# Strataigize: published site content These are text representations of the same published HTML. Cite each entry's canonical URL. Interactive calculators and forms require the linked HTML page. Real publication dates are included when the page declares them; build time is not a publication date. Index: https://www.strataigize.com/content-index.json --- Canonical: https://www.strataigize.com/ Description: Strataigize is a growth agency. We run marketing, automation, and development as one team, measured on revenue, not activity. For mobile apps, SaaS, and AI-forward operators # Full-funnel growth for your business. We run the marketing, the automation, and the development, measured on **revenue, not activity**. [Book your growth audit →](https://www.strataigize.com/audit/)[See what we do](https://www.strataigize.com/#solutions) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing)**Paid, ASO, AI search and agents** Scroll ↓ The problem ## Most operators find out _too late._ Speed wins this market, but most teams do not have the hours or the people to keep up. The tools change every quarter and the work is scattered across vendors who each guard their own slice. The teams that move first and travel light take the edge, and keep it. What we do ## Growth, _done for you._ We run the whole growth engine (creative, performance, data, and product) as one team against a single number. These are the levers we pull to move it. [Book your growth audit →](https://www.strataigize.com/audit/) [ ### Mobile App Growth App store optimization (ASO), paywall, attribution, and viral-loop growth for mobile apps and SaaS. ](https://www.strataigize.com/industries/mobile-apps/)[ ### AI Search Optimization Get cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode, where buyers now ask. ](https://www.strataigize.com/generative-engine-optimization/)[ ### Agents & Automations AI agents and human-in-the-loop automations that give service businesses their hours back. ](https://www.strataigize.com/services/ai-automation-services/)[ ### Paid + Creative Performance media and creative tested as one loop, optimized for revenue, not clicks. ](https://www.strataigize.com/services/paid-advertising/) Clients we work with ## Teams we've _grown._ ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)T2U![Sad Panda Studios](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios**Luxe Touch![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)PayG![Locker Fantasy Games](https://www.strataigize.com/logos/clients/locker.svg)CareCompass![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)Guiding LightBeNow Trader![StoryNest](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest**Crystalyze![Blush Blush](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush**24/7 AI Health![Stoic Forge](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge**Level Up![Swing Minder](https://www.strataigize.com/logos/clients/opt/swing-minder.webp)SeekersFreestyle Dance Studio![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)JobsPit![Beyond Score](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score**First Step Mobility![Vesperia Comics](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp)Aero Imagery![MyPetHealth](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth**MixurMediaEchoes![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg)RepairFind![TaskHive](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive**TRVL Marketing![Kleo](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo**PreprNoa Coach![That Pet App](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp)**That Pet App**![Black Top Cabs](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs**![RiLo](https://www.strataigize.com/logos/clients/opt/rilo.webp)MJB StudiosUnveil Coffee Roasters![GameGo](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo**SportScape![Sincere Notes](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes**R3Bilt![Voices in my Head](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head**Free Agent [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) Real clients, real numbers. [Explore the case studies →](https://www.strataigize.com/case-studies/) In their words ## What clients _say._ BL![Brendan Lee](https://www.strataigize.com/testimonials/brendan-lee.webp)Brendan LeeOwner, GameGo App > “Their ASO overhaul lifted our downloads over 900%.” ↑↑↑ 900% downloads MJ![Michael Jajou](https://www.strataigize.com/testimonials/michael-jajou.webp)Michael JajouDeveloper, Kleo: Language Learning > “300% subscriber growth, faster than any agency we've used.” ↑↑ 300% subscribers HR![Hugh Roberts](https://www.strataigize.com/testimonials/hugh-roberts.webp)Hugh RobertsCRO, Locker: Live Fantasy Games > “Better users at lower cost, higher LTV. Revenue felt it fast.” ↓ UA costs · ↑ LTV MSMJB StudiosExecutive, Verified Clutch review > “They took over Meta ads and made it our strongest growth channel.” ↑ +130% spend, positive ROAS These four lead. All 15 clients are on the record. [Read every testimonial →](https://www.strataigize.com/testimonials/) Why Strataigize ## The innovation arm, _not another vendor._ We are operators too. We run our own agency on the same AI and automation we deploy for you, so we know what it takes to stay ahead of the market. In 2025, 60% of senior marketers cut agency spend because of AI. The vendors losing share were the ones just executing. We were built as the innovation arm, and we are taking the share. 01 ### Integrated team, one P&L Creative, performance, data, product, and development under one roof, not four vendors who never talk to each other. 02 ### AI-native operations We run our own agency on the same AI and automation we deploy for you. We sell what we use. 03 ### First to what works We adopt emerging marketing tech before the market does, so you compound an edge competitors can’t copy yet. 04 ### Proof, not promises Every engagement is anchored to measurable outcomes, not activity. If a lever does not move the number, we kill it and find one that does. The results ## What we've _delivered._ $100,000+ Net player revenue in week one, Crush Crush (Sad Panda Studios) 17× Wall-map ROAS in 7 days, Backroad Mapbooks 8.54× Return on ad spend, AI fitness app 80% Qualified leads in 30 days, up from 5%, Appomate $2.53 Back per ad dollar in 90 days, Crush Crush 240,000+ Installs since May, Crush Crush +107% Paid revenue YoY, Backroad Mapbooks +300% Subscriber growth, Kleo 39,000+ App registrations at $2.85, Podz 22,000 Purchases at $1.09, ZivTrack +900% Downloads via ASO, GameGo 3,871 Conversions at $12.73 CAC, Locker Real client results, not projections. [See how we did it →](https://www.strataigize.com/case-studies/) Want your own numbers first? [Run the free diagnostics we use →](https://www.strataigize.com/tools/) The plan ## Growth in _three steps._ STEP 01 ### Book a growth audit A focused 30-minute consultation. You leave with the levers ranked. No pitch until you see the value. STEP 02 ### We map your biggest bottleneck We diagnose exactly where your growth is leaking, and where it is hiding. STEP 03 ### We deploy growth, done for you We build the plays, run them, and report against the one number we agreed on. Questions ## Frequently _asked._ What does Strataigize do? Strataigize is a growth agency. We run marketing, automation, and development as one team against a single revenue number, so you are not left coordinating a stack of point vendors who each optimize their own slice. Who does Strataigize work with? We work with four kinds of operator: mobile apps, SaaS companies, service businesses adopting AI, and enterprise teams. The common thread is an ambitious operator who wants an edge before the market catches up. What makes Strataigize different? We measure ourselves on revenue, not vanity metrics like impressions or installs that look good in a deck and do nothing for your business. We put creative, performance, data, product, and development under one roof so every lever pulls toward the same number, and we stay ahead of the tools most agencies are still figuring out. If a lever does not move revenue, we kill it. How do I start working with Strataigize? Start with a growth audit: a focused 30-minute consultation where we review your funnel live. We diagnose your biggest bottleneck and show you exactly where the growth is, no pitch until you see the value. How soon will I see results? You get a diagnosis and a prioritized plan within the first two weeks. Paid and creative changes can move numbers inside the first month; compounding channels like organic and lifecycle take a quarter to hit their stride. We report on outcomes the whole way, not activity. How does pricing work? We scope to the outcome, not to hours. After the growth audit we propose a focused engagement with clear deliverables and the exact number we are moving, no long lock-ins to start, and nothing charged for levers that do not pull. Do you replace our team or work alongside it? Either. Some clients hand us the whole growth function; others plug us into a lean in-house team to cover the gaps and the newest channels. We build leverage and hand back systems you can run, not dependency. What does "applied AI" mean here? AI inside the real workflow: faster creative testing, cleaner data and reporting, generative and answer-engine visibility, and human-in-the-loop automations that remove busywork. A person approves anything that matters while the AI does the repetitive lifting. ## Ready to _scale?_ We open a limited number of audit slots each week. Grab yours. [Book your growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/about/ Description: Strataigize is a full-funnel growth marketing agency and consultancy. We run marketing, automation and development as one team, measured on revenue. Who we are # Put every growth lever behind one number. We run growth for your product as one team: marketing, automation and development, measured on revenue. [Book your growth audit →](https://www.strataigize.com/audit/)[See our results](https://www.strataigize.com/case-studies/) Growth loop [ 40+ Client ad accounts managed ](https://www.strataigize.com/case-studies/)[ 8.54× Peak ROAS held across a six-month subscription funnel ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ +127% Downloads in 30 days from app store optimization ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) Meet the experts ## A small team that _punches above its size._ Founded in Vancouver in 2022, we are a global team of builders, designers, engineers, and data scientists, the kind of people already testing the tools most teams have not heard of yet. We cover mobile app marketing, paid media, data, software, and strategy, and we run it as one team, so your growth is somebody's real problem to solve, not a ticket passed between silos. We sweat the numbers because we care about your business, and we would rather tell you what the numbers say than what you hoped to hear. [Ian](https://www.strataigize.com/about/team/ian/) [Teegan](https://www.strataigize.com/about/team/teegan/) [Eric](https://www.strataigize.com/about/team/eric/) [Rebekka](https://www.strataigize.com/about/team/rebekka/) [Rodrigo](https://www.strataigize.com/about/team/rodrigo/) [Billy](https://www.strataigize.com/about/team/billy/) [Amanda](https://www.strataigize.com/about/team/amanda/) [Kelsey](https://www.strataigize.com/about/team/kelsey/) [Parker](https://www.strataigize.com/about/team/parker/) Mission & vision ## Built to stay ahead of _the tools._ Our vision ### Win on smarts, not size. That means running your whole funnel and the latest AI as one connected system, and staying a step ahead of what’s coming next, so the edge stays with you instead of the companies with the deepest pockets. Our mission ### Measurable, repeatable growth. We help brands grow with measurable, repeatable results, even when the ground keeps shifting. Our values ## The compass behind _our work._ 01 ### Embrace the future We adopt the next thing before it is obvious, and we turn rapid change into results you can count. 02 ### Empowerment We hand clients the systems, data, and playbooks to outgrow bigger competitors, not just deliverables they cannot run without us. 03 ### People-centric The reader, the buyer and the client are people first, and we plan for how they behave. 04 ### Commitment to excellence Every engagement is measured against real outcomes, not activity. If a lever does not move the number, we kill it and find one that does. The team ## The people behind _the growth._ [![Ian McGavin, Co-Founder & CMO, Strataigize](https://www.strataigize.com/team/ian.jpg)](https://www.strataigize.com/about/team/ian/) Co-Founder & CMO ### [Ian McGavin](https://www.strataigize.com/about/team/ian/) Ian is who you call when the work still needs you in the room, the plan will not survive a board meeting, and ChatGPT does not name you. He co-founded Strataigize in 2022. What he ships is the operating layer: agents on a schedule, inside written bounds, with every change logged. Paid media still lives here as supporting context. The other half is AI search, so the firm shows up when someone asks who to hire. - AI operations - Business strategy - AI-search optimization - Measurement standards - Paid media - Agent-run systems [Read Ian’s full bio →](https://www.strataigize.com/about/team/ian/) [![Teegan Johnson, Co-Founder & CGO, Strataigize](https://www.strataigize.com/team/teegan.jpg)](https://www.strataigize.com/about/team/teegan/) Co-Founder & CGO ### [Teegan Johnson](https://www.strataigize.com/about/team/teegan/) Teegan is the partner who is still in the room after the contract is signed. He co-founded Strataigize in 2022 and runs the commercial side: partnerships, relations, and the judgment that keeps a twelfth month worth signing. He uses cohort math to price a partnership that still works when the honeymoon is over. If you are talking scope, terms, or who will still pick up in March, you are talking to him. - Partnerships - Client relations - Commercial judgment - Pricing & packaging - Business development - Retention economics [Read Teegan’s full bio →](https://www.strataigize.com/about/team/teegan/) [![Eric Hedlin, Chief AI Scientist, Strataigize](https://www.strataigize.com/team/eric.jpg)](https://www.strataigize.com/about/team/eric/) Chief AI Scientist ### [Eric Hedlin, PhD](https://www.strataigize.com/about/team/eric/) Eric is who you call after a demo burned you. He owns the standard behind every AI system we ship: a labelled baseline, a smaller model when that will do, and a person who still has to approve go-live. PhD from UBC, first-author papers at NeurIPS 2023, CVPR 2024 and CVPR 2025, plus Qualcomm's perception team. The hire is a system that holds, not a paper count. - AI system reliability - Production baselines - Model evaluation - Computer vision - Foundation model adaptation - Applied research - Diffusion models [Read Eric’s full bio →](https://www.strataigize.com/about/team/eric/) [![Rebekka Goz, Marketing Manager, Strataigize](https://www.strataigize.com/team/rebekka.jpg)](https://www.strataigize.com/about/team/rebekka/) Marketing Manager ### [Rebekka Goz](https://www.strataigize.com/about/team/rebekka/) Rebekka is who you call when the date slipped last time and the people doing the work are already thin. She owns project management and people operations: the plan, the seats, and the check before anything reaches you. A dozen moving parts stay simple from your side because she names an owner, fills the seat, and holds the date. The agency moves fast because the roster holds, not because someone is quietly drowning. - Project management - People operations - Resource planning - Client onboarding - Quality control - Process design [Read Rebekka’s full bio →](https://www.strataigize.com/about/team/rebekka/) [![Rodrigo Cortez Solano, Search Optimization Specialist, Strataigize](https://www.strataigize.com/team/rodrigo.jpg)](https://www.strataigize.com/about/team/rodrigo/) Search Optimization Specialist ### [Rodrigo Cortez Solano](https://www.strataigize.com/about/team/rodrigo/) Rodrigo is who you call when ads, analytics, and Google are three different stories, and you still need to rank. He runs performance marketing, data management, and traditional SEO as one surface. If the spend, the spreadsheet, and the index do not agree, the next decision is fiction. AI search can sit later in the stack. The hire is someone who still gets you on page one, with numbers the paid team can use. - Performance marketing - Data management - Traditional SEO - Technical SEO - Site performance - GEO / AI search [Read Rodrigo’s full bio →](https://www.strataigize.com/about/team/rodrigo/) [![Billy Grimaldi, Video Manager, Strataigize](https://www.strataigize.com/team/billy.jpg)](https://www.strataigize.com/about/team/billy/) Video Manager ### [Billy Grimaldi](https://www.strataigize.com/about/team/billy/) Billy is who you call when the video looks like an ad and the creator sounds like a script. He runs production end to end, from concept through final cut, and the influencer and UGC relationships that put a real customer voice on camera. Hooks still matter. The job is a video that sells, shot and cut here, with creators who sound like the people already buying from you. - Video production - Influencer relations - UGC partnerships - Short-form video - Paid + organic creative - Ad iteration [Read Billy’s full bio →](https://www.strataigize.com/about/team/billy/) [![Amanda Crasto, Creative Designer, Strataigize](https://www.strataigize.com/team/amanda.jpg)](https://www.strataigize.com/about/team/amanda/) Creative Designer ### [Amanda Crasto](https://www.strataigize.com/about/team/amanda/) Amanda is who you call when the ad, the landing page, and the product look like three vendors. She is the ads specialist, the UI/UX designer, and the creative strategist on the same brief. Taste without a converting ad is a mood board. An ad that does not match the page loses the click it just paid for. She designs the three surfaces as one company, then judges the file on whether it sells. - Performance ads - UI/UX design - Creative strategy - Brand identity - Web design - AI-assisted production [Read Amanda’s full bio →](https://www.strataigize.com/about/team/amanda/) [![Kelsey Sarasqueta-Allen, Data & Analytics Engineer, Strataigize](https://www.strataigize.com/team/kelsey.jpg)](https://www.strataigize.com/about/team/kelsey/) Data & Analytics Engineer ### [Kelsey Sarasqueta-Allen](https://www.strataigize.com/about/team/kelsey/) Kelsey is who you call when the number changed overnight and nobody can say which pipe broke. She is the data engineer and infrastructure specialist: pipelines, the stack they run on, and the monitor that flags a failure before it becomes a meeting. Vanity metrics are a side effect of a dirty feed, not the job. The job is a pipe you can trust at 2am, so Monday is a decision, not an argument. - Data pipelines - Infrastructure - Reliability monitoring - Server-side tracking - Attribution - Reporting & dashboards [Read Kelsey’s full bio →](https://www.strataigize.com/about/team/kelsey/) [![Parker Worth, Copywriting & Lifecycle Specialist, Strataigize](https://www.strataigize.com/team/parker.jpg)](https://www.strataigize.com/about/team/parker/) Copywriting & Lifecycle Specialist ### [Parker Worth](https://www.strataigize.com/about/team/parker/) Parker is who you call when the first click showed up and the second purchase did not. He builds the lifecycle system first: the segments, the sequence, the email that has a reason to exist after the sale. Then he writes. Subject lines are one move inside that system. The hire is the person who makes the next message earn another order, not the person who only writes the first one. - Lifecycle systems - Email sequences - Direct-response copy - Segmentation - Landing pages - Deliverability [Read Parker’s full bio →](https://www.strataigize.com/about/team/parker/) Here are our partners ## The platforms we _partner with._ ![Adjust](https://www.strataigize.com/logos/adjust.png)![AppsFlyer](https://www.strataigize.com/logos/appsflyer.svg)![Kochava](https://www.strataigize.com/logos/kochava.svg)![Branch](https://www.strataigize.com/logos/branch.png)![Sensor Tower](https://www.strataigize.com/logos/sensortower.png)![App Radar](https://www.strataigize.com/logos/appradar.svg)![Singular](https://www.strataigize.com/logos/singular.svg)![HubSpot](https://www.strataigize.com/logos/hubspot.png)![ClickUp](https://www.strataigize.com/logos/clickup.png)![Slack](https://www.strataigize.com/logos/slack.png)![GitHub](https://www.strataigize.com/logos/github.svg)![Astro](https://www.strataigize.com/logos/astro.svg) Independently verified ## Recognized by Clutch as a top agency in 2026. - [![Top Clutch Mobile and App Marketing Company, Canada, 2026](https://www.strataigize.com/badges/clutch/mobile-app-marketing-canada-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Mobile and App Marketing Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/mobile-app-marketing-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Display Advertising Company, Canada, 2026](https://www.strataigize.com/badges/clutch/display-advertising-canada-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Digital Marketing Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/digital-marketing-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch PPC Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/ppc-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) Awards issued by [Clutch](https://clutch.co/profile/strataigize-marketing) for 2026, the B2B research and review platform. Ratings come from verified client interviews, not from us. ## Start with _the audit._ We open a limited number of audit slots each week. Get yours today. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch 3 reviews](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/amanda/ Description: Amanda Crasto, Creative Designer at Strataigize. Makes the ad, the page, and the product look like one company, and convert. [← The team](https://www.strataigize.com/about/) ![Amanda Crasto](https://www.strataigize.com/team/amanda.jpg) Creative Designer # Amanda Crasto Makes the ad, the page, and the product look like one company, and convert. Amanda holds three jobs that usually live in three rooms: the performance ad, the page it lands on, and the product the page is selling. Ads specialist, UI/UX designer, creative strategist. If any one of those is missing, the buyer feels the seam. She builds the system that stops the seam: the type, the layout, the offer frame, and the ad that still looks like the company when someone arrives from a feed. A carousel in that system has hit 308% ROAS. The number only holds if the page and the product still look like the ad. Human-designed, AI-assisted, and judged on results is the standard, and she is why it holds as volume goes up. The scarce input is not more files. It is the call about which file is one company, and which file is three. Focus areas Performance adsUI/UX designCreative strategyBrand identityWeb designAI-assisted production ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/billy/ Description: Billy Grimaldi, Video Manager at Strataigize. Makes video that sells, and finds creators who sound like your customers. [← The team](https://www.strataigize.com/about/) ![Billy Grimaldi](https://www.strataigize.com/team/billy.jpg) Video Manager # Billy Grimaldi Makes video that sells, and finds creators who sound like your customers. Billy runs Strataigize's video offer as two jobs that fail if you only buy one: production, and the creator relationships that give the work a voice. Concept, script, shoot, edit, and final cut sit with him, for organic and paid alike. So do the influencer and UGC conversations, the briefs, and the taste check that stops a creator from reading your tagline back to you. He builds to each platform instead of cutting one master and reformatting it. The first second still has to hold a thumb. The rest of the cut has to sound like a customer, not like a studio. A winning piece is rarely the first version. It is the one where the voice, the opening frame, and the ask have each been tested against the numbers. Small budgets in that loop have doubled foot traffic on under $10 a day. That loop is video that sells, with people who already sound like your buyers. Focus areas Video productionInfluencer relationsUGC partnershipsShort-form videoPaid + organic creativeAd iteration ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/eric/ Description: Eric Hedlin, PhD, Chief AI Scientist at Strataigize. Signs off every AI system so it holds in production, with a baseline, not a demo that dies on Monday. [← The team](https://www.strataigize.com/about/) ![Eric Hedlin](https://www.strataigize.com/team/eric.jpg) Chief AI Scientist # Eric Hedlin, PhD Signs off every AI system so it holds in production, with a baseline, not a demo that dies on Monday. Eric Hedlin is Strataigize's Chief AI Scientist. He holds a PhD in computer science from the University of British Columbia, supervised by Kwang Moo Yi in the UBC computer vision group, and an MSc from UBC on human pose estimation. His doctoral work asked a practical question: how much can a large pretrained model do for a new visual task before anyone labels a single example? The answers were published as first-author papers at NeurIPS 2023 (Unsupervised Semantic Correspondence Using Stable Diffusion), CVPR 2024 (Unsupervised Keypoints from Pretrained Diffusion Models, selected as a Highlight) and CVPR 2025 (HyperNet Fields, written with co-authors at Qualcomm AI Research), with a 2025 paper in ACM Transactions on Graphics. The code is public through UBC Vision, and his research background runs through that group and Qualcomm's perception research team in San Diego. At Strataigize the job is reliability. He decides which model a workflow needs, when a smaller one will do, how a system is evaluated against a labelled set before it touches production, and what a person still has to approve. That is the difference between a demo and a system a client can run, and it is why each system in our catalogue is scoped as one bounded workflow with a measured baseline and a supervised go-live. He leads the computer vision line directly. Before research, he swam for Canada for twelve years. He won silver in the 5 km open water at the 2013 World Championships in Barcelona and bronze at the 2019 World Championships in Gwangju, took silver in the 10 km at the 2018 Pan Pacific Championships, and was Swimming Canada's Male Open Water Swimmer of the Year in 2018. At the University of Victoria he set U SPORTS records in the 1500 m freestyle and received the President's Cup for combining academics and athletics. Twelve years of racing ten kilometres in open water teaches a particular discipline: prepare in writing, measure the baseline, and trust nothing that has not been tested in real conditions. It is how he builds. Selected publications - [Unsupervised Semantic Correspondence Using Stable Diffusion](https://proceedings.neurips.cc/paper_files/paper/2023/hash/1a074a28c3a6f2056562d00649ae6416-Abstract-Conference.html)NeurIPS 2023 - [Unsupervised Keypoints from Pretrained Diffusion Models](https://openaccess.thecvf.com/content/CVPR2024/html/Hedlin_Unsupervised_Keypoints_from_Pretrained_Diffusion_Models_CVPR_2024_paper.html)CVPR 2024, Highlight - [HyperNet Fields: Efficiently Training Hypernetworks without Ground Truth by Learning Weight Trajectories](https://openaccess.thecvf.com/content/CVPR2025/html/Hedlin_HyperNet_Fields_Efficiently_Training_Hypernetworks_without_Ground_Truth_by_Learning_CVPR_2025_paper.html)CVPR 2025 - [NESI: Neural Explicit-Shape-Intersection-Based Geometry Representation](https://dl.acm.org/doi/10.1145/3742893)ACM Transactions on Graphics, 2025 Elsewhere [Google Scholar](https://scholar.google.com/citations?user=x6t__GoAAAAJ)[Research site](https://ehedlin.github.io/)[Team Canada profile](https://olympic.ca/team-canada/eric-hedlin/) Focus areas AI system reliabilityProduction baselinesModel evaluationComputer visionFoundation model adaptationApplied researchDiffusion models ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/ian/ Description: Ian McGavin, Co-Founder & CMO at Strataigize. Builds AI that runs the shop, writes a plan you can defend, and gets you named when ChatGPT is asked who to hire. [← The team](https://www.strataigize.com/about/) ![Ian McGavin](https://www.strataigize.com/team/ian.jpg) Co-Founder & CMO # Ian McGavin Builds AI that runs the shop, writes a plan you can defend, and gets you named when ChatGPT is asked who to hire. Ian co-founded Strataigize in 2022. The hire is three jobs that sit with him: AI that keeps the business moving when nobody is watching, a strategy a board can stand on, and the search work that puts the firm in the answer when a buyer asks ChatGPT who to hire. Paid media is still in the building. It is not why you book him. Client accounts here are reviewed on a schedule by systems he wrote, working inside written bounds: how far a change can move in one step, what has to be true before anything executes, and what gets handed to a person. Every change is logged and reversible. Nights and weekends still get attention, and the reasoning behind a change can be produced on request. In 2026 he had the generative-engine deliverables the industry sells as standard put to the test, found that most of them do not hold up, cut them from Strataigize's own offer, and published the findings ungated rather than behind a lead form. The prices are on the pricing page for the same reason. An argument that only works while the buyer cannot check it is not an argument. Focus areas AI operationsBusiness strategyAI-search optimizationMeasurement standardsPaid mediaAgent-run systems ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/kelsey/ Description: Kelsey Sarasqueta-Allen, Data & Analytics Engineer at Strataigize. Builds pipes you can trust, and flags a break at 2am instead of arguing on Monday. [← The team](https://www.strataigize.com/about/) ![Kelsey Sarasqueta-Allen](https://www.strataigize.com/team/kelsey.jpg) Data & Analytics Engineer # Kelsey Sarasqueta-Allen Builds pipes you can trust, and flags a break at 2am instead of arguing on Monday. Kelsey architects the layer every other number stands on: event design, server-side tracking, the pipelines that move the data, and the infrastructure that has to stay up for those pipelines to mean anything. Data engineer and infrastructure specialist is one hire. Split them and you get a dashboard that looks fine while the warehouse is stale. She builds for the 2am failure. A broken feed or a stale table raises a flag instead of quietly reaching a client dashboard. Attribution and reporting sit on top of that. They are only as good as the pipe underneath. When the feed is clean and current, the rest of the agency gets to argue about the decision, not about whose export is right. That is the hire: pipes you can trust, and a flag when they are not. Focus areas Data pipelinesInfrastructureReliability monitoringServer-side trackingAttributionReporting & dashboards ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/parker/ Description: Parker Worth, Copywriting & Lifecycle Specialist at Strataigize. Makes the email after the click earn the second purchase. [← The team](https://www.strataigize.com/about/) ![Parker Worth](https://www.strataigize.com/team/parker.jpg) Copywriting & Lifecycle Specialist # Parker Worth Makes the email after the click earn the second purchase. Parker runs lifecycle marketing as the job, and copy as the tool. The first click is a start. The work is the email, the segment, and the offer that make a second purchase happen. He builds that system: who gets which message, when, and what has to be true before it sends. The sentences still have to sell. Hooks, angles, landing pages, and deliverability sit in the same brief, because a great line in the wrong segment is silence, and a great segment with a limp line is a skip. He writes both. A page converts because of the ad that set it up. An email converts because of the sequence behind it. Writing either one in isolation leaves the second purchase on the table. He builds the system that asks for it. Focus areas Lifecycle systemsEmail sequencesDirect-response copySegmentationLanding pagesDeliverability ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/rebekka/ Description: Rebekka Goz, Marketing Manager at Strataigize. Gets the work on the date, and keeps the team that does it staffed and sane. [← The team](https://www.strataigize.com/about/) ![Rebekka Goz](https://www.strataigize.com/team/rebekka.jpg) Marketing Manager # Rebekka Goz Gets the work on the date, and keeps the team that does it staffed and sane. Rebekka owns two jobs that fail as one when either is missing: project management and people operations. The work has a date, an owner, and a check before it reaches you. The team that does it has a seat, a load that fits a week, and a backfill before someone burns out. Clients feel the first half. The second half is why the first half keeps being true. A multi-channel program has paid media, creative, analytics, and search handing work across a table. Every handoff is a chance to drop a thread or overload the only person who knows the file. She builds against both: one owner per workstream, one thread per decision, dates that mean something, and a roster that can actually take the next brief. Speed here is paid for up front in staffing and in the plan, not later in rework and apologies. If the date held and the same people are still on the account in month six, that is her work. Focus areas Project managementPeople operationsResource planningClient onboardingQuality controlProcess design ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/rodrigo/ Description: Rodrigo Cortez Solano, Search Optimization Specialist at Strataigize. Makes paid, the numbers, and classic search talk to each other, so you still rank. [← The team](https://www.strataigize.com/about/) ![Rodrigo Cortez Solano](https://www.strataigize.com/team/rodrigo.jpg) Search Optimization Specialist # Rodrigo Cortez Solano Makes paid, the numbers, and classic search talk to each other, so you still rank. Rodrigo sits where paid, the data, and classic search have to agree. Performance campaigns produce the demand, the warehouse has to say what actually happened, and traditional SEO is how you still show up when nobody is bidding. He treats those as one job, not three tickets. The fundamentals still carry the weight: technical SEO, site and content architecture, page performance, and the structured data that tells a crawler what a page is. No engine ranks a page it cannot parse, and no media buy is safe if the numbers behind it were joined wrong. Answer engines and generative search sit on top of that, as a later layer, not the identity. Late 2025 the site went from 0 to 474 ChatGPT sessions, with 117 Semrush AI citations as of 2025-12-09. That is what happens when the classic work is clean enough for a newer engine to use. The Monday job is still rank, spend, and a number you can defend. Focus areas Performance marketingData managementTraditional SEOTechnical SEOSite performanceGEO / AI search ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/about/team/teegan/ Description: Teegan Johnson, Co-Founder & CGO at Strataigize. Stays after the sale, prices month 12 so it still makes sense, and does not hand the account to a junior. [← The team](https://www.strataigize.com/about/) ![Teegan Johnson](https://www.strataigize.com/team/teegan.jpg) Co-Founder & CGO # Teegan Johnson Stays after the sale, prices month 12 so it still makes sense, and does not hand the account to a junior. Teegan co-founded Strataigize with Ian in 2022 and runs the half of the firm a buyer actually feels after the kickoff: the partnership, the relationship, and the commercial judgment that decides whether month 12 is a renewal or a salvage job. He does not hand a live account to someone you have never met. He prices and packages the way a partner would, from the unit economics up, so the scope you sign is one both sides can still defend when the first campaign is old news. Retention curves and cohort reads sit underneath that, as tools for the commercial call, not as the product. If the conversation is terms, who stays on the work, or what the second year should cost, it is his conversation. That is the hire: someone who is still there after the sale, with the same seniority you bought. Focus areas PartnershipsClient relationsCommercial judgmentPricing & packagingBusiness developmentRetention economics ## Work with _our team._ Book a free growth audit and meet the people who’ll run your growth. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/ai-automation-agency-vancouver/ Description: AI automation agency in downtown Vancouver. We build AI agents and automations for BC companies, and we run our own company on them daily. [Home](https://www.strataigize.com/) / AI Automation Agency in Vancouver Vancouver, BC # AI automation agency in Vancouver. We are our own hardest client: we run daily operations on the systems we sell, reclaiming 50+ hours a week. [Book your growth audit →](https://www.strataigize.com/audit/)[Published pricing](https://www.strataigize.com/ai-automation-agency-vancouver/#pricing) If you are evaluating AI automation partners in Vancouver, we design, build, and operate AI agents and workflow automations for businesses that want measurable hours back, we do it from downtown Vancouver, and we can show you our own operation running on the exact systems we propose. Engagements start with [an audit](https://www.strataigize.com/audit/) that inventories your workflows and puts ROI math on each one, so you buy outcomes, not experiments. What we build ## Agents and automations that _survive contact with reality._ Two lines of work. [AI automation](https://www.strataigize.com/services/ai-automation-services/): human-in-the-loop workflows that remove operational busywork, from lead handling and CRM hygiene to reporting and content operations. AI agents: systems that plan and execute multi-step work inside written bounds, with logs, verification, and a human approving anything that matters. Everything integrates with the stack you already run, and you own what we build. The governance is not an afterthought: our practices align to the NIST AI Risk Management Framework, changes are incremental and reversible, and automations escalate to a human on anything outside their written scope. Why local ## Vancouver is quietly an _AI town._ Metro Vancouver hosts 180+ AI companies with USD $1.8B invested between 2018 and 2023, and BC counts 500+ AI companies overall (Invest Vancouver, Province of BC). Most of that talent builds products. Very little of it builds operations for other businesses, which is the gap we fill. Being at 700 W Georgia means kickoffs and working sessions happen in person, support runs on Pacific hours, and your data practices get built by a BC company that operates under PIPEDA and BC PIPA rather than a vendor discovering Canadian privacy law mid-project. If the growth problem is a mobile app rather than an internal workflow, our [app marketing agency in Vancouver](https://www.strataigize.com/app-marketing-agency-vancouver/) page covers that side of the business. Proof ## We run our company _on this._ The strongest evidence we can offer is operational, not promotional. Our own agency runs on an AI agent fleet: research, reporting, site operations, ad-account monitoring, and internal coordination, reclaiming 50+ hours per week across a small, senior team. We operate a public MCP server other AI agents can call, which no other agency we have found does. Clients rate the work 5.0 on Clutch. Case studies ## Results, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-vesperia-comics-video-marketing-800.webp) Vesperia Comics ### Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days **2x** In-store foot traffic**2x** Daily purchases Read the case study → ](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/) > “They turned a messy growth problem into a plan we could run.” Emily Lauren, Founder · Guiding Light Education [Browse every case study →](https://www.strataigize.com/case-studies/) Pricing ## Two numbers, _published._ [ AI Opportunity Audit $7.5K fixed · 2 weeks Workflow inventory with ROI math on each one. Credited toward a build if you proceed. ](https://www.strataigize.com/pricing/)[ AI pilot build $25K to $60K fixed · 30 to 90 days One workflow automated end to end, with a success metric and kill threshold agreed in writing before we start. ](https://www.strataigize.com/pricing/) Every engagement, term, and range is on the [pricing page](https://www.strataigize.com/pricing/). Audit first, so you see the ROI math before committing to anything bigger. Questions ## Asked by Vancouver buyers, _answered._ Do you meet in person in Vancouver? Yes. We are headquartered at 700 W Georgia St downtown, and we meet Metro Vancouver clients in person for kickoffs, working sessions, and reviews. Most delivery runs remotely on Pacific hours. Do you only serve Vancouver? No. Vancouver is home base; we serve clients across Canada and the United States. Local clients get the in-person option, everyone gets the same team and systems. Can you build automations that respect PIPEDA and BC privacy law? Yes. We are a BC company operating under PIPEDA and BC PIPA, we build human-in-the-loop controls into automations that touch personal data, and a data processing agreement is available on request. What do AI automation projects cost? Published numbers, no quote dance: the two-week AI Opportunity Audit is $7.5K fixed and credited toward a build if you proceed, and a pilot build runs $25K to $60K fixed for one bounded workflow. Full detail is on the [pricing page](https://www.strataigize.com/pricing/). The audit comes first so you see ROI math per workflow before committing to anything bigger. Do you use our data to train AI models? No. We build on commercial model APIs under terms that exclude training on your inputs and outputs. Your data stays yours. ## See what agents would do in your business. We inventory your workflows, put ROI math on each, and show you our own fleet running live. [Book your growth audit](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/app-marketing-agency-vancouver/ Description: App marketing agency headquartered in downtown Vancouver: user acquisition, ASO, and creative. Published results include +976% monthly installs. [Home](https://www.strataigize.com/) / App Marketing Agency in Vancouver Vancouver, BC # App marketing agency in Vancouver. User acquisition, ASO, and creative for mobile apps, run from 700 W Georgia St downtown. [Book your growth audit →](https://www.strataigize.com/audit/)[Free ASO audit](https://www.strataigize.com/tools/aso-audit/) If you are choosing an app marketing partner in Vancouver, we run the full growth loop (paid UA, app store optimization, creative testing, and attribution) as one senior team, our results are published with real numbers rather than vague percentages, and we are local, so planning happens across a table downtown. What we run ## The full loop, _one team._ Paid user acquisition across Meta, Google, and emerging channels, built on predictive LTV rather than last-click guesswork. [App store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) across both stores: keywords, creative, ratings velocity, and listing freshness. A creative testing system that keeps velocity up without burning your team. And measurement hygiene first, because scaling on broken attribution is how budgets die. The full scope, prices and case studies live on the [mobile app marketing agency](https://www.strataigize.com/services/mobile-app-marketing/) page. Want an instant read on your listing? Run the [free ASO audit](https://www.strataigize.com/tools/aso-audit/). Published results ## Numbers with _names on them._ Podz went from 4,914 monthly installs at $2.38 in December 2024 to [52,873 installs at $0.70](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/) in June 2026, a +976% lift at 71% lower cost. Appomate moved from 5% to 80% qualified leads in 30 days. Clients rate us 5.0 on Clutch. Every claim links to a published case study, and the scope of each number is stated in it. Case studies ## Results, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-vesperia-comics-video-marketing-800.webp) Vesperia Comics ### Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days **2x** In-store foot traffic**2x** Daily purchases Read the case study → ](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/) > “Growth climbs every month while our costs keep falling.” Charlie Vinal, Founder · Podz Family Organizer [Browse every case study →](https://www.strataigize.com/case-studies/) Pricing ## Published, _no quote dance._ [ Mobile app growth retainer $6K to $15K per month User acquisition, ASO, and the creative loop run as one program. Month to month after the first 3 months. ](https://www.strataigize.com/pricing/)[ 30-day mobile growth sprint $9K fixed · 30 days One bounded engagement: an ASO overhaul or a creative-testing rebuild. ](https://www.strataigize.com/pricing/) Ad spend is separate, billed by the platforms directly; we manage from $25K per month in monthly media. Every engagement and term is on the [pricing page](https://www.strataigize.com/pricing/). Why local ## Vancouver is a launch _advantage._ Canada is a canonical soft-launch geo: English-speaking, behaviorally close to the US, cheaper to test in. We run soft launches here natively, with CAD media budgets, Canadian store nuance, and Pacific-hours support. For Vancouver teams that means in-person kickoffs at 700 W Georgia, working sessions when a launch week gets hot, and a partner operating under Canadian privacy law from day one. If the internal busywork behind the app is the bigger drag, our [AI automation agency in Vancouver](https://www.strataigize.com/ai-automation-agency-vancouver/) page covers the agents and workflow side. Questions ## Asked by app teams, _answered._ Do you work with Vancouver app teams in person? Yes. We are at 700 W Georgia St downtown and meet Metro Vancouver teams in person for kickoffs, planning, and reviews. Delivery runs on Pacific hours wherever you are. What app marketing services do you cover? The full loop: paid user acquisition across Meta, Google, and emerging channels, app store optimization for both stores, creative production and testing, and measurement or attribution hygiene so the numbers you scale on are real. What does app marketing cost? Published numbers, no quote dance: the full mobile growth retainer (user acquisition, ASO, and the creative loop run as one program) is $6,000 to $15,000 per month, month to month after the first 3 months, and a bounded 30-day sprint (ASO overhaul or creative-testing rebuild) is $9,000 fixed. Ad spend is separate, billed by the platforms directly; we manage from $25,000 per month in monthly media. Full detail is on the [pricing page](https://www.strataigize.com/pricing/). Do you only take Vancouver clients? No. Vancouver is our headquarters; our app clients span Canada and the United States. Local teams get the in-person option, everyone gets the same senior team. Why does Canada matter for a soft launch? Canada is a canonical soft-launch market: English-speaking, iOS-heavy, and behaviorally close to the US at lower cost. Being a Canadian agency, we run soft launches here natively, with CAD budgets and local store nuance. How do we start? Book a [growth audit](https://www.strataigize.com/audit/): a free 30-minute consultation where we review your funnel and store presence live and you leave with the highest-impact fixes ranked. No pitch until you see the value. ## Get your store listing and UA torn down, live. Book a growth audit: a free 30-minute consultation where we review your funnel live and you leave with the levers ranked. [Book your growth audit](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/audit/ Description: Book a free 30-minute growth consultation. We review your funnel live with you and show you exactly which levers to pull. No pitch. Free growth consultation # See your biggest growth levers. A 30-minute consultation with the senior team that does the work. We review your funnel live and you leave with the levers ranked. Free · 30 minutes · No pitch until you see the value Calendar not loading? [Open the booking page →](https://meetings.hubspot.com/strataigize/consultation)Prefer a full page? [Open the calendar in a new tab →](https://meetings.hubspot.com/strataigize/consultation) ## What happens 1. 1Pick a time on the calendar. 2. 2We review your funnel live on the call. 3. 3You leave with the levers ranked. ## Our track record 30min Free consultation 30+ Clients 8.54× Peak client ROAS [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) ## We work with the teams behind ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg) Not ready to book? Run the [90-second growth diagnostic](https://www.strataigize.com/tools/growth-diagnostic/), or see real starting ranges on our [pricing page](https://www.strataigize.com/pricing/). --- Canonical: https://www.strataigize.com/b2b-seo-agency/ Description: A B2B SEO agency measured on pipeline: technical SEO, buyer-intent pages and AI-search citations run as one program, prices published from $4K a month. [Home](https://www.strataigize.com/) / B2B SEO agency B2B SEO agency # B2B SEO, measured on pipeline. We build the search presence a business buyer meets twice: in Google’s results, and inside the AI answers they ask before a shortlist exists. One team, one program, prices published. [Book a growth audit →](https://www.strataigize.com/audit/)[How it works](https://www.strataigize.com/b2b-seo-agency/#how) Why now ## The buyer researches _in two places._ AI Overviews now sit on roughly a quarter of Google queries (Conductor, Q1 2026) and cut organic click-through by about 61% when they appear. Only 38% of their citations come from top-10 results (Ahrefs, 2026), so a B2B program that stops at rankings leaves part of the evaluation untouched. The buyer still lands on your comparison page. They also ask an assistant who to shortlist, and the answer either names you or it does not. How we do it ## Six moves, _one program._ Intent ### Bottom of the funnel first Comparison, alternatives, pricing and "X for Y" pages before blog volume. A B2B buyer who lands on one of those is deciding, and that is the traffic a deal cycle can be traced to. Crawl ### Technical SEO that includes AI crawlers Rendered crawl audit, Core Web Vitals on every template class, index hygiene, and an explicit crawler policy so Googlebot and the AI fetchers both get a fast 200. Answer ### Pages that answer, then convert The buyer’s question answered in the first screen, the evidence linked, the price on the page. The same page has to win the visit and the next step. Entity ### Citations, not only rankings One consistent identity across your site and profiles, original data other people quote, and earned mentions in the lists AI answers draw from when a buyer asks for a shortlist. Refresh ### Refresh on evidence, not on a calendar A queue that re-verifies the pages carrying pipeline when the facts move, with real updated dates. Freshness is a claim your content has to be able to prove. Measure ### Measured on pipeline Search wired to your CRM: which page, which query, which deal. Plus the self-reported "how did you hear about us" field that catches the AI-sourced leads every analytics tool labels organic. What we report ## Three scoreboards, _one CRM._ SEO ### Position and clicks Rankings, impressions and organic clicks on the queries a buyer uses to compare, from Search Console, by page. GEO ### Citation share A fixed panel of buyer prompts re-run across the major engines on a schedule, so movement is measured, not remembered. Pipeline ### Deals, with their source Search wired into your CRM and a self-reported source field, because an AI-sourced deal reports as organic in every analytics tool you own. Questions ## B2B SEO, _answered._ What does a B2B SEO agency do? It builds the search presence a business buyer meets while evaluating suppliers: the technical foundation, the commercial pages for comparison and pricing queries, the content that answers the questions a buying committee asks, and now the citations inside AI answers. The difference from consumer SEO is the unit of success. A B2B program is judged on qualified pipeline over a sales cycle, not on sessions this month. How is B2B SEO different from B2C SEO? Lower search volume with higher value per visit, a buying committee rather than one shopper, and a sales cycle that separates the visit from the revenue by weeks or months. That changes the work: fewer keywords chosen more carefully, comparison and pricing pages that a shopper site would never bother with, and attribution that has to reach into the CRM to prove anything. How much does a B2B SEO agency cost? Ours is published: website optimization (SEO, CRO and speed) runs from $4,000 a month with a typical range of $4,000 to $10,000, and AI search optimization from $5,000 a month with a typical range of $5,000 to $12,000, month to month after the first three months. Across the market, the agencies that print a figure start between about $4,000 and $10,000 a month; most print nothing. How long until B2B SEO produces pipeline? Commercial pages on a domain with some authority can move within a quarter. New topical coverage and earned citations take two to four quarters, and the deal cycle sits on top of that. Anyone promising pipeline inside 90 days on a domain with no history is describing a different site. Do we need GEO as well as SEO? A B2B buyer now researches in Google and in an assistant, often the same afternoon. SEO wins the position for the comparison query; generative engine optimization wins the citation when the buyer asks for a shortlist. The work overlaps heavily, so buy one program and measure it on both scoreboards rather than two retainers. Do you work with SaaS companies? Yes, and we published a comparison of SaaS SEO agencies that includes us and seven others, judged on the same three tests: a visible price, results stated in pipeline terms, and a method for AI search. Read it before you take a call with anyone, including us. What results can you show? Our published search receipts are our own site’s: a late-2025 push took ChatGPT-attributed sessions from 38 to 474 and logged 117 Semrush AI citations as of December 9, 2025, and signed clients arrived through those AI answers. Every number we publish carries its scope and its date. If you need a vendor with fifty B2B SEO case studies, our agency comparison names several; if you want the program run by people who did it on their own site first, that is this page. Go deeper ## The playbook, _published._ We write down what we do, including the comparison that puts us next to seven other agencies. Start anywhere. [ ### Best SaaS SEO agencies in 2026 Eight agencies checked on their own sites: published prices, receipts and fit, us included. ](https://www.strataigize.com/insights/best-saas-seo-agencies/)[ ### AEO vs GEO vs SEO What each term means, where they overlap, and which layer to fund first. ](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[ ### How to vet an AI SEO agency The six workstreams that belong in scope, the vetting questions, and the red flags. ](https://www.strataigize.com/insights/ai-seo-services/)[ ### Search engine optimization The SEO service line itself: technical, content and rankings, with the deliverables named. ](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Generative engine optimization The citation side of the program: how we get a brand named inside AI answers. ](https://www.strataigize.com/generative-engine-optimization/)[ ### Our own AI SEO case study Late 2025, previous site: ChatGPT sessions 38 to 474 and 117 Semrush citations as of 2025-12-09. ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Technical SEO - Full crawl audit Artifact Prioritized defect list from a rendered crawl: status codes, canonicals, orphans, redirects Typical duration 1 to 2 weeks Delivered by SEO lead - Core Web Vitals fixes Artifact Measured before/after on LCP, CLS and INP for template classes Typical duration 2 to 4 weeks Delivered by Developer - Structured data layer Artifact Server-rendered schema coverage per template, validated in Search Console Typical duration 1 to 2 weeks Delivered by SEO lead - Internal linking pass Artifact Hub-and-spoke link map with orphan elimination Typical duration 1 to 2 weeks Delivered by SEO lead - Index hygiene Artifact Sitemap, canonical and robots reconciliation with coverage-report verification Typical duration 1 week, monitored ongoing Delivered by SEO lead ### Content and Rankings - Keyword cluster map Artifact Commercial-intent cluster map tied to pages that exist or get built Typical duration 1 to 2 weeks Delivered by SEO lead - Content briefs and production Artifact Answer-first articles written to the site content standard Typical duration Ongoing cadence Delivered by Content lead - Refresh program Artifact Data-triggered refresh queue with real updated dates and measured movement Typical duration Ongoing, monthly review Delivered by Content lead - Comparison and evaluation pages Artifact Bottom-funnel comparison pages built from real product research Typical duration 2 to 3 weeks per set Delivered by Content lead - Earned mention acquisition Artifact Placements in roundups and trade coverage with a live link log Typical duration Ongoing, monthly reporting Delivered by Founder-led outreach ### Conversion Rate Optimization - Research and replay review Artifact Findings deck from session replays, heatmaps and user paths Typical duration 1 to 2 weeks Delivered by CRO lead - Test roadmap Artifact Prioritized experiment backlog with expected-effect math per test Typical duration 1 week, refreshed monthly Delivered by CRO lead - Landing page builds Artifact Designed and built variants wired to analytics Typical duration 1 to 2 weeks per page Delivered by Developer - Form and booking optimization Artifact Reduced-friction forms with measured completion lift Typical duration 1 to 2 weeks Delivered by CRO lead - Experiment readouts Artifact Per-test verdicts that state what a test can and cannot say Typical duration Per test, 2 to 6 weeks Delivered by CRO lead ### Speed and Infrastructure - Performance budget Artifact Written page-weight and script budget enforced in CI Typical duration 1 week Delivered by Developer - Image and font pipeline Artifact Automated derivative generation and self-hosted font setup Typical duration 1 to 2 weeks Delivered by Developer - Edge caching setup Artifact Cache rules with hit-rate before/after measurement Typical duration 1 week Delivered by Developer - Uptime and regression monitoring Artifact Automated checks that fail loudly when a template regresses Typical duration 1 week, runs ongoing Delivered by Developer Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $4K per month, typical range $4K to $10K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the B2B SEO team Tell us your category and the deals you want more of, and we reply within 24 hours with where you rank, where you are cited, and what would move it. No pitch until you see the value. ## See where your buyers _find you today._ We map your comparison queries and your AI-answer presence against your competitors, and show you the gap page by page. [Book a growth audit →](https://www.strataigize.com/audit/) Want a snapshot first? Run the free [GEO visibility checker](https://www.strataigize.com/tools/geo-visibility/). Pricing is public: [see the real ranges](https://www.strataigize.com/pricing/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/bdc-lift-program/ Description: BDC’s LIFT program lends Canadian SMEs $25,000 to $5M for AI, and your advisor gives you a shortlist. How to judge who on it can build. Published: 2026-08-25 Modified: 2026-08-25 [Home](https://www.strataigize.com/) / BDC LIFT Canadian AI funding # Approved for BDC LIFT. Now pick a builder. BDC’s LIFT program lends Canadian businesses $25,000 to $5 million to adopt AI. Your advisor hands you a shortlist of preferred vendors and you pick one. We are on that shortlist, and unlike most of it, we write the code ourselves. [Book a scoping call →](https://www.strataigize.com/audit/) BDC Preferred vendor A preferred AI vendor for **Business Development Bank of Canada** advisory clients. 364% ROAS, Backroad Mapbooks (Canadian client) 50+ Hours a week our own agents save 5.0 Rated on Clutch Why us ## Five reasons, _each one checkable._ You are about to borrow money to buy a system. Every claim here links to where you can check it yourself. 1. 01 ### A BDC advisor put us in front of their client Advisors shortlist a few vendors and help the client choose. Their credibility inside the bank rides on that call, which is a filter no cold search gives you. Preferred AI vendor for BDC advisory clients 2. 02 ### Canadian, and we write the code ourselves LIFT requires a Canadian supplier and funds the implementation, not just the licence. We are in Vancouver and we build in-house, so you are not financing two vendors and the seam between them. [Vancouver, BC. Nothing subcontracted](https://www.strataigize.com/about/) 3. 03 ### We run our own company on what we sell Our internal agent fleet gives the team back more than fifty hours a week. We automated ours before we sold yours, and we published exactly how it went. [Read the 50+ hours case study](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) 4. 04 ### Our results have clients’ names on them A Canadian brand at 364% return on ad spend, purchases up 209.7%. An AI fitness app at 8.54x. Each one is a full case study with the method written out. [Read the 364% case study](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) 5. 05 ### We publish our prices, and our gaps Real ranges on the site instead of behind a discovery call. Our trust page says we hold no SOC 2, because a vendor who hides a gap before you sign will hide a problem after. [See the real price ranges](https://www.strataigize.com/pricing/) What we would build ## Start with the workflow _your team retypes._ LIFT funds installation, integration and implementation, not just the licence, so the project you can afford is bigger than most applicants assume. These are the four that usually pay back first. 01 ### Quoting and configuration Requirements gathered, current specs and pricing pulled, a draft quote produced for a human to approve. Usually the fastest payback, because it touches every job you run. 02 ### Documents and reports Permits, site maps, diagrams and recurring reports generated from parameters instead of being rebuilt by hand for every project. 03 ### Intake and qualification Inbound leads and requests read, enriched, qualified against your rules, then routed or booked. The judgment stays with a person; the sorting does not. 04 ### Reporting and monitoring Your systems pulled on a schedule, what changed surfaced with what it means, and the next actions written into the tool your team already uses. Receipts ## Two you can _read end to end._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) > “Easy team to work with. They follow through on what they say.” Dave Jones, Director · MobApp, Clutch review [Browse every case study →](https://www.strataigize.com/case-studies/) The program ## LIFT, _answered._ How does a BDC advisor pick which vendors to show me? When a client engages, the advisor presents a small number of preferred vendors, favouring Canadian businesses, and helps the client evaluate which one fits. It is a judgment call, and the advisor’s professional credibility inside the bank rides on it, which is why the shortlist is a meaningful filter even though it is not a formal certification. You still choose, and you should still run your own diligence. Is there a BDC approved or preferred vendor list? Not a public certification program. BDC publishes no accreditation you can apply for, and no vendor is BDC certified in a formal sense. What exists in practice is the advisor shortlist described above, and Strataigize is a preferred AI vendor on that basis. Treat any vendor claiming to be BDC certified or BDC accredited as describing something that does not exist. How do I know a vendor can build what they are proposing? Ask three things. What have they automated inside their own business, and can you see it running. Which of their published results has a named client and a written method behind it rather than a logo in a grid. And who writes the code, because a supplier who subcontracts the build means you are financing two vendors and owning the seam between them. All three are checkable before you sign anything. Two more worth asking: who maintains the system after go-live, and who owns the code, the prompts and the data if you change suppliers in year two. Does LIFT cover implementation, or only the software? Both. BDC states that installation, integration and implementation costs qualify when they are directly tied to the technology investment. The build, the integrations and the rollout are fundable, not just the licence fee, so businesses that budget only for software routinely under-scope their own eligible project. Does the BDC LIFT program require a Canadian supplier? Yes. BDC states that technology solutions must come from Canadian suppliers or integrators, and that your advisor can help you determine whether a supplier qualifies. This is an eligibility condition rather than a preference, so it is worth confirming before you shortlist vendors. A US platform resold by a Canadian shop is a question to raise early. What is the BDC LIFT program? LIFT (Lead with Innovation and Focus on Technology) is a $500 million Business Development Bank of Canada financing program launched on April 24, 2026 to help more than 1,000 Canadian small and medium businesses adopt AI and automation. It lends $25,000 to $5 million at preferential rates, pairs the financing with BDC advisory support, and allows principal payments to be postponed for up to two years. Who qualifies for BDC LIFT? Canadian-based businesses with acceptable financial health, across two streams. The digital transformation and AI stream requires a minimum of $1 million in revenue, is open to all industries with minor exceptions, and makes the BDC Advisory Services assessment mandatory. The productivity and equipment stream requires a minimum of $5 million in revenue and is limited to manufacturing, transport and warehousing, wholesale, construction, agriculture, engineering services, and mining, oil and gas; there the consulting support is optional and qualifying equipment must have "smart" data-collection capability. Hotels and hospitality, premises supply, and trucking operations under ten vehicles are excluded. How much can you borrow through LIFT? Between $25,000 and $5 million, depending on your revenue, the scope of the project, your business profile and your financial strength. BDC describes the pricing as preferential-rate but does not publish a rate on the program page, so treat any specific percentage quoted by a third party as unverified until your advisor confirms it in writing. Program details are taken from BDC’s own [LIFT program page](https://www.bdc.ca/en/solutions/lift) and its [April 24, 2026 launch release](https://www.bdc.ca/en/about/mediaroom/news-releases/bdc-launches-lift-getting-canadian-smes-off-the-ai-sidelines), last verified August 25, 2026. LIFT is a BDC program. Strataigize is an independent Canadian supplier, not a part of BDC and not acting on its behalf. Confirm every term with your BDC advisor. ## Bring us the workflow _your team retypes._ We’ll tell you what it costs to automate, what it saves, and whether it is the right first project. If it is not, we’ll say so. [Book a scoping call →](https://www.strataigize.com/audit/) Pricing is public: [see the real ranges](https://www.strataigize.com/pricing/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/ Description: Real results from real apps, ROAS, downloads, conversions, and subscription growth Strataigize has driven for mobile and AI products. Case studies # Proof, not promises. These are not highlight reels. Each study walks through the real problem we were handed, the levers we pulled across paid acquisition, retention, attribution, and creative, and the numbers that moved. 8.54× ROAS, AI fitness app 50,000+ Monthly installs, Podz 364% ROAS, Backroad Mapbooks Selected work ## What we've _shipped._ 20 case studies shown. [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-1280.webp) August 2026 · Strataigize Marketing ## AI Agents for Business: The Operator Running Our Agency AI agents for business: our operator runs the company's daily operations around the clock and replaced an estimated $160,000 a year in hires. **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project**24/7** Unsupervised coverage, nights and weekends included Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) July 2026 ### Podz: 52,873 App Installs in a Month at $0.70 Each Podz: Family Organizer We took Podz from 4,914 installs a month at $2.38 to 52,873 at $0.70, rebuilding acquisition across Meta, Google, and Apple Search Ads. Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) April 2026 ### How Our Marketing Agency Uses AI Agents to Automate Busywork Strataigize Marketing How our small, senior team built internal AI agents that reclaim 50+ hours a week, automating the busywork so people focus on strategy and clients. Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) April 2026 ### A High-Intent Google Ads Engine for Backroad Mapbooks Backroad Mapbooks Intent-first keywords and disciplined negative-keyword work built a 364% return on ad spend for Backroad Mapbooks. Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-mobile-security-app-downloads-aso-asa-800.webp) April 2026 ### How We Increased App Downloads with ASO and ASA by 387% Mobile Security App A connected Apple Search Ads and ASO flywheel lifted a cybersecurity app's iOS downloads 387.5%, with gains compounding over time. Read the case study → ](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-productivity-research-case-study-800.webp) March 2026 ### Our AI Productivity Journey: Research & Case Study Strataigize Marketing Our research review on AI at work: real 15-50% time savings and +25% quality, but only with human-centered, measured adoption. Read the case study → ](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-4000-app-installs-pet-app-800.webp) March 2026 ### How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days Pet Health App A rebuilt Meta creative-testing system drove 4,000+ pet-app installs in 30 days at a $1.10 cost per install, nearly half the industry benchmark. Read the case study → ](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp) February 2026 ### How Google Ads Optimization Revived a Stagnant Security App Mobile Security App Fixing broken cross-platform data and rebuilding Google Ads around real buyer intent moved a stalled security app back to paid subscription growth. Read the case study → ](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-more-installs-lower-cpi-meta-ads-800.webp) January 2026 ### 882% More Installs at 64% Lower CPI with Meta Ads Podz Family Organizer App Podz scaled installs 882% while cutting blended CPI 64% (from $5.90 to $2.13) with a repeatable system of structured testing and creative iteration. Read the case study → ](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) December 2025 ### We Had No Organic Traffic, Then AI SEO Changed Everything Strataigize Marketing Starting from zero AI visibility, our late-2025 GEO push earned 117 Semrush AI citations as of 2025-12-09 and qualified leads from ChatGPT and Perplexity. Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-sold-out-classes-dance-studios-800.webp) November 2025 ### From $220 to Sold-Out Classes: A Dance Studio's Win Freestyle Dance Studio A $220 message-first Meta campaign drove 350+ WhatsApp inquiries, 50 trial bookings, and 16 new monthly students for a local dance studio. Read the case study → ](https://www.strataigize.com/case-studies/sold-out-classes-dance-studios/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-pet-health-app-cut-costs-800.webp) November 2025 ### How a Pet App Reduced Costs & Gained High-Intent Users Pet Health App Switching to in-app-registration optimization and global targeting cut a pet app's cost per result 80%, at 830+ registrations and $1.47 each. Read the case study → ](https://www.strataigize.com/case-studies/pet-health-app-cut-costs/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-vesperia-comics-video-marketing-800.webp) November 2025 ### Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days Vesperia Comics Authentic local video, hyper-local targeting, and a $10/day budget doubled foot traffic and daily purchases for a Vancouver comic shop in 30 days. Read the case study → ](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-creative-optimization-ad-results-107-800.webp) October 2025 ### How Podz Ads Grew 107% with Creative Optimization Podz Family Organizer App A data-led static-creative refresh grew Podz in-app registrations 107% month over month, with the top ad cutting cost per registration to $2.55. Read the case study → ](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) May 2025 ### Appomate: From 5% Qualified Leads to 80% in 30 Days Appomate Appomate's Meta ads went from 95% junk to 80% qualified in 30 days: 285 leads at $39.50 each, feeding a service worth $53,000 per customer. Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-a-mobile-game-success-story-powered-by-strataigize-800.webp) January 2025 ### The Mobile Game That Grew to 150K Players on Live Features Mobile App Game A real-time mobile game reached 150,000 monthly active users and lifted weekly retention 35% by making chat, leaderboards, and fast payouts the product story. Read the case study → ](https://www.strataigize.com/case-studies/a-mobile-game-success-story-powered-by-strataigize/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-launching-podz-to-market-leadership-in-just-3-months-800.webp) September 2024 ### Launching Podz to Market Leadership in Just 3 Months Podz: Family Organizer In three months we transformed Podz from low visibility and minimal engagement into a top-ranking contender in its category. Read the case study → ](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups-800.webp) April 2023 ### Pre-Launch: Mobile Puzzle-RPG Surpasses 100K Sign-Ups Puzzle-RPG Mobile Game A three-month, multi-phase pre-launch campaign delivered 120,000 pre-registrations at a $1.50 CPR and 60,000 day-one installs for a puzzle-RPG. Read the case study → ](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) January 2023 ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize AI Fitness App In six months we scaled an AI fitness app to a long-term 8.54 return on ad spend by simplifying strategy, focusing the budget, and iterating. Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) September 2022 ### +127% Downloads: Kleo's 30-Day App Store Optimization Kleo: Language Learning In 30 days, a reworked App Store listing and new visuals raised Kleo's downloads 127% and conversion rate 110% in the crowded language-learning category. Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/ Description: In 30 days, a reworked App Store listing and new visuals raised Kleo's downloads 127% and conversion rate 110% in the crowded language-learning category. Published: 2022-09-05T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Kleo: Language Learning # +127% Downloads: Kleo's 30-Day App Store Optimization In 30 days, a reworked App Store listing and new visuals raised Kleo's downloads 127% and conversion rate 110% in the crowded language-learning category. [Get results like these →](https://www.strataigize.com/audit/) +127% Increase in download rate +110% Increase in conversion rate By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 5, 2022 · Updated August 30, 2026 ## Visitors Reached the Store Page and Left Kleo, a language learning app for Spanish, Italian, and German, was hard to pick out in a crowded marketplace. The teaching approach was good. The App Store listing was not, and conversion rates sat flat. People were finding the page. Almost nobody was tapping download. That gap is worth checking on your own app before you spend anything more on traffic. Every ad, every share and every search result has to pass through your store page, and a page that does not convert wastes all of it. The obstacles here were specific: - App Store visuals and messaging that did not sell what the app does. - A weak icon and flat imagery, which kept conversion rates low. - Missed chances to improve how the app was worded and found, work known as app store optimization (ASO). Research_→_Redesign_→_Convert ## New Keywords, a New Icon, Clearer Screenshots We worked on two things only: the words on the listing, and the pictures beside them. **The words.** High-traffic language-learning keywords went into the title, subtitle, and description, and the description was rewritten around the thing Kleo actually does differently: real-time conversation practice. Not a list of features. The one feature a browser comparing five language apps would remember. **The pictures.** The icon was simplified until it read at a glance on a crowded home screen, and every screenshot was rebuilt to show one benefit each: real-life conversations, daily lessons, progress tracking. A store visitor decides from the first two or three frames, so those frames got the strongest material. ![Kleo daily downloads and conversion rate climbing across 30 days, with a step up after new preview screens launched](https://www.strataigize.com/case-studies-media/679a50479e527a3bd8331352_case-study-charts-6.png) Daily downloads (bars) and conversion rate (line) across the 30-day optimization. The step change follows the new preview screens going live. ## In 30 Days, Downloads Rose 127% Within 30 days both numbers had moved, and they moved together: the download rate rose **127%** and the page’s conversion rate rose **110%**. The same visitors were arriving. More of them left with the app. > “Our subscribers grew like never before once we teamed up with Strataigize. Their tweaks to our App Store and visuals made a huge difference, more downloads, better conversions, and results we just couldn’t get on our own. They really helped us find a clear path to success.” > > Michael Jajou, Kleo: Language Learning ## What to Change First on Your Own Listing Better wording and better pictures were enough to lift Kleo out of the clutter and raise both visibility and conversion in one of the most competitive categories on the App Store. The work took 30 days. If people are reaching your page and leaving, start with the icon, the first screenshots and the opening lines of your description. Those are the cheapest things you own, and you can have new versions live in days. That is what focused app store work and design work look like when they are aimed at one page instead of spread across ten. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [200 Trial starts in 10 days, up from 1-2 a dayHow Google Ads Optimization Revived a Stagnant Security AppMobile Security App](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/)[+882% App installs882% More Installs at 64% Lower CPI with Meta AdsPodz Family Organizer App](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/)[53.8% ChatGPT engagement (after)We Had No Organic Traffic, Then AI SEO Changed EverythingStrataigize Marketing](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/4000-app-installs-pet-app/ Description: A rebuilt Meta creative-testing system drove 4,000+ pet-app installs in 30 days at a $1.10 cost per install, nearly half the industry benchmark. Published: 2026-03-09T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Pet Health App # How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days A rebuilt Meta creative-testing system drove 4,000+ pet-app installs in 30 days at a $1.10 cost per install, nearly half the industry benchmark. [Get results like these →](https://www.strataigize.com/audit/) 4000+ Installs in one month $1.10 Cost per install 30 Days to results By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published March 9, 2026 · Updated August 30, 2026 ## Installs Were Costing Over $3.00 Each A new pet app had built something pet owners loved, and not enough of them knew it existed. Earlier paid campaigns had run at a cost per install (CPI) that stayed above $3.00. The creative was not stopping the scroll. There was no testing process that could say which ad had earned which install, and with no framework for scaling, every dollar spent felt like a gamble. The goal was to build a [Meta Ads management](https://www.strataigize.com/services/paid-advertising/meta-ads/) system that could drive real install volume at a cost that made growth sustainable. Three objectives drove everything we did: generate high-volume installs from genuine pet owners, bring cost per install down to a commercially viable level, and build a repeatable, scalable paid growth system for the long term. Test_→_Scale_→_Convert ## One Creative Per Ad Set, No Exceptions We rebuilt the campaign from scratch with a focus on two things: creative that converts and a campaign structure built for scale. ### 1\. Creative testing framework Creative is the strongest lever in any Meta campaign, and it was exactly where the previous efforts had fallen flat. We launched a structured creative testing matrix across several ad formats to find what resonated with pet owners, including user-generated content (UGC), the kind of clip a real customer would film on their own phone. | Creative format | Performance | Role | Priority | | --- | --- | --- | --- | | Video (UGC-style) | Highest click-through rate (CTR); drove majority of installs | Primary | High | | Static carousel | Strong for feature showcasing | Secondary | Medium | | Story / Reel format | Low CPI; used for retargeting | Supporting | Low | Every creative ran in its own isolated ad set for clean, reliable data. If you are running four creatives inside one ad set, you cannot tell which one earned the install, and you end up scaling the average. Winners were scaled fast, and underperformers were cut within 48 to 72 hours. This tight iteration cycle compressed the learning phase and drove the cost per install down quickly. ### 2\. Campaign structure and bidding strategy We structured campaigns using Meta’s App Install objective with Advantage+ placements, spreading delivery across Facebook, Instagram, Stories, and Reels. A target cost-cap bid held the cost per install steady as budgets grew. It stops spend running away during scale-up. Three campaigns ran alongside each other: a broad prospecting campaign with active creative testing, a scaling campaign built on lookalike audiences at 1 to 3%, modelled on the app’s best existing users, and a retargeting campaign for warm audiences who engaged but had not yet installed. ### 3\. App Store listing optimization Paid ads get users to the door; the App Store listing has to close the deal. We audited the listing and found friction right at the point of install. Updates to screenshot sequencing, preview video, and keyword-optimized descriptions made the messaging match what users had just seen in the ad, which cut drop-off at the final step. This one is worth doing yourself this afternoon. Open your best-performing ad and your store listing side by side and read them back to back. If they do not tell the same story, you are paying to send people somewhere that argues with the ad they just tapped. ## Thirty Days Later, Installs Cost $1.10 Thirty days on one channel produced over 4,000 installs at a cost per install that beat industry benchmarks by nearly half. | Metric | Result | | --- | --- | | Total app installs | 4,000+ | | Cost per install | $1.10 | | Campaign duration | 30 days | | CPI vs. industry benchmark ($2.00 to $4.00) | 45 to 72% below average | | Primary channel | Meta (Facebook and Instagram) | Two numbers the table cannot show: UGC-style video creative drove over **60% of total installs**, and retargeting converted warm audiences at a cost **22% lower** than cold prospecting. The store listing changes closed the loop, cutting drop-off at the final step so the paid traffic converted. > “The results exceeded everything we expected. We had been struggling to get installs at a reasonable cost for months, and within 30 days we had over 4,000 new users on the app at $1.10 each. The team understood our audience and built creative that actually resonated with pet owners.” > > Di M., Founder, Pet Health App ## If Your Spend Is Not Turning Into Installs Mobile app growth here did not take a bigger budget. It took a system that could find what worked, cut what did not, and scale with confidence. Creative that stopped the scroll, campaigns structured so the algorithm could do its job, and a store listing that no longer lost people at the last step together delivered 4,000+ installs in 30 days at $1.10 each, with a growth engine still running. So look at your own account in that order. Creative first, structure second, then the page people land on. If your app is burning spend without producing installs, the issue is almost never the product but the system behind how you reach people and what happens when they get there. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [364% Return on ad spendA High-Intent Google Ads Engine for Backroad MapbooksBackroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[+387.5% iOS downloadsHow We Increased App Downloads with ASO and ASA by 387%Mobile Security App](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/)[Up to 50% Task time cut, across published trialsOur AI Productivity Journey: Research & Case StudyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/ Description: Appomate's Meta ads went from 95% junk to 80% qualified in 30 days: 285 leads at $39.50 each, feeding a service worth $53,000 per customer. Published: 2025-05-23T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Appomate # Appomate: From 5% Qualified Leads to 80% in 30 Days Appomate's Meta ads went from 95% junk to 80% qualified in 30 days: 285 leads at $39.50 each, feeding a service worth $53,000 per customer. [Get results like these →](https://www.strataigize.com/audit/) 5% to 80% Qualified share of leads, in 30 days 285 Leads at $39.50 each $53,000 What one Appomate customer is worth By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published May 23, 2025 · Updated August 30, 2026 ## The Dashboard Said the Ads Worked. The Sales Team Knew Better. Appomate’s Meta campaigns were producing leads on schedule. The pipeline was full. And 95% of the people in it were never going to buy: no budget, no need, no fit. The ads were succeeding at everything except the thing they were for. This is the most common failure state in lead generation, and the dashboard hides it by design. Lead count is green, cost per lead is falling, and the sales calendar stays empty. When a customer is worth $53,000 on average, as Appomate’s are, the gap between a lead and a qualified lead is the whole business. Attract_→_Qualify_→_Convert ## We Made the Form Harder to Fill In The counterintuitive move came first: we [added friction to the lead form](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/), asking the qualifying questions upfront that sales had been asking on wasted calls. A longer form costs you the browsers, and the people it costs you are mostly the ones sales would have disqualified anyway, and you pay for that disqualification call either way. Around the form, two more changes: **Creative aimed at buyers, not clickers.** We [rebuilt the ad creative](https://www.strataigize.com/services/paid-advertising/) to speak to people with the problem and the budget: sharper messaging about what Appomate builds and for whom, so the wrong audience filtered itself out before the click. **A feedback loop to the CRM.** We wired lead flow into the CRM and tracked which leads became real sales conversations, so optimization ran on qualified leads, not raw ones. Meta optimizes toward whatever you count, so we changed what got counted. ## Thirty Days Later - Qualified share of leads: **5% to 80%**, which put **228 qualified leads** in the pipeline. - **285 leads** generated in total, at a **$39.50** cost per lead. - A **30% conversion rate** on the new lead flow, as Appomate measures it in their CRM. The only thing that changed was the form. The channel and the product stayed the same. > “Before this campaign, we were drowning in unqualified leads. In just 30 days, everything changed, now we’re not just generating leads, we’re closing real deals. This wasn’t a fix, it was a full-blown transformation.” > > CEO, Appomate The trade was real. Total lead volume fell when the form got longer, and for the first week that looked like a campaign going backwards. It was the junk draining out. At a $53,000 average customer value, 285 qualified-heavy leads at $39.50 beat any number of free names. ## The Move You Can Copy This Month Report qualified leads instead of total leads for one month, and let your form ask the awkward questions you have been avoiding. The count will drop, and it will be the first number that shows what your ad spend is buying. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [364% Return on ad spendA High-Intent Google Ads Engine for Backroad MapbooksBackroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[+387.5% iOS downloadsHow We Increased App Downloads with ASO and ASA by 387%Mobile Security App](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/)[Up to 50% Task time cut, across published trialsOur AI Productivity Journey: Research & Case StudyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/a-mobile-game-success-story-powered-by-strataigize/ Description: A real-time mobile game reached 150,000 monthly active users and lifted weekly retention 35% by making chat, leaderboards, and fast payouts the product story. Published: 2025-01-13T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Mobile App Game # The Mobile Game That Grew to 150K Players on Live Features A real-time mobile game reached 150,000 monthly active users and lifted weekly retention 35% by making chat, leaderboards, and fast payouts the product story. [Get results like these →](https://www.strataigize.com/audit/) 150,000 Monthly active users reached +35% Weekly retention after live features shipped 20,000 Entries per contest By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 13, 2025 · Updated August 30, 2026 ## Players Came for the Contests. They Stayed for Each Other. Most mobile games buy their growth twice. They pay to acquire a player, the player leaves within a week, and they pay to acquire a replacement. This game, a real-time prediction game built around live sporting events, grew to 150,000 monthly active users without falling into that loop, and the reason was a product decision, not an ad budget. The team came to us with a game that had real mechanical strengths: live predictions, a secure reward system, fast payouts. What it did not have was a story that led with any of them, or a plan for what players would do between contests. Marketing and product were pulling in different directions, which in practice means marketing pays for players the product cannot hold. Build_→_Engage_→_Retain ## What We Changed **We made the live features the headline.** The ads had been selling a game. We rebuilt the creative and the influencer briefs, worked with sports-focused creators, and sold the three things a rival could not copy by next quarter: predictions resolving in real time, payouts arriving fast, and a leaderboard full of other people. [Campaigns on social](https://www.strataigize.com/services/paid-advertising/meta-ads/) showed how quickly a new player could enter a live contest and win something. **We pushed for chat inside every contest.** The riskiest recommendation here was not an ad tactic. It was telling a development team mid-roadmap that each contest needed its own chat room, so players could trade predictions and argue about outcomes. Social features are slow to build and impossible to A/B test halfway. The team built it anyway. If your growth partner never asks you to change the product, you have bought media management, not growth. **We turned player behavior into the content calendar.** Memorable plays, big wins, and the stories players told about themselves became the social feed. The product team kept analyzing contest formats, reward structures, and leaderboard displays, and shipped refinements on a steady cadence. ![Monthly active users and retention growth for the mobile game over the engagement program](https://www.strataigize.com/case-studies-media/679a3e25356acd45721e4314_case-study-charts-3.png) Monthly active users and retention climbing as live features and community engagement compounded. ## What Happened The game reached **150,000 monthly active users**. Weekly retention rose **35%** after the live chat, quick picks, and frequent contests shipped. Contests now draw about **20,000 entries per game**, and the feedback that keeps coming back is about the same three things the marketing leads with: the experience, the fast payouts, and the community. > “Strataigize’s product improvements and marketing strategy propelled our user growth and transformed the experience for our players.” > > Founder and CEO of the game studio One caveat: these are level and trend numbers, not a controlled experiment. The retention lift landed in the same period the community features shipped, which is why the team kept investing there, but nobody ran a version of this game without chat to compare against. ## The Part Worth Copying If your app loses people after the first week, the cheapest lever is rarely another feature; it is making the players visible to each other. A leaderboard and a chat window did more for this game’s retention than anything else it shipped that year, and unlike a media budget, a community is not something a competitor can buy their way past. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [+1,243 New in-app registrationsHow Podz Ads Grew 107% with Creative OptimizationPodz Family Organizer App](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/)[5% to 80% Qualified share of leads, in 30 daysAppomate: From 5% Qualified Leads to 80% in 30 DaysAppomate](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[2 to 82 Daily downloads, trough to peak, in 90 daysLaunching Podz to Market Leadership in Just 3 MonthsPodz: Family Organizer](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/ Description: AI agents for business: our operator runs the company's daily operations around the clock and replaced an estimated $160,000 a year in hires. Published: 2026-08-28T00:00:00.000Z Modified: 2026-08-28T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Strataigize Marketing # AI Agents for Business: The Operator Running Our Agency AI agents for business: our operator runs the company's daily operations around the clock and replaced an estimated $160,000 a year in hires. [Get results like these →](https://www.strataigize.com/audit/) $160K+ Two roles we never had to hire 3 to 25 min New client onboarded, signed contract to live project 24/7 Unsupervised coverage, nights and weekends included By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 28, 2026 ## Your Company Has a Second Shift It Never Hired Every company runs on work that belongs to nobody: the client deadline someone has to chase, the customer database that drifts out of date by Thursday, the decisions made in a meeting that never became anybody’s task, the reply from a warm lead sitting unopened for six hours because the person who could answer it was in a different meeting. None of it is difficult, all of it is urgent, and it is almost always done late, badly, by someone you pay to do something more valuable. We stopped giving that work to people and gave it to Chuck. Chuck is software, not a person. The industry calls this kind of software an agent, meaning a program that is given a job and a set of rules and then goes and does the job without being told each step. We call ours the operator, because its job is to run the office. It works every hour of every day and has never once had to be asked. Delegate_→_Execute_→_Audit**∞** Three steps, repeating forever: he is handed a job, he does it, and he checks his own work and files the proof. The loop is the product. ## What He Runs Chuck does the job of a very good operations manager who never sleeps, never forgets, and never gets pulled into something more interesting. **He manages the flow of work between people.** Every morning each person gets a check-in shaped the way that person works, and a list of what of theirs is overdue. Nothing is closed because somebody said it was done. It is closed when the proof exists. **He runs the customer database.** Our sales pipeline, the list of every deal we are working and how far along each one is, had drifted into eight overlapping stages. Hundreds of deals carried no dollar value and hundreds more had nobody’s name against them, so nobody could tell what the month was worth or who was meant to be chasing it. Chuck rebuilt it into seven clean stages, retired the dead ones, and now audits every record daily. He updates a prospect’s status only when something happened to justify the change. **He turns conversations into work.** He reads the previous day’s meeting recordings overnight, decides what was committed to, and has the tasks written, assigned, and checked against everything already open before anyone sits down. Roughly two in five open tasks across the whole company were created by him. **He onboards new clients.** A signed contract lands. Chuck reads it, sets up the project and its task lists, files the company, the person and the deal in the customer database, ticks off the salesperson’s handover task, then reads all of it back to check that every step saved. Start to finish, signed contract to a project a team can work in, that has taken between three and twenty-five minutes. The three-minute run is the fast end, not the normal one. **He forecasts, and then grades his own forecasts.** Chuck writes down what he expects to happen in the pipeline, how confident he is, and the date he should be judged on it. Then he goes back and scores himself. A prediction nobody checks is just an opinion. **He watches the money without touching it.** He reads the books daily and grades every client relationship green, yellow or red. He cannot move a dollar. Anything involving money arrives as a recommendation for a person to approve, which is a deliberate design choice we will come back to. **He guards the front door.** Inboxes are swept every half hour from early morning to late evening. Replies that have gone unanswered get surfaced before they age into a lost deal. ## He Does Not Stop Chuck is not a tool somebody opens. There is no dashboard anyone has to remember to check. The work happens at 5am, at 9pm, on Saturday, on the second day of a long weekend, in the same order and to the same standard, whether or not a single person is paying attention. He has run every day without a gap. On a quiet weekend day that costs us less than a cup of coffee. A person covering that ground works one shift, five days a week, takes vacation, gets sick, has a bad Tuesday, and eventually leaves and takes what they knew with them. What Chuck knows lives in files our team can open and read, and it does not walk out with anyone. ## The $160,000 We Did Not Spend Start with the decision that moved money. Two roles we had planned to hire never opened, because Chuck absorbed the work. > “We saved the salary of hiring two new people with Chuck, a cost estimate of over $160,000 a year for those two hires.” > > Ian McGavin, Co-Founder & CMO, Strataigize Public wage data supports the arithmetic. That workload spans an administrative assistant, an executive assistant and a marketing coordinator, which the Government of Canada Job Bank prices at medians of [$26.44](https://www.jobbank.gc.ca/marketreport/wages-occupation/24789/ca), [$34.62](https://www.jobbank.gc.ca/marketreport/wages-occupation/527/ca) and [$35.58](https://www.jobbank.gc.ca/marketreport/wages-occupation/27114/ca) an hour. Across a full year that is $55,000 to $74,000 per function, before benefits, onboarding and the management time a new hire consumes. Two hires priced against that band come to $110,000 to $148,000 in base pay alone, so the founder’s estimate sits at the top of the range once benefits and onboarding are counted, not below it. Chuck costs a few dollars a day to run. His ceiling is $30 a day, set by the founder and held somewhere he cannot reach, so even a full year spent at the absolute cap would come in under $11,000. The $160,000 is a founder’s estimate of salary we chose not to spend, cross-checked against public medians. It is not an audited figure and we are not presenting it as one. ## What Could an Agent Run in Your Business? The boundary is wider than most people assume. **If a process recurs, has rules, and leaves a trail, an agent can be programmed to run it.** That covers close to the whole administrative layer of a company: the coordinating, chasing, filing and reporting that sits underneath the work you sell. The evidence for how far this reaches is public, not ours: - **Customer service** is the most proven function. Salesforce’s own agent has handled [2.6 million customer conversations and resolves 63% of questions](https://www.salesforce.com/news/stories/agentic-enterprise-workforce-evolution/) at roughly the same satisfaction scores as its people. Its CEO says the support organization went [from 9,000 people to about 5,000](https://fortune.com/2025/09/02/salesforce-ceo-billionaire-marc-benioff-ai-agents-jobs-layoffs-customer-service-sales/). - **Finance operations.** Gartner expects embedded AI to deliver a [30% faster financial close by 2028](https://www.gartner.com/en/newsroom/press-releases/2026-02-24-gartner-predicts-embedded-ai-in-cloud-erp-applications-will-drive-a-30-percent-faster-financial-close-by-2028), covering collections, reconciliation, spotting the numbers that look wrong, and checking that the controls are being followed. The financial close is the month-end scramble to get the books finished and signed off. - **Forecasting at real scale.** Unilever now generates two-year forecasts weekly across [more than five million product and customer combinations in 40 markets](https://www.unileverusa.com/news/2026/building-resilience-driving-growth-inside-unilevers-aipowered-supply-chain/). - **Hiring and onboarding.** Published results include 50% faster candidate screening and [40% quicker onboarding](https://resources.anthropic.com/hubfs/2026%20Agentic%20Coding%20Trends%20Report.pdf), with one logistics operator compressing staffing timelines from over a week to under 72 hours. - **Marketing delivery.** WPP, the largest agency group in the world, has [shipped a platform that plans, creates and deploys campaigns](https://www.marketingdive.com/news/wpps-new-ai-platform-offers-marketing-without-agencies-for-smbs/803723/) for clients who do not want a full-service agency. In most businesses the first agent takes over the same ground Chuck did, and it is the same ground in a dental group, a trades company or a software firm: booking and chasing appointments, keeping the customer database accurate, turning what was agreed in a meeting into tasks with names on them, building the weekly report, chasing unpaid invoices, sorting the shared inbox so nothing sits unanswered, watching client deadlines, setting up new customers, and the forecast nobody enjoys building. Every function you no longer have to staff is $55,000 to $74,000 a year at Canadian medians, against a running cost measured in dollars a day. What changed is that an agent can now drive ordinary software the way a person does, by looking at the screen and clicking. There is a standard test for this, OSWorld, which sets real tasks on a real computer and scores how many get finished. Agents went from [12% against a human score of 72%](http://osworld-v1.xlang.ai/) to [beating that human score outright](https://www.anthropic.com/news/claude-opus-5). Anything your team does by clicking through a screen is now something software can be asked to do instead. ## Who Is Accountable When It Acts? Most vendors answer that question with reassurance. Ours is an answer you can inspect. The reason to ask is well documented. IBM surveyed 2,000 technology executives across 33 countries and found organizations average [54 occasions a year where an agent did something a person had to step in and correct](https://newsroom.ibm.com/2026-06-08-new-ibm-study-finds-cios-and-ctos-face-growing-ai-control-gap-as-enterprise-deployment-scales), 17% of them serious. Gartner expects [more than 40% of agent projects to be cancelled by the end of 2027](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027) on cost, unclear value or missing controls. Klarna and Commonwealth Bank both publicly walked back staffing decisions they had made on the strength of an agent. So authority here is decided before it is granted, and it is written down. | What Chuck can do | Examples | | --- | --- | | Alone, always | Read, analyze, draft, research, internal tidying, flagging a problem | | Alone, logged | Check-ins and reports, creating and assigning a task, routine self-maintenance | | Alone, inside published limits | Only moves the founder has ratified in writing, such as a small daily ad budget step | | Never alone | Everything below | That last row is the important one: moving money or writing to accounting, new credentials, anything sent to a client, contracts and pricing, decisions about people, changing his own spending cap, and anything whose reversibility is unclear. On that work Chuck gathers the evidence and recommends, with a default and a deadline. A person decides. Those limits are enforced by the software itself, not by good intentions, and that is the part a demo cannot show you. Everything Chuck sends leaves through one exit, and the rules are checked at that exit, so there is no second route out that somebody forgot to guard. The scorecard that grades his work sits in files he has no permission to edit, so the thing being measured cannot quietly rewrite its own marks. The spending limit is held somewhere he cannot reach at all. He has refused to send his own drafts when they broke the rules. An agent with limits written around it is not a slower agent but the only kind a business can responsibly hand real operations to. ## The Technology Is Already Here None of this needed anything exotic. Three ordinary parts do the work. The AI itself is now bought by the sip, like electricity, so you pay for what you use. There is an agreed way for an AI to plug into the software a company already runs, the [Model Context Protocol](https://modelcontextprotocol.io/), [published by Anthropic](https://www.anthropic.com/news/model-context-protocol), the company behind the Claude AI assistant, and now used across the industry; before it, every connection was custom work. And there is a timer that reliably starts a job at 3am. That is the whole stack. Our [Claude implementation overview](https://www.strataigize.com/partnerships/anthropic/) explains where Anthropic’s tools fit in. What is scarce is the part we build. The judgment about which work to hand over first, the limits written down before anything is switched on, the enforcement that survives contact with a real week, and the record that lets you answer for any decision the system made. That layer is the difference between a pilot that gets cancelled and an operator you trust with your operations. Adoption is real and still early: In McKinsey’s 2026 survey, [40% of respondents at organizations with more than $1 billion in revenue reported scaling AI agents in at least one function, up from 27%](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai). That is a survey result about at least one function, not a census of companies running agents across the enterprise. ## A Fully Autonomous Business Is Not Far Away Look at what is already true at one agency. An operator runs the daily business across more than a dozen systems, manages the flow of work between people, keeps the CRM honest, onboards new clients in minutes, forecasts the pipeline and grades its own forecasts, watches the books, and files a record of everything it did, for a few dollars a day. The people here spend their time on strategy, creative, judgment and clients, which is where humans win and where clients feel the difference. The operational layer of a company, meaning coordination, follow-up, reporting, hygiene, onboarding and forecasting, is becoming something you configure rather than something you staff. The companies that learn to govern this now will compound the advantage every quarter. That is what our [AI automation for business](https://www.strataigize.com/services/ai-automation-services/) practice builds for clients: an operator already connected to the software you run, with its limits written down, a dated record of every action it took, and a spending cap it cannot raise, all in place from the first day rather than added after something goes wrong, built by the team that already runs one on its own company. We also build smaller agents that take specific jobs off specific people, and [that story is here](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/). What it costs is published rather than quoted: a $7,500 AI Opportunity Audit, credited against a pilot build of $25,000 to $60,000 fixed over 30 to 90 days. Both are on our [pricing page](https://www.strataigize.com/pricing/). If the first job you want automated is internal and reversible, you do not need a build of that size, and we will tell you so. [Book a free growth audit](https://www.strataigize.com/audit/). Thirty minutes, live, mapping which of your operations an agent should run first, which it should never touch, and what each one is costing you in payroll today. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [Up to 50% Task time cut, across published trialsOur AI Productivity Journey: Research & Case StudyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/)[4000+ Installs in one monthHow We Cut CPI to $1.10 and Drove 4K+ Installs in 30 DaysPet Health App](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/)[200 Trial starts in 10 days, up from 1-2 a dayHow Google Ads Optimization Revived a Stagnant Security AppMobile Security App](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/ Description: In six months we scaled an AI fitness app to a long-term 8.54 return on ad spend by simplifying strategy, focusing the budget, and iterating. Published: 2023-01-09T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) AI Fitness App # How an AI Fitness App Achieved 8.54 ROAS with Strataigize In six months we scaled an AI fitness app to a long-term 8.54 return on ad spend by simplifying strategy, focusing the budget, and iterating. [Get results like these →](https://www.strataigize.com/audit/) 8.54 ROAS in 6 months +475% Subscription rate, 6 months $37.31 Average user LTV By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 9, 2023 · Updated September 6, 2026 ## Ad Spend Was Going Out Faster Than Revenue Came In An AI-powered fitness app on the Apple iOS store was struggling to make a breakthrough. The features were good. Attracting users was the hard part, and the advertising was not paying for itself. They had invested in [ads across various platforms](https://www.strataigize.com/services/paid-advertising/), and the returns were not enough to fund the app’s growth. **Here’s what they were up against:** - **High acquisition costs:** ads on multiple platforms were burning through the budget, with a high cost to win each new user and little coming back. - **Poor return on ad spend (ROAS):** they were spending more on ads than they were making, which put a ceiling on how far they could scale. - **Unrealized user lifetime value (LTV):** there were untapped opportunities to increase subscriber value and long-term revenue. If your budget is split across several platforms right now, this is the shape the problem takes. Everything looks busy. Nothing compounds. Simplify_→_Optimize_→_Iterate**∞** ## One Platform, One Message, $3,000 Behind It We ran a three-step approach: simplify, optimize, iterate. Each step had to show up in a number before we moved to the next one. **Simplify.** We cut the message down to one clear value proposition, pulled the budget off every other platform, and concentrated a $3,000 spend on Meta, where this audience actually was. At the same time the [App Store listing](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) got new keywords, a rewritten description, a redesigned icon and new preview screens, so the traffic the ads bought landed on a page built to convert it. **Optimize.** With one platform and one message, testing got a clean read. We tested formats including [user-generated content (UGC)](https://www.strataigize.com/services/video-and-photography/video-marketing/) and different calls to action, tuned targeting toward the users whose subscriptions lasted, and A/B tested the store visuals. Better targeting raises what a subscriber is worth; better creative lowers what one costs. The ratio needs both. **Iterate.** Once a combination of ad, copy, and audience proved it paid, we scaled it and kept feeding new angles into the account. The tuning never stopped, and neither did the slow fall in acquisition cost. ## Every Dollar Came Back as $8.54 Three months in: - Revenue per subscriber: $13.51 - Cost per subscriber (CPS): $5.24 - Return on ad spend: 2.58 (every $1 spent returned $2.58) After six months of optimization, the same account looked like this: - Subscriber lifetime value: $37.31 - Cost per subscriber (CPS): $4.37 - Long-term return on ad spend: 8.54 (every $1 spent returned $8.54) - Subscription rate: up 475% across the six months, the figure the original study published and the one our service pages quote Put the cost-per-subscriber line of each list beside your own. The cost of winning one came down while the value of one went up. That gap is where the whole result lives. ![Subscriber lifetime value and ROAS rising across six months of optimization](https://www.strataigize.com/case-studies-media/66eb14c30c7ebd106a6bcb08_ltv.svg) Subscriber LTV and long-term ROAS climbing across six months as acquisition cost fell. > “Working with Strataigize completely transformed our app’s growth trajectory. Their strategic approach not only boosted our ROAS to 8.54 but also lowered our acquisition costs and increased user lifetime value. We couldn’t be more thrilled with the results!” > > Founder & CEO, AI Fitness App ## What This Means If Your Spend Is Spread Thin Within three months they saw real gains in return on ad spend, and after six months they were scaling on a long-term ROAS of 8.54. Read the order, not just the number. Simplify first, because a focused budget is the only way to get a clean read on what is actually working. Optimize second. Scale last, once something has already proved it pays. If your own spend is spread across platforms today, your first move is fewer places to run it, and you can make that decision this week without briefing a single new ad. _Note: we have signed an NDA with this client. We have permission to share this case study to showcase the strategies and results achieved._ Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [5% to 80% Qualified share of leads, in 30 daysAppomate: From 5% Qualified Leads to 80% in 30 DaysAppomate](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[150,000 Monthly active users reachedThe Mobile Game That Grew to 150K Players on Live FeaturesMobile App Game](https://www.strataigize.com/case-studies/a-mobile-game-success-story-powered-by-strataigize/)[2 to 82 Daily downloads, trough to peak, in 90 daysLaunching Podz to Market Leadership in Just 3 MonthsPodz: Family Organizer](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/ai-productivity-research-case-study/ Description: Our research review on AI at work: real 15-50% time savings and +25% quality, but only with human-centered, measured adoption. Published: 2026-03-26T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Strataigize Marketing # Our AI Productivity Journey: Research & Case Study Our research review on AI at work: real 15-50% time savings and +25% quality, but only with human-centered, measured adoption. [Get results like these →](https://www.strataigize.com/audit/) Up to 50% Task time cut, across published trials +25% Quality uplift in the UK AISI workplace trial 4+ hrs Saved weekly by heavy users, US Fed survey By [**Rodrigo Cortez Solano**](https://www.strataigize.com/about/team/rodrigo/), Search Optimization Specialist · Published March 26, 2026 · Updated August 30, 2026 ## The Hype Was Loud, the Reality Was Mixed At Strataigize, we’ve watched AI move fast. We’ve seen the same headlines you have: multi-trillion-dollar opportunities and promises of a “frictionless” future. But as we embedded tools like ChatGPT, Claude, Cursor, and Manus into our own marketing and operations, we realized the “magic” of AI often hides a messy reality. Following the hype was never the point. We wanted the human truth behind the data, so our team ran a deep dive on one question: under what conditions does AI actually help, and when does it quietly make the work harder? That second half decides whether your own rollout survives contact with the team. Automate_→_Augment_→_Thrive ## What the Controlled Trials Actually Found We reviewed the controlled research alongside our own experience. The UK’s AI Security Institute (AISI) ran a workplace trial and found participants using AI scored 25% higher overall and achieved 61% more output per minute on standardized tasks. | Finding | Source | Key metric | | --- | --- | --- | | Task completion time reduced across dozens of trials | ICLE Law & Economics Review | 15-50% time savings | | AI users outperformed control group | UK AISI Workplace Trial | +25% score, +61% output/min | | Data interpretation task acceleration | UK AISI (Task 4) | \-42% time, 2x throughput | | Top AI users report weekly time savings | U.S. Federal Reserve Survey | 20.5% saved 4+ hrs/week | | Aggregate productivity estimate | St. Louis Fed Analysis | ~1.1% U.S. productivity lift | **The upside is real, and the table above is the shape of it.** The finding the table cannot show is the one we find most useful: the “skill compression” effect. AI narrows the gap between junior and senior performance on structured tasks, which means the gains land hardest on the least experienced people on the team. **The warning sign: “AI brain fry.”** We also found a darker side many consultants ignore. One in seven workers report significant cognitive strain from managing too many AI systems at once. When workers constantly supervise and context-switch between tools, they make more mistakes and feel a stronger urge to quit, and AI-related fatigue is directly linked to higher burnout and turnover intent. One in seven is the number to hold on to if you are rolling tools out across a team this quarter. It will not appear on your output dashboard. It appears in your resignations. > “Measure the productivity gains and the human costs. We have to watch for mental fatigue with the same rigor we apply to output.” > > Abbey Dela Cruz, Strategic Director, Strataigize ## We Pilot, Measure, Train, and Guard the Data ### Our path forward: strategy over luck AI fails when the implementation forgets the human at the keyboard. To keep our team (and yours) thriving, we built a framework around automation (taking over repetitive tasks) and augmentation (enhancing creative capability): - **Pilot thoughtfully.** We don’t “set it and forget it.” We track KPIs like time saved, output quality, and burnout in tandem. - **Keep a person in the loop.** We treat AI as a collaborator, not a replacement. Our workflows always include human review for quality and accountability. - **Invest in literacy.** We provide training so our people feel confident, not threatened. - **Guard the data.** We maintain strict governance to protect sensitive information and ensure our AI usage is fair and unbiased. None of that is exotic and none of it needs a budget line. You could start it on Monday: pick one workflow, write down how long it takes today, then ask the people running it how they feel about it four weeks later. ## Adopt Fewer Tools and Measure Them Properly This research review confirms one thing clearly: AI does not fail because the technology isn’t good enough but because implementation doesn’t account for the humans using it. The organizations that win with AI are not the ones that adopt the most tools but the ones that pilot thoughtfully and measure concrete outcomes, both productivity and well-being. They design workflows where AI takes work off the pile, because every extra system is one more thing a person has to supervise. They invest in training and set up governance that protects data and keeps accountability clear. And they monitor the human costs (cognitive overload, deskilling, and burnout) with the same rigor they apply to output. So take one question back to your own team. Which single workflow will you measure honestly for the next month, on the hours it saves and on how the people running it feel? Author **Rodrigo Cortez Solano**, Makes paid, the numbers, and classic search talk to each other. Technical SEO and site performance. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [53.8% ChatGPT engagement (after)We Had No Organic Traffic, Then AI SEO Changed EverythingStrataigize Marketing](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)[350+ Inbound messagesFrom $220 to Sold-Out Classes: A Dance Studio's WinFreestyle Dance Studio](https://www.strataigize.com/case-studies/sold-out-classes-dance-studios/)[830+ In-app registrationsHow a Pet App Reduced Costs & Gained High-Intent UsersPet Health App](https://www.strataigize.com/case-studies/pet-health-app-cut-costs/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/ai-seo-changed-everything/ Description: Starting from zero AI visibility, our late-2025 GEO push earned 117 Semrush AI citations as of 2025-12-09 and qualified leads from ChatGPT and Perplexity. Published: 2025-12-10T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Strataigize Marketing # We Had No Organic Traffic, Then AI SEO Changed Everything Starting from zero AI visibility, our late-2025 GEO push earned 117 Semrush AI citations as of 2025-12-09 and qualified leads from ChatGPT and Perplexity. [Get results like these →](https://www.strataigize.com/audit/) 53.8% ChatGPT engagement (after) 117 Semrush AI citations (2025-12-09) 474 ChatGPT sessions (after) By [**Rodrigo Cortez Solano**](https://www.strataigize.com/about/team/rodrigo/), Search Optimization Specialist · Published December 10, 2025 · Updated August 30, 2026 ## We Were Invisible in Search, Old and New Before launching our AI SEO initiative, [Strataigize](https://www.strataigize.com/) had virtually **no organic visibility**, not in traditional search engines and not in emerging AI search platforms. This lack of visibility meant our brand was largely absent from key recommendation lists, citation networks, and high-intent search journeys. Potential clients searching for digital agencies like ours never found us. We were not losing the comparison. We were not in it. The challenge was to change this from the ground up. In a short time, we needed to break into AI search ecosystems, earn our first citations and brand mentions, and prove that **generative engine optimization (GEO)** could drive measurable traffic and qualified leads, even starting from zero. You can run the same test on yourself in about a minute. Ask an AI assistant who the best providers in your category and city are. Whatever comes back is your current position. Optimize_→_Get Cited_→_Convert ## We Went After Citations in ChatGPT, Perplexity and Gemini Strataigize launched an accelerated **AI SEO initiative** designed to increase our discoverability in emerging AI search engines such as ChatGPT Search, Perplexity, and Gemini. With AI search quickly becoming a major traffic channel, our objective was clear: improve visibility, increase citations, earn brand mentions, and convert AI-generated exposure into qualified leads. In a short period, Strataigize saw measurable gains across multiple AI platforms: new traffic, dozens of citations, strong placement in AI-generated recommendation lists, and even attributed inbound leads. Everything below is our own account, before and after. If you are deciding whether this is worth funding, judge it on these numbers. ## 117 Citations, and a Client Who Named ChatGPT ### The traffic arrived first Google Analytics data revealed a noticeable surge in traffic originating from AI search tools. The before-and-after tables below are the ones to hold against your own analytics. **ChatGPT.com traffic.** 474 sessions attributed directly to chatgpt.com, 255 engaged sessions (a 53.8% engagement rate), an average session duration of 30 seconds, and 2,735 total events. | Metric | Before AI SEO | After AI SEO | | --- | --- | --- | | Sessions (from chatgpt.com) | 38 | 474 | | Engaged sessions | 17 | 255 | | Engagement rate | 44.7% | 53.8% | | Average session duration | 7 seconds | 30 seconds | | Total event count | 141 | 2,735 | The traffic got bigger and better at the same time: twelve times the sessions, at a higher engagement rate and four times the duration. **Perplexity.ai traffic.** 76 sessions total, the majority from perplexity.ai (89%), a 46.1% engagement rate, and 17 seconds average engagement time. | Metric | Before AI SEO | After AI SEO | | --- | --- | --- | | Sessions (from Perplexity) | 21 | 76 | | Engaged sessions | 6 | 35 | | Engagement rate | 28.6% | 46.1% | | Average engagement time | 3 seconds | 17 seconds | | Total event count | 70 | 283 | Smaller absolute numbers, same shape: more sessions, and each one worth more. **Gemini traffic.** 22 sessions from gemini.google.com at a 19% engagement rate. Volume was smaller here, and it still showed an early foothold across every major AI search environment. Google Analytics doesn’t separately track traffic from AI Mode or AI Overview citations, so our real numbers may be higher, especially since Semrush recorded 40+ cited pages from this source as of December 9, 2025. Across organic Google search, Google Analytics recorded a 302% increase in traffic and a 274% increase in overall event count over the same period. ### AI engines cited our pages 117 times AI search engines referenced Strataigize content **117 times** as of 2025-12-09 (Semrush), a meaningful indicator of authority and relevance to AI systems. Breakdown: ChatGPT 60 citations, AI Mode 40 citations, Gemini 15 citations, Google AI Overview 2 citations. Notable examples included inclusion in “Best Mobile App Marketing Agencies in Vancouver” and “Top GEO Services in Vancouver.” Citations also pull links along with them. Domain rating (DR) is the score that estimates how much weight a site’s outbound links carry, and 50 and up is strong. These citations have been securing us high-authority backlinks from DR 50+ websites without any outreach or collaboration on our part, which is link building we no longer have to do by hand. ### Then the AI started naming the brand In just one month, Strataigize received several mentions across AI search engines. There are fewer of these than citations, and they count for more. A citation means the AI quoted a page. A mention means it knows the company. We credit this for driving bottom-funnel lead acquisition. ![ChatGPT naming Strataigize Marketing as a leading mobile marketing agency in Canada](https://www.strataigize.com/case-studies-media/6939f1cd3d278c0f42d4e122_2025-12-10_15h18_26.png) ChatGPT names Strataigize Marketing as a leading mobile marketing agency in Canada. ![Google AI Overview listing Strataigize Marketing as an app growth agency focused on data-driven ASO and retention](https://www.strataigize.com/case-studies-media/6939f2a2858f3ab4230b51a6_2025-12-10_15h21_12.png) Google AI Overview lists Strataigize as an app growth agency focused on data-driven app store optimization (ASO) and retention. ![Perplexity naming Strataigize Marketing as a best mobile marketing agency in Vancouver](https://www.strataigize.com/case-studies-media/6939f2e6842d2c0cc9a36d90_6889504352fe7f5f0fcf7b94_2025-07-29_18h50_35.png) Perplexity names Strataigize as a best mobile marketing agency in Vancouver. ### The leads were real AI search visibility converted into real pipeline. From HubSpot attribution logs, new contacts were created directly from ChatGPT referrals, the lifecycle stage automatically updated to Lead, and users viewed multiple pages, a sign of research intent. Citations and mentions are the leading indicators. We closed one of our highest-tier clients to date during this period, and he told us directly that he found us through ChatGPT. ![A qualified lead attributed to ChatGPT in HubSpot](https://www.strataigize.com/case-studies-media/6939f6af5a0a16e278543518_2025-12-10_15h38_58.png) A qualified lead from ChatGPT. ![A qualified lead attributed to Perplexity in HubSpot](https://www.strataigize.com/case-studies-media/6939f6fad16ac56fa5b5f99a_2025-12-10_15h40_11.png) A qualified lead from Perplexity. > “This was one of the most rewarding AI SEO/GEO projects I’ve worked on. I’ll admit, I was nervous at first because AI SEO is so new and very few people are actually doing it. Starting from zero visibility meant every gain was meaningful: every citation, every ranking, every lead. Seeing Strataigize become discoverable across major AI search engines so quickly validated our entire approach.” > > Abbey Claire Dela Cruz, Strategic Director, Strataigize Marketing ## What to Fund First If You Are Starting at Zero This early success validates the levers that still hold up: rank on the queries buyers actually ask, publish extractable facts with linked primary sources, keep pages fresh with real update dates, and earn third-party mentions. Schema packages and llms.txt files are not citation levers. Google’s own AI optimization guide says Search does not use them. Strataigize’s rapid gains prove that GEO is not theoretical, it is already generating traffic, citations, brand visibility, and new business. Alongside our AI SEO gains, we saw rapid growth in organic traffic and lead generation, fueled by improved rankings across high-intent commercial keywords. AI search and traditional search feed each other. So start where we started. Ask the assistants who the best providers in your category are, write down whether your name comes back, then look at which of your pages should have earned that mention and did not. Everything on this page began with that test coming back empty. That is a low bar to clear, and clearing it is the whole job. For businesses looking to adopt AI search optimization, we break down our full methodology in our [AI SEO guide](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). And for organizations ready to accelerate, our [Generative Engine Optimization services](https://www.strataigize.com/generative-engine-optimization/) offer an end-to-end solution built for how search actually works now. ## Read the playbook behind these numbers - [How generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/): the five-stage pipeline these results came out of, plus our AI crawler data. - [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/): what answer engine optimization (AEO) is, how it differs from the other two, and which layer to fund first. - [AI SEO services: what they include and how to vet an agency](https://www.strataigize.com/insights/ai-seo-services/): the buy-side checklist, applied to us as well. - [The best generative engine optimization agencies in 2026](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/): who else is doing this work, ranked on three published criteria. Author **Rodrigo Cortez Solano**, Makes paid, the numbers, and classic search talk to each other. Technical SEO and site performance. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [$160K+ Two roles we never had to hireAI Agents for Business: The Operator Running Our AgencyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[$0.70 Cost per install, best month (from $2.38)Podz: 52,873 App Installs in a Month at $0.70 EachPodz: Family Organizer](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[50+ Team hours saved weeklyHow Our Marketing Agency Uses AI Agents to Automate BusyworkStrataigize Marketing](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/ Description: A data-led static-creative refresh grew Podz in-app registrations 107% month over month, with the top ad cutting cost per registration to $2.55. Published: 2025-10-16T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Podz Family Organizer App # How Podz Ads Grew 107% with Creative Optimization A data-led static-creative refresh grew Podz in-app registrations 107% month over month, with the top ad cutting cost per registration to $2.55. [Get results like these →](https://www.strataigize.com/audit/) +1,243 New in-app registrations +107% Registration growth, month over month \-33.8% Cost per result By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published October 16, 2025 · Updated September 6, 2026 ## Clicks Were Fine, Registrations Were Flat Podz’s existing ad set showed plateauing registration rates, despite stable click-through performance. The earlier creatives had been built to win awareness and link clicks. Nobody had pointed them at what happens after the install. The challenge was to turn engagement into **in-app registrations**, the metric most closely tied to business growth. This is a trap worth checking for in your own account. An ad set with a healthy click-through rate looks like it is working, right up until you compare it against the action you actually get paid for. Refresh_→_Test_→_Scale ## New Creative, and a White Background That Won Podz refreshed its install campaigns with new static creatives. The plan was to test new aspect ratios, visual hierarchies, and clearer calls to action, all aimed squarely at in-app registrations. **1\. Creative optimization.** We introduced new static ad variants (like Install-Static-4x5-v5 and Install-Static-1x1-v5) focused on cleaner visuals, stronger calls to action (CTAs), and simplified messaging, with direct value messaging, shorter copy, and clean framing. Each format tested optimized aspect ratios (1x1 and 4x5) for the mobile feed. These new creatives became the main growth driver, with a 107% total increase in in-app registrations versus the prior period. **2\. Conversion-focused optimization.** We pointed the campaign objective at the in-app registration event and applied a 7-day click attribution window for more reliable tracking on actual sign-ups. That one change is what turned a high click-through rate (CTR) into conversions, cutting average cost per registration to as low as $2.55. **3\. Color and format testing.** A/B testing between black and white background creatives revealed that white creatives outperformed: one ad saw a 1,716% improvement in results and +369% link clicks. Users responded better to high-contrast, clean visuals. Worth trying on your own account before anything more elaborate. It costs an afternoon. **4\. Cost-efficiency adjustments.** We adjusted bid caps and shifted budgets toward top-performing creatives early in the cycle, reducing wasted spend. Cost per result dropped from $8.28 to $3.68 for “Install-Static-4x5-v5” while maintaining volume. **5\. A/B testing and iteration.** We ran ongoing comparisons against prior-month baselines and rapidly scaled top performers within two weeks of launch. ![The winning Podz static ad creative, Install-Static-4x5-v5](https://www.strataigize.com/case-studies-media/68f1096b5f425c21a185da5d_4x5-5.png) The winning static creative, Install-Static-4x5-v5, which drove the majority of new registrations. ## One Month Later, 1,243 More Registrations | Ad name | New registrations | Cost per result | CTR | | --- | --- | --- | --- | | install-static-4x5-v5 | 1,121 | $3.68 | 1.17% | | install-static-1x1-v8 | 250 | $2.55 | 0.70% | | install-static-1x1-v5 | 35 | $4.44 | 1.36% | | Period | Total in-app registrations | Change | | --- | --- | --- | | Before (Aug 9 to Sep 8, 2025) | 1,158 | n/a | | After (Sep 9 to Oct 9, 2025) | 2,401 | +1,243 (+107.3%) | In-app registrations climbed and click-through rates improved across every static variant, which is what a better creative looks like in the numbers. Top-performing ads landed cost per registration between $2.55 and $4.44, well below category benchmarks. > “Strataigize Marketing transformed our ad performance in just weeks. We saw massive growth, lower costs, and creative clarity that finally connected with our audience.” > > Charlie Vinal, Podz Family Organizer App ## Point the Creative at the Action You Want Small visual and format changes, backed by data, can return far more than they cost. Matching the creative message to the final conversion goal (registrations) beat the engagement-focused campaigns outright, and fast testing cycles let the winning ad sets take over the budget quickly. Structured testing, targeted delivery, and moving money the moment the data said so turned modest campaigns into the growth driver. If you take one thing into your own account, take this one. Name the action you actually want, set the campaign objective to that action, and design the picture to ask for it. Precision beat volume here, and it cost nothing but attention. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [50+ Team hours saved weeklyHow Our Marketing Agency Uses AI Agents to Automate BusyworkStrataigize Marketing](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[364% Return on ad spendA High-Intent Google Ads Engine for Backroad MapbooksBackroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[+387.5% iOS downloadsHow We Increased App Downloads with ASO and ASA by 387%Mobile Security App](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/ Description: Intent-first keywords and disciplined negative-keyword work built a 364% return on ad spend for Backroad Mapbooks. Published: 2026-04-06T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Backroad Mapbooks # A High-Intent Google Ads Engine for Backroad Mapbooks Intent-first keywords and disciplined negative-keyword work built a 364% return on ad spend for Backroad Mapbooks. [Get results like these →](https://www.strataigize.com/audit/) 364% Return on ad spend +209.7% Purchases vs previous period +107% Paid revenue YoY, 6 months By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 6, 2026 · Updated September 6, 2026 ## The Word “Map” Attracts the Wrong Buyer Backroad Mapbooks is Canada’s most trusted source for adventure and backcountry maps, covering everything from hiking and fishing hotspots to all-terrain vehicle (ATV) trails, topographic maps, and GPS-compatible backroads guides. Decades of loyal fans meant brand recognition was never the problem. Reaching new buyers was, because the searches those buyers use sit in a category cluttered with queries that have nothing to do with the product. The Adventure-Based ad group launched into a search category where the word “map” can mean anything from navigation apps to downloadable PDFs to educational tools. Three core challenges defined the early phase: the keyword universe for “maps” is enormous and largely unqualified; seasonal and regional specificity (British Columbia, Alberta, Ontario, Vancouver Island) meant broad-match keywords required constant supervision; and the campaign had to serve a dual purpose, driving direct sales of physical mapbooks and building awareness for the online maps app. If you sell into a category with a common word in its name, you already know this problem. Half the traffic you pay for was never yours. Build_→_Refine_→_Scale ## Blocking the Wrong Searches Did the Heavy Lifting We ran the Adventure-Based Keywords ad group as a living system, tended weekly. The strategy unfolded in three phases across Q1 2026, each building on the last. **1\. Keyword architecture: casting the right net.** The campaign launched with a carefully constructed portfolio targeting buyers already in-market for Canadian adventure maps. We went after intent instead of volume: activity-specific map terms, brand and product terms, and regional and destination terms. Branded terms were included to capture high-intent searchers and protect search real estate, and they turned out to have some of the highest click-through rates in the campaign, up to a 47.64% CTR. **2\. Negative keyword management: filtering out irrelevant traffic.** The single most useful action was an aggressive, systematic negative-keyword build-out: academic and educational queries, navigation tools, free-content and discount seekers, competing marketplaces, off-season activity terms, and geographic irrelevance, all blocked proactively and refined as real search-term data accumulated. As the campaign matured, broad-match exclusions were upgraded to phrase and exact match, tightening control without over-excluding. That list is the part worth copying. Most accounts have a keyword plan and no exclusion plan, and the exclusion plan is what decides how much of your budget reaches a buyer. **3\. Active keyword testing and rotation.** The campaign was never static. Keywords were enabled, paused, added, and removed based on real performance signals throughout the quarter, preventing budget from pooling in underperformers and giving high-potential keywords room to prove themselves. **4\. Ad creative aligned to buyer intent.** Creative was treated as a conversion lever. The winning Responsive Search Ad spoke directly to the transactional intent of someone searching for Canadian adventure maps. It named the full range of outdoor pursuits and presented the brand as the Canadian source for serious outdoor adventurers. ## 364% Return on Ad Spend in Q1 2026 ![Google Ads performance for the adventure-map campaign across Q1 2026](https://www.strataigize.com/case-studies-media/69d40e67480babff7f16456a_2026-04-06_15h49_52.png) Q1 2026 performance: qualified traffic, strong engagement, and a 364% return on ad spend (ROAS). The Adventure-Based Keywords ad group delivered across Q1 2026. Activity-specific keywords attracted qualified traffic. The negative-keyword work improved traffic quality steadily over the quarter, and the creative refresh matched the message to what buyers were after. The account-level picture is the one the homepage quotes. Across the six months from November 2025 to May 2026, paid revenue ran 107% above the same months a year earlier and paid orders ran 124% above, measured across every paid channel we manage for Backroad Mapbooks in our six-month report to the client. The ad group above is one engine inside that number. The campaign also surfaced a clear buyer profile: an established outdoor enthusiast, predominantly male, mobile-first, and engaged across weekdays and weekends, a high-value segment that responds well to specific, activity-relevant messaging and a trusted Canadian brand. That profile is a result in its own right. It tells the next campaign who to talk to before a dollar is spent. > “The Adventure-Based Keywords ad group is one of the clearest examples of what disciplined paid search management looks like in practice. We built the keyword architecture with intent at the center, and the 364% ROAS is a direct result of that. Every negative keyword added, every creative refresh, every keyword rotation was a deliberate decision.” > > Abbey Dela Cruz, Strategic Director, Strataigize ## Treat Negative Keywords as Half the Job This is what happens when Google Ads gets managed as a discipline. Intent-first keyword architecture, relentless negative-keyword management, active creative testing, and data-led optimization together built a clean traffic stream to the Backroad Mapbooks store. Three principles carried it, and all three transfer. Branded terms deserve their own budget and attention. Negative keywords matter as much as positive ones. And iteration is the strategy, so a campaign nobody has touched in a month is a campaign that is drifting. If you open your own search-terms report this week and cannot fill a page with exclusions, you have not looked hard enough. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [120,000 Pre-registrationsPre-Launch: Mobile Puzzle-RPG Surpasses 100K Sign-UpsPuzzle-RPG Mobile Game](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/)[8.54 ROAS in 6 monthsHow an AI Fitness App Achieved 8.54 ROAS with StrataigizeAI Fitness App](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[+127% Increase in download rate+127% Downloads: Kleo's 30-Day App Store OptimizationKleo: Language Learning](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/google-ads-optimization-security-app/ Description: Fixing broken cross-platform data and rebuilding Google Ads around real buyer intent moved a stalled security app back to paid subscription growth. Published: 2026-02-04T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Mobile Security App # How Google Ads Optimization Revived a Stagnant Security App Fixing broken cross-platform data and rebuilding Google Ads around real buyer intent moved a stalled security app back to paid subscription growth. [Get results like these →](https://www.strataigize.com/audit/) 200 Trial starts in 10 days, up from 1-2 a day 0 to 13 Paid purchases after months at zero 53.8% Installs that became accounts (3.6K of 6.7K) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published February 4, 2026 · Updated September 6, 2026 ## The Ads Data and the Revenue Data Disagreed The app had been stuck on a plateau for months: ad spend ongoing, top-funnel activity rising, and little to nothing converting to paid. Revenue was flat, and nobody could say why from the dashboards alone. The core issue wasn’t traffic. It was **trustworthy data**. Google Ads reported strong engagement metrics, but RevenueCat told a different story. Trial spikes weren’t turning into paid users, and spikes like that had previously brought billing errors, trial abuse, and churn with them. Nobody could scale on numbers that contradicted each other. Without alignment between Google Ads, Firebase, and RevenueCat, bidding algorithms optimize toward the signals they can see: installs, clicks, trial starts. Revenue never enters the calculation. The client came to Strataigize to diagnose why conversions were broken, fix the cross-platform data inconsistencies, and build a system that could scale revenue. Two dashboards that disagree is a common position to be in, and it is worth checking before you touch a bid. If your ad platform and your billing platform report different truths, every optimization you make after that is a guess. Diagnose_→_Repair_→_Rebuild ## Fixing the Signals Came Before Spending More Strataigize built a data-first, revenue-aligned [Google Ads strategy](https://www.strataigize.com/services/paid-advertising/google-ads/) and repaired the signals before scaling any spend. ### 1\. Resolving data inconsistencies across platforms The first and most critical step was correcting how Google Ads interpreted app events. It had been optimizing on unreliable purchase-value signals, which sent the algorithm chasing volume. We audited Firebase, Google Ads, and RevenueCat event mappings, identified unreliable historical purchase data, switched bidding from In-App Actions Value (Purchases) to In-App Actions (Purchases), and reconfigured the conversion hierarchy so Purchases became the primary optimization signal and all other events were observation-only. That let Google Ads relearn who is likely to buy. It had been guessing at value far too early. ### 2\. Funnel clarity without algorithm pollution We added funnel events for visibility only and left bidding out of it, so we could watch the whole funnel without bending it. | Secondary event added | Purpose | | --- | --- | | Trial Start | Measure intent quality | | Paywall Reached | Diagnose drop-off points | | Account Creation | Funnel visibility | ### 3\. Revenue-driven geographic optimization Using RevenueCat’s trial-to-paid and conversion-to-paying views, we identified which markets actually generated revenue rather than volume. We concentrated on high-quality markets (United States, Canada, Nigeria), removed high-install and no-paid markets (India, Pakistan, Bangladesh), and added high-intent expansion markets (United Arab Emirates, Saudi Arabia, Oman, Qatar, Singapore). Install volume went down on purpose. Revenue per install went up. ### 4\. Intent-based messaging and audience strategy Ad copy and targeting were rebuilt to filter out low-intent users before they installed: positioning the app clearly as a paid, premium security product, removing misleading “free” implications, adding keyword-based audience segments aligned with purchase intent, and reducing reliance on broad in-market segments to avoid trial abuse. The goal was better trials. Fewer of them was an acceptable price. Turning ads away from cheap signups feels backwards on the day you do it. It is the same instinct that stops most accounts from ever fixing this. ### 5\. App store optimization (ASO) pulled its weight too While paid traffic quality improved, organic performance surged. The terms it climbed for were virtual private network (VPN) searches, the ones people use when they want their connection hidden. | Keyword | Rank | Monthly search volume | | --- | --- | --- | | USA VPN | #7 | 5 to 10K | | VPN USA | #8 | 5 to 10K | | Free USA VPN | #9 | 1 to 2K | ## First Paid Conversions After Months of Zero ![New customers acquired since the Google Ads optimization updates](https://www.strataigize.com/case-studies-media/6983b5f5fff62d646ca548ed_2026-02-04_16h11_07.png) New customers since the optimization updates (Jan 13 to Feb 4). The first table is the app overall, every channel included, over the January 13 to February 4, 2026 window shown in the screenshot; the second is the Google Ads funnel alone over the 10-day read noted in its header. The windows differ, so read them separately and do not divide one by the other. | Metric | Result | | --- | --- | | Total new customers (paid + organic) | 11,770 | | Active customers (last 28 days) | 18,764 | | Total trial starts | 291 | | New paying customers | 24 | | First paid conversions after stagnation | Achieved | **Google Ads funnel performance:** | Funnel stage | Before Strataigize | After optimization (10 days) | | --- | --- | --- | | Installs | ~120/day | 6.7K+ over period | | Account creates | Near zero | 3.6K | | Trial starts | 1 to 2 | 200 | | Purchases | 0 | 13 | After months of zero conversions, subscriptions finally began moving. Thirteen purchases is a small number. Coming off zero, it is the only number that mattered. > “We were driving installs but couldn’t turn them into revenue. We were able to uncover major data inconsistencies between Google Ads and RevenueCat, fixed tracking, and rebuilt campaigns around real buyer intent. Within days, we finally started seeing subscription movement again. This is the most aligned our paid strategy has ever been with revenue.” > > Abbey Dela Cruz, Strategic Director, Strataigize ## Check Your Data Before You Blame the Ads Growth rarely stalls because ads stop working but because the data stops telling the truth. By fixing broken conversion signals, aligning Google Ads with real revenue data, and filtering for high-intent users, Strataigize moved this security app from months of stagnation to its first real wave of paid subscriptions, fast. So before you rewrite an ad or raise a bid, open your billing platform and your ad platform side by side and see whether they agree on last month. If your app is driving installs without revenue, or you are scaling spend without trusting your own numbers, the problem is almost never the traffic but the alignment underneath it. Our [Google Ads and measurement overview](https://www.strataigize.com/partnerships/google/) explains how we connect the campaign and reporting tools used in this work. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [2x In-store foot trafficVesperia Comics: Doubling Vancouver Foot Traffic in 30 DaysVesperia Comics](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/)[+1,243 New in-app registrationsHow Podz Ads Grew 107% with Creative OptimizationPodz Family Organizer App](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/)[5% to 80% Qualified share of leads, in 30 daysAppomate: From 5% Qualified Leads to 80% in 30 DaysAppomate](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/ Description: How our small, senior team built internal AI agents that reclaim 50+ hours a week, automating the busywork so people focus on strategy and clients. Published: 2026-04-30T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Strataigize Marketing # How Our Marketing Agency Uses AI Agents to Automate Busywork How our small, senior team built internal AI agents that reclaim 50+ hours a week, automating the busywork so people focus on strategy and clients. [Get results like these →](https://www.strataigize.com/audit/) 50+ Team hours saved weekly 40+ Client tasks queued monthly 7 days A week of industry news, read in minutes daily By [**Rodrigo Cortez Solano**](https://www.strataigize.com/about/team/rodrigo/), Search Optimization Specialist · Published April 30, 2026 · Updated August 30, 2026 ## Nobody Can Read Everything Written About App Marketing ### Keeping a small, hands-on team ahead of an industry that now moves at AI speed App Store algorithm updates, ad platform overhauls, new tracking frameworks, fresh creative trends. Keeping up with all of that was never optional for an agency that takes performance seriously, and it has always cost real hours out of the working week. What changed in the last 18 months is the speed. AI compressed the cycle. New tools, new ad formats, and new ways of working now land weekly. Agencies that don’t keep up risk being buried by the ones that do, and “keeping up” no longer means reading a few newsletters on a Friday afternoon. If you run a small team, you already know the feeling: the reading list grows faster than the day does. For a small, senior team like ours, the practical problem looked like this: - **There is simply too much to read.** Far more gets written about app marketing each week than any person can responsibly get through, let alone turn into advice a client can act on. - Manually tracking trends, performance shifts, and ad platform changes was eating into the hours we’d rather be spending on strategy, creative, and client conversations. - **Sharing those learnings across a team spread over several time zones** meant Slack threads, DMs, and tabs that never quite got read. Good ideas were getting lost. Hiring more people was the obvious fix, and we ruled it out early. Handing our thinking to a generic AI tool went the same way. What we wanted was to build agents that knew our team, our clients, our workflows, and our standards. Agents that gave us back the one thing every senior marketer needs more of: focused time. Build_→_Review_→_Refine**∞** ## The Team Built Its Own Agents, Then Kept Rebuilding Them ### A phased, learn-as-you-go approach to building agents that work the way we do We approached this the same way we approach client campaigns: as something you keep working on for as long as it is running. Across Q1 and Q2 2026, the team committed to weekly AI agent meetings, individual builds, and one rule about scope. We automate the parts of our work that should never have required a human in the first place, and we leave the rest alone. This case study focuses on two of the agents that have made the biggest day-to-day difference: a daily app news agent built by Abbey, and a weekly Meta ads report built by Rodrigo. #### 1\. The foundation: a team-wide commitment to AI fluency Before writing a single agent, the team deliberately decided to treat AI fluency as a core skill, on the same footing as media buying or creative. Weekly internal AI meetings became standing time on the calendar, and team members were encouraged to enrol in structured courses, including Anthropic’s Claude and AI Fluency certifications, and bring back what they learned. Every agent described here was built by the same people who manage client accounts every day. That is why they solve the problems our team actually has, and it is the part worth copying if you are weighing up whether to buy something ready-made. #### 2\. Abbey’s agent: a daily scan of the mobile app industry, distilled The first agent was built by Abbey, our Strategic Director. Every morning, it scans the web for what’s trending, important, and upcoming in the mobile app space: algorithm updates from Apple and Google, shifts in Meta and Google Ads policy, breaking news from major app brands, app store optimization (ASO) trends, and new tools worth a closer look. The output is a daily digest the team can read in minutes. What used to require an hour of scattered scrolling is now a single feed by the time the team logs on. It is a curated pick of the day. It gives the team a starting point for client conversations, and it arrives every morning without being asked. #### 3\. Rodrigo’s agents: closing the gap between insight and action Rodrigo, our Marketing Specialist, has focused on a different problem: the gap between knowing what to do and getting it done. He built two agents that work together. The first reads our Meta ad accounts every week and writes up what changed and what is worth acting on, in time for the team’s optimization meeting. The second turns those calls into work: when the report or the team lands on a content idea or a creative refresh, a ClickUp task appears with a format, an owner, and enough background that whoever picks it up knows what they are doing. Insight without execution is just a report. If your own good ideas keep dying in a Slack thread, that second step is the one that matters. #### 4\. The operating principle: learn day-by-day, improve continuously The weekly review matters more than the tools do. Every week, the team goes through what each agent found, what it missed, and what should be added next. The agent that worked well in March has been rebuilt several times over by May. This is the same discipline we apply to client campaigns: set a strong foundation, watch the data, refine relentlessly, and treat the first version as a draft. ## Mornings Went From Catch-Up to Strategy Time ### More time, sharper insight, and a team that’s getting better at AI every week The two agents featured here have already shifted how our team operates. The numbers below are conservative estimates, right on direction and rough on precision, because the real result is qualitative: our team gets to spend more of the day on the parts of the job that actually require a human strategist. - **The first hour of the day is now strategy time.** Abbey’s daily news agent reclaimed roughly 30 to 60 minutes per team member, every working day. - **Creative and optimisation cycles are tighter.** Rodrigo’s weekly Meta report turns several hours of manual analysis into a single read, with the next batch of creative tasks already queued in ClickUp before the team sits down to discuss them. - **Ideas stop disappearing.** A content idea or a useful reference shared in Slack now becomes a real task with an owner. It stops being a message that scrolls away. Across the team, that adds up to roughly **50 or more hours saved per week**, **40 or more creative and content tasks a month** that arrive with an owner and enough context to start, and a news digest that lands **7 days a week**. The result we care about most never makes it onto a page like this one. It is the time our team now gets back to spend with clients. We are not done. We’re tightening Abbey’s news agent so it learns from what the team reads, extending Rodrigo’s weekly report to more channels and more clients, and building agents that don’t exist yet, including one that turns a month of Slack messages and Drive documents into a client brief that is ready for the meeting. > “When I started building these agents, I wasn’t trying to automate my job. I was trying to give myself more time to do the parts of it I actually like. The agents handle the scanning, the sorting, the task creation. What’s left is the thinking, the creative, the conversations with the team. We learn something new every week and the agents get a little better every week. That’s the whole point.” > > Rodrigo Cortez Solano, Marketing Specialist, Strataigize ## What to Copy If You Run a Small Team ### What this proves about AI in a marketing agency AI is already here, and it is already separating the agencies using it well from the ones going through the motions. The agencies that get buried in the next 24 months will mostly be the ones who adopted it superficially, bolted a chatbot to their website, and called it a transformation. Used that way, AI simply makes a team faster at producing the same average work. What we believe, and invest in every week, is that AI is most valuable when the people doing the work build it into their own day. The point of it is to free up your best hours for the parts of the job that need you: strategy, judgment, taste, and the conversations only a real person can have with a real client. Three principles guide how we approach this, and they should carry over to whatever your team does: - **Don’t be afraid of it, and don’t get buried by it.** AI is a layer in your workflow. The team behind it still does the work that matters. - **Build the agents that fit your own team.** The biggest gains come from agents tuned to the workflows, clients, and standards your team already operates by. - **Review it every week.** Set a standing time, look at what worked, fix what didn’t, keep going. The agent you build in May should be several versions old by November. Author **Rodrigo Cortez Solano**, Makes paid, the numbers, and classic search talk to each other. Technical SEO and site performance. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [+387.5% iOS downloadsHow We Increased App Downloads with ASO and ASA by 387%Mobile Security App](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/)[Up to 50% Task time cut, across published trialsOur AI Productivity Journey: Research & Case StudyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/)[4000+ Installs in one monthHow We Cut CPI to $1.10 and Drove 4K+ Installs in 30 DaysPet Health App](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/ Description: In three months we transformed Podz from low visibility and minimal engagement into a top-ranking contender in its category. Published: 2024-09-16T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Podz: Family Organizer # Launching Podz to Market Leadership in Just 3 Months In three months we transformed Podz from low visibility and minimal engagement into a top-ranking contender in its category. [Get results like these →](https://www.strataigize.com/audit/) 2 to 82 Daily downloads, trough to peak, in 90 days 5 to 150+ Daily active users 15% to 50% Listing conversion rate By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 16, 2024 · Updated September 6, 2026 ## Nobody Could Find Podz, and Few Who Did Stayed Five people were using Podz on a given day. It is a family and group organizer app with real potential and almost nothing to show for it. Four things were holding it back, and each one fed the next. **Low visibility and minimal downloads.** Podz was struggling to make an impact, barely registering on the App Store with very few downloads. **Minimal user engagement.** With only 5 daily active users (DAUs), the app’s engagement levels were low and retention was poor. **Poor conversion rates.** A conversion rate of just 15% indicated a serious issue: while users were visiting the app’s page, they were not converting into active users. **Weak App Store presence.** Podz was virtually invisible in key search results. Without better rankings and optimization, the app struggled to capture the attention of users. Optimize_→_Acquire_→_Engage ## Four Changes, Starting With the App Store Listing There was real demand underneath all of that, so we ran a simple four-part campaign to get Podz found and then keep the people who found it. If your app is invisible in search and losing most of the people who do reach the listing, this is the order we would work in. 1. **[App Store Optimization (ASO)](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/).** We reworked Podz’s entire App Store presence, incorporating high-traffic keywords, revitalizing the app’s icon and screenshots, and rewriting descriptions to better highlight its features. This immediately boosted search rankings and appeal. 2. **[Targeted User Acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) campaigns.** Focusing our marketing efforts on Facebook and Instagram, we achieved a 5% click-through rate (CTR), far exceeding industry standards. Collaborations with family and lifestyle influencers put Podz in front of over 500,000 potential users, while an in-app referral system drove a 20% spike in new acquisitions. 3. **Enhanced user engagement strategies.** To tackle retention, we revamped the onboarding experience with interactive tutorials, slashing drop-off rates by 40%. Personalized push notifications and segmented email campaigns boosted retention by 70% and re-engagement by 35%, respectively. 4. **Data-driven optimization.** Through A/B testing, we continuously [refined creatives and ads](https://www.strataigize.com/services/paid-advertising/), improving conversion rates by 25%. Real-time monitoring allowed us to adapt quickly. ## Downloads Went From 2 a Day to 82 at Peak In 90 days, every number we set out to move actually moved. Each panel has its own scale. All three pairs are the measured values detailed below. **Explosive growth in downloads.** Podz scaled daily downloads from 2 to over 50, with a peak of 82. This rapid increase drove significant user acquisition without compromising on quality or targeting precision. **Thirtyfold growth in daily active users (DAUs).** The DAU count went from 5 to 150+, a 2,900% increase at the 150 mark. That is the figure that tells you the downloads were real, because it counts the people who came back. If your install chart climbs while your daily actives stay flat, you are buying traffic, and it stops the day the budget does. **233% surge in conversion rates.** Podz’s conversion rates leaped from 15% to 50%. Targeted feature improvements and data-driven user flows cut churn and brought cost per install (CPI) down 30%. If most of the people who reach your listing are walking away, closing that gap is usually cheaper than buying more of them. **Dominating the App Store.** Podz ascended to the top ranks of the Productivity category, increasing app visibility by 300% and positioning itself as a leader in its niche. **Deeper user engagement.** Users are sticking around longer: average session length grew by 35%, and sessions per user increased by 40%. Retention improved by 70%. > “The transformation achieved by Strataigize in just three months is incredible. Their strategic approach not only skyrocketed our downloads and user engagement but also significantly improved our App Store rankings. We are now a leading app in our category, and we couldn’t have done it without their expertise.” > > Charlie Vinal, Podz: Family Organizer Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [$160K+ Two roles we never had to hireAI Agents for Business: The Operator Running Our AgencyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[$0.70 Cost per install, best month (from $2.38)Podz: 52,873 App Installs in a Month at $0.70 EachPodz: Family Organizer](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[50+ Team hours saved weeklyHow Our Marketing Agency Uses AI Agents to Automate BusyworkStrataigize Marketing](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/ Description: A connected Apple Search Ads and ASO flywheel lifted a cybersecurity app's iOS downloads 387.5%, with gains compounding over time. Published: 2026-04-06T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Mobile Security App # How We Increased App Downloads with ASO and ASA by 387% A connected Apple Search Ads and ASO flywheel lifted a cybersecurity app's iOS downloads 387.5%, with gains compounding over time. [Get results like these →](https://www.strataigize.com/audit/) +387.5% iOS downloads +75.8% Google installs (30 days) +166% Google installs (90 days) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 6, 2026 · Updated August 30, 2026 ## The App Wasn’t Showing Up Where Buyers Were Searching Nobody installs a security app on impulse. People search for one, compare a few, and pick whichever reads as trustworthy, which makes growth here a question of trust, clarity, and intent alignment. The product was solid. The problem was store momentum: - The app wasn’t consistently surfacing across enough high-intent searches. - When users reached the store listing, the page needed clearer conversion support. Because this is a sensitive category, we kept the engagement conservative in execution and reporting: we focused on a sanitized methodology, measurable outcomes, and avoided exposing anything operationally sensitive. **The goal:** increase downloads by improving visibility and store conversion, using a system that ties Apple Search Ads (ASA) to app store optimization (ASO) so the two feed each other and compound over time. We set three objectives. Expand visibility for high-intent searches. Increase store installs by improving listing clarity and screenshot sequencing. Build a repeatable search-to-store loop so results improve month after month. Capture_→_Convert_→_Compound ## Paid Search Showed Us What the Listing Should Say ### The Strataigize search-to-store flywheel We ran ASA and ASO as one loop. Paid search shows you which words people actually type and which of those words turn into installs. Those words then go into the keyword set and the store listing, and next month’s paid results tell you whether the change worked. In a sensitive category, relevance and trust beat raw volume, which is why the loop suits it so well. **1\. Intent-first keyword research.** We built keyword clusters organized around what the searcher wanted, with volume as the second filter. For a cybersecurity app, qualified intent outweighs broad reach, so we prioritized terms most likely to attract users actively looking for a solution. **2\. ASO updates and screenshot refresh (Google Play).** We updated store metadata to improve keyword coverage and relevance across both platforms, rolled out in a controlled cadence to keep measurement clean. We refreshed the screenshot sequencing to communicate the app’s value more clearly at the moment of decision. **3\. ASA update (iOS) to support demand and validate intent.** We ran a targeted ASA update to support download momentum and use paid signals to refine which search terms and which positioning the listing should emphasize. Paid search does two jobs here. It buys installs, and it tells you which promises the listing should lead with. ## iOS Downloads Rose Almost Fivefold in 21 Days Out of respect for the client’s position as a cybersecurity company, we’re not publishing revenue figures from this engagement. What we can share is the movement in download volume and keyword visibility across both platforms. The two halves worked on different clocks: ASA moved the short window, ASO compounded over the long one. **Performance highlights:** - **iOS:** downloads increased **+387.5% (about 4.9x)** in comparable 21-day windows following the ASA update. - **Google Play (30 days):** installs increased **+75.8% (1.76x)** after the ASO update window. - **Google Play (90 days):** installs increased **+165.8% (2.66x)** in the longer comparison window. - **Compounding effect:** the following 90-day period reached **10.9x versus the earlier 90-day baseline**. > “Most apps don’t have a demand problem, they have a connection problem. ASA and ASO are treated separately, so insights never compound. Once we connected search intent with store conversion, performance became predictable. That’s when growth really started to scale.” > > Teegan Johnson, Co-Founder & CGO, Strataigize ## Where to Look If Your Growth Keeps Stalling Cybersecurity apps face a distinct growth challenge: the people searching are informed, cautious, and looking for something specific. Connecting search intent to store conversion works here because it puts relevance ahead of reach. ASA finds the demand, [ASO](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) converts it, and repeating that every month is what makes the numbers compound. If your app has real demand and growth that keeps stalling, start with three questions. Which searches are you actually capturing? What does your store page do with the people it gets? And how often does either one change? Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [$0.70 Cost per install, best month (from $2.38)Podz: 52,873 App Installs in a Month at $0.70 EachPodz: Family Organizer](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[50+ Team hours saved weeklyHow Our Marketing Agency Uses AI Agents to Automate BusyworkStrataigize Marketing](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[364% Return on ad spendA High-Intent Google Ads Engine for Backroad MapbooksBackroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/ Description: Podz scaled installs 882% while cutting blended CPI 64% (from $5.90 to $2.13) with a repeatable system of structured testing and creative iteration. Published: 2026-01-28T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Podz Family Organizer App # 882% More Installs at 64% Lower CPI with Meta Ads Podz scaled installs 882% while cutting blended CPI 64% (from $5.90 to $2.13) with a repeatable system of structured testing and creative iteration. [Get results like these →](https://www.strataigize.com/audit/) +882% App installs +299 Installs per $1K spent \-64% Cost per install By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 28, 2026 · Updated August 30, 2026 ## Costs Were Too High to Scale the Volume Podz needed more installs and a lower cost per install (CPI) at the same time. Those two usually pull against each other. Early performance showed the hard version of the problem: costs were high, volume was limited, and there was no obvious room to push spend without making both worse. The objective was steady scale with tighter cost control, and no reliance on short-term spikes. Test_→_Learn_→_Iterate_→_Repeat**∞** ## We Tested One Thing at a Time We ran a simple operating system built on repeatable inputs. None of the four parts below is clever on its own. If you are trying to hold cost down while spend goes up, doing all four every week is the whole method. 1. **Weekly testing rhythm.** We set a consistent schedule for testing creative angles, hooks, formats, and placements. One primary variable per test, clear success criteria, and fast decisions. 2. **Creative refresh built into the plan.** We produced and rotated new creative continuously to prevent fatigue. Winners were rebuilt into variations, then re-tested and scaled. 3. **Budget discipline.** Spend moved toward ads and ad sets that produced installs efficiently. Underperformers were paused quickly, and learnings fed directly into the next test cycle. 4. **Reporting loop that drove production.** Performance data informed what we made next. This kept creative output aligned with what was converting in-market. ## Installs Up 882%, Cost per Install Down 64% **March 2025:** $6,966.20 spent, 1,181 installs, $5.90 CPI. This was the baseline. The account was generating installs, but efficiency left limited room to scale. The priority was to identify which creative angles and delivery settings could lower CPI without reducing volume. ![Campaign snapshot, March 2025: $6,966 spend, 1,181 installs, $5.90 blended CPI](https://www.strataigize.com/case-studies-media/697a69ca77859c3b2d59cb78_unnamed-8.png) March 2025 baseline: $6,966 spend, 1,181 installs, $5.90 blended CPI. **September 2025:** $18,172 spent, 5,821 installs, $3.12 CPI. By September, spend had scaled and CPI fell at the same time, driven by a consistent testing cadence and a steady creative refresh cycle. Winning themes were rebuilt into variations and re-tested to extend performance, while underperformers were removed quickly so budget stayed concentrated on what produced installs efficiently. ![Campaign snapshot, September 2025: $18,172 spend, 5,821 installs, $3.12 blended CPI](https://www.strataigize.com/case-studies-media/697a6a618b6f1bbeb7d2048a_unnamed-9.png) September 2025: spend scaled to $18,172, installs to 5,821, blended CPI down to $3.12. **January 2026:** $24,721 spent, 11,596 installs, $2.13 CPI. By January, the campaign system was producing higher volume at a lower blended CPI. The creative pipeline and reporting loop enabled ongoing improvements without relying on one-off spikes. ![Campaign snapshot, January 2026: $24,721 spend, 11,596 installs, $2.13 blended CPI](https://www.strataigize.com/case-studies-media/697a6a8c510e591e61813ee4_unnamed-10.png) January 2026: $24,721 spend, 11,596 installs, $2.13 blended CPI, higher volume at lower cost. **Performance change from March 2025 to January 2026:** - CPI decreased 64% ($5.90 to $2.13) - Installs increased 882% (1,181 to 11,596) - Spend increased 255% ($6,966 to $24,721) while efficiency improved - Installs per $1,000 spent increased 177% (170 to 469) These results show two outcomes achieved at the same time: more delivery and better cost efficiency. The gains held at three separate points across ten months, which is the part that matters if you have to defend a budget increase to someone. > “These results were not luck. They came from a proven system: test, learn, iterate, repeat. Each cycle tightened performance and kept results consistent.” > > Rebekka Goz, Account Manager at Strataigize ## What Makes This Repeatable in Your Own Account Podz performance improved because the inputs were consistent. The team ran a weekly testing schedule, kept new creative coming, and moved budget toward whatever produced installs efficiently. There is no single winning ad in this story. Over time that created compounding gains: stronger creative response, tighter delivery, and a lower blended CPI as scale increased. That system is what supported growth from 1,181 installs in March 2025 to 11,596 installs in January 2026, while reducing CPI from $5.90 to $2.13. If your own costs climb every time you raise the budget, look at how often you test before you go looking for the next creative idea. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [8.54 ROAS in 6 monthsHow an AI Fitness App Achieved 8.54 ROAS with StrataigizeAI Fitness App](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[+127% Increase in download rate+127% Downloads: Kleo's 30-Day App Store OptimizationKleo: Language Learning](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/)[$160K+ Two roles we never had to hireAI Agents for Business: The Operator Running Our AgencyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/pet-health-app-cut-costs/ Description: Switching to in-app-registration optimization and global targeting cut a pet app's cost per result 80%, at 830+ registrations and $1.47 each. Published: 2025-11-25T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Pet Health App # How a Pet App Reduced Costs & Gained High-Intent Users Switching to in-app-registration optimization and global targeting cut a pet app's cost per result 80%, at 830+ registrations and $1.47 each. [Get results like these →](https://www.strataigize.com/audit/) 830+ In-app registrations \-80% Cost per result $1.47 Cost per registration By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published November 25, 2025 · Updated August 30, 2026 ## English-Only Targeting Was Making Every User Expensive The client wanted ads running only in English-speaking countries, on the theory that narrower targeting buys better users. It brought in steady installs. It also cost more per user than we would normally expect for a subscription app. Because we were still optimizing for installs, Meta had limited signals to find people who would actually engage, and without in-app event tracking, we couldn’t guide the algorithm toward more valuable actions. Creative testing was also still in early stages. As their [Meta Ads agency](https://www.strataigize.com/services/paid-advertising/meta-ads/), we moved forward with the client’s initial approach and monitored everything closely, gathering enough data to make informed, collaborative decisions about future optimization. Optimize_→_Expand_→_Refine ## We Changed What We Asked Meta to Optimize For Once the early data confirmed what the narrow targeting was costing, we rebuilt the account into a structure that could scale. Our [Meta app-growth overview](https://www.strataigize.com/partnerships/meta/) explains how creative testing and event measurement fit together in that work. ### 1\. Switched optimization to in-app registration We moved the optimization target from installs to in-app registration, a far stronger signal of user value. This gave Meta higher-quality conversion data and improved downstream performance. Ask a platform for the cheapest install and it will find you exactly that: the cheapest install, from whoever is easiest to reach. After achieving high registration volume at an efficient cost, we advanced optimization toward trial starts. Despite Black Friday season driving up auction prices, trial-start performance stayed strong and cost-efficient. ### 2\. Expanded targeting to worldwide We broadened reach to global targeting, giving the algorithm the widest possible auction to work in. Narrow geography feels like quality control. In practice it raises what you pay for every result, because there are fewer people in the auction and you are bidding against everyone else who wants the same ones. ### 3\. Introduced new creative concepts We deployed a batch of new creatives, including user-generated content (UGC) style videos, research-based creatives, metaphoric ad copy, and simple, high-contrast mobile-native designs. By optimizing for in-app registrations, improving [paid ads](https://www.strataigize.com/services/paid-advertising/), and strengthening the signals Meta needed, our [user acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) worked far more efficiently and delivered users interested in the app. ## 838 Registrations at $1.47 Each After restructuring the campaigns, performance improved dramatically. - **838 in-app registrations** at just **$1.47 each** - **134 trial starts** - **1,527 installs** for the app-install campaign alone - **Over 2.3M impressions** and **970K+ completed events** Once the new strategy went live, Meta’s delivery quickly stabilized and scaled more efficiently. The campaigns started attracting people who engaged: completing registrations, starting trials, and using the product. Cost efficiency improved across every stage of the funnel as Meta received better optimization signals. The expanded creative library played a major role too. New formats and styles pushed click-through rate (CTR) up while cost per thousand impressions (CPM) came down, which is the combination that lets you spend more without paying more per user. What started as a campaign chasing install volume became a system built for long-term, subscription-driven growth. > “The difference was night and day. Once the team shifted us to in-app event optimization and expanded our targeting strategy, our costs dropped dramatically and the quality of users improved immediately. We’re finally seeing the kind of results we hoped for.” > > Di M., Pet Health App ## Where to Start If Your Costs Won’t Come Down Two changes did most of the work here. We asked Meta to optimize for an in-app registration, and we let it go and find that registration anywhere in the world. Fresh creative made both land harder. Acquisition costs fell, the people arriving were the ones worth having, and the whole thing stayed collaborative with a client who had good reasons for their original position. That is roughly the order we would try it in on any subscription app. This is the work Strataigize does as an [app growth agency](https://www.strataigize.com/services/mobile-app-marketing/). If your install numbers look healthy and your registration numbers do not, [book a marketing audit](https://www.strataigize.com/audit/) and we’ll show you where the signal is breaking down. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [4000+ Installs in one monthHow We Cut CPI to $1.10 and Drove 4K+ Installs in 30 DaysPet Health App](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/)[200 Trial starts in 10 days, up from 1-2 a dayHow Google Ads Optimization Revived a Stagnant Security AppMobile Security App](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/)[+882% App installs882% More Installs at 64% Lower CPI with Meta AdsPodz Family Organizer App](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/ Description: We took Podz from 4,914 installs a month at $2.38 to 52,873 at $0.70, rebuilding acquisition across Meta, Google, and Apple Search Ads. Published: 2026-07-26T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Podz: Family Organizer # Podz: 52,873 App Installs in a Month at $0.70 Each We took Podz from 4,914 installs a month at $2.38 to 52,873 at $0.70, rebuilding acquisition across Meta, Google, and Apple Search Ads. [Get results like these →](https://www.strataigize.com/audit/) $0.70 Cost per install, best month (from $2.38) 52,873 Installs in a single month +976% Monthly install growth By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 26, 2026 · Updated August 30, 2026 ## One Channel Was Carrying Everything, at $2.38 an Install Podz had a good product and an acquisition engine that cost too much to run at any useful size. It is a family and group organizer app: shared calendars, trips, teams, and the logistics that hold a household together. The product was never the problem. **Installs cost too much to scale.** In December 2024, the first full month we report on, Podz was buying 4,914 installs a month at $2.38 each. On Meta specifically the number was worse: $6.59 per install. At that price, every growth plan runs out of money before it runs out of audience. **One channel was carrying everything.** Meta did most of the work, Apple Search Ads was a rounding error, and Google Ads went dark entirely for ten straight months between July 2025 and April 2026. A single-channel acquisition engine has a ceiling, and Podz was pressed against it. **Most installs stopped at the install.** The install-to-account-create rate split hard by platform: around 61% on iOS against roughly 30-38% on Android. Buying more Android installs at that gap means buying more people who never actually arrive. If most of your installs never open an account, more spend just funds a bigger leak. **Competitors were bidding on the brand.** Cozi and FamilyWall were both buying “Podz” keywords on Apple Search Ads. Podz was paying to build demand that competitors could intercept at the last click. Rebuild_→_Diversify_→_Compound ## We Rebuilt the Engine Around What Happens After the Install 1. **[Rebuilt paid acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) around cost per install, then around what happens after it.** We ran Meta as the volume engine while systematically cutting what an install cost, month over month, for nineteen consecutive months. Once volume was stable we moved the optimization target deeper: campaigns now bid toward in-app creation events, meaning a trip created, a pod created, something shared. An install that never creates anything is just a download. 2. **Turned Google Ads back on, properly.** Google had been dormant since July 2025. We relaunched it in May 2026 as an Android-first build with dedicated general, travel, and rest-of-world campaigns. It ramped fast: within its second month Google was delivering 26,524 installs at $0.32 each, and one campaign line landed installs at $0.13. 3. **Made Apple Search Ads defend the brand.** We put a brand-exact campaign in place so Podz stops losing its own searchers to Cozi and FamilyWall, then layered travel and feature keywords on top once the brand terms were locked down. 4. **[Reworked the store listing](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) so paid traffic lifted organic traffic.** New screenshots, new copy, and a listing built to convert the audiences the ads were sending. Treat paid and organic as one program, because the same store page decides both. 5. **[Rebuilt the reporting](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) so decisions came from one number.** Weekly install, cost, and event data across Meta, Google, Apple Search Ads, and organic in one reconciled view, with spend rebalancing toward whichever channel was delivering the cheapest genuine user that week. ## $0.70 an Install, Down From $2.38 **We cut cost per install 71%, from $2.38 to $0.70.** That is the December 2024 monthly figure against June 2026, the best month to date. On Meta alone, held like for like against itself, we brought cost per install down from $6.59 to $1.42, a 78% reduction on the same channel with the same client. **Monthly installs grew 976%, from 4,914 to 52,873.** The peak month bought more than ten times the volume at less than a third of the price. The single best week landed 16,099 installs at $0.53, and the best week on cost hit $0.49. **Google Ads went from dormant to the cheapest channel in two months.** 26,524 installs at $0.32 in June 2026, against $0.00 of spend as recently as April. **Organic App Store search grew 16x alongside the paid program.** Monthly installs from App Store search went from 149 in January 2025 to 2,435 in June 2026. That is the compounding effect of a store listing rebuilt to convert the traffic the ads deliver. If you only count the installs your ads report, this is the growth you are quietly missing. **Across the Meta program lifetime: 133,061 app installs at $2.47 and 99,419 account registrations at $3.30**, from $327,997 of managed spend, 267.8 million impressions and 62.7 million people reached at a $0.09 cost per click. The single strongest campaign delivered 39,146 registrations at $2.85 each. ## How to read these numbers Every figure above already happened. None of it is a forecast. Two caveats. First, June 2026 covers five reporting weeks where most months cover four, and it is also the month Android acquisition came fully online, so on volume alone it is not a like-for-like comparison against an iOS-only December 2024. The Meta-to-Meta comparison ($6.59 to $1.42) is the clean single-channel read, and it points the same direction. Second, two weeks of June’s Google Play install data are flagged as incomplete in the source reporting, so 52,873 is, if anything, an undercount for that month. You will not find a return on ad spend (ROAS) number anywhere in this study. That is deliberate. This engagement is scored on what it costs to acquire a real user and how fast the user base compounds, because that is the correct scorecard for this stage of this company. Chasing a ROAS figure here would mean optimizing toward the wrong thing. The equivalent discipline at this stage is refusing to buy installs that never become accounts, which is why the campaigns bid toward in-app creation events, and why the install-to-account gap sits at the top of this page. If your app is at the same stage, that is the scorecard to hold your own agency to. Sources: the Podz weekly reporting workbook maintained by Strataigize (December 2024 through July 2026), and Meta Ads account data pulled live on 27 July 2026 covering 20 February 2024 onward. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [$160K+ Two roles we never had to hireAI Agents for Business: The Operator Running Our AgencyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[50+ Team hours saved weeklyHow Our Marketing Agency Uses AI Agents to Automate BusyworkStrataigize Marketing](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[364% Return on ad spendA High-Intent Google Ads Engine for Backroad MapbooksBackroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/ Description: A three-month, multi-phase pre-launch campaign delivered 120,000 pre-registrations at a $1.50 CPR and 60,000 day-one installs for a puzzle-RPG. Published: 2023-04-10T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Puzzle-RPG Mobile Game # Pre-Launch: Mobile Puzzle-RPG Surpasses 100K Sign-Ups A three-month, multi-phase pre-launch campaign delivered 120,000 pre-registrations at a $1.50 CPR and 60,000 day-one installs for a puzzle-RPG. [Get results like these →](https://www.strataigize.com/audit/) 120,000 Pre-registrations $1.50 Cost per registration 60,000 Day-one installs By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 10, 2023 · Updated August 30, 2026 ## The Game Needed 100,000 Sign-Ups Before It Shipped The developer wanted 100,000 people signed up before there was a game to play. The title was a puzzle and role-playing game (RPG) hybrid, and the window was three months. Sign-ups on their own would not do it. They had to come cheaply, arrive with a community attached, and leave the game visible on both Google Play and the App Store by launch day. Tease_→_Acquire_→_Launch ## Three Months, Three Phases, One Number to Hit The marketing team ran the three months as three distinct phases, combining influencer outreach, [targeted paid campaigns](https://www.strataigize.com/services/paid-advertising/), and community initiatives. Each phase was allowed to change what the next one did. **Phase 1 (Month 1).** - Teaser trailer and landing page: released a short teaser highlighting the puzzle and RPG mechanics and set up a landing page that asked plainly for the pre-registration. - Influencer outreach: partnered with mid-tier gaming influencers on YouTube and Twitch to showcase concept art and tease gameplay. - Email marketing and community building: announced bonus in-game currency for pre-registrants and launched a private Discord server for early adopters. - Organic social push: revealed character designs, lore snippets, and dev insights on Twitter, TikTok, and Instagram to drive initial buzz. _End of Month 1: 25,000 pre-registrations at a $2.50 cost per registration (CPR), higher than target, which prompted refined targeting and ad creative testing._ A first month over target is the best month to find that out. Two months were still left to act on the answer. If your own pre-launch comes in expensive early, treat it as information with a shelf life, because it stops being useful the week the game ships. **Phase 2 (Month 2).** - [Targeted paid user acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/): ran [short-form ads on Meta](https://www.strataigize.com/services/paid-advertising/meta-ads/), TikTok, and Google’s Universal App Campaigns (UAC), using lookalike audiences and past user data. - Cross-promotion: traded banner placements with partner studios for mutual exposure. - Influencer live streams and beta access: provided select influencers with beta builds, prompting live streams and first-look content. - App store optimization (ASO) and localization: optimized store listings (screenshots, descriptions, keywords) and localized the landing page in multiple languages. _End of Month 2: 65,000 pre-registrations at a $1.80 CPR (a significant cost improvement thanks to better targeting)._ **Phase 3 (Month 3).** - Countdown campaign and retargeting: created a 10-day countdown on social media and ran retargeting ads for previous landing-page visitors. - Press outreach and media coverage: sent press kits to gaming outlets and tech blogs, securing coverage with links to the pre-registration page. - Community events and contests: hosted daily quizzes and puzzle challenges on Discord, awarding exclusive digital items. - [User-generated content](https://www.strataigize.com/services/video-and-photography/video-marketing/): encouraged fans to submit artwork, memes, and videos; top submissions were shared on official channels. _End of Month 3: 120,000 pre-registrations (20% above goal) at a $1.50 CPR, with a Discord community of 10,000 members._ ![Pre-registrations rising and cost per registration falling across the three-month campaign](https://www.strataigize.com/case-studies-media/679a4461f0c706aa13a5ee85_case-study-charts-4.png) Pre-registrations climbing while cost per registration fell from $2.50 to $1.50 across three phases. ## 120,000 Sign-Ups, and 60,000 Installs on Day One - Surpassed the 100,000 target with a final count of **120,000 pre-registrations**. - Maintained a **$1.50 cost per registration**, well below the $2 goal. - Garnered **60,000 installs on launch day**, driven by enthusiastic pre-registrants, influencer coverage, and press mentions. > “They not only met our ambitious pre-registration target, they exceeded our expectations. The entire strategy, working with influencers, targeted ads, and community-building, was essential to our launch success.” > > Lead Producer, Puzzle-RPG Mobile Game ## What the Three Months Before Launch Are Actually For Careful planning, steady optimization, and a community people wanted to be part of took this campaign past its target. Early ASO work, influencer partnerships, and a well-run Discord built the kind of interest you cannot buy on the morning of a launch, and it showed up as 60,000 installs on launch day. If you have a launch date in the diary, most of that day-one number is decided in the three months before it, and the cost of each sign-up is still moving right up until you stop testing. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [+127% Increase in download rate+127% Downloads: Kleo's 30-Day App Store OptimizationKleo: Language Learning](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/)[$160K+ Two roles we never had to hireAI Agents for Business: The Operator Running Our AgencyStrataigize Marketing](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[$0.70 Cost per install, best month (from $2.38)Podz: 52,873 App Installs in a Month at $0.70 EachPodz: Family Organizer](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/sold-out-classes-dance-studios/ Description: A $220 message-first Meta campaign drove 350+ WhatsApp inquiries, 50 trial bookings, and 16 new monthly students for a local dance studio. Published: 2025-11-26T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Freestyle Dance Studio # From $220 to Sold-Out Classes: A Dance Studio's Win A $220 message-first Meta campaign drove 350+ WhatsApp inquiries, 50 trial bookings, and 16 new monthly students for a local dance studio. [Get results like these →](https://www.strataigize.com/audit/) 350+ Inbound messages 50+ Free trial bookings 16 New subscribers at $80/mo By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published November 26, 2025 · Updated September 6, 2026 ## A $30 Budget and Empty Class Spots The first week’s ad budget was $30. A local dance studio in El Salvador needed to fill more class spots and lift revenue, and that was the money available: $30 in week one, $88 in week two, and around $220 across the whole campaign. With no complex funnel or big marketing stack, they relied on [paid social advertising](https://www.strataigize.com/services/paid-advertising/) to help real parents discover the studio, reach out easily, and book trial classes that could turn into long-term enrollments. Reach_→_Message_→_Convert ## We Built the Whole Funnel Inside WhatsApp The studio partnered with us to run a Meta strategy focused on ROI, turning small budgets into real conversations and new students. **1\. An engagement campaign with one clear ask.** The studio ran a Meta engagement campaign with a clear call to action: ads that invited people to send a message directly to the studio’s phone. No website, no form. Every interaction was built to become a conversation. **2\. WhatsApp as the core sales channel.** In their market, WhatsApp is where people talk and close deals, so the funnel was built around it. Ads encouraged people to message the studio, an AI chat tool auto-responded to and optimized replies, and a small CRM tracked who messaged, who booked a free trial, and who converted to a monthly subscription. Your version of that channel might be a phone number, a direct message, or a walk-in. The point is to put the funnel where the conversation already happens. **3\. Simple, proof-driven creative.** The studio used only three assets: one video, one static, and one Instagram post featuring students dancing on a well-known TV show. The video clearly outperformed the others and drove the most messages. It was instant social proof. **4\. Targeting parents on the right platform.** More messages came from Facebook than Instagram, because the target was parents and, in this region, older audiences use Facebook more. Since students usually stay for at least five years, targeting parents looking for kids’ classes meant higher-quality, longer-term customers. The platform your buyer lives on is often a different one from the platform you spend your own evenings on. ## $220 of Ads Filled the Classes Over roughly one month, the campaign delivered **350 total messages** from real parents, from which 50 people booked **free trial classes** and 16 **signed up for monthly subscriptions** at around $80/month, roughly $1,280 in new monthly revenue, on a total ad spend of about $220. The campaign ended because demand outpaced capacity, with performance still holding up when it stopped. In the last week, the studio was telling new leads they were full, yet still secured at least 25 appointments for January before pausing ads to prepare a Christmas show. A ~$220 test ended with classes filled, a waitlist for the next month, and a repeatable, message-first funnel ready to turn back on. > “We only invested around $220 and got over 350 messages, 50 trial bookings, and 16 new monthly students. By the last week, we were telling people we were full and booking them for January instead. This campaign increased our revenue by at least a thousand dollars a month, and we had to pause ads because we literally couldn’t take more students.” > > Billy G., Freestyle Dance Studio ## Start Where Your Customers Already Talk This campaign shows what happens when a small local business builds around real behavior (WhatsApp and Facebook for parents), uses simple creative, keeps the funnel short (ad to message to trial to subscription), and tracks outcomes even with a scrappy CRM. For a tiny, family-run studio, a one-month, ~$220 experiment turned into a surge of 350+ conversations, 50 trial classes, 16 monthly subscriptions, 25+ future appointments, and a real revenue lift of $1,000+ per month. If you run a business like this one, start from where your customers already have conversations, then count the steps between your ad and one of those conversations. Taking steps out is most of the trick at this budget. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [2 to 82 Daily downloads, trough to peak, in 90 daysLaunching Podz to Market Leadership in Just 3 MonthsPodz: Family Organizer](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/)[120,000 Pre-registrationsPre-Launch: Mobile Puzzle-RPG Surpasses 100K Sign-UpsPuzzle-RPG Mobile Game](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/)[8.54 ROAS in 6 monthsHow an AI Fitness App Achieved 8.54 ROAS with StrataigizeAI Fitness App](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/ Description: Authentic local video, hyper-local targeting, and a $10/day budget doubled foot traffic and daily purchases for a Vancouver comic shop in 30 days. Published: 2025-11-17T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Case Studies](https://www.strataigize.com/case-studies/) Vesperia Comics # Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days Authentic local video, hyper-local targeting, and a $10/day budget doubled foot traffic and daily purchases for a Vancouver comic shop in 30 days. [Get results like these →](https://www.strataigize.com/audit/) 2x In-store foot traffic 2x Daily purchases 1,000+ Paid shares in month one By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published November 17, 2025 · Updated August 30, 2026 ## Nobody in Vancouver Knew the Shop Existed Vesperia Comics had something special to offer Vancouver: a curated mix of comic books, manga, anime merch, collectibles, and niche fandom items that weren’t easily found anywhere else in the city. Almost nobody knew it was there. Despite a vibrant product lineup and a passionate owner, Spencer Campbell, the shop faced the uphill battle many new brick-and-mortar businesses experience. Print advertising was too expensive, organic social growth was slow, and competing online felt intimidating. Vesperia wanted to connect with the Greater Vancouver fandom scene, but first locals needed to know the shop was even there. Film_→_Test_→_Target ## Three Videos, $10 a Day, and Four Audiences We offered Vesperia a cost-effective, hands-on promotional package designed to build local awareness quickly, blending video content, hyper-local targeting, and structured testing, all built to stretch a $10/day budget as far as it would go. **1\. Strategy: clear, local, and conversion-driven.** We built around three pillars: **visibility** (target Greater Vancouver people already interested in anime, manga, comics, and collectibles), **recognition** (use video to make owner Spencer the familiar face of the brand, leaning into authenticity over polish), and **repetition** (keep Vesperia top-of-mind with a layered engagement and retargeting structure). **2\. Filming and scriptwriting.** We ran an on-site filming session for short, approachable videos that felt local and genuine: store walkthroughs, close-ups of featured merch, and Spencer introducing himself and the location directly. We produced three videos, each ending with a clear next step and a location mention in both the caption and Spencer’s dialogue. If you own the shop, you are the cheapest and most convincing thing you can put on camera. **3\. Trial reels and creative A/B testing.** We posted all three as Instagram Trial Reels, testing hooks, pacing, owner-first vs product-first approaches, and text-on-screen variations. We prioritized intent metrics ([video creative](https://www.strataigize.com/services/video-and-photography/video-marketing/) comments, saves, shares, follows) over likes. Likes tell you a video was watched. Saves and shares tell you someone plans to turn up. The standout hook, “To all the Weebs in Vancouver,” instantly resonated; once identified, we removed its trial status and pinned it as the evergreen shop video. **4\. Precision targeting: a four-layered structure.** To get the most from $10/day, we ran four simultaneous ad sets: broad Vancouver (no filters, to let the algorithm find pockets), a Vancouver anime-interest stack (Pokemon, One Piece, Marvel Comics, Gundam, Dragon Ball, Magic: The Gathering, Naruto, and many more) via our [Meta ad services](https://www.strataigize.com/services/paid-advertising/meta-ads/), a hyper-local walkable radius, and high-intent British Columbia retargeting of recent video viewers and account engagers. Retargeting delivered the majority of high-value engagement. **5\. Rollout: smart use of organic and paid.** We focused entirely on Instagram in month one to use the organic reach that Reels give a new account, build momentum, and gather clean data, then expanded into Facebook for broader reach once we had a winning creative. ![Vesperia Comics local video ad creative for the Vancouver fandom community](https://www.strataigize.com/case-studies-media/691e2be762b14f985229be4e_vesperia.jpg) Authentic, owner-led local video built for Vancouver's anime and manga community. ## Foot Traffic Doubled on $10 a Day Within the first month, on only $10/day, foot traffic doubled, daily purchases more than doubled, paid shares surpassed 1,000, and post saves reached 123. Convention attendees recognized the shop from the videos, and multiple customers said they visited specifically because of the Instagram content. The result that counted was the steady stream of new customers walking through the door and discovering Vesperia for the first time. After month one, pinning the top creative, continued retargeting, and the Facebook expansion drove increasing conversions and consistent brand lift. > “Thanks to Strataigize Marketing’s efforts, we received positive feedback from customers and even convention attendees who recognized us from social media. The team was extremely hands-on, receptive to my input, and being local made communication easy. I’m really happy with the results.” > > Spencer Campbell, Owner, Vesperia Comics ## What to Film First If You Own the Shop Vesperia Comics got here on $10 a day and a partner who understood how locals discover new businesses. Authentic video storytelling, real testing, hyper-local targeting, and retargeting that kept the shop in front of people who had already watched turned Vesperia from a hidden gem into a recognized destination for Vancouver’s anime and manga fans. If you run a shop like this one, put yourself on camera, say where you are out loud, and spend the first month finding out which opening line makes people stop scrolling. The size of the budget matters far less than that answer does. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Where is your growth leaking? The Growth Diagnostic benchmarks your funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) ## More case studies [830+ In-app registrationsHow a Pet App Reduced Costs & Gained High-Intent UsersPet Health App](https://www.strataigize.com/case-studies/pet-health-app-cut-costs/)[+1,243 New in-app registrationsHow Podz Ads Grew 107% with Creative OptimizationPodz Family Organizer App](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/)[5% to 80% Qualified share of leads, in 30 daysAppomate: From 5% Qualified Leads to 80% in 30 DaysAppomate](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) ## Want results like _these?_ Book a free 30-minute consultation. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/ Description: Strataigize est une agence de croissance de Vancouver. Marketing, automatisation et développement, une seule équipe mesurée sur les revenus, pas sur l’activité. Pour les applications mobiles, le SaaS, les exploitants tournés vers l’IA et le secteur public # Une croissance pleine chaîne pour votre entreprise. Nous pilotons le marketing, l’automatisation et le développement, mesurés sur **les revenus, pas l’activité**. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Voir ce que nous faisons](https://www.strataigize.com/fr/#solutions) Résultats publiés ## Des chiffres, _pas des adjectifs._ 100 000 $+ Revenus nets des joueurs la première semaine, Crush Crush (Sad Panda Studios) 17× ROAS des cartes murales en 7 jours, Backroad Mapbooks 8,54× Rendement des dépenses publicitaires, application de mise en forme par IA 80 % Prospects qualifiés en 30 jours, contre 5 % au départ, Appomate 2,53 $ Récupérés par dollar publicitaire en 90 jours, Crush Crush 240 000+ Installations depuis mai, Crush Crush +107 % Revenus payants d’une année à l’autre, Backroad Mapbooks +300 % Croissance des abonnés, Kleo 39 000+ Inscriptions dans l’application à 2,85 $, Podz 22 000 Achats à 1,09 $, ZivTrack +900 % Téléchargements grâce à l’ASO, GameGo 3 871 Conversions à 12,73 $ de coût d’acquisition, Locker Chiffres réels tirés des tableaux de bord et des rapports de nos clients, arrondis vers le bas. Les montants pour Crush Crush sont en dollars américains, nets des frais des boutiques. Les [études de cas (en anglais)](https://www.strataigize.com/case-studies/) donnent la portée exacte de chacun. Des clients qui nous font confiance ## Des équipes que nous avons _fait croître._ ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)T2U![Sad Panda Studios](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios**Luxe Touch![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)PayG![Locker Fantasy Games](https://www.strataigize.com/logos/clients/locker.svg)CareCompass![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)Guiding LightBeNow Trader![StoryNest](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest**Crystalyze![Blush Blush](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush**24/7 AI Health![Stoic Forge](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge**Level Up![Swing Minder](https://www.strataigize.com/logos/clients/opt/swing-minder.webp)SeekersFreestyle Dance Studio![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)JobsPit![Beyond Score](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score**First Step Mobility![Vesperia Comics](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp)Aero Imagery![MyPetHealth](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth**MixurMediaEchoes![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg)RepairFind![TaskHive](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive**TRVL Marketing![Kleo](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo**PreprNoa Coach![That Pet App](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp)**That Pet App**![Black Top Cabs](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs**![RiLo](https://www.strataigize.com/logos/clients/opt/rilo.webp)MJB StudiosUnveil Coffee Roasters![GameGo](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo**SportScape![Sincere Notes](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes**R3Bilt![Voices in my Head](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head**Free Agent [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) 15 clients ont accepté d’être cités. [Lire les témoignages →](https://www.strataigize.com/fr/testimonials/) Ce que nous faisons ## Quatre leviers, _une seule équipe._ [ Applications mobiles ### Croissance des applications mobiles Optimisation des fiches (ASO), paywall, attribution et boucles virales pour les applications mobiles et le SaaS. Explorer (en anglais) →](https://www.strataigize.com/industries/mobile-apps/)[ Recherche IA ### Optimisation pour la recherche IA Faites-vous citer dans ChatGPT, Claude, Perplexity, Gemini et le mode IA de Google, là où les acheteurs posent maintenant leurs questions. Explorer (en anglais) →](https://www.strataigize.com/generative-engine-optimization/)[ Agents et automatisations ### Systèmes d’IA que nous bâtissons Onze systèmes concrets, des agents de qualification et de service à l’optimisation publicitaire et à la vision par ordinateur, la plupart en production chez nous. Explorer →](https://www.strataigize.com/fr/services/ai-systems/)[ Médias et création ### Publicité payante et création Médias de performance et création testés comme une seule boucle, optimisés pour les revenus, pas pour les clics. Explorer (en anglais) →](https://www.strataigize.com/services/paid-advertising/) Pourquoi Strataigize ## Pourquoi une seule équipe _gagne._ Quatre fournisseurs possèdent chacun une tranche et personne ne possède le chiffre. Nous pilotons tout contre un seul chiffre de revenus, et c’est la partie qui se cumule. 01 ### Une équipe, un compte de résultats Création, performance, données, produit et développement sous un même toit, pas quatre fournisseurs qui ne se parlent jamais. 02 ### Des opérations natives IA Nous faisons tourner notre propre agence avec l’IA et l’automatisation que nous déployons pour vous. Nous vendons ce que nous utilisons. 03 ### Premiers sur ce qui fonctionne Nous adoptons les technologies marketing émergentes avant le marché, alors vous cumulez un avantage que vos concurrents ne peuvent pas encore copier. 04 ### Des preuves, pas des promesses Chaque mandat est ancré dans des résultats mesurables, pas dans l’activité. Si un levier ne fait pas bouger le chiffre, nous l’abandonnons et nous en trouvons un qui le fait. L’IA, appliquée ## Des systèmes d’IA _qu’une personne approuve encore._ Nous bâtissons onze systèmes d’IA concrets, de la qualification des prospects aux agents de service, à l’optimisation publicitaire et à la vision par ordinateur, chacun cadré comme un seul flux de travail borné avec un indicateur de succès écrit et un seuil d’arrêt. Chaque système est approuvé par Eric Hedlin, Ph. D., notre scientifique en chef, ia. [Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) · [Notre approche pour le gouvernement et le secteur public](https://www.strataigize.com/fr/industries/public-sector/) · [L’équipe](https://www.strataigize.com/fr/about/) Questions ## Strataigize, _en questions._ Que fait Strataigize? Strataigize est une agence de croissance. Nous pilotons le marketing, l’automatisation et le développement comme une seule équipe contre un seul chiffre de revenus, pour que vous n’ayez pas à coordonner une pile de fournisseurs qui optimisent chacun leur tranche. Avec qui Strataigize travaille-t-elle? Cinq types d’organisation : les applications mobiles, les entreprises SaaS, les entreprises de services qui adoptent l’IA, les équipes d’entreprise et le gouvernement. Le fil conducteur, c’est un exploitant ambitieux qui veut un avantage avant que le marché le rattrape. Qu’est-ce qui distingue Strataigize? Nous nous mesurons sur les revenus, pas sur des indicateurs de vanité comme les impressions ou les installations qui paraissent bien dans une présentation et ne font rien pour votre entreprise. Nous plaçons la création, la performance, les données, le produit et le développement sous un même toit pour que chaque levier tire vers le même chiffre, et nous gardons une longueur d’avance sur les outils que la plupart des agences essaient encore de comprendre. Comment commencer avec Strataigize? Commencez par un audit de croissance : une consultation ciblée de 30 minutes où nous passons votre chaîne de conversion en revue en direct. Nous diagnostiquons votre plus grand goulot et nous vous montrons exactement où se trouve la croissance, sans argumentaire avant que vous en voyiez la valeur. L’appel se tient en anglais. Quand verrai-je des résultats? Vous obtenez un diagnostic et un plan priorisé dans les deux premières semaines. Les changements aux médias payants et à la création peuvent faire bouger les chiffres dès le premier mois; les canaux cumulatifs comme l’organique et le cycle de vie prennent un trimestre pour atteindre leur rythme. Nous rendons compte des résultats tout au long, pas de l’activité. Comment fonctionne la tarification? Nous cadrons selon le résultat, pas selon les heures. Après l’audit de croissance, nous proposons un mandat ciblé avec des livrables clairs et le chiffre exact que nous faisons bouger, sans long engagement pour commencer. Les tarifs de nos systèmes d’IA sont publiés sur la page des tarifs. Remplacez-vous notre équipe ou travaillez-vous avec elle? Les deux. Certains clients nous confient toute la fonction croissance; d’autres nous branchent sur une équipe interne réduite pour couvrir les trous et les canaux les plus récents. Nous bâtissons du levier et nous vous remettons des systèmes que vous pouvez faire tourner, pas une dépendance. Que veut dire « IA appliquée » ici? L’IA dans le vrai flux de travail : des tests créatifs plus rapides, des données et des rapports plus propres, une visibilité dans les moteurs génératifs et de réponse, et des automatisations avec une personne dans la boucle qui retirent le travail répétitif. Une personne approuve tout ce qui compte pendant que l’IA fait le travail répétitif. Offrez-vous vos services en français? Oui. L’équipe travaille surtout en anglais, et ces pages sont offertes en français pour les acheteurs canadiens qui préfèrent lire dans cette langue, y compris les équipes gouvernementales qui doivent servir les deux langues officielles. Les documents de projet peuvent être livrés dans les deux langues. ## Commencez par _l’audit._ Une consultation gratuite de 30 minutes sur votre chaîne de conversion. Vous repartez avec les leviers classés, que vous travailliez avec nous ou non. L’appel se tient en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/ Description: Strataigize est une agence de marketing de croissance et d’IA appliquée de Vancouver. Marketing, automatisation et développement, mesurés sur les revenus. Qui nous sommes # Un seul chiffre pour chaque levier. Nous pilotons la croissance de votre produit comme une seule équipe : marketing, automatisation et développement, mesurés sur les revenus. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Voir nos résultats (en anglais)](https://www.strataigize.com/case-studies/) Boucle de croissance [ 40+ Comptes publicitaires de clients gérés ](https://www.strataigize.com/case-studies/)[ 8,54× ROAS de pointe maintenu sur six mois ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ +127% Téléchargements en 30 jours grâce à l’optimisation de l’App Store ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) Rencontrez les experts ## Une petite équipe qui _frappe au-dessus de sa taille._ Fondée à Vancouver en 2022, Strataigize est une équipe internationale de bâtisseurs, de concepteurs, d’ingénieurs et de scientifiques des données, le genre de personnes qui testent déjà les outils dont la plupart des équipes n’ont pas encore entendu parler. Nous couvrons le marketing d’applications mobiles, les médias payants, les données, le logiciel et la stratégie, et nous le faisons comme une seule équipe, pour que votre croissance soit le vrai problème de quelqu’un et non un billet qui passe d’un silo à l’autre. Nous préférons vous dire ce que les chiffres disent plutôt que ce que vous espériez entendre. [Ian](https://www.strataigize.com/fr/about/team/ian/) [Teegan](https://www.strataigize.com/fr/about/team/teegan/) [Eric](https://www.strataigize.com/fr/about/team/eric/) [Rebekka](https://www.strataigize.com/fr/about/team/rebekka/) [Rodrigo](https://www.strataigize.com/fr/about/team/rodrigo/) [Billy](https://www.strataigize.com/fr/about/team/billy/) [Amanda](https://www.strataigize.com/fr/about/team/amanda/) [Kelsey](https://www.strataigize.com/fr/about/team/kelsey/) [Parker](https://www.strataigize.com/fr/about/team/parker/) Mission et vision ## Bâtie pour garder une longueur d’avance _sur les outils._ Notre vision ### Gagner par l’intelligence, pas par la taille. Nous voulons un monde où les équipes ambitieuses gagnent par l’intelligence, pas par la taille. Cela veut dire piloter toute votre chaîne de conversion et l’IA la plus récente comme un seul système connecté, et rester un pas devant ce qui s’en vient, pour que l’avantage reste chez vous plutôt que chez les entreprises aux poches les plus profondes. Notre mission ### Une croissance mesurable et répétable. Nous aidons les marques à croître avec des résultats mesurables et répétables, même quand le terrain ne cesse de bouger. Nos valeurs ## La boussole derrière _notre travail._ 01 ### Adopter l’avenir Nous adoptons la prochaine vague avant qu’elle soit évidente, et nous transformons un changement rapide en résultats que vous pouvez compter. 02 ### Autonomie Nous remettons aux clients les systèmes, les données et les méthodes qui leur permettent de dépasser des concurrents plus gros, pas des livrables qu’ils ne peuvent pas faire tourner sans nous. 03 ### Les gens d’abord Le lecteur, l’acheteur et le client sont des personnes avant tout, et nous planifions en fonction de leur comportement réel. 04 ### Exigence de résultats Chaque mandat est mesuré sur des résultats réels, pas sur l’activité. Si un levier ne fait pas bouger le chiffre, nous l’abandonnons et nous en trouvons un qui le fait. L’équipe ## Les gens derrière _la croissance._ [![Ian McGavin, Cofondateur et directeur marketing, Strataigize](https://www.strataigize.com/team/ian.jpg)](https://www.strataigize.com/fr/about/team/ian/) Cofondateur et directeur marketing ### [Ian McGavin](https://www.strataigize.com/fr/about/team/ian/) Ian est la personne à appeler quand le travail exige encore votre présence, que le plan ne survivra pas à un conseil, et que ChatGPT ne vous nomme pas. Il a cofondé Strataigize en 2022. Ce qu’il livre, c’est la couche d’exploitation : des agents selon un horaire, dans des bornes écrites, chaque changement consigné. Les médias payants restent ici en appui. L’autre moitié est la recherche IA, pour que le cabinet apparaisse quand on demande qui embaucher. - Opérations IA - Stratégie d’affaires - Optimisation pour la recherche IA - Normes de mesure - Médias payants - Systèmes d’agents [Lire la biographie de Ian →](https://www.strataigize.com/fr/about/team/ian/) [![Teegan Johnson, Cofondateur et directeur de la croissance, Strataigize](https://www.strataigize.com/team/teegan.jpg)](https://www.strataigize.com/fr/about/team/teegan/) Cofondateur et directeur de la croissance ### [Teegan Johnson](https://www.strataigize.com/fr/about/team/teegan/) Teegan est le partenaire encore dans la pièce une fois le contrat signé. Il a cofondé Strataigize en 2022 et dirige le volet commercial : partenariats, relations, et le jugement qui rend le douzième mois encore tenable. Les maths de cohorte peuvent rester dans la mallette. Il s’en sert pour tarifer un partenariat qui tient après la lune de miel, pas pour faire un cours sur la rétention. Si vous parlez de portée, de conditions ou de qui décrochera encore en mars, c’est à lui que vous parlez. - Partenariats - Relations clients - Jugement commercial - Tarification et offres - Développement des affaires - Économie de la rétention [Lire la biographie de Teegan →](https://www.strataigize.com/fr/about/team/teegan/) [![Eric Hedlin, Scientifique en chef, IA, Strataigize](https://www.strataigize.com/team/eric.jpg)](https://www.strataigize.com/fr/about/team/eric/) Scientifique en chef, IA ### [Eric Hedlin, Ph. D.](https://www.strataigize.com/fr/about/team/eric/) Eric est la personne à appeler après qu’une démo vous a brûlé. Il détient la norme derrière chaque système d’IA que nous livrons : une référence étiquetée, un plus petit modèle quand un plus petit suffit, et une personne qui doit encore approuver la mise en service. La recherche est ce qui lui donne le droit d’être exigeant. Doctorat de l’UBC, articles en premier auteur à NeurIPS 2023, à CVPR 2024 et à CVPR 2025, un article en 2025 dans ACM Transactions on Graphics, et un passage dans l’équipe de perception de Qualcomm. L’embauche, c’est un système qui tient, pas un décompte d’articles. - Fiabilité des systèmes d’IA - Références de production - Évaluation de modèles - Vision par ordinateur - Adaptation de modèles de fondation - Recherche appliquée - Modèles de diffusion [Lire la biographie de Eric →](https://www.strataigize.com/fr/about/team/eric/) [![Rebekka Goz, Directrice marketing, Strataigize](https://www.strataigize.com/team/rebekka.jpg)](https://www.strataigize.com/fr/about/team/rebekka/) Directrice marketing ### [Rebekka Goz](https://www.strataigize.com/fr/about/team/rebekka/) Rebekka est la personne à appeler quand la date a glissé la dernière fois et que les gens qui font le travail sont déjà à bout. Elle détient la gestion de projet et les opérations RH : le plan, les postes, et la vérification avant que quoi que ce soit vous atteigne. Une douzaine de pièces mobiles restent simples de votre côté parce qu’elle nomme un responsable, pourvoit le poste, et tient la date. L’agence avance vite parce que le tableau de postes tient, pas parce que quelqu’un se noie en silence. - Gestion de projet - Opérations RH - Planification des ressources - Intégration des clients - Contrôle de la qualité - Conception des processus [Lire la biographie de Rebekka →](https://www.strataigize.com/fr/about/team/rebekka/) [![Rodrigo Cortez Solano, Spécialiste en optimisation pour la recherche, Strataigize](https://www.strataigize.com/team/rodrigo.jpg)](https://www.strataigize.com/fr/about/team/rodrigo/) Spécialiste en optimisation pour la recherche ### [Rodrigo Cortez Solano](https://www.strataigize.com/fr/about/team/rodrigo/) Rodrigo est la personne à appeler quand les pubs, l’analytique et Google racontent trois histoires, et que vous devez encore classer. Il dirige le marketing de performance, la gestion des données et le SEO traditionnel comme une seule surface. Si la dépense, le tableur et l’index ne s’accordent pas, la prochaine décision est une fiction. La recherche IA peut venir plus tard. L’embauche, c’est quelqu’un qui vous remet en première page, avec des chiffres dont l’équipe média peut se servir. - Marketing de performance - Gestion des données - SEO traditionnel - SEO technique - Performance de site - GEO / recherche IA [Lire la biographie de Rodrigo →](https://www.strataigize.com/fr/about/team/rodrigo/) [![Billy Grimaldi, Responsable vidéo, Strataigize](https://www.strataigize.com/team/billy.jpg)](https://www.strataigize.com/fr/about/team/billy/) Responsable vidéo ### [Billy Grimaldi](https://www.strataigize.com/fr/about/team/billy/) Billy est la personne à appeler quand la vidéo a l’air d’une pub et que le créateur sonne comme un script. Il dirige la production de bout en bout, du concept au montage final, et les relations influenceurs et UGC qui mettent une vraie voix de client à l’écran. Les accroches comptent encore. Ce n’est pas l’embauche. L’embauche, c’est une vidéo qui vend, tournée et montée ici, avec des créateurs qui sonnent comme les gens qui vous achètent déjà. - Production vidéo - Relations influenceurs - Partenariats UGC - Vidéo format court - Création payante et organique - Itération d’annonces [Lire la biographie de Billy →](https://www.strataigize.com/fr/about/team/billy/) [![Amanda Crasto, Conceptrice créative, Strataigize](https://www.strataigize.com/team/amanda.jpg)](https://www.strataigize.com/fr/about/team/amanda/) Conceptrice créative ### [Amanda Crasto](https://www.strataigize.com/fr/about/team/amanda/) Amanda est la personne à appeler quand l’annonce, la page d’atterrissage et le produit ont l’air de trois fournisseurs. Elle est la spécialiste pubs, la conceptrice UI/UX et la stratège créative sur le même brief. Le goût sans une annonce qui convertit, c’est un moodboard. Une annonce qui ne correspond pas à la page perd le clic qu’elle vient de payer. Elle conçoit les trois surfaces comme une seule entreprise, puis juge le fichier selon s’il vend. - Annonces de performance - Conception UI/UX - Stratégie créative - Identité de marque - Conception Web - Production assistée par l’IA [Lire la biographie de Amanda →](https://www.strataigize.com/fr/about/team/amanda/) [![Kelsey Sarasqueta-Allen, Ingénieure données et analytique, Strataigize](https://www.strataigize.com/team/kelsey.jpg)](https://www.strataigize.com/fr/about/team/kelsey/) Ingénieure données et analytique ### [Kelsey Sarasqueta-Allen](https://www.strataigize.com/fr/about/team/kelsey/) Kelsey est la personne à appeler quand le chiffre a changé dans la nuit et que personne ne sait quelle chaîne a cassé. Elle est l’ingénieure de données et la spécialiste d’infrastructure : les chaînes, la pile sur laquelle elles tournent, et le moniteur qui signale une panne avant qu’elle devienne une réunion. Les indicateurs de vanité sont un effet d’un flux sale, pas le métier. Le métier, c’est une chaîne fiable à 2 h, pour que le lundi soit une décision, pas une dispute. - Chaînes de données - Infrastructure - Surveillance de la fiabilité - Suivi côté serveur - Attribution - Rapports et tableaux de bord [Lire la biographie de Kelsey →](https://www.strataigize.com/fr/about/team/kelsey/) [![Parker Worth, Spécialiste en rédaction et en cycle de vie, Strataigize](https://www.strataigize.com/team/parker.jpg)](https://www.strataigize.com/fr/about/team/parker/) Spécialiste en rédaction et en cycle de vie ### [Parker Worth](https://www.strataigize.com/fr/about/team/parker/) Parker est la personne à appeler quand le premier clic est venu et que le deuxième achat n’est pas venu. Il bâtit d’abord le système de cycle de vie : les segments, la séquence, le courriel qui a une raison d’exister après la vente. Ensuite, il écrit. Les objets sont un geste dans ce système. L’embauche, c’est la personne qui fait gagner un autre ordre au prochain message, pas celle qui n’écrit que le premier. - Systèmes de cycle de vie - Séquences de courriels - Rédaction à réponse directe - Segmentation - Pages d’atterrissage - Délivrabilité [Lire la biographie de Parker →](https://www.strataigize.com/fr/about/team/parker/) Nos partenaires ## Les plateformes avec lesquelles _nous travaillons._ ![Adjust](https://www.strataigize.com/logos/adjust.png)![AppsFlyer](https://www.strataigize.com/logos/appsflyer.svg)![Kochava](https://www.strataigize.com/logos/kochava.svg)![Branch](https://www.strataigize.com/logos/branch.png)![Sensor Tower](https://www.strataigize.com/logos/sensortower.png)![App Radar](https://www.strataigize.com/logos/appradar.svg)![Singular](https://www.strataigize.com/logos/singular.svg)![HubSpot](https://www.strataigize.com/logos/hubspot.png)![ClickUp](https://www.strataigize.com/logos/clickup.png)![Slack](https://www.strataigize.com/logos/slack.png)![GitHub](https://www.strataigize.com/logos/github.svg)![Astro](https://www.strataigize.com/logos/astro.svg) ## Commencez par _l’audit._ Nous ouvrons un nombre limité de plages d’audit chaque semaine. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch 3 avis](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/amanda/ Description: Amanda Crasto : Elle fait en sorte que l’annonce, la page et le produit aient l’air d’une seule entreprise, et convertissent. [← L’équipe](https://www.strataigize.com/fr/about/) ![Amanda Crasto](https://www.strataigize.com/team/amanda.jpg) Conceptrice créative # Amanda Crasto Elle fait en sorte que l’annonce, la page et le produit aient l’air d’une seule entreprise, et convertissent. Amanda détient trois métiers qui vivent d’habitude dans trois pièces : l’annonce de performance, la page où elle atterrit, et le produit que la page vend. Spécialiste pubs, conceptrice UI/UX, stratège créative. S’il en manque un, l’acheteur sent la couture. Elle bâtit le système qui arrête la couture : la typo, la mise en page, le cadre de l’offre, et l’annonce qui ressemble encore à l’entreprise quand quelqu’un arrive d’un fil. Un carrousel dans ce système a atteint 308 % de ROAS. Le chiffre ne tient que si la page et le produit ressemblent encore à l’annonce. Conçu par des humains, assisté par l’IA et jugé sur les résultats : c’est la norme, et elle est la raison pour laquelle elle tient quand le volume monte. L’intrant rare n’est pas plus de fichiers. C’est l’appel sur quel fichier est une entreprise, et quel fichier en est trois. Champs d’expertise Annonces de performanceConception UI/UXStratégie créativeIdentité de marqueConception WebProduction assistée par l’IA Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/amanda/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/billy/ Description: Billy Grimaldi, Responsable vidéo chez Strataigize. Il fait de la vidéo qui vend, et trouve des créateurs qui sonnent comme vos clients. [← L’équipe](https://www.strataigize.com/fr/about/) ![Billy Grimaldi](https://www.strataigize.com/team/billy.jpg) Responsable vidéo # Billy Grimaldi Il fait de la vidéo qui vend, et trouve des créateurs qui sonnent comme vos clients. Billy dirige l’offre vidéo de Strataigize comme deux métiers qui échouent si vous n’en achetez qu’un : la production, et les relations créateurs qui donnent une voix au travail. Le concept, le scénario, le tournage, le montage et la version finale relèvent de lui, en organique comme en payant. Aussi les conversations influenceurs et UGC, les briefs, et le contrôle de goût qui empêche un créateur de vous relire votre slogan. Il bâtit pour chaque plateforme au lieu de couper un master et de le reformater. La première seconde doit encore retenir un pouce. Le reste du montage doit sonner comme un client, pas comme un studio. Une pièce gagnante est rarement la première version. C’est celle où la voix, l’image d’ouverture et la demande ont chacune été testées contre les chiffres. De petits budgets dans cette boucle ont doublé le trafic piétonnier à moins de 10 $ par jour. Le point n’est pas le tour d’accroche. C’est une vidéo qui vend, avec des gens qui sonnent déjà comme vos acheteurs. Champs d’expertise Production vidéoRelations influenceursPartenariats UGCVidéo format courtCréation payante et organiqueItération d’annonces Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/billy/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/eric/ Description: Eric Hedlin : Il approuve chaque système d’IA pour qu’il tienne en production, avec une référence, pas une autre démo qui meurt le lundi. [← L’équipe](https://www.strataigize.com/fr/about/) ![Eric Hedlin](https://www.strataigize.com/team/eric.jpg) Scientifique en chef, IA # Eric Hedlin, Ph. D. Il approuve chaque système d’IA pour qu’il tienne en production, avec une référence, pas une autre démo qui meurt le lundi. Eric Hedlin est le scientifique en chef en IA de Strataigize. Il détient un doctorat en informatique de l’Université de la Colombie-Britannique, sous la direction de Kwang Moo Yi au sein du groupe de vision par ordinateur de l’UBC, et une maîtrise de l’UBC sur l’estimation de la posture humaine. Ses travaux de doctorat posaient une question pratique : jusqu’où un grand modèle préentraîné peut-il aller pour une nouvelle tâche visuelle avant que quiconque étiquette un seul exemple? Les réponses ont été publiées en premier auteur à NeurIPS 2023 (Unsupervised Semantic Correspondence Using Stable Diffusion), à CVPR 2024 (Unsupervised Keypoints from Pretrained Diffusion Models, retenu comme article en vedette) et à CVPR 2025 (HyperNet Fields, écrit avec des coauteurs de Qualcomm AI Research), avec un article en 2025 dans ACM Transactions on Graphics. Le code est public par l’entremise d’UBC Vision, et son parcours de recherche passe par ce groupe et par l’équipe de recherche en perception de Qualcomm à San Diego. Chez Strataigize, le métier est la fiabilité. Il décide quel modèle un flux de travail exige, quand un plus petit suffit, comment un système est évalué contre un jeu étiqueté avant de toucher la production, et ce qu’une personne doit encore approuver. C’est la différence entre une démonstration et un système qu’un client peut exploiter, et c’est pourquoi chaque système de notre catalogue est cadré comme un seul flux de travail borné, avec une référence mesurée et une mise en service supervisée. Il dirige directement la ligne de vision par ordinateur. Avant la recherche, il a nagé pour le Canada pendant douze ans. Il a remporté l’argent au 5 km en eau libre aux Championnats du monde 2013 à Barcelone et le bronze aux Championnats du monde 2019 à Gwangju, pris l’argent au 10 km aux Championnats pan-pacifiques 2018, et été nommé nageur en eau libre de l’année chez les hommes par Natation Canada en 2018. À l’Université de Victoria, il a établi des records U SPORTS au 1500 m libre et reçu la Coupe du président pour l’alliance des études et du sport. Douze ans à courir dix kilomètres en eau libre enseignent une discipline particulière : se préparer par écrit, mesurer la référence, et ne rien croire qui n’a pas été testé en conditions réelles. C’est ainsi qu’il bâtit. Distinctions - Médaille d’argent, 5 km en eau libre, Championnats du monde de natation 2013, Barcelone - Médaille de bronze, 5 km en eau libre, Championnats du monde de natation 2019, Gwangju - Médaille d’argent, 10 km en eau libre, Championnats pan-pacifiques 2018 - Nageur en eau libre de l’année chez les hommes, Natation Canada, 2018 - Coupe du président de l’Université de Victoria, 2019 à 2020 Publications choisies - [Unsupervised Semantic Correspondence Using Stable Diffusion](https://proceedings.neurips.cc/paper_files/paper/2023/hash/1a074a28c3a6f2056562d00649ae6416-Abstract-Conference.html)NeurIPS 2023 - [Unsupervised Keypoints from Pretrained Diffusion Models](https://openaccess.thecvf.com/content/CVPR2024/html/Hedlin_Unsupervised_Keypoints_from_Pretrained_Diffusion_Models_CVPR_2024_paper.html)CVPR 2024, article en vedette - [HyperNet Fields: Efficiently Training Hypernetworks without Ground Truth by Learning Weight Trajectories](https://openaccess.thecvf.com/content/CVPR2025/html/Hedlin_HyperNet_Fields_Efficiently_Training_Hypernetworks_without_Ground_Truth_by_Learning_CVPR_2025_paper.html)CVPR 2025 - [NESI: Neural Explicit-Shape-Intersection-Based Geometry Representation](https://dl.acm.org/doi/10.1145/3742893)ACM Transactions on Graphics, 2025 Ailleurs [Google Scholar](https://scholar.google.com/citations?user=x6t__GoAAAAJ)[Site de recherche](https://ehedlin.github.io/)[Profil Équipe Canada](https://olympic.ca/team-canada/eric-hedlin/) Champs d’expertise Fiabilité des systèmes d’IARéférences de productionÉvaluation de modèlesVision par ordinateurAdaptation de modèles de fondationRecherche appliquéeModèles de diffusion Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/eric/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/ian/ Description: Ian McGavin : Il bâtit l’IA qui fait tourner l’entreprise, écrit un plan défendable, et vous fait nommer quand on demande à ChatGPT qui embaucher. [← L’équipe](https://www.strataigize.com/fr/about/) ![Ian McGavin](https://www.strataigize.com/team/ian.jpg) Cofondateur et directeur marketing # Ian McGavin Il bâtit l’IA qui fait tourner l’entreprise, écrit un plan défendable, et vous fait nommer quand on demande à ChatGPT qui embaucher. Ian a cofondé Strataigize en 2022. L’embauche, ce sont trois métiers : une IA qui fait avancer l’entreprise quand personne ne regarde, une stratégie qu’un conseil peut défendre, et le travail de recherche qui place le cabinet dans la réponse quand un acheteur demande à ChatGPT qui embaucher. Les médias payants sont encore dans le bâtiment. Ce n’est pas la raison de le réserver. Les comptes clients sont ici révisés selon un horaire par des systèmes qu’il a écrits, à l’intérieur de bornes écrites : de combien un changement peut bouger en un pas, ce qui doit être vrai avant qu’on exécute, ce qui est transmis à une personne. Chaque changement est consigné et réversible. Les nuits et les fins de semaine reçoivent encore de l’attention, et le raisonnement derrière un changement peut être produit sur demande. En 2026, il a fait mettre à l’épreuve les livrables d’optimisation pour les moteurs génératifs que l’industrie vend comme standard, a constaté que la plupart ne tenaient pas, les a retirés de l’offre de Strataigize, et a publié les résultats sans formulaire de capture. Les tarifs sont publiés pour la même raison. Un argument qui ne fonctionne que tant que l’acheteur ne peut pas vérifier n’est pas un argument. Champs d’expertise Opérations IAStratégie d’affairesOptimisation pour la recherche IANormes de mesureMédias payantsSystèmes d’agents Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/ian/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/kelsey/ Description: Kelsey Sarasqueta-Allen : Elle bâtit des chaînes auxquelles on peut se fier, et signale une panne à 2 h plutôt que d’argumenter le lundi. [← L’équipe](https://www.strataigize.com/fr/about/) ![Kelsey Sarasqueta-Allen](https://www.strataigize.com/team/kelsey.jpg) Ingénieure données et analytique # Kelsey Sarasqueta-Allen Elle bâtit des chaînes auxquelles on peut se fier, et signale une panne à 2 h plutôt que d’argumenter le lundi. Kelsey conçoit la couche sur laquelle repose chaque autre chiffre : conception des événements, suivi côté serveur, les chaînes qui déplacent les données, et l’infrastructure qui doit rester debout pour que ces chaînes veuillent dire quelque chose. Ingénieure de données et spécialiste d’infrastructure, c’est une seule embauche. Séparez-les et vous avez un tableau de bord qui a l’air bien pendant que l’entrepôt est périmé. Elle bâtit pour la panne de 2 h. Un flux brisé ou une table périmée lève un drapeau au lieu d’atteindre en silence le tableau de bord d’un client. L’attribution et les rapports s’ajoutent par-dessus. Ils ne valent que la chaîne en dessous. Quand le flux est propre et à jour, le reste de l’agence peut discuter de la décision, pas de l’export de qui est le bon. C’est l’embauche : des chaînes auxquelles on peut se fier, et un signal quand elles ne le sont plus. Champs d’expertise Chaînes de donnéesInfrastructureSurveillance de la fiabilitéSuivi côté serveurAttributionRapports et tableaux de bord Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/kelsey/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/parker/ Description: Parker Worth, Spécialiste en rédaction et en cycle de vie chez Strataigize. Il fait en sorte que le courriel après le clic mérite le deuxième achat. [← L’équipe](https://www.strataigize.com/fr/about/) ![Parker Worth](https://www.strataigize.com/team/parker.jpg) Spécialiste en rédaction et en cycle de vie # Parker Worth Il fait en sorte que le courriel après le clic mérite le deuxième achat. Parker dirige le marketing de cycle de vie comme métier, et la rédaction comme outil. Le premier clic est un départ. Le travail, c’est le courriel, le segment et l’offre qui font arriver un deuxième achat. Il bâtit ce système : qui reçoit quel message, quand, et ce qui doit être vrai avant l’envoi. Les phrases doivent encore vendre. Accroches, angles, pages d’atterrissage et délivrabilité tiennent dans le même brief, parce qu’une grande ligne dans le mauvais segment est le silence, et qu’un grand segment avec une ligne molle est un saut. Il écrit les deux. Une page convertit à cause de l’annonce qui l’a préparée. Un courriel convertit à cause de la séquence derrière. Écrire l’un ou l’autre isolément laisse le deuxième achat sur la table. Il bâtit le système qui le demande. Champs d’expertise Systèmes de cycle de vieSéquences de courrielsRédaction à réponse directeSegmentationPages d’atterrissageDélivrabilité Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/parker/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/rebekka/ Description: Rebekka Goz, Directrice marketing chez Strataigize. Elle fait livrer le travail à la date, et garde l’équipe qui le fait pourvue et saine. [← L’équipe](https://www.strataigize.com/fr/about/) ![Rebekka Goz](https://www.strataigize.com/team/rebekka.jpg) Directrice marketing # Rebekka Goz Elle fait livrer le travail à la date, et garde l’équipe qui le fait pourvue et saine. Rebekka détient deux métiers qui échouent ensemble dès que l’un manque : la gestion de projet et les opérations RH. Le travail a une date, un responsable, et une vérification avant de vous atteindre. L’équipe qui le fait a un poste, une charge qui tient dans une semaine, et un remplaçant avant que quelqu’un brûle. Les clients sentent la première moitié. La seconde est la raison pour laquelle la première reste vraie. Un programme multicanal a des médias payants, de la création, de l’analytique et de la recherche qui se passent le travail. Chaque relais est une chance de perdre un fil ou de surcharger la seule personne qui connaît le dossier. Elle bâtit contre les deux : un responsable par chantier, un fil par décision, des dates qui veulent dire quelque chose, et un tableau de postes qui peut vraiment prendre le prochain brief. Ici, la vitesse se paie d’avance en dotation et dans le plan, pas plus tard en reprises et en excuses. Si la date a tenu et que les mêmes personnes sont encore sur le compte au sixième mois, c’est son travail. Champs d’expertise Gestion de projetOpérations RHPlanification des ressourcesIntégration des clientsContrôle de la qualitéConception des processus Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/rebekka/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/rodrigo/ Description: Rodrigo Cortez Solano : Il fait parler les achats médias, les chiffres et la recherche classique, pour que vous classiez encore. [← L’équipe](https://www.strataigize.com/fr/about/) ![Rodrigo Cortez Solano](https://www.strataigize.com/team/rodrigo.jpg) Spécialiste en optimisation pour la recherche # Rodrigo Cortez Solano Il fait parler les achats médias, les chiffres et la recherche classique, pour que vous classiez encore. Rodrigo s’assoit là où le payant, les données et la recherche classique doivent s’accorder. Les campagnes de performance produisent la demande, l’entrepôt doit dire ce qui s’est vraiment passé, et le SEO traditionnel est la façon de paraître encore quand personne n’enchérit. Il traite ça comme un seul métier, pas trois billets. Les fondamentaux portent encore le poids : SEO technique, architecture de site et de contenu, performance des pages, et les données structurées qui disent à un robot ce qu’est une page. Aucun moteur ne classe une page qu’il ne peut pas analyser, et aucun achat média n’est sûr si les chiffres derrière ont été joints de travers. Les moteurs de réponse et la recherche générative s’ajoutent par-dessus, comme une couche plus tardive, pas comme l’identité. Fin 2025, le site est passé de 0 à 474 sessions ChatGPT, avec 117 citations IA Semrush au 2025-12-09. C’est ce qui arrive quand le travail classique est assez propre pour qu’un moteur plus récent s’en serve. Le métier du lundi, c’est encore classer, dépenser, et un chiffre qu’on peut défendre. Champs d’expertise Marketing de performanceGestion des donnéesSEO traditionnelSEO techniquePerformance de siteGEO / recherche IA Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/rodrigo/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/about/team/teegan/ Description: Teegan Johnson : Il reste après la vente, fixe le prix du 12e mois pour qu’il tienne encore, et ne vous passe pas à un junior. [← L’équipe](https://www.strataigize.com/fr/about/) ![Teegan Johnson](https://www.strataigize.com/team/teegan.jpg) Cofondateur et directeur de la croissance # Teegan Johnson Il reste après la vente, fixe le prix du 12e mois pour qu’il tienne encore, et ne vous passe pas à un junior. Teegan a cofondé Strataigize avec Ian en 2022 et dirige la moitié du cabinet qu’un acheteur ressent après le lancement : le partenariat, la relation, et le jugement commercial qui décide si le 12e mois est un renouvellement ou un sauvetage. Il ne passe pas un compte actif à quelqu’un que vous n’avez jamais rencontré. Il tarife et empaquette comme un partenaire, à partir de l’économie unitaire, pour que la portée que vous signez soit encore défendable quand la première campagne est ancienne. Les courbes de rétention et les lectures de cohorte sont dessous, comme outils de l’appel commercial, pas comme le produit. Si la conversation porte sur les conditions, qui reste sur le travail, ou ce que devrait coûter la deuxième année, c’est sa conversation. C’est l’embauche : quelqu’un qui est encore là après la vente, avec la même séniorité que vous avez achetée. Champs d’expertise PartenariatsRelations clientsJugement commercialTarification et offresDéveloppement des affairesÉconomie de la rétention Ce profil existe aussi [en anglais](https://www.strataigize.com/about/team/teegan/). ## Travaillez avec _notre équipe._ Réservez un audit de croissance gratuit et rencontrez les personnes qui piloteront votre croissance. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/audit/ Description: Réservez une consultation de croissance gratuite de 30 minutes. Nous passons votre chaîne de conversion en revue avec vous et nommons les leviers à tirer. Consultation de croissance gratuite # Voyez vos plus grands leviers de croissance. Une consultation de 30 minutes avec l’équipe senior qui fait le travail. Nous passons votre chaîne de conversion en revue en direct et vous repartez avec les leviers classés. Gratuit · 30 minutes · Aucun argumentaire avant que vous en voyiez la valeur Le calendrier et l’appel se tiennent en anglais. Les documents de projet peuvent être livrés dans les deux langues officielles. Calendar not loading? [Open the booking page →](https://meetings.hubspot.com/strataigize/consultation)Prefer a full page? [Open the calendar in a new tab →](https://meetings.hubspot.com/strataigize/consultation) ## Comment ça se passe 1. 1Choisissez une plage au calendrier. 2. 2Nous passons votre chaîne de conversion en revue en direct. 3. 3Vous repartez avec les leviers classés. ## Nos résultats 30 min Consultation gratuite 30+ Clients nous font confiance 8,54× ROAS client le plus élevé [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) ## Les équipes qui nous font confiance ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg) Pas prêt à réserver? Consultez les [fourchettes de prix réelles](https://www.strataigize.com/fr/pricing/), ou les [onze systèmes d’IA que nous bâtissons](https://www.strataigize.com/fr/services/ai-systems/). --- Canonical: https://www.strataigize.com/fr/industries/ Description: Strataigize travaille avec les applications et jeux mobiles, le SaaS et l’abonnement, les services professionnels, les équipes multiproduits et le gouvernement. Avec qui nous travaillons # Bâtie pour les exploitants ambitieux. Nous nous concentrons là où nous avons des preuves, de la profondeur et un avantage. Si vous avancez plus vite que votre marché, vous êtes notre genre de client. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Voir les secteurs](https://www.strataigize.com/fr/industries/#industries) 8,54× ROAS, application de mise en forme par IA 50 000+ Installations par mois, Podz 17× ROAS des cartes murales en 7 jours, Backroad Mapbooks En bref ## Nous ne travaillons pas avec _tout le monde._ Cinq marchés : les applications grand public et les jeux mobiles, le SaaS et l’abonnement, les cabinets de services professionnels qui adoptent l’IA, les équipes multimarques ou d’entreprise, et le gouvernement. Sur papier, ils ne se ressemblent pas. Le fil conducteur, c’est un exploitant qui veut un avantage avant que le marché le rattrape. Nous restons dans ces marchés parce que la profondeur bat l’étendue. Vous obtenez une équipe qui connaît déjà votre chaîne de conversion, avec des méthodes éprouvées dans votre marché. Secteurs ## Là où nous allons _en profondeur._ [ Applications et jeux mobiles ### Applications et jeux Optimisation des fiches, paywall, attribution et acquisition payante pour les applications grand public et les studios de jeux mobiles. Explorer (en anglais) →](https://www.strataigize.com/industries/mobile-apps/)[ SaaS et abonnements ### SaaS et abonnements Activation, passage de l’essai au payant et rétention pilotés comme un seul système, pour que chaque levier tire vers les revenus, pas vers les inscriptions. Explorer (en anglais) →](https://www.strataigize.com/industries/saas/)[ Services professionnels ### Droit, comptabilité, immobilier, santé Une automatisation par l’IA avec une personne dans la boucle, qui rend leurs heures aux cabinets facturant à l’heure, sans perdre le contrôle. Explorer (en anglais) →](https://www.strataigize.com/industries/service-businesses/)[ Entreprises et multiproduits ### Entreprises et multiproduits Marque, performance, données et IA appliquée comme une seule équipe contre un seul chiffre, avec la gouvernance qu’une plus grande organisation exige. Explorer (en anglais) →](https://www.strataigize.com/industries/enterprise/)[ Gouvernement et secteur public ### Gouvernement et secteur public Des projets pilotes d’IA bornés, bâtis selon la Directive sur la prise de décisions automatisée, avec l’évaluation de l’incidence amorcée dès la semaine zéro et les données gardées au Canada. Explorer →](https://www.strataigize.com/fr/industries/public-sector/) Le fil conducteur ## Ce que chaque client _obtient._ Peu importe le secteur, notre façon de travailler est la même, et c’est pourquoi les exploitants nous choisissent plutôt qu’une pile de fournisseurs spécialisés. 01 ### Premiers sur ce qui fonctionne Nous adoptons les technologies émergentes avant le marché, alors vous cumulez un avantage que vos concurrents ne peuvent pas encore copier. 02 ### Une équipe, un compte de résultats Création, performance, données et produit sous un même toit, pas quatre fournisseurs qui ne se parlent jamais. 03 ### Des opérations natives IA Nous faisons tourner notre propre agence avec l’IA et l’automatisation que nous déployons pour vous. Nous vendons ce que nous utilisons vraiment. 04 ### Ancrés dans les résultats Chaque mandat est mesuré sur les revenus, le ROAS et la croissance, pas sur l’activité ni sur des indicateurs de vanité. Questions ## L’adéquation, _en questions._ Avec qui Strataigize travaille-t-elle? Cinq marchés : les applications grand public et les studios de jeux mobiles, les entreprises SaaS et par abonnement, les cabinets de services professionnels qui adoptent l’IA (droit, comptabilité, immobilier, santé), les équipes multimarques ou d’entreprise, et les équipes gouvernementales et du secteur public qui adoptent l’IA sous la Directive sur la prise de décisions automatisée. Le fil conducteur, c’est un exploitant ambitieux qui veut un avantage avant que le marché le rattrape. Et si mon entreprise n’entre dans aucune catégorie? La catégorie compte moins que l’état d’esprit. Si vous avancez plus vite que votre marché et que vous voulez croître avec les outils que la plupart des agences n’ont pas encore compris, vous êtes notre genre de client. Un audit est la façon la plus rapide de confirmer l’adéquation. Pourquoi vous concentrer sur quelques secteurs seulement? Parce que la profondeur bat l’étendue. Nous nous concentrons là où nous avons des preuves, des méthodes répétables et un avantage, pour que vous obteniez une équipe qui connaît déjà votre chaîne de conversion, pas une équipe qui apprend avec votre budget. ## Vous ne savez pas lequel vous convient? _Parlons-en._ Une consultation gratuite de 30 minutes. Nous passons votre chaîne de conversion en revue en direct et vous repartez avec les leviers classés. L’appel se tient en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/industries/public-sector/ Description: Systèmes d’IA pour le gouvernement du Canada : projets pilotes bornés, conformes à la Directive sur la prise de décisions automatisée, données gardées au pays. [Accueil](https://www.strataigize.com/fr/) / [Secteurs](https://www.strataigize.com/fr/industries/) / Gouvernement et secteur public Gouvernement et secteur public # Des systèmes d’IA pour le gouvernement, cadrés pour l’examen, pas pour la démonstration. Des projets pilotes d’IA bornés pour les équipes fédérales, provinciales et municipales canadiennes, conçus selon la Directive sur la prise de décisions automatisée, l’évaluation de l’incidence amorcée dès la semaine zéro, les données gardées au Canada, et une personne qui tient chaque décision touchant une personne. [Réserver une consultation →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pourquoi les projets pilotes s’enlisent ## Le développement est rarement _le problème._ La Stratégie en matière d’IA pour la fonction publique fédérale, publiée en 2025, demande aux ministères d’adopter l’IA de façon responsable et au bon rythme. L’écart entre ces deux mots est là où les projets pilotes s’enlisent : pas dans le modèle, mais dans l’examen qui aurait dû commencer le premier jour. Examen ### L’évaluation arrive après la démonstration On présente un projet pilote, un directeur est convaincu, puis l’évaluation de l’incidence algorithmique, l’examen de la protection des renseignements personnels et le questionnaire de sécurité arrivent à la sixième semaine. La plupart des fournisseurs commencent à y répondre à ce moment-là. Le projet pilote meurt en attendant. Données ### Les données ne peuvent pas sortir L’information protégée ne peut pas aller dans la région par défaut d’un fournisseur de modèles, et un fournisseur qui ne peut pas dire où une invite est traitée, stockée et consignée ne peut pas être approuvé. Contrôle ### La décision doit rester humaine Un système automatisé qui touche les droits, les prestations ou l’admissibilité d’une personne exige un avis, une explication et une personne capable d’intervenir. Un système conçu sans cela est un système qui ne peut pas être mis en service. Ce que nous bâtissons ## Le catalogue, _lu pour un ministère._ Dix des onze systèmes de notre catalogue ont une forme pour le secteur public. Chaque ligne ci-dessous est cette forme, et chacune mène à la description complète, aux étapes de développement et au prix. [ Automatisation cognitive ### Agents de qualification des prospects Accueil des demandes et des dossiers : lecture, classification, vérification de la complétude et acheminement vers la bonne unité de programme, une personne décidant chaque cas. Explorer →](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/)[ Interactions machine ### Agents de service à la clientèle Demandes des citoyens et des clients : questions d’admissibilité, de statut et de processus répondues à partir de la politique publiée, source citée, et un agent de dossier pour tout le reste. Explorer →](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/)[ Automatisation cognitive ### Agents de traitement de documents Demandes, réclamations et formulaires lus dans un système de gestion de cas, chaque champ traçable à sa page, et la file d’exceptions dans laquelle le personnel du programme travaille. Explorer →](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/)[ Interactions machine ### Assistants de connaissances internes Politiques, procédures et précédents répondus au personnel avec la citation jointe, et une liste hebdomadaire des questions auxquelles la documentation n’a pas pu répondre. Explorer →](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/)[ Perspectives et modélisation prédictive ### Systèmes d’optimisation publicitaire Campagnes de sensibilisation et de recrutement menées selon une politique de dépense écrite, chaque mouvement de budget consigné pour la piste de vérification. Explorer →](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/)[ Perspectives et modélisation prédictive ### Automatisation des rapports clients Rapports de programme à un bailleur de fonds ou à un conseil selon une cadence fixe, chaque chiffre portant sa fenêtre et sa source, et une personne approuvant l’interprétation. Explorer →](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/)[ Automatisation cognitive ### Moteurs de contenu Information publique en langage clair tenue à jour selon une norme écrite, chaque affirmation sourcée et chaque page mesurée contre la question à laquelle elle répond. Explorer →](https://www.strataigize.com/fr/services/ai-systems/content-engines/)[ Perspectives et modélisation prédictive ### Systèmes de vision par ordinateur Inspection d’actifs et d’infrastructures à partir d’images, numérisation d’archives et de formulaires là où la reconnaissance de caractères échoue, et toute charge de travail d’images qui doit rester en sol canadien. Explorer →](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/)[ Interactions machine ### Serveurs MCP et interfaces appelables par des agents Données et services publics exposés aux assistants comme outils de lecture avec limites de débit et journaux, pour que l’assistant d’un citoyen obtienne la réponse officielle plutôt qu’une réponse extraite à l’insu. Explorer →](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/)[ Automatisation cognitive ### Agents d’exploitation en continu Travail administratif récurrent exécuté selon un horaire dans l’environnement du ministère, avec un journal d’activité complet pour la vérification et une personne approuvant tout ce qui est irréversible. Explorer →](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/) Notre façon de travailler ## Bâti selon _la directive._ La Directive sur la prise de décisions automatisée du Conseil du Trésor est la norme à laquelle un système fédéral est tenu, et les provinces convergent vers la même forme : évaluer l’incidence, garder une personne dans la boucle en proportion, expliquer la décision, et conserver le dossier. Nous bâtissons selon elle, que l’acheteur soit fédéral ou non. ÉTAPE 01 ### L’évaluation de l’incidence d’abord Nous remplissons avec vous le questionnaire d’évaluation de l’incidence algorithmique dès la semaine zéro, et le niveau d’incidence qu’il retourne fixe la conception : les points d’intervention humaine, l’avis, l’explication, et les essais et la surveillance que la directive exige à ce niveau. ÉTAPE 02 ### Projet pilote borné, prix fixe Un flux de travail, un indicateur de succès écrit, un seuil d’arrêt, et un prix convenu avant le développement. Un projet pilote qui tient dans un contrat de faible valeur est un projet pilote qui peut commencer ce trimestre. ÉTAPE 03 ### Résidence et accès prévus dès la conception Des données traitées et stockées dans des régions canadiennes ou sur votre infrastructure, un accès accordé par vous et révocable par vous, des identifiants dans des coffres gérés, et un flux de données écrit que votre responsable de la protection des renseignements personnels peut lire. ÉTAPE 04 ### Une piste de vérification dès le premier jour Chaque action du système porte son raisonnement et est réversible. Le journal vous appartient, et une personne peut reconstituer n’importe quelle décision à partir de lui, ce qu’une vérification et une demande d’accès à l’information demanderont toutes deux. Résidence et sécurité ## Où vont les données, _par écrit._ Chaque système que nous bâtissons pour un organisme public porte un flux de données écrit : ce qui est envoyé à un modèle, quel modèle, dans quelle région, ce qui est stocké, pour combien de temps, et qui peut lire le journal. Le traitement se fait dans les régions canadiennes d’AWS, de Microsoft Azure et de Google Cloud, ou sur votre propre infrastructure, et le choix se fait avec votre responsable de la protection des renseignements personnels avant le développement plutôt que découvert par lui après. Notre [page sur la confiance et la sécurité (en anglais)](https://www.strataigize.com/trust/) couvre le reste : un accès accordé par le client et révocable; des identifiants dans des coffres gérés; un résumé de gouvernance de l’IA aligné sur les quatre fonctions du cadre de gestion des risques liés à l’IA du NIST; notre liste de sous-traitants; et une entente de traitement des données sur demande. Il y a aussi un [résumé de sécurité d’une page (en anglais)](https://www.strataigize.com/trust/security-summary/) rédigé pour un examinateur en approvisionnement. Nous ne détenons pas de rapport SOC 2 ni d’attestation de sécurité d’installation, et nous le disons là plutôt que de laisser un examinateur le découvrir. Personnel clé ## Les deux personnes _sur chaque projet._ Les évaluateurs notent les personnes, pas la présentation. Chaque projet pour le secteur public est dirigé par le scientifique qui décide ce qu’un modèle peut faire de façon fiable et par l’opérateur qui fait tourner des automatisations bornées sur de vrais comptes chaque jour depuis 2022. [![Ian McGavin, Cofondateur et directeur marketing, Strataigize](https://www.strataigize.com/team/ian.jpg) Cofondateur et directeur marketing ### Ian McGavin Il bâtit l’IA qui fait tourner l’entreprise, écrit un plan défendable, et vous fait nommer quand on demande à ChatGPT qui embaucher. Profil complet → ](https://www.strataigize.com/fr/about/team/ian/)[![Eric Hedlin, Scientifique en chef, IA, Strataigize](https://www.strataigize.com/team/eric.jpg) Scientifique en chef, IA ### Eric Hedlin, Ph. D. Il approuve chaque système d’IA pour qu’il tienne en production, avec une référence, pas une autre démo qui meurt le lundi. Profil complet → ](https://www.strataigize.com/fr/about/team/eric/) Approvisionnement ## Un fournisseur canadien, _à la taille d’un projet pilote._ Strataigize est une entreprise de Vancouver fondée en 2022. Nos projets d’IA sont cadrés comme des projets pilotes à prix fixe, un flux de travail borné sur 30 à 90 jours de 25 000 $ à 60 000 $, une taille qu’un ministère peut contracter sans un an de processus, et l’audit qui le précède est de 7 500 $ à prix fixe. Les prix sont publiés sur la [page des tarifs](https://www.strataigize.com/fr/pricing/) parce qu’une affirmation qui ne tient que tant que l’acheteur ne peut pas vérifier n’est pas une affirmation. La Liste de fournisseurs en intelligence artificielle de Services publics et Approvisionnement Canada classe les achats d’IA en trois catégories selon le résultat d’affaires, et le [catalogue](https://www.strataigize.com/fr/services/ai-systems/) rattache chacun de nos systèmes à l’une d’elles pour qu’un agent d’approvisionnement voie l’adéquation d’un coup d’œil. Nous ne figurons pas sur cette liste à ce jour. Nous avons demandé la trousse de l’invitation à se qualifier à l’autorité contractante le 14 septembre 2026 et nous y répondrons dès sa réception. Avant de parler à quelque fournisseur que ce soit, nous compris, les [24 questions à poser à un fournisseur d’agents IA](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/) et [la structure de projet pilote qui survit à l’approvisionnement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) (toutes deux en anglais) sont les deux lectures qui font gagner le plus de temps. Questions ## L’IA dans le secteur public, _en questions._ Quels mécanismes d’approvisionnement un ministère peut-il utiliser? Services publics et Approvisionnement Canada tient une Liste de fournisseurs en intelligence artificielle avec une invitation à se qualifier permanente. Elle classe l’IA en trois catégories selon le résultat d’affaires, perspectives et modélisation prédictive, interactions machine et automatisation cognitive, et qualifie les fournisseurs par tranches de valeur de contrat. Les ministères achètent aussi par offres à commandes et par contrats de faible valeur, à la taille d’un projet pilote. Dites-nous quel mécanisme votre ministère utilise et nous cadrons en conséquence. Traitez-vous de l’information Protégé B? Les charges de travail Protégé B tournent dans les régions infonuagiques canadiennes que le gouvernement du Canada a évaluées pour elles, ou sur votre propre infrastructure, avec des contrôles mis en correspondance avec le profil ITSG-33 qu’utilise votre évaluation de sécurité. Nous disons clairement ce que nous ne détenons pas : nous sommes une petite firme senior sans rapport SOC 2 ni attestation de sécurité d’installation, et notre page sur la confiance liste exactement les contrôles que nous exploitons. Combien de temps dure un projet pilote dans le secteur public? Le développement prend de 30 à 90 jours, comme chaque projet pilote que nous menons. L’évaluation de l’incidence et l’examen de la protection des renseignements personnels se font en parallèle dès la semaine zéro parce que nous les amorçons, plutôt qu’après la démonstration. L’essentiel du temps perdu dans un projet pilote public raté est un examen commencé trop tard. ## Commencez l’examen _dès le premier jour._ Une consultation gratuite de 30 minutes avec l’équipe senior nomme le flux de travail, le niveau d’incidence qu’il porterait, et ce qu’un projet pilote devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver une consultation →](https://www.strataigize.com/fr/audit/) Page en anglais : [/industries/public-sector/](https://www.strataigize.com/industries/public-sector/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/pricing/ Description: Fourchettes réelles : forfaits de croissance mobile à partir de 6 000 $ par mois, projets pilotes d’IA de 25 000 $ à 60 000 $, audit d’occasions à 7 500 $. [Accueil](https://www.strataigize.com/fr/) / Tarifs Tarifs # Ce que coûte un mandat avec Strataigize. La plupart des mandats vont de 6 000 $ à 25 000 $ par mois selon la portée. Le travail à portée fixe commence à 7 500 $, les projets pilotes à 25 000 $. Chaque chiffre ci-dessous est une vraie fourchette de départ. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Comment nous tarifons](https://www.strataigize.com/fr/pricing/#how-we-price) En un coup d’œil ## Tous les prix, _sur un seul écran._ Neuf mandats répartis sur quatre lignes de service. Le détail de chacun suit plus bas. | Mandat | Prix | Conditions | | --- | --- | --- | | Forfait de croissanceMarketing d’applications mobiles | Dès 6 000 $ par mois | De mois en mois\* | | Sprint de 30 joursMarketing d’applications mobiles | 9 000 $ fixe | Prix fixe, un seul livrable | | Audit d’occasions en IA, 2 semainesAgents et automatisations | 7 500 $ fixe | Prix fixe, crédité à un projet | | Projet pilote, 30 à 90 joursAgents et automatisations | 25 000 $ à 60 000 $ fixe | Prix fixe, seuil d’arrêt écrit | | Forfait de productionAgents et automatisations | Dès 8 000 $ par mois | De mois en mois\* | | Publicité payanteServices de croissance | Dès 5 000 $ par mois | De mois en mois\* | | Optimisation pour la recherche IAServices de croissance | Dès 5 000 $ par mois | De mois en mois\* | | Optimisation de site WebServices de croissance | Dès 4 000 $ par mois | De mois en mois\* | | Développement logicielServices de croissance | Dès 25 000 $ fixe | Prix fixe, cadré par projet | \* De mois en mois après les trois premiers mois. Les dépenses publicitaires sont distinctes et facturées directement par les plateformes; nous gérons à partir de 25 000 $ par mois en médias. Les montants sont en dollars américains. Marketing d’applications mobiles ## La croissance des applications, _tarifée au grand jour._ Deux portes d’entrée : un programme continu, ou un seul sprint borné sur ce qui plafonne la croissance aujourd’hui. Le détail du travail est sur la page [marketing d’applications mobiles (en anglais)](https://www.strataigize.com/services/mobile-app-marketing/). Forfait de croissance Dès 6 000 $ par mois Fourchette habituelle de 6 000 $ à 15 000 $ par mois Acquisition, optimisation des fiches et boucle créative pilotées comme un seul programme, à une cadence hebdomadaire. Une équipe senior nommée, pas trois fournisseurs. Sprint de 30 jours 9 000 $ fixe Refonte de l’ASO ou reconstruction des tests créatifs Un mandat borné sur ce qui plafonne votre croissance en ce moment. Vous gardez le livrable, qu’un forfait suive ou non. Les dépenses publicitaires sont distinctes et facturées directement par les plateformes, alors vous gardez vos propres comptes. Nous gérons à partir de 25 000 $ par mois en médias. Agents et automatisations ## L’audit, le pilote, _puis la production._ Une séquence délibérée, parce qu’acheter une construction complète avant d’avoir prouvé un seul flux de travail est la façon dont les budgets d’IA se consument. Les onze systèmes sont décrits en français dans le [catalogue des systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/). Audit d’occasions en IA, 2 semaines 7 500 $ fixe Crédité au projet si vous poursuivez Inventaire des flux de travail, calcul du rendement, décisions bâtir ou acheter, et une feuille de route de 90 jours. Remettez-la au fournisseur de votre choix, même si ce n’est pas nous. Projet pilote, 30 à 90 jours 25 000 $ à 60 000 $ fixe Un seul flux de travail borné, sur vos données Un flux de travail automatisé de bout en bout sur vos propres données, avec un indicateur de succès et un seuil d’arrêt convenus par écrit avant de commencer. Forfait de production Dès 8 000 $ par mois Exploitation et expansion du parc d’agents Surveillance, maintenance et expansion des agents déjà en service, avec les sorties vérifiées chaque mois contre des références. Services de croissance ## Acquisition, conversion _et construction._ Commencez par un seul, ou faites-les tourner ensemble. Les forfaits sont de mois en mois après les trois premiers mois, comme tout le reste de cette page. Publicité payante Dès 5 000 $ par mois Fourchette habituelle de 5 000 $ à 12 000 $ par mois Google, Meta, Apple Search Ads et ChatGPT Ads enchéris vers les revenus, avec la création testée dans la même boucle. Optimisation pour la recherche IA Dès 5 000 $ par mois Fourchette habituelle de 5 000 $ à 12 000 $ par mois Faites-vous citer dans ChatGPT, Claude, Perplexity, Gemini et le mode IA de Google, là où les acheteurs posent maintenant leurs questions. Optimisation de site Web Dès 4 000 $ par mois Fourchette habituelle de 4 000 $ à 10 000 $ par mois Référencement, optimisation des conversions et performance sur les pages qui portent déjà votre trafic à plus forte intention. Développement logiciel Dès 25 000 $ fixe Cadré par projet, à l’interne Sites, applications, tableaux de bord et les intégrations derrière eux. Bâtis à l’interne, pas sous-traités. Comment nous tarifons ## Des fourchettes, _pas un numéro de téléphone._ Nous publions des fourchettes parce que vous devriez pouvoir nous retenir ou nous écarter sans passer par un appel de vente. Le chiffre exact dépend de la portée, des intégrations et du temps que nous rendons à votre équipe. Ce qui ne change jamais : le travail à portée fixe est à prix fixe, les forfaits sont de mois en mois après les trois premiers mois, et vous êtes propriétaire de tout ce que nous bâtissons, y compris les agents. Questions ## Les tarifs, _en questions._ Pourquoi publiez-vous vos tarifs alors que les autres agences ne le font pas? Pour que vous puissiez nous retenir ou nous écarter en quatre-vingt-dix secondes, au lieu de subir un appel de découverte pour apprendre que nous sommes trop chers, ou pas assez. Des tarifs cachés protègent l’agence, pas l’acheteur. La contrepartie, c’est qu’une fourchette reste une fourchette : le chiffre exact dépend de la portée, du nombre de systèmes à intégrer et du temps que le travail rend à votre équipe. Que veut dire le seuil d’arrêt d’un projet pilote? Avant qu’un projet pilote commence, nous convenons par écrit d’un seul indicateur de succès et du point à partir duquel le pilote est jugé un échec. Si nous atteignons ce point, nous arrêtons et nous le disons, au lieu de vous vendre une phase deux. Cette règle existe parce que la seule vraie protection d’un acheteur contre un pilote qui ne finit jamais, c’est une règle d’arrêt convenue avant que quiconque soit investi dans le résultat. Exigez-vous de longs contrats? Non. Les forfaits sont de mois en mois après les trois premiers mois. Ces trois mois existent parce que l’ASO, les tests créatifs et la construction d’agents ne donnent pas une lecture juste en moins de temps. Le travail à portée fixe est exactement cela : un livrable défini à prix fixe, sans forfait rattaché. Qu’arrive-t-il aux agents si nous cessons de travailler ensemble? Vous êtes propriétaire de tout ce que nous bâtissons, y compris les agents, leurs consignes et leur configuration, et nous vous remettons les flux de travail, les accès et la documentation. La dépendance aux agents est le nouveau problème du site Web pris en otage, et nous ne jouons pas à ce jeu. Les dépenses publicitaires sont-elles incluses? Non. Elles sont distinctes et facturées directement par les plateformes, alors vous gardez vos propres comptes publicitaires et votre propre relation de facturation avec Meta, Google et les autres. Nos honoraires couvrent le travail. Nous gérons à partir de 25 000 $ par mois en médias. Dans quelle devise sont ces prix? En dollars américains, comme les prix publiés sur la page anglaise. C’est la même grille tarifaire pour les deux langues; seule la présentation change ici. ## Apportez-nous _une soumission concurrente._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior vous dira si le prix que vous avez en main est juste, que vous travailliez avec nous ou non. L’appel se tient en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ Description: Les services Strataigize : marketing d’applications mobiles, publicité payante, optimisation de site, recherche IA, agents et automatisation, développement. Ce que nous faisons # Marketing, automatisation et développement, sous un même toit. Une seule équipe les pilote contre un seul chiffre de revenus, pour que les leviers se renforcent au lieu de se faire concurrence. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Voir les services](https://www.strataigize.com/fr/services/#services) En bref ## Pas une pile de _fournisseurs spécialisés._ La plupart des problèmes de croissance ne tiennent pas à un seul canal. Ils fuient dans les coutures entre le spécialiste qui gère les annonces, celui qui bâtit la page et celui qui lit les données. Nous plaçons toute la chaîne de conversion sous une seule équipe et un seul chiffre de revenus, pour que l’acquisition, la conversion, la création et la mesure tirent dans la même direction. Commencez par le service qui rapporte le plus vite, puis étendez vers ceux qui s’appuient dessus. Services ## Choisissez votre _levier de croissance._ [ Applications mobiles ### Marketing d’applications mobiles Optimisation des fiches d’application (ASO), paywall, attribution et acquisition payante pour les applications grand public et les studios de jeux mobiles. Explorer (en anglais) →](https://www.strataigize.com/services/mobile-app-marketing/)[ Publicité payante ### Publicité payante Médias de performance et création testés comme une seule boucle, optimisés pour les revenus et non pour les clics. Explorer (en anglais) →](https://www.strataigize.com/services/paid-advertising/)[ Optimisation de site Web ### Optimisation du taux de conversion Pages, parcours et mesure travaillés ensemble pour que le trafic que vous payez déjà se transforme en revenus. Explorer (en anglais) →](https://www.strataigize.com/services/website-optimization/)[ Optimisation pour la recherche IA ### Optimisation pour les moteurs génératifs Faites citer votre marque dans les réponses de ChatGPT, Claude, Perplexity, Gemini et les aperçus IA de Google, avec l’entité, le contenu et les citations que ces moteurs reconnaissent. Explorer (en anglais) →](https://www.strataigize.com/generative-engine-optimization/)[ Conseil en IA ### Conseil et stratégie en IA L’étape de décision. Un inventaire chiffré des flux de travail, une liste courte notée et une feuille de route de 90 jours, tarifés pour tenir debout que nous bâtissions quelque chose ou non. Explorer (en anglais) →](https://www.strataigize.com/services/ai-consulting/)[ Agents et automatisations ### Automatisation des flux de travail par l’IA La couche des opérations. Des systèmes d’IA avec une personne dans la boucle qui retirent le travail répétitif à votre équipe, une approbation humaine sur tout ce qui compte et la gouvernance intégrée. Explorer (en anglais) →](https://www.strataigize.com/services/ai-automation-services/)[ Agents IA ### Développement d’agents IA La ligne de construction. Des agents IA sur mesure, cadrés un flux de travail borné à la fois, à prix fixe, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Explorer (en anglais) →](https://www.strataigize.com/services/ai-agent-development/)[ Solutions d’IA sur mesure ### Systèmes d’IA que nous bâtissons Le catalogue. Onze systèmes concrets, de la qualification des prospects et des agents de service à l’optimisation publicitaire, aux rapports, aux moteurs de contenu et à la vision par ordinateur, la plupart en production chez nous. Explorer →](https://www.strataigize.com/fr/services/ai-systems/)[ HubSpot et CRM ### Implantation de HubSpot et du CRM Un travail de CRM mené par la mesure. Formulaires, propriétés, attribution et rapports pour que chaque prospect porte le clic qui l’a créé. Explorer (en anglais) →](https://www.strataigize.com/services/hubspot-crm-implementation/)[ Développement logiciel ### Développement logiciel Sites, applications et intégrations bâtis par la même équipe qui pilote votre croissance, pour que le produit et le marketing avancent ensemble. Explorer (en anglais) →](https://www.strataigize.com/services/development-services/) La plupart des pages de service détaillées sont publiées en anglais. Les [onze systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) et notre approche pour le [gouvernement et le secteur public](https://www.strataigize.com/fr/industries/public-sector/) sont offerts en français. Notre façon de travailler ## Pourquoi une seule équipe _gagne._ Quatre fournisseurs possèdent chacun une tranche et personne ne possède le chiffre, alors le travail cale dans les transferts et chaque rapport blâme la partie en amont. Peu importe par quoi vous commencez, nous le pilotons de la même façon, et c’est la partie qui se cumule. 01 ### Une équipe, un chiffre Création, médias, données, produit et développement sous un même toit et un même compte de résultats. Une seule équipe est responsable du chiffre, alors personne ne peut se refiler le problème. 02 ### Commencer là où ça rapporte le plus vite Vous n’avez pas à tout acheter. Nous cadrons le service au retour le plus rapide, nous le prouvons, puis nous étendons vers ceux qui s’appuient dessus. 03 ### Mesurés sur les revenus Chaque mandat est jugé sur les revenus, le ROAS et la croissance, retracés jusqu’au résultat produit, pas sur les clics, les impressions ou l’activité. 04 ### Premiers sur ce qui fonctionne Nous faisons tourner notre propre agence avec l’IA et l’automatisation que nous déployons pour vous, alors vous obtenez l’avantage avant que le marché l’intègre dans ses prix. Questions ## Les services, _en questions._ Dois-je acheter tous les services? Non. La plupart des clients commencent par le service qui rapporte le plus vite, souvent la publicité payante, l’ASO ou l’optimisation des conversions, et étendent une fois qu’il a fait ses preuves. L’avantage d’une seule équipe, c’est que les services partagent leurs données et se renforcent, alors nous cadrons d’abord votre plus grande occasion. En quoi est-ce différent d’embaucher des spécialistes séparés? Les fournisseurs spécialisés optimisent leur propre tranche et se parlent rarement, alors les transferts fuient. Nous pilotons la création, les médias, les données, le produit et le développement comme une seule boucle contre un seul chiffre de revenus, et c’est de là que viennent l’effet cumulé et les résultats. Quel service me convient? Cela dépend d’où fuit votre croissance. Un appel d’audit gratuit de 30 minutes est la façon la plus rapide de le savoir : nous passons votre chaîne de conversion en revue en direct et nous pointons les leviers à plus fort impact avant tout argumentaire. Travaillez-vous sur mandat récurrent ou par projet? Les deux, selon le travail. Les programmes continus comme les médias payants, l’ASO et le référencement conviennent à un mandat récurrent; la construction d’une page d’atterrissage ou d’une automatisation se cadre en projet. Nous adaptons le modèle au résultat, pas l’inverse. Servez-vous les clients en français? Oui. L’équipe travaille surtout en anglais, et ces pages sont offertes en français pour les acheteurs canadiens qui préfèrent lire dans cette langue, y compris les équipes gouvernementales qui doivent servir les deux langues officielles. L’appel d’audit se tient en anglais. ## Vous ne savez pas quel service il vous faut? _Commencez par un audit._ Une consultation gratuite de 30 minutes sur votre chaîne de conversion pointe les leviers à plus fort impact. Aucun argumentaire avant que vous en voyiez la valeur. L’appel se tient en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/ Description: Onze systèmes d’IA sur mesure bâtis par Strataigize : agents de prospection et de service, optimisation publicitaire, rapports, contenu, vision par ordinateur. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / Systèmes d’IA Solutions d’IA sur mesure # Onze systèmes d’IA que nous bâtissons, dont la plupart font tourner notre propre entreprise. Chacun est décrit de la même façon : pour qui, ce qu’il fait, comment il est bâti, ce qu’une personne approuve encore, où nous l’exploitons nous-mêmes, et ce qu’il coûte. Pas d’atelier, pas de diaporama. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Voir les systèmes](https://www.strataigize.com/fr/services/ai-systems/#systems) En bref ## La question que chaque acheteur pose _et que la plupart des fournisseurs esquivent._ « Que ferait concrètement l’IA pour nous? » mérite une liste, pas un atelier. Voici la liste : onze systèmes avec une page chacun, bâtis comme notre propre entreprise est gérée. 9 des onze sont en production chez Strataigize aujourd’hui, et les deux qui ne le sont pas le disent sur leur propre page plutôt que d’emprunter la preuve des autres. Si vous n’avez pas encore décidé quoi bâtir, commencez par le [conseil en IA (en anglais)](https://www.strataigize.com/services/ai-consulting/), les deux premières semaines de chaque projet vendues comme un audit autonome. Si vous connaissez le flux de travail, la page sur le [développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) décrit le mandat, et les pages ci-dessous décrivent ce que vous obtiendriez. Le catalogue ## Choisissez le _flux de travail._ Ventes et accueil des demandes [ Fait tourner Strataigize aujourd’hui ### Agents de qualification des prospects Un agent IA de qualification lit chaque prospect entrant, l’enrichit à partir de sources publiques, le note selon des règles écrites par votre équipe, puis l’achemine ou réserve une rencontre. Le jugement reste à une personne. Le tri, non. Explorer →](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/)[ Fait tourner Strataigize aujourd’hui ### Agents de prospection sortante Un agent IA de vente repère les entreprises qui montrent qu’elles peuvent payer et qu’elles ont besoin de ce que vous vendez, trouve un vrai décideur avec une adresse utilisable légalement, et rédige une approche à laquelle un fondateur répondrait. L’envoi reste dans la loi et dans un budget quotidien. Explorer →](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/) Service et opérations [ Nouvelle ligne, projet pilote d’abord ### Agents de service à la clientèle Un agent IA de service à la clientèle répond à partir de votre documentation et des données de compte, cite la source de chaque réponse, exécute les actions courantes que vos systèmes permettent, et transmet tout ce qui est irréversible à une personne avec le fil complet joint. Explorer →](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/)[ Fait tourner Strataigize aujourd’hui ### Agents de traitement de documents Un agent IA de traitement de documents lit factures, contrats, demandes et formulaires, extrait les champs dont votre processus a besoin, les vérifie contre vos règles, écrit le dossier dans votre système, et envoie tout ce qu’il ne peut résoudre à une personne, la page surlignée. Explorer →](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/)[ Fait tourner Strataigize aujourd’hui ### Assistants de connaissances internes Un assistant de connaissances interne répond aux questions à partir de vos documents, politiques, billets et notes de réunion, cite le fichier et le passage, et dit quand il ne sait pas. Bâti pour la question qu’une nouvelle recrue pose trois fois par jour. Explorer →](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/)[ Fait tourner Strataigize aujourd’hui ### Agents d’exploitation en continu Un agent d’exploitation en continu exécute les tâches planifiées qu’une entreprise doit faire chaque jour, répond aux questions de l’équipe dans Slack, surveille les systèmes dont il est responsable, et garde un registre complet de ce qu’il a fait et pourquoi. Le nôtre fait tourner l’agence. Explorer →](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/) Marketing et croissance [ Fait tourner Strataigize aujourd’hui ### Systèmes d’optimisation publicitaire Un système IA d’optimisation publicitaire révise vos comptes Meta et Google selon un horaire, confirme la plage de dates et la fenêtre d’attribution avant de juger un chiffre, déplace les budgets par pas bornés, et transmet à une personne tout ce qui dépasse son autorité. Il gère nos comptes clients chaque jour. Explorer →](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/)[ Fait tourner Strataigize aujourd’hui ### Automatisation des rapports clients Un système de rapports recueille les faits de chaque plateforme sur laquelle un client diffuse, les publie sur une page privée par client derrière une connexion, et envoie l’interprétation à une personne pour approbation avant qu’un client la lise. Les faits sont autonomes. Le jugement ne l’est pas. Explorer →](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/)[ Fait tourner Strataigize aujourd’hui ### Moteurs de contenu Un moteur de contenu choisit ses sujets à partir de la demande de recherche et des réponses IA, rédige selon une norme écrite, rejette ses propres brouillons sur toute affirmation non vérifiée, publie à une cadence mesurée, et mesure chaque article jusqu’aux prospects qualifiés qu’il a produits. Le volume est plafonné. L’objectif est des clients à long terme. Explorer →](https://www.strataigize.com/fr/services/ai-systems/content-engines/) Issus de la recherche [ Nouvelle ligne, projet pilote d’abord ### Systèmes de vision par ordinateur Des systèmes de vision par ordinateur sur mesure, dirigés par notre scientifique en chef en IA, dont la recherche doctorale a montré tout ce qu’un grand modèle préentraîné peut faire pour une nouvelle tâche visuelle avant que quiconque étiquette un exemple. Cette recherche est maintenant notre façon de cadrer les systèmes d’inspection, de documents, de vidéo et de mesure. Explorer →](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/)[ Fait tourner Strataigize aujourd’hui ### Serveurs MCP et interfaces appelables par des agents Un serveur MCP, une API d’outils et une interface lisible par machine permettent à ChatGPT, à Claude et aux agents qu’utilisent vos clients d’interroger votre catalogue, de vérifier une disponibilité, d’obtenir un devis ou d’amorcer une réservation, chaque outil étant borné, limité en débit et consigné. Nous en exploitons un pour notre propre entreprise. Explorer →](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/) Comment chacun est bâti ## Quatre règles, _sans exception._ Gartner prévoit que plus de 40 pour cent des projets d’IA agentique seront annulés d’ici la fin de 2027, pour des raisons de cadrage, de mesure et de gouvernance plutôt que de modélisation. Ces quatre règles sont le cadrage, la mesure et la gouvernance. 01 ### Un seul flux de travail borné Un système est cadré sur une tâche avec une entrée claire et une sortie vérifiable. La plateforme, s’il y en a une, vient de l’empilement de flux de travail qui ont fait leurs preuves, jamais de son achat en premier. 02 ### L’évaluation avant le temps gagné Un jeu étiqueté à la main de vos vrais prospects, documents, billets ou images est convenu d’abord, et le système est mesuré contre lui avant que quiconque parle d’une heure gagnée. 03 ### Une personne approuve l’irréversible Remboursements, envois, mouvements de budget hors des bornes, écritures dans un système de référence : chacun commence derrière une étape humaine, et le taux d’approbation décide quand l’étape peut bouger. 04 ### Consigné et réversible Chaque action porte son raisonnement et peut être annulée. N’importe qui dans votre équipe peut lire pourquoi le système a fait ce qu’il a fait, et révoquer son accès en quelques minutes. Qui les bâtit ## La recherche d’un côté, _la production de l’autre._ Chaque système est approuvé par deux personnes : le scientifique qui décide ce qu’un modèle peut et ne peut pas faire de façon fiable, et l’opérateur qui fait tourner des automatisations bornées sur de vrais comptes clients chaque jour depuis 2022. [![Ian McGavin, Cofondateur et directeur marketing, Strataigize](https://www.strataigize.com/team/ian.jpg) Cofondateur et directeur marketing ### Ian McGavin Il bâtit l’IA qui fait tourner l’entreprise, écrit un plan défendable, et vous fait nommer quand on demande à ChatGPT qui embaucher. Profil complet → ](https://www.strataigize.com/fr/about/team/ian/)[![Eric Hedlin, Scientifique en chef, IA, Strataigize](https://www.strataigize.com/team/eric.jpg) Scientifique en chef, IA ### Eric Hedlin, Ph. D. Il approuve chaque système d’IA pour qu’il tienne en production, avec une référence, pas une autre démo qui meurt le lundi. Profil complet → ](https://www.strataigize.com/fr/about/team/eric/) Gouvernement et secteur public ## Alignés sur la façon dont _les ministères achètent._ Services publics et Approvisionnement Canada achète l’IA par sa Liste de fournisseurs en intelligence artificielle, qui classe l’IA en trois catégories selon le résultat d’affaires et qualifie les fournisseurs par tranches de valeur de contrat. Chaque système ici entre dans l’une des trois catégories, et notre page sur le secteur public couvre le reste de ce qu’un examen demandera : la Directive sur la prise de décisions automatisée, l’évaluation de l’incidence algorithmique, la résidence des données au Canada et un fournisseur canadien. ### Perspectives et modélisation prédictive [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/) ### Interactions machine [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/) ### Automatisation cognitive [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/) [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Tarifs ## Publiés, _pas cachés._ Chaque projet commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez. Un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, de 25 000 $ à 60 000 $ à prix fixe, avec un indicateur de succès écrit et un seuil d’arrêt. L’exploitation d’un système en production est un forfait à partir de 8 000 $ par mois, qui couvre la surveillance, la maintenance et l’expansion. Les programmes d’entreprise qui comportent un examen de sécurité et de conformité coûtent plus, et le système d’optimisation publicitaire est inclus dans nos forfaits de médias payants. Les prix sont en dollars américains. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Apportez la soumission d’un concurrent à l’appel et nous vous dirons si elle est juste. Preuves ## Les systèmes qui nous font tourner, _documentés._ Les deux études de cas qui décrivent ces systèmes en production chez nous sont publiées en anglais : [l’opérateur autonome qui fait tourner notre agence](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) et [comment notre agence utilise des agents IA pour automatiser le travail répétitif](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/). Questions ## Les systèmes d’IA sur mesure, _en questions._ Qu’est-ce qu’une solution d’IA sur mesure? Un système bâti autour d’un de vos flux de travail plutôt qu’un produit auquel vous vous abonnez : il lit vos données, suit des règles écrites par votre équipe, agit dans vos systèmes, et est évalué contre vos propres exemples. Le modèle est la plus petite partie. L’intégration, le jeu d’évaluation et la gouvernance sont là où se trouve le travail, et là où la valeur tient. Comment décidez-vous quel système bâtir en premier? L’audit d’occasions en IA de 7 500 $ inventorie vos flux de travail, chiffre chacun en heures multipliées par la fréquence, et les classe par retour sur investissement et par risque. Le premier projet est habituellement un flux de travail interne, répétitif et riche en règles qui touche plusieurs systèmes, parce que ceux-là rapportent plus qu’un robot conversationnel destiné aux clients et échouent de façon plus sûre. Bâtissez-vous sur OpenAI, Anthropic ou des modèles ouverts? Selon le flux de travail. Nos propres agents en production tournent sur Claude. Certains flux de travail sont mieux servis par un modèle plus petit ou ouvert, et certaines données ne peuvent pas du tout quitter votre environnement. L’audit nomme le modèle pour chaque flux de travail et la raison, et vous possédez les invites, le code et le jeu d’évaluation dans tous les cas. ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme votre flux de travail le plus rentable et ce que son automatisation devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Entreprise canadienne qui cherche du financement? [Comment fonctionne le programme LIFT de la BDC (en anglais)](https://www.strataigize.com/bdc-lift-program/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/ Description: Des systèmes IA qui révisent vos comptes Meta et Google, déplacent les budgets dans des bornes écrites, consignent chaque changement et ne suspendent rien. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Systèmes d’optimisation publicitaire Marketing et croissance # Des budgets déplacés dans des bornes écrites, chaque changement consigné. Un système IA d’optimisation publicitaire révise vos comptes Meta et Google selon un horaire, confirme la plage de dates et la fenêtre d’attribution avant de juger un chiffre, déplace les budgets par pas bornés, et transmet à une personne tout ce qui dépasse son autorité. Il gère nos comptes clients chaque jour. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les marques qui dépensent 25 000 $ par mois et plus sur Meta et Google 02 Les équipes médias internes qui veulent couvrir les nuits et les fins de semaine sans céder le contrôle 03 Les agences qui veulent une politique d’optimisation écrite plutôt que l’humeur d’un acheteur Ce qu’il fait ## Systèmes d’optimisation publicitaire, _tâche par tâche._ Vérifier ### Vérifie d’abord la fenêtre Aucun chiffre n’est jugé avant que sa plage de dates et sa fenêtre d’attribution soient confirmées, parce que les jours récents sous-déclarent et continuent de mûrir pendant une semaine. Le système énonce les deux avec chaque recommandation. Déplacer ### Déplace les budgets par pas bornés Hausses et baisses sont plafonnées par pas et par jour dans une politique que vous signez. Une campagne qui franchit toutes les portes de performance ne peut quand même pas dépasser sa borne. Retenir ### Ne met jamais une annonce en pause Mettre en pause, archiver, ramener un budget à zéro ou fixer une date de fin est hors de l’autorité du système, quel que soit le niveau de preuve. Une annonce morte devient une recommandation à une personne. Consigner ### Consigne et renverse Chaque changement est écrit avec son raisonnement et réversible. N’importe qui dans votre équipe peut lire pourquoi un budget a bougé mardi dernier à six heures du matin. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Écrire la politique Bornes par pas et par jour, portes qu’un changement doit franchir, ce qui est transmis, et la référence contre laquelle chaque borne est mesurée. Signée avant que le système touche un compte. 02 ### Observation en lecture seule Le système recommande, votre acheteur décide, et chaque désaccord est revu. Il gagne l’accès en écriture en s’accordant avec votre meilleur acheteur, pas en étant confiant. 03 ### Autonomie bornée Les pas à l’intérieur des bornes s’exécutent et sont vérifiés après chaque écriture. Tout ce qui les dépasse est une proposition, arithmétique jointe. 04 ### Post-mortem hebdomadaire Tout changement fait à la main par une personne entre deux exécutions est traité comme un échec du système. Le journal nomme la porte qui l’a arrêté et ce qui devrait changer. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ C’est ainsi que les comptes clients de Strataigize sont révisés les nuits et les fins de semaine. Les optimiseurs tournent dans des bornes écrites, vérifient la fenêtre d’attribution avant chaque jugement, consignent chaque changement, et ont l’interdiction, dans le code, de suspendre la diffusion. Quand une personne doit faire un changement à la main entre deux exécutions, le journal le consigne comme un échec du système et nomme la porte qui l’a arrêté. [Ian McGavin, qui les a écrits](https://www.strataigize.com/fr/about/team/ian/) Gouvernance ## Ce qu’une personne _approuve encore._ - Les pas de budget sont plafonnés dans une politique que vous signez, et le système ne peut élargir ses propres bornes - Mettre en pause ou retirer quoi que ce soit est hors de son autorité, quel que soit le niveau de preuve - Chaque changement est consigné avec son raisonnement et réversible, et l’accès aux plateformes est accordé par le client et révocable Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Inclus dans nos forfaits de médias payants (à partir de 6 000 $ par mois), ou en projet autonome de 25 000 $ à 60 000 $ à prix fixe. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. Les dépenses publicitaires sont distinctes et facturées par les plateformes; nous gérons à partir de 25 000 $ par mois en médias. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Systèmes d’optimisation publicitaire, _en questions._ Avons-nous encore besoin d’un acheteur média? Oui, pour les décisions qui ne sont pas de l’arithmétique : la création, l’offre, la stratégie d’audience et le moment de tester quelque chose de nouveau. Le système prend la vérification quotidienne des bornes et les déplacements de budget, la part qu’un acheteur fait à six heures un dimanche matin, si elle se fait. Quelles plateformes publicitaires couvre-t-il? Meta et Google Ads aujourd’hui, par leurs API officielles avec un accès accordé par le client que vous pouvez révoquer. Les autres plateformes restent en lecture seule tant qu’un chemin d’écriture n’a pas mérité les mêmes garde-fous. Peut-il tourner sur nos comptes si nous gardons notre agence? Oui. Il lit et écrit par l’accès que vous accordez, à l’intérieur de la politique que vous signez, et son journal est lisible par quiconque gère le compte. Plusieurs équipes s’en servent comme quart de nuit pour un acheteur en qui elles ont déjà confiance. Voir aussi ## Où ce système _se rattache._ [Publicité payante (en anglais)](https://www.strataigize.com/services/paid-advertising/) · [Automatisation de flux de travail par IA (en anglais)](https://www.strataigize.com/services/ai-automation-services/) · [Automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Perspectives et modélisation prédictive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/ad-optimization-systems/](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/ Description: Des serveurs MCP qui laissent les assistants IA interroger, chiffrer et réserver votre entreprise par des outils bornés et consignés. Nous exploitons le nôtre. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Serveurs MCP et interfaces appelables par des agents Issus de la recherche # Laissez un assistant IA appeler votre entreprise sans le laisser la diriger. Un serveur MCP, une API d’outils et une interface lisible par machine permettent à ChatGPT, à Claude et aux agents qu’utilisent vos clients d’interroger votre catalogue, de vérifier une disponibilité, d’obtenir un devis ou d’amorcer une réservation, chaque outil étant borné, limité en débit et consigné. Nous en exploitons un pour notre propre entreprise. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les entreprises dont les clients demandent déjà à un assistant IA avant de chercher 02 Les entreprises de produits qui veulent que leurs données soient interrogées par des agents à leurs conditions plutôt qu’extraites à leur insu 03 Les équipes qui ont besoin d’outils internes qu’un assistant peut appeler en sécurité : lire un prix, ouvrir un billet, vérifier une plage Ce qu’il fait ## Serveurs MCP et interfaces appelables par des agents, _tâche par tâche._ Exposer ### Expose des outils bornés Chaque outil fait une chose qu’un assistant devrait être autorisé à faire : lire un prix, vérifier une plage, chiffrer un travail, ouvrir un billet. Rien de ce qu’un assistant ne devrait pas faire n’existe pour être appelé. Décrire ### Décrit l’entreprise aux machines llms.txt, données structurées, une interface WebMCP sur le site et un point d’accès MCP public, pour qu’un assistant trouve le bon outil au lieu de deviner à partir d’une page. Protéger ### Protège chaque appel Authentification au besoin, limites de débit, validation des entrées, et un journal de qui a appelé quoi avec quels arguments. L’erreur d’un assistant est contenue à une action bornée. Convertir ### Convertit le trafic des assistants Un devis renvoyé à un assistant porte un lien qu’une personne peut compléter. L’assistant a fait la découverte. Votre entonnoir fait toujours la conclusion. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Choisir les premiers outils Les trois ou quatre questions qu’un assistant est le plus susceptible de poser à votre sujet, lues à partir de l’API que vous avez déjà. Les outils de lecture d’abord, toujours. 02 ### Bâtir et publier le serveur Un point d’accès MCP avec une liste d’outils, des schémas d’entrée, des limites de débit et des journaux, plus les interfaces côté site qui permettent aux assistants de le découvrir. 03 ### Observer ce qui est appelé Le journal des vrais appels d’assistants est la recherche produit qu’aucun cahier des charges ne vous donne. Les outils que personne n’appelle sont retirés. Les outils appelés avec les mauvais arguments reçoivent de meilleurs schémas. 04 ### Ajouter les actions d’écriture derrière une personne Les réservations, les devis et les billets qui créent des obligations sont ajoutés en dernier, avec une authentification et une étape humaine pour tout ce qui est irréversible. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ mcp.strataigize.com est notre propre serveur MCP public : un agent IA peut interroger directement nos services, nos tarifs et nos études de cas. Ce site publie aussi un llms.txt, un index en texte intégral pour les systèmes de récupération, et une interface WebMCP. En exploiter un est ce qui nous a appris quels outils un assistant appelle réellement, la partie qu’aucun cahier des charges ne dit. [Votre entreprise devrait-elle être appelable par des agents? (en anglais)](https://www.strataigize.com/insights/should-your-business-be-agent-callable/) Gouvernance ## Ce qu’une personne _approuve encore._ - Chaque outil est borné à une action, et tout ce qui est irréversible se trouve derrière une étape humaine - Chaque appel est validé, limité en débit et consigné avec son appelant et ses arguments - Les outils peuvent être retirés en quelques minutes, et le serveur peut exiger une authentification par outil Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. Un premier serveur avec une poignée d’outils de lecture sur une API existante se situe au bas de la fourchette. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Serveurs MCP et interfaces appelables par des agents, _en questions._ Qu’est-ce qu’un serveur MCP? Un serveur qui parle le Model Context Protocol, la norme ouverte que les assistants IA utilisent pour appeler des outils externes. Il publie une liste d’outils avec leurs entrées, et un assistant comme Claude ou ChatGPT peut les appeler pendant une conversation. Pour une entreprise, c’est la différence entre un assistant qui lit à votre sujet et un assistant qui agit avec vous. Est-il sécuritaire de laisser des agents IA appeler nos systèmes? Il est sécuritaire de les laisser appeler les outils que vous choisissez d’exposer, avec les limites que vous fixez. Le risque vit dans les outils qui font trop. Nous bornons chaque outil à une action, validons chaque entrée, limitons et consignons chaque appel, et gardons tout ce qui est irréversible derrière une étape humaine. Combien de temps prend le développement d’un serveur MCP? Un premier serveur avec une poignée d’outils de lecture se livre en deux à six semaines par-dessus une API que vous avez déjà. Ajouter des actions d’écriture, l’authentification et une inscription publique prend à peu près autant. L’audit vous dit quels outils valent la peine d’être exposés en premier. Voir aussi ## Où ce système _se rattache._ [Un assistant IA peut-il acheter chez vous? (en anglais)](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/) · [La croissance menée par des agents (en anglais)](https://www.strataigize.com/insights/agent-led-growth/) · [Développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Interactions machine. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/agent-callable-surfaces/](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/ Description: Un agent IA d’exploitation en continu : tâches planifiées, réponses à l’équipe dans Slack, journal complet; une personne pour l’irréversible. Il gère l’agence. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Agents d’exploitation en continu Service et opérations # Un opérateur qui travaille pendant que l’équipe dort, et qui peut montrer son travail le matin. Un agent d’exploitation en continu exécute les tâches planifiées qu’une entreprise doit faire chaque jour, répond aux questions de l’équipe dans Slack, surveille les systèmes dont il est responsable, et garde un registre complet de ce qu’il a fait et pourquoi. Le nôtre fait tourner l’agence. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les fondateurs dont les soirées sont le service des opérations 02 Les équipes des opérations avec une douzaine de tâches récurrentes qui vivent dans la tête d’une seule personne 03 Les entreprises qui veulent un agent sur un serveur qui reste allumé quand tous les portables sont fermés Ce qu’il fait ## Agents d’exploitation en continu, _tâche par tâche._ Exécuter ### Exécute les tâches quotidiennes Rapports tirés, comptes rendus écrits, dossiers rapprochés, fichiers déplacés, rappels envoyés : le travail planifié qu’une personne fait à sept heures du matin ou ne fait pas du tout. Répondre ### Répond à l’équipe là où elle travaille Des questions dans Slack sur ce qui s’est passé, ce qui est dû et où se trouve telle chose, répondues à partir des systèmes auxquels il a un accès en lecture, avec la source. Surveiller ### Surveille ses responsabilités Des chaînes qui n’ont pas tourné, des flux devenus périmés, un chiffre qui a trop bougé : signalés à une personne avant d’atteindre un client. Consigner ### Consigne tout ce qu’il fait Une norme : l’agent connaît sa propre activité sans trou. Chaque action et chaque message sont consignés, et une personne peut reconstituer n’importe quelle journée à partir du journal. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Lister le travail récurrent Chaque tâche qui revient chaque jour ou chaque semaine, qui la fait, ce qu’elle lit, ce qu’elle écrit, et ce qui tourne mal quand on la saute. L’agent prend celles qui ont une entrée claire et une sortie vérifiable. 02 ### Accorder l’accès étroitement Accès en lecture large, accès en écriture par système et par action, avec les identifiants dans un coffre géré que l’agent ne peut pas afficher. Tout ce qui dépense de l’argent ou écrit à un client est une proposition. 03 ### Tourner sur un serveur, pas sur un poste Un serveur privé virtuel, votre compte infonuagique ou un conteneur dans votre centre de données, pour que l’agent soit allumé quand les portables sont fermés. Chaque fichier qu’il modifie porte une copie de sauvegarde et un retour arrière d’une ligne. 04 ### Revoir le journal chaque semaine Une règle qui se déclenche chaque jour est une règle brisée. Un garde-fou qui refuse à tort est pire que le bogue qu’il protège. La revue hebdomadaire retire au moins autant qu’elle ajoute. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ Chuck est l’agent en continu qui gère les opérations de Strataigize depuis un serveur allumé quand tous les portables sont fermés. Il exécute des tâches planifiées, parle à l’équipe dans Slack et rédige les comptes rendus quotidiens. Il nous a aussi appris les règles dures de cette page : un garde-fou qui refuse à tort est pire que le bogue, une alerte qui se déclenche chaque jour est une alerte brisée, et une règle qui vit ailleurs que dans le chemin de code qui l’exécute finira par être sautée. [Chuck, l’opérateur qui fait tourner notre agence (en anglais)](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Gouvernance ## Ce qu’une personne _approuve encore._ - Accès en lecture large, accès en écriture étroit, accordé par système et révocable - Tout ce qui dépense de l’argent, écrit à un client ou modifie un identifiant est proposé à une personne, jamais exécuté - Chaque fichier qu’il modifie porte une copie de sauvegarde et un retour arrière d’une ligne, et son journal est complet par norme Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Agents d’exploitation en continu, _en questions._ Qu’est-ce qu’un agent IA d’exploitation? Un agent qui tourne en continu sur un serveur, fait le travail récurrent d’une entreprise selon un horaire, répond à l’équipe à partir des systèmes qu’il peut lire, surveille ce dont il est responsable, et écrit tout ce qu’il a fait. C’est la différence entre une automatisation et un collègue qui se trouve à être un logiciel. Sur quoi tourne-t-il? Sur un serveur allumé quand vos portables ne le sont pas : un serveur privé virtuel, votre compte infonuagique ou un conteneur dans votre centre de données, jamais le poste de quelqu’un. Il se connecte à Slack, au calendrier, au courriel, au CRM et aux outils dont il a besoin par des API, avec des identifiants tenus dans un coffre géré qu’il ne peut pas afficher. En quoi est-ce différent de Zapier ou de Make? Les outils d’automatisation exécutent des étapes fixes quand un déclencheur se produit. Un agent d’exploitation lit, décide dans des bornes, rédige ce qu’il a trouvé, et demande quand il n’est pas sûr. Les deux ont leur place. L’agent est pour le travail qui demande du jugement entre les étapes, et il est tenu à une norme de journalisation bien plus stricte. Voir aussi ## Où ce système _se rattache._ [Automatisation de flux de travail par IA (en anglais)](https://www.strataigize.com/services/ai-automation-services/) · [Développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) · [Forfait de production IA (en anglais)](https://www.strataigize.com/offers/production-retainer/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Automatisation cognitive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/autonomous-operations-agents/](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/ Description: Des rapports clients automatisés : les faits de chaque campagne recueillis chaque semaine, une page privée par client, et le jugement approuvé par une personne. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Automatisation des rapports clients Marketing et croissance # Le rapport de chaque client, chaque semaine, avec une personne entre les faits et le conseil. Un système de rapports recueille les faits de chaque plateforme sur laquelle un client diffuse, les publie sur une page privée par client derrière une connexion, et envoie l’interprétation à une personne pour approbation avant qu’un client la lise. Les faits sont autonomes. Le jugement ne l’est pas. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les agences qui assemblent des présentations clients à la main chaque lundi 02 Les équipes de franchises, multisites et multimarques qui rapportent les mêmes indicateurs pour chaque unité 03 Les programmes qui rendent des comptes à un bailleur de fonds, à un conseil d’administration ou à un conseil municipal selon une cadence fixe Ce qu’il fait ## Automatisation des rapports clients, _tâche par tâche._ Recueillir ### Recueille sur chaque plateforme Plateformes publicitaires, analytique, CRM et boutiques d’applications, en lecture seule, selon un horaire, chaque chiffre portant sa plage de dates et sa maturité : définitif, ou encore en train de se remplir. Normaliser ### Applique une norme écrite Quels indicateurs chaque famille de campagnes rapporte, quelles fenêtres, comment un chiffre est classé, et quand un chiffre est trop jeune pour être jugé. La norme est un document, et changer le rapport consiste à le modifier. Publier ### Publie sur une page privée Une page par client derrière une connexion, conçue pour être lue sur un téléphone, les sources listées au bas. Pas de présentation, pas de pièce jointe, pas de confusion de versions. Filtrer ### Fait passer le jugement par une personne Ce que les chiffres signifient et ce qu’il faut faire ensuite n’atteignent la page qu’après l’approbation d’une personne nommée. Si un client devait être publié avec moins de faits que la semaine précédente, toute l’exécution s’arrête. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Écrire la norme d’abord Chaque famille de campagnes que vous menez, les indicateurs que chacune rapporte, les fenêtres qui les rendent comparables, et la règle de maturité qui dit quand un chiffre est définitif. 02 ### Brancher les sources Accès en lecture seule à chaque plateforme, accordé par vous, avec les identifiants dans un coffre géré. Rien dans la chaîne ne peut écrire dans un compte publicitaire. 03 ### Publier derrière une connexion Une page par client, prérendue à partir d’une charge chiffrée, derrière une couche d’accès qui envoie un code à usage unique par courriel. Les requêtes anonymes sont refusées, et le refus est testé à chaque exécution. 04 ### Acheminer le jugement à une personne L’interprétation et les recommandations sont rédigées, puis approuvées par une personne nommée avant d’atteindre la page d’un client. Une exécution qui amincirait les faits d’un client s’arrête et demande pourquoi. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ Chaque client de Strataigize a une page de rapport sur ce site, derrière une connexion, rafraîchie chaque semaine par ce système. La norme derrière lui a été écrite d’abord : quels indicateurs chaque famille de campagnes rapporte et les règles de maturité qui décident quand un chiffre peut être jugé. La chaîne est en lecture seule sur chaque compte, ne contacte jamais un client, et refuse de publier une exécution qui laisserait un client avec moins de faits mesurés que la précédente. [Analytique et suivi (en anglais)](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) Gouvernance ## Ce qu’une personne _approuve encore._ - Lecture seule sur chaque plateforme; la chaîne ne détient aucun identifiant capable de modifier une campagne - Le jugement et les recommandations n’atteignent une page client qu’après l’approbation d’une personne nommée - Une exécution qui publierait un client avec moins de faits mesurés que la précédente arrête toute la publication Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Automatisation des rapports clients, _en questions._ Les rapports peuvent-ils porter notre marque ou être intégrés? Oui. Les pages sont statiques, prérendues par client à partir d’une charge chiffrée, et placées derrière une couche d’accès qui envoie un code à usage unique par courriel. Elles peuvent vivre sur votre domaine avec votre marque, et un client peut recevoir un lien qui ne fonctionne que pour son adresse. En quoi est-ce différent de Looker Studio ou de Databox? Ce sont deux bons tableaux de bord, et les deux laissent le jugement à qui les ouvre. Ce que nous bâtissons ajoute la norme (ce qui peut être comparé à quoi), les règles de maturité (ce qui est définitif), l’arrêt quand des faits manquent, et l’étape d’approbation entre les chiffres et le conseil. Si vous n’avez besoin que de graphiques, achetez le tableau de bord. Combien coûte l’automatisation des rapports clients? Les mêmes fourchettes que chaque système ici : un audit de 7 500 $ qui écrit la norme de rapport pour vos familles de campagnes, puis un projet pilote de 25 000 $ à 60 000 $ à prix fixe. L’exploitation est un forfait de production à partir de 8 000 $ par mois. Voir aussi ## Où ce système _se rattache._ [Analytique et suivi (en anglais)](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) · [Systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/) · [Implantation HubSpot et CRM (en anglais)](https://www.strataigize.com/services/hubspot-crm-implementation/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Perspectives et modélisation prédictive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/client-reporting-automation/](https://www.strataigize.com/services/ai-systems/client-reporting-automation/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/ Description: Des solutions de vision par ordinateur sur mesure dirigées par un docteur publié à NeurIPS et à CVPR : inspection, images de documents, vidéo et points clés. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Systèmes de vision par ordinateur Issus de la recherche # Des systèmes de vision bâtis sur des modèles préentraînés, avec moins d’étiquettes que vous ne le pensez. Des systèmes de vision par ordinateur sur mesure, dirigés par notre scientifique en chef en IA, dont la recherche doctorale a montré tout ce qu’un grand modèle préentraîné peut faire pour une nouvelle tâche visuelle avant que quiconque étiquette un exemple. Cette recherche est maintenant notre façon de cadrer les systèmes d’inspection, de documents, de vidéo et de mesure. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les fabricants, les services publics et les exploitants qui inspectent des pièces, des actifs ou des sites à partir d’images et de vidéos 02 Les organisations qui numérisent des archives, des formulaires et des pièces d’identité où c’est l’image, pas la couche de texte, qui porte l’information 03 Les produits de sport, de santé et d’entraînement qui doivent mesurer la posture, des points clés ou le mouvement à partir de caméras ordinaires Ce qu’il fait ## Systèmes de vision par ordinateur, _tâche par tâche._ Inspecter ### Inspection et surveillance visuelles Défauts, usure, occupation et changements détectés à partir de caméras fixes, de drones ou de photos prises à la main, avec un jeu d’évaluation étiqueté qui dit à quelle fréquence le système a raison avant qu’on lui fasse confiance. Lire ### Compréhension d’images de documents Mise en page, tableaux, timbres, écriture manuscrite et signatures lus à partir de numérisations et de photos là où la reconnaissance de caractères seule échoue, pour alimenter les agents de traitement de documents. Mesurer ### Posture, points clés et correspondance Posture du corps, points clés d’objets et appariement de points entre images et trames : les problèmes derrière l’analyse du mouvement, l’ajustement, le suivi et la réalité augmentée. Les méthodes publiées de notre responsable trouvent des points clés sans données d’entraînement étiquetées à la main. Adapter ### Adaptation de modèles de fondation Des modèles de vision et de diffusion préentraînés adaptés à votre domaine avec le plus petit jeu étiqueté qui atteint l’exactitude visée, et une réponse mesurée à la question de savoir si un modèle plus petit et moins cher suffirait. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Le jeu d’évaluation d’abord Un échantillon de vos images, étiqueté à la main avec votre équipe, devient le chiffre contre lequel le système est jugé. Il est convenu avant qu’un modèle soit choisi. 02 ### Référence avec des modèles préentraînés Détection, segmentation, vision-langage et caractéristiques issues de la diffusion sont exécutées contre le jeu sans entraînement. Souvent, cette référence fait déjà la plus grande partie du chemin. 03 ### N’adapter que là où ça manque Ajustement fin, réglage d’invites ou petit jeu étiqueté, choisis selon l’écart laissé par la référence et le coût pour le combler. La courbe d’exactitude est montrée avant d’acheter plus d’étiquetage. 04 ### Déployer là où sont les données Sur l’appareil, sur votre matériel ou dans une région infonuagique canadienne, avec une surveillance de la dérive qui réexécute le jeu d’évaluation selon un horaire. Où nous en sommes ## Ce que nous exploitons _aujourd’hui._ Cette ligne est dirigée par Eric Hedlin, Ph. D., notre scientifique en chef en IA. Ses articles en premier auteur à NeurIPS 2023 et à CVPR 2024 ont montré qu’un modèle de diffusion préentraîné sait déjà où se trouvent les points correspondants entre deux images et où se situent les points clés d’un objet, sans exemple étiqueté, et son article à CVPR 2025, écrit avec des coauteurs de Qualcomm AI Research, a rendu l’adaptation des grands modèles moins coûteuse à entraîner. Nous n’avons pas encore publié d’étude de cas client en vision par ordinateur. Les premiers projets sont cadrés comme des pilotes, le jeu d’évaluation et le seuil d’arrêt écrits avant le début des travaux, ce qui est la façon dont chaque autre ligne de cette page a gagné ses études de cas. [Eric Hedlin, Ph. D., scientifique en chef en IA](https://www.strataigize.com/fr/about/team/eric/) Gouvernance ## Ce qu’une personne _approuve encore._ - Un jeu d’évaluation étiqueté par votre équipe décide si le système est livré, pas une démonstration - Les images de personnes sont traitées selon une évaluation écrite des facteurs relatifs à la vie privée, et les visages ne sont pas identifiés à moins que le cas d’usage, la loi et vous ne l’exigiez tous - Les modèles peuvent tourner sur votre matériel ou dans une région infonuagique canadienne pour que les images ne quittent jamais votre contrôle Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. Les caméras, le matériel et le temps d’étiquetage sont tarifés séparément et par écrit. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Systèmes de vision par ordinateur, _en questions._ De combien de données étiquetées avons-nous besoin? Moins que la plupart des fournisseurs ne vous le diront, et la réponse exacte se mesure dans les deux premières semaines. Les modèles préentraînés portent l’essentiel du savoir visuel. Quelques centaines d’exemples étiquetés sont un point de départ courant pour une tâche étroite, et certaines tâches n’en demandent aucun. Quel que soit le nombre, vous voyez la courbe d’exactitude avant de payer plus d’étiquetage. Bâtissez-vous sur PyTorch, YOLO ou des API de vision infonuagiques? PyTorch pour tout ce que nous entraînons, et les familles préentraînées qui conviennent à la tâche : modèles de détection et de segmentation, modèles vision-langage, et caractéristiques issues de la diffusion là où les étiquettes sont rares. Les API de vision infonuagiques sont utilisées lorsqu’elles atteignent la barre et que les données peuvent quitter votre environnement. Sinon, le modèle tourne sur votre matériel. Combien coûte un projet de vision par ordinateur? Les mêmes fourchettes que chaque projet d’IA ici : un audit de 7 500 $ qui produit le plan d’évaluation, puis un projet pilote de 25 000 $ à 60 000 $ à prix fixe sur 30 à 90 jours. Les caméras, le matériel et le temps d’étiquetage sont tarifés séparément et par écrit. Voir aussi ## Où ce système _se rattache._ [Eric Hedlin, scientifique en chef en IA](https://www.strataigize.com/fr/about/team/eric/) · [Développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) · [Agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Perspectives et modélisation prédictive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/computer-vision-systems/](https://www.strataigize.com/services/ai-systems/computer-vision-systems/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/content-engines/ Description: Un moteur de contenu IA planifié sur la demande de recherche et les réponses IA; il rejette toute affirmation non vérifiée et mesure chaque article au prospect. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Moteurs de contenu Marketing et croissance # Du contenu mesuré jusqu’au prospect, pas au nombre de mots. Un moteur de contenu choisit ses sujets à partir de la demande de recherche et des réponses IA, rédige selon une norme écrite, rejette ses propres brouillons sur toute affirmation non vérifiée, publie à une cadence mesurée, et mesure chaque article jusqu’aux prospects qualifiés qu’il a produits. Le volume est plafonné. L’objectif est des clients à long terme. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les entreprises B2B et SaaS dont le blogue est un centre de coûts que personne ne peut relier à une vente 02 Les entreprises qui doivent être citées par ChatGPT, Claude et les réponses IA de Google, pas seulement classées 03 Les équipes marketing d’une personne qui ne peuvent pas rédiger, vérifier et mesurer quarante articles par année à la main Ce qu’il fait ## Moteurs de contenu, _tâche par tâche._ Planifier ### Planifie à partir de la demande Search Console, l’analytique, la surveillance des citations IA et le CRM alimentent un seul tableau. Le moteur écrit ce que les acheteurs demandent, et rafraîchit ce qui décline avant d’écrire du neuf. Rédiger ### Rédige selon une norme Un positionnement choisi à la planification, une réponse directe dans les cent premiers mots, une source nommée par affirmation, et un registre maison imposé par des portes qui rejettent le brouillon plutôt que de le polir. Filtrer ### Rejette la fabrication Une affirmation sans source, un chiffre sans fenêtre, une phrase qui sonne machine : n’importe lequel arrête la pièce. Une fabrication trouvée en ligne plus tard passe devant la file et est réparée d’abord. Mesurer ### Mesure jusqu’au prospect Chaque article porte un formulaire intégré avec l’attribution du premier contact vers le CRM, pour que le moteur sache quelles pages ont produit des contacts et lesquelles ont produit du trafic qui n’a jamais converti. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Écrire la norme Méthode de positionnement, plancher de faits, registre, sources permises, affirmations interdites. Le moteur en hérite sous forme de portes, et un échec à une porte se corrige dans le texte, jamais dans le vérificateur. 02 ### Brancher la mesure Search Console, l’analytique avec le trafic payant séparé de l’organique, la surveillance des citations IA et le CRM, pour que le moteur ne puisse s’attribuer que ce qu’il a gagné. 03 ### Tourner à une cadence plafonnée Au plus un article publié par jour, rafraîchir avant d’écrire du neuf, et un concours mensuel de modèles pour que le siège de rédacteur soit le meilleur disponible plutôt que celui choisi en janvier. 04 ### Laisser le superviseur diriger Un superviseur intégré au moteur tient l’objectif écrit, note ses propres prédictions et déplace les leviers que les boucles lisent. La pression sur les prospects ne devient jamais un signal de volume. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ La section Insights de ce site est produite par ce moteur. Il publie au plus un article par jour, rafraîchit avant d’écrire du neuf, sépare le trafic organique du trafic payant pour ne s’attribuer que ce qu’il a gagné, et rend des comptes à un superviseur dont l’objectif est écrit : des clients de qualité à long terme, pas des rencontres réservées. [Le SEO par IA a tout changé : de 0 à plus de 600 sessions IA (en anglais)](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) Gouvernance ## Ce qu’une personne _approuve encore._ - Une personne peut arrêter le moteur d’un seul interrupteur, et le moteur ne peut se rallumer lui-même - Chaque affirmation remonte à une source nommée, et une preuve client est utilisée au plus une fois par article et jamais dans le titre - Les dépenses en modèles et en données sont mesurées par appel contre des plafonds que vous fixez Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Moteurs de contenu, _en questions._ Google pénalise-t-il le contenu produit par IA? Google pénalise le contenu inutile, peu importe qui l’a écrit. Ses lignes directrices et ses politiques anti-pourriel visent le contenu produit à grande échelle pour manipuler les classements, pas l’outil. Notre moteur est tenu à la norme qu’on imposerait à un rédacteur humain : des affirmations sourcées, une réponse directe, et une mesure jusqu’aux prospects. Nous avons publié les sources primaires dans un article distinct (en anglais). [Lire l’article.](https://www.strataigize.com/insights/does-google-penalize-ai-content/) En quoi est-ce différent d’un outil de rédaction ou d’une agence de contenu? Les outils de rédaction produisent du texte sur demande et s’arrêtent là. Une agence de contenu rédige selon un mandat et rapporte du trafic. Le moteur ferme la boucle : il choisit des sujets à partir de la demande mesurée, filtre ses propres brouillons sur les faits, publie à une cadence plafonnée, mesure chaque article jusqu’aux prospects du CRM, et change ce qu’il écrit ensuite en conséquence. Peut-il écrire pour la recherche IA autant que pour Google? Il planifie pour les deux. La mesure inclut la surveillance des citations IA dans ChatGPT, Claude, Perplexity et les réponses IA de Google, et la norme qu’il suit est celle que notre travail d’optimisation pour les moteurs génératifs a trouvée efficace pour obtenir des citations : des réponses directes, des faits citables attribués à soi-même, et la fraîcheur. [Lire l’article.](https://www.strataigize.com/generative-engine-optimization/) Voir aussi ## Où ce système _se rattache._ [Optimisation pour les moteurs génératifs (en anglais)](https://www.strataigize.com/generative-engine-optimization/) · [Optimisation pour les moteurs de recherche (en anglais)](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) · [Agence SEO B2B (en anglais)](https://www.strataigize.com/b2b-seo-agency/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Automatisation cognitive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/content-engines/](https://www.strataigize.com/services/ai-systems/content-engines/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/ Description: Des agents IA de service qui répondent à partir de votre documentation avec citations, agissent dans des limites et passent le relais à une personne. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Agents de service à la clientèle Service et opérations # Un service qui répond à partir de vos propres dossiers et passe le relais avec le contexte. Un agent IA de service à la clientèle répond à partir de votre documentation et des données de compte, cite la source de chaque réponse, exécute les actions courantes que vos systèmes permettent, et transmet tout ce qui est irréversible à une personne avec le fil complet joint. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les entreprises SaaS et par abonnement où la plupart des billets sont la même douzaine de questions 02 Les entreprises de services qui reçoivent des demandes de réservation, de facturation et de suivi après les heures d’ouverture 03 Les services publics qui répondent en volume aux mêmes questions d’admissibilité et de suivi Ce qu’il fait ## Agents de service à la clientèle, _tâche par tâche._ Répondre ### Répond avec des citations Chaque réponse pointe vers l’article, la politique ou la fiche de compte d’où elle vient, pour qu’un client ou un vérificateur puisse la vérifier au lieu de la croire. Agir ### Exécute des actions bornées Vérifications de statut, changements d’adresse, changements de forfait dans des limites, déplacements de rendez-vous : les actions que vos systèmes exposent et que vous approuvez par écrit. Transmettre ### Transmet avec le fil Remboursements, annulations, plaintes et tout ce dont il n’est pas sûr vont à une personne avec la conversation, le compte et une réponse suggérée déjà joints. Mesurer ### Mesure ce qui a changé Taux de résolution, taux de transfert, délai de première réponse et satisfaction du client, présentés à côté de la référence d’avant l’agent plutôt qu’à sa place. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Lire l’historique des billets Les principales intentions par volume et par coût, celles qui ont une réponse écrite, et celles qu’une personne doit toujours traiter. La portée est la liste qui survit à cette lecture. 02 ### Bâtir la base de connaissances Ce à partir de quoi l’agent peut répondre, ce qu’il ne peut pas, et ce qui se passe quand le corpus est muet. Une question sans source obtient un transfert, pas une supposition. 03 ### Observer sur de vrais billets L’agent rédige, votre équipe envoie. Chaque modification que votre équipe apporte à un brouillon est lue, et les désaccords l’ajustent avant qu’il parle à un client. 04 ### Mise en service supervisée L’agent répond et agit dans des limites. Remboursements, annulations et tout ce qui est irréversible attendent une personne. Le taux de transfert indique où élargir ensuite. Où nous en sommes ## Ce que nous exploitons _aujourd’hui._ Le harnais est celui sur lequel tourne notre propre opérateur en continu : il répond à l’équipe dans Slack, exécute des tâches planifiées, et est tenu à une norme de connaissance complète de sa propre activité. Notre serveur MCP public permet à un assistant IA d’interroger notre entreprise comme un agent de service interrogerait la vôtre. Nous n’avons pas encore publié de déploiement de service à la clientèle chez un client, alors le premier est tarifé comme un projet pilote, comme chaque autre système de cette page. [Chuck, l’opérateur qui fait tourner notre agence (en anglais)](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Gouvernance ## Ce qu’une personne _approuve encore._ - Remboursements, annulations et changements de compte hors des limites écrites vont toujours à une personne - Chaque réponse porte sa source, et une réponse sans source n’est pas envoyée - Les journaux de conversation sont conservés selon votre politique et ne servent jamais à entraîner un modèle partagé Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Agents de service à la clientèle, _en questions._ Qu’est-ce qu’un agent IA de service à la clientèle? Un logiciel qui lit le message d’un client, répond à partir de votre documentation et des données de compte en citant la source, exécute les actions courantes que vos systèmes permettent, et remet tout ce qui est irréversible à une personne avec le fil joint. C’est un robot conversationnel au sens où un pilote est un passager. Combien coûte un agent IA de service à la clientèle? Un projet pilote sur vos vrais billets coûte de 25 000 $ à 60 000 $ à prix fixe sur 30 à 90 jours, après un audit de 7 500 $ qui lit votre historique de billets et chiffre la portée. L’exploitation est un forfait de production à partir de 8 000 $ par mois. Les coûts de modèle par conversation sont mesurés et rapportés séparément. Peut-il fonctionner dans Zendesk, Intercom ou HubSpot Service Hub? Oui. L’agent lit et écrit par l’API du centre d’assistance, si bien que billets, macros et rapports restent là où votre équipe travaille déjà. Nous bâtissons sur la plateforme que vous avez. Voir aussi ## Où ce système _se rattache._ [Automatisation de flux de travail par IA (en anglais)](https://www.strataigize.com/services/ai-automation-services/) · [Assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/) · [Implantation HubSpot et CRM (en anglais)](https://www.strataigize.com/services/hubspot-crm-implementation/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Interactions machine. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/customer-support-agents/](https://www.strataigize.com/services/ai-systems/customer-support-agents/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/ Description: Des agents IA qui transforment factures, contrats et formulaires en dossiers structurés dans vos systèmes; les exceptions vont à une personne, jamais devinées. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Agents de traitement de documents Service et opérations # Des documents en entrée, des dossiers structurés en sortie, les exceptions à une personne. Un agent IA de traitement de documents lit factures, contrats, demandes et formulaires, extrait les champs dont votre processus a besoin, les vérifie contre vos règles, écrit le dossier dans votre système, et envoie tout ce qu’il ne peut résoudre à une personne, la page surlignée. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les équipes des finances qui saisissent factures et reçus à la main dans un progiciel de gestion 02 Les équipes juridiques et immobilières qui résument contrats et baux dans un registre 03 Les programmes publics qui traitent des demandes portant les mêmes vingt champs dans cent mises en page Ce qu’il fait ## Agents de traitement de documents, _tâche par tâche._ Lire ### Lit n’importe quelle mise en page Numérisations, photos, PDF et pièces jointes de courriel, dans les mises en page que vos fournisseurs envoient réellement. Un changement de mise en page cesse de casser la chaîne, parce que le modèle lit la page, pas un gabarit. Extraire ### Extrait et valide Des champs vérifiés les uns contre les autres et contre vos données de référence : des totaux qui s’additionnent, des numéros de fournisseur qui existent, des dates dans la plage. Une vérification échouée est une exception, jamais une écriture silencieuse. Écrire ### Écrit dans le système de référence Le dossier atterrit dans votre progiciel, votre CRM ou votre système de gestion de cas par son API, avec la page source et le niveau de confiance de chaque champ rangés à côté. Transmettre ### Transmet avec les preuves Une personne voit la page, les valeurs extraites et la vérification qui a échoué, règle le cas sur un seul écran, et la résolution enseigne le jeu de règles. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Étiqueter un échantillon d’abord Un échantillon de vos vrais documents, étiqueté à la main avec votre équipe, devient le jeu d’évaluation contre lequel chaque changement ultérieur est mesuré. Il est écrit avant le développement, pas après. 02 ### Rapporter l’exactitude par champ L’extraction est mesurée champ par champ contre ce jeu avant toute affirmation de temps gagné. Un champ que le modèle ne lit pas de façon fiable est acheminé à une personne, par conception. 03 ### Observer le processus actuel L’agent traite des documents réels à côté de votre équipe pendant un cycle. Ses dossiers sont comparés aux leurs, et les écarts sont lus un à un. 04 ### Mise en service avec acheminement des exceptions Les documents propres passent. Les exceptions font la file pour une personne avec les preuves jointes, et le taux d’exception est rapporté chaque semaine. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ Notre propre agent opérateur transforme les réunions enregistrées en comptes rendus écrits pour l’équipe, et notre chaîne de rapports lit chaque semaine les exports bruts des plateformes publicitaires dans un dossier par client, sous une règle voulant qu’un client dont les faits reviennent plus minces que la semaine précédente n’est pas publié. La conception axée sur les exceptions de cette page vient de ce travail. [L’opérateur autonome qui fait tourner notre agence (en anglais)](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Gouvernance ## Ce qu’une personne _approuve encore._ - Une validation échouée est toujours une exception pour une personne, jamais une meilleure supposition écrite dans votre système - Chaque champ extrait garde sa page source et son niveau de confiance, pour qu’un vérificateur puisse remonter d’un dossier à un document - Les documents sont traités dans votre environnement ou dans une région de votre choix, et ne servent jamais à entraîner un modèle partagé Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Agents de traitement de documents, _en questions._ Qu’est-ce que le traitement de documents par IA? Lire des documents faits pour des personnes, comme des factures, des contrats, des demandes et des formulaires, et les transformer en dossiers structurés sur lesquels un système peut agir, avec des vérifications qui attrapent ce que le modèle a mal lu. L’ancien nom de la version étroite est le traitement intelligent des documents. Quelle est l’exactitude de l’extraction de documents par IA? Cela dépend du document, et il faut la mesurer plutôt que la citer. Nous étiquetons d’abord à la main un échantillon de vos vrais documents, rapportons l’exactitude par champ contre cet échantillon avant de poursuivre, et gardons ce jeu comme test de régression pour chaque changement ultérieur. Un fournisseur qui cite un seul chiffre d’exactitude pour tous les documents cite un chiffre de marketing. Peut-il traiter des contrats et des baux, pas seulement des factures? Oui. Revue de contrats, résumé de baux et traitement de demandes sont la même chaîne avec une liste de champs et des vérifications différentes : des clauses au lieu de totaux, des dates et des parties au lieu de numéros de fournisseur. Le jeu d’évaluation est bâti de la même manière. Voir aussi ## Où ce système _se rattache._ [Automatisation de flux de travail par IA (en anglais)](https://www.strataigize.com/services/ai-automation-services/) · [Assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/) · [Systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Automatisation cognitive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/document-processing-agents/](https://www.strataigize.com/services/ai-systems/document-processing-agents/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/ Description: Des assistants IA internes qui répondent à partir de vos documents avec une citation vers la source, et qui le disent quand la réponse n’y est pas. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Assistants de connaissances internes Service et opérations # Des réponses tirées de vos propres documents, la source jointe. Un assistant de connaissances interne répond aux questions à partir de vos documents, politiques, billets et notes de réunion, cite le fichier et le passage, et dit quand il ne sait pas. Bâti pour la question qu’une nouvelle recrue pose trois fois par jour. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les cabinets où la réponse existe dans un document que personne ne retrouve en moins de dix minutes 02 Les équipes des opérations qui intègrent des gens plus vite que la documentation ne se lit 03 Les ministères dont les politiques, les procédures et les précédents vivent dans trois systèmes et un lecteur partagé Ce qu’il fait ## Assistants de connaissances internes, _tâche par tâche._ Indexer ### Indexe avec les permissions Documents, billets, wikis et clavardages sont indexés dans votre environnement, et les permissions de la personne qui pose la question déterminent ce qui peut nourrir sa réponse. Répondre ### Répond avec des citations Chaque réponse cite le passage d’où elle vient et lie le document. Un lecteur peut la vérifier en un clic au lieu de la croire. Refuser ### Refuse quand le corpus est muet Une question sans source dans vos documents reçoit « pas dans nos documents » et un responsable suggéré, plutôt qu’une supposition fluide. Actualiser ### Reste à jour Quand un document change, ses entrées changent. Quand une séance ou un processus crée un nouveau document, il est indexé avant la fin de la journée, pas lors d’une reconstruction nocturne qui pourrait ne pas tourner. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Recenser le corpus Quels systèmes détiennent le savoir, qui peut voir quoi, l’ancienneté de chaque source, et les questions que votre équipe pose le plus. La portée est fixée par les questions, pas par les documents. 02 ### Bâtir l’index et les portes Recherche avec permissions, citation du passage, et règle de refus. Un jeu d’évaluation de vraies questions aux réponses connues est écrit avec votre équipe avant tout réglage. 03 ### Projet pilote avec une équipe L’équipe qui pose le plus de questions l’utilise pendant un mois. Chaque réponse fausse ou manquante est consignée, et chacune est soit une lacune du corpus, soit un défaut de l’index, corrigé comme tel. 04 ### Élargir et maintenir Plus de sources, plus d’équipes, et un rapport hebdomadaire des questions sans réponse, la liste la plus utile qu’un responsable de documentation puisse recevoir. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ Notre propre entreprise fonctionne ainsi. Un ensemble de graphes de connaissances couvre notre code, notre base de connaissances, nos fichiers d’exploitation et ce site, un seul connecteur les sert tous, et chaque séance de travail interroge le graphe avant d’ouvrir un fichier. Quand une séance modifie un fichier, elle met le graphe à jour avant de se fermer, ce qui garde l’assistant à jour sans reconstruction nocturne. Un graphe qui ne peut répondre à ce qu’il devrait est consigné comme un défaut et réparé. [Comment notre agence utilise des agents IA (en anglais)](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) Gouvernance ## Ce qu’une personne _approuve encore._ - Les réponses respectent les permissions de la personne qui demande; un document qu’elle ne peut ouvrir ne peut nourrir sa réponse - Chaque réponse cite sa source, et une question sans source dans le corpus est refusée plutôt que devinée - Vos documents sont indexés dans votre environnement et ne servent jamais à entraîner un modèle partagé Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Assistants de connaissances internes, _en questions._ Qu’est-ce qu’une base de connaissances IA? Un index consultable de vos propres documents à partir duquel un assistant répond, passage cité, plutôt qu’un modèle général qui répond à partir de ce qu’il a appris sur l’Internet public. La valeur est dans les permissions, les citations et la règle de refus, pas dans la fenêtre de clavardage. Est-ce de la génération augmentée par récupération? La génération augmentée par récupération est le mécanisme habituel, et c’est la partie facile. Ce qui décide si l’assistant est digne de confiance est ce sur quoi nous passons le temps : des permissions portées jusqu’à la réponse, des citations du passage, un refus clair quand le corpus est muet, et un index qui se met à jour quand un document change. Quels systèmes peut-il lire? Google Drive, SharePoint et OneDrive, Notion, Confluence, Slack, HubSpot, ClickUp, les centres d’assistance, et tout système doté d’une API ou d’un export. L’accès en lecture est accordé par vous et révocable par vous. Voir aussi ## Où ce système _se rattache._ [Conseil en IA (en anglais)](https://www.strataigize.com/services/ai-consulting/) · [Agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/) · [Agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Interactions machine. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/internal-knowledge-assistants/](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/ Description: Des agents IA qui lisent, enrichissent, notent et acheminent chaque prospect entrant selon vos règles, une personne approuvant tout ce qui est irréversible. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Agents de qualification des prospects Ventes et accueil des demandes # Chaque prospect lu, noté et acheminé avant qu’un représentant le voie. Un agent IA de qualification lit chaque prospect entrant, l’enrichit à partir de sources publiques, le note selon des règles écrites par votre équipe, puis l’achemine ou réserve une rencontre. Le jugement reste à une personne. Le tri, non. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les équipes de vente où un représentant passe la première heure de chaque journée à trier des formulaires remplis par des chercheurs d’emploi et des fournisseurs 02 Les cabinets dont les demandes entrantes mêlent acheteurs, étudiants, partenaires et médias, et où un mauvais acheminement coûte une journée 03 Les guichets d’accueil du secteur public qui dirigent demandes et dossiers vers la bonne unité sur le bon formulaire Ce qu’il fait ## Agents de qualification des prospects, _tâche par tâche._ Lire ### Lit chaque soumission Formulaires, réponses, transcriptions de clavardage et courriels de recommandation sont convertis en un seul dossier : qui, quelle entreprise, quelle demande, et par quel chemin. Enrichir ### Enrichit à partir de sources publiques Taille de l’entreprise, secteur, technologies et signaux d’embauche tirés des pages de l’entreprise et des fournisseurs de données que vous payez déjà, la source conservée à côté de chaque champ. Noter ### Note selon vos règles Adéquation, urgence et signaux de budget notés selon des règles rédigées avec vous et rangées là où vous pouvez les lire. Changer une règle est une modification de document, jamais un réentraînement. Acheminer ### Achemine, réserve ou décline Les prospects qualifiés arrivent dans le CRM avec le raisonnement joint et une rencontre proposée. Les mauvais candidats reçoivent une réponse courtoise. Tout cas incertain va à une personne. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Cartographier l’accueil Chaque canal par lequel un prospect peut arriver, les champs que chacun transporte, et les règles que votre meilleur représentant applique sans y penser. Le tout écrit, puis relu par ce représentant. 02 ### Mode observation L’agent note quatre semaines de vrais prospects à côté de votre équipe. Les désaccords sont lus un à un, et les règles bougent jusqu’à ce que l’agent et le représentant s’entendent sur les mêmes prospects. 03 ### Mise en service supervisée L’agent achemine et rédige. Une personne approuve les réponses et les réservations. Le taux d’approbation indique quand élargir son autorité, et de combien. 04 ### Mesurer contre la référence Délai de première réponse, taux de qualification, rencontres tenues et taux de conclusion par source, présentés à côté des chiffres d’avant l’agent. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ Notre propre moteur de prospection qualifie chaque entreprise sur des preuves avant qu’une personne la voie : la preuve qu’elle accepte des paiements, un signal indépendant qu’elle a besoin de ce que nous vendons, et un contact que la loi canadienne anti-pourriel nous permet d’utiliser. Une entreprise qui échoue à une porte est retenue avec une raison écrite. Les formulaires de ce site portent l’attribution du premier contact jusque dans HubSpot de la même façon, si bien que chaque prospect arrive avec le clic qui l’a créé. [Comment bâtir un système IA de génération de prospects (en anglais)](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/) Gouvernance ## Ce qu’une personne _approuve encore._ - Une personne approuve chaque réponse sortante et chaque réservation jusqu’à ce que le taux d’approbation justifie plus d’autonomie - Chaque note porte ses raisons et ses sources, lisibles dans la fiche CRM où elle a été écrite - Les données personnelles circulent selon un flux de données écrit, et rien n’atteint un fournisseur de modèles que votre entente sur les données ne nomme pas Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Agents de qualification des prospects, _en questions._ Qu’est-ce qu’un agent IA de qualification des prospects? Un logiciel qui lit chaque nouveau prospect, rassemble les faits qu’un représentant irait chercher, le note selon des règles écrites par votre équipe et l’achemine vers la bonne personne ou la bonne réponse. Il remplace le tri, pas la vente. En quoi est-ce différent de la notation des prospects dans HubSpot ou Salesforce? La notation native ajoute des points pour des champs et des comportements déjà dans le CRM. Un agent lit le texte libre, va chercher ce qui manque sur le site de l’entreprise et chez vos fournisseurs de données, et explique chaque note en mots. Les deux travaillent ensemble : l’agent écrit sa note et ses raisons dans les champs CRM sur lesquels vous rapportez déjà. Combien coûte un agent IA de qualification des prospects? Un projet pilote qui qualifie de vrais prospects sur votre vrai flux d’accueil coûte de 25 000 $ à 60 000 $ à prix fixe sur 30 à 90 jours, après un audit d’occasions en IA de 7 500 $ crédité au projet. L’exploitation est ensuite un forfait de production à partir de 8 000 $ par mois, qui couvre la surveillance, les changements de règles et l’expansion. Voir aussi ## Où ce système _se rattache._ [Développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) · [Implantation HubSpot et CRM (en anglais)](https://www.strataigize.com/services/hubspot-crm-implementation/) · [Agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/) Les autres systèmes du catalogue : [agents de prospection sortante](https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Automatisation cognitive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/lead-qualification-agents/](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/services/ai-systems/outbound-sales-agents/ Description: Des agents IA qui repèrent les entreprises prêtes à acheter, vérifient un contact licite et rédigent une approche qu’un fondateur lirait. Bâtis par Strataigize. [Accueil](https://www.strataigize.com/fr/) / [Services](https://www.strataigize.com/fr/services/) / [Systèmes d’IA](https://www.strataigize.com/fr/services/ai-systems/) / Agents de prospection sortante Ventes et accueil des demandes # Une prospection qui qualifie sur des preuves avant d’écrire un mot. Un agent IA de vente repère les entreprises qui montrent qu’elles peuvent payer et qu’elles ont besoin de ce que vous vendez, trouve un vrai décideur avec une adresse utilisable légalement, et rédige une approche à laquelle un fondateur répondrait. L’envoi reste dans la loi et dans un budget quotidien. [Réserver un audit →](https://www.strataigize.com/fr/audit/)[Les onze systèmes](https://www.strataigize.com/fr/services/ai-systems/) Pour qui ## Bâti pour l’équipe qui _le fait à la main._ 01 Les entreprises B2B qui vendent des mandats de 5 000 $ et plus, où une mauvaise liste coûte plus cher que pas de liste 02 Les fondateurs qui rédigent leur propre prospection et veulent que la recherche soit faite avant eux 03 Les équipes échaudées par des outils qui ont écrit à dix mille personnes sans obtenir une seule rencontre Ce qu’il fait ## Agents de prospection sortante, _tâche par tâche._ Repérer ### Repère les entreprises à partir de signaux Offres d’emploi, financement, activité publicitaire, caisse en ligne active, page de tarifs : le moteur cherche des preuves d’argent et de besoin, et conserve l’adresse qui a prouvé chacune. Vérifier ### Vérifie la personne et l’adresse Un décideur nommé sur le site de l’entreprise, avec une adresse conforme à la loi canadienne anti-pourriel et à CAN-SPAM. Aucune adresse achetée au hasard, aucun nom inventé. Écrire ### Écrit ce qu’un fondateur lirait Une observation sur l’entreprise dans les deux premières lignes, une question d’intérêt plutôt qu’un lien de calendrier, moins de 120 mots, et une demande différente à chaque étape. Apprendre ### N’apprend que des ventes conclues Réponses et rencontres sont enregistrées, mais le modèle de ce qu’est une bonne entreprise ne se met à jour qu’à partir des ventes conclues et conservées. Comment il est bâti ## Le développement, _dans l’ordre._ Chaque système ici est cadré comme un seul flux de travail borné, avec un indicateur de succès écrit et un seuil d’arrêt convenus avant le développement. Les étapes ci-dessous sont celles qui lui sont propres. 01 ### Définir l’acheteur en preuves Pas un persona. Les faits observables qui séparent l’entreprise qui achète de celle qui regarde, et la source publique où chaque fait peut être lu. 02 ### Essais à blanc L’agent repère, qualifie et rédige pendant deux semaines, envoi désactivé. Vous lisez chaque brouillon et chaque motif de rejet, et la barre bouge jusqu’à ce que les rejets soient les bons. 03 ### Envoyer dans les limites Plafonds d’envoi quotidiens, plafonds de dépense par fournisseur vérifiés avant chaque appel payant, et chaque message signé par une personne nommée avec un désabonnement fonctionnel. 04 ### Mesurer jusqu’au revenu Réponses positives, rencontres tenues et ventes conclues par source, contre le coût de chaque API et de chaque boîte de courriel, dans un rapport quotidien. En production chez Strataigize ## Nous l’exploitons _nous-mêmes._ C’est le moteur qui fait la prospection de Strataigize. Il découvre des entreprises, prouve l’argent et l’adéquation à partir de preuves indépendantes, refuse tout contact qu’il ne peut utiliser légalement, rédige dans un registre sobre que ses propres portes font respecter, et mesure chaque fournisseur contre un plafond de dépense quotidien vérifié avant l’appel. Son tableau de bord est ce que notre équipe lit chaque matin. [Comment notre agence utilise des agents IA (en anglais)](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) Gouvernance ## Ce qu’une personne _approuve encore._ - L’envoi est désactivé par défaut et s’active par campagne, avec un expéditeur nommé et un plafond quotidien - La loi canadienne anti-pourriel et CAN-SPAM sont appliquées dans le code : identification de l’expéditeur, désabonnement fonctionnel, et fondement licite consigné par contact - Un contact que le moteur ne peut utiliser légalement est retenu avec une raison, jamais contourné Le reste de la posture est publié sur notre page [confiance et sécurité (en anglais)](https://www.strataigize.com/trust/) : un accès accordé par le client et révocable, des identifiants dans des coffres gérés, un résumé de gouvernance de l’IA aligné sur le cadre de gestion des risques liés à l’IA du NIST, nos sous-traitants, et une entente de traitement des données sur demande. Nous ne détenons pas de rapport SOC 2 et nous le disons là. Tarifs ## Publiés, _pas cachés._ Projets pilotes de 25 000 $ à 60 000 $ à prix fixe, forfait de production à partir de 8 000 $ par mois. Chaque projet d’IA commence par un audit d’occasions en IA de 7 500 $ sur deux semaines, crédité au projet si vous poursuivez, et un projet pilote est un seul flux de travail borné sur vos vraies données, sur 30 à 90 jours, avec un indicateur de succès écrit et un seuil d’arrêt. La liste complète est sur la [page des tarifs](https://www.strataigize.com/fr/pricing/). Les prix sont en dollars américains. Questions ## Agents de prospection sortante, _en questions._ Qu’est-ce qu’un agent IA de vente? Un logiciel qui fait la recherche et la rédaction qu’un représentant au développement des ventes fait avant une conversation : repérer les entreprises qui montrent des signaux d’achat, identifier un décideur, écrire le premier message et les relances, et consigner ce qui s’est passé. Une personne tient toujours la conversation et la vente. La prospection par IA est-elle légale au Canada? Oui, lorsqu’elle suit la même loi que toute autre prospection. La loi canadienne anti-pourriel exige un fondement licite pour chaque contact, l’identification de l’expéditeur et un désabonnement fonctionnel honoré dans les dix jours ouvrables. Nous les intégrons au chemin d’envoi pour qu’aucun réglage ne puisse les sauter. Fonctionne-t-il avec Instantly, Apollo ou HubSpot? Le moteur que nous exploitons utilise Instantly pour l’envoi, HubSpot comme système de référence et plusieurs fournisseurs de données pour la découverte. Nous bâtissons sur la pile que vous avez déjà partout où elle peut atteindre la barre de preuve et de conformité, et nous vous disons quand elle ne le peut pas. Voir aussi ## Où ce système _se rattache._ [Développement d’agents IA (en anglais)](https://www.strataigize.com/services/ai-agent-development/) · [Agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/) · [Implantation HubSpot et CRM (en anglais)](https://www.strataigize.com/services/hubspot-crm-implementation/) Les autres systèmes du catalogue : [agents de qualification des prospects](https://www.strataigize.com/fr/services/ai-systems/lead-qualification-agents/), [agents de service à la clientèle](https://www.strataigize.com/fr/services/ai-systems/customer-support-agents/), [agents de traitement de documents](https://www.strataigize.com/fr/services/ai-systems/document-processing-agents/), [assistants de connaissances internes](https://www.strataigize.com/fr/services/ai-systems/internal-knowledge-assistants/), [systèmes d’optimisation publicitaire](https://www.strataigize.com/fr/services/ai-systems/ad-optimization-systems/), [automatisation des rapports clients](https://www.strataigize.com/fr/services/ai-systems/client-reporting-automation/), [moteurs de contenu](https://www.strataigize.com/fr/services/ai-systems/content-engines/), [systèmes de vision par ordinateur](https://www.strataigize.com/fr/services/ai-systems/computer-vision-systems/), [serveurs mcp et interfaces appelables par des agents](https://www.strataigize.com/fr/services/ai-systems/agent-callable-surfaces/), [agents d’exploitation en continu](https://www.strataigize.com/fr/services/ai-systems/autonomous-operations-agents/). Catégorie de la Liste de fournisseurs en intelligence artificielle de SPAC : Automatisation cognitive. [Comment nous bâtissons des systèmes d’IA pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). ## Commencez par _un flux de travail._ Un appel d’audit gratuit de 30 minutes avec l’équipe senior nomme le flux de travail que ce système devrait exécuter en premier et ce qu’il devrait coûter, que vous le bâtissiez avec nous ou non. La réservation se fait en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) Secteur public? [Comment nous bâtissons pour le gouvernement](https://www.strataigize.com/fr/industries/public-sector/). Page en anglais : [/services/ai-systems/outbound-sales-agents/](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/). [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/fr/testimonials/ Description: Tous les témoignages publiés de nos clients, au complet. Des fondateurs, des développeurs et des dirigeants nommés, avec les chiffres à côté. Dans leurs mots # Ce que disent nos clients. Tous les témoignages que nous publions, au complet. 15 fondateurs, développeurs et dirigeants nommés, dont trois cités mot pour mot d’avis Clutch vérifiés. Au dossier ## La liste _complète._ Les citations restent dans la langue d’origine de chaque client, l’anglais. Les traduire reviendrait à prêter à une personne nommée des mots qu’elle n’a jamais dits. Tout le reste est en français. BL![Brendan Lee](https://www.strataigize.com/testimonials/brendan-lee.webp)Brendan LeeOwner, GameGo App > “Their ASO overhaul lifted our downloads over 900%.” ↑↑↑ 900% downloads MJ![Michael Jajou](https://www.strataigize.com/testimonials/michael-jajou.webp)Michael JajouDeveloper, Kleo: Language Learning > “300% subscriber growth, faster than any agency we've used.” ↑↑ 300% subscribers HR![Hugh Roberts](https://www.strataigize.com/testimonials/hugh-roberts.webp)Hugh RobertsCRO, Locker: Live Fantasy Games > “Better users at lower cost, higher LTV. Revenue felt it fast.” ↓ UA costs · ↑ LTV MSMJB StudiosExecutive, Verified Clutch review > “They took over Meta ads and made it our strongest growth channel.” ↑ +130% spend, positive ROAS CV![Charlie Vinal](https://www.strataigize.com/testimonials/charlie-vinal.webp)Charlie VinalFounder, Podz Family Organizer > “Growth climbs every month while our costs keep falling.” ↓ UA cost · ↑ growth EL![Emily Lauren](https://www.strataigize.com/testimonials/emily-lauren.webp)Emily LaurenFounder, Guiding Light Education > “They turned a messy growth problem into a plan we could run.” ↑ Scaled, no new hires DJDave JonesDirector, MobApp · Clutch review > “Easy team to work with. They follow through on what they say.” ↑ 10,000 installs · $25K in-app MB![Matt Beasley](https://www.strataigize.com/testimonials/matt-beasley.webp)Matt BeasleyFounder, Swing Minder App > “Lifetime value is way up, and we finally scale efficiently.” ↑ LTV · efficient scale SCSpencer CampbellOwner, Vesperia Comics · Clutch review > “Hands on, receptive, and everything landed well and on time.” ↑ Walk-ins citing the campaign SZ![Sam Zipp](https://www.strataigize.com/testimonials/sam-zipp.webp)Sam ZippProduct Manager, GEM: Gift & Book Influencers > “They pivoted our app into a new market and growth took off.” ↑ New market unlocked TD![Taseyah Davies](https://www.strataigize.com/testimonials/taseyah-davies.webp)Taseyah DaviesUX, StoryNest: Audio Stories > “Onboarding went from our weak spot to genuinely engaging.” ↑ Onboarding engagement AL![Alexander Lamm](https://www.strataigize.com/testimonials/alexander-lamm.webp)Alexander LammDeveloper, Entertainment App > “Our visibility and engagement have soared.” ↑↑ Visibility + engagement ZSZane Shinners > “Lead quality went from poor to excellent in under a month.” ↑ Lead quality, <1 month NB![Noah Bernstein](https://www.strataigize.com/testimonials/noah-bernstein.webp)Noah BernsteinFounder, Mobile App Game > “Strategic, proven, and invaluable to our team.” ↑ Proven results JDJoe Di Benedetto > “15 years in digital. No one has delivered results like this.” ★ 15-year benchmark Les 4 premiers figurent aussi sur la page d’accueil. Le chiffre à côté d’une citation est le résultat que ce client a lui-même rapporté. Les chiffres derrière les mots ## Les mêmes clients, _mesurés._ 100 000 $+ Revenus nets des joueurs la première semaine, Crush Crush (Sad Panda Studios) 17× ROAS des cartes murales en 7 jours, Backroad Mapbooks 8,54× Rendement des dépenses publicitaires, application de mise en forme par IA 80 % Prospects qualifiés en 30 jours, contre 5 % au départ, Appomate 2,53 $ Récupérés par dollar publicitaire en 90 jours, Crush Crush 240 000+ Installations depuis mai, Crush Crush +107 % Revenus payants d’une année à l’autre, Backroad Mapbooks +300 % Croissance des abonnés, Kleo 39 000+ Inscriptions dans l’application à 2,85 $, Podz 22 000 Achats à 1,09 $, ZivTrack +900 % Téléchargements grâce à l’ASO, GameGo 3 871 Conversions à 12,73 $ de coût d’acquisition, Locker Des clients qui nous font confiance ## Des équipes que nous avons _fait croître._ ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)T2U![Sad Panda Studios](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios**Luxe Touch![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)PayG![Locker Fantasy Games](https://www.strataigize.com/logos/clients/locker.svg)CareCompass![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)Guiding LightBeNow Trader![StoryNest](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest**Crystalyze![Blush Blush](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush**24/7 AI Health![Stoic Forge](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge**Level Up![Swing Minder](https://www.strataigize.com/logos/clients/opt/swing-minder.webp)SeekersFreestyle Dance Studio![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)JobsPit![Beyond Score](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score**First Step Mobility![Vesperia Comics](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp)Aero Imagery![MyPetHealth](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth**MixurMediaEchoes![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg)RepairFind![TaskHive](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive**TRVL Marketing![Kleo](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo**PreprNoa Coach![That Pet App](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp)**That Pet App**![Black Top Cabs](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs**![RiLo](https://www.strataigize.com/logos/clients/opt/rilo.webp)MJB StudiosUnveil Coffee Roasters![GameGo](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo**SportScape![Sincere Notes](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes**R3Bilt![Voices in my Head](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head**Free Agent [Note de **5,0** sur Clutch](https://clutch.co/profile/strataigize-marketing) ## Commencez par _l’audit._ Une consultation gratuite de 30 minutes sur votre chaîne de conversion. Vous repartez avec les leviers classés, que vous travailliez avec nous ou non. L’appel se tient en anglais. [Réserver un audit de croissance →](https://www.strataigize.com/fr/audit/) --- Canonical: https://www.strataigize.com/generative-engine-optimization/ Description: AI SEO services from a GEO agency: we get your brand cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode, not just ranked in blue links. [Home](https://www.strataigize.com/) / GEO Generative engine optimization # AI SEO: be the brand AI recommends. Generative Engine Optimization (GEO) gets your brand cited inside AI answers from ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and AI Overviews, not just ranked as a blue link. [Get an AI SEO audit →](https://www.strataigize.com/audit/)[How it works](https://www.strataigize.com/generative-engine-optimization/#how) Why now ## Search is moving _into the answer._ AI Overviews now sit on roughly a quarter of Google queries (Conductor, Q1 2026) and cut organic click-through by about 61% when they appear. Only 38% of their citations come from top-10 results (Ahrefs, 2026), so ranking alone no longer earns the mention. Buyers ask for a recommendation, and the engine names a short list. GEO decides whether you’re on it. How we do it ## We build the brand the _engines trust._ Entity ### Build the entity We align your business name, services, evidence, and relevant public profiles so buyers and search systems can connect the facts about your company. Answer ### Answer-first content We answer the buyer’s question early, then support it with useful detail and linked evidence. Clear answers help people evaluate you; no fixed word count guarantees an AI citation. Research ### Original research & statistics We publish original observations and benchmarks with the methods, dates, and limits attached, so buyers can assess the evidence and others can cite the source. Coverage ### Earned coverage We develop useful material for relevant publications, communities, and comparison resources. Accurate independent coverage gives buyers more places to evaluate your work. Compare ### “Best \[X\]” comparison content A huge share of buying queries are comparisons. We earn inclusion in the “best agency / best tool” lists that AI assistants summarize when buyers ask for a recommendation. Crawl ### Technical crawl hygiene Static, fast, crawlable pages and an explicit AI-crawler policy, so retrieval bots can read your site. GEO vs SEO ## Citations, _not just rankings._ SEO ### Optimizes a page Wins a position in a list of links. Measured by rankings and clicks. GEO ### Optimizes your entity Wins a mention inside the synthesized answer. Measured by AI-citation share. Together ### Compounding visibility Strong SEO feeds the entity; a strong entity wins citations. We run both as one program. Coverage ## Five engines, _one program._ ![ChatGPT](https://www.strataigize.com/logos/openai.svg)![Claude](https://www.strataigize.com/logos/claude.png)![Perplexity](https://www.strataigize.com/logos/perplexity.svg)![Gemini](https://www.strataigize.com/logos/gemini.png)![Google AI Mode](https://www.strataigize.com/logos/google.png) Questions ## GEO, _answered._ What do AI SEO services include? A complete AI SEO scope covers six workstreams: per-bot crawler access so AI fetchers can read your site, answer-first rewriting of your money pages, entity consistency across your off-site profiles, original data publishing, third-party mention and listicle placement, and citation-share measurement across every major engine. The last three are the ones most commonly missing from a proposal, and they are where citations are won. What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of getting your brand cited inside AI-generated answers, in ChatGPT, Claude, Perplexity, Google AI Mode, Gemini, and AI Overviews, instead of only ranking as a blue link. It combines entity building, answer-first content, original research, and multi-source citations so AI engines trust and recommend you. What is the difference between an AI SEO agency and a GEO agency? Nothing reliable. The labels are used interchangeably across the industry and no standard separates them. Judge the scope in the proposal rather than the noun on the homepage: whether third-party mentions, original data, and a fixed measurement prompt set are in scope is the test that actually distinguishes vendors. How is GEO different from traditional SEO? Traditional SEO optimizes a page to rank in a list of links. GEO optimizes your whole entity to be cited inside a synthesized answer. SEO is measured by rankings and clicks; GEO is measured by AI-citation share, how often, and how favorably, AI engines reference your brand when someone asks a relevant question. Why does GEO matter now? AI answers give buyers another way to research suppliers and compare options. Your published scope, pricing, and evidence need to be accessible and accurate wherever that research happens. We assess the buyer questions that matter to your business and measure whether visibility produces useful enquiries. Does adding schema markup get me cited by AI? Schema markup does not guarantee citations. Google says its AI features require no special schema or AI text files. We keep markup accurate and aligned with visible content, then focus on crawl access, useful evidence, and the questions buyers need answered. How do you measure GEO results? We repeat an agreed panel of buyer prompts across five engines and record mentions and citations with the date and settings. Where available, Google AI impression and Bing citation reports add first-party evidence. Qualified enquiries and revenue stay separate: a citation is not a visit, and a visit is not a customer. Who needs GEO? Companies whose buyers use AI assistants to research products or suppliers can benefit from checking their visibility and source accuracy. Start with evidence of relevant buyer demand, then improve the content and access gaps that affect those decisions. Go deeper ## The whole playbook, _published._ We write down what we do, including the parts that argue against hiring us. Start anywhere. [ ### AEO vs GEO vs SEO What each term means, where they overlap, and which layer to fund first. ](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[ ### How GEO actually works Our framework for diagnosing AI search visibility, and what you can improve. ](https://www.strataigize.com/insights/how-generative-engine-optimization-works/)[ ### How to vet an AI SEO agency The six workstreams that belong in scope, the vetting questions, and the red flags. ](https://www.strataigize.com/insights/ai-seo-services/)[ ### What is GEO? The plain-language introduction, plus the five moves that start a program. ](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[ ### Best GEO agencies in 2026 The vendors, with us judged on the same three criteria as everyone else. ](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/)[ ### Our own AI SEO case study Late 2025, previous site: ChatGPT sessions 38 to 474 and 117 Semrush citations as of 2025-12-09. ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)[ ### Free GEO visibility checker A 90-second score of how visible your brand is to AI search, before you book an audit. ](https://www.strataigize.com/tools/geo-visibility/)[ ### ChatGPT Ads Paid placement under the answer is a different job from being cited inside it. ](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/)[ ### B2B SEO agency GEO and SEO run as one pipeline-measured program for companies that sell to companies, prices published. ](https://www.strataigize.com/b2b-seo-agency/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Entity and Technical Foundation - Entity audit Artifact Map of how AI engines currently describe the brand, with the gaps named Typical duration 1 to 2 weeks Delivered by GEO lead - Crawler access verification Artifact Verified AI crawler reachability report: what gets a 200, what gets challenged Typical duration 1 week, monitored ongoing Delivered by GEO lead - Consistency pass Artifact One reconciled identity (name, address, claims) across site and profiles Typical duration 1 to 2 weeks Delivered by GEO lead - Organic rank foundation Artifact Traditional rank work on the queries AI answers retrieve from Typical duration Ongoing Delivered by SEO lead ### Citation Acquisition - Earned mention program Artifact Placements in the roundups and trade sources AI answers cite, logged monthly Typical duration Ongoing, monthly log Delivered by Founder-led outreach - Directory and profile completion Artifact Completed, consistent profiles on the sources that feed AI answers Typical duration 2 to 3 weeks Delivered by GEO lead - Original data assets Artifact Publishable original research or benchmark data, ungated, built to be cited Typical duration 4 to 8 weeks per asset Delivered by Content lead - Review generation Artifact A running client review pipeline on the platforms AI engines weight Typical duration Ongoing Delivered by Founder-led outreach ### Content for AI Answers - Answer-first page program Artifact Pages that lead with the direct, quotable answer AI engines lift Typical duration Ongoing cadence Delivered by Content lead - Quotable definition set Artifact Canonical definitions for the terms buyers ask about, one page per term Typical duration 2 to 4 weeks Delivered by Content lead - Per-finding pages Artifact One addressable page per statistic in every research asset Typical duration 1 to 2 weeks per asset Delivered by Content lead - Refresh with repetition Artifact Scheduled refreshes so the citable numbers stay the current ones Typical duration Monthly Delivered by Content lead ### Measurement - AI visibility monitoring Artifact Weekly tracked prompt set across ChatGPT, Claude, Gemini, Google AI Overviews and Google AI Mode. Perplexity is a monthly share-of-voice panel, not in that watcher Typical duration Weekly watcher, monthly Perplexity panel Delivered by GEO lead - Citation share reporting Artifact Monthly report: where the brand is cited, where competitors are instead Typical duration Monthly Delivered by GEO lead - Assisted pipeline attribution Artifact CRM tagging that surfaces AI-sourced leads instead of mislabeling them organic Typical duration 1 to 2 weeks setup Delivered by Analytics lead - Repeat measurement discipline Artifact The same prompts, re-run on a schedule, so movement is real not anecdotal Typical duration Ongoing Delivered by GEO lead Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $5K per month, typical range $5K to $12K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the AI search team Tell us your brand and category and we reply within 24 hours with where you show up in AI answers today, and what would move it. No pitch until you see the value. ## Find out if AI _recommends you._ We’ll run your brand through the major AI engines and show you exactly where you show up, and where you don’t. [Get an AI SEO audit →](https://www.strataigize.com/audit/) Want a snapshot first? Run the free [GEO visibility checker](https://www.strataigize.com/tools/geo-visibility/). Pricing is public: [see the real ranges](https://www.strataigize.com/pricing/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/glossary/ Description: Plain-language definitions of the terms that decide growth: GEO, AEO, SKAdNetwork, MMPs, attribution windows, AI agents and more. One page per term. [Home](https://www.strataigize.com/) / Glossary Glossary # The vocabulary of growth. Every term gets its own page: a canonical definition written to be quoted, a worked example, and the service where the work happens. AI Search ## AI Search, _defined._ [ ### Generative Engine Optimization (GEO) Generative Engine Optimization (GEO) is the practice of making a brand visible, accurately described, and cited inside AI-generated answers from systems like ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. Read the definition →](https://www.strataigize.com/glossary/generative-engine-optimization/)[ ### Answer Engine Optimization (AEO) Answer Engine Optimization (AEO) is structuring content so answer engines, including AI assistants and search features like AI Overviews, can extract a direct, correct answer from it. Read the definition →](https://www.strataigize.com/glossary/answer-engine-optimization/)[ ### AI citation An AI citation is a source reference attached to an AI-generated response, usually a link supporting part of the answer. Read the definition →](https://www.strataigize.com/glossary/ai-citation/)[ ### AI crawler An AI crawler fetches web pages for a specific purpose, such as search indexing, model training, or retrieval requested by a user. Read the definition →](https://www.strataigize.com/glossary/ai-crawler/)[ ### AI visibility AI visibility is the measurable presence of a brand inside AI-generated answers: whether the major engines mention it, how they describe it, and which competing brands appear in the answers where it should. Read the definition →](https://www.strataigize.com/glossary/ai-visibility/)[ ### Google preferred source A Google preferred source is a publisher a signed-in user has marked as preferred in Google Search, which raises that source’s prominence in the user’s Top Stories and related result surfaces. Read the definition →](https://www.strataigize.com/glossary/google-preferred-source/)[ ### Zero-click search A zero-click search is a query that ends with no visit to an external website, after an on-page answer, a query change, or the searcher stopping. Read the definition →](https://www.strataigize.com/glossary/zero-click-search/) SEO & Web ## SEO & Web, _defined._ [ ### Entity SEO Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships, kept consistent across the site, structured data, and third-party profiles. Read the definition →](https://www.strataigize.com/glossary/entity-seo/)[ ### Structured data (JSON-LD) Structured data is machine-readable markup, commonly JSON-LD, that describes visible page content using schema.org terms such as Organization, Service and Article. Read the definition →](https://www.strataigize.com/glossary/structured-data/)[ ### Technical SEO Technical SEO is the engineering layer of search visibility: crawlability, indexation, rendering, redirects, canonical URLs, sitemaps, structured data, and page speed. Read the definition →](https://www.strataigize.com/glossary/technical-seo/)[ ### Core Web Vitals Core Web Vitals are Google’s field-measured user experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). Read the definition →](https://www.strataigize.com/glossary/core-web-vitals/)[ ### Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) is the discipline of increasing the share of visitors who take a valuable action, using research, experimentation, and measurement rather than taste. Read the definition →](https://www.strataigize.com/glossary/conversion-rate-optimization/) Mobile Growth ## Mobile Growth, _defined._ [ ### App Store Optimization (ASO) App Store Optimization (ASO) is improving an app’s visibility and conversion inside the App Store and Google Play: keyword-informed metadata, screenshots and previews that convert, ratings velocity, and store experiments. Read the definition →](https://www.strataigize.com/glossary/app-store-optimization/)[ ### Custom product pages Custom product pages are alternate versions of an App Store product page, each with its own screenshots, previews, and promotional text, reachable by unique URLs. Read the definition →](https://www.strataigize.com/glossary/custom-product-pages/)[ ### Store listing experiments Store listing experiments are the native A/B tests the app stores provide for listing assets: Google Play’s store listing experiments and Apple’s product page optimization. Read the definition →](https://www.strataigize.com/glossary/store-listing-experiments/)[ ### SKAdNetwork (SKAN) SKAdNetwork (SKAN) is Apple’s privacy-preserving attribution framework for iOS: instead of user-level tracking, the device sends delayed, aggregated postbacks that credit an ad network with an install and a coarse conversion value. Read the definition →](https://www.strataigize.com/glossary/skadnetwork/)[ ### Aggregated Event Measurement (AEM) Aggregated Event Measurement (AEM) is Meta’s protocol for measuring web and app events from iOS users under Apple’s privacy rules: a limited, prioritized set of conversion events reported in aggregate. Read the definition →](https://www.strataigize.com/glossary/aggregated-event-measurement/)[ ### ATT opt-in rate The ATT opt-in rate is the share of iOS users who allow tracking through Apple’s App Tracking Transparency prompt. Read the definition →](https://www.strataigize.com/glossary/att-opt-in-rate/)[ ### Mobile Measurement Partner (MMP) A Mobile Measurement Partner (MMP) is the independent attribution layer for app campaigns, such as Adjust or AppsFlyer: one SDK that credits installs and events to channels, deduplicates across networks, and reports cohorts. Read the definition →](https://www.strataigize.com/glossary/mobile-measurement-partner/)[ ### Attribution window An attribution window is the period after an ad interaction during which a conversion is credited to it, such as 7-day click or 28-day click. Read the definition →](https://www.strataigize.com/glossary/attribution-window/)[ ### Cohort analysis Cohort analysis groups users by when they arrived, then follows each group’s behavior over time: retention, revenue, and payback by acquisition week or channel. Read the definition →](https://www.strataigize.com/glossary/cohort-analysis/)[ ### D7 ROAS D7 ROAS is return on ad spend measured seven days after install, per cohort: revenue from a cohort’s first seven days divided by what it cost to acquire. Read the definition →](https://www.strataigize.com/glossary/d7-roas/)[ ### Cost per install (CPI) Cost per install (CPI) is ad spend divided by the installs it produced. Read the definition →](https://www.strataigize.com/glossary/cost-per-install/)[ ### IAA vs IAP IAA (in-app advertising) and IAP (in-app purchases) are the two core app revenue models: monetizing attention with ads versus monetizing users with purchases and subscriptions. Read the definition →](https://www.strataigize.com/glossary/iaa-vs-iap/)[ ### Paywall optimization Paywall optimization is systematic testing of where, when, and how an app asks for money: placement in the flow, offer structure, trial length, pricing, and the screen itself. Read the definition →](https://www.strataigize.com/glossary/paywall-optimization/) Paid Media ## Paid Media, _defined._ [ ### LTV to CAC ratio The LTV to CAC ratio compares customer lifetime value to customer acquisition cost, stating how many dollars of value each acquisition dollar buys. Read the definition →](https://www.strataigize.com/glossary/ltv-to-cac-ratio/)[ ### Creative fatigue Creative fatigue is the performance decay that sets in as an audience sees the same ad repeatedly: costs rise and results fall while nothing else changed. Read the definition →](https://www.strataigize.com/glossary/creative-fatigue/)[ ### Incrementality Incrementality is the share of measured conversions that would not have happened without the ad. Read the definition →](https://www.strataigize.com/glossary/incrementality/) AI Automation ## AI Automation, _defined._ [ ### AI agent An AI agent is software that uses a language model to pursue a goal through multiple steps and tools: reading systems, making bounded decisions, and taking actions, rather than answering a single prompt. Read the definition →](https://www.strataigize.com/glossary/ai-agent/)[ ### Human-in-the-loop Human-in-the-loop is an automation design in which defined actions wait for a person’s approval before executing, typically anything irreversible: spending money, messaging a client, writing to a production system. Read the definition →](https://www.strataigize.com/glossary/human-in-the-loop/)[ ### AI governance AI governance is the documented control system around AI in production: written scopes per automation, hard bounds on what runs alone, logging, output verification against baselines, escalation paths, and named human accountability. Read the definition →](https://www.strataigize.com/glossary/ai-governance/)[ ### Model Context Protocol (MCP) The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and data through a common interface, so one integration serves many AI clients. Read the definition →](https://www.strataigize.com/glossary/model-context-protocol/) ## Fluent in the vocabulary. _Better at the work._ The definitions are free. The free 30-minute audit call shows you which of them is your constraint. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/aggregated-event-measurement/ Description: Aggregated Event Measurement (AEM) is Meta’s protocol for measuring web and app events from iOS users under Apple’s privacy rules: a limited,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Aggregated Event Measurement (AEM) Mobile Growth # Aggregated Event Measurement (AEM). Definition ## The canonical _answer._ Aggregated Event Measurement (AEM) is Meta’s protocol for measuring web and app events from iOS users under Apple’s privacy rules: a limited, prioritized set of conversion events reported in aggregate. Configuring the event priority correctly decides which conversions survive into optimization when a user’s data is restricted. Worked example ## In _practice._ An app prioritizes purchase above registration in AEM. When restricted users convert twice, the purchase is the event that reports, so bidding keeps optimizing to revenue. Teams that never set priorities let the platform decide which event survives, and it is rarely the one the business cares about. Where this work happens: [Meta Ads](https://www.strataigize.com/services/paid-advertising/meta-ads/) Related terms - [SKAdNetwork (SKAN)](https://www.strataigize.com/glossary/skadnetwork/) - [ATT opt-in rate](https://www.strataigize.com/glossary/att-opt-in-rate/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ai-agent/ Description: An AI agent is software that uses a language model to pursue a goal through multiple steps and tools: reading systems, making bounded decisions, and... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / AI agent AI Automation # AI agent. Definition ## The canonical _answer._ An AI agent is software that uses a language model to pursue a goal through multiple steps and tools: reading systems, making bounded decisions, and taking actions, rather than answering a single prompt. In business use, the practical rule is that if a process recurs, has rules, and leaves a trail, an agent can be programmed to run it. Worked example ## In _practice._ An intake agent reads each inbound lead, enriches it, scores it against written rules, drafts the reply, and books qualified calls. A person approves anything unusual. The judgment stays human; the fifteen mechanical minutes per lead disappear. Where this work happens: [AI Agent Development](https://www.strataigize.com/services/ai-agent-development/) Related terms - [Human-in-the-loop](https://www.strataigize.com/glossary/human-in-the-loop/) - [AI governance](https://www.strataigize.com/glossary/ai-governance/) - [Model Context Protocol (MCP)](https://www.strataigize.com/glossary/model-context-protocol/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ai-citation/ Description: An AI citation is a source reference attached to an AI-generated response, usually a link supporting part of the answer. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / AI citation AI Search # AI citation. Definition ## The canonical _answer._ An AI citation is a source reference attached to an AI-generated response, usually a link supporting part of the answer. Citation counts and citation share describe observed appearances in a particular engine and measurement set. They do not measure ranking position, visits, or revenue. Worked example ## In _practice._ When an assistant answers a hiring question with a shortlist and links the roundup it pulled from, that roundup won the citation. Earning citations means being present and quotable in the sources engines retrieve: original data, directories, reviews, and pages whose claims are specific enough to quote. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [Generative Engine Optimization (GEO)](https://www.strataigize.com/glossary/generative-engine-optimization/) - [AI visibility](https://www.strataigize.com/glossary/ai-visibility/) - [AI crawler](https://www.strataigize.com/glossary/ai-crawler/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ai-crawler/ Description: An AI crawler fetches web pages for a specific purpose, such as search indexing, model training, or retrieval requested by a user. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / AI crawler AI Search # AI crawler. Definition ## The canonical _answer._ An AI crawler fetches web pages for a specific purpose, such as search indexing, model training, or retrieval requested by a user. OAI-SearchBot and PerplexityBot support search; GPTBot and ClaudeBot concern training. Google-Extended is a robots.txt policy token, not a separate crawler user agent. Worked example ## In _practice._ A site can allow OAI-SearchBot while making a separate decision about GPTBot. Check robots.txt, server responses and verified operator identity together. Blocking direct retrieval can limit source access, but a brand may still appear through other sources or existing index data. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [AI citation](https://www.strataigize.com/glossary/ai-citation/) - [Technical SEO](https://www.strataigize.com/glossary/technical-seo/) - [AI visibility](https://www.strataigize.com/glossary/ai-visibility/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ai-governance/ Description: AI governance is the documented control system around AI in production: written scopes per automation, hard bounds on what runs alone, logging, output... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / AI governance AI Automation # AI governance. Definition ## The canonical _answer._ AI governance is the documented control system around AI in production: written scopes per automation, hard bounds on what runs alone, logging, output verification against baselines, escalation paths, and named human accountability. Frameworks like the NIST AI RMF structure it, and concrete practice beats aspirational policy. Worked example ## In _practice._ Each agent in a fleet carries a written scope stating what it may touch and what needs a person. Runs are logged, outputs verified monthly against measured baselines, and any failure is fixed as a class with a guard, not patched as an instance. That paper trail is what an enterprise buyer’s review asks for. Where this work happens: [Trust & Security](https://www.strataigize.com/trust/) Related terms - [Human-in-the-loop](https://www.strataigize.com/glossary/human-in-the-loop/) - [AI agent](https://www.strataigize.com/glossary/ai-agent/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ai-visibility/ Description: AI visibility is the measurable presence of a brand inside AI-generated answers: whether the major engines mention it, how they describe it, and which... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / AI visibility AI Search # AI visibility. Definition ## The canonical _answer._ AI visibility is the measurable presence of a brand inside AI-generated answers: whether the major engines mention it, how they describe it, and which competing brands appear in the answers where it should. It is tracked by running a fixed set of buyer-intent prompts across engines on a schedule and recording mentions and citations over time. Worked example ## In _practice._ A team repeats fifty buyer prompts across five engines, recording dates, settings, mentions and citations. It compares that sample with available Google AI impression and Bing citation reports, then tracks qualified enquiries separately. A changed answer is an observation, not proof that one edit caused a gain. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [AI citation](https://www.strataigize.com/glossary/ai-citation/) - [Generative Engine Optimization (GEO)](https://www.strataigize.com/glossary/generative-engine-optimization/) - [Zero-click search](https://www.strataigize.com/glossary/zero-click-search/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/answer-engine-optimization/ Description: Answer Engine Optimization (AEO) is structuring content so answer engines, including AI assistants and search features like AI Overviews, can extract a... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Answer Engine Optimization (AEO) AI Search # Answer Engine Optimization (AEO). Definition ## The canonical _answer._ Answer Engine Optimization (AEO) is structuring content so answer engines, including AI assistants and search features like AI Overviews, can extract a direct, correct answer from it. The core discipline is answer-first writing: the page leads with the complete answer in quotable form, then earns depth underneath it. Worked example ## In _practice._ A page answers its main question early, then supports that answer with examples and sources. This helps readers find what they need and makes the evidence easier to extract. There is no required answer length, and clear writing does not guarantee an AI citation. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [Generative Engine Optimization (GEO)](https://www.strataigize.com/glossary/generative-engine-optimization/) - [Zero-click search](https://www.strataigize.com/glossary/zero-click-search/) - [Structured data (JSON-LD)](https://www.strataigize.com/glossary/structured-data/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/app-store-optimization/ Description: App Store Optimization (ASO) is improving an app’s visibility and conversion inside the App Store and Google Play: keyword-informed metadata,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / App Store Optimization (ASO) Mobile Growth # App Store Optimization (ASO). Definition ## The canonical _answer._ App Store Optimization (ASO) is improving an app’s visibility and conversion inside the App Store and Google Play: keyword-informed metadata, screenshots and previews that convert, ratings velocity, and store experiments. It compounds with paid acquisition, because every install channel ultimately lands on the store listing. Worked example ## In _practice._ An app ranks for its brand but nothing else. An ASO pass rebuilds the title, subtitle, and keyword field from a real keyword matrix, redesigns the first three screenshots around the core value moment, and runs listing experiments. Organic impressions and the paid conversion rate move together, because they share the listing. Where this work happens: [App Store Optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) Related terms - [Custom product pages](https://www.strataigize.com/glossary/custom-product-pages/) - [Store listing experiments](https://www.strataigize.com/glossary/store-listing-experiments/) - [Cost per install (CPI)](https://www.strataigize.com/glossary/cost-per-install/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/att-opt-in-rate/ Description: The ATT opt-in rate is the share of iOS users who allow tracking through Apple’s App Tracking Transparency prompt. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / ATT opt-in rate Mobile Growth # ATT opt-in rate. Definition ## The canonical _answer._ The ATT opt-in rate is the share of iOS users who allow tracking through Apple’s App Tracking Transparency prompt. It sets how much user-level attribution signal an app has: opted-in users can be measured deterministically, while the rest are measured through aggregate frameworks like SKAdNetwork. Worked example ## In _practice._ An app shows a pre-prompt explaining the value exchange before the system dialog, timed after a first success moment rather than at cold start. Opt-in improves, which enriches every downstream system at once: better match rates, better optimization signal, and less reliance on modeled results. Where this work happens: [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) Related terms - [SKAdNetwork (SKAN)](https://www.strataigize.com/glossary/skadnetwork/) - [Aggregated Event Measurement (AEM)](https://www.strataigize.com/glossary/aggregated-event-measurement/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/attribution-window/ Description: An attribution window is the period after an ad interaction during which a conversion is credited to it, such as 7-day click or 28-day click. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Attribution window Mobile Growth # Attribution window. Definition ## The canonical _answer._ An attribution window is the period after an ad interaction during which a conversion is credited to it, such as 7-day click or 28-day click. Windows define the meaning of every reported number, and recent cohorts under-report by design because conversions keep arriving until the window closes. Worked example ## In _practice._ A campaign looks unprofitable on three-day-old data inside a 28-day window, gets cut, and the revenue that was still maturing lands after the funeral. The discipline is written windows per decision: state the window and the data age on every report, and never judge spend on numbers still filling in. Where this work happens: [Data Analysis](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) Related terms - [Mobile Measurement Partner (MMP)](https://www.strataigize.com/glossary/mobile-measurement-partner/) - [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/) - [D7 ROAS](https://www.strataigize.com/glossary/d7-roas/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/cohort-analysis/ Description: Cohort analysis groups users by when they arrived, then follows each group’s behavior over time: retention, revenue, and payback by acquisition week or... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Cohort analysis Mobile Growth # Cohort analysis. Definition ## The canonical _answer._ Cohort analysis groups users by when they arrived, then follows each group’s behavior over time: retention, revenue, and payback by acquisition week or channel. It is the right lens for app economics because it compares users at the same age instead of blending new and old users into one misleading average. Worked example ## In _practice._ Blended revenue looks flat, which reads as stagnation. Cohorts show that recent acquisition weeks monetize better than older ones, but are simply young. The blended view hid an improvement; the cohort view catches it, and the scaling decision reverses. Where this work happens: [Data Analysis](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) Related terms - [Attribution window](https://www.strataigize.com/glossary/attribution-window/) - [D7 ROAS](https://www.strataigize.com/glossary/d7-roas/) - [LTV to CAC ratio](https://www.strataigize.com/glossary/ltv-to-cac-ratio/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/conversion-rate-optimization/ Description: Conversion Rate Optimization (CRO) is the discipline of increasing the share of visitors who take a valuable action, using research, experimentation,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Conversion Rate Optimization (CRO) SEO & Web # Conversion Rate Optimization (CRO). Definition ## The canonical _answer._ Conversion Rate Optimization (CRO) is the discipline of increasing the share of visitors who take a valuable action, using research, experimentation, and measurement rather than taste. Done properly it is a statistics practice: hypotheses from evidence, tests sized to detect real effects, and verdicts that admit what a test cannot say. Worked example ## In _practice._ Session replays show visitors stalling at a long form. The team tests a three-field version against the original with a pre-computed sample size. Completion rises with the effect above the minimum detectable threshold, so the change ships; a smaller observed lift would have been reported as inconclusive, not victory. Where this work happens: [Conversion Rate Optimization](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/) Related terms - [Core Web Vitals](https://www.strataigize.com/glossary/core-web-vitals/) - [Incrementality](https://www.strataigize.com/glossary/incrementality/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/core-web-vitals/ Description: Core Web Vitals are Google’s field-measured user experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness),... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Core Web Vitals SEO & Web # Core Web Vitals. Definition ## The canonical _answer._ Core Web Vitals are Google’s field-measured user experience metrics: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). They are measured from real visitors, so lab scores can pass while the field fails, and the field data is what counts. Worked example ## In _practice._ A page loads fast in a lab test but real users on mid-range phones see images shove the layout around as they load. The field CLS fails. The fix is intrinsic width and height on media, reserved space for embeds, and fonts that swap without reflowing the page. Where this work happens: [Website Optimization](https://www.strataigize.com/services/website-optimization/) Related terms - [Technical SEO](https://www.strataigize.com/glossary/technical-seo/) - [Conversion Rate Optimization (CRO)](https://www.strataigize.com/glossary/conversion-rate-optimization/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/cost-per-install/ Description: Cost per install (CPI) is ad spend divided by the installs it produced. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Cost per install (CPI) Mobile Growth # Cost per install (CPI). Definition ## The canonical _answer._ Cost per install (CPI) is ad spend divided by the installs it produced. It is a price, not a verdict: a cheap install that never monetizes is expensive, and a costly install with strong lifetime value is cheap. CPI belongs next to cohort revenue, never alone. Worked example ## In _practice._ Two campaigns run: one buys installs at half the CPI of the other, but its cohorts barely register revenue while the pricier channel’s users subscribe. Judged on CPI the wrong campaign wins; judged on cost per paying cohort the budget moves the right way. Where this work happens: [User Acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) Related terms - [D7 ROAS](https://www.strataigize.com/glossary/d7-roas/) - [LTV to CAC ratio](https://www.strataigize.com/glossary/ltv-to-cac-ratio/) - [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/creative-fatigue/ Description: Creative fatigue is the performance decay that sets in as an audience sees the same ad repeatedly: costs rise and results fall while nothing else changed. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Creative fatigue Paid Media # Creative fatigue. Definition ## The canonical _answer._ Creative fatigue is the performance decay that sets in as an audience sees the same ad repeatedly: costs rise and results fall while nothing else changed. It is watched on leading indicators like frequency and first-time impression share, and managed by a refresh pipeline that ships successors before the decay taxes the budget. Worked example ## In _practice._ A winning video carries an account for six weeks, then costs creep as frequency climbs. Because the team tracked fatigue signals, iteration variants were already tested and the next winner promotes the day the incumbent tips, so the account never trades performance for nostalgia. Where this work happens: [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Related terms - [Incrementality](https://www.strataigize.com/glossary/incrementality/) - [Custom product pages](https://www.strataigize.com/glossary/custom-product-pages/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/custom-product-pages/ Description: Custom product pages are alternate versions of an App Store product page, each with its own screenshots, previews, and promotional text, reachable by... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Custom product pages Mobile Growth # Custom product pages. Definition ## The canonical _answer._ Custom product pages are alternate versions of an App Store product page, each with its own screenshots, previews, and promotional text, reachable by unique URLs. They let paid traffic land on a page that matches the ad’s message instead of a one-size default listing, which is message match applied to the store. Worked example ## In _practice._ A game runs ad creative around a seasonal event. Instead of sending that traffic to the default listing, it routes to a custom product page whose screenshots show the event. The ad-to-page continuity typically converts better than the generic listing, and each page reports its own conversion rate. Where this work happens: [App Store Optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) Related terms - [App Store Optimization (ASO)](https://www.strataigize.com/glossary/app-store-optimization/) - [Creative fatigue](https://www.strataigize.com/glossary/creative-fatigue/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/d7-roas/ Description: D7 ROAS is return on ad spend measured seven days after install, per cohort: revenue from a cohort’s first seven days divided by what it cost to acquire. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / D7 ROAS Mobile Growth # D7 ROAS. Definition ## The canonical _answer._ D7 ROAS is return on ad spend measured seven days after install, per cohort: revenue from a cohort’s first seven days divided by what it cost to acquire. It is the workhorse early indicator in mobile UA because it arrives fast enough to steer spend while correlating with long-term payback once the relationship is measured. Worked example ## In _practice._ A team measures that cohorts reaching a given D7 ROAS historically clear full payback within their target period. Campaigns are then scaled or cut on matured D7 readings against that threshold, with the correlation re-verified quarterly, because a threshold nobody re-validates quietly becomes folklore. Where this work happens: [User Acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) Related terms - [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/) - [LTV to CAC ratio](https://www.strataigize.com/glossary/ltv-to-cac-ratio/) - [Attribution window](https://www.strataigize.com/glossary/attribution-window/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/entity-seo/ Description: Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Entity SEO SEO & Web # Entity SEO. Definition ## The canonical _answer._ Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships, kept consistent across the site, structured data, and third-party profiles. Engines answer from their model of the entity, so contradictions between sources degrade every surface at once. Worked example ## In _practice._ A firm lists different addresses on its site, its business profile, and a directory. Engines resolving the entity see conflict and hedge. Entity work reconciles every surface to one identity, marks it up in Organization schema, and links profiles with sameAs so each source corroborates the others. Where this work happens: [Search Engine Optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) Related terms - [Structured data (JSON-LD)](https://www.strataigize.com/glossary/structured-data/) - [Generative Engine Optimization (GEO)](https://www.strataigize.com/glossary/generative-engine-optimization/) - [Technical SEO](https://www.strataigize.com/glossary/technical-seo/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/generative-engine-optimization/ Description: Generative Engine Optimization (GEO) is the practice of making a brand visible, accurately described, and cited inside AI-generated answers from... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Generative Engine Optimization (GEO) AI Search # Generative Engine Optimization (GEO). Definition ## The canonical _answer._ Generative Engine Optimization (GEO) is the practice of making a brand visible, accurately described, and cited inside AI-generated answers from systems like ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. Where SEO optimizes for ranked links, GEO optimizes for being retrieved, trusted, and quoted by the models that now answer buyers directly. Worked example ## In _practice._ A buyer asks an AI assistant which agencies to shortlist. The engines answer from the sources they retrieve and trust: directories, roundups, reviews, and pages with quotable claims. GEO work earns presence in those sources and structures your own pages so the engine can lift an accurate answer with your name on it. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/) - [AI citation](https://www.strataigize.com/glossary/ai-citation/) - [AI visibility](https://www.strataigize.com/glossary/ai-visibility/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/google-preferred-source/ Description: A Google preferred source is a publisher a signed-in user has marked as preferred in Google Search, which raises that source’s prominence in the user’s... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Google preferred source AI Search # Google preferred source. Definition ## The canonical _answer._ A Google preferred source is a publisher a signed-in user has marked as preferred in Google Search, which raises that source’s prominence in the user’s Top Stories and related result surfaces. For brands, accumulated preferred-source selections are a durable, user-granted visibility asset that competitors cannot buy back with ads. Worked example ## In _practice._ A reader selects a publisher as a preferred source. Google can show more of that publisher in supported search features when relevant content is available. The preference belongs to that reader; it does not guarantee placement for every query or increase everyone else's rankings. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [AI visibility](https://www.strataigize.com/glossary/ai-visibility/) - [Zero-click search](https://www.strataigize.com/glossary/zero-click-search/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/human-in-the-loop/ Description: Human-in-the-loop is an automation design in which defined actions wait for a person’s approval before executing, typically anything irreversible:... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Human-in-the-loop AI Automation # Human-in-the-loop. Definition ## The canonical _answer._ Human-in-the-loop is an automation design in which defined actions wait for a person’s approval before executing, typically anything irreversible: spending money, messaging a client, writing to a production system. The automation does the mechanical work; accountability stays with a named human at the moments that matter. Worked example ## In _practice._ A reporting agent drafts client updates every week. Drafts wait in an approval surface where a person reviews and releases them. The team saves hours per week, and no client ever receives an unreviewed message, which is the property that makes the automation deployable at all. Where this work happens: [AI Workflow Automation](https://www.strataigize.com/services/ai-automation-services/) Related terms - [AI agent](https://www.strataigize.com/glossary/ai-agent/) - [AI governance](https://www.strataigize.com/glossary/ai-governance/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/iaa-vs-iap/ Description: IAA (in-app advertising) and IAP (in-app purchases) are the two core app revenue models: monetizing attention with ads versus monetizing users with... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / IAA vs IAP Mobile Growth # IAA vs IAP. Definition ## The canonical _answer._ IAA (in-app advertising) and IAP (in-app purchases) are the two core app revenue models: monetizing attention with ads versus monetizing users with purchases and subscriptions. The mix dictates UA strategy, because ad-monetized apps optimize toward engagement value while purchase apps optimize toward payer value, and the events worth bidding on differ. Worked example ## In _practice._ A hybrid game earns from both rewarded video and a battle pass. Its UA optimizes different campaigns to different signals: ad-value events for IAA-heavy geos, purchase events where payers concentrate. Treating both revenue types as one blended number would misprice every bid. Where this work happens: [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) Related terms - [Paywall optimization](https://www.strataigize.com/glossary/paywall-optimization/) - [LTV to CAC ratio](https://www.strataigize.com/glossary/ltv-to-cac-ratio/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/incrementality/ Description: Incrementality is the share of measured conversions that would not have happened without the ad. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Incrementality Paid Media # Incrementality. Definition ## The canonical _answer._ Incrementality is the share of measured conversions that would not have happened without the ad. Attribution assigns credit; incrementality asks whether the ad caused anything. It is measured with holdouts or geo experiments, and it is the defense against paying to reach people who were converting anyway. Worked example ## In _practice._ A retargeting campaign reports stellar ROAS. A geo holdout withholds it from matched regions, and conversion barely differs: most credited conversions were coming regardless. The budget moves to prospecting, where the same test shows real lift, and the account earns more with the identical total spend. Where this work happens: [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Related terms - [Attribution window](https://www.strataigize.com/glossary/attribution-window/) - [LTV to CAC ratio](https://www.strataigize.com/glossary/ltv-to-cac-ratio/) - [Creative fatigue](https://www.strataigize.com/glossary/creative-fatigue/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/ltv-to-cac-ratio/ Description: The LTV to CAC ratio compares customer lifetime value to customer acquisition cost, stating how many dollars of value each acquisition dollar buys. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / LTV to CAC ratio Paid Media # LTV to CAC ratio. Definition ## The canonical _answer._ The LTV to CAC ratio compares customer lifetime value to customer acquisition cost, stating how many dollars of value each acquisition dollar buys. A commonly used healthy benchmark is 3 to 1; below break-even the offer loses money per customer and no media optimization can rescue it, because the constraint is the economics. Worked example ## In _practice._ A business acquires customers at a loss and asks for better ads. The math shows the ratio misses 3 to 1 at any realistic click cost, so the fix is the offer: pricing, retention, or order value. When the ratio clears, the same campaigns scale profitably without a single new creative. Where this work happens: [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Related terms - [Cost per install (CPI)](https://www.strataigize.com/glossary/cost-per-install/) - [D7 ROAS](https://www.strataigize.com/glossary/d7-roas/) - [Incrementality](https://www.strataigize.com/glossary/incrementality/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/mobile-measurement-partner/ Description: A Mobile Measurement Partner (MMP) is the independent attribution layer for app campaigns, such as Adjust or AppsFlyer: one SDK that credits installs... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Mobile Measurement Partner (MMP) Mobile Growth # Mobile Measurement Partner (MMP). Definition ## The canonical _answer._ A Mobile Measurement Partner (MMP) is the independent attribution layer for app campaigns, such as Adjust or AppsFlyer: one SDK that credits installs and events to channels, deduplicates across networks, and reports cohorts. It exists because every ad platform grades its own homework; the MMP is the referee. Worked example ## In _practice._ Meta and a second network both claim the same install. The MMP applies its attribution logic, credits one, and the cohort report shows which channel’s installs actually produce revenue over time. Budget decisions run on that view, not on the platforms’ self-reported sum, which always exceeds reality. Where this work happens: [Adjust and Strataigize](https://www.strataigize.com/partnerships/adjust/) Related terms - [Attribution window](https://www.strataigize.com/glossary/attribution-window/) - [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/) - [SKAdNetwork (SKAN)](https://www.strataigize.com/glossary/skadnetwork/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/model-context-protocol/ Description: The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and data through a common interface, so one... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Model Context Protocol (MCP) AI Automation # Model Context Protocol (MCP). Definition ## The canonical _answer._ The Model Context Protocol (MCP) is an open standard that lets AI assistants connect to external tools and data through a common interface, so one integration serves many AI clients. For businesses it is the plumbing of agent readiness: exposing capabilities to AI systems safely instead of per-assistant custom code. Worked example ## In _practice._ A company exposes a bounded set of actions through an MCP server: check availability, request an audit, read public pricing. Any MCP-capable assistant can then act on the business without bespoke integration, and the server enforces authentication and limits rather than trusting each client. Where this work happens: [AI Agent Development](https://www.strataigize.com/services/ai-agent-development/) Related terms - [AI agent](https://www.strataigize.com/glossary/ai-agent/) - [AI governance](https://www.strataigize.com/glossary/ai-governance/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/paywall-optimization/ Description: Paywall optimization is systematic testing of where, when, and how an app asks for money: placement in the flow, offer structure, trial length,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Paywall optimization Mobile Growth # Paywall optimization. Definition ## The canonical _answer._ Paywall optimization is systematic testing of where, when, and how an app asks for money: placement in the flow, offer structure, trial length, pricing, and the screen itself. It is often the highest-leverage revenue work in a subscription app because every acquired user passes through it. Worked example ## In _practice._ An app shows its paywall at first launch to everyone. A test moves it after the first success moment for new users while keeping a hard gate for returning ones. Trial starts rise without hurting retention, and the win compounds across every future cohort the app acquires. Where this work happens: [User Retention](https://www.strataigize.com/services/mobile-app-marketing/user-retention/) Related terms - [IAA vs IAP](https://www.strataigize.com/glossary/iaa-vs-iap/) - [Conversion Rate Optimization (CRO)](https://www.strataigize.com/glossary/conversion-rate-optimization/) - [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/skadnetwork/ Description: SKAdNetwork (SKAN) is Apple’s privacy-preserving attribution framework for iOS: instead of user-level tracking, the device sends delayed, aggregated... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / SKAdNetwork (SKAN) Mobile Growth # SKAdNetwork (SKAN). Definition ## The canonical _answer._ SKAdNetwork (SKAN) is Apple’s privacy-preserving attribution framework for iOS: instead of user-level tracking, the device sends delayed, aggregated postbacks that credit an ad network with an install and a coarse conversion value. Campaigns still get measured, but in aggregate, with delay, and within strict value limits that must be designed for. Worked example ## In _practice._ A UA team defines a conversion value schema that encodes early revenue signals into SKAN’s limited values. Postbacks arrive delayed and thresholded, so daily dashboards under-report by design. Decisions run on modeled and cohort views instead of raw same-day numbers. Where this work happens: [Data Analysis](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) Related terms - [Aggregated Event Measurement (AEM)](https://www.strataigize.com/glossary/aggregated-event-measurement/) - [Mobile Measurement Partner (MMP)](https://www.strataigize.com/glossary/mobile-measurement-partner/) - [Attribution window](https://www.strataigize.com/glossary/attribution-window/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/store-listing-experiments/ Description: Store listing experiments are the native A/B tests the app stores provide for listing assets: Google Play’s store listing experiments and Apple’s... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Store listing experiments Mobile Growth # Store listing experiments. Definition ## The canonical _answer._ Store listing experiments are the native A/B tests the app stores provide for listing assets: Google Play’s store listing experiments and Apple’s product page optimization. They test icons, screenshots, and text against live store traffic, making them the only conversion tests that run on the store’s own audience. Worked example ## In _practice._ A team believes a new icon will lift installs. Before shipping it, they run a store experiment against the current icon, wait for the platform to report a resolved result, and ship only a winner. Losing variants cost a test slot instead of weeks of degraded conversion. Where this work happens: [App Store Optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) Related terms - [App Store Optimization (ASO)](https://www.strataigize.com/glossary/app-store-optimization/) - [Conversion Rate Optimization (CRO)](https://www.strataigize.com/glossary/conversion-rate-optimization/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/structured-data/ Description: Structured data is machine-readable markup, commonly JSON-LD, that describes visible page content using schema.org terms such as Organization, Service... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Structured data (JSON-LD) SEO & Web # Structured data (JSON-LD). Definition ## The canonical _answer._ Structured data is machine-readable markup, commonly JSON-LD, that describes visible page content using schema.org terms such as Organization, Service and Article. Appropriate markup supports eligibility for some search features. It is not required for Google AI features and does not guarantee rankings or citations. Worked example ## In _practice._ A pricing page that states its figures in Product and Offer markup gives engines an extractable price instead of prose to interpret. The practical rule is server-rendered markup that mirrors the visible content exactly: schema that claims what the page does not show is a liability. Where this work happens: [Search Engine Optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) Related terms - [Entity SEO](https://www.strataigize.com/glossary/entity-seo/) - [Technical SEO](https://www.strataigize.com/glossary/technical-seo/) - [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/technical-seo/ Description: Technical SEO is the engineering layer of search visibility: crawlability, indexation, rendering, redirects, canonical URLs, sitemaps, structured data,... [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Technical SEO SEO & Web # Technical SEO. Definition ## The canonical _answer._ Technical SEO is the engineering layer of search visibility: crawlability, indexation, rendering, redirects, canonical URLs, sitemaps, structured data, and page speed. It does not create demand; it removes the failures that silently waste the demand a site has already earned. Worked example ## In _practice._ A site migration leaves duplicate URLs, self-canonical errors on paginated archives, and a sitemap listing dead pages. Rankings sag with no content change. A technical pass reconciles canonicals, regenerates the sitemap from real routes, fixes redirect chains, and recovers positions without publishing a single new page. Where this work happens: [Search Engine Optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) Related terms - [Core Web Vitals](https://www.strataigize.com/glossary/core-web-vitals/) - [Structured data (JSON-LD)](https://www.strataigize.com/glossary/structured-data/) - [AI crawler](https://www.strataigize.com/glossary/ai-crawler/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/glossary/zero-click-search/ Description: A zero-click search is a query that ends with no visit to an external website, after an on-page answer, a query change, or the searcher stopping. [Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Zero-click search AI Search # Zero-click search. Definition ## The canonical _answer._ A zero-click search is a query that ends with no visit to an external website, after an on-page answer, a query change, or the searcher stopping. The searcher may have found an answer on the results page, changed the query, or stopped searching. A no-click outcome alone does not reveal whether the person was satisfied or whether an AI answer caused it. Worked example ## In _practice._ A brand sees impressions rise while clicks stay flat. That pattern alone does not prove AI answers caused it: query mix, rankings and search features can also change. Check the relevant reports, then measure useful visits, enquiries and assisted pipeline alongside visibility. Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/) Related terms - [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/) - [AI visibility](https://www.strataigize.com/glossary/ai-visibility/) ## Is this your _constraint?_ The free 30-minute audit call tells you, live, on your own funnel. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/google-ads-api/ Description: What the Strataigize application does with the Google Ads API, and how it uses and protects Google Ads data. [Home](https://www.strataigize.com/) / Google Ads Integration # Google Ads Integration Strataigize (Strat-Ai-Gize Marketing & Automation Ltd.) is a paid-media agency that plans and manages advertising campaigns on behalf of its clients. This page describes the Strataigize application that connects to the Google Ads API, so anyone reviewing our OAuth consent screen can understand what the application does and how it handles data. ## What the application does The Strataigize application uses the Google Ads API to retrieve reporting and performance data and, where authorised, to help manage advertising campaigns for the Google Ads accounts that Strataigize operates or that our clients have explicitly granted us access to manage. We use it to report on, analyse, and optimise advertising performance across the accounts we are responsible for. The client-facing service this powers is our [Google Ads](https://www.strataigize.com/services/paid-advertising/google-ads/) work. ## Who uses it The application is an internal tool used by the Strataigize team. It is not a consumer product and is not offered for public sign-up. Access is limited to Strataigize personnel acting on behalf of the advertising accounts we manage. ## How we use Google Ads data Data accessed through the Google Ads API is used solely to provide and improve our advertising management services for the relevant accounts, including performance reporting, budget and bid optimisation, and campaign management. We do not sell this data, and we do not use it for any purpose beyond providing our services to the accounts we manage. Strataigize's use of information received from Google APIs adheres to the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. ## Contact Questions about this integration or our data practices can be sent to [ian@strataigize.com](mailto:ian@strataigize.com). See also our [Privacy Policy](https://www.strataigize.com/policies/privacy-policy/) and the [Terms & Conditions](https://www.strataigize.com/policies/terms-conditions/). --- Canonical: https://www.strataigize.com/google/ Description: Google Preferred Sources lets you pick which publishers lead your Top Stories, AI Overviews and AI Mode. How to set yours, and add Strataigize in one click. Google Preferred Sources # Your Google. Our insights. First. Google now lets you choose the sources that lead your results. Add Strataigize once, and our mobile app growth and AI agent playbooks surface first for you in Top Stories, AI Overviews and AI Mode. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) Free. One click. Google confirms in a small window and you stay right here. Clicking also unlocks the 2026 Growth Benchmarks Board below. Client results, not projections ## The work behind the insights you'd be adding [52,873app installs in one month at a $0.70 CPI, down from $2.38](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[8.54xpeak ROAS for an AI fitness app's subscription funnel](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[+127%downloads in 30 days from app store optimization alone](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/)[100K+pre-launch sign-ups for a mobile puzzle RPG](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/) [Read the case studies behind these numbers →](https://www.strataigize.com/case-studies/) ## What changes in your Google Preferred sources is per-person. Adding us changes what you see, instantly and reversibly, across three surfaces. Before: whoever the algorithm picks After: our work leads, labeled Top StoriesAI OverviewsAI Mode Google reports people are twice as likely to click through to a source they've preferred, and 600,000+ sources have been chosen so far (Google, August 2026). 1 **Click the button.** The only thing to do on this page. 2 **Press Add in the Google window that opens.** Signed out? Google asks you to sign in first. 3 **That is it.** The board below unlocks and your Google is upgraded from your next search. The thank-you for clicking ## The 2026 Growth Benchmarks Board The numbers founders ask us for in week one, pulled from our published research. One click on the button unlocks it. No email, no form. ### Trial length is the most underused lever in subscriptions Median trial-to-paid conversion by trial duration Under 4 days25.5% 17 to 32 days42.5% About 70% higher, and most teams still ship the short trial. ### Hard paywalls out-earn freemium 8x Revenue per install by Day 60 Freemium$0.38 Hard paywall$3.09 Trial-to-paid runs 10.7% vs 2.1%. The gap is narrowing, which is why execution now beats format. ### What a search click costs in 2026 Average cost per click by industry, USD, with the all-industry average marked Legal services$9.87 Home services$8.33 Dental$8.00 Personal services$7.17 Finance$3.39 Travel$2.14 Restaurants$2.05 Arts and entertainment$1.63 $5.42 all-industry average. If your category pays $8 clicks, the funnel behind the click decides everything. 6.64%average search CTR, 2026 8.18%average conversion rate $66.69average cost per lead, first drop in five years 55.5%of app revenue now on weekly plans ### One click unlocks the board Add us as a preferred source on Google and this opens instantly. No email. No form. The unlock is the thank-you. [Add us and unlock the board](https://www.google.com/preferences/source?q=strataigize.com) [Prefer to browse instead? Everything lives in Insights.](https://www.strataigize.com/insights/) Unlocked. Thanks for adding us. Your Google upgrades from your next search. Every number is published and sourced in our research: [Mobile App Paywall Conversion Benchmarks (2026)](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/) and [Google Ads Statistics 2026](https://www.strataigize.com/insights/google-ads-statistics-2026/). The feature ## How Google Preferred Sources works You do not need us to use it. Preferred Sources is a free Google Search setting that decides which publishers lead your Top Stories, and the same choice tailors your AI Overviews and AI Mode. Here is how to set it yourself, whoever you choose to add. 1 **Open Google and select your profile picture.** Top right of google.com or the Google app. 2 **Go to Search personalization, then Source preferences.** Search for any publisher and tick its checkbox. 3 **Deselect the same checkbox to remove one.** Reload your results and the change is live. What is Google Preferred Sources? A free Google Search setting that lets you choose which publishers get surfaced more often in your Top Stories. Google says the same choice also tailors your AI Mode and AI Overviews. It is per-person and it changes only what you see, never what anyone else sees. How do I add a preferred source in Google? Two ways. Inside Google: open google.com or the Google app, select your profile picture or initial at the top right, go to Search personalization, then Source preferences, search for the source you want and tick its checkbox. Or from this page: press the button above and Google confirms in a small window while you stay here. How do I manage or remove my preferred sources? The same place you added them: profile picture, Search personalization, then Source preferences. Select or deselect the blue checkbox to the right of a source name and reload your results. Nothing here is permanent and you can change it as often as you like. Do I need to be signed in to a Google account? Yes. Google stores the preference on your account, which is what makes it hold across every browser you sign into. If you are signed out when you press the button, Google asks you to sign in first. How many sources can I add? Google does not publish a limit. Source preferences is a list you tick rather than a single choice, so adding one publisher does not remove another you already picked. Google does note that sources which are not updated regularly may not be available. Does it cost anything? No. Preferred Sources is a free Google Search setting. There is no signup, no form and no email involved, on Google’s side or ours. Why would I add Strataigize? Because the thing you would be seeing more of is published, sourced work: mobile app growth benchmarks, paid media teardowns and case studies where every figure traces back to a post you can open and check. If that is not what you want more of in your Top Stories, do not add us. Steps and behaviour above are Google's own, from [Preferred Sources in Google Search](https://support.google.com/websearch/answer/16379181) and [Google's announcement](https://blog.google/products-and-platforms/products/search/preferred-sources/). We are not affiliated with Google; this page just makes adding us a one-click version of step 2. ## Need the team, not just the insights? Strataigize runs growth for mobile apps and builds AI agents for businesses that want workflows automated properly. [ ### Mobile App Marketing For apps that need installs to pay back: ASO, paid UA and retention run against payback windows, not vanity installs. Explore →](https://www.strataigize.com/industries/mobile-apps/)[ ### AI Agent Development Custom AI agents scoped, built and run in production, from first workflow map to a system your team actually uses. Explore →](https://www.strataigize.com/services/ai-agent-development/) [Book an audit →](https://www.strataigize.com/audit/)[See client results](https://www.strataigize.com/case-studies/) Scrolled this far without clicking? Ten seconds fixes that. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) Free, reversible anytime, and you stay on this page. The button talks to Google directly. On our side we count the click and the confirmation Google sends back, nothing else, and you can remove any preferred source in your Google settings at any time. --- Canonical: https://www.strataigize.com/how-we-work/ Description: The Strataigize Growth System: audit first, prove on a bounded build, scale what worked, compound it as one team on one revenue number. Every step priced. [Home](https://www.strataigize.com/) / How We Work How we work # The Strataigize Growth System. Audit first. Prove on a bounded build. Scale what worked. Compound it as one team on one revenue number. Every step has a page, a scope and a published price. [Start with the free audit →](https://www.strataigize.com/audit/)[See the ladder](https://www.strataigize.com/how-we-work/#ladder) The system ## One diagram, _screenshot it._ Built to be dropped into your internal deck as-is. 01 ### Audit Name the constraint before spending on it. The free 30-minute growth audit or the fixed-price AI Opportunity Audit ends with the levers ranked, whoever you hire. 02 ### Prove One bounded engagement with a written definition of done: a 30-day sprint or a pilot build with a success metric and a kill threshold agreed before work starts. 03 ### Scale What proved out becomes a program: a growth or production retainer on a weekly cadence, month to month after the first 3 months, judged on revenue. 04 ### Compound One team runs media, creative, data, product and automation against a single number, so each lever feeds the next instead of competing for credit. The offer ladder ## Every rung is _buyable._ A name, a fixed scope, a duration, an acceptance criterion and a published price. Click any rung for its page and its form. [01AI Opportunity Audit$7.5K fixed2 weeksSee the offer →](https://www.strataigize.com/offers/ai-opportunity-audit/)[0230-Day Growth Sprint$9K fixed30 daysSee the offer →](https://www.strataigize.com/offers/growth-sprint/)[03AI Pilot Build$25K to $60K fixed30 to 90 daysSee the offer →](https://www.strataigize.com/offers/pilot-build/)[04Growth RetainerFrom $6K/moOngoing, month to month after the first 3 monthsSee the offer →](https://www.strataigize.com/offers/growth-retainer/)[05AI Production RetainerFrom $8K/moOngoing, month to month after the first 3 monthsSee the offer →](https://www.strataigize.com/offers/production-retainer/) Ranges and terms in full on the [pricing page](https://www.strataigize.com/pricing/). Every dollar figure has exactly one source and this page restates it, never forks it. Questions ## The system, _answered._ Do we have to enter the system at step one? No. Teams with a named constraint sometimes start at Prove, and teams with agents already running enter at Scale. The ladder is the default path because it protects you: every escalation of spend follows evidence from the step before it. What makes this different from an agency retainer pitch? The exits. Every early step is bounded and fixed-price, the pilot carries a written kill threshold, retainers go month to month after the first 3 months, and you own every deliverable including the agents. A system you can leave cheaply is a system that has to keep earning its place. Why publish the prices on every step? So you can rule us in or out in minutes. Hidden pricing protects the agency, not the buyer, and the category norm of opacity is exactly why we do the opposite. Every figure on this page links to the pricing page it comes from. Who actually does the work? A small senior team with a co-founder in the loop, running the same systems we sell. The people are on the about page with real bios, and the case studies carry real client names and numbers wherever clients have cleared them. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From the $7.5K audit to retainers from $6K per month, every rung with a published price Ranges and terms in full on the pricing page. Retainers are month to month after the first 3 months. [See the full pricing table →](https://www.strataigize.com/pricing/) ### Find your entry point Tell us where growth is stuck and we reply within 24 hours with the step of the system we would start you on, and why. --- Canonical: https://www.strataigize.com/industries/ Description: Strataigize works with consumer apps and mobile games, SaaS and subscription businesses, professional-services firms, multi-brand teams, and government. Who we work with # Built for ambitious operators. We focus where we have proof, depth, and an edge. If you’re moving faster than your market, you’re our kind of client. [Book a growth audit →](https://www.strataigize.com/audit/)[See the industries](https://www.strataigize.com/industries/#industries) 8.54× ROAS, AI fitness app 50,000+ Monthly installs, Podz 17× Wall-map ROAS in 7 days, Backroad Mapbooks The short version ## We don’t work with _everyone._ Four markets: consumer apps and mobile games, SaaS and subscription, professional-services firms adopting AI, and multi-brand or enterprise teams. They look nothing alike on paper. The common thread is an operator who wants an edge before the market catches up. We stay in those four because depth beats breadth. You get a team that already knows your funnel, on playbooks proven in your market. Industries ## Where we go _deep._ [ Mobile Apps & Games ### Apps and Games Store optimization, paywall, attribution, and paid acquisition for consumer apps and mobile game studios. Explore →](https://www.strataigize.com/industries/mobile-apps/)[ SaaS & Subscription ### SaaS and Subscription Activation, trial-to-paid, and retention run as one system, so every lever pulls toward revenue, not signups. Explore →](https://www.strataigize.com/industries/saas/)[ Professional Services ### Legal, Accounting, Real Estate, Healthcare Human-in-the-loop AI automation that gives billable-hour firms their hours back, without losing control. Explore →](https://www.strataigize.com/industries/service-businesses/)[ Enterprise & Multi-Product ### Enterprise and Multi-Product Brand, performance, data, and applied AI as one team against one number, with the governance a larger org needs. Explore →](https://www.strataigize.com/industries/enterprise/)[ Government & Public Sector ### Government and Public Sector Bounded AI pilots built to the Directive on Automated Decision-Making, with the impact assessment started in week zero and data kept in Canada. Explore →](https://www.strataigize.com/industries/public-sector/) The common thread ## What every client _gets._ Whatever the industry, the way we work is the same, and it’s why operators choose us over a stack of point vendors. 01 ### First to what works We adopt emerging tech before the market does, so you compound an edge competitors can’t copy yet. 02 ### One team, one P&L Creative, performance, data, and product under one roof, not four vendors who never talk to each other. 03 ### AI-native operations We run our own agency on the same AI and automation we deploy for you. We sell what we actually use. 04 ### Anchored to results Every engagement is measured against revenue, ROAS, and growth, not activity or vanity metrics. Questions ## Fit, _answered._ Who does Strataigize work with? Five markets: consumer apps and mobile game studios, SaaS and subscription businesses, professional-services firms adopting AI (legal, accounting, real estate, healthcare), multi-brand or enterprise teams, and government and public-sector teams adopting AI under the Directive on Automated Decision-Making. The common thread is an ambitious operator who wants an edge before the market catches up. What if my company doesn’t fit neatly into a category? The category matters less than the mindset. If you are moving faster than your market and want to grow on the tools most agencies haven’t figured out yet, you are our kind of client. An audit is the fastest way to confirm fit. Why do you focus on only a few industries? Because depth beats breadth. We focus where we have proof, repeatable playbooks, and an edge, so you get a team that already knows your funnel, not one learning on your budget. ## Not sure which fits? _Let’s talk._ A free 30-minute consultation. We review your funnel live and you leave with the levers ranked. It shows you where your growth is, whatever stage you’re at. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/industries/enterprise/ Description: Full-funnel growth and applied AI for enterprise teams. Brand, performance, data, and automation under one roof, with the governance larger teams need. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / Enterprise Businesses Enterprise Businesses # Enterprise growth, without the drag. Brand, performance, data, and applied AI under one roof, run as a single team against a single number, with the governance and security a larger organization needs. The edge, without the agency sprawl. [Book your growth audit →](https://www.strataigize.com/audit/)[Applied AI](https://www.strataigize.com/services/ai-automation-services/) The problem ## The org is the _bottleneck._ At enterprise scale the constraint is rarely the market, it is the seams. Five agencies own five channels, nothing ladders up to one number, every campaign takes a quarter to clear the layers, and the AI tools that would create real leverage never leave the pilot. The edge goes to whoever removes the drag. Silos ### Five agencies, one brand Brand, paid, content, data, and web each live somewhere different. Nobody owns the number, handoffs leak, and the org pays for the seams. Speed ### Everything takes a quarter By the time a campaign clears every layer, the channel that made it worth doing has moved. The edge belongs to whoever ships first. AI ### AI adoption stuck in pilot The tools that would create real leverage never leave the proof-of-concept, because no one has wired them into the workflow with the controls the business requires. What we run ## One team, _one number._ The functions that usually argue across agencies operate together here, measured against the same outcome, and moving at the speed the newest channels reward. Demand ### Full-funnel demand generation Awareness through pipeline run as one motion, so brand spend and performance spend stop competing and start compounding. Brand ### Brand and performance, one roof The teams that usually sit in different agencies, and argue, work as a single unit here, measured against the same revenue number. AI ### Applied AI, with governance The newest tools put to work inside real workflows, with scoped access, audit trails, and a human approving anything that matters, so adoption does not stall on risk. ABM ### Account-based pipelines Reaching the whole buying committee, not just the one champion, with orchestrated creative, media, and lifecycle across a complex, multi-month decision. 17× Wall-map ROAS in 7 days, Backroad Mapbooks 240,000+ Installs since May, Crush Crush 50+ Hours/week our own agents save How we work ## Speed _and_ rigor. Enterprise does not have to mean slow. We align everything to one number, run it as one team, and bake in the governance that lets fast work stay safe. STEP 01 ### Align on the number We agree the single revenue or pipeline metric everything ladders up to, so brand and performance stop optimizing to different scoreboards. STEP 02 ### Run it as one team Creative, performance, data, and product operate together on your account, not as separate vendors you have to project-manage. STEP 03 ### Bake in governance Approvals, access, and audit trails sized to your compliance requirements, so the fast work is also the safe work. STEP 04 ### Hand back the system We build leverage and give you the playbooks and infrastructure to run it, not a dependency that bills forever. Case studies ## Enterprise growth, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) > “They took over Meta ads and made it our strongest growth channel.” MJB Studios, Executive · Verified Clutch review [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Enterprise growth, _answered._ Do you work with larger, enterprise organizations? Yes. We bring the same edge our smaller clients get, but with the governance, security controls, and cross-functional coordination a larger organization needs. Brand, performance, data, and applied AI run as one team against one number. How do you handle security and compliance? Every applied-AI workflow runs behind human approval for irreversible actions, with scoped credentials and audit trails, tailored to your industry’s requirements. We can also operate under the anonymity and confidentiality some enterprise clients require. Can you work alongside our in-house team and existing agencies? Yes. We can run the full growth function or plug into a lean in-house team to cover the newest channels and the gaps between your current vendors. The goal is one accountable number, however the org is structured. What makes this different from a big traditional agency? We put the teams that normally sit in separate agencies under one roof, measured on revenue rather than activity, and we stay ahead of the tools most agencies are still figuring out. You get speed and an edge without losing enterprise rigor. ## Remove the drag. Book a growth audit and we will show you where the seams are costing you pipeline, and what one accountable team is worth. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/industries/mobile-apps/ Description: Strataigize is a mobile app marketing agency: store optimization, paywall, attribution, and paid acquisition under one roof. See the results. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / Mobile Apps Mobile Apps # The mobile app agency that ships the whole funnel. Strataigize is a growth agency for mobile apps. Store optimization, paywalls, attribution, and paid acquisition run as one integrated program, not four vendors pulling in different directions. [Book your growth audit →](https://www.strataigize.com/audit/)[See the results](https://www.strataigize.com/case-studies/) 8.54× ROAS, AI fitness app (6 months) 50,000+ Monthly installs, Podz +127% Organic downloads, Kleo (30 days) The short version ## Installs are easy. _Revenue is the hard part._ Most apps can buy installs. Far fewer can turn those installs into revenue that compounds, because the work that does it (store conversion, paywall, retention, attribution, and paid efficiency) lives in separate tools and separate hands. We bring the whole funnel under one team and one set of metrics, measured on revenue per user instead of vanity installs. The same diagnostics live in the [Growth Toolkit app](https://www.strataigize.com/tools/mobile-app/). Based in Vancouver? Our [app marketing agency in Vancouver](https://www.strataigize.com/app-marketing-agency-vancouver/) page covers the in-person option and the published pricing. Built for your kind of app ## Pick your _category._ [ Games ### Mobile Games Hybrid IAA and IAP economics, cohort-true UA, creative velocity, and campaigns that respect the LiveOps calendar. Explore →](https://www.strataigize.com/industries/mobile-apps/mobile-games/)[ Subscriptions ### Subscription Apps Paywall and price testing, trial design, and acquisition judged on renewal cohorts instead of installs. Explore →](https://www.strataigize.com/industries/mobile-apps/subscription-apps/)[ Consumer ### Consumer Apps Referral and K-factor loops, retention lifecycle, and paid spend as the accelerant rather than the engine. Explore →](https://www.strataigize.com/industries/mobile-apps/consumer-apps/) The problem ## Most apps hire _four vendors who never talk._ An ASO tool here, a media buyer there, an analyst who owns a spreadsheet, a freelancer making creative. Nobody owns the number, and the levers never compound. We put it all under one roof and one set of metrics. Paid ### Paid Acquisition Apple Search Ads, Meta, and Google bidding optimized for lifetime value and viral (K-factor) reach, not vanity installs. Attribution ### Attribution Rebuild A single source of truth for cohort ROAS in a privacy-first world, so every decision you make is defensible. Paywall ### Paywall Optimization Paywall design and continuous A/B testing, the single highest-leverage lever on subscription revenue. Product ### Product & Lifecycle Onboarding, activation, and lifecycle messaging that turn installs into long-term, paying users. How we work ## The full funnel, _one team._ Six surfaces, run together so a win in one compounds the next. 01 ### Getting found ASO and AI search visibility so the right users discover you, the cheapest, highest-intent traffic there is. 02 ### Acquisition Paid UA bid to predicted lifetime value across Apple Search Ads, Meta, and Google. 03 ### Retention Onboarding, paywall, and lifecycle work that turns the users you paid for into subscribers who stay. 04 ### Product The roadmap and in-product experiments that lift activation and retention from the inside. 05 ### Analytics Clean, first-party attribution so every decision is grounded in what actually drives revenue. 06 ### Creative UGC, motion, and ad creative produced and tested in the same loop as media buying, so winning concepts get found and scale fast. Proof, not promises ## Real apps, _real numbers._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/) > “300% subscriber growth, faster than any agency we've used.” Michael Jajou, Developer · Kleo: Language Learning [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## App growth, _answered._ What size of app do you work with? Our sweet spot is mobile apps in growth mode, roughly $150K to $500K MRR, late seed through Series B, but we diagnose fit on an audit. Why run everything under one roof instead of separate vendors? Because the levers only compound when they share data. A store-listing win feeds acquisition; clean attribution makes paid bidding smarter; retention work raises the value of every install. Four vendors each optimizing their own number leave that compounding on the table, and nobody owns the result. What is K-factor optimization? K-factor measures how many new users each existing user brings in. We set up inviter-attributed events, measure your viral loop, run systematic tests, and bid paid spend toward the users who bring more users. It’s a core part of how the best apps grow efficiently. How do you measure success? Cohort ROAS, trial-to-paid conversion, K-factor, retention, and revenue per user, the metrics that map to the business. We rebuild attribution first so the numbers you act on are trustworthy. ## Ready to grow _your app?_ A free 30-minute consultation. We review your funnel live and you leave with the levers ranked. We’ll show you the bottleneck and the fix, no pitch until you see the value. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/industries/mobile-apps/consumer-apps/ Description: Consumer app growth: K-factor and referral loops, ASO, paid UA with cohort truth, retention lifecycle and the measurement that makes it all honest. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / [Mobile Apps](https://www.strataigize.com/industries/mobile-apps/) / Consumer Apps Consumer Apps # Growth for apps people tell each other about. Consumer apps win on loops: viral, content and retention loops that make paid spend the accelerant instead of the engine. We build the loops and the measurement that proves them. [Book a growth audit →](https://www.strataigize.com/audit/)[See the solutions](https://www.strataigize.com/industries/mobile-apps/consumer-apps/#solutions) Our solutions in consumer apps ## The vocabulary is _the proof._ If your current agency cannot explain each line below in one breath, that is your answer about them. - K-factor measurement with inviter-attributed events - Referral incentive design and testing - Invite flow conversion optimization - Onboarding personalization experiments - Day 1, 7 and 30 retention cohort programs - Push and email lifecycle from behavioral triggers - Re-engagement campaigns for lapsed cohorts - Deep link journeys that survive install - ASO across category and intent keywords - Custom product pages per audience - Store listing experiments run to resolution - Review prompt timing and rating velocity - Paid UA bid to retained-user value - Creative built on real user moments and UGC - Seasonal and cultural moment planning - Apple Search Ads brand defense - MMP cohorts as the acquisition truth - Attribution windows doctrine on every report - Feature adoption analytics wiring - Locale expansion with per-storefront metadata - Cost per retained user, not cost per install - Incrementality checks on always-on spend Case studies ## Consumer Apps, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-4000-app-installs-pet-app-800.webp) Pet Health App ### How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days **4000+** Installs in one month**$1.10** Cost per install Read the case study → ](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Consumer Apps, answered. When is paid acquisition right for a consumer app? When a loop already works: retention that holds a cohort and some organic or viral pull worth amplifying. Paid spend on an app that leaks users buys a bigger leak. The audit reads your curves first and says which side of that line you are on. How do you measure virality? With inviter-attributed events, so an install caused by a user is credited to that mechanism rather than to whatever channel last touched the invitee. K-factor is then a measured number you can test against. What does retention work look like in practice? Cohort curves name where users fall out, onboarding and lifecycle experiments attack the named drop, and every test reports against the same curves. A few points of day-30 retention change the economics of every channel at once. Can you grow an app without a big ad budget? The organic set is real work with real ceilings: ASO, referral mechanics, review velocity and store experiments. We will tell you what that set can and cannot do for your category before anyone spends on media. How do we start? The free 30-minute audit call: a live review of your store presence, loops and measurement, ending in the ranked levers. No pitch until you see the value. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth retainers from $6K per month, typical range $6K to $15K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the consumer apps team Tell us your app and we reply within 24 hours with the levers we would pull first. No pitch until you see the value. --- Canonical: https://www.strataigize.com/industries/mobile-apps/mobile-games/ Description: Mobile game marketing: UA with cohort truth, hybrid IAA and IAP economics, creative velocity, ASO and LiveOps-aware campaigns. Real titles, real numbers. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / [Mobile Apps](https://www.strataigize.com/industries/mobile-apps/) / Mobile Games Mobile Games # Marketing for games that earn their installs back. Games live and die on the gap between CPI and LTV. We run acquisition, creative and measurement as one loop against that gap, with cohort truth underneath every scaling call. [Book a growth audit →](https://www.strataigize.com/audit/)[See the solutions](https://www.strataigize.com/industries/mobile-apps/mobile-games/#solutions) Our solutions in mobile games ## The vocabulary is _the proof._ If your current agency cannot explain each line below in one breath, that is your answer about them. - Paid UA bid to D7 and D30 ROAS cohorts, not installs - SKAdNetwork 4 conversion value schemas per title - AEM event priority tuned to the monetization mix - MMP cohort reporting with NET revenue views - Hybrid IAA and IAP economy measurement - Ad-value events for rewarded-video-heavy geos - Creative hook matrix built on gameplay capture - Playable and video iteration on written kill rules - Creative fatigue watch on frequency signals - Apple Search Ads defense and discovery structure - Soft launch geo test design and readouts - Pre-registration and launch burst campaigns - ASO for genre and mechanic keyword clusters - Custom product pages mapped to ad themes - Store listing experiments run to resolution - Featuring pitch preparation for store editorial - Event and season-aligned campaign calendars - Payer cohort analysis and spend-depth curves - FTUE drop-off mapping to first purchase - Attribution windows doctrine on every report - Incrementality checks on retargeting spend - Cross-promo measurement between titles Case studies ## Mobile Games, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-a-mobile-game-success-story-powered-by-strataigize-800.webp) Mobile App Game ### The Mobile Game That Grew to 150K Players on Live Features **150,000** Monthly active users reached**+35%** Weekly retention after live features shipped Read the case study → ](https://www.strataigize.com/case-studies/a-mobile-game-success-story-powered-by-strataigize/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups-800.webp) Puzzle-RPG Mobile Game ### Pre-Launch: Mobile Puzzle-RPG Surpasses 100K Sign-Ups **120,000** Pre-registrations**$1.50** Cost per registration Read the case study → ](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Mobile Games, answered. Do you work with both IAA and IAP games? Yes, and the mix changes the whole engagement: ad-monetized titles optimize toward engagement and ad-value signals while purchase-driven titles optimize toward payer cohorts. We measure the split first, then point each campaign at the signal that actually pays that title. How do you judge a game campaign on iOS now? On matured cohorts through the MMP, with SKAdNetwork configured so the coarse signal still encodes early revenue. Same-day dashboards under-report by design, so scaling decisions wait for written data-maturity windows instead of reacting to noise. Can you work alongside our internal LiveOps team? That is the normal shape: your team runs the game, we run acquisition and creative against your event calendar, and the weekly loop shares one revenue number so a strong event gets fed spend while it is live. What does game creative testing look like? A hook matrix seeded from real gameplay moments, batches tested on written kill and scale rules, and fatigue watched on leading indicators. The account never depends on one hero video, because that is how scaling stalls. Where do you start with a new title? The free 30-minute audit call: we read your store presence, attribution setup and account structure, then walk you through the gap between what the game earns and what acquisition costs, and which lever closes it fastest. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth retainers from $6K per month, typical range $6K to $15K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the mobile games team Tell us your app and we reply within 24 hours with the levers we would pull first. No pitch until you see the value. --- Canonical: https://www.strataigize.com/industries/mobile-apps/subscription-apps/ Description: Subscription app growth: paywall and price testing, trial design, ATT-aware acquisition, cohort LTV truth and the lifecycle work that compounds it. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / [Mobile Apps](https://www.strataigize.com/industries/mobile-apps/) / Subscription Apps Subscription Apps # Growth for apps that renew. Subscription economics forgive nothing: every acquisition decision is a bet on retention curves. We run UA, paywall testing and lifecycle as one program measured on cohort LTV. [Book a growth audit →](https://www.strataigize.com/audit/)[See the solutions](https://www.strataigize.com/industries/mobile-apps/subscription-apps/#solutions) Our solutions in subscription apps ## The vocabulary is _the proof._ If your current agency cannot explain each line below in one breath, that is your answer about them. - Paywall placement and design experiments - Trial length and intro offer testing - Price point and localization testing - Annual versus monthly mix optimization - Free-to-paid conversion benchmarking - Onboarding activation event mapping - ATT pre-prompt design and opt-in lift - AEM priority tuned to trial and purchase events - SKAdNetwork values encoding trial starts - Cohort LTV curves by channel and geo - Payback window modeling per acquisition source - Renewal and churn cohort analysis - Win-back and lapsed-user campaigns - Lifecycle push and email mapped to triggers - Web-to-app funnels for higher-margin signups - ASO for problem and outcome keywords - Custom product pages per use case - Review velocity and rating recovery programs - Creative testing on written kill rules - Attribution windows doctrine on every report - MMP implementation verified event by event - Incrementality checks before scale decisions Case studies ## Subscription Apps, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Subscription Apps, answered. What moves subscription revenue fastest? Usually the paywall, because every acquired user passes through it and a conversion lift compounds across all future cohorts. Second is pricing structure, third is acquisition signal quality. We test in that order unless your data says otherwise. How do you handle trials in measurement? Trial starts are encoded into the acquisition signal so bidding learns from them, but the business is judged on trial-to-paid and renewal cohorts. A channel that floods cheap trials which never convert gets caught by the cohort view, not celebrated by the dashboard. Do you run web-to-app funnels? Yes, where the economics support them: web signup flows keep more margin and enable payment structures the stores do not, and they change attribution design. Whether the extra friction pays depends on price point and audience, which is a measured question, not a fashion question. Which subscription analytics stack do you work with? The common ones, including RevenueCat and Adapty style subscription analytics alongside the MMP. The tool matters less than wiring it truthfully: one revenue source of truth, cohorts by acquisition source, and windows stated on every number. What does a first engagement look like? The free 30-minute audit call reads your funnel from install to renewal and names the constraint. From there, most subscription engagements start as a growth retainer or a bounded paywall-focused sprint. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth retainers from $6K per month, typical range $6K to $15K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the subscription apps team Tell us your app and we reply within 24 hours with the levers we would pull first. No pitch until you see the value. --- Canonical: https://www.strataigize.com/industries/public-sector/ Description: AI systems for Canadian government teams: bounded pilots built to the Directive on Automated Decision-Making, assessed in week zero, data kept in Canada. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / Government and Public Sector Government & Public Sector # AI systems for government, scoped for the review, not the demo. Bounded AI pilots for Canadian federal, provincial and municipal teams, designed to the Directive on Automated Decision-Making, with the impact assessment started in week zero, data kept in Canada, and a person holding every decision that affects a person. [Book a consultation →](https://www.strataigize.com/audit/)[The eleven systems](https://www.strataigize.com/services/ai-systems/) Why pilots stall ## The build is rarely _the problem._ The federal AI Strategy for the Public Service, published in 2025, asks departments to adopt AI responsibly and at pace. The gap between those two words is where pilots stall: not in the model, but in the review that should have started on day one. Review ### The assessment arrives after the demo A pilot is shown, a director is convinced, and then the Algorithmic Impact Assessment, the privacy review and the security questionnaire arrive in week six. Most vendors start answering them then. The pilot dies waiting. Data ### The data cannot leave Protected information cannot go to a model provider's default region, and a vendor who cannot say where a prompt is processed, stored and logged cannot be approved. Control ### The decision must stay human An automated system that affects a person's rights, benefits or eligibility needs notice, an explanation and a person who can intervene. A system designed without those is a system that cannot go live. What we build ## The catalogue, _read for a department._ Ten of the eleven systems in our catalogue have a public-sector shape. Each line below is that shape, and each links to the full description, the build steps and the price. [ Cognitive automation ### Lead qualification agents Application and request intake: read, classify, check completeness and route to the right program unit, with a person deciding every case. Explore →](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/)[ Machine interactions ### Customer support agents Citizen and client enquiries: eligibility, status and process questions answered from published policy with the source cited, and a case officer for everything else. Explore →](https://www.strataigize.com/services/ai-systems/customer-support-agents/)[ Cognitive automation ### Document processing agents Applications, claims and forms read into a case system with every field traceable to its page, and the exception queue that program staff work from. Explore →](https://www.strataigize.com/services/ai-systems/document-processing-agents/)[ Machine interactions ### Internal knowledge assistants Policy, procedure and precedent answered for staff with the citation attached, and a weekly list of the questions the documentation could not answer. Explore →](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/)[ Insights and predictive modelling ### Ad optimization systems Public awareness and recruitment campaigns run to a written spend policy, with every budget move logged for the audit trail. Explore →](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/)[ Insights and predictive modelling ### Client reporting automation Program reporting to a funder or a council on a fixed cadence, with every figure carrying its window and its source, and a person approving the interpretation. Explore →](https://www.strataigize.com/services/ai-systems/client-reporting-automation/)[ Cognitive automation ### Content engines Plain-language public information kept current from a written standard, with every claim sourced and every page measured to the question it answers. Explore →](https://www.strataigize.com/services/ai-systems/content-engines/)[ Insights and predictive modelling ### Computer vision systems Asset and infrastructure inspection from imagery, archive and form digitization where OCR fails, and any image workload that has to stay on Canadian soil. Explore →](https://www.strataigize.com/services/ai-systems/computer-vision-systems/)[ Machine interactions ### MCP servers and agent-callable surfaces Public data and services exposed to assistants as read tools with rate limits and logs, so a citizen's assistant gets the official answer rather than a scraped one. Explore →](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/)[ Cognitive automation ### Always-on operations agents Recurring administrative work run on a schedule inside the department's own environment, with a complete activity log for the audit and a person approving anything irreversible. Explore →](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/) How we work ## Built to the _directive._ The Treasury Board Directive on Automated Decision-Making is the standard a federal system is held to, and the provinces are converging on the same shape: assess the impact, keep a person in the loop in proportion to it, explain the decision, and keep the record. We build to it whether or not the buyer is federal. STEP 01 ### Impact assessment first We complete the Algorithmic Impact Assessment questionnaire with you in week zero, and the impact level it returns sets the design: the human-in-the-loop points, the notice, the explanation, and the testing and monitoring the directive requires at that level. STEP 02 ### Bounded pilot, fixed price One workflow, a written success metric, a kill threshold, and a price agreed before the build. A pilot that fits a low-dollar-value contract is a pilot that can start this quarter. STEP 03 ### Residency and access designed in Data processed and stored in Canadian regions or on your infrastructure, access granted by you and revocable by you, credentials in managed stores, and a written data flow your privacy officer can read. STEP 04 ### Audit trail from day one Every action the system takes carries its reasoning and is reversible. The log is yours, and a person can reconstruct any decision from it, which is what an audit and an access-to-information request will both ask for. Residency and security ## Where the data goes, _in writing._ Every system we build for a public body carries a written data flow: what is sent to a model, which model, in which region, what is stored, for how long, and who can read the log. Processing runs in the Canadian regions of AWS, Microsoft Azure and Google Cloud, or on your own infrastructure, and the choice is made with your privacy officer before the build rather than discovered by them after it. Our published [trust and security page](https://www.strataigize.com/trust/) covers the rest: client-granted, revocable access; credentials in managed stores; an AI governance summary aligned to the four functions of the NIST AI Risk Management Framework; our subprocessor list; and a data processing agreement on request. There is also a [one-page security summary](https://www.strataigize.com/trust/security-summary/) written for a procurement reviewer. We do not hold a SOC 2 report or a facility clearance, and we say so there rather than letting a reviewer find out. Key personnel ## The two people _on every build._ Evaluators score the people, not the deck. Every public-sector build is led by the scientist who decides what a model can be trusted to do and the operator who has run bounded automations on live accounts every day since 2022. [![Ian McGavin, Co-Founder & CMO, Strataigize](https://www.strataigize.com/team/ian.jpg) Co-Founder & CMO ### Ian McGavin Builds AI that runs the shop, writes a plan you can defend, and gets you named when ChatGPT is asked who to hire. Full bio → ](https://www.strataigize.com/about/team/ian/)[![Eric Hedlin, Chief AI Scientist, Strataigize](https://www.strataigize.com/team/eric.jpg) Chief AI Scientist ### Eric Hedlin, PhD Signs off every AI system so it holds in production, with a baseline, not a demo that dies on Monday. Full bio → ](https://www.strataigize.com/about/team/eric/) Procurement ## A Canadian supplier, _sized for a pilot._ Strataigize is a Vancouver company founded in 2022. Our AI builds are scoped as fixed-price pilots, one bounded workflow over 30 to 90 days at $25,000 to $60,000, which is a size a department can contract without a year of process, and the audit that precedes it is $7,500 fixed. Prices are published on the [pricing page](https://www.strataigize.com/pricing/) because a claim that only works while the buyer cannot check it is not a claim. Public Services and Procurement Canada's Artificial Intelligence Source List sorts AI purchases into three categories by business outcome, and the [catalogue](https://www.strataigize.com/services/ai-systems/) maps each of our systems to one of them so a procurement officer can see the fit at a glance. We are not on that list today. We requested the invitation to qualify package from the contracting authority on 14 September 2026 and will respond when it arrives. Before you talk to any vendor, including us, the [24 questions to ask an AI agent vendor](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/) and [the pilot structure that survives procurement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) are the two reads that save the most time. Proof of the method ## The systems we run _on ourselves._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Public-sector AI, _answered._ Which procurement paths can a department use? Public Services and Procurement Canada runs an Artificial Intelligence Source List with an ongoing invitation to qualify. It sorts AI into three categories by business outcome, insights and predictive modelling, machine interactions, and cognitive automation, and qualifies suppliers in bands by contract value. Departments also buy through standing offers and through low-dollar-value contracts sized for a pilot. Tell us which path your department uses and we scope to it. Do you handle Protected B information? Protected B workloads run in the Canadian cloud regions the Government of Canada has assessed for them, or on your own infrastructure, with controls mapped to the ITSG-33 profile your security assessment uses. We say plainly what we do not hold: we are a small, senior firm without a SOC 2 report or a facility clearance, and our trust page lists exactly which controls we operate. How long does a public-sector pilot take? The build is 30 to 90 days, like every pilot we run. The impact assessment and the privacy review run in parallel from week zero because we start them, rather than after the demo. Most of the calendar time in a failed public-sector pilot is review that started too late. ## Start the review _on day one._ A free 30-minute consultation with the senior team names the workflow, the impact level it would carry, and what a pilot should cost, whether you build it with us or not. [Book a consultation →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/industries/saas/ Description: Full-funnel growth for SaaS: activation, trial-to-paid, retention, and paid acquisition run as one system, every lever pulling toward revenue. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / SaaS SaaS # Grow SaaS revenue, not just signups. We run the whole SaaS funnel as one system, activation, trial-to-paid conversion, retention, and acquisition, so every lever pulls toward revenue instead of signups that churn a month later. [Book your growth audit →](https://www.strataigize.com/audit/)[How we lift conversion](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/) The problem ## Your dashboard looks fine. _Revenue does not._ SaaS growth breaks quietly. Signups climb, the top-of-funnel chart looks healthy, and revenue barely moves, because the users you are winning never activate, never convert, or churn before they compound. Signups ### Signups that never activate You celebrate the trial number, but most of those users never hit the aha moment. Growth looks fine on the dashboard and stalls on the balance sheet. Trials ### Trials that do not convert The product is good enough; the path to "worth paying for" is not obvious enough. A few percentage points here changes the whole model. Churn ### Churn eating the top of funnel You are filling a leaky bucket, spending more to acquire while the same value pours out the bottom. Acquisition can not out-run churn. What we run ## The levers that _compound._ We weight our work toward the stages that keep and grow revenue, then bring acquisition in behind them, so you are not paying to fill a leaky bucket. On the acquisition side, the search program built for companies that sell to companies is described on our [B2B SEO agency](https://www.strataigize.com/b2b-seo-agency/) page. Activation ### Onboarding & activation Most trials never reach the moment that predicts retention. We rebuild onboarding around the fastest path to real value, so more signups become users who stay. Conversion ### Trial-to-paid & pricing Paywall, packaging, and lifecycle messaging tuned to the point where a free user decides you are worth paying for, the single highest-leverage number in most SaaS funnels. Retention ### Retention & expansion A small cut in monthly churn compounds harder than any acquisition win. We fix the leaks, then turn retained users into expansion revenue. Acquisition ### Paid & product-led acquisition Performance media and PLG loops built to bring in users who activate, not just users who sign up and disappear. 8.54× ROAS, AI fitness app (6 months) 22,000 Purchases at $1.09, ZivTrack +300% Subscriber growth, Kleo How we work ## Fix the constraint, _then compound._ There is always one stage capping revenue. We find it, fix it as one connected system, and stack each win on the last, because compounding is the whole SaaS game. STEP 01 ### Find the constraint We map your funnel end to end and find the one stage that is capping revenue, usually activation or trial-to-paid, not the top-of-funnel number everyone stares at. STEP 02 ### Fix it as one system Creative, lifecycle, product, and paid all pull toward the same number, because moving a SaaS metric almost never comes from a single channel. STEP 03 ### Instrument the truth Clean data and reporting you can check, so you are optimizing to revenue and retention, not to whichever metric is easiest to inflate. STEP 04 ### Compound it We stack retention on activation on conversion, so each win makes the next one worth more. Case studies ## Subscription growth, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp) Mobile Security App ### How Google Ads Optimization Revived a Stagnant Security App **200** Trial starts in 10 days, up from 1-2 a day**0 to 13** Paid purchases after months at zero Read the case study → ](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/) > “Lifetime value is way up, and we finally scale efficiently.” Matt Beasley, Founder · Swing Minder App [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## SaaS growth, _answered._ What does SaaS growth marketing include? The whole revenue funnel run as one system: onboarding and activation, trial-to-paid conversion, retention and expansion, and paid plus product-led acquisition. We measure ourselves on revenue and retained users. Should we fix acquisition or retention first? Almost always retention and activation before acquisition. Pouring more traffic into a funnel that does not activate or retain just spends money faster. We find the stage that is actually capping revenue and fix that one first. Do you do product-led growth (PLG)? Yes. PLG lives at the intersection of product, onboarding, and lifecycle, which is exactly how we operate. We build the in-product loops and the activation path that make the product itself the primary acquisition and expansion engine. How is this different from a normal agency? A typical agency owns one channel and optimizes to its own metric. We put creative, performance, data, and product under one roof so every lever pulls toward the same revenue number, and we stay ahead of the tools most agencies are still figuring out. ## Find your constraint _first._ A free 30-minute consultation that names the one stage capping your revenue, and what it is worth to fix. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/industries/service-businesses/ Description: Human-in-the-loop AI automation for service businesses: law, accounting, real estate, and healthcare. Get your team’s hours back without losing control. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / Service Businesses Service Businesses Adopting AI # Get your team’s hours back. Strataigize builds AI automation for service businesses: law firms, accounting, real estate, healthcare. Intake, follow-up, documents, and scheduling handled, with a person in control. [Book your growth audit →](https://www.strataigize.com/audit/)[How it works](https://www.strataigize.com/services/ai-automation-services/) The problem ## The busywork is eating _your margin._ The highest-ROI AI for a service business is not a flashy customer chatbot. It is the boring internal work that quietly consumes 20-plus hours a month: chasing leads, following up, rebuilding the same report, copying data between systems. Every hour your team spends there is an hour not spent on the work that actually pays the bills. Intake ### Lead intake & response Inquiries arrive nights and weekends and sit until someone is free. A five-minute reply makes a lead far more likely to qualify, so speed is the highest-return fix. Follow-up ### Follow-up that falls through The deal you lost was usually the one nobody chased. Automated, human-reviewed sequences keep every prospect warm without anyone remembering to. Reporting ### Reporting & data entry The same report rebuilt by hand every week, the same details copied between a form and your system. Rules-based, repetitive, clean to automate. Where we help ## Built for _your industry._ The repetitive work differs by field, but the leverage is the same: automate the rules-based tasks, keep judgment with your people. Legal ### Law firms Intake triage, document drafting assistance, and client follow-up, with a human reviewing every output. Accounting ### Accounting firms Client onboarding, document collection chase, and routine reporting handled automatically. Real estate ### Real estate Lead response in under a minute, listing workflows, and transaction coordination that never drops a ball. Healthcare ### Healthcare practices Scheduling, reminders, and intake workflows that cut no-shows and admin load. 1,100+ Leads at A$27 each, Appomate 350+ [Inbound messages from a $220 campaign, dance studio](https://www.strataigize.com/case-studies/sold-out-classes-dance-studios/) 50+ Hours/week our own agents save How we work ## Automate one thing, _prove it, repeat._ The failure mode is a bad process automated at speed, not robots taking over. So we move in a deliberate order that keeps you safe and the wins measurable. STEP 01 ### Map the busywork We list the rules-based tasks your team repeats every week and rank them by hours times frequency. The biggest drain is usually a small task repeated constantly. STEP 02 ### Automate the highest-value one We build one workflow end to end, not a department-wide overhaul, so a clear, measurable win funds the next. STEP 03 ### Keep a human in control A person approves anything that touches a client or cannot be undone. The automation earns autonomy only after it earns trust. STEP 04 ### Measure the hours reclaimed We track the time saved and turn it into a number you can defend, the number that turns one automation into a program. Case studies ## Service firms, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) > “They turned a messy growth problem into a plan we could run.” Emily Lauren, Founder · Guiding Light Education [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## AI automation, _answered._ What is AI automation for a service business? AI automation uses AI-powered workflows to handle repetitive, time-consuming tasks: intake, follow-up, document handling, scheduling, and reporting. Your team spends its time on the work clients actually pay for. Strataigize builds these workflows with a human in the loop, so a person approves anything that matters. What should we automate first? Whatever scores highest on hours times frequency, which is almost always an internal workflow like lead intake, follow-up, or reporting, not a customer-facing chatbot. For most firms, automated speed-to-lead is the single highest-leverage place to start, because a five-minute response makes a lead far more likely to convert. Will AI replace my staff? No. We build human-in-the-loop systems that remove busywork, not judgment. Your team reviews and approves outputs; the automation just gives them their hours back. How much time can it save? The typical small business reclaims 20-plus hours a month once a few core workflows are automated, and managers tend to save more than individual contributors. The exact figure depends on how repetitive your operations are, which is what the first audit measures. Is it safe and compliant? Every workflow runs behind human approval for irreversible actions, with scoped access and an audit trail. We tailor controls to your industry’s compliance requirements, and we fix a broken process before we automate it rather than industrializing the mess. ## See it work _first._ We’ll build your first automation end to end and show you the hours it saves before you commit. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/innovation-lab/ Description: The Strataigize Innovation Lab tests and productizes emerging marketing technology 6-12 months before the market, then deploys what works for clients. The Innovation Lab # Six to twelve months ahead. The Innovation Lab is where we test, build, and productize emerging marketing technology before the market does, then deploy what works for clients. Now testingOn-device discovery [Put the lab to work →](https://www.strataigize.com/audit/)[How the lab works](https://www.strataigize.com/innovation-lab/#pipeline) Why innovation-first ## AI is eating the _execution layer._ Copy, basic design, simple builds, routine reporting, all commoditizing fast. What stays valuable is judgment and the speed to apply new technology. The Lab is how we keep that edge sharp, and hand it to you. The reason we test early is in [why we test emerging channels](https://www.strataigize.com/insights/why-we-test-emerging-channels/). How the lab works ## Signal to _production._ 01 ### Signal We scan the edge daily (new platforms, models, tactics) and flag what could move growth. 02 ### Experiment We run controlled tests against a real baseline. Claims have to survive evidence before they go anywhere. 03 ### Productize What works becomes a repeatable offer with a clear method and a measurable promise. 04 ### Production We deploy it for clients, integrated with the rest of the funnel, not bolted on. 05 ### Sunset When the market commoditizes a tactic, we retire it on purpose and move ahead. We never defend sentimentally. On the bench ## What we’re _testing now._ On-device discovery ### Apple on-device app discovery How App Intents, Siri, and on-device signals reshape how apps get found, and how to win there early. AI creative ### AI creative + human direction Where AI-assisted creative beats human-only on performance, and where human judgment still wins. GEO seeding ### Multi-source GEO seeding How to earn citations across the sources each AI engine trusts, without relying on any single platform. Attribution ### Next-gen attribution Measuring cohort ROAS and viral loops cleanly in a privacy-first, AI-search world. Questions ## The lab, _explained._ What is the Strataigize Innovation Lab? The Innovation Lab is how Strataigize stays 6-12 months ahead of the market. We continuously test emerging marketing technology, productize what works into repeatable offers, and deploy it for clients, so you get proven-but-still-rare advantages, not yesterday’s playbook. Why does an innovation-first agency win right now? AI is commoditizing routine execution, copy, basic design, simple builds, first-pass reporting. In 2025, 60% of senior marketers cut agency spend because of AI, and the agencies losing share were execution vendors. What stays valuable is strategic judgment and the speed to apply new technology. The Lab is how we deliver that. How is this different from a normal agency “R&D” claim? It’s a disciplined pipeline (Signal → Experiment → Productize → Production → Sunset) with a real baseline and a written sunset trigger. Tests have to beat the control before they reach a client, and we retire tactics on purpose when they commoditize. ## Want the edge _first?_ Work with the team that ships the next thing before your competitors have heard of it. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/insights/ Description: Growth marketing insights from the Strataigize team: the platform shifts, tools, and tactics that move the numbers, grounded in real campaigns. Blog # From the lab. The platform shifts, tools, and tactics that move the numbers. What works, what doesn't, and why, from the campaigns we run. Want these first in your own Google results? [Add Strataigize as a preferred source](https://www.strataigize.com/google/). [Mobile App Marketing 23](https://www.strataigize.com/insights/topics/mobile/)[Paid Advertising 4](https://www.strataigize.com/insights/topics/paid-ads/)[SEO & AI Search 8](https://www.strataigize.com/insights/topics/seo-geo/)[AI & Automation 15](https://www.strataigize.com/insights/topics/ai-automation/)[Website & CRO 1](https://www.strataigize.com/insights/topics/cro-lifecycle/)[Agency & Local 2](https://www.strataigize.com/insights/topics/agency-local/) [ 6 min read · AI & Automation ## What an AI Evaluation Actually Measures Benchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead. Read article → ](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/) [ 5 min read · AI & Automation ### When a Smaller AI Model Will Do Most agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost. ](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-agent-led-growth-v3-800.webp) 5 min read · AI & Automation ### Agent-led growth: get chosen before the first call Your buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist. ](https://www.strataigize.com/insights/agent-led-growth/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-can-an-ai-assistant-buy-from-you-v3-800.webp) 5 min read · AI & Automation ### Can an AI assistant buy from your business yet? An AI assistant can research you today. It cannot honestly check out a $25,000 pilot. Publish price, scope, and a calendar before you rebuild checkout. ](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-saas-seo-agencies-800.webp) 12 min read · SEO & AI Search ### Best SaaS SEO Agencies in 2026: Prices, Receipts and Fit Eight SaaS SEO agencies checked on their own sites in September 2026: published prices, AI search coverage, named results and fit. Three print a price. ](https://www.strataigize.com/insights/best-saas-seo-agencies/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-algorithm-is-the-targeting-800.webp) 7 min read · Paid Advertising ### When the algorithm picks the audience, what do we still buy? Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests. ](https://www.strataigize.com/insights/algorithm-is-the-targeting/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-should-your-business-be-agent-callable-v3-800.webp) 7 min read · AI & Automation ### Should your business be agent-callable, or is it a risk? A customer's AI assistant can change a record if you let it start that job. Write the no-list this week, before anyone connects anything. ](https://www.strataigize.com/insights/should-your-business-be-agent-callable/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-who-should-run-apple-search-ads-800.webp) 5 min read · Paid Advertising ### Apple Ads Basic or Advanced: Which One Should You Run? Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode. ](https://www.strataigize.com/insights/who-should-run-apple-search-ads/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-adjust-vs-appsflyer-800.webp) 10 min read · Mobile App Marketing ### Adjust vs AppsFlyer 2026: Pricing and Which MMP Wins Adjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams. ](https://www.strataigize.com/insights/adjust-vs-appsflyer/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-app-intelligence-tools-guide-800.webp) 8 min read · Mobile App Marketing ### App Intelligence Tools in 2026: The Post-Consolidation Guide Which app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them. ](https://www.strataigize.com/insights/app-intelligence-tools-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-does-google-penalize-ai-content-800.webp) 10 min read · SEO & AI Search ### Does Google Penalize AI Content? What the Sources Say Google permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach. ](https://www.strataigize.com/insights/does-google-penalize-ai-content/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-aeo-vs-geo-vs-seo-800.webp) 11 min read · SEO & AI Search ### AEO vs GEO vs SEO: What Is the Difference in 2026? AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three. ](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-agent-pilot-that-survives-procurement-800.webp) 8 min read · AI & Automation ### The AI Agent Pilot That Survives Procurement How to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling. ](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-seo-services-800.webp) 10 min read · SEO & AI Search ### AI SEO Services: What They Include and How to Vet an Agency A buyer's guide to AI SEO services in 2026: the six workstreams that belong in scope, what is not AI SEO, the vetting questions, and the red flags. ](https://www.strataigize.com/insights/ai-seo-services/)[ ![](https://www.strataigize.com/blog/real/cover-best-ai-automation-agencies-canada.webp) 7 min read · AI & Automation ### Best AI Automation Agencies in Canada (2026) The 7 best AI automation agencies in Canada for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast. ](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/)[ ![](https://www.strataigize.com/blog/real/cover-best-ai-automation-agencies-vancouver.webp) 8 min read · AI & Automation ### Best AI Automation Agencies in Vancouver (2026) The 6 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast. ](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-build-vs-buy-ai-agents-800.webp) 7 min read · AI & Automation ### Build vs Buy AI Agents: A 2026 Decision Rule Build vs buy AI agents in 2026: the decision rule, the real cost structure, and why external builds succeed twice as often as in-house ones. ](https://www.strataigize.com/insights/build-vs-buy-ai-agents/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-play-external-payments-fee-changes-2026-800.webp) 16 min read · Mobile App Marketing ### Google Play External Payments and Fee Changes (2026) Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October. ](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-how-generative-engine-optimization-works-800.webp) 11 min read · SEO & AI Search ### How Generative Engine Optimization Actually Works The mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured. ](https://www.strataigize.com/insights/how-generative-engine-optimization-works/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-how-much-do-ai-agents-cost-800.webp) 8 min read · AI & Automation ### How Much Do AI Agents Cost in 2026? Real Price Bands AI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown. ](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-questions-to-ask-an-ai-agent-vendor-800.webp) 9 min read · AI & Automation ### 24 Questions to Ask an AI Agent Vendor Before You Sign The 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria. ](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[ ![](https://www.strataigize.com/blog/real/cover-best-generative-engine-optimization-agencies.webp) 11 min read · SEO & AI Search ### 7 Best Generative Engine Optimization (GEO) Agencies 2026 The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage. ](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-build-an-ai-lead-gen-system-800.webp) 10 min read · AI & Automation ### How to Build an AI Lead-Gen System That Actually Works Most 'AI lead gen' is spam. A system that works pairs real buying signals with hyper-personalized, human-reviewed outreach. ](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-why-we-test-emerging-channels-800.webp) 7 min read · Mobile App Marketing ### Why We Test Emerging Channels Before They're Obvious The early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does. ](https://www.strataigize.com/insights/why-we-test-emerging-channels/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-is-generative-engine-optimization-800.webp) 8 min read · SEO & AI Search ### What Is Generative Engine Optimization (GEO)? What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately. ](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-automation-for-service-businesses-800.webp) 6 min read · AI & Automation ### AI Automation for Service Businesses: Where to Start Automate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return. ](https://www.strataigize.com/insights/ai-automation-for-service-businesses/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-paywall-conversion-benchmarks-2026-800.webp) 11 min read · Mobile App Marketing ### Mobile App Paywall Conversion Benchmarks (2026) Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge. ](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-aso-creative-testing-playbook-800.webp) 10 min read · Mobile App Marketing ### The ASO Creative Testing Playbook Your app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game. ](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-apple-search-ads-ltv-bidding-800.webp) 11 min read · Mobile App Marketing ### Apple Search Ads: Stop Bidding on Installs Cost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend. ](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ios-games-800.webp) 11 min read · Mobile App Marketing ### Best iOS Games in 2026: The Guide to Top Mobile Gaming Discover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store. ](https://www.strataigize.com/insights/best-ios-games/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-data-ai-app-annie-features-pricing-use-cases-800.webp) 7 min read · Mobile App Marketing ### data.ai (formerly App Annie): Now Part of Sensor Tower data.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026. ](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-revenuecat-alternatives-800.webp) 10 min read · Mobile App Marketing ### Top 7 RevenueCat Alternatives for SaaS & App Monetization Compare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits. ](https://www.strataigize.com/insights/revenuecat-alternatives/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-check-mobile-friendliness-website-800.webp) 15 min read · Website & CRO ### Mobile-Friendly Test 2026: Free Tools and the PageSpeed API Google retired its Mobile-Friendly Test. The free mobile-friendly test tools that replaced it, a PageSpeed Insights API example, and the thresholds to pass. ](https://www.strataigize.com/insights/check-mobile-friendliness-website/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-ads-statistics-2026-800.webp) 9 min read · Paid Advertising ### Google Ads Statistics 2026: Costs, CTRs and Market Share Google Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced. ](https://www.strataigize.com/insights/google-ads-statistics-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-gemini-image-prompts-800.webp) 16 min read · AI & Automation ### Gemini Image Prompts: Photo Styles, Edits, and Ratios Photo-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs. ](https://www.strataigize.com/insights/gemini-image-prompts/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-10-mobile-app-kpis-800.webp) 7 min read · Mobile App Marketing ### Which Mobile App KPIs Actually Decide Budget in 2026? The mobile app KPIs that decide spend in 2026, defined with primary sources, plus what ATT and Privacy Sandbox changed about measuring them. ](https://www.strataigize.com/insights/10-mobile-app-kpis/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ai-seo-tools-800.webp) 14 min read · SEO & AI Search ### 14 Best AI SEO Tools in 2026 (and How to Use Them) Compare 14 AI SEO tools for content, research and AI visibility, including Surfer, Semrush, Profound and Otterly.AI, with pricing references and use cases. ](https://www.strataigize.com/insights/best-ai-seo-tools/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-advertising-cost-guide-800.webp) 8 min read · Paid Advertising ### Google Ads Pricing in 2026: CPC, Agency Fees and Budgets Google Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget. ](https://www.strataigize.com/insights/google-advertising-cost-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-chatgpt-prompts-for-stunning-visuals-800.webp) 11 min read · AI & Automation ### Copy and Paste These ChatGPT Prompts for Stunning Visuals Copy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026. ](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-sensortower-vs-appsflyer-800.webp) 9 min read · Mobile App Marketing ### SensorTower vs. AppsFlyer: A Complete Comparison Sensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both. ](https://www.strataigize.com/insights/sensortower-vs-appsflyer/)[ ![](https://www.strataigize.com/blog/real/cover-best-mobile-app-marketing-agencies-canada.webp) 9 min read · Agency & Local ### Best Mobile App Marketing Agencies in Canada for 2026 Compare Canadian app marketing agencies by scope, public pricing and fit. Includes a September 2026 correction to market-size figures and unavailable listings. ](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-splitmetrics-vs-storemaven-800.webp) 5 min read · Mobile App Marketing ### SplitMetrics vs Storemaven: What Buyers Can Verify in 2026 Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks. ](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-20-mobile-app-marketing-statistics-2026-800.webp) 9 min read · Mobile App Marketing ### 20 Mobile App Marketing Statistics for 2026 20 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules. ](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-aso-tools-800.webp) 12 min read · Mobile App Marketing ### The Best ASO Tools to Grow Your App The right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork. ](https://www.strataigize.com/insights/best-aso-tools/)[ ![](https://www.strataigize.com/blog/real/cover-the-best-mobile-app-marketing-agencies-in-north-america-for-2026.webp) 7 min read · Agency & Local ### App Marketing Agency Options, Costs and Where Each Fails What an app marketing agency costs, which option fits at your spend, and when a retainer, an ASO shop or an in-house hire is the wrong call. ](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-understanding-the-costs-of-mobile-app-install-and-event-based-campaigns-800.webp) 7 min read · Mobile App Marketing ### The Costs of Mobile App Install and Event-Based Campaigns What mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips. ](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-integrating-appsflyer-for-campaign-optimization-a-complete-guide-800.webp) 7 min read · Mobile App Marketing ### Integrating AppsFlyer for Campaign Optimization: The Guide Step-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips. ](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-integrating-adjust-for-campaign-optimization-800.webp) 8 min read · Mobile App Marketing ### Integrating Adjust for Campaign Optimization Step-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026. ](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-singular-comprehensive-review-of-features-pricing-and-use-cases-800.webp) 5 min read · Mobile App Marketing ### Singular: Features, Pricing, and Use Cases Our 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best. ](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-review-sensor-tower-features-pricing-use-cases-800.webp) 8 min read · Mobile App Marketing ### How Much Does Sensor Tower Cost, and Is It Accurate? Sensor Tower publishes no list price. What a 2026 quote covers, where its panel estimates hold, and which modules to cut before you renew. ](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-comprehensive-guide-to-app-radar-features-pricing-and-use-cases-800.webp) 4 min read · Mobile App Marketing ### App Radar by SplitMetrics: Features, Pricing, Use Cases App Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases. ](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-apptweak-overview-features-pricing-and-plans-800.webp) 9 min read · Mobile App Marketing ### AppTweak Pricing and Plans in 2026: What Each Tier Costs Verified 2026 AppTweak pricing, plan limits, and API access, compared against Sensor Tower and App Radar with primary-source links. ](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-is-an-mmp-understanding-mobile-measurement-partners-800.webp) 8 min read · Mobile App Marketing ### What is an MMP? Understanding Mobile Measurement Partners Learn what a Mobile Measurement Partner (MMP) does, how attribution works after ATT and AdAttributionKit, and how to pick between the leading MMPs. ](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) ## Reading about growth is not the same as _measuring it._ Book a free 30-minute growth consultation. We review your funnel live and name the three levers worth pulling first. No pitch until you see the value. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/insights/10-mobile-app-kpis/ Description: The mobile app KPIs that decide spend in 2026, defined with primary sources, plus what ATT and Privacy Sandbox changed about measuring them. Published: 2025-10-06T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-10-mobile-app-kpis.webp) # Which Mobile App KPIs Actually Decide Budget in 2026? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published October 6, 2025 · Updated September 6, 2026 · 7 min read CPI is a bid input. Treat it as a KPI and you will fund campaigns that hit the target and lose money. The number that decides budget is days to payback on net revenue, calculated after Apple or Google takes their cut, and read against a cohort's day 30 retention. Everything else on the usual ten-metric list is a diagnostic that helps you explain the payback number after the fact. In this article 1. [The four numbers a CFO will fund against](https://www.strataigize.com/insights/10-mobile-app-kpis/#the-four-numbers-a-cfo-will-fund-against) 2. [Definitions and formulas, stated once](https://www.strataigize.com/insights/10-mobile-app-kpis/#definitions-and-formulas-stated-once) 3. [Attribution Stopped Being a Ledger and Became an Estimate](https://www.strataigize.com/insights/10-mobile-app-kpis/#attribution-stopped-being-a-ledger-and-became-an-estimate) 4. [Where MMP dashboards diverge from your ledger](https://www.strataigize.com/insights/10-mobile-app-kpis/#where-mmp-dashboards-diverge-from-your-ledger) 5. [Why definition pages earn machine reads and few clicks](https://www.strataigize.com/insights/10-mobile-app-kpis/#why-definition-pages-earn-machine-reads-and-few-clicks) 6. [What to fix first when your KPI set is arguing with itself](https://www.strataigize.com/insights/10-mobile-app-kpis/#what-to-fix-first-when-your-kpi-set-is-arguing-with-itself) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. A dashboard tour does not settle a spend argument. A definition, a deduction, and a threshold do, and that is what this page is: the four numbers a finance team will actually fund against, defined once, with the privacy-era caveats attached. ## The four numbers a CFO will fund against Four numbers, agreed before media goes live. **Day 7 and day 30 retention by install cohort.** This is the leading indicator for every downstream figure. Retention rate = users active in the measurement window divided by users in the install cohort, times 100. Those are directional. Compare against your category, not the global mean. **Stickiness.** Daily active users (DAU) divided by monthly active users (MAU). **Net average revenue per user (ARPU).** Revenue after store commission, divided by active users in the period. Gross ARPU is a marketing number. Net ARPU is the only version a finance team will accept, and the commission it deducts is not a single rate. Apple takes 30% in a subscriber’s first year, drops to 15% once that subscriber accumulates one year of paid service, and charges 15% from the first billing cycle for developers in the Small Business Program ([Apple’s subscription terms](https://developer.apple.com/app-store/subscriptions/)). **Payback period in days.** Not a ratio. Days to recover blended customer acquisition cost (CAC) out of net revenue per acquired user. Set the threshold before launch and write it down. A campaign that pays back in 90 days is a different business than one that pays back in 30, even at identical return on ad spend (ROAS) at day 7. **Contribution margin after commission, refunds, and variable infrastructure.** This is what funds the next cohort. One ownership call: a single named operator owns the metric spec, and the mobile measurement partner (MMP), the business intelligence (BI) layer, and the board deck all inherit that operator’s definitions. If nobody owns the definition, the dashboard is decoration and every spend meeting reopens the same argument. ## Definitions and formulas, stated once | Metric | Formula | Reference point (as of 2026) | | --- | --- | --- | | Churn rate | 1 minus retention rate for the same window | Inverse of retention over the same window | | ARPU | Net revenue in period / active users in period | Deduct the store commission first, at the rate that applies: Apple takes 30% in year one, 15% after a year of paid service ([Apple](https://developer.apple.com/app-store/subscriptions/)) | | ARPPU (average revenue per paying user) | Net revenue in period / paying users in period | Diverges sharply from ARPU in freemium | | CAC | Paid media plus incentives / new acquired users | Blended and paid-only reported separately | | Lifetime value (LTV) | ARPU x expected user lifetime, net of refunds | Survival curve, not a straight-line average | | Payback period | Days until cumulative net revenue per cohort user equals CAC | Threshold set before launch | | Crash-free sessions | Sessions without a crash / total sessions | Fewer than 1% of users hitting a crash or error is the published floor ([PostHog](https://posthog.com/product-engineers/mobile-app-metrics-kpis), citing Business of Apps); set the session-level target tighter, since one user can log many sessions | [Braze’s metric formulas reference](https://www.braze.com/resources/articles/essential-mobile-app-metrics-formulas) and [PostHog’s product-engineer guide to mobile metrics](https://posthog.com/product-engineers/mobile-app-metrics-kpis) both publish working definitions worth diffing against your own. [Siteimprove’s KPI glossary](https://www.siteimprove.com/glossary/mobile-app-kpis) is a third check. Two assumptions break LTV more often than anything else. First, an average lifetime pulled from a mean rather than a survival curve overstates value on any cohort with a fat early-churn tail. Second, gross revenue standing in for net. Fix both and most LTV to CAC ratios move by a wide margin. ### Why session depth still earns a slot Engagement is scarce at the device level. A four-year study of 166,006 iOS devices published on [arXiv](https://arxiv.org/abs/1912.12526) found that 90% of iPhone users launch roughly 14 to 18 apps in a typical week (5 to 7 on iPad), and that just 38 apps accounted for 52.6% of all iPhone usage time in the panel. You are competing for one of about 14 to 18 weekly slots, not for attention in general. Session frequency and interval tell you whether you hold a slot. Retention tells you whether you kept it. Rage gestures and UI freezes belong in the same read. ## Attribution Stopped Being a Ledger and Became an Estimate Apple’s App Tracking Transparency (ATT) prompt and Google’s Privacy Sandbox are why. Both replaced user-level records with output that is aggregated, delayed, and imprecise on purpose, and every number in the table above inherits that. Apple’s [SKAdNetwork documentation](https://developer.apple.com/documentation/storekit/skadnetwork) describes install-validation postbacks with conversion values and crowd anonymity thresholds, so campaign detail is withheld until a campaign clears a volume bar. [AdAttributionKit’s multiple conversion windows](https://developer.apple.com/documentation/adattributionkit/receiving-postbacks-in-multiple-conversion-windows) return coarse or fine conversion values across separate windows, each with its own delay. Google’s Privacy Sandbox on Android follows the same design idea: aggregated summary reports with deliberate noise added, plus rate-limited event-level output. Three consequences your reporting spec has to absorb. Cohort truth arrives late. A day 30 read on a fresh cohort is not available on day 31 with full fidelity, and small campaigns may never resolve to campaign level at all. Numbers will not reconcile to the penny. In-app analytics counts events. The attribution postback counts a privacy-preserving summary of events. Those two will disagree, permanently, and chasing the delta wastes weeks. Incrementality becomes the arbiter. When attribution is modeled, we settle causal questions with holdouts and geo tests, then use the modeled data for allocation inside a channel, in that order. Attribution answers “which campaign,” incrementality answers “did the spend cause revenue.” Only one of those is a budget question. ## Where MMP dashboards diverge from your ledger Same metric name, different math. Attribution windows differ by platform and by network. Re-engagement conversions get credited differently than fresh installs. Deterministic rows, probabilistic rows, and SKAdNetwork-modeled rows sit in one table without a column telling you which is which. Then a forecast layer adds a fourth kind of number on top; tools like [Apptopia’s KPI forecasting](https://apptopia.com/en/kpi-forecasting) are explicit that they model, and the honest ones say so. Our reconciliation rule is short. One source of truth per number, named in the reporting spec, with the window written next to it. Revenue comes from the store and the billing system, never the MMP. Installs and cost come from the MMP. Engagement and funnel depth come from product analytics. Category and competitive context comes from market intelligence, which is a separate stack with separate limits; our [app intelligence tools guide](https://www.strataigize.com/insights/app-intelligence-tools-guide/) and our breakdown of [data.ai features and pricing](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/) cover what those platforms actually see and what they estimate. When two systems disagree, the spec says which one wins for that metric. Nobody relitigates it in the meeting. ## Why definition pages earn machine reads and few clicks Definition content behaves differently from the rest of a programme, and not every page is a lead engine. Machines read these pages. Humans rarely click them, because the answer to “what is ARPU” gets lifted into an answer box or a chat reply and the click never happens. Our own definition pages follow that pattern: impressions accumulate on the head terms while clicks do not, and the traffic that does convert arrives on commercial intent instead. We still keep the formulas exact, because an imprecise definition on our own site turns into an imprecise definition inside somebody’s model output. That is patient work with a slow payoff, and it is not a substitute for the pages that generate calls. The practical read for your own programme: judge a definition page on whether it is cited correctly, not on its click line, and put your conversion expectations on the pages built for them. ## What to fix first when your KPI set is arguing with itself A sequence, in order, because doing it out of order wastes the media budget. Write the definitions and get one operator to sign them. Deduct the store commission from every revenue metric so ARPU and LTV are net, and deduct the rate that actually applies: 30% in a subscriber’s first year, 15% once that subscriber passes a year of paid service, and 15% throughout for Small Business Program developers ([Apple](https://developer.apple.com/app-store/subscriptions/)). A model carrying one flat 30% understates margin on every cohort renewing past month twelve, which is the cohort you were counting on. Set the payback threshold in days and put it in the media plan, not in a retro. Then buy. Cheaper installs on a leaking product buy a bigger leak. The work moves to onboarding, activation, and the paywall. More than 1% of users hitting crashes or errors ([PostHog](https://posthog.com/product-engineers/mobile-app-metrics-kpis)) belongs in that same bucket, since technical failures show up as churn long before anyone files a bug. Where an outside team earns its fee is the seam between those systems. App store optimization (ASO) changes the mix of who installs. User acquisition (UA) changes the cost of that mix. Paywall design changes net ARPU, and the store commission changes it again on a schedule of its own. Attribution decides which of those changes you can even see. Run them as four vendors and the payback number becomes nobody’s problem. We take one call: whoever owns payback holds the levers on install, paywall, and attribution together, or the number does not move. Our comparison of [mobile app marketing agencies in North America for 2026](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/) lays out how different firms draw that boundary and what each one refuses to own. Ask any candidate one question before you sign. If blended payback slips by 30 days, who fixes it, and which levers do they hold? Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [AppTweak Pricing and Plans in 2026: What Each Tier CostsVerified 2026 AppTweak pricing, plan limits, and API access, compared against Sensor Tower and App Radar with primary-source links.](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/)[App Radar by SplitMetrics: Features, Pricing, Use CasesApp Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases.](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/)[How Much Does Sensor Tower Cost, and Is It Accurate?Sensor Tower publishes no list price. What a 2026 quote covers, where its panel estimates hold, and which modules to cut before you renew.](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/ Description: 20 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules. Published: 2025-07-16T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-20-mobile-app-marketing-statistics-2026.webp) # 20 Mobile App Marketing Statistics for 2026 By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 16, 2025 · Updated September 6, 2026 · 9 min read Mobile apps generated a record $167 billion in consumer spending in 2025, up 10.6% year over year, while downloads hit nearly 150 billion, according to Sensor Tower's State of Mobile 2026 report. Add AppsFlyer's projection of $94.9 billion in app install ad spend and the picture is clear. The app economy keeps growing, and the winners are the teams who acquire, retain, and monetize with current data. Here are 20 verified statistics shaping mobile app marketing in 2026. In this article 1. [The State of the App Economy in 2026](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#the-state-of-the-app-economy-in-2026) 2. [User Acquisition Costs and Ad Spend in 2026](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#user-acquisition-costs-and-ad-spend-in-2026) 3. [Retention Benchmarks in 2026](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#retention-benchmarks-in-2026) 4. [Monetization and Subscription Trends](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#monetization-and-subscription-trends) 5. [Privacy and Measurement in 2026](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#privacy-and-measurement-in-2026) 6. [What Does All This Mean for You?](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#what-does-all-this-mean-for-you) 7. [FAQ](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#faq) 8. [Ready to Grow? Work with Strataigize Marketing](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#ready-to-grow-work-with-strataigize-marketing) 9. [References](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/#references) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## The State of the App Economy in 2026 ![Chart: Four numbers that set the bar for app growth. The context every app marketing budget gets judged against this year.](https://www.strataigize.com/blog/real/chart-mobile-market-2026.webp) Every number below was re-verified in August 2026 against the most recent primary reports: [Sensor Tower’s](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) State of Mobile 2026 (Sensor Tower absorbed data.ai in 2024), AppsFlyer’s annual trends data, RevenueCat’s State of Subscription Apps 2026, and official platform announcements from Google and Apple. Here is what the data actually says. ### 1\. Consumers Spent a Record $167 Billion in Apps in 2025 Global in-app purchase revenue across the App Store and Google Play surged **10.6% year over year to reach $167 billion** in 2025, per [Sensor Tower’s State of Mobile 2026](https://sensortower.com/blog/state-of-mobile-2026). The market has shifted decisively from growth-at-all-costs to monetization. People are paying more inside apps than ever before. ### 2\. Downloads Hit Nearly 150 Billion, a New All-Time High Total downloads across iOS and Google Play edged up 0.8% year over year to **nearly 150 billion** in 2025, surpassing the previous record set in 2023 ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). Growth has slowed in mature markets. Mature is not the same as saturated. ### 3\. Users Spent 5.3 Trillion Hours in Apps Last Year That works out to roughly **3.6 hours per day per mobile user**, with total time spent up 3.8% year over year in 2025 ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). The mobile screen is still the main screen. Every one of those hours is an acquisition and monetization opportunity for somebody. ### 4\. The US Is the Largest Mobile Market at Nearly $60 Billion American consumers spent close to **$60 billion in apps in 2025**, keeping the US the world’s largest mobile market by revenue, while the UK, Germany, and France drove Western Europe’s growth ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). Engagement trends diverged sharply by region in 2025, so a one-size-fits-all market strategy leaves money on the table. ### 5\. Non-Game Apps Out-Earned Games for the First Time Ever In 2025, **in-app purchase revenue from non-gaming apps surpassed games for the first time** ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). Non-game in-app purchase (IAP) revenue climbed 21% year over year and now sits at nearly three times its level five years earlier. Games still approached $82 billion but grew just 1.3%. ### 6\. Generative AI Apps Doubled Their Downloads to 3.8 Billion GenAI app downloads doubled year over year to **3.8 billion** in 2025, in-app purchase revenue nearly tripled to exceed **$5 billion**, and time spent hit 48 billion hours, roughly 3.6x the 2024 total ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). AI is no longer a niche category. It is the growth engine of the entire app store. ## User Acquisition Costs and Ad Spend in 2026 Paid user acquisition (UA) is still the fastest growth lever in mobile, and it is still where budgets get wasted fastest. We manage [paid advertising](https://www.strataigize.com/services/paid-advertising/) across gaming and non-gaming accounts every day, and these are the numbers we benchmark against. (For a look at what disciplined UA can do, see our [pre-launch case study for a puzzle role-playing game](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/).) ### 7\. App Install Ad Spend Was Projected to Hit $94.9 Billion in 2025 [AppsFlyer projected](https://www.appsflyer.com/blog/trends-insights/app-install-ad-spend/) global app install ad spend to reach **$94.9 billion in 2025, a 20% increase from 2023** (AppsFlyer, published July 2023, updated October 2025). It is a two-year projection made in 2023, not a measured 2025 growth rate, so treat it as the scale of the market. Privacy changes did not shrink the UA market so much as change who wins it. ### 8\. Non-Gaming UA Budgets Grew 8% While Gaming Pulled Back 7% AppsFlyer’s [annual trends report](https://www.appsflyer.com/resources/reports/top-5-data-trends-report-2024/) measured global UA ad spend at **$65 billion in 2024** (excluding China), up 5% year over year. Non-gaming grew 8% while gaming fell 7%, and Finance apps led everything with a **61% surge** driven by crypto and fintech (AppsFlyer, 2025). ### 9\. iOS Installs Cost Roughly Three Times More Than Android Global average cost per install (CPI) reached **$5.84 on iOS in Q1 2026, up 19% year over year, versus $1.92 on Android**, up 8%, per [AppsFlyer data compiled by Digital Applied](https://www.digitalapplied.com/blog/mobile-app-marketing-statistics-2026-install-data) (2026). Platform and geo mix matter more than ever when you plan budgets. Model yours with our [ad spend calculator](https://www.strataigize.com/tools/ad-spend-calculator/) before you commit. ### 10\. Remarketing Conversions Grew 10x Faster Than Paid Installs Paid remarketing conversions grew **22% in 2024, versus just 2% growth in paid installs** ([AppsFlyer, 2025](https://www.appsflyer.com/resources/reports/top-5-data-trends-report-2024/)). The cheapest conversion is a user who already installed your app. If your budget is 100% cold acquisition, you are overpaying for growth. ![Chart: What an install costs on each channel. Published CPI ranges by network.](https://www.strataigize.com/blog/real/chart-cpi-by-channel.webp) ## Retention Benchmarks in 2026 ### 11\. Roughly 96% of New Users Are Gone by Day 30 Median day-30 retention across all app categories sits around **4% in 2026**, and a typical app loses **75% of its users within the first three days** after install, per [UXCam’s 2026 retention benchmarks](https://uxcam.com/blog/mobile-app-retention-benchmarks/), compiled from AppsFlyer and Adjust data. If you are not investing in onboarding, engagement, and lifecycle messaging, you are lighting UA money on fire. ### 12\. The Retention Curve Is Steepest in Week One Median day-1 retention is about **25%**, day-7 falls to **8%**, and day-30 lands at **4%**; strong performers at the 75th percentile hold 5-8% at day 30 ([UXCam, 2026](https://uxcam.com/blog/mobile-app-retention-benchmarks/)). Measure the right things early. Our guide to the [10 mobile app KPIs](https://www.strataigize.com/insights/10-mobile-app-kpis/) that matter shows which numbers predict long-term health. ### 13\. Retention Varies Wildly by Category Day-30 median retention in 2026: social apps around **12%**, productivity **8%**, fintech **7%**, health and fitness **5%**, gaming **3%**, ecommerce **2%** ([UXCam, 2026](https://uxcam.com/blog/mobile-app-retention-benchmarks/)). Benchmark against your own vertical, not the whole market. A 5% day-30 number is a win for a game and a red flag for a neobank. ### 14\. First-Session Activation Predicts Everything Apps whose users complete a meaningful first action in session one retain at **2 to 3 times the rate** of apps that do not, regardless of category ([UXCam, 2026](https://uxcam.com/blog/mobile-app-retention-benchmarks/)). The retention work that pays best happens in the first five minutes of the user journey. Almost none of it happens in month two. ## Monetization and Subscription Trends ### 15\. Hybrid Monetization Keeps Outperforming In-app advertising revenue grew **26% in non-gaming and 7% in gaming** during 2024, driven by hybrid models that blend ads with purchases; midcore games alone saw a 21% jump in ad revenue ([AppsFlyer, 2025](https://www.appsflyer.com/resources/reports/top-5-data-trends-report-2024/)). Ads or IAP is a false choice. The winners run both. ### 16\. Betting, Lending, and Food Delivery Are the Momentum Categories In 2025, global downloads rose **24% for sports betting apps** and **18% for credit and lending apps**, while restaurant and food delivery apps grew **14%**, pushing past their pandemic-era peak ([Sensor Tower, 2026](https://sensortower.com/blog/state-of-mobile-2026)). Category momentum shifts fast. What was hot in 2023 is not what is hot now. ### 17\. Nearly 15,000 New Subscription Apps Launch Every Month [RevenueCat’s State of Subscription Apps 2026](https://www.revenuecat.com/state-of-subscription-apps), built on more than 115,000 apps and $16 billion in tracked revenue, counts close to **15,000 new subscription apps per month** in early 2026, roughly seven times the 2022 rate. Subscriptions are now the default monetization model for non-game apps, which means the paywall bar keeps rising. ### 18\. Subscription Growth Is Concentrating at the Top The median subscription app grew monthly recurring revenue just **5.3% year over year, while the top 10% grew 306%** ([RevenueCat, 2026](https://www.revenuecat.com/state-of-subscription-apps)). North American subscribers deliver a median **$32 in first-year revenue per payer versus $23 globally**. Average execution no longer compounds. Pricing, paywall, and retention discipline separate the leaders from everyone else. ## Privacy and Measurement in 2026 ### 19\. Google Killed Privacy Sandbox on Android In October 2025, Google [retired the Privacy Sandbox program](https://privacysandbox.google.com/blog/update-on-plans-for-privacy-sandbox-technologies), including the Attribution Reporting, Topics, and Protected Audience APIs, after years of limited industry adoption (Google, 2025). The long-feared Android version of Apple’s App Tracking Transparency (ATT) prompt never landed. Targeting on the Google Advertising ID (GAID) survives for now, but the direction of travel on privacy has not changed. Keep building first-party data and incrementality measurement anyway. ### 20\. Apple Moved On: Apple Ads and AdAttributionKit Apple renamed Apple Search Ads to [Apple Ads](https://ads.apple.com/) in April 2025 as its advertising business expanded beyond search placements, and [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit) is succeeding SKAdNetwork as the privacy-preserving attribution framework on iOS (Apple, 2025). If your team still runs a 2023-era SKAdNetwork playbook, your measurement is already a generation behind. ## What Does All This Mean for You? If there is a single theme in the 2026 data, it is that **the fundamentals have not changed, but the bar keeps rising.** Get users, keep them, and monetize well. - **Invest smarter in UA.** iOS installs cost roughly 3x Android, remarketing grows faster than cold installs, and finance-style lifetime value (LTV) math is spreading to every vertical. - **Focus on retention.** A 4% day-30 median means retention work is the cheapest growth you will ever buy. - **Diversify monetization.** Hybrid ad-plus-IAP models and disciplined subscription pricing are outperforming single-revenue strategies. - **Play the long game on privacy.** Privacy Sandbox died, but the privacy era did not. First-party data wins either way. The opportunity is still massive. A $167 billion consumer spend market does not lie. _Good read:_ [Google Ads Statistics 2026](https://www.strataigize.com/insights/google-ads-statistics-2026/) ## FAQ ### How much does it cost to acquire a mobile app user in 2026? Global average CPI reached $5.84 on iOS and $1.92 on Android in Q1 2026, per AppsFlyer data compiled by Digital Applied. Actual costs vary widely by geography, vertical, and ad format: finance and other high-LTV categories pay well above average, while casual gaming installs in emerging markets can cost under a dollar. ### What is a good day-30 retention rate in 2026? The median across all categories is about 4%, and 5-8% marks a strong performer, according to UXCam’s 2026 benchmarks. Judge yourself against your vertical: social apps hold a 12% median at day 30, fintech 7%, gaming just 3%. ### How big is the mobile app economy in 2026? Per Sensor Tower’s State of Mobile 2026, consumers spent $167 billion on in-app purchases in 2025 (up 10.6%), downloaded apps nearly 150 billion times, and spent 5.3 trillion hours in apps. Non-game apps out-earned games for the first time. ### What replaced SKAdNetwork and Privacy Sandbox? Google retired Privacy Sandbox on Android in October 2025, so GAID-based measurement continues for now. On iOS, Apple’s AdAttributionKit is succeeding SKAdNetwork, and Apple Search Ads rebranded to Apple Ads in April 2025. Either way, first-party data and incrementality testing are the durable foundation. ## Ready to Grow? Work with Strataigize Marketing If you’re looking to turn these insights into real growth, [Strataigize Marketing](https://www.strataigize.com/) can help. Based in Vancouver and proudly serving clients across Canada, the USA, and Australia, we specialize in helping mobile apps succeed globally. We are obsessive about performance marketing, user acquisition, retention strategy, and app store optimization that drives real results, not vanity metrics. From fintech to gaming, ecommerce to health, we know what it takes to win on mobile right now, and what a category median actually means for your own numbers. Book a marketing audit today. ## References - [Sensor Tower. (2026, January). 2026 State of Mobile: AI Moves Mobile into Its Next Phase.](https://sensortower.com/blog/state-of-mobile-2026) - [AppsFlyer. (2025). Global app install ad spend projected to rise 20% to $94.9B in 2025.](https://www.appsflyer.com/blog/trends-insights/app-install-ad-spend/) - [AppsFlyer. (2025, January). Top Data Trends: Global App Market Insights.](https://www.appsflyer.com/resources/reports/top-5-data-trends-report-2024/) - [Digital Applied. (2026, April). Mobile App Marketing Statistics 2026: Install Data.](https://www.digitalapplied.com/blog/mobile-app-marketing-statistics-2026-install-data) - [UXCam. (2026, April). Mobile App Retention Benchmarks by Industry.](https://uxcam.com/blog/mobile-app-retention-benchmarks/) - [RevenueCat. (2026, March). State of Subscription Apps 2026.](https://www.revenuecat.com/state-of-subscription-apps) - [Google. (2025, October). Update on Plans for Privacy Sandbox Technologies.](https://privacysandbox.google.com/blog/update-on-plans-for-privacy-sandbox-technologies) - [Apple. (2025). AdAttributionKit Developer Documentation.](https://developer.apple.com/documentation/adattributionkit) Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The ASO Creative Testing PlaybookYour app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[data.ai (formerly App Annie): Now Part of Sensor Towerdata.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026.](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/)[SplitMetrics vs Storemaven: What Buyers Can Verify in 2026Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks.](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/adjust-vs-appsflyer/ Description: Adjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams. Published: 2026-08-13T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-adjust-vs-appsflyer.webp) # Adjust vs AppsFlyer 2026: Pricing and Which MMP Wins By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 13, 2026 · 10 min read Adjust and AppsFlyer both publish free entry options with different eligibility and limits. AppsFlyer Growth includes 12,000 free conversions in the first year, then lists $0.07 per conversion. Adjust Base is free for eligible independent developers up to 1,500 monthly conversions in the first year; its paid plans require a quote. Compare billable events, included features and the complete contract scope before choosing. In this article 1. [The short version, in one table](https://www.strataigize.com/insights/adjust-vs-appsflyer/#the-short-version-in-one-table) 2. [Pricing models verified for 2026](https://www.strataigize.com/insights/adjust-vs-appsflyer/#pricing-models-verified-for-2026) 3. [Attribution, SKAdNetwork and Privacy Sandbox support](https://www.strataigize.com/insights/adjust-vs-appsflyer/#attribution-skadnetwork-and-privacy-sandbox-support) 4. [Integrations and data export differences](https://www.strataigize.com/insights/adjust-vs-appsflyer/#integrations-and-data-export-differences) 5. [When Adjust wins and when AppsFlyer wins](https://www.strataigize.com/insights/adjust-vs-appsflyer/#when-adjust-wins-and-when-appsflyer-wins) 6. [What one of these looks like on an account we run](https://www.strataigize.com/insights/adjust-vs-appsflyer/#what-one-of-these-looks-like-on-an-account-we-run) 7. [Migration and contract gotchas](https://www.strataigize.com/insights/adjust-vs-appsflyer/#migration-and-contract-gotchas) 8. [Decision checklist](https://www.strataigize.com/insights/adjust-vs-appsflyer/#decision-checklist) 9. [FAQ from the questions buyers ask](https://www.strataigize.com/insights/adjust-vs-appsflyer/#faq-from-the-questions-buyers-ask) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. The loudest claims about each platform come from the other platform. AppsFlyer runs a page titled “Adjust vs AppsFlyer: A Side-by-Side Comparison 2026” that concludes AppsFlyer leads ([AppsFlyer](https://www.appsflyer.com/advantage/adjust), retrieved 2026-08-13). Adjust runs a page telling you why apps “choose Adjust over AppsFlyer” ([Adjust](https://www.adjust.com/compare/adjust-vs-appsflyer), retrieved 2026-07-08). Both are competitor-comparison landing pages written by the competitor. Treat them as claims, not evidence. ## The short version, in one table | Dimension | Adjust | AppsFlyer | | --- | --- | --- | | Pricing model | Free Base; paid plans by quote | Published Growth entry rate; Enterprise by quote | | Free tier | Eligible independent developers, up to 1,500 monthly conversions in the first year | Zero for owned media; 12,000-conversion welcome allowance in the first year | | SKAdNetwork 4 | Claimed in Adjust help docs | Claimed in AppsFlyer developer docs | | Android Privacy Sandbox | Claimed against Google’s Attribution Reporting API (ARA) | Claimed against the same API set | | Partner integrations | Large public directory | Larger public directory | | Fraud prevention | Bundled as core | Protect360, paid add-on | | Raw data export | Available; scope by contract | Available; connectors vary by plan | One-line verdicts: - Pre-launch or low volume: compare the free plans’ eligibility, conversion allowances and paid-media support before choosing. - A scaling user acquisition (UA) team with 5 or more paid channels: get quotes from both, then decide on partner coverage for the specific networks you actually buy. Feature lists will not separate these two. - Enterprise with a data warehouse: raw event export terms and cost per event decide it. ## Pricing models verified for 2026 We checked both vendors’ pricing pages on September 5, 2026. [AppsFlyer](https://www.appsflyer.com/pricing/) lists Zero as a free plan for owned-media measurement, explicitly not for paid activity. Growth includes 12,000 free conversions in the first year, then lists $0.07 per conversion. Enterprise is custom-priced. The free allowance and the billable conversion definition matter more than raw install volume. [Adjust](https://www.adjust.com/pricing/) lists Base as free for eligible independent developers, up to 1,500 monthly conversions in the first year. Core and Enterprise require a quote. This means AppsFlyer is not automatically cheaper at low volume, and it is inaccurate to say neither vendor publishes any dollar figure. Published entry terms are a starting point, not a promise that every module is included at the same rate. What we can give you is the list of variables that drive the number: - Billable events: attributed conversions, re-attributions, and in some contracts re-engagements each count. - Volume commitment: annual committed volume against actual, and whether overage is billed at a punitive rate. - Module bundling: fraud prevention, deep linking, audiences, incrementality, and cohort analytics are frequently separate line items. - Data delivery: raw log export and warehouse streaming often sit outside the base fee. - Term and true-up: whether an unexpectedly good quarter triggers a mid-term re-price. Ask both vendors to quote the same five lines. That is the only apples-to-apples comparison available when list prices are not public. If you are still sizing the paid side of the equation, our [Google advertising cost guide](https://www.strataigize.com/insights/google-advertising-cost-guide/) covers how channel costs interact with attribution volume. ## Attribution, SKAdNetwork and Privacy Sandbox support Both vendors state that they support SKAdNetwork (SKAN) 4, Apple’s privacy-preserving ad measurement system, and both describe conversion-value configuration in their own help material. We are not linking a documentation homepage as proof of that: a homepage is not a verifiable citation, and neither vendor exposes a stable public deep link we could confirm at the time of writing. Ask each sales engineer to open the specific doc page and the live mapping UI on the call. What is verifiable is the Apple side, and the Apple side is identical across MMPs because every one of these mechanics belongs to Apple: postback windows, coarse and fine conversion values, and hierarchical source identifiers are all defined in [Apple’s SKAdNetwork documentation](https://developer.apple.com/documentation/storekit/skadnetwork). So the differentiator is not “does it support SKAN 4.” It is: - **Conversion-value mapping UI.** How easily a non-engineer can change the value schema without shipping a new software development kit (SDK) release. - **Revenue versus funnel modes.** Whether you can switch mapping strategies mid-quarter and keep historical comparability. - **Reconciliation.** How the platform presents SKAN-reported numbers next to its own attributed numbers without double counting. For an independent walkthrough before you commit, Statsig’s [data-driven guide to mobile attribution](https://www.statsig.com/perspectives/mobile-attribution-guide-appsflyer-adjust) works through the two platforms’ fraud and measurement setups from the data side, with no vendor marketing to restate (retrieved 2026-08-13). On Android, both vendors claim readiness for Google’s Attribution Reporting API under Privacy Sandbox. Again, treat that as the vendor’s claim of record, ask for the specific documentation page in writing, and ask for a live demo against your own app before signing. Sandbox behaviour depends on device population and on Google’s own rollout state, not on the MMP. Deterministic versus probabilistic: both platforms run deterministic attribution where an identifier or referrer exists and fall back to modelled or aggregate methods where it does not. Neither can restore user-level iOS attribution that Apple removed. Any vendor pitch implying otherwise deserves a hard question. ## Integrations and data export differences Partner catalogue breadth is the single clearest measurable difference, and it favours AppsFlyer. Its integrated partners directory is the larger public list and is the de facto benchmark ad networks cite when they describe their own MMP support. Adjust’s partner directory is also large and covers every major network. For most UA teams this difference is theoretical. What matters is whether the specific eight to fifteen networks in your media plan are integrated at the level you need, including cost and creative-level data, not just click and install. Pull your channel list, check both directories against it, and note any partner where only one vendor supports cost ingestion. On data export, the pattern to check in your contract: | Export capability | What to verify | | --- | --- | | Raw event logs | Included, or metered per event, and retention period | | Pull and push APIs | Rate limits and whether cost data is included | | Warehouse connectors | Which destinations, and whether streaming costs extra | | Backfill | Whether historical data can be re-exported after a plan downgrade | Export limits are where MMP contracts quietly get expensive. A plan that looks cheap on conversions can cost more once you add the raw-data feed your analytics team needs. Get the export line quoted in writing on day one. ## When Adjust wins and when AppsFlyer wins | Scenario | Pick | Why | | --- | --- | --- | | Pre-launch or first paid tests | AppsFlyer | A published free tier means you ship this week, with no procurement cycle in the way | | Two-person team, 3 to 5 networks | AppsFlyer | Partner coverage and community knowledge reduce setup friction | | Fraud-heavy inventory, incent or rewarded traffic | Adjust | Fraud prevention is positioned as core rather than a separate module | | Multi-app portfolio with a central data team | Either, decided on export terms | Base features converge; per-event export economics do not | | Procurement wants one negotiated line item | Adjust | Quote-based pricing bundles modules into a single conversation | | Networks that only support one MMP for cost data | Whichever matches your list | Directory check beats feature check | Notice what is absent from that table: dashboard aesthetics, AI feature names, and anything either vendor markets as unique. In 2026 the core measurement layer is close to parity. The variance sits in commercial terms and partner coverage. ## What one of these looks like on an account we run We run Adjust, not AppsFlyer, on Sad Panda Studios’ Crush Crush. That is one account and one game, so treat it as a worked example rather than a verdict on either vendor. The setup is a **7-day click, 24-hour impression** window. Against it, our first cohort was 55,978 installs between 1 and 30 May 2026 on $18,347 of spend, returning 252% of that spend in net revenue by day 90 against a 130% one-year target, with the day-7 frozen forecast for day 30 landing at 188% against about 194% predicted. Read live off the client’s published UA dashboard, net of store fees, revenue through 10 September 2026. What that experience actually contributes to this comparison is narrow and worth being honest about: **nothing in those numbers would have been different on AppsFlyer.** The measurement layer is close to parity, which is the point the table above already makes. What the window did change is who got the credit, and that is a setting, not a vendor. So the migration warning below is not theoretical for us. The single line that decides whether your first post-switch month reads as a win or a disaster is the attribution window, and it is the line teams copy across last. If you take one thing from this page into a switch, take that one. ## Migration and contract gotchas If you are switching, budget for these: - **Historical data does not move.** You export what you can, but attribution history stays in the old system’s reporting model. Plan a documented cutover date and keep both dashboards readable for at least one full attribution window. - **Attribution windows change your numbers.** Different default click and view-through windows will make post-migration cohorts look different even when nothing about your media changed. Align windows before cutover or you will misread the first month. - **SDK swap is not a one-line change.** Every in-app event, revenue call, deep link route, and consent flow needs re-mapping and QA on both platforms. Treat it as a release, not a config change. - **Ad partner re-integration.** Every network needs re-linking, and self-attributing networks need fresh credentials. This is the step teams underestimate. - **Contract terms to read twice.** Auto-renewal notice period, overage rate, module removal rights at renewal, data-export rights after termination, and whether the committed volume resets on renewal. Run the new SDK in parallel for a window before you cut spend decisions over, then compare. Parallel running is the only way to know whether a variance is real or definitional. If the SDK swap, event re-mapping and partner re-integration are more engineering than your team can spare, that is the work our [software development service](https://www.strataigize.com/services/development-services/software-development/) takes on, dashboards included. ## Decision checklist Seven yes or no questions. Count your answers. 1. Do you need to be live in under two weeks without procurement? Yes points to AppsFlyer. 2. Is a published free tier a hard requirement for your budget? Yes points to AppsFlyer. 3. Do you buy from more than ten distinct networks? Yes points to whichever directory covers all of them, likely AppsFlyer. 4. Is a meaningful share of your inventory fraud-exposed? Yes points to Adjust. 5. Does your finance team prefer one bundled negotiated fee over metered line items? Yes points to Adjust. 6. Do you stream raw events into a warehouse? Then decide on export economics alone. 7. Are you still defining what an MMP should do for you? Start with our [MMP explainer](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) before taking either sales call. For teams evaluating measurement alongside market intelligence, note that these tools solve different problems. Our [Sensor Tower and AppsFlyer comparison](https://www.strataigize.com/insights/sensortower-vs-appsflyer/) explains why they belong side by side in the same stack, and our [Sensor Tower review](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) covers the competitive-intelligence side. ## FAQ from the questions buyers ask We are publishing this because the demand is real and under-served. Buyers evaluating MMPs search for competitor lists, reviews and head-to-head comparisons, and what they find is either vendor marketing or a review site paid by one of the vendors. Almost none of it admits which parts are unverifiable from the outside. **Is Adjust cheaper than AppsFlyer?** Both publish free options with different conditions. AppsFlyer Growth includes 12,000 free conversions in the first year, then lists $0.07 per conversion; Adjust Base is free for eligible independent developers up to 1,500 monthly conversions in the first year. Compare eligibility, billable events and included features. Larger contracts depend on scope and the negotiated quote. **Can I run both MMPs at the same time?** Technically yes, and it is standard practice during a migration window. Two SDKs can coexist, though you must expect discrepancies from differing attribution windows and de-duplication logic. Do not run both permanently: you will pay twice and argue about which number is correct. **Which one handles SKAdNetwork 4 better?** Both support it, because the framework is Apple’s and its mechanics are fixed by [Apple’s SKAdNetwork documentation](https://developer.apple.com/documentation/storekit/skadnetwork). Judge them on conversion-value mapping usability and on how cleanly SKAN numbers reconcile with each platform’s own attributed data. Make each vendor demonstrate that live and send you the exact documentation page for it. A link to a docs homepage is an answer that avoids the question. **Do the vendor comparison pages help?** Only as a source of each vendor’s claims. AppsFlyer’s [Adjust comparison page](https://www.appsflyer.com/advantage/adjust) and Adjust’s [AppsFlyer comparison page](https://www.adjust.com/compare/adjust-vs-appsflyer) both conclude in their own favour. Use them to build your question list for the demo, not to make the decision. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The Best ASO Tools to Grow Your AppThe right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.](https://www.strataigize.com/insights/best-aso-tools/)[SensorTower vs. AppsFlyer: A Complete ComparisonSensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both.](https://www.strataigize.com/insights/sensortower-vs-appsflyer/)[Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/ Description: AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-aeo-vs-geo-vs-seo.webp) # AEO vs GEO vs SEO: What Is the Difference in 2026? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 11 min read SEO improves visibility in search results. AEO and GEO are overlapping industry labels for helping people find useful answers and helping brands appear accurately in AI-generated responses. Featured snippets can extract a passage; AI Overviews and AI Mode generate responses with supporting sources. Use the labels to clarify what you measure, not to buy duplicate work. The foundation is accessible pages, useful answers and evidence a reader can verify. In this article 1. [The one-table version](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#the-one-table-version) 2. [AEO vs GEO, head to head](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#aeo-vs-geo-head-to-head) 3. [SEO: still the foundation, still misunderstood](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#seo-still-the-foundation-still-misunderstood) 4. [AEO: winning the extracted answer](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#aeo-winning-the-extracted-answer) 5. [GEO: winning the citation](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#geo-winning-the-citation) 6. [Why the terms blur, and why the argument does not matter](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#why-the-terms-blur-and-why-the-argument-does-not-matter) 7. [Which one should you invest in first?](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#which-one-should-you-invest-in-first) 8. [How to measure each layer](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#how-to-measure-each-layer) 9. [What this looked like on our own site](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#what-this-looked-like-on-our-own-site) 10. [Where to go next](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#where-to-go-next) 11. [Frequently asked questions](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Three acronyms describe one job, getting found when someone is looking for what you sell. The confusion is real and it is expensive, because teams keep buying the same work twice under two different names. Here is the map of what each term means, where the boundaries actually fall, and which layer to fund first. ![Chart: Three layers, three different things you win. They are not competing strategies.](https://www.strataigize.com/blog/real/chart-aeo-geo-seo.webp) **Key takeaways** - SEO wins a position. AEO wins the answer box. GEO wins a citation inside a generated answer. Different outputs, largely the same underlying content work. - Ranking no longer guarantees a citation. Analyses published in late 2025 (BrightEdge in September, Originality.AI in November) put the share of AI Overview citations that come from the organic top 10 anywhere from roughly 17% to 52% depending on method and vertical, so citation presence is a separate visibility layer. - Research gives useful hypotheses to test. A [2026 observational study](https://arxiv.org/html/2604.25707v2) associated statistics, definitions and comparisons with higher source-influence scores; it did not prove that adding them causes a citation increase. - On our own domain, AI fetchers now read the site harder than Google does: ChatGPT-User made 2,370 requests in the week to 2026-07-27 against Googlebot’s 1,390 (Cloudflare). - Do not buy three programs. Buy one content and entity engine and measure it on three scoreboards. ## The one-table version | | SEO | AEO | GEO | | --- | --- | --- | --- | | Full name | Search Engine Optimization | Answer Engine Optimization | Generative Engine Optimization | | What you win | A position in a list of links | The extracted direct answer | A named citation inside a synthesized answer | | Where it shows up | Google and Bing organic results | Featured snippets and other direct-answer experiences; the label also overlaps with AI search | ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode | | Unit of optimization | The page | The passage | The entity | | Primary lever | Relevance, authority, technical health | Question-shaped headings and self-contained passages | Answer-first content, original data, third-party mentions | | Success metric | Rank and organic clicks | Snippet ownership and zero-click answer share | Citation share and AI-referral quality | | Who still needs it | Everyone | Anyone with a question-shaped buyer journey | Anyone whose buyers research with an assistant | ## AEO vs GEO, head to head Most people searching this comparison already have SEO and want to know whether AEO and GEO are two purchases or one. The short version: AEO is the passage-level craft, GEO is the entity-level program, and the same content work feeds both. | | AEO | GEO | | --- | --- | --- | | The output you win | Your own passage, lifted as the answer | Your name, inside an answer built from many sources | | Where the work happens | On your pages: question-shaped headings, self-contained answers | Mostly off your pages: original data, consistent profiles, third-party mentions | | What a win looks like | A featured snippet or a direct-answer box that quotes you | “According to \[you\]” or a source card in an assistant’s citation tray | | How you measure it | Snippet ownership on a fixed question set | Citation share on a fixed prompt set, plus AI referrals and self-reported source | | Time to first result | Weeks, on pages that already rank | Quarters, because most of the inputs are earned | | Buy it as | A writing standard applied to every page | An ongoing program with a measurement panel | If a vendor quotes you AEO and GEO as two retainers with two scopes, ask which deliverables differ. In our experience the answer is the measurement panel and the earned-mention work, and nothing else. ## SEO: still the foundation, still misunderstood SEO improves a page’s visibility in ranked search results. Crawlability, useful content and internal discovery also support AI search. For [Google’s AI features](https://developers.google.com/search/docs/appearance/ai-features), a supporting page must be indexed and eligible for a snippet. Direct access helps an engine use your own page, while a brand may also appear through other publishers’ descriptions of it. What has changed is the payoff curve. The click is leaving the top of the funnel while the research value stays. That is why measuring SEO purely on sessions now understates it: your page can shape a purchase decision inside an answer you never get a visit from. ## AEO: winning the extracted answer AEO is a practitioner label for making useful answers easy to find and understand. For an extractive feature such as a featured snippet, a self-contained passage can answer the question directly. Use a question heading when it helps the reader, then give the answer at the length it needs. AI Overviews are different from a single extracted passage. [Google describes AI Overviews and AI Mode as generated responses](https://developers.google.com/search/docs/appearance/ai-features) that may search related subtopics and identify supporting pages. Calling both AEO is a naming choice; it does not mean they use the same selection process. No fixed answer length guarantees either a snippet or an AI citation. One 2026 correction: Google removed FAQ rich results entirely on 2026-05-07, so FAQPage markup no longer buys you a visual result. Keep it for machine readability if you like, but do not sell it as a ranking feature. It is not one anymore. The reason AEO still matters is that the extraction habit transfers. A page written so a snippet engine can lift a clean answer is exactly the page a generative engine can ground on. AEO is the discipline; GEO is the newer surface it now serves. ![A live Google results page for this query, showing the AI answer layer above the classic organic results](https://www.strataigize.com/blog/real/google-serp-geo.webp) ## GEO: winning the citation GEO is optimizing your entire brand entity so generative engines name you inside the answer they synthesize. The output is not a link position and not an extracted paragraph, it is an attribution: “according to X” or a source card in the citation tray. The term comes from academic work. The [GEO: Generative Engine Optimization paper](https://arxiv.org/abs/2311.09735) (Aggarwal et al., KDD 2024) built a benchmark of around 10,000 queries and tested nine content modifications. The methods that worked were adding verifiable statistics, incorporating credible quotations, and citing reliable sources. Keyword stuffing produced negligible or negative effects. Be careful with the headline number from that paper, though, because it is quoted badly everywhere. The often-repeated “40% lift” is a relative gain over a 19.8% baseline on a position-adjusted word-count metric, measured among five sources that were already injected into the model’s context. It is a share-of-answer result inside a simulator, not a measure of whether you get discovered. A [45-study scoping review](https://arxiv.org/html/2607.14035v1) published in July 2026 makes the point directly, and [C-SEO Bench](https://arxiv.org/abs/2506.11097) (NeurIPS 2025) found most such methods are ineffective or actively negative on ranking, with gains shrinking as more people adopt them. The [21,143-citation study](https://arxiv.org/html/2604.25707v2) needs the same care. It compared average influence scores for pages with and without particular features in an observed sample. That score is a constructed measure of source use, not a count of citations gained by editing a page. Neither set of percentages belongs in a forecast of what a rewrite will earn. GEO also differs from the other two in scope. SEO and AEO are things you do to pages. GEO is largely something you earn off your own site: the listicles you appear in, the communities that mention you, the data other people quote. A GEO program that only touches your website is doing a fraction of the job. ## Why the terms blur, and why the argument does not matter There is no settled academic distinction between AEO and GEO, and practitioners use them interchangeably all the time. Some vendors insist they are the same thing with different branding. Others draw the line at whether the answer is extracted (AEO) or generated (GEO). Both positions are defensible, which tells you the boundary is soft. Here is the practical version. The line that actually matters is not AEO versus GEO, it is **ranking versus being cited**, because those two now come apart. Analyses published in late 2025 disagree on the magnitude but agree on the direction: [BrightEdge’s rank-overlap tracking](https://www.brightedge.com/resources/weekly-ai-search-insights/rank-overlap-after-16-months-of-aio) (September 2025) found only 16.7% of AI Overview citations coming from top-10 results, while [Originality.AI’s citation study](https://originality.ai/blog/google-ranking-ai-citations-study) (November 2025) put the figure at 52%. Whichever number you trust, a large share of what AI answers cite is not sitting in the top ten links. You can hold #1 and still be missing from the answer your buyer reads. So stop litigating the acronyms and ask a better question: for each buying question in your category, do we rank, are we the extracted answer, and are we named in the generated one? Those three yes-or-no checks are the whole framework. ![Google's own explanation of AI Overviews in Search](https://www.strataigize.com/blog/real/google-ai-overviews-doc.webp) ## Which one should you invest in first? Fund them in this order, and only skip a step if you have already earned it. 1. **Technical SEO first, always.** If AI crawlers and search bots cannot fetch, parse, and render your pages quickly, nothing downstream works. This is a one-time fix plus maintenance, not a program. 2. **Make the answers useful.** On priority pages, resolve the buyer’s actual questions, make comparisons clear and link the supporting evidence. Estimate the work from the pages that need it, and measure the result without assuming a citation lift. 3. **GEO third, and treat it as an ongoing program.** Original data, entity consistency across off-site profiles, and earned third-party mentions take quarters, not weeks. Start once the first two are done, because GEO amplifies a strong foundation and cannot substitute for a missing one. The exception: if your buyers are already researching with assistants and your competitors are being named while you are not, run GEO in parallel. That is a demand problem, not a hygiene problem, and waiting costs you the consideration set. ## How to measure each layer Three layers, three scoreboards. Mixing them is how programs get killed for missing a target they were never optimizing for. | Layer | What to track | Where | | --- | --- | --- | | SEO | Rankings, impressions, organic clicks, indexed pages | Google Search Console, rank tracker | | AEO | Snippet and People Also Ask ownership for your priority questions | Rank tracker with SERP-feature reporting | | GEO | Citation share across a fixed prompt set, AI referral sessions, self-reported attribution | AI visibility monitor, a GA4 custom channel, a “how did you hear about us” form field | The self-reported field is the one most teams skip and the one that catches what the others miss. A click inside a Google AI Overview still reports as google.com, so no analytics tool you own can separate AI-sourced traffic from blue-link organic. We learned that the hard way: our own highest-value website-sourced deal is tagged “Organic Search” in our CRM, and we only know it came from an AI answer because the client said so. If you want a starting position rather than a theory, our [AI visibility checker](https://www.strataigize.com/tools/geo-visibility/) shows where you currently stand across the major engines. ## What this looked like on our own site We ran the full stack on strataigize.com before selling it, and the numbers are specific enough to argue with. On the crawl side, AI systems now read this domain harder than Google does. In the week to 2026-07-27, Cloudflare logged 2,370 requests from ChatGPT-User, the fetcher OpenAI fires when a live user’s answer needs a page pulled in real time, against 1,390 from Googlebot. Total AI crawl demand tripled week over week. On the output side, a late-2025 push on the previous site, published 2025-12-10, took ChatGPT-attributed sessions from 38 to 474 and logged 117 Semrush AI citations as of 2025-12-09, with leads attributed directly to ChatGPT and Perplexity. The full breakdown, including the before-and-after engagement data, is in our [AI SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/). On the revenue side, with the caveat attached: both of the only two clients our website has ever produced arrived through AI answers, together worth $215,603, which is 29.7% of our lifetime closed-won revenue. The caveat we attach permanently is that 95% of that figure is one deal. n=2 proves the channel can close at our deal size. It does not prove a rate, and anyone quoting it as one is selling you something. ## Where to go next - The definitional deep dive: [what generative engine optimization is and how to start](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). - The mechanism: [how generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/), step by step through the retrieval pipeline. - The buying guide: [what AI SEO services include and how to vet an agency](https://www.strataigize.com/insights/ai-seo-services/). - The vendor shortlist: [the best generative engine optimization agencies in 2026](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/). - Ready to run it: our [generative engine optimization service](https://www.strataigize.com/generative-engine-optimization/). ## Frequently asked questions **Is AEO the same as GEO?** Not quite, though plenty of practitioners use them interchangeably and no settled academic definition separates them. The useful distinction: AEO wins an answer extracted from your page, GEO wins a citation inside an answer generated from many sources. The work overlaps heavily, which is why arguing about the label wastes more time than it saves. **Does GEO replace SEO?** No. Generative engines still need to fetch, parse, and trust your pages, and a meaningful share of what they cite is content that also performs in classic search. GEO builds on SEO; it does not retire it. **Do I need schema markup for AEO or GEO?** Treat it as hygiene. Structured data helps machines parse your page and keeps your entity clean, but the 2026 evidence does not support markup as a citation driver, and Google removed FAQ rich results outright in May 2026. Put the effort into answer-first writing, original data, and third-party mentions. **Which acronym should I use with my team?** Pick one and define it in writing. We say GEO because the surface we are optimizing for is generative, and we fold answer-first structure into it as a technique rather than a separate program. What matters is that everyone agrees on the scoreboard, not the spelling. **How long before any of this shows results?** There is no fixed timetable. Crawling, indexing, competing sources and the questions being asked all matter. Set a review cadence and compare repeated observations against the same baseline; a change in one answer does not establish a durable gain. **Can a small team do all three?** Yes, in the order above. Technical health and answer-first rewrites are entirely learnable in-house. The parts that usually need help are publishing original data on a real cadence and earning third-party mentions, which are slow, relationship-driven, and the highest-value work in the stack. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [How Generative Engine Optimization Actually WorksThe mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured.](https://www.strataigize.com/insights/how-generative-engine-optimization-works/)[14 Best AI SEO Tools in 2026 (and How to Use Them)Compare 14 AI SEO tools for content, research and AI visibility, including Surfer, Semrush, Profound and Otterly.AI, with pricing references and use cases.](https://www.strataigize.com/insights/best-ai-seo-tools/)[7 Best Generative Engine Optimization (GEO) Agencies 2026The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage.](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/agent-led-growth/ Description: Your buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist. Published: 2026-09-08T00:00:00.000Z Modified: 2026-09-09T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-agent-led-growth-v3.webp) # Agent-led growth: get chosen before the first call By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 8, 2026 · 5 min read Someone on the buyer's side already typed who to hire into an AI assistant: ChatGPT, Claude, or Gemini. That assistant read a few sites, made a shortlist, and walked a person into the first call already leaning. If your price and what you actually do are missing, it used a competitor who published them. Monday: put a real price band, what you will not do, and one way to start on a public page. We charge $7,500 for a two-week audit and $25,000 to $60,000 for one bounded pilot so a person, or the assistant your buyer already uses, can decide fit without a discovery call. In this article 1. [Put the sales-call answers on the site](https://www.strataigize.com/insights/agent-led-growth/#put-the-sales-call-answers-on-the-site) 2. [Can your buyer find you, tell if you fit, and start?](https://www.strataigize.com/insights/agent-led-growth/#can-your-buyer-find-you-tell-if-you-fit-and-start) 3. [What to hire, and what wastes a quarter](https://www.strataigize.com/insights/agent-led-growth/#what-to-hire-and-what-wastes-a-quarter) 4. [Who this is for](https://www.strataigize.com/insights/agent-led-growth/#who-this-is-for) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Your buyer already has a shortlist. You were not in the room when it was made. A person typed a hiring question into an AI assistant: ChatGPT, Claude, or Gemini. That assistant read three sites and walked that person into the first call already leaning. If your price and what you actually do are missing, it quoted a competitor. That is the job now. Get on that shortlist. Make the next step obvious. [Neal Behrend at Insight Partners](https://www.insightpartners.com/ideas/agent-led-growth/) wrote this up on 13 March 2026. He called it agent-led growth: change the business so the assistant your buyer already uses can choose you, not only use software to send more outbound. We do that work. ## Put the sales-call answers on the site Most teams still write the site as if a human will skim and book. Plenty of humans still do. A growing share of first passes now happen in an assistant the seller never sees. What we see in the work: if that assistant cannot pull a price band, a scope, and a next step from your public pages, it will take those facts from a competitor who published them. Getting named in the answer is [ordinary search plus generative engine optimization (GEO)](https://www.strataigize.com/insights/what-is-generative-engine-optimization/): being clear enough for an assistant to cite. After you are named, the assistant still has to decide you are safe to recommend. Your seller then either confirms a preference or spends the hour undoing one. ## Can your buyer find you, tell if you fit, and start? Three checks. Use the words you already have. Can your buyer find you? An assistant that knows the problem has to be able to surface you. That is [search work that includes AI answers](https://www.strataigize.com/insights/ai-seo-services/) and ordinary organic work. Invisible firms do not get chosen. Being findable is table stakes, not the whole job. Can your buyer tell if you fit? The questions that used to wait for a first sales call now have to live on the public site. What you do, what you refuse, what it costs, how long it takes, and who should not buy. Fuzzy pages make the assistant less sure. Sure is what gets you on the shortlist. Can your buyer start? There has to be a next step that does not require inventing a process. For us that is a [bookable 30-minute audit](https://www.strataigize.com/audit/), published offer pages, and a [small set of agent-callable jobs](https://www.strataigize.com/insights/should-your-business-be-agent-callable/): jobs your systems will run when an assistant asks, without moving money. For a retailer it may later include a checkout. For a service firm, start almost never means “the assistant can invoice your client.” | If the assistant needs this | Publish it here | What happens if you hide it | | --- | --- | --- | | What you actually sell | A service page with a scope, not a slogan | It quotes a competitor who priced the same job | | What it costs | A band with what is included | It assumes you are either cheap or hiding | | What you will not do | One plain refusal | It invents a scope you will regret | | How to start | One booking path | It recommends the vendor with a calendar | We already run that table on our own site. The [AI Opportunity Audit](https://www.strataigize.com/offers/ai-opportunity-audit/) is $7,500 for two weeks. An AI pilot build is $25,000 to $60,000 for one bounded workflow with a written success metric and a kill threshold. Those numbers exist so an assistant, or a CFO, can decide fit without a discovery theater. ## What to hire, and what wastes a quarter Hire this work when a real assistant is already in your buyer’s process: professional services, software, and any category where the first shortlist is now assembled in ChatGPT, Claude, or Gemini. The engagement should leave you with public pages that an assistant can use, a permission list for anything you let it start, and a way to count conversations, not crawler hits. Software that sends outbound can be useful. It does not make you the default when your buyer asks an assistant who to hire. Price that as operations. Restating a checkout spec does not make you choosable. The article an assistant should find is the decision. We cover that split in [whether an assistant can buy from you yet](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/). A listing in Claude’s connectors directory or ChatGPT’s app directory (the catalogs those products use to install a tool) can be real distribution for a product company that has something to install. It is not the growth plan for a service firm. We publish llms.txt, a file that lists our pages for software that reads the site. [Google’s AI optimization guide](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) is clear that Search does not use that file as a ranking or citation lever. Useful as an index, useless as the plan. If you are already in a vendor conversation, [the 24 questions we ask before we sign](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/) still apply. A written success metric and a kill threshold matter more than the phrase on the slide. ## Who this is for This work fits a company that already has demand worth protecting: retainers from $6,000 a month, or a product with a real sales cycle, and a site that can tell the truth about price and scope. It does not fit a business that wants an assistant to close cash without a human in the loop. We will not build payment, refund, or bulk-export jobs that a stranger’s assistant can start. That is the same line we published on [what may be agent-callable](https://www.strataigize.com/insights/should-your-business-be-agent-callable/). The early proof Insight cites is in developer tools, where assistants already have authority and pick defaults from documentation. Most service categories are earlier. Defaults still compound. The vendor who becomes “the one the assistant already knows” is expensive to displace. If you want a first pass on whether your public pages would survive an assistant’s shortlist, [book the audit](https://www.strataigize.com/audit/). If the gap is a missing workflow rather than a missing page, start from [AI automation for service businesses](https://www.strataigize.com/insights/ai-automation-for-service-businesses/) and [what an agent actually costs](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[Can an AI assistant buy from your business yet?An AI assistant can research you today. It cannot honestly check out a $25,000 pilot. Publish price, scope, and a calendar before you rebuild checkout.](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/)[The AI Agent Pilot That Survives ProcurementHow to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling.](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/ Description: How to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-ai-agent-pilot-that-survives-procurement.webp) # The AI Agent Pilot That Survives Procurement By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 8 min read A pilot that survives procurement has five things agreed in writing before any build starts: one bounded workflow, a single success metric with a named owner who measures it, a kill threshold that stops the project without an argument, a data handling answer your security team has already read, and a fixed price. Run it paid, for 30 to 90 days, on real data. Pilots do not die in the demo. They die in security review, and in the meeting where nobody can say what success was supposed to look like. In this article 1. [The five things that must be agreed before you build](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#the-five-things-that-must-be-agreed-before-you-build) 2. [The 30, 60, 90 day shape](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#the-30-60-90-day-shape) 3. [What your security and legal teams will ask](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#what-your-security-and-legal-teams-will-ask) 4. [The pilot design mistakes we see most](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#the-pilot-design-mistakes-we-see-most) 5. [What we do inside our own operation](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#what-we-do-inside-our-own-operation) 6. [FAQs](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#faqs) 7. [Run one with us](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/#run-one-with-us) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Gartner expects [over 40 percent of agentic AI projects to be canceled by the end of 2027](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027), and names three causes: escalating costs, unclear business value, and inadequate risk controls. Every one of those is decided before the first line of code, in how the pilot was structured. Here is the structure that avoids all three. ![Chart: The decision rule, in one view. The constraint decides before the economics do.](https://www.strataigize.com/blog/real/chart-agent-price-vs-diy.webp) **Key takeaways** - Paid, 30 to 90 days, one bounded workflow, real data. Free proofs of concept get staffed with whoever is free and measured against nothing. - Write the success metric and the kill threshold before the build. The kill threshold is the part that makes finance comfortable and the part vendors resist. - Answer the security questions in week zero, not week six. Security review is where pilots actually die. - Name one human owner on each side. Deloitte found only 21 percent of organizations have mature agentic AI governance, and decision boundaries are the top gap. - End the pilot with a decision: expand, extend once, or stop. Write which one you expect before you start, because a demo will never settle it for you. ## The five things that must be agreed before you build ### 1\. One bounded workflow One job, not a department or a platform, with a clear trigger, a clear end state, and a countable unit of work. Invoice exceptions routed. Inbound leads qualified and booked. Support tickets triaged and tagged. Outbound prospects flagged by a buying signal and drafted for a person to approve, the shape in [how to build an AI lead-gen system that actually works](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/). If you cannot describe the workflow in one sentence with a noun and a verb, it is not bounded yet, and the pilot will expand until it fails. The test: can you state how many times this workflow ran last month? If the number does not exist, get it before the pilot, because it is also your baseline. ### 2\. A written success metric with a named measurer One primary metric, one number, one person who reads it. Hours returned per week, percentage of items handled without human touch, cycle time, error rate, or cost per transaction. Pick the one that would justify the spend on its own. Two rules that matter more than the metric you choose. First, the measurer should be on your side, not the vendor’s; a vendor grading their own homework is not evidence. Second, capture the baseline before the agent goes live. Retrofitted baselines are always flattering and never believed. ### 3\. A kill threshold, agreed in writing The number below which the pilot ends and nobody relitigates it. If the metric is “60 percent of tickets triaged with no human correction,” the kill threshold might be 35 percent. Miss it at day 60, the engagement stops, and your total exposure was a bounded amount all along. This is the clause that turns an AI experiment into a normal procurement decision, and it is the one that separates vendors. A vendor who resists a kill threshold is telling you what they believe about their own odds. ### 4\. Data handling answered up front This is where pilots die. The demo went fine. The pricing went fine. Then a security questionnaire arrives in week five and takes six weeks to answer badly. Get these answered before the kickoff: what data the agent reads and writes, where it is processed, which subprocessors touch it, whether the models train on your inputs and outputs (the answer must be no, and it must be traceable to the vendor’s terms with the model provider), how access is granted and revoked, and whether a data processing agreement (DPA) covering how your data is handled already exists. Ask for the vendor’s trust documentation as a link, not a promise. If they have to write it for you, you have found the timeline risk. Ours is public at [trust and security](https://www.strataigize.com/trust/): security posture, data handling, subprocessors, a governance summary aligned to the four functions of the US National Institute of Standards and Technology (NIST) AI Risk Management Framework, and a DPA available on request. We do not hold a System and Organization Controls (SOC) 2 report, the standard independent security audit, and that page says so in plain sight, because a procurement team finds out either way. ### 5\. A fixed price, and what the second workflow costs One number for the bounded job. Our published [AI agent cost bands](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) put a simple single-workflow automation at $3,000 to $8,000 at a small shop; a pilot of the kind described here, with shadow mode on real data, a supervised go-live and a written kill threshold, is a bigger scope, and our own is published at $25,000 to $60,000 fixed on our [pricing page](https://www.strataigize.com/pricing/). Also fix the price of workflows two and three now, before the first one works and your bargaining position disappears. ## The 30, 60, 90 day shape **Days 0 to 7, before the build.** Security questionnaire and DPA in flight. Baseline captured. Success metric, kill threshold, and both named owners signed off. Access granted at least privilege, in your own systems, revocable by you. **Days 7 to 30, build and shadow.** The agent runs against real data but takes no irreversible action. Every output is reviewed by a human, and the disagreements are the training signal. You are measuring accuracy, not yet saving time. **Days 30 to 60, supervised live.** The agent acts, a person approves anything irreversible, and the approval rate becomes the second metric worth watching. If approvals are near universal, widen the autonomy. If corrections are frequent, you have found the boundary of the workflow, which is a useful result even if it kills the pilot. **Days 60 to 90, decide.** Three outcomes, written down in advance: expand to the next workflow, extend once with a specific fix and a new date, or stop. “Keep going and see” is not one of them, and it is how the 40 percent become the 40 percent. ## What your security and legal teams will ask Assemble this before the first call and you remove weeks from the cycle: - **The model question.** Which models, from which providers, under what terms, and do they train on our data. - **The data flow.** What leaves our environment, where it lands, how long it is retained, how it is deleted. - **The subprocessor list.** Names, not categories. - **Access and revocation.** Platform-native roles you grant and can pull yourself, versus credentials the vendor holds. The first is much easier to approve. - **The audit trail.** What the agent did, when, on whose authority, readable by you without asking the vendor. - **Human approval boundaries.** Which actions require a person, in writing. Deloitte’s 2026 survey of 3,235 IT and business leaders found [only 21 percent have a mature agentic AI governance model](https://www.deloitte.com/us/en/insights/topics/emerging-technologies/ai-agents-scaling-faster.html), with decision boundaries, real-time monitoring, and audit trails named as the missing pieces. Your reviewer knows this. - **Regulatory posture.** If you operate in the EU, note that the Digital Omnibus agreement deferred most high-risk obligations under the AI Act to December 2027 and August 2028, but [Article 50 transparency obligations remain live from 2 August 2026](https://www.gibsondunn.com/eu-ai-act-omnibus-agreement-postponed-high-risk-deadlines-and-other-key-changes/), including disclosure when a person is interacting with an AI system. Ask the vendor how the agent discloses itself. ## The pilot design mistakes we see most **Automating the interesting workflow while the expensive one keeps running by hand.** The interesting one demos well. The expensive one funds the next three. **No baseline.** Without a before number, every after number is an argument. **Success defined as “it works.”** It always works in a demo. Define the number. **A pilot that cannot fail.** If there is no threshold that stops it, you have not bought a pilot, you have bought a first instalment. **Running two vendors on the same workflow at once.** It feels rigorous and it is not: neither one gets clean data, both blame the other, and you spend twice to learn less. ## What we do inside our own operation We run this structure on ourselves. Our internal agent fleet reclaims [50 or more hours a week across the team](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/), built one bounded workflow at a time, reviewed weekly, with a person approving anything irreversible. We also operate a public Model Context Protocol (MCP) server at mcp.strataigize.com, the standard that lets an AI agent call an outside system, so an agent can query our business directly. We have not found another agency running one. It exists because we needed it ourselves first. That is the reason we can price a first workflow with a straight face: we have run the month-nine version of this on our own operation, not just on a slide. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) ## FAQs ### How long should an AI agent pilot run? Thirty to ninety days. Shorter than 30 and you are measuring novelty. Longer than 90 without a decision and the pilot has become the project, which is the failure mode Gartner’s cancellation data describes. ### Should an AI agent pilot be paid? Yes. Free pilots are staffed with spare capacity on both sides and measured against nothing, so they end in a demo and the decision never gets made. A paid, bounded pilot at the single-workflow price gets real people and a real success metric. ### What is a reasonable kill threshold? Roughly half to two thirds of the target metric, set high enough that missing it clearly means the workflow is not ready, and low enough to survive one slow week. The exact number matters less than the fact that it is written down and that someone is named to call it. ### Who should own the pilot internally? One person who owns the workflow today, not a committee and not the AI enthusiast. They know the exceptions, they can judge whether an output is right, and they will be honest about whether the hours actually came back. ### What questions should we ask the vendor before this starts? The full list is in [24 questions to ask an AI agent vendor](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/). If you are still deciding whether to use a vendor at all, start with [build versus buy](https://www.strataigize.com/insights/build-vs-buy-ai-agents/). ## Run one with us We scope pilots exactly this way: one workflow, fixed price, written success metric, agreed kill threshold, security answered up front. [Book a growth audit](https://www.strataigize.com/audit/) and we will name your highest-value workflow, or read how [AI agent development](https://www.strataigize.com/services/ai-agent-development/) works here. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [What an AI Evaluation Actually MeasuresBenchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead.](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[Agent-led growth: get chosen before the first callYour buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist.](https://www.strataigize.com/insights/agent-led-growth/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/ai-automation-for-service-businesses/ Description: Automate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return. Published: 2026-05-30T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-ai-automation-for-service-businesses.webp) # AI Automation for Service Businesses: Where to Start By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published May 30, 2026 · Updated September 5, 2026 · 6 min read Start with a recurring task that delays customers or consumes staff time, such as routing enquiries, preparing reports or following up on proposals. Measure its workload, choose one workflow with clear rules and an owner, and test it with human review. Judge the result by faster service, fewer errors and usable time recovered. Track actual cost savings separately from staff capacity, and include software, setup and supervision in the calculation. In this article 1. [Choose a workflow worth fixing](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#choose-a-workflow-worth-fixing) 2. [Use AI where the task needs interpretation](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#use-ai-where-the-task-needs-interpretation) 3. [Connect the tools your team already uses](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#connect-the-tools-your-team-already-uses) 4. [Measure capacity and cash savings separately](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#measure-capacity-and-cash-savings-separately) 5. [An after-hours enquiry, worked through](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#an-after-hours-enquiry-worked-through) 6. [Keep the pilot manageable](https://www.strataigize.com/insights/ai-automation-for-service-businesses/#keep-the-pilot-manageable) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Start with the recurring task that keeps customers waiting or your team copying information between tools. For a service business, that might be an enquiry waiting for an owner, a proposal nobody followed up on, or a weekly report that takes an account manager half a day to assemble. Choose one of those problems, measure it, and automate a manageable part. The first project should give someone useful time back or help a customer get an answer sooner. Its return depends on your workload, implementation cost and the attention it needs after launch. ## Choose a workflow worth fixing Watch the work for a normal week. Record how often each task happens, how long it takes, who owns it and what happens when it is late. Include the time spent correcting errors. A process that looks quick on paper can create hours of follow-up elsewhere. For example, a task that takes 20 minutes and happens five times each working day uses about eight hours and 20 minutes a week. That is a larger time commitment than a two-hour monthly report. The monthly report could still be the better first project if it is straightforward to automate and a mistake is easy to catch. Use time as a starting point, then consider the customer impact and the cost of getting it wrong. A workflow deserves priority when it repeats often, has clear inputs and produces a result someone can check. Give it an owner who can resolve exceptions. | Workflow | Useful first step | What to measure | | --- | --- | --- | | Lead intake | Capture an enquiry in the CRM and assign it to the right person | Missing records, routing errors and time to first response | | Proposal follow-up | Remind the owner when a proposal needs attention | Follow-ups completed and qualified meetings booked | | Recurring reporting | Gather agreed figures and prepare a draft | Preparation time, corrections and delivery timeliness | | Client onboarding | Create the agreed tasks after a signed agreement | Time to kickoff and missing handoff information | A customer chatbot can also be a sensible first project when repeated support questions are the main bottleneck. Choose it because of that workload, with a clear route to a person when it cannot help. ## Use AI where the task needs interpretation Some workflows only need ordinary automation. A form with a location field can route an enquiry using a fixed rule. Adding a language model to that decision may increase cost and uncertainty without improving the result. AI becomes useful when the input needs interpretation: identifying the request in a free-text enquiry, summarising a call, or drafting a response from approved information. Keep predictable steps, such as checking required fields or assigning a known territory, governed by explicit rules. For a first pilot, let AI prepare the work and let a person review anything consequential. A draft that cites the underlying customer request is easier to check than a confident recommendation with no explanation of where it came from. ## Connect the tools your team already uses Map one complete journey before building it. For lead intake, that journey might run from the website form to the CRM, then to the assigned salesperson and the booking calendar. Decide what happens when a contact already exists, a field is missing, or one of those services is unavailable. Start with a small set of test enquiries that cover those cases. Confirm that the right owner receives the record, duplicate submissions do not create duplicate work, and failed steps are visible to someone who can fix them. Keep the original enquiry available so staff can recover a failed handoff. The same discipline applies to reporting. Agree which source owns each figure, the reporting period and the person who approves the finished report. Automating collection does not resolve mismatched definitions. ## Measure capacity and cash savings separately Record the time a task takes before launch and again after the pilot, including review and correction time. Multiply the difference by the number of times the task runs. That tells you how much staff capacity the change releases. If a process releases 20 hours a month and the fully loaded staff cost is $40 an hour, the capacity is worth $800 at that rate. Payroll does not automatically fall by $800. Cash savings arise when the change actually reduces a cost, such as overtime or contractor fees. If the same people use those hours for client work, measure the additional work they complete instead. Include setup, software, usage charges, maintenance and human supervision in the cost. For a cash-saving project, a simple payback calculation is setup cost divided by monthly cash savings after ongoing costs. If that monthly figure is zero or negative, the project has no cash payback under those assumptions. It may still improve service or create capacity, but those benefits need their own measures. For lead handling, track qualified enquiries, meetings that take place and resulting sales. Use contribution margin when estimating the financial value of additional sales, and account for changes in lead volume or quality. Faster replies are useful operational evidence; they are not, by themselves, proof of additional revenue. ## An after-hours enquiry, worked through Consider an illustrative service firm receiving 40 website enquiries a month. An enquiry arrives at 8pm on Saturday and someone opens it at 9am on Monday. That is a 37-hour wait. The business can measure how often this happens from its own form and CRM timestamps. A first automation could acknowledge receipt, ask for missing information, offer an appropriate booking link and assign the enquiry to a person. The acknowledgement should accurately explain when the prospect can expect a human response. It should not promise availability, pricing or results the business has not confirmed. Before launch, record the number of after-hours enquiries, response times and qualified meetings. Repeat that measurement after launch. Suppose the firm receives 16 after-hours enquiries in each period and qualified meetings rise from four to six. That is two more meetings to investigate, not a guaranteed uplift to apply to every future month. Check attendance, lead quality and eventual sales before expanding the investment. Use periods with a comparable mix of enquiries, and keep measuring long enough to see what happens after the first reply. Your own records provide the baseline for deciding whether faster handling produces better business results. ## Keep the pilot manageable Give the pilot a defined workflow, a named owner and a review date. Agree what success looks like before building: a shorter response time, less preparation work, fewer missing records, or another result your team can observe. During the pilot, review exceptions and correct the process. Recheck the workflow when a form, CRM field or vendor integration changes. Keep a manual route available so a failed connection does not leave a customer waiting indefinitely. Once the pilot reliably produces a useful result at an acceptable cost, decide whether to expand it or choose the next task. That measured result gives you a stronger basis for the next investment than a general claim about average AI returns. Our [AI automation services](https://www.strataigize.com/services/ai-automation-services/) start by mapping the work and choosing a first workflow with your team. You can see examples of [the internal work our own agents handle](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/), or use our guide to [building an AI lead-gen system](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/) to work through lead capture and routing in more detail. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [24 Questions to Ask an AI Agent Vendor Before You SignThe 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria.](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[Gemini Image Prompts: Photo Styles, Edits, and RatiosPhoto-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs.](https://www.strataigize.com/insights/gemini-image-prompts/)[Copy and Paste These ChatGPT Prompts for Stunning VisualsCopy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026.](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/ai-seo-services/ Description: A buyer's guide to AI SEO services in 2026: the six workstreams that belong in scope, what is not AI SEO, the vetting questions, and the red flags. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-ai-seo-services.webp) # AI SEO Services: What They Include and How to Vet an Agency By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 10 min read AI SEO services optimize your brand to be cited inside AI answers, not just ranked in search results. A complete scope covers six workstreams: crawler and technical access for AI fetchers, answer-first content rewriting, entity consistency across off-site profiles, original data publishing, third-party mention and listicle placement, and citation-share measurement across engines. Anything missing the last three is a content retainer with new branding. Vet an agency on their own AI visibility, their measurement method, and named results they can show you. In this article 1. [What is in scope](https://www.strataigize.com/insights/ai-seo-services/#what-is-in-scope) 2. [What is not AI SEO](https://www.strataigize.com/insights/ai-seo-services/#what-is-not-ai-seo) 3. [AI SEO vs a traditional SEO retainer](https://www.strataigize.com/insights/ai-seo-services/#ai-seo-vs-a-traditional-seo-retainer) 4. [Six questions that vet an agency in twenty minutes](https://www.strataigize.com/insights/ai-seo-services/#six-questions-that-vet-an-agency-in-twenty-minutes) 5. [Red flags](https://www.strataigize.com/insights/ai-seo-services/#red-flags) 6. [What it costs, and how to scope it](https://www.strataigize.com/insights/ai-seo-services/#what-it-costs-and-how-to-scope-it) 7. [In-house or hire?](https://www.strataigize.com/insights/ai-seo-services/#in-house-or-hire) 8. [Where to go next](https://www.strataigize.com/insights/ai-seo-services/#where-to-go-next) 9. [Frequently asked questions](https://www.strataigize.com/insights/ai-seo-services/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. “AI SEO services” now means at least four different things depending on who is selling. Some agencies mean using AI to write more blog posts. Some mean adding schema. A few mean the actual job, which is getting your brand named inside the answers your buyers read. This is the buy-side version: what belongs in scope, what does not, and the questions that separate the two in one call. We sell this service, so read the vetting section adversarially and apply it to us too. Every question below is one we answer on our own sales calls. **Key takeaways** - A real AI SEO scope has six workstreams. If third-party mentions, original data, and citation measurement are missing, you are buying a content retainer with a new label. - The single best filter is the agency’s own AI visibility. Ask ChatGPT and Perplexity who the best AI SEO agency is. An agency that cannot get itself cited will not get you cited. - Using AI to produce content is not AI SEO, and it can work against you. Ahrefs’ study of 331,000 pages found no AI-content penalty, but low and moderate AI pages earned two to three times the impressions of high-AI pages. - Demand a measurement method before you demand a price. “Citations went up” with no fixed prompt set and no baseline is unfalsifiable, and unfalsifiable reporting is the category’s biggest risk. - Expect the payoff in booked conversations, not sessions. AI citations convert to clicks at a poor ratio by design, so a program measured purely on traffic will be cancelled before it pays. ## What is in scope | Workstream | What it means | Why it matters | Commonly missing? | | --- | --- | --- | --- | | AI crawler access | Per-bot robots policy, render speed, static HTML, log monitoring | An engine cannot cite what it cannot fetch in time | Sometimes | | Answer-first content | Rewriting money pages and posts so passages can be lifted whole | This is the stage citations are won at | No | | Entity foundation | Consistent name, description, and facts across LinkedIn, Crunchbase, review sites, your own site | Engines skip attributions they are not confident in | Often | | Original data | Publishing benchmarks or research only you can produce | Inverts the game: others cite you instead of you chasing mentions | Usually | | Third-party mentions | Listicle inclusion, community presence, earned coverage | Most citations come from sources you do not own | Usually | | Measurement | Fixed prompt set, citation share by engine, AI referral channel, self-reported attribution | Without it the program is unfalsifiable | Usually | The first two are table stakes and nearly every vendor does them. The last three are where programs succeed or quietly fail, and they are the ones to interrogate hardest, because they are slow, unglamorous, and easy to leave out of a proposal without anyone noticing for two quarters. ## What is not AI SEO **Using AI to write more content.** This is the most common substitution and the most expensive. It is a production-efficiency choice, not a visibility strategy, and the evidence says volume is not the lever. [Ahrefs’ analysis of 331,000 pages](https://ahrefs.com/blog/google-doesnt-punish-ai-content/) found no penalty for AI-assisted content, but pages with low to moderate AI involvement earned two to three times the impressions of heavily AI-generated ones. Fast content that says nothing new gets neither ranked nor cited. **A schema package.** Structured data is hygiene. The 2026 evidence does not support markup as a citation driver, and Google removed FAQ rich results entirely on 2026-05-07, so FAQPage markup no longer buys a visual result either. If schema is the headline deliverable, the proposal is thin. **Publishing llms.txt.** It costs nothing and there is no evidence it earns citations. Reasonable to have, impossible to justify as a strategy. **A dashboard.** Several vendors sell AI visibility tracking as the service. Monitoring is a component, not a program. Know whether you are buying work or a report. ## AI SEO vs a traditional SEO retainer The overlap is larger than either side admits, which is why the same work sometimes gets sold twice. The real differences are these: - **Unit of optimization.** Traditional SEO optimizes pages. AI SEO optimizes the entity, meaning a meaningful share of the work happens off your domain. - **Where the effort lands.** A classic retainer weights technical and on-page work. An AI SEO program weights original data and third-party corroboration, which is slower and harder to invoice against. - **The scoreboard.** Rankings and clicks versus citation share and qualified conversations. These diverge: late-2025 analyses by BrightEdge and Originality.AI put the share of AI Overview citations drawn from the organic top 10 between roughly 17% and 52%, so you can gain one while losing the other. - **Reporting honesty required.** Classic SEO reporting is verifiable against Search Console. AI citation reporting is only as good as the prompt set behind it, which is why the methodology question below matters more than any other. For the definitional version of these distinctions, see [answer engine optimization (AEO) vs generative engine optimization (GEO) vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). For what the engines are doing under the hood, see [how generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/). ## Six questions that vet an agency in twenty minutes **1\. Ask the engines who the best AI SEO agency is. Does this agency appear?** The cheapest test there is, and the hardest to fake. Run the prompt in ChatGPT, Perplexity, and Google AI Mode before the call. An agency absent from the answers is selling a capability it has not demonstrated on the one client it fully controls. **2\. What is your fixed prompt set, and what is my baseline?** A credible program defines 20 to 40 buyer questions up front, measures your citation share across engines before any work starts, and reports against that same set every month. If the prompt set changes when the results are bad, the reporting is theatre. Ask to see a sample report from another client with the client name redacted. Our own [AI SEO and visibility reporting](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/) service is built on that model: per-engine citation tracking, competitor benchmarking, and share-of-answer reported over time against the same baseline. **3\. What original data will you publish for me, and who produces it?** Original data moves the number harder than anything else in the stack, and it is the piece most commonly skipped. If the answer is vague, the program is a content retainer. If the answer is “we will use your internal numbers,” ask who does the analysis and who signs off on the claims. **4\. How do you earn third-party mentions?** Listen for a real method: outreach to listicle owners, community participation, data-led PR, podcast placement. Listen for red flags: paid link networks, mass guest posting, or anything that sounds like it scales without humans. **5\. What are you not going to do for me, and why?** The single best judgment test on any agency call. A vendor who cannot name work that is wrong for your situation is selling capacity. In this category, the honest answers usually include “you do not need this yet if nobody is searching your category with an assistant” and “your technical foundation has to come first.” **6\. How will we know in 90 days whether this is working, and what would make you tell me to stop?** A written leading indicator and an actual kill threshold. Citation share on the prompt set is the right 90-day metric. Revenue is the right 12-month metric. Sessions are the wrong metric at every horizon, and an agency that offers traffic as the headline KPI has either not run this channel or is planning to be graded on the wrong thing. ## Red flags - **Guaranteed citations or guaranteed ChatGPT rankings.** Nobody controls a model’s output. This is the clearest disqualifier in the category. - **A prompt set that appears after the first report.** Baseline first, or the numbers mean nothing. - **Traffic as the headline KPI.** AI citations convert to visits at a famously poor ratio. A program sold on sessions is a program set up to be cancelled. - **No named client results.** Logos are not results. Ask for numbers with a scope attached. - **Everything happens on your website.** If nothing in the plan touches sources you do not own, the plan is missing the stage where most citations come from. - **Cannot explain what they would not do.** See question five. ## What it costs, and how to scope it Market pricing spans a wide band: from a few thousand a month at boutiques to mid five figures at enterprise shops. That range is wide because the scopes are different, not because someone is overcharging. Scope to your bottleneck rather than to a package tier. Three common starting points: - **Engines do not know your category exists.** You need content and entity work. This is the cheapest bottleneck to fix and the fastest to show movement. - **Engines know the category but never name you.** You need corroboration: third-party mentions, listicle inclusion, original data. Slower, more expensive, and the only thing that works. - **You are named but described wrongly.** You need entity cleanup across off-site profiles plus authoritative content that restates the facts. Often the cheapest fix of all and frequently missed entirely. Ask any vendor to tell you which of the three you are before they quote. One who quotes without diagnosing is pricing a template. ## In-house or hire? The mechanics are learnable. Answer-first rewriting, per-bot crawler policy, and entity hygiene are all things a competent internal marketer can execute after a week of reading, and you should not pay an agency for them if you have that person. Two parts reliably need help. The first is publishing original data at a real cadence, because it requires analysis capacity most teams do not have spare. The second is earning third-party mentions, which is relationship work that does not fit between other tasks. Those two are also where most of the citation value sits, which is an uncomfortable but useful thing to know before you decide. If you want a baseline before deciding either way, our [AI visibility checker](https://www.strataigize.com/tools/geo-visibility/) shows where you currently stand, and an [AI visibility audit](https://www.strataigize.com/audit/) covers the full prompt set. ## Where to go next - Who else sells this, with us judged on the same criteria: [the best generative engine optimization agencies in 2026](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/). - The terminology: [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). - The mechanism: [how generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/). - The introduction: [what generative engine optimization is](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). - The tooling: [the best AI SEO tools](https://www.strataigize.com/insights/best-ai-seo-tools/). - What we did to ourselves first: the [AI SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/), and our [generative engine optimization service](https://www.strataigize.com/generative-engine-optimization/). ## Frequently asked questions **What is the difference between an AI SEO agency and a GEO agency?** Nothing reliable. The labels are used interchangeably and no standard separates them. Judge the scope in the proposal, not the noun on the homepage. The six workstreams above are the actual test. **How long do AI SEO services take to show results?** Citation movement on a defined prompt set is realistic inside 90 days, because AI engines re-crawl and re-synthesize frequently and weight recency heavily. Durable share across a competitive category takes multiple quarters, the same as classic authority building. **Can I measure AI SEO in Google Analytics?** Only partially, and it will undercount badly. Several engines strip the referrer, and a click inside a Google AI Overview still reports as google.com. Build the GA4 custom channel anyway for trend direction, but the reliable signal is a self-reported “how did you hear about us” field on your forms. **Do AI SEO services replace my SEO agency?** Not usually. Generative engines still need to fetch, parse, and trust your pages, and classic search still carries the volume. If your current agency can credibly cover the six workstreams, extend the scope rather than adding a vendor. If they cannot, be specific about which workstreams you are buying elsewhere so nobody bills twice for the same rewrite. **Is this worth it for a small business?** It depends entirely on whether your buyers research with assistants. If they do, the consideration set is being assembled without you and the cost of absence is high. If they do not, fix your technical foundation and answer-first structure (cheap, useful regardless) and revisit in two quarters. **What proof should I expect an agency to show?** Their own AI visibility, a redacted client report against a fixed prompt set, and at least one named result with the scope stated. Ours is public: a late-2025 push on the previous site, published 2025-12-10, logged 117 Semrush AI citations as of 2025-12-09 and took ChatGPT-attributed sessions from 38 to 474 ([case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)), and both of the only two clients our website has ever produced arrived through AI answers, worth $215,603 or 29.7% of lifetime closed-won revenue. The caveat we attach permanently is that roughly 95% of that figure is a single deal, so it proves the channel closes at our deal size and says nothing about a rate. Expect that kind of specificity, caveats included, from anyone you hire. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [AEO vs GEO vs SEO: What Is the Difference in 2026?AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[Best SaaS SEO Agencies in 2026: Prices, Receipts and FitEight SaaS SEO agencies checked on their own sites in September 2026: published prices, AI search coverage, named results and fit. Three print a price.](https://www.strataigize.com/insights/best-saas-seo-agencies/)[How Generative Engine Optimization Actually WorksThe mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured.](https://www.strataigize.com/insights/how-generative-engine-optimization-works/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/algorithm-is-the-targeting/ Description: Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests. Published: 2026-09-01T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-algorithm-is-the-targeting.webp) # When the algorithm picks the audience, what do we still buy? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 1, 2026 · 7 min read Automated campaigns can expand beyond audience suggestions, but audience controls still matter. Meta distinguishes suggestions from controls, and Google Performance Max treats audience signals as guidance. Set required restrictions correctly, then invest in creative, accurate conversion signals and tests that can measure incremental results. In this article 1. [Separate required controls from repeated audience tinkering](https://www.strataigize.com/insights/algorithm-is-the-targeting/#separate-required-controls-from-repeated-audience-tinkering) 2. [What the platform obeys, and what it treats as a suggestion](https://www.strataigize.com/insights/algorithm-is-the-targeting/#what-the-platform-obeys-and-what-it-treats-as-a-suggestion) 3. [One account, with the window attached](https://www.strataigize.com/insights/algorithm-is-the-targeting/#one-account-with-the-window-attached) 4. [Fund creative supply, the conversion signal, and the holdout](https://www.strataigize.com/insights/algorithm-is-the-targeting/#fund-creative-supply-the-conversion-signal-and-the-holdout) 5. [A holdout only tells the truth above a certain size](https://www.strataigize.com/insights/algorithm-is-the-targeting/#a-holdout-only-tells-the-truth-above-a-certain-size) 6. [The objection: broad targeting re-buys customers you already own](https://www.strataigize.com/insights/algorithm-is-the-targeting/#the-objection-broad-targeting-re-buys-customers-you-already-own) 7. [What changes on Monday for the media plan](https://www.strataigize.com/insights/algorithm-is-the-targeting/#what-changes-on-monday-for-the-media-plan) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Automated campaigns can expand beyond audience suggestions, but required audience restrictions still matter. Meta distinguishes [Audience controls from Audience suggestions](https://www.facebook.com/business/help/938372127764391): controls limit who may see an ad; suggestions guide delivery and can be expanded. Set the right constraints, then fund the creative, conversion signals and holdout tests that can improve the plan. The date matters. Meta announced this class of automation in August 2022, framing it as a way to consolidate campaign setup and let the system find buyers ([Meta newsroom, August 2022](https://about.fb.com/news/2022/08/introducing-new-automation-tools-to-increase-sales-and-drive-growth/)). Google went the same way with Performance Max, where audience signals are documented as hints that help the system learn faster ([Google Ads Help, answer 14530785](https://support.google.com/google-ads/answer/14530785?hl=en)). The system allocates delivery within the applicable controls. A suggested audience is not a hard restriction, and that distinction should be clear in the media plan. ![Three inputs the auction obeys, and one that tells you what it did: Creative supply: distinct concepts, weekly then Conversion signal sent back then Auction assigns the audience then Geo holdout runs on a calendar](https://www.strataigize.com/blog/real/algorithm-is-the-targeting-diagram-1.svg) _Three inputs the auction obeys, and one that tells you what it did._ ## Separate required controls from repeated audience tinkering Placement exclusions and audience controls can be real restrictions, so checking them is useful. The waste is treating every audience suggestion as a precise fence, then repeatedly rearranging it without a testable hypothesis. [Google’s audience-signal documentation](https://support.google.com/google-ads/answer/14530785?hl=en) describes guidance for Performance Max, not a reason to disregard all campaign settings. Meanwhile creative output holds flat. That is the expensive part, because the auction reprices delivery faster than any planner reads a report, and the only input it cannot infer on its own is a new concept. Every buyer who has swapped a lookalike for broad and watched cost per acquisition hold steady already knows this. The finding is the flat creative line, and it shows up as a miss in the same quarter you spent auditing. ## What the platform obeys, and what it treats as a suggestion Two of the biggest automated campaign types publish their own answer, so start there rather than with a vendor’s sales deck. | Input | Meta Advantage+ | Google Performance Max | | --- | --- | --- | | Who sees the ad | Delivery within applicable audience controls | Delivery within applicable campaign controls | | Suggested audience | May expand beyond suggestions; controls differ | Audience signals guide learning rather than restrict delivery | | Creative | Concepts you supply | Asset groups you supply | | Bidding | Automated | Automated | Both columns come from the platforms’ own documentation: Meta on [controls and suggestions](https://www.facebook.com/business/help/938372127764391) and Google on audience signals as hints ([Google Ads Help, answer 14530785](https://support.google.com/google-ads/answer/14530785?hl=en)). Practitioners outside our shop reached the same read in the summer of 2026: the platforms want fewer restrictions, a conversion goal and better creative, which makes the creative the targeting ([Kallisto Tech](https://kallistotech.com/algorithmic-media-buying)). MediaPost ran the media-side version on June 23 2026, under a headline about advertisers buying screens rather than shows ([MediaPost, article 416028](https://www.mediapost.com/publications/article/416028/algorithmic-targeting-is-messing-with-our-zeitgeis.html)). Document the controls the platform must obey. Revisit suggestions when there is a clear hypothesis and enough data to evaluate it. If you are still budgeting off channel averages, the [Google Ads statistics](https://www.strataigize.com/insights/google-ads-statistics-2026/) worth arguing with are the delivery ones, not the audience ones. ## One account, with the window attached Doctrine is cheap, so here is a plan we ran under it. On Sad Panda Studios’ Crush Crush we bought the first cohort, 55,978 installs between 1 and 30 May 2026, on $18,347 of spend across Google and Meta app campaigns, with the audience left to the auction and the money spent on creative supply and a clean conversion signal instead. By day 90 that cohort had returned 252% of its spend in net revenue against a 130% one-year target, and the day-30 forecast we froze at day 7, about 194% blended, came in at 188%. **The window is part of the claim, not a footnote to it.** Adjust attribution, 7-day click and 24-hour impression, blended across platforms, net of store fees, revenue through 10 September 2026, read off the client’s own published dashboard. Move the click window and the same media buy reports a different number, which is why a ROAS figure quoted without one tells you nothing you can act on. Two honest limits. This is one game in one genre, so it is evidence that the approach can work rather than proof it generalises, and a single cohort cannot separate what the algorithm did from what the creative did. That second question needs a holdout, which is the next section’s argument and the reason we fund one. ## Fund creative supply, the conversion signal, and the holdout Three things in the plan are still yours: the concepts you upload, the conversion events you send back, and the calendar of holdout tests. Each needs money attached, and the last two are the lines that get cut first when the plan tightens. Creative volume is a supply problem. The auction needs enough distinct concepts to find pockets of demand, and distinct means a different promise or a different format. A fourth colour grade of the same hook gives the system nothing to work with. Creative fatigue is the standard failure in automated buying, and the documented fix is refreshing assets on a cadence and testing variations ([Measured, media planning guide, 2026](https://www.measured.com/faq/media-planning-and-buying-the-ultimate-guide-for-marketers)). Auction volume decides how the money splits. A thin account gets little from a holdout, so it should carry a heavier creative line and buy measurement later. A thick account can hold markets out and still hit its number. The conversion signal is the second controllable and the one most teams underfund. Send back net revenue, after the store takes its cut, or the auction optimizes toward the wrong buyer. Google Play’s fee tiers changed that arithmetic mid-2026, and we broke it down in the [Play external payments fee changes](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/). If the purchase events come from a subscription stack, the plumbing choice is a revenue decision; see our read on [RevenueCat alternatives](https://www.strataigize.com/insights/revenuecat-alternatives/). ## A holdout only tells the truth above a certain size A geo holdout needs treatment markets, control markets, and a window long enough for an effect to separate from noise. Without both cells there is nothing incremental to read, which is why measurement has to be a funded line in the plan. Last-click tells you which touch got tagged. Media mix modeling tells you how channels behaved historically at the aggregate level, which is still a live question in the era of automated buying ([Measured on MMM](https://www.measured.com/faq/do-you-still-need-mmm-platforms-in-the-age-of-ai/)). Incrementality tells you what would not have happened without the spend ([Measured on incremental sales](https://www.measured.com/faq/how-do-you-calculate-incremental-sales-driven-by-a-media-tactic/)). Geo-testing on aggregated, non-personal data is what replaced cookie-based reads, and that is why it is now the standard tool ([Measured, media planning guide, 2026](https://www.measured.com/faq/media-planning-and-buying-the-ultimate-guide-for-marketers)). The holdout costs real money in forgone spend. That is the price of the answer, and it is cheaper than a year of defending platform-reported ROAS to a board. We will not run a lift test below the size where it can resolve, and we will not report platform-attributed lift as incrementality. There is no universal spend or percentage threshold that makes a geo test valid. The test needs enough volume, suitable control markets and a duration capable of resolving the effect you care about. If it cannot do that, report the limitation and use cohort payback without calling it proof of incrementality. ## The objection: broad targeting re-buys customers you already own Automated campaigns cannibalize brand demand and re-purchase existing customers at a premium, and the platform counts those conversions as incremental. Scaling into that is how a Meta account posts a great reported return while the blended number goes sideways ([Measured on scaling Facebook campaigns](https://www.measured.com/faq/scale-facebook-campaigns/)). For an acquisition mandate, review the platform’s supported existing-customer controls and verify how they are configured. Omitting existing-customer purchase events from server-side reporting is not the same as preventing ad delivery to those customers, and it can distort measurement. Keep conversion reporting accurate and distinguish acquisition from retention in the evaluation. Past a certain spend level the constraint changes again. Frequency climbs, the pocket the auction found gets saturated, and fatigue arrives faster than the production pipeline can answer. At that point the binding limit on growth is how many distinct concepts you can ship per week, which is a staffing and planning problem ([Measured on AI in marketing](https://www.measured.com/faq/ai-marketing-pros-cons-examples/)). ## What changes on Monday for the media plan Take the list of proposed changes for the week and sort it into three buckets: does this change creative supply, does this change the conversion signal, or does this change the holdout calendar. Keep required audience restrictions, exclusions, budgets and measurement checks on the review list as well. Automation does not remove responsibility for those controls. For years the audience build was the plan, and the deck opened on segments because that was the part a buyer controlled. Advantage+ and Performance Max took that control back and handed something else over, so the plan now opens on the creative slate and the lift calendar, with the audience section documenting the actual controls, suggestions and customer treatment. Put the geo holdout window on the calendar before the next quarter starts, because a test you schedule after the budget is committed is a test you will not run. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step What do your ads really return? The Growth Calculator shows your true CAC and ROAS in two minutes. [Run the calculator →](https://www.strataigize.com/tools/growth-calculator/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Paid Advertising articles →](https://www.strataigize.com/insights/topics/paid-ads/) [Google Ads Pricing in 2026: CPC, Agency Fees and BudgetsGoogle Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget.](https://www.strataigize.com/insights/google-advertising-cost-guide/)[Google Ads Statistics 2026: Costs, CTRs and Market ShareGoogle Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced.](https://www.strataigize.com/insights/google-ads-statistics-2026/)[Apple Ads Basic or Advanced: Which One Should You Run?Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode.](https://www.strataigize.com/insights/who-should-run-apple-search-ads/) ## Make your ad spend earn its keep. One client gets $2.53 back for every ad dollar inside 90 days. Another hit 8.54x peak ROAS. We optimize for revenue, not clicks. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See paid advertising →](https://www.strataigize.com/services/paid-advertising/) --- Canonical: https://www.strataigize.com/insights/app-intelligence-tools-guide/ Description: Which app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them. Published: 2026-08-07T00:00:00.000Z Modified: 2026-09-14T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-app-intelligence-tools-guide.webp) # App Intelligence Tools in 2026: The Post-Consolidation Guide By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 7, 2026 · Updated September 14, 2026 · 8 min read App intelligence tools estimate downloads, revenue, usage, and advertising activity across the app stores, which is data your own analytics cannot see because it covers competitors. The market consolidated hard going into 2026: Sensor Tower absorbed data.ai and sells a broad enterprise suite by quote, while Appfigures, AppMagic, Apptopia, MobileAction, and Similarweb cover lighter budgets and adjacent needs. We run Sensor Tower for client benchmarking. This guide covers what each platform does and what it actually costs. In this article 1. [What app intelligence data is (and is not)](https://www.strataigize.com/insights/app-intelligence-tools-guide/#what-app-intelligence-data-is-and-is-not) 2. [The consolidation that changed the buying decision](https://www.strataigize.com/insights/app-intelligence-tools-guide/#the-consolidation-that-changed-the-buying-decision) 3. [The platforms that matter in 2026](https://www.strataigize.com/insights/app-intelligence-tools-guide/#the-platforms-that-matter-in-2026) 4. [How to choose, by the decision you are funding](https://www.strataigize.com/insights/app-intelligence-tools-guide/#how-to-choose-by-the-decision-you-are-funding) 5. [What the raw store data actually contains](https://www.strataigize.com/insights/app-intelligence-tools-guide/#what-the-raw-store-data-actually-contains) 6. [Frequently Asked Questions](https://www.strataigize.com/insights/app-intelligence-tools-guide/#frequently-asked-questions) 7. [What to Buy at Each Budget](https://www.strataigize.com/insights/app-intelligence-tools-guide/#what-to-buy-at-each-budget) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Your analytics stack tells you everything about your own app and nothing about anyone else’s. App intelligence tools fill that gap: they model downloads, revenue, active users, and ad activity for every app in the stores, so you can benchmark competitors, size markets, and see whose user acquisition (UA) is working. This guide covers the platforms that matter in 2026, what happened to the ones that disappeared, and what the survivors cost. ## What app intelligence data is (and is not) App intelligence platforms build estimates from consumer panels, store data, and modeling. That makes them directional by design: the numbers will not match a competitor’s internal dashboard, and they do not need to. They exist to answer market questions your first-party stack cannot: how big is this category, who is growing, where is their traffic coming from, and which creatives are they funding. They are not attribution tools. Your own installs, campaign return on ad spend (ROAS), and event data come from a mobile measurement partner (MMP), the tool that tells you which ad drove which install. We cover that side in our [MMP guide](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/). A serious growth team usually runs one of each. ## The consolidation that changed the buying decision Several names on older shortlists now belong to other companies. Check the product you can buy today, not just the historical brand. - **data.ai (formerly App Annie) no longer exists as a product.** [Sensor Tower acquired it in March 2024](https://sensortower.com/blog/data-ai-joins-sensor-tower) and folded its datasets into the Sensor Tower platform through 2025. The old “Sensor Tower vs. data.ai” decision is closed. - **App Radar sold to SplitMetrics** and is now offered as [App Radar by SplitMetrics](https://splitmetrics.com/appradar/), positioned inside an app store optimization (ASO) suite rather than as standalone market intelligence. - **Storemaven is not a verified current buying option.** [Zynga acquired it in 2022](https://www.zynga.com/blog/zynga-completes-acquisition-of-mobile-growth-platform-storemaven/). Its former domain now serves unrelated content, so use current store-testing products rather than treating old reviews as an active offer. What remains is one heavyweight, a handful of focused independents, and one web-analytics giant with an app module. ## The platforms that matter in 2026 | Platform | Core strength | Pricing checked September 5, 2026 | | --- | --- | --- | | [Sensor Tower](https://sensortower.com/) | Full market intelligence: downloads, revenue, usage, ads, web | Quote-based; no vendor list price | | Similarweb | Web + app intelligence in one view | Quote-based for app intelligence | | Appfigures | Own-app reporting plus market data and ASO | [Analytics & ASO plans from $9.99/mo](https://appfigures.com/pricing); Market Intelligence priced separately | | AppTweak | ASO-first with market intelligence layers | [ASO plans $99/$359/$659 on monthly billing](https://www.apptweak.com/en/pricing); annual discounts, enterprise by quote | | AppMagic | Downloads and revenue estimates, games focus | [Published tiers with a free plan](https://appmagic.rocks/pricing) | | Apptopia | Download, revenue, and software development kit (SDK) intelligence | Quote-based | | MobileAction | ASO plus ad creative intelligence | Quote-based, free tools | **Sensor Tower** combines app performance, usage and advertising research with Pathmatics and web insights. The [vendor requests a sales conversation](https://sensortower.com/pricing) rather than publishing a rate card. [Vendr’s own procurement guide](https://www.vendr.com/marketplace/sensor-tower), checked September 5, 2026, reports most contracts in its data at $30,000 to $150,000 annually, with extensive enterprise deployments exceeding $250,000. Those are third-party observations with varying scope, not vendor list prices. The current source does not substantiate the $74,415 median or 38-purchase count previously shown here. Our [Sensor Tower review](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) explains how to scope a quote. **Appfigures** separates Analytics & ASO from Market Intelligence on its [pricing page](https://appfigures.com/pricing). The $9.99 entry price belongs to Analytics & ASO; it does not buy the full competitor dataset. Market Intelligence has its own plans, including Scout at $599.99/month. Compare the actual data and export allowances rather than treating every published plan as interchangeable. **AppTweak** comes at the category from the ASO side: keyword and creative optimization first, market intelligence layered on with its AppDNA classification. Essential is $99 on monthly billing or $79/month billed yearly. Our [AppTweak review](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/) covers the 2026 plan structure in detail. **AppMagic, Apptopia, and MobileAction** each hold a niche. AppMagic is popular with games teams for fast download and revenue estimates. Apptopia leans on SDK detection, which reads which third-party code a competitor’s app ships with, plus its data feeds. MobileAction pairs ASO tooling with ad creative intelligence. Compare their coverage and a quote for the same scope; undisclosed prices do not establish which is cheaper. **Similarweb** is the pick when web traffic and app performance need one view, such as marketplaces and fintechs whose funnel crosses both. ## How to choose, by the decision you are funding We pick tools for clients based on the decision the data has to support, not the feature list. - **Market entry or investor sizing:** Evaluate Sensor Tower and relevant alternatives against the countries, categories and history you need. Check estimates against known first-party results where possible; a vendor name alone does not establish accuracy. - **Competitive UA teardown:** Sensor Tower’s Ad Intelligence or MobileAction. You want share of voice by network and the actual creatives competitors fund. - **ASO with market context:** AppTweak or Appfigures. Full market intelligence platforms are overkill if keyword and conversion work is the job. - **Own-portfolio reporting with light competitive context:** Appfigures. The free tier and the $45 to $150 per month range cover most indie and small-studio needs. - **Games:** AppMagic or Sensor Tower’s GameIQ, depending on budget. Sub-genre and monetization-model classification matters more in games than anywhere else. Whatever you pick, treat the estimates as directional and calibrate them once against a property whose real numbers you know. Category-level benchmarks and where they come from are covered in our [mobile app KPIs guide](https://www.strataigize.com/insights/10-mobile-app-kpis/). ## What the raw store data actually contains Every platform above models on top of the same two public surfaces: App Store search and Google Play search. What those surfaces return is the floor on what any vendor can sell you, so it is worth knowing before a demo rather than after. We ran that check ourselves. On September 14, 2026 we pulled five category queries (“idle rpg”, “habit tracker”, “language learning”, “running tracker”, “note taking”) against both stores through DataForSEO’s App Data search API, US storefront, English, asking for 30 results each. That returned 624 listings, 124 from Google Play and 500 from the App Store. Three results are worth carrying into a sales call. The two stores do not return comparable depth. Google Play respected the request and returned between 14 and 30 results per query, varying with how much inventory the query actually has. The App Store returned exactly 100 every time, including for “running tracker”, where Google Play found 14. An identical count across queries of very different breadth is a page cap, not a count of how many apps compete for the term, so treat any “competing apps” figure sourced from App Store search as the cap it is. Field coverage is asymmetric, and neither store carries what most buyers assume. Across the same 624 listings: | Field in search results | Google Play | App Store | | --- | --- | --- | | Title, app ID, price, free or paid, icon | 100% | 100% | | Rating value | 98% | 96% | | Developer name | 100% | 0% | | Review count | 0% | 96% | | Description | 0% | 0% | | Category | 0% | 0% | Google Play gives you the developer and withholds the review count. The App Store does the reverse: review counts on 96% of listings and no developer field at all. Neither returns a description or a category. A competitor table showing all six columns at once is joining at least one more call per app onto the search result, which is where per-record cost and refresh lag enter. Rating precision is not comparable across stores either. Google Play returned one decimal place (4.3, 4.5). The App Store returned five (4.84259, 4.8587). A cross-store rating gap of a tenth is inside the rounding on one side of the comparison. None of this makes the platforms above less useful, and the modeling on top is most of what you are paying for. It does tell you what to ask when you scope a quote: which fields are observed and which are estimated, and the refresh interval on each. The run above cost under two cents and took about a minute, so you can repeat it against any store-data API before the first sales call. ## Frequently Asked Questions ### What is app intelligence data? Modeled estimates of app downloads, revenue, active users, engagement, and advertising activity across the app stores, built from consumer panels, store signals, and SDK detection. It covers every app in the market, including competitors, which is what separates it from your own analytics. ### How accurate are app intelligence estimates? Directionally strong, never exact. Estimates are modeled, so absolute numbers can be off while trends, rankings, and relative comparisons stay reliable. Calibrate against an app whose real numbers you know before trusting any platform’s absolutes. ### Are there free app intelligence tools? Sensor Tower and Appfigures both offer limited free tiers, AppMagic has a free plan, and MobileAction publishes free ASO tools. Free access covers top charts and basic profiles; competitive usage and ad data sit behind paid plans everywhere. ### Do I need app intelligence if I already have an MMP? Yes, if competitive or market questions matter to you. An MMP measures your own campaigns and installs; app intelligence estimates everyone else’s. They answer different questions and mature growth teams run both. ## What to Buy at Each Budget The 2026 buying decision is simpler than it used to be: Sensor Tower if the budget supports enterprise market intelligence, Appfigures or AppTweak if the job is portfolio reporting or ASO with context, and a games-focused pick like AppMagic where sub-genre data earns its keep. Budget for the data you will use. Compare the same modules, market coverage, history, export rights and billing period before comparing the subscription totals. If you would rather have the answers than run the tooling, our [mobile app marketing services](https://www.strataigize.com/services/mobile-app-marketing/) include competitor benchmarking, market sizing, and UA research as part of the engagement. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Mobile App Paywall Conversion Benchmarks (2026)Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge.](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/)[Top 7 RevenueCat Alternatives for SaaS & App MonetizationCompare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits.](https://www.strataigize.com/insights/revenuecat-alternatives/)[Why We Test Emerging Channels Before They're ObviousThe early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.](https://www.strataigize.com/insights/why-we-test-emerging-channels/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/ Description: Cost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend. Published: 2026-05-18T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-apple-search-ads-ltv-bidding.webp) # Apple Search Ads: Stop Bidding on Installs By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published May 18, 2026 · Updated September 6, 2026 · 11 min read Apple Ads Advanced (formerly Apple Search Ads) bills per tap and the managed Apple Ads Basic tier bills per install, but most teams grade both on cost-per-install, which optimizes for cheap installs instead of users worth paying for. The fix is to bid toward predicted lifetime value: feed post-install revenue signals back, group keywords by intent, set a target ROAS instead of a target CPI, and derive your ceiling from your own unit economics (target CAC = LTV divided by target ROAS). Teams that make this shift stop overpaying for users who never convert and put budget behind the ones who do. In this article 1. [Why installs are the wrong number to optimize](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#why-installs-are-the-wrong-number-to-optimize) 2. [The 2026 Apple Ads benchmarks you need](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#the-2026-apple-ads-benchmarks-you-need) 3. [What predicted-LTV bidding means](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#what-predicted-ltv-bidding-means) 4. [How to move Apple Ads to LTV bidding](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#how-to-move-apple-ads-to-ltv-bidding) 5. [The measurement problem on iOS, and how to work with it](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#the-measurement-problem-on-ios-and-how-to-work-with-it) 6. [A worked example: setting your real CPI ceiling](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#a-worked-example-setting-your-real-cpi-ceiling) 7. [Common Apple Ads mistakes](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#common-apple-ads-mistakes) 8. [How we run Apple Ads](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#how-we-run-apple-ads) 9. [FAQ](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/#faq) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. The default Apple Ads setup quietly optimizes for the wrong thing. Apple [renamed Apple Search Ads to Apple Ads in April 2025](https://searchengineland.com/apple-search-ads-apple-ads-454356) as its inventory grew beyond App Store search, but the old trap survived the rebrand: campaigns chase cheap installs, reward the keywords that produce the most taps, and leave you proud of a low cost-per-install (CPI) while your revenue flatlines. The cheapest user and the most valuable user are almost never the same person. Here is how to stop bidding on installs and start bidding on value. ![Chart: The 2025 numbers, and why they are context, not targets. Apple Ads converts extraordinarily well because intent is already at the store.](https://www.strataigize.com/blog/real/chart-asa-benchmarks.webp) **Key takeaways** - Cost-per-install rewards volume, not value. Optimizing to CPI points your spend at the cheapest taps, which is rarely the same as finding buyers. - Benchmarks describe the market you are bidding in. In 2025 the average tap-through rate was 9.7% and the average conversion rate was 66.2%, but a “good” cost is the one your own lifetime value (LTV) can support. - Your real CPI ceiling falls out of your own economics. Target customer acquisition cost (CAC) equals lifetime value divided by your target return on ad spend (ROAS), your CPI ceiling is that CAC times your install-to-payer rate, and a healthy LTV to CAC ratio is roughly 3 to 1 or better. - iOS measurement is coarse by design. SKAdNetwork and AdAttributionKit hand you privacy-thresholded conversion values in place of user-level revenue, so you optimize on modeled value and stop waiting for perfect attribution. - The auction keeps getting more crowded. Average cost-per-acquisition reached $3.76 in 2025, and Apple began rolling out multiple ad placements in search results in 2026, so the teams that win are the ones optimizing for value before competition bids costs higher. ## Why installs are the wrong number to optimize Installs are the easiest number to move and the easiest to fool yourself with, which is exactly why they make a bad optimization target. When you grade Apple Ads on cost-per-install, every decision that follows (bids, keywords, budgets) chases the people most likely to tap and install cheaply. Nothing in that objective asks whether those people ever open the app twice, start a trial, or pay. The result is a campaign that looks efficient and performs poorly. You can drive your CPI down by 30% and watch revenue stay flat, because you simply bought a cheaper, worse cohort. This is the core trap of vanity metrics: the number improves while the business does not. The fix is to change the question. Ask what a user is worth and what you can afford to pay for them, and every decision downstream reorders itself. That single shift, from volume to value, is what predicted-LTV bidding is built to answer, and it is the difference between a user acquisition (UA) program that scales profitably and one that just spends. ## The 2026 Apple Ads benchmarks you need Use benchmarks to sanity-check your funnel, never as a target to hit, because the right number is the one your unit economics can support. With that caveat front and center, here is where Apple Ads sat heading into 2026. On engagement, the average tap-through rate for search results campaigns was 9.7% in 2025, per [SplitMetrics’ Apple Ads cost guide](https://splitmetrics.com/blog/apple-search-ads-cost/) (updated September 2026), which summarizes its [2026 search results benchmarks report](https://splitmetrics.com/apple-ads-search-results-benchmarks-2026/). Conversion from tap to install is unusually strong on the channel, averaging 66.2% in the same dataset, because someone searching the App Store is already in a buying posture. For contrast, SplitMetrics’ prior-year report put 2024 at an 11.4% tap-through rate and a 67.2% conversion rate, so both measures softened slightly as the auction filled. On cost, the spread is enormous, which is the whole point. [AppTweak’s Apple Ads benchmarks](https://www.apptweak.com/en/aso-blog/apple-ads-benchmarks) put the 2025 global median cost-per-tap near $0.92, the US median around $1.91, and the global median cost-per-install for search results campaigns near $1.80, while SplitMetrics measured the average cost-per-acquisition at $3.76 for 2025. High-LTV categories like finance routinely pay several times those medians. And remember what the bill actually meters, as [SplitMetrics’ cost guide](https://splitmetrics.com/blog/apple-search-ads-cost/) lays out: on Apple Ads Advanced you pay per tap in a second-price auction, so installs are an outcome you optimize toward, not the thing you directly buy. The exception is [Apple Ads Basic](https://ads.apple.com/app-store/basic), the managed tier, which charges per install at a max price you set, and its single placement and budget cap are exactly why serious LTV work happens in Advanced. Across those ranges, a $4 CPI is a disaster for a hyper-casual game and a steal for a wealth-management app. The benchmark tells you nothing until you put your own LTV next to it. Know what you are buying, too. Apple Ads runs across [four App Store placements](https://ads.apple.com/app-store/help/ad-placements/0081-ad-placement-options): the Today tab, the Search tab, search results, and product pages while browsing. Search results ads can be paired with custom product pages so the landing experience matches keyword intent, and Apple began [expanding search results to multiple ad placements in 2026](https://ppc.land/apple-expands-app-store-search-ads-with-multiple-placements-arriving-in-2026/), which raises the stakes on deliberate bidding. New placements are also under-competed for a short window before the auction fills, the pattern behind [why we test emerging channels before they are obvious](https://www.strataigize.com/insights/why-we-test-emerging-channels/). ## What predicted-LTV bidding means Predicted-LTV bidding feeds the ad platform an estimate of each prospective user’s value, so the auction optimizes toward revenue. Rather than telling Apple “get me installs under $2,” you tell it “get me users whose modeled value clears my ROAS goal,” and let it bid up for the valuable ones and away from the rest. The mechanics, as [Admiral Media lays out](https://admiral.media/predictive-ltv-bidding/), come down to three moves: switch the objective from volume to value optimization or target ROAS, set a defensible ROAS goal grounded in your margins, and stop reading CPI as your success metric. The platform will happily pay more for a user it predicts is worth $80 and refuse to overpay for one worth $2, which is the entire advantage. This is also why the profitability math is simple once you frame it right. Your target CPI is not a number you copy from a benchmark, it is a number you derive: target CAC equals lifetime value divided by your target ROAS, and your CPI ceiling is that CAC times your install-to-payer rate. A healthy program aims for an LTV to CAC ratio of about 3 to 1 or better, so every dollar of acquisition returns at least three. Get those inputs right and the bid takes care of itself. ## How to move Apple Ads to LTV bidding You move to LTV bidding in four steps, in order, because each one feeds the next. Skip the groundwork and the platform has nothing valuable to optimize toward. First, **feed post-install signals back into the account.** The platform can only optimize for value if it sees value, so connect the events that predict revenue: trial starts, subscriptions, key activations. Second, **group keywords by search intent.** High-intent branded and category terms behave nothing like broad discovery terms, and grouping them by volume hides which dollars actually convert. Third, **set a target ROAS, not a target CPI**, anchored to the CAC math above; in Apple Ads Advanced that means deriving your max cost-per-tap bids and cost-per-acquisition (CPA) goals from your own value math. Fourth, **shift budget toward the keyword groups that produce paying, retained users**, and starve the ones that produce cheap installs and nothing else. None of this is exotic, but the order matters. Most teams jump straight to step four, reallocating budget, without doing the measurement work in step one, and then wonder why the platform keeps serving them cheap, worthless taps. ## The measurement problem on iOS, and how to work with it You cannot get clean user-level revenue on iOS, so you optimize on modeled value and stop chasing perfect attribution. Apple’s privacy framework compresses conversions into coarse, thresholded postbacks. As [measurement guides on SKAdNetwork 4](https://semnexus.com/skadnetwork-4-in-practice-a-founders-measurement-guide) explain, you receive privacy-protected conversion values in coarse buckets, with no tidy revenue figure tied to each user, and in 2026 AdAttributionKit is the primary framework to design against, with SKAdNetwork postbacks still flowing alongside it through the transition. That sounds like a reason to give up on value-based bidding, but it is the opposite. Because the signal is coarse, the teams that win are the ones who design their conversion-value schema deliberately: mapping the limited value buckets to the post-install actions that best predict LTV, so even a blurry signal points in the right direction. A well-designed conversion value that flags “started trial” beats a perfect attribution model you do not have. Treat iOS measurement as a modeling problem, not an accounting one. You are teaching a privacy-limited system to recognize a valuable user, then letting it bid accordingly. If you want the bigger picture on how this fits the attribution stack, our explainer on [what a mobile measurement partner (MMP) does](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) is a useful next read. ![Apple's SKAdNetwork documentation, the constraint every MMP works around](https://www.strataigize.com/blog/real/apple-skadnetwork.webp) ## A worked example: setting your real CPI ceiling The formula only clicks when you watch it run on one app, so here is the whole method end to end. Say your subscription app earns about $30 in lifetime value per paying user over six months, after refunds and churn. You decide you want a 3 to 1 return, so you are willing to spend at most a third of that value to acquire a customer: a maximum CAC of $10. CAC is not CPI. If 25% of your installs become payers, then your cost-per-install ceiling is your max CAC times that conversion rate, $10 times 0.25, which is $2.50 per install. That is your real CPI ceiling, derived from your economics. It might land near the market medians by coincidence, but you arrived at it through your numbers, not someone else’s chart. Now watch why the cheap install loses. Imagine one keyword group delivers installs at $1.50, but those users convert at only 10%, so its true CAC is $15, above your $10 ceiling, and it quietly loses money on every cohort. A second group costs $3.00 per install, looks expensive, but converts at 40%, so its CAC is $7.50 and it prints profit. Optimize on CPI and you would pour budget into the first group and choke the second. Optimize on value and you do the opposite. That reversal, the cheap keyword bleeding you while the expensive one pays, is the entire case for bidding on LTV in one example. ## Common Apple Ads mistakes The most expensive Apple Ads mistake is celebrating a falling CPI without checking what those installs are worth. A 30% cheaper install that never converts is not a win, it is a faster way to lose money. The next most common is grading your CPI against an industry chart when your own LTV is the number that decides it, which leads apps to either overpay or starve perfectly profitable keywords. Third is dumping branded, category, and discovery keywords into one campaign, so the cheap branded taps mask how badly the discovery terms perform. Fourth is leaving the conversion-value schema on its default, throwing away the one lever you have to teach iOS what a good user looks like. Last is treating the account as set-and-forget while auction prices drift and Apple ships new placements underneath you. ![Chart: What an install costs on each channel. Published CPI ranges by network.](https://www.strataigize.com/blog/real/chart-cpi-by-channel.webp) ## How we run Apple Ads We run Apple Ads as a value-acquisition channel, not an install machine, which means the measurement and economics come before the bids. Our [paid acquisition program](https://www.strataigize.com/services/paid-advertising/) starts by mapping your LTV by cohort and designing the conversion-value schema, then groups keywords by intent and optimizes to ROAS, so spend follows the users who actually pay. It is the same discipline that produced real results on another channel. In our [Meta Ads work with the family app Podz](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/), structured testing and creative iteration cut blended cost-per-install by 64% (from $5.90 to $2.13) while growing installs 882%, and the value-first measurement that made that possible transfers directly to Apple Ads. Strong acquisition also leans on a strong store listing, which is why [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) sits inside the same engagement. If you want to see where your own Apple Ads spend leaks first, a [growth audit](https://www.strataigize.com/audit/) will map it against your real unit economics. ## FAQ ### Is a low cost-per-install good? Only if those installs are worth more than you paid. A low CPI that produces users who never convert is worse than a higher CPI that produces buyers. Judge the cost against your lifetime value and your ROAS target. An industry average cannot answer it for you. ### What is a good cost-per-install on Apple Ads? There is no universal number. AppTweak’s 2025 global median CPI for search results campaigns was near $1.80 (about $4.06 in the US) and SplitMetrics’ average cost-per-acquisition ran $3.76 for 2025, but high-LTV categories like finance pay several times that and are still profitable. Your real ceiling is your target CAC (LTV divided by target ROAS) times your install-to-payer rate. ### What is predicted-LTV bidding? It is bidding toward the modeled lifetime value of each prospective user. Raw install counts stop driving the bid. You feed revenue signals back, set a target ROAS, and let the platform pay more for valuable users and less for cheap ones. ### Can I do LTV bidding with iOS privacy restrictions? Yes. SKAdNetwork and AdAttributionKit give coarse, privacy-thresholded conversion values in place of user-level revenue, so you optimize on a well-designed conversion-value schema that maps the limited buckets to the actions that predict LTV. A deliberate schema beats perfect attribution you cannot have. ### How is CAC different from CPI? CPI is the cost of an install. CAC is the cost of acquiring a paying customer, which folds in conversion and retention. Optimizing CPI can quietly raise your real CAC if the cheap installs do not convert, which is the whole reason to bid on value. ### How long does it take to see results from LTV bidding? Expect a few weeks for the platform to gather enough value signal to optimize, longer if your conversion events are sparse. The slowest part is usually the measurement setup, not the bidding itself, which is why we do that groundwork first. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The ASO Creative Testing PlaybookYour app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[data.ai (formerly App Annie): Now Part of Sensor Towerdata.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026.](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/)[SplitMetrics vs Storemaven: What Buyers Can Verify in 2026Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks.](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/ Description: Verified 2026 AppTweak pricing, plan limits, and API access, compared against Sensor Tower and App Radar with primary-source links. Published: 2024-02-01T00:00:00.000Z Modified: 2026-09-12T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-apptweak-overview-features-pricing-and-plans.webp) # AppTweak Pricing and Plans in 2026: What Each Tier Costs By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published February 1, 2024 · Updated September 12, 2026 · 9 min read AppTweak is an app store optimization platform for keyword intelligence, competitor monitoring, ad intelligence, and review tracking across the App Store and Google Play. As of September 5, 2026, monthly ASO Intelligence subscriptions cost $99 for Essential, $359 for Grow, and $659 for Grow Plus. The advertised $79, $299 and $549 monthly equivalents require annual billing. Enterprise is quoted separately, and API access has its own self-serve plans. Strataigize verdict on AppTweak **4** / 5 **Best for:** ASO managers and mobile growth teams that run Apple Search Ads alongside organic and want daily keyword data across countries and stores in one place. **Not for:** Install attribution, SKAdNetwork handling or cohort lifetime value, which stay with your MMP, and whole-market competitor download and revenue estimates. Pros - Prices are published: $99, $359 and $659 a month for the ASO tiers, with lower monthly equivalents on annual billing - Grow adds organic installs per keyword and the brand versus generic split, which turns ASO into a reportable channel - Keyword-level overlap between Apple Search Ads and organic in one view - Daily keyword rankings across multiple countries and stores Cons - 24 months of history arrives only with Grow Plus, so a seasonality argument costs $659 a month - API access is budgeted and billed separately from the plan - It reads store-side and public data only, so it cannot do attribution or cohort value - The renewal clause and how your data gets back out decide the real cost, and neither is on the pricing page In this article 1. [What AppTweak is and who it fits](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#what-apptweak-is-and-who-it-fits) 2. [Verified 2026 pricing and plan tiers](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#verified-2026-pricing-and-plan-tiers) 3. [Feature breakdown by plan](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#feature-breakdown-by-plan) 4. [Integrations with MMPs and analytics stacks](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#integrations-with-mmps-and-analytics-stacks) 5. [AppTweak vs Sensor Tower vs App Radar on cost](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#apptweak-vs-sensor-tower-vs-app-radar-on-cost) 6. [Which plan to pick by team size](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#which-plan-to-pick-by-team-size) 7. [FAQ: what searchers ask about AppTweak pricing](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#faq-what-searchers-ask-about-apptweak-pricing) 8. [History depth, export, and the renewal clause decide this](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/#history-depth-export-and-the-renewal-clause-decide-this) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## What AppTweak is and who it fits AppTweak sits in the app store optimization (ASO) tooling layer: it tells you which keywords a store surfaces, how hard they are to win, what competitors changed in their metadata, and how your rankings and organic installs move afterward. It is a decision tool for the store listing and Apple Search Ads, not a general business intelligence (BI) platform. ### Best-fit profiles - **ASO managers** who need daily keyword ranking data across multiple countries and stores. - **Mobile growth teams** running Apple Search Ads alongside organic, who want keyword-level overlap in one place. - **Enterprise app portfolios and agencies** managing many apps, many markets, and reporting obligations to stakeholders who never log into a store console. ### Where AppTweak stops AppTweak is not a mobile measurement partner (MMP), the tool that ties an install back to the ad that drove it, and it does not do attribution. It reads store-side and public data, plus whatever you connect to it. If you need install attribution, SKAdNetwork or AdAttributionKit handling, and cohort lifetime value (LTV), that stays with your MMP. If you need whole-market download and revenue estimates for competitors, that is closer to the app intelligence category we break down in our [app intelligence tools guide](https://www.strataigize.com/insights/app-intelligence-tools-guide/). ## Verified 2026 pricing and plan tiers These are the list prices published on [AppTweak’s pricing page](https://www.apptweak.com/en/pricing) as of September 5, 2026. | Plan | Monthly billing | Advertised monthly equivalent, billed yearly | Annual charge | Historical data | | --- | --- | --- | --- | --- | | Essential | $99 | $79 | $949 | 6 months | | Grow | $359 | $299 | $3,590 | 12 months | | Grow Plus | $659 | $549 | $6,590 | 24 months | | Enterprise | Custom quote | Custom quote | Custom quote | All time | Essential includes 500 tracked keywords; Grow includes 1,500. Both list one user, so do not assume every tier adds seats. Confirm keyword, app, country and user allowances against your actual workload before subscribing. The annual monthly equivalents are rounded display prices; use the annual charge when budgeting. ### Monthly billing and annual billing are different prices Our previous table confused the annual plan’s displayed monthly equivalent with the month-to-month price, then incorrectly said annual billing did not save money. The corrected table above shows both. AppTweak does offer an annual saving; compare the full annual charge against twelve monthly payments before choosing the commitment. ### API access and usage add-ons The [API pricing tab](https://www.apptweak.com/en/pricing#api) lists separate Lite, Pro, Power and Enterprise plans, including self-serve access and monthly credit allowances. API access is not restricted to an Enterprise ASO contract. Lite lists 200,000 credits per month, Pro 500,000 and Power 3 million. Confirm the endpoints you need, their credit costs, and the billing period before purchasing; an API credit is not necessarily one request. All three self-serve API tiers also list MCP access. ## Feature breakdown by plan ### Keyword intelligence Every paid tier includes search volume, keyword difficulty, live search results, and AppTweak’s Atlas AI relevancy scoring, a deep-learning language model that rates how relevant a keyword is to your app. Trend views let you watch a keyword’s volume and your rank move together over time, which is the only way to separate a metadata win from a category-wide seasonality shift. Grow adds the metrics most teams report on: organic installs attributed per keyword, trending keywords, and a brand versus generic install split. That split is the number to bring to a CFO who thinks ASO only harvests demand your paid campaigns already created. ### Competitor and market intelligence Competitor tracking covers keyword rankings head to head, metadata change monitoring, and creative comparison across screenshots and videos. AppDNA and GameDNA classify apps and games by genre and mechanic so comparisons hold up inside a category instead of lumping a puzzle game with a sportsbook. The market view stays ASO-centric. For full-market download, revenue, and ad spend estimates, see our [Sensor Tower review](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) for the current cost of that dataset. ### Reporting Studio and AI features Reporting Studio consolidates store console data, Apple Search Ads, and connected sources into custom dashboards and scheduled exports. Two newer additions sit on top: a Reporting Agent that builds dashboards from natural-language prompts, and AI Visibility tracking, which reports how an app surfaces inside AI assistant answers rather than only in store search. AI Visibility is packaged with the higher tiers, so confirm which plan carries it in your quote. Full custom CSV (comma-separated values) export is an Enterprise capability. If your reporting flow ends in a warehouse or a BI tool, that gate matters more than any dashboard feature. ## Integrations with MMPs and analytics stacks What enterprise teams typically connect, in order of how often it comes up in scoping calls: 1. **App Store Connect and Google Play Console** for impressions, conversion rate, and install truth from the stores themselves. 2. **Apple Search Ads** so paid keyword bids and organic ranks sit in one view, which is where the incrementality argument starts. 3. **MMP data joins** so keyword-level organic estimates can be reconciled against attributed installs. Confirm your specific MMP is supported on your plan before signing, since connector coverage differs from documentation examples. 4. **API or CSV exports into BI**, which is the pattern most large portfolios end up with because dashboards inside a vendor tool never satisfy every stakeholder. Ask two questions in the demo: is the connector included in the tier we are quoted, and does data flow back out at the granularity we need. Read-in without granular read-out is the failure mode that turns a tool into a screenshot factory. ## AppTweak vs Sensor Tower vs App Radar on cost Price transparency in this category is uneven, and we report the gap rather than filling cells with guesses. | Tool | Published entry price | Mid tier | Enterprise | Source | | --- | --- | --- | --- | --- | | AppTweak | $99 monthly, or $79/month billed yearly | $359 and $659 on monthly billing | Quote only | [apptweak.com/en/pricing](https://www.apptweak.com/en/pricing) | | App Radar | Essentials at 69 euros (EUR) per month, or EUR 58 per month billed annually | Growth EUR 169, Scale EUR 299 per month | Quote for agency and enterprise | [appradar.com/pricing](https://appradar.com/pricing) | | Sensor Tower | No public list price | No public list price | Quote only, demo required | [sensortower.com](https://sensortower.com/) | All three pricing pages were checked September 5, 2026, each in the currency its vendor publishes: AppTweak lists in dollars, App Radar lists in euros, and App Radar bills in either. Converting one into the other for a tidier table would put a foreign exchange rate into a cell labelled “published price”, which is a number the vendor never published. AppTweak and App Radar publish enough to build a budget without talking to sales. Sensor Tower does not. A procurement provider may publish its own observed contract benchmarks, but those are not vendor list prices or a quote for your scope; we cover what we could verify in our [Sensor Tower review](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/). One cost note for teams weighing tooling against media: an ASO subscription at $659 per month is small next to almost any paid acquisition line item. If you are trading budget between the two, the relevant benchmark is your blended paid cost, not your software cost, and our [Google advertising cost guide](https://www.strataigize.com/insights/google-advertising-cost-guide/) has the current channel numbers. ## Which plan to pick by team size ### Solo developers and small studios Essential at $99 on monthly billing, or $79/month billed yearly, with 500 tracked keywords is the sensible first paid step above the free store consoles. One app, one or two markets, one person doing the work. Skip it entirely if you have not yet exhausted App Store Connect’s own impression and conversion data, because a tool cannot fix a listing nobody has tested. A free first pass: our [ASO audit tool](https://www.strataigize.com/tools/aso-audit/) reads your live listing and scores five categories in about 30 seconds, before you spend a dollar on tracking. ### Mid-size growth teams Grow at $359 on monthly billing is the tier that earns its keep, because organic installs per keyword and the brand versus generic split turn ASO from a ranking hobby into a reportable channel. Move to Grow Plus at $659 on monthly billing when you cross into multiple countries and need 24 months of history to defend seasonality arguments. ### Enterprise portfolios: the checklist This is the question we see most often from large teams. Before you sign an Enterprise ASO contract, get written answers on: - **Seats and roles.** How many named users, whether view-only seats are free, and what a mid-term seat addition costs. - **Single sign-on and access control.** Whether single sign-on (SSO) through SAML is included or an add-on, and whether your security review needs a vendor questionnaire cycle you have not budgeted time for. - **API and credits.** Included credit volume, overage price, rate limits, and whether credits reset or roll over. - **Data export.** Full CSV and scheduled exports at the granularity your warehouse needs, not just dashboard PDFs. - **Historical depth.** All-time versus 24 months, and whether history is backfilled on new apps you add mid-contract. - **App and market coverage.** Per-app pricing behavior when you launch or acquire apps mid-term. - **Contract terms.** Length, auto-renew and its notice window, uplift at renewal, and whether the trial or pilot converts automatically. - **Support model.** Named account manager, response times, and onboarding hours included. Teams overbuy seats and underbuy export. Seats are easy to add later, and an export limitation quietly caps the value of everything else. For a broader view of the alternatives at each budget level, see our [best ASO tools guide](https://www.strataigize.com/insights/best-aso-tools/). ## FAQ: what searchers ask about AppTweak pricing These are the questions people arrive with. Pricing intent dominates the searches that reach this page, well ahead of feature comparisons, which is why the numbers come first here and the capability discussion follows them. ### How much does AppTweak cost in 2026? Essential is $99 per month or $949 annually, Grow is $359 per month or $3,590 annually, and Grow Plus is $659 per month or $6,590 annually, checked September 5, 2026 on [AppTweak’s pricing page](https://www.apptweak.com/en/pricing). Enterprise is quote-based. ### Does annual billing save money? Yes. Essential costs $949 annually versus $1,188 for twelve monthly payments; Grow costs $3,590 versus $4,308; Grow Plus costs $6,590 versus $7,908. Annual billing therefore saves about 20% on Essential and 17% on Grow and Grow Plus, in exchange for an annual commitment. ### What happened to AppTweak’s Scale plan? The current third self-serve tier is Grow Plus, with 24 months of history. It costs $659 on monthly billing or $6,590 annually. Older Scale comparisons should be checked against today’s feature table. ### Does AppTweak offer a free trial? Yes, the self-serve plans list a free trial at signup on the pricing page. Confirm the current trial length there before scheduling a test, since AppTweak has revised plan packaging within the past year. Enterprise runs through a demo instead. ### Which plan includes the API? AppTweak sells separate API plans: Lite, Pro, Power and Enterprise. The self-serve API tiers publish credit allowances and prices on the [API pricing tab](https://www.apptweak.com/en/pricing#api). An ASO subscription is not the same purchase as an API subscription. ## History depth, export, and the renewal clause decide this AppTweak’s monthly ASO prices are $99, $359 and $659, with lower monthly equivalents on annual commitments and Enterprise by quote. Separate the billing period from the displayed monthly equivalent, and budget API access separately if you need it. Beyond that, the buying decision is not about dashboards. It is about how deep your history needs to go, how your data gets back out, and what the renewal clause says. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Integrating Adjust for Campaign OptimizationStep-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026.](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/)[Mobile App Paywall Conversion Benchmarks (2026)Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge.](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/)[Top 7 RevenueCat Alternatives for SaaS & App MonetizationCompare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits.](https://www.strataigize.com/insights/revenuecat-alternatives/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/aso-creative-testing-playbook/ Description: Your app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game. Published: 2026-05-22T00:00:00.000Z Modified: 2026-09-14T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-aso-creative-testing-playbook.webp) # The ASO Creative Testing Playbook By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published May 22, 2026 · Updated September 14, 2026 · 10 min read App Store conversion is won in the first impression: the icon and first two or three screenshots drive the majority of install decisions. The playbook is to treat creative like paid media, test one variable at a time against store conversion, run each test to statistical significance, and scale only proven winners. Apps that test creative quarterly convert 20 to 30% better than those that update once a year, yet most apps never run a structured test at all. In this article 1. [Why the first impression decides most installs](https://www.strataigize.com/insights/aso-creative-testing-playbook/#why-the-first-impression-decides-most-installs) 2. [What the creative testing data says in 2026](https://www.strataigize.com/insights/aso-creative-testing-playbook/#what-the-creative-testing-data-says-in-2026) 3. [Apple hands you a decision, Google Play hands you a signal](https://www.strataigize.com/insights/aso-creative-testing-playbook/#apple-hands-you-a-decision-google-play-hands-you-a-signal) 4. [How to test creative like a growth team](https://www.strataigize.com/insights/aso-creative-testing-playbook/#how-to-test-creative-like-a-growth-team) 5. [What to test first, in priority order](https://www.strataigize.com/insights/aso-creative-testing-playbook/#what-to-test-first-in-priority-order) 6. [How long to run a test and when to call it](https://www.strataigize.com/insights/aso-creative-testing-playbook/#how-long-to-run-a-test-and-when-to-call-it) 7. [Common ASO creative testing mistakes](https://www.strataigize.com/insights/aso-creative-testing-playbook/#common-aso-creative-testing-mistakes) 8. [How we run ASO creative testing](https://www.strataigize.com/insights/aso-creative-testing-playbook/#how-we-run-aso-creative-testing) 9. [Frequently asked questions](https://www.strataigize.com/insights/aso-creative-testing-playbook/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Most apps treat their store listing as a one-time art project: design the icon, ship six screenshots, never touch them again. Then they pour money into ads that dump traffic onto a page nobody optimized. The creative is the conversion layer of your entire funnel, and in 2026 it is one of the highest-return things you can test. Here is how to do it like a growth team instead of a guessing game. ![Chart: What to test first, in priority order. The icon and the first two or three screenshots decide most install decisions.](https://www.strataigize.com/blog/real/chart-aso-test-priority.webp) **Key takeaways** - The first impression does most of the work. The icon and first two or three screenshots decide the majority of installs, before anyone scrolls or reads a word. - Testing cadence shows up in conversion. Apps that A/B test screenshots quarterly convert 20 to 30% better than apps that refresh once a year. - Custom product pages are underused free money. Apple reports an average 2.5 percentage point conversion increase when people are referred to a custom product page, a 156% gain over the 1.6% average conversion rate of default product pages, and most accounts still leave them unused. - One benefit-led first screenshot can swing it. Indie developers publishing their Product Page Optimization results report 5 to 12 point page-view-to-install lifts within 30 days of switching to a benefit-led first screenshot. - The platforms test differently. Apple’s Product Page Optimization labels a treatment Performing Better at 90% confidence and leaves it to you to apply it, while Google Play splits visitors equally across variants and stops an experiment automatically after 6 months, so you read and run them differently. ## Why the first impression decides most installs Conversion is won above the fold, which is why the icon and first screenshots matter more than everything below them combined. When a user lands on your product page, they decide in seconds, and they decide on what they can see without scrolling: the icon, the title, and the first two or three screenshots. The platform data backs this up. Tap-through-to-install averages about 33.4% on iOS against 27.7% on Google Play, per [digitalapplied’s 2026 app store optimization statistics](https://www.digitalapplied.com/blog/app-store-optimization-aso-statistics-2026-data), and a large reason iOS converts roughly 5.7 points higher is that it renders the first three screenshots above the fold while Play surfaces the description and similar apps sooner. Strong creative pushes the top quartile of iOS apps past 45%. That gap is the whole argument. The same app, with the same reviews and the same price, converts very differently depending on what the first frame communicates. If your first screenshot leads with a logo and a tagline instead of a benefit a user wants, you are leaking installs you already paid to acquire upstream. ## What the creative testing data says in 2026 Creative testing is one of the few app store optimization (ASO) levers with a direct, measured line to revenue. Apps that A/B test screenshots quarterly convert 20 to 30% better than apps that update annually, per [Appalize’s 2026 benchmarks](https://www.appalize.com/cs/blog/mobile-trends/aso-trends-and-benchmarks-2026-what-the-data-shows). The individual swings can be fast as well as large. Indie developers publishing their Product Page Optimization results on r/AppStoreOptimization commonly report 5 to 12 percentage point lifts in page-view-to-install within 30 days of switching from a feature-name first screenshot to a benefit-led one, per [ScreenFast’s 2026 benchmarks](https://screenfast.app/blog/app-store-conversion-rate-benchmarks-2026). Those are self-reported results, not a controlled study, but they are why the first screenshot leads the priority order later in this page. Localization compounds all of it. Apps localized across ten or more markets see 35 to 50% higher conversion than single-market apps, according to the same Appalize benchmarks. None of these are guaranteed for your app, which is exactly why you test rather than copy. But the size of the swings is why creative testing earns its place ahead of almost everything else on the ASO list. ![Apple's own Product Page Optimization documentation](https://www.strataigize.com/blog/real/apple-ppo.webp) ## Apple hands you a decision, Google Play hands you a signal Both stores give you a free, native way to A/B test creative, but they work differently enough that you have to read them differently. Treating them as the same tool is how teams misread results. Apple’s Product Page Optimization and Custom Product Pages are the standout opportunity, because adoption is low and the lift is high. [Apple’s own Product Page Optimization](https://developer.apple.com/help/app-store-connect/view-app-analytics/view-product-page-optimization-results/) needs at least 90% confidence to label a treatment Performing Better or Performing Worse, which typically takes 30 to 90 days depending on traffic, and Apple reports that developers see an average 2.5 percentage point conversion increase when they refer people to a [custom product page](https://developer.apple.com/app-store/custom-product-pages/), a 156% increase over the 1.6% average conversion rate on default product pages. The pages cost nothing to build. That is a high-return lever most listings still leave untouched, and under-adopted levers are where the early advantage lives, the same logic as [why we test emerging channels before they are obvious](https://www.strataigize.com/insights/why-we-test-emerging-channels/). Google Play’s Store Listing Experiments behave differently under the hood. Apple reports each treatment against the baseline and leaves the decision to you: once a treatment is marked Performing Better, you apply it to the live product page yourself. Play splits eligible visitors equally across your variants, reports the result with a confidence interval and a minimum detectable effect, and [stops an experiment automatically after 6 months](https://support.google.com/googleplay/android-developer/answer/6227309) if you have not ended it. In practice that means you read Apple’s result as a decision to act on and Play’s as a signal with an expiry date, and you give Play a little longer before you trust a call. ## How to test creative like a growth team You test creative the same way you test paid media: one variable, a real significance bar, and discipline about scaling only proven winners. The reason most ASO tests fail is not the tool, it is the method. The loop is four steps. **Change one variable at a time.** Test the icon, or the first screenshot, or the screenshot order, but not three at once, or you will never know what moved the number. **Form a real hypothesis.** “A benefit-led first screenshot will beat our feature-led one” is testable; “let’s freshen things up” is not. **Run to significance, not to a hunch.** Give the test the 30 to 90 days the platforms need at your traffic level, and resist calling it early when an underpowered sample is still noisy. **Scale only winners, then test the next variable.** Ship the proven variant, lock the gain, and move to the next element that moves conversion most. The teams that compound conversion are not more creative, they are more systematic. ## What to test first, in priority order Some creative elements move conversion far more than others, and your traffic is finite, so test them in that order. Burning your first test on a button color is how programs stall before they prove value. The rough priority for most apps: start with the **first screenshot**, since it does the most work above the fold and the benefit-led swing is the fastest measured win. Then the **icon**, which is the only creative element visible in search results and ads, and which has produced double-digit conversion swings on its own. Then **screenshot order and the first three frames**, arranging your strongest proof up top. Then **localization** of those creatives for your biggest non-home markets, where the 35 to 50% conversion gap lives. Below that sit captions, video previews, and background styling, which matter but rarely move the number like the first frame does. This order is not a law, it is a starting hypothesis you confirm with your own data. But it keeps your earliest tests on the elements most likely to produce a win you can take to the rest of the program. Supply is the other half of the problem. A testing cadence only works if you can produce enough distinct variants to fill it, and that is where most programs stall long before the statistics do. Generative image tools close the gap once the brief is specific enough to control lighting, framing and negative space, which is exactly what a store screenshot needs. Our [Gemini image prompts](https://www.strataigize.com/insights/gemini-image-prompts/) and [ChatGPT prompts for stunning visuals](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) guides cover the prompt structure that produces usable creative rather than generic stock art. ![Google Play Console's store listing experiments documentation](https://www.strataigize.com/blog/real/play-experiments.webp) ## How long to run a test and when to call it Run each creative test for the 30 to 90 days the platform needs to reach significance at your traffic, and do not call it before then. The most common way teams fool themselves is stopping a test the moment a variant edges ahead, when the sample is still too small for the lead to mean anything. Two practical rules keep you honest. First, let traffic volume, not your patience, set the clock: a low-traffic app simply needs more calendar time to gather a trustworthy sample, and rushing it produces confident-looking nonsense. Second, watch for novelty effects, where a new creative spikes briefly because it is different, then settles. A winner that holds across the full window is real; a winner that fades by week three was noise. When in doubt, the platform’s own significance flag is a better judge than your gut. Those windows are arithmetic, not patience, and you can work out your own before you start. We ran the numbers for a two-sided test at 95% confidence and 80% power, which is what most teams mean by significance: | Baseline page-view-to-install | Detect +5% relative | +10% relative | +20% relative | | --- | --- | --- | --- | | 20% | 25,580 | 6,507 | 1,680 | | 30% | 14,853 | 3,760 | 961 | | 40% | 9,490 | 2,387 | 601 | Those are product page views per variant, so a control-plus-one test needs double. Read the left column before planning anything subtle. Detecting a 5% relative improvement on a 20% baseline takes 25,580 views per variant, 51,160 for the pair, which is over three months for an app drawing 500 page views a day. The middle column is where most programs should live. A 10% relative lift on a 30% baseline needs 3,760 per variant, 7,520 in total: about 15 days at 500 views a day and under 4 days at 2,000. The right column finishes fast at almost any traffic level, which is the real argument for putting the icon and the first screenshot first. Big swings are the only ones a small app can actually measure. So if your traffic cannot reach the sample your target lift needs, test a bigger change rather than a subtler one. And when the platform has not flagged significance by the time your own numbers say it should have, the effect is probably smaller than the one you powered for. ## Common ASO creative testing mistakes Never testing at all is the expensive one: guessing at a redesign every year and hoping, while structured quarterly testing converts 20 to 30% better and the apps that skip it leave that lift on the table indefinitely. The rest are subtler. Teams change several elements at once, so even a winning result teaches them nothing about what to do next. They leave custom product pages unused while competitors quietly bank a 150%-plus relative lift. They call tests early on underpowered samples and ship “winners” that were statistical noise. And they treat the home market as the only market, ignoring the 35 to 50% conversion gap that localized creative closes. ![Apple's custom product pages documentation](https://www.strataigize.com/blog/real/apple-custom-pages.webp) ## How we run ASO creative testing We run creative testing as a continuous program, not a once-a-year redesign, which is why our [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) work starts by instrumenting the funnel and then testing whichever element moves conversion most. One variable, a real significance bar, proven winners scaled, then the next test. The store listing stops being a static art project and becomes a conversion engine that improves every quarter. That approach produced real movement for clients. In our [work with the language app Kleo](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/), ASO and creative testing drove a 127% increase in downloads, because the listing was treated as something to optimize, not decorate. If you want to run these experiments with the right instrumentation, our roundup of [the best ASO tools](https://www.strataigize.com/insights/best-aso-tools/) is a useful starting point, and if you would rather see where your own listing leaks installs first, a [growth audit](https://www.strataigize.com/audit/) will map it for you. ## Frequently asked questions **How often should I update my app store creative?** At least quarterly. Apps that A/B test screenshots quarterly convert 20 to 30% better than those that refresh once a year. Cadence itself is a competitive advantage. **Are custom product pages worth setting up?** For most apps, yes, and they are underused. Apple reports an average 2.5 percentage point conversion increase when people are referred to a custom product page, a 156% increase over the 1.6% average conversion rate of default product pages, and the pages are free to build. That makes them one of the highest-return, lowest-competition levers available. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [20 Mobile App Marketing Statistics for 202620 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules.](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/)[Apple Search Ads: Stop Bidding on InstallsCost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend.](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/)[Google Play External Payments and Fee Changes (2026)Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October.](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/best-ai-automation-agencies-canada/ Description: The 7 best AI automation agencies in Canada for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-ai-automation-agencies-canada.webp) # Best AI Automation Agencies in Canada (2026) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 13, 2026 · 7 min read The top AI automation agencies in Canada for 2026: Strataigize (Vancouver) for human-in-the-loop AI agents with published internal results; The Automators (Calgary) for fast PIPEDA-aware voice and chatbot deployments; Flexlab (Toronto) for AI agent systems from MVP to enterprise; plus Integrio Systems, Netwit, Kanguru, and Digital Fractal. The comparison table below shows who fits which need and region. In this article 1. [The 2026 comparison at a glance](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#the-2026-comparison-at-a-glance) 2. [1\. Strataigize (that’s us)](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#1-strataigize-thats-us) 3. [2\. The Automators](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#2-the-automators) 4. [3. Flexlab](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#3-flexlab) 5. [4\. Integrio Systems](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#4-integrio-systems) 6. [5. Netwit](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#5-netwit) 7. [6. Kanguru](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#6-kanguru) 8. [7\. Digital Fractal](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#7-digital-fractal) 9. [How we picked this list](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#how-we-picked-this-list) 10. [FAQs](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#faqs) 11. [Know your first workflow before you call anyone](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/#know-your-first-workflow-before-you-call-anyone) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Canadian businesses hiring for AI automation face a market split between offshore dev shops with Canada landing pages and a small set of firms actually operating here. This list is the second group only: every entry has a verifiable Canadian head office and a real automation or AI agent practice, checked in July 2026. We include ourselves, at number one, and every entry below names who it suits and who should look elsewhere, ours first. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) ## The 2026 comparison at a glance | Rank | Agency | Head office | Website | Best for | Distinguishing proof | | --- | --- | --- | --- | --- | --- | | 1 | **Strataigize** | Vancouver, British Columbia | [strataigize.com](https://www.strataigize.com/) | Human-in-the-loop AI agents and workflow automation with growth marketing attached | Runs its own company on AI agents and publishes the numbers: 50+ hours a week reclaimed internally | | 2 | **The Automators** | Calgary, Alberta | theautomators.ai | Fast 2-6 week voice agent and chatbot deployments built around Canada’s federal privacy law (PIPEDA) and anti-spam law (CASL) | Reports 50,000+ hours of manual work eliminated across 30+ businesses | | 3 | **Flexlab** | Toronto, Ontario | flexlab.io | AI agent systems and generative AI apps, from a startup’s minimum viable product (MVP) through to enterprise | Reports 200+ companies served worldwide | | 4 | **Integrio Systems** | Vancouver, British Columbia | integrio.net | Enterprise AI and automation software builds | Founded 2000; reports 200+ delivered projects | | 5 | **Netwit** | Vancouver, British Columbia | netwit.ca | Multi-agent systems needing delivery scale beyond a boutique | Reports 1,000+ automations deployed | | 6 | **Kanguru** | Montreal, Quebec | kanguru.ca | Mid-to-large firms folding AI into a wider digital transformation | 20+ years in business; Montreal and Toronto offices | | 7 | **Digital Fractal** | Edmonton, Alberta | digitalfractal.com | Industrial and public-sector AI projects in Alberta | 4+ years of AI projects across public and private sectors | ## 1\. Strataigize (that’s us) **Location:** Vancouver, British Columbia, serving the US and Canada **Website:** [strataigize.com](https://www.strataigize.com/) We rank ourselves first, so here is the work. Strataigize is the only agency on this list that runs its entire own operation on the AI agents it sells, and [publishes the internal case study](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/): 50+ hours a week reclaimed across a small senior team, with a human approving anything that matters. The service is [human-in-the-loop AI workflow automation](https://www.strataigize.com/services/ai-automation-services/): discover the highest-value repetitive workflow, build one automation end to end, prove the time saved, then expand one or two automations a month with monitoring and governance built in. Because we are also a growth agency, automations that touch revenue (lead response, reporting, lifecycle) come with marketing judgment attached, not just plumbing. British Columbia buyers can read the local detail on our [AI automation agency in Vancouver](https://www.strataigize.com/ai-automation-agency-vancouver/) page, including in-person kickoffs downtown and how we build under PIPEDA and the province’s own Personal Information Protection Act (PIPA). **Good fit if:** you want measured, reversible automation from a team that lives on it daily. **Look elsewhere if:** you need a 50-person delivery bench for a multi-year enterprise program; Integrio and Netwit carry more raw capacity. ## 2\. The Automators **Location:** Calgary, Alberta The Automators builds custom AI voice agents, chatbots, and workflow automation with deployments in 2 to 6 weeks, and frames delivery around Canadian compliance: PIPEDA and CASL awareness is part of the pitch. Founded in 2024, the firm reports 50,000+ hours of manual work eliminated across 30+ businesses. **Good fit if:** you want fast deployment and compliance framing from a prairie-based boutique. **Look elsewhere if:** you want a long delivery record behind the compliance story. Founded in 2024, this is the youngest firm here. ## 3\. Flexlab **Location:** Toronto, Ontario Flexlab covers AI chatbots, generative AI applications, predictive analytics, AI agent systems, and workflow automation, spanning startup MVP work through enterprise deployments, with 200+ companies served worldwide per its site and PIPEDA-aware delivery. **Good fit if:** you are Toronto-based and want one firm able to grow from a first chatbot to an agent system. **Look elsewhere if:** you want a specialist rather than a generalist. Its service list runs from chatbots to predictive analytics to enterprise deployments, which is range, not depth in your particular problem. ![Chart: The decision rule, in one view. The constraint decides before the economics do.](https://www.strataigize.com/blog/real/chart-agent-price-vs-diy.webp) ## 4\. Integrio Systems **Location:** Vancouver, British Columbia (Toronto workspace) Integrio Systems has operated since 2000 and reports 200+ delivered projects, now focused on AI applications, intelligent automation, and forecasting systems. It is the most established software house on this list, with the delivery structure of a traditional custom-dev partner. **Good fit if:** the automation is one piece of a larger enterprise software build. **Look elsewhere if:** you want one workflow automated in weeks. A custom-dev partner’s delivery structure is a slow and expensive way to buy a single automation. ## 5\. Netwit **Location:** Vancouver, British Columbia Netwit builds multi-agent AI systems for sales, marketing, CRM, and operations from a head office at 666 Burrard Street in downtown Vancouver, and reports 1,000+ automations deployed across a group of brands covering voice agents, marketing, and email infrastructure. That breadth cuts both ways: more delivery capacity than any boutique here, less of the founder-level attention the smaller shops sell. The firm has announced it is rebranding to VZU, so check which name you are contracting with. **Good fit if:** you want a large agentic deployment and value throughput. **Look elsewhere if:** you want founder-level attention on one workflow, or you need contractual certainty this quarter. A rebrand in progress is a poor moment to sign a long agreement. ## 6\. Kanguru **Location:** Montreal, Quebec (also Toronto) Kanguru is a full-service digital agency, 20+ years old, that added AI integrations and business software to a stack covering web, mobile, and marketing. For Quebec businesses, bilingual delivery inside one long-established shop is the draw. **Good fit if:** you want AI folded into a broader digital transformation with a bilingual team. **Look elsewhere if:** AI automation is the whole job. This is a full-service digital agency that added AI to a web, mobile and marketing stack, so the automation practice is one line of many. ## 7\. Digital Fractal **Location:** Edmonton, Alberta Digital Fractal builds AI agents, workflow automation, and apps with a footprint in Alberta industry and the public sector, and 4+ years of delivered AI projects. The regional and industrial focus is the differentiator: energy, logistics, and government workflows look different from SaaS back offices. **Good fit if:** you are an Alberta industrial or public-sector buyer. **Look elsewhere if:** you are outside Alberta or outside industry and government. The regional and sector focus that makes it strong for energy and public-sector work is the same thing that makes it a worse fit for a SaaS back office. ## How we picked this list A verifiable Canadian head office, a real AI automation or agent practice confirmed on the firm’s own site or an independent directory (DesignRush, Sortlist), and enough public proof to name. We excluded the programmatic “Canada” landing pages of offshore dev shops that rank for these searches but operate no Canadian practice. Self-published rankings were used for discovery only, never as verification, including this one: check our claims the same way, starting with the links in each entry. Every number attributed to a firm above is that firm’s own published claim, rechecked against its site on September 13, 2026. Where a figure was no longer on the firm’s own site we removed it rather than leave it standing, which is why Integrio now shows delivered projects only. Netwit’s entry was corrected in the same pass: it publishes a Vancouver head office and a count of automations deployed, not the office footprint and customer count we previously carried. ## FAQs ### How much does AI automation cost in Canada? Fixed-scope first workflows and audits typically land in the low thousands of dollars at smaller shops; our own published entry points are a $7,500 AI Opportunity Audit and a $25,000 to $60,000 fixed pilot build (see our [pricing page](https://www.strataigize.com/pricing/)), and production agent systems and retainers scale from there by workflow count and complexity. Insist on a fixed price for the first build and a written success metric with a kill threshold. ### Does PIPEDA change how automations get built? Yes. Client data flowing through AI models is personal information handling under PIPEDA, so the agency should show you where data goes, what the model providers retain, and a signed data processing agreement. Firms that answer that question fluently self-identify as the serious ones. ### AI agents or workflow automation first? Automation first for predictable trigger-and-move work, agents where a judgment call bottlenecks the flow. Most Canadian SMBs get further, faster with two boring automations than one ambitious agent. Our guide to [where service businesses should start with AI automation](https://www.strataigize.com/insights/ai-automation-for-service-businesses/) shows how to pick those two, and [our readiness scorecard](https://www.strataigize.com/tools/ai-readiness/) shows which you need in ten minutes. ### Can a Vancouver or Calgary agency serve a Toronto business? Every firm here works remotely across Canada and most serve the US too. Pick on fit and proof, not postal code, unless you want in-person sessions. ## Know your first workflow before you call anyone [Book a growth audit](https://www.strataigize.com/audit/) and we will map your highest-value automation in one working session, or start with the [AI readiness scorecard](https://www.strataigize.com/tools/ai-readiness/). Either way, you will know your first workflow before you talk to anyone on this list, including us. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [Gemini Image Prompts: Photo Styles, Edits, and RatiosPhoto-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs.](https://www.strataigize.com/insights/gemini-image-prompts/)[Copy and Paste These ChatGPT Prompts for Stunning VisualsCopy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026.](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/)[Best AI Automation Agencies in Vancouver (2026)The 6 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast.](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/ Description: The 6 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-ai-automation-agencies-vancouver.webp) # Best AI Automation Agencies in Vancouver (2026) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 13, 2026 · 8 min read Vancouver's top AI automation agencies for 2026: Strataigize for human-in-the-loop AI agents and workflow automation backed by published internal results; Rex Automaton for done-for-you SMB workflows; Nurture Close for AI voice and chat lead nurture; Netwit for larger multi-agent deployments; plus D&D AI Agency and Integrio Systems. Every entry says who it suits and who should look elsewhere, ours included. In this article 1. [The 2026 comparison at a glance](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#the-2026-comparison-at-a-glance) 2. [1\. Strataigize (that’s us)](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#1-strataigize-thats-us) 3. [2\. Rex Automaton](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#2-rex-automaton) 4. [3\. Nurture Close](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#3-nurture-close) 5. [4. Netwit](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#4-netwit) 6. [5\. D&D AI Agency](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#5-dd-ai-agency) 7. [6\. Integrio Systems](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#6-integrio-systems) 8. [How we picked this list](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#how-we-picked-this-list) 9. [FAQs](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#faqs) 10. [The next step](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/#the-next-step) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Vancouver has one of Canada’s densest AI scenes: more than 180 companies in the region build or integrate AI, and the province counts 500+ AI companies overall. Yet the shortlist shrinks fast once a local business wants the automation built for them, not another product to configure and run themselves. This is that shortlist. Every entry below says who it suits and who should look elsewhere, ours included, and names the firm that beats us on the thing we are weakest at. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) ## The 2026 comparison at a glance | Rank | Agency | Website | Best for | Distinguishing proof | | --- | --- | --- | --- | --- | | 1 | **Strataigize** | [strataigize.com](https://www.strataigize.com/) | Human-in-the-loop AI agents and workflow automation, with growth marketing under the same roof | We run our own company on AI agents and publish the numbers: 50+ hours a week reclaimed across our internal operations | | 2 | **Rex Automaton** | rexautomaton.com | Done-for-you workflows and voice agents for B2B operators in the $500K to $10M range | 150+ businesses automated since 2018 | | 3 | **Nurture Close** | nurtureclose.com | AI chat and voice assistants that qualify leads and book appointments 24/7 | 5.0 Google rating across 18 reviews when we checked in July 2026 | | 4 | **Netwit** | netwit.ca | Larger multi-agent deployments for clinics, real estate, and law firms | Reports 1,000+ automations deployed; head office at 666 Burrard Street | | 5 | **D&D AI Agency** | ddaiagency.com | Local small and mid-size business (SMB) owners bundling website, marketing, and automation in one shop | Founder-run (brothers Damon and Dillon Hui); listed on DesignRush | | 6 | **Integrio Systems** | integrio.net | Enterprise-grade AI and automation software builds | Founded 2000; reports 200+ delivered projects | ## 1\. Strataigize (that’s us) **Location:** Vancouver, BC (700 W Georgia St) **Website:** [strataigize.com](https://www.strataigize.com/) We put ourselves first on our own list because we are the only agency here that runs its own entire business on the AI agents it sells. Our internal agent fleet handles reporting, monitoring, research, and operations, and we published [the full case study with the numbers](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/): 50+ hours a week reclaimed across a small senior team. The delivery model is [human-in-the-loop AI workflow automation](https://www.strataigize.com/services/ai-automation-services/): the AI does the busywork, a person approves anything that matters. Engagements start with a working session to find the highest-value repetitive workflow, then one automation built end to end so you see measured time saved before anything scales. When that workflow is outbound pipeline, the build follows [our guide to an AI lead-gen system that pairs buying signals with human-reviewed outreach](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/). Our [AI automation agency in Vancouver](https://www.strataigize.com/ai-automation-agency-vancouver/) page has the local detail: in-person kickoffs at 700 W Georgia, Pacific-hours support, and how we build under Canada’s federal privacy law (PIPEDA) and British Columbia’s own Personal Information Protection Act (PIPA). **Good fit if:** you want automation built by people who live on it daily, with marketing and growth expertise attached when the workflow touches revenue. **Look elsewhere if:** you need a large delivery bench for a multi-year enterprise program; Integrio or Netwit carry more raw capacity. ## 2\. Rex Automaton **Location:** Vancouver, BC Rex Automaton designs, builds, and runs production workflows, voice agents, and outreach systems for small and mid-size B2B operators, and has automated 150+ businesses since 2018. Founder-led by Jacky Lei, the shop focuses on the $500K to $10M revenue band where a single rebuilt workflow shows up in the owner’s week immediately. **Good fit if:** you want a high-touch boutique that stays on after launch. **Look elsewhere if:** you sit well outside the $500K to $10M band, or you need several workstreams running at once. This is a founder-led shop and its capacity is one team’s. ## 3\. Nurture Close **Location:** Vancouver, BC Nurture Close builds AI chat and voice assistants that qualify leads and book appointments around the clock, and held a 5.0 Google rating across 18 reviews when we checked in July 2026. If your problem is specifically speed-to-lead, calls and enquiries going cold before a human responds, this is the specialist play. **Good fit if:** lead response time is the bottleneck and you want it fixed with voice and chat AI. **Look elsewhere if:** your bottleneck is anywhere other than lead response. This is a specialist in one workflow, not a shop that will take on your reporting or your onboarding. Its rating also sits on a small review count, so ask for references at your size. ## 4\. Netwit **Location:** Vancouver, BC Netwit builds multi-agent systems it calls an Agentic OS (operating system), aimed at running sales, marketing, CRM, and operations autonomously for clinics, real estate, and law firms. It works out of 666 Burrard Street downtown and reports 1,000+ automations deployed across a group of brands covering voice agents, marketing, and email infrastructure, which makes it the volume operator on this list. It has announced a rebrand to VZU, so check which name you are contracting with. **Good fit if:** you want a bigger agentic deployment and value delivery scale over boutique attention. **Look elsewhere if:** you want founder-level attention on a single workflow, or you need contractual certainty this quarter. A rebrand in progress is a poor moment to sign a multi-year agreement. ## 5\. D&D AI Agency **Location:** Vancouver, BC D&D AI Agency pairs AI automation with AI-assisted web design, SEO, video, and CRM integration for local businesses. Founded by brothers Damon and Dillon Hui and listed on DesignRush, it suits owners who want one small shop handling the website, the marketing, and the automation together. **Status check, September 6, 2026:** ddaiagency.com returned a 404 placeholder page when we rechecked it. The DesignRush listing is the only public profile we could still reach, so confirm the firm is operating before you shortlist it. **Good fit if:** you are a local SMB consolidating digital work with one team, and the firm confirms it is still taking work. **Look elsewhere if:** you need to verify a supplier before you brief it. Its own site was a 404 placeholder when we rechecked, and a directory listing is not evidence that anyone is answering the phone. ![Our own site, cited here as the worked example](https://www.strataigize.com/blog/real/strataigize-home.webp) ## 6\. Integrio Systems **Location:** Vancouver, BC Integrio Systems has built custom software since 2000 and reports 200+ delivered projects, and now focuses on AI applications, intelligent automation, and predictive analytics. It is the closest thing on this list to a traditional enterprise software partner with an AI practice. **Good fit if:** you need enterprise-grade builds with two decades of delivery history behind them. **Look elsewhere if:** you want one workflow automated in weeks. This is a custom-software partner and its delivery structure is sized for larger programs, which is a slow and expensive way to buy a single automation. ### Two firms we removed, and why **A&H Solutions, removed September 13, 2026.** It was ranked sixth here until we rechecked it. The only offices A&H publishes are 10107 Jasper Avenue in Edmonton and 1209 Mountain Road NE in Albuquerque, New Mexico. Vancouver appears on its site as one of roughly seventeen service-area pages, with no local address and no local phone number. That is the exact shape this list says it excludes, so leaving it in place while claiming a local bar would have made the bar meaningless. It may still be a capable development shop. It is not a Vancouver one. **Osellus, removed earlier.** The osellus.com destination returned an Apache test page when checked September 5, 2026. That does not prove the business has closed, but it does not verify a current team, service offer or client list either, so the recommendation came out pending a current primary source. ## How we picked this list Every firm here was checked against its own site or an independent directory in July 2026, and rechecked on September 13, 2026. The bar is a real Vancouver presence and a verifiable AI automation or AI agent service. Programmatic “Vancouver” landing pages from firms with no local operations are excluded, and one entry was removed on that test in the recheck above rather than left in with a caveat. A firm that appears in local search results, AI Automation Systems, was omitted because we could not verify it. Where the September recheck changed what we found, the entry carries a dated status check rather than a quiet edit, so you can see what moved and when. Numbers attributed to a firm are that firm’s own published claim, and where the recheck could not find a figure on the firm’s site we removed it rather than leave it standing. ## FAQs ### How much does an AI automation agency in Vancouver cost? Most local engagements start with a fixed-scope first workflow or audit in the low thousands at smaller shops; our own published entry points are a $7,500 AI Opportunity Audit and a $25,000 to $60,000 fixed pilot build (see our [pricing page](https://www.strataigize.com/pricing/)), with ongoing retainers scaling by the number of automations maintained. Ask any agency for a fixed price on the first workflow and a written success metric; walk away from open-ended hourly discovery. ### What should I automate first? The highest-value repetitive workflow that touches revenue or eats senior time: lead response, reporting, intake, follow-up. Rank the candidates by hours times frequency, the method in [where service businesses should start with AI automation](https://www.strataigize.com/insights/ai-automation-for-service-businesses/). A good agency will find it in one working session; [our AI readiness scorecard](https://www.strataigize.com/tools/ai-readiness/) gives you a head start in ten minutes. ### AI agents or workflow automation, which do I need? Workflow automation moves data between systems on triggers. Agents make judgment calls inside the workflow. Most businesses need automation first and agents where decisions bottleneck; an honest agency will tell you which is which before quoting. ### Do these agencies serve clients outside Vancouver? Every firm on this list works remotely across North America. A Vancouver head office matters most if you want in-person working sessions or local references you can call. ## The next step If the fastest path matters more than the longest vendor list, [book a growth audit](https://www.strataigize.com/audit/) and we will map your highest-value automation in one session, or start with the [AI readiness scorecard](https://www.strataigize.com/tools/ai-readiness/) and see where you stand in ten minutes. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [What an AI Evaluation Actually MeasuresBenchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead.](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[Agent-led growth: get chosen before the first callYour buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist.](https://www.strataigize.com/insights/agent-led-growth/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/best-ai-seo-tools/ Description: Compare 14 AI SEO tools for content, research and AI visibility, including Surfer, Semrush, Profound and Otterly.AI, with pricing references and use cases. Published: 2025-09-18T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-ai-seo-tools.webp) # 14 Best AI SEO Tools in 2026 (and How to Use Them) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 18, 2025 · Updated September 5, 2026 · 14 min read The best AI SEO tools in 2026 cover four jobs: content optimization (Surfer SEO, Clearscope, Frase), research and technical automation (Semrush, Ahrefs), AI writing assistants (Jasper, Copy.ai), and AI search visibility trackers such as Profound and Otterly.AI that show how ChatGPT, Perplexity, and Google AI Overviews cite your brand. Most teams get better results from one tool per job, paired with a clear GEO strategy, than from a stack of overlapping subscriptions. In this article 1. [Buy for a Job, Not a Category](https://www.strataigize.com/insights/best-ai-seo-tools/#buy-for-a-job-not-a-category) 2. [How to Use AI for SEO](https://www.strataigize.com/insights/best-ai-seo-tools/#how-to-use-ai-for-seo) 3. [14 Best AI SEO Tools You Should Use](https://www.strataigize.com/insights/best-ai-seo-tools/#14-best-ai-seo-tools-you-should-use) 4. [What a Visibility Tracker Actually Returns, From Nineteen Weeks of Running One](https://www.strataigize.com/insights/best-ai-seo-tools/#what-a-visibility-tracker-actually-returns-from-nineteen-weeks-of-running-one) 5. [FAQ](https://www.strataigize.com/insights/best-ai-seo-tools/#faq) 6. [Start With the Job, Then Buy the Tool](https://www.strataigize.com/insights/best-ai-seo-tools/#start-with-the-job-then-buy-the-tool) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Buy for a Job, Not a Category AI tools can help with first drafts, search and keyword analysis, and SEO housekeeping such as internal linking and topic clustering. Which job you are hiring a tool for is the first question, because the tools below are specialists wearing similar marketing, and the most common buying mistake in this category is paying for three subscriptions that all do the same one. ## How to Use AI for SEO Here is how to apply AI practically to your SEO strategy: 1. **Research Smarter** Beyond volume data, AI keyword tools uncover _search intent_ and long-tail opportunities. This helps you compete where traditional SEO would overlook. 2. **Create Optimized Content** Tools like Jasper and Surfer can support drafting and topic research. Review their output for accuracy, originality and usefulness; a tool score does not establish search performance. 3. **Automate Technical SEO** AI can scan for broken links, improve site architecture, and flag crawl issues that keep pages out of the index. 4. **Put Predictive Insights to Work** AI models can forecast where performance is heading, which buys you time to act before visibility slips. You get a warning, not a post-mortem. 5. **Optimize for Generative Search** As search shifts to conversational, **artificial intelligence SEO** still depends on useful, accessible pages. Clear answers and linked evidence help readers assess a claim; no special answer format guarantees AI inclusion. Learn more in our [Generative Engine Optimization deep dive](https://www.strataigize.com/insights/what-is-generative-engine-optimization/), or go a level deeper into the mechanism with [how generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/). 6. **Measure Your AI Visibility** Track how often ChatGPT, Perplexity, and Google AI Overviews mention and cite your brand, with a fixed prompt set and repeated checks. The dedicated visibility tools below can collect those observations; our free [GEO visibility checker](https://www.strataigize.com/tools/geo-visibility/) provides a self-assessment and prompts for manual checks. No tool covers the whole job. If you are weighing whether to run this in-house or hire it out, [what AI SEO services include and how to vet an agency](https://www.strataigize.com/insights/ai-seo-services/) sets out the six workstreams a complete scope covers. And if the acronyms in the proposals are the confusing part, our comparison of answer engine optimization (AEO), generative engine optimization (GEO), and classic SEO [sorts out which of the three you are actually buying](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). Combine these approaches and you protect the visibility you have while search itself turns AI-first. ## 14 Best AI SEO Tools You Should Use We checked the vendors’ public pricing pages on September 5, 2026. The prices below distinguish monthly subscriptions from monthly equivalents that require annual payment. These are published offers in US dollars, before any applicable tax; they are not performance rankings from a controlled tool comparison. | Tool | Pricing\* | Best Use Case | | --- | --- | --- | | Surfer SEO | Discovery $49/mo, billed yearly | On-page optimization with natural language processing (NLP) scoring | | Clearscope | Essentials $129/mo | Refreshing older blogs with semantic coverage | | Jasper | From ~$59/mo (annual) | Scaling product descriptions and FAQs | | Copy.ai | Chat $29/mo; $24/mo billed yearly | Meta descriptions and short-form SEO copy | | MarketMuse | Free plan; paid plans by quote | Content strategy and cluster planning | | Frase | From ~$49/mo | FAQ-rich, intent-based content | | Semrush | SEO $139/mo; SEO + AI Starter $199/mo | Competitor analysis and keyword clustering | | Ahrefs | Lite $129/mo | Backlink analysis and prioritization | | RankIQ | Advertised RankIQ + Aided offer $49/mo | Low-competition blog topics | | Scalenut | Starter $59/mo | Topic clustering and hubs | | Profound | Starter $99/mo, billed yearly | Enterprise AI search visibility | | Otterly.AI | From $29/mo | Affordable AI search monitoring | | ChatGPT | Free; Plus $20/mo | Schema markup and content workflows | | Google Gemini | Free; Google AI Pro $19.99/mo | Generative Engine Optimization experiments | \*Pricing checked September 5, 2026. Confirm billing period, usage limits and offer terms on each vendor’s linked pricing page before subscribing. ### 1\. Surfer SEO - Content + AI for On-Page Wins **Pricing:** Discovery is advertised at $49/month billed yearly. Higher plans and AI visibility features have separate allowances and prices; compare them on [Surfer’s pricing page](https://surferseo.com/pricing/). Surfer combines NLP algorithms with content optimization. Enter a keyword and it benchmarks your draft against top-performing pages. Its AI-driven recommendations help you cover semantic gaps. **Best use case:** Writing long-form blogs optimized for **artificial intelligence search engine optimization** queries. **What I Like:** The Content Editor with NLP support has been especially useful, as I’ve found that Surfer helps me spot semantic gaps I might otherwise miss, nudging me to include related phrases and entities so my articles come out context-rich rather than keyword-stuffed. AI-generated drafts can give an editor a starting point. Verify the claims and sources before treating a faster draft as finished work. I also appreciate the intuitive UI; navigating between SERP analysis, content auditing, and optimization feels smooth, and as someone managing multiple client sites, having consistent workflows is a real advantage. That said, there are downsides: sometimes the tool encourages copying structural patterns too closely, which risks making the writing feel repetitive, and the costs can ramp up quickly at scale. ### 2\. Clearscope - Semantic SEO at Scale Clearscope scans top-ranking content and generates semantic recommendations. Its strength lies in making sure your content matches user intent. **Pricing**: Essentials is $129/month and Business is $399/month, with Enterprise by quote. See [Clearscope’s pricing page](https://www.clearscope.io/pricing). **What I Like**: I like how Clearscope takes the guesswork out of semantic coverage. When I refresh older blogs, it quickly shows me which terms I’ve overlooked. It’s like having a coach who reminds me, “Here’s what your audience expects to see.” The content scores also give me confidence before hitting publish. **Best use case:** Refreshing older blogs that are losing visibility. ### 3\. Jasper - AI Writing Assistant Jasper speeds up content production by generating human-like text aligned with SEO goals. You can feed it brand voice, tone, and SERP insights. **Pricing**: The Pro plan is $69/month, or $59/month billed annually, as of 2026. There is no free plan, just a 7-day trial, and business plans are custom-quoted. See [Jasper’s pricing page](https://www.jasper.ai/pricing). **What I Like**: Jasper feels like having a brainstorming partner. I like using it for first drafts because it adapts to brand voice better than most AI tools I’ve tried. It doesn’t eliminate editing, but it cuts the intimidation of a blank page. For product descriptions, it saves me hours. **Best use case:** Scaling product descriptions and FAQ pages. ### 4\. Copy.ai - Rapid Content Prototyping Copy.ai is useful for brainstorming outlines, ad copy, and quick SEO snippets. It has repositioned itself as a broader go-to-market AI platform, but the core copy tools remain. **Pricing**: Chat is $29/month or $24/month billed as $288 yearly. Workflow and enterprise offerings are separate. The current page does not substantiate the old 2,000-word free plan we previously listed. See [Copy.ai’s pricing page](https://www.copy.ai/prices). **What I Like**: I love how lightweight Copy.ai feels. It’s fast, simple, and great for those little SEO tasks, like meta descriptions or ad copy, that eat up time. For me, it’s less about writing entire articles and more about rapid-fire ideation. **Best use case:** Meta descriptions and short-form SEO copy. ### 5\. MarketMuse - AI Content Strategy Beyond optimizing individual posts, MarketMuse helps shape your whole content strategy. **Pricing**: The Free plan includes one user and 10 queries per month. Paid Optimize, Research and Strategy plans require a sales conversation; the current page does not publish their prices. See [MarketMuse’s pricing page](https://www.marketmuse.com/pricing/). **What I Like**: MarketMuse helps me see the big picture. I like how it suggests content clusters and shows me where my site has gaps. When I’m planning quarterly strategies, it gives me data-driven confidence about where to invest resources. **Best use case:** Identifying clusters around high-value keywords like _AI and SEO_. ### 6\. Frase - Answer Engine Optimization Frase analyzes search queries and automates FAQ-rich, intent-based content. **Pricing**: Starter is $49/month or $39/month billed annually, with a free trial. See [Frase’s pricing page](https://www.frase.io/pricing). **What I Like**: I like that Frase is built around user intent. When I use it, I feel like I’m building content that answers questions directly rather than just stuffing in keywords. It’s especially handy for capturing “People Also Ask” queries. **Best use case:** Capturing voice search traffic and “People Also Ask” queries. ### 7\. Semrush - Competitive AI Insights Semrush remains the closest thing to an all-in-one SEO platform, and its AI layer has grown fast: Copilot surfaces automated recommendations across your projects, ContentShake AI drafts optimized articles, and its newer AI toolkit tracks how your brand shows up inside AI-generated answers. **Pricing**: The SEO package is $139/month, or $117.33/month billed annually. Starter, combining SEO and AI visibility, is $199/month, or $165.17/month billed annually. Check which toolkit is included on [Semrush’s pricing page](https://www.semrush.com/prices/). **What I Like**: I like that I can go from keyword clustering to competitor gap analysis to rank tracking without switching tools. Copilot’s AI recommendations save me a weekly review session, and the AI visibility reporting lets me show clients how they appear in ChatGPT and Google AI Overviews, not just the classic SERPs. **Best use case:** Competitor analysis and keyword clustering in one platform. ### 8\. Ahrefs - AI-Enhanced Link Analysis Ahrefs’ link data now integrates AI recommendations to help prioritize backlink outreach, and its Brand Radar add-on extends the platform into AI visibility, tracking brand mentions in AI Overviews and chat assistants. **Pricing**: Starts at $129/month for Lite as of 2026, with Standard at $249/month; see [Ahrefs’ pricing page](https://ahrefs.com/pricing). **What I Like**: I’ve always trusted Ahrefs for backlink intelligence. What I like now is how AI prioritizes opportunities. Instead of staring at endless lists of domains, I can zero in on the ones that matter. **Best use case:** Finding hidden authority-building opportunities. ### 9\. RankIQ - AI for Bloggers Built for bloggers, RankIQ uses AI to suggest topics with low competition but high potential. **Pricing**: The site advertises a $49/month offer combining RankIQ and Aided Unlimited. Treat that as an offer with its own terms, rather than a permanent price for the old Pro and Agency tiers. See [RankIQ’s site](https://www.rankiq.com/). **What I Like**: I like RankIQ because it feels built for real people, not just SEO pros. Its keyword library is great for discovering “hidden gem” topics. I’ve seen traffic gains just by updating older posts with its recommendations. **Best use case:** Solo creators or small businesses. ### 10\. Scalenut - AI Topic Clustering Scalenut generates content hubs around strategic keyword clusters, aligning with **artificial intelligence SEO** practices. **Pricing**: Starter is $59/month on monthly billing, with a 7-day free trial, verified September 5, 2026. Annual offers vary; see [Scalenut’s pricing page](https://www.scalenut.com/pricing). **What I Like**: I like Scalenut because it makes building content hubs less overwhelming. I’ve used it to organize entire clusters, and it’s satisfying to see everything mapped out clearly. It’s especially powerful for quickly building topical authority. **Best use case:** Building topical authority fast. ### 11\. Profound - Enterprise AI Search Visibility Profound defines the newest category on this list. It tracks how ChatGPT, Perplexity, Google AI Overviews, and other answer engines describe, mention, and cite your brand, then shows which sources power those answers so you know exactly what to optimize. **Pricing**: Starter is $99/month billed yearly and tracks ChatGPT. Growth is $399/month billed yearly; Enterprise is custom-priced. Compare engine coverage and prompt allowances on [Profound’s pricing page](https://www.tryprofound.com/pricing). **What I Like**: Profound answers the question every client now asks: “What does ChatGPT say about us?” Seeing which citations drive AI answers about a brand turns generative engine optimization from guesswork into a prioritized to-do list. **Best use case:** Enterprise brands running a serious GEO program. ### 12\. Otterly.AI - Affordable AI Search Monitoring Otterly.AI monitors your target prompts across ChatGPT, Perplexity, and Google AI Overviews, tracking brand mentions, link citations, and sentiment over time. It is one of the most affordable entry points into AI search monitoring. **Pricing**: Lite is $29/month or $25/month billed annually; Standard and Premium have larger prompt allowances. See [Otterly.AI’s pricing page](https://otterly.ai/pricing). **What I Like**: I like that Otterly works like rank tracking for AI answers: pick the prompts that matter to your business, then watch weekly whether you are cited, who gets cited instead, and where the answers source their claims. **Best use case:** Small and mid-size teams starting AI visibility tracking. ### 13\. ChatGPT - Custom SEO Workflows With the right prompts, ChatGPT becomes your personal **AI search engine optimization** analyst. OpenAI retired the old plugin system back in 2024, and its replacements are stronger: custom GPTs for repeatable SEO workflows, built-in web search, and deep research for competitive analysis. **Pricing**: A free tier is available. ChatGPT Plus is $20/month, and Pro starts at $100/month with higher usage options. See [OpenAI’s pricing page](https://openai.com/chatgpt/pricing/). **What I Like**: What I enjoy most is the flexibility. I’ve used custom GPTs for everything from internal linking audits to competitive briefs, and deep research to summarize who currently owns a SERP. It feels like having a customizable assistant who adapts to whatever SEO problem I’m tackling that day. **Best use case:** Data summaries, briefs, and content workflows. For repeatable workflows, test prompts against examples of acceptable output and recheck the results after model changes. ### 14\. Google Gemini - Optimizing for AI-First Search Google has pushed AI into the heart of search: AI Overviews now sit on top of a huge share of queries, and AI Mode offers a fully conversational search experience. The Gemini app and Google Search are different products. Use each as its own observation surface; an answer in Gemini does not prove inclusion in AI Overviews or AI Mode. **Pricing**: The Gemini app has a free tier; the Google AI Pro plan runs about $19.99/month as of 2026, with an Ultra tier for heavy use. See [Google’s plan page](https://one.google.com/about/google-ai-plans/). **What I Like**: I like Gemini because it shows me where Google search is heading. Running client queries through Gemini and AI Mode forces me to think about entity coverage and question-first structure, not just where a blue link ranks today. **Best use case:** Experimenting with Generative Engine Optimization strategies. ## What a Visibility Tracker Actually Returns, From Nineteen Weeks of Running One Step 6 above tells you to measure AI visibility with a fixed prompt set and repeated checks. We do, so here is what that produces, because no vendor page will show you this part. We run a fixed set of 23 prompts weekly against strataigize.com through Mangools’ AI Search Watcher, United States, English, and have done since 19 May 2026. Across the six weekly observations from 18 August to 12 September 2026 the tool reported these visibility scores: 12.7, 13.2, 17.8, 19.6, 18.1, 15.3. Mean cited position over the same weeks moved between 2.0 and 5.1. **Read that sequence again, because it is the finding.** The site did not change character between 18 August and 1 September, and the score moved almost seven points. It then gave back four. Any single weekly reading from a tool in this category carries several points of noise, which means a week-on-week move is not a result and a month-on-month move is barely one. If you buy one of these and report the first number you get to a client or a board, you will eventually have to explain a drop that never happened. Two other things the run taught us that the category pages do not say: - **The prompt set is the instrument, and you are building it.** Our 23 prompts are the questions a buyer actually types, from “What are the best generative engine optimization agencies?” to “Is there a free tool to test if a website is mobile friendly now that Google retired its test?”. Change the set and you change the score, so a score is only comparable to itself. There is no industry baseline to benchmark against, whatever the marketing implies. - **Location is a hard split, not a filter.** We run a second monitor for Canada because the same prompts return materially different answers by market, and averaging the two would hide the thing you are trying to see. None of this makes the category useless. Repeated, same-instrument observation is the only way to see a trend at all, and the trend is what you act on. It does mean the honest unit of measurement is a multi-week direction, not a weekly number, and that is the standard we hold our own reporting to. For the underlying method rather than the tool, we publish our own citation baseline separately: 25 runs per prompt, 750 answers per pull across ChatGPT and Perplexity, with a Wilson interval on every rate. The unbranded number in that baseline is 7 of 600, which is the work ahead rather than a win, and it is on the page because a buyer choosing a partner should see the measurement run on us first. ## FAQ ### What is the best AI SEO tool in 2026? There is no single winner: Surfer SEO or Clearscope for content optimization, Semrush or Ahrefs for research at scale, and Profound or Otterly.AI if the goal is visibility inside AI answers. Start from the job you need done, then pick one tool per job. ### What are AI search visibility tools? They track how AI assistants and answer engines such as ChatGPT, Perplexity, and Google AI Overviews mention, cite, and describe your brand. Traditional rank trackers cannot see inside those answers, which is why this category grew so fast through 2025 and 2026. ### Do AI SEO tools replace an SEO strategy? No. They accelerate execution: research, drafting, optimization, and measurement. Positioning, topical authority, and technical foundations still decide whether search engines and AI answers trust your site. ### How is GEO different from traditional SEO? SEO optimizes for ranked lists of links; generative engine optimization (GEO) optimizes for being cited and recommended inside AI-generated answers. The two overlap heavily, and strong SEO fundamentals remain the base layer for GEO. ## Start With the Job, Then Buy the Tool **Artificial intelligence SEO** accelerates execution and keeps you current with how search works; it does not replace a strategy. Name the job first. The subscription is the easy part. To learn how these tools fit into a bigger picture, explore our [Generative Engine Optimization guide](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). And if you’re ready to implement it, our [Generative Engine Optimization service](https://www.strataigize.com/generative-engine-optimization/) can get you there faster. If you’d rather start by seeing where you stand, run your brand through our free [GEO visibility checker](https://www.strataigize.com/tools/geo-visibility/) for a self-assessment and a prompt pack you can use to check answers manually. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [Does Google Penalize AI Content? What the Sources SayGoogle permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach.](https://www.strataigize.com/insights/does-google-penalize-ai-content/)[What Is Generative Engine Optimization (GEO)?What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately.](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[AEO vs GEO vs SEO: What Is the Difference in 2026?AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/best-aso-tools/ Description: The right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork. Published: 2025-06-29T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-aso-tools.webp) # The Best ASO Tools to Grow Your App By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published June 29, 2025 · Updated September 5, 2026 · 12 min read The best ASO tools in 2026 are AppTweak for keyword research and competitive intelligence (Essential $99 monthly or $79/month billed yearly), Sensor Tower for market data now that it has absorbed data.ai, App Radar by SplitMetrics for beginner-friendly optimization, Astro for indie iOS developers, and AppFollow for review management. Pair one keyword platform with a creative testing tool and a review monitor, then judge every tool by the organic installs it actually drives. In this article 1. [Top ASO Tools for 2026](https://www.strataigize.com/insights/best-aso-tools/#top-aso-tools-for-2026) 2. [Built-In App Store Platforms](https://www.strataigize.com/insights/best-aso-tools/#built-in-app-store-platforms) 3. [Keyword & Competitor Tools](https://www.strataigize.com/insights/best-aso-tools/#keyword--competitor-tools) 4. [Visual Testing Tools](https://www.strataigize.com/insights/best-aso-tools/#visual-testing-tools) 5. [Review & Sentiment Tools](https://www.strataigize.com/insights/best-aso-tools/#review--sentiment-tools) 6. [Analytics & Attribution Tools](https://www.strataigize.com/insights/best-aso-tools/#analytics--attribution-tools) 7. [The Features That Separate a Professional Tool From a Rank Tracker](https://www.strataigize.com/insights/best-aso-tools/#the-features-that-separate-a-professional-tool-from-a-rank-tracker) 8. [Choosing the Right ASO Tool for Your Business](https://www.strataigize.com/insights/best-aso-tools/#choosing-the-right-aso-tool-for-your-business) 9. [Integration Strategies: Connecting ASO Tools with Your Marketing Stack](https://www.strataigize.com/insights/best-aso-tools/#integration-strategies-connecting-aso-tools-with-your-marketing-stack) 10. [Common ASO Tool Mistakes to Avoid](https://www.strataigize.com/insights/best-aso-tools/#common-aso-tool-mistakes-to-avoid) 11. [ASO Tool ROI: Measuring Success in 2026](https://www.strataigize.com/insights/best-aso-tools/#aso-tool-roi-measuring-success-in-2026) 12. [Specialized ASO Tools for Specific Use Cases](https://www.strataigize.com/insights/best-aso-tools/#specialized-aso-tools-for-specific-use-cases) 13. [The Future of ASO: Emerging Trends and Technologies](https://www.strataigize.com/insights/best-aso-tools/#the-future-of-aso-emerging-trends-and-technologies) 14. [The Tool Is a Multiplier, Not the Strategy](https://www.strataigize.com/insights/best-aso-tools/#the-tool-is-a-multiplier-not-the-strategy) 15. [Frequently Asked Questions](https://www.strataigize.com/insights/best-aso-tools/#frequently-asked-questions) 16. [Where to Go Next](https://www.strataigize.com/insights/best-aso-tools/#where-to-go-next) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Top ASO Tools for 2026 App store optimization (ASO) tools earn their keep on one number: organic installs. Everything else supports that number. Judge the shortlist below on that basis, and buy the smallest set that covers keywords, creative, and reviews. That is the baseline. Buy only what you will use. Start with the built-in store tools. ![App Store Connect, the built-in platform every ASO stack starts with](https://www.strataigize.com/blog/real/asc-connect.webp) **App Radar (by SplitMetrics)**, Excellent for beginners: intuitive interface, metadata tools, and AI-assisted optimization. [SplitMetrics acquired App Radar](https://splitmetrics.com/blog/splitmetrics-acquires-app-radar/) in late 2023, and it still operates under the App Radar name as of 2026. **Apptopia**, Forecasts business-critical KPIs, tracks ad intelligence, and provides demographic insights. **ASOdesk**, A full ASO ecosystem covering app promotion, review management, and analytics. **Astro**, Simple yet powerful, backed by Apple Search Ads popularity data. A native Mac app for iOS developers, [sold as a flat $108 per year](https://tryastro.app/) as of 2026. **Sensor Tower**, Popular for precise keyword rankings and market analytics across both app stores. It [acquired data.ai (formerly App Annie) in March 2024](https://sensortower.com/blog/data-ai-joins-sensor-tower) and absorbed its data into one platform. | Tool | Best For | Key Strength | | --- | --- | --- | | AppTweak | Agencies & pros | Atlas AI research, multi-country tracking ($99 monthly or $79/mo billed yearly, checked September 5, 2026) | | Sensor Tower | Enterprise teams | Market intelligence, now includes data.ai | | App Radar (SplitMetrics) | Beginners | Guided ASO plus Apple Ads automation | | ASOdesk | Growth teams | Full ASO + review management suite | | Astro | Indie iOS developers | Apple Search Ads data at a flat $108/year | | AppFollow | Support & ASO teams | Review management and alerts | ## Built-In App Store Platforms Here’s where most people start: ### 1\. App Store Connect (Apple) Apple’s dashboard lets you: - Track impressions, page views, and downloads - Run A/B tests with Product Page Optimization - See how conversion rates vary by country, source, or device ### 2\. Google Play Console (Android) For Android apps, this is your go-to. You can: - Track keyword performance - Create custom listings for different regions - Monitor stability with Android Vitals Google Play’s Store Listing Experiments let you A/B test icons, screenshots, and descriptions directly in the console. Start there. [Google’s documentation](https://support.google.com/googleplay/android-developer/answer/12053285) walks through running them with proper confidence thresholds. ## Keyword & Competitor Tools Keywords come first. Competitors matter next. ### 3\. AppTweak Used by big names like Activision, Bumble, and Canva. You’ll get: - Keyword difficulty, search volume, and Atlas AI relevancy insights - Competitor metadata comparisons - Market intelligence for different countries [Essential is $99 on monthly billing or $79/month billed yearly](https://www.apptweak.com/en/pricing), checked September 5, 2026. For the full plan breakdown, read our [AppTweak overview](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/). ### 4\. Sensor Tower Great for enterprise-level insights, especially since it [absorbed data.ai (formerly App Annie) in 2024](https://sensortower.com/blog/data-ai-joins-sensor-tower): - App visibility scores - Top chart tracking - Store intelligence by industry You might be interested: [SensorTower vs AppsFlyer](https://www.strataigize.com/insights/sensortower-vs-appsflyer/) ### 5\. App Radar (by SplitMetrics) ASO meets user acquisition here, with SplitMetrics pairing it alongside its Apple Ads automation platform: - Live keyword rankings - Alerts for sudden performance changes - Integrates with Apple Search Ads ### 6\. Mobile Action Popular with app marketing companies. You get: - Suggested keyword lists - Competitor strategy snapshots - Store visibility graphs For a free starting point before committing to paid platforms, Answer The Public visualizes hundreds of real search queries from a single keyword, a useful first pass for discovering what your future users are asking. ![Google Play Console, the Android side of the built-in ASO tooling](https://www.strataigize.com/blog/real/play-console.webp) ## Visual Testing Tools Creative assets can make or break your install rate. ### 7\. SplitMetrics One of the first tools for testing app store visuals: - Multivariate A/B testing - User behavior heatmaps - Pre-launch experiments ### A historical listing to check: Storemaven / Mavens [Zynga acquired Storemaven in September 2022](https://www.zynga.com/blog/zynga-completes-acquisition-of-mobile-growth-platform-storemaven/). A [G2 seller profile](https://www.g2.com/sellers/mavens-formerly-storemaven) remains online, but that alone does not establish a current standalone product you can purchase. We could not verify a current public offer. For a new test, compare SplitMetrics Optimize with Apple’s Product Page Optimization and Google Play’s store listing experiments. See our [updated comparison](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/) for the historical context. ## Review & Sentiment Tools Ratings and reviews matter for ASO. These help you stay on top of it: ### 9\. AppFollow - Monitor and respond to reviews across different countries - Sentiment analysis dashboard - Slack and CRM integrations ### 10\. Appbot - AI groups reviews by theme (bugs, design issues, etc.) - Flags emerging problems fast - Shows how review scores impact your ASO ## Analytics & Attribution Tools Know your numbers and your market. ### 11\. Appfigures Data.ai (formerly App Annie) no longer exists as a standalone product: [Sensor Tower absorbed it in 2024](https://sensortower.com/blog/data-ai-joins-sensor-tower). For affordable app analytics, Appfigures fills that slot: - Track rankings, downloads, and revenue across both stores - Monitor reviews and set performance alerts ### 12\. Adjust / Branch - Track your ad campaign performance - Deep linking analytics - Cross-channel lifetime value insights ![AppTweak's keyword research tooling](https://www.strataigize.com/blog/real/apptweak-keywords.webp) ## The Features That Separate a Professional Tool From a Rank Tracker Three capabilities matter in 2026. Start with intent-aware keyword analytics. Volume without intent classification fills your shortlist with terms you will never win. Competitor monitoring matters too. A rival’s metadata change or creative refresh should reach you as an alert, not as a surprise in next month’s numbers. Review sentiment is the third. Apps taking in thousands of reviews a month cannot read them by hand, and [Google’s ratings guidance](https://play.google.com/console/about/ratings/) links review analysis and replies to stronger ratings. A tool missing any of the three is a rank tracker with a dashboard. ## Choosing the Right ASO Tool for Your Business The selection process should align with your app’s current stage, growth goals, and team capabilities: ### For Solo Developers ($0-500 monthly budget) Primary Need: Keyword research and basic rank tracking Recommended: Appfigures, ASO World, or Astro (a flat $108 per year) Focus Areas: Keyword difficulty assessment and competitor keyword identification ### For Growing Startups ($500-2,000 monthly budget) Primary Need: Comprehensive optimization and testing capabilities Recommended: Sensor Tower or Mobile Action Focus Areas: A/B testing store listings and organic user acquisition scaling ### For Established Apps ($2,000+ monthly budget) Primary Need: Advanced analytics and competitive intelligence Recommended: Sensor Tower (which now includes data.ai) or custom tool combinations Focus Areas: Market expansion and category dominance strategies Teegan Johnson, Co-Founder & CGO at Strataigize, emphasizes the importance of tool selection: “The right ASO tool should feel like an extension of your growth team, not another dashboard to check. We often see clients get better results with mid-tier tools they use consistently than expensive platforms they only check monthly.” ## Integration Strategies: Connecting ASO Tools with Your Marketing Stack ASO results depend on your optimization tools and your wider marketing stack actually talking to each other. Most do not. Three connections carry the weight: ### CRM Integration Connecting ASO performance data with customer relationship management systems provides crucial insights into user quality and lifetime value attribution. For a deeper breakdown, see [mobile app user acquisition guide](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/). ### Analytics Platform Synchronization Tools like Google Analytics 4 and Firebase should receive ASO data to enable full-funnel attribution modeling from keyword impression to user retention. ### Marketing Automation Workflows Advanced teams integrate ASO insights into marketing automation platforms to trigger campaigns based on keyword ranking changes or competitor actions. ## Common ASO Tool Mistakes to Avoid The pitfalls below are the ones we keep meeting in client accounts: ### Over-Reliance on Keyword Volume Data Many teams chase high-volume keywords alone. Intent and competition get ignored, and the shortlist fills up with terms the app will never win. The most successful apps often rank for hundreds of long-tail keywords that collectively drive more qualified installs than single high-volume terms. ### Ignoring Localization Opportunities Apps that only optimize for English-language markets leave their largest untapped audiences on the table. Localized listings convert measurably better: apps localized across ten or more markets see 35 to 50% higher conversion than single-market apps, with localized screenshots alone adding 5 to 15%, per [Appalize’s 2026 benchmarks](https://www.appalize.com/cs/blog/mobile-trends/aso-trends-and-benchmarks-2026-what-the-data-shows). ### Tool Fragmentation Without Integration Using multiple specialized tools without connecting their data creates blind spots and inefficiencies. ### How We Run the Stack Ourselves The team at Strataigize Marketing, one of the [top app marketing agencies in Canada](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/), shares their go-to setup: _“For mobile games, it’s all about timing, creative testing, and smart keyword choices,”_ they shared. _“We focus on every part of the funnel, from getting players to notice the game, to actually hitting download, to keeping them coming back.”_ Our own working stack: AppTweak for keyword and competitor intelligence, the stores’ native A/B testing for creative, and a review monitor wired into Slack. For what that looks like against published numbers, [the Kleo engagement](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) rebuilt one listing’s words and visuals and lifted downloads 127% in 30 days. You can use our [ASO audit tool](https://www.strataigize.com/tools/aso-audit/) to assess what your app listing is missing. ![SplitMetrics Optimize, the store-page A/B testing product](https://www.strataigize.com/blog/real/splitmetrics-optimize.webp) ## ASO Tool ROI: Measuring Success in 2026 Measure the tool on the same number you measure the channel on. The primary read is organic install attribution: which keyword and listing changes drove actual downloads, not just ranking movement. Behind it sit ranking velocity on your target terms (metadata changes typically show movement within a few weeks) and store-listing conversion, where the stores’ own A/B tests tell you which elements earn the install. The advanced reads, once those are in place: whether ASO-acquired users retain and monetize differently from paid ones, how your organic visibility moves against the category leaders, and how a change in one store echoes in the other. “Success requires choosing tools that align with your app’s specific growth stage and monetization model,” notes Ian McGavin, Co-Founder & CMO of Strataigize. ## Specialized ASO Tools for Specific Use Cases Beyond comprehensive platforms, several specialized tools excel in narrow applications: ### For Gaming Apps: GameRefinery Gaming apps have unique ASO requirements around seasonal events, character updates, and genre-specific keywords. GameRefinery provides gaming-focused competitive intelligence that general ASO tools miss. - Understanding successful game mechanics across top titles - Monitoring competitor special events and seasonal campaigns - In-app purchase strategies and pricing analysis ### For E-commerce Apps: Yotpo Reviews Intelligence E-commerce apps need deep review analysis to understand product-specific feedback and shopping intent keywords. - Extracting specific product feedback from app reviews - Identifying commercial keywords that drive purchases - Understanding peak shopping periods and keyword demand ### For B2B SaaS Apps: Apptopia Enterprise B2B apps require different keyword strategies and competitive analysis focused on decision-maker search behavior rather than consumer trends. For execution support on the paid side of that motion, see [who should run Apple Search Ads](https://www.strataigize.com/insights/who-should-run-apple-search-ads/). ## The Future of ASO: Emerging Trends and Technologies The near-term shift that matters is AI-answer discovery: assistants now recommend apps inside generated answers, and the ASO vendors are racing to track it (AppTweak’s AI Visibility reporting is the first mover covered in our [AppTweak review](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/)). Privacy is the other durable force: tools keep moving toward aggregate and store-side data that needs no personal identifiers, which is why store-native A/B testing and first-party analytics keep gaining weight in every serious stack. ![AppFollow, a review and sentiment tool for ASO](https://www.strataigize.com/blog/real/appfollow.webp) ## The Tool Is a Multiplier, Not the Strategy ASO tooling in 2026 is good enough that the tool is rarely what holds an app back. The work is. For app founders and marketing teams the buying list is short: AI-assisted keyword research, competitive intelligence you will read, and a platform that connects to the marketing stack you already run. Success takes more than tool selection. The apps that hold the top of organic search pair good tools with people who know what to change, and with the discipline to keep changing it. With a broad platform like Sensor Tower or a narrower one like ASO World, what separates the results is whether anyone acts on the data every week. ASO tools are multipliers, not magic. They make a well-planned optimization effort go further, and they tell you when app store algorithms or your competitors have moved. They will not write the plan for you. [Strataigize](https://www.strataigize.com/) has helped app founders and SaaS brands across Canada, the US, and Australia drive measurable growth through data-driven mobile marketing, ASO, and paid acquisition strategies. Our team combines expertise in app store optimization with access to enterprise-level ASO tools to deliver increased organic visibility, higher-quality user acquisition, and sustainable revenue growth. [The case studies](https://www.strataigize.com/case-studies/) show the published numbers, page by page, or book a strategy call to discuss your specific ASO goals. For the strategy side of the same job, see our [app store optimization service](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/). ## Frequently Asked Questions ### What’s the minimum monthly budget needed for effective ASO tools in 2026? AppTweak’s Essential plan is [$99 on monthly billing or $79/month billed yearly](https://www.apptweak.com/en/pricing), while [Astro](https://tryastro.app/) is $108 per year. AppTweak Grow and Grow Plus cost $359 and $659 on monthly billing. Sensor Tower requires a quote and should not be assigned the same price band. Start with the built-in store tools, then pay for the specific keyword, testing or review workload you cannot cover with them. ### How long does it take to see results from ASO tool implementation? Most apps see initial keyword ranking improvements within 2-4 weeks of implementing ASO tool recommendations. However, meaningful organic install growth typically requires 6-8 weeks as app store algorithms need time to recognize and reward optimization changes. Apps with strong existing foundations may see faster results, while new apps often require 3-4 months to build sufficient authority for competitive keyword rankings. For a deeper breakdown, see [app store optimization services guide](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/). ### Should I hire an ASO agency or use tools internally? This depends on your team’s expertise and available time. Tools alone provide data and insights, but interpreting that data and executing optimization strategies requires specialized knowledge. Many successful apps use a hybrid approach: internal teams handle day-to-day monitoring while ASO agencies manage strategy and complex optimizations. If your team lacks ASO experience or is already stretched thin, working with an ASO agency often delivers better ROI than tool subscriptions alone. ### How do I measure the ROI of ASO tool investments? Track three primary metrics: organic install attribution (which optimizations drive actual downloads), keyword ranking improvements for target terms, and conversion rate changes in your app store listings. Then price the result the simple way: compare what an organic install effectively costs you (tool plus time) against what you pay for the same install through ads. When the organic number is a fraction of the paid one, the subscription has justified itself, and that comparison is one your finance team will accept without an asterisk. ### What’s the difference between ASO tools and ASO agencies? ASO tools provide data, insights, and optimization recommendations, but require internal expertise to interpret and implement effectively. ASO agencies combine tool access with strategic expertise, hands-on optimization, and ongoing campaign management. Tools are more cost-effective for experienced teams, while agencies provide better results for companies lacking internal ASO knowledge or bandwidth. Many apps benefit from a hybrid approach using both tools and agency expertise. ### How do ASO tools handle iOS vs Android optimization differences? The best ASO tools recognize that iOS App Store and Google Play have different ranking algorithms, keyword limits, and user behaviors. Leading platforms like Sensor Tower and AppTweak provide platform-specific recommendations for keyword density, character limits, and creative optimization. iOS typically requires more focus on exact keyword matches, while Google Play allows for more semantic keyword variations and longer descriptions. Choose tools that provide separate optimization strategies for each platform rather than generic recommendations. Learn how these tools fit into a full ASO strategy in our [ultimate ASO guide](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/). ## Where to Go Next - The plan-level breakdown of the tool we shortlist most: [AppTweak pricing and plans](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/) - The market-intelligence side of the stack: [app intelligence tools in 2026](https://www.strataigize.com/insights/app-intelligence-tools-guide/) - How to test the creative these tools point you at: [the ASO creative testing playbook](https://www.strataigize.com/insights/aso-creative-testing-playbook/) - The service behind the tooling: [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/)[Integrating AppsFlyer for Campaign Optimization: The GuideStep-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips.](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/)[The Costs of Mobile App Install and Event-Based CampaignsWhat mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips.](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/ Description: The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage. Published: 2026-07-10T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-generative-engine-optimization-agencies.webp) # 7 Best Generative Engine Optimization (GEO) Agencies 2026 By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 10, 2026 · Updated September 13, 2026 · 11 min read The best GEO agency for you depends on your stage and stack. Strataigize (revenue-first, strongest for mobile apps, SaaS, and service businesses), Directive (B2B enterprise), WebFX (enterprise scale via OmniSEO), Optimist (content-led CORE framework), Silverback Strategies (performance-marketing DNA), Minuttia (adaptive content), and Crackle PR (PR-led citations) lead the category in 2026. Judge any GEO agency on three things: proof of their own AI visibility, a measurement methodology, and citations they can show you, not promise you. In this article 1. [The 2026 shortlist, compared](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#the-2026-shortlist-compared) 2. [How we judged this list](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#how-we-judged-this-list) 3. [The list](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#the-list) 4. [What the vocabulary means](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#what-the-vocabulary-means) 5. [What GEO costs in 2026](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#what-geo-costs-in-2026) 6. [How to choose](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#how-to-choose) 7. [FAQ](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/#faq) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Buyers have moved. A growing share of product and service discovery now starts inside ChatGPT, Perplexity, Gemini, and Google AI Mode instead of a page of blue links. Generative Engine Optimization (GEO) is the discipline of getting your brand named and cited inside those answers. Hiring for it is hard because the category is young, the methodologies vary wildly, and every agency claims they invented it. Below is who is good at what. Every entry names the buyer it is wrong for, ours included. ## The 2026 shortlist, compared Pricing cells are what each agency publishes on its own site, checked August 3, 2026. “None published” means we looked and found no public figure. The proof column is each agency’s own published claim, linked in the profiles below. | Agency | Focus | Published pricing | A number they publish | Best fit | | --- | --- | --- | --- | --- | | Strataigize (that’s us) | GEO inside a revenue system: rank, original data, earned mentions, measurement | GEO: US$5,000 to US$12,000/month ([published range](https://www.strataigize.com/pricing/)) | Dec 2025: 117 Semrush citations; ChatGPT 38 to 474 sessions ([case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)) | [Mobile apps](https://www.strataigize.com/industries/mobile-apps/), [SaaS](https://www.strataigize.com/industries/saas/), [service businesses](https://www.strataigize.com/industries/service-businesses/) | | [Directive](https://directiveconsulting.com/services/generative-engine-optimization-agency/) | B2B GEO, 100+ strategists, running since 2013 | None published | Client went from no presence in large language models (LLMs) to a dominant one on its core terms in 9 months, demo bookings 20% over forecast | Enterprise B2B SaaS with demand gen in place | | [WebFX](https://www.webfx.com/seo/services/ai-search-optimization/) | Enterprise GEO on the OmniSEO platform, 750 staff | From $3,000/mo, tiers to $68,250/mo | Reports $10B+ client revenue driven across 30 years | Large orgs that need scale and reporting | | [Optimist](https://www.yesoptimist.com/) | Content-led, built on their Complete Organic Revenue Engine (CORE) framework, founded 2016 | $7,500 roadmap, retainers from $3,000/mo | 49x referral revenue growth from large language models in 14 months for one client | B2B running on long-form content | | [Silverback Strategies](https://www.silverbackstrategies.com/) | Performance marketing for mid-sized companies | None published | 44% more leads with no added spend in one insurance case | Teams that run GEO next to paid | | [Minuttia](https://www.minuttia.com/) | SEO plus LLM optimization for B2B SaaS | None published | 94% client retention across 60+ clients, June 2026 | Content-mature teams covering both surfaces | | [Crackle PR](https://www.cracklepr.com/) | PR-led GEO, all-senior team of 20+ | From $12,000/mo | 1,940+ media mentions in one year for one client | Brands short on authority, not content | ## How we judged this list Three tests, applied to every agency including ourselves: 1. **Can they explain their own AI visibility?** Ask which questions, engines and dates they measure, and how their observations relate to client work. One answer naming the agency is not enough to judge its capability. 2. **Do they measure outcomes, not activity?** Citations, AI-referral sessions, and revenue from AI surfaces. Not “content shipped.” 3. **Can they show receipts?** Named case studies with numbers, not logos and vibes. ([Here are ours](https://www.strataigize.com/case-studies/).) These tests make an agency’s claims checkable. [Ahrefs found an association between organic rank and AI citations](https://ahrefs.com/blog/search-rankings-ai-citations), while a [21,143-citation observational study](https://arxiv.org/html/2604.25707v2) associated statistics, definitions and comparisons with higher source-influence scores. Neither gives an agency a guaranteed uplift to sell. A [252,000-trial experiment](https://arxiv.org/html/2605.25517v1) found strong pricing preferences across six models, but offered exactly two injected source documents per trial. Its result concerns first-citation preference between controlled alternatives, not discovery in production search. Published prices still matter for a simpler reason: they let you decide whether the service fits your budget. ## The list ### 1\. Strataigize (that’s us, and here is the case) We sell [GEO](https://www.strataigize.com/generative-engine-optimization/) because we run it on ourselves first. A late-2025 push on the previous site, published 2025-12-10, took ChatGPT-attributed sessions from 38 to 474 and logged 117 Semrush AI citations as of 2025-12-09 ([case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)). On the current site, the 28 days ending 2026-08-14 recorded 11 GA4 AI Assistant sessions. AI fetchers now read our domain harder than Google does: in the week to July 27, 2026, Cloudflare logged 2,370 requests from ChatGPT-User against Googlebot’s 1,390. The revenue receipt: the only two clients our website has ever produced both arrived through AI answers, worth $215,603 together, 29.7% of our lifetime closed-won revenue. 95% of that figure is one deal, so treat it as proof the channel closes at our deal size, not as a rate. We treat GEO as one lever inside a revenue system: paid media, app store optimization, conversion rate work, lifecycle. Our [published GEO range](https://www.strataigize.com/pricing/) is **US$5,000 to US$12,000 per month**, checked September 5, 2026. Start with a [free 30-minute growth consultation](https://www.strataigize.com/audit/) to discuss fit. The separate **US$7,500 AI Opportunity Audit** maps automation opportunities and is not a GEO audit fee. Best fit: mobile apps, SaaS, and service businesses that want an operator-led team accountable to revenue. Not the fit: enterprises that need a vendor with 750 staff and procurement-grade process (that is WebFX, below). ### 2\. Directive A B2B shop [running since 2013](https://directiveconsulting.com/) with 100+ marketing strategists and 420+ brands served, now selling GEO purpose-built for B2B SaaS: surfacing clients in AI-generated responses, source citations, and chat-based discovery. Their [published GEO case](https://directiveconsulting.com/services/generative-engine-optimization-agency/): Case Status went from no presence in large language models to a dominant one on its core terms within nine months, with demo bookings 20% over forecast, 54 completions against a quarterly goal of 45. Read the scope: their case names two search terms, “best client portals” and “what is a client portal”, not a count of prompts. Service pricing is not published (the $399 on their pricing page is a self-serve course, not a retainer). Strong for enterprise B2B SaaS with an existing demand-gen motion. Not the fit: a team that wants a price before a call, or one whose win has to look like a category rather than a handful of terms. ### 3\. WebFX Enterprise scale: [750 staff](https://www.webfx.com/) and 30 years of history. The service line is sold as GEO Services; [OmniSEO](https://www.webfx.com/technology/revenuecloudfx/omniseo/) is the measurement platform underneath it, tracking AI visibility across Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Gemini, Claude, Meta AI, Apple Intelligence, and xAI. Know which you are buying: the platform is what the reporting runs on, not the work. The rare large shop that publishes pricing: [AI search optimization starts at $3,000 per month](https://www.webfx.com/seo/services/ai-search-optimization/), with published tiers from $3,000 to $68,250 per month. The safe large-org choice when you need breadth, reporting infrastructure, and headcount. Not the fit: a buyer who wants the senior person they met in the pitch to be the one doing the work. ### 4\. Optimist Content-led, running the CORE framework described above, [founded in 2016 by Tyler Hakes](https://www.yesoptimist.com/about/). Their flagship public result is the loudest number in the category: [49x growth in referral revenue from large language models over 14 months](https://www.yesoptimist.com/case-study-aeo-chatgpt-referral-revenue/) for a B2B technology client, with 26x referral traffic growth over the same window. They also publish pricing: a $7,500 one-time roadmap, advisory from $3,000 per month, full service from $4,000 per month. Strong for B2B companies where long-form content is the growth engine. Not the fit: a company whose gap is technical or entity coverage rather than content volume. ### 5\. Silverback Strategies A Virginia [performance marketing agency](https://www.silverbackstrategies.com/about/) built for mid-sized companies, applying performance discipline to AI discovery. Their public numbers are performance numbers, like [44% more leads from Meta with no increase in overall spend](https://www.silverbackstrategies.com/case-studies/meta-mastered-44-more-leads-with-0-more-spend/), alongside a 32% lower cost per lead, for the specialty insurer Armed Forces Mutual. No pricing published. A good match if you want GEO run with the same accountability as your paid accounts. Not the fit: a company with no paid programme for it to sit beside, since that accountability is the whole argument. ### 6\. Minuttia An adaptive content agency whose playbook flexes between classic SEO and [large language model optimization](https://minuttia.com/llmo-agency/). They publish retention numbers instead of pricing: [94% average client retention, 24+ months average tenure, and 60+ B2B SaaS clients as of June 2026](https://www.minuttia.com/). Good for content-mature teams that want one partner covering both surfaces. Not the fit: a team that needs pipeline reporting more than traffic reporting, because the published results are traffic-led. ### 7\. Crackle PR PR-led GEO from a [remote-first, all-senior team of 20+](https://www.cracklepr.com/about) built around one idea: earned third-party mentions are among the strongest citation signals AI engines use. Retainers [start at a published $12,000 per month](https://www.cracklepr.com/). Their receipts are media numbers: 1,940+ mentions and 10.8 million estimated views in one year for Creditsafe. Best when brand authority, not content volume, is your bottleneck. Not the fit: a budget under $12,000 a month, or a company with nothing a journalist would actually cover. ## What the vocabulary means Definitions keep sales calls honest, and definitional passages carried a 57.33% influence lift in the 21,143-citation dataset above, so here are the terms defined the way we use them. **Generative Engine Optimization (GEO)** is the work of getting your brand named and cited inside answers that AI engines write: ChatGPT, Perplexity, Gemini, Claude, and Google’s AI surfaces. The unit of optimization is your whole brand entity, on site and off, not a single page. **Answer Engine Optimization (AEO)** is writing so an engine can lift one clean, self-contained passage from your page as the direct answer. It predates generative AI: featured snippets and voice assistants were answer engines first. AEO is the passage-level craft; GEO is the entity-level program. The full comparison is in [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). **AI Overviews** are Google’s synthesized answer block above the organic results. Per [Seer Interactive’s April 2026 study of click-through rate (CTR)](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update), they appear on about 36% of informational queries, 8% of commercial queries, and 5% of transactional queries, and citation changes your click economics: 2.07% organic CTR when your brand is cited in the Overview against 0.94% when it is not. **Google AI Mode** is Google’s conversational search surface, and it is volatile: [a ranking platform parsed the same keywords three times in one day](https://seranking.com/blog/ai-mode-research/) and only 9.2% of URLs matched across all three runs. **An AI citation** is your domain appearing as a named or linked source inside a generated answer. **An AI-referral session** is a visit your analytics can attribute to an AI surface, which undercounts reality because clicks from AI Overviews still report as google.com. **Citation share** is the percentage of a fixed prompt set where your brand gets cited, and because of the volatility above, a reliable read needs 7 to 8 repetitions per prompt. A GEO report built on one before-and-after pull is reporting noise. ## What GEO costs in 2026 The competitor pricing check dated August 3, 2026 found WebFX starting at $3,000 per month with tiers to $68,250, Optimist offering a $7,500 one-time roadmap and retainers from $3,000 to $4,000 per month, and Crackle PR starting at $12,000 per month. Directive, Silverback Strategies and Minuttia published no service pricing in that check. Confirm a current, comparable scope before budgeting. Our GEO range, checked September 5, 2026, is [**US$5,000 to US$12,000 per month**](https://www.strataigize.com/pricing/). Two buying notes. First, scope should follow your bottleneck, not a package. Second, in the first four months of 2026, [68.01% of Google searches ended without a click](https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/), so a growing share of what you are paying for is presence inside answers you never get a visit from, which is exactly why the measurement discipline above belongs in any contract you sign. ## How to choose Match the agency to your bottleneck. If AI engines do not know your category exists, you need content and entity work (Strataigize, Optimist, Minuttia). If they know the category but never name you, you need authority and third-party mentions (Crackle PR, or our GEO sprints). If you are enterprise and need process at scale, go WebFX or Directive. Whoever you pick, make them show you their own AI visibility first, and make them put a sampling methodology in the contract. Before you take a single call, read the buy-side checklist: [what AI SEO services include and how to vet an agency](https://www.strataigize.com/insights/ai-seo-services/) lists the six workstreams that belong in scope, the questions that expose a thin proposal, and the red flags. Apply it to us too. If the terminology in the proposals is what is confusing you, start with [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/), and if you want to understand what you are actually buying, [how generative engine optimization actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/) walks the mechanism end to end. ![Our published pricing, included here because most agencies in this comparison publish none](https://www.strataigize.com/blog/real/strataigize-pricing.webp) ## FAQ ### What does a GEO agency do? The work that holds up in controlled testing: organic rank work, since rank is the dominant predictor of AI citation; answer-first content carrying original data, statistics, and definitions; price and specification transparency on your money pages; earned third-party mentions; and citation measurement across engines with 7 to 8 repetitions per prompt. Be wary of proposals built on llms.txt files and schema packages sold as citation drivers: [Google’s own AI optimization guidance](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) says Search does not use llms.txt, and [a 1,885-page controlled test](https://ahrefs.com/blog/schema-ai-citations/) found adding schema cut AI Overview citations by 4.6%. For the full mechanics, read [what generative engine optimization is](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). ### How much does GEO cost in 2026? Compare recurring service fees separately from one-time planning work. The competitor figures above were checked August 3, 2026 and need confirmation for your scope. Strataigize publishes GEO at US$5,000 to US$12,000 per month as of September 5, 2026. Our growth consultation is free; the US$7,500 AI Opportunity Audit is a separate automation-planning engagement. ### How fast does GEO work? Faster than classic SEO. AI engines re-crawl and re-synthesize frequently; we have seen first citations inside 30 days. Compounding authority still takes quarters. ### Can I do GEO in-house? The mechanics, yes. The two hard parts are third-party mentions and knowing what the engines currently reward, which changes monthly. Start with an audit either way. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [Does Google Penalize AI Content? What the Sources SayGoogle permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach.](https://www.strataigize.com/insights/does-google-penalize-ai-content/)[What Is Generative Engine Optimization (GEO)?What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately.](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[AEO vs GEO vs SEO: What Is the Difference in 2026?AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/best-ios-games/ Description: Discover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store. Published: 2026-04-01T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-ios-games.webp) # Best iOS Games in 2026: The Guide to Top Mobile Gaming By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 1, 2026 · Updated August 30, 2026 · 11 min read The best iOS games in 2026 span every genre: Genshin Impact and Call of Duty: Mobile lead action, Monument Valley and Two Dots define artful puzzles, Clash Royale and Chess.com dominate competitive strategy, and Pokémon GO still owns AR adventure. The strongest titles pair polished touch controls with fair monetization, and Apple Arcade adds a premium ad-free tier that is worth exploring. In this article 1. [What Are the Best iOS Games?](https://www.strataigize.com/insights/best-ios-games/#what-are-the-best-ios-games) 2. [Why iOS Games Matter in 2026](https://www.strataigize.com/insights/best-ios-games/#why-ios-games-matter-in-2026) 3. [Action and Adventure Games](https://www.strataigize.com/insights/best-ios-games/#action-and-adventure-games) 4. [Puzzle and Strategy Games](https://www.strataigize.com/insights/best-ios-games/#puzzle-and-strategy-games) 5. [Casual and Puzzle Games](https://www.strataigize.com/insights/best-ios-games/#casual-and-puzzle-games) 6. [Role-Playing Games (RPGs)](https://www.strataigize.com/insights/best-ios-games/#role-playing-games-rpgs) 7. [Racing and Sports Games](https://www.strataigize.com/insights/best-ios-games/#racing-and-sports-games) 8. [How to Discover New iOS Games](https://www.strataigize.com/insights/best-ios-games/#how-to-discover-new-ios-games) 9. [Best Practices for Choosing iOS Games](https://www.strataigize.com/insights/best-ios-games/#best-practices-for-choosing-ios-games) 10. [Common Mistakes When Selecting iOS Games](https://www.strataigize.com/insights/best-ios-games/#common-mistakes-when-selecting-ios-games) 11. [Tools and Resources for iOS Gaming](https://www.strataigize.com/insights/best-ios-games/#tools-and-resources-for-ios-gaming) 12. [Frequently Asked Questions](https://www.strataigize.com/insights/best-ios-games/#frequently-asked-questions) 13. [Your Own Taste Beats Any Chart Position](https://www.strataigize.com/insights/best-ios-games/#your-own-taste-beats-any-chart-position) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Hundreds of thousands of games sit on the App Store, and the search bar will not tell you which twenty are worth your evening. The picks below are grouped by genre. Each entry says what the game does well, who it suits, and how it makes its money, because that last part is what decides whether you are still playing in six months. ## What Are the Best iOS Games? Four things separate the top iOS games from the rest: steady performance across old and new devices, regular content updates, monetization that does not punish you for not paying, and a community that stays active. Hold every pick below against those four, and note the ratings floor: everything here sits at 4.0+ stars with the retention to match. The best of them also lean on what only Apple’s hardware and ecosystem offer, ARKit for augmented reality, Game Center for social play, Apple Arcade for premium ad-free titles, which is why several rival what you get on a console. ## Why iOS Games Matter in 2026 Mobile games remain the largest slice of the games industry, and the money keeps flowing. Sensor Tower’s 2026 outlook projects that the top 100 mobile games alone will generate about [$53 billion this year](https://www.digitaltoday.co.kr/en/view/55387/sensortower-top-100-mobile-games-forecast-53-billion-dollars-revenue-this-year), roughly 58% of total mobile game revenue, and worldwide consumer spending on mobile games across the App Store and Google Play reached [$6.6 billion in May 2026 alone](https://sensortower.com/blog/top-10-worldwide-mobile-games-by-revenue-and-downloads-in-may-2026). The App Store consistently captures the larger share of that spending. That keeps iOS first for premium gaming. Apple’s ecosystem advantages become more pronounced each year. The latest A-series chips in iPhones and M-series silicon in iPads deliver console-level performance, while spatial audio and haptic feedback create immersive experiences that other mobile platforms struggle to match. One naming note for 2026: Apple [switched its operating systems to year-based version numbers](https://www.engadget.com/apps/ios-26-is-official-apple-changes-from-version-numbers-to-years-for-its-os-names-172129166.html) in 2025, jumping straight from iOS 18 to iOS 26. The current release is iOS 26, and [iOS 27 was announced at Apple’s developer conference (WWDC) in June 2026](https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/) ahead of a fall release. In our own work with app marketing clients at Strataigize, iOS game campaigns consistently beat other platforms on lifetime value and engagement. If you are choosing where to put a launch budget, that is the reason iOS usually goes first. The App Store’s curation process also means higher-quality games reach users more easily. Apple’s editorial team actively promotes exceptional games through features like “Game of the Day” and themed collections. ## Action and Adventure Games ### Genshin Impact Genshin Impact changed mobile gaming by bringing console-quality role-playing game (RPG) production to iOS. The game features an expansive open world, gacha mechanics, and cross-platform play that keeps millions engaged daily. The title has generated billions of dollars on mobile platforms since its 2020 launch, with iOS users historically spending more than their Android counterparts. Its success demonstrates the iOS audience’s willingness to invest in premium gaming experiences. ### Call of Duty: Mobile Activision’s mobile adaptation captures the essence of the legendary first-person shooter (FPS) franchise while rebuilding the controls for touch screens. Ranked play is split by control scheme, so a touch player is not dropped into a lobby of controller users. Regular content updates keep the experience fresh. New maps, new modes, seasonal events. The game’s user acquisition strategy focuses heavily on iOS due to higher monetization potential. ### Monument Valley Series Monument Valley and its sequels represent artistic excellence in mobile gaming. These puzzle-adventure games use impossible architecture and optical illusions to create meditative gameplay experiences. The series proves that premium experiences can succeed on mobile platforms, and it is still growing: [Monument Valley 3](https://en.wikipedia.org/wiki/Monument_Valley_3) debuted in December 2024 through Netflix Games before expanding to other platforms in 2025, while the first two games remain paid App Store classics. ## Puzzle and Strategy Games ### Chess.com Chess.com dominates the digital chess space with well over 100 million registered members. The iOS app offers lessons, puzzles, and tournaments that cater to players of all skill levels. The platform’s success stems from combining traditional gameplay with modern social features. Players can watch live streams of grandmaster games, participate in community discussions, and track detailed statistics. ### Clash Royale Supercell’s real-time strategy game continues to generate massive revenue through its balanced competitive gameplay. The game’s short match duration (typically 3-4 minutes) makes it perfect for mobile gaming sessions. Based on our work at Strataigize with gaming clients, Clash Royale’s success shows how much user retention strategies matter in competitive mobile games. ### Among Us InnerSloth’s social deduction game became a global phenomenon, proving that simple concepts executed well can achieve massive success. The game’s cross-platform compatibility helped maintain its popularity across different devices. Content creators and streamers drove that growth. Among Us is the clearest case of video doing the organic acquisition work for a mobile game. ## Casual and Puzzle Games ### Wordle The New York Times’ 2022 acquisition of Wordle for seven figures demonstrates the value of viral word games. The once-daily puzzle format creates anticipation and social sharing opportunities. Wordle’s success inspired countless imitators. The original still leads. Quality execution and brand recognition are what keep it there. The game’s integration with New York Times subscriptions shows effective monetization beyond traditional mobile game models. ### Candy Crush Saga King’s match-three puzzler remains one of the highest-grossing mobile games more than a decade after its 2012 launch. The game’s level-based progression system keeps players engaged for years. The title’s longevity rests on consistent content updates and seasonal events. King regularly introduces new mechanics and features to maintain player interest. ### Two Dots Playdots created a minimalist puzzle experience that appeals to players seeking relaxing gameplay. The game’s clean aesthetic and gradually increasing difficulty make it accessible to all ages, and it was still receiving App Store updates as of mid-2026. Two Dots proves that games don’t need complex mechanics to achieve success. The title’s focus on elegant design and satisfying puzzle-solving creates a meditative experience. ## Role-Playing Games (RPGs) ### Honkai: Star Rail HoYoverse followed Genshin Impact with a turn-based space fantasy RPG that quickly became one of the App Store’s biggest earners. Apple named it the [iPhone Game of the Year for 2023](https://www.apple.com/newsroom/2023/11/apple-unveils-app-store-award-winners-the-best-apps-and-games-of-2023/), and a steady cadence of story updates and character banners has kept it near the top of the RPG grossing charts since. Its polished presentation targets dedicated RPG fans, which aligns with iOS users’ higher average spending on mobile apps. It also stands out in a genre where even huge licenses struggle: Square Enix’s Final Fantasy XIV Mobile [never made it past its China-only launch, and its global release was cancelled in 2026](https://www.videogameschronicle.com/news/final-fantasy-14-mobiles-global-launch-has-been-cancelled/). ### Pokémon GO Pokémon GO transformed mobile gaming by encouraging real-world exploration, and it remains the reference point for location-based augmented reality (AR) play. The game is [now run by Scopely](https://en.wikipedia.org/wiki/Pok%C3%A9mon_Go), which acquired Niantic’s games business in a $3.5 billion deal completed in 2025. The game’s use of location-based gameplay creates unique experiences tied to players’ physical environments, and its AR features continue to showcase what Apple’s camera and motion hardware can do. We’ve found that successful RPG marketing campaigns often focus on community building and social features. Games like these benefit from strategies outlined in our guide to [effective user acquisition strategies](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/). ## Racing and Sports Games ### Mario Kart Tour Nintendo’s mobile kart racer still delivers accessible, competitive races on iOS, though it is now in maintenance mode: Nintendo [stopped adding new content in October 2023](https://www.theverge.com/2023/9/11/23868131/mario-kart-tour-nintendo-mobile-gaming), and the game cycles through its deep back catalog of themed tours instead. The game retired its controversial gacha mechanics in 2022 in favor of a straightforward in-game shop, and its simplified controls remain a friendly on-ramp for casual racers while keeping some of the series’ competitive depth. ### NBA 2K Mobile 2K Sports delivers realistic basketball simulation with updated rosters and seasonal content, and the game was still receiving regular updates as of mid-2026. Its NBA partnership provides authentic licensing and current player statistics. For players who prefer premium over free-to-play, 2K also ships NBA 2K26 Arcade Edition through Apple Arcade. Both versions show how traditional console franchises can transition to mobile when properly optimized for touch controls. ## How to Discover New iOS Games ### Using App Store Search and Browse Features Apple’s App Store optimization algorithms consider multiple factors when ranking games in search results. Understanding how to search for iOS apps effectively can help you discover hidden gems. If you publish a game yourself, the same factors decide whether players find you: paste your store URL into our [free app store optimization (ASO) audit](https://www.strataigize.com/tools/aso-audit/) and it scores the live listing in about 30 seconds. The “Games” tab features curated collections, editor’s choices, and trending titles. Apple’s editorial team regularly updates these sections with seasonal themes and special promotions. With iOS 26, Apple also introduced a dedicated [Apple Games app](https://www.macrumors.com/roundup/ios-26/), a hub that gathers your game library, friends, events, and Apple Arcade in one place. ### Following Gaming Communities and Influencers Reddit communities like r/iosgaming provide firsthand recommendations from passionate players. These forums often highlight quality games before they reach mainstream popularity. Gaming influencers on the [best social media platforms for tech startups user acquisition](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/) frequently showcase new releases and provide honest reviews. ### Apple Arcade Is the Cheap Way to Try Ten Games Apple’s subscription gaming service offers premium, ad-free experiences across all game genres. The service provides excellent value for players who enjoy trying multiple games without individual purchase commitments. Apple Arcade games receive exclusive features and often represent the highest quality mobile gaming experiences available. ## Best Practices for Choosing iOS Games ### Reading Reviews and Ratings Strategically Read the recent reviews first. An older title may have changed a great deal through updates, and a three-year-old review is describing a different game. Look for specific comments about gameplay mechanics, monetization fairness, and technical performance. Pay attention to developer responses to negative reviews. Active, constructive engagement often indicates ongoing support and improvement efforts. ### Understanding Monetization Models Free-to-play games with in-app purchases dominate the iOS gaming market. Evaluate whether a game’s monetization feels fair and doesn’t create “pay-to-win” scenarios that diminish enjoyment. Premium games with upfront pricing often provide complete experiences without additional costs. These titles typically offer better long-term value for dedicated players. ### Considering Device Compatibility Modern iOS games increasingly require newer hardware for optimal performance. Check system requirements and read reviews from users with similar devices to yours. Games optimized for iPad often provide enhanced experiences with larger screens and additional interface elements. ## Common Mistakes When Selecting iOS Games ### Ignoring Privacy and Data Usage Many games collect extensive user data for advertising and analytics purposes. Review privacy policies and app permissions before downloading games, especially those targeting younger players. Games that require constant internet connections may consume significant cellular data. Consider this factor when choosing games for mobile gaming sessions away from Wi-Fi. ### Falling for Fake Reviews and Ratings Some developers manipulate App Store ratings through fake reviews or incentivized ratings. Look for detailed, varied reviews that discuss specific gameplay elements rather than generic praise. Cross-reference ratings with external gaming websites and community forums for more balanced perspectives on game quality. ### Not Considering Long-Term Costs Free-to-play games can become expensive over time through in-app purchases and premium subscriptions. Calculate potential long-term spending before committing to games with progression systems tied to purchases. Some games offer “battle passes” or seasonal content that requires regular payments to access new features. ## Tools and Resources for iOS Gaming ### Game Discovery Platforms PocketGamer offers industry news and reviews focused specifically on mobile gaming platforms. Their coverage includes developer interviews and behind-the-scenes content. TouchArcade, long the definitive iOS games site, [stopped publishing in September 2024](https://toucharcade.com/2024/09/24/toucharcade-is-shutting-down/), but its archives and forums remain useful references, and much of its community lives on through Discord and Patreon. ### Performance and Analytics Tools iOS includes a built-in Game Mode that reduces background activity and lowers audio latency with wireless controllers and AirPods, helping demanding games run more smoothly on your device. Screen Time analytics built into iOS provide insights into your gaming habits and help manage playing time effectively. ### Community Resources Discord servers dedicated to specific games offer real-time communication with other players, strategy discussions, and updates about new content. Reddit’s gaming communities provide diverse perspectives on game quality, monetization fairness, and technical issues across different iOS devices. The list of most popular mobile games keeps turning over, which is why community resources matter for staying current with new releases and trends. ## Frequently Asked Questions ### What makes iOS games different from Android games? iOS games often feature higher production values and more consistent performance due to Apple’s controlled hardware ecosystem. Developers can optimize for specific chipsets and screen sizes, resulting in smoother gameplay experiences. iOS users also spend more. That encourages developers to build premium experiences and to keep supporting their games long after launch. ### Are free iOS games really free? Most free iOS games use “freemium” models with optional in-app purchases for cosmetic items, gameplay advantages, or progression acceleration. While basic gameplay remains free, accessing all content often requires some spending. Apple requires clear disclosure of in-app purchase options, helping users make informed decisions about potential costs before downloading. ### How do I find games similar to ones I already enjoy? The App Store’s “You Might Also Like” section suggests games based on your download history and preferences. These recommendations often surface games with similar mechanics or themes. Gaming subreddits and forums allow you to ask for specific recommendations based on your preferred genres and gameplay styles. ### Why do some iOS games require internet connections? Always-online requirements typically serve multiple purposes: preventing piracy, enabling multiplayer features, delivering regular content updates, and supporting advertising revenue models. Some games offer offline modes for single-player content while requiring connections for competitive or social features. ### How can I manage storage space for multiple games? iOS’s “Offload App” feature removes games while preserving save data, so a reinstall is quick. This approach works well for games you play seasonally or occasionally. Cloud save systems in many modern games allow safe deletion and reinstallation without losing progress. ## Your Own Taste Beats Any Chart Position The best iOS games in 2026 cover every genre at a quality bar that did not exist five years ago. Console-grade RPGs sit next to hand-drawn puzzle games, and both are worth the storage. That range is the real argument for the platform. So pick by what you actually play, not by what is ranked highest this week. Read the recent reviews, check how the game charges you, and ask a community that plays it before you commit an evening. The rest is taste. If you are on the other side of the store and shipping a game yourself, app store optimization and a marketing plan are what decide whether any of this reaches a player at all. Our [mobile app marketing](https://www.strataigize.com/services/mobile-app-marketing/) team specializes in helping gaming companies achieve App Store success. Book a strategy call to discuss how we can help your game. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The Costs of Mobile App Install and Event-Based CampaignsWhat mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips.](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/)[What is an MMP? Understanding Mobile Measurement PartnersLearn what a Mobile Measurement Partner (MMP) does, how attribution works after ATT and AdAttributionKit, and how to pick between the leading MMPs.](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/)[App Intelligence Tools in 2026: The Post-Consolidation GuideWhich app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them.](https://www.strataigize.com/insights/app-intelligence-tools-guide/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/ Description: Compare Canadian app marketing agencies by scope, public pricing and fit. Includes a September 2026 correction to market-size figures and unavailable listings. Published: 2025-07-25T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-mobile-app-marketing-agencies-canada.webp) # Best Mobile App Marketing Agencies in Canada for 2026 By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 25, 2025 · Updated September 13, 2026 · 9 min read In 2026 the only Canadian app marketing engagement worth signing is one that owns install, paywall, and payback inside the same P&L. Everything else is media buying with a dashboard attached, and it prices like a commodity because it is one. In this article 1. [The 2026 shortlist and its limits](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/#the-2026-shortlist-and-its-limits) 2. [How to choose an app marketing agency in 2026](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/#how-to-choose-an-app-marketing-agency-in-2026) 3. [What the Canadian market context changes](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/#what-the-canadian-market-context-changes) 4. [What these agencies charge](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/#what-these-agencies-charge) 5. [When to hire us instead](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/#when-to-hire-us-instead) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. One vendor should own the install, the paywall, and the payback. That is the filter we used to rebuild this list. We launched [Podz at a $0.70 blended cost per install](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/), and the boring lesson stuck: the install price only matters when the same team also owns the store listing, the onboarding, the paywall, and the attribution model behind the number. Split those across three vendors and nobody owns your revenue. Each one can point at someone else’s half of it. The install is not the outcome. Payback is. What changed since our last update: we cut agencies we had name-dropped without listing them, removed install, rating, and app-count claims we could not tie to a primary source, added a site or profile link for every firm so the founding years and client names below can be checked at source, added a public pricing read, and added the two constraints that now decide Canadian user acquisition (UA) plans. Those are Quebec’s Law 25, and Apple’s move from SKAdNetwork toward AdAttributionKit, the two systems that decide what you are still allowed to measure on an iPhone. The shortlist is stricter now. ## The 2026 shortlist and its limits Use this as a starting shortlist, then confirm the team and scope for your engagement. Strataigize publishes [service pricing bands](https://www.strataigize.com/pricing/); the other entries below do not have a rate card verified in this review. The fit column is our assessment of their positioning, not an independent performance ranking. | Rank | Agency | Head office | Site or profile | Best fit decision | Owns the full loop | Public price | | --- | --- | --- | --- | --- | --- | --- | | 1 | **Strataigize** | Vancouver, BC | [strataigize.com](https://www.strataigize.com/) | App lines with high annual contract value (ACV), where payback is the number and cost per install (CPI) is only an input | Yes: app store optimization (ASO), UA, paywall, attribution | [Published bands](https://www.strataigize.com/pricing/), final scope by quote | | 2 | **App Guardians (App Growth Network)** | Vancouver, BC | [appguardians.com](https://appguardians.com/) | Pre-launch to post-launch full-stack growth, founded 2018 per its site | Yes | Not published | | 3 | **App Promo** | Toronto, ON | [app-promo.com](https://app-promo.com/) | Launch PR plus ASO for startups, founded 2010 per its site | Partial: light on paywall and lifetime value (LTV) | Not published | | 4 | **inBeat Agency** | Montreal and Toronto | [inbeat.agency](https://inbeat.agency/blog/mobile-app-marketing-agencies) | Creative volume: user-generated content (UGC) and micro-influencer work at scale | No: creative and paid social | Not published | | 5 | **Social Media 55** | Montreal, QC | [socialmedia55.com](https://socialmedia55.com/) | Brands wanting app work inside one full-service shop, founded 2014 per its site | Partial | Not published | | 6 | **Plastic Mobile (Havas)** | Toronto, ON | Part of Havas, no standalone site | Enterprise mobile experience and brand-scale campaigns | No: experience-led, not performance-led | Agency-of-record terms | ### 1\. Strataigize, Vancouver We run ASO, paid UA, paywall, and attribution as one revenue system rather than four retainers. That is one system. Paid is platform-agnostic: Apple Search Ads, Meta, TikTok, YouTube, Reddit, and Amazon when the economics support it. Published outcomes on our own case work include a 338% download uplift, retention up 35% on a game title, and the Podz launch at $0.70 per install. Fit if your app has real revenue per user and a CFO who asks about payback windows. Poor fit if your ask is cheap volume installs. The scope, prices and case studies are on the [mobile app marketing agency](https://www.strataigize.com/services/mobile-app-marketing/) service page. If you are in Vancouver, you can see the office, the in-person option, and the published pricing on our [app marketing agency in Vancouver](https://www.strataigize.com/app-marketing-agency-vancouver/) page. ### 2\. App Guardians (App Growth Network), Vancouver Founded 2018, with a Seattle office listed on its own site. ASO, Apple Search Ads, Meta and TikTok, creative production, CRM and lifecycle, plus product and UX audits before launch. Public case work includes a 568% increase in organic downloads for the job app Heroes Job, and 180% more installs with 328% higher revenue per user on another title. Client logos include Zynga’s FarmVille 2, Rovio’s Hatch and Day One by Automattic, though most of those carry a logo rather than a published result, so ask which is which. Checked September 13, 2026. Fit for a funded app that needs a pre-launch audit and a paid engine in the same quarter. ### 3\. App Promo, Toronto Founded 2010. ASO, launch PR and media outreach, influencer and social, paid UA, monetization consulting. One disclosed engagement ran all social channels and content for a Sequoia-backed mobile platform on roughly $100K per year. Fit when the launch needs press and store presence more than a scaled bidding operation. ### 4\. inBeat Agency, Montreal and Toronto A creative supply partner first. inBeat says it works with “only the top 2% of content creators” and turns that output into paid social ads across Meta, TikTok, Snapchat and Google. App store optimization is not on its service list, so pair it with someone who owns the listing. Its own [agency roundup](https://inbeat.agency/blog/mobile-app-marketing-agencies) is a fair read of how the firm positions itself. Fit when creative volume is the bottleneck and someone else already owns measurement. Not a substitute for a growth owner. ### 5\. Social Media 55, Montreal Serving clients since 2014, with two offices on its contact page, Montreal and Toronto, and an app marketing division inside a full-service shop. Its site carries roughly thirty city pages, Los Angeles among them, but those are service areas rather than offices: the Los Angeles page says it serves that market “from our Canadian headquarters”. Checked September 13, 2026. ASO, paid social and Google, retargeting, review and rating management, influencer work. Fit for a brand that wants app work sitting beside its web and social marketing. ### Why Osellus is no longer in this shortlist The osellus.com destination returned an Apache test page when checked September 5, 2026. That does not prove the business has closed, but it does not verify a current team, service offer or client list. We have removed the recommendation pending a current primary source, rather than presenting historical details as a verified offer. ### 6\. Plastic Mobile (Havas), Toronto Founded 2007 in Toronto, acquired by Havas in 2015. Mobile strategy, app UX, loyalty, commerce, and in-app marketing for Rogers, Scotiabank, OLG, Pizza Pizza, and Unilever, with Webby, W3, and Communicator recognition listed on the Havas network profile. Fit for enterprise brand and experience work on agency-of-record terms. Not the choice for install-to-payback accountability on a growth-stage app. ## How to choose an app marketing agency in 2026 ### Ask who owns the loop One question separates a growth partner from a channel vendor, and you should ask it before the second meeting: if blended payback slips by 30 days, who fixes it and what levers do they hold? A firm that only buys media can change bids and creative. A firm that owns the loop can also reprice the paywall, rewrite onboarding, fix the store listing, and change how conversions are counted. Repricing a paywall means touching subscription plumbing, which is why we keep a working comparison of [RevenueCat alternatives](https://www.strataigize.com/insights/revenuecat-alternatives/). Get the answer written into the statement of work (SOW), where it binds. A promise made in a pitch deck binds nobody. ### Test privacy-era measurement fluency Apple’s [SKAdNetwork](https://developer.apple.com/documentation/storekit/skadnetwork) postbacks and the newer [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit) are the measurement floor on iOS, and neither returns user-level truth. Any agency still selling last-click CPI as the scoreboard is a decade behind. What we look for, and what you should ask to see in writing: conversion value schemas mapped to real revenue events, coarse-value handling when volume is thin, and geo or holdout incrementality tests as the arbiter. Competitive read on rank, keywords, and creative should come from real market data, which is where an app intelligence stack earns its cost. Our [Sensor Tower review](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) walks that pricing math. ### Check whether the agency itself gets cited by AI Buyers ask ChatGPT, Gemini, and Perplexity for a shortlist before they ask a peer. So make each agency prove it can win an answer, not just a click. Ask for one number: how often does its own name show up in AI answers for the terms its clients buy? Ask for the actual prompts, engines, dates and repeated observations behind any citation claim. A mention is not a referral, and a referral is not a sale. Assess AI visibility alongside qualified visits, leads and revenue; a single answer or a cumulative citation count cannot establish commercial impact. ## What the Canadian market context changes Canada is a mid-sized, expensive market. It is bilingual, too. That changes both the media plan and the compliance plan. A correction to the market figures previously on this page: [Grand View Research](https://www.grandviewresearch.com/industry-analysis/in-app-advertising-market) estimates the **global** in-app advertising market at **US$229.2 billion in 2025**. That is not a Canadian market figure, and the previous million-dollar figures attributed here to Statista were incorrect. Global market forecasts do not establish what a Canadian app should spend. Build the plan around Canadian audience size, language, cost per acquired customer and cohort payback. Then privacy. Quebec’s Law 25 obligations phased in from September 2022 through September 2024, adding express-consent, privacy-by-default, and transparency duties enforced by the [Commission d’accès à l’information](https://www.cai.gouv.qc.ca/), on top of Canada’s federal privacy law (PIPEDA). In practice: consent flows before any tracking software development kit (SDK) fires, documented purposes, and a plan for what measurement looks like when a large share of Quebec users opt out. If your UA plan assumes full tracking coverage in Quebec, it will miss. Bilingual store presence is the other Canadian tax. French metadata, French screenshots, and French creative are separate ASO and creative assets, not a translation pass. If landing pages carry the campaign, the mobile experience has to hold up too, which is a five-minute check most teams skip: see [how to test mobile friendliness](https://www.strataigize.com/insights/check-mobile-friendliness-website/), then run our [mobile friendliness checker](https://www.strataigize.com/insights/check-mobile-friendliness-website/) on the top three pages behind your next flight. Local operator practice on the Canadian promotion side is summarized well in this [2026 Canada app promotion guide](https://app-scoop.com/how-to-market-your-mobile-app-in-canada-2026-promotion-guide/). ## What these agencies charge Strataigize publishes [service pricing bands](https://www.strataigize.com/pricing/), with the final fee set by scope. We have not verified comparable public rates for the other firms in this shortlist, so a numeric agency price ranking would be misleading. Request comparable proposals: separate the agency fee from media spend, list the platforms and creative production included, specify who owns store and paywall changes, and state the reporting and contract terms. A lower retainer can cost more overall if production, measurement or conversion work must be bought separately. ## When to hire us instead Hire us when your app has revenue worth defending and the loop is currently split across vendors. Our mobile growth engagement owns ASO, user acquisition, paywall, and attribution as one P&L, on whichever platforms clear payback: Apple Search Ads, Meta, TikTok, YouTube, Reddit, Snap, Amazon, connected TV (CTV). Creative production and incrementality testing sit inside that scope. Conversion rate optimization (CRO) and technical work attach to it, they do not headline it. Hire someone else when your brief is cheap installs at volume with no monetization behind them. We are not the low bid, and a CPI-only mandate wastes both sides’ quarter. If your shortlist is not Canada-specific, most of these mandates also draw bids from US firms. Our wider [comparison of the best mobile app marketing agencies in North America](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/) covers those, including which two of the five publish a price. Hire the enterprise experience shops on this list when your deliverable is a brand-scale mobile product with agency-of-record governance. Hire inBeat when creative supply is your constraint. For a build-and-launch brief, verify that the shortlisted firm still offers both services before requesting a combined scope. If the loop is the problem, bring us the last two quarters of spend, store conversion, trial-to-paid, and payback by cohort. We will tell you in one call whether the fix is media, the paywall, or the measurement, and which of those we would refuse to touch. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Judging agencies by their claims? Judge ours by the numbers: real client results, no projections. [See the case studies →](https://www.strataigize.com/case-studies/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Agency & Local articles →](https://www.strataigize.com/insights/topics/agency-local/) [App Marketing Agency Options, Costs and Where Each FailsWhat an app marketing agency costs, which option fits at your spend, and when a retainer, an ASO shop or an in-house hire is the wrong call.](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/) ## Shortlisting agencies? Talk to us first. A 30-minute audit shows the levers we would pull before you sign anything. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/insights/best-saas-seo-agencies/ Description: Eight SaaS SEO agencies checked on their own sites in September 2026: published prices, AI search coverage, named results and fit. Three print a price. Published: 2026-09-06T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-best-saas-seo-agencies.webp) # Best SaaS SEO Agencies in 2026: Prices, Receipts and Fit By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 6, 2026 · 12 min read The best SaaS SEO agencies in 2026 are the ones that will show you a price and a pipeline number before the first call. We checked eight on their own sites on September 6, 2026: Strataigize (Vancouver, SEO plus AI search, prices published), Omniscient Digital (Austin, content-led, from $10,000 a month), Breaking B2B (bottom-funnel SEO and answer engine optimization, plans from $5,500 a month), Powered by Search (Toronto, full demand engine), Skale (product-led SEO measured on signups), Siege Media (enterprise generative engine optimization and content), Kalungi (full-service B2B SaaS marketing) and Minuttia (Google and AI search strategy). Three publish a price. The right one depends on which number is stuck: signups, pipeline, or your name inside AI answers. In this article 1. [Eight Agencies, Three Published Prices](https://www.strataigize.com/insights/best-saas-seo-agencies/#eight-agencies-three-published-prices) 2. [How We Judged Them](https://www.strataigize.com/insights/best-saas-seo-agencies/#how-we-judged-them) 3. [The Eight, One by One](https://www.strataigize.com/insights/best-saas-seo-agencies/#the-eight-one-by-one) 4. [What a SaaS SEO Agency Has to Do Differently Now](https://www.strataigize.com/insights/best-saas-seo-agencies/#what-a-saas-seo-agency-has-to-do-differently-now) 5. [How to Choose](https://www.strataigize.com/insights/best-saas-seo-agencies/#how-to-choose) 6. [Frequently Asked Questions](https://www.strataigize.com/insights/best-saas-seo-agencies/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Eight Agencies, Three Published Prices Three of the eight print a price. We checked every agency below on its own website on September 6, 2026, and “none published” means we looked, pricing page included, and found no figure. One of the eight is us, listed in the first row. | Agency | Where | Published pricing | Core strength | Best fit | | --- | --- | --- | --- | --- | | Strataigize (that’s us) | Vancouver | Yes: website optimization from $4,000/mo (typical $4,000 to $10,000), AI search from $5,000/mo (typical $5,000 to $12,000), [full ranges](https://www.strataigize.com/pricing/) | SEO and AI-search citations run as one program, measured on pipeline | B2B and SaaS teams whose bottleneck is being named in AI answers and converting the visit | | [Omniscient Digital](https://beomniscient.com/) | Austin, plus New York, San Francisco, Chicago, Boston | Yes: “Full-service engagements start at $10,000 a month” | Content-led SEO and generative engine optimization (GEO) with programmatic and technical work behind it | SaaS with the budget for a content engine at scale | | [Breaking B2B](https://www.breakingb2b.com/pricing) | Not stated on site | Yes: tailored scope from $4,000/mo, named plans $5,500/mo (Silver) to $20,000+/mo, six- or twelve-month terms | Bottom-funnel SEO and answer engine optimization (AEO), senior-led | Early to mid-stage B2B SaaS that wants commercial pages before blog volume | | [Powered by Search](https://www.poweredbysearch.com/) | Toronto | None published | SEO, GEO, paid media, account-based marketing and demand generation under one roof | SaaS that wants a whole demand engine, not an SEO vendor | | [Skale](https://skale.so/) | Not stated on site | None published | AI-search-first organic growth measured on signups and SQLs | Product-led SaaS with a free trial or freemium motion | | [Siege Media](https://www.siegemedia.com/) | Austin, New York, Chicago, San Francisco | None published | Generative engine optimization, content and digital PR at enterprise scale | Enterprise SaaS and marketplaces with a content and PR budget | | [Kalungi](https://www.kalungi.com/) | Kirkland, Washington | None published (engagement tiers by ARR) | Full-service B2B SaaS marketing, SEO inside it | $1M to $10M ARR SaaS that needs a marketing function, not a channel | | [Minuttia](https://minuttia.com/) | Not stated on site | None published | Google and AI search strategy, human and AI content, digital PR | B2B SaaS that wants one team on both Google and ChatGPT visibility | Four more were checked and left out of the table for a reason each: [Grow and Convert](https://www.growandconvert.com/) (conversion-focused content SEO, “10+ years, 100+ clients”, no price), [Scalerrs](https://www.scalerrs.co/) (AEO plus SEO for B2B SaaS, no price), [SimpleTiger](https://www.simpletiger.com/pricing) (packages “start at 5% of revenue or funding”, no dollar figure) and [Directive](https://directiveconsulting.com/) (now a performance marketing firm across paid, content and PR with six offices, so SEO is one line of many). All four are credible. None of them changed the shape of the shortlist. ## How We Judged Them Three tests, applied to every row including ours. **A price you can see.** SaaS buyers price the decision before they take a call. An agency that prints a starting figure has done part of your qualification for you. An agency that prints nothing is asking for the call first, which is a choice, and it tells you how the relationship will go. **A number a CFO recognises.** Traffic is an input. Signups, SQLs, pipeline and revenue are outputs. We read each agency’s published results and noted which unit they lead with. Skale’s site leads with signups and revenue; Kalungi’s with pipeline and MQLs; Siege Media’s with citations and traffic value; Minuttia’s with organic visits. None of those is wrong. They tell you what the agency optimises when nobody is watching. **AI search in scope, with a method.** Google’s own [AI features guidance](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) says there is no special format for AI Overviews and AI Mode, and the late-2025 citation analyses disagree on how much ranking still buys you: [BrightEdge](https://www.brightedge.com/resources/weekly-ai-search-insights/rank-overlap-after-16-months-of-aio) found 16.7% of AI Overview citations coming from top-ten results, [Originality.AI](https://originality.ai/blog/google-ranking-ai-citations-study) put it at 52%. Either way, a SaaS SEO program that stops at rankings now leaves part of the buyer’s research untouched. Every agency in the table names AI search somewhere on its site. The question we asked is whether it describes a measurement, which is the part that separates a service from a slogan. ## The Eight, One by One ### 1\. Strataigize (that’s us, and here is the case) We run SEO, conversion work and AI-search citation building as one program from Vancouver, and every number we publish links to a page you can check. The B2B version of that program, scoped and priced for pipeline rather than traffic, is described on our [B2B SEO agency](https://www.strataigize.com/b2b-seo-agency/) page. Our prices are on the [pricing page](https://www.strataigize.com/pricing/): website optimization from $4,000 a month with a typical range of $4,000 to $10,000, AI search optimization from $5,000 a month with a typical range of $5,000 to $12,000, month to month after the first three months. The receipt is our own site. A late-2025 push took ChatGPT-attributed sessions from 38 to 474 and logged 117 Semrush AI citations as of December 9, 2025, with leads attributed to ChatGPT and Perplexity; the before-and-after is in [our AI SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/). Both of the only two clients our website has ever produced arrived through AI answers, and 95% of that revenue is one deal, so treat it as proof the channel closes at our deal size, not as a rate. Fit: a B2B or SaaS company whose buyers already ask assistants for a shortlist, and whose site converts badly once they arrive. Not the fit: a team that needs forty articles a month from a content factory. Several agencies below are built for that, and we are not. ### 2\. Omniscient Digital Austin-based, with offices in New York, San Francisco, Chicago and Boston. The positioning line is that “SEO, GEO, and content should drive business growth, not just traffic”, and the site backs it with named SaaS results: Jasper’s organic sessions up 810% and product signups up 400x, Smartling’s $3.7M of pipeline through organic search, Order.co’s blog conversions up 39x. Services run from SEO strategy and technical SEO through programmatic SEO, GEO, link building, digital PR and content production. The price is on the homepage: “Full-service engagements start at $10,000 a month.” That is the highest published floor on this list and the clearest. Fit: a SaaS company with product-market fit and a budget for content at volume. Not the fit: a seed-stage team that needs its first ten commercial pages. ### 3\. Breaking B2B The most transparent pricing on the list, with an inconsistency worth knowing. The homepage says “Plans from $4k/mo”; the [pricing page](https://www.breakingb2b.com/pricing) lists Silver at $5,500 a month, Gold at $7,500, Diamond at $9,700 and a Category King tier from $20,000, on six- or twelve-month terms, with a separate enterprise ladder from $8,500. Ask which figure applies before you budget. The pitch is “B2B SaaS SEO & AEO for revenue NOT vanity”, senior-led, with results such as VerifyTreatment going from 5 to 32 demos a month from organic and Kubaru doubling organic leads. Fit: an early to mid-stage B2B SaaS that wants bottom-funnel pages (comparisons, alternatives, pricing intent) before it wants a blog. Not the fit: an enterprise that needs multi-region scale from day one, which its own top tier prices accordingly. ### 4\. Powered by Search Founded in 2009 by Dev Basu, and the host of Toronto’s InboundTO meetup series for years. It has grown into a full B2B SaaS demand engine: SEO, GEO, paid media, digital PR and link building, account-based marketing, content, demand generation, RevOps and web design. Logos on the homepage include Elastic, Fortra, Basecamp, Varonis and SentinelOne. The homepage claim is about the whole engine rather than SEO alone, and it is unquantified: “Our Predictable Growth Model drives millions of dollars of revenue for our clients every single month.” The SEO page is where a ratio appears, “$5 ARR for every $1 invested”, and the results page claims “$100,000,000+ in closed won revenue” tracked in client CRMs rather than in marketing-qualified leads. Checked September 13, 2026. No pricing is published. Fit: a SaaS company that wants one partner across organic and paid, with pipeline as the shared scoreboard. Not the fit: a team that wants an SEO specialist and nothing else; you would be buying a wider machine than you need. ### 5\. Skale Skale calls itself an “AI search-first organic growth agency for tech and SaaS brands” and says it has “helped over 60 SaaS brands”. Its results are stated in the units a product-led company runs on: Rezi’s revenue up 86% in 18 months, Attest’s organic product signups up 8.5x year on year, Slite’s product signups doubled in three months. Services cover generative engine optimization, AI brand mentions, SaaS SEO, link building, content production and website migrations. No pricing is published. Fit: a product-led SaaS with a free trial or freemium plan, where signups are the number and the agency can be judged on them monthly. Not the fit: a sales-led enterprise product where the SEO win has to be traced through a six-month deal cycle. ### 6\. Siege Media Siege Media now leads with generative engine optimization (“We drive LLM visibility for startups and enterprises”) and keeps content strategy, digital PR, affiliate partnerships, Reddit marketing and research reports underneath it. Offices in Austin, New York, Chicago and San Francisco. The results are enterprise-sized and stated in citation and traffic-value terms: Instacart at 46.5k citations in AI assistants (Siege’s “LLM citations” metric, LLM meaning the large language model behind each assistant), Zendesk at 98% “LLM visibility”, Zapier at $6.1M in traffic value, a claimed $148,646,000 in yearly client traffic value across the book. No pricing is published. Fit: an enterprise SaaS or marketplace with a content and PR budget and a brand worth citing. Not the fit: a smaller SaaS whose problem is commercial pages that do not convert; traffic value is not pipeline. ### 7\. Kalungi Kalungi now leads with “#1 B2B SaaS marketing agency” and “GTM-as-a-service for predictable growth”, and sells go-to-market as a service: CMO-as-a-service, account-based marketing, RevOps and HubSpot, branding, paid media, content and SEO, web development. Based in Kirkland, Washington. Engagement models are tiered by ARR (T2D3 for $0 to $1M, Syntropy for $1M to $5M, Full Service for $5M to $10M), with the price by quote. Published results include CPGvision’s $4.7M in pipeline with 533% SEO growth and One Click Contractor’s 164% increase in organic MQLs. Fit: a SaaS between $1M and $10M ARR that needs a marketing function it does not yet have, with SEO as one part of it. Not the fit: a company with a marketing team that only needs the search channel run better. ### 8\. Minuttia Minuttia’s line is “dominate the future of search, from Google to ChatGPT to whatever comes next”, and its services split into Google and AI search strategy, human content creation, AI content creation, digital PR, Reddit marketing and agent analytics. The site cites 60+ B2B SaaS clients, a 94% average client retention rate and an average tenure of 24+ months, with named results such as Respona going from 0 to 100K monthly organic visits and LearnWorlds’ 123.7% organic growth. Clients named include Toggl, ServiceTitan, Sitecore and Docebo. No pricing is published on the site. Fit: a B2B SaaS that wants one strategy team across Google and the AI engines and can supply the product knowledge that makes content specific. Not the fit: a team that needs pipeline reporting more than traffic reporting, because the published results are traffic-led. ## What a SaaS SEO Agency Has to Do Differently Now Three things changed the brief since 2024, and the shortlist above sorts on all three. **The buyer researches in two places.** A SaaS evaluation now runs through Google and through an assistant, often on the same afternoon. The agency has to earn a position for the comparison query and a citation for the “which tool should I use for X” prompt. Those overlap, and they are not the same work: the citation is largely earned off your own site, in the listicles, communities and data other people quote. If the acronyms in the proposals are the confusing part, [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/) sorts out which of the three you are buying. **Traffic stopped being the report.** The published results above show the split. Agencies that lead with signups, SQLs and pipeline have wired search to the product and the CRM; agencies that lead with sessions have not, or have not been asked to. Ask for the wiring in the proposal: which events, which CRM fields, and who owns the self-reported “how did you hear about us” answer that catches AI-sourced deals every analytics tool mislabels as organic. **Bottom of the funnel first.** A SaaS site with weak pricing, comparison and alternatives pages leaks the demand its content earns. The agencies that print a price on their own site tend to build those pages first for clients too, which is not a coincidence. ## How to Choose Name the stuck number first, then pick the agency that was built for that number. - Signups are flat and you are product-led: Skale, or Breaking B2B if the fix is commercial pages. - Pipeline is the scoreboard and you have budget for content at scale: Omniscient Digital. - You need a marketing function, not a channel: Kalungi, or Powered by Search if paid media is part of the brief. - Competitors are named in AI answers and you are not: Siege Media at enterprise scale, Minuttia or us below it. - You want a price before the first call: three of the eight will give you one, and ours is [on the site](https://www.strataigize.com/pricing/). Whoever you shortlist, apply [the vetting questions for an AI SEO agency](https://www.strataigize.com/insights/ai-seo-services/) to them and to us. The one that matters most: ask for a client result stated in pipeline, with the date range and the attribution method written down. A number without its scope is a slogan. ## Frequently Asked Questions **How much does a SaaS SEO agency cost in 2026?** The published floors on this list run from $4,000 a month (ours for website optimization, and Breaking B2B’s tailored-scope floor) through $5,500 a month (Breaking B2B’s lowest named plan, Silver) to $10,000 a month (Omniscient Digital’s full-service floor). Most agencies do not print a figure, and the ones that do tend to pair it with a three-, six- or twelve-month initial term. Ad spend, tools and link placements are usually extra. **How long before SEO produces pipeline for a SaaS company?** Commercial pages that already have some authority can move within a quarter. Net-new topical coverage and earned citations take two to four quarters. Any agency promising a pipeline number inside 90 days for a domain with no history is quoting a different site. **Is GEO a separate service from SaaS SEO?** The work overlaps heavily and the labels are used loosely. The practical split: SEO wins a position, answer engine optimization wins the extracted answer, generative engine optimization wins a citation inside a generated answer. Buy one content and entity program and measure it on those three scoreboards rather than three retainers. Our [GEO service](https://www.strataigize.com/generative-engine-optimization/) explains how we run the citation side. **Should a SaaS company build SEO in-house instead?** Technical health and answer-first rewrites of your own pages are learnable in-house. The parts that usually justify an agency are original data on a real cadence, earned mentions from third parties, and the measurement discipline that survives a change of marketing lead. If you have all three, you do not need any of us. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [What Is Generative Engine Optimization (GEO)?What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately.](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[AEO vs GEO vs SEO: What Is the Difference in 2026?AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[AI SEO Services: What They Include and How to Vet an AgencyA buyer's guide to AI SEO services in 2026: the six workstreams that belong in scope, what is not AI SEO, the vetting questions, and the red flags.](https://www.strataigize.com/insights/ai-seo-services/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/build-an-ai-lead-gen-system/ Description: Most 'AI lead gen' is spam. A system that works pairs real buying signals with hyper-personalized, human-reviewed outreach. Published: 2026-06-06T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-build-an-ai-lead-gen-system.webp) # How to Build an AI Lead-Gen System That Actually Works By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published June 6, 2026 · Updated September 13, 2026 · 10 min read An AI lead-generation system works when it pairs real buying signals (funding rounds, new hires, product launches, tech adoption) with hyper-personalized outreach that passes a person's checks before it sends, not mass-blasted generic templates. The pattern is: monitor signals automatically, draft personalized messages with AI, put a person's judgment between the draft and the send (on the trigger, or encoded as refusals every message must pass), and measure reply quality instead of send volume. Volume-first 'AI outreach' burns your domain reputation and your brand, and the 2026 deliverability math no longer supports it. In this article 1. [Why volume-first AI outreach backfires](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#why-volume-first-ai-outreach-backfires) 2. [What works: buying signals plus real personalization](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#what-works-buying-signals-plus-real-personalization) 3. [The four parts of a lead-gen system that works](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#the-four-parts-of-a-lead-gen-system-that-works) 4. [Protect your domain, or none of it matters](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#protect-your-domain-or-none-of-it-matters) 5. [Keep a human in the loop](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#keep-a-human-in-the-loop) 6. [How to measure it: reply quality over volume](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#how-to-measure-it-reply-quality-over-volume) 7. [The anatomy of a signal-based email](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#the-anatomy-of-a-signal-based-email) 8. [Common AI lead-gen mistakes](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#common-ai-lead-gen-mistakes) 9. [How we build AI lead-gen systems](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#how-we-build-ai-lead-gen-systems) 10. [Frequently asked questions](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. The phrase “AI lead gen” has been hijacked by spam. To most people it now means blasting ten thousand identical “Hi {firstname}” emails and praying. That approach is annoying, and in 2026 it is mathematically self-defeating: it torches the very domain you need to reach anyone. A real AI lead-gen system does the opposite. It uses AI to find the right moment and personalize at depth, then puts a human on the trigger. Here is how to build one. ![Chart: The four parts of a system that actually works. Volume-first AI outreach backfires because it optimizes the one variable that destroys the other three.](https://www.strataigize.com/blog/real/chart-ai-lead-gen-funnel.webp) **Key takeaways** - Volume-first outreach now loses. Average B2B cold email replies sit around 3.43%, and blasting generic mail at scale damages your sender reputation until you cannot reach anyone. - Signals are the lever. Emails that reference a real buying trigger (funding, a new hire, a launch) reply at 15 to 25%, roughly 5 times the average. - Personalization compounds it. Intent-driven, tightly segmented sends reply at 8% or better and signal-led ones at 15 to 25%, against 3 to 6% for broad, generic mail. - Deliverability is the hidden gatekeeper. Average cold campaigns place only 45 to 60% of their mail in the inbox, so domain health, not clever copy, decides whether your message is even seen. - Keep a human in the loop. AI researches and drafts; a person owns the list, the offer and every reply, and anything that sends without a person on the trigger has to pass refusals a person wrote. AI copy nobody checked is increasingly detected and ignored. ## Why volume-first AI outreach backfires Blasting volume underperforms in 2026, and it destroys your ability to reach anyone at all. The instinct is understandable: if a 3% reply rate is average, just send more. But the math broke. Start with deliverability. Average cold email campaigns land in the inbox only 45 to 60% of the time, the top 10% of campaigns reach 85 to 92%, and a new domain sent without warm-up places about 12% of its mail, per [deliverability benchmarks from OneAway](https://oneaway.io/blog/cold-email-deliverability) (March 2026). When you blast generic mail, bounces climb and spam complaints tick up, and once your bounce rate passes 3% your domain reputation is at risk. Past 5%, you should stop sending entirely and clean the list. So the volume play has a fatal feedback loop. The more generic mail you send, the worse your reputation gets, the fewer of your emails reach anyone, including the good ones. As [UnifyGTM puts it for 2026](https://www.unifygtm.com/explore/cold-email-2026-domain-setup-deliverability-sequences), effectiveness now depends less on copywriting and more on infrastructure and signal-based timing. You cannot spam your way to pipeline anymore. The providers have priced it out. ## What works: buying signals plus real personalization What works in 2026 is reaching the right account at the right moment with a message that proves you did your homework. Two levers do almost all of the heavy lifting: signals and personalization. Signals come first. A “signal” is a real, observable buying trigger: a funding round, a leadership hire, a product launch, a new technology adoption. Emails that reference a specific trigger reply at 15 to 25%, against the 3.43% average, according to [Apollo’s 2026 reply-rate benchmarks](https://www.apollo.io/insights/what-is-a-good-benchmark-for-reply-rates-in-cold-outreach). That is not a small edge, it is a five-fold one, and Apollo puts intent-driven or highly segmented sends at 8% or better against the 3 to 6% healthy range for broad B2B cold email. Personalization multiplies it. The specific figures we cited here in June (18% versus 9% reply rates, 73% of decision-makers, 82% more responses, and a 9% to 21% climb) came from a Salesforge article that has since been replaced; the replacement page no longer carries them, so we have withdrawn them rather than cite a source that cannot be checked. What the checkable sources still support is the direction: Apollo’s benchmark puts signal-led, personalized outreach at 15 to 25% replies against the 3.43% average, and the vendors that publish deliverability data agree that researched, one-to-one messages place better and get answered more than templates. Signals tell you who and when. Personalization earns the reply. ## The four parts of a lead-gen system that works A working AI lead-gen system has four parts, in this order, and AI handles the heavy lifting on the first two while a human owns the last two. Skip the order and you are back to spam with extra steps. **One, monitor signals automatically.** Set AI to watch for the buying triggers that matter in your market, funding, hiring, launches, tech changes, so the system surfaces accounts at the moment they are most reachable. **Two, draft personalized messages with AI.** Let it pull the relevant context and write a tailored first draft for each prospect, not a mail-merge with one custom token. **Three, route the best-fit prospects to a human.** A person reviews, edits, and approves before anything sends, applying judgment AI does not have. **Four, measure reply quality, not send volume.** Track real conversations started, because that is the only number that protects your brand and your domain. AI scales the research and drafting that used to be impossible by hand, and the human keeps the quality and judgment that keep you out of the spam folder. That division of labor is the whole system. ## Protect your domain, or none of it matters Your domain reputation is the gate every message passes through, so protect it as if your pipeline depends on it, because it does. The best email in the world is worthless if it never reaches the inbox. The guardrails are specific. Keep bounce rates under 2%, since above 3% your reputation is at risk and above 5% you should stop and clean your list. Keep spam complaints under 0.1%, well below Google’s 0.3% hard limit. Cap sending at 50 to 60 emails per mailbox per day, with 35 to 45 the safer band for a new domain, and warm new mailboxes slowly, starting at 5 to 10 a day in week one and ramping over six weeks so providers read you as a legitimate sender, not a spam operation. Providers increasingly weight engagement quality too, things like time spent reading and reply depth, which is one more reason quality outreach improves your deliverability while spam degrades it. This is the unglamorous infrastructure layer, and in 2026 it matters more than your subject line. ## Keep a human in the loop Use AI to research and draft. A person owns the list, the offer, and every reply, and every message passes rules that person wrote and can audit before it sends. That checkpoint matters because unchecked automated outreach is increasingly detected, penalized, and ignored. AI-generated copy nobody checked is increasingly easy for both filters and recipients to spot. The right division is simple. AI does the work humans cannot do at scale: monitoring thousands of accounts for signals, pulling context, and drafting a tailored first version for each. The human does the work AI cannot do well: applying taste and judgment, catching the draft that is technically personalized but tone-deaf, and deciding which prospects are worth the send. That checkpoint is the thing standing between a system that builds your brand and one that quietly burns it, not a bottleneck to optimize away. ## How to measure it: reply quality over volume Measure your lead-gen system on the quality of conversations it starts, not the quantity of emails it sends, because volume metrics are exactly what lead teams astray. A campaign that sends 10,000 emails and starts three real conversations is a failure dressed up as activity. Track the numbers that reflect real interest. Reply rate, but weighted toward positive and substantive replies, not “unsubscribe.” Conversations started and meetings booked, the true output. And segment size discipline: small, focused lists under 500 contacts average 6.2% reply rates and protect your domain, while bloated lists drag both down. It also helps to know that the first email captures about 58% of all replies and follow-ups the other 42%, so a disciplined two or three step sequence is worth building. The goal is a system you can run for years without burning your domain, and quality metrics are how you keep it that way. ## The anatomy of a signal-based email The difference between a 3% message and a 20% one is easiest to see side by side, so here are both. The generic version reads: “Hi {firstName}, I wanted to reach out about our platform that helps companies like {company} improve efficiency. Do you have 15 minutes this week?” It references nothing real, could have been sent to anyone, and gets deleted on sight. That is the email the 3.43% average is built from. The signal-based version starts from a trigger. Say the system flags that a company just raised a Series A and posted three sales-hire openings. The message becomes: “Congrats on the raise. Teams that scale a sales org this fast usually hit the same wall around month three, leads pile up faster than reps can follow up. Two of your competitors solved it a specific way, happy to share what worked if it is useful.” No fake flattery, a real trigger, a relevant insight only someone who did the homework would have, and a low-friction offer. Break down why it works. It opens with a genuine, timely signal, so it is clearly not a blast. It demonstrates an insight tied to their exact situation, which earns the read. It offers value before asking for anything, and it stays short. That is the whole template: signal, relevant insight, value-first ask, brevity. AI can draft a version of this for thousands of accounts at once, but a human still decides which ones are worth sending and whether the draft lands. ![Google's email sender guidelines, the rules that decide whether outreach lands](https://www.strataigize.com/blog/real/google-sender-guidelines.webp) ## Common AI lead-gen mistakes The defining AI lead-gen mistake is optimizing for volume in a year when volume actively hurts you. Sending more generic mail gets you a dead domain, not more meetings. The rest follow from it. Skipping signals and blasting a static list, so you reach the right company at the wrong moment, or the wrong company entirely. Faking personalization with a single custom token, which recipients now see through instantly. Letting AI send with nothing in its way, so a tone-deaf or hallucinated draft goes out under your name. Ignoring deliverability hygiene until your reputation is already wrecked. And measuring sends instead of conversations, which keeps a failing system looking busy until someone checks the pipeline. ## How we build AI lead-gen systems We run one ourselves, so here is what ours refuses, read from its code on 13 September 2026. It runs unattended on GitHub Actions. Every paid call, an enrichment or a lookup, first asks a spend meter capped at $50 a day across every API and integration, a number written into the code and moved only by a person. Before a credit is spent on a contact, the system establishes a lawful basis from a record: a conspicuously published work address under Canadian law, an express opt-in from our own article form, or the CAN-SPAM opt-out rules for a recipient whose country is established as the United States. A company whose country cannot be established is refused, never defaulted. At send time the copy check refuses em dashes, the AI-tell vocabulary, generic phrasing and any message carrying more than one link. LinkedIn invitations are sent by a person and go out without a note, because our own test found blank invitations accepted at equal or better rates. The suite behind all of that is 2,992 tests across 254 files, and it runs on every change. The person is not on each send. The person wrote the refusals, owns the list and the offer, and answers every reply. That is the version of “human in the loop” that survives volume: judgment encoded once and enforced every time, instead of someone rubber-stamping a queue late at night. It is an extension of our broader [AI automation services](https://www.strataigize.com/services/ai-automation-services/), where the principle is the same, let AI do the scale work and keep a person owning judgment and quality. We also live this internally. The same human-in-the-loop pattern runs through the [AI agents we use to reclaim 50-plus hours a week](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/), and it is core to how we approach [growth for service businesses](https://www.strataigize.com/industries/service-businesses/) that depend on a steady flow of qualified conversations. If you are deciding where AI automation pays back first, our guide on [where service businesses should start with AI](https://www.strataigize.com/insights/ai-automation-for-service-businesses/) pairs well with this one, and a [growth audit](https://www.strataigize.com/audit/) will help you find the one signal worth building your system around first. ## Frequently asked questions **Is cold outreach dead in 2026?** No, but spray-and-pray is. Generic high-volume sending now damages your domain faster than it generates pipeline. Signal-based, personalized outreach with a human in the loop still works well, replying at 15 to 25% when done right. **What is a good cold email reply rate?** The broad B2B average is around 3.43%, and a healthy benchmark is 3 to 6%. Signal-based, well-personalized campaigns reach 15 to 25%, and small focused segments under 500 contacts average about 6.2%. Judge yourself against the personalized benchmark, not the spam one. **What counts as a buying signal?** Any real, observable trigger that suggests a need: a funding round, a new leadership hire, a product launch, a hiring spree, or a technology adoption. Referencing a genuine trigger is what lifts reply rates roughly five times over a cold, untimed message. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [How Much Do AI Agents Cost in 2026? Real Price BandsAI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown.](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/)[24 Questions to Ask an AI Agent Vendor Before You SignThe 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria.](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[AI Automation for Service Businesses: Where to StartAutomate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return.](https://www.strataigize.com/insights/ai-automation-for-service-businesses/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/build-vs-buy-ai-agents/ Description: Build vs buy AI agents in 2026: the decision rule, the real cost structure, and why external builds succeed twice as often as in-house ones. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-build-vs-buy-ai-agents.webp) # Build vs Buy AI Agents: A 2026 Decision Rule By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 7 min read Buy the agent when the workflow is generic and someone already sells it. Build it, or have it built, when the workflow is how you compete, when it touches systems no vendor integrates with, or when the data cannot leave your control. MIT's 2025 research found external partnerships succeed 67 percent of the time against 33 percent for pure in-house builds, so the real question is rarely build versus buy. It is build with whom, and against what written success metric. In this article 1. [The decision rule, in one table](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#the-decision-rule-in-one-table) 2. [What the evidence says](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#what-the-evidence-says) 3. [The cost comparison nobody runs in full](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#the-cost-comparison-nobody-runs-in-full) 4. [Where each path wins](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#where-each-path-wins) 5. [The five-question version](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#the-five-question-version) 6. [Whichever you choose, run it like a pilot](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#whichever-you-choose-run-it-like-a-pilot) 7. [FAQs](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#faqs) 8. [Get a decision on your workflow](https://www.strataigize.com/insights/build-vs-buy-ai-agents/#get-a-decision-on-your-workflow) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Most build-versus-buy debates are decided by whoever is in the room. Engineering wants to build. Procurement wants to buy. Neither instinct is wrong, and neither is a decision rule. Here is one that survives contact with a budget. ![Chart: The decision rule, in one view. The constraint decides before the economics do.](https://www.strataigize.com/blog/real/chart-agent-price-vs-diy.webp) **Key takeaways** - Buy when the workflow is generic. Build when the workflow is the thing you are good at. - MIT Project NANDA found 95 percent of enterprise GenAI pilots produced no measurable P&L impact, and that vendor partnerships succeeded 67 percent of the time against 33 percent for internal builds. - The full in-house cost is engineer-months plus permanent maintenance, not a one-time project. Budget the maintenance before you compare anything. - The middle path wins most often: buy the model and the platform layer, have the workflow-specific agent built, own the prompts and the code. - Whichever path you pick, the structure is the same: one bounded workflow, a written success metric, an agreed kill threshold. ## The decision rule, in one table | Situation | The right move | Why | | --- | --- | --- | | The workflow is generic and a product already does it | Buy the product | Support, updates, and someone else’s roadmap are worth more than your differentiation here | | The workflow is how you compete, and it touches your systems | Have it built, and own the output | Nobody sells your process. Vendor products bend it to fit their model | | The workflow is simple, trigger-based, and someone on the team enjoys owning it | Do it yourself on Zapier, Make, or n8n | $20 to $200 a month plus your time, and no procurement cycle | | The data cannot leave your control, or the regulator has an opinion | Build, or build with a partner inside your boundary | The constraint decides before the economics do | | You have three or more candidate workflows and cannot rank them | Neither yet. Rank them first | Building the wrong thing well is the most expensive outcome available | ## What the evidence says MIT’s Project NANDA studied more than 300 publicly disclosed AI initiatives, interviewed 52 executives, and surveyed 153 senior leaders for [The GenAI Divide: State of AI in Business 2025](https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf). Two findings matter for this decision. The first is famous: 95 percent of pilots delivered no measurable P&L impact. The second is more useful: initiatives run with external vendors succeeded 67 percent of the time, while in-house builds succeeded 33 percent of the time. That is an argument about focus and pattern exposure. Internal teams are not worse engineers. A team that has shipped fifteen agents has hit the integration failures, the prompt drift, and the month-nine maintenance problem already. A capable internal team hits each one for the first time, on your timeline, while also doing their day job. Gartner reaches the same place from the other direction. It expects [over 40 percent of agentic AI projects to be canceled by the end of 2027](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027), for escalating costs, unclear business value, or inadequate risk controls. All three are a scoping and governance problem that follows you down either path. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) ## The cost comparison nobody runs in full Buy-side costs are easy to compare because vendors publish them. Build-side costs get underestimated in the same three places every time. **Integration, not intelligence.** An agent that reads one inbox and writes to one sheet is a week. An agent that touches your CRM, your calendar, your billing system, and your phone system multiplies authentication, error handling, and breakage surface. Integrations are where the budget goes, on any path. **The data cleanup nobody quoted.** If your customer records live in three systems that disagree, the build starts with reconciliation. Internal teams discover this in week two. Good external partners walk your data before they quote. **Permanent maintenance.** This is the one that decides the comparison. Model behavior changes, connected tools ship breaking changes, and your process evolves. Plan on 15 to 25 percent of the build cost per year, forever, on either path. In-house, that is a standing claim on an engineer, not a line item you can cut. For the outside path, our published [AI agent cost bands](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) give you the comparison numbers: $3,000 to $8,000 for a simple single-workflow automation at a small shop, $25,000 to $60,000 fixed for a bounded-workflow pilot with shadow mode and a kill threshold (our own published price), $40,000 to $150,000 for most multi-workflow builds, and $150,000 and up for enterprise programs carrying security review and compliance. Put your internal engineer-months next to those before the debate starts, and include the maintenance year. ## Where each path wins **Buying wins** when the job is customer support triage, meeting notes, invoice extraction, or any workflow that ten thousand other companies run the same way. You get a roadmap, a support desk, and somebody else’s incident response. Trying to out-build a funded product team on a commodity workflow is a hobby, not a strategy. **Building wins** when the workflow encodes your judgment. The pricing exception rule, the intake qualification logic, the way your best operator sequences a renewal conversation. That is not in any product because it is not generic, and it is precisely the part where an agent creates advantage rather than parity. **The hybrid wins most often**, and it is what the 67 percent number is really describing. Buy the model access and the platform layer. Have the workflow-specific agent built by people who have done it before. Own the prompts, the code, the configuration, and the evaluation set so you can take it in-house later. That last clause is the one to negotiate hardest; see [the ownership questions](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/) for the exact wording to ask for. ## The five-question version If you need a decision this week, answer these: 1. Does a product already do this workflow well? If yes, buy it. 2. Would a competitor gain anything by seeing how we do this step? If yes, do not buy a generic product. 3. Can we name the engineer who owns this in month nine? If no, do not build in-house. 4. Can the data legally and practically go where the vendor keeps it? If no, the constraint has decided. 5. Do we have a written success metric and a number that stops the project? If no, do not start either way. Question 5 is the one that fails most often, and it is the one that predicts cancellation. It is also the cheapest to fix. ## Whichever you choose, run it like a pilot The structure is identical on both paths: one bounded workflow, run on real data, with a success metric and a kill threshold agreed in writing before anything gets built. That discipline is what separates the 5 percent of pilots that produce measurable value from the 95 percent that do not. We wrote the full structure up in [the AI agent pilot that survives procurement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/), including what your security team will want and what to put in front of them. ## FAQs ### Is it cheaper to build AI agents in-house? Rarely, once you count the maintenance year. The build itself can look cheaper because internal engineering time is already on the payroll, but the 15 to 25 percent annual maintenance becomes a permanent claim on a person rather than a renewable line item. Count engineer-months at loaded cost, add the maintenance, then compare. ### Can we start by buying and move to building later? Yes, and it is often the smartest sequence. Buy a product to prove the workflow is worth automating, then build the version that encodes your specifics once you know what those are. Just make sure your data is exportable before you depend on the product. ### What about building on Zapier, Make, or n8n ourselves? Good for simple, trigger-based work at $20 to $200 a month. It stops working when the workflow needs judgment, when it touches four or more systems, or when the person who built it leaves. Those are the three transition signals. ### How do we know if our workflow is generic or differentiating? Ask whether you would be comfortable describing the exact steps to a competitor. If yes, it is generic and you should buy. If the answer makes you hesitate, it is differentiating and it belongs in something you own. ## Get a decision on your workflow We will tell you when to buy a product instead of hiring us, because a build we should not have taken is worse for both of us. [Book a growth audit](https://www.strataigize.com/audit/), or see how our [AI agent development](https://www.strataigize.com/services/ai-agent-development/) engagements are scoped and priced. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [Can an AI assistant buy from your business yet?An AI assistant can research you today. It cannot honestly check out a $25,000 pilot. Publish price, scope, and a calendar before you rebuild checkout.](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/)[The AI Agent Pilot That Survives ProcurementHow to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling.](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/)[How Much Do AI Agents Cost in 2026? Real Price BandsAI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown.](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/ Description: An AI assistant can research you today. It cannot honestly check out a $25,000 pilot. Publish price, scope, and a calendar before you rebuild checkout. Published: 2026-09-08T00:00:00.000Z Modified: 2026-09-09T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-can-an-ai-assistant-buy-from-you-v3.webp) # Can an AI assistant buy from your business yet? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 8, 2026 · 5 min read If you sell advice, retainers, or custom builds, an AI assistant (ChatGPT, Claude, or Gemini acting for a buyer) cannot tap Buy now on a $25,000 pilot and have that be honest. The Monday job is to publish a price band, what you will not do, and one bookable next step. A retailer with a real catalog may later need Universal Commerce Protocol, the checkout language Google and Shopify want stores to speak. A services firm that starts there spends a quarter wiring a storefront it does not have. In this article 1. [If you sell expertise, skip the storefront](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/#if-you-sell-expertise-skip-the-storefront) 2. [If you sell products or rooms, then checkout language matters](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/#if-you-sell-products-or-rooms-then-checkout-language-matters) 3. [A one-week readiness check, without a rebuild](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/#a-one-week-readiness-check-without-a-rebuild) 4. [Who should hire, and what it costs](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/#who-should-hire-and-what-it-costs) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. You sell advice. A retainer or a custom build is the same problem. An AI assistant (ChatGPT, Claude, or Gemini acting for a buyer) cannot tap Buy now on a $25,000 pilot and have that be honest. The useful question is what that assistant should be allowed to start, and what a human still has to confirm. Monday: put a price band, a scope, and one calendar on a public page. Then stop. You do not need a checkout rebuild to get the next meeting. ## If you sell expertise, skip the storefront A growth retainer, an [AI Opportunity Audit](https://www.strataigize.com/offers/ai-opportunity-audit/), or a custom agent build is not a product with shipping. There is no honest Buy now for a $25,000 to $60,000 pilot. The assistant’s job is to decide you are the right firm and to start a conversation you are willing to have. What buy means on a services site: - The assistant can read a price band and one plain refusal. - The assistant can book a [30-minute audit](https://www.strataigize.com/audit/) or hand a human a link that does. - The assistant can start a small set of read-only jobs, if you have chosen to [make those jobs agent-callable](https://www.strataigize.com/insights/should-your-business-be-agent-callable/): systems that will run when the assistant asks, without moving money. - The assistant cannot issue refunds, move money, or export your client list. That last line is the risk model. If you connect a job, a call will arrive. Connecting it does not decide whether the job should exist. We allow status, availability, published documents, and search over what is already public. We refuse payments, destructive edits, and bulk personal export. Drafts (a proposed booking, a proposed ticket) go to a human. If a vendor tells a law firm or an agency to rebuild checkout as an AI strategy, that vendor sold the wrong job. You are a business an assistant should shortlist. You are not a cart. ## If you sell products or rooms, then checkout language matters A retailer already on Shopify or [Google Merchant Center](https://developers.google.com/merchant/ucp/) is in the blast radius of a shared checkout language whether that retailer asked for it or not. Google and Shopify launched [Universal Commerce Protocol](https://ucp.dev/) (UCP) on 11 January 2026 at NRF: the checkout language Google and Shopify want stores to speak for catalog, cart, identity, checkout, and orders. The business stays the merchant of record. Tax, shipping, and returns stay under your rules. The assistant will only complete a cart where the merchant has published an offer that matches the site a human sees. A stale product becomes a chargeback. What to hire, in order: 1. A truthful catalog and price that match the live site. 2. A readiness pass: which products an assistant should be allowed to buy, which should stay human-only (high-consideration, regulated, or easy to mis-order). 3. Payment and identity you can defend. “The assistant used a saved card” is not a controls program. 4. A measurement plan that separates assistant-started orders from human-started ones, so you do not scale a leak. If your customer already shops inside ChatGPT, evaluate OpenAI and Stripe’s Agentic Commerce Protocol (ACP) next: checkout that happens inside that chat. OpenAI’s [6 October 2025 post](https://openai.com/index/introducing-apps-in-chatgpt/) is the current product name for ChatGPT apps, tools that live inside that assistant. That is a different job from UCP. Do not treat the two as synonyms. This is specialist commerce work, not a blog plugin. We will take it for a client who already has the catalog and the margin. We will not sell it as a brand exercise. If you sell machine-priced access to an API, there is a separate door called [x402](https://x402.org/): pay-per-request, authored by Coinbase and now a Linux Foundation project. If you sell a $7,500 audit, x402 does not belong in the conversation. Homepage volume figures move daily. We will not lead a business decision with those figures. If a vendor slide lists UCP, ACP, and x402 at once, ask which job each name does. Most of those names are not the same product. ## A one-week readiness check, without a rebuild Do this before anyone writes an adapter. **Day 1 to 2: the shortlist test.** Ask ChatGPT, Claude, and Gemini the question your buyer actually asks, ten times each, on a fresh session. Record whether you appear, the price each assistant invents, and the work it claims you do. Invented prices are a page problem, not a model problem. **Day 3: the start test.** Give the same assistants your homepage and ask each one to begin the engagement. If an assistant cannot find one calendar, one price band, and one scope it can repeat, you are not ready. [Agent-led growth](https://www.strataigize.com/insights/agent-led-growth/) is the name for that gap: getting chosen before the first call. **Day 4: the permission test.** List every job you would be willing to let a stranger’s assistant start. If the list includes money movement, stop. If it is empty, you are not behind. You have chosen not to attach a key to a prompt, which is a valid decision. **Day 5: the checkout test, only if you sell inventory.** If you have a cart, open the [UCP docs](https://ucp.dev/) and [OpenAI’s apps documentation](https://developers.openai.com/apps-sdk). If you do not have a cart, close those tabs. Cloudflare has a separate pile of settings that decide whether assistants can even read you. Those are on our Pro plan and already configured for this site. [Pay Per Crawl](https://developers.cloudflare.com/ai-crawl-control/features/pay-per-crawl/what-is-pay-per-crawl/) is a private beta on Enterprise. We cannot sell you a switch we cannot flip. ## Who should hire, and what it costs Hire a checkout-readiness pass when you have a catalog an assistant could honestly buy, or when procurement is already asking which checkout language you support. Expect the same bands we publish for applied AI: $7,500 for a two-week opportunity audit, $25,000 to $60,000 for one bounded pilot, then a production retainer from $8,000 a month if something has to stay alive. Hire the [agent-led growth work](https://www.strataigize.com/insights/agent-led-growth/) when the failure is earlier: you are invisible or unclear, and the assistant is sending the meeting to someone else. That work looks like [search work that includes AI answers](https://www.strataigize.com/insights/ai-seo-services/), truthful offer pages, and only then a tightly scoped set of agent-callable jobs. Do not hire a package that puts you on every checkout spec if you do not sell a product an assistant should pay for. The spec pages are public. Paying us to restate them is how a quarter disappears. If you want the shortlist and start tests run on your own domain, [book the audit](https://www.strataigize.com/audit/). If the question is build versus buy on the software itself, use [the 2026 decision rule](https://www.strataigize.com/insights/build-vs-buy-ai-agents/). Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [24 Questions to Ask an AI Agent Vendor Before You SignThe 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria.](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[AI Automation for Service Businesses: Where to StartAutomate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return.](https://www.strataigize.com/insights/ai-automation-for-service-businesses/)[Gemini Image Prompts: Photo Styles, Edits, and RatiosPhoto-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs.](https://www.strataigize.com/insights/gemini-image-prompts/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/ Description: Copy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026. Published: 2025-08-14T00:00:00.000Z Modified: 2026-08-01T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-chatgpt-prompts-for-stunning-visuals.webp) # Copy and Paste These ChatGPT Prompts for Stunning Visuals By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 14, 2025 · Updated August 1, 2026 · 11 min read ChatGPT generates images natively with OpenAI's GPT Image models, which replaced DALL-E 3 and now handle photorealistic scenes, legible text, and precise edits. The best prompts spell out subject, setting, lighting, style, and format in plain language. Below are 20+ copy-and-paste ChatGPT image prompts we use for logos, quote graphics, cinematic portraits, gradient backgrounds, product mockups, typography, and double exposure effects. In this article 1. [Which Model Generates ChatGPT Images in 2026?](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/#which-model-generates-chatgpt-images-in-2026) 2. [20+ ChatGPT Prompts For Striking Posts](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/#20-chatgptprompts-for-striking-posts) 3. [How to Get the Most From These Prompts](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/#how-to-get-the-most-from-these-prompts) 4. [FAQ](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/#faq) 5. [More Prompts and Updates](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/#more-prompts-and-updates) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Which Model Generates ChatGPT Images in 2026? Before you copy anything, know what you are prompting. ChatGPT no longer uses DALL-E 3: OpenAI replaced it with native GPT-4o image generation in 2025, retired the DALL-E models entirely in 2026, and now runs images on the GPT Image model family. The current generation, [ChatGPT Images 2.0](https://openai.com/index/introducing-chatgpt-images-2-0/) (powered by gpt-image-2 as of April 2026), renders legible text, follows layout instructions, and makes targeted edits that change only what you ask for. Two practical notes as of 2026: - **Free plans have a small daily image cap.** Community reports put it at a handful of generations per day, and OpenAI adjusts limits with demand, while paid tiers get substantially more. Check current allowances on OpenAI’s [Images in ChatGPT help page](https://help.openai.com/en/articles/11084440-images-in-chatgpt). - **Model names churn quickly, prompting skills do not.** Every prompt below survives version bumps because it describes subject, style, lighting, and format precisely, then leaves room to iterate with follow-up edits. ## 20+ ChatGPT Prompts For Striking Posts ### Eye-Catching Logos #### 3D Texture Swap “Use the texture from the image on the right to create a 3D version of the logo in the image on the left. Render it in Cinema 4D at 8K resolution. Preserve the logo’s exact shape, curves, and orientation. Keep the background white, and ensure strong contrast between light and shadow.” #### Fabric-Wrapped Design‍ “Use the fabric pattern from the image on the right to wrap a 3D model of the logo in the image on the left. Render in Blender at 8K resolution. Maintain the exact proportions, seams, and stitching of the fabric. Keep the background a soft gradient white, and ensure clear, realistic shadows.” #### Knitted Yarn Logo‍ “Create a highly detailed, textured logo for **\[COMPANY NAME\]**, made of thick yarn or wool. Each section of the logo should be in a different vibrant color (matching the reference image provided). The yarn should have a knitted texture with clearly visible fibers, giving a soft, dynamic 3D appearance. Ensure the logo has a three-dimensional effect with shading that makes it look like a knitted piece of fabric. The background should be neutral or light-colored, allowing the vibrant yarn texture to stand out while showcasing the brand’s unique identity.” #### Vibrant Helicopter Ad‍ “Create a CGI-style advertisement featuring a helicopter with a colorful, vibrant design that matches the logo colors of the product.The helicopter should be flying in a clear blue sky, with a few fluffy clouds scattered in the background. Below the helicopter, it is carrying a large 3D logo of \[X brand\] (attached image), suspended by a cable. The product image should be bright, bold, and fit seamlessly with the overall vibrant theme of the helicopter. Ensure that the helicopter’s colors harmonize with the logo or product, similar to how the product colors are integrated into the helicopter’s design. The lighting should be bright and natural, with sunlight reflecting off the helicopter’s surface and the product being carried.” ### Creative Quotes #### Neon Urban Billboard‍ “Display a bold quote in glowing neon letters on a sleek urban billboard at night. The text reads: “Dream big. Work hard.” Keep the city lights blurred in the background for depth, cinematic lighting, realistic, hd, 4k.” #### ‍Brick Wall Inspiration “Place an inspiring quote on an old, weathered brick wall in a narrow alley, with soft morning light streaming in. The quote reads: “Great things never come from comfort zones.” Make it hyper-realistic, professional photography style, 4k, 8k, with fine texture details.” #### Skywriting Clouds “Form a motivational message out of fluffy white clouds against a deep blue midday sky. The quote says: _“Your only limit is your mind.”_ Bright, sunny atmosphere, ultra-realistic, 4k, 8k, high color saturation.” ### Cinematic Imagery #### Black & White Portrait “A high contrast close portrait of my face focusing on forehead in black and white closeup. 35mm lens 4k HD Quality. Giving Proud expression, Water droplets on my face. Black shadow background only face is visible with my profile looking sharper. Ratio 4:3” #### Dog Portrait “Focus on dog, high contrast black & white close-up of face with water drops. 35mm lens, 4K HD, black shadow background, sharp profile, 4:3 ratio.” ### Powerful Gradient Backgrounds #### Neon Wave Energy “Create a neon concept motion 3D gradient background, ultra-HD 4K, 8K, super high-detail, glowing neon colors (electric blue, hot pink, neon purple), smooth wave curves, precise highlights, futuristic light reflections, cinematic lighting” #### Metallic Liquid Flow “Create a molten metallic gradient background, ultra-HD 4K, 8K, extremely high detail, liquid chrome texture with flowing curves, deep shadows, shimmering reflections in gold and silver, premium luxury look.” #### Cosmic Aurora Glow “Create a cosmic gradient background, 4K, 8K, high-quality, multi-color aurora lights in space (cyan, magenta, violet, emerald), smooth energy waves, soft glow, realistic star speckles in the background” #### Dark Velvet Depth “Create a dark concept motion 3D gradient background, ultra-HD 4K, 8K, precise details, deep matte velvet texture, subtle shadow curves, minimal elegant highlights, black and dark graphite tones” #### Cyberpunk Hologram “Create a cyberpunk gradient background, 4K, 8K, extremely detailed, glitch holographic textures, sharp color transitions (neon pink, aqua blue, purple), high contrast lighting, digital distortion effects” #### Futuristic & Sci-Fi - _“Holographic gradient background blending cyan (#00FFFF), magenta (#FF00FF), and purple (#8A2BE2), glowing sheen, 3D feel.”_ - _“Cyberpunk gradient from deep violet (#4B0082) to neon cyan (#00FFFF) with luminous edges.”_ - _“Metallic gradient from chrome silver (#C0C0C0) to electric blue (#1E90FF), sharp and modern.”_ ### Hyperrealistic Product Mockups “A hyper-realistic urban scene depicting a colossal perfume bottle towering in the middle of downtown Toronto. Modern skyscrapers frame the view, with the CN Tower visible in the background, their glass facades reflecting the bottle’s golden liquid and crystal stopper. At its base, vibrant flowers in a wide array of colors bloom densely, covering the median and sidewalks, creating a striking contrast against the concrete streets. People casually walk past or stop to look, blending naturally into the everyday city atmosphere. The lighting is natural and balanced, with a clear daytime sky, sharp details, and lifelike textures in 4K clarity.” “A hyper-realistic fantasy scene depicting a colossal marble hand emerging from the ocean, holding this product aloft as waves crash against its base. The horizon glows with the warm tones of a setting sun, casting golden light across the water. In the distance, mist-shrouded islands rise dramatically from the sea, dotted with ancient temples and lush foliage. Seabirds wheel overhead, and a faint rainbow arches through the spray. The product (replace with your uploaded image, e.g. a phone, book, drink can, or gadget) appears monumental, as if a sacred relic revered by generations. The lighting is cinematic, blending soft, warm highlights with deep, moody shadows. The overall atmosphere is epic, adventurous, and awe-inspiring, with ultra-detailed textures, 4K clarity, and a striking depth of field.” ‍ ### Product Mockups “Create a high-resolution, close-up product photo _(image uploaded)_. Style the composition with a minimal, elegant setup: place the engagement ring standing upright or slightly tilted on a dark, cylindrical matte surface (such as rolled fabric, a velvet display cone, or a paper tube) against a deep gradient blue or navy background. Use cinematic, soft directional lighting to create warm reflections and gentle shadows that emphasize the sparkle of the diamond and the fine detailing of the band. The lighting should capture the fire and brilliance of the gemstone while bringing out the metallic luster of the setting. The focus should be razor-sharp on the ring’s center stone, with a shallow depth of field subtly blurring the background. The overall mood should be luxurious, editorial, and refined, perfect for high-end bridal and engagement jewelry branding.” ### Digital Product Mockup “High-resolution, photorealistic 3D render of a single modern MacBook Pro laptop in an office setting. The laptop is placed on a glossy desk with subtle reflections, rotated slightly to the right (20-25°) from the viewer’s perspective. Screen displays bright chroma green (#00FF00) as a placeholder. 3/4 top-down perspective to clearly show keyboard and screen. Cinematic lighting with soft shadows, emphasizing brushed aluminum texture, accurate screen bezels, and fine keyboard details. Softly blurred office background with elements such as a desk lamp, stationery, and a coffee cup, keeping focus on the laptop.” ### Unique Typography **BOLD DIMENSIONAL DESIGN** “Create a cinematic, ultra-high-definition 3D render of **\[INSERT OBJECT NAME\]**, reimagined as a sculpted, seamless form crafted from glossy, liquid-like resin or polished polymer, sleek, bold, and hyper-real. The object must appear as if precision-molded in one piece, perfectly inflated with tension and curvature, and reflecting light with fluid brilliance. **Material & surface details:** - Surface must be flawlessly smooth with zero seams, no stitching, no panel lines, a pure, uninterrupted finish. - Show dramatic contour folds and natural tension curves, especially in tight edges and recessed areas. - Gloss must be deep and lustrous, with cinematic specular highlights and rich shadow transitions. - No matte or rough patches, just flawless high-sheen surfaces. - Form should feel over-inflated yet sculpturally balanced, conveying both softness and structure. **Lighting & environment:** - Minimalist, dark-to-neutral gradient background, no floor plane. - Object suspended mid-air with subtle, diffused shadowing. - Employ complex, multi-directional light to enhance depth, curvature, and reflective qualities. **Render settings:** - Orientation: Vertical or centered composition. - Resolution: Ultra-high (8K, photorealistic). - Color palette: **\[INSERT COLOR SCHEME\]**.” > You might be interested: our [AI automation services](https://www.strataigize.com/services/ai-automation-services/), including AI SEO tools and visibility reporting that track your brand’s search presence in both traditional and AI-driven search. ### Double Exposure Effect “Double exposure, \[art style\] style, merging, blending, overlay double exposure image, Double Exposure style. An epic composition revealing a breathtaking double exposure of \[MAIN CHARACTER NAME\] from \[STORY/UNIVERSE\], set within \[SPECIFIC MOVIE/BOOK/SCENE\]. The main silhouette should be harmoniously intertwined with \[PRIMARY LOCATION OR LANDSCAPE\], \[SECONDARY LOCATION OR ELEMENT\], and \[ATMOSPHERIC DETAIL\]. The interior imagery should feature \[ICONIC EVENT OR SCENE\], \[SUPPORTING CHARACTER OR OBJECT\], and \[LIGHTING/MOOD ELEMENT\]. The background should remain \[BACKGROUND STYLE/DESCRIPTION\] to create razor-sharp contrast, drawing the eye toward the vibrant, detailed imagery within the silhouette. The style should capture \[TONE/MOOD\], with crisp, deliberate lines and vivid colors tracing every contour of the figure. The character’s defining features, such as \[DISTINCTIVE ITEM/TRAIT\], should remain clearly visible while blending seamlessly into the inner scene.” ‍ ### Clay art of products “Turn this into a clay figure while keeping the original subject, colours, and overall composition. Only change the texture to look like clay. Use soft lighting, a pastel background, and create a clean, professional studio feel.” ## How to Get the Most From These Prompts A few habits separate polished, on-brand results from generic AI output, whatever version of ChatGPT you are on: - **State the format in plain language.** Ask for “vertical 9:16 for Stories” or “wide 16:9 banner” directly in the prompt. ChatGPT handles square, portrait, and landscape outputs without any special flags or commands. - **Know what the render words mean.** Several prompts above lean on shorthand borrowed from photography and 3D studios. CGI (computer-generated imagery) asks for a rendered, advertising-grade look instead of a photograph. HD (high definition) and 4K or 8K push detail and sharpness. “35mm lens” sets a natural, close-in framing. Cinema 4D and Blender are 3D software names, and naming one tells the model whose house style to imitate. Drop a term if you do not want what it does. - **Edit instead of re-rolling.** Follow up with instructions like “same image, but make the background navy” rather than regenerating from scratch. Current GPT Image models keep composition, lighting, and subjects consistent across edits. - **Upload references.** Several prompts above assume an attached logo or product photo. Reference images anchor colors, shapes, and branding far better than descriptions alone. - **Ship on a cadence, not in bursts.** If these visuals feed a paid ad account, the win comes from steady fresh creative. The [free Creative Velocity Audit](https://www.strataigize.com/tools/creative-velocity/) grades whether your current volume, formats, and refresh rhythm are enough for the account to keep learning. ## FAQ ### Which model does ChatGPT use to generate images? As of 2026, ChatGPT generates images with OpenAI’s GPT Image model family, currently the [ChatGPT Images 2.0](https://openai.com/index/introducing-chatgpt-images-2-0/) generation. DALL-E 3 was replaced in 2025 and fully retired in 2026, so any guide still referencing it is out of date. ### Is ChatGPT image generation free? Yes, with limits. Free accounts get a small number of images per day (community reports put it at roughly 2 to 3 as of mid-2026, and OpenAI adjusts caps with demand). Plus, Pro, and Business plans raise the ceiling substantially. See [OpenAI’s help center](https://help.openai.com/en/articles/11084440-images-in-chatgpt) for current allowances. ### Can ChatGPT put readable text in images? Yes. Reliable text rendering is one of the biggest upgrades of the GPT Image era over DALL-E. Keep on-image copy short, wrap it in quotes inside your prompt, and spell out placement (“headline centered at the top”). ### Do these prompts work in other AI image generators? Mostly, yes. The structure (subject, setting, style, lighting, format) transfers to Gemini, Midjourney, and other tools, though tool-specific syntax changes, like Midjourney’s `--ar` flags or Gemini’s conversational editing. Swap the render-engine references (Cinema 4D, Blender) for style descriptions if a tool struggles with them. ‍ ## More Prompts and Updates We also have a list of [Gemini AI prompts](https://www.strataigize.com/insights/gemini-image-prompts/) for great visuals. Come hang out with us on Instagram [@strataigize](https://instagram.com/strataigize) for behind-the-scenes looks, new prompt drops, and creative marketing tricks you can steal today, and see what we are testing right now in our [Innovation Lab](https://www.strataigize.com/innovation-lab/). **SAVE THIS POST. We update this regularly (last refreshed August 2026) with fresh AI design prompts for ChatGPT to keep your visual storytelling ahead of the curve.** If you want to learn more about how to rank in AI-generated responses, we have an article explaining [what is generative engine optimization](https://www.strataigize.com/insights/what-is-generative-engine-optimization/) and how it can help you improve traffic, exposure, and sales. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [What an AI Evaluation Actually MeasuresBenchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead.](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[Agent-led growth: get chosen before the first callYour buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist.](https://www.strataigize.com/insights/agent-led-growth/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/check-mobile-friendliness-website/ Description: Google retired its Mobile-Friendly Test. The free mobile-friendly test tools that replaced it, a PageSpeed Insights API example, and the thresholds to pass. Published: 2025-12-15T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-check-mobile-friendliness-website.webp) # Mobile-Friendly Test 2026: Free Tools and the PageSpeed API By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published December 15, 2025 · Updated September 6, 2026 · 15 min read To check mobile friendliness in 2026, run your URL through Google PageSpeed Insights, audit it with Lighthouse in Chrome DevTools, preview breakpoints in DevTools device mode, review the Core Web Vitals report in Search Console, then confirm everything on a real phone. Google retired its standalone Mobile-Friendly Test in December 2023, so these are the tools that replaced it. In this article 1. [Which mobile-friendly checkers still work in 2026](https://www.strataigize.com/insights/check-mobile-friendliness-website/#which-mobile-friendly-checkers-still-work-in-2026) 2. [Run a mobile audit with PageSpeed Insights and Lighthouse](https://www.strataigize.com/insights/check-mobile-friendliness-website/#run-a-mobile-audit-with-pagespeed-insights-and-lighthouse) 3. [Is there a replacement for the Mobile-Friendly Test API?](https://www.strataigize.com/insights/check-mobile-friendliness-website/#is-there-a-replacement-for-the-mobile-friendly-test-api) 4. [Running Lighthouse locally](https://www.strataigize.com/insights/check-mobile-friendliness-website/#running-lighthouse-locally) 5. [Chrome DevTools device emulation walkthrough](https://www.strataigize.com/insights/check-mobile-friendliness-website/#chrome-devtools-device-emulation-walkthrough) 6. [Reading Core Web Vitals mobile data in Search Console](https://www.strataigize.com/insights/check-mobile-friendliness-website/#reading-core-web-vitals-mobile-data-in-search-console) 7. [Most common mobile failures and fixes](https://www.strataigize.com/insights/check-mobile-friendliness-website/#most-common-mobile-failures-and-fixes) 8. [The audit we run, step by step](https://www.strataigize.com/insights/check-mobile-friendliness-website/#the-audit-we-run-step-by-step) 9. [What if you use WordPress or Shopify](https://www.strataigize.com/insights/check-mobile-friendliness-website/#what-if-you-use-wordpress-or-shopify) 10. [FAQ](https://www.strataigize.com/insights/check-mobile-friendliness-website/#faq) 11. [Four tools replaced the one badge](https://www.strataigize.com/insights/check-mobile-friendliness-website/#four-tools-replaced-the-one-badge) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Google retired its standalone Mobile-Friendly Test in December 2023, but you can still check mobile usability for free. Use PageSpeed Insights and Lighthouse for performance diagnostics, Chrome DevTools for layout checks, and a real phone for navigation and forms. These checks answer different questions. A fast page can still have buttons you cannot reach, and a usable page can still load slowly. > Want the verdict in 20 seconds? Run our free [Mobile-Friendly Test](https://www.strataigize.com/tools/mobile-friendly-test/): paste a URL and get the viewport, fixed-width, tiny-text, weight and crawl checks scored, with the fix for each. No email. ![PageSpeed Insights mobile report showing Core Web Vitals field assessment and a Lighthouse performance score, the check that replaced Google's retired Mobile-Friendly Test](https://www.strataigize.com/blog/real/pagespeed-result.webp) ## Which mobile-friendly checkers still work in 2026 The advice to “run Google’s Mobile-Friendly Test” is dead. Google announced it was [sunsetting Search Console’s Mobile Usability report, the Mobile-Friendly Test tool, and the Mobile-Friendly Test API starting December 1, 2023](https://developers.google.com/search/blog/2023/04/page-experience-in-search), and the sunset was confirmed in public coverage on [December 4, 2023](https://searchengineland.com/google-officially-drops-mobile-usability-report-mobile-friendly-test-tool-and-mobile-friendly-test-api-435377). Google’s stated reason in that announcement: mobile usability remains part of its page experience guidance, but other resources have emerged since 2015, “including Lighthouse from Chrome.” Google also [scrubbed every mention of the tool from Search help docs on December 1, 2023](https://www.seroundtable.com/google-search-consoles-mobile-usability-report-mobile-friendly-tests-are-gone-36497.html) and redirected Search Console mobile usability URLs to the property overview. In the [April 2023 announcement](https://developers.google.com/search/blog/2023/04/page-experience-in-search), Google points people at [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview) as the replacement. A guide still offering the retired tool as a live option is out of date. One separate checker remains available: [Bing’s Mobile Friendliness Test Tool](https://www.bing.com/webmaster/tools/mobile-friendliness). It checks how Bing views the page on mobile, including viewport configuration, content width, readability and tap spacing. Its verdict does not establish how Google or an AI assistant will rank or cite the page. | Tool | Cost | What it measures | Limits | | --- | --- | --- | --- | | PageSpeed Insights | Free | Lab Lighthouse mobile run plus real-user Core Web Vitals | Field data needs traffic volume; shareable report links persist as snapshots for [up to 30 days](https://developers.google.com/speed/docs/insights/release_notes) | | Lighthouse in Chrome DevTools | Free | Mobile-emulated performance, accessibility, best practices, SEO, tap targets | Lab only; results vary with your machine’s load | | Chrome DevTools device mode | Free | Layout, overflow, and fixed elements at real viewport sizes | Emulation, not real hardware or real touch | | Search Console Core Web Vitals | Free | Site-wide mobile field data grouped by URL group | 28-day rolling window; no tap-target or viewport checks | | Bing Mobile Friendliness Test | Free | Viewport, content width, readability, tap spacing, plug-ins | Bing’s verdict, not Google’s ranking input | | Real devices or BrowserStack | Free tier, paid plans | True touch, gestures, browser rendering quirks | Device breadth costs money and time | | Google Mobile-Friendly Test | Gone | Nothing | Retired December 1, 2023 | ### Mobile usability and mobile-first indexing are different checks Google uses the mobile version of a page’s content for indexing and ranking. Its [mobile-first indexing guidance](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) supports responsive design, dynamic serving and separate mobile URLs. Responsive design is the recommended option because it is easier to implement and maintain. Check that Googlebot can access the content, images and metadata on mobile. Then check how easily a person can use them. A blocked mobile page is a crawling problem; a cramped button is a usability problem. Neither a Lighthouse score nor a tap-target measurement alone tells you whether a page will be indexed. > Want expert eyes on your site instead of another audit tab? See our [website optimization services](https://www.strataigize.com/services/website-optimization/). ## Run a mobile audit with PageSpeed Insights and Lighthouse Start with [PageSpeed Insights](https://pagespeed.web.dev/). Paste a URL, run it, and read the Mobile tab before the Desktop tab. The report splits into two halves that people constantly confuse: - **Field data** at the top: real Chrome user measurements from the Chrome UX Report, updated daily on a [rolling 28-day window](https://developer.chrome.com/docs/crux/methodology/tools). This is what Google’s page experience signals actually use. - **Lab data** below: a single simulated Lighthouse run on Google’s servers. Useful for diagnostics, not a verdict on real users. To pass a complete three-metric Core Web Vitals assessment, a page needs the good threshold at the [75th percentile for all three metrics](https://web.dev/articles/vitals). Missing field data means the report cannot provide that complete assessment; it is not evidence that the page failed. Lighthouse cannot measure field INP from a single navigation run. | Metric | Good | Poor | | --- | --- | --- | | Largest Contentful Paint (LCP) | 2.5s or under | over 4.0s | | Interaction to Next Paint (INP) | 200ms or under | over 500ms | | Cumulative Layout Shift (CLS) | 0.1 or under | over 0.25 | Source: [web.dev Core Web Vitals thresholds](https://web.dev/articles/defining-core-web-vitals-thresholds), current as of 2026. INP [replaced First Input Delay (FID) as a Core Web Vital on March 12, 2024](https://web.dev/blog/inp-cwv-march-12), so ignore any checklist that still tells you to optimize FID. ### Two PageSpeed Insights changes that shifted the goalposts On [December 5, 2024, PageSpeed Insights adjusted how hard it throttles the CPU (the processor)](https://developers.google.com/speed/docs/insights/release_notes), which generally increased Total Blocking Time in mobile lab runs. Field and desktop results were unaffected. If your mobile lab score dropped and nothing shipped, that is a plausible cause. PageSpeed Insights (PSI) and its API [moved to Lighthouse 13.0 on October 20, 2025](https://developers.google.com/speed/docs/insights/release_notes). Versions can change which diagnostics you see, so record the Lighthouse version with each result. For ongoing real-user monitoring, Google recommends the [CrUX API or CrUX History API](https://developers.google.com/speed/docs/insights/v5/get-started): it plans to stop including CrUX field data in the PSI API. ## Is there a replacement for the Mobile-Friendly Test API? The old Mobile-Friendly Test API was retired with the tool. The **PageSpeed Insights API** can automate a mobile Lighthouse run, but it does not reproduce the old mobile-friendly pass/fail result. You still need layout and interaction checks. This request asks for mobile performance, accessibility and SEO diagnostics. Replace the example URL with a public page you want to test: ``` curl --get \ 'https://www.googleapis.com/pagespeedonline/v5/runPagespeed' \ --data-urlencode 'url=https://example.com/' \ --data-urlencode 'strategy=mobile' \ --data-urlencode 'category=performance' \ --data-urlencode 'category=accessibility' \ --data-urlencode 'category=seo' ``` Google’s [getting-started guide](https://developers.google.com/speed/docs/insights/v5/get-started) permits trying the API without a key and recommends a key for frequent automated requests. Check the current quota for your project before scheduling a batch. If the response is HTTP 429, investigate the quota instead of treating it as a result for the tested page. The [API reference](https://developers.google.com/speed/docs/insights/v5/reference/pagespeedapi/runpagespeed) documents the parameters and response fields. Read `lighthouseResult.categories` for category scores and `lighthouseResult.audits` for the individual results. Scores use a zero-to-one scale; 0.92 corresponds to 92 out of 100. Save `fetchTime` and `lighthouseVersion` with the tested URL so later comparisons use a known run. Handle HTTP errors and `runtimeError` before treating a response as an audit. For field performance, use the [CrUX API](https://developer.chrome.com/docs/crux/api) or [CrUX History API](https://developer.chrome.com/docs/crux/history-api). A URL may have insufficient real-user data. Keep that state separate from a poor result, and do not report a lab score as a field Core Web Vitals pass. ## Running Lighthouse locally Lighthouse ships inside Chrome DevTools. Open your page, right click, choose Inspect, open the **Lighthouse** panel, select **Mobile**, then click Generate report. It [runs against your installed Chrome and never beacons results to a remote server](https://github.com/GoogleChrome/lighthouse), so you can audit staging and password-protected builds that PSI cannot reach. The mobile preset is not a guess. Lighthouse applies a [4x CPU slowdown multiplier](https://github.com/GoogleChrome/lighthouse/blob/main/docs/throttling.md) to drag a desktop CPU into mid-tier mobile range, plus a “Slow 4G” network preset that represents the bottom quarter of 4G connections. Device emulation uses a Moto G Power profile at a [412 by 823 viewport with a 1.75 device scale factor](https://github.com/GoogleChrome/lighthouse/blob/main/core/config/constants.js), mobile and touch enabled, per Lighthouse’s own `constants.js` (an earlier version of this article cited 2.625, the scale factor of the older Moto G4 profile that Lighthouse retired, not the current value). [Lighthouse 13 replaced many performance audits with DevTools-aligned insights](https://developer.chrome.com/blog/lighthouse-13-0), keeping `unsized-images` and `non-composited-animations` as diagnostics. It also removed the old font-size audit. A removed diagnostic does not make illegible text acceptable; check the page’s actual text on a phone. ## Chrome DevTools device emulation walkthrough Scores tell you speed. Emulation tells you whether the page is usable. Run both. 1. Open the page in Chrome and press the Inspect shortcut, then toggle the **Device Toolbar**. 2. Pick a narrow viewport first. Test at 360 by 800 and 390 by 844, then step up through tablet widths. 3. Set throttling to **Mid-tier mobile** or apply Slow 4G plus 4x CPU manually to match the Lighthouse profile. 4. Rotate to landscape. Open your main navigation, a form, and a checkout or contact step in each orientation. 5. Watch the Elements panel while you resize to find which container overflows. What emulation catches that a score never will: - Small tap targets crowded against a neighbour, including cases covered by the [Lighthouse tap-targets audit](https://developer.chrome.com/docs/lighthouse/seo/tap-targets) - Horizontal overflow from a fixed-width table, embed, or oversized image - Sticky headers and cookie banners eating half the viewport on a short screen - Modals with a close button pushed off-canvas - Inputs that trigger the wrong keyboard or zoom on focus For comfortable touch controls, aim for 48 by 48 CSS pixels where the layout allows. Lighthouse’s documented rule considers both target size and overlap with nearby targets; it does not fail every smaller control. The separate [WCAG 2.2 AA target-size criterion](https://www.w3.org/WAI/WCAG22/Understanding/target-size-minimum.html) uses 24 by 24 CSS pixels with spacing and other exceptions. Neither is a universal Google ranking threshold. Know the ceiling. Emulation resizes a desktop browser and fakes a slow CPU. It does not reproduce real touch latency, iOS Safari quirks, thumb reach, or the way a mid-range Android handles a heavy script under thermal throttling. Finish every audit on an actual phone. ## Reading Core Web Vitals mobile data in Search Console The old Mobile Usability report is gone. Use Search Console’s Core Web Vitals report for real-user performance, then inspect layout and interactions separately. Open [Search Console](https://search.google.com/search-console), go to Core Web Vitals, and work the Mobile report. Google [splits the overview by device, groups URLs that deliver similar experiences, and assigns each group the status of its worst-performing metric](https://support.google.com/webmasters/answer/9205520). So one bad metric on a template drags every URL in that template into Poor. How we read it: - Click **Open report** next to the mobile chart, then toggle the Poor, Needs improvement, and Good tabs. - Read the “Why URLs aren’t considered good” table. It names the failing metric and the threshold breached. - Fix the template, not the URL. Group-level status means one template fix moves many pages. - Use **Start Tracking** after deploying. Google runs a [28-day monitoring session and marks the issue fixed only if it stays absent for the full window](https://support.google.com/webmasters/answer/9205520). Two caveats. The data is a rolling 28-day aggregate, so a fix shipped Tuesday will not show Wednesday. And Google states plainly that [PageSpeed Insights data might vary from the Core Web Vitals report](https://support.google.com/webmasters/answer/9205520), because one is a lab run on one device profile and the other is thousands of real sessions. When they disagree, trust the field data and use the lab run to find the cause. [web.dev explains the lab versus field split](https://web.dev/articles/lab-and-field-data-differences) in more depth. The same metrics sit inside how we approach [website optimization](https://www.strataigize.com/services/website-optimization/). ## Most common mobile failures and fixes These are the failures the tools above are built to catch, with the threshold or rule each one uses. | Failure | Detected by | Threshold or rule | Fix | | --- | --- | --- | --- | | Missing or misconfigured viewport meta tag | DevTools emulation, Bing test | Desktop layout forced onto a phone | Add `` | | Slow hero LCP image | PSI field and lab, Search Console | LCP must be 2.5s or under at p75 | Compress, serve modern formats, preload the LCP element, drop lazy loading on it | | Images and embeds without dimensions | Lighthouse `unsized-images` diagnostic | CLS must be 0.1 or under at p75 | Set width and height or aspect-ratio on every media element | | Heavy third-party JavaScript | Lighthouse for blocking work; CrUX or real-user monitoring for INP | Good field INP is 200ms or under at p75 | Break up long tasks; review scripts while preserving consent and required functionality | | Tap targets too small or too close | Lighthouse tap-targets audit and real-phone checks | Size and nearby-target overlap both matter | Enlarge controls and add spacing; 48px is a comfortable target | | Content wider than the screen | DevTools device mode, Bing test | No horizontal scroll on a 360px viewport | Fluid tables, `max-width: 100%` on media, no fixed pixel containers | | Intrusive interstitials | Manual check on a real phone | Content blocked on load | Delay, shrink, or remove full-screen popups | | Late-loading fonts and injected banners | Search Console CLS group | CLS at p75 | Preload fonts, reserve space for banners and ads | Notice which tool detects what. No single checker covers the list, which is exactly why the old single pass or fail badge was never enough. ## The audit we run, step by step Here is the sequence we use on our own site and on client sites, in order. 1. **Pick three URLs, not one.** Homepage, a top service or product page, and a blog post. Templates fail differently. 2. **Search Console first.** Core Web Vitals, Mobile view. Note which URL groups sit in Poor or Needs improvement and which metric is named. This is real users, so it sets priority. 3. **PSI on one URL from each failing group.** Compare field data to lab data. If field says Poor and lab says fine, look for third-party scripts, logged-in states, or slow origins that a clean lab run never sees. 4. **Lighthouse locally on the same three URLs.** Mobile preset. Read the tap-targets and `unsized-images` diagnostics, and the Accessibility panel for contrast failures. 5. **DevTools device mode at 360 by 800.** Open the nav, a form, and the primary conversion step. Rotate. Look for overflow and blocked content. 6. **Bing’s Mobile Friendliness Test** on the same URLs for a second crawler’s verdict on viewport, width, readability, and tap spacing. 7. **One real phone, mid-range Android if you have one.** Load over cellular, not office wifi. Complete the conversion action end to end. 8. **Ship template fixes, then Start Tracking in Search Console** and expect 28 days before validation clears. ### Why field data and lab data disagree Google is explicit that [PageSpeed Insights data might vary from the Core Web Vitals report](https://support.google.com/webmasters/answer/9205520). Lab data is one simulated run on one device profile. Field data is a 28-day rolling aggregate of real Chrome users. [web.dev’s guide to lab versus field data](https://web.dev/articles/lab-and-field-data-differences) names the usual causes: real devices and networks vary more than the lab, third-party scripts behave differently for real users, cache and back-forward cache change returning visits, and CrUX only reports URLs with enough traffic. When they disagree, treat field data as the verdict and the lab run as the diagnostic. When we review a site we look at Search Console field data first, then use PSI and Lighthouse to name the element or script. Google’s own optimize guides are the playbooks: - Slow LCP: [optimize Largest Contentful Paint](https://web.dev/articles/optimize-lcp). Compress the hero, serve a modern format, preload the LCP element, and do not lazy-load it. - High INP: [optimize Interaction to Next Paint](https://web.dev/articles/optimize-inp). Break up long tasks and defer or remove third-party JavaScript that blocks the main thread. - High CLS: [optimize Cumulative Layout Shift](https://web.dev/articles/optimize-cls). Set width, height, or aspect-ratio on images and embeds so the layout does not jump when they load. Search Console [groups URLs that deliver similar experiences and assigns each group the status of its worst-performing metric](https://support.google.com/webmasters/answer/9205520). One template fix, such as image dimensions on a shared card component, can move many URLs at once. After you ship, use **Start Tracking** and wait the full 28-day window before Google marks the issue fixed. Repeat the eight-step sequence after theme changes, plugin or app installs, and any tag manager deployment, plus a scheduled quarterly pass. Third-party scripts are a documented INP risk in [Google’s INP guidance](https://web.dev/articles/optimize-inp), which is why step 3 compares field data to a clean lab run. For crawl, indexing, and on-page work around this mobile check, see our [search engine optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) service. ## What if you use WordPress or Shopify Both platforms get you most of the way with configuration rather than code: - A responsive theme, tested at 360px before you commit to it - Native lazy loading everywhere except the LCP image - Modern image formats served at correct dimensions, not desktop files shrunk with CSS (cascading style sheets) - Shopify Online Store 2.0 templates and section-level image sizing - An audit of installed apps and plugins, since each one usually adds render-blocking JavaScript Re-run Lighthouse after every theme or app change. That is where mobile scores quietly slip. If the theme itself is the ceiling, the fix is a rebuild on a modern framework with performance and SEO engineered in from the start, which is what our [website development service](https://www.strataigize.com/services/development-services/website-development/) delivers. ## FAQ ### How do I check mobile friendliness now that Google’s test is gone? Run Lighthouse in Chrome DevTools on the Mobile preset, check the Mobile tab in PageSpeed Insights, read the Core Web Vitals mobile report in Search Console, then confirm on a real phone. Bing’s Mobile Friendliness Test still gives a pass or fail verdict if you want one. ### What is the difference between mobile-friendly and responsive? Mobile-friendly means the page is usable on a phone. Responsive design adapts the same page to different viewports with fluid layouts and CSS media queries. Google [recommends responsive design for easier maintenance](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing), but also supports dynamic serving and separate mobile URLs. ### Do I need a separate mobile website? No. A single responsive URL is simpler to maintain, avoids duplicate content handling, and gives one set of signals for SEO and [generative engine optimization](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). ### Does Google penalize non-mobile-friendly websites? Check content access and user experience separately. Google needs to access and render your mobile content for indexing. Core Web Vitals are used in ranking, but [Google still seeks relevant content even when page experience is sub-par](https://developers.google.com/search/docs/appearance/page-experience). A poor mobile score does not by itself prove deindexing, a penalty or a particular loss of rankings. ### Why do PageSpeed Insights and Search Console disagree? Google states the two can differ. PSI lab data is one simulated run on one device profile. Search Console reports a 28-day rolling aggregate of real Chrome users across a URL group. [Google’s Core Web Vitals report documentation](https://support.google.com/webmasters/answer/9205520) and [web.dev’s lab versus field article](https://web.dev/articles/lab-and-field-data-differences) both tell you to treat field data as the verdict and lab data as the diagnostic. ## Four tools replaced the one badge The single pass or fail badge is gone and it is not coming back. What replaced it is better: field measurement of real users, a lab audit you can run on staging, viewport emulation for layout, and a second crawler’s verdict from Bing. Build your process around those four, prioritise by what Search Console says real users experience, and fix templates rather than individual URLs. [Strataigize Marketing](https://www.strataigize.com/) handles paid ads, mobile app marketing, website design, and SEO out of Vancouver. If mobile performance is costing you rankings or conversions, get in touch. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How much is your funnel leaking? The Growth Calculator shows your real CAC, ROAS, and what a realistic lift recovers this year. [Run the calculator →](https://www.strataigize.com/tools/growth-calculator/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. [All Website & CRO articles →](https://www.strataigize.com/insights/topics/cro-lifecycle/) ## Your site can convert more than it does. We find the leak, fix it, and prove the lift, with revenue as the scoreboard. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See website optimization →](https://www.strataigize.com/services/website-optimization/) --- Canonical: https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/ Description: App Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases. Published: 2024-03-01T00:00:00.000Z Modified: 2026-09-12T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-comprehensive-guide-to-app-radar-features-pricing-and-use-cases.webp) # App Radar by SplitMetrics: Features, Pricing, Use Cases By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published March 1, 2024 · Updated September 12, 2026 · 4 min read App Radar is an AI-powered app store optimization platform, sold as App Radar by SplitMetrics since the November 2023 acquisition. It combines a 30-million-keyword database, competitor and market intelligence, an in-platform store listing editor, and GPT-powered review replies. Plans start at €69/month (€58/month billed annually) with a 7-day free trial, and Enterprise plans add SplitMetrics Agency support. Strataigize verdict on App Radar **4** / 5 **Best for:** Indie developers and small teams who run their own store listings: choosing keywords, shipping metadata updates and answering reviews on a cadence, including localized portfolios that need the multi-market editor. **Not for:** Market-level questions such as category size or competitor revenue, or teams whose bottleneck is paid acquisition rather than organic store visibility. Pros - Pricing is published and self-serve, billed in euros or dollars: Essentials from EUR 69 a month, Growth EUR 169, Scale EUR 299 - Every self-serve plan starts with a 7-day free trial with full plan access - A useful multi-market listing editor for localized portfolios - Growth and Scale add AI review replies and review summaries - Buying it puts you one procurement conversation away from SplitMetrics Acquire and its agency tier if Apple Ads is next Cons - The trial requires a credit card, so set a reminder before day seven - API access is an add-on from EUR 199 a month, and full data history is Enterprise only - Essentials caps you at 2 apps, 500 tracked keywords and 1 seat - No market-level intelligence: category size and competitor earnings are Sensor Tower's territory In this article 1. [Know Who You Are Buying From](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#know-who-you-are-buying-from) 2. [What It Does, Judged by the Job](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#what-it-does-judged-by-the-job) 3. [Pricing, Published and Checkable](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#pricing-published-and-checkable) 4. [Who Should Buy It, and Who Should Not](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#who-should-buy-it-and-who-should-not) 5. [FAQs](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#faqs) 6. [The Buying Decision in One Paragraph](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/#the-buying-decision-in-one-paragraph) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Know Who You Are Buying From SplitMetrics [acquired App Radar in November 2023](https://splitmetrics.com/blog/splitmetrics-acquires-app-radar/), and the product is now sold as [App Radar by SplitMetrics](https://appradar.com/). It keeps its own website, plans, and login, and it sits inside the SplitMetrics ecosystem alongside SplitMetrics Acquire (Apple Ads automation), SplitMetrics Optimize (A/B testing), and SplitMetrics Agency (managed growth). For a buyer that changes two things: the upgrade path now runs into Apple Ads tooling and managed services, and the vendor behind your ASO tool is an official Apple Ads Partner with 160+ mobile growth people rather than a Vienna startup. Everything below reflects the product as we verified it in August 2026. ## What It Does, Judged by the Job App Radar’s pitch is one workflow: research keywords, edit the listing, publish, watch rankings, repeat. The read on each part: **Keyword and competitor intelligence.** A database of [30 million keywords across 70 countries](https://appradar.com/pricing) with volume and difficulty, live rank tracking, and full metadata history on competitors: their titles, descriptions, screenshots and icons, with bulk download for your creative team. This is the core of the product and the part that justifies the invoice. If what you mostly need is download and revenue estimates on competitors, that is a different category of tool; our [app intelligence tools guide](https://www.strataigize.com/insights/app-intelligence-tools-guide/) covers those. **The in-platform listing editor.** You can edit and publish app metadata directly from App Radar without opening App Store Connect or Google Play Console, across 100+ countries and languages, with a bulk editor that updates every storefront at once. Teams managing one app in one language can live without this. Teams managing localized listings in a dozen markets buy the tool for this feature alone, because storefront-by-storefront console work is where localization programs go to die. **Review management.** GPT-generated review replies with templates, smart filters, translation, and Slack alerts, with fuller automation on higher tiers. Useful in volume, and worth switching on only after you have written the ground rules for what an automated reply may say. **AI recommendations.** Keyword suggestions and listing recommendations generated in-platform. Treat these as drafts from a well-read intern: quick to produce, in need of judgment before anything ships. ## Pricing, Published and Checkable App Radar publishes self-serve pricing openly, billed in euros or dollars, so you can price a plan without booking a call. That alone separates it from half the category. As of August 2026, the [official pricing page](https://appradar.com/pricing) lists: - **Essentials, €69/month** (€58/month billed annually): 2 apps, 500 tracked keywords, 25 competitors, 1 seat. Indie developers and single-app teams. - **Growth, €169/month** (€141/month annually): 10 apps, 1,500 keywords, 100 competitors, 2 seats, AI review replies and review summaries. - **Scale, €299/month** (€250/month annually): 15 apps, 3,000 keywords, 250 competitors, 5 seats, higher AI automation limits. - **Enterprise, custom quote:** flexible limits, full data history, API access, a dedicated customer success manager, and audits from SplitMetrics Agency. Every self-serve plan starts with a 7-day free trial with full plan access. A credit card is required, so set a calendar reminder before day seven if you are only kicking tires. Add-ons: API access from €199/month, AI review reply packs from €39/month. Essentials costs about what two hours of an ASO consultant costs per month. If the tool saves you two hours of keyword research and console work a month, it has paid for itself, and everything past that is margin. ## Who Should Buy It, and Who Should Not **Buy it if** your bottleneck is organic store visibility and you run the listings yourself: you are choosing keywords, shipping metadata updates, and answering reviews on a cadence. It fits indie developers on Essentials, growing teams on Growth or Scale, and localized portfolios that need the multi-market editor. **Look elsewhere if** your question is market-level: how big a category is, what competitors earn, whose user acquisition is working. That is [Sensor Tower’s](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) territory, at ten to a hundred times the price. And if your bottleneck is paid acquisition rather than organic visibility, an ASO tool is the wrong purchase order entirely. **The overlap case:** SplitMetrics’ own ecosystem is the tiebreaker. If you expect to run Apple Ads seriously within a year, buying App Radar puts you one procurement conversation away from Acquire and the agency tier, which is worth weighing before you pick a standalone competitor at the same price. ## FAQs ### Who owns App Radar? SplitMetrics, the Apple Ads Partner behind SplitMetrics Acquire and SplitMetrics Optimize, [acquired App Radar in November 2023](https://splitmetrics.com/blog/splitmetrics-acquires-app-radar/). The tool continues to operate under its own brand as App Radar by SplitMetrics. ### Is there a free version of App Radar? No permanent free plan. The 7-day free trial covers your chosen plan’s full features, a credit card is required, and you can cancel before the trial ends to avoid charges. ### How does App Radar compare to Sensor Tower? Different jobs. App Radar is a workflow tool for running your own ASO: keywords, metadata publishing, review management. Sensor Tower (which absorbed data.ai in 2024) is market intelligence: estimated downloads, revenue, and ad activity across everyone’s apps. Plenty of serious teams run one of each. ## The Buying Decision in One Paragraph App Radar is a focused, fairly priced ASO workflow tool with a useful multi-market listing editor, made more interesting by the SplitMetrics ecosystem behind it. Price the decision the way we do with clients: list the ASO work you actually did last month, put an hour count on it, and check that against €69 to €299. If nobody on your team did any ASO work last month, the tool will not change that, and the first purchase should be [the process](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/), not the software. Our roundup of [the best ASO tools](https://www.strataigize.com/insights/best-aso-tools/) has the alternatives if the fit here is close but not right. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The ASO Creative Testing PlaybookYour app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[data.ai (formerly App Annie): Now Part of Sensor Towerdata.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026.](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/)[SplitMetrics vs Storemaven: What Buyers Can Verify in 2026Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks.](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/ Description: data.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026. Published: 2026-01-27T00:00:00.000Z Modified: 2026-09-14T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-data-ai-app-annie-features-pricing-use-cases.webp) # data.ai (formerly App Annie): Now Part of Sensor Tower By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 27, 2026 · Updated September 14, 2026 · 7 min read data.ai, the app intelligence platform formerly known as App Annie, no longer exists as a standalone product. Sensor Tower acquired it in March 2024, folded its data and features into the unified Sensor Tower platform, and retired the brand: data.ai's own website now simply announces the acquisition. If you are pricing app market intelligence in 2026, evaluate Sensor Tower and its alternatives instead. Here is what happened, what replaced each data.ai product, and how to buy smart. In this article 1. [What Happened to data.ai (formerly App Annie)?](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#what-happened-to-dataai-formerly-app-annie) 2. [What Happened to the Free Tier, data.ai ConnectPlus?](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#what-happened-to-the-free-tier-dataai-connectplus) 3. [What Replaced data.ai’s Products?](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#what-replaced-dataais-products) 4. [data.ai Pricing Is Now Sensor Tower Pricing](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#dataai-pricing-is-now-sensor-tower-pricing) 5. [data.ai vs. Sensor Tower: A Rivalry That No Longer Exists](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#dataai-vs-sensor-tower-a-rivalry-that-no-longer-exists) 6. [Is App Intelligence Worth It for a Small Business or Solo Developer?](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#is-app-intelligence-worth-it-for-a-small-business-or-solo-developer) 7. [Define Your Problem Before You Ask for a 2026 Quote](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#define-your-problem-before-you-ask-for-a-2026-quote) 8. [FAQs](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#faqs) 9. [Want App Intelligence Turned Into Growth?](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/#want-app-intelligence-turned-into-growth) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## What Happened to data.ai (formerly App Annie)? For more than a decade, App Annie was the best-known name in app market intelligence: a public scoreboard for the app world that let companies see how competitors were performing without touching anyone’s private user data. Instead of guessing, teams could ask, “How many times was our rival’s new game downloaded in Brazil last month?” or “Are people spending more money in their shopping app than in ours?” If you are searching for data.ai pricing, features, or a login in 2026, the product is gone, but the data lives on inside Sensor Tower. The timeline: - **September 2021:** The Securities and Exchange Commission (SEC) charged App Annie and co-founder Bertrand Schmitt with securities fraud over how confidential customer data was used in estimates sold to trading firms. The company paid a [$10 million civil penalty](https://www.sec.gov/newsroom/press-releases/2021-176) in the SEC’s first enforcement action against an alternative data provider. - **2022:** App Annie rebranded as data.ai. - **March 2024:** [Sensor Tower acquired data.ai](https://sensortower.com/blog/data-ai-joins-sensor-tower). TechCrunch reported data.ai had roughly [$100 million in annual recurring revenue](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/) at the time, and Sensor Tower absorbed part of its roughly 400-person team. - **Through 2025:** Sensor Tower [folded data.ai’s metrics and data science into its own platform](https://sensortower.com/blog/product-year-in-review-2026) and migrated customers to a single unified product. - **2026:** The brand is retired. Visit data.ai today and you get a login page with one banner: “We’ve Been Acquired by Sensor Tower.” The core idea people loved about App Annie survives; you just get it from Sensor Tower now. If you are new to the category, this [app intelligence tools guide](https://www.strataigize.com/insights/app-intelligence-tools-guide/) breaks down what these platforms track and how teams use them. We pulled the data.ai site again on September 14, 2026 and found nothing left to evaluate. The root domain no longer serves a product site: it lands on the account login page, headed “We’ve Been Acquired by Sensor Tower”, and the footer reads “© 2026 data.ai, a Sensor Tower company”. There is no trial, no pricing page and no signup path. If a shortlist, an RFP template or an agency deck still carries a data.ai line, that line can be closed rather than researched. ## What Happened to the Free Tier, data.ai ConnectPlus? data.ai’s free product, ConnectPlus, ran on a “give-to-get” model: you connected your own app store accounts, contributed anonymized performance data to the pool, and received market benchmarks in return. It was a potluck dinner for app data, and for small teams it answered a useful question: “Is my app’s performance normal?” ConnectPlus went away with the rest of the data.ai platform when accounts migrated to Sensor Tower. The closest modern equivalent is a [free Sensor Tower account](https://app.sensortower.com/users/sign_up), which covers basics like top charts and app profiles. It is thinner than ConnectPlus was, but it remains the zero-cost way to get a reality check on your category before paying for anything. ## What Replaced data.ai’s Products? Every data.ai capability now maps to a Sensor Tower module. If you had a data.ai contract, or you are reading old reviews, here is the translation as of 2026: - **data.ai Intelligence** (download, revenue, and usage estimates) became Sensor Tower’s **App Performance Insights** and **Advanced Usage Insights**. The merged data science produced upgrades shipped through 2025: a revamped App Overlap report, Market Size, Install Base and Penetration, city-level Metro Usage, and more granular retention metrics, per Sensor Tower’s [2025 product review](https://sensortower.com/blog/product-year-in-review-2026). - **data.ai Game IQ** (game taxonomy and benchmarks) maps to Sensor Tower’s gaming insights and its **GameIQ** classification system. - **Advertising research** maps to **App Advertising Insights** for mobile user acquisition, plus **Pathmatics** for omnichannel ad spend across Facebook, Instagram, TikTok, YouTube, streaming TV, and more. - **data.ai APIs and data feeds** map to Sensor Tower’s APIs, plus a new [Model Context Protocol (MCP) server](https://sensortower.com/blog/introducing-the-sensor-tower-mcp-server) (July 2026) that lets AI agents query the data directly. ## data.ai Pricing Is Now Sensor Tower Pricing data.ai never published list prices, and neither does Sensor Tower. The model that survives the merger is the same custom-quote structure data.ai used: the cost is built from the data modules you pick, the geographic scope you unlock, and the number of seats your team needs. [Sensor Tower’s current pricing route](https://sensortower.com/pricing) requires a sales conversation. For outside context, [Vendr’s procurement guide](https://www.vendr.com/marketplace/sensor-tower), rechecked September 6, 2026, reports a median of $75,000 a year across 40 recorded purchases, a range of $29,500 to $115,460, and budget bands of $30,000 to $70,000 for small teams, $70,000 to $150,000 for mid-sized companies, and $150,000 to $300,000 or more for enterprises. These are Vendr’s observations from its own buyers, not Sensor Tower list prices or a quote for your requirements. An earlier version of this article quoted a $74,415 median that Vendr’s page no longer shows, so we replaced it with the current figure. Before requesting a quote, simplify your needs. “I need to see game downloads in the U.S.” is a focused conversation. “Show me everything, everywhere” is a very large invoice. ## data.ai vs. Sensor Tower: A Rivalry That No Longer Exists This used to be the classic head-to-head. data.ai was the vast research library with deep historical data; Sensor Tower was praised for its modern, intuitive interface. Smart buyers got quotes from both and played them against each other. That playbook is dead. You cannot get a competing quote from data.ai, because it is the same company. The practical consequence of the merger is that buyers in this category lost the rival bid they used to hold prices down. If you want a competing bid or a different price point in 2026, compare Sensor Tower against the platforms that are still independent: - **Apptopia**, which offers competing app market data; compare the quoted coverage and export rights - **Similarweb**, which trades some mobile depth for combined web and app intelligence - **AppMagic**, **MobileAction**, and **Appfigures**, lighter-weight options worth quoting for smaller budgets For the full picture of the consolidated platform, read our [Sensor Tower review covering features, pricing, and use cases](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) before you request quotes. ## Is App Intelligence Worth It for a Small Business or Solo Developer? For a solo developer or a small business, the full enterprise suite is still overkill, and the entry math has not changed just because the brand did. Start free. A no-cost Sensor Tower account gives you top charts and basic app profiles, enough for a first reality check on your category. And before you pay anyone for competitive data, check what your own listing gives away for free: our [free app store optimization (ASO) audit tool](https://www.strataigize.com/tools/aso-audit/) reads it live and scores five categories in about 30 seconds. The switch to a paid plan becomes a smart investment when the cost of guessing wrong exceeds the cost of the tool. Imagine you are about to spend $5,000 on a marketing campaign. If it fails because you targeted the wrong country or misread your competitors, the entire budget is gone. Paying a fraction of that for intelligence that prevents the mistake stops being an expense and starts being insurance. Run the same thought exercise we use with clients: add up one month of your time plus your ad spend. If a subscription is a small fraction of that total but would measurably improve your decisions, it pays for itself. ## Define Your Problem Before You Ask for a 2026 Quote The old App Annie pricing model taught the right lesson, and it still applies now that the product lives inside Sensor Tower. You are buying clarity, not software. The cost depends on how much of the app world you need to see, and in how much detail. The most powerful step you can take is not to guess at a price but to define your problem clearly. Before seeking a quote, get specific by answering a few simple questions. **Your 3-Question Checklist Before Seeking a Quote:** 1. What is the #1 business question I need to answer? 2. Which single competitor’s strategy do I need to understand most? 3. Which country is my most important market right now? Answering these shifts your focus from “How much does it cost?” to “What clarity is worth paying for?” With that lens, data.ai pricing, in its new Sensor Tower form, becomes much easier to evaluate. ## FAQs ### What was data.ai (formerly App Annie) used for? data.ai estimated app downloads, revenue, engagement, and category trends so companies could benchmark competitors and size markets. Those capabilities now live inside the Sensor Tower platform. ### Can I still buy data.ai? No. Sensor Tower acquired data.ai in March 2024 and retired the standalone product, and the data.ai website now points visitors to Sensor Tower. Buying “data.ai” in 2026 means buying Sensor Tower. ### What replaced data.ai ConnectPlus? The free give-to-get tier disappeared with the platform. The closest equivalent today is a free Sensor Tower account with limited top charts and app profile data. ### Is data.ai better than Sensor Tower? The question is obsolete: they are the same company, and data.ai’s datasets were folded into Sensor Tower through 2025. Compare Sensor Tower against independent alternatives like Apptopia, Similarweb, AppMagic, MobileAction, or Appfigures instead. ### How can Strataigize help if we don’t want an enterprise license? We run competitor and market research, build insight dashboards, and translate findings into an actionable ASO and paid growth plan, without you managing the tooling. Start with our [mobile app marketing services](https://www.strataigize.com/services/mobile-app-marketing/). ## Want App Intelligence Turned Into Growth? [Strataigize](https://www.strataigize.com/) helps you translate market data into a clear plan for ASO, paid acquisition, and go-to-market, including competitor benchmarking, category opportunity mapping, and reporting you can act on. If you are about to sit through a Sensor Tower quote call, [talk to us first](https://www.strataigize.com/audit/): we use these platforms daily and can tell you in one conversation which modules your decision needs. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Singular: Features, Pricing, and Use CasesOur 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best.](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/)[Which Mobile App KPIs Actually Decide Budget in 2026?The mobile app KPIs that decide spend in 2026, defined with primary sources, plus what ATT and Privacy Sandbox changed about measuring them.](https://www.strataigize.com/insights/10-mobile-app-kpis/)[20 Mobile App Marketing Statistics for 202620 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules.](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/does-google-penalize-ai-content/ Description: Google permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach. Published: 2026-08-03T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-does-google-penalize-ai-content.webp) # Does Google Penalize AI Content? What the Sources Say By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 3, 2026 · Updated September 13, 2026 · 10 min read Google does not prohibit content merely because AI helped create it. Its published guidance permits appropriate AI use and focuses on helpful, original content, while its spam policies prohibit scaled content abuse. That policy does not reveal every detection method inside Search. Judge an article by its accuracy, evidence and value to the reader, rather than treating a commercial detector score as a Google ranking verdict. In this article 1. [What Google’s own documents say](https://www.strataigize.com/insights/does-google-penalize-ai-content/#what-googles-own-documents-say) 2. [What the ranking data shows](https://www.strataigize.com/insights/does-google-penalize-ai-content/#what-the-ranking-data-shows) 3. [Why detectors cannot settle it](https://www.strataigize.com/insights/does-google-penalize-ai-content/#why-detectors-cannot-settle-it) 4. [Where text watermarks stand in September 2026](https://www.strataigize.com/insights/does-google-penalize-ai-content/#where-text-watermarks-stand-in-september-2026) 5. [What actually gets content suppressed](https://www.strataigize.com/insights/does-google-penalize-ai-content/#what-actually-gets-content-suppressed) 6. [What to do instead](https://www.strataigize.com/insights/does-google-penalize-ai-content/#what-to-do-instead) 7. [Sources](https://www.strataigize.com/insights/does-google-penalize-ai-content/#sources) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Ask most marketers whether Google penalizes AI content and you get a confident yes. Ask where that comes from and the trail runs through blog posts citing other blog posts, back to a March 2024 announcement that says the opposite of what it is quoted as saying. ![Google's own published position on AI-generated content](https://www.strataigize.com/blog/real/google-ai-content.webp) We went and read the primary sources. Google’s spam policy page, the 182-page Search Quality Rater Guidelines, the scaled content abuse announcement, and the peer-reviewed detection literature. The answer is clearer than the discourse suggests, and it moves the work somewhere more useful. **Key takeaways** - Google’s rater guidelines explicitly tell human raters to score pages without determining whether AI was involved. Section 4.6.5 says to rate scaled low-value content Lowest “even if you are unsure of the method of creation”. - Google’s [published AI-content guidance](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content) permits appropriate use. Producing pages at scale without adding value can still violate its spam policies. - 86.5% of top-ranking pages contain some AI-generated text, and the correlation between AI percentage and ranking position is **0.011**. Effectively zero, across 600,000 pages. - AI detectors cannot settle the question either. Seven of them false-flagged non-native English essays at a **61.22%** average rate, and paraphrasing drops detection from 70% to under 5%. - Text watermarks exist now. Gemini has carried one since 2024 and Claude since 14 August 2026. Only the provider that generated the text can read its mark, Google’s Search verification covers images, audio and video, and no ranking use has been published. - The bar that actually matters is human. Five frequent large language model (LLM) users, voting together, correctly classified **299 of 300 articles**. The cue they named was not vocabulary. It was originality. ## What Google’s own documents say Start with the strongest evidence, which almost nobody quotes: the Search Quality Rater Guidelines. These are the instructions Google gives the humans who evaluate search results. Those raters get far more time per page than any crawler does, and they are told not to bother determining origin. From section 4.6.5 of the 11 September 2025 edition: > “Pages and websites made up of content created at scale with no original content or added value for users, should be rated Lowest, no matter how they are created. Even if you are unsure of the method of creation, e.g. whether or not the page is created using generative AI tools, you should still use the Lowest rating when you strongly suspect scaled content abuse.” Section 4.6.6 is just as direct: “the use of Generative AI tools alone does not determine the level of effort or Page Quality rating.” That is a quality-evaluation instruction. A rater can judge scaled low-value content without determining its origin. It does not tell us which internal signals Google’s automated systems use. Google’s [spam policies](https://developers.google.com/search/docs/essentials/spam-policies) address scaled content abuse, cloaking, doorways and other manipulative practices. The scaled-content section includes using generative AI to produce many pages without adding value. Its [AI-content guidance](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content) distinguishes appropriate use from content generated primarily to manipulate rankings. Every word before “without adding value” is doing less work than you think. The violation is the scale and the emptiness. Then there is the March 2024 announcement itself, the one usually cited as the AI crackdown. It says “no matter how it’s created” twice. Google’s own FAQ in the same post explains why the policy was rewritten: > “It’s been expanded to account for more sophisticated scaled content creation methods where it isn’t always clear whether low quality content was created purely through automation.” That explains why the policy covers abuse regardless of how it was produced. It is not evidence that Google has no detection capability, or that all AI-assisted content will rank. Rater scores do not touch rankings anyway. Google’s helpful content documentation states plainly that “rater data is not used directly in our ranking algorithms.” ## What the ranking data shows Two large studies, and they disagree. That disagreement turns out to be the most useful finding in this whole area. | Study | Sample | Result | | --- | --- | --- | | Ahrefs, July 2025 | 600,000 pages, top 20, 100,000 keywords | 86.5% of top-ranking pages contain some AI content. Correlation between AI share and position: **0.011** | | Ahrefs, July 2026 | 1,000,000 pages, 100,000 searches | 5.3% of top-3 results are 100% AI. Mean AI score rises only from 27.1% at position 1 to 30.9% at position 10 | | Semrush, April 2026 | 42,000 blog pages, GPTZero as detector | Position 1 is 80.5% human, 10% AI. Human content “8x more likely to rank” at #1 | Pick a side and you are guessing. The two studies used different detectors, different units of measurement, and different corpora. Ahrefs scored pages on a percentage-of-AI-text basis across all top-10 results. Semrush ran GPTZero over blog pages only and took a document-level label. So the measured share of AI content in search results is largely a function of which detector you point at it. That is a fact about detectors, not about Google. Ahrefs said as much about their own study: “the way we detect AI content will be different from how Google does.” Their conclusion after a million pages was blunter. “Google is not against AI content; it is against bad content.” ![Google Search Central's helpful content guidance, the primary source on this question](https://www.strataigize.com/blog/real/google-helpful-content.webp) ## Why detectors cannot settle it - **They fail badly on non-native English.** Seven detectors tested against 91 essays from the TOEFL (Test of English as a Foreign Language) exam produced an average **61.22% false positive rate**, and all seven unanimously misclassified 19.78% of them. The same detectors were near-perfect on US eighth-grade essays. Published in _Patterns_ by Cell Press. - **They fail broadly.** An independent benchmark of 14 tools found every one scored below 80% accuracy, and machine-paraphrased AI text was caught only 26% of the time. - **They collapse under trivial changes.** Paraphrasing dropped one detector from 70.3% to 4.6% at a fixed false-positive rate. In a 6.2-million-generation benchmark, two leading detectors went from 100% to near zero just by changing the model’s sampling settings. - **There is a proven ceiling.** A paper in _Transactions on Machine Learning Research_ (TMLR) derives a hard bound linking any detector’s best possible accuracy to how much human and machine text distributions overlap. As models get better, that bound tightens for everyone. - **The vendors know.** OpenAI withdrew its own classifier in July 2023, publishing a 26% true-positive rate and a 9% false-positive rate. Turnitin’s chief product officer conceded a “higher false positive rate than the company originally asserted” within months of launch. The linguistic markers detectors lean on are bleeding into human writing. [A study of 737,083 hours of unscripted podcast speech across 824,634 episodes](https://arxiv.org/abs/2409.01754) (Yakura et al., first posted September 2024) found abrupt post-ChatGPT rises in exactly the words the detectors flag (“delve”, “showcase”, “boast”, “intricacies”, “meticulous”). A detector looking for “delve” in 2026 is partly detecting people who talk to chatbots. ## Where text watermarks stand in September 2026 The objection that is replacing “run it through a detector” is “Google watermarks it”, so here is the record as of 13 September 2026. Google’s SynthID has marked Gemini text since 2024. On 14 August 2026 Anthropic [began embedding a SynthID-Text-based watermark in Claude’s output](https://www.anthropic.com/news/claude-text-watermark) on every surface, the API included, with no opt-out, to meet Article 50 of the EU AI Act. [Anthropic’s own description](https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content) says light editing tends to preserve the mark, a full rewrite removes it, and short passages carry too little signal to detect. OpenAI [applies SynthID to images and audio](https://developers.openai.com/api/docs/guides/content-provenance) and lists no signal for text. Three facts keep this out of the ranking conversation. A text watermark can only be read with the key that generated it, and Anthropic’s detector is a private preview for regulators, media and researchers. Google’s [SynthID verification in Search and Chrome](https://blog.google/innovation-and-ai/products/identifying-ai-generated-media-online/), announced 19 May 2026, answers “is this AI generated?” for images, audio and video. And Google has published nothing that ties any watermark to ranking; the rater instruction quoted above still tells its own evaluators to judge pages “no matter how they are created”. What the watermark era changes is how long the advice in the next two sections stays true. A page whose only contribution is a model’s paraphrase will eventually be identifiable as that, with the provider’s cooperation, and the law now requires that cooperation to exist. A page built on numbers, tests and reading that no model produced keeps its value whichever tool typed the sentences. ![Google's spam policies, which target scaled content abuse rather than AI authorship](https://www.strataigize.com/blog/real/google-spam-policies.webp) ## What actually gets content suppressed Three things. None of them is authorship. **1\. Scale without value.** The sites that got deindexed in 2024 shared a shape, and it is recognizable. Hundreds of near-identical URLs in a single directory. People Also Ask questions turned into headings. Stitched fragments that do not cohere. Hidden directories. Anonymous authorship on money-and-your-life topics. One documented case had roughly five million URLs in a directory nobody was meant to find. Publish human-written content in that shape and you get the same result. **2\. Decay.** A 16-month controlled experiment published 2,000 unedited AI articles across 20 new domains with no links and no updates. 71% got indexed within 36 days, and top-100 presence peaked around 28%. By month three it had collapsed to **3%**. No penalty was ever applied. The pages just stopped being worth showing. **3\. Readers.** This is the real bar and it is higher than any algorithm. Five annotators who use LLMs frequently, voting as a group, correctly classified 299 of 300 articles. They stayed accurate against paraphrasing and against every commercial humanizer tool tested. Asked what they noticed, they named formality, clarity, and originality, not words. That last one is the whole game, because originality is a property of information rather than of prose. No prompt, no sampling setting, and no editing pass creates a fact that was not already available. If your buyer reads the piece and recognizes it as a competent restatement of the first three results, you have lost on a dimension no tool measures. ## What to do instead Use Google’s published quality and spam guidance to decide what to improve. A commercial detector score cannot tell you whether the article answers the reader’s question well. **Put something in the page that is not already on the web.** Proprietary numbers from your own accounts. First-hand testing where you actually ran the thing and recorded what happened. An interview with the person who did the work. Original reading of primary sources, reporting where the popular summary got it wrong. If a piece has none of those, it has a ceiling no amount of polish raises. **Make the evidence easy to check.** A [2026 observational study of 21,143 citations](https://arxiv.org/html/2604.25707v2) found higher average source-influence scores on pages containing statistics, definitions and comparisons. It did not test whether adding those features causes a citation increase. Use a statistic because it answers the reader’s question, and explain where it came from. Pricing can be useful for the same reason: a buyer needs to know whether an option fits. A [separate experiment across six models](https://arxiv.org/html/2605.25517v1) found strong price and recency preferences in 252,000 trials, but each trial offered exactly two injected, anonymized source documents. That tests first-citation preference between controlled alternatives, not whether a production search engine will discover or cite your site. Publish accurate prices when you can, without turning that result into a promised lift. **Skip the two things that read like effort and are not.** Commercial humanizer tools lose a fluency comparison against the un-humanized AI original 74% of the time across 19 tested products, and they introduce hallucinated citations while doing it. And do not run a “make this better” loop on your own draft, because LLM judges systematically over-reward predictable text. Every pass makes the writing sound more machine-made while the critic reports improvement. **The same split applies to the images.** A generic render from a three-word prompt reads exactly as cheap as a three-word article prompt, and no filter or upscale rescues it. The craft sits in the brief: name the subject, the light, the lens and the constraint instead of stacking quality adjectives on the end. Our [Gemini image prompts](https://www.strataigize.com/insights/gemini-image-prompts/) and [ChatGPT prompts for stunning visuals](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) guides both work that way, and the structure transfers between the two models. We can measure a version of this on our own domain. In the week to 27 July 2026, ChatGPT’s fetcher made 2,370 requests to strataigize.com against Googlebot’s 1,390. Both of the only two clients this website has ever produced came through AI answers, worth $215,603 together. That happened on pages carrying original data, not on pages carrying clever markup. The question was always whether anyone learns anything by reading it, not whether a machine helped write it. ## Sources - [Google Search guidance about AI-generated content](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content) - [Google Search Quality Rater Guidelines, 11 September 2025](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf) - [Google spam policies](https://developers.google.com/search/docs/essentials/spam-policies) - [Google, scaled content abuse and the March 2024 core update](https://developers.google.com/search/blog/2024/03/core-update-spam-policies) - [Google, creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) - [Ahrefs, Google doesn’t punish AI content](https://ahrefs.com/blog/google-doesnt-punish-ai-content/) - [Anthropic, how Claude’s text watermarking works, 14 August 2026](https://www.anthropic.com/news/claude-text-watermark) - [Anthropic Help Center, how Claude marks AI-generated content](https://support.claude.com/en/articles/16266773-how-claude-marks-ai-generated-content) - [Google, SynthID verification and partners, 19 May 2026](https://blog.google/innovation-and-ai/products/identifying-ai-generated-media-online/) - [OpenAI, content provenance documentation](https://developers.openai.com/api/docs/guides/content-provenance) - [Semrush, does AI content rank in search](https://www.semrush.com/blog/does-ai-content-rank-in-search-data-study/) - [Liang et al., GPT detectors are biased against non-native English writers, _Patterns_](https://arxiv.org/pdf/2304.02819) - [Weber-Wulff et al., Testing of detection tools for AI-generated text](https://doi.org/10.1007/s40979-023-00146-z) - [Sadasivan et al., Can AI-generated text be reliably detected?, _TMLR_](https://arxiv.org/abs/2303.11156) - [Russell, Karpinska & Iyyer, frequent LLM users detect AI text, ACL 2025](https://arxiv.org/abs/2501.15654) - [Kobak et al., excess vocabulary in biomedical writing, _Science Advances_](https://arxiv.org/html/2406.07016v5) Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [What Is Generative Engine Optimization (GEO)?What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately.](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[AEO vs GEO vs SEO: What Is the Difference in 2026?AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[AI SEO Services: What They Include and How to Vet an AgencyA buyer's guide to AI SEO services in 2026: the six workstreams that belong in scope, what is not AI SEO, the vetting questions, and the red flags.](https://www.strataigize.com/insights/ai-seo-services/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/gemini-image-prompts/ Description: Photo-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs. Published: 2025-10-14T00:00:00.000Z Modified: 2026-08-14T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-gemini-image-prompts.webp) # Gemini Image Prompts: Photo Styles, Edits, and Ratios By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published October 14, 2025 · Updated August 14, 2026 · 16 min read Strong Gemini image prompts describe a full scene in sentences: subject, action, setting, style or medium, lighting, camera or lens, and an explicit aspect ratio. Gemini's native image model also supports conversational editing, multi-image blending, consistency across turns in one thread, and direct aspect ratio control. Below are photo-style prompt examples plus a 25-prompt library, with every model capability checked against Google's own documentation as of 2026. In this article 1. [How Gemini Generates Images in 2026](https://www.strataigize.com/insights/gemini-image-prompts/#how-gemini-generates-images-in-2026) 2. [Gemini AI Photo Prompts for Photorealistic Results](https://www.strataigize.com/insights/gemini-image-prompts/#gemini-ai-photo-prompts-for-photorealistic-results) 3. [The Prompt Formula That Works](https://www.strataigize.com/insights/gemini-image-prompts/#the-prompt-formula-that-works) 4. [25 Gemini Image Prompt Examples](https://www.strataigize.com/insights/gemini-image-prompts/#25-gemini-image-prompt-examples) 5. [Editing Images and Aspect Ratios](https://www.strataigize.com/insights/gemini-image-prompts/#editing-images-and-aspect-ratios) 6. [Access Tiers, Limits and Which Plan You Need](https://www.strataigize.com/insights/gemini-image-prompts/#access-tiers-limits-and-which-plan-you-need) 7. [FAQ: Gemini Image Generation](https://www.strataigize.com/insights/gemini-image-prompts/#faq-gemini-image-generation) 8. [The Wider Point](https://www.strataigize.com/insights/gemini-image-prompts/#the-wider-point) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## How Gemini Generates Images in 2026 “Nano Banana” is the nickname that stuck to [Gemini’s native image generation](https://gemini.google/overview/image-generation/). As of 2026 there are two tiers you need to care about: - **Nano Banana**, the fast Flash-class image model, is the default in the Gemini app. It is the volume workhorse: ad variations, social posts, quick iteration, throwaway concepts. - **[Nano Banana Pro](https://blog.google/innovation-and-ai/products/nano-banana-pro/)**, built on Gemini 3 Pro, reasons before it renders, outputs up to 4K, blends up to 14 reference images, and renders legible text inside the frame. That last capability is the one that changes workflows, because posters, packaging comps and labelled infographics stop being a Photoshop step. Three access points, same prompt craft: the Gemini app for hands-on work, [Google AI Studio](https://aistudio.google.com/) for testing prompts side by side, and the [Gemini API image generation docs](https://ai.google.dev/gemini-api/docs/image-generation) when you want to generate creative variants programmatically. Every image Google’s models produce carries an invisible [SynthID](https://deepmind.google/technologies/synthid/) watermark for AI provenance, and Nano Banana Pro can also tell you whether an image it is shown was made by Google AI. Model names churn every few months. The structure of a good prompt does not, which is why the rest of this guide is built around the structure. ## Gemini AI Photo Prompts for Photorealistic Results Photorealism comes from photography vocabulary, not from bolting “realistic, 8K, hyper detailed” onto the end of a sentence. Name the gear, the light and the constraint. Our photo template: **Subject and expression + location + lens and aperture + light source and direction + color or film character + aspect ratio.** If that vocabulary is not yours, here is the short version. The number after f/ is the aperture: a low one like f/1.4 throws the background out of focus, a high one like f/8 keeps the whole frame sharp. The millimetre number is the lens: 24mm is wide enough to take in a room, 85mm flatters a face. The sensor’s sensitivity to light (ISO) is the other dial, and pushing it high is what gives a night shot its grain. A seamless is a plain paper backdrop with no visible join behind the subject. You do not need to shoot to use these words. You just need to pick the ones that describe the picture in your head. | Shot | Prompt | | --- | --- | | Candid portrait | A candid half-length portrait of a woman in her thirties in a linen shirt, laughing and glancing off-camera, in a cafe with a blurred window behind her. Shot on an 85mm lens at f/1.4, natural side light from the left, warm skin tones, fine film grain, no retouching gloss. Vertical 4:5. | | Studio headshot | A tight editorial headshot of a man with close-cropped grey hair against a mid-grey seamless backdrop, direct gaze, slight smile. One large softbox high and to camera-right with a subtle fill card below, 105mm lens at f/5.6, visible skin texture, neutral white balance. Vertical 4:5. | | Product macro | A stainless steel watch crown filling the frame, machining marks and micro-scratches visible, single hard key light raking across the metal from the right, black seamless backdrop. Macro lens at f/8, focus stacked, cool neutral white balance. Square 1:1. | | Landscape | A wide basalt coastline under breaking storm clouds at first light, long exposure smoothing the surf into soft white bands. Shot on a 24mm lens at f/11, tripod, graduated exposure, muted cold palette, high tonal separation in the mid-greys. Ultrawide 21:9. | | Interior | An empty modern office corner at mid-morning, pale oak floor, one linen armchair, tall window casting hard-edged light shapes across the wall. Shot on a 17mm tilt-shift lens at f/8, verticals corrected, natural light only, low-contrast neutral grade. Horizontal 16:9. | | Food | An overhead flat lay of a bowl of ramen on a dark ceramic tile, steam rising, chopsticks resting on the rim, scattered scallion and chili oil beads. Diffused window light from the top left, 50mm lens, natural shadows, no props clutter. Square 1:1. | | Street | A rain-slicked city crosswalk at night, a single figure with an umbrella mid-stride, neon signage reflected in the puddles. Shot on a 35mm lens at f/2, high ISO grain, mixed tungsten and neon color cast, motion blur only on the background traffic. Horizontal 16:9. | | App lifestyle | A person on a commuter train holding a phone at a natural angle, screen glow lighting their face, blurred window landscape streaking past. 35mm lens at f/2.8, available light only, the phone screen left blank grey for a UI composite. Vertical 9:16. | Four failure modes and their fixes: - **Plastic skin.** Add “visible skin texture and pores, natural blemishes, no beauty retouching” and specify available light instead of studio light. - **Impossible lighting.** Name one light source and its direction. Multiple conflicting cues produce that uncanny composite look. - **Everything in focus.** Real photographs have a focal plane. State the aperture and what is sharp: “sharp on the eyes, background falling off at f/1.8”. - **Text and hands mangled in the background.** Say what to exclude in plain language: “no signage text, no visible logos, hands out of frame”. Gemini has no separate negative prompt field, so exclusions belong inside the sentence. If those photo assets are heading into paid social or store creative, tie them to measurement before you scale spend. Our breakdowns of [the mobile app KPIs worth tracking](https://www.strataigize.com/insights/10-mobile-app-kpis/) and [how Adjust and AppsFlyer compare](https://www.strataigize.com/insights/adjust-vs-appsflyer/) cover the attribution side of creative testing. ## The Prompt Formula That Works Google’s own prompting guidance is blunt about this: describe the scene in sentences, do not list disconnected keywords. The model is reading for meaning, not matching tags. Our working formula has seven slots: **Subject + action + setting + style or medium + lighting + camera and composition + aspect ratio.** Here is the same idea written badly and written properly. | Version | Prompt | | --- | --- | | Weak keyword list | coffee cup, desk, nice lighting, 8K, professional | | Formula-built prompt | A matte ceramic espresso cup resting on a scratched walnut desk beside an open notebook, steam curling into a shaft of low morning light from a window on the left. Editorial product photography, shallow depth of field, warm neutral palette, shot on a 50mm lens at f/1.8, negative space on the right for a headline. Horizontal 16:9. | The second one gives the model a subject, a light direction, a lens, a layout constraint and a delivery format. That is why it comes back usable instead of generic. Two habits that raise the hit rate immediately: 1. **Say what the image is for.** “Leave the upper third empty for a headline” or “product must be fully inside the safe area for a vertical story” gets respected more often than you expect. 2. **Iterate in one thread.** Gemini supports multi-turn editing, so “keep everything, change the cup to a glass tumbler” preserves the composition. Starting a new chat throws the look away. ## 25 Gemini Image Prompt Examples Paste these as-is, then refine conversationally. They are grouped by the job the image has to do. ### Brand concepts and emotional storytelling Use these when the product is boring but the promise is not. | Prompt | Why it works | | --- | --- | | A massive ancient stone archway standing perfectly intact in the middle of a swirling misty landscape at sunrise, faint warm glow on the stone. Cinematic, deep focus, volumetric light, muted earth palette. Horizontal 16:9. | Stability against chaos, without a single stock handshake. Built for insurance, fintech and security. | | A glowing geometric wireframe structure assembling itself mid-air inside an infinite dark void, cool electric blue emission, trailing particles where new edges snap into place. Futuristic digital art, high contrast, 4K. | Reads as innovation and self-building systems. Good for launch hero images. | | A person on a windy beach with arms outstretched, dissolving into hundreds of translucent colored ribbons blowing out to sea. Dreamlike, artistic motion blur, pastel palette, soft backlight. Vertical 4:5. | Freedom and release, abstract enough to avoid casting-model problems. | | A single crystal-clear raindrop resting on the tip of a vibrant green leaf after a storm, water beading on the leaf surface. Hyper-realistic macro photography, high contrast, natural window light, black background. Square 1:1. | Clarity and precision for minimalist products and design studios. | | A tight aerial view at dusk of dozens of small warm window lights glowing through a fog-covered valley, the lights forming an intricate connected pattern. Moody high-angle composition, deep blue and amber palette. Horizontal 16:9. | Community and network effects. Works for telecom, marketplaces and nonprofits. | ### Product and mockup visuals | Prompt | Why it works | | --- | --- | | A vintage hand-stitched leather camera bag floating weightlessly in a zero-gravity studio, surrounded by perfect spheres of colored liquid, rolled paper maps and instant photos drifting nearby. Diffused white light, hyper-realistic render, seamless light-grey backdrop. Square 1:1. | Premium and exploratory at once, and the floating props give you crop options. | | A rugged hiking boot planted on a moss-covered stalagmite deep inside a crystal-lined cavern, a narrow sunbeam cutting through a hole in the ceiling and hitting the boot. Cinematic adventure photography, volumetric god rays, damp textures. Horizontal 16:9. | Durability shown by environment instead of copy. | | A glass dome shielding a single steaming cup of herbal tea from a downpour of giant iridescent shards, the tea perfectly still. High-speed photography look, macro lens, sharp focus on the rising steam, dark background. Vertical 9:16. | Protection and calm, tailor-made for a story ad. | | A high-performance electric scooter parked in a field of tall yellow wheat with minimalist solar arrays on the far horizon at golden hour. Analog film grain, wide cinematic framing, warm naturalistic color. Ultrawide 21:9. | Merges green tech and nostalgia for a banner-shaped crop. | | A matte black wireless earbud charging case on a sun-drenched Paris cafe table, the whole image rendered in swirling thick impasto brushstrokes in the palette of Vincent van Gogh. Oil on canvas texture, visible knife marks. Square 1:1. | Style transfer makes a commodity product memorable in a crowded feed. | ### Illustration and style transfer | Prompt | Why it works | | --- | --- | | A mesh router rendered as an intricate blue-and-white mid-century modern architectural blueprint, internal components drawn as labelled abstract diagrams. Clean line work, technical illustration style, white background. Horizontal 16:9. | Signals engineering rigor for B2B and infrastructure pages. | | A bustling 16-bit isometric pixel-art city where each building is a piece of software, a spreadsheet tower, a chat-app block, a database vault, with one tiny avatar climbing the tallest one. Retro limited palette, crisp pixel edges. Square 1:1. | Native visual language for developer and gaming audiences. | | A minimalist reusable steel water bottle depicted as a detailed Ukiyo-e woodblock print, a towering stylized wave behind it and a silhouetted figure holding it in the foreground. Hand-carved texture, indigo and vermilion Edo palette. Vertical 2:3. | Heritage and sustainability without a single leaf icon. | | An abstract Bauhaus poster built from circles, triangles and hard rules in primary red, blue and yellow, with one short line of sans-serif copy reading “Function First”. Flat graphic design, high saturation, generous margins. Vertical 4:5. | Tests the model’s typography while staying on-brand for design-led products. | ### Text-in-image, posters and packaging These are the prompts where Nano Banana Pro earns its keep. | Prompt | Why it works | | --- | --- | | A minimalist event poster on textured off-white stock, large geometric sans-serif headline reading “GROWTH LOOPS”, subhead “A one-day workshop, 14 March”, small logo lockup bottom left, single flame-orange accent shape. Flat print design, subtle paper grain. Vertical 2:3. | Legible multi-line text and hierarchy in one pass. | | A matte black supplement pouch standing on a dark stone slab, front label reading “DAILY FOCUS” in clean uppercase with a small ingredient list beneath, soft rim light from behind, faint reflection on the stone. Studio packaging photography. Square 1:1. | Packaging comps you can show a client before dieline work starts. | | A three-step process infographic on a deep navy background, each step a numbered circle with a short label, “Capture”, “Enrich”, “Activate”, connected by a thin flowing line, muted teal and amber accents. Clean vector style, no clutter. Horizontal 16:9. | Diagram plus real labels, the classic AI-image failure mode, now solvable. | | A dark UI-style comparison card with two columns headed “Manual” and “Automated”, four short bullet rows in each, checkmarks in the right column, thin dividers, soft glow behind the winning column. Modern product-marketing graphic. Horizontal 16:9. | Feature comparison graphics for landing pages, no design tool needed. | ### Social and ad creative | Prompt | Why it works | | --- | --- | | A bold central subject cropped mid-motion so it breaks the top edge of the frame, exaggerated wide-angle perspective, clashing saturated color blocks behind it. Designed for vertical 9:16 with the focal point in the upper third. | Built for thumb-stopping in a vertical feed rather than resized afterwards. | | A calm professional scene with a single symbolic object placed left of center, wide clean negative space to the right, muted corporate gradient background, restrained cool palette. Horizontal 16:9. | The reliable B2B hero for webinars, reports and whitepaper covers. | | A wide breathable hero composition with a strong subject on the right third and empty soft-gradient space on the left, gentle top-down lighting, modern UI-friendly color temperature. Ultrawide 21:9. | Above-the-fold layouts where copy and a form need room. | | One scene split vertically down the middle: left side cluttered, grey and chaotic, right side ordered, bright and spacious, a faint seam running between them. Ultra-wide cinematic composition. Horizontal 16:9. | Before and after in a single frame, understandable with the sound off. | If you are generating these for a live ad account, volume and cadence matter as much as the art. Run the [free Creative Velocity Audit](https://www.strataigize.com/tools/creative-velocity/) to see whether enough fresh creative is actually shipping each week to keep the account learning. ### Data visuals and conceptual infographics | Prompt | Why it works | | --- | --- | | A polished chrome kinetic sculpture shaped as an infinity loop, its surface etched with faintly glowing lines suggesting data flowing through a continuous process. Dramatic studio lighting, highly reflective, dark seamless background. Square 1:1. | Abstract efficiency for process and workflow products. | | An illuminated three-dimensional cityscape built entirely from neon bar graphs and line charts, the tallest towers glowing red and green, one small figure watching from a high ledge. Cyberpunk aesthetic, deep black sky, 4K. | Analytics and business intelligence (BI) imagery that is not another laptop-with-dashboard photo. | | A macro view of a topographical map sculpted from thick flowing pastel oil paint, deep blue valleys and bright gold peaks. Heavy impasto texture, macro lens, subtle bokeh at the frame edges. Horizontal 16:9. | Turns an emotional or index-style metric into something worth pinning. | ## Editing Images and Aspect Ratios Generation is the easy half. Editing is where Gemini beats a prompt-and-pray workflow. Per the [Gemini API image generation documentation](https://ai.google.dev/gemini-api/docs/image-generation), you can: - **Upload your own photo and edit it conversationally.** Add, remove or replace elements, change a background, restyle a whole frame, all in natural language across multiple turns. - **Blend multiple inputs.** Nano Banana Pro accepts up to 14 reference images, which is how you place a real product photo into a generated scene instead of hoping the model recreates your packaging. - **Hold consistency.** Character and product appearance carry across turns in the same conversation, which is the practical substitute for the seed numbers Midjourney and Stable Diffusion expose. Ask for “the same scene, same lighting, swap the product” rather than opening a new thread. - **Choose an aspect ratio explicitly.** State it in the prompt in the app, or set it as a parameter through the API. The Midjourney `--ar` flag is not Gemini syntax. Ten aspect ratios are supported in the API, which maps cleanly onto channels: | Ratio | Where it goes | | --- | --- | | 1:1 | Instagram grid, app icons, thumbnails | | 4:5 and 5:4 | Feed posts and paid social with maximum vertical real estate | | 9:16 | Stories, Reels, TikTok, YouTube Shorts, app store screenshots | | 16:9 | Site headers, YouTube thumbnails, presentation slides | | 21:9 | Ultrawide banners and above-the-fold hero strips | | 3:2, 2:3, 3:4, 4:3 | Print-shaped crops, editorial layouts, posters | Nano Banana Pro also lets you pick output resolution up to 4K, which matters the moment an asset is going to print or onto a retina hero section. ### Three edit prompts we reuse constantly - **Single-element swap:** “Keep the composition, lighting and grade exactly as they are. Replace the ceramic mug with a clear glass tumbler of iced coffee, matching the existing light direction and reflections.” - **Copy space rescue:** “Extend the canvas to the left and keep the subject where it is, filling the new area with the same out-of-focus background so a headline fits.” - **Product placement from a real photo:** “Using the uploaded packshot as the exact product reference, place it on the stone slab in the second reference image. Do not redraw the label.” ## Access Tiers, Limits and Which Plan You Need Google gates image volume by plan rather than by feature, and it retunes the caps with demand. Check [Google’s AI plans page](https://one.google.com/about/google-ai-plans/) for today’s numbers before you commit a campaign to a deadline. | Tier | What you get, as of 2026 | | --- | --- | | Free Gemini account | Nano Banana image generation with a small daily allowance, around 20 images a day, and limited access to the Pro model. Fine for exploration, not for a campaign sprint. | | Google AI Pro | Substantially higher daily image limits plus fuller Nano Banana Pro access. This is the tier most marketing teams need. | | Google AI Ultra | The highest limits and earliest access to new image models, aimed at heavy production use. | | Gemini API and AI Studio | Pay-per-use image generation with programmatic aspect ratio and resolution control. See the [Gemini API pricing page](https://ai.google.dev/gemini-api/docs/pricing) for current per-image rates. | Two caveats worth planning around. Availability of specific models and features varies by region and by account type, and Google ships changes to this lineup every few months. Never build a client deliverable that depends on a daily cap you have not confirmed inside the product that week. ## FAQ: Gemini Image Generation ### Is Gemini image generation free? Yes, with limits. A free Google account can generate images in the Gemini app under a modest daily cap, roughly 20 a day as of 2026, with restricted access to the higher-quality Pro model. Google AI Pro and Ultra raise those caps considerably. The current numbers live on Google’s AI plans page. ### What is the best prompt structure for realistic photos? Describe the subject and what it is doing, then the location, then the lens and aperture, then one light source and its direction, then the color or film character, then the aspect ratio. Photography vocabulary does the work. Words like “8K” and “hyper detailed” do not. ### Can Gemini edit my own uploaded photos? Yes. Upload an image and describe the change in plain language: swap a background, remove an object, restyle the frame, extend the canvas. Edits are multi-turn, so you can keep refining the same asset while the model holds the rest of the composition steady. ### Does Gemini watermark AI images? Every image generated by Google’s models carries an invisible SynthID watermark identifying it as AI-generated, and visible watermarking behavior varies by plan and surface. Assume provenance is detectable, and disclose AI-generated assets wherever the platform, the client contract or local law requires it. ### Do these prompts work in ChatGPT or Midjourney? Mostly, yes. The seven-slot structure of subject, action, setting, style, lighting, camera and aspect ratio transfers to every major generator. Only syntax changes: Midjourney uses flags like `--ar` and seed numbers, Gemini and ChatGPT both use conversational refinement instead. For a ChatGPT-native set, our [copy-and-paste ChatGPT prompts for stunning visuals](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) covers logos, cinematic portraits, gradients and product mockups on GPT Image. ### Which model should I use for images with text in them? Nano Banana Pro. Text rendering inside images was the standing weakness of every image model through 2024 and 2025, and the Pro tier is where Google fixed it. For posters, packaging labels and labelled diagrams, take the slower, more expensive model. ## The Wider Point Execution is no longer the bottleneck; articulation is. If you are planning creative volume for 2026, our [mobile app marketing statistics roundup](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/) gives the channel context, and our comparison of [answer engine optimization, generative engine optimization and SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/) covers what happens to your content once AI surfaces start deciding who gets cited. Save this page. We update it when Google ships a real change to the image models, or when the page is answering the wrong half of the question. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [Should your business be agent-callable, or is it a risk?A customer's AI assistant can change a record if you let it start that job. Write the no-list this week, before anyone connects anything.](https://www.strataigize.com/insights/should-your-business-be-agent-callable/)[What an AI Evaluation Actually MeasuresBenchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead.](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/google-ads-statistics-2026/ Description: Google Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced. Published: 2025-12-09T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-google-ads-statistics-2026.webp) # Google Ads Statistics 2026: Costs, CTRs and Market Share By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published December 9, 2025 · Updated September 6, 2026 · 9 min read Google Ads clicks cost an average of $5.42 in 2026, with a 6.64% average click-through rate and an 8.18% average conversion rate across industries, per WordStream by LocaliQ's 2026 benchmarks. The ground is shifting too: eMarketer forecasts Meta will out-earn Google in ad revenue for the first time in 2026, with three platforms taking 62.3% of worldwide digital ad spend. Below is every Google Ads number that matters this year, sourced and current. In this article 1. [Key Google Ads Statistics for 2026](https://www.strataigize.com/insights/google-ads-statistics-2026/#key-google-ads-statistics-for-2026) 2. [Google Owns Search in 2026, but Not the Revenue Crown](https://www.strataigize.com/insights/google-ads-statistics-2026/#google-owns-search-in-2026-but-not-the-revenue-crown) 3. [Going Into 2026, Commercial Searches Are Still Growing](https://www.strataigize.com/insights/google-ads-statistics-2026/#going-into-2026-commercial-searches-are-still-growing) 4. [Google Ads Benchmarks 2026: Click-Through and Conversion Rates](https://www.strataigize.com/insights/google-ads-statistics-2026/#google-ads-benchmarks-2026-click-through-and-conversion-rates) 5. [What Google Ads Cost in 2026: CPC and Cost Per Lead by Industry](https://www.strataigize.com/insights/google-ads-statistics-2026/#what-google-ads-cost-in-2026-cpc-and-cost-per-lead-by-industry) 6. [Google’s Ad Revenue and the 2026 Competitive Shake-Up](https://www.strataigize.com/insights/google-ads-statistics-2026/#googles-ad-revenue-and-the-2026-competitive-shake-up) 7. [What This Means for Your 2026 Google Ads Strategy](https://www.strataigize.com/insights/google-ads-statistics-2026/#what-this-means-for-your-2026-google-ads-strategy) 8. [FAQ](https://www.strataigize.com/insights/google-ads-statistics-2026/#faq) 9. [In 2026, Google Ads Is No Longer the Default](https://www.strataigize.com/insights/google-ads-statistics-2026/#in-2026-google-ads-is-no-longer-the-default) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Key Google Ads Statistics for 2026 ![Chart: Average cost per click by industry. US search ads.](https://www.strataigize.com/blog/real/chart-gads-cpc-industry.webp) - Average cost per click (CPC) across industries: **$5.42** ([WordStream by LocaliQ, 2026](https://localiq.com/blog/search-advertising-benchmarks/)) - Average click-through rate (CTR): **6.64%**; average conversion rate: **8.18%** (LocaliQ, 2026) - Average cost per lead (CPL): **$66.69**, the first decline in five years (LocaliQ, 2026) - Google handles **more than 5 trillion searches per year**, roughly 14 billion per day ([Search Engine Land, 2025](https://searchengineland.com/google-5-trillion-searches-per-year-452928)) - Google holds **86.6% of US search** (July 2026) and **85.7% in Canada** (June 2026) ([StatCounter, 2026](https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america)) - Google advertising revenue reached **$82.3 billion in Q4 2025 alone**, up 13.5% year over year ([Alphabet Q4 2025 earnings via Storyboard18, 2026](https://www.storyboard18.com/advertising/google-posts-82-3-billion-of-ad-revenue-youtubes-advertising-business-hit-11-4-billion-in-q4-2025-88901.htm)) - For the first time ever, **Meta is forecast to out-earn Google in 2026**: $243.46 billion versus $239.54 billion in net ad revenue ([eMarketer, 2026](https://www.emarketer.com/press-releases/meta-to-surpass-google-in-digital-ad-revenues-for-first-time-ever/)) - Google, Meta, and Amazon combined will capture **62.3% of worldwide digital ad spend** in 2026 (eMarketer, 2026) Almost nobody actually pays the average. Attorneys pay $9.87 a click, arts venues pay $1.63, and both can run a profitable account on those numbers. The industry breakdowns below are where your own bar actually lives, along with the market share, benchmark and cost data that should shape your 2026 ad strategy. ## Google Owns Search in 2026, but Not the Revenue Crown Google is still the front door of the internet, but 2026 is the first year its number one position in advertising is contested: - Google processes **more than 5 trillion searches per year**, about 14 billion per day. That was Google’s first official volume update since 2016, when it reported “more than 2 trillion” ([Search Engine Land, 2025](https://searchengineland.com/google-5-trillion-searches-per-year-452928)). - **US search engine share: Google 86.6%**, Bing 8.6%, Yahoo 2.7%, DuckDuckGo 1.6% as of July 2026 ([StatCounter, 2026](https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america)). - **Canada search engine share: Google 85.7%**, Bing 9.8% as of June 2026 ([StatCounter, 2026](https://gs.statcounter.com/search-engine-market-share/all/canada)). - Google’s share of worldwide digital ad spend slips to **26.4% in 2026**, while Meta’s rises to **26.8%**, putting Meta on top for the first time ([eMarketer, April 2026](https://www.emarketer.com/press-releases/meta-to-surpass-google-in-digital-ad-revenues-for-first-time-ever/)). - Amazon is the fast-growing third force: **$82.07 billion** in net ad revenue forecast for 2026, a **9.0% share**, up from 8.0% in 2024 (eMarketer, 2026). - The big three together will take **62.3% of all worldwide digital ad spend** in 2026, and eMarketer expects that concentration to rise through 2028. In practice, the Meta flip does not mean Google Ads got weaker. Google’s ad revenue is still growing 11.9% a year (eMarketer, 2026), and search remains the highest-intent channel in digital marketing. It means budgets now follow measured performance across platforms. Local (Vancouver, Calgary, New York) or global, Google’s reach still covers your market. But the smartest advertisers we work with benchmark Google against Meta and Amazon every quarter instead of treating any platform as the default. ![Chart: Search ad conversion rate by industry. The top verticals convert at roughly double the all-industry average.](https://www.strataigize.com/blog/real/chart-gads-cvr-industry.webp) ## Going Into 2026, Commercial Searches Are Still Growing AI reshaped how people search, and how Google sells ads against those searches: - Google reports that the volume of **commercial queries has increased since AI Overviews launched** ([Google, via Search Engine Land, 2025](https://searchengineland.com/google-5-trillion-searches-per-year-452928)). - **Conversion rate increased for 87% of industries** in the 2026 benchmark year, which WordStream by LocaliQ reports alongside its notes on AI Max and Smart Bidding adoption ([WordStream, May 2026](https://www.wordstream.com/blog/2026-google-ads-benchmarks)). - Average cost per lead **fell for the first time in five years** in the 2026 benchmark data (LocaliQ, 2026). - Performance Max, Demand Gen, AI Max, and Smart Bidding are now the default toolkit: LocaliQ’s 2026 expert panel notes AI-powered campaigns “tend to have higher conversion and relevancy rates” ([LocaliQ, 2026](https://localiq.com/blog/search-advertising-benchmarks/)). Our take: AI features reward advertisers who feed them clean conversion data. If your conversion tracking is loose, automation optimizes toward the wrong outcomes, so fix measurement before you scale spend. ![Chart: Google still owns 86.6% of US search. Search demand has not fragmented.](https://www.strataigize.com/blog/real/chart-gads-search-share.webp) ## Google Ads Benchmarks 2026: Click-Through and Conversion Rates The most current benchmark set comes from [WordStream by LocaliQ’s 2026 report](https://www.wordstream.com/blog/2026-google-ads-benchmarks), which analyzed 13,474 US search campaigns across 23 industries between April 2025 and March 2026: - **Average click-through rate: 6.64%** across all industries (LocaliQ, 2026) - Highest CTRs: Arts and Entertainment at **12.75%**, Finance and Insurance at **9.83%**, Travel at **9.32%** - **Average conversion rate: 8.18%** across all industries (LocaliQ, 2026) - That is roughly **1 in 12 clicks** becoming a lead or sale ### Google Ads Conversion Rates by Industry (2026) | Industry (Search Ads) | Avg. Conversion Rate (US) | | --- | --- | | Animals & Pets | 16.22% | | Automotive Repair, Service & Parts | 15.51% | | Education & Instruction | 13.14% | | Physicians & Surgeons | 12.43% | | Personal Services | 12.34% | | Dentists & Dental Services | 10.67% | Source: [WordStream by LocaliQ, 2026](https://localiq.com/blog/search-advertising-benchmarks/) Urgent, local, service-based needs (a broken car, a sick pet, a toothache) convert exceptionally well from search ads because the intent is immediate. At the other end, Finance and Insurance converts at just **2.64%**, Furniture at **2.99%**, and Real Estate at **3.70%** (LocaliQ, 2026). Those are still viable numbers because each conversion carries a high lifetime value, but they demand tighter funnels and follow-up. If your CTR or conversion rate sits below these benchmarks, audit your keywords, ad copy, and landing pages before adding budget. That audit discipline is the core of how we run [paid advertising](https://www.strataigize.com/services/paid-advertising/) for clients. ## What Google Ads Cost in 2026: CPC and Cost Per Lead by Industry The average cost per click for search advertising across all industries in 2026 is **$5.42**, and the average cost per lead is **$66.69** ([LocaliQ, 2026](https://localiq.com/blog/search-advertising-benchmarks/)). | Industry | Avg. CPC (US dollars, Search Ads) | | --- | --- | | Attorneys & Legal Services | $9.87 | | Home & Home Improvement | $8.33 | | Dentists & Dental Services | $8.00 | | Personal Services | $7.17 | | Finance & Insurance | $3.39 | | Travel | $2.14 | | Restaurants & Food | $2.05 | | Arts & Entertainment | $1.63 | Source: [WordStream by LocaliQ, 2026](https://localiq.com/blog/search-advertising-benchmarks/) Cost per lead tells the same story from the other side: Attorneys and Legal Services pay the most at **$131.63 per lead**, while Arts and Entertainment ($26.84), Automotive Repair ($29.96), and Restaurants ($30.57) sit at the affordable end (LocaliQ, 2026). A plumbing company can happily pay $8 clicks that turn into $500 jobs, while an online retailer needs sub-$2 clicks to make a $50 product work. Both can succeed, but their cost structures differ. Two resources if you are planning budgets: our [Google advertising cost guide](https://www.strataigize.com/insights/google-advertising-cost-guide/) walks through budget math step by step, and our [ad spend calculator](https://www.strataigize.com/tools/ad-spend-calculator/) lets you model CPC, conversion rate, and lead targets against these 2026 benchmarks. ![Chart: 2026 is the year Meta passes Google. Forecast net digital ad revenue.](https://www.strataigize.com/blog/real/chart-gads-meta-crossover.webp) ## Google’s Ad Revenue and the 2026 Competitive Shake-Up Google’s advertising machine keeps growing, even as its crown slips: - Q4 2025 Google advertising revenue: **$82.28 billion, up 13.5% year over year**, with Search growing 17% in the quarter ([Alphabet Q4 2025 earnings via Storyboard18, 2026](https://www.storyboard18.com/advertising/google-posts-82-3-billion-of-ad-revenue-youtubes-advertising-business-hit-11-4-billion-in-q4-2025-88901.htm)) - YouTube advertising hit **$11.4 billion in Q4 2025**, up from $10.5 billion a year earlier, and YouTube’s combined ads plus subscriptions revenue passed **$60 billion for full-year 2025** (Storyboard18, 2026) - Alphabet’s total revenue crossed **$400 billion for the first time in 2025**, reaching about $403 billion, up 15% ([Storyboard18, 2026](https://www.storyboard18.com/advertising/google-posts-82-3-billion-of-ad-revenue-youtubes-advertising-business-hit-11-4-billion-in-q4-2025-88901.htm)) - On eMarketer’s net basis, Google’s worldwide ad revenue grows from **$214.06 billion in 2025 to a forecast $239.54 billion in 2026** (11.9% growth), while Meta accelerates from $196.17 billion to $243.46 billion, 24.1% growth ([eMarketer, 2026](https://www.emarketer.com/press-releases/meta-to-surpass-google-in-digital-ad-revenues-for-first-time-ever/)) - Platform trust matters too: Google **permanently suspended more than 700,000 advertiser accounts** over AI-generated impersonation scam ads in 2024, cutting reports of those scams by 90% ([Google Ads Safety Report, 2025](https://blog.google/products/ads-commerce/google-ads-safety-report-2024/)) Google Ads is not declining. Double-digit growth on a $200 billion-plus base means advertisers keep finding profitable inventory there. The takeaway is that performance budgets are mobile. Meta’s AI-driven ad stack (Advantage+, automated creative) is pulling dollars because it performs, and eMarketer expects the big three to keep consolidating spend through 2028. Your Google results need to beat that bar, not just last year’s numbers. ![StatCounter's live search engine market share data](https://www.strataigize.com/blog/real/statcounter.webp) ## What This Means for Your 2026 Google Ads Strategy Five moves the 2026 data supports: 1. **Benchmark against 2026 numbers, not folklore.** A $5.42 average CPC and an 8.18% average conversion rate are the current bar (LocaliQ, 2026). Judging performance against 2023-era benchmarks leads to bad budget calls. 2. **Fix conversion value tracking first.** LocaliQ’s analysts call the 2026 CPC-up, CPL-down pattern “the proof point to pivot to conversion value tracking.” Smart Bidding is only as good as the data you feed it. 3. **Use the AI campaign types with guardrails.** Performance Max, Demand Gen, and AI Max expand reach for the same effort, but they need clean exclusions, strong creative volume, and honest incrementality checks. 4. **Watch the AI search shift.** Commercial queries are growing in the AI Overviews era (Google, 2025), and ads are being woven into AI surfaces. Query intent data is becoming more valuable, not less. 5. **Diversify deliberately.** With Meta forecast to out-earn Google in 2026 and Amazon at 9% share (eMarketer, 2026), cross-platform measurement is now table stakes. Run the comparison quarterly. _Also worth a read:_ [20 Mobile App Marketing Statistics for 2026](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/) ## FAQ ### What is the average cost per click for Google Ads in 2026? The average CPC across all industries is $5.42 in 2026, per WordStream by LocaliQ’s benchmark study of 13,474 US search campaigns. The range is wide: Arts and Entertainment averages $1.63 per click while Attorneys and Legal Services pay $9.87. ### What is a good conversion rate for Google Ads in 2026? The cross-industry average is 8.18% in 2026 (LocaliQ). Anything above that is solid, and top verticals like Animals and Pets (16.22%) or Automotive Repair (15.51%) show what urgent, local intent can deliver. Low-converting sectors like Finance and Insurance (2.64%) compensate with high customer lifetime value. ### Is Google still the biggest ad platform in 2026? In search, absolutely: Google holds 86.6% of the US market (StatCounter, July 2026) and processes over 5 trillion searches a year. In total ad revenue, eMarketer forecasts Meta will edge ahead for the first time in 2026, $243.46 billion to $239.54 billion on a net basis. ### How much should a small business budget for Google Ads in 2026? Work backwards from the benchmarks: at the 2026 averages of $5.42 per click and $66.69 per lead, a business that needs 30 leads a month should plan for roughly $2,000 in monthly spend, then adjust for its industry’s actual CPC and conversion rate. High-CPL industries like legal need several times that to get meaningful lead volume. ![LocaliQ's published search advertising benchmarks, the source of these figures](https://www.strataigize.com/blog/real/localiq-benchmarks.webp) ## In 2026, Google Ads Is No Longer the Default Every number above points the same way. Google Ads remains a foundational growth channel in 2026, but it now has to earn its budget every quarter. It still dominates search with an 86%-plus share in North America, still reaches buyers at the exact moment of intent, and still posts benchmark conversion rates that most channels cannot touch. At the same time, Meta’s forecast overtake and Amazon’s rise mean the era of defaulting to Google is over. The winning play is the same one the data has pointed to all year: current benchmarks, clean conversion tracking, AI campaign types with human guardrails, and honest cross-platform comparison. If you’d rather not manage that complexity alone, our team at [Strataigize](https://www.strataigize.com/) specializes in data-driven Google Ads management, from high-ROI campaign builds to continuous testing and refinement. We’ve helped clients across industries beat the very benchmarks in this article. How we connect to the accounts we manage is on our [Google Ads API](https://www.strataigize.com/google-ads-api/) page. * * * _Sources: The statistics in this article were compiled and re-verified in August 2026 from_ [WordStream by LocaliQ’s 2026 Google Ads benchmarks](https://www.wordstream.com/blog/2026-google-ads-benchmarks)_,_ [LocaliQ’s 2026 search advertising benchmark report](https://localiq.com/blog/search-advertising-benchmarks/)_,_ [StatCounter search engine market share data](https://gs.statcounter.com/search-engine-market-share/all/canada)_,_ [eMarketer’s April 2026 digital ad spending forecast](https://www.emarketer.com/press-releases/meta-to-surpass-google-in-digital-ad-revenues-for-first-time-ever/)_, Alphabet’s Q4 2025 earnings coverage via_ [Storyboard18](https://www.storyboard18.com/advertising/google-posts-82-3-billion-of-ad-revenue-youtubes-advertising-business-hit-11-4-billion-in-q4-2025-88901.htm)_, the_ [Google Ads Safety Report](https://blog.google/products/ads-commerce/google-ads-safety-report-2024/)_, and_ [Search Engine Land’s reporting on Google search volume](https://searchengineland.com/google-5-trillion-searches-per-year-452928). Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step What do your ads really return? The Growth Calculator shows your true CAC and ROAS in two minutes. [Run the calculator →](https://www.strataigize.com/tools/growth-calculator/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Paid Advertising articles →](https://www.strataigize.com/insights/topics/paid-ads/) [Google Ads Pricing in 2026: CPC, Agency Fees and BudgetsGoogle Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget.](https://www.strataigize.com/insights/google-advertising-cost-guide/)[When the algorithm picks the audience, what do we still buy?Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests.](https://www.strataigize.com/insights/algorithm-is-the-targeting/)[Apple Ads Basic or Advanced: Which One Should You Run?Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode.](https://www.strataigize.com/insights/who-should-run-apple-search-ads/) ## Make your ad spend earn its keep. One client gets $2.53 back for every ad dollar inside 90 days. Another hit 8.54x peak ROAS. We optimize for revenue, not clicks. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See paid advertising →](https://www.strataigize.com/services/paid-advertising/) --- Canonical: https://www.strataigize.com/insights/google-advertising-cost-guide/ Description: Google Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget. Published: 2025-09-16T00:00:00.000Z Modified: 2026-09-12T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-google-advertising-cost-guide.webp) # Google Ads Pricing in 2026: CPC, Agency Fees and Budgets By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published September 16, 2025 · Updated September 12, 2026 · 8 min read Google Ads pricing is auction-based, so there is no flat rate sheet. As of 2026, the average cost per click across industries is $5.42 and the average cost per lead is $66.69, per LocaliQ search advertising benchmarks. Most small and mid-sized businesses budget $1,000 to $10,000 per month, and competitive niches like legal services see average CPCs near $10. Your actual cost depends on your industry, keyword intent, auction-time ad quality, targeting, and bidding strategy. Agency management fees are separate from the auction, billed as a flat retainer, a percentage of spend, or a performance fee; ours is published at $5,000 a month for accounts spending from $25,000 a month on media. In this article 1. [What Do We Mean by “Google Advertising Price”?](https://www.strataigize.com/insights/google-advertising-cost-guide/#what-do-we-mean-by-google-advertising-price) 2. [Key Factors That Influence Google Ads Cost](https://www.strataigize.com/insights/google-advertising-cost-guide/#key-factors-that-influence-google-ads-cost) 3. [Typical Prices in 2026: Benchmarks and Averages](https://www.strataigize.com/insights/google-advertising-cost-guide/#typical-prices-in-2026-benchmarks-and-averages) 4. [Google Ads Campaign Types and How Each One Bills (2026)](https://www.strataigize.com/insights/google-advertising-cost-guide/#google-ads-campaign-types-and-how-each-one-bills-2026) 5. [Example Scenarios](https://www.strataigize.com/insights/google-advertising-cost-guide/#example-scenarios) 6. [Tips to Reduce Costs and Improve Efficiency](https://www.strataigize.com/insights/google-advertising-cost-guide/#tips-to-reduce-costs-and-improve-efficiency) 7. [What a Google Ads Agency Charges to Run the Account](https://www.strataigize.com/insights/google-advertising-cost-guide/#what-a-google-ads-agency-charges-to-run-the-account) 8. [FAQ](https://www.strataigize.com/insights/google-advertising-cost-guide/#faq) 9. [Set a Budget You Can Sustain for a Quarter](https://www.strataigize.com/insights/google-advertising-cost-guide/#set-a-budget-you-can-sustain-for-a-quarter) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## What Do We Mean by “Google Advertising Price”? ![Chart: The four numbers to budget against. Benchmark against current data, not 2023-era folklore.](https://www.strataigize.com/blog/real/chart-gcost-benchmarks.webp) There is no rate card. Google runs an auction, and the fees you pay are set by how badly other advertisers want the same click. The platform was called Google AdWords until 2018, so “AdWords cost” and “Google Ads cost” mean the same thing. What you pay depends on the pricing model behind the campaign: - **Cost per click (CPC)**: you pay when someone clicks your ad. This is the standard model for Search. - **Cost per thousand impressions (CPM)**: you pay for views, common in Demand Gen and YouTube campaigns. - **Cost per acquisition (CPA), also written as cost per lead (CPL)**: what a desired action, a lead or a sale, actually costs you. - **Cost per install (CPI)**: the app marketer’s version of CPA, used to judge App campaigns. When people ask “how much does Google advertising cost,” they usually want three answers: what a click or impression will cost, what daily or monthly budget they need, and which hidden factors push costs beyond the bid itself. This guide answers all three with 2026 data. ## Key Factors That Influence Google Ads Cost These variables strongly affect price, sometimes more than your actual bid. | Factor | Effect on Cost | | --- | --- | | **Industry / Niche** | Some industries (legal, finance, insurance) have very high CPCs because competition is intense and customer value is high. ([WebFX](https://www.webfx.com/blog/ppc/much-cost-advertise-google-adwords/)) | | **Keyword Competition & Intent** | Keywords with strong commercial or transactional intent cost more (“buy now”, “quote”, “lawyer”). If many advertisers target the same term, prices go up. ([Coalition Technologies](https://coalitiontechnologies.com/blog/google-ads-pricing-factors-variables-you-need-to-know)) | | **Ad Quality** | Relevance and landing page experience matter. The reported 1-10 Quality Score is a diagnostic, not an input to the ad auction. Use its components to investigate weak experiences. ([Google Quality Score guidance](https://support.google.com/google-ads/answer/6167118?hl=en)) | | **Ad Format & Campaign Type** | Campaign types use different bidding and charging models, such as clicks, impressions or video views. Compare cost per qualified lead or acquisition on consistent measurement windows before drawing a performance conclusion. ([Google Ads bidding basics](https://support.google.com/google-ads/answer/2459326?hl=en)) | | **Geographic Targeting, Device & Time** | Showing ads in expensive markets (big cities, high-competition countries) raises costs. Mobile vs. desktop and time of day also influence bids. ([Coalition Technologies](https://coalitiontechnologies.com/blog/google-ads-pricing-factors-variables-you-need-to-know)) | | **Budget & Bidding Strategy** | Manual CPC, automated bidding (maximize clicks or conversions), and targets set on CPA or return on ad spend (ROAS) all shape your average cost. More aggressive goals tend to cost more. ([Coalition Technologies](https://coalitiontechnologies.com/blog/google-ads-pricing-factors-variables-you-need-to-know)) | ![Chart: What each kind of advertiser actually spends. Realistic monthly ranges by scenario.](https://www.strataigize.com/blog/real/chart-gcost-scenarios.webp) ## Typical Prices in 2026: Benchmarks and Averages The most reliable public benchmarks come from LocaliQ and WordStream, whose annual reports aggregate data from thousands of live campaigns. Here is where the numbers stand as of 2026: | Metric | Benchmark (as of 2026) | | --- | --- | | **Average cost per click (CPC)** | **US$5.42** across all industries. Cheapest verticals: arts and entertainment (US$1.63), restaurants and food (US$2.05), travel (US$2.14). Priciest: attorneys and legal services (US$9.87), home and home improvement (US$8.33), dentists and dental services (US$8.00). ([WordStream 2026 Google Ads benchmarks](https://www.wordstream.com/blog/2026-google-ads-benchmarks)) | | **Average cost per lead (CPL)** | **US$66.69** across industries; high-consideration verticals like legal services typically run well above US$100 per lead. ([LocaliQ search advertising benchmarks](https://localiq.com/blog/search-advertising-benchmarks/)) | | **Cost per install (CPI) for apps** | Most app categories land between **US$1 and US$5** per install on Google App campaigns, with finance, gaming, and tech often exceeding US$10. ([Business of Apps CPI research](https://www.businessofapps.com/ads/cpi/research/cost-per-install/)) | | **Daily / monthly budgets for SMBs** | Many small and mid-sized businesses start at **US$20-50/day**; monthly budgets typically run **US$1,000 to US$10,000** depending on scale and goals. ([WordStream](https://www.wordstream.com/blog/google-ads-cost)) | These are averages. For more market data, see our [Google Ads statistics roundup](https://www.strataigize.com/insights/google-ads-statistics-2026/). ## Google Ads Campaign Types and How Each One Bills (2026) Google documents the main options in its [campaign-type guide](https://support.google.com/google-ads/answer/2567043?hl=en). Campaign type, bidding objective and the event you pay for are related but different choices: - **Search**: classic text ads priced per click. **AI Max for Search**, Google’s AI upgrade rolled out through 2025 and 2026, layers broader AI-driven query matching and automated creative onto Search campaigns. - **Performance Max**: one goal-based campaign that serves across Search, YouTube, Display, Gmail, Discover, and Maps. You set a budget and bidding objective, with an optional target CPA or ROAS where supported, and Google allocates spend. - **Demand Gen**: visual and video ads across YouTube, Shorts, Gmail, and Discover. Check the supported channels and controls for the campaign rather than assuming every visual campaign has the same inventory. - **Shopping**: product listing ads priced per click, fed by your Merchant Center feed. - **Video (YouTube)**: priced per view (CPV) or per thousand impressions (CPM). - **App campaigns**: automated campaigns for installs and in-app actions, judged on CPI or cost per in-app event rather than CPC. A US$5 CPC can be a bargain and a US$0.50 CPC can be a money pit. Judge every campaign type on cost per conversion, not the headline click price. ![Chart: Average cost per click by industry. US search ads.](https://www.strataigize.com/blog/real/chart-gads-cpc-industry.webp) ## Example Scenarios | Scenario | Competition Level | Expected Cost | | --- | --- | --- | | Small local business (a café, a plumber) running local search ads | Low to medium | CPC around **US$1-3**; monthly spend often **US$500-2,000** depending on keyword coverage. | | Law firm or medical practice in a major city | High | Average legal CPCs sit near **US$10** as of 2026, and specific high-intent keywords can run **US$20-100+** per click; monthly spend easily **US$5,000-20,000+**. | | E-commerce shop selling across multiple regions | Medium | CPC around **US$1-5** depending on product; Shopping and Performance Max often bring cheaper clicks but need enough conversion volume to train. | | Mobile app running Google App campaigns | Varies by category | CPI typically **US$1-5** in most categories as of 2026, with finance and gaming often above **US$10**; sustainable budgets usually start in the low thousands per month so the algorithm gets enough conversions to learn. | ## Tips to Reduce Costs and Improve Efficiency To get better value for your advertising spend: 1. **Improve ad relevance and landing pages**: use Quality Score components as diagnostics, then assess actual qualified conversions over a consistent reporting and attribution window. 2. **Use long-tail keywords**: less competitive, often cheaper, and they convert well. 3. **Optimize targeting**: limit geography, schedule, and devices to where you see the best results. 4. **Add negative keywords**: exclude irrelevant traffic that eats budget without converting. 5. **Test campaign types**: Demand Gen, Shopping, or Performance Max sometimes beat Search on ROI for the same goal. 6. **Monitor and adjust**: never set and forget. Review search terms, bids, and budgets weekly. Before you commit to a number, model scenarios with our [ad spend calculator](https://www.strataigize.com/tools/ad-spend-calculator/) to see how CPC, conversion rate, and budget interact. ![Google's Keyword Planner documentation, where published CPC estimates come from](https://www.strataigize.com/blog/real/google-ads-keyword-planner.webp) ## What a Google Ads Agency Charges to Run the Account The auction is only half of Google Ads pricing. If someone else runs the account, their fee sits on top, and it is billed three ways. | Fee model | How it bills | Where it misprices the work | | --- | --- | --- | | Flat retainer | A fixed monthly fee for a defined scope | Fine when the scope is written down; expensive if the account is tiny | | Percentage of spend | A share of your monthly media | Pays the agency for volume, so a lean, profitable account earns them less than a bloated one | | Performance fee | A fee per lead, sale or install | Needs an attribution model both sides trust, and the platform usually owns that model | Ask three questions before signing any of them. Who owns the ad account and its conversion history if you leave (it should be you). What the fee covers when spend drops, because a percentage model quietly removes the incentive to cut waste. And how results will be read: cost per conversion and payback, with the date range and attribution window named, never cost per click on its own. Our own fee is published rather than quoted on a call. [Paid advertising management starts at $5,000 a month](https://www.strataigize.com/pricing/), month to month after the first three months, for accounts spending from $25,000 a month on media, with the media billed to you directly by Google. The scope of what that covers, including creative testing and conversion tracking, is on the [Google Ads agency](https://www.strataigize.com/services/paid-advertising/google-ads/) page. Below roughly $25,000 a month in media, a flat fee on that scale is usually the wrong buy, and a well-briefed in-house owner with a quarterly review is the better use of the money. ## FAQ ### How much do Google Ads cost per click in 2026? Across all industries, the average is US$5.42 per click as of 2026, per [WordStream’s benchmark report](https://www.wordstream.com/blog/2026-google-ads-benchmarks). Low-competition verticals pay under US$2, while legal and home services average US$8-10. ### What are Google advertising fees? Google doesn’t charge a flat fee. What you pay is set by the ad auction (CPC or CPM), plus any management fees if you use an agency to run the account. The three agency fee models, and the one we publish, are covered in the section above. ### How much should I budget to advertise on Google? Many small businesses start at US$1,000-2,000 per month for modest keyword volume and local targeting. App campaigns and competitive industries need more, both to win auctions and to give Google’s algorithms enough conversion data to optimize. ### Is Google AdWords different from Google Ads? No. Google renamed AdWords to Google Ads in 2018. The auctions, costs, and campaign types are the same platform. ## Set a Budget You Can Sustain for a Quarter Use the 2026 benchmarks above to sanity-check your numbers, set a budget you can sustain for at least a quarter, and judge results on cost per conversion rather than cost per click. If you’d rather have an experienced team on it, explore our [paid advertising services](https://www.strataigize.com/services/paid-advertising/): we plan, run, and optimize Google Ads for mobile apps and growth-stage companies every day. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step What do your ads really return? The Growth Calculator shows your true CAC and ROAS in two minutes. [Run the calculator →](https://www.strataigize.com/tools/growth-calculator/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Paid Advertising articles →](https://www.strataigize.com/insights/topics/paid-ads/) [Google Ads Statistics 2026: Costs, CTRs and Market ShareGoogle Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced.](https://www.strataigize.com/insights/google-ads-statistics-2026/)[When the algorithm picks the audience, what do we still buy?Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests.](https://www.strataigize.com/insights/algorithm-is-the-targeting/)[Apple Ads Basic or Advanced: Which One Should You Run?Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode.](https://www.strataigize.com/insights/who-should-run-apple-search-ads/) ## Make your ad spend earn its keep. One client gets $2.53 back for every ad dollar inside 90 days. Another hit 8.54x peak ROAS. We optimize for revenue, not clicks. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See paid advertising →](https://www.strataigize.com/services/paid-advertising/) --- Canonical: https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/ Description: Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-google-play-external-payments-fee-changes-2026.webp) # Google Play External Payments and Fee Changes (2026) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 16 min read As of September 6, 2026, Google Play has split its old commission into a service fee plus a separate 5% billing fee across the US, UK, and EEA, effective June 30, 2026. Auto-renewing subscriptions pay a 10% service fee on every payment route. Non-recurring purchases pay 20% from users who installed on or after June 30 and 25% from users who installed before it, which makes acquisition date a permanent input to lifetime value. Google's US external-links and alternative-billing service fees, and the transaction and download reporting that goes with them, start on October 1, 2026 under Google's July 22, 2026 update. In this article 1. [What actually changed, and when](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#what-actually-changed-and-when) 2. [The fee math, before and after](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#the-fee-math-before-and-after) 3. [The October 1 date: now confirmed by Google](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#the-october-1-date-now-confirmed-by-google) 4. [Third-party app stores: a discovery change, not a revenue change](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#third-party-app-stores-a-discovery-change-not-a-revenue-change) 5. [What this does to UA modelling and LTV](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#what-this-does-to-ua-modelling-and-ltv) 6. [The dated calendar](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#the-dated-calendar) 7. [Five decisions that are not waiting for a deadline](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#five-decisions-that-are-not-waiting-for-a-deadline) 8. [The two dates left this year: September 30 and October 1](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#the-two-dates-left-this-year-september-30-and-october-1) 9. [FAQs](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#faqs) 10. [Get your model corrected before Q4](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/#get-your-model-corrected-before-q4) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Most coverage of the Google Play changes is either a legal recap or a headline about the 30% cut dying. Neither tells you what to change in your model. We run paid user acquisition (UA) against these economics, so this is the version for publishers and growth teams: what is confirmed as of September 6, 2026, what the fee math actually works out to, and what breaks in your lifetime value (LTV) assumptions if you leave them alone. ![Chart: What you keep from a $100 non-recurring purchase. Since June 30, 2026 the service fee and the 5% billing fee are separate, and the rate depends on when the user installed.](https://www.strataigize.com/blog/real/chart-play-fee-math.webp) **Correction, September 6, 2026.** The first version of this article (August 1) said the widely cited “October 1, 2026” start date for US external-payment fees and reporting was not on any Google page and that Google’s documentation said the opposite. That was true of the pages we read on August 1. Google’s program pages now state, citing a July 22, 2026 update, that enrolled developers must report transactions and downloads and pay the service fee from October 1, 2026. The October section and the calendar below reflect the current pages. **Key takeaways** - Google separated the service fee from the billing fee on June 30, 2026 in the US, the UK, and the European Economic Area (EEA). Using Google Play Billing now adds a 5% billing fee on top of the service fee ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/16954621)). - Auto-renewing subscriptions are 10% service fee on every route, so a subscription app that leaves Play Billing saves the 5% billing fee and nothing more. - Non-recurring purchases split by cohort: 20% from installs on or after June 30, 2026, and 25% from installs before it. Newer users are now cheaper to monetize than legacy users, which inverts a common LTV assumption. - Third-party US app stores got your Play listing on July 22, 2026 by default, but downloads still complete through Google Play and Play’s service fee still applies. It is a discovery change, not a monetization change. - The US external content links and alternative billing programs switch their fees on October 1, 2026. Google’s program pages now say enrolled developers must report transactions and successful downloads and pay the relevant service fee from that date ([external content links](https://support.google.com/googleplay/android-developer/answer/16470497), [US alternative billing](https://support.google.com/googleplay/android-developer/answer/16497028)). ## What actually changed, and when Four separate things happened, and conflating them is where most analysis goes wrong. Two are court-driven anti-steering changes, one is a voluntary business-model change, and one is a distribution change. The court track starts with Epic. On September 12, 2025 the Ninth Circuit upheld the injunction entered by a US District Court, and to comply by October 29, 2025 Google stopped prohibiting developers from telling US users about outside pricing, stopped prohibiting links to outside downloads and transactions, and stopped requiring Google Play Billing ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/15582165)). On December 9, 2025 Google launched the programs that operationalize that: the external content links program and expanded alternative billing for US users, with a January 28, 2026 deadline to be enrolled if you were already linking out ([policy announcement](https://support.google.com/googleplay/android-developer/answer/16671517)). Then the settlement track. On March 4, 2026 Google entered a new settlement agreement with Epic and the parties asked the court to enter a revised Modified Injunction ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/15582165)). The business model changes announced that day are what actually landed on June 30, 2026, and they are the ones that change your spreadsheet. ## The fee math, before and after The structural change is that one commission became two charges. Google now bills a **service fee** on every transaction regardless of how the money is collected, plus a **billing fee** of 5% in the US, UK, and EEA only when the transaction runs through Google Play Billing ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/16954621)). Alternative billing and external web links do not carry the billing fee, but you then pay your own processor. The service fee also depends on when the user installed. Google defines a **new install** as a user whose first install, or first update from Play if the app did not come from Play, happened on or after the rollout date in their region. That date is June 30, 2026 for the US, UK, and EEA. Here is what a publisher over the $1M annual threshold pays on standard rates: | Transaction | Route | New install (on or after Jun 30, 2026) | Existing install (before Jun 30, 2026) | | --- | --- | --- | --- | | Auto-renewing subscription | Google Play Billing | 10% + 5% = 15% | 10% + 5% = 15% | | Auto-renewing subscription | Alternative billing or external web link | 10% | 10% | | Non-recurring in-app purchase | Google Play Billing | 20% + 5% = 25% | 25% + 5% = 30% | | Non-recurring in-app purchase | Alternative billing | 20% | 25% | | Non-recurring purchase | External web link | 20% | 20% | | Initial paid app purchase | Play Store | 20% + 5% = 25% | 25% + 5% = 30% | All rates from [Understanding Google Play’s lower service fees](https://support.google.com/googleplay/android-developer/answer/16954621). Your first $1M in annual earnings is charged at a 10% service fee across every row, plus the billing fee where it applies. ### Work it through on $100 Take a $100 non-recurring purchase, a coin pack, from a user who installed in 2024, at standard rates: - Google Play Billing: 25% service + 5% billing, you keep **$70** - Alternative billing in-app: 25% service, you keep **$75** before your own processing costs - External web link: 20% service, you keep **$80** before your own processing costs That 10 point spread between Play Billing and an external web link is the single biggest number on the board, and it exists only for non-recurring purchases from users who installed before June 30, 2026. Now the same $100 coin pack from a user who installed last week: - Google Play Billing: 20% + 5%, you keep **$75** - External web link: 20%, you keep **$80** The spread collapses to 5 points, because the new-install service fee is the same 20% either way. And on a $100 annual subscription, any route, any cohort, the spread is also 5 points: 15% through Play Billing, 10% outside it. So for most publishers, **you are playing for 5 points, not 20.** Five points is the billing fee, and you only keep it if your true all-in cost of collecting money yourself, meaning processing, chargebacks, refunds, US sales tax compliance, and the support load, comes in under 5%. For a subscription business under the $1M threshold, that is a tight race. The 10 point prize exists only on non-recurring revenue from your legacy install base. ### The lower rates almost nobody is planning for Google is also opening two programs that cut the non-recurring service fee by a further 5 points: the revamped Games Level Up and the new Apps Experience program. Participating developers get 15% on new installs and 20% on existing installs for non-recurring transactions ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/16954621)). The program rate cards become available on **September 30, 2026** in Australia (AU), the EEA, Japan (JP), the UK, and the US, with Korea following on December 31, 2026 ([Android Developers Blog, June 24, 2026](https://android-developers.googleblog.com/2026/06/play-expanded-billing.html), [regional schedule](https://support.google.com/googleplay/android-developer/answer/16954621)). For a non-recurring-heavy app, that 5 points is the same size as the external-link prize on new installs, and you get it without building a payments stack, taking on chargebacks, or breaking your attribution. It deserves at least as much of your September as the link-out question does. ## The October 1 date: now confirmed by Google Developers in the US external content links and alternative billing programs must begin reporting transactions and paying service fees on October 1, 2026. When we checked on August 1, 2026, Google’s pages said the fees were not being assessed and reporting was not required, and we said so. The pages have since changed. Here is what Google’s own pages say as of September 6, 2026: - The [external content links program page](https://support.google.com/googleplay/android-developer/answer/16470497) states: “Per the July 22, 2026 update, developers enrolled in this program must report transactions and successful downloads, as well as pay the relevant Play service fee, starting October 1, 2026.” - The [US alternative billing page](https://support.google.com/googleplay/android-developer/answer/16497028) carries the same October 1, 2026 language for that program. - The [billing choice program FAQ](https://support.google.com/googleplay/android-developer/answer/17161464) still says “there are no changes to the US programs at this time” but defers to those two program pages, which carry the date. Where the pages disagree, the program page you enrolled under is the one Google will bill against. So treat October 1 as confirmed and plan for it as a line item, not a contingency. Reporting runs through the external links and alternative billing APIs, and the first fee period starts with October transactions. For the record, the US rates that switch on are: 10% on auto-renewing subscriptions and 20% on other in-app digital purchases for external content links, 10% and 25% respectively for US alternative billing, with the first $1M of annual earnings at 10% in both. External content links also carry a fixed fee per app download event, $3.65 for games and $2.85 for apps, applied to installs completed within 24 hours of following the link. ![Chart: The dated calendar, and what is actually confirmed. Only the first four are in effect.](https://www.strataigize.com/blog/real/chart-play-timeline.webp) ## Third-party app stores: a discovery change, not a revenue change On July 22, 2026, Google began making US app and game listings, including names, icons, descriptions, screenshots, and videos, available to third-party US Android app stores ([Google Play Help](https://support.google.com/googleplay/android-developer/answer/17187609)). If you took no action, you were opted in by default. Google states that downloads sourced this way “will be completed through Google Play on the same terms as any other download that is made directly through the Google Play store,” and that “Google Play’s service fee will continue to apply to apps downloaded in this manner.” Your unit economics on those installs are unchanged. What changed is where your store listing appears. That has three consequences worth planning for: 1. **Your creative is now syndicated into surfaces you cannot test.** Your icon and screenshots render inside storefronts with their own layouts and their own competitive sets. The variant that won your Play [store listing experiments](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) was optimized against Play’s UI, not theirs, and you have no experiment framework in those stores. 2. **Third-party stores are not bound by Play’s content policies.** Google says so explicitly. Your listing can appear next to inventory that would not pass Play review, which is a brand adjacency question for regulated and family-facing categories. 3. **You can opt out, per store or entirely.** Play Console under Settings, then Catalog Settings, offers publish to all, manage individually, or publish to none. Stores joining the program pay Google a $5,000 upfront fee and the same amount annually, must refresh their catalog snapshot at least weekly, cannot charge users extra to install a Play Catalog app, and must keep malware under 1% of install attempts on a 30-day rolling window ([Play Catalog Access Program](https://support.google.com/googleplay/android-developer/answer/17117200)). Those are real barriers, so expect a small number of serious storefronts rather than a flood. ## What this does to UA modelling and LTV Four things in a standard growth model are now wrong. ### Your platform fee is no longer a constant Most LTV models carry one blended platform-fee assumption, usually 30% or 15%. As of June 30, 2026 the correct fee is a function of four variables: payment route, install cohort, recurring versus non-recurring, and whether you are under the $1M annual threshold. If your model has one cell for it, every payback curve downstream is wrong by up to 20 points on a subset of your revenue. A fast sanity check: put your post-fee customer value and margin into our [free customer acquisition cost (CAC) and LTV-to-CAC calculator](https://www.strataigize.com/tools/growth-calculator/) and see whether the corrected numbers still clear 3:1. ### Acquisition date is now a permanent cohort boundary June 30, 2026 splits your user base forever. A user acquired in July 2026 pays you 20% on non-recurring purchases; an otherwise identical user acquired in May 2026 pays 25%. **Newly acquired users are worth more net revenue than legacy users at the same gross spend**, which is the reverse of the usual assumption that seasoned cohorts are your best. If you run cohort LTV curves, add the boundary as a dimension before you compare a 2025 cohort to a 2026 one, or you will read a fee change as a behaviour change. That also means a real, if modest, tailwind on new-user payback. Moving a $100 subscription off Play Billing takes net revenue from $85 to $90, a 5.9% lift. At a constant return on ad spend (ROAS) target that is 5.9% more you can afford to pay per install, or the same payback point reached 5.9% sooner. It is not transformational, but it is larger than most of the bid tweaks teams argue about, and it compounds across the whole [install and event campaign cost base](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/). ### External links punch a hole in attribution This is the risk we would flag hardest. An external web link purchase completes in a browser, off-device from your app session, and Google’s fee applies to transactions concluded within 24 hours of the link-out. Your [mobile measurement partner (MMP)](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) sees the install and the in-app events, but the purchase event now lands on your web property. Unless you pass a deterministic identifier through the link and post the completed purchase back into your MMP, you break the join between the paid install and the revenue it produced. The failure mode is quiet and expensive: your paid channels look like they stopped producing revenue, your ROAS understates, and an optimizer trims budget on campaigns that are actually working. There are now also two attribution windows in play, your MMP’s and Google’s 24-hour fee window, and they do not have to agree. Before you ship a single link-out, confirm you can reconstruct install to purchase end to end, and hold your reporting to the same [date-range and attribution discipline](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/) you would apply to any bidding decision. ### Your paywall test backlog just changed shape If you move checkout to the web, you are changing more than a fee. You are inserting a browser handoff into a converting flow. Every step of that handoff costs conversion, and the loss can easily exceed the 5 points you set out to save. Any link-out should be run as a measured test against your current in-app flow, with the same rigour as any other [paywall experiment](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/), and judged on net revenue per install rather than on fee percentage. ![Google Play's published service fee schedule](https://www.strataigize.com/blog/real/play-service-fees.webp) ## The dated calendar | Date | What happens | Status | | --- | --- | --- | | Sep 12, 2025 | Ninth Circuit upholds the Epic injunction | Confirmed | | Oct 29, 2025 | Google drops US anti-steering and mandatory-billing rules | Confirmed | | Dec 9, 2025 | US external content links and expanded alternative billing launch | Confirmed | | Jan 28, 2026 | Enrollment deadline for developers already linking out or using alternative billing | Passed | | Mar 4, 2026 | New Epic settlement; revised Modified Injunction requested; new business model announced | Confirmed | | Jun 24, 2026 | Google publishes the rollout detail and rate cards | Confirmed | | **Jun 30, 2026** | **Service fee separates from the 5% billing fee in US, UK, EEA. New-install cohort boundary set** | **In effect** | | **Jul 22, 2026** | **US Play listings made available to third-party US Android app stores, opt-out in Play Console** | **In effect** | | **Sep 30, 2026** | **Apps Experience and Games Level Up rate cards available in AU, EEA, JP, UK, US. Fee structure and expanded billing choice roll out to Australia (AU) and Japan (JP)** | Announced | | **Oct 1, 2026** | **US external content links and US alternative billing: transaction and download reporting required, service fees charged** | **Confirmed on Google’s program pages (July 22, 2026 update)** | | Dec 31, 2026 | Fee structure rollout and program availability in Korea (KR) | Announced | | Sep 30, 2027 | Rest of world | Announced | Dates from [Google Play Help](https://support.google.com/googleplay/android-developer/answer/16954621), the [Android Developers Blog](https://android-developers.googleblog.com/2026/06/play-expanded-billing.html), and the [US policy update page](https://support.google.com/googleplay/android-developer/answer/15582165). ## Five decisions that are not waiting for a deadline 1. **Make your catalog posture a decision.** You were opted in on July 22 by default. Open Play Console, go to Settings then Catalog Settings, choose deliberately, and write down why. 2. **Re-cut the fee assumption in your LTV model.** Replace the single platform-fee constant with a lookup on route, cohort, recurrence, and revenue tier. Add June 30, 2026 as a cohort boundary before anyone compares this year’s cohorts to last year’s. 3. **Price the 5 points in full.** Get a real all-in number for collecting payment yourself: processor fees, chargebacks, refund handling, US sales tax registration and filing, and the support headcount that comes with owning billing disputes. If it lands above 5%, Play Billing is still your cheaper route for subscriptions and for all new-install revenue, and the link-out question is settled. 4. **Do not ship a link-out you cannot measure.** Prove the install-to-web-purchase join in a staging flow first. If you cannot attribute it, you cannot optimize against it, and you will be flying your paid budget blind. 5. **Put the US program fees in the forecast as a line item from October 1.** Google’s program pages now carry the date. If you are enrolled in external content links or US alternative billing, October revenue through those routes carries the published service fee, and your Q4 net revenue should be modelled on it. ## The two dates left this year: September 30 and October 1 1. **Decide on Apps Experience or Games Level Up before September 30.** That is when the program rate cards go live in the US. For a non-recurring-heavy app, 5 points off the service fee with no payments engineering is the best risk-adjusted move available this year. Read the requirements before the rate cards land, so the decision is a yes or a no rather than a research project. 2. **Have transaction and download reporting working before October 1.** Both US programs require it from that date, through the external links and alternative billing APIs. A team that instruments in October is reporting late on fees it already owes. 3. **Re-baseline Q4 UA targets on post-June-30 net revenue.** Going into your heaviest spend quarter with a 2025 fee assumption is how a profitable campaign gets read as unprofitable, or worse, the other way around. 4. **Audit your listing assets as syndicated creative.** Your icon and screenshots are now rendering in storefronts you do not control. Check they still read at small sizes and without Play’s surrounding chrome. ## FAQs ### Did Google’s 30% commission actually go away? For the transactions most publishers care about, the old headline rate is no longer the operative number. Auto-renewing subscriptions are 10% service fee plus a 5% billing fee if you use Play Billing. Non-recurring purchases are 20% or 25% service fee depending on install cohort, plus 5% if you use Play Billing. The first $1M of annual earnings is 10% plus the billing fee. ### Is it worth leaving Google Play Billing? For subscriptions and for new-install revenue, you are competing against a 5% billing fee. Once you count processing, chargebacks, tax compliance, and support, most publishers will not beat it. The case is strongest for apps with heavy non-recurring revenue from users who installed before June 30, 2026, where the spread reaches 10 points. ### Do I lose Play’s service fee protection if users install from a third-party store? No, and that cuts both ways. Google states downloads sourced through third-party stores complete through Google Play on the same terms, and Play’s service fee still applies. You do not save the fee, and you do not lose Play’s billing infrastructure. ### Does any of this apply outside the US? The June 30, 2026 fee restructure covers the US, UK, and EEA. Australia and Japan follow on September 30, 2026, Korea on December 31, 2026, and the rest of the world on September 30, 2027 ([Google’s regional schedule](https://support.google.com/googleplay/android-developer/answer/16954621)). The external content links program and the third-party catalog access change are US-only. Canadian publishers are affected only through their US user base, which is a point we cover with the teams in our [Canadian app marketing roundup](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/). ### What is the single most common modelling mistake right now? Treating the platform fee as one number. It is now four variables, and the install-date boundary in particular is invisible unless you go looking for it. ## Get your model corrected before Q4 If your LTV and payback models still carry a single platform-fee constant, your Q4 budget is being sized against the wrong net revenue. [Book a growth audit](https://www.strataigize.com/audit/) and we will re-cut your fee assumptions by route and cohort, pressure-test whether a link-out is worth it for your revenue mix, and check that your attribution survives it. That work sits inside our [mobile app marketing practice](https://www.strataigize.com/industries/mobile-apps/), where the payback math is the whole job. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [How Much Does Sensor Tower Cost, and Is It Accurate?Sensor Tower publishes no list price. What a 2026 quote covers, where its panel estimates hold, and which modules to cut before you renew.](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/)[Singular: Features, Pricing, and Use CasesOur 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best.](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/)[Which Mobile App KPIs Actually Decide Budget in 2026?The mobile app KPIs that decide spend in 2026, defined with primary sources, plus what ATT and Privacy Sandbox changed about measuring them.](https://www.strataigize.com/insights/10-mobile-app-kpis/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/how-generative-engine-optimization-works/ Description: The mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-how-generative-engine-optimization-works.webp) # How Generative Engine Optimization Actually Works By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 11 min read Generative engine optimization improves a website's eligibility and usefulness as a source for AI answers. The practical work is crawler access, clear answers backed by original evidence, consistent business information, and repeated measurement. Crawling, retrieval, grounding, corroboration, and attribution are a useful model for diagnosing gaps, not a universal sequence every engine follows. You control what you publish and how your site responds. Each engine decides what to retrieve, cite, and say. In this article 1. [The pipeline, and where the levers are](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#the-pipeline-and-where-the-levers-are) 2. [Stage 1: the crawl, and the three bots that are not the same bot](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#stage-1-the-crawl-and-the-three-bots-that-are-not-the-same-bot) 3. [Stage 2: retrieval, or why your ranking stopped predicting your citations](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#stage-2-retrieval-or-why-your-ranking-stopped-predicting-your-citations) 4. [Stage 3: grounding, and the finding that named the field](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#stage-3-grounding-and-the-finding-that-named-the-field) 5. [Stage 4: corroboration, the stage nobody works on](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#stage-4-corroboration-the-stage-nobody-works-on) 6. [Stage 5: attribution, and why you get named or skipped](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#stage-5-attribution-and-why-you-get-named-or-skipped) 7. [What you cannot control, and should stop trying to](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#what-you-cannot-control-and-should-stop-trying-to) 8. [What the pipeline produced on our own site](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#what-the-pipeline-produced-on-our-own-site) 9. [The agent-readable layer, as it actually works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#the-agent-readable-layer-as-it-actually-works) 10. [Where to go next](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#where-to-go-next) 11. [Frequently asked questions](https://www.strataigize.com/insights/how-generative-engine-optimization-works/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Generative Engine Optimization (GEO) work is easier to evaluate when you separate the parts you can improve from the decisions an engine makes. The five stages below are our diagnostic model. Operators document different retrieval systems, and their internal processes are not fully public. Use the model to find missing evidence or access problems, not to promise a citation. **What actually decides whether you get cited** - Crawling, indexing, citations, visits, and enquiries are different outcomes. A successful fetch proves access; it does not prove selection or demand. - Historical Cloudflare counts on our site show requests claiming AI-fetcher identities. Those counts need operator verification before they can establish which bots made the requests. - Retrieval is not your ranking. Late-2025 analyses by BrightEdge and Originality.AI put the share of AI Overview citations drawn from the organic top 10 between roughly 17% and 52%, so being cited is a separate outcome from being ranked. - Publish evidence a buyer can check: useful comparisons, original observations, and sources for material claims. Experimental visibility results do not supply a universal citation uplift. - Independent sources can help buyers and search systems evaluate a claim. Repeating an assertion across several sites does not make it true. ## The pipeline, and where the levers are | Stage | What the engine does | What you control | Strongest lever | | --- | --- | --- | --- | | 1\. Crawl | May fetch your page or use indexed content | Site response, not crawl timing | Crawler access, render speed, static HTML | | 2\. Retrieve | Breaks the question into sub-questions, pulls candidate passages | Partly | Topic coverage, heading relevance to the sub-question, freshness | | 3\. Ground | Uses selected sources to support an answer | Published evidence, not source selection | Clear answers, context, linked sources | | 4\. Corroborate | May compare a claim with other evidence | Evidence you provide, not the engine’s judgment | Independent support and original data | | 5\. Attribute | Decides whether and how to name a source | Barely | Entity clarity, being the origin of the fact | Everything below is a walk through that table. ## Stage 1: the crawl, and the three bots that are not the same bot Search crawlers, training crawlers, and user-requested fetchers have different jobs. Blocking direct access can limit how your pages are retrieved, but a brand may still appear through other sources or existing index data. Using OpenAI’s fleet as the example, documented in [OpenAI’s bots reference](https://developers.openai.com/api/docs/bots), the roles split cleanly: - **GPTBot** concerns content that may be used for model training. Its robots policy is independent of SearchBot. - **ChatGPT Search crawler** supports ChatGPT Search. Allowing it and its verified network addresses supports source access; it does not guarantee inclusion. - **ChatGPT-User** retrieves content for user actions. A matching user-agent string alone proves neither operator identity nor a qualified visitor. Check each operator’s documentation. PerplexityBot supports search; ClaudeBot concerns training, while Claude-SearchBot supports search. [Google-Extended](https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers#google-extended) is a robots.txt policy token, not a separate HTTP crawler. Google Search inclusion is a separate control. Our historical week-to-July-27, 2026 log report counted **2,370 requests claiming ChatGPT-User and 1,390 claiming Googlebot**. Those totals were classified by user agent. They cannot establish verified crawler volume or human demand without additional identity evidence. Keep claimed requests separate from verified bots, referrals, and leads. Two checks follow. Important text and links should be available in the returned HTML, so retrieval does not depend on a crawler executing your scripts. Google can render JavaScript, but rendering support differs across systems. Also compare access logs with analytics without treating them as the same population: a bot fetch is not a browser session. ![Google's crawler documentation, including the separate Google-Extended policy token](https://www.strataigize.com/blog/real/google-crawlers.webp) ## Stage 2: retrieval, or why your ranking stopped predicting your citations Some AI search features use query fan-out: they search related questions to gather sources for a response. Google documents this behavior for its AI features. The exact queries and retrieval process vary by product and request, so this is not a universal sequence you can reverse-engineer from one answer. That decomposition is why ranking and citation have come apart. You are not competing for one query anymore, you are competing for a spray of sub-questions you never see, and the candidate set for each is drawn more broadly than the top ten links. The published late-2025 measurements disagree on magnitude but not direction: [BrightEdge’s rank-overlap tracking](https://www.brightedge.com/resources/weekly-ai-search-insights/rank-overlap-after-16-months-of-aio) (September 2025, 16.7% of citations from top-10 results) and [Originality.AI’s citation study](https://originality.ai/blog/google-ranking-ai-citations-study) (November 2025, 52%) bracket the share of AI Overview citations drawn from the organic top 10 between roughly 17% and 52%. What you control here is coverage and shape, not the fan-out itself: - **Cover useful follow-up questions.** Keep related information together when that helps the reader. Separate pages should serve distinct needs, not merely target minor query variations. Google’s [AI optimization guidance](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) warns against generating such pages primarily to manipulate rankings or AI responses. - **Use headings that describe the answer.** A question-and-answer format can help when readers have specific questions. It is not a required AI format or a reason to turn every article into an FAQ. - **Stay fresh with real updates.** Recency carries unusual weight in these systems. A real update changes the content; a date bump changes nothing and the engines increasingly see through it. ## Stage 3: grounding, and the finding that named the field Grounding connects an answer to selected evidence. You can improve your page’s clarity and support for a claim, but the engine controls which sources and passages it uses. The [GEO benchmark study](https://arxiv.org/abs/2311.09735) (Aggarwal et al., the 2024 ACM SIGKDD Conference on Knowledge Discovery and Data Mining) tested nine content modifications against roughly 10,000 queries. The winners were adding verifiable statistics, incorporating credible quotations, and citing reliable sources. Improving fluency helped less. Keyword stuffing produced negligible or negative effects. Be careful with the headline number from that paper, because it is quoted badly everywhere including by agencies selling against it. The often-repeated “40% lift” is a _relative_ gain over a 19.8% baseline on a position-adjusted word-count metric, measured among **five sources that were already injected into the model’s context**. It is a share-of-answer result inside a simulator, not a measure of whether you get discovered. A [45-study scoping review](https://arxiv.org/html/2607.14035v1) published in July 2026 makes the point directly, and [C-SEO Bench](https://arxiv.org/abs/2506.11097) (NeurIPS 2025) found most such methods are ineffective or actively negative on ranking, with traditional SEO outperforming them, and gains shrinking as more people adopt them. The practical lesson is to make evidence useful and verifiable. Do not turn a benchmark’s visibility score into a forecast for your site. Its models, source set, prompts, and scoring method differ from a live buyer’s search. Translated into editing rules: 1. **Answer the question clearly.** Put the important point early and preserve the context needed to interpret it. There is no required answer length. 2. **Use numbers when they help the decision.** Give the source, period, units, and limits. Do not add statistics solely to make a passage look authoritative. 3. **Link material claims to evidence.** Original sources let readers verify a claim and assess whether it applies to them. 4. **Use real tables.** Semantic HTML tables of options, costs, or benchmarks are dense, unambiguous, and easy to extract. Comparison content is disproportionately retrieved because comparison is what buyers ask for. 5. **Match certainty to evidence.** Write directly, but keep limitations that would change a buyer’s decision. An uncertain claim does not become stronger when its caveat is removed. ![OpenAI's published crawler documentation for GPTBot, ChatGPT Search and ChatGPT-User](https://www.strataigize.com/blog/real/openai-bots.webp) ## Stage 4: corroboration, the stage nobody works on Independent evidence can make a claim easier to assess. That does not mean every engine runs a separate corroboration step, or that repeating a claim across listicles makes it a fact. Seek accurate coverage and useful participation; avoid manufactured mentions or copied assertions presented as independent proof. This is why GEO stops being a website project. The surfaces that do the corroborating are ones you do not own: - **Round-ups and “best X” lists**, because they pre-package exactly the comparison an engine is trying to build. Being in someone else’s list beats publishing your own. - **Communities and forums**, which are heavily represented in both training data and live retrieval. Genuine participation compounds; spam gets you filtered. - **Earned coverage and third-party mentions**, including unlinked ones. An unlinked mention still teaches the model an association between your brand and a topic, and associations are what get recalled. - **Original data that other people quote.** This is the move with the largest payoff, because it inverts the relationship: instead of chasing mentions, you publish the number everyone else has to cite. Every citation of your data is a corroboration event you did not have to negotiate. ## Stage 5: attribution, and why you get named or skipped The last stage decides whether the engine says “according to you” or just says the thing. You have the least control here, and two factors do most of the work. **Entity clarity.** The model needs to know who you are with enough confidence to name you. Inconsistent company names, missing or contradictory profiles across LinkedIn, Crunchbase, and review platforms, and vague descriptions of what you do all make attribution risky, and engines skip risky attributions. Fixing this is unglamorous data hygiene and it is load-bearing. **Being the origin.** Engines attribute to the source of a fact more readily than to a site that repeated it. If the number originated with you, the attribution follows the number. If you summarized someone else’s research, the citation usually goes to them. This is the strongest argument for original data that exists, and it is not a GEO argument at all, just being worth citing. ## What you cannot control, and should stop trying to Three things are outside the pipeline you can influence, and pretending otherwise burns quarters. **The fan-out.** Engines choose related searches, and a sampled answer does not expose every retrieval decision. Cover real reader needs. Generating slight query variants primarily to manipulate search visibility is the problem Google warns against. **The wording of the answer.** The model paraphrases. You can influence what it grounds on, never how it phrases the result. **Whether the user clicks.** Citation, visit, and purchase are separate decisions. Track visibility alongside qualified visits, enquiries, and revenue. A prompt panel is a sample of answers, not a conversion rate or proof that a specific edit caused a gain. ## What the pipeline produced on our own site We ran this on strataigize.com before selling it to anyone, which is the only reason we are willing to publish specifics. A late-2025 push on the previous site, published 2025-12-10, took ChatGPT-attributed sessions from 38 to 474 (engagement rate 44.7% to 53.8%) and Perplexity from 21 to 76, with 117 Semrush AI citations as of 2025-12-09. Leads arrived attributed directly to both engines. The full before-and-after tables are in the [AI SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/). AI search was an emerging channel when we started; the reason we test those early is in [why we test emerging channels](https://www.strataigize.com/insights/why-we-test-emerging-channels/). The revenue picture, stated with its caveat attached: both of the only two clients our website has ever produced came through AI answers, worth $215,603 together, or 29.7% of our lifetime closed-won revenue. Roughly 95% of that is a single deal. That proves the channel closes at our deal size and proves nothing about a rate. We keep the caveat attached because a number this good is exactly the kind that gets misused. One structural gotcha worth stealing: the larger deal was tagged “Organic Search” in our CRM, and the client identified the AI-assisted path. Google now documents a separate [Generative AI performance report](https://support.google.com/webmasters/answer/16984139) for AI Overviews and AI Mode impressions. Those impressions do not identify which lead clicked an AI answer. Keep first-party visibility reports and the buyer’s account of how they found you as separate evidence. ## The agent-readable layer, as it actually works We also run a public Model Context Protocol (MCP) server at mcp.strataigize.com, an agent-to-agent endpoint, and published Agent Skills. Agents can read our current published content and discover the consultation request flow. That makes the site easier to use through those interfaces; it does not establish a search advantage. What it is not, today, is a citation lever. Machine-readable endpoints and agent manifests have no demonstrated effect on whether ChatGPT names you in an answer, and we are not going to pretend otherwise while the evidence is absent. Build the five stages above first. Treat the agent layer as positioning and future-proofing. ## Where to go next - Start here if the terms are the problem: [answer engine optimization (AEO) vs GEO vs SEO explained](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). - The plain-language introduction: [what generative engine optimization is](https://www.strataigize.com/insights/what-is-generative-engine-optimization/). - Buying rather than building: [what AI SEO services include and how to vet an agency](https://www.strataigize.com/insights/ai-seo-services/). - Tooling for each stage: [the best AI SEO tools](https://www.strataigize.com/insights/best-ai-seo-tools/). - See where you currently stand: the [AI visibility checker](https://www.strataigize.com/tools/geo-visibility/), or our managed [generative engine optimization service](https://www.strataigize.com/generative-engine-optimization/). ## Frequently asked questions **Should I block AI crawlers?** Decide separately for search, training, and user-requested retrieval. Blocking a search crawler can limit direct access to your content; it does not erase every mention of your brand. Verify operator identity and the effective robots and firewall policies before changing access. For Google, also check the property’s [Search generative AI inclusion setting](https://support.google.com/webmasters/answer/16908024). **Does llms.txt help me get cited?** There is no evidence that it does. It costs almost nothing to publish and it is reasonable hygiene for agent consumers, but treat any agency selling it as a citation strategy with suspicion. The levers are content, corroboration, and entity clarity. **How often do AI engines re-check a page?** There is no universal schedule. Search indexing, cached content, and user-requested retrieval follow different paths. Use verified logs and the operator’s reports to see what happened on your site. Update material facts when they change rather than bumping dates to suggest freshness. **Why do I show up in one engine and not another?** Engines use different retrieval systems, product settings, and source selections. Results can also vary by prompt, time, location, and user context. Record those conditions and repeat measurements before treating one missing citation as a site defect. **Is any of this different for B2B?** The same access and evidence checks apply, but buying needs vary. For B2B readers, publish the information they need to evaluate a supplier: scope, proof, pricing context, implementation requirements, and a useful next step. Measure qualified enquiries as well as visibility. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [7 Best Generative Engine Optimization (GEO) Agencies 2026The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage.](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/)[Does Google Penalize AI Content? What the Sources SayGoogle permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach.](https://www.strataigize.com/insights/does-google-penalize-ai-content/)[What Is Generative Engine Optimization (GEO)?What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately.](https://www.strataigize.com/insights/what-is-generative-engine-optimization/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/how-much-do-ai-agents-cost/ Description: AI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-how-much-do-ai-agents-cost.webp) # How Much Do AI Agents Cost in 2026? Real Price Bands By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 8 min read In 2026, a well-integrated single-workflow AI agent typically costs $3,000 to $8,000 to build. Most custom multi-workflow builds land between $40,000 and $150,000, with complex enterprise programs running $500,000 or more. DIY platforms cost $20 to $200 a month plus your time, and agency retainers for maintained agent fleets scale by workflow count. The variable that moves your number most is not the AI: it is the integrations, the data cleanup, and who owns the agent when things change. In this article 1. [The 2026 price bands at a glance](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#the-2026-price-bands-at-a-glance) 2. [What actually decides your number](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#what-actually-decides-your-number) 3. [Agency vs freelancer vs DIY: the decision rule](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#agency-vs-freelancer-vs-diy-the-decision-rule) 4. [The pilot structure that protects your budget](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#the-pilot-structure-that-protects-your-budget) 5. [Questions that expose a padded quote](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#questions-that-expose-a-padded-quote) 6. [FAQs](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#faqs) 7. [Get a real number for your workflow](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/#get-a-real-number-for-your-workflow) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Ask this question in most places and you get two useless answers: a Reddit thread where every reply is someone selling something, and vendor pages that say “it depends” until you book a demo. We build and run AI agents daily, for clients and inside our own company, so here are the real bands, what moves them, and the questions that keep you from overpaying. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) **Key takeaways** - A single-workflow agent (one job, done end to end, wired into your systems) typically costs $3,000 to $8,000 built by a competent shop. - Most custom multi-workflow builds land between $40,000 and $150,000; enterprise programs run from $150,000 past $500,000 depending on scope and compliance. Our own bounded-workflow pilot is published at $25,000 to $60,000 fixed, listed in the table so you can compare it against the market bands. - DIY platform costs are trivial ($20 to $200 a month for tools like Zapier, Make, or n8n) but the real cost is your team’s time and the maintenance nobody budgets. - Ongoing costs are the part most quotes hide: model usage, monitoring, and updates when your other software changes. Budget 15 to 25 percent of build cost per year. - The strongest cost control is structural: a fixed price on the first workflow, a written success metric, and a kill threshold agreed before anything gets built. ## The 2026 price bands at a glance | Approach | Typical cost | What you get | Watch out for | | --- | --- | --- | --- | | DIY on Zapier / Make / n8n | $20 to $200 per month plus your time | Trigger-based automations you assemble and own | Your time is the real spend; judgment steps stay manual | | Freelancer build | $1,500 to $10,000 per project | One or two workflows, built to spec | Handoff risk: who fixes it in month four? | | Agency, single-workflow agent | $3,000 to $8,000 fixed | One job automated end to end, integrated, tested | Insist on a written success metric | | Strataigize pilot build (our published price) | $25,000 to $60,000 fixed, 30 to 90 days | One bounded workflow on your own data, shadow mode, supervised go-live, written success metric and kill threshold; starts with a $7,500 AI Opportunity Audit credited toward the build | Listed on our [pricing page](https://www.strataigize.com/pricing/) so you can hold us to it | | Agency, multi-workflow build | $40,000 to $150,000 | An agent system across several processes | Scope creep; demand phased delivery | | Enterprise program | $150,000 to $500,000+ | Custom agents with security review, compliance, training | Pilot-to-production failure; use kill criteria | | Maintained agent fleet (retainer) | Scales by workflow count | Monitoring, updates, expansion month over month | Verify what “maintained” includes in writing | ### Why our line sits eight times above the one two rows up Because those two rows are not the same purchase, and if you only need the cheaper one you should buy the cheaper one. A $3,000 to $8,000 single-workflow build is the automation itself: wired in, tested, handed over. Our $25,000 to $60,000 is that same automation plus the part that keeps it from hurting you. It runs in shadow mode against your real data first, so you watch what it would have done before it does anything. A person approves anything that moves money or reaches a customer. The success metric and the kill threshold are agreed in writing before we build, so there is a defined point at which we tell you to switch it off. And it starts with a $7,500 audit, credited against the build, whose most common output is a shorter list than the one you arrived with. That wrapper is worth paying for when the workflow touches revenue, customer communication or a regulated record, and it is worth nothing when it does not. **If your first automation is internal, reversible, and nobody outside the company sees its output, a good $3,000 to $8,000 shop is the right buy and we will say so on the call.** Come back to a governed build for the second one, once you know what it is worth. ## What actually decides your number ### How many systems the agent touches An agent that reads one inbox and writes to one spreadsheet is a week of work. An agent that touches your CRM, your calendar, your billing tool, and your phone system multiplies integration work, and integrations, not AI, are where most of the budget goes. Every additional system adds authentication, error handling, and a place things break when that vendor ships an update. ### Whether a human stays in the loop Fully autonomous agents are cheaper to run and far more expensive to trust. Human-in-the-loop designs, where the agent does the busywork and a person approves anything irreversible, cost slightly more to build and dramatically less when something goes wrong. It is the only design we deploy [in our own operations](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/), where our internal agents reclaim 50+ hours a week with a person approving anything that matters. ### The state of your data If your customer records live in three tools that disagree with each other, the agent build starts with cleanup nobody quoted. Ask any vendor to walk your actual data before they give you a number; a quote issued without looking is a guess you will pay to correct. ### Ongoing costs, the hidden half Model usage fees (typically cents per task, but real at volume), monitoring, and maintenance when your other software changes. A reasonable planning figure is 15 to 25 percent of the build cost per year. A quote with no ongoing line item is not cheaper, it is incomplete. ![Chart: The decision rule, in one view. The constraint decides before the economics do.](https://www.strataigize.com/blog/real/chart-agent-price-vs-diy.webp) ## Agency vs freelancer vs DIY: the decision rule DIY wins when the workflow is simple, trigger-based, and you have someone who enjoys owning it. Freelancers win on price for well-specified single builds, and cost you on continuity. Agencies win when the workflow touches revenue or compliance, when you want the build maintained, and when you need someone accountable for the judgment calls. If a vendor cannot tell you which of your workflows should NOT be automated yet, they are selling capacity, not judgment. If you are weighing an internal team against any of those three, the full comparison, including the maintenance year most in-house estimates leave out, is in [build vs buy AI agents](https://www.strataigize.com/insights/build-vs-buy-ai-agents/). ## The pilot structure that protects your budget Enterprise buyers converged on this pattern for a reason, and it works at small scale too: a paid pilot of 30 to 90 days, one bounded workflow, run on your real data, with a success metric and a kill threshold agreed in writing before the build starts. If the pilot misses the metric, you stop, having spent a bounded pilot budget instead of six figures. Any agency that resists a kill threshold is telling you something about their confidence. The week-by-week version, plus the security and data-handling answers your procurement team will ask for, is in [the AI agent pilot that survives procurement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/). ## Questions that expose a padded quote Ask these five and the serious vendors identify themselves: What is the fixed price for the first workflow? What is the success metric and who measures it? What happens when one of my connected tools changes its API? What are the monthly model and monitoring costs at my volume? Who owns the agent and its prompts if we part ways? You want written answers to all five; the last one especially, because agent lock-in is the new website-hostage problem. Those five are the shortlist. The full version, grouped by scope, proof, security, architecture, commercials, and life after launch, is [24 questions to ask an AI agent vendor](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/). ## FAQs ### Why do quotes for the same project range from $5,000 to $100,000? Because “AI agent” describes both a single-inbox assistant and a multi-system platform. Fix the scope first: one workflow, one metric. Comparable quotes only exist for comparable scopes. ### Are AI agents worth it for a small business? At the $3,000 to $8,000 single-workflow level, the math usually works when the workflow eats 5+ hours a week of someone’s time or leaks leads. The workflow that qualifies is usually the one that scores highest on hours times frequency, the ranking method in [where service businesses should start with AI automation](https://www.strataigize.com/insights/ai-automation-for-service-businesses/). If lead response is the workflow, start with [how to build an AI lead-gen system](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/). Below that volume, start with DIY automation and [check your readiness first](https://www.strataigize.com/tools/ai-readiness/). ### How long does an AI agent take to build? A single-workflow agent: two to six weeks including integration and testing. Multi-workflow builds: a quarter, phased. Anyone promising a production multi-system agent in a week is skipping the testing you will pay for later. ### What do AI automation agencies charge in Canada? The bands above hold across the US and Canada; see our verified comparisons of [AI automation agencies in Canada](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/) and [in Vancouver](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/) for who fits which budget. ## Get a real number for your workflow The fastest way to a non-guess quote: [book a growth audit](https://www.strataigize.com/audit/) and we will identify your highest-value workflow and what it should cost to automate, whether you build it with us or not. Our [AI agent development](https://www.strataigize.com/services/ai-agent-development/) engagements start exactly the way this article recommends: one workflow, fixed price, written success metric, kill threshold agreed before the build. The price is published too: a $7,500 AI Opportunity Audit, credited toward a pilot build of $25,000 to $60,000 fixed over 30 to 90 days, both on our [pricing page](https://www.strataigize.com/pricing/). If you want the ongoing operations layer instead of a build, that is our [AI workflow automation service](https://www.strataigize.com/services/ai-automation-services/). If a procurement team is involved, our [trust and security page](https://www.strataigize.com/trust/) already answers the questionnaire: data handling, subprocessors, and a governance summary aligned to the AI Risk Management Framework from NIST, the US government’s standards agency. A signed data processing agreement is available on request. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [24 Questions to Ask an AI Agent Vendor Before You SignThe 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria.](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[AI Automation for Service Businesses: Where to StartAutomate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return.](https://www.strataigize.com/insights/ai-automation-for-service-businesses/)[Gemini Image Prompts: Photo Styles, Edits, and RatiosPhoto-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs.](https://www.strataigize.com/insights/gemini-image-prompts/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/ Description: Step-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026. Published: 2024-06-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-integrating-adjust-for-campaign-optimization.webp) # Integrating Adjust for Campaign Optimization By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published June 1, 2024 · Updated September 6, 2026 · 8 min read Adjust is a mobile measurement partner (MMP), owned by AppLovin since 2021, that tracks installs, in-app events, and revenue across every channel you buy. Integrating it with Meta, Google Ads, Apple Ads, and X Ads gives you one consistent source of attribution data, so you can compare channels fairly, feed conversion signals back to the networks, and move budget toward what actually converts. In this article 1. [Why Use Adjust?](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#why-use-adjust) 2. [Integrating Adjust with Ad Platforms](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#integrating-adjust-with-ad-platforms) 3. [How Adjust Attribution Works in 2026](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#how-adjust-attribution-works-in-2026) 4. [The Settings We Actually Run, and What They Cost](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#the-settings-we-actually-run-and-what-they-cost) 5. [Best Practices for Adjust Integration](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#best-practices-for-adjust-integration) 6. [FAQ](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#faq) 7. [Connect Every Platform Before You Judge a Channel](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/#connect-every-platform-before-you-judge-a-channel) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Why Use Adjust? Adjust has been [owned by AppLovin since April 2021](https://investors.applovin.com/news/news-details/2021/AppLovin-Announces-First-Quarter-2021-Results/default.aspx) and continues to operate as a distinct measurement brand in 2026. The platform now centers on [Datascape](https://www.adjust.com/blog/datascape-adjusts-new-advanced-analytics-solution/), Adjust’s analytics and reporting suite, with Pulse for automated alerts and Growth Copilot, an AI assistant for measurement questions. Underneath all of that, Adjust tracks the three numbers that matter for paid user acquisition: - **Installs** - **In-App Events** - **Revenue** If you are still choosing a measurement partner, start with our primer on [what a mobile measurement partner (MMP) is](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/), or compare setups with our [AppsFlyer integration guide](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/). ### Pre-Integration Checklist Before integrating Adjust with your ad platforms, ensure the following: - **Adjust SDK Implementation:** Adjust’s software development kit (SDK) must be integrated into your app, and kept current: Apple’s attribution frameworks are changing quickly (more on that below). - **Administrative Access:** You have admin access to both Adjust and the ad platforms. - **Active Campaigns:** Campaigns must already be set up and running on the respective platforms. One navigation note before you begin: Adjust has consolidated partner setup into Campaign Lab in its current dashboard, so menu paths in older guides may differ from what you see. Adjust’s [help center](https://help.adjust.com/) has the live click-by-click steps for each partner. ## Integrating Adjust with Ad Platforms ### 1\. Integrating Adjust with Meta Ads #### Setup Process - **Open Partner Setup:** Log in to Adjust, open **Campaign Lab**, and select **Meta** as the partner. - **Data Sharing:** Enter your Meta app ID in Adjust to enable data sharing with Meta. For Android campaigns, provide a decryption key to enrich raw data. - **Event Mapping:** Map in-app events in Adjust to Meta’s standard or custom events. Event-based bidding on Meta depends on this mapping. #### Advanced Features - **Advanced Matching:** Use Adjust’s advanced matching to share hashed user data (e.g. email or phone number) with Meta for better audience targeting and measurement. - **Deep Linking:** Implement deep links or universal links through Adjust so a tap lands on the right screen, whether or not the app is already installed. ### 2\. Connecting Adjust to Google Ads #### Google Ads Integration Steps - **Link Accounts:** In Adjust, open **Campaign Lab**, select **Google Ads**, and input your Google Ads Link ID to establish the connection. - **Enable Data Sharing:** Configure Adjust to send relevant data, such as in-app revenue and event parameters, to Google Ads for attribution and optimization. - **Event and Parameter Mapping:** Automatically map Adjust events to Google Ads events or customize mappings as needed. Adjust also supports mapping SDK parameters to Google Ads for enhanced tracking. #### Optimization and Reporting Adjust supports Google’s attribution methods, including: - **Google Click Identifier (gclid)** - **gbraid parameter for iOS** These keep attribution privacy-compliant and accurate even where device-level data is unavailable. ### 3\. Apple Ads Integration (Formerly Apple Search Ads) Apple [renamed Apple Search Ads to Apple Ads in April 2025](https://searchengineland.com/apple-search-ads-apple-ads-454356) as placements expanded beyond search results to the Today tab, the Search tab, and app product pages. The Adjust integration works the same way it did under the old name. #### Setting Up Apple Ads - **API Credentials:** Retrieve your Apple Ads API credentials and input them into Adjust’s Apple Ads partner setup. - **Enable Attribution:** Set up Adjust to receive attribution data from Apple Ads. Configure event mappings to track installs and in-app events effectively. #### Advanced Optimization - **Cost Data Integration:** Track cost, clicks, and impressions directly from Apple Ads to perform detailed performance analysis and budget optimization. - **Placement-Level Analysis:** With more placements available since the rebrand, judge Today tab and product page spend separately from search results when you review performance. We run Apple Ads alongside App Store optimization every week: see how we lifted [Kleo’s downloads by 127% in 30 days](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/). ### 4\. Integrating Adjust with X Ads (Formerly Twitter Ads) #### Setup Process - **Partner Configuration:** In Adjust, open **Campaign Lab** and select **X Ads**, then log in with your X Ads account and authorize Adjust to manage campaign data. - **Attribution Windows:** Set click-through and view-through attribution windows in Adjust to align with your X Ads campaign goals. #### Advanced Features - **Re-engagement Tracking:** Track re-engagements by configuring specific lookback windows for both click-through and view-through attributions. - **In-App Event Postbacks:** Map your in-app events in Adjust to X Ads events so you can measure and optimize post-install actions such as purchases or sign-ups. ## How Adjust Attribution Works in 2026 Adjust’s default model is [last-touch attribution](https://www.adjust.com/glossary/last-click-attribution/): the last clicked ad gets credit for the install, which remains the mobile industry standard. On top of that, Adjust offers [multi-touch measurement](https://www.adjust.com/blog/what-is-multi-touch-attribution/) as a complementary view for analyzing assisting channels, useful when upper-funnel media like connected TV (CTV) influences installs that a last-click report would credit elsewhere. Used together, these views help: - Identify the impact of each channel on user acquisition. - Allocate budgets effectively to the highest-performing channels. On iOS, plan around Apple’s privacy frameworks. Apple shipped [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit) in iOS 17.4 (March 2024) to cover the App Store and alternative app marketplaces, then positioned it at its 2024 Worldwide Developers Conference (WWDC) as the [successor to SKAdNetwork](https://www.adexchanger.com/mobile/apple-is-quietly-replacing-skadnetwork-and-pcm-with-a-new-ad-attribution-framework/) and kept expanding it through iOS 18. As of 2026 the two frameworks run side by side while ad network adoption catches up (Apple documents the interoperability rules), so keep your Adjust SDK current, configure your conversion values deliberately, and expect iOS numbers to mature more slowly than Android’s. ## The Settings We Actually Run, and What They Cost We run Adjust on Sad Panda Studios’ Crush Crush, on a **7-day click and 24-hour impression** window. That pair is the whole argument of this page in two numbers, so it is worth saying what it buys and what it gives up. Our first cohort there was 55,978 installs across 1 to 30 May 2026 on $18,347 of spend, and by day 90 it had returned 252% of that spend in net revenue against a 130% one-year target. The day-30 forecast we froze at day 7, about 194% blended, came in at 188%. Read off the client’s published dashboard, net of store fees, revenue through 10 September 2026. Now the part a settings guide usually skips. **Those percentages are only meaningful next to the window that produced them.** A 7-day click window is short enough that a slow-converting channel looks worse than it is and long enough that a re-engagement click can steal an install from organic. Widen it and the same cohort’s ROAS improves without a single thing changing in the campaigns. So the window is not a default to accept on install day, it is a decision you are making about which channel gets the credit, and it should be written down next to every number you report. The operational consequence is the one that costs money: **judge nothing inside the attribution tail**. The most recent days of any window under-report and keep filling in afterwards, so a channel that looks dead on Tuesday can be fine by Friday. We check the date range and the window before every optimization pass and again between steps, and we treat a figure inside the tail as provisional rather than acting on it. Cutting spend on an immature window is the most expensive mistake available in this tool, and it looks exactly like diligence while you are making it. ## Best Practices for Adjust Integration To make the most of Adjust’s capabilities, follow these best practices: 1. **Consistency in Data Sharing:** Use uniform naming conventions and data-sharing settings across platforms so reports line up instead of needing reconciliation. 2. **Regular Syncing and Updates:** Ensure that your Adjust setup is regularly synced with updates from ad platforms to maintain attribution accuracy. 3. **Continuous Monitoring and Optimization:** Use real-time data from Adjust to track performance and identify underperforming campaigns. 4. **Verify Windows Before Judging Results:** Confirm the date range and attribution window behind every report, especially on iOS where postbacks lag, before you cut or scale anything. ![Adjust's own attribution documentation](https://www.strataigize.com/blog/real/adjust-docs.webp) ## FAQ ### Who owns Adjust? AppLovin acquired Adjust in April 2021 in a deal reported at roughly $1 billion, and Adjust continues to operate as a distinct measurement brand within AppLovin as of 2026. ### Does Adjust still integrate with Apple Search Ads? Yes, under a new name: Apple renamed Apple Search Ads to Apple Ads in April 2025. The Adjust integration works the same way: connect your Apple Ads API credentials, then map events for attribution and cost reporting. ### Is Adjust last-touch or multi-touch? Adjust attributes installs on a last-touch model by default, the mobile industry standard, and offers multi-touch measurement as a complementary view for understanding assisting channels. ### How long does an Adjust integration take? In our experience, connecting a single ad platform takes under an hour of configuration once the SDK is live. The real time cost sits in event mapping decisions and testing postbacks end to end, so budget a few days for validation. ## Connect Every Platform Before You Judge a Channel Until Adjust is wired into Meta, Google Ads, Apple Ads, and X Ads, every channel comparison you make is four networks marking their own homework. Connect them, map the events once, and the four sets of numbers finally sit on the same terms. Adjust gives you flexible attribution reporting, fraud prevention, and an analytics suite that keeps changing under AppLovin, and it will show you which campaigns are carrying the account. Deciding what to cut is still your job. At least now the data behind that decision is yours rather than the network’s. An MMP integration is measurement plumbing, and the return on it comes from the campaigns it informs. Our [Adjust implementation overview](https://www.strataigize.com/partnerships/adjust/) explains the event mapping, revenue checks and campaign handoff we work through. If you want the [paid acquisition](https://www.strataigize.com/services/paid-advertising/) run against the data Adjust gives you, rather than alongside it, that is the work we do every day. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Top 7 RevenueCat Alternatives for SaaS & App MonetizationCompare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits.](https://www.strataigize.com/insights/revenuecat-alternatives/)[Why We Test Emerging Channels Before They're ObviousThe early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.](https://www.strataigize.com/insights/why-we-test-emerging-channels/)[Adjust vs AppsFlyer 2026: Pricing and Which MMP WinsAdjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams.](https://www.strataigize.com/insights/adjust-vs-appsflyer/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/ Description: Step-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips. Published: 2024-07-15T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-integrating-appsflyer-for-campaign-optimization-a-complete-guide.webp) # Integrating AppsFlyer for Campaign Optimization: The Guide By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 15, 2024 · Updated August 30, 2026 · 7 min read AppsFlyer is a mobile measurement partner (MMP) that attributes installs and in-app events across ad networks, giving you one source of truth for campaign performance. To integrate it, install the AppsFlyer SDK, then activate each ad platform (Meta, Google, Apple Ads, X Ads) in the Partner Marketplace, map your in-app events, and configure attribution windows. Done well, the integration powers accurate ROAS reporting, smarter budget allocation, and fraud protection across every channel you run. In this article 1. [Understanding AppsFlyer: The Basics](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#understanding-appsflyer-the-basics) 2. [Integrating AppsFlyer with Ad Platforms](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#integrating-appsflyer-with-ad-platforms) 3. [Measuring Accurately in 2026: SKAdNetwork, AdAttributionKit, and Android](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#measuring-accurately-in-2026-skadnetwork-adattributionkit-and-android) 4. [Advanced Features of AppsFlyer](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#advanced-features-of-appsflyer) 5. [Best Practices for AppsFlyer Integration](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#best-practices-for-appsflyer-integration) 6. [FAQ](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#faq) 7. [Validate the Postbacks Before You Scale the Spend](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/#validate-the-postbacks-before-you-scale-the-spend) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. If you run paid user acquisition (UA) on more than one network, you need a single source of truth for what each install and event actually costs. AppsFlyer remains one of the most widely used mobile measurement partners (MMPs) in 2026, and integrating it properly with your ad platforms is the difference between guessing and knowing. Most teams get the setup right. Most get the validation wrong. This guide walks through the setup for Meta Ads, Google Ads, Apple Ads, and X Ads, what AppsFlyer costs today, and how to measure accurately under current privacy rules. ## Understanding AppsFlyer: The Basics By integrating AppsFlyer with your ad platforms, you gain access to: - **Accurate Attribution:** Understand where your installs and in-app actions originate across every paid and owned channel. - **In-Depth Analytics:** Access cohort, retention, and revenue insights into user behavior and campaign performance. - **Cross-Channel Visibility:** Get a deduplicated view of the customer journey so budget decisions rest on one dataset instead of each network grading its own homework. ### What AppsFlyer Costs in 2026 [AppsFlyer’s pricing](https://www.appsflyer.com/pricing/) as of 2026 runs on a freemium model: the free Zero plan covers core attribution and includes 12,000 free conversions in your first year, the Growth plan bills pay as you go at $0.07 per conversion, and Enterprise packages are custom quoted. For apps spending meaningfully on paid UA, the real cost driver is conversion volume, not the license fee. Model it against your install forecast. Do that before you sign. ### Pre-Integration Checklist Before starting the integration process, ensure the following prerequisites are met: - **AppsFlyer Software Development Kit (SDK):** Your app must have a current AppsFlyer SDK installed on each platform you ship. For the Meta install referrer on Android, that means SDK version 6.12.6 or higher. - **Administrative Access:** You need admin access to AppsFlyer and to each ad platform being integrated. - **Active Campaigns:** Ensure campaigns are live, or ready to launch, on the platforms you plan to connect. ## Integrating AppsFlyer with Ad Platforms AppsFlyer manages its network connections under **Collaborate > Partner Marketplace** (the hub formerly listed as Active Integrations). The four setups below are the ones we configure most often for clients. ### 1\. Integrating AppsFlyer with Meta Ads - **Activate the partner:** Log in to AppsFlyer, go to **Collaborate > Partner Marketplace**, search for **Meta ads**, and set up the integration. - **Add the Install Referrer decryption key:** For Android campaigns, copy the **Install Referrer decryption key** from your app’s page in the Meta developer portal (**Settings > Basic**) and paste it into the integration settings, per [AppsFlyer’s Meta ads setup guide](https://support.appsflyer.com/hc/en-us/articles/207033826-Meta-Ads-integration-setup). The [Meta install referrer](https://support.appsflyer.com/hc/en-us/articles/22461635687185-Bulletin-Get-Meta-ads-attribution-in-raw-data-reports-with-the-Meta-install-referrer) unlocks Meta attribution in raw data reports and requires AppsFlyer Android SDK 6.12.6 or higher. - **Map in-app events:** Map in-app events in AppsFlyer to Meta’s corresponding standard events to ensure accurate postback reporting and stronger signal for Meta’s optimization. Once the integration is live, judge Meta performance from AppsFlyer’s deduplicated analytics rather than Meta’s own reporting alone, then refine targeting, budgets, and creative from that single view. ### 2\. Connecting AppsFlyer to Google Ads - **Create a link ID in Google Ads:** In Google Ads, open **Tools and settings > Data manager**, connect the **Third-party app analytics** data source, and click **Create link ID** with AppsFlyer selected as your provider, following [Google’s linking guide](https://support.google.com/google-ads/answer/7365001). Android and iOS versions of the same app need separate link IDs. - **Enter the link ID in AppsFlyer:** Go to **Collaborate > Partner Marketplace > Google Ads**, turn on **Activate partner**, and add the link ID, per [AppsFlyer’s Google Ads setup guide](https://support.appsflyer.com/hc/en-us/articles/115002504686-Google-Ads-AdWords-Integration-setup-for-advertisers). - **Import conversion events:** In Google Ads, set **first\_open** as a conversion event (required for install measurement), add **session\_start** if you run re-engagement, and import each in-app event you want App campaigns to optimize toward. Once linked, AppsFlyer measures conversions from Google App campaigns (formerly Universal App Campaigns) alongside every other network, which is exactly the comparison you need to catch underperforming spend. ### 3\. Apple Ads Integration (Formerly Apple Search Ads) Apple renamed Apple Search Ads to [Apple Ads](https://ads.apple.com/) in April 2025 and expanded placements across the App Store, including the Today tab, the Search tab, search results, and product pages. - **Activate the partner:** Enable Apple Ads under **Collaborate > Partner Marketplace** and add your Apple Ads API credentials so AppsFlyer can pull campaign structure and cost data. - **Attribution happens on-device:** AppsFlyer attributes Apple Ads installs through Apple’s AdServices framework, so keep your SDK current for reliable attribution token handling. - **Optimize by keyword:** Use keyword-level performance and cost data in AppsFlyer to adjust bids and cut terms that drive installs but never convert downstream. ### 4\. Integrating AppsFlyer with X Ads (Formerly Twitter Ads) - **Access integration settings:** Log in to AppsFlyer, open **Collaborate > Partner Marketplace**, and select **X Ads**. - **Authorize AppsFlyer:** Use your X Ads account to authorize AppsFlyer and enable the partner integration. - **Configure attribution windows:** Set click-through and view-through attribution windows in the integration tab to match your X Ads campaign strategy. With the connection live, X Ads performance lands in the same dashboards as Meta, Google, and Apple Ads, so you can judge every channel on equal footing. ## Measuring Accurately in 2026: SKAdNetwork, AdAttributionKit, and Android Privacy frameworks now shape what your integration can see, so configure them deliberately: - **iOS:** SKAdNetwork and [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit), Apple’s successor framework introduced in iOS 17.4 and expanded through iOS 18.4, run side by side in 2026. AppsFlyer manages conversion value mapping and postback decoding for both. Set the schema once. Then leave it alone long enough for a cohort to mature and tell you something. - **Android:** Google retired its [Privacy Sandbox on Android](https://privacysandbox.com/) effort in October 2025, so Android measurement continues to rely on the Play Install Referrer and permitted device identifiers. Android reporting is therefore more deterministic than iOS, and any comparison across the two platforms needs that context attached. - **Consent handling:** Pass App Tracking Transparency status and consent signals through the SDK correctly. Mismatched consent handling is one of the most common causes of underreported campaigns we audit. ## Advanced Features of AppsFlyer ### Multi-Touch Attribution Credits the Whole Journey AppsFlyer’s **multi-touch attribution** offers a comprehensive view of the customer journey, [assigning credit to all touchpoints](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) that lead to a conversion. This feature allows you to: - Understand how different campaigns and channels contribute to user acquisition. ### Fraud Prevention AppsFlyer’s Protect360 suite includes fraud detection and prevention tools built to: - Identify and block fraudulent activity, such as click spamming, install hijacking, and bot-driven install fraud. - Ensure your ad spend goes toward legitimate user acquisition. ![AppsFlyer's integration documentation](https://www.strataigize.com/blog/real/appsflyer-support.webp) ## Best Practices for AppsFlyer Integration To get the most out of AppsFlyer, follow these best practices: 1. **Consistent Naming Conventions:** Standardize campaign names across platforms for easier data analysis and reporting. 2. **Validate Before You Scale:** Run test installs and confirm postbacks arrive on every network before trusting the numbers with real budget. 3. **Align Attribution Windows:** Know each platform’s window settings and restate them whenever you compare networks; mismatched windows invalidate the comparison. 4. **Continuous Optimization:** Use what AppsFlyer shows you to refine targeting, creative, and campaign strategy, then read the same numbers again two weeks later to see whether the change held. Clean attribution only pays off if you act on what it shows. Once your postbacks are flowing, take 90 seconds on our [free Growth Bottleneck Diagnostic](https://www.strataigize.com/tools/growth-diagnostic/) to score all four funnel stages and see whether acquisition is even your weakest one. ## FAQ ### Is AppsFlyer free to use? Partly. As of 2026, [AppsFlyer’s Zero plan](https://www.appsflyer.com/pricing/) is free and includes 12,000 free conversions in your first year, the pay-as-you-go Growth plan bills $0.07 per conversion, and Enterprise pricing is custom. Budget against your expected conversion volume, not the sticker price. ### How does AppsFlyer compare to Adjust? Both are leading MMPs with similar core attribution capabilities. Adjust, now owned by AppLovin, manages partner setup through its Campaign Lab hub and prices differently. We work with both platforms; see our guide to [integrating Adjust for campaign optimization](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/) if you are comparing options. ### Does AppsFlyer support SKAdNetwork and AdAttributionKit? Yes. AppsFlyer decodes postbacks and manages conversion values for both frameworks, which coexist on iOS in 2026 (AdAttributionKit shipped in iOS 17.4 and expanded through iOS 18.4). You configure one measurement strategy and AppsFlyer handles the framework differences behind the scenes. ### How long does an AppsFlyer integration take? Plan a few days of developer time for SDK installation and event instrumentation, then roughly an hour per ad network for partner activation and event mapping. Validation, meaning test installs and confirmed postbacks, is the step most teams skip and the one we insist on before scaling spend. ## Validate the Postbacks Before You Scale the Spend The setup is the easy half. Meta Ads, Google Ads, Apple Ads, and X Ads each connect in an afternoon, and the dashboards will look convincing whether or not the numbers behind them are right. So run the test installs. Confirm the postbacks arrive on every network you plan to fund. Then scale the spend. If you would rather have a team that does this every week handle it, our [paid advertising services](https://www.strataigize.com/services/paid-advertising/) cover mobile measurement partner setup and campaign optimization end to end. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Google Play External Payments and Fee Changes (2026)Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October.](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/)[Integrating Adjust for Campaign OptimizationStep-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026.](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/)[Mobile App Paywall Conversion Benchmarks (2026)Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge.](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/ Description: Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge. Published: 2026-05-28T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-paywall-conversion-benchmarks-2026.webp) # Mobile App Paywall Conversion Benchmarks (2026) By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published May 28, 2026 · Updated September 6, 2026 · 11 min read In 2026, hard paywalls convert at a median 10.7% trial-to-paid by Day 35, versus 2.1% for freemium, and they earn roughly 8x more revenue per install. But the headline number is a trap. The bigger levers are trial length (17 to 32 day trials convert at 42.5%), plan cadence (weekly plans drive 55.5% of app revenue in Adapty's data), and where in the journey you charge. Benchmark your own funnel against these before you copy anyone's paywall. In this article 1. [Why your paywall decides your revenue](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#why-your-paywall-decides-your-revenue) 2. [Hard paywall vs freemium: what the 2026 data says](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#hard-paywall-vs-freemium-what-the-2026-data-says) 3. [Weekly, monthly, or annual: the plan mix that wins](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#weekly-monthly-or-annual-the-plan-mix-that-wins) 4. [Trial length is the lever most teams ignore](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#trial-length-is-the-lever-most-teams-ignore) 5. [Where and how you charge beats hard vs soft](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#where-and-how-you-charge-beats-hard-vs-soft) 6. [How to benchmark your own paywall](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#how-to-benchmark-your-own-paywall) 7. [Common paywall mistakes that cap conversion](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#common-paywall-mistakes-that-cap-conversion) 8. [How we approach paywall optimization](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#how-we-approach-paywall-optimization) 9. [Frequently asked questions](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Most paywall debates start in the wrong place. Teams argue hard versus freemium for a week, ship one, and never touch the levers that actually move money: trial length, plan cadence, and where on the journey the ask appears. Here is what the 2026 data says, and how to read it without copying the wrong app. ![Chart: Hard paywalls convert 5x better, and earn 8x more. Median trial-to-paid by Day 35, and revenue per install by Day 60.](https://www.strataigize.com/blog/real/chart-paywall-hard-vs-freemium.webp) **Key takeaways** - Hard paywalls convert far better than freemium: a median 10.7% trial-to-paid by Day 35 against 2.1% for freemium, and about 8x the revenue per install by Day 60 ($3.09 vs $0.38). - The hard-paywall advantage is slipping. Median conversion fell from 12.1% in 2025 to 10.7% in 2026 as more apps crowded the pattern, so execution now matters more than the format. - Trial length is the most underused lever. Trials of 17 to 32 days convert at a median 42.5%, versus 25.5% for trials under four days. - Cadence has flipped, at least in Adapty’s 16,000-app dataset: weekly plans generate 55.5% of all app revenue, up from 43.3% in 2023, while monthly nearly halved. RevenueCat’s sample still shows monthly dominating, so check your own category. - Benchmarks are a starting line, not a target. Category, price tier, and platform shift every number, so the only paywall worth trusting is the one you have tested against your own cohorts. ## Why your paywall decides your revenue Your paywall is the single screen where intent becomes income, which is why a few points of conversion there outweigh almost anything you do upstream. You can win the install with great [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/), then lose all of it because the paywall asks for the wrong thing at the wrong moment. The 2026 numbers make the stakes concrete. According to [RevenueCat’s State of Subscription Apps 2026](https://www.revenuecat.com/state-of-subscription-apps/), which analyzed tens of thousands of apps, hard-paywall apps generate roughly 8x the revenue per install of freemium apps by Day 60, $3.09 against $0.38. That gap is not a rounding error. On a hundred thousand installs, it is the difference between a rounding error and a real business. The catch is that the paywall does not work in isolation. It sits at the end of an onboarding flow, a pricing decision, and a trial offer, and each of those quietly caps what the paywall can convert. Optimize the screen alone and you hit a ceiling fast. Optimize the system around it and the screen finally earns its traffic. ## Hard paywall vs freemium: what the 2026 data says Hard paywalls convert better and earn more, but the gap is narrowing and the format is not free. A hard paywall blocks the app behind a subscription or trial up front. Freemium lets users in and asks later. On raw conversion, it is not close. [RevenueCat’s State of Subscription Apps 2026](https://www.revenuecat.com/state-of-subscription-apps/) puts the median hard-paywall conversion at 10.7% by Day 35 (top quartile above 20%), against 2.1% for freemium, close to a 5x advantage. Revenue per install tells the same story even more loudly, at roughly 8x. Two caveats apply. First, the advantage is eroding: the same medians in RevenueCat’s 2025 report, as [Airbridge’s comparison](https://www.airbridge.io/en/blog/hard-paywall-vs-freemium-2026) records them, were 12.1% for hard paywalls and 2.2% for freemium, so hard-paywall conversion slipped to 10.7% in the 2026 report as the pattern went mainstream and users learned to bounce off it. Second, retention barely differs: RevenueCat reports that after one year, retention for the two models is nearly identical. So the hard paywall wins on the front end, not by keeping people longer. The practical read: a hard paywall is the higher-revenue default for most mobile apps in 2026, but only if your onboarding earns the ask before it makes it. Slap one on a thin first impression and you convert the 10% who were always going to pay while turning away everyone you could have warmed up. ![Chart: Trial length is the most underused lever. Median trial-to-paid conversion by trial duration.](https://www.strataigize.com/blog/real/chart-paywall-trial-length.webp) ## Weekly, monthly, or annual: the plan mix that wins The cadence you put in front of users now matters as much as hard versus freemium, and in Adapty’s dataset weekly has quietly taken over. [Adapty’s State of In-App Subscriptions 2026](https://adapty.io/state-of-in-app-subscriptions/) (published March 2026 on 2025 data) shows weekly plans generating 55.5% of all app revenue, up from 43.3% in 2023, while, per [Airbridge’s summary of the same report](https://www.airbridge.io/en/blog/weekly-vs-annual-subscription-app), monthly collapsed from 21.1% to 11.7% and annual eased from 29.2% to 22.5%. One caveat: RevenueCat’s 2026 report, built on a different and larger sample, still finds monthly plans dominating overall revenue share, so cadence mix is dataset-dependent and your own category cut matters more than either headline. Weekly wins on the front end because the entry price feels trivial. Per Adapty, built on more than 16,000 apps and over $3 billion in tracked revenue, weekly plans start trials at up to 5.4x the rate of annual, with [install-to-trial running near 9.8% for weekly against 1.8% for annual](https://adapty.io/blog/mobile-app-monetization-2026/) at upper-mid pricing. But weekly carries a tax that founders miss. Long-term retention is brutal: by Day 380, annual trial subscribers retain around 19.9%, monthly 14.2%, and weekly just 5.5%. Weekly wins on volume and relies on renewing many short cycles before churn catches up; annual wins on durability. This is why the configuration with the highest lifetime value (LTV) in the data is a weekly plan paired with a trial. Adapty’s cohort view has it starting from $7.40 on Day 0 and reaching about $54.50 per user by Day 380, and its 12-month cut lands at $49.27, the highest of any configuration. The winning move in 2026 is rarely one plan but a deliberate mix: weekly to capture the impulse, annual offered to the users who already love the product, and a trial in front to do the convincing. ## Trial length is the lever most teams ignore If you change one thing this quarter, lengthen your trial. Trial duration moves more money than almost anything else on the paywall, and almost nobody touches it. The instinct is to keep trials short so billing starts sooner. The data says that instinct costs you money. [RevenueCat’s 2026 report](https://www.revenuecat.com/state-of-subscription-apps/) shows trials of 17 days or more converting at a median 42.5%, against 25.5% for short trials, roughly 70% better ([Business of Apps’ trial benchmarks](https://www.businessofapps.com/data/app-subscription-trial-benchmarks/) collect the same cut). A longer trial gives the habit time to form, and a habit is what survives the first charge. Day 0 is where trials are won or lost. RevenueCat’s data shows 55.4% of cancellations on 3-day trials happen on Day 0, and 84% land between Day 0 and Day 1; 7-day trials lose 39.8% of their cancellations on Day 0, before the user has felt the product work. That reframes the job: the trial is not a countdown to a charge, it is an onboarding window, and the first session has to deliver a real win. Get someone to their first genuine result on Day 0 and you have already beaten the largest single block of cancellations. ![Chart: Weekly plans now take most app revenue. Share of all app subscription revenue by billing cadence.](https://www.strataigize.com/blog/real/chart-paywall-plan-mix.webp) ## Where and how you charge beats hard vs soft How and where you present the offer often moves conversion more than the hard-versus-soft choice everyone obsesses over. The format is one decision. Placement, layout, and framing are a dozen, and they compound. [Adapty’s 2026 experiment data](https://adapty.io/state-of-in-app-subscriptions-report/) makes one of those concrete: tests that change the trial lift LTV 59.6% of the time, plan-duration tests 58.7%, and number-of-plans tests 57.1%, while visual or text-only changes win just 34.6% of the time and price changes 45.5% (price tests improve raw conversion only 28% of the time). That is not a subtle effect. It means the default instinct to redesign the screen is the weakest lever on it, and the structural choices about trial, plan count, and duration are where the wins are. (An earlier version of this article cited a “64.5%” win rate for trial-format layouts; that figure in Adapty’s report is Month 1 retention for web paywalls, so we replaced it.) Placement matters just as much. Charging after a user has felt value, a finished workout, a saved document, a first win, converts far better than charging on the cold open, even with an identical price. Beyond “hard or soft,” the question is “at what moment, in what layout, with what trial.” Those are the variables you can test your way to, and most teams never start. ![RevenueCat's State of Subscription Apps report, the source of these benchmarks](https://www.strataigize.com/blog/real/revenuecat-report.webp) ## How to benchmark your own paywall Benchmark your paywall on four numbers, in order, because a single conversion rate hides where the funnel leaks. Chasing one number is how teams “fix” a paywall that was never the problem. Track these as a chain. **Install-to-trial start**: are people even reaching the trial? A low number here is an onboarding or placement problem, not a paywall problem. **Trial-to-paid by Day 35**: the headline conversion, compared against the 10.7% hard and 2.1% freemium medians for context, not as a target. **Revenue per install by Day 60**: the number that survives contact with reality, since it folds price and conversion together. **Retention by cohort and plan at Day 90 and Day 380**: this is where weekly and annual reveal their real cost, and where most LTV models quietly break. Read them as a funnel, not a scorecard. If trial starts are healthy but trial-to-paid is weak, your trial length or first-session value is the suspect. If both look fine but revenue per install lags, your pricing or plan mix is the leak. The benchmark tells you which floorboard to lift, then your own cohorts tell you what is underneath. To see what a conversion fix is worth in dollars, drop your spend, traffic, conversion rate, and customer value into our [free growth calculator](https://www.strataigize.com/tools/growth-calculator/). It weighs lifetime value against customer acquisition cost (CAC), names the bottleneck, and gives you the rate that clears 3:1. ## Common paywall mistakes that cap conversion The fastest way to cap paywall revenue is to treat “hard versus freemium” as the whole strategy and stop there. It is one decision out of many, and the easy one. A close second is shipping a four-day trial because billing starts sooner, then wondering why conversion sits at 25% when 17 to 32 day trials reach 42.5%. Third is leading with annual to chase LTV while starving the weekly entry point that now drives more than half of all app revenue. Fourth is treating the paywall as a fixed asset instead of a test surface, so it never improves while competitors iterate monthly. Last is copying a category leader’s paywall outright, when their price tier, audience, and onboarding make their numbers meaningless for you. None of these are exotic. They are the default settings, which is exactly why they cost so much. ![RevenueCat's public subscription app benchmarks](https://www.strataigize.com/blog/real/revenuecat-charts.webp) ## How we approach paywall optimization We treat the paywall as the end of a system, not a screen to redecorate, which is why our [subscription app growth program](https://www.strataigize.com/industries/mobile-apps/) starts upstream at onboarding and works down to the offer. The order matters: first-session value, then trial length, then plan mix, then the layout itself, each tested against your own cohorts. That is the scope of our [user retention service](https://www.strataigize.com/services/mobile-app-marketing/user-retention/): onboarding, paywall optimization and lifecycle messaging, run as one program. That discipline is the same one that moved real numbers for clients. In our [work with an AI fitness app](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/), tightening the monetization path was part of reaching 8.54x return on ad spend (ROAS), because acquisition and the paywall are one loop, not two teams. If you want subscription tooling to run these experiments, our roundup of [RevenueCat alternatives](https://www.strataigize.com/insights/revenuecat-alternatives/) is a useful starting point. And if you would rather see where your own funnel leaks first, a [growth audit](https://www.strataigize.com/audit/) will map it against the 2026 benchmarks above. ## Frequently asked questions **Are hard paywalls always better than freemium?** No. Hard paywalls convert about 5x better and earn roughly 8x the revenue per install, but only when your onboarding earns the ask. On a thin first impression, a hard paywall just turns away the users you could have warmed up. Match the format to how quickly your app delivers a real win. **What is a good trial-to-paid conversion rate in 2026?** Use the medians as context, not goals: about 10.7% by Day 35 for hard paywalls and 2.1% for freemium. Your realistic target depends on category, price, and platform. The healthier habit is to track your own trend and your revenue per install, which folds price and conversion together. **Should I use a weekly or annual subscription?** Most winning apps use both. Weekly captures impulse and drives 55.5% of app revenue in Adapty’s dataset, while annual retains far better: 19.9% of annual trial subscribers are still paying at Day 380 against 14.2% for monthly and 5.5% for weekly. Lead with a weekly-plus-trial entry and offer annual to users who have already shown they love the product. **How long should my free trial be?** Longer than your instinct says. Trials of 17 to 32 days convert at about 42.5%, against 25.5% for trials under four days. The trial is an onboarding window, and the extra time lets the habit form before the first charge. **Why is Day 0 so important for trials?** Because on 3-day trials 55.4% of cancellations happen on Day 0 (39.8% on 7-day trials), before the user has felt the product work. If your first session does not deliver a genuine result, no paywall copy will save the conversion. Treat Day 0 as the real paywall. **Can I just copy a top app’s paywall?** No, and it is one of the most expensive mistakes in the data. Their price tier, audience, and onboarding make their conversion numbers meaningless for your app. Use benchmarks to know where to look, then test against your own cohorts to know what is true. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Adjust vs AppsFlyer 2026: Pricing and Which MMP WinsAdjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams.](https://www.strataigize.com/insights/adjust-vs-appsflyer/)[The Best ASO Tools to Grow Your AppThe right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.](https://www.strataigize.com/insights/best-aso-tools/)[SensorTower vs. AppsFlyer: A Complete ComparisonSensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both.](https://www.strataigize.com/insights/sensortower-vs-appsflyer/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/ Description: The 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria. Published: 2026-08-01T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-questions-to-ask-an-ai-agent-vendor.webp) # 24 Questions to Ask an AI Agent Vendor Before You Sign By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 1, 2026 · Updated September 6, 2026 · 9 min read Before you sign with an AI agent vendor, get written answers to 24 questions across six areas: scope and fit, proof, data and security, architecture, commercials and ownership, and life after launch. Five of them decide most deals: the fixed price on the first workflow, the written success metric, the agreed kill threshold, who owns the prompts and code if you part ways, and what the agent costs to run each month at your real volume. A vague answer on any of those five is the signal. In this article 1. [Section 1: Scope and fit](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-1-scope-and-fit) 2. [Section 2: Proof and track record](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-2-proof-and-track-record) 3. [Section 3: Data, security, and compliance](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-3-data-security-and-compliance) 4. [Section 4: Architecture and integrations](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-4-architecture-and-integrations) 5. [Section 5: Commercials and ownership](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-5-commercials-and-ownership) 6. [Section 6: After launch](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#section-6-after-launch) 7. [Three answers that should end the conversation](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#three-answers-that-should-end-the-conversation) 8. [How we answer these ourselves](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#how-we-answer-these-ourselves) 9. [FAQs](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#faqs) 10. [Bring this list to us](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/#bring-this-list-to-us) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Gartner estimates that only about 130 of the thousands of vendors selling agentic AI are real, with the rest engaged in what it calls [agent washing](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027): rebranding chatbots, assistants, and robotic process automation (RPA) scripts as agents. Same firm, same release: over 40 percent of agentic AI projects will be canceled by the end of 2027, driven by escalating costs, unclear business value, and inadequate risk controls. ![Chart: The decision rule, in one view. The constraint decides before the economics do.](https://www.strataigize.com/blog/real/chart-agent-price-vs-diy.webp) Those three failure modes are all detectable in a sales call. Below are the questions that detect them. Print the list, ask them in order, and require the answers in writing. **Key takeaways** - Ask for a fixed price on the first workflow. A vendor who will not price one bounded job is telling you they cannot scope one. - Require a written success metric and an agreed kill threshold before any build starts. Gartner’s cancellation drivers are cost, unclear value, and weak risk controls; all three are contract problems, not technology problems. - Ownership of prompts, code, and configuration is the new lock-in fight. Get it answered in writing or you will pay to leave. - Ask what the agent costs to run per month at your real volume, not per seat. Model usage plus monitoring is the line most quotes omit. - Only 21 percent of organizations report a mature governance model for agentic AI, so ask who approves what, and where the audit trail lives. ## Section 1: Scope and fit **1\. Which of our workflows should we _not_ automate yet, and why?** The single most revealing question on this list. A vendor selling capacity will automate anything. A vendor selling judgment will name two or three workflows that are too ambiguous, too low-volume, or too dependent on data you have not cleaned up. Do the ranking yourself before the call, by hours times frequency, using the method in [where service businesses should start with AI automation](https://www.strataigize.com/insights/ai-automation-for-service-businesses/), so you can tell whether their answer matches your numbers. **2\. What is the one bounded workflow you would start with, and what does done look like?** You want a single job with a clear beginning and end, not a platform. If the answer is a roadmap, the scope is not defined. **3\. What is the success metric, how is it measured, and who measures it?** Hours returned, error rate, cycle time, cost per transaction. Pick one primary. If the vendor measures it themselves with no independent read, the metric is decoration. **4\. What is the kill threshold, and who can call it?** The number below which the pilot stops and nobody argues. Named person, written number, agreed before the build. A vendor who resists a kill threshold is telling you about their confidence. ## Section 2: Proof and track record **5\. Show me an agent you run in your own business, in production, today.** Building agents for other people while running none of your own is a warning. Ask what it does, what it broke, and how they found out. **6\. What is the longest an agent you built has been running in production?** Demos are easy. Month nine is hard, because by then three connected tools have shipped breaking changes. **7\. Walk me through an agent build that failed and what you changed afterward.** Anyone with real deployments has one. A vendor with no failure story has no production history or no candor, and both cost you. **8\. Who exactly will build this, and are they the people in this room?** Ask for names, and ask whether the work is subcontracted. If the build team is different from the sales team, get the build team on the next call. ## Section 3: Data, security, and compliance **9\. Do the models you use train on our inputs and outputs?** The answer must be no, and it must be traceable to the vendor’s commercial terms with the model provider, not to a verbal reassurance. **10\. Where does our data go, which subprocessors touch it, and can we see the list?** A vendor who cannot produce a subprocessor list has not thought about your procurement team. **11\. Which security certifications do you actually hold, and if none, what do you operate instead?** Three come up. A System and Organization Controls (SOC) 2 report is an independent audit of a vendor’s security controls; ISO 27001 and ISO 42001 are International Organization for Standardization (ISO) certifications covering information security and AI management. Certification is a real gate for many enterprises. But an honest description of operating controls beats a certification claim that turns out to be Type I from two years ago, or “in progress” with no auditor engaged. Ask which, ask for the date, ask for the report. **12\. Will you sign a data processing agreement (DPA), the contract governing how our data is handled, and how fast can you return a completed security questionnaire?** Speed here predicts everything else. The vendors who answer in days have done it before. ## Section 4: Architecture and integrations **13\. Which of our systems will the agent touch, and what permission does it need in each?** Least privilege, per system, in writing. Integrations, not the AI, are where most of the budget and most of the breakage live. **14\. What happens when one of those tools changes its API?** You want a named owner, a monitoring approach, and an answer about who pays. “We would fix it” is not a support model. **15\. Where is the human in the loop, and which actions can the agent take without approval?** Draw the line explicitly. Anything irreversible, anything that spends money, anything that reaches a customer should require a person by default. Outbound email is the textbook case: [an AI lead-gen system that actually works](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/) lets the agent research and draft and keeps a human on the send, because an unattended send is what burns the domain. **16\. What is the audit trail, and can we read it without asking you?** Deloitte’s 2026 survey of 3,235 IT and business leaders found only 21 percent have [a mature governance model for agentic AI](https://www.deloitte.com/us/en/insights/topics/emerging-technologies/ai-agents-scaling-faster.html), and the named gaps are exactly this: decision boundaries, real-time monitoring, and audit trails. Do not accept a black box. ## Section 5: Commercials and ownership **17\. What is the fixed price for the first workflow?** Not a range, not a discovery fee that becomes a range. One number for one bounded job. Our published [AI agent cost bands](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) put a simple single-workflow automation at $3,000 to $8,000 at a small shop, and our own bounded-workflow pilot, with shadow mode, supervised go-live and a written kill threshold, at $25,000 to $60,000 fixed on our [pricing page](https://www.strataigize.com/pricing/), so you have reference points for whether an answer is serious. **18\. What are the monthly model and monitoring costs at our real volume?** Ask them to compute it from your transaction count. Budget 15 to 25 percent of build cost per year for the running of it. A quote with no ongoing line item is incomplete, not cheap. **19\. Who owns the prompts, the code, the configuration, and the evaluation set if we part ways?** This is the new website-hostage problem. The answer you want is that you own all of it and can export it. Get it in the contract. **20\. What does it cost to add the second and third workflow, and is that price fixed now?** Scope creep gets priced at the moment the vendor has the most bargaining power, which is right after the first one works. Fix the number early. ## Section 6: After launch **21\. What does “maintained” include, in a list?** Monitoring, incident response time, model updates, integration repairs, prompt tuning, reporting. If it is not enumerated, it is not included. **22\. How will you hand this over if we want to run it ourselves?** Documentation, runbook, access, a training session. Ask what that costs. A vendor confident in their value does not need to hold the keys. **23\. What is your response time when the agent does something wrong in production?** Wrongness, not uptime. Agents fail by being confidently incorrect, which no uptime service level agreement (SLA) catches. **24\. What would make you tell us to stop?** The last question, and the one that tells you whether you are buying judgment or capacity. ## Three answers that should end the conversation - **“It depends” to question 17, twice.** Serious vendors price a bounded workflow. - **“We own the prompts” to question 19.** You are buying a dependency, not a system. - **A certification claim that cannot produce a report and a date at question 11.** If they will bend the truth in the sales call, the audit trail will not save you. ![Chart: What an AI agent build actually costs. Real 2026 price bands by delivery model.](https://www.strataigize.com/blog/real/chart-agent-price-bands.webp) ## How we answer these ourselves Fair is fair, so here are our answers to the four sharpest ones. We run our own agent fleet in production every day, and it reclaims [50 or more hours a week across the team](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/). We also operate a public Model Context Protocol (MCP) server at mcp.strataigize.com, the standard that lets an AI agent call an outside system, which means an agent can query our business directly, and we have not found another agency that runs one. On security and compliance, we do not have SOC 2. That is on our [trust and security page](https://www.strataigize.com/trust/), not in a footnote. That page carries what we do operate: least-privilege client-granted access, credentials in managed stores, a governance summary aligned to the four functions of the US National Institute of Standards and Technology (NIST) AI Risk Management Framework, our subprocessor list, and a DPA available on request. We complete vendor security questionnaires when asked. On price, we quote a fixed number for the first workflow and we agree the kill threshold in writing before the build starts. On ownership, you own the prompts, the code, and the configuration. ## FAQs ### What is agent washing? Rebranding an existing product, usually a chatbot, an assistant, or an RPA script, as an autonomous agent without the underlying capability. Gartner estimates only around 130 of the thousands of agentic AI vendors are genuine. Question 5 and question 13 are the fastest tests: ask what they run themselves, and ask what permissions the agent actually holds. ### How long should AI agent vendor evaluation take? Two to four weeks for a bounded first workflow, most of it spent on the security review rather than the demo. Send questions 9 through 12 before the first call so the compliance answers arrive in parallel with the commercial ones. ### Should we run a paid pilot or a free proof of concept? Paid, and bounded. Free pilots get staffed with whoever is available and measured against nothing. See [what a pilot that survives procurement looks like](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) for the structure that holds up in a security review. ### What if we are still deciding whether to build this internally? Run [the build versus buy comparison](https://www.strataigize.com/insights/build-vs-buy-ai-agents/) first. The vendor questions only matter once you have decided a vendor is in scope. ## Bring this list to us We will answer all 24 on a call, in order, and put the answers in writing. [Book a growth audit](https://www.strataigize.com/audit/) or read what our [AI agent development](https://www.strataigize.com/services/ai-agent-development/) engagements include. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [Copy and Paste These ChatGPT Prompts for Stunning VisualsCopy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026.](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/)[Best AI Automation Agencies in Canada (2026)The 7 best AI automation agencies in Canada for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast.](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/)[Best AI Automation Agencies in Vancouver (2026)The 6 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast.](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/revenuecat-alternatives/ Description: Compare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits. Published: 2026-01-16T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-revenuecat-alternatives.webp) # Top 7 RevenueCat Alternatives for SaaS & App Monetization By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 16, 2026 · Updated September 6, 2026 · 10 min read RevenueCat alternatives serve different jobs. Adapty, Superwall, Qonversion, and Purchasely focus on mobile subscriptions and in-app experiences. Chargebee and Recurly combine web billing with app-store subscription integrations; Paddle provides merchant-of-record web checkout. Compare purchase flows, entitlements, paywall experiments, migration work, and the revenue each vendor bills on. A lower percentage alone does not tell you whether a platform replaces the features your app uses. In this article 1. [What Is RevenueCat and Why Look for Alternatives?](https://www.strataigize.com/insights/revenuecat-alternatives/#what-is-revenuecat-and-why-look-for-alternatives) 2. [RevenueCat vs. the Alternatives: 2026 Comparison](https://www.strataigize.com/insights/revenuecat-alternatives/#revenuecat-vs-the-alternatives-2026-comparison) 3. [Key Features to Consider in Subscription Management Tools](https://www.strataigize.com/insights/revenuecat-alternatives/#key-features-to-consider-in-subscription-management-tools) 4. [Top RevenueCat Alternatives for Mobile App Monetization and SaaS Billing](https://www.strataigize.com/insights/revenuecat-alternatives/#top-revenuecat-alternatives-for-mobile-app-monetization-and-saas-billing) 5. [How to Choose the Right Subscription Management Platform](https://www.strataigize.com/insights/revenuecat-alternatives/#how-to-choose-the-right-subscription-management-platform) 6. [FAQ](https://www.strataigize.com/insights/revenuecat-alternatives/#faq) 7. [What to Weigh Against the Fee](https://www.strataigize.com/insights/revenuecat-alternatives/#what-to-weigh-against-the-fee) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## What Is RevenueCat and Why Look for Alternatives? A 1% fee feels small until it compounds. An app tracking $500,000 a month hands RevenueCat $5,000 every month for infrastructure it may have outgrown. RevenueCat is the default subscription plumbing for thousands of mobile apps: it wraps in-app purchases (IAP), receipt validation, entitlements, and subscription analytics into one software development kit (SDK) for iOS and Android. [RevenueCat’s pricing](https://www.revenuecat.com/pricing/) is free up to $2,500 in monthly tracked revenue (MTR), after which the Pro plan charges 1% of tracked revenue, with custom Enterprise plans above that (as of August 2026). Keep in mind that MTR is gross store revenue, counted before Apple or Google take their commission. Price is not the only reason to move, and for plenty of teams it is not even the main one. Teams also switch because they need deeper paywall experimentation, more customization, stronger web and SaaS billing, or a merchant of record that handles global sales tax for them. Consider the key factors when looking for alternatives: - Pricing model and how it scales with your revenue - Paywall building and A/B testing depth - Analytics, attribution, and integration options - Web, desktop, and cross-platform billing support - Global payment, tax, and compliance coverage The right choice depends on where your revenue flows: through the app stores, through the web, or both. ![RevenueCat's published pricing, the number the alternatives are compared against](https://www.strataigize.com/blog/real/revenuecat-pricing.webp) ## RevenueCat vs. the Alternatives: 2026 Comparison We compared each platform on the factors that move subscription revenue: mobile IAP support, paywall experimentation depth, and what it costs at your scale. | Tool | Best for | Mobile IAP | Paywalls & A/B testing | Published pricing | | --- | --- | --- | --- | --- | | **RevenueCat** | Default subscription infrastructure for mobile apps | Yes (unified SDK, receipt validation) | Native paywalls and experiments | [Free to $2.5K MTR, then 1% of tracked revenue](https://www.revenuecat.com/pricing/) | | **Adapty** | Paywall experimentation and conversion optimization | Yes | Native builder with strong A/B testing | [Free under $5K MTR, then 1% of revenue](https://adapty.io/blog/adapty-new-pricing-2026/) | | **Superwall** | Rapid paywall iteration | Yes (infrastructure added in late 2025) | Deepest pure paywall testing | [Free to $10K monthly attributed revenue, then usage tiers](https://superwall.com/docs/support/faq/2801653905-how-does-superwalls-pricing-work) | | **Qonversion** | End-to-end subscription growth stack | Yes | Advanced paywalls and experiments | [Free to $10K MTR, then 0.6% to 0.8% of revenue](https://qonversion.io/pricing) | | **Purchasely** | Enterprise in-app journey personalization | Yes | No-code paywalls, onboarding, win-back flows | Quote-based | | **Chargebee** | SaaS billing with app-store integrations | App Store and Google Play integration; subscriptions remain store-controlled | Compare mobile purchase and experiment requirements | [Flow: $0 + 0.80%, or $99/mo + 0.65% of invoicing volume; add-ons extra](https://www.chargebee.com/pricing/) | | **Recurly** | Recurring billing across web and apps | Store-data sync and entitlements through paid App Management | Compare App Management with a dedicated paywall tool | [Starter: $249/mo; 0.9% above $40K monthly volume; App Management extra](https://recurly.com/pricing/) | | **Paddle** | Merchant-of-record billing and tax compliance | No store IAP processing; sells an external web checkout for mobile apps where linking out is allowed | Checkout experiments | [5% + $0.50 per checkout transaction](https://www.paddle.com/pricing) | Chargebee and Recurly pricing and mobile capabilities were checked against their official documentation on September 5, 2026, and Paddle’s on September 6, 2026. Other rows retain their August checks. Confirm add-ons and the billable revenue definition before comparing total cost. One note before the deep dives: if you are migrating from Glassfy, it is no longer an option. Glassfy ceased operations at the end of 2024 (its own announcement is gone with its domain, but [RevenueCat’s August 2024 migration guide](https://www.revenuecat.com/blog/engineering/how-to-migrate-from-glassfy-to-revenuecat/) records the shutdown, and Adapty and Qonversion published their own guides). We dropped it, along with other stalled tools, from this year’s list. ## Key Features to Consider in Subscription Management Tools First, consider user interface and ease of use. A complicated interface can slow down operations and impact user experience. A simple, intuitive design is ideal for managing subscriptions effectively. Next, look at analytics and reporting features. Comprehensive insights help track performance and guide strategic decisions. Strong reporting capabilities allow you to optimize monetization efforts. How cleanly it plugs into what you already run is another key factor. The tool should work with your existing systems and tech stack rather than around them. Flexible integration is what keeps a migration from eating a quarter. If you’re tying subscription revenue back to paid acquisition, use this [Appsflyer integration guide](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/) to improve campaign measurement and optimization. Here are some features to look for: - Analytics and reporting you will actually act on - Easy user interface - Flexible integration options - Custom pricing models - Global payment support Whichever tool you use, cross-platform data alignment is critical, our [security app case study](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/) is a detailed example of what happens when RevenueCat and Google Ads report different purchase signals, and how we fixed it to produce real revenue growth. ## Top RevenueCat Alternatives for Mobile App Monetization and SaaS Billing Effective subscription management is key for SaaS billing platforms too. With the right tools, managing recurring payments stops being a monthly fire drill. Here are the top alternatives to RevenueCat, tailored for mobile app and SaaS revenue generation. ### 1\. Adapty Adapty stands out for its paywall builder and experimentation speed. You can design, target, and A/B test paywalls remotely without shipping app updates, which is where most subscription revenue gains come from. In February 2026, Adapty [reworked its pricing](https://adapty.io/blog/adapty-new-pricing-2026/): the Pro plan is now free under $5,000 in monthly tracked revenue, then 1% of revenue, and the old $99 per month minimum is gone. Enterprise plans are custom. Key features of Adapty include: - No-code paywall builder with remote configuration - A/B testing for paywalls and pricing - Predictive analytics and lifetime value (LTV) forecasting - Native integration with iOS and Android If you plan to test paywalls, start from a baseline: our [paywall conversion benchmarks](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/) show what good numbers look like before you iterate. ### 2\. Superwall Superwall is the paywall specialist. It began as an A/B testing layer that sat on top of tools like RevenueCat, then [expanded into full subscription infrastructure in late 2025](https://www.pkgpulse.com/guides/revenuecat-vs-adapty-vs-superwall-mobile-in-app-2026), so you can now run purchases, entitlements, and analytics on Superwall alone. Its pricing is unusual in a good way: [Superwall bills on monthly attributed revenue (MAR)](https://superwall.com/docs/support/faq/2801653905-how-does-superwalls-pricing-work), meaning only revenue generated through its paywalls counts, and it is free up to $10,000 MAR (as of August 2026). Key features of Superwall include: - Hundreds of templated, remotely editable paywalls - Granular experiments on price, copy, and design - Pricing tied to attributed revenue, not all revenue ### 3\. Qonversion Qonversion offers a full subscription growth stack: infrastructure, no-code paywalls, experiments, and revenue analytics in one place. Integrations with major analytics and attribution platforms keep your acquisition data connected. [Qonversion’s pricing](https://qonversion.io/pricing) is free up to $10,000 MTR, then Starter at 0.6% and Growth at 0.8% of tracked revenue, with custom Enterprise plans (as of August 2026). Those percentages undercut both RevenueCat and Adapty at scale. Key features of Qonversion include: - Easy in-app subscription management - Real-time revenue tracking and cohort analytics - A/B experiments for paywalls, prices, and onboarding ### 4\. Purchasely Purchasely positions itself as an in-app experience platform rather than a billing SDK. Teams at apps like Headspace, Le Monde, and The Times use it to build and test paywalls, onboarding, and win-back journeys without code. It is the most enterprise-leaning mobile option on this list. [Purchasely](https://www.purchasely.com/) does not publish pricing; plans are quote-based through a sales demo (as of August 2026). Key features of Purchasely include: - No-code paywall, onboarding, and win-back builders - Audience targeting across the whole user lifecycle - Enterprise-grade security and compliance ### 5\. Chargebee Chargebee combines SaaS billing with [App Store and Google Play subscription integrations](https://www.chargebee.com/docs/billing/2.0/mobile-subscriptions/mobile_subscriptions_manage). Its Omnichannel Subscriptions model synchronizes store events into a shared customer view. Apple and Google retain control of the store subscriptions; compare purchase flows and entitlement handling before treating it as a direct SDK replacement. [Chargebee Billing Flow](https://www.chargebee.com/pricing/) offers no fixed monthly fee plus 0.80% of monthly invoicing volume, or $99 per month plus 0.65%, with custom Enterprise pricing. Mobile purchase management and other add-ons can cost extra. These are invoicing-volume fees, so compare their basis with your mobile platform’s tracked-revenue definition (checked September 5, 2026). Key features of Chargebee include: - Multi-currency support - Custom billing cycles - An invoicing system that survives complex billing ### 6\. Recurly Recurly supports recurring billing across web and apps. Its separately priced [App Management](https://docs.recurly.com/recurly-subscriptions/docs/app-management) synchronizes Apple, Google Play, and web subscription data, handles entitlement checks, and centralizes lifecycle notifications. Check the integration and migration requirements against the RevenueCat features your app uses. [Recurly Starter](https://recurly.com/pricing/) costs $249 per month, including the first $40,000 of monthly billing volume, with a 0.9% charge above that allowance. App Management costs extra; larger implementations use custom plans (checked September 5, 2026). Key features of Recurly include: - Automated billing workflows - Advanced analytics and reporting - Support for multiple payment gateways ### 7\. Paddle Paddle simplifies global sales for SaaS, web, and desktop products by acting as your merchant of record. It handles payments, sales tax, and invoicing under its own entity, so you never have to register for value-added tax (VAT) in dozens of countries. [Paddle’s pricing](https://www.paddle.com/pricing) is a flat 5% + $0.50 per checkout transaction (checked September 6, 2026). It does not process App Store or Google Play in-app purchases; what it now sells to app developers is an [external web checkout](https://www.paddle.com/in-app-purchase) for markets where apps may link out to third-party payment, which makes it a complement to a mobile IAP stack rather than a replacement. Key features of Paddle include: - Integrated payment processing - Comprehensive tax management as merchant of record - Subscription billing for web and desktop, handled end to end ## How to Choose the Right Subscription Management Platform Start with where your revenue lives. For mobile subscriptions and paywall experiments, compare the mobile-focused tools against RevenueCat. If you also need web billing and a shared view of store subscriptions, investigate Chargebee and Recurly’s app integrations. Evaluate Paddle separately when merchant-of-record web checkout is the requirement. Then evaluate platforms on specific criteria. Look at ease of use, scalability, and customer support. Ensure the platform aligns with your growth plans. Key factors to consider: - Feature compatibility with your app - Integration with existing tools - Pricing model and effective cost at your revenue level - Support for global currencies, taxes, and payments Before you commit to any platform’s fees, know your own unit economics. Our [free calculator for customer acquisition cost (CAC) and the LTV to CAC ratio](https://www.strataigize.com/tools/growth-calculator/) takes four numbers and shows whether your subscription funnel clears the 3:1 bar those fees have to fit inside. ## FAQ ### Is RevenueCat free to use? Yes, in any month you stay under the line. You pay nothing in a month where tracked revenue does not reach $2,500. Cross it and the Pro plan bills 1% of your full monthly tracked revenue, not 1% of the amount above the threshold: RevenueCat’s own billing documentation works the example, where $2,600 in a billing period produces a $26 charge ([RevenueCat account management](https://www.revenuecat.com/docs/welcome/set-up-revenuecat/account-management)). Because tracked revenue is measured before store commissions, model the effective fee against your net revenue before committing. ### Is Glassfy still a RevenueCat alternative? No. Glassfy announced in mid-2024 that it was ceasing operations by the end of 2024, and the glassfy.io domain no longer resolves to the company (as of September 6, 2026 it redirects to an unrelated site). [RevenueCat’s migration guide](https://www.revenuecat.com/blog/engineering/how-to-migrate-from-glassfy-to-revenuecat/) (August 2024), [Adapty’s](https://adapty.io/blog/migrate-from-glassfy-to-adapty/), and [Qonversion’s](https://documentation.qonversion.io/docs/glassfy-migration-guide) all document the shutdown and the migration paths, which is where former Glassfy customers ended up. ### Which RevenueCat alternative is best for paywall A/B testing? Adapty and Superwall are the two strongest options. Superwall is the deepest pure paywall experimentation tool and only bills on revenue its paywalls generate, while Adapty pairs strong testing with broader analytics and LTV forecasting. ### Can Chargebee, Recurly, or Paddle replace RevenueCat for a mobile app? Chargebee and Recurly offer app-store subscription integrations, but neither should be assumed to replace every RevenueCat feature. Check purchase flows, entitlements, experiments, and migration requirements. Recurly App Management costs extra. Paddle serves a different role as a merchant of record for web checkout. ## What to Weigh Against the Fee A percentage of revenue is easy to compare and easy to over-weight. The better question is what the platform hands back for it: paywall tests you will run, analytics your team will open, billing that reaches every place your money arrives, and support that answers when receipt validation breaks. The cheapest percentage is not automatically the cheapest platform. Run your shortlist against your own revenue mix before you migrate, because flexibility, integration, and reliable support are what you feel every week after the switch, and none of the three show up in a pricing table. Know what you are optimizing for before you shortlist. Once that is written down, the choice between these seven usually makes itself. If you want hands-on help connecting acquisition, attribution, and subscription growth, explore our [mobile app marketing services](https://www.strataigize.com/services/mobile-app-marketing/). Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [SplitMetrics vs Storemaven: What Buyers Can Verify in 2026Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks.](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/)[AppTweak Pricing and Plans in 2026: What Each Tier CostsVerified 2026 AppTweak pricing, plan limits, and API access, compared against Sensor Tower and App Radar with primary-source links.](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/)[App Radar by SplitMetrics: Features, Pricing, Use CasesApp Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases.](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/ Description: Sensor Tower publishes no list price. What a 2026 quote covers, where its panel estimates hold, and which modules to cut before you renew. Published: 2024-04-01T00:00:00.000Z Modified: 2026-09-12T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-review-sensor-tower-features-pricing-use-cases.webp) # How Much Does Sensor Tower Cost, and Is It Accurate? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 1, 2024 · Updated September 12, 2026 · 8 min read Sensor Tower is priced like enterprise software and sells a model of other companies' revenue, so the only defensible reason to sign is a decision worth more than the licence. There is no list price. The vendor publishes nothing, and the software directories say so in plain language: 'the provider does not communicate any price information' (OMR, 2026). Vendr's procurement listing also reports custom pricing (Vendr, checked September 5, 2026). Everything past the limited free account starts with a sales call. Strataigize verdict on Sensor Tower **3.5** / 5 **Best for:** Teams running real paid budget across several platforms that need competitor creative and share of voice, game publishers using GameIQ, and market-entry decisions where one right call on a country pays for the contract. **Not for:** One app in one country with no competitive set, daily app store optimization work, or anyone who needs a competitor's revenue as a fact rather than a direction. Pros - Deepest panel coverage in the category for downloads and share among top-ranked apps in large markets - Pathmatics adds cross-channel creative intelligence, including more than 120 linear TV networks since 2026 - Usage and retention estimates improved after the data.ai merger combined two independent panels - The MCP Server lets Claude or a custom model query App Performance, App Advertising and Pathmatics directly Cons - No published list price; every quote is scoped in a sales call and modules are priced separately - Revenue estimates track store transactions, so web-checkout subscriptions and ad-funded apps read low - Module names differ between vendor pages and resellers, and procurement has signed for four when it meant two - The MCP Server requires an active API subscription that has no public rate card In this article 1. [You are licensing a model, not a ledger](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/#you-are-licensing-a-model-not-a-ledger) 2. [What a quote costs, and what nobody will put in writing](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/#what-a-quote-costs-and-what-nobody-will-put-in-writing) 3. [Where the estimates hold, and where they cost you a quarter](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/#where-the-estimates-hold-and-where-they-cost-you-a-quarter) 4. [We would not pay this to do app store optimization work](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/#we-would-not-pay-this-to-do-app-store-optimization-work) 5. [Renewal week: cut what nobody can attach to a decision](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/#renewal-week-cut-what-nobody-can-attach-to-a-decision) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Sensor Tower’s acquisition of data.ai removed a prominent independent bidder from app-market intelligence. Sensor Tower acquired data.ai, formerly App Annie, on March 18, 2024, with credit financing from Bain Capital and investment from Riverwood Capital and Paramark Ventures ([TechCrunch](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/); [PR Newswire](https://www.prnewswire.com/news-releases/sensor-tower-acquires-market-intelligence-platform-dataai-302090753.html)). data.ai carried roughly $100 million in annual recurring revenue and had raised $157 million against Sensor Tower’s $46 million, and part of its 400-person team came across alongside a workforce reduction. Both platforms were supposed to run standalone “for now”. They did not. The brand is retired and the datasets are folded in ([Sensor Tower, 2024](https://sensortower.com/blog/data-ai-joins-sensor-tower)). Other providers remain; compare their actual country, category and data coverage before treating them as interchangeable bids. ## You are licensing a model, not a ledger Sensor Tower combines store signals with a first-party consumer panel to estimate downloads, revenue, revenue per download, active users, sessions, time spent, keyword ranks, and ad share of voice ([sensortower.com](https://sensortower.com/), 2026). That is how it reports on apps it has no relationship with ([Sensor Tower methodology](https://sensortower.com/blog/how-to-get-estimated-downloads-and-revenue-for-apps), accessed 2026). What you are buying is a fitted model of a competitor’s business, useful for direction and share, audited by nobody. The software review directory OMR reports that modules are licensed and priced separately ([OMR, 2026](https://omr.com/en/reviews/product/sensor-tower/pricing)), and the naming is a trap on the order form. Vendor pages say App Performance and App Advertising. Directories and resellers still list App Intelligence, Store Intelligence, Ad Intelligence, and Usage Intelligence. Same underlying data, different labels, and procurement has signed for four when it meant two. Two 2026 additions change what a quote is worth. Pathmatics added a Linear TV channel spanning more than 120 TV networks, plus coverage in Argentina, Colombia, Ireland, and Kakao inventory in South Korea ([Sensor Tower product year in review, 2026](https://sensortower.com/blog/product-year-in-review-2026)). And the [Model Context Protocol (MCP) Server](https://sensortower.com/blog/introducing-the-sensor-tower-mcp-server) shipped, letting Claude or a custom model query App Advertising, App Performance, and Pathmatics directly. Read the gate before you get excited: it works only with an active API subscription ([Sensor Tower, 2026](https://sensortower.com/mcp-server-demo)). Sense AI now writes full reports from a prompt, with summary, charts, and citations ([Sensor Tower, July 2026](https://x.com/SensorTower/status/2082492762528653744)). So the API line stopped being an engineering nicety; it is now the price of agent access to the platform. ![How a Sensor Tower revenue estimate is produced, and where confidence drops: Panel and partner data feed the model then Store ranks and public signals calibrate it then Model outputs downloads and revenue by market](https://www.strataigize.com/blog/real/review-sensor-tower-features-pricing-use-cases-diagram-1.svg) _How a Sensor Tower revenue estimate is produced, and where confidence drops._ ## What a quote costs, and what nobody will put in writing | Signal | What the source actually says | Source, dated | | --- | --- | --- | | Published list price | None. No price information communicated | [OMR, 2026](https://omr.com/en/reviews/product/sensor-tower/pricing) | | Standard pricing | No standard list pricing; every quote is scoped | [Vendr, 2026](https://www.vendr.com/marketplace/sensor-tower) | | Order of magnitude at acquisition | Licences carry “price tags upwards of tens of thousands of dollars” | [TechCrunch, March 18, 2024](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/) | | Contract model | Vendr reports annual contracts as standard; confirm your actual term | [Vendr, checked September 5, 2026](https://www.vendr.com/marketplace/sensor-tower) | | Modules | Priced and licensed individually | [OMR, 2026](https://omr.com/en/reviews/product/sensor-tower/pricing) | | API | No rate card. Quoted in the same sales process, and required for the MCP Server | [Sensor Tower, 2026](https://sensortower.com/mcp-server-demo) | | Evaluation access | Confirm demo, trial and sample-data terms with sales | [Sensor Tower](https://sensortower.com/pricing) | | Free account | Exists: top charts, category data, shallow app profiles | [sensortower.com](https://sensortower.com/), 2026 | Earlier versions of this review reported a median observed contract of about $74,415 and a band of roughly $28,500 to $111,500, attributed to Vendr’s marketplace listing. On September 6, 2026, the [current Vendr page](https://www.vendr.com/marketplace/sensor-tower) (last updated February 2026) reports slightly different numbers: a median of $75,000 a year across 40 recorded purchases, a range of $29,500 to $115,460, and budget bands of $30,000 to $70,000 for small teams, $70,000 to $150,000 for mid-market buyers and $150,000 to $300,000 or more for enterprise. Those are third-party procurement benchmarks built from a small transaction set, not Sensor Tower list pricing, and they move as Vendr’s dataset changes, which is why the table above does not carry them as fixed rows. We are also not filling the table with the entry prices that circulated on affiliate and SEO blogs through 2026. Several of them contradicted each other by an order of magnitude and none traced to a vendor statement or a transaction dataset. The order of magnitude we trust is TechCrunch’s, from the week of the acquisition: tens of thousands of dollars a year per licence ([TechCrunch, March 18, 2024](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/)). Anything more precise than that, from us or from anyone else, is a guess carried to one decimal place. Four line items decide where inside that range your quote lands. Seats, and which seat types can export. Modules, itemized separately so you can see what each one costs. API call ceiling. Overage rate on that ceiling. Get all four in the order form. The API quota is the one that quietly reprices the contract, because it is now the prerequisite for every agent workflow somebody in your company will ask for in month three. ## Where the estimates hold, and where they cost you a quarter The model is a rank-to-revenue fit, so accuracy is a function of sample depth, not of how confident the chart looks ([Sensor Tower methodology](https://sensortower.com/blog/how-to-get-estimated-downloads-and-revenue-for-apps), accessed 2026). | What you are reading | Where it holds | Where it breaks | | --- | --- | --- | | Downloads, top-ranked apps in large markets | Deepest panel coverage, direction and share are usable | Long tail apps at a few thousand monthly downloads can be off in either direction | | In-app subscription revenue | Store-processed transactions are the model’s native input | Web checkout, off-store billing, and third-party payment flows sit outside the model entirely | | Ad-monetized and hybrid revenue | Share of voice and creative volume read well | Revenue estimates track store transactions, so ad-funded games read structurally low | | Usage, sessions, retention | Best-improved area post-merger, since both firms ran independent panels ([TechCrunch, 2024](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/)) | Still a panel projection, not your cohort | Operators who have held one of these licences already know the awkward part. The estimate you would most like to trust, a rival subscription app’s monthly revenue, is the one most exposed to web checkout, and web checkout has only grown since 2024. So the number drifts low, in one direction, for exactly the competitors you care about most. Run a calibration before you renew. Pick three apps whose real numbers are public, from filings or from your own console, and compare. Then pick three of your own markets and check the platform against App Store Connect. If the read is off by a third on a company you can verify, you know what to do with the read on a company you cannot. That third costs something real. A founder who puts a modeled competitor revenue line in a board deck, and then has a director re-pull it from a filing, loses the room, not an estimate, and the next three slides get read as decoration. A user acquisition (UA) lead who sizes a quarterly budget off a rival’s modeled spend and lands light has already committed the creative, the hires, and the flighting by the time the variance shows up. So here is what we refuse: reporting a competitor’s modeled monthly revenue to a board as fact, or building a payback target on one. Direction, share, trend, and market sizing are what the licence buys; reconciliation is the one job it cannot do. Your own attribution and store console stay the source of truth, which is the distinction we drew in [Sensor Tower vs AppsFlyer](https://www.strataigize.com/insights/sensortower-vs-appsflyer/). Getting those two to agree is [mobile data and attribution work](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/), not a licence you can buy. ## We would not pay this to do app store optimization work If your job is keywords, metadata, and review mining on one app, this contract is the wrong purchase. The published-price app store optimization (ASO) tools do that daily work at a fraction of a five-figure annual commitment, and they publish self-serve plans rather than requiring a custom quote ([Vendr, 2026](https://www.vendr.com/marketplace/sensor-tower)). Our [AppTweak review](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/) covers where that tier is enough. The line item earns itself somewhere else. It earns itself when you run real paid budget across several platforms and need competitor creative and share of voice to decide where to test next, which is a different question from what an install costs you and how [install and event-based campaign pricing](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/) behaves. Publishers of games get a second case: GameIQ’s sub-genre, art style, and monetization taxonomy, whose taxonomy should be compared with the games and markets you analyze. And market entry is the third, where one correct call about Japan or Brazil is worth more than the whole contract. If it is one app, one country, no competitive set, and no paid budget worth defending, skip it. Use the free account for the occasional sanity check and put the money into media. ## Renewal week: cut what nobody can attach to a decision Do this before the term rolls. Pull the last two quarters of usage by module and by seat, then write one line per module naming the decision it changed, not the report it produced. Any module with a blank line goes. Usage Intelligence bought for a retention benchmark that got read once in February is a habit with an invoice attached. Then decide about the API separately from everything else, because the MCP Server made that quota the gate on agent access ([Sensor Tower, 2026](https://sensortower.com/mcp-server-demo)) and it deserves its own number with its own overage rate rather than a bundled line you cannot audit. Last, ask for the coverage caveats in writing for your exact markets and your exact monetization type: your countries, your stores, your billing model, from the rep, before your subscription renews. A global methodology page does not establish coverage for your exact use case. If they will not put the caveat in the thread, that is the answer about how much confidence to spend on the number. And when the quote comes back with no list price behind it, the renewal question is which single decision the Pathmatics or GameIQ line has to carry next year to survive the year after that, not whether Sensor Tower is accurate enough in general. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [20 Mobile App Marketing Statistics for 202620 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules.](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/)[Apple Search Ads: Stop Bidding on InstallsCost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend.](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/)[Google Play External Payments and Fee Changes (2026)Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October.](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/sensortower-vs-appsflyer/ Description: Sensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both. Published: 2025-07-28T00:00:00.000Z Modified: 2026-09-05T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-sensortower-vs-appsflyer.webp) # SensorTower vs. AppsFlyer: A Complete Comparison By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 28, 2025 · Updated September 5, 2026 · 9 min read Sensor Tower and AppsFlyer solve different problems, so this is not a head-to-head choice. Sensor Tower is a market intelligence and ASO platform (download and revenue estimates, keywords, competitor ad creatives), and since acquiring data.ai in 2024 it is the dominant player in that category. AppsFlyer is a Mobile Measurement Partner (MMP) built for ad attribution, campaign analytics, deep linking, and fraud prevention. Many growth teams use both: Sensor Tower for research, AppsFlyer for measurement. In this article 1. [Two Different Categories: Market Intelligence vs. Attribution](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#two-different-categories-market-intelligence-vs-attribution) 2. [1\. Feature Comparison](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#1-feature-comparison) 3. [2\. Pricing (checked September 5, 2026)](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#2-pricing-checked-september-5-2026) 4. [3\. User Reviews & Ratings](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#3-user-reviews--ratings) 5. [4\. Pros & Cons](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#4-pros--cons) 6. [FAQ](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#faq) 7. [Most Growth Teams End Up Running Both](https://www.strataigize.com/insights/sensortower-vs-appsflyer/#most-growth-teams-end-up-running-both) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Two Different Categories: Market Intelligence vs. Attribution These two get compared constantly, and they do not actually compete. One tells you what the market is doing. The other tells you what your own campaigns delivered. Sensor Tower is an app market intelligence and app store optimization (ASO) platform: download and revenue estimates, keyword rankings, and competitor ad spend and creatives. AppsFlyer is a [Mobile Measurement Partner (MMP)](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) specializing in ad attribution, campaign analytics, deep linking, and fraud prevention. If you are trying to pick one, the first question is which of those two sentences describes the problem in front of you. The market intelligence side consolidated in March 2024, when [Sensor Tower acquired data.ai](https://sensortower.com/blog/data-ai-joins-sensor-tower) (formerly App Annie) and folded its main rival’s datasets into the platform. Below we compare their features, pricing, reviews and pros/cons from the perspective of a small-to-midsize (SMB) marketing agency. ## 1\. Feature Comparison | Feature/Capability | Sensor Tower | AppsFlyer | | --- | --- | --- | | Core Focus | App store market intelligence & ASO | Mobile ad attribution & analytics | | App Attribution | No built-in attribution | Yes - multi-touch attribution | | App Analytics (Performance) | App Store / Google Play data | Campaign & user analytics | | ASO & Store Optimization | Yes | No | | Competitive Intelligence | Yes | Limited | | Advertising Intelligence | Yes | Indirect | | Deep Linking & Routing | No | Yes | | Fraud Prevention | None | Yes | | Integrations | API & Data Feeds | Extensive Ad Network & Tech Integrations | | Platform/Billing | Enterprise SaaS (custom quote) | SaaS with free, pay-as-you-go and enterprise tiers | ## 2\. Pricing (checked September 5, 2026) - **Sensor Tower:** Its [current pricing route](https://sensortower.com/pricing) requires a sales conversation for a scoped quote. Compare modules, markets, history and export access against the decision you need the data to support. Reviews about a large contract do not establish a universal minimum price or prove that no limited free account exists. - **AppsFlyer:** [AppsFlyer publishes](https://www.appsflyer.com/pricing/) a free **Zero** plan for owned-media measurement and a pay-as-you-go **Growth** plan for paid campaigns. Both list a Welcome Package with 12K free conversions in the first year, core marketing analytics and 30 days of select premium add-ons. Following that package, Growth conversions cost $0.07 each. **Enterprise** is custom-priced. Confirm which measurement features and add-ons your plan includes; the entry conversion rate is not a price for every capability. > _You might be interested to know more about Sensor Tower:_ [Sensor Tower: Features, Pricing, and Use Cases](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) ## 3\. User Reviews & Ratings **G2 Ratings:** As of 2026, Sensor Tower scores about [4.3/5 on G2](https://www.g2.com/products/sensor-tower/reviews) (140+ reviews), while AppsFlyer sits around [4.5/5](https://www.g2.com/products/appsflyer/reviews) (680+ reviews). Both have many highly satisfied users among marketing professionals, but comments reveal different emphasis. We summarize SMB/agency-oriented feedback from G2 and Capterra: ### Sensor Tower Reviews - **Sensor Tower:** Reviewers (often ASO or marketing managers) praise its competitive intelligence and ASO features. Small-business reviewers say it’s “a game-changer” for mobile marketing strategy. Users highlight that Sensor Tower makes it easy to _“deep dive”_ into competitors’ apps and creative ads. For example, one SMB growth manager notes Sensor Tower lets them “analyze a game or my competitor to improve our statistics”. Another says the platform’s **panel and interface are “very easy to use”**, letting him quickly access graphs and dashboards for analysis. - **Drawbacks:** Cost and complexity. Multiple users warn that Sensor Tower’s pricing puts it out of reach for small agencies. One reviewer bluntly says “this tool is not for small teams… only big enterprises can afford it”. Others note a learning curve: the ASO features and ad dashboards can be complex, and the UI (while powerful) can feel cluttered. A G2 user remarked the interface was not his favorite and could be more user-friendly. Data accuracy is sometimes questioned (“I always doubt the data”) especially for specific ad networks or older history. Sensor Tower reviewers love the depth of market insights, but many SMB users say it’s overkill and expensive for smaller clients. ### AppsFlyer Reviews - **AppsFlyer:** Reviews highlight its core strength in attribution and anti-fraud. SMB marketers praise AppsFlyer for “reliable, real-time attribution across all our marketing channels”, giving a “clear, unified view of performance” for making data-driven decisions. Its dashboard and data granularity are cited as highly beneficial, with reviewers drilling into cohorts, lifetime value (LTV), and campaign detail. Support for all major ad networks and easy API access also get positive notes. Many users appreciate the built-in fraud detection (Protect360); one notes AppsFlyer’s fraud metrics as “great and accurate” for pausing bad affiliates. The interface is generally considered clean and feature-rich, though new users may need time to master it. Capterra reviewers describe AppsFlyer as “intuitive and comprehensive” and easy to set up. - **Drawbacks:** Price and occasional quirks. SMB reviewers frequently say AppsFlyer is expensive. One G2 reviewer (SMB) says “costs are not very competitive…but the quality still makes it worth it”. Another notes that some clients have switched away “because of the price”. The platform’s wealth of features means there is a learning curve and configuration effort for agencies. A few users mention data discrepancies (e.g. small mismatches with other tools) requiring manual checks, and some desire more advanced in-platform reporting (e.g. custom dashboards beyond what’s available). Notably, a few very negative reviews on G2/Trustpilot claim billing and attribution issues; while these seem more extreme, they underscore that support responsiveness can vary and complex integrations can sometimes stumble (e.g. one Trustpilot review complained about lost Apple Ads attributions and billing disputes). Still, most SMB agencies find AppsFlyer’s accuracy and comprehensive partner network invaluable despite the cost. > _You might be interested:_ [Integrating AppsFlyer for Campaign Optimization](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/) ## 4\. Pros & Cons ### Sensor Tower Pros and Cons - **Pros:** **Extensive App Store Data:** Downloads, revenue, engagement, keyword rankings, reviews - all markets, countries and categories, now including the historical dataset from data.ai (formerly App Annie), acquired in March 2024. - **ASO Tools:** Keyword tracker, store listing optimization recommendations, and [Apple Ads](https://searchengineland.com/apple-search-ads-apple-ads-454356) (renamed from Apple Search Ads in April 2025) impact analysis. - **Competitive & Ad Intelligence:** View any app’s historical performance, identify top competitors, see which ad networks and creatives they use (spend estimates, creatives, share-of-voice). - **User-Friendly Dashboard:** Many users note the interface is “easy to use” and dashboards can be customized and saved. - **Lead Generation & Market Research:** Helps agencies find potential app partners or M&A targets via its data and filters. - **High Cost:** Sensor Tower requires enterprise-level budgets. Multiple reviews warn it’s “very expensive” and aimed at large publishers. Not ideal for most SMB clients. - **Steep Learning Curve:** The depth of data can be overwhelming. Some users find certain features (like creative analytics) confusing or limited (e.g. “Creative Intelligence dashboard is complex”). - **No Attribution or Anti-Fraud:** Lacks any native ad attribution or fraud prevention; it cannot track your own campaigns’ ROI or block invalid installs. - **Data Limitations:** A few users report occasional inaccuracies (e.g. missing creative data, or limited historic depth) and limited regional coverage (e.g. fewer Asia Pacific (APAC) markets). ### AppsFlyer Pros and Cons - **Pros:** **Accurate Attribution:** Multi-touch attribution with SKAdNetwork and AdAttributionKit support, giving agencies precise install/ROI data across channels. Especially powerful for agencies running paid campaigns. - **Rich Analytics & Dashboards:** Real-time data on installs, events, revenue by source; customizable reports and cohorts. Clean UI (users call it intuitive) and broad analytics (cohort LTV, retargeting results, deep linking metrics). - **Deep Linking:** Strong support for deferred/one-link deep links, so an install or a re-engagement click drops the user on the right screen instead of the home tab, whether it came from web or from an ad. - **Fraud Protection:** Built-in Protect360 fraud analytics helps agencies identify and block suspicious activity. - **Integrations:** A vast ecosystem of [integrated partners](https://www.appsflyer.com/solutions/partners/) means virtually all ad networks, demand-side platforms (DSPs), analytics tools and business intelligence (BI) tools are natively supported. Single-click integrations simplify campaign setup. - **Flexible Plans:** Free and pay-as-you-go plans let small apps start with low spend and add features (the first 12K conversions are free in year one). Good API and webhooks allow agencies to pipe data into their own dashboards. - **Pricing:** Even with a [free tier](https://www.appsflyer.com/pricing/), costs can escalate once campaigns grow. Several reviews note “AppsFlyer can be expensive” for SMBs. Custom enterprise pricing can be a barrier. - **Complex Setup:** Initial integration for all apps and events can require technical work. Non-technical users may need help to configure the software development kit (SDK) and event tracking properly. - **Data Discrepancies:** Some users observe small mismatches between AppsFlyer and other analytics tools, requiring manual reconciliation. One review reported a shocking example of erroneous installs (though this seems unusual). - **Support Issues:** While many praise their account managers, others have complained about slow or unhelpful support in urgent situations. (Reviewers on G2/Capterra have mixed feedback on support responsiveness.) - **Learning Curve for Advanced Features:** Mastering features like Custom Dashboards or advanced attribution settings may take time. Some desire more in-app reporting flexibility. ## FAQ ### Is Sensor Tower an MMP? No. Sensor Tower estimates market-level downloads, revenue, and advertising activity across the app stores. It does not attribute your installs or measure your campaigns; that is the job of an MMP like AppsFlyer, Adjust, or Branch. ### Can Sensor Tower replace AppsFlyer, or vice versa? No, because they answer different questions. Sensor Tower tells you what the market and your competitors are doing; AppsFlyer tells you what your own ad spend actually delivered. Serious user acquisition (UA) teams typically run one of each. ### What happened to data.ai and App Annie? App Annie rebranded to data.ai in 2022, and [Sensor Tower acquired data.ai in March 2024](https://techcrunch.com/2024/03/18/app-analytics-firm-sensor-tower-acquires-rival-data-ai/). Its market intelligence products and historical datasets now live inside Sensor Tower’s platform. ### How much does AppsFlyer cost in 2026? The Zero plan is free for owned-media measurement, Growth is pay-as-you-go at $0.07 per conversion after a first-year package of 12K free conversions, and Enterprise is custom quoted. Check [AppsFlyer’s pricing page](https://www.appsflyer.com/pricing/) for current details. ## Most Growth Teams End Up Running Both For an SMB-focused agency, the choice depends on what you are trying to answer this quarter. Sensor Tower excels in market/competitive insights and ASO, ideal for agencies that want to research app markets, optimize store presence, and strategize creative/ad spend based on competitors. However, its cost and the absence of any conversion tracking mean it cannot be your attribution layer; that is not what it is built for. AppsFlyer, by contrast, is purpose-built to measure and optimize marketing campaigns (especially paid UA). It gives agencies precise ROI data and fraud defenses, but at the price of a steeper onboarding and potentially higher spend. Many app store optimization agencies may end up using both: Sensor Tower for market/ASO research and AppsFlyer for campaign tracking. This is where partnering with the right [mobile app marketing agency](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/) makes all the difference. An agency that has run both platforms knows which questions each one answers well, and that is what keeps an SMB from paying enterprise money for a research tool it will open twice a quarter. For mobile app developers and brands looking to grow in Canada, [Strataigize Marketing](https://www.strataigize.com/) is an ASO partner. We run both platforms in client work weekly, which is the cheap way to get their value: you rent the licences and the judgment together, and drop both when the decision is made. [A growth audit](https://www.strataigize.com/audit/) is the place to start that conversation. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Top 7 RevenueCat Alternatives for SaaS & App MonetizationCompare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits.](https://www.strataigize.com/insights/revenuecat-alternatives/)[Why We Test Emerging Channels Before They're ObviousThe early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.](https://www.strataigize.com/insights/why-we-test-emerging-channels/)[Adjust vs AppsFlyer 2026: Pricing and Which MMP WinsAdjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams.](https://www.strataigize.com/insights/adjust-vs-appsflyer/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/should-your-business-be-agent-callable/ Description: A customer's AI assistant can change a record if you let it start that job. Write the no-list this week, before anyone connects anything. Published: 2026-08-28T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-should-your-business-be-agent-callable-v3.webp) # Should your business be agent-callable, or is it a risk? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 28, 2026 · 7 min read A customer can talk an AI assistant into a refund you never approved, if you made the refund job agent-callable: a job your systems will run when that assistant asks. The common wiring, Model Context Protocol (MCP), delivers the login. It does not decide what the login may do. Monday: write the three jobs that stay off-limits (payments and refunds, deletions, bulk export of personal data). Then find any job already connected that does not belong on that list. We allow status, availability, account-scoped documents, and search over what is already public. Drafts go to a human. In this article 1. [Wrong answers are cheap. Wrong actions are not.](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#wrong-answers-are-cheap-wrong-actions-are-not) 2. [The login arrives. You decide what it may do.](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#the-login-arrives-you-decide-what-it-may-do) 3. [Allow four jobs, refuse three, confirm one](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#allow-four-jobs-refuse-three-confirm-one) 4. [Give each job its own key](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#give-each-job-its-own-key) 5. [The boring loop costs more than the clever attack](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#the-boring-loop-costs-more-than-the-clever-attack) 6. [What ours looks like, so you can check it](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#what-ours-looks-like-so-you-can-check-it) 7. [Write the refusal list first](https://www.strataigize.com/insights/should-your-business-be-agent-callable/#write-the-refusal-list-first) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. A credit can appear in your ledger that no employee issued and no attacker forced. A customer talked to an AI assistant, the ChatGPT, Claude, or Gemini window that customer already uses. The assistant called a job you made agent-callable: a job your systems will run when that assistant asks. It decided a refund was the helpful next step, presented a valid login, and your system accepted the call, exactly as it was built to do. Monday: write the three jobs that an assistant will never be allowed to start. Payments and refunds. Destructive edits and deletions. Bulk export of anything personal. Then hunt for a job already connected that does not belong on that list. You do not start by wiring a server. ![A login is not permission: the assistant decides to call a job, a login arrives, you check what that login may do, then you allow a read or you refuse, and any write waits for a person](https://www.strataigize.com/blog/real/should-your-business-be-agent-callable-diagram-1.svg) _A login is not permission._ ## Wrong answers are cheap. Wrong actions are not. The failure people brace for is a bad answer. A wrong price quoted by a chatbot costs you a correction email. The failure that actually hurts is a state change: a refund issued, a record deleted, a customer list exported, a booking overwritten. Chargeback fees arrive weeks later. A personal-data export that leaves your perimeter becomes a notification decision. If your logs cannot answer “who did this” in one query, that week becomes two. Write jobs ship because the demo is better with them. A read-only connection is an unimpressive Loom. A connection that books the appointment gets the budget. Callable markets voice software that answers a business phone [24/7](https://callableio.com/), booking appointments and taking reservations, because booking is what closes the sale on the software. That incentive is why the risky surface gets built first. ## The login arrives. You decide what it may do. The common wiring is the [Model Context Protocol](https://modelcontextprotocol.io/specification/2025-06-18) (MCP), published 18 June 2025: a spec that lets an assistant call a job on your systems. It says a person must consent before a job runs, and then says the spec itself does not enforce that. The enforcement is yours, and so is the invoice. [The jobs page](https://modelcontextprotocol.io/specification/2025-06-18/server/tools) tells implementers to check inputs, limit who can call what, cap retry storms, and treat answers from the assistant as untrusted. None of that arrives with the MCP connection. Each item is work your team builds. [The sign-in section](https://modelcontextprotocol.io/specification/2025-06-18/basic/authorization) of the same MCP revision builds on ordinary login plumbing so a credential can arrive over HTTP and be rejected when it is missing or too weak. Which jobs that login should be allowed to start lives outside the spec, outside your login provider, and outside the kit you installed. It is a judgment your business makes once and then has to defend. The [security notes](https://modelcontextprotocol.io/specification/2025-06-18/basic/security_best_practices) exist because implementers keep assuming the wire format is doing the security work. A login bound to the wrong audience, a guessable session, a static client ID: those are the usual ways a working demo becomes an incident. Read the notes. Do not treat the MCP version as a controls program. Something changed in December 2025 that made this urgent. Google began [rolling out hosted MCP connections](https://techcrunch.com/2025/12/10/google-is-going-all-in-on-mcp-servers-agent-ready-by-design) starting with Maps and BigQuery, under the phrase “agent-ready by design.” Cloudflare shipped [a one-line way to expose a method](https://developers.cloudflare.com/agents/runtime/lifecycle/callable-methods) over a remote call. When the platforms make exposure a one-line default, the scoping decision stops being a design phase. It becomes something a developer does mid-sprint without telling anyone. ## Allow four jobs, refuse three, confirm one Here is the split we argue for, and the reasoning matters more than the list. Allowed, read-only: | Job | Worst realistic outcome | Why it stays allowed | | --- | --- | --- | | Status lookup on a record the caller already identifies | A stale status is read aloud | No state changes, caller must already hold the identifier | | Availability and current pricing | A quoted price is out of date | The price is public anyway, and price transparency is what gets a business cited | | Document retrieval scoped to one account | The wrong document in the right account | Scope is enforced server-side, never by the assistant’s argument | | Search over published material | An irrelevant result | The corpus is already on the open web | Refused outright: payments and refunds, destructive edits and deletions, bulk export of anything personal. We will not build those as agent-callable jobs, on any budget. The worst outcome of those jobs is a wrong action. Prompt hardening does not move a job across that line. One middle tier: draft creation. An assistant may propose a booking, a ticket, or an order. A human confirms it. MCP has a confirm step built in ([ask the person mid-job](https://modelcontextprotocol.io/specification/2025-06-18/client/elicitation) and [let that person edit the reply](https://modelcontextprotocol.io/specification/2025-06-18/client/sampling)). Most implementations skip that step. Allow jobs whose worst outcome is a wrong answer. Refuse jobs whose worst outcome is a wrong action. No server build follows here. The code is the part your team can already write. If you are pricing the work, [what AI agents actually cost](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) and [build versus buy](https://www.strataigize.com/insights/build-vs-buy-ai-agents/) are more useful than another tutorial. ## Give each job its own key Four defaults follow from treating the caller as a machine. One login per job, not one per integration. A credential that reads invoices should not reach ticketing. Bind the login to the account. The assistant is only the courier. Couriers get swapped, deprecated, and acquired. Rate limits sized for something that never gets bored. A human gives up after three tries. An assistant retries until it runs out of tokens, the billed units a model spends on a prompt. Put idempotency keys on anything that writes, so the second identical call lands as a no-op. Give every job credential an expiry date, so revocation stays routine maintenance. And log the job name, the arguments, the caller identity, and the resulting state change, in one place. That is the artifact that decides whether a bad week is a bad afternoon. If procurement is going to ask about this, [an agent pilot that survives procurement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) covers what procurement reads. ## The boring loop costs more than the clever attack Everyone plans for the adversarial prompt. The duller failure costs more. Say a job takes one ambiguous parameter. An assistant calls it. The reply looks incomplete, so it guesses a slightly different value and calls again. Nothing leaks. No credential is abused. The queue fills with near-identical records, and the damage is volume and reconciliation. The mechanism is documented. A [study of production servers that expose jobs to assistants](https://arxiv.org/pdf/2606.30317) puts it directly: the models pick jobs from the plain-language descriptions alone, skipping documentation and schemas. A job an engineer finds obvious can be ambiguous to the caller. So the default is a per-caller quota and an argument schema that refuses ambiguous values outright. A parameter with three plausible readings is a bug. We also refuse to report “assistant-resolved actions” as a success metric. It counts calls that happened, not decisions that were correct, and it is the number most likely to make a dangerous surface look like a win in a board deck. ## What ours looks like, so you can check it Our own site is agent-callable, and the surface is small on purpose. `mcp.strataigize.com` answers the assistant protocol’s `tools/list` with eight jobs: seven public reads (who we are, our services, case studies, free tools, a content search, how to engage, a page fetch) and one authenticated action, requesting a growth consultation on behalf of a named person, under a single scope called `audit:request`. Nothing on that server can move money, export a list or change a record. The protected-resource document names the authorization server, and a plain-text `auth.md` explains all of it; both sit where an assistant looks first. We fetched the server, its tool list, that document and `auth.md` on 13 September 2026 to write this paragraph, and you can fetch them too. The honest companion number: in the seven days to 6 September 2026, our logs showed no external assistant client had called it. Building the surface and the market using it are different events, and only the second one counts as adoption. ## Write the refusal list first Most teams size this as an integration project: scope it like a connector, hand it to whoever owns the API, ship it in a sprint. Sized that way, the permissions decision still gets made. It gets made by default, by whoever wrote the job description, and nobody signs the list. Size it instead by what you would defend in writing after the worst call your logs allow. Start from the refusal list. Write down the three jobs that will never be started by an assistant before the four that will, and make that list a document your CTO and your counsel both sign, dated, alongside the 18 June 2025 MCP revision you built against. For most businesses the answer is a small read-only surface, a draft tier that a person confirms, and payments and bulk export that an assistant can never start. That version makes a worse demo and a safer long weekend. Write the refusal list first. Then go find the job already connected that does not belong on the list. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [What an AI Evaluation Actually MeasuresBenchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead.](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[Agent-led growth: get chosen before the first callYour buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist.](https://www.strataigize.com/insights/agent-led-growth/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/ Description: Our 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best. Published: 2024-04-15T00:00:00.000Z Modified: 2026-09-12T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-singular-comprehensive-review-of-features-pricing-and-use-cases.webp) # Singular: Features, Pricing, and Use Cases By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 15, 2024 · Updated September 12, 2026 · 5 min read Singular is a mobile measurement partner (MMP) that combines attribution, cost aggregation, and marketing analytics in one platform. As of 2026 it offers a free plan covering up to 15,000 paid conversions, a Growth plan priced per conversion, and quote-based enterprise plans, which makes it a strong fit for teams that want unified ROI reporting without stitching data together themselves. Strataigize verdict on Singular **4** / 5 **Best for:** Performance teams that want spend, attribution and ROI in one report, and studios measuring desktop, console and CTV campaigns alongside mobile user acquisition. **Not for:** Teams that already have a warehouse and an analyst stitching cost data together, or anyone who needs cross-device attribution and 365-day cohorts without a quote-based contract. Pros - The free plan covers up to 15,000 paid conversions with attribution, SKAdNetwork, cost aggregation, fraud prevention and reporting APIs included - Pricing is published, which is still rare among MMPs: Growth starts at $0.05 per tracked conversion, or you can pay by ad spend - Cost aggregation across networks puts spend, attribution and ROI in one report instead of three - Attribution now extends to desktop, console and CTV, so cross-platform studios get one measurement layer Cons - Cross-device attribution, 365-day cohorts, SSO and the SLA sit in the quote-based Enterprise tier - Automated ETL data exports are a paid add-on rather than part of Growth - Per-conversion or per-spend pricing means the bill rises with your volume, so model it before you leave the free tier In this article 1. [What Is Singular?](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#what-is-singular) 2. [Key Features of Singular](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#key-features-of-singular) 3. [Pricing](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#pricing) 4. [Use Cases](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#use-cases) 5. [FAQ](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#faq) 6. [Start on the Free Plan, Then Decide](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#start-on-the-free-plan-then-decide) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## What Is Singular? Singular came at attribution from the analytics side, and it shows in what the product is good at. A mobile measurement partner (MMP) is the tool that tells you which ad drove which install, and Singular is one of the established ones, alongside AppsFlyer and Adjust. Where competitors started with attribution and added reporting later, Singular built around [cost aggregation and unified ROI analytics](https://www.singular.net/marketing-analytics/) from day one. As of 2026 the product lineup spans mobile, web, desktop and console, and connected TV (CTV) attribution, plus fraud prevention, marketing data pipelines (ETL), audience management, and a growing AI layer ([Singular AI](https://www.singular.net/ai-marketing-platform/)). If you are new to the category, start with our explainer on [what an MMP is](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/). ## Key Features of Singular ### Mobile Attribution Key features include: - **Last-Touch and Assist Attribution:** Tracks touchpoints across the customer journey, with assist reporting that shows which channels contribute beyond the last click. - **SKAdNetwork and AdAttributionKit Support:** SKAdNetwork is Apple’s privacy-preserving ad measurement system, and AdAttributionKit is the framework replacing it. Singular runs [both in parallel](https://www.singular.net/blog/adattributionkit-the-new-skadnetwork/), which matters while Apple moves iOS attribution from one to the other. - **Cross-Device Attribution:** Connects user actions across devices and platforms for a unified customer journey view (available on the Enterprise plan). Together they show you which channel earned the install, and how much the channels before it contributed to the decision. ### Marketing Analytics Singular’s analytics suite pulls data from every marketing channel into one platform, so performance is compared in one place instead of five exports. Highlights include: - **Customizable Dashboards:** Track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC) in a format tailored to your needs. - **Data Connectors:** Pull spend and performance data from multiple ad networks and platforms into one reporting layer, without manual exports. - **Deep Analysis:** Granular, real-time analytics on campaign performance. With everything in one place, the argument in the weekly meeting moves from whose numbers are right to what to do about them. ### Fraud Prevention To safeguard marketing budgets, Singular offers a fraud prevention suite that: - **Detects and Blocks Fraud:** Applies layered detection methods to identify and eliminate fraudulent activity before it impacts reports. Notably, fraud prevention is included in every plan, even the free tier. - **Protects Data Integrity:** Ensures all metrics and reports are accurate by filtering out invalid interactions. See how we scaled [Kleo app to 127% increase in download rate](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/). ### Creative Analytics Singular’s creative analytics, productized as [Creative IQ](https://www.singular.net/creative-iq/), provide detailed insights into the performance of ad creatives across campaigns. Benefits include: - **Performance Insights:** Identify which creatives drive the most engagement, installs, and conversions. - **Optimization Opportunities:** Refine ad content based on data-driven insights to improve results. ### Cost Aggregation and ROI Reporting One of Singular’s standout features is that it combines attribution data with cost aggregation. Key capabilities include: - **Granular Insights:** Analyze ROI at the source, campaign, creative, and keyword levels. - **Holistic Performance View:** Gain a complete picture of marketing performance by unifying cost data with attribution metrics. - **Incremental Improvements:** Make informed decisions to continuously improve marketing performance. ## Pricing Singular publishes its pricing model openly, which is still rare among MMPs. As of August 2026, the [official pricing page](https://www.singular.net/pricing/) lists three tiers: - **Free Plan:** $0 for up to 15,000 paid conversions, no credit card required. It includes mobile attribution, SKAdNetwork attribution, cost aggregation, fraud prevention, deep linking, creative reporting, and reporting APIs, which is unusually generous for this category. - **Growth Plan:** Starts at $0.05 per tracked conversion (as of 2026) and adds technical support and one-on-one solutions-engineer onboarding. Automated ETL data exports are available as an add-on. - **Enterprise Plan:** Quote-based. Adds cross-device attribution, 365-day cohorts, audience management, single sign-on (SSO), an enterprise service level agreement (SLA), and a dedicated customer success manager. You can pay by ad spend or by conversions, whichever fits your app’s economics. Exact enterprise numbers are quote-based, so confirm current terms on the vendor pricing page before budgeting. ![Singular's pricing page](https://www.strataigize.com/blog/real/singular-pricing.webp) ## Use Cases ### Enterprise Marketing Teams Use Singular’s cross-channel attribution and analytics to run large-scale campaigns against one ROI number that every team agrees on. ### App Developers Track user acquisition and engagement across platforms, and use the attribution to decide where the budget goes. ### Performance Marketers Use the fraud prevention tools and the granular cost reporting to find wasted spend early and cut it before the month closes. ### Cross-Platform Game Studios Measure desktop, console, and CTV campaigns alongside mobile user acquisition (UA) in one report, using the attribution products Singular added beyond its core mobile and web solutions. ## FAQ ### Does Singular have a free plan? Yes. As of August 2026, the free tier covers up to 15,000 paid conversions and includes attribution, cost aggregation, fraud prevention, and SKAdNetwork support, with no credit card required. See [Singular’s pricing page](https://www.singular.net/pricing/) for current terms. ### How much does Singular cost after the free tier? The Growth plan starts at $0.05 per tracked conversion as of 2026, and Enterprise pricing is quote-based. Singular lets you pay by conversions or by ad spend, and it does not gate fraud prevention or reporting APIs behind add-ons. ### Does Singular support Apple’s AdAttributionKit? Yes. Singular supports AdAttributionKit alongside SKAdNetwork, so iOS campaigns keep reporting cleanly while Apple transitions between the two frameworks. ### How does Singular compare to Adjust and AppsFlyer? All three are established MMPs. Singular differentiates on cost aggregation and unified ROI analytics, while Adjust (owned by AppLovin) leans on automation and its Datascape analytics suite. For the other side of the comparison, see our guide to [integrating Adjust for campaign optimization](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/). ## Start on the Free Plan, Then Decide The cheapest way to judge Singular is to run it. The free tier carries 15,000 paid conversions with attribution, cost aggregation, fraud prevention, and reporting APIs included, which is enough volume to see whether the numbers it returns line up with what your ad accounts already tell you. If they do not reconcile, you have learned something worth knowing before you sign anything. What you are buying at the paid tiers is the cost side: spend, attribution, and ROI in one report instead of three. That is worth real money to a team stitching those together by hand every Monday morning. It is worth less if you already have a warehouse and an analyst who enjoys the work. If you want a team that works in MMP data every day, our [paid advertising services](https://www.strataigize.com/services/paid-advertising/) cover attribution setup, audits, and ongoing optimization. Reach out for a quote. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The Best ASO Tools to Grow Your AppThe right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.](https://www.strataigize.com/insights/best-aso-tools/)[SensorTower vs. AppsFlyer: A Complete ComparisonSensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both.](https://www.strataigize.com/insights/sensortower-vs-appsflyer/)[Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/splitmetrics-vs-storemaven/ Description: Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks. Published: 2025-07-19T00:00:00.000Z Modified: 2026-09-14T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-splitmetrics-vs-storemaven.webp) # SplitMetrics vs Storemaven: What Buyers Can Verify in 2026 By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published July 19, 2025 · Updated September 14, 2026 · 5 min read SplitMetrics Optimize has a current public offer for app-store creative testing, with pricing by quote. Zynga acquired Storemaven in September 2022, but the acquisition announcement and remaining review profiles do not establish a current standalone Storemaven offer. For a purchase today, compare SplitMetrics with Apple's Product Page Optimization and Google Play's store listing experiments, using the testing job and traffic source to choose. In this article 1. [Start with the product you can verify today](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#start-with-the-product-you-can-verify-today) 2. [Choose by the test, not the old comparison table](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#choose-by-the-test-not-the-old-comparison-table) 3. [Pricing and the full cost of an experiment](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#pricing-and-the-full-cost-of-an-experiment) 4. [The native alternatives](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#the-native-alternatives) 5. [What to ask before choosing](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#what-to-ask-before-choosing) 6. [FAQ](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/#faq) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Start with the product you can verify today [Zynga completed its acquisition of Storemaven on September 12, 2022](https://www.zynga.com/blog/zynga-completes-acquisition-of-mobile-growth-platform-storemaven/). Its announcement describes combining Storemaven’s mobile growth and app store optimization technology with Zynga’s portfolio and Chartboost. It does not publish a current standalone subscription offer for outside customers. A [G2 profile for mavens, formerly Storemaven](https://www.g2.com/sellers/mavens-formerly-storemaven), remains accessible. That is evidence of a historical product and company profile, not proof that a buyer can purchase the same service today. No current public Storemaven offer could be verified in this review. An inaccessible LinkedIn page also cannot establish whether a business or product has closed. [SplitMetrics Optimize](https://splitmetrics.com/optimize/) has a current product and [pricing page](https://splitmetrics.com/optimize/pricing/), checked September 5, 2026. That makes it a verifiable option for a new testing brief. It does not make it the automatic winner for every app: the store-native tools may cover the experiment you need without another software subscription. We pulled both vendor pages again on September 14, 2026, and the Storemaven side now needs a warning rather than a footnote. The domain still resolves, and its logo and navigation still read “Storemaven | App Store A/B Testing for iOS & Google Play”, but the page served under that branding is a cryptocurrency casino guide headed “Best Crypto Casinos 2025”. None of the original app store testing content is there. Treat a search result or an old bookmark pointing at that domain as repurposed, cite the Zynga announcement instead, and do not enter contact or payment details on it. The SplitMetrics side held up on the same date. Its Optimize page serves a live product headed “A/B testing for your next app release”, and the primary call to action is “Book a demo” with no rate card on the page, so budget for a quoted figure rather than a published tier. ## Choose by the test, not the old comparison table | Testing job | Option to evaluate | What to check | | --- | --- | --- | | Validate store creatives before launch | SplitMetrics Optimize | Emulated store experience, traffic source, test volume and cost | | Test an existing iOS product page with store traffic | Apple’s Product Page Optimization | Eligible assets, setup requirements and sufficient traffic | | Test an Android store listing with store traffic | Google Play store listing experiments | Listing eligibility, localized variants and experiment settings | | Continue a historical Storemaven workflow | Verify the actual current provider and contract | Do not treat old reviews or price tables as a current offer | SplitMetrics tests use emulated store experiences. Native tests use traffic inside the relevant store. Those answer related but different questions: people sent to a test page may behave differently from people who find an app organically. Compare the audience, traffic cost and outcome measured before treating a winning creative as a universal result. ![SplitMetrics Optimize, the store-page A/B testing product](https://www.strataigize.com/blog/real/splitmetrics-optimize.webp) ## Pricing and the full cost of an experiment [SplitMetrics Optimize’s pricing page](https://splitmetrics.com/optimize/pricing/) asks buyers to book a demo for a tailored plan. It does not substantiate the $13,600 to $33,000 annual tiers previously used in this article as current budget guidance. Those historical figures have been removed. For a comparable quote, specify the apps and platforms, expected number of tests, countries and languages, who supplies the creatives, who buys the test traffic, and whether setup and analysis are managed services. Ask which costs sit outside the software fee. A low subscription price can be a poor comparison if another proposal includes creative production or traffic. We have no verified current public price for a standalone Storemaven product. A software directory’s historical price or a review score cannot fill that gap. ## The native alternatives [Apple’s Product Page Optimization](https://developer.apple.com/app-store/product-page-optimization/) lets developers test alternative icons, screenshots and app previews through App Store Connect. It is the first option to inspect when the question concerns an existing iOS product page. [Google Play’s store listing experiments](https://support.google.com/googleplay/android-developer/answer/12053285) provide native testing for Android listings. Check the supported listing and asset types before copying an iOS test plan into Play Console. Neither native feature requires a separate ASO-tool subscription. That does not make the whole experiment free: creative work, developer-program requirements and the traffic needed for a useful result still matter. An out-of-store platform may be worth buying when pre-launch validation, a controlled traffic source or a managed testing workflow is the actual requirement. ## What to ask before choosing - What decision will this test change, and what result would change your mind? - Are you measuring an install, a click to the store, or another proxy? - Where does the traffic come from, and does it resemble the audience you plan to acquire? - How will the experiment account for uncertainty and avoid stopping on an early fluctuation? - Who implements the winning asset, and how will you check its performance after release? Those answers are more useful than a historical rating contest. Storemaven’s old reviews describe the experience reviewers had at that time; they do not explain Zynga’s acquisition motive or establish a current purchase option. ## FAQ ### Is Storemaven still available in 2026? No current standalone public offer could be verified. Zynga’s acquisition is confirmed, but that announcement alone does not prove a particular shutdown date or present-day contract availability. Ask for current product documentation and contract terms before treating an old listing as buyable. ### What is the best Storemaven alternative? For pre-launch and out-of-store creative tests, evaluate SplitMetrics Optimize. For tests on live store traffic, start with Apple’s Product Page Optimization and Google Play’s store listing experiments. The best fit depends on the experiment and its traffic source. ### How much does SplitMetrics Optimize cost? The current [official pricing page](https://splitmetrics.com/optimize/pricing/) requires a quote. Compare the complete test cost, including software, traffic, creative production and analysis, rather than budgeting from an old published tier. If the work is designing and running the tests, the [app store optimization service](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) covers that scope. The [free ASO audit](https://www.strataigize.com/tools/aso-audit/) can help identify listing issues before you decide which ones need an experiment. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [The Best ASO Tools to Grow Your AppThe right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.](https://www.strataigize.com/insights/best-aso-tools/)[SensorTower vs. AppsFlyer: A Complete ComparisonSensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both.](https://www.strataigize.com/insights/sensortower-vs-appsflyer/)[Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/ Description: What an app marketing agency costs, which option fits at your spend, and when a retainer, an ASO shop or an in-house hire is the wrong call. Published: 2025-01-28T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-the-best-mobile-app-marketing-agencies-in-north-america-for-2026.webp) # App Marketing Agency Options, Costs and Where Each Fails By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 28, 2025 · Updated September 13, 2026 · 7 min read An app marketing retainer starts near $6,000 a month, and only one of the five best-known North American shops will tell you that kind of number at all. That is not the worst thing about a ranked shortlist. The worst thing is that no ranking tells you which of three things is leaking on your app: the store listing, the paid buying, or the paywall with the retention behind it. Pick the wrong one and you find out six cohorts later. In this article 1. [Three scopes, and which one is leaking](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#three-scopes-and-which-one-is-leaking) 2. [Six ways to buy it, and the one published price left](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#six-ways-to-buy-it-and-the-one-published-price-left) 3. [Small paid accounts hand most decisions to the platform](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#small-paid-accounts-hand-most-decisions-to-the-platform) 4. [The network will run your account for free](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#the-network-will-run-your-account-for-free) 5. [Paid buying pushes volume into whatever your paywall already converts](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#paid-buying-pushes-volume-into-whatever-your-paywall-already-converts) 6. [Where we are the wrong app marketing agency](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#where-we-are-the-wrong-app-marketing-agency) 7. [Fee structure and timing, since nobody publishes either](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/#fee-structure-and-timing-since-nobody-publishes-either) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. A short list of published prices is not enough to choose an app marketing agency. [Bamboo](https://www.growwithbamboo.com/) published $6,000 a month when we checked on August 3, 2026. It has since repositioned again, to an advisory board of operators from Stripe, Uber and Notion, and it now publishes no figure at all. Moburst, [Gummicube](https://www.gummicube.com/) and [M+C Saatchi Performance](https://www.mcsaatchiperformance.com/) publish nothing either. Rechecked September 13, 2026: we are the only firm in this comparison you can price without booking a call. We publish a band, engagements from about $6,000 a month, and the app accounts we do our best work with are spending nearer $25,000 a month on media. Those are our own figures, from our own book. Three scopes decide the fit: app store optimization (ASO) covers the store listing, user acquisition (UA) covers paid buying, and in-app purchase (IAP) monetization covers the paywall and revenue after install. Bamboo used to be the default answer for consumer apps. It scaled paid social for Uber, DoorDash, Lyft, Stripe, Dropbox, Coursera and Headspace, and the client list is still on the site. The people are the same operators. What they sell now is judgment for a team that already runs the accounts, so a founder who briefs them expecting an agency is buying something else entirely, at a price they will have to ask for. ## Three scopes, and which one is leaking Every name on a top-ten list sells some combination of those three scopes. A ranked list cannot tell you which one is leaking on your app, and it cannot tell you what fixing it costs. Reputation is real and it answers a different question. Moburst has published cases like over 90% growth in organic downloads in under a year for Reddit and 27% organic download growth in 90 days across Discovery’s portfolio of branded apps, not the Discovery+ streaming product ([Moburst](https://www.moburst.com/)), and it was [founded in 2013](https://www.moburst.com/our-story/). That record says nothing about whether your bottleneck is a product page you have never tested. Most teams already know which scope is untested. They buy media anyway, because media has a budget line and a product page test does not. ## Six ways to buy it, and the one published price left | Option | What it costs | Who it fits | Where it fails | | --- | --- | --- | --- | | Full-service growth retainer | From about $6,000/mo, commonly to $15,000; the accounts it repays carry nearer $25,000/mo of media (our own band) | Subscription or IAP apps where listing, buying and paywall all move together | Stalls the moment the vendor cannot edit the store listing or the paywall | | Enterprise performance media | Custom quoted, no public price ([M+C Saatchi Performance](https://mcsaatchiperformance.com/about-us/), 13 cities, [400+ staff](https://www.businessofapps.com/marketplace/mc-saatchi-performance/)) | Multi-market apps with procurement and regional media plans | A boutique-sized budget buys boutique-sized attention inside a big shop | | ASO specialist | No public price ([Gummicube](https://www.gummicube.com/about/), 40+ staff, an Airship Group division, [DATACUBE](https://www.gummicube.com/aso-tools/)) | Organic store visibility is the named constraint | Cannot buy the media or change the paywall, so the ceiling arrives fast | | Creative-led full service | No public price ([Moburst](https://www.moburst.com/), 45+ awards) | Creative supply is the ceiling and volume is the fix | The fee scales with production output, not with payback | | Fractional or advisory operator | No public price since its September 2026 reposition; was $6,000/mo ([Bamboo](https://www.growwithbamboo.com/)) | Your team runs the accounts and needs senior review | Nobody is in the account; every execution hour stays yours | | In-house UA hire | Fixed headcount, carried whether the spend grows or not; no shop in this comparison publishes a comparable band | Continuous spend on one or two platforms, long horizon | One person rarely covers buying, creative supply and measurement at once | Five of those six prices only exist inside a sales call, and the count got worse this month rather than better. ## Small paid accounts hand most decisions to the platform On a light paid budget, the account gives you three things to set: the budget, the creative, and the conversion the platform optimizes toward. Allocation on the Google side is automated by design, so anyone quoting you hours for placement work there is quoting hours that do not exist, and the same automation shift already repriced search buying generally ([what Google advertising costs now](https://www.strataigize.com/insights/google-advertising-cost-guide/)). The store-side work is finite and you can list it. Write down the product page treatments you have never tested. A short list gets finished by an ASO specialist or a well-tooled in-house owner, and the tool stack is buyable directly ([App Radar features and pricing](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/)). ## The network will run your account for free That is the strongest case against hiring anyone, and it is true. It also has a price. The party choosing your bid reports whether the bid worked, and its own attribution is usually the only read you get. Fix it without a retainer. Agree the measurement before the spend: a geo holdout window, a payback horizon in days, and one revenue number both sides read at the end of it. Competitive spend dashboards sit on licensed estimate models rather than anyone’s ledger, and the vendors selling them publish no list price, so treat those figures as a market shape and never as your result. ## Paid buying pushes volume into whatever your paywall already converts Media does not create willingness to pay. So the scope you skip decides what the spend is worth. Look at where the money moved in 2025: total in-app purchase revenue reached $167 billion, up 10.6% year over year, non-game IAP passed games for the first time on 21% growth, and game IAP grew 1.3% to approach $82 billion, while downloads went almost nowhere at nearly 150 billion, up 0.8% ([Sensor Tower, State of Mobile 2026](https://sensortower.com/blog/state-of-mobile-2026)). Revenue per user moved and volume did not. Now price the mistake. Six months of a $6,000 retainer buying installs against a paywall nobody was allowed to touch is half a year of cohorts that never repay, and the fee is the small part of that bill. The founder finds out in annual planning, when the subscription line does not match the install line. The in-house version of that mistake costs more and moves slower. A team that hires a full-time buyer while media sits well under $25,000 a month carries a salary all year to run a budget one person could run in a day a week, and the store listing, the part actually leaking, still has nobody testing product pages. Downloads industry-wide moved 0.8% in 2025. Nobody was going to buy their way out of that. ## Where we are the wrong app marketing agency Under roughly $25,000 a month in media, most of the available gain sits in the store listing and the paywall, and a full-service retainer for that work burns budget the product needs more; above it, the buying, the creative supply and the measurement stop fitting inside one person’s week and three coordinated vendors start arguing about whose number is right. That upper case is the one our [mobile app marketing agency](https://www.strataigize.com/services/mobile-app-marketing/) team is built for: store listing, paid buying and paywall inside one program, one number reported. We are the wrong choice for a single-market free app with no monetization decision to make, and for a team that wants a headcount replacement. Three things we refuse: reporting installs and impressions as the result, guaranteeing a cost per install, and taking an account where we cannot change the store listing or the paywall. If you are hiring north of the border, the market shape and the published prices differ enough that [we broke Canada out separately](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/). ## Fee structure and timing, since nobody publishes either Percentage-of-spend pays the vendor for volume, which misprices the job when the repair is a paywall change. Performance fees need an attribution model both parties trust, and the network usually owns that model. A flat retainer plus an agreed payback measure is the arrangement that survives a bad month. One vendor can hold both ASO and UA, and the reason is mechanical: organic store traffic and paid traffic land on the same product page, so a conversion test that lifts one lifts the other. Split the vendors and you split the test calendar, then spend a quarter arguing about who caused the change. Timing splits the same way. Store listing tests read in weeks, because they are conversion tests on live traffic. Paid reads on payback, which needs cohorts old enough to mean something, usually a quarter before anyone defends a channel in a review. Anything reported inside the first 30 days is a leading indicator. Until this month Bamboo’s $6,000 was the one fee in this comparison you could read without a call, and it bought senior review of accounts your own team still ran. A $6,000 retainer elsewhere buys someone inside those accounts. The same price bought a different purchase, and the shortlist never labelled which one you were getting. Now that Bamboo has taken its figure down, the comparison is worse: you cannot tell the two purchases apart without booking two calls. Do the counting before the calls. Write down the product page treatments nobody has tested, then the paywall changes nobody has been allowed to ship. That list is finite, you can read it in an afternoon, and it names which of the three scopes is leaking. A directory ranking never resolves that, and neither does a fee range you had to negotiate to see. The money in this market moved to what a user pays after installing, which is the part a media budget does not touch. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Judging agencies by their claims? Judge ours by the numbers: real client results, no projections. [See the case studies →](https://www.strataigize.com/case-studies/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Agency & Local articles →](https://www.strataigize.com/insights/topics/agency-local/) [Best Mobile App Marketing Agencies in Canada for 2026Compare Canadian app marketing agencies by scope, public pricing and fit. Includes a September 2026 correction to market-size figures and unavailable listings.](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/) ## Shortlisting agencies? Talk to us first. A 30-minute audit shows the levers we would pull before you sign anything. No pitch until you see the value. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/insights/topics/agency-local/ Description: Running an agency and growing local demand, documented from the inside. 2 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / Agency & Local Topic hub # Agency & Local. Running an agency and growing local demand, documented from the inside. How we operate, what we have changed our minds about, and the local growth mechanics that apply to any service business. The work behind the writing: [About Strataigize](https://www.strataigize.com/about/). 2 articles ## Read the _cluster._ - [Best Mobile App Marketing Agencies in Canada for 20269 min read](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/) - [App Marketing Agency Options, Costs and Where Each Fails7 min read](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/topics/ai-automation/ Description: AI agents and automation in production: what to build, what it costs, and the governance that keeps it deployable. 15 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / AI & Automation Topic hub # AI & Automation. AI agents and automation in production: what to build, what it costs, and the governance that keeps it deployable. We run our own agency on agents, which is where these pieces come from. Costs, architectures, failure modes and the human-in-the-loop discipline that makes automation an asset instead of an incident. The work behind the writing: [AI Workflow Automation](https://www.strataigize.com/services/ai-automation-services/). 15 articles ## Read the _cluster._ - [What an AI Evaluation Actually Measures6 min read](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/) - [When a Smaller AI Model Will Do5 min read](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/) - [Agent-led growth: get chosen before the first call5 min read](https://www.strataigize.com/insights/agent-led-growth/) - [Can an AI assistant buy from your business yet?5 min read](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/) - [Should your business be agent-callable, or is it a risk?7 min read](https://www.strataigize.com/insights/should-your-business-be-agent-callable/) - [The AI Agent Pilot That Survives Procurement8 min read](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/) - [Best AI Automation Agencies in Canada (2026)7 min read](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/) - [Best AI Automation Agencies in Vancouver (2026)8 min read](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/) - [Build vs Buy AI Agents: A 2026 Decision Rule7 min read](https://www.strataigize.com/insights/build-vs-buy-ai-agents/) - [How Much Do AI Agents Cost in 2026? Real Price Bands8 min read](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) - [24 Questions to Ask an AI Agent Vendor Before You Sign9 min read](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/) - [How to Build an AI Lead-Gen System That Actually Works10 min read](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/) - [AI Automation for Service Businesses: Where to Start6 min read](https://www.strataigize.com/insights/ai-automation-for-service-businesses/) - [Gemini Image Prompts: Photo Styles, Edits, and Ratios16 min read](https://www.strataigize.com/insights/gemini-image-prompts/) - [Copy and Paste These ChatGPT Prompts for Stunning Visuals11 min read](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/topics/cro-lifecycle/ Description: Websites that convert: CRO, speed, and the lifecycle work that turns traffic into revenue. 1 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / Website & CRO Topic hub # Website & CRO. Websites that convert: CRO, speed, and the lifecycle work that turns traffic into revenue. Test discipline, measurement honesty and the page-level mechanics that move completion rates. Written for operators who own the number, not for slide decks. The work behind the writing: [Website Optimization](https://www.strataigize.com/services/website-optimization/). 1 articles ## Read the _cluster._ - [Mobile-Friendly Test 2026: Free Tools and the PageSpeed API15 min read](https://www.strataigize.com/insights/check-mobile-friendliness-website/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/topics/mobile/ Description: ASO, user acquisition, retention and measurement for apps and games, from campaigns we run. 23 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / Mobile App Marketing Topic hub # Mobile App Marketing. ASO, user acquisition, retention and measurement for apps and games, from campaigns we run. Everything here comes out of live mobile work: store experiments that resolved, attribution traps that cost real budgets, and the testing discipline that scales accounts without burning them. Start with the pieces closest to your current constraint. The work behind the writing: [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/). 23 articles ## Read the _cluster._ - [Adjust vs AppsFlyer 2026: Pricing and Which MMP Wins10 min read](https://www.strataigize.com/insights/adjust-vs-appsflyer/) - [App Intelligence Tools in 2026: The Post-Consolidation Guide8 min read](https://www.strataigize.com/insights/app-intelligence-tools-guide/) - [Google Play External Payments and Fee Changes (2026)16 min read](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/) - [Why We Test Emerging Channels Before They're Obvious7 min read](https://www.strataigize.com/insights/why-we-test-emerging-channels/) - [Mobile App Paywall Conversion Benchmarks (2026)11 min read](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/) - [The ASO Creative Testing Playbook10 min read](https://www.strataigize.com/insights/aso-creative-testing-playbook/) - [Apple Search Ads: Stop Bidding on Installs11 min read](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/) - [Best iOS Games in 2026: The Guide to Top Mobile Gaming11 min read](https://www.strataigize.com/insights/best-ios-games/) - [data.ai (formerly App Annie): Now Part of Sensor Tower7 min read](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/) - [Top 7 RevenueCat Alternatives for SaaS & App Monetization10 min read](https://www.strataigize.com/insights/revenuecat-alternatives/) - [Which Mobile App KPIs Actually Decide Budget in 2026?7 min read](https://www.strataigize.com/insights/10-mobile-app-kpis/) - [SensorTower vs. AppsFlyer: A Complete Comparison9 min read](https://www.strataigize.com/insights/sensortower-vs-appsflyer/) - [SplitMetrics vs Storemaven: What Buyers Can Verify in 20265 min read](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/) - [20 Mobile App Marketing Statistics for 20269 min read](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/) - [The Best ASO Tools to Grow Your App12 min read](https://www.strataigize.com/insights/best-aso-tools/) - [The Costs of Mobile App Install and Event-Based Campaigns7 min read](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/) - [Integrating AppsFlyer for Campaign Optimization: The Guide7 min read](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/) - [Integrating Adjust for Campaign Optimization8 min read](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/) - [Singular: Features, Pricing, and Use Cases5 min read](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/) - [How Much Does Sensor Tower Cost, and Is It Accurate?8 min read](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/) - [App Radar by SplitMetrics: Features, Pricing, Use Cases4 min read](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/) - [AppTweak Pricing and Plans in 2026: What Each Tier Costs9 min read](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/) - [What is an MMP? Understanding Mobile Measurement Partners8 min read](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/topics/paid-ads/ Description: Paid media across Google and Meta, written from the account seat rather than the conference stage. 4 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / Paid Advertising Topic hub # Paid Advertising. Paid media across Google and Meta, written from the account seat rather than the conference stage. Benchmarks, cost realities and the operating discipline that separates accounts that compound from accounts that thrash. Every claim traces to platform data or named sources. The work behind the writing: [Paid Advertising](https://www.strataigize.com/services/paid-advertising/). 4 articles ## Read the _cluster._ - [When the algorithm picks the audience, what do we still buy?7 min read](https://www.strataigize.com/insights/algorithm-is-the-targeting/) - [Apple Ads Basic or Advanced: Which One Should You Run?5 min read](https://www.strataigize.com/insights/who-should-run-apple-search-ads/) - [Google Ads Statistics 2026: Costs, CTRs and Market Share9 min read](https://www.strataigize.com/insights/google-ads-statistics-2026/) - [Google Ads Pricing in 2026: CPC, Agency Fees and Budgets8 min read](https://www.strataigize.com/insights/google-advertising-cost-guide/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/topics/seo-geo/ Description: Search visibility on both surfaces: classic rankings and the AI answers buyers increasingly read instead. 8 articles from the Strataigize team. [Home](https://www.strataigize.com/) / [Blog](https://www.strataigize.com/insights/) / SEO & AI Search Topic hub # SEO & AI Search. Search visibility on both surfaces: classic rankings and the AI answers buyers increasingly read instead. How AI engines pick their sources, what earns citations, and where traditional SEO still decides the outcome. We sell this work, so the standard for publishing on it is higher, not lower: measured claims, named methods, no theater. The work behind the writing: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/). 8 articles ## Read the _cluster._ - [Best SaaS SEO Agencies in 2026: Prices, Receipts and Fit12 min read](https://www.strataigize.com/insights/best-saas-seo-agencies/) - [Does Google Penalize AI Content? What the Sources Say10 min read](https://www.strataigize.com/insights/does-google-penalize-ai-content/) - [AEO vs GEO vs SEO: What Is the Difference in 2026?11 min read](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/) - [AI SEO Services: What They Include and How to Vet an Agency10 min read](https://www.strataigize.com/insights/ai-seo-services/) - [How Generative Engine Optimization Actually Works11 min read](https://www.strataigize.com/insights/how-generative-engine-optimization-works/) - [7 Best Generative Engine Optimization (GEO) Agencies 202611 min read](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/) - [What Is Generative Engine Optimization (GEO)?8 min read](https://www.strataigize.com/insights/what-is-generative-engine-optimization/) - [14 Best AI SEO Tools in 2026 (and How to Use Them)14 min read](https://www.strataigize.com/insights/best-ai-seo-tools/) ## Reading is free. _So is the audit._ A free 30-minute consultation on your own funnel points at the levers these articles describe. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/ Description: What mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips. Published: 2025-01-06T00:00:00.000Z Modified: 2026-08-01T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-understanding-the-costs-of-mobile-app-install-and-event-based-campaigns.webp) # The Costs of Mobile App Install and Event-Based Campaigns By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published January 6, 2025 · Updated August 1, 2026 · 7 min read Most mobile app install campaigns in 2026 cost between about $1.50 and $5.00 per install, with iOS averaging around $5.84 and Android around $1.92 globally as of early 2026. Event-based (CPA) campaigns cost more because they pay for deeper actions: expect roughly $5 to $20 for sign-ups and $20 to $80 or more per paying user. Platform, geography, app category, and creative quality drive the biggest swings. In this article 1. [The Basics of Mobile App Install Campaigns](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#the-basics-of-mobile-app-install-campaigns) 2. [Event-Based Campaign Costs](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#event-based-campaign-costs) 3. [Platform-Specific Advertising Costs](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#platform-specific-advertising-costs) 4. [Additional Costs of Mobile App Marketing](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#additional-costs-of-mobile-app-marketing) 5. [Budgeting for Long-Term Success](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#budgeting-for-long-term-success) 6. [FAQ](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#faq) 7. [Price the Install and the Action Separately](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/#price-the-install-and-the-action-separately) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Budgeting a mobile app campaign in 2026 means pricing two different things: the install itself, and the in-app actions that make money. Costs moved meaningfully over the past year, especially on iOS, so we have refreshed every benchmark in this guide as of August 2026 and linked the sources. Here is what install and event-based campaigns cost today, plus the costs beyond media spend that most budgets miss. ![Chart: What an install costs on each channel. Published CPI ranges by network.](https://www.strataigize.com/blog/real/chart-cpi-by-channel.webp) ## The Basics of Mobile App Install Campaigns ### Cost Per Install (CPI) Rates in 2026 The Cost Per Install (CPI) model is the most common pricing structure for mobile app marketing: advertisers pay for each install their campaigns generate. As of early 2026, [global average CPI](https://www.digitalapplied.com/blog/mobile-app-marketing-statistics-2026-install-data) sits around **$5.84 on iOS** (up 19 percent year over year) and **$1.92 on Android**, roughly a three-to-one gap between the platforms. Regionally, [current benchmarks](https://linkrunner.io/glossary/what-is-cost-per-install) put North America at about **$2.50 to $5.00** per install, Europe, the Middle East and Africa (EMEA) at **$2.00 to $4.00**, Asia Pacific (APAC) at **$1.50 to $3.00**, and Latin America at **$0.50 to $2.00**. Typical network-level CPIs, per recent benchmark reports from [Business of Apps](https://www.businessofapps.com/ads/cpi/research/cost-per-install/) and [Mapendo](https://mapendo.co/blog/cost-per-install-2025-the-ultimate-report-to-grow-your-app-worldwide): - **Google App campaigns:** roughly **$1.50 to $4.50** per install. - **Meta (Facebook, Instagram):** roughly **$2.00 to $5.50** per install. - **TikTok:** anywhere from **$0.70 to $4.50** by vertical in [2025 data](https://digital-eagle.us/blog/cpi-in-tiktok/), with [global averages clustering between $1.75 and $4.00](https://vmobify.com/blog/tiktok-app-install-campaigns). Category moves the number as much as the channel does: [category benchmarks](https://insertaffiliate.com/blog/mobile-app-user-acquisition-cost-benchmarks/) show casual games around $3 to $8 per iOS install, while fintech and insurance apps often pay $10 to $25. ### Factors Influencing CPI Several key factors can impact your CPI: - **Ad Creatives:** Engaging, high-quality ads lower CPI by improving click-through and conversion rates; creative is the biggest lever we control on mature ad platforms. - **Targeting Precision:** Narrow, high-demand targeting often increases CPI but delivers higher-quality installs. - **Platform and Operating System Mix:** iOS installs cost more but often monetize better, so judge CPI against downstream value rather than in isolation. ## Event-Based Campaign Costs ### Cost Per Action (CPA) Campaigns Event-based campaigns use the Cost Per Action (CPA) model, where advertisers pay when users complete a specific action, such as an in-app purchase, registration, or trial start. CPA runs higher than CPI because these actions carry real business value. As a planning range, we typically see shallow events like sign-ups and registrations land between **$5 and $20**. Deeper events cost several times that: [subscription app benchmarks](https://adapty.io/blog/customer-acquisition-cost/) put the cost of acquiring a **paying user at roughly $20 to $80**, because the average freemium app converts only 2 to 5 percent of installs into payers. Broader [user acquisition cost research](https://www.businessofapps.com/marketplace/user-acquisition/research/user-acquisition-costs/) shows the same pattern: the deeper the funnel event, the higher the price. ### Strategies for Event-Based Campaigns To optimize event-based campaign costs: - **Retargeting:** Re-engage users who have shown prior interest in your app, reducing overall CPA. - **In-App Messaging:** Use push notifications and in-app messages to encourage event participation, lowering reliance on external advertising. - **Pick events with volume:** Optimizing toward an event that rarely fires starves the algorithm; choose an upstream event with steady volume and filter for quality afterward. ![Chart: The four numbers to budget against. Benchmark against current data, not 2023-era folklore.](https://www.strataigize.com/blog/real/chart-gcost-benchmarks.webp) ## Platform-Specific Advertising Costs ### Google Ads Google App campaigns (formerly Universal App Campaigns) use machine learning to optimize ad performance across Search, YouTube, Google Play, and the Display Network. The automation simplifies campaign management, but costs fluctuate with competition. - **Cost Range:** roughly [$1.50 to $4.50 per install](https://mapendo.co/blog/cost-per-install-2025-the-ultimate-report-to-grow-your-app-worldwide), on average. ### Meta Platforms (Facebook, Instagram, Threads) Meta offers extensive targeting plus Advantage+ automation for app campaigns, and Threads inventory is now part of the placement mix: - **Cost Range:** roughly [$2.00 to $5.50 per install](https://mapendo.co/blog/cost-per-install-2025-the-ultimate-report-to-grow-your-app-worldwide) across Facebook and Instagram, with Instagram often pricing at the upper end thanks to its younger, highly engaged audience. ### TikTok TikTok’s short-form video format fosters high engagement, and its Smart+ automated campaigns now handle much of the optimization heavy lifting. - **CPI:** roughly [$1.75 to $4.00 globally](https://vmobify.com/blog/tiktok-app-install-campaigns), with vertical-level results from [$0.70 to $4.50](https://digital-eagle.us/blog/cpi-in-tiktok/). ### Snapchat Snapchat’s augmented reality (AR) ad formats are effective for engaging younger audiences, and pricing is usually quoted as cost per thousand impressions (CPM) rather than CPI: - **Cost Range:** [median CPM for app install campaigns is about $23.40](https://adliftr.com/blog/snapchat-ads-cost-benchmarks-2026) as of 2026, so your effective CPI depends on how well your creative converts impressions into installs. ### Apple Ads [Apple Ads](https://ads.apple.com/) (renamed from Apple Search Ads in April 2025) now sells placements across the App Store, including the Today tab, the Search tab, search results, and product pages. Pricing is auction-based per tap, and because App Store search intent is high, it is often the most efficient iOS channel for apps with clear keyword demand. ## Additional Costs of Mobile App Marketing ### App Store Optimization (ASO) ASO ensures your [app ranks higher in app store searches](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/), which drives organic installs and lowers your blended acquisition cost. - **Cost Range:** most agencies charge about [$2,000 to $15,000 per month](https://appfollow.io/blog/app-store-optimization-cost) for ongoing ASO retainers as of 2026, with [top-end programs reaching $25,000 or more](https://appagent.com/blog/app-store-optimization-pricing/) depending on portfolio size and market coverage. ### Measurement and Attribution A mobile measurement partner is a real budget line now. [AppsFlyer’s pricing](https://www.appsflyer.com/pricing/) as of 2026 starts with a free Zero plan that includes 12,000 free conversions in your first year, then moves to pay-as-you-go Growth pricing at $0.07 per conversion, so measurement costs scale with install volume. ### Influencer Marketing Partnering with influencers can reach new users through authentic recommendations. Budgets scale with reach: nano and micro creators may cost a few hundred dollars per post, while top-tier creators command five and six figures per campaign. We also treat creator content as a creative sourcing channel, since whitelisted creator ads often outperform studio-produced assets. ### Content Creation and Management Plan a few thousand dollars per month for a comprehensive program, and if you run ASO or paid user acquisition (UA) seriously, [budget an additional $1,000 to $5,000 per month for creative production](https://appfollow.io/blog/app-store-optimization-cost) to fight creative fatigue. ## Budgeting for Long-Term Success ### Retainer Models Many app developers work with marketing agencies on a retainer basis. Dedicated ASO retainers alone run about [$2,000 to $15,000 per month](https://appfollow.io/blog/app-store-optimization-cost); full-service growth retainers that add paid UA management, creative production, and analytics scale up from there based on channels and spend under management. ### Post-Launch Support Ongoing marketing efforts, such as ad refreshes, ASO updates, and fresh content, are essential to maintain momentum. Treat this as a standing monthly line item rather than a one-time launch budget: customer acquisition costs [have risen roughly 60 percent over the past five years](https://genesysgrowth.com/blog/customer-acquisition-cost-benchmarks-for-marketing-leaders), so efficiency work compounds year after year. Pro-tip: If you’re running app install campaigns on Meta only, you might want to consider launching install campaigns on Google Ads as well. This complete [Google Ads Statistics for 2026](https://www.strataigize.com/insights/google-ads-statistics-2026/) shows why. And before you commit budgets, run your targets through our [ad spend calculator](https://www.strataigize.com/tools/ad-spend-calculator/) to sanity-check what your CPI and CPA goals leave for media. ## FAQ ### What is a good CPI in 2026? It depends on platform, region, and category. As of early 2026, [global averages](https://www.digitalapplied.com/blog/mobile-app-marketing-statistics-2026-install-data) are about $5.84 on iOS and $1.92 on Android, and North American campaigns typically pay $2.50 to $5.00 per install. A good CPI is one comfortably below what a new user is worth to you, so benchmark against your own lifetime value (LTV) rather than industry averages. ### Why do event-based campaigns cost more than install campaigns? Because far fewer users complete deep actions than install the app. With typical freemium apps converting [2 to 5 percent of installs into paying users](https://adapty.io/blog/customer-acquisition-cost/), cost per paying user lands at a multiple of CPI, commonly $20 to $80. You are paying for proven value instead of raw volume. ### How do privacy changes affect campaign costs? iOS measurement runs on SKAdNetwork and Apple’s newer [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit) framework side by side in 2026, while Google [retired its Privacy Sandbox on Android](https://privacysandbox.com/) initiative in October 2025, leaving Android measurement on the Play Install Referrer and permitted identifiers. Noisier iOS data makes true CPA harder to read, which is why attribution setup and conservative assumptions matter before you scale budget. ### How much should I budget to test a new channel? Enough to exit the learning phase and read matured data: in practice, that means committing several weeks and enough daily budget to generate around 50 conversions per week per ad set or campaign. Use our [growth calculator](https://www.strataigize.com/tools/growth-calculator/) to model how install volume translates into revenue before you commit. The case for running that test early, while the auction is still under-competed, is in [why we test emerging channels before they are obvious](https://www.strataigize.com/insights/why-we-test-emerging-channels/). ## Price the Install and the Action Separately Build the 2026 budget from two numbers. Use CPI to price the install, use CPA to price the action that makes you money, and let ASO and influencer work pull the blended figure down over the following quarters. Set up a [mobile measurement partner](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) before you scale, because a channel you cannot attribute is a channel you cannot confidently cut. Everything after that is discipline: benchmark against your own economics, keep targeting tight, and keep the creative moving before fatigue sets in. And if you would rather not run this alone, our [paid advertising services](https://www.strataigize.com/services/paid-advertising/) cover strategy, execution, and measurement end to end. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Why We Test Emerging Channels Before They're ObviousThe early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.](https://www.strataigize.com/insights/why-we-test-emerging-channels/)[Adjust vs AppsFlyer 2026: Pricing and Which MMP WinsAdjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams.](https://www.strataigize.com/insights/adjust-vs-appsflyer/)[The Best ASO Tools to Grow Your AppThe right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.](https://www.strataigize.com/insights/best-aso-tools/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/ Description: Benchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead. Published: 2026-09-13T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) # What an AI Evaluation Actually Measures By [**Eric Hedlin**](https://www.strataigize.com/about/team/eric/), Chief AI Scientist · Published September 13, 2026 · 6 min read A benchmark score tells you how a model performed on one fixed set of questions, scored one particular way. It does not tell you whether the model will work on your data. A 2025 review of 445 language model benchmarks found that only 16% ran any statistical test on their results, and separate work shows roughly half of tested models had already seen benchmark content during training. Before buying an AI system, build a small labelled set from your own real cases and measure against that. In this article 1. [A benchmark is an instrument, and instruments need validation](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#a-benchmark-is-an-instrument-and-instruments-need-validation) 2. [The contamination problem makes the number softer still](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#the-contamination-problem-makes-the-number-softer-still) 3. [What this looked like in research](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#what-this-looked-like-in-research) 4. [The eval you build yourself is the only one scoped to your decision](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#the-eval-you-build-yourself-is-the-only-one-scoped-to-your-decision) 5. [What to ask a vendor](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#what-to-ask-a-vendor) 6. [How we apply this](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#how-we-apply-this) 7. [Sources](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/#sources) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Every AI vendor deck contains a chart where their bar is taller than the other bars. The chart is usually accurate. It is also usually irrelevant to the question the buyer is actually asking, which is whether the thing will work on their own documents, their own tickets, their own images. That gap is not marketing dishonesty. It is a measurement problem, and it has been documented carefully enough that you can check for it yourself. ## A benchmark is an instrument, and instruments need validation In the sciences that measure things you cannot see directly, a measurement instrument has to earn trust before its readings mean anything. The property being measured has to be defined. The test has to be shown to measure that property rather than something correlated with it. The result has to come with some estimate of how much of it is noise. Psychometrics calls this construct validity, and it is ordinary practice. Language model benchmarks are instruments of exactly this kind. “Reasoning” and “helpfulness” are not directly observable, so a benchmark stands in for them. The question of whether the stand-in works is answerable, and in 2025 a team of 29 reviewers answered it across [445 benchmarks drawn from leading natural language processing and machine learning conferences](https://arxiv.org/abs/2511.04703), in work published in the NeurIPS 2025 Datasets and Benchmarks track. The numbers are worth reading slowly: - **16.0%** conducted any statistical testing or uncertainty estimation. The other 84% report a number with no indication of how much it would move if you ran it again. - **47.8%** of the benchmarks that defined their target at all were measuring a contested phenomenon, meaning something the field does not agree on the definition of. - **81.3%** scored with exact string matching, and 40.7% used nothing else. A correct answer phrased differently counts as wrong. - **42.6%** reused items from existing benchmarks, which is how a flaw in one test propagates into the tests that were supposed to check it. None of this means the benchmarks are worthless. It means a benchmark score is a weaker claim than it appears, and the strength of the claim is rarely stated alongside it. ## The contamination problem makes the number softer still A benchmark works only if the model has not already seen the answers. Modern training corpora are large enough, and scraped widely enough, that this is difficult to guarantee and easy to get wrong. Researchers at Shanghai Jiao Tong University [tested 31 models for evidence of benchmark leakage](https://arxiv.org/html/2404.18824v1) on GSM8K and MATH, two mathematical reasoning datasets, using perplexity and n-gram prediction accuracy to detect memorisation. About half showed signs of having trained on benchmark data. In the clearest case, Qwen-1.8B reproduced every five-word sequence in 223 examples from the GSM8K training set, 67 from the MATH training set, and 25 from the MATH **test** set, the split whose entire purpose is to be unseen. A model that has memorised part of a test will score well on it and tell you nothing about performance on anything else. From the outside, that looks identical to a model that is simply good. ## What this looked like in research My doctoral work was on getting pretrained models to do visual tasks they were never trained for, without labelled examples: finding [semantic correspondences using a diffusion model](https://proceedings.neurips.cc/paper_files/paper/2023/hash/1a074a28c3a6f2056562d00649ae6416-Abstract-Conference.html) at NeurIPS 2023, then [keypoints from the same class of model](https://openaccess.thecvf.com/content/CVPR2024/html/Hedlin_Unsupervised_Keypoints_from_Pretrained_Diffusion_Models_CVPR_2024_paper.html) at the Computer Vision and Pattern Recognition conference in 2024. Both were measured against standard labelled benchmarks, because that is how the field compares methods. Those numbers were real and the comparisons were fair. They also could not answer the question a company would ask, which is whether the method works on their images, at their resolution, with their lighting, under their definition of a correct answer. Benchmark performance and deployed performance are different measurements. Anyone who has moved a model from a paper to a product has watched the gap. ## The eval you build yourself is the only one scoped to your decision The fix is unglamorous and it works. Before committing to an AI system, assemble a set of real cases from your own operation and label the correct outcome by hand. It is the most useful half-day anyone spends on an AI project. **Sample from reality, not from the easy cases.** Pull real leads, real tickets, real invoices, real photographs, including the malformed ones. A set drawn only from clean examples measures a system you do not have. **Aim for 100 to 300 labelled items to start.** Enough to separate a system that is right most of the time from one that is right slightly more often than chance, and small enough that a person can actually do it in an afternoon. **Write down what correct means before you look at any output.** Two people on the same team frequently disagree about whether a lead was qualified or a document was filed properly. Resolving that disagreement on paper is worth doing regardless of whether you buy anything, and doing it afterwards means the definition bends to fit the result. **Label the ambiguous cases as ambiguous.** Forcing a binary answer onto a case your own team would escalate builds a test that punishes correct behaviour. **Hold some of it back.** Keep a portion unseen by anyone building or tuning the system, including your vendor. That held-out portion is the only part whose score you can take at face value. **Record the disagreement rate between your own labellers.** If two of your people agree 85% of the time, a system scoring 85% is performing at human level on your task, and a vendor promising 99% is either measuring something else or has seen your answers. ## What to ask a vendor The useful questions are about method rather than score. Ask what the reported number was measured on, and whether the system was tuned on that same data. Ask for performance on the cases it gets wrong, since error analysis was largely absent from the 445 benchmarks reviewed and is usually where the operational risk lives. Ask what the number would be on a set the vendor has never seen, and then supply one. Ask for a confidence interval, or for the result of running the evaluation more than once. A vendor who can answer these is doing the work. A vendor who responds only with a leaderboard position has told you where they rank on someone else’s test. ## How we apply this Every system in our [AI systems catalogue](https://www.strataigize.com/services/ai-systems/) is built on a fixed sequence, and the second step is that a hand-labelled set of the client’s own real cases is agreed before anyone discusses hours saved. Nothing gets scaled on a benchmark number. The [AI Opportunity Audit](https://www.strataigize.com/offers/ai-opportunity-audit/) that opens most engagements produces that labelled set as a deliverable, and it is yours whether or not we build anything afterwards. The evaluation is also what makes a written kill threshold meaningful. Agreeing in advance to stop at a defined level of performance is an empty promise without an agreed way to measure performance. ## Sources - Measuring what Matters: Construct Validity in Large Language Model Benchmarks, NeurIPS 2025 Datasets and Benchmarks track: [arxiv.org/abs/2511.04703](https://arxiv.org/abs/2511.04703) - Benchmarking Benchmark Leakage in Large Language Models, Xu, Wang, Fan and Liu: [arxiv.org/html/2404.18824v1](https://arxiv.org/html/2404.18824v1) Author **Eric Hedlin**, Chief AI Scientist at Strataigize. PhD in computer science (UBC). Signs off AI systems so they hold in production, with a baseline. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [How to Build an AI Lead-Gen System That Actually WorksMost 'AI lead gen' is spam. A system that works pairs real buying signals with hyper-personalized, human-reviewed outreach.](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/)[Should your business be agent-callable, or is it a risk?A customer's AI assistant can change a record if you let it start that job. Write the no-list this week, before anyone connects anything.](https://www.strataigize.com/insights/should-your-business-be-agent-callable/)[When a Smaller AI Model Will DoMost agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost.](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/ Description: Learn what a Mobile Measurement Partner (MMP) does, how attribution works after ATT and AdAttributionKit, and how to pick between the leading MMPs. Published: 2023-12-01T00:00:00.000Z Modified: 2026-08-01T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-what-is-an-mmp-understanding-mobile-measurement-partners.webp) # What is an MMP? Understanding Mobile Measurement Partners By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published December 1, 2023 · Updated August 1, 2026 · 8 min read A Mobile Measurement Partner (MMP) is a third-party platform that tracks, attributes, and analyzes user activity in mobile apps: installs, in-app purchases, and engagement across every marketing channel. Because an MMP sits outside any single ad network, it gives you one neutral source of truth for campaign performance, fraud protection, and return on ad spend, which is why platforms like AppsFlyer, Adjust, Branch, Singular, and Kochava anchor most serious app marketing stacks in 2026. In this article 1. [What Does a Mobile Measurement Partner Do?](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#what-does-a-mobile-measurement-partner-do) 2. [Key Benefits of Using an MMP](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#key-benefits-of-using-an-mmp) 3. [How Mobile Measurement Partners Work](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#how-mobile-measurement-partners-work) 4. [Why MMPs Are Critical for Mobile Marketing Success](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#why-mmps-are-critical-for-mobile-marketing-success) 5. [Leading Mobile Measurement Partners in 2026](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#leading-mobile-measurement-partners-in-2026) 6. [What an MMP Looks Like on an Account We Run](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#what-an-mmp-looks-like-on-an-account-we-run) 7. [How to Choose the Right Mobile Measurement Partner](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#how-to-choose-the-right-mobile-measurement-partner) 8. [Emerging Trends in Mobile Measurement](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#emerging-trends-in-mobile-measurement) 9. [FAQ](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#faq) 10. [Pick Your MMP by the Problem You Have Now](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/#pick-your-mmp-by-the-problem-you-have-now) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Every serious app marketing stack starts with measurement. Before you scale a single campaign, you need to know which channel actually drove each install. That is the job of a Mobile Measurement Partner (MMP), the tool that ties each install back to the ad that earned it. An MMP watches installs, purchases, and engagement across every channel you buy from, and reports them on one neutral scoreboard. That neutrality is the product: every ad network grades its own homework, and the MMP is the referee whose numbers all of them have to live with. ## What Does a Mobile Measurement Partner Do? **MMPs** offer a variety of tools and services, including: 1. **Attribution Tracking:** Determines which sources drive app installs and user actions, which gives a clear view of campaign performance. 2. **Data Aggregation:** Consolidates data from multiple sources into a single dashboard for a comprehensive overview of app performance. 3. **Analytics and Reporting:** Provides advanced tracking of user behavior and campaign effectiveness for more targeted marketing efforts. 4. **Fraud Detection:** Implements mechanisms to identify and prevent fraud. Here is what happens at each step of an MMP’s pipeline: | Stage | What Happens | Key Considerations | | --- | --- | --- | | **Data Collection / SDK & API** | The MMP integrates through a software development kit (SDK) inside your mobile app (iOS / Android) and via APIs from ad networks. It captures events like installs, opens, in-app purchases, retention events. | SDK bloat, app performance, data throttling, reliability on iOS background execution | | **Signal Matching / Probabilistic Linking** | When a user installs or takes action, the MMP matches that event to an ad campaign using deterministic (ID-based) or probabilistic methods (for networks that don’t share IDs). | On iOS, due to App Tracking Transparency (ATT) rules, deterministic linking is limited, probabilistic attribution is more heavily used. | | **Attribution Modeling** | The MMP applies a rule (last-click, multi-touch, weighted-attribution) to allocate credit to one or more ad sources. | Every model has biases, e.g. last-click ignores upper-funnel influence. | | **Fraud / Quality Filtering** | The MMP runs validations to detect anomalies like click spamming, SDK spoofing, install hijacking, farm traffic, and deletes invalid installs. | False positives / false negatives, overly aggressive filtering may discard valid users. | | **Dashboard / Reporting / Data Exports** | Marketers view unified dashboards, segment by cohort, geography, campaign; export raw logs or connect to business intelligence (BI) tools. | Look for real-time updates, API access, data retention policies, ability to join with first-party data. | ## Key Benefits of Using an MMP MMPs provide the backbone for mobile marketing analytics, offering tools for attribution, reporting, and fraud detection. Here’s what they do best: ### 1\. In-Depth Data Insights - Access unified analytics to understand which channels and audiences deliver the most value. ### 2\. Optimized Marketing Strategies - Allocate resources more effectively by identifying high-performing campaigns and marketing channels. ### 3\. Fraud Detection and Prevention - Protect your marketing budget and ensure accurate data by blocking fraudulent activities like click spamming. ### 4\. Maximizing ROI - Real-time tracking and precise attribution help you extract maximum value from your ad spend. ## How Mobile Measurement Partners Work ### 1\. Data Collection MMPs integrate with your mobile app to gather data on user activities like **app installs**, **sessions**, and **in-app purchases**. This data is attributed to specific marketing campaigns, offering visibility into what drives results. ### 2\. Attribution Models MMPs use various **attribution models** to credit marketing efforts for user actions. Common models include: - **Last-Click Attribution:** Credits the final ad clicked before user action. - **First-Click Attribution:** Assigns credit to the first ad clicked during the user’s journey. - **Multi-Touch Attribution:** Distributes credit across multiple touchpoints in the user’s journey for a comprehensive view. On iOS, device-level attribution is limited by App Tracking Transparency, so MMPs blend these models with Apple’s aggregate frameworks (SKAdNetwork and its successor, AdAttributionKit) to keep reporting complete. ### 3\. Granular Dashboards Detailed dashboards provide insights into user demographics, behavior patterns, and campaign performance. ## Why MMPs Are Critical for Mobile Marketing Success ### 1\. Improved User Acquisition MMPs reveal which marketing channels are most effective at acquiring users. ### 2\. Accurate ROI Measurement Accurately tracking and attributing user actions to specific campaigns helps optimize ad spend for improved returns. ### 3\. Enhanced Fraud Prevention MMPs protect against mobile ad fraud, so your campaigns run on genuine user data. Combine mobile, web, and connected TV (CTV) data for a full-funnel view, especially when integrated with **data-driven ad creative** and paid advertising campaigns. ## Leading Mobile Measurement Partners in 2026 The MMP category has consolidated around a handful of established platforms. As of 2026, these are the names we see most often in client stacks: ### 1\. AppsFlyer: Comprehensive Analytics - One of the most widely adopted MMPs, offering advanced analytics and attribution for tracking app installs and user activities. - Key features: real-time attribution, Protect360 fraud protection, SKAdNetwork and AdAttributionKit support, deep linking. - See our guide to [integrating AppsFlyer for campaign optimization](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/). ### 2\. Adjust: Precision and Fraud Prevention - Known for detailed reporting, fraud detection tools, and workflow automation. - Key features: customizable dashboards, automation for streamlined workflows. - See our guide to [integrating Adjust for campaign optimization](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/). ### 3\. Branch: Focus on Deep Linking - Specializes in deep linking, so a tapped ad lands the user on the right screen instead of a generic home page. - Key features: cross-platform consistency, influencer tracking. ### 4\. Singular: Attribution Meets Cost Data - Combines attribution with marketing cost aggregation, pulling spend data from your ad networks for full-funnel ROI reporting. - Key features: cost aggregation and extract, transform, load (ETL) pipelines, SKAdNetwork and AdAttributionKit support, ad monetization reporting. ### 5\. Kochava: Omni-Channel Attribution - Provides a unified view of user behavior across mobile, web, and connected TV. - Key features: identity mapping, third-party data integration. ### 6\. Tenjin: Cost-Effective Analytics - Ideal for indie studios, startups, and smaller budgets. - Key features: open-source API, cost reporting tools, free tier to start. A note on scope: tools like CleverTap (engagement and retention) or Sensor Tower (market intelligence) are often mentioned alongside MMPs, but they solve different problems and complement, rather than replace, the attribution layer. ![Apple's SKAdNetwork documentation, the constraint every MMP works around](https://www.strataigize.com/blog/real/apple-skadnetwork.webp) ## What an MMP Looks Like on an Account We Run We run Adjust on Sad Panda Studios’ Crush Crush, so the numbers below are ours to check rather than a vendor’s to claim. The first cohort we acquired was 55,978 installs between 1 and 30 May 2026 on $18,347 of ad spend. By day 90 it had returned 252% of that spend in net revenue against a 130% one-year target, and the day-30 forecast we froze at day 7, about 194% blended, landed at 188%. Those figures are read off the client’s own published UA dashboard, net of store fees, revenue through 10 September 2026. The part that matters for choosing an MMP is the line underneath them: **Adjust attribution, 7-day click and 24-hour impression**. Change either number and the same cohort tells a different story, because a shorter click window hands installs back to organic and a longer one takes them from it. A percentage without its window is not a result, it is a rumour, and the single most common way we see MMP data misread is a comparison between two periods whose windows were never checked. The second thing a pilot will not show you is that recent days keep moving. Attribution lag means the last few days of any window under-report and continue to fill in for a while afterwards, so a cohort judged on Monday and again on Friday can look like it improved when nothing changed. We treat any figure inside that tail as provisional and say so, which is why the numbers above are a matured cohort rather than a rolling average. ## How to Choose the Right Mobile Measurement Partner When choosing an MMP, evaluate: - **Business Goals:** Define your success metrics: installs, retention, lifetime value (LTV). - **Feature Set:** Does it support SKAdNetwork and AdAttributionKit, deep linking, fraud detection, BI exports? - **Integration Complexity:** SDK size, API limits, and engineering resources. - **Budget & Scalability:** MMP pricing ranges from free tiers to usage-based plans and custom enterprise contracts. Pro tip: **Run a 30-day pilot** comparing MMP data against ad network reports before committing. ## Emerging Trends in Mobile Measurement ### 1\. AI and Machine Learning MMPs now use machine learning for predictive analytics, predictive LTV modeling, and automated optimization, identifying high-quality users early in their journey and forecasting behavior so campaigns can be optimized proactively. ### 2\. Privacy-First Measurement Frameworks The measurement frameworks themselves are in transition. On iOS, Apple is succeeding SKAdNetwork with [AdAttributionKit](https://developer.apple.com/documentation/adattributionkit), introduced in iOS 17.4 and expanded through iOS 18.4 with re-engagement attribution and support for alternative app marketplaces; SKAdNetwork still works as of 2026, but AdAttributionKit is Apple’s go-forward framework. On Android, Google [retired its Privacy Sandbox initiative in October 2025](https://privacysandbox.google.com/blog/update-on-plans-for-privacy-sandbox-technologies), including the Attribution Reporting API, so measurement continues to rely on the Play Install Referrer, device identifiers where permitted, and the MMPs’ own aggregated and modeled approaches. ### 3\. Cross-Device and CTV Expansion As CTV and desktop traffic grow, MMPs are extending attribution across devices to deliver **holistic marketing visibility**. ## FAQ ### What is a Mobile Measurement Partner? A third-party platform that tracks, attributes, and analyzes mobile app user behavior across campaigns, a neutral source of truth between you and your ad networks. ### Why do I need an MMP if I already use Google Ads or Meta reporting? Ad network dashboards show only their own performance, and every network claims as much credit as it can. MMPs unify and deduplicate data from _all_ sources for a neutral, cross-channel view. ### Are MMPs compliant with Apple’s privacy rules? Yes. Modern MMPs like AppsFlyer, Adjust, and Branch are built around App Tracking Transparency and support both SKAdNetwork and its successor, AdAttributionKit. ### How much does an MMP cost? Pricing is mostly usage-based. Free tiers exist (Tenjin, or [AppsFlyer’s Zero plan](https://www.appsflyer.com/pricing/) with 12K free conversions in the first year), AppsFlyer’s pay-as-you-go plan runs $0.07 per conversion as of 2026, and enterprise contracts are custom quoted, often reaching five figures per month. ## Pick Your MMP by the Problem You Have Now Choose **AppsFlyer** for analytics, **Adjust** for fraud prevention, or **Branch** for deep linking, and the right MMP can help you drive user acquisition, improve retention, and [maximize ROI](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/). Start from the weakest link in your own reporting. If you cannot name the channel behind last month’s best cohort, that is the gap an MMP closes first, and the numbers it returns will settle arguments your dashboards currently cannot. We help clients choose, integrate, and act on the right MMP every day through our [paid advertising services](https://www.strataigize.com/services/paid-advertising/). When the dashboards and integrations themselves need building, our [software development service](https://www.strataigize.com/services/development-services/software-development/) covers attribution dashboards, tracking, and the MMP integrations that connect your marketing stack. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/)[Integrating AppsFlyer for Campaign Optimization: The GuideStep-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips.](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/)[The Costs of Mobile App Install and Event-Based CampaignsWhat mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips.](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/insights/what-is-generative-engine-optimization/ Description: What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately. Published: 2026-06-01T00:00:00.000Z Modified: 2026-09-07T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-what-is-generative-engine-optimization.webp) # What Is Generative Engine Optimization (GEO)? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published June 1, 2026 · Updated September 7, 2026 · 8 min read Generative Engine Optimization (GEO) is work intended to improve how a brand appears in AI-generated answers from systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews. It combines normal SEO, useful content, accurate business information and evidence other sources can verify. Measure mentions and citations alongside qualified enquiries. No answer length, markup package or content edit guarantees that an engine will select your page. In this article 1. [Why GEO matters now](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#why-geo-matters-now) 2. [What is generative engine optimization, exactly?](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#what-is-generative-engine-optimization-exactly) 3. [How AI engines decide what to cite](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#how-ai-engines-decide-what-to-cite) 4. [Where AI answers actually pull their sources](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#where-ai-answers-actually-pull-their-sources) 5. [GEO, AEO, SEO: what is the difference?](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#geo-aeo-seo-what-is-the-difference) 6. [How to start with GEO: five moves](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#how-to-start-with-geo-five-moves) 7. [How to measure whether GEO is working](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#how-to-measure-whether-geo-is-working) 8. [Common GEO mistakes](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#common-geo-mistakes) 9. [How we proved it on our own site](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#how-we-proved-it-on-our-own-site) 10. [Frequently asked questions](https://www.strataigize.com/insights/what-is-generative-engine-optimization/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. An AI answer can introduce a buyer to your business before they visit your site. GEO work asks whether that introduction is accurate, whether it points to useful evidence, and whether it brings the right people to you. A citation is one observation in that journey; it is not a sale. ![A live Google results page for this query, showing the AI answer layer above the classic organic results](https://www.strataigize.com/blog/real/google-serp-geo.webp) **Key takeaways** - Google AI features build on normal Search eligibility. A supporting page must be indexed and eligible for a snippet. - An organic ranking and an AI citation measure different appearances. Track both against relevant buyer questions. - Clear answers, accurate claims and useful sources help a reader assess your business. They do not guarantee selection by an AI engine. - Judge AI referrals by qualified enquiries and sales. A conversion rate from another company’s study is not a forecast for yours. ## Why GEO matters now GEO matters when your buyers use AI answers to research a problem, compare vendors or shortlist a purchase. Those answers can include links, summarize a source or give the reader enough information to continue without visiting it. Your search reporting needs to distinguish those outcomes. [Google explains](https://developers.google.com/search/docs/appearance/ai-features) that AI Overviews and AI Mode may search related subtopics while developing a response. Their models, responses and supporting links can differ. That is why a single ranking check or one answer screenshot cannot establish your overall AI visibility. Start with the questions that matter to your buyers. Record which businesses and sources appear, check whether your own information is accurate, and measure what happens when someone reaches your site. This gives you a business case grounded in your audience rather than a general claim that all AI traffic converts better. ## What is generative engine optimization, exactly? Generative Engine Optimization is a practitioner label for improving a business’s visibility and representation in AI-generated answers. Work can include the website, its supporting evidence and relevant information published elsewhere. Systems in scope include ChatGPT, Perplexity, Google’s AI Overviews and AI Mode, Gemini, and Microsoft Copilot. GEO and SEO overlap. Core SEO also supports visibility in Google’s AI features. GEO adds emphasis on questions such as “when a buyer researches this topic, are we in the answer, what does it say about us, and which sources support it?” An answer can link to your page and send a visit, or inform the buyer without a click. Some AI search systems may look up related subquestions while developing a response, as Google describes for AI Overviews and AI Mode. Others may use a different retrieval process. Cover the buyer’s main question and useful follow-ups, then make the evidence behind each answer easy to check. ## How AI engines decide what to cite You cannot inspect every engine’s source-selection rules. You can make your pages accessible and useful, then observe which sources appear. For Google AI features, [ordinary SEO remains the foundation](https://developers.google.com/search/docs/appearance/ai-features); there is no special schema or additional technical requirement. The practical content checks below help a buyer evaluate what you say. For the retrieval process, see [how generative engine optimization works](https://www.strataigize.com/insights/how-generative-engine-optimization-works/). | Content check | What it helps the reader establish | | --- | --- | | **Direct answers** | State the answer early, then explain assumptions and exceptions. Use the length the question needs. | | **Independent references** | Link relevant reviews, reporting or other evidence that a buyer can check outside your own claims. | | **Current information** | Update facts when products, prices or conditions change. Keep the date and scope clear. | | **Accountable authorship** | Show who wrote the piece and their relevant experience, without inventing expertise or credentials. | | **Original evidence** | Explain the method, sample and limitations behind a result so the reader knows what it can support. | ![Chart: The five-stage pipeline, and how much of each you control. An AI answer is assembled in stages.](https://www.strataigize.com/blog/real/chart-geo-pipeline.webp) ## Where AI answers actually pull their sources An answer about your business may use your own site, independent reporting, reviews, community discussion or another publisher’s comparison. The relevant mix depends on the question and the engine. Review the sources that appear for your actual buyer questions before deciding where to spend effort. For each source type, ask a different question: - **Review sites and comparisons.** Are the details accurate, and can a buyer see how the comparison was made? - **Community discussions.** What questions or objections do people raise that your site does not answer? - **Videos.** Would a real demonstration explain the product or process better than another paragraph? - **Your own site.** Can someone verify your services, prices, experience and results without guessing? There is no universal percentage of GEO work that belongs off-site. Correct your own information first, then pursue relevant independent coverage on its merits. Our [AI SEO tools comparison](https://www.strataigize.com/insights/best-ai-seo-tools/) can help you choose how to monitor the sources and questions that matter. ## GEO, AEO, SEO: what is the difference? They overlap, and the distinctions are simpler than the acronym soup suggests. SEO (Search Engine Optimization) is earning rankings in traditional search. AEO (Answer Engine Optimization) is earning the direct answer in featured snippets, voice results, and “people also ask.” GEO (Generative Engine Optimization) is earning citations inside generative AI answers. GEO builds on SEO rather than replacing it. A meaningful share of AI citations still trace back to pages that rank well organically, so technical health, crawlability, and authority still matter. The mistake is treating GEO as a separate channel you bolt on later. It is the same content engine, tuned so the model can read it as well as the searcher. If the acronyms are the thing tripping your team up, we unpack all three at length, including which layer to fund first and how to measure each one, in [AEO vs GEO vs SEO](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/). One [observational study of 21,143 citations](https://arxiv.org/html/2604.25707v2) found higher average influence scores for pages containing statistics, definitions and comparisons. Its authors explicitly distinguish those associations from causal effects. The useful lesson is to provide evidence a reader can assess, not to expect a fixed citation lift from adding a statistic. ## How to start with GEO: five moves You start with GEO by making your content easy to extract, easy to trust, and easy to find off-site. Five moves, in order: 1. **Answer the buying question directly.** Put the useful answer where a reader can find it, followed by the evidence and exceptions. There is no required word count or guaranteed citation effect. 2. **Make business facts consistent.** Reconcile your name, services, location, prices and relevant profiles. Correct contradictions a buyer might encounter. 3. **Earn relevant independent coverage.** Contribute useful work to the publications and communities your buyers use. Avoid fabricated reviews or paid praise presented as independent judgment. 4. **Publish evidence you can explain.** Share a useful result, demonstration or comparison with its method and limitations. A number without that context can mislead. 5. **Maintain the facts.** Update pages when something substantive changes. Preserve original publication dates and use an updated date only for a real refresh. ## How to measure whether GEO is working You measure GEO with three signals, because no single dashboard captures it yet. Skip them and you are flying blind, which is how most teams talk themselves out of the channel before it pays off. 1. **AI referral traffic.** Group recognizable assistant referrals in GA4, then track qualified enquiries and eventual sales. Missing referrers and small samples limit attribution; compare the same date windows and conversion definitions before drawing conclusions. 2. **Share of voice.** Across a fixed set of buyer questions, how often does an engine name you versus a competitor? That percentage is the closest thing GEO has to a ranking, and it is the number our [AI SEO and visibility reporting](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/) service tracks weekly across ChatGPT, Claude, Gemini, Google AI Overviews and Google AI Mode, and monthly on Perplexity. 3. **Self-reported attribution**, the most underused of the three. Add a “How did you hear about us?” field to your audit and contact forms with AI options. It is the one source that catches the citations analytics miss, and it is a one-line change. If you want a baseline of where you stand today, that is exactly what an [AI-visibility audit](https://www.strataigize.com/audit/) is for. ## Common GEO mistakes The fastest ways to waste a quarter on GEO, in the order teams usually make them: - **Over-investing in schema while ignoring off-site mentions.** Markup is hygiene; the 2026 evidence does not support it as a citation driver. - **Faking freshness with date bumps** instead of real updates, which engines increasingly see through. - **Keyword-stuffing internal links.** Jamming a service link onto every matching phrase helps no one and reads like spam to both people and models. Links should be few, relevant, and useful. ![The GEO service page this method was built from](https://www.strataigize.com/blog/real/strataigize-geo.webp) ## How we proved it on our own site Our [AI-SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) records a late-2025 push on the previous site, published 2025-12-10. ChatGPT-attributed sessions rose from 38 to 474, and Semrush recorded 117 AI citations as of 2025-12-09, with leads attributed to ChatGPT. Those are different measurements from a specific period. They show a channel worth investigating, but do not isolate which edit caused the change or predict another business’s conversion rate. Our [managed GEO service](https://www.strataigize.com/generative-engine-optimization/) keeps those distinctions in its reporting. ## Frequently asked questions ### Is GEO just SEO with a new name? No. They share a foundation, but the goal differs. SEO earns a ranking a human clicks; GEO earns a citation inside an answer the human reads. You can rank #1 and still be left out of the AI answer, which is why GEO needs its own attention. ### Does schema markup help GEO? A little, as hygiene. Clean structured data helps engines parse your page, but the 2026 evidence does not support schema as a major citation driver. Put your effort into answer-first content, real data, and third-party mentions instead. ### How long does GEO take to work? There is no reliable universal timetable. Crawling, indexing, the question being asked and competing sources all affect what appears. Agree on a baseline and a review cadence, then judge changes across repeated observations rather than one answer. ### Which AI engine should we optimize for? Start with the systems your buyers use and the questions that influence a purchase. Compare answers across more than one engine, since sources can differ, and keep the underlying content useful wherever it is found. ### Can we do GEO in-house? The fundamentals, yes. Answer-first rewrites, an entity foundation, and a freshness cadence are all learnable. The harder, higher-value work, earning third-party mentions and publishing original data at a steady clip, is where most teams bring in help. ### How is GEO different for B2B? B2B research often involves several people, technical requirements and a longer buying cycle. Make scope, pricing assumptions, evidence and procurement information easy to check. Track qualified conversations and assisted sales; a citation or visit alone does not establish buying intent. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step Not sure search is your bottleneck? The Growth Diagnostic benchmarks your whole funnel in six questions. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All SEO & AI Search articles →](https://www.strataigize.com/insights/topics/seo-geo/) [How Generative Engine Optimization Actually WorksThe mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured.](https://www.strataigize.com/insights/how-generative-engine-optimization-works/)[14 Best AI SEO Tools in 2026 (and How to Use Them)Compare 14 AI SEO tools for content, research and AI visibility, including Surfer, Semrush, Profound and Otterly.AI, with pricing references and use cases.](https://www.strataigize.com/insights/best-ai-seo-tools/)[7 Best Generative Engine Optimization (GEO) Agencies 2026The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage.](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/) ## Be the answer AI gives. We improve crawler access, publish useful evidence, and measure search visibility, AI citations, and qualified enquiries separately. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See AI search services →](https://www.strataigize.com/generative-engine-optimization/) --- Canonical: https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/ Description: Most agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost. Published: 2026-09-13T00:00:00.000Z Modified: 2026-09-13T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) # When a Smaller AI Model Will Do By [**Eric Hedlin**](https://www.strataigize.com/about/team/eric/), Chief AI Scientist · Published September 13, 2026 · 5 min read Frontier models are priced for open-ended conversation, but most production AI work is one bounded task repeated thousands of times. On that shape of work a small model is frequently enough, and sometimes better. NVIDIA researchers put serving a 7-billion-parameter model at 10 to 30 times cheaper than a 70 to 175-billion one in latency, energy and compute. What decides it is whether your task is narrow enough to specify and measure. In this article 1. [Agent work is repetitive, and repetitive work is narrow](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#agent-work-is-repetitive-and-repetitive-work-is-narrow) 2. [Fine-tuning on the task changes the comparison entirely](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#fine-tuning-on-the-task-changes-the-comparison-entirely) 3. [The decision rule](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#the-decision-rule) 4. [Start large, then shrink on evidence](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#start-large-then-shrink-on-evidence) 5. [Where the small model does not go](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#where-the-small-model-does-not-go) 6. [How we apply this](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#how-we-apply-this) 7. [Sources](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/#sources) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. The default way to build an AI feature in 2026 is to call the largest available model and move on. It works, it is fast to ship, and for a genuinely open-ended assistant it is the right call. For the far more common case, a system that reads an inbound lead or extracts six fields from an invoice several thousand times a day, it quietly overpays for capability the task never uses. ## Agent work is repetitive, and repetitive work is narrow An agent in production is rarely holding a wide-ranging conversation. It classifies, extracts, routes, calls a tool with structured arguments, or decides between a handful of next steps. The same prompt shape runs over and over with different content poured into it. A team at NVIDIA made this argument formally in [Small Language Models are the Future of Agentic AI](https://arxiv.org/abs/2506.02153), first posted in June 2025 and revised that September. Their working definition of small is a model that fits on a common consumer device and answers fast enough to be useful, which as of 2025 means roughly anything under 10 billion parameters. Their economic claim is the concrete one. Serving a 7-billion-parameter model runs **10 to 30 times cheaper** than serving a 70 to 175-billion-parameter model, measured in latency, energy consumption and floating point operations. For a workflow invoked a few hundred times a month the difference is a rounding error. For one invoked continuously it is the difference between a system that pays for itself and one that does not. On capability, they point to models such as Phi-2 at 2.7 billion parameters reaching commonsense reasoning and code generation scores comparable to 30-billion-parameter models of its generation. Smaller does not automatically mean weaker at a given job. ## Fine-tuning on the task changes the comparison entirely The sharper result is what happens when a small model is trained specifically on the narrow thing you need. Researchers fine-tuned **facebook/opt-350m**, a 350-million-parameter model, on the ToolBench dataset for agentic tool calling and [reported a 77.55% pass rate](https://arxiv.org/html/2512.15943v2), against 26.00% for ChatGPT with chain-of-thought prompting at roughly 175 billion parameters. That is a model 500 times smaller scoring roughly three times higher on the task it was trained for. Now apply the discipline from [the previous piece on evaluation](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/) to that number, because it deserves the same scrutiny as any vendor chart. The fine-tuned model was trained on ToolBench and measured on ToolBench. It has seen the distribution. The frontier baselines were prompted, not trained, on that distribution. This is close to the fairest available comparison for the question “can a small specialised model beat a large general one at a specialised task”. It is also a narrow claim, and worth reading as one. A 350-million-parameter model does not outperform a frontier model in general, and nothing in the paper says it does. What the result does support is the operational point. When you can define the task tightly enough to build training data for it, a small model trained on that data competes with, and often beats, a large model asked politely. The condition is doing the definition work. ## The decision rule The question is not which model is best. It is whether your task is specifiable. **Choose a small model when** the task has a bounded input and a checkable output, you can assemble a few hundred labelled examples, the volume is high enough that unit cost matters, latency is felt by a user or a queue, or the data cannot leave your infrastructure. Document extraction, lead scoring against written rules, ticket routing, structured tool calls and classification all sit here. **Choose a frontier model when** the input is genuinely open-ended, the work requires knowledge you cannot enumerate, the volume is low enough that per-call cost is noise, or you are still discovering what the task is. Early exploration is a frontier model job, and so is anything a person will read as prose. **Use both when** the work splits cleanly. The NVIDIA position paper argues for heterogeneous systems for this reason: route the repetitive majority to a small model and escalate the genuinely novel cases to a large one. Most production systems we run have this shape, because most workloads are mostly routine with a tail that is not. ## Start large, then shrink on evidence Choosing the small model first is a mistake, because you cannot specify a task you have not watched anyone perform. The sequence that works: 1. **Build it with a frontier model.** Get the workflow correct and in front of real inputs. Do not optimise anything yet. 2. **Log every call.** Inputs, outputs, and the human corrections. This becomes the training set and the evaluation set, and it costs nothing to collect if you start on day one. 3. **Wait until the task stops changing.** A workflow still under revision is not ready to be specialised. Fine-tuning a moving target wastes the work twice. 4. **Build the held-out evaluation.** Label real cases by hand, including the ones your team argues about, and keep a portion unseen. 5. **Test a small model against that set.** If it clears the bar, the cost curve changes by an order of magnitude. If it does not, you have lost a few days and gained an evaluation you needed anyway. Step 5 failing is not a wasted exercise. The labelled set is the thing that tells you whether the system is working at all, on any model. ## Where the small model does not go Some of this is worth stating plainly, since the cost argument is seductive. A smaller model generally copes less well with inputs unlike anything it was trained on, and production reliably produces those. It has less world knowledge to fall back on when the prompt is underspecified. And a model fine-tuned on last quarter’s distribution degrades as the distribution moves, which means someone owns retraining and someone owns noticing. The savings stay real, and they stay conditional. The condition is the same one as always, which is that you measure it on your own data and keep measuring. A system nobody is watching is not cheap at any model size. ## How we apply this Model choice sits inside the build, after the workflow is understood. Every system in our [AI systems catalogue](https://www.strataigize.com/services/ai-systems/) is scoped as one bounded workflow with a written success metric agreed before development, which is exactly the specification a small model needs. Our [production retainer](https://www.strataigize.com/offers/production-retainer/) exists because the measurement does not stop at launch: outputs are verified against baselines monthly, which is what catches a specialised model drifting away from a moving task. If the workflow is still being discovered, we build it on a frontier model and say so. The savings are available later, on evidence. ## Sources - Small Language Models are the Future of Agentic AI, Belcak, Heinrich, Diao, Fu, Dong, Muralidharan, Lin and Molchanov: [arxiv.org/abs/2506.02153](https://arxiv.org/abs/2506.02153) - Small Language Models for Efficient Agentic Tool Calling: Outperforming Large Models with Targeted Fine-tuning, Jhandi, Kazi, Subramanian and Sendas: [arxiv.org/html/2512.15943v2](https://arxiv.org/html/2512.15943v2) Author **Eric Hedlin**, Chief AI Scientist at Strataigize. PhD in computer science (UBC). Signs off AI systems so they hold in production, with a baseline. Next step Six questions, one bottleneck. The Growth Diagnostic benchmarks every stage of your funnel and hands you the fix that pays first. [Run the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All AI & Automation articles →](https://www.strataigize.com/insights/topics/ai-automation/) [AI Automation for Service Businesses: Where to StartAutomate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return.](https://www.strataigize.com/insights/ai-automation-for-service-businesses/)[Gemini Image Prompts: Photo Styles, Edits, and RatiosPhoto-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs.](https://www.strataigize.com/insights/gemini-image-prompts/)[Copy and Paste These ChatGPT Prompts for Stunning VisualsCopy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026.](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/) ## Want AI doing this for your growth? We build AI-driven acquisition, content, and automation systems for operators across North America. See your levers in 30 minutes. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [Explore AI automation services →](https://www.strataigize.com/services/ai-automation-services/) --- Canonical: https://www.strataigize.com/insights/who-should-run-apple-search-ads/ Description: Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode. Published: 2026-08-21T00:00:00.000Z Modified: 2026-09-02T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-who-should-run-apple-search-ads.webp) # Apple Ads Basic or Advanced: Which One Should You Run? By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published August 21, 2026 · 5 min read Pick the tier before you argue about who runs the account. Apple caps Basic at $10,000 per app per month. Basic bills you per install. Advanced bills per tap and carries no monthly ceiling. Advanced also gives you keyword-level bids, Search Match and negative keywords (Apple, compare Apple Ads solutions, retrieved 2026-09-01). These are two products with different billing units, not two difficulty settings on one. In this article 1. [Basic stops at $10,000 a month per app](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#basic-stops-at-10000-a-month-per-app) 2. [The control Advanced sells you is the keyword](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#the-control-advanced-sells-you-is-the-keyword) 3. [What each of the four placements buys you](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#what-each-of-the-four-placements-buys-you) 4. [Getting the tier wrong costs a quarter of unreadable installs](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#getting-the-tier-wrong-costs-a-quarter-of-unreadable-installs) 5. [“Apple’s bidding is good now, so why not just run Basic?”](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#apples-bidding-is-good-now-so-why-not-just-run-basic) 6. [What stays manual at any volume, and what we refuse](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#what-stays-manual-at-any-volume-and-what-we-refuse) 7. [The two triggers that decide it](https://www.strataigize.com/insights/who-should-run-apple-search-ads/#the-two-triggers-that-decide-it) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. For years mobile teams called this channel Apple Search Ads. Apple renamed the surface Apple Ads and now sells two separate things under it ([ads.apple.com](https://ads.apple.com/), retrieved 2026-09-01). Growth teams still argue about in-house versus retainer, priced as labor. The tier decides how much work exists in the first place, and in Basic most of that work is unavailable to you at any budget. | | Apple Ads Basic | Apple Ads Advanced | | --- | --- | --- | | Billed on | Installs | Taps, a cost-per-tap auction | | Monthly spend | Capped at $10,000 per app per month | No monthly ceiling | | Keyword control | None you set | Keyword-level bids, Search Match, negative keywords | | Placements | App Store search results | Today tab, search tab, search results, product pages | | Creative | Your App Store product page | Custom product pages usable as search results creative | Source: [Apple, compare Apple Ads solutions](https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions), retrieved 2026-09-01. ## Basic stops at $10,000 a month per app The cap is not a suggested budget. It is the maximum Apple will let one app spend in Basic in a month ([Apple](https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions)). The month your plan calls for more, the tier is the constraint, and the migration happens whether you scheduled it or not. The second difference costs more and arrives later. Basic does not hand back keyword-level search term data, because you never set keywords in it ([ads.apple.com/app-store/basic](https://ads.apple.com/app-store/basic)). AppTweak’s tier comparison reads the same way ([apptweak.com](https://www.apptweak.com/en/aso-blog/search-ads-basic-or-search-ads-advanced-which-one-to-choose)). So the account cannot tell you which query bought which install. Anyone who has run Basic knows that feeling already. Spend and installs are visible, and what people typed is not. Move up to Advanced and the keyword build starts from nothing. ## The control Advanced sells you is the keyword In Advanced you set the keywords and a bid against each one, and you write the negatives ([Apple](https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions)). That is the whole difference in daily work. Setting your own bid earns its place under one condition. You need enough taps on a keyword each week that a bid change produces a readable difference in cost and in trials. Below that you are moving a number and reading noise. The condition holds per keyword, not per account. A $50k month spread across hundreds of terms can still be too thin to bid by hand on any single one, on our own arithmetic. ## What each of the four placements buys you Advanced serves the Today tab, the search tab, search results, and product pages ([ads.apple.com](https://ads.apple.com/)). Three of those four are reach. Somebody opened the App Store, or scrolled a competitor’s listing, and your ad appeared. Search results is the placement where a person typed something. There a keyword means what you think it means, and the search term record it produces is what you carry into every later bid. Custom product pages are the variable most advertisers leave on default. Apple lets a custom product page serve as the creative for Advanced search results ads ([Apple](https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions)), so the screenshots a searcher sees can match the theme they searched. Ship one page for every intent and you pay auction prices for a mismatch you chose. ## Getting the tier wrong costs a quarter of unreadable installs Apple advertises conversion rates over 60% for ads at the top of search ([ads.apple.com](https://ads.apple.com/)). That gets quoted as a selling point. It is also a warning about your reporting. When almost every tap installs, install cost stops separating good queries from bad ones, and Basic bills you on exactly that metric. Stage the arithmetic on a hypothetical account so the loss is visible. Two installs land the same week, one at $4 and one at $9. The $4 install never reaches a paywall view. The $9 install starts a trial and renews. In Basic both collapse into one undifferentiated line item, and nothing in the report says which query to buy more of. Three months at the ceiling is $30k of spend, by our own arithmetic, with no keyword-level record of what it bought. The read is still available outside the ad account. Your measurement partner can join installs to trial starts and renewals, and the plumbing choices are in our [Adjust versus AppsFlyer comparison](https://www.strataigize.com/insights/adjust-vs-appsflyer/). Basic will not itemize any of it by keyword. Grade the channel on days to payback at 30, 60, 90 or 180, using the definitions in our [mobile app KPI doctrine](https://www.strataigize.com/insights/10-mobile-app-kpis/). We treat cost per install as a bid input, not as the grade for an Apple Ads account. ## “Apple’s bidding is good now, so why not just run Basic?” The argument runs like this. Apple handles the bid, Basic asks almost nothing of you, so pick it, save the hours, and get back to the product. Founders say it out loud in board meetings, and it is not a stupid position. It holds under conditions you can name. One app. One market. Spend under $10,000 a month. No plan to expand the catalog, and no intention of building a keyword asset. Independent tier guides land in the same place for teams that small ([apptweak.com](https://www.apptweak.com/en/aso-blog/search-ads-basic-or-search-ads-advanced-which-one-to-choose)). It stops holding at the cap and at the search term gap. No amount of automation moves the $10,000 ceiling. ## What stays manual at any volume, and what we refuse Three things stay manual whatever your spend. Negative keywords, because discovery is a search term generator and unpruned discovery becomes a tax. Match types, because promoting a paying term to exact with its own bid is how the keyword asset gets built. Product page variants, because no bidding system has read your paywall. One refusal costs us money to say. We would not open a second storefront before the first one pays. Twenty markets at low spend produce twenty datasets too thin to act on, which is the same volume problem as hand-bidding a keyword with four taps a week. ## The two triggers that decide it Open the search terms report in Advanced and sort by taps in the last week. The rows with enough taps that a bid change would show up in cost and in trials are the only rows worth touching by hand. Everything below them waits for volume. The other trigger sits in your plan rather than the account. If the plan needs more than $10,000 per app in a month, or a second market, or a keyword report you can act on, the tier is already decided and the extra hours are the price of that decision. The quarter lost in this channel goes to a Basic account that spent to the ceiling and cannot name a single query that paid, not to a bid set slightly wrong. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step What do your ads really return? The Growth Calculator shows your true CAC and ROAS in two minutes. [Run the calculator →](https://www.strataigize.com/tools/growth-calculator/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Paid Advertising articles →](https://www.strataigize.com/insights/topics/paid-ads/) [Google Ads Pricing in 2026: CPC, Agency Fees and BudgetsGoogle Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget.](https://www.strataigize.com/insights/google-advertising-cost-guide/)[Google Ads Statistics 2026: Costs, CTRs and Market ShareGoogle Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced.](https://www.strataigize.com/insights/google-ads-statistics-2026/)[When the algorithm picks the audience, what do we still buy?Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests.](https://www.strataigize.com/insights/algorithm-is-the-targeting/) ## Make your ad spend earn its keep. One client gets $2.53 back for every ad dollar inside 90 days. Another hit 8.54x peak ROAS. We optimize for revenue, not clicks. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See paid advertising →](https://www.strataigize.com/services/paid-advertising/) --- Canonical: https://www.strataigize.com/insights/why-we-test-emerging-channels/ Description: The early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does. Published: 2026-06-05T00:00:00.000Z Modified: 2026-09-06T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-why-we-test-emerging-channels.webp) # Why We Test Emerging Channels Before They're Obvious By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published June 5, 2026 · Updated September 6, 2026 · 7 min read Emerging marketing channels are cheapest and least competitive right before they go mainstream, and the brands that test early compound an advantage that is expensive to catch later. Our Innovation Lab continuously pilots new platforms, ad units, and AI tools, measures them against real outcomes, and operationalizes the winners. The point is not novelty for its own sake. It is owning a channel, and the cheap attention inside it, before your competitors notice it exists. In this article 1. [The pattern: every channel is cheapest before it’s obvious](https://www.strataigize.com/insights/why-we-test-emerging-channels/#the-pattern-every-channel-is-cheapest-before-its-obvious) 2. [Why the early window closes](https://www.strataigize.com/insights/why-we-test-emerging-channels/#why-the-early-window-closes) 3. [What’s emerging right now in 2026](https://www.strataigize.com/insights/why-we-test-emerging-channels/#whats-emerging-right-now-in-2026) 4. [How our Innovation Lab works](https://www.strataigize.com/insights/why-we-test-emerging-channels/#how-our-innovation-lab-works) 5. [How we proved it on ourselves](https://www.strataigize.com/insights/why-we-test-emerging-channels/#how-we-proved-it-on-ourselves) 6. [How to run your own channel pilot in 30 days](https://www.strataigize.com/insights/why-we-test-emerging-channels/#how-to-run-your-own-channel-pilot-in-30-days) 7. [Common mistakes operators make with emerging channels](https://www.strataigize.com/insights/why-we-test-emerging-channels/#common-mistakes-operators-make-with-emerging-channels) 8. [Frequently asked questions](https://www.strataigize.com/insights/why-we-test-emerging-channels/#frequently-asked-questions) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. Almost everyone arrives at a new marketing channel at the wrong moment: after the case studies, after the conference talks, after the channel is “proven,” which is precisely when it stops being cheap. This page is the argument for arriving earlier, with the history that proves the pattern and a 30-day pilot method you can run yourself. ![Chart: Every channel runs the same life cycle. The cost of entry is lowest exactly when the evidence is thinnest.](https://www.strataigize.com/blog/real/chart-channel-lifecycle.webp) ## The pattern: every channel is cheapest before it’s obvious The single most reliable pattern in performance marketing is that a channel’s cost is lowest when its competition is thinnest, which is always early. This is the history of the entire industry repeating itself. Google Ads in 2003, Facebook Ads in 2008, TikTok Ads in 2019: in every case, the advertisers who showed up early paid a fraction of the eventual equilibrium price and built an edge that compounded, per [analysis of digital advertising history](https://www.digitalapplied.com/blog/digital-advertising-statistics-2026-data-points). Early Google cost-per-click prices were a sliver of what they became. Early Facebook reach was almost free relative to today. New platforms like Threads opened at $2 to $5 per thousand impressions simply because few advertisers were bidding. The reason is mechanical, not magical. When a channel is new, demand is low and inventory is abundant, so attention is cheap. The marketers who move then are simply earlier, and earlier is a strategy you can choose. The discomfort of being early, the unproven metrics, the missing playbook, is the exact thing that keeps your competitors out and keeps the attention cheap for you. ## Why the early window closes Global social media CPMs climbed roughly 35 to 45% between 2020 and 2024 as advertiser demand intensified, and platforms that were once bargains now price like utilities. That is the whole mechanism in one number: more advertisers show up and bid the price up, and every channel that gets “discovered” follows the same arc from cheap and weird to expensive and crowded. As TikTok matured, its CPM patterns began to mirror Meta’s, the same convergence every maturing channel shows. More bidders chasing the same impressions automatically pushes costs up, and there is no version of the future where a popular channel gets cheaper. That is why “wait until it’s proven” is such an expensive instinct. By the time a channel is unambiguously proven, the proof itself has attracted the crowd that erased the margin. Waiting traded the risk of being early for the certainty of paying more. The window closes the moment everyone agrees it is open. ## What’s emerging right now in 2026 Right now, the cheap-attention frontiers are AI search, retail media, and connected TV, all channels that barely existed five years ago. These are the 2026 equivalents of early Facebook, and the early-mover math is already visible. AI search is the headline. OpenAI launched ChatGPT Ads on February 9, 2026, the first new advertising category since social media. A company spokesperson told Reuters it crossed a $100 million annualized run rate within six weeks, and by August 31, 2026, under 200 days after launch, Digiday and then Sensor Tower reported the business had [passed a $1 billion annualized run rate](https://ppc.land/chatgpt-ads-pass-1bn-run-rate-as-financial-services-spend-triples/) (roughly $83 million a month multiplied by twelve) as it expanded across 31 European markets. That is the same shape as Google Ads between 2002 and 2005, when costs were a fraction of where the auction settled, and it is our comparison, not a published one. Retail media is the fastest-growing channel at about $62 billion globally in 2026, prized for closed-loop attribution that ties ad to purchase. And connected TV reached $33.5 billion in the US, up 28% year over year, outpacing every established digital channel, according to [Digital Applied’s 2026 statistics roundup](https://www.digitalapplied.com/blog/digital-advertising-statistics-2026-data-points). The pattern holds: each of these is still learning its auction dynamics, still under-competed relative to where it is heading, and that is the window. The brands testing them now are buying skills and position at a discount that will not last. ![Our Innovation Lab, where emerging channels get tested before they are obvious](https://www.strataigize.com/blog/real/strataigize-lab.webp) ## How our Innovation Lab works Our Innovation Lab is a disciplined process, not a hobby, which is the only thing that separates testing emerging channels from gambling on them. The structure is deliberately repeatable: pilot, measure, operationalize, document. We **pilot** new platforms, ad units, and AI tools in small, controlled tests, sized so a failure is cheap and a win is legible. We **measure** every pilot against real outcomes, leads, revenue, qualified pipeline, not vanity engagement, because a channel that produces likes and no customers is a trap dressed as an opportunity. We **operationalize** only the winners, building the repeatable playbook for the ones that clear the bar. And we **document** everything, so the knowledge becomes a durable asset and the next test starts smarter than the last. You can read more about that mindset on our [Innovation Lab](https://www.strataigize.com/innovation-lab/) page. The discipline is what makes early testing safe. Because each pilot is small and measured, we can afford to be wrong often, which is the price of being right early. Most experiments do not graduate. The few that do pay for all the ones that did not. And the discipline shows up as much in what we decline as in what we test: plenty of emerging channels are bad fits or too immature to measure, and walking away from those, on data rather than vibes, is half the job. ## How we proved it on ourselves We ran the play on our own business, and it worked. When AI search began citing brands inside answers, we treated it as exactly the kind of early, under-competed channel the lab is built for, and we moved before it was obvious. The result: a late-2025 push on the previous site, published 2025-12-10, logged 117 Semrush AI citations as of 2025-12-09 and took ChatGPT-attributed sessions from 38 to 474, with real attributed leads from AI engines. The full breakdown is in our [AI-SEO case study](https://www.strataigize.com/case-studies/ai-seo-changed-everything/), and that early bet is now a [managed Generative Engine Optimization (GEO) service](https://www.strataigize.com/generative-engine-optimization/) we run for clients, with a [foundational explainer on how GEO works](https://www.strataigize.com/insights/what-is-generative-engine-optimization/) for anyone starting out. We were early to AI search for the same reason we will be early to the next one, because the advantage is in the timing. ![The content hub this method was tested on](https://www.strataigize.com/blog/real/strataigize-insights.webp) ## How to run your own channel pilot in 30 days Testing a channel well takes discipline and a small budget, so here is the whole method on one page. The goal is a test small enough that being wrong is cheap and structured enough that being right is obvious. Start by picking exactly one channel, the one with a real, growing audience and a visible early-mover cost gap, and resist the urge to test three at once. Set a hard budget cap that would not hurt if you lost it entirely, the cost of a nice dinner out, not a chunk of the quarter, because the early test is for learning. Then define a single success metric tied to revenue before you spend a dollar: a qualified lead, a booked call, a sale, never impressions or follow count, which are the vanity numbers that make dud channels look alive. Run it small and controlled for two to four weeks, long enough for signal, short enough to stay cheap, and do not touch the budget mid-flight chasing an early spike. When the window closes, let the data make the call. If it cleared your revenue bar, write down exactly what worked and scale deliberately. If it did not, write down why and kill it without sentiment. Either way you walk away with documented knowledge, which is the real output of every pilot, win or lose. Repeat that loop a few times a year and you build something most competitors never will, a standing habit of finding cheap attention early, on purpose, before the crowd arrives and prices it out. ## Common mistakes operators make with emerging channels “Show me the case studies first” feels prudent and is quietly the most expensive position in marketing: waiting for a channel to be proven guarantees you arrive after the cheap attention is gone. The others compound it. Testing without a real measurement bar, so you cannot tell a genuine winner from novelty and either scale a dud or kill a gem. Going all-in on an unproven channel instead of piloting small, turning a smart early test into a reckless bet. Chasing every new platform indiscriminately, which is just a more expensive way to lack focus. And failing to document, so each experiment starts from zero and the organization never compounds what it learns. Early plus undisciplined is a faster way to lose money. ## Frequently asked questions **Isn’t testing unproven channels risky?** Testing them carelessly is. Testing them in small, measured pilots is the opposite, it is how you cap downside while keeping access to the biggest upside in marketing, cheap early attention. The real risk is waiting until a channel is proven and paying the crowded-market price. **Can we run our own innovation testing in-house?** The mindset is learnable: pilot small, measure against revenue, document, scale only winners. The hard part is the discipline to keep tests small and honest, and the bandwidth to monitor many channels at once, which is exactly the work a dedicated lab is built to carry. Author **Ian McGavin**, Co-founded Strataigize in 2022. AI operations, business strategy, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) A free Google setting. It puts our work higher in your own results, changes nothing for anyone else, and you can undo it any time. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [App Intelligence Tools in 2026: The Post-Consolidation GuideWhich app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them.](https://www.strataigize.com/insights/app-intelligence-tools-guide/)[The ASO Creative Testing PlaybookYour app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[data.ai (formerly App Annie): Now Part of Sensor Towerdata.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026.](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/) --- Canonical: https://www.strataigize.com/offers/ai-opportunity-audit/ Description: A 2-week, $7,500 fixed-price AI Opportunity Audit: workflow inventory, ROI math per workflow, build-versus-buy calls, and a 90-day roadmap you own. [Home](https://www.strataigize.com/) / [How We Work](https://www.strataigize.com/how-we-work/) / AI Opportunity Audit Step 01 of the Strataigize Growth System # AI Opportunity Audit. Workflow inventory, ROI math, build-versus-buy calls, and a 90-day roadmap. Hand it to any vendor, including one that is not us. Price$7.5K fixed Duration2 weeks TermsFixed price, credited to a build Full ranges and terms on the [pricing page](https://www.strataigize.com/pricing/). Retainer terms are month to month after the first 3 months. Who it is for ## The right _buyer._ For operators who suspect AI should be saving them real hours and money, and want the math before committing to a build. The audit is the deliverable of our [AI consulting](https://www.strataigize.com/services/ai-consulting/) line. If you already know what to build, skip to the [pilot build](https://www.strataigize.com/services/ai-agent-development/). Fixed scope ## What you _receive._ - Workflow inventory: every recurring, rule-bearing, trail-leaving process in scope, ranked by volume and cost per run - ROI math per workflow: hours saved, error cost removed, run cost added, and the payback period, stated with its assumptions - Build-versus-buy call per workflow: where an off-the-shelf tool wins, where a custom agent wins, and where a human should stay - Data and access map: what each candidate automation would need to touch, and the minimum-privilege way to grant it - A 90-day roadmap: sequenced, costed, and scoped so the first build can start the week after the audit ends Acceptance ## How done is _defined._ The engagement is complete when you hold the written roadmap with ROI math on every candidate workflow. If you proceed to a build with us, the audit fee is credited toward it, as published on the pricing page. Most audits roll into a pilot build on the top workflow. Some end with a build-nothing verdict, and we have delivered that verdict; an audit that cannot say no is a sales document. [See the AI Pilot Build: step 03 →](https://www.strataigize.com/offers/pilot-build/) Questions ## AI Opportunity Audit, answered. What do we need to provide? About three hours of interviews across the people who run the candidate workflows, read access to the tools those workflows live in, and honest answers about volumes. No engineering time is required from your side during the audit. What if the audit finds nothing worth automating? Then the roadmap says so, workflow by workflow, with the math that says why. You will have spent the fee learning where NOT to spend the build budget, which is cheaper than learning it from a failed pilot. Is the fee really credited to a build? Yes, exactly as published on the pricing page: proceed to a pilot build with us and the audit fee credits toward it. Take the roadmap elsewhere and it is simply yours. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Opportunity Audit: $7.5K fixed, 2 weeks Fixed price, credited to a build. Full ranges and terms on the pricing page. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Start the AI Opportunity Audit Tell us where to look and we reply within 24 hours with whether this offer fits your situation. No pitch until you see the value. --- Canonical: https://www.strataigize.com/offers/growth-retainer/ Description: The mobile growth retainer: UA, ASO and the creative loop run as one weekly program by a named senior team, measured on revenue. $6,000 to $15,000 per month. [Home](https://www.strataigize.com/) / [How We Work](https://www.strataigize.com/how-we-work/) / Growth Retainer Step 04 of the Strataigize Growth System # Growth Retainer. UA, ASO, and the creative loop run as one program on a weekly optimization cadence. A named senior team, not three vendors. PriceFrom $6K/mo DurationOngoing, month to month after the first 3 months TermsMonth to month Full ranges and terms on the [pricing page](https://www.strataigize.com/pricing/). Retainer terms are month to month after the first 3 months. Who it is for ## The right _buyer._ For mobile apps and games that want acquisition, store presence, creative and measurement run as one program with one owner. Fixed scope ## What you _receive._ - Weekly optimization cadence across paid UA, ASO and creative, with a written decision log - Attribution truth underneath: MMP cohorts, enforced data-maturity windows, and reports that label what is still filling in - The creative loop: hook matrix, live test queue, and kill and scale rules applied on evidence - Monthly reporting against revenue and cohort LTV, never activity metrics - A named senior team, reachable, with a co-founder in the loop Acceptance ## How done is _defined._ The program runs month to month after the first 3 months, exactly as published: the first 3 months exist because ASO, creative testing and cohort data do not produce a fair read in less. Every month closes with a written report of what changed, why, and what it did. Retainers scale into whichever adjacent lever the data says is next: retention work, new channels, or automation of the reporting itself. Questions ## Growth Retainer, answered. Why is there a 3-month minimum before month to month? Because a fair read takes that long: store experiments need cycles, creative engines need testing rounds, and cohort revenue needs time to mature. A retainer judged in month one gets judged on noise, in both directions. What do you need from us to start? Platform access through your own accounts (ad platforms, store consoles, MMP), a working revenue source of truth, and a weekly slot with whoever owns the growth number. Ad spend stays in your accounts, billed by the platforms. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth Retainer: From $6K/mo, Ongoing, month to month after the first 3 months Month to month. Full ranges and terms on the pricing page. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Start the Growth Retainer Tell us where to look and we reply within 24 hours with whether this offer fits your situation. No pitch until you see the value. --- Canonical: https://www.strataigize.com/offers/growth-sprint/ Description: A 30-day, fixed-price sprint on the single thing capping your growth: a full ASO overhaul or a creative-testing rebuild. You keep the deliverable. [Home](https://www.strataigize.com/) / [How We Work](https://www.strataigize.com/how-we-work/) / 30-Day Growth Sprint Step 02 of the Strataigize Growth System # 30-Day Growth Sprint. One bounded engagement on the thing capping growth right now. You keep the deliverable whether or not a retainer follows. Price$9K fixed Duration30 days TermsFixed price, one deliverable Full ranges and terms on the [pricing page](https://www.strataigize.com/pricing/). Retainer terms are month to month after the first 3 months. Who it is for ## The right _buyer._ For teams that need one specific constraint fixed and want to judge us on a bounded deliverable before considering a retainer. Fixed scope ## What you _receive._ - One sprint, one deliverable, chosen at kickoff: a full ASO overhaul (keyword matrix, metadata, screenshot set, experiment plan) or a creative-testing rebuild (hook matrix, test queue, kill and scale rules) - A kickoff working session that fixes the scope in writing before work starts - Weekly progress checkpoints with the work visible, not summarized - A handover session where your team receives the deliverable and how to run it Acceptance ## How done is _defined._ The sprint is complete when the named deliverable is handed over in working form. You keep it whether or not a retainer follows, as published on the pricing page. Sprints commonly convert into the growth retainer, where the deliverable becomes the operating system of an ongoing program. That is an option, never a condition. [See the Growth Retainer: step 04 →](https://www.strataigize.com/offers/growth-retainer/) Questions ## 30-Day Growth Sprint, answered. Why these two deliverables? Because they are the two constraints we most often find capping mobile growth, and both produce artifacts a team can operate without us. Other bounded scopes are possible; the sprint format requires only that the deliverable is nameable before work starts. Can a sprint really move numbers in 30 days? A sprint ships the asset; the numbers move as it operates. ASO changes typically show in store metrics over the following weeks, and a rebuilt testing engine shows its value across the next testing cycles. We will not promise a specific lift on a 30-day clock, and you should distrust anyone who does. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) 30-Day Growth Sprint: $9K fixed, 30 days Fixed price, one deliverable. Full ranges and terms on the pricing page. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Start the 30-Day Growth Sprint Tell us where to look and we reply within 24 hours with whether this offer fits your situation. No pitch until you see the value. --- Canonical: https://www.strataigize.com/offers/pilot-build/ Description: An AI pilot build over 30 to 90 days: one bounded workflow automated end to end on your data, with a success metric and a written kill threshold. [Home](https://www.strataigize.com/) / [How We Work](https://www.strataigize.com/how-we-work/) / AI Pilot Build Step 03 of the Strataigize Growth System # AI Pilot Build. One workflow automated end to end on your own data, with a success metric and a written kill threshold agreed before we start. Price$25K to $60K fixed Duration30 to 90 days TermsFixed price, kill threshold in writing Full ranges and terms on the [pricing page](https://www.strataigize.com/pricing/). Retainer terms are month to month after the first 3 months. Who it is for ## The right _buyer._ For teams past the curiosity stage: you know which workflow should be automated and want it running in production, judged against a metric agreed before anyone is invested in the outcome. Fixed scope ## What you _receive._ - One bounded workflow automated end to end on your own data and systems - A success metric and a written kill threshold agreed before the build starts - Human-in-the-loop approval surfaces on anything irreversible: money, client messages, system writes - A test harness with negative controls, so a broken guardrail fails loudly instead of silently - Documentation and ownership transfer: the agent, its prompts and its configuration are yours Acceptance ## How done is _defined._ The pilot is judged against the success metric agreed in writing at kickoff. Hit the kill threshold and we stop and say so instead of selling phase two; that stopping rule is the buyer protection, and it is published on the pricing page. A pilot that clears its metric usually moves to the production retainer, where the agent is monitored, maintained and expanded with outputs verified monthly. [See the AI Production Retainer: step 05 →](https://www.strataigize.com/offers/production-retainer/) Questions ## AI Pilot Build, answered. What does the kill threshold actually look like? A written statement, agreed at kickoff, of the point at which the pilot is judged a failure: a metric it must reach by a date, or a cost it must not exceed. If we hit it, the engagement ends with a post-mortem, not a pitch. Whose infrastructure does the agent run on? Yours wherever practical, and always with your ownership of the prompts, configuration and documentation. Model usage runs under commercial terms that exclude training on your data. Why is the range $25K to $60K? Scope. A workflow with one system integration and clean data sits at the bottom; one with several integrations, messy data and compliance constraints sits at the top. The number is fixed in the proposal before the build starts, as published on the pricing page. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Pilot Build: $25K to $60K fixed, 30 to 90 days Fixed price, kill threshold in writing. Full ranges and terms on the pricing page. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Start the AI Pilot Build Tell us where to look and we reply within 24 hours with whether this offer fits your situation. No pitch until you see the value. --- Canonical: https://www.strataigize.com/offers/production-retainer/ Description: The AI production retainer: monitoring, maintenance and expansion of agents in production, with outputs verified against baselines monthly. [Home](https://www.strataigize.com/) / [How We Work](https://www.strataigize.com/how-we-work/) / AI Production Retainer Step 05 of the Strataigize Growth System # AI Production Retainer. Monitoring, maintenance, and expansion of the agents already running, with outputs verified against baselines every month. PriceFrom $8K/mo DurationOngoing, month to month after the first 3 months TermsMonth to month Full ranges and terms on the [pricing page](https://www.strataigize.com/pricing/). Retainer terms are month to month after the first 3 months. Who it is for ## The right _buyer._ For teams with agents already running, ours or anyone else's, that need them operated like production software rather than left to quietly rot. Fixed scope ## What you _receive._ - Monitoring with alerting a human actually receives - Maintenance: model updates, integration fixes, and guardrail upkeep as platforms shift underneath - Monthly verification: outputs checked against measured baselines, and a written report of what ran, what it produced, what it saved - Expansion: the next workflow queued and scoped from the measured payback of what already runs - Standing governance: scopes, bounds and escalation paths kept current as written documents Acceptance ## How done is _defined._ Every month closes with the verification report. The retainer runs month to month after the first 3 months, as published, and everything we operate remains yours: agents, prompts, configuration and documentation. Mature fleets typically expand one to two workflows a quarter, each with its own payback math before it is built. Questions ## AI Production Retainer, answered. Can you operate agents someone else built? Usually, after a short assessment of how they were built and what they touch. If an inherited agent is unsafe to operate as-is, we say so with specifics and a remediation scope rather than operating it on hope. What does "verified against baselines" mean? Each agent has measured expectations for its outputs: volumes, formats, quality checks, spend bounds where relevant. The monthly report shows actuals against those baselines, so drift gets caught by the process before it becomes an incident. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Production Retainer: From $8K/mo, Ongoing, month to month after the first 3 months Month to month. Full ranges and terms on the pricing page. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Start the AI Production Retainer Tell us where to look and we reply within 24 hours with whether this offer fits your situation. No pitch until you see the value. --- Canonical: https://www.strataigize.com/partnerships/ Description: The platforms Strataigize builds on: Anthropic Claude, Google, Meta, and Adjust. Verified partner status only, published the day it is real. [Home](https://www.strataigize.com/) / Partnerships Partnerships # The platforms we build on, with receipts. Agencies flash partner badges buyers cannot decode. We do it the other way around: the work first, and a badge only on the day the platform verifies it. [Book a growth audit →](https://www.strataigize.com/audit/)[See the platforms](https://www.strataigize.com/partnerships/#alliances) Platforms ## Pick a _stack._ [ AI agents and automation ### Anthropic and Strataigize Claude runs our own agency and the client automations we ship: agent builds, human-in-the-loop workflows, and the governance around them. Explore →](https://www.strataigize.com/partnerships/anthropic/)[ Search, ads and measurement ### Google and Strataigize Google Ads managed to revenue, offline conversion pipelines, Search Console discipline, and the organic surface AI answers retrieve from. Explore →](https://www.strataigize.com/partnerships/google/)[ Paid social and app growth ### Meta and Strataigize Meta app and web campaigns across a large managed portfolio, with server-side events, creative testing, and written scaling rules. Explore →](https://www.strataigize.com/partnerships/meta/)[ Attribution and measurement ### Adjust and Strataigize Mobile measurement done properly: MMP implementation, cohort truth, attribution windows enforced before any decision is made. Explore →](https://www.strataigize.com/partnerships/adjust/) Verified status ## Published when _real._ Partner tiers, certifications and audits appear on this site through one verified registry. Each entry will state in plain language what the tier required, because a badge a buyer cannot decode is decoration, not evidence. - Strataigize (self-declaration): PIPEDA compliance statementverified 2026-08-30 · [evidence](https://www.strataigize.com/trust/) - Strataigize (self-declaration): GDPR processor obligations statementverified 2026-08-30 · [evidence](https://www.strataigize.com/trust/) - Clutch: Clutch, business verificationverified 2026-08-31 · [evidence](https://clutch.co/profile/strataigize-marketing) - Semrush: Semrush Agency Partnerverified 2026-08-31 · [evidence](https://agencies.semrush.com/strataigize-marketing/) - Semrush: Semrush for Digital Agencies Certificationverified 2026-09-08 · [evidence](https://static.semrush.com/academy/certificates/b17e7017e0/strataigize_1.pdf) Questions ## Partnerships, _answered._ Are these formal partner programs? Some of the platform relationships here have formal partner programs and some are working proficiencies. We publish a program badge only after the platform itself verifies it, and each badge will carry a plain-language line explaining what the tier actually required. Until then, what you see is what we can prove: the work, the case studies, and the measured results on that stack. Why does the stack matter when hiring an agency? Because delivery quality is stack-specific. An agency that runs its own business on the tools it sells you has hit the failure modes before your budget does. Every platform page here shows the work we run on that platform today, not a logo wall of tools we opened once. Which platform should my engagement start on? The one your growth constraint lives on. The free 30-minute audit call names that constraint first, then the stack follows. Most mobile engagements start on Meta or Apple Search Ads with Adjust measurement underneath; most AI automation engagements start on Claude; most search engagements start on Google. Do you resell platform spend or licenses? No. Ad spend stays in your own accounts billed by the platforms directly, and AI usage runs under terms that exclude training on your data. You keep ownership and billing relationships; we do the work. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Most engagements $6K to $25K per month, fixed-scope from $7.5K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Tell us your stack Name the platforms your growth runs on and we reply within 24 hours with what we would do on them. No pitch until you see the value. ## Not sure which stack is _the constraint?_ The free 30-minute audit call names it, live, on your funnel. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/partnerships/adjust/ Description: How Strataigize works on Adjust: MMP implementation, NET cohort reporting, attribution windows enforced before decisions, and partner postbacks that hold up. [Home](https://www.strataigize.com/) / [Partnerships](https://www.strataigize.com/partnerships/) / Adjust Adjust # Adjust and Strataigize. Every scaling decision is only as good as the attribution under it. We treat the MMP as the revenue truth and enforce the discipline that keeps it true. [Book a growth audit →](https://www.strataigize.com/audit/)[See what you can buy](https://www.strataigize.com/partnerships/adjust/#offers) Partner status ## Verified or _absent._ Listing status renders here through one verified registry. Nothing shows before Adjust confirms it. Joint offers ## Things you can _buy._ Measurement work is scoped and priced like everything else here. The pricing page carries the ranges. [01 ### MMP implementation and verification SDK integration verified event by event, partner postbacks configured per channel, and a test-device pass proving every conversion lands where the reports say it does. Explore →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/)[02 ### Cohort reporting that tells the truth NET cohort revenue views by acquisition source, with the attribution window and maturity of every number stated on the report it appears in. Explore →](https://www.strataigize.com/services/mobile-app-marketing/)[03 ### Attribution windows doctrine A written policy for which windows and maturity each decision requires. Recent days under-report while cohorts fill; treating them as final is how budgets get cut on phantom losses. Explore →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[04 ### Migration and cleanup Moving between MMPs, or repairing a setup where platform numbers and MMP numbers disagree, with a reconciliation report naming which number to steer by and why. Explore →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) Questions ## Attribution, _answered._ Are you listed in the Adjust partner directory? Listing status appears on this page only once Adjust verifies it, with a plain-language line stating what the listing required. What we claim today is working proficiency: Adjust runs under our managed mobile portfolio daily, and the attribution discipline described on this page is how every mobile engagement here is measured. Adjust or AppsFlyer? Both are serious MMPs and we work in both. The right choice depends on your channel mix, your data-residency needs and your contract leverage, and the wrong answer is whichever one gets implemented sloppily. The implementation quality moves results more than the logo does. Why do attribution windows matter so much? Because recent cohorts under-report by design: conversions keep maturing after the click. A campaign judged on a window that has not filled looks worse than it is, gets cut, and the report never shows the revenue that arrived after the funeral. We enforce written maturity rules so no budget decision reads immature data. Can you audit our existing setup without taking over media? Yes. Measurement-only engagements are scoped as fixed projects: implementation verification, cohort reconciliation, and a written windows policy your team or any agency can operate. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth retainers from $6K per month, typical range $6K to $15K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the measurement team Tell us your app and channels and we reply within 24 hours with whether your attribution can be trusted, and what to fix if not. --- Canonical: https://www.strataigize.com/partnerships/anthropic/ Description: How Strataigize builds on Anthropic Claude: agent development, human-in-the-loop automation, and governance, proven on our own agency first. [Home](https://www.strataigize.com/) / [Partnerships](https://www.strataigize.com/partnerships/) / Anthropic Anthropic # Anthropic and Strataigize. We deploy Claude for clients and run our whole agency on it, which means the failure modes were found on our budget, not yours. [Book a growth audit →](https://www.strataigize.com/audit/)[See what you can buy](https://www.strataigize.com/partnerships/anthropic/#offers) Partner status ## Verified or _absent._ Program status appears here through one verified registry, with a plain-language line stating what the tier required. Nothing renders before the program itself confirms it. Joint offers ## Things you can _buy._ Each one has a page, a scope, a duration and a published price. No "capabilities" fog. [01 ### AI Opportunity Audit on your workflows Two weeks, fixed price. A workflow inventory, ROI math per workflow, build-versus-buy calls, and a 90-day roadmap that names where Claude fits and where it does not. Yours to hand to any vendor, including one that is not us. See the offer →](https://www.strataigize.com/offers/ai-opportunity-audit/)[02 ### Claude agent pilot build One bounded workflow automated end to end on your own data, with a success metric and a written kill threshold agreed before anything is built. Human-in-the-loop by design: a person approves anything that matters. See the offer →](https://www.strataigize.com/offers/pilot-build/)[03 ### Agent fleet operations Monitoring, maintenance and expansion of the agents already running: run logs, outputs verified against measured baselines, and a monthly report of what ran, what it produced and what it saved. See the offer →](https://www.strataigize.com/offers/production-retainer/)[04 ### Agent readiness for your website The surface that lets AI agents find, read and transact with your business, built as working endpoints first and discovery metadata second. We run this on our own site in production. See the offer →](https://www.strataigize.com/generative-engine-optimization/) How we work on this stack ## Proven on us _first._ We run our own agency on Claude-based agents: reporting, coordination, research and optimization workflows, with a person approving anything that moves money or messages a client. Client data is never used to train models. We build on commercial model APIs under terms that exclude training on inputs and outputs, and our AI governance summary is public on the trust page. Model choice is measured: we route each job to the model that measures best for it, and say so. Building deeply on Claude does not mean pretending it is the answer to everything. Case studies ## Claude in production, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Anthropic and us, _answered._ Are you an official Anthropic partner? We publish partner status only once the program itself verifies it, and this page will show the badge with a plain-language line stating what the tier required. What we claim today is what we can prove today: Claude agents running our own agency in production and client automations built on the same stack, with the case studies below. Why Claude for agent work? Long-context reasoning, tool use and instruction-following that hold up in production, plus commercial terms that exclude training on client data. We also run model evaluations per job rather than assuming one vendor wins everything, and we tell clients when a different model measures better for their workload. What does a first Claude engagement look like? The AI Opportunity Audit: two weeks, fixed price, ending in a roadmap with ROI math per workflow. If a pilot follows, it is one bounded workflow with a success metric and a kill threshold agreed in writing before the build starts. Who owns what you build? You do: the agents, their prompts, their configuration and the documentation. Agent lock-in is the new website-hostage problem and we do not play it. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Opportunity Audit $7.5K fixed. Pilot builds $25K to $60K. Production from $8K per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the Claude team Tell us the workflow you want run by an agent and we reply within 24 hours with whether Claude is the right tool for it and what the build would take. --- Canonical: https://www.strataigize.com/partnerships/google/ Description: How Strataigize works on the Google stack: Ads managed to revenue, offline conversion pipelines, Search Console discipline, and AI-answer visibility. [Home](https://www.strataigize.com/) / [Partnerships](https://www.strataigize.com/partnerships/) / Google Google # Google and Strataigize. Ads, organic search and AI answers are one Google surface now. We run all three against a single revenue number instead of three separate reports. [Book a growth audit →](https://www.strataigize.com/audit/)[See what you can buy](https://www.strataigize.com/partnerships/google/#offers) Partner status ## Verified or _absent._ Program status renders here through one verified registry, with a plain-language line stating what the badge required. Nothing shows before Google confirms it. Joint offers ## Things you can _buy._ Scoped, priced, and linked. The pricing page carries every range in one table. [01 ### Google Ads managed to revenue Search, Performance Max and Demand Gen bid to revenue rather than to form fills, with weekly query mining and a written change log for every account decision. Explore →](https://www.strataigize.com/services/paid-advertising/google-ads/)[02 ### Offline conversion pipeline Your CRM outcomes imported back into Google Ads so smart bidding optimizes to closed revenue. This is the single highest-leverage measurement fix on most accounts. Explore →](https://www.strataigize.com/services/paid-advertising/)[03 ### Search and AI-answer visibility The organic surface Google AI Mode and AI Overviews retrieve from: technical SEO, answer-first content and the earned citations that make AI engines recommend you. Explore →](https://www.strataigize.com/generative-engine-optimization/)[04 ### Measurement foundation GA4, Search Console and consent-safe tagging reconciled so the numbers you steer by agree with each other, plus attribution windows enforced before any judgment. Explore →](https://www.strataigize.com/services/website-optimization/) Case studies ## Google stack, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp) Mobile Security App ### How Google Ads Optimization Revived a Stagnant Security App **200** Trial starts in 10 days, up from 1-2 a day**0 to 13** Paid purchases after months at zero Read the case study → ](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Google and us, _answered._ Are you a badged Google agency? Badge status appears on this page only once Google verifies it, with a plain-language line stating what the badge required, because buyers cannot decode program tiers from a logo. What we show today is the work: managed Google Ads accounts bid to revenue, and the case studies below. What size of Google Ads budget do you take on? Our published media minimum is $25,000 per month in managed media across platforms; management runs from $5K per month with the full ranges on the pricing page. Ad spend stays in your own account, billed by Google directly. Do you work with both apps and websites on Google? Yes. App campaigns run with MMP measurement underneath so install quality is judged on cohorts, not platform-reported installs; web campaigns run with offline conversion import so bidding learns from revenue. The common thread is refusing to optimize to a number that cannot pay you. Can you fix a suspended or limited account? Sometimes. Policy and verification issues are diagnosable, and we tell you within the first review whether the path is remediation, a rebuild, or not worth your money. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $5K per month, typical range $5K to $12K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the Google team Share your account or site and we reply within 24 hours with the highest-impact levers on your Google surface. --- Canonical: https://www.strataigize.com/partnerships/meta/ Description: How Strataigize works on the Meta stack: app and web campaigns, server-side events, structured creative testing, and written scaling rules. [Home](https://www.strataigize.com/) / [Partnerships](https://www.strataigize.com/partnerships/) / Meta Meta # Meta and Strataigize. Most Meta accounts fail on discipline, not ideas. Ours run on written testing rules, matured data, and cohort truth underneath every scaling call. [Book a growth audit →](https://www.strataigize.com/audit/)[See what you can buy](https://www.strataigize.com/partnerships/meta/#offers) Partner status ## Verified or _absent._ Program status renders here through one verified registry, with a plain-language line stating what the badge required. Nothing shows before Meta confirms it. Joint offers ## Things you can _buy._ Scoped, priced, and linked. The pricing page carries every range in one table. [01 ### Meta app campaigns with cohort truth App installs judged on MMP cohorts and matured revenue, never platform-reported installs alone. AEM and SKAdNetwork configured so iOS signal survives. Explore →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[02 ### Meta for web and lead generation CAPI server events with match-quality reporting, exclusion hygiene that stops paying for existing customers, and creative tested in the same loop as the media buy. Explore →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[03 ### Creative testing engine A structured hook matrix and live test queue with a written kill and scale rule set, so creative decisions are made on evidence instead of taste. Explore →](https://www.strataigize.com/services/paid-advertising/)[04 ### Scaling with written rules Budget steps sized and dampened in writing, applied only on matured data. The discipline is the product: accounts die from impatient scaling, not from bad ads. Explore →](https://www.strataigize.com/services/mobile-app-marketing/) Case studies ## Meta stack, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-more-installs-lower-cpi-meta-ads-800.webp) Podz Family Organizer App ### 882% More Installs at 64% Lower CPI with Meta Ads **+882%** App installs**+299** Installs per $1K spent Read the case study → ](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Meta and us, _answered._ Are you a badged Meta agency? Badge status appears on this page only once Meta verifies it, with a plain-language line stating what the badge required. What we publish today is the working portfolio: Meta campaigns managed across dozens of client ad accounts, and the case studies below with real numbers on them. How do you handle iOS measurement on Meta? AEM and SKAdNetwork conversion schemas configured per app, MMP cohorts underneath as the revenue truth, and a written attribution-window policy so nobody judges a campaign on data that has not matured. Numbers still filling in are labeled as such in every report. What makes your creative process different? Creative and media sit in one loop with one owner. The hook matrix is seeded from customer language, every test carries a kill and scale rule written before launch, and fatigue is watched on frequency and first-time impression share rather than noticed after performance decays. Do you take over our ad account or bring your own? Always your account. You keep billing, pixels, audiences and history; we work through Business Manager roles you can see and revoke at any time. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $5K per month, typical range $5K to $12K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the Meta team Share your account or app and we reply within 24 hours with the highest-impact levers we see on your Meta surface. --- Canonical: https://www.strataigize.com/policies/ Description: Strataigize Marketing legal policies: privacy, cookies, and terms & conditions. [Home](https://www.strataigize.com/) / Policies # Policies Our legal policies for Strat-Ai-Gize Marketing & Automation LTD. (Strataigize). Questions about any of them? Email [info@strataigize.com](mailto:info@strataigize.com). [Privacy PolicyHow we collect, use, and protect your personal information, including SMS and our mobile app, and the rights you have over your data.Read](https://www.strataigize.com/policies/privacy-policy/) [Terms & ConditionsThe terms that govern your use of strataigize.com and our Services, including payments, IP, and dispute resolution.Read](https://www.strataigize.com/policies/terms-conditions/) [Cookie PolicyWhat cookies and similar technologies we use, why we use them, and how to control them via the Cookie Preference Center.Read](https://www.strataigize.com/policies/cookie-policy/) --- Canonical: https://www.strataigize.com/policies/cookie-policy/ Description: How Strataigize Marketing uses cookies and similar technologies, and how you can control them. [Home](https://www.strataigize.com/) / [Policies](https://www.strataigize.com/policies/) / Cookie Policy # Cookie Policy [Privacy Policy](https://www.strataigize.com/policies/privacy-policy/)[Terms & Conditions](https://www.strataigize.com/policies/terms-conditions/)[Cookie Policy](https://www.strataigize.com/policies/cookie-policy/) Last updated September 09, 2026 This Cookie Policy explains how Strat-Ai-Gize Marketing & Automation LTD. ("**Company**," "**we**," "**us**," and "**our**") uses cookies and similar technologies to recognize you when you visit our website at [https://strataigize.com](https://strataigize.com/) ("**Website**"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. ## What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Strat-Ai-Gize Marketing & Automation LTD.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. ## Why do we use cookies? We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below. ## How can I control cookies? You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit): ### Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. #### \_\_cf\_bm Purpose Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 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Provider .hsappstatic.net Service CloudFlare [View Service Privacy Policy](https://www.cloudflare.com/privacypolicy/) Type server\_cookie Expires in 30 minutes ### Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. #### cf.turnstile.u Provider challenges.cloudflare.com Service https://www.cloudflare.com/security-policy/ Type html\_local\_storage Expires in Persistent ### Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. #### \_\_hstc Purpose The main cookie for tracking visitors. 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Persistent cookie that stays for 182 days Provider .google.com Service Google [View Service Privacy Policy](https://business.safety.google/privacy/) Type server\_cookie Expires in 6 months #### ph\_phc\_XsFe6mjCUWVvn8MbTgrxM6X4RJaNYzzrdmVAjIsTDYO\_posthog Purpose Stores the PostHog distinct ID, session ID and feature-flag state so returning visits and session recordings are attributed to the same person. Provider .strataigize.com Service PostHog [View Service Privacy Policy](https://posthog.com/privacy) Type http\_cookie Expires in \_\_\_\_\_\_\_\_\_\_ #### 11415998797 Provider www.google.com Type pixel\_tracker Expires in Session ### Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. #### lastExternalReferrerTime Purpose Detects how the user reached the website by registering their last URL-address. Provider www.strataigize.com Service Meta Platforms, Inc [View Service Privacy Policy](https://www.facebook.com/privacy/policy/) Type html\_local\_storage Expires in Persistent #### bcookie Purpose Used to optimize the range of advertising on Linkedin Provider .linkedin.com Service Linkedin Ad Analytics [View Service Privacy Policy](https://www.linkedin.com/legal/privacy-policy) Type server\_cookie Expires in 11 months 30 days #### \_gcl\_ls Provider www.strataigize.com Service https://policies.google.com/privacy Type html\_local\_storage Expires in Persistent #### test\_cookie Purpose A session cookie used to check if the user’s browser supports cookies. 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These cookies may also be used for advertising purposes. #### bscookie Purpose Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites Provider .www.linkedin.com Service Linkedin Ad Analytics [View Service Privacy Policy](https://www.linkedin.com/legal/privacy-policy) Type server\_cookie Expires in 11 months 30 days ### Unclassified cookies: These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers. #### AnalyticsSyncHistory Provider .linkedin.com Type server\_cookie Expires in 30 days #### li\_adsId Provider www.strataigize.com Type html\_local\_storage Expires in Persistent #### ar\_debug Provider px.ads.linkedin.com Type server\_cookie Expires in 1 month #### sg\_ft Provider www.strataigize.com Type http\_cookie Expires in 2 months 29 days #### li\_sugr Provider .linkedin.com Type server\_cookie Expires in 2 months 29 days ## How can I control cookies on my browser? As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers: - [Chrome](https://support.google.com/chrome/answer/95647#zippy=%2Callow-or-block-cookies) - [Internet Explorer](https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d) - [Firefox](https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop?redirectslug=enable-and-disable-cookies-website-preferences&redirectlocale=en-US) - [Safari](https://support.apple.com/en-ie/guide/safari/sfri11471/mac) - [Edge](https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd) - [Opera](https://help.opera.com/en/latest/web-preferences/) In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit: - [Digital Advertising Alliance](http://www.aboutads.info/choices/) - [Digital Advertising Alliance of Canada](https://youradchoices.ca/) - [European Interactive Digital Advertising Alliance](http://www.youronlinechoices.com/) ## What about other tracking technologies, like web beacons? Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. ## Do you use Flash cookies or Local Shared Objects? Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the [Website Storage Settings Panel](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html). You can also control Flash Cookies by going to the [Global Storage Settings Panel](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager03.html) and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content. ## Do you serve targeted advertising? Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these. ## How often will you update this Cookie Policy? We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated. ## Where can I get further information? If you have any questions about our use of cookies or other technologies, please email us at [info@strataigize.com](mailto:info@strataigize.com) or by post to: Strat-Ai-Gize Marketing & Automation LTD. 25th Floor, 700 West Georgia Street Vancouver, British Columbia V7Y 1B6 Canada Phone: (+1)6047203967 --- Canonical: https://www.strataigize.com/policies/privacy-policy/ Description: How Strataigize Marketing collects, uses, and protects your personal information, and the rights you have over your data. [Home](https://www.strataigize.com/) / [Policies](https://www.strataigize.com/policies/) / Privacy Policy # Privacy Policy [Privacy Policy](https://www.strataigize.com/policies/privacy-policy/)[Terms & Conditions](https://www.strataigize.com/policies/terms-conditions/)[Cookie Policy](https://www.strataigize.com/policies/cookie-policy/) Last updated July 20, 2026 This Privacy Notice for Strat-Ai-Gize Marketing & Automation LTD. (doing business as Strataigize) ("**we**," "**us**," or "**our**"), describes how and why we might access, collect, store, use, and/or share ("**process**") your personal information when you use our services ("**Services**"), including when you: - Visit our website at [https://strataigize.com](https://strataigize.com/) or any website of ours that links to this Privacy Notice - Download and use our mobile application (Strataigize ROAS Calculator), or any other application of ours that links to this Privacy Notice - Engage with us in other related ways, including any marketing or events **Questions or concerns?** Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [info@strataigize.com](mailto:info@strataigize.com). ## Summary of key points **_This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our_** [table of contents](https://www.strataigize.com/policies/privacy-policy/#toc) **_below to find the section you are looking for._** **What personal information do we process?** When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about [personal information you disclose to us](https://www.strataigize.com/policies/privacy-policy/#personalinfo). **Do we process any sensitive personal information?** Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information. **Do we collect any information from third parties?** We may collect information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about [information collected from other sources](https://www.strataigize.com/policies/privacy-policy/#othersources). **How do we process your information?** We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about [how we process your information](https://www.strataigize.com/policies/privacy-policy/#infouse). **In what situations and with which parties do we share personal information?** We may share information in specific situations and with specific third parties. Learn more about [when and with whom we share your personal information](https://www.strataigize.com/policies/privacy-policy/#whoshare). **How do we keep your information safe?** We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about [how we keep your information safe](https://www.strataigize.com/policies/privacy-policy/#infosafe). **What are your rights?** Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about [your privacy rights](https://www.strataigize.com/policies/privacy-policy/#privacyrights). **How do you exercise your rights?** The easiest way to exercise your rights is by submitting a [data subject access request](https://app.termly.io/dsar/767ed76c-b78c-41c7-b1f1-06ef5cbc1d1d), or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws. Want to learn more about what we do with any information we collect? [Review the Privacy Notice in full](https://www.strataigize.com/policies/privacy-policy/#toc). 1. [What information do we collect?](https://www.strataigize.com/policies/privacy-policy/#infocollect) 2. [How do we process your information?](https://www.strataigize.com/policies/privacy-policy/#infouse) 3. [What legal bases do we rely on to process your personal information?](https://www.strataigize.com/policies/privacy-policy/#legalbases) 4. [When and with whom do we share your personal information?](https://www.strataigize.com/policies/privacy-policy/#whoshare) 5. [Do we use cookies and other tracking technologies?](https://www.strataigize.com/policies/privacy-policy/#cookies) 6. [Do we offer artificial intelligence-based products?](https://www.strataigize.com/policies/privacy-policy/#ai) 7. [How long do we keep your information?](https://www.strataigize.com/policies/privacy-policy/#inforetain) 8. [How do we keep your information safe?](https://www.strataigize.com/policies/privacy-policy/#infosafe) 9. [Do we collect information from minors?](https://www.strataigize.com/policies/privacy-policy/#infominors) 10. [What are your privacy rights?](https://www.strataigize.com/policies/privacy-policy/#privacyrights) 11. [Controls for do-not-track features](https://www.strataigize.com/policies/privacy-policy/#DNT) 12. [Do United States residents have specific privacy rights?](https://www.strataigize.com/policies/privacy-policy/#uslaws) 13. [Do other regions have specific privacy rights?](https://www.strataigize.com/policies/privacy-policy/#otherlaws) 14. [SMS / text messaging](https://www.strataigize.com/policies/privacy-policy/#clausea) 15. [Mobile app](https://www.strataigize.com/policies/privacy-policy/#clauseb) 16. [Do we make updates to this notice?](https://www.strataigize.com/policies/privacy-policy/#policyupdates) 17. [How can you contact us about this notice?](https://www.strataigize.com/policies/privacy-policy/#contact) 18. [How can you review, update, or delete the data we collect from you?](https://www.strataigize.com/policies/privacy-policy/#request) ## 1\. What information do we collect? ### Personal information you disclose to us **_In Short:_** _We collect personal information that you provide to us._ We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. **Personal Information Provided by You.** The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following: - names - phone numbers - email addresses - mailing addresses - billing addresses - debit/credit card numbers - contact preferences - contact or authentication data - job titles **Sensitive Information.** We do not process sensitive information. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. ### Information automatically collected **_In Short:_** _Some information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is collected automatically when you visit our Services._ We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes: - _Log and Usage Data._ Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings). - _Device Data._ We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information. - _Location Data._ We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services. ### Google API Our use of information received from Google APIs will adhere to Google API Services User Data Policy , including the Limited Use requirements ### Information collected from other sources **_In Short:_** _We may collect limited data from public databases, marketing partners, and other outside sources._ In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion. ## 2\. How do we process your information? **_In Short:_** _We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process the personal information for the following purposes listed below. We may also process your information for other purposes only with your prior explicit consent._ **We process your personal information for a variety of reasons, depending on how you interact with our Services, including:** - **To deliver and facilitate delivery of services to the user.** We may process your information to provide you with the requested service. - **To respond to user inquiries/offer support to users.** We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service. - **To send administrative information to you.** We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information. - **To fulfill and manage your orders.** We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services. - **To enable user-to-user communications.** We may process your information if you choose to use any of our offerings that allow for communication with another user. - **To request feedback.** We may process your information when necessary to request feedback and to contact you about your use of our Services. - **To send you marketing and promotional communications.** We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "[WHAT ARE YOUR PRIVACY RIGHTS?](https://www.strataigize.com/policies/privacy-policy/#privacyrights)" below. - **To deliver targeted advertising to you.** We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. - **To identify usage trends.** We may process information about how you use our Services to better understand how they are being used so we can improve them. - **To determine the effectiveness of our marketing and promotional campaigns.** We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you. - **To save or protect an individual's vital interest.** We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm. ## 3\. What legal bases do we rely on to process your information? **In Short:** We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests. _**If you are located in the EU or UK, this section applies to you.**_ The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information: - **Consent.** We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about [withdrawing your consent](https://www.strataigize.com/policies/privacy-policy/#withdrawconsent). - **Performance of a Contract.** We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you. - **Legitimate Interests.** We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to: - Send users information about special offers and discounts on our products and services - Develop and display personalized and relevant advertising content for our users - Analyze how our Services are used so we can improve them to engage and retain users - Support our marketing activities - Understand how our users use our products and services so we can improve user experience - **Legal Obligations.** We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved. - **Vital Interests.** We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person. **_If you are located in Canada, this section applies to you._** We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can [withdraw your consent](https://www.strataigize.com/policies/privacy-policy/#withdrawconsent) at any time. In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example: - If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way - For investigations and fraud detection and prevention - For business transactions provided certain conditions are met - If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim - For identifying injured, ill, or deceased persons and communicating with next of kin - If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse - If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province - If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records - If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced - If the collection is solely for journalistic, artistic, or literary purposes - If the information is publicly available and is specified by the regulations - We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments ## 4\. When and with whom do we share your personal information? **_In Short:_** _We may share information in specific situations described in this section and/or with the following third parties._ We may need to share your personal information in the following situations: - **Business Transfers.** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. - **When we use Google Maps Platform APIs.** We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This data helps Google Maps provide directions, but it is not always perfectly precise. We obtain and store on your device ("cache") your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document. - **Affiliates.** We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us. - **Business Partners.** We may share your information with our business partners to offer you certain products, services, or promotions. ## 5\. Do we use cookies and other tracking technologies? **_In Short:_** _We may use cookies and other tracking technologies to collect and store your information._ We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements or to tailor advertisements to your interests. The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites. To the extent these online tracking technologies are deemed to be a "sale"/"sharing" (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section "[DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?](https://www.strataigize.com/policies/privacy-policy/#uslaws)" Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. ### Google Analytics We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout). You can opt out of Google Analytics Advertising Features through [Ads Settings](https://adssettings.google.com/) and Ad Settings for mobile apps. Other opt out means include [http://optout.networkadvertising.org/](http://optout.networkadvertising.org/) and [http://www.networkadvertising.org/mobile-choice](http://www.networkadvertising.org/mobile-choice). For more information on the privacy practices of Google, please visit the [Google Privacy & Terms page](https://policies.google.com/privacy). ## 6\. Do we offer artificial intelligence-based products? _In Short:_ We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies. As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services. **Our AI Products** Our AI Products are designed for the following functions: - AI predictive analytics - AI insights - AI research - AI search - AI automation - AI applications - AI bots - AI document generation - Image analysis - Image generation - Machine learning models - Natural language processing - Text analysis - Video analysis - Video generation **How We Process Your Data Using AI** All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety. ## 7\. How long do we keep your information? **_In Short:_** _We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law._ We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. ## 8\. How do we keep your information safe? **_In Short:_** _We aim to protect your personal information through a system of organizational and technical security measures._ We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment. ## 9\. Do we collect information from minors? **_In Short:_** _We do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction._ We do not knowingly collect, solicit data from, or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or the equivalent age as specified by law in your jurisdiction or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age or the equivalent age as specified by law in your jurisdiction has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18 or the equivalent age as specified by law in your jurisdiction, please contact us at [info@strataigize.com](mailto:info@strataigize.com). ## 10\. What are your privacy rights? **_In Short:_** _Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence._ In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a simple way to request human review. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "[HOW CAN YOU CONTACT US ABOUT THIS NOTICE?](https://www.strataigize.com/policies/privacy-policy/#contact)" below. We will consider and act upon any request in accordance with applicable data protection laws. If you are located in the UK and are unhappy with how we have handled your personal information, you can make a complaint directly to us. This is in addition to the rights you have under the UK General Data Protection Regulation and the Data Protection Act 2018. How to contact us: - **Email:** [info@strataigize.com](mailto:info@strataigize.com) - **Post:** See "[HOW CAN YOU CONTACT US ABOUT THIS NOTICE?](https://www.strataigize.com/policies/privacy-policy/#contact)" What happens after you complain - We will acknowledge your complaint within 30 days of receiving it. - We will investigate without unjustifiable or excessive delay. - We will keep you informed of progress and explain the outcome. If you are not happy with our final response, you can refer your complaint to the Information Commissioner's Office, the UK supervisory authority. - **Website:** [ico.org.uk/make-a-complaint](http://ico.org.uk/make-a-complaint) - **Helpline:** 0303 123 1113 - **Post:** Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your [Member State data protection authority](https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm) or [UK data protection authority](https://ico.org.uk/make-a-complaint/data-protection-complaints/data-protection-complaints/). If you are located in Switzerland, you may contact the [Federal Data Protection and Information Commissioner](https://www.edoeb.admin.ch/edoeb/en/home.html). **Withdrawing your consent:** If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "[HOW CAN YOU CONTACT US ABOUT THIS NOTICE?](https://www.strataigize.com/policies/privacy-policy/#contact)" below. However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. **Opting out of marketing and promotional communications:** You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided in the section "[HOW CAN YOU CONTACT US ABOUT THIS NOTICE?](https://www.strataigize.com/policies/privacy-policy/#contact)" below. You will then be removed from the marketing lists. However, we may still communicate with you, for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. **Cookies and similar technologies:** Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. If you have questions or comments about your privacy rights, you may email us at [info@strataigize.com](mailto:info@strataigize.com). ## 11\. Controls for do-not-track features Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice. California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time. ## 12\. Do United States residents have specific privacy rights? **_In Short:_** _If you are a resident of, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below._ ### Categories of Personal Information We Collect The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to the section " WHAT INFORMATION DO WE COLLECT? | Category | Examples | Collected | | --- | --- | --- | | A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name | YES | | B. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | YES | | C. Commercial information | Transaction information, purchase history, financial details, and payment information | NO | | D. Biometric information | Fingerprints and voiceprints | NO | | E. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO | | F. Geolocation data | Device location | NO | | G. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | NO | | H. Professional or employment-related information | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | YES | | I. Education Information | Student records and directory information | NO | | J. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | YES | | K. Sensitive personal Information | | NO | We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of: - Receiving help through our customer support channels; - Participation in customer surveys or contests; and - Facilitation in the delivery of our Services and to respond to your inquiries. We will use and retain the collected personal information as needed to provide the Services or for: - Category A - As long as the user has an account with us - Category B - As long as the user has an account with us - Category H - As long as the user has an account with us - Category J - As long as the user has an account with us ### Sources of Personal Information Learn more about the sources of personal information we collect in " [WHAT INFORMATION DO WE COLLECT?](https://www.strataigize.com/policies/privacy-policy/#infocollect) ### How We Use and Share Personal Information Learn more about how we use your personal information in the section, " HOW DO WE PROCESS YOUR INFORMATION? **Will your information be shared with anyone else?** We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, "[WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?](https://www.strataigize.com/policies/privacy-policy/#whoshare)" We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information. We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers. ### Your Rights You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include: - **Right to know** whether or not we are processing your personal data - **Right to access** your personal data - **Right to correct** inaccuracies in your personal data - **Right to request** the deletion of your personal data - **Right to obtain a copy** of the personal data you previously shared with us - **Right to non-discrimination** for exercising your rights - **Right to opt out** of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling") ### How to Exercise Your Rights To exercise these rights, you can contact us by submitting a data subject access request , by emailing us at [info@strataigize.com](mailto:info@strataigize.com), or by referring to the contact details at the bottom of this document. Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws. ### Request Verification Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf. ### Financial Incentives "Financial incentive" means a program, benefit, or other offering, including payments to consumers as compensation, for the disclosure, deletion, sale, or sharing of personal information. The law permits financial incentives or a price or service difference if it is reasonably related to the value of the consumer’s data. A business must be able to explain how the financial incentive or price or service difference is reasonably related to the value of the consumer’s data. The explanation must include: - a good-faith estimate of the value of the consumer’s data that forms the basis for offering the financial incentive or price or service difference; and - a description of the method the business used to calculate the value of the consumer’s data. We may decide to offer (e.g., price or service difference) in exchange for the retention, sale, or sharing of a consumer’s personal information. If we decide to offer a financial incentive, we will notify you of such financial incentive and explain the price difference, as well as material terms of the financial incentive or price of service difference, including the categories of personal information that are implicated by the financial incentive or price or service difference. If you choose to participate in the financial incentive you can withdraw from the financial incentive at any time by emailing us at [info@strataigize.com](mailto:info@strataigize.com), or by referring to the contact details at the bottom of this document. ## 13\. Do other regions have specific privacy rights? _**In Short:** You may have additional rights based on the country you reside in._ ### Australia and New Zealand We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act). This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information. If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular: - offer you the products or services that you want - respond to or help with your requests At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section "[HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?](https://www.strataigize.com/policies/privacy-policy/#request)" If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the [Office of the Australian Information Commissioner](https://www.oaic.gov.au/privacy/privacy-complaints/lodge-a-privacy-complaint-with-us) and a breach of New Zealand's Privacy Principles to the [Office of New Zealand Privacy Commissioner](https://www.privacy.org.nz/your-rights/making-a-complaint/). ### Republic of South Africa At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section " [HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?](https://www.strataigize.com/policies/privacy-policy/#request) If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are: [The Information Regulator (South Africa)](https://inforegulator.org.za/) General enquiries: [enquiries@inforegulator.org.za](mailto:enquiries@inforegulator.org.za) Complaints (complete POPIA/PAIA form 5): [PAIAComplaints@inforegulator.org.za](mailto:PAIAComplaints@inforegulator.org.za) & [POPIAComplaints@inforegulator.org.za](mailto:POPIAComplaints@inforegulator.org.za) ## 14\. SMS / text messaging SMS / Text MessagingStrataigize sends SMS text messages only to individuals who have expressly opted in by checking the SMS consent box on our booking form. These are Account Notification and Customer Care messages about your consultation, such as booking confirmations, reminders, and rescheduling coordination. Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out at any time, or HELP for help. Consent to receive text messages is not a condition of purchasing any goods or services. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. ## 15\. Mobile app The Strataigize ROAS Calculator app (iOS and Android) is published by Strat-Ai-Gize Marketing & Automation LTD. The app collects personal information only when you choose to submit the growth audit request form: your name, email address, and optionally your app or website URL. Submitting the form is optional; every other feature of the app works without it and no feature is conditioned on providing personal information. We use these details solely to prepare your audit and contact you about it. They are transmitted over HTTPS to our customer relationship management system (HubSpot, acting as our service provider). We do not sell personal information, do not share it with third parties for advertising, and do not use third-party analytics, advertising, or tracking technologies in the app. Checklist progress and tool inputs are stored only on your device and are never transmitted to us. Audit request details are retained in our CRM for as long as needed to handle your inquiry and our business-records obligations. You may request access to or deletion of your information at any time by emailing [info@strataigize.com](mailto:info@strataigize.com), and we will action verified requests within 30 days. The app is a business tool and is not directed at children. ## 16\. Do we make updates to this notice? _**In Short:** Yes, we will update this notice as necessary to stay compliant with relevant laws._ We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information. ## 17\. How can you contact us about this notice? If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at [info@strataigize.com](mailto:info@strataigize.com), by phone at 6047203967, or contact us by post at: Strat-Ai-Gize Marketing & Automation LTD. Data Protection Officer 25th Floor, 700 West Georgia Street Vancouver, British Columbia V7Y 1B6 Canada ## 18\. How can you review, update, or delete the data we collect from you? Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a [data subject access request](https://app.termly.io/dsar/767ed76c-b78c-41c7-b1f1-06ef5cbc1d1d) --- Canonical: https://www.strataigize.com/policies/terms-conditions/ Description: The terms that govern your use of strataigize.com and Strataigize Marketing services. [Home](https://www.strataigize.com/) / [Policies](https://www.strataigize.com/policies/) / Terms & Conditions # Terms & Conditions [Privacy Policy](https://www.strataigize.com/policies/privacy-policy/)[Terms & Conditions](https://www.strataigize.com/policies/terms-conditions/)[Cookie Policy](https://www.strataigize.com/policies/cookie-policy/) Last updated July 22, 2026 ## Agreement to our legal terms We are Strat-Ai-Gize Marketing & Automation LTD., doing business as Strataigize and Strataigize Marketing ("**Company**," "**we**," "**us**," "**our**"), a company registered in Canada at 25th Floor, 700 West Georgia Street, Vancouver, British Columbia V7Y 1B6. Our VAT number is 787437557 BC0001. We operate the website [https://strataigize.com](https://strataigize.com/) (the "**Site**"), the mobile application Strataigize ROAS Calculator (the "**App**"), as well as any other related products and services that refer or link to these legal terms (the "**Legal Terms**") (collectively, the "**Services**"). You can contact us by phone at (+1)6047203967, email at [info@strataigize.com](mailto:info@strataigize.com), or by mail to 25th Floor, 700 West Georgia Street, Vancouver, British Columbia V7Y 1B6, Canada. These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("**you**"), and Strat-Ai-Gize Marketing & Automation LTD., concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions or documents that may be posted on the Services from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Legal Terms from time to time. We will alert you about any changes by updating the "Last updated" date of these Legal Terms, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Legal Terms to stay informed of updates. You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes in any revised Legal Terms by your continued use of the Services after the date such revised Legal Terms are posted. The Services are intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Services. We recommend that you print a copy of these Legal Terms for your records. 1. [Our services](https://www.strataigize.com/policies/terms-conditions/#services) 2. [Intellectual property rights](https://www.strataigize.com/policies/terms-conditions/#ip) [3\. USER REPRESENTATIONS](https://www.strataigize.com/policies/terms-conditions/#userreps) [4\. PRODUCTS](https://www.strataigize.com/policies/terms-conditions/#products) [5\. PURCHASES AND PAYMENT](https://www.strataigize.com/policies/terms-conditions/#purchases) [6\. SUBSCRIPTIONS](https://www.strataigize.com/policies/terms-conditions/#subscriptions) [7\. REFUNDS POLICY](https://www.strataigize.com/policies/terms-conditions/#returnno) [8\. PROHIBITED ACTIVITIES](https://www.strataigize.com/policies/terms-conditions/#prohibited) [9\. USER GENERATED CONTRIBUTIONS](https://www.strataigize.com/policies/terms-conditions/#ugc) [10\. CONTRIBUTION LICENSE](https://www.strataigize.com/policies/terms-conditions/#license) [11\. MOBILE APPLICATION LICENSE](https://www.strataigize.com/policies/terms-conditions/#mobile) [12\. THIRD-PARTY WEBSITES AND CONTENT](https://www.strataigize.com/policies/terms-conditions/#thirdparty) [13\. SERVICES MANAGEMENT](https://www.strataigize.com/policies/terms-conditions/#sitemanage) [14\. PRIVACY POLICY](https://www.strataigize.com/policies/terms-conditions/#ppyes) [15\. TERM AND TERMINATION](https://www.strataigize.com/policies/terms-conditions/#terms) [16\. MODIFICATIONS AND INTERRUPTIONS](https://www.strataigize.com/policies/terms-conditions/#modifications) [17\. GOVERNING LAW](https://www.strataigize.com/policies/terms-conditions/#law) [18\. DISPUTE RESOLUTION](https://www.strataigize.com/policies/terms-conditions/#disputes) [19\. CORRECTIONS](https://www.strataigize.com/policies/terms-conditions/#corrections) [20\. DISCLAIMER](https://www.strataigize.com/policies/terms-conditions/#disclaimer) [21\. LIMITATIONS OF LIABILITY](https://www.strataigize.com/policies/terms-conditions/#liability) [22\. INDEMNIFICATION](https://www.strataigize.com/policies/terms-conditions/#indemnification) [23\. USER DATA](https://www.strataigize.com/policies/terms-conditions/#userdata) [24\. ELECTRONIC COMMUNICATIONS, TRANSACTIONS, AND SIGNATURES](https://www.strataigize.com/policies/terms-conditions/#electronic) [25\. SMS TEXT MESSAGING](https://www.strataigize.com/policies/terms-conditions/#sms) [26\. CALIFORNIA USERS AND RESIDENTS](https://www.strataigize.com/policies/terms-conditions/#california) [27\. MISCELLANEOUS](https://www.strataigize.com/policies/terms-conditions/#misc) [28\. CONTACT US](https://www.strataigize.com/policies/terms-conditions/#contact) ## 1\. Our services The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable. The Services are not tailored to comply with industry-specific regulations (Health Insurance Portability and Accountability Act (HIPAA), Federal Information Security Management Act (FISMA), etc.), so if your interactions would be subjected to such laws, you may not use the Services. You may not use the Services in a way that would violate the Gramm-Leach-Bliley Act (GLBA). ## 2\. Intellectual property rights ### Our intellectual property We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the "Content"), as well as the trademarks, service marks, and logos contained therein (the "Marks"). Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties in the United States and around the world. The Content and Marks are provided in or through the Services "AS IS" for your personal, non-commercial use or internal business purpose only. ### Your use of our Services Subject to your compliance with these Legal Terms, including the "[PROHIBITED ACTIVITIES](https://www.strataigize.com/policies/terms-conditions/#prohibited)" section below, we grant you a non-exclusive, non-transferable, revocable license to: - access the Services; and - download or print a copy of any portion of the Content to which you have properly gained access, solely for your personal, non-commercial use or internal business purpose. Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission. If you wish to make any use of the Services, Content, or Marks other than as set out in this section or elsewhere in our Legal Terms, please address your request to: [info@strataigize.com](mailto:info@strataigize.com). If we ever grant you the permission to post, reproduce, or publicly display any part of our Services or Content, you must identify us as the owners or licensors of the Services, Content, or Marks and ensure that any copyright or proprietary notice appears or is visible on posting, reproducing, or displaying our Content. We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately. ### Your submissions Please review this section and the "[PROHIBITED ACTIVITIES](https://www.strataigize.com/policies/terms-conditions/#prohibited)" section carefully prior to using our Services to understand the (a) rights you give us and (b) obligations you have when you post or upload any content through the Services. **Submissions:** By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services ("Submissions"), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you. **You are responsible for what you post or upload:** By sending us Submissions through any part of the Services you: - confirm that you have read and agree with our "[PROHIBITED ACTIVITIES](https://www.strataigize.com/policies/terms-conditions/#prohibited)" and will not post, send, publish, upload, or transmit through the Services any Submission that is illegal, harassing, hateful, harmful, defamatory, obscene, bullying, abusive, discriminatory, threatening to any person or group, sexually explicit, false, inaccurate, deceitful, or misleading; - to the extent permissible by applicable law, waive any and all moral rights to any such Submission; - warrant that any such Submission are original to you or that you have the necessary rights and licenses to submit such Submissions and that you have full authority to grant us the above-mentioned rights in relation to your Submissions; and - warrant and represent that your Submissions do not constitute confidential information. You are solely responsible for your Submissions and you expressly agree to reimburse us for any and all losses that we may suffer because of your breach of (a) this section, (b) any third party’s intellectual property rights, or (c) applicable law. ## 3\. User representations By using the Services, you represent and warrant that: (1) you have the legal capacity and you agree to comply with these Legal Terms; (2) you are not a minor in the jurisdiction in which you reside; (3) you will not access the Services through automated or non-human means, whether through a bot, script or otherwise; (4) you will not use the Services for any illegal or unauthorized purpose; and (5) your use of the Services will not violate any applicable law or regulation. If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services (or any portion thereof). ## 4\. Products All products are subject to availability. We reserve the right to discontinue any products at any time for any reason. Prices for all products are subject to change. ## 5\. Purchases and payment We accept the following forms of payment: \- Visa \- Mastercard \- American Express \- Discover \- PayPal \- e-transfer You agree to provide current, complete, and accurate purchase and account information for all purchases made via the Services. You further agree to promptly update account and payment information, including email address, payment method, and payment card expiration date, so that we can complete your transactions and contact you as needed. Sales tax will be added to the price of purchases as deemed required by us. We may change prices at any time. All payments shall be in US dollars. You agree to pay all charges at the prices then in effect for your purchases and any applicable shipping fees, and you authorize us to charge your chosen payment provider for any such amounts upon placing your order. We reserve the right to correct any errors or mistakes in pricing, even if we have already requested or received payment. We reserve the right to refuse any order placed through the Services. We may, in our sole discretion, limit or cancel quantities purchased per person, per household, or per order. These restrictions may include orders placed by or under the same customer account, the same payment method, and/or orders that use the same billing or shipping address. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers, or distributors. ## 6\. Subscriptions ### Billing and Renewal Your subscription will continue and automatically renew unless canceled. You consent to our charging your payment method on a recurring basis without requiring your prior approval for each recurring charge, until such time as you cancel the applicable order. The length of your billing cycle is monthly. ### Cancellation You can cancel your subscription at any time by contacting us using the contact information provided below. Your cancellation will take effect at the end of the current paid term. If you have any questions or are unsatisfied with our Services, please email us at [info@strataigize.com](mailto:info@strataigize.com). ### Fee Changes We may, from time to time, make changes to the subscription fee and will communicate any price changes to you in accordance with applicable law. ## 7\. Refunds policy All sales are final and no refund will be issued. ## 8\. Prohibited activities You may not access or use the Services for any purpose other than that for which we make the Services available. The Services may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by us. As a user of the Services, you agree not to: - Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us. - Trick, defraud, or mislead us and other users, especially in any attempt to learn sensitive account information such as user passwords. - Circumvent, disable, or otherwise interfere with security-related features of the Services, including features that prevent or restrict the use or copying of any Content or enforce limitations on the use of the Services and/or the Content contained therein. - Disparage, tarnish, or otherwise harm, in our opinion, us and/or the Services. - Use any information obtained from the Services in order to harass, abuse, or harm another person. - Make improper use of our support services or submit false reports of abuse or misconduct. - Use the Services in a manner inconsistent with any applicable laws or regulations. - Engage in unauthorized framing of or linking to the Services. - Upload or transmit (or attempt to upload or to transmit) viruses, Trojan horses, or other material, including excessive use of capital letters and spamming (continuous posting of repetitive text), that interferes with any party’s uninterrupted use and enjoyment of the Services or modifies, impairs, disrupts, alters, or interferes with the use, features, functions, operation, or maintenance of the Services. - Engage in any automated use of the system, such as using scripts to send comments or messages, or using any data mining, robots, or similar data gathering and extraction tools. - Delete the copyright or other proprietary rights notice from any Content. - Attempt to impersonate another user or person or use the username of another user. - Upload or transmit (or attempt to upload or to transmit) any material that acts as a passive or active information collection or transmission mechanism, including without limitation, clear graphics interchange formats ("gifs"), 1×1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as "spyware" or "passive collection mechanisms" or "pcms"). - Interfere with, disrupt, or create an undue burden on the Services or the networks or services connected to the Services. - Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to you. - Attempt to bypass any measures of the Services designed to prevent or restrict access to the Services, or any portion of the Services. - Copy or adapt the Services' software, including but not limited to Flash, PHP, HTML, JavaScript, or other code. - Except as permitted by applicable law, decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Services. - Except as may be the result of standard search engine or Internet browser usage, use, launch, develop, or distribute any automated system, including without limitation, any spider, robot, cheat utility, scraper, or offline reader that accesses the Services, or use or launch any unauthorized script or other software. - Use a buying agent or purchasing agent to make purchases on the Services. - Make any unauthorized use of the Services, including collecting usernames and/or email addresses of users by electronic or other means for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretenses. - Use the Services as part of any effort to compete with us or otherwise use the Services and/or the Content for any revenue-generating endeavor or commercial enterprise. - Sell or otherwise transfer your profile. ## 9\. User generated contributions The Services does not offer users to submit or post content. We may provide you with the opportunity to create, submit, post, display, transmit, perform, publish, distribute, or broadcast content and materials to us or on the Services, including but not limited to text, writings, video, audio, photographs, graphics, comments, suggestions, or personal information or other material (collectively, "Contributions"). Contributions may be viewable by other users of the Services and through third-party websites. As such, any Contributions you transmit may be treated in accordance with the Services' Privacy Policy. When you create or make available any Contributions, you thereby represent and warrant that: - The creation, distribution, transmission, public display, or performance, and the accessing, downloading, or copying of your Contributions do not and will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark, trade secret, or moral rights of any third party. - You are the creator and owner of or have the necessary licenses, rights, consents, releases, and permissions to use and to authorize us, the Services, and other users of the Services to use your Contributions in any manner contemplated by the Services and these Legal Terms. - You have the written consent, release, and/or permission of each and every identifiable individual person in your Contributions to use the name or likeness of each and every such identifiable individual person to enable inclusion and use of your Contributions in any manner contemplated by the Services and these Legal Terms. - Your Contributions are not false, inaccurate, or misleading. - Your Contributions are not unsolicited or unauthorized advertising, promotional materials, pyramid schemes, chain letters, spam, mass mailings, or other forms of solicitation. - Your Contributions are not obscene, lewd, lascivious, filthy, violent, harassing, libelous, slanderous, or otherwise objectionable (as determined by us). - Your Contributions do not ridicule, mock, disparage, intimidate, or abuse anyone. - Your Contributions are not used to harass or threaten (in the legal sense of those terms) any other person and to promote violence against a specific person or class of people. - Your Contributions do not violate any applicable law, regulation, or rule. - Your Contributions do not violate the privacy or publicity rights of any third party. - Your Contributions do not violate any applicable law concerning child pornography, or otherwise intended to protect the health or well-being of minors. - Your Contributions do not include any offensive comments that are connected to race, national origin, gender, sexual preference, or physical handicap. - Your Contributions do not otherwise violate, or link to material that violates, any provision of these Legal Terms, or any applicable law or regulation. Any use of the Services in violation of the foregoing violates these Legal Terms and may result in, among other things, termination or suspension of your rights to use the Services. ## 10\. Contribution license You and Services agree that we may access, store, process, and use any information and personal data that you provide following the terms of the Privacy Policy and your choices (including settings). By submitting suggestions or other feedback regarding the Services, you agree that we can use and share such feedback for any purpose without compensation to you. We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We are not liable for any statements or representations in your Contributions provided by you in any area on the Services. You are solely responsible for your Contributions to the Services and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Contributions. ## 11\. Mobile application license ### Use License If you access the Services via the App, then we grant you a revocable, non-exclusive, non-transferable, limited right to install and use the App on wireless electronic devices owned or controlled by you, and to access and use the App on such devices strictly in accordance with the terms and conditions of this mobile application license contained in these Legal Terms. You shall not: (1) except as permitted by applicable law, decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the App; (2) make any modification, adaptation, improvement, enhancement, translation, or derivative work from the App; (3) violate any applicable laws, rules, or regulations in connection with your access or use of the App; (4) remove, alter, or obscure any proprietary notice (including any notice of copyright or trademark) posted by us or the licensors of the App; (5) use the App for any revenue-generating endeavor, commercial enterprise, or other purpose for which it is not designed or intended; (6) make the App available over a network or other environment permitting access or use by multiple devices or users at the same time; (7) use the App for creating a product, service, or software that is, directly or indirectly, competitive with or in any way a substitute for the App; (8) use the App to send automated queries to any website or to send any unsolicited commercial email; or (9) use any proprietary information or any of our interfaces or our other intellectual property in the design, development, manufacture, licensing, or distribution of any applications, accessories, or devices for use with the App. ### Apple and Android Devices The following terms apply when you use the App obtained from either the Apple Store or Google Play (each an "App Distributor") to access the Services: (1) the license granted to you for our App is limited to a non-transferable license to use the application on a device that utilizes the Apple iOS or Android operating systems, as applicable, and in accordance with the usage rules set forth in the applicable App Distributor’s terms of service; (2) we are responsible for providing any maintenance and support services with respect to the App as specified in the terms and conditions of this mobile application license contained in these Legal Terms or as otherwise required under applicable law, and you acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance and support services with respect to the App; (3) in the event of any failure of the App to conform to any applicable warranty, you may notify the applicable App Distributor, and the App Distributor, in accordance with its terms and policies, may refund the purchase price, if any, paid for the App, and to the maximum extent permitted by applicable law, the App Distributor will have no other warranty obligation whatsoever with respect to the App; (4) you represent and warrant that (i) you are not located in a country that is subject to a US government embargo, or that has been designated by the US government as a "terrorist supporting" country and (ii) you are not listed on any US government list of prohibited or restricted parties; (5) you must comply with applicable third-party terms of agreement when using the App, e.g., if you have a VoIP application, then you must not be in violation of their wireless data service agreement when using the App; and (6) you acknowledge and agree that the App Distributors are third-party beneficiaries of the terms and conditions in this mobile application license contained in these Legal Terms, and that each App Distributor will have the right (and will be deemed to have accepted the right) to enforce the terms and conditions in this mobile application license contained in these Legal Terms against you as a third-party beneficiary thereof. ## 12\. Third-party websites and content The Services may contain (or you may be sent via the Site or App) links to other websites ("Third-Party Websites") as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties ("Third-Party Content"). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content posted on, available through, or installed from the Services, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in the Third-Party Websites or the Third-Party Content. Inclusion of, linking to, or permitting the use or installation of any Third-Party Websites or any Third-Party Content does not imply approval or endorsement thereof by us. If you decide to leave the Services and access the Third-Party Websites or to use or install any Third-Party Content, you do so at your own risk, and you should be aware these Legal Terms no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any website to which you navigate from the Services or relating to any applications you use or install from the Services. Any purchases you make through Third-Party Websites will be through other websites and from other companies, and we take no responsibility whatsoever in relation to such purchases which are exclusively between you and the applicable third party. You agree and acknowledge that we do not endorse the products or services offered on Third-Party Websites and you shall hold us blameless from any harm caused by your purchase of such products or services. Additionally, you shall hold us blameless from any losses sustained by you or harm caused to you relating to or resulting in any way from any Third-Party Content or any contact with Third-Party Websites. ## 13\. Services management We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Legal Terms; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Legal Terms, including without limitation, reporting such user to law enforcement authorities; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable (to the extent technologically feasible) any of your Contributions or any portion thereof; (4) in our sole discretion and without limitation, notice, or liability, to remove from the Services or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services. ## 14\. Privacy policy We care about data privacy and security. Please review our Privacy Policy: **[https://www.strataigize.com/policies/privacy-policy/](https://www.strataigize.com/policies/privacy-policy/)**. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. Please be advised the Services are hosted in the United States and Canada. If you access the Services from any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United States and Canada, then through your continued use of the Services, you are transferring your data to the United States and Canada, and you expressly consent to have your data transferred to and processed in the United States and Canada. ## 15\. Term and termination These Legal Terms shall remain in full force and effect while you use the Services. WITHOUT LIMITING ANY OTHER PROVISION OF THESE LEGAL TERMS, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SERVICES (INCLUDING BLOCKING CERTAIN IP ADDRESSES), TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE LEGAL TERMS OR OF ANY APPLICABLE LAW OR REGULATION. WE MAY TERMINATE YOUR USE OR PARTICIPATION IN THE SERVICES OR DELETE ANY CONTENT OR INFORMATION THAT YOU POSTED AT ANY TIME, WITHOUT WARNING, IN OUR SOLE DISCRETION. If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress. ## 16\. Modifications and interruptions We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Services. We will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services. We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time or for any reason without notice to you. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance of the Services. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases in connection therewith. ## 17\. Governing law These Legal Terms shall be governed by and defined following the laws of Canada. Strat-Ai-Gize Marketing & Automation LTD. and yourself irrevocably consent that the courts of Canada shall have exclusive jurisdiction to resolve any dispute which may arise in connection with these Legal Terms. ## 18\. Dispute resolution ### Informal Negotiations To expedite resolution and control the cost of any dispute, controversy, or claim related to these Legal Terms (each a "Dispute" and collectively, the "Disputes") brought by either you or us (individually, a "Party" and collectively, the "Parties"), the Parties agree to first attempt to negotiate any Dispute (except those Disputes expressly provided below) informally for at least thirty (30) days before initiating arbitration. Such informal negotiations commence upon written notice from one Party to the other Party. ### Binding Arbitration If the parties are unable to resolve the dispute through informal negotiation, the dispute shall be finally resolved by arbitration in accordance with the United Nations Commission on International Trade Law Arbitration Rules in force at the time of commencement of the arbitration. The number of arbitrators shall be three (3). The seat, or legal place, or arbitration shall be Vancouver, Canada. The language of the proceedings shall be English. The governing law of these Legal Terms shall be substantive law of Canada. ### Restrictions The Parties agree that any arbitration shall be limited to the Dispute between the Parties individually. To the full extent permitted by law, (a) no arbitration shall be joined with any other proceeding; (b) there is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilize class action procedures; and (c) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons. ### Exceptions to Informal Negotiations and Arbitration The Parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a Party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; and (c) any claim for injunctive relief. If this provision is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of this provision found to be illegal or unenforceable and such Dispute shall be decided by a court of competent jurisdiction within the courts listed for jurisdiction above, and the Parties agree to submit to the personal jurisdiction of that court. ## 19\. Corrections There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice. ## 20\. Disclaimer THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SERVICES' CONTENT OR THE CONTENT OF ANY WEBSITES OR MOBILE APPLICATIONS LINKED TO THE SERVICES AND WE WILL ASSUME NO LIABILITY OR RESPONSIBILITY FOR ANY (1) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT AND MATERIALS, (2) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF THE SERVICES, (3) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED THEREIN, (4) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SERVICES, (5) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH THE SERVICES BY ANY THIRD PARTY, AND/OR (6) ANY ERRORS OR OMISSIONS IN ANY CONTENT AND MATERIALS OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT POSTED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE SERVICES. WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT OR SERVICE ADVERTISED OR OFFERED BY A THIRD PARTY THROUGH THE SERVICES, ANY HYPERLINKED WEBSITE, OR ANY WEBSITE OR MOBILE APPLICATION FEATURED IN ANY BANNER OR OTHER ADVERTISING, AND WE WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND ANY THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE. ## 21\. Limitations of liability IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE AMOUNT PAID, IF ANY, BY YOU TO US DURING THE one (1) mONTH PERIOD PRIOR TO ANY CAUSE OF ACTION ARISING. CERTAIN US STATE LAWS AND INTERNATIONAL LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MAY HAVE ADDITIONAL RIGHTS. ## 22\. Indemnification You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys’ fees and expenses, made by any third party due to or arising out of: (1) use of the Services; (2) breach of these Legal Terms; (3) any breach of your representations and warranties set forth in these Legal Terms; (4) your violation of the rights of a third party, including but not limited to intellectual property rights; or (5) any overt harmful act toward any other user of the Services with whom you connected via the Services. Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate, at your expense, with our defense of such claims. We will use reasonable efforts to notify you of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it. ## 23\. User data We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data. ## 24\. Electronic communications, transactions, and signatures Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SERVICES. You hereby waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by any means other than electronic means. ## 25\. SMS text messaging ### Opting Out If at any time you wish to stop receiving SMS messages from us, simply reply to the text with "STOP." You may receive an SMS message confirming your opt out. After this, you will no longer receive SMS messages from us. If you want to join again, please sign up as you did the first time and we will start sending SMS messages to you again. ### Message and Data Rates Please be aware that message and data rates may apply to any SMS messages sent or received. The rates are determined by your carrier and the specifics of your mobile plan. Carriers are not liable for delayed or undelivered messages. If you have any questions about your text plan or data plan, contact your wireless provider. ### Support If you have any questions or need assistance regarding our SMS communications, please reply with the keyword HELP. You can also email us at [info@strataigize.com](mailto:info@strataigize.com) or call at (+1)6047203967. If you have any questions regarding privacy, please read our Privacy Policy: [https://www.strataigize.com/policies/privacy-policy/](https://www.strataigize.com/policies/privacy-policy/). ## 26\. California users and residents If any complaint with us is not satisfactorily resolved, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254. ## 27\. Miscellaneous These Legal Terms and any policies or operating rules posted by us on the Services or in respect to the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Legal Terms or use of the Services. You agree that these Legal Terms will not be construed against us by virtue of having drafted them. You hereby waive any and all defenses you may have based on the electronic form of these Legal Terms and the lack of signing by the parties hereto to execute these Legal Terms. ## 28\. Contact us In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at: **Strat-Ai-Gize Marketing & Automation LTD.** **25th Floor, 700 West Georgia Street** **Vancouver, British Columbia V7Y 1B6** **Canada** ****Phone: (+1)6047203967**** ****[info@strataigize.com](mailto:info@strataigize.com)**** --- Canonical: https://www.strataigize.com/pricing/ Description: Real starting ranges: mobile growth retainers from $6,000/mo, AI pilot builds $25,000 to $60,000 fixed, and a two-week AI Opportunity Audit at $7,500. [Home](https://www.strataigize.com/) / Pricing Pricing # What working with Strataigize costs. Most engagements run $6K to $25K per month depending on scope. Fixed-scope work starts at $7.5K, pilot builds at $25K. Every number below is a starting range. [Book a growth audit →](https://www.strataigize.com/audit/)[How we price](https://www.strataigize.com/pricing/#how-we-price) At a glance ## Every price, _one screen._ Nine engagements across four service lines. The detail behind each one is below. | Engagement | Price | Terms | | --- | --- | --- | | Growth retainerMobile app marketing | From $6K/mo | Month to month\* | | Sprint, 30 daysMobile app marketing | $9K fixed | Fixed price, one deliverable | | AI Opportunity Audit, 2 weeksAgents & automations | $7.5K fixed | Fixed price, credited to a build | | Pilot build, 30 to 90 daysAgents & automations | $25K to $60K fixed | Fixed price, kill threshold in writing | | Production retainerAgents & automations | From $8K/mo | Month to month\* | | Paid advertisingGrowth services | From $5K/mo | Month to month\* | | AI search optimization (GEO)Growth services | From $5K/mo | Month to month\* | | Website optimizationGrowth services | From $4K/mo | Month to month\* | | Software developmentGrowth services | From $25K fixed | Fixed price, scoped per build | \* Month to month after the first 3 months. Ad spend is separate and billed by the platforms directly; we manage from $25K per month in monthly media. Mobile app marketing ## Growth for apps, _priced._ Two ways in: an ongoing program, or one bounded sprint to fix the thing capping growth right now. Full detail on the work itself is on the [mobile app marketing](https://www.strataigize.com/services/mobile-app-marketing/) hub. [ Growth retainer From $6K/mo Typical range $6K to $15K per month UA, ASO, and the creative loop run as one program on a weekly optimization cadence. A named senior team, not three vendors. See the full offer →](https://www.strataigize.com/offers/growth-retainer/)[ Sprint, 30 days $9K fixed ASO overhaul or creative-testing rebuild One bounded engagement on the thing capping growth right now. You keep the deliverable whether or not a retainer follows. See the full offer →](https://www.strataigize.com/offers/growth-sprint/) Ad spend is separate and billed by the platforms directly, so you keep your own accounts. We manage from $25K per month in monthly media. Agents & automations ## Audit, pilot, _then production._ A deliberate sequence, because buying a full build before anyone has proved a single workflow is how AI budgets get burned. Full detail on the work itself is on the [AI automation](https://www.strataigize.com/services/ai-automation-services/) hub. [ AI Opportunity Audit, 2 weeks $7.5K fixed Credited toward a build if you proceed Workflow inventory, ROI math, build-versus-buy calls, and a 90-day roadmap. Hand it to any vendor, including one that is not us. See the full offer →](https://www.strataigize.com/offers/ai-opportunity-audit/)[ Pilot build, 30 to 90 days $25K to $60K fixed One bounded workflow, your data One workflow automated end to end on your own data, with a success metric and a written kill threshold agreed before we start. See the full offer →](https://www.strataigize.com/offers/pilot-build/)[ Production retainer From $8K/mo Agent fleet operations and expansion Monitoring, maintenance, and expansion of the agents already running, with outputs verified against baselines every month. See the full offer →](https://www.strataigize.com/offers/production-retainer/) Growth services ## Acquisition, conversion, _and the build._ Start with one, or run them together. Retainers are month to month after the first 3 months, same as everything else on this page. [ Paid advertising From $5K/mo Typical range $5K to $12K per month Google, Meta, Apple Search Ads, and ChatGPT Ads bid to revenue, with creative tested in the same loop. See the service →](https://www.strataigize.com/services/paid-advertising/)[ AI search optimization (GEO) From $5K/mo Typical range $5K to $12K per month Get cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode, where buyers now ask. See the service →](https://www.strataigize.com/generative-engine-optimization/)[ Website optimization From $4K/mo Typical range $4K to $10K per month SEO, CRO, and speed work on the pages that already carry your highest-intent traffic. See the service →](https://www.strataigize.com/services/website-optimization/)[ Software development From $25K fixed Scoped per build, in-house Sites, apps, dashboards, and the integrations behind them. Built in-house, not brokered out. See the service →](https://www.strataigize.com/services/development-services/) How we price ## Ranges, _not a phone number._ We publish ranges because you should be able to rule us in or out without a sales call. The exact number depends on scope, integrations, and how much of your team's time we save. What never changes: fixed-scope items are fixed price, retainers are month to month after the first 3 months, and you own everything we build, including the agents. Questions ## Pricing, _answered._ Why do you publish pricing when other agencies do not? So you can rule us in or out in ninety seconds without sitting through a discovery call to find out we are too expensive, or not expensive enough. Hidden pricing protects the agency, not the buyer. The trade is that a range is a range: the exact number depends on scope, the number of systems we have to integrate, and how much of your team’s time the work gives back. What does the pilot kill threshold mean? Before a pilot build starts we agree in writing on one success metric and on the point at which the pilot is judged a failure. If we hit that point, we stop and say so instead of selling you phase two. It exists because the only real protection a buyer has against a pilot that quietly never ends is a stopping rule agreed before anyone is invested in the outcome. Do you require long contracts? No. Retainers are month to month after the first 3 months. The first 3 months exist because ASO, creative testing, and agent builds do not produce a fair read in less time. Fixed-scope work is exactly that: a defined deliverable at a fixed price, with no retainer attached to it. What happens to the agents if we stop working together? You own everything we build, including the agents, their prompts, and their configuration, and we hand over the workflows, the access, and the documentation. Agent lock-in is the new website-hostage problem, and we do not play it. Is ad spend included? No. Ad spend is separate and billed by the platforms directly, so you keep your own ad accounts and your own billing relationship with Meta, Google, and the rest. Our fee covers the work. We manage from $25,000 per month in monthly media. Independently verified ## Priced by us. Rated by our clients. - [![Top Clutch Mobile and App Marketing Company, Canada, 2026](https://www.strataigize.com/badges/clutch/mobile-app-marketing-canada-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Mobile and App Marketing Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/mobile-app-marketing-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Display Advertising Company, Canada, 2026](https://www.strataigize.com/badges/clutch/display-advertising-canada-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch Digital Marketing Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/digital-marketing-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) - [![Top Clutch PPC Company, British Columbia, 2026](https://www.strataigize.com/badges/clutch/ppc-bc-2026.svg)](https://clutch.co/profile/strataigize-marketing) Awards issued by [Clutch](https://clutch.co/profile/strataigize-marketing) for 2026, the B2B research and review platform. Ratings come from verified client interviews, not from us. ## Get a real number for _your scope._ Book a growth audit and we will tell you what your situation costs to fix, and whether we are the right people to fix it. [Book a growth audit →](https://www.strataigize.com/audit/) Not ready to talk? [Run a free diagnostic](https://www.strataigize.com/tools/) instead. [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ Description: Strataigize services: mobile app marketing, paid ads, website optimization, GEO, AI agents and automation, and development. One team, measured on revenue. What we do # Marketing, automation, and development, under one roof. One team runs them against a single revenue number, so the levers compound instead of competing. [Book a growth audit →](https://www.strataigize.com/audit/)[See the services](https://www.strataigize.com/services/#services) The short version ## Not a stack of _point vendors._ Most growth problems are not a single-channel problem. They leak in the seams between the specialist who runs the ads, the one who builds the page, and the one who reads the data. We put the whole funnel under one team and one revenue number, so acquisition, conversion, creative, and measurement pull in the same direction. Start with the service that pays back fastest, then expand into the ones that build on it. Services ## Pick your _growth lever._ [ Mobile app marketing agency ### Mobile App Marketing Strataigize is a mobile app marketing agency that runs ASO, user acquisition, creative, retention and analytics as one engine, measured on revenue per user, not vanity installs. Explore →](https://www.strataigize.com/services/mobile-app-marketing/)[ Paid advertising ### Paid Advertising High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta with creative and measurement running as one loop. Explore →](https://www.strataigize.com/services/paid-advertising/)[ Website optimization ### Website Optimization From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel. Explore →](https://www.strataigize.com/services/website-optimization/)[ AI Search Optimization ### Generative Engine Optimization Get your brand cited inside AI answers, ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, with the entity, content, and citations AI engines trust. Explore →](https://www.strataigize.com/generative-engine-optimization/)[ AI Consulting ### AI Consulting and Strategy The deciding stage. A costed workflow inventory, a scored shortlist, and a 90-day roadmap, priced so it stands on its own whether or not we build anything. Explore →](https://www.strataigize.com/services/ai-consulting/)[ Agents & Automations ### AI Workflow Automation The operations layer. Human-in-the-loop AI systems that take repetitive work off your team, with a person approving anything that matters and governance baked in. Explore →](https://www.strataigize.com/services/ai-automation-services/)[ AI Agents ### AI Agent Development The build line. Custom AI agents scoped one bounded workflow at a time, at a fixed price, with a written success metric and a kill threshold agreed before anything is built. Explore →](https://www.strataigize.com/services/ai-agent-development/)[ Custom AI Solutions ### AI Systems We Build The catalogue. Eleven concrete systems, from lead qualification and support agents to ad optimization, reporting, content engines and computer vision, most of them running our own company. Explore →](https://www.strataigize.com/services/ai-systems/)[ HubSpot & CRM ### HubSpot and CRM Implementation Measurement-led CRM work. Forms, properties, attribution and reporting so every lead carries the click that created it. Explore →](https://www.strataigize.com/services/hubspot-crm-implementation/)[ Development ### Development Services Conversion-ready landing pages, copy, design, and tracking engineered in from day one, plus the custom tools and integrations that connect your stack. Explore →](https://www.strataigize.com/services/development-services/) We also produce [video and photography](https://www.strataigize.com/services/video-and-photography/) for clients already running a program with us. How we work ## Why one team _wins._ Four vendors each own a slice and nobody owns the number, so the work stalls in the handoffs and every report blames the party upstream. Whatever you start with, we run it the same way, so the work compounds. 01 ### One team, one number Creative, media, data, product, and development sit under one roof and one P&L. One team owns the number, so there is nobody to hand the problem to and nobody to blame it on. 02 ### Start where it pays back fastest You do not have to buy everything. We scope to the service with the quickest return, prove it, then expand into the ones that build on it. 03 ### Measured on revenue Every engagement is judged on revenue, ROAS, and growth, traced to the outcome it produced, not clicks, impressions, or activity. 04 ### First to what works We run our own agency on the same AI and automation we deploy for you, so you get the edge before the market prices it in. Questions ## Services, _answered._ Do I have to buy every service? No. Most clients start with the one service that pays back fastest, often paid advertising, ASO, or CRO, and expand once it proves out. The advantage of one team is that the services share data and compound, so we scope to your biggest opportunity first. How is this different from hiring separate specialists? Point vendors optimize their own slice and rarely talk to each other, so the handoffs leak. We run creative, media, data, product, and development as one loop against a single revenue number, which is where the compounding, and the results, come from. Which service is right for me? It depends on where your growth is leaking. A free 30-minute audit call is the fastest way to find out: we review your funnel live and point to the highest-impact levers before any pitch. Do you work on retainer or per project? Both, depending on the work. Ongoing programs like paid media, ASO, and SEO fit a retainer; a landing page build or an automation is scoped as a project. We match the model to the outcome, not the other way around. ## Not sure which service you need? _Start with an audit._ A free 30-minute consultation on your funnel points to the highest-impact levers. No pitch until you see the value. [Book your growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-agent-development/ Description: An AI agent development company that runs its own agent fleet in production. Custom AI agents built one bounded workflow at a time, at a fixed price. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / AI Agent Development AI Agent Development # Agents that hold up in production. We are an AI agent development company that runs its own agent fleet every day. Custom agents built one bounded workflow at a time, at a fixed price, with a success metric agreed up front. [Book an audit →](https://www.strataigize.com/audit/)[See what it costs](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/) BDC Preferred vendor A preferred AI vendor for **Business Development Bank of Canada** advisory clients. LIFT lends Canadian businesses $25,000 to $5M to adopt AI, and the technology has to come from a Canadian supplier. We are one. [How LIFT works](https://www.strataigize.com/bdc-lift-program/) The short version ## Most agent projects fail _before the build._ Gartner expects over 40 percent of agentic AI projects to be canceled by the end of 2027, and names the causes: escalating costs, unclear business value, and inadequate risk controls. Not one of those is a modelling problem. They are scoping, measurement, and governance problems, and they are all decided in the first two weeks. So that is where we spend the first two weeks. One bounded workflow instead of a platform. One number that defines success and one person who measures it. A threshold that stops the work if it misses. Your security review answered up front. The build is the easy part once those four are written down. If you have not yet decided what to build, start with [AI consulting](https://www.strataigize.com/services/ai-consulting/): the same first two weeks, sold as a standalone audit. We run our own company on AI agents: an internal fleet that reclaims [50 or more hours a week across the team](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/), a public MCP server at mcp.strataigize.com that lets an AI agent query our business directly, and a governance model we had to build for ourselves before we sold it to anyone. What we build ## Custom AI agents, _by the job._ Every one of these is scoped as a single bounded workflow first. The system comes from stacking proven workflows, not from buying a platform and hoping. Each is described in full, with its build steps and price, in the [catalogue of eleven AI systems we build](https://www.strataigize.com/services/ai-systems/). 01 ### Intake and qualification agents Inbound leads, applications, or requests read, enriched, qualified against your rules, and routed or booked. The judgment calls stay with a person; the sorting does not. 02 ### Reporting and analysis agents Pull from your ad platforms, CRM, and analytics on a schedule, surface what changed and what it means, and write the next actions into the tool your team already uses. 03 ### Document and back-office agents Invoices, contracts, forms, and tickets read and turned into structured records in your systems, with exceptions escalated instead of guessed at. 04 ### Research and monitoring agents Competitors, pricing, regulation, or your own accounts watched continuously, distilled into a short daily read. 05 ### Internal knowledge agents An agent that answers from your documents, your policies, and your history, with citations back to the source so an answer can be checked. 06 ### Agent-callable surfaces MCP servers, tool APIs, and machine-readable endpoints so your systems, and your customers’ AI assistants, can call your business directly. We run one ourselves. How it works ## The engagement, _in order._ 01 ### Scope one workflow A working session on your actual process. We pick the single highest-value bounded workflow and name the ones you should not automate yet. 02 ### Agree the numbers Fixed price for the first workflow, one written success metric, a named person who measures it, and a kill threshold that stops the project. All before any build. 03 ### Clear procurement Security questionnaire, data flow, subprocessors, and DPA handled in week zero, not week six. Our posture is already published, so your reviewer starts reading immediately. 04 ### Build and shadow The agent runs on your real data and takes no irreversible action. Every output is reviewed, and the disagreements tune it. You measure accuracy before you measure time saved. 05 ### Go live, supervised The agent acts, a person approves anything irreversible, and the approval rate tells you where to widen autonomy. Runs are logged and readable by you. 06 ### Decide, then expand At the end of the pilot: expand, extend once with a specific fix, or stop. Written in advance. Workflows two and three are priced before the first one proves out. Price ## Published, _not gated._ Our pilot build is $25,000 to $60,000 fixed: one bounded workflow on your real data over 30 to 90 days, with a written success metric and kill threshold, starting with a $7,500 AI Opportunity Audit that is credited toward the build if you proceed. For reference, a simple single-workflow automation at a small shop typically costs $3,000 to $8,000, most multi-workflow builds land between $40,000 and $150,000, delivered in phases, and enterprise programs carrying security review and compliance run higher. Budget 15 to 25 percent of build cost per year for running it, because a quote with no ongoing line item is incomplete rather than cheap. We publish the full breakdown, including what drives your number up and the questions that expose a padded quote, in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Bring a competitor quote to the call and we will tell you whether it is fair. Procurement ## Your security review, _answered already._ AI agent pilots die in the security questionnaire that arrives in week five and takes six weeks to answer badly, not in the demo. Ours is already written and public. [Trust and security](https://www.strataigize.com/trust/) covers our security posture, how client data is handled, our subprocessors, an AI governance summary aligned to the four functions of the NIST AI Risk Management Framework, and a DPA available on request. We do not hold SOC 2 and we say so on that page rather than letting your reviewer discover it. We work through platform-native, client-granted access, so you can see exactly what we can touch and revoke it yourself at any time. Before you talk to anyone, including us, take the checklist: [24 questions to ask an AI agent vendor](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/). Still deciding whether to use a vendor at all? Start with [build versus buy](https://www.strataigize.com/insights/build-vs-buy-ai-agents/), then [the pilot structure that survives procurement](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/). Looking for the ongoing operations layer rather than a build? That is our [AI workflow automation service](https://www.strataigize.com/services/ai-automation-services/), which maintains and expands agent fleets month over month. Case studies ## Agents in production, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-productivity-research-case-study-800.webp) Strataigize Marketing ### Our AI Productivity Journey: Research & Case Study **Up to 50%** Task time cut, across published trials**+25%** Quality uplift in the UK AISI workplace trial Read the case study → ](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## AI agent development, _answered._ What does an AI agent development company do? It designs, builds, integrates, and maintains AI agents that complete a job end to end inside your existing systems, rather than selling you a chatbot or a subscription. The work is mostly integration, data handling, and governance; the model itself is the smallest part. Strataigize builds them human-in-the-loop, so a person approves anything irreversible. How much does custom AI agent development cost? Our pilot build, one bounded workflow on your own data over 30 to 90 days, is $25,000 to $60,000 fixed, and it starts with a $7,500 AI Opportunity Audit that is credited toward the build. For reference, a simple single-workflow automation at a small shop typically runs $3,000 to $8,000, most multi-workflow builds land between $40,000 and $150,000, and enterprise programs with security review and compliance run higher. Budget 15 to 25 percent of build cost per year for running and maintaining it. Our full cost breakdown is published. How long does it take to build an AI agent? Our pilots run 30 to 90 days, because shadow mode on your real data and a supervised go-live are part of the scope. A simple single-workflow automation can be built in two to six weeks including integration and testing. Multi-workflow builds run a quarter, delivered in phases. Anyone promising a production multi-system agent in a week is skipping the testing you will pay for later. Do we own the agent, the prompts, and the code? Yes. You own the prompts, the code, the configuration, and the evaluation set, and you can export them. Agent lock-in is the new website-hostage problem, so we settle it in the contract rather than leaving it to trust. Are you SOC 2 certified? No. We are a small, senior firm. Our trust and security page describes the controls we actually operate: least-privilege client-granted access, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessor list, and a DPA on request. We complete vendor security questionnaires on request. Should we hire AI agent developers or use an agency? Hire in-house when the workflow is core to how you compete and you can name the engineer who owns it in month nine. Use an outside team when you want it built once, correctly, with the maintenance covered. MIT research in 2025 found external partnerships succeeded about twice as often as pure in-house AI builds. Which industries do you build agents for? Service businesses, SaaS, mobile app companies, and enterprise marketing and operations teams across the US and Canada. The common thread is a repetitive, rules-heavy workflow that touches several systems and currently eats senior hours. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25K to $60K fixed, production retainer from $8K per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the agent build team Name the workflow you want an agent to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call names your highest-value workflow and what it should cost to automate, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-automation-services/ Description: AI automation agency for the US and Canada. Human-in-the-loop AI workflow automation that removes repetitive work, with a person approving what matters. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / Agents & Automations Agents & Automations # AI that does the busywork. AI workflow automation services that handle repetitive business tasks end-to-end. Strataigize builds them human-in-the-loop: the automation removes the busywork, a person approves what matters. [Book an audit →](https://www.strataigize.com/audit/)[Who it’s for](https://www.strataigize.com/industries/service-businesses/) BDC Preferred vendor A preferred AI vendor for **Business Development Bank of Canada** advisory clients. LIFT lends Canadian businesses $25,000 to $5M to adopt AI, and the technology has to come from a Canadian supplier. We are one. [How LIFT works](https://www.strataigize.com/bdc-lift-program/) 50+ Hours/week our own agents save 40+ Tasks our agents auto-generate monthly 3× Faster optimization turnaround, measured on us Overview ## AI Automation, _done as one system._ AI workflow automation takes repetitive, time-draining work off your team, intake, follow-up, documents, scheduling, and runs it end to end. We build it human-in-the-loop, so the automation handles the busywork while a person approves anything that matters. Most automation stalls because it is bolted on by people who do not own the outcome. We design, build, and run the workflow as one system, measured on the hours it gives back and the work it gets right. Looking for a custom agent built and handed over rather than an ongoing operations layer? That is our [AI agent development](https://www.strataigize.com/services/ai-agent-development/) line: one bounded workflow, fixed price, kill threshold agreed before the build. The workflows we run most often, from lead qualification and document processing to reporting and always-on operations agents, are catalogued as the [eleven AI systems we build](https://www.strataigize.com/services/ai-systems/). Still deciding what is worth automating at all? That is [AI consulting](https://www.strataigize.com/services/ai-consulting/): a costed inventory and a 90-day roadmap, sold so it stands on its own. We publish what it costs: the audit, the fixed-price pilot build, and the production retainer are all listed on the [pricing page](https://www.strataigize.com/pricing/). We serve the US and Canada from our headquarters in downtown Vancouver. If you are local, our [AI automation agency in Vancouver](https://www.strataigize.com/ai-automation-agency-vancouver/) page covers in-person kickoffs, Pacific-hours support, and how we build under PIPEDA and BC PIPA. How it works ## From busywork to _built._ 01 ### Discover A short working session to find the highest-value repetitive workflow in your business. 02 ### Build We build one automation end-to-end so you see real, measurable time saved before scaling up. 03 ### Approve Human-in-the-loop by design: a person approves any irreversible action; the AI does the busywork. 04 ### Expand Add one or two automations a month, monitored and maintained, with a quarterly review. 05 ### Govern Scoped access, audit trails, and industry-appropriate compliance controls baked in. Case studies ## AI automation, _proven on us first._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-productivity-research-case-study-800.webp) Strataigize Marketing ### Our AI Productivity Journey: Research & Case Study **Up to 50%** Task time cut, across published trials**+25%** Quality uplift in the UK AISI workplace trial Read the case study → ](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## AI automation, _answered._ What are AI workflow automation services? AI workflow automation services design and build AI-powered systems that handle repetitive business tasks end-to-end: intake, follow-up, document handling, scheduling, reporting. Strataigize builds them human-in-the-loop, so your team approves anything that matters while the automation removes the busywork. Why are service businesses behind on AI? Most firms are paying for software they barely use and have no time to figure out what to automate first. We solve that by diagnosing the single highest-value workflow and building it for you, so the first win is concrete, not theoretical. Do you replace people with AI? No. We build leverage, not layoffs. Every system keeps a human in the loop for judgment and for any irreversible action. The point is to give your team their hours back. Is it secure and compliant? Yes, human approval gates on irreversible actions, per-client scoped credentials, sandboxing, and immutable audit logs, tailored to your industry’s requirements. What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Discovery and Design - Workflow inventory Artifact Ranked list of automatable workflows with volume and cost per run Typical duration 1 to 2 weeks Delivered by Automation engineer - ROI math per workflow Artifact Payback model per candidate: hours saved, error cost, run cost Typical duration 1 week Delivered by Founder-level strategist - Data and access mapping Artifact Map of every system the automation touches and the minimum access it needs Typical duration 1 week Delivered by Automation engineer - Guardrail specification Artifact Written bounds: what the agent may do alone, what needs a named human Typical duration 1 week Delivered by Automation engineer ### Build - Agent development Artifact A working agent on your own data with prompts and configuration you own Typical duration 2 to 8 weeks Delivered by Automation engineer - System integrations Artifact Connections into your CRM, inbox, docs and internal tools Typical duration 1 to 3 weeks each Delivered by Developer - Human-in-the-loop approvals Artifact Approval surfaces so money, client messages and writes wait for a person Typical duration 1 to 2 weeks Delivered by Automation engineer - Test harness Artifact Selftests and negative controls that fail loudly when a guardrail breaks Typical duration 1 to 2 weeks Delivered by Automation engineer - Pilot acceptance run Artifact A measured pilot against the success metric agreed in writing before build Typical duration 2 to 4 weeks Delivered by Automation engineer ### Governance - Scopes and bounds register Artifact Per-automation written scope with hard limits and escalation rules Typical duration Maintained ongoing Delivered by Automation engineer - Logging and verification Artifact Run logs plus output verification against measured baselines Typical duration Built in, reviewed monthly Delivered by Automation engineer - Model routing policy Artifact Written policy for which model runs which job, updated as models change Typical duration Reviewed quarterly Delivered by Automation engineer - Failure post-mortems Artifact Class-of-failure fixes written as guards, not one-off patches Typical duration Per incident Delivered by Automation engineer ### Operate and Expand - Monitoring and maintenance Artifact Watched agents with alerting a human receives Typical duration Ongoing Delivered by Automation engineer - Monthly verification report Artifact What ran, what it produced, what it saved, verified not asserted Typical duration Monthly Delivered by Automation engineer - Expansion roadmap Artifact Next-workflow queue ranked by measured payback of what already runs Typical duration Quarterly Delivered by Founder-level strategist - Team enablement Artifact Docs and training so your team can drive and extend the fleet Typical duration 1 to 2 weeks Delivered by Automation engineer Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Opportunity Audit $7.5K fixed. Pilot builds $25K to $60K. Production from $8K per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the automation team Tell us the workflow that eats the most hours and we reply within 24 hours with whether it can be automated, what that takes, and the payback math. ## Your first automation is _on us._ We’ll build one workflow end-to-end and show you the hours it saves, before you commit. [Book an audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-consulting/ Description: AI consulting for US and Canadian businesses. We find where AI pays back, publish the roadmap and the payback math, and can build what we recommend. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / AI Consulting AI Consulting # AI advice from people who ship it. Most AI consulting ends at a slide deck. Ours ends at a costed workflow inventory, a scored shortlist, and a 90-day roadmap we are willing to build against. [Book an audit →](https://www.strataigize.com/audit/)[Free AI readiness check](https://www.strataigize.com/tools/ai-readiness/) BDC Preferred vendor A preferred AI vendor for **Business Development Bank of Canada** advisory clients. LIFT lends Canadian businesses $25,000 to $5M to adopt AI, and the technology has to come from a Canadian supplier. We are one. [How LIFT works](https://www.strataigize.com/bdc-lift-program/) 50+ Hours a week our own AI agents save our team, our estimate 2 Weeks from kickoff to a costed 90-day roadmap $7.5K Fixed price for the AI Opportunity Audit, published Overview ## Where AI pays back, _and where it does not._ AI consulting has a credibility problem, and it is deserved. The standard engagement produces a maturity model, a list of use cases copied from a vendor deck, and no number anyone can be held to. Six months later nothing has shipped and the budget is gone. We start from the work instead of from the technology. What does your team actually do, how many hours does each of those things cost, how often does it go wrong, and how bad is it when it does. Only then do we ask which of them a model can do well enough today, because that question is meaningless without the first four answers. The output is a costed inventory, a scored shortlist, a payback estimate for the top candidate with its assumptions written down beside it, and a 90-day sequence. It regularly recommends buying a tool, or doing nothing in a given area yet. A roadmap that only ever says build is a sales document. We can advise on this because we run it. Our own agency is operated by an agent fleet in production, and we publish both what it saves us and what has broken. If you already know what you want built, our [AI agent development](https://www.strataigize.com/services/ai-agent-development/) line takes one bounded workflow at a fixed price, and [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) is the operations layer that runs it afterwards. The shortlist usually maps to one of the [eleven AI systems we build](https://www.strataigize.com/services/ai-systems/), each described with its build steps and price. We serve the US and Canada from downtown Vancouver. If you are local, the [Vancouver page](https://www.strataigize.com/ai-automation-agency-vancouver/) covers in-person kickoffs and how we build under PIPEDA and BC PIPA. Canadian companies funding this work should read [how the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Everything is published: the audit, the pilot build and the retainer are all listed on the [pricing page](https://www.strataigize.com/pricing/). How it works ## From guesswork to _a costed plan._ 01 ### Inventory We map the work your team actually does, by hours and by cost, before naming a single tool. 02 ### Score Each workflow is scored on volume, cost, error rate and how reversible a mistake would be. 03 ### Prove One candidate gets a real payback estimate with the assumptions written down beside it. 04 ### Roadmap A 90-day sequence: what to build first, what to buy, and what to leave alone on purpose. 05 ### Govern Access scope, approval gates, audit trail and the kill threshold agreed before anything ships. Case studies ## AI advice, _tested on ourselves first._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## AI consulting, _answered._ What does an AI consultant deliver? A decision you can act on. In our case that is a workflow inventory costed in hours, a scored shortlist of what AI can do well today, a payback estimate for the top candidate with its assumptions written beside it, and a 90-day roadmap naming what to build, what to buy and what to leave alone. Two weeks, a fixed $7.5K, and it stands on its own whether or not you hire us to build anything. How is this different from your automation and agent pages? This page ends at a decision. AI agent development is the build line, one bounded workflow at a fixed price with a kill threshold. AI workflow automation is the operations layer that runs and maintains them. If you already know what you want built, skip the consulting and go straight to one of those. Do you only recommend things you can sell us? The roadmap regularly says buy the off-the-shelf tool, or do nothing here yet. We would rather lose the build than put an agent on a workflow that does not carry enough volume to pay for its own maintenance. The audit is priced so it is worth doing on its own. What makes you qualified to advise on this? We run the thing we are advising on. Our own agency is operated by an agent fleet in production, with published numbers for what it saves us and published write-ups of what has broken. We would rather point at that than at a certification. What does AI consulting cost? The AI Opportunity Audit is $7.5K fixed over two weeks. If it leads to a build, pilot builds are $25K to $60K fixed and production support starts at $8K per month. Every figure is on the pricing page. What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Discovery - Workflow inventory Artifact Every recurring workflow named, with volume, hours and who currently owns it Typical duration 1 week Delivered by Automation lead - Cost-of-work model Artifact Loaded hourly cost applied to the inventory, so each workflow carries a dollar figure Typical duration 2 to 3 days Delivered by Analytics lead - Systems and data map Artifact What each workflow reads and writes, and which of those systems has a usable API Typical duration 2 to 3 days Delivered by Solutions architect - Stakeholder interviews Artifact Notes and a named-blocker list from the people who do the work Typical duration 3 to 5 sessions Delivered by Automation lead ### Assessment - Automatability scoring Artifact Each workflow scored on volume, cost, error rate and reversibility, with the rubric published Typical duration 3 to 4 days Delivered by Automation lead - Build, buy or leave call Artifact A written recommendation per shortlisted workflow, including the ones we say to leave alone Typical duration 2 days Delivered by Solutions architect - Payback estimate Artifact Hours saved, run cost and break-even month for the top candidate, assumptions listed beside it Typical duration 2 days Delivered by Analytics lead - Risk and control review Artifact Where a mistake would be irreversible, and the approval gate that prevents it Typical duration 2 days Delivered by Solutions architect ### Roadmap - 90-day sequence Artifact What ships first, second and third, with the dependency that orders them Typical duration 2 days Delivered by Automation lead - Success metric and kill threshold Artifact The number each build is judged on and the point at which it gets switched off Typical duration 1 day Delivered by Automation lead - Governance model Artifact Access scope, approval gates, audit trail and who reviews what, per workflow Typical duration 2 days Delivered by Solutions architect - Executive readout Artifact A working session walking the inventory, the scoring and the roadmap, recorded Typical duration 90 minutes Delivered by Automation lead Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) AI Opportunity Audit $7.5K fixed. Pilot builds $25K to $60K. Production from $8K per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the AI team Tell us what your team spends the most hours on and we reply within 24 hours with whether AI is the right answer, what it would take, and the payback math. ## Find out what is _worth automating._ Two weeks, a fixed price, and a roadmap that stands on its own whether or not you build with us. [Book an audit →](https://www.strataigize.com/audit/) Want a five-minute version first? Run the free [AI readiness assessment](https://www.strataigize.com/tools/ai-readiness/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/ Description: Eleven custom AI systems Strataigize builds: lead and support agents, ad optimization, reporting, content engines, computer vision. Most run our own company. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / AI systems Custom AI solutions # Eleven AI systems we build, most of them running our own company. Each one is described the same way: who it is for, what it does, how it is built, what a person still approves, where we run it ourselves, and what it costs. No workshop, no slideware. [Book an audit →](https://www.strataigize.com/audit/)[See the systems](https://www.strataigize.com/services/ai-systems/#systems) The short version ## The question every buyer asks _and most vendors dodge._ "What would AI actually do for us?" deserves a list. This is the list: eleven systems with a page each, built the same way our own company is run. 9 of the eleven are in production at Strataigize today, and the two that are not say so on their own pages rather than borrowing proof from the others. If you have not yet decided what to build, start with [AI consulting](https://www.strataigize.com/services/ai-consulting/), which is the first two weeks of every build sold as a standalone audit. If you know the workflow, the [AI agent development](https://www.strataigize.com/services/ai-agent-development/) page describes the engagement, and the pages below describe the thing you would get. The catalogue ## Pick the _workflow._ Sales and intake [ Runs Strataigize today ### Lead qualification agents An AI lead qualification agent reads each inbound lead, enriches it from public sources, scores it against rules your team wrote, and routes or books it. The judgment calls stay with a person. The sorting does not. Explore →](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/)[ Runs Strataigize today ### Outbound sales agents An AI sales agent finds companies showing they can pay and need what you sell, finds a real decision-maker with a lawfully usable address, and drafts outreach a founder would answer. Sending stays inside the law and inside a daily budget. Explore →](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/) Service and operations [ New line, pilot first ### Customer support agents An AI customer service agent answers from your documentation and account data, cites the source for every answer, takes the routine actions your systems allow, and escalates anything irreversible to a person with the whole thread attached. Explore →](https://www.strataigize.com/services/ai-systems/customer-support-agents/)[ Runs Strataigize today ### Document processing agents An AI document processing agent reads invoices, contracts, applications and forms, extracts the fields your process needs, checks them against your rules, writes the record into your system, and sends anything it cannot resolve to a person with the page highlighted. Explore →](https://www.strataigize.com/services/ai-systems/document-processing-agents/)[ Runs Strataigize today ### Internal knowledge assistants An internal knowledge assistant answers questions from your documents, policies, tickets and meeting notes, cites the file and the passage, and says when it does not know. Built for the question a new hire asks three times a day. Explore →](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/)[ Runs Strataigize today ### Always-on operations agents An always-on operations agent runs the scheduled jobs a business needs done every day, answers the team's questions in Slack, monitors the systems it is responsible for, and keeps a complete record of what it did and why. Ours runs the agency. Explore →](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/) Marketing and growth [ Runs Strataigize today ### Ad optimization systems An AI ad optimization system reviews your Meta and Google accounts on a schedule, confirms the date range and attribution window before it judges a number, moves budgets by bounded steps, and escalates anything outside its authority to a person. It runs our client accounts every day. Explore →](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/)[ Runs Strataigize today ### Client reporting automation A reporting system collects the facts from every platform a client runs on, publishes them to a private page per client behind a login, and sends the interpretation to a person for approval before a client reads it. Facts are autonomous. Judgement is not. Explore →](https://www.strataigize.com/services/ai-systems/client-reporting-automation/)[ Runs Strataigize today ### Content engines A content engine picks topics from search and AI-answer demand, drafts under a written standard, fails its own drafts on unverified claims, publishes at a paced cadence, and measures every article to the qualified leads it produced. Volume is capped. The goal is long-term clients. Explore →](https://www.strataigize.com/services/ai-systems/content-engines/) Research-led [ New line, pilot first ### Computer vision systems Custom computer vision systems, led by our Chief AI Scientist, whose doctoral research showed how much a large pretrained model can do for a new visual task before anyone labels an example. That research is now the way we scope inspection, document, video and measurement systems. Explore →](https://www.strataigize.com/services/ai-systems/computer-vision-systems/)[ Runs Strataigize today ### MCP servers and agent-callable surfaces An MCP server, tool API and machine-readable surface let ChatGPT, Claude and the agents your customers use query your catalogue, check availability, get a quote or start a booking, with every tool scoped, rate-limited and logged. We run one for our own business. Explore →](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/) How every one is built ## Four rules, _no exceptions._ Gartner expects more than 40 percent of agentic AI projects to be cancelled by the end of 2027, for scoping, measurement and governance reasons rather than modelling ones. These four rules are the scoping, the measurement and the governance. 01 ### One bounded workflow A system is scoped to one job with a clear input and a checkable output. The platform, if there is one, comes from stacking workflows that proved out, never from buying it first. 02 ### Evaluation before time saved A hand-labelled set of your real leads, documents, tickets or images is agreed first, and the system is measured against it before anyone claims an hour saved. 03 ### A person approves the irreversible Refunds, sends, budget moves outside bounds, records written to a system of record: each starts behind a human step, and the approval rate decides when the step can move. 04 ### Logged and reversible Every action carries its reasoning and can be undone. Anyone on your team can read why the system did what it did, and revoke its access in minutes. Who builds them ## Research on one side, _production on the other._ Every system is signed off by two people: the scientist who decides what a model can and cannot be trusted to do, and the operator who has run bounded automations on live client accounts every day since 2022. [![Ian McGavin, Co-Founder & CMO, Strataigize](https://www.strataigize.com/team/ian.jpg) Co-Founder & CMO ### Ian McGavin Builds AI that runs the shop, writes a plan you can defend, and gets you named when ChatGPT is asked who to hire. Full bio → ](https://www.strataigize.com/about/team/ian/)[![Eric Hedlin, Chief AI Scientist, Strataigize](https://www.strataigize.com/team/eric.jpg) Chief AI Scientist ### Eric Hedlin, PhD Signs off every AI system so it holds in production, with a baseline, not a demo that dies on Monday. Full bio → ](https://www.strataigize.com/about/team/eric/) Government and public sector ## Mapped to the way _departments buy._ Public Services and Procurement Canada buys AI through its Artificial Intelligence Source List, which sorts AI into three categories by business outcome and qualifies suppliers in bands by contract value. Every system here falls in one of the three categories, and our public-sector page covers the rest of what a review will ask: the Directive on Automated Decision-Making, the Algorithmic Impact Assessment, Canadian data residency and a Canadian supplier. ### Insights and predictive modelling [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/) ### Machine interactions [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/) ### Cognitive automation [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/) [How we build AI systems for government](https://www.strataigize.com/industries/public-sector/). Price ## Published, _not gated._ Every build starts with a $7,500 AI Opportunity Audit over two weeks, credited toward the build if you proceed. A pilot is one bounded workflow on your real data over 30 to 90 days at $25,000 to $60,000 fixed, with a written success metric and a kill threshold. Running a system in production is a retainer from $8,000 per month, which covers monitoring, maintenance and expansion. Enterprise programs carrying security review and compliance run higher, and the ad optimization system runs inside our paid media retainers. The full list is on the [pricing page](https://www.strataigize.com/pricing/). Bring a competitor's quote to the call and we will tell you whether it is fair. Case studies ## The systems that run us, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Custom AI systems, _answered._ What is a custom AI solution? A system built around one of your workflows rather than a product you subscribe to: it reads your data, follows rules your team wrote, acts inside your systems, and is evaluated against your own examples. The model is the smallest part. The integration, the evaluation set and the governance are where the work is, and where the value holds up. How do you decide which system to build first? The $7,500 AI Opportunity Audit inventories your workflows, prices each one by hours times frequency, and ranks them by payback and by risk. The first build is usually an internal, repetitive, rules-heavy workflow that touches several systems, because those return more than a customer-facing chatbot and fail more safely. Do you build on OpenAI, Anthropic or open models? Per workflow. Our own agents in production run on Claude, and how we work on Anthropic's stack has its own page. Some workflows are better served by a smaller or open model, and some data cannot leave your tenancy at all. The audit names the model for each workflow and the reason, and you own the prompts, the code and the evaluation set either way. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Audit $7,500, pilot builds $25K to $60K fixed, production retainer from $8K per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team Name the workflow you want a system to run and we reply within 24 hours with whether it is a fit, which of the eleven it maps to, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names your highest-value workflow and what it should cost to automate, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/ad-optimization-systems/ Description: AI ad optimization systems that review Meta and Google accounts on a schedule, move budgets inside written bounds, log every change and never pause ads. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Ad optimization systems Marketing and growth # Budgets moved inside written bounds, every change logged. An AI ad optimization system reviews your Meta and Google accounts on a schedule, confirms the date range and attribution window before it judges a number, moves budgets by bounded steps, and escalates anything outside its authority to a person. It runs our client accounts every day. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Brands spending $25,000 a month or more across Meta and Google 02 In-house media teams who want nights and weekends covered without handing over control 03 Agencies that want a written optimization policy instead of a buyer's mood What it does ## Ad optimization systems, _by the job._ Verify ### Verifies the window first No number is judged before its date range and attribution window are confirmed, because recent days under-report and keep maturing for a week. The system states both with every recommendation. Move ### Moves budgets by bounded steps Increases and decreases are capped per step and per day in a policy you sign. A campaign that clears every performance gate still cannot exceed its bound. Hold ### Never turns ads off Pausing, archiving, zeroing a budget or end-dating a campaign is outside the system's authority at any evidence level. A dead ad becomes a recommendation to a person. Log ### Logs and reverses Every change is written with its reasoning and is reversible. Anyone on your team can read why a budget moved last Tuesday at six in the morning. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Write the policy Bounds per step and per day, the gates a change must clear, what is escalated, and the baseline each bound is measured against. Signed before the system touches an account. 02 ### Read-only shadow The system recommends, your buyer decides, and every disagreement is reviewed. It earns write access by agreeing with your best buyer, not by being confident. 03 ### Bounded autonomy Steps inside the bounds execute and are verified after every write. Anything outside them is a proposal with the arithmetic attached. 04 ### Weekly post-mortem Any change a person made by hand between runs is treated as a failure of the system. The run log names the gate that stopped it and what should change. In production at Strataigize ## We run this _ourselves._ This is how Strataigize's own client accounts are reviewed on nights and weekends. The optimizers run inside written bounds, verify the attribution window before every judgement, log every change, and are forbidden in code from pausing delivery. When a person has to make a change by hand between runs, the run log records it as a failure of the system and names the gate that stopped it. [Ian McGavin, who wrote them](https://www.strataigize.com/about/team/ian/) Governance ## What a person _still approves._ - Budget steps are capped in a policy you sign, and the system cannot widen its own bounds - Pausing or removing anything is outside its authority at any evidence level - Every change is logged with its reasoning and reversible, and platform access is client-granted and revocable The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Runs inside our paid media retainers (from $6,000 per month), or as a standalone build at $25,000 to $60,000 fixed. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. Ad spend is separate and billed by the platforms; we manage from $25,000 per month in media. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Ad optimization systems, _answered._ Do we still need a media buyer? Yes, for the decisions that are not arithmetic: creative, offer, audience strategy and when to test something new. The system takes the daily bound-checking and budget moves, which is the part a buyer does at six on a Sunday morning if it gets done at all. Which ad platforms does it cover? Meta and Google Ads today, through their official APIs with client-granted access you can revoke. Other platforms stay read-only until a write path earns the same guardrails. Can it run on our accounts if we keep our agency? Yes. It reads and writes through platform access you grant, inside the policy you sign, and its log is readable by whoever runs the account. Several teams use it as the night shift for a buyer they already trust. Related ## Where this _connects._ [Paid advertising](https://www.strataigize.com/services/paid-advertising/) · [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) · [Client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Runs inside our paid media retainers (from $6,000 per month), or as a standalone build at $25,000 to $60,000 fixed Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about ad optimization systems Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/ Description: MCP server development that lets AI assistants query, quote and book your business through scoped, logged tools. We run our own at mcp.strataigize.com. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / MCP servers and agent-callable surfaces Research-led # Let an AI assistant call your business without letting it run it. An MCP server, tool API and machine-readable surface let ChatGPT, Claude and the agents your customers use query your catalogue, check availability, get a quote or start a booking, with every tool scoped, rate-limited and logged. We run one for our own business. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Businesses whose customers already ask an AI assistant before they search 02 Product companies that want their data queried by agents on their terms rather than scraped 03 Teams that need internal tools an assistant can call safely: read a price, open a ticket, check a slot What it does ## MCP servers and agent-callable surfaces, _by the job._ Expose ### Exposes bounded tools Each tool does one thing an assistant should be allowed to do: read a price, check a slot, quote a job, open a ticket. Nothing an assistant should not do exists to be called. Describe ### Describes the business to machines llms.txt, structured data, a WebMCP surface on the site and a public MCP endpoint, so an assistant finds the right tool instead of guessing from a page. Guard ### Guards every call Authentication where needed, rate limits, input validation, and a log of who called what with which arguments. An assistant's mistake is contained to one bounded action. Convert ### Converts assistant traffic A quote returned to an assistant carries a link a person can complete. The assistant did the finding. Your funnel still does the closing. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Choose the first tools The three or four questions an assistant is most likely to ask about you, read from the API you already have. Read tools first, always. 02 ### Build and publish the server An MCP endpoint with a tool list, input schemas, rate limits and logs, plus the site-side surfaces that let assistants discover it. 03 ### Watch what gets called The log of real assistant calls is the product research no specification gives you. Tools nobody calls are removed. Tools that get called with the wrong arguments get better schemas. 04 ### Add write actions behind a person Bookings, quotes and tickets that create obligations are added last, with authentication and a human step for anything irreversible. In production at Strataigize ## We run this _ourselves._ mcp.strataigize.com is our own public MCP server: an AI agent can query our services, pricing and case studies directly. This site also publishes llms.txt, a full-text index for retrieval systems, and a WebMCP surface. Running one is how we learned which tools an assistant actually calls, which is the part no specification tells you. [Should your business be agent-callable?](https://www.strataigize.com/insights/should-your-business-be-agent-callable/) Governance ## What a person _still approves._ - Each tool is scoped to one bounded action, and anything irreversible sits behind a human step - Every call is validated, rate-limited and logged with its caller and its arguments - Tools can be withdrawn in minutes, and the server can require authentication per tool The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. A first server with a handful of read tools on an existing API is at the low end of the band. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Questions ## MCP servers and agent-callable surfaces, _answered._ What is an MCP server? A server that speaks the Model Context Protocol, the open standard AI assistants use to call external tools. It publishes a list of tools with their inputs, and an assistant such as Claude or ChatGPT can call them during a conversation. For a business it is the difference between an assistant reading about you and an assistant acting with you. Is it safe to let AI agents call our systems? It is safe to let them call the tools you choose to expose, with the limits you set. The risk lives in tools that do too much. We scope each tool to one bounded action, validate every input, rate-limit and log every call, and keep anything irreversible behind a human step. How long does MCP server development take? A first server with a handful of read tools ships in two to six weeks on top of an API you already have. Adding write actions, authentication and a public listing takes about the same again. The audit tells you which tools are worth exposing first. Related ## Where this _connects._ [Can an AI assistant buy from you?](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/) · [Agent-led growth](https://www.strataigize.com/insights/agent-led-growth/) · [AI agent development](https://www.strataigize.com/services/ai-agent-development/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about mcp servers and agent-callable surfaces Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/ Description: An always-on AI operations agent that runs scheduled jobs, answers your team in Slack, logs everything it does and escalates to a person. Ours runs the agency. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Always-on operations agents Service and operations # An operator that works while the team sleeps, and can show its work in the morning. An always-on operations agent runs the scheduled jobs a business needs done every day, answers the team's questions in Slack, monitors the systems it is responsible for, and keeps a complete record of what it did and why. Ours runs the agency. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Founders whose evenings are the operations department 02 Operations teams with a dozen recurring jobs that live in one person's head 03 Companies that want an agent on a server that is up when every laptop is closed What it does ## Always-on operations agents, _by the job._ Run ### Runs the daily jobs Reports pulled, digests written, records reconciled, files moved, reminders sent: the scheduled work a person does at seven in the morning or does not do at all. Answer ### Answers the team where they work Questions in Slack about what happened, what is due and where something lives, answered from the systems it has read access to, with the source. Watch ### Monitors its responsibilities Pipelines that did not run, feeds that went stale, a number that moved too far: raised to a person before it reaches a client. Record ### Records everything it does One standard: the agent knows its own activity without a gap. Every action and every message is logged, and a person can reconstruct any day from the log. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### List the recurring work Every job that happens daily or weekly, who does it, what it reads, what it writes, and what goes wrong when it is skipped. The agent takes the ones with a clear input and a checkable output. 02 ### Grant access narrowly Read access broadly, write access per system and per action, with credentials in a managed store that the agent cannot print. Anything that spends money or messages a client is a proposal. 03 ### Run on a server, not a desktop A VPS, your cloud account or a container in your data centre, so the agent is up when laptops are shut. Every file it changes carries a backup and a one-line revert. 04 ### Review the log weekly A rule that fires every day is a broken rule. A guard that wrongly refuses is worse than the bug it guards. The weekly review retires at least as much as it adds. In production at Strataigize ## We run this _ourselves._ Chuck is the always-on agent that runs Strataigize's operations from a server that is up when every laptop is closed. He runs scheduled jobs, talks to the team in Slack and writes the daily digests. He also taught us the hard rules on this page: a guard that wrongly refuses is worse than the bug, an alert that fires every day is a broken alert, and a rule that lives somewhere other than the code path that executes it will eventually be skipped. [Chuck, the operator running our agency](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Governance ## What a person _still approves._ - Read access broadly, write access narrowly, granted per system and revocable - Anything that spends money, messages a client or changes a credential is proposed to a person, never executed - Every file it changes carries a backup and a one-line revert, and its log is complete by standard The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Always-on operations agents, _answered._ What is an AI operations agent? An agent that runs continuously on a server, does the recurring work of a business on a schedule, answers the team from the systems it can read, watches the things it is responsible for, and writes down everything it did. It is the difference between an automation and a colleague who happens to be software. What does it run on? A server that is up when your laptops are not: a VPS, your cloud account or a container in your data centre, never someone's desktop. It connects to Slack, calendar, mail, the CRM and the tools it needs through APIs, with credentials held in a managed store it cannot print. How is this different from Zapier or Make? Automation tools run fixed steps when a trigger fires. An operations agent reads, decides within bounds, writes up what it found, and asks when it is unsure. Both have a place. The agent is for the work that needs judgement between the steps, and it is held to a far stricter logging standard. Related ## Where this _connects._ [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) · [AI agent development](https://www.strataigize.com/services/ai-agent-development/) · [AI production retainer](https://www.strataigize.com/offers/production-retainer/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about always-on operations agents Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/client-reporting-automation/ Description: Automated client reporting that collects every campaign's facts weekly, publishes a private page per client, and routes judgement to a person first. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Client reporting automation Marketing and growth # Every client's report, every week, with a person between the facts and the advice. A reporting system collects the facts from every platform a client runs on, publishes them to a private page per client behind a login, and sends the interpretation to a person for approval before a client reads it. Facts are autonomous. Judgement is not. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Agencies assembling client decks by hand every Monday 02 Franchise, multi-location and multi-brand teams reporting the same metrics across units 03 Programs reporting to a funder, a board or a council on a fixed cadence What it does ## Client reporting automation, _by the job._ Collect ### Collects from every platform Ad platforms, analytics, the CRM and the app stores, read-only, on a schedule, with every figure carrying its date range and its maturity: final, or still filling in. Standardize ### Applies one written standard Which metrics each campaign family reports, which windows, how a number is ranked, and when a number is too young to judge. The standard is a document, and changing the report means editing it. Publish ### Publishes to a private page One page per client behind a login, designed to be read on a phone, with the sources listed at the bottom. No deck, no attachment, no version confusion. Gate ### Gates judgement behind a person What the numbers mean and what to do next reaches the page only after a named person approves it. If any client would publish with fewer facts than last week, the whole run halts. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Write the standard first Every campaign family you run, the metrics each one reports, the windows that make them comparable, and the maturity rule that says when a number is final. 02 ### Wire the sources Read-only access to each platform, granted by you, with the credentials in a managed store. Nothing in the pipeline can write to an ad account. 03 ### Publish behind a login A page per client, prerendered from an encrypted payload, behind an access layer that emails a one-time code. Anonymous requests are refused, and the refusal is tested on every run. 04 ### Route judgement to a person Interpretation and recommendations are drafted, then approved by a named person before they reach a client page. A run that would thin any client's facts halts and asks why. In production at Strataigize ## We run this _ourselves._ Every Strataigize client has a report page on this site, behind a login, refreshed weekly by this system. The standard behind it was written first: which metrics each campaign family reports and the maturity rules that decide when a number can be judged. The pipeline is read-only on every account, never contacts a client, and refuses to publish a run that would leave any client with fewer measured facts than the previous one. [Analytics and tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) Governance ## What a person _still approves._ - Read-only on every platform; the pipeline holds no credential that can change a campaign - Judgement and recommendations reach a client page only after a named person approves them - A run that would publish any client with fewer measured facts than last time halts the whole publish The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Questions ## Client reporting automation, _answered._ Can the reports be white-labelled or embedded? Yes. The pages are static, prerendered per client from an encrypted payload, and sit behind an access layer that emails a one-time code. They can live on your domain with your brand, and a client can be given a link that works only for their address. How is this different from Looker Studio or Databox? Both are fine dashboards, and both leave the judgement to whoever opens them. What we build adds the standard (what may be compared with what), the maturity rules (what is final), the halt when facts go missing, and the approval step between numbers and advice. If you only need charts, buy the dashboard. What does automated client reporting cost? The same bands as every system here: a $7,500 audit that writes the reporting standard for your campaign families, then a pilot at $25,000 to $60,000 fixed. Running it is a production retainer from $8,000 per month. Related ## Where this _connects._ [Analytics and tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) · [Ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/) · [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about client reporting automation Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/computer-vision-systems/ Description: Custom computer vision solutions led by a PhD with NeurIPS and CVPR papers: inspection, document image understanding, video and keypoint systems. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Computer vision systems Research-led # Vision systems built on pretrained models, with fewer labels than you think. Custom computer vision systems, led by our Chief AI Scientist, whose doctoral research showed how much a large pretrained model can do for a new visual task before anyone labels an example. That research is now the way we scope inspection, document, video and measurement systems. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Manufacturers, utilities and operators inspecting parts, assets or sites from images and video 02 Organizations digitizing archives, forms and identity documents where the image, not the text layer, holds the information 03 Sports, health and training products that need pose, keypoints or motion measured from ordinary cameras What it does ## Computer vision systems, _by the job._ Inspect ### Visual inspection and monitoring Defects, wear, occupancy and change detected from fixed cameras, drones or handheld photos, with a labelled evaluation set that says how often the system is right before it is trusted. Read ### Document image understanding Layout, tables, stamps, handwriting and signatures read from scans and photos where OCR alone fails, feeding the document processing agents. Measure ### Pose, keypoints and correspondence Body pose, object keypoints and point matching across images and frames: the problems behind motion analysis, fitting, tracking and augmented reality. Our lead's published methods find keypoints without hand-labelled training data. Adapt ### Foundation-model adaptation Pretrained vision and diffusion models adapted to your domain with the smallest labelled set that reaches the target accuracy, and a measured answer to whether a smaller, cheaper model would do. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Evaluation set first A sample of your images, hand-labelled with your team, becomes the number the system is judged against. It is agreed before any model is chosen. 02 ### Baseline with pretrained models Detection, segmentation, vision-language and diffusion-based features are run against the set without training. Often that baseline is most of the way there. 03 ### Adapt only where it falls short Fine-tuning, prompt tuning or a small labelled set, chosen by the gap the baseline left and the cost of closing it. The accuracy curve is shown before more labelling is bought. 04 ### Deploy where the data is On device, on your hardware, or in a Canadian cloud region, with drift monitoring that re-runs the evaluation set on a schedule. Where this stands ## What we run _today._ This line is led by Eric Hedlin, PhD, our Chief AI Scientist. His first-author papers at NeurIPS 2023 and CVPR 2024 showed that a pretrained diffusion model already knows where the corresponding points in two images are and where an object's keypoints sit, with no labelled examples, and his CVPR 2025 paper, written with co-authors at Qualcomm AI Research, made adapting large models cheaper to train. We have not published a client computer vision case study yet. The first builds are scoped as pilots, with the evaluation set and the kill threshold written before the work starts, which is how every other line on this page earned its case studies. [Eric Hedlin, PhD, Chief AI Scientist](https://www.strataigize.com/about/team/eric/) Governance ## What a person _still approves._ - An evaluation set your team labelled decides whether the system ships, not a demo - Images of people are handled under a written privacy impact assessment, and faces are not identified unless the use case, the law and you all require it - Models can run on your hardware or in a Canadian cloud region so images never leave your control The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. Cameras, hardware and labelling time are priced separately and in writing. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Questions ## Computer vision systems, _answered._ How much labelled data do we need? Less than most vendors will tell you, and the exact answer is measured in the first two weeks. Pretrained models carry most of the visual knowledge. A few hundred labelled examples is a common starting point for a narrow task, and some tasks need none. Whatever the number, you see the accuracy curve before you pay for more labelling. Do you build on PyTorch, YOLO or cloud vision APIs? PyTorch for anything we train, and the pretrained families that fit the task: detection and segmentation models, vision-language models, and diffusion-based features where labels are scarce. Cloud vision APIs are used where they meet the bar and the data may leave your tenancy. Otherwise the model runs on your hardware. What does a computer vision project cost? The same bands as every AI build here: a $7,500 audit that produces the evaluation plan, then a pilot at $25,000 to $60,000 fixed over 30 to 90 days. Cameras, hardware and labelling time are priced separately and in writing. Related ## Where this _connects._ [Eric Hedlin, Chief AI Scientist](https://www.strataigize.com/about/team/eric/) · [AI agent development](https://www.strataigize.com/services/ai-agent-development/) · [Document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about computer vision systems Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/content-engines/ Description: An AI content engine that plans from search and AI-answer demand, fails its own drafts on unverified claims, and measures every article to qualified leads. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Content engines Marketing and growth # Content that is measured to the lead, not to the word count. A content engine picks topics from search and AI-answer demand, drafts under a written standard, fails its own drafts on unverified claims, publishes at a paced cadence, and measures every article to the qualified leads it produced. Volume is capped. The goal is long-term clients. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 B2B and SaaS companies whose blog is a cost centre nobody can tie to a deal 02 Firms that need to be cited by ChatGPT, Claude and Google AI answers, not only ranked 03 Marketing teams of one who cannot write, fact-check and measure forty articles a year by hand What it does ## Content engines, _by the job._ Plan ### Plans from demand Search Console, analytics, AI-citation monitoring and the CRM feed one scoreboard. The engine writes what buyers are asking, and refreshes what is decaying before it writes anything new. Draft ### Drafts under a standard Positioning chosen at plan time, a direct answer in the first hundred words, one named source per claim, and a house register enforced by gates that fail the draft rather than polish it. Gate ### Fails on fabrication A claim with no source, a number with no window, a machine-sounding sentence: any of these stops the piece. A live fabrication found later preempts the queue and is repaired first. Measure ### Measures to the lead Every article carries an inline form with first-touch attribution into the CRM, so the engine knows which pages produced contacts and which produced traffic that never converted. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Write the standard Positioning method, fact floor, register, sources allowed, claims forbidden. The engine inherits it as gates, and a gate failure is fixed in the copy, never in the checker. 02 ### Connect the measurement Search Console, analytics with paid traffic separated from organic, AI-citation monitoring, and the CRM, so the engine can only take credit for what it earned. 03 ### Run at a capped cadence At most one merged article a day, refresh before new, and a monthly model bake-off so the writer seat is the best available rather than the one chosen in January. 04 ### Let the overseer steer An in-engine overseer holds the written goal, grades its own predictions, and moves the levers the loops read. Lead pressure never becomes a volume signal. In production at Strataigize ## We run this _ourselves._ The Insights section of this site is run by this engine. It ships at most one article a day, refreshes before it writes new, separates organic traffic from paid so it takes credit only for what it earned, and reports to an overseer whose goal is written down: high-quality, long-term clients, not meetings booked. [AI SEO changed everything: 0 to 600+ AI sessions](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) Governance ## What a person _still approves._ - A person can stop the engine with one switch, and the engine cannot turn itself back on - Every claim traces to a named source, and client evidence is used at most once per article and never in the headline - Spend on models and data is metered per call against caps you set The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Content engines, _answered._ Does Google penalize AI content? Google penalizes unhelpful content whoever wrote it. Its guidance and its spam policies target scaled content produced to manipulate rankings, not the tool. Our engine is held to the standard a human writer would be held to: sourced claims, a direct answer, and measurement to leads. We published the primary sources in a separate article. [Read it here.](https://www.strataigize.com/insights/does-google-penalize-ai-content/) How is this different from a writing tool or a content agency? Writing tools produce text on demand and stop there. A content agency writes to a brief and reports traffic. The engine closes the loop: it chooses topics from measured demand, gates its own drafts on facts, publishes at a capped cadence, measures each article to CRM leads, and changes what it writes next because of that. Can it write for AI search as well as Google? It plans for both. The measurement includes AI-citation monitoring across ChatGPT, Claude, Perplexity and Google AI answers, and the standard it writes to is the one our generative engine optimization work found actually earns citations: direct answers, quotable self-attributed facts, and freshness. [Read it here.](https://www.strataigize.com/generative-engine-optimization/) Related ## Where this _connects._ [Generative engine optimization](https://www.strataigize.com/generative-engine-optimization/) · [Search engine optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) · [B2B SEO agency](https://www.strataigize.com/b2b-seo-agency/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about content engines Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/customer-support-agents/ Description: AI customer service agents that answer from your documentation with citations, act inside limits, and hand off to a person with the thread attached. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Customer support agents Service and operations # Support that answers from your own record and hands off with the context. An AI customer service agent answers from your documentation and account data, cites the source for every answer, takes the routine actions your systems allow, and escalates anything irreversible to a person with the whole thread attached. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 SaaS and subscription businesses where most tickets are the same dozen questions 02 Service businesses fielding booking, billing and status requests after hours 03 Public services answering the same eligibility and status questions at volume What it does ## Customer support agents, _by the job._ Answer ### Answers with citations Every answer points to the article, policy or account record it came from, so a customer or an auditor can check it instead of trusting it. Act ### Takes bounded actions Status lookups, address changes, plan switches within limits, appointment moves: the actions your systems expose and you approve in writing. Escalate ### Escalates with the thread Refunds, cancellations, complaints and anything it is unsure of go to a person with the conversation, the account and a suggested reply already attached. Measure ### Measures what changed Resolution rate, handoff rate, time to first answer and customer rating, reported beside the pre-agent baseline rather than in place of it. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Read the ticket history The top intents by volume and by cost, which ones have a written answer, and which ones a person must always handle. The scope is the list that survives that read. 02 ### Build the knowledge base What the agent may answer from, what it may not, and what happens when the corpus is silent. A question with no source gets a handoff, not a guess. 03 ### Shadow on live tickets The agent drafts, your team sends. Every edit your team makes to a draft is read, and the disagreements tune it before it speaks to a customer. 04 ### Go live, supervised The agent answers and acts within limits. Refunds, cancellations and anything irreversible wait for a person. The handoff rate tells you where to widen it next. Where this stands ## What we run _today._ The harness is the one our own always-on operator runs on: it answers the team in Slack, runs scheduled jobs, and is held to a standard of knowing its own activity without a gap. Our public MCP server lets an AI assistant query our business the way a support agent would query yours. We have not published a customer-facing support deployment yet, so the first one is priced as a pilot like every other build on this page. [Chuck, the operator running our agency](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Governance ## What a person _still approves._ - Refunds, cancellations and account changes beyond written limits always route to a person - Every answer carries its source, and an answer with no source is not sent - Conversation logs are retained under your policy and never used to train a shared model The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Questions ## Customer support agents, _answered._ What is an AI customer service agent? Software that reads a customer's message, answers from your documentation and account data with the source cited, takes the routine actions your systems allow, and hands anything irreversible to a person with the thread attached. It is a chatbot only in the sense that a pilot is a passenger. How much does an AI customer service agent cost? A pilot on your real tickets is $25,000 to $60,000 fixed over 30 to 90 days, after a $7,500 audit that reads your ticket history and prices the scope. Running it is a production retainer from $8,000 per month. Per-conversation model costs are metered and reported separately. Can it work inside Zendesk, Intercom or HubSpot Service Hub? Yes. The agent reads and writes through the help desk's API, so tickets, macros and reporting stay where your team already works. We build to the platform you have. Related ## Where this _connects._ [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) · [Internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/) · [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about customer support agents Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/document-processing-agents/ Description: AI document processing agents that turn invoices, contracts and forms into structured records in your systems, with exceptions sent to a person, not guessed. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Document processing agents Service and operations # Documents in, structured records out, exceptions to a person. An AI document processing agent reads invoices, contracts, applications and forms, extracts the fields your process needs, checks them against your rules, writes the record into your system, and sends anything it cannot resolve to a person with the page highlighted. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Finance teams keying invoices and receipts into an ERP by hand 02 Legal and property teams abstracting contracts and leases into a register 03 Public programs processing applications that carry the same twenty fields in a hundred layouts What it does ## Document processing agents, _by the job._ Read ### Reads any layout Scans, photos, PDFs and email attachments, in the layouts your suppliers actually send. A layout change stops breaking the pipeline because the model reads the page, not a template. Extract ### Extracts and validates Fields checked against each other and against your master data: totals that add up, vendor numbers that exist, dates in range. A failed check is an exception, never a silent write. Write ### Writes to the system of record The record lands in your ERP, CRM or case system through its API, with the source page and the confidence per field stored beside it. Escalate ### Escalates with the evidence A person sees the page, the extracted values and the check that failed, resolves it in one screen, and the resolution teaches the rule set. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Label a sample first A sample of your real documents, hand-labelled with your team, becomes the evaluation set every later change is measured against. It is written before the build, not after. 02 ### Report accuracy per field Extraction is measured field by field against that set before any time-saving claim is made. A field the model cannot read reliably is routed to a person by design. 03 ### Shadow the current process The agent processes live documents beside your team for a cycle. Its records are compared with theirs, and the differences are read one by one. 04 ### Go live with exception routing Clean documents flow through. Exceptions queue for a person with the evidence attached, and the exception rate is reported every week. In production at Strataigize ## We run this _ourselves._ Our own operator agent turns recorded meetings into written digests for the team, and our reporting pipeline reads raw exports from the advertising platforms into one client record each week under a rule that a client whose facts came back thinner than last time is not published. The exception-first design on this page came from that work. [The autonomous operator running our agency](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) Governance ## What a person _still approves._ - A failed validation is always an exception for a person, never a best guess written to your system - Every extracted field keeps its source page and its confidence, so an auditor can trace a record to a document - Documents are processed inside your tenancy or in a region you choose, and never used to train a shared model The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Questions ## Document processing agents, _answered._ What is AI document processing? Reading documents that were made for people, such as invoices, contracts, applications and forms, and turning them into structured records a system can act on, with checks that catch what the model misread. The older name for the narrow version is intelligent document processing, or IDP. How accurate is AI document extraction? It depends on the document, and it has to be measured rather than quoted. We hand-label a sample of your real documents first, report field-level accuracy against it before the build proceeds, and keep that set as the regression test for every later change. A vendor quoting one accuracy figure for all documents is quoting a marketing number. Can it handle contracts and leases, not only invoices? Yes. Contract review, lease abstraction and application processing are the same pipeline with a different field list and different checks: clauses instead of totals, dates and parties instead of vendor numbers. The evaluation set is built the same way. Related ## Where this _connects._ [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) · [Internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/) · [Computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about document processing agents Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/ Description: Internal AI knowledge assistants that answer from your documents with a citation to the source, and say so when the answer is not there. Built by Strataigize. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Internal knowledge assistants Service and operations # Answers from your own documents, with the source attached. An internal knowledge assistant answers questions from your documents, policies, tickets and meeting notes, cites the file and the passage, and says when it does not know. Built for the question a new hire asks three times a day. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Firms where the answer exists in a document nobody can find in under ten minutes 02 Operations teams onboarding people faster than the documentation can be read 03 Departments whose policy, procedure and precedent live in three systems and a shared drive What it does ## Internal knowledge assistants, _by the job._ Index ### Indexes with permissions Documents, tickets, wikis and chat are indexed inside your tenancy, and the permissions of the person asking are carried through to what can inform their answer. Answer ### Answers with citations Every answer quotes the passage it came from and links to the document. A reader can check it in one click instead of trusting it. Refuse ### Refuses when the corpus is silent A question with no source in your documents gets "not in our documents" and a suggested owner, rather than a fluent guess. Update ### Stays current When a document changes, its entries update. When a session or a process creates a new document, it is indexed before the day ends, not on a nightly rebuild that may not run. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Census the corpus Which systems hold the knowledge, who may see what, how stale each source is, and which questions your team asks most. The scope is set by the questions, not the documents. 02 ### Build the index and the gates Retrieval with permissions, citation to the passage, and the refusal rule. An evaluation set of real questions with known answers is written with your team before anything is tuned. 03 ### Pilot with one team A team that asks the most questions uses it for a month. Every wrong or missing answer is logged, and each one is either a corpus gap or an index defect, fixed as such. 04 ### Widen and maintain More sources, more teams, and a weekly report of unanswered questions, which is the most useful list a documentation owner ever gets. In production at Strataigize ## We run this _ourselves._ Our own company runs on this. A set of knowledge graphs covers our code, our knowledge base, our operating files and this website, one connector serves all of them, and every working session queries the graph before it opens a file. When a session changes a file, it updates the graph before it closes, which is what keeps the assistant current without a nightly rebuild. A graph that cannot answer something it should is logged as a defect and repaired. [How our agency uses AI agents](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) Governance ## What a person _still approves._ - Answers respect the permissions of the person asking; a document they cannot open cannot inform their answer - Every answer cites its source, and a question with no source in the corpus is refused rather than guessed - Your documents are indexed inside your tenancy and never used to train a shared model The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-productivity-research-case-study-800.webp) Strataigize Marketing ### Our AI Productivity Journey: Research & Case Study **Up to 50%** Task time cut, across published trials**+25%** Quality uplift in the UK AISI workplace trial Read the case study → ](https://www.strataigize.com/case-studies/ai-productivity-research-case-study/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Internal knowledge assistants, _answered._ What is an AI knowledge base? A searchable index of your own documents that an assistant answers from, with the passage cited, instead of a general model answering from what it learned on the public internet. The value is in the permissions, the citations and the refusal rule. Is this retrieval-augmented generation? Retrieval-augmented generation is the usual mechanism, and it is the easy part. What decides whether the assistant is trusted is what we spend the time on: permissions carried through to the answer, citations to the passage, a clear refusal when the corpus is silent, and an index that updates when a document changes. Which systems can it read from? Google Drive, SharePoint and OneDrive, Notion, Confluence, Slack, HubSpot, ClickUp, help desks, and any system with an API or an export. Read access is granted by you and can be revoked by you. Related ## Where this _connects._ [AI consulting](https://www.strataigize.com/services/ai-consulting/) · [Customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/) · [Document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about internal knowledge assistants Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/lead-qualification-agents/ Description: AI lead qualification agents that read, enrich, score and route every inbound lead against your rules, with a person approving anything irreversible. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Lead qualification agents Sales and intake # Every lead read, scored and routed before a rep sees it. An AI lead qualification agent reads each inbound lead, enriches it from public sources, scores it against rules your team wrote, and routes or books it. The judgment calls stay with a person. The sorting does not. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 Sales teams where a rep spends the first hour of every day sorting form fills from job seekers and vendors 02 Firms whose inbound mixes buyers, students, partners and press, and where the wrong routing costs a day 03 Public-sector intake desks routing applications and requests to the right unit on the right form What it does ## Lead qualification agents, _by the job._ Read ### Reads every submission Form fills, replies, chat transcripts and referral emails are parsed into one record: who, which company, what they asked for, and how they arrived. Enrich ### Enriches from public sources Company size, sector, technology and hiring signals pulled from the company's own pages and the data vendors you already pay for, with the source kept beside every field. Score ### Scores against your rules Fit, urgency and budget signals scored on rules written with you and stored where you can read them. A rule change is a document edit, never a retrain. Route ### Routes, books or declines Qualified leads land in the CRM with the reasoning attached and a meeting offered. Poor fits get a courteous reply. Anything uncertain goes to a person. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Map the intake Every channel a lead can arrive through, the fields each one carries, and the rules your best rep applies without thinking. Written down, then reviewed by that rep. 02 ### Shadow mode The agent scores four weeks of real leads beside your team. Disagreements are read one by one, and the rules move until the agent and the rep agree on the same leads. 03 ### Supervised go-live The agent routes and drafts. A person approves replies and bookings. The approval rate tells you when to widen its authority, and by how much. 04 ### Measure against the baseline Speed to first reply, qualified rate, meetings held and win rate by source, reported beside the numbers from before the agent existed. In production at Strataigize ## We run this _ourselves._ Our own outbound engine qualifies every company on evidence before a person sees it: proof that it takes payments, an independent signal that it needs what we sell, and a contact that Canada's anti-spam law lets us use. A company that misses a gate is held with a written reason. The website's inline forms carry first-touch attribution into HubSpot the same way, so every lead arrives with the click that created it. [How to build an AI lead-gen system](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/) Governance ## What a person _still approves._ - A person approves every outbound reply and every booking until the approval rate earns wider autonomy - Every score carries its reasons and its sources, readable in the CRM record it was written to - Personal data moves under a written data flow, and nothing reaches a model provider your data agreement does not name The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Lead qualification agents, _answered._ What is an AI lead qualification agent? Software that reads each new lead, gathers the facts a rep would look up, scores the lead against rules your team wrote, and routes it to the right person or the right reply. It replaces the sorting, not the selling. How is this different from lead scoring in HubSpot or Salesforce? Native lead scoring adds points for fields and behaviours already in the CRM. An agent reads the free text, fetches what is missing from the company's own site and your data vendors, and explains each score in words. The two work together: the agent writes its score and reasons into the CRM fields you already report on. What does an AI lead qualification agent cost? A pilot that qualifies real leads on your real intake runs $25,000 to $60,000 fixed over 30 to 90 days, starting with a $7,500 AI Opportunity Audit credited toward the build. Running it afterwards is a production retainer from $8,000 per month, which covers monitoring, rule changes and expansion. Related ## Where this _connects._ [AI agent development](https://www.strataigize.com/services/ai-agent-development/) · [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) · [Outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/) The other systems in the catalogue: [outbound sales agents](https://www.strataigize.com/services/ai-systems/outbound-sales-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about lead qualification agents Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/ai-systems/outbound-sales-agents/ Description: AI sales agents that find companies showing they can buy, verify a lawful contact and draft outreach a founder would answer. Built and run by Strataigize. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [AI systems](https://www.strataigize.com/services/ai-systems/) / Outbound sales agents Sales and intake # Outbound that qualifies on evidence before it writes a word. An AI sales agent finds companies showing they can pay and need what you sell, finds a real decision-maker with a lawfully usable address, and drafts outreach a founder would answer. Sending stays inside the law and inside a daily budget. [Book an audit →](https://www.strataigize.com/audit/)[All eleven systems](https://www.strataigize.com/services/ai-systems/) Who it is for ## Built for the team that _does this by hand._ 01 B2B companies selling an engagement of $5,000 or more, where a bad list costs more than no list 02 Founders who write their own outreach and want the research finished before they do 03 Teams burned by tools that mailed ten thousand people and booked nobody What it does ## Outbound sales agents, _by the job._ Find ### Finds companies from signals Hiring posts, funding, ad activity, a live checkout, a pricing page: the engine looks for evidence of money and of need, and keeps the URL that proved each one. Verify ### Verifies the person and the address A decision-maker named on the company's own site, with an address that satisfies Canada's anti-spam law and CAN-SPAM. No purchased guesses, no invented names. Write ### Writes what a founder would answer One observation about the company in the first two lines, an interest question rather than a calendar link, under 120 words, and a different ask at every step. Learn ### Learns from closed deals only Replies and meetings are recorded, but the model of what a good company looks like updates only from deals that closed and stayed. How it is built ## The build, _in order._ Every system here is scoped as one bounded workflow with a written success metric and a kill threshold agreed before the build. The steps below are the ones specific to this one. 01 ### Define the buyer in evidence Not a persona. The observable facts that separate a company that buys from one that browses, and the public source each fact can be read from. 02 ### Dry runs The agent finds, qualifies and drafts for two weeks with sending off. You read every draft and every rejection reason, and the bar moves until the rejects are right. 03 ### Send inside limits Daily send caps, per-vendor spend caps checked before each paid call, and every message signed by a named person with a working unsubscribe. 04 ### Measure to revenue Positive replies, meetings held and closed-won by source, against the cost of every API and every inbox, in one daily report. In production at Strataigize ## We run this _ourselves._ This is the engine that runs Strataigize's own outbound. It discovers companies, proves money and fit from independent evidence, refuses any contact it cannot use lawfully, drafts copy in a plain register that its own gates enforce, and meters every vendor against a daily spend cap checked before the call is made. Its dashboard is what our team reads each morning. [How our agency uses AI agents](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) Governance ## What a person _still approves._ - Sending is off by default and turns on per campaign with a named sender and a daily cap - Canada's anti-spam law and CAN-SPAM are enforced in code: sender identification, a working unsubscribe, and a lawful basis recorded per contact - A contact the engine cannot use lawfully is held with a reason, never worked around The rest of the posture is published on [trust and security](https://www.strataigize.com/trust/): client-granted access you can revoke, credentials in managed stores, an AI governance summary aligned to the NIST AI Risk Management Framework, our subprocessors, and a DPA on request. We do not hold SOC 2 and we say so there. Price ## Published, _not gated._ Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month. Every AI build starts with a $7,500 AI Opportunity Audit over two weeks that is credited toward the build if you proceed, and a pilot is one bounded workflow on your real data over 30 to 90 days with a written success metric and a kill threshold. The full price list is on the [pricing page](https://www.strataigize.com/pricing/), and the cost drivers, with the questions that expose a padded quote, are in [how much AI agents cost in 2026](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/). Case studies ## The work behind it, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-agents-for-business-the-autonomous-operator-running-our-agency-800.webp) Strataigize Marketing ### AI Agents for Business: The Operator Running Our Agency **$160K+** Two roles we never had to hire**3 to 25 min** New client onboarded, signed contract to live project Read the case study → ](https://www.strataigize.com/case-studies/ai-agents-for-business-the-autonomous-operator-running-our-agency/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Outbound sales agents, _answered._ What is an AI sales agent? Software that does the research and drafting an SDR does before a conversation: find companies showing buying signals, identify a decision-maker, write the first message and the follow-ups, and log what happened. A person still holds the conversation and the deal. Is AI outbound legal in Canada? Yes, when it follows the same law as any other outbound. Canada's anti-spam legislation requires a lawful basis for each contact, sender identification, and a working unsubscribe honoured within ten business days. We build those into the send path so a flag cannot skip them. Does it work with Instantly, Apollo or HubSpot? The engine we run uses Instantly for sending, HubSpot as the system of record, and several data vendors for discovery. We build on the stack you already have wherever it can meet the evidence and compliance bar, and tell you when it cannot. Related ## Where this _connects._ [AI agent development](https://www.strataigize.com/services/ai-agent-development/) · [Lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/) · [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) The other systems in the catalogue: [lead qualification agents](https://www.strataigize.com/services/ai-systems/lead-qualification-agents/), [customer support agents](https://www.strataigize.com/services/ai-systems/customer-support-agents/), [document processing agents](https://www.strataigize.com/services/ai-systems/document-processing-agents/), [internal knowledge assistants](https://www.strataigize.com/services/ai-systems/internal-knowledge-assistants/), [ad optimization systems](https://www.strataigize.com/services/ai-systems/ad-optimization-systems/), [client reporting automation](https://www.strataigize.com/services/ai-systems/client-reporting-automation/), [content engines](https://www.strataigize.com/services/ai-systems/content-engines/), [computer vision systems](https://www.strataigize.com/services/ai-systems/computer-vision-systems/), [mcp servers and agent-callable surfaces](https://www.strataigize.com/services/ai-systems/agent-callable-surfaces/), [always-on operations agents](https://www.strataigize.com/services/ai-systems/autonomous-operations-agents/). Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Pilot builds $25,000 to $60,000 fixed, production retainer from $8,000 per month Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the build team about outbound sales agents Name the workflow you want it to run and we reply within 24 hours with whether it is a fit, the bounded scope we would propose, and the payback math. ## Start with _one workflow._ A free 30-minute audit call with the senior team names the workflow this system should run first and what it should cost, whether you build it with us or not. [Book your growth audit →](https://www.strataigize.com/audit/) Canadian and looking at funding? [How the BDC LIFT program works](https://www.strataigize.com/bdc-lift-program/). Public sector? [How we build for government](https://www.strataigize.com/industries/public-sector/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/development-services/ Description: Conversion-ready landing pages, copy, design, and tracking engineered in from day one, plus the custom tools and integrations that connect your stack. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Development # Build it to grow. Conversion-ready landing pages, copy, design, and tracking engineered in from day one, plus the custom tools and integrations that connect your stack. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore development services](https://www.strataigize.com/services/development-services/#explore) 0.7s Median page load, built for speed +124% Orders YoY, Backroad Mapbooks 30+ Clients & partners trusted Overview ## Development Services, _done as one system._ Most pages look nice but leak conversions and can't be measured. We design and write conversion-focused landing pages built around growth: sharp copy, clean performance, proper analytics and attribution, and a structure your team can run, so the page becomes a compounding asset, not a cost. A landing page is where your paid and organic traffic either converts or leaks. When it is slow, off-message, or impossible to measure, every campaign upstream pays the tax. We write the copy, design the page on modern, fast frameworks, and wire in tracking from day one, so what we ship keeps paying off long after launch. What's inside ## Explore the service. [ ### Website Development Fast, modern, conversion-ready landing pages with copy, analytics, and SEO engineered in from the start. Learn more →](https://www.strataigize.com/services/development-services/website-development/)[ ### Software Development Attribution dashboards, tracking, and integrations that turn your data and workflows into a competitive advantage. Learn more →](https://www.strataigize.com/services/development-services/software-development/)[ ### Mobile App Development iOS and Android builds from a team that markets apps for a living, so store review, tracking and the growth model are designed in rather than bolted on. Learn more →](https://www.strataigize.com/services/development-services/mobile-app-development/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Web Builds - Marketing site build Artifact A fast, schema-complete site with editing docs your team can run Typical duration 4 to 8 weeks Delivered by Developer - Landing page system Artifact Reusable landing template set wired to analytics and your CRM Typical duration 2 to 4 weeks Delivered by Developer - CMS implementation Artifact Structured content model with role-based editing Typical duration 2 to 4 weeks Delivered by Developer - Ecommerce build-out Artifact Storefront with checkout, tracking, and merchandising controls Typical duration 4 to 10 weeks Delivered by Developer ### Product and App - MVP build Artifact A shippable first version scoped to one core loop Typical duration 6 to 12 weeks Delivered by Developer - Internal dashboards Artifact Live operational dashboards on your own data Typical duration 2 to 4 weeks Delivered by Developer - API and integrations Artifact Documented integrations between the systems you already run Typical duration 1 to 4 weeks each Delivered by Developer - Internal tools Artifact Purpose-built tools replacing spreadsheet workflows Typical duration 2 to 6 weeks Delivered by Developer ### Growth Engineering - Tracking implementation Artifact Event dictionary implemented and verified end to end Typical duration 1 to 3 weeks Delivered by Analytics lead - A/B testing infrastructure Artifact Experiment framework with assignment, exposure and readout wiring Typical duration 2 to 3 weeks Delivered by Developer - Personalization hooks Artifact Audience-conditioned content slots with measurement Typical duration 2 to 4 weeks Delivered by Developer - Feature analytics wiring Artifact Per-feature usage reporting your product decisions can stand on Typical duration 1 to 2 weeks Delivered by Analytics lead ### Care and Iteration - Maintenance retainer Artifact Patched dependencies, monitored uptime, and a monthly change log Typical duration Ongoing Delivered by Developer - Performance hardening Artifact Measured speed improvements on the routes that carry revenue Typical duration 2 to 4 weeks Delivered by Developer - Iteration sprints Artifact Scoped feature sprints with a demo at the end of each Typical duration 2-week sprints Delivered by Developer - Handover documentation Artifact Docs and access transfer so you are never locked in Typical duration 1 week Delivered by Developer Case studies ## Development Services, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Development Services, answered. What do you design? Conversion-focused landing pages, the copy, design, and tracking, built on modern, fast frameworks (like Astro) with a clean design system and analytics and SEO wired in from the start, so the page is quick, on-brand, and measurable. Do you write the copy too? Yes. Copy is the biggest lever on a landing page, so we write the message and design the page as one job, then wire in tracking to prove what converts. Do you only do landing pages? Landing pages are the core, the copy, design, and conversion structure. We also build the custom tools and integrations that connect your stack, like dashboards and automations, so the page and the systems behind it work together. How is this different from a normal agency build? Most pages look nice but leak conversions and can't be measured. We design for performance, attribution, and a clear next step, so the page compounds in conversion instead of becoming a cost. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $25K fixed, scoped per build Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the development services team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/development-services/mobile-app-development/ Description: Mobile app development agency for iOS and Android. Built by a team that markets apps daily, so store review, tracking and retention are designed in. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Development Services](https://www.strataigize.com/services/development-services/) Mobile app development # Ship the app, then grow it. iOS and Android builds from a team that markets apps for a living, so store review, tracking and the growth model are designed in rather than bolted on. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/development-services/mobile-app-development/#included) 52,873 Installs in a month for an app we market, Podz 127% Download increase in a 30-day ASO sprint, Kleo 8.54x ROAS on an AI fitness app's subscription funnel What it is ## The short version. Most apps are built by one company and marketed by another, and the seams show. Store metadata is written the week before launch, the events needed to measure retention were never instrumented, the paywall cannot be tested without a release, and the first paid campaign discovers all of it at once. We build apps the way we would want to market them, because we do market them. That means the store listing, the event schema, the attribution wiring and the paywall are decisions made during the build, not afterwards. It also means we design against the App Store and Google Play review guidelines from the start, which is the difference between a launch date and a rejection loop. We ship cross-platform with React Native and Expo where one codebase is the right answer, and native where it is not. We have built and shipped a production React Native app on this stack ourselves, deliberately with no tracking SDKs and no accounts, to prove the review path end to end before putting a client through it. The growth proof we publish is growth proof: [52,873 installs in a month at $0.70 each for Podz](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/), [a 127% download increase for Kleo in a 30-day ASO sprint](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/), and [8.54x ROAS on an AI fitness app's subscription funnel](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/). Build with us and that team is already in the room. See [mobile app marketing](https://www.strataigize.com/services/mobile-app-marketing/) for the growth side and [software development](https://www.strataigize.com/services/development-services/software-development/) for everything that is not an app. How we run it ## The loop, _start to finish._ An app is built once and marketed for years. The loop puts the growth decisions inside the build. STEP 01 ### Scope the first release The smallest version that proves the core loop, with the paywall, events and store listing on the plan from day one. STEP 02 ### Build with review in mind React Native and Expo or native, chosen for the app, designed against App Store and Google Play guidelines so submission is a date on the calendar. STEP 03 ### Instrument everything Event schema, attribution and paywall states wired during the build, so retention and return on ad spend are measurable the week you launch. STEP 04 ### Ship the listing with the app Metadata, screenshots and a first creative set produced alongside the code. STEP 05 ### Hand to growth The same team that built it runs or supports the launch, so nothing is rediscovered in the first paid campaign. Why it compounds ## Launch day is _a growth day._ Speed ### No rejection loop Designing against the review guidelines from the start turns store approval into a date on the calendar. Measurement ### Answers on day one Retention, paywall conversion and payback are readable at launch, because the events were built with the features. Continuity ### Same room, both halves Build and growth from one team means the handover that costs most apps months never happens. What's included ## Done for you. ### iOS and Android React Native and Expo where one codebase is right, native where it is not, with the review guidelines designed in from day one. ### Instrumented at build time Event schema, attribution and paywall states wired during the build, so retention and ROAS are measurable at launch. ### Store-ready listing Metadata, screenshots and a first creative set produced alongside the build. Case studies ## Apps we grow, _documented._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Mobile App Development, answered. Do you build the app and market it, or one or the other? Either, and the case for both is that the handover is where apps lose months. If you only want the build, we will still instrument it so whoever markets it later is not starting blind. React Native or native? React Native and Expo when the app is mostly product surface and one codebase halves the maintenance. Native when you are leaning on platform capability that the bridge makes awkward. We will tell you which one your app is rather than defaulting to the stack we prefer. How long does a build take? A focused first version is typically eight to sixteen weeks depending on scope and how much backend already exists. We scope in phases so the first release is small enough to ship. What does an app build cost? Development starts at $25K fixed and is scoped per build, published on our pricing page. Ongoing growth work is priced separately as a retainer. More in Development Services ## Related _services._ [ ### Website Development Fast, modern, conversion-ready landing pages with copy, analytics, and SEO engineered in from the start. Learn more →](https://www.strataigize.com/services/development-services/website-development/)[ ### Software Development Attribution dashboards, tracking, and integrations that turn your data and workflows into a competitive advantage. Learn more →](https://www.strataigize.com/services/development-services/software-development/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/development-services/software-development/ Description: Attribution dashboards, tracking, and integrations that turn your marketing data into decisions, engineered to be reliable and owned by your team. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Development Services](https://www.strataigize.com/services/development-services/) Software Development # Growth systems, built to measure. Attribution dashboards, tracking, and integrations that turn your data and workflows into a competitive advantage. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/development-services/software-development/#included) 50+ Team hours saved weekly, our own agents 8.54× ROAS once data was clean 30+ Clients & partners trusted What it is ## The short version. We build the data and measurement systems growth teams need: [attribution dashboards](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/), tracking, [automations](https://www.strataigize.com/services/ai-automation-services/), and the integrations that connect your marketing stack. Engineered to be reliable, owned by your team, and measurable from day one. What's included ## Done for you. ### Custom Dashboards Attribution and KPI dashboards your team reads every day. ### Automations & Integrations Connect your stack and kill the manual work. ### Owned & Maintainable Reliable infrastructure your team owns and can run. Case studies ## Software Development, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Software Development, answered. What kind of software do you build? Growth software: attribution dashboards, internal tools, automations, and integrations that connect your marketing stack and kill manual work. Do you replace our existing tools? Rarely. We usually connect and extend what you already have, then build the missing pieces. Is it built to scale? Yes. We engineer for reliability and maintainability from day one, so the software grows with you instead of becoming technical debt. How do you measure success? By the time it saves and the decisions it improves: hours reclaimed through automation and cleaner, more trustworthy data. More in Development Services ## Related _services._ [ ### Website Development Fast, modern, conversion-ready landing pages with copy, analytics, and SEO engineered in from the start. Learn more →](https://www.strataigize.com/services/development-services/website-development/)[ ### Mobile App Development iOS and Android builds from a team that markets apps for a living, so store review, tracking and the growth model are designed in rather than bolted on. Learn more →](https://www.strataigize.com/services/development-services/mobile-app-development/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/development-services/website-development/ Description: Fast, modern, conversion-ready landing pages with copy, analytics, and SEO engineered in from day one, built on frameworks your team can run. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Development Services](https://www.strataigize.com/services/development-services/) Website Development # Pages built to convert. Fast, modern, conversion-ready landing pages with copy, analytics, and SEO engineered in from the start. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/development-services/website-development/#included) 0.7s Median page load, built for speed +124% Orders YoY, Backroad Mapbooks 30+ Clients & partners trusted What it is ## The short version. We design and write [conversion-focused landing pages](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/) that are fast, accessible, and measurable, on modern frameworks, with clean design systems, [proper tracking](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/), and [SEO/GEO foundations](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) baked in. The result is a page your team can run and that compounds in search and conversion. What's included ## Done for you. ### Conversion-First Design Every page structured around a clear next step, not just aesthetics. ### Performance & SEO Fast, accessible, search-ready builds that rank and convert. ### Analytics & CMS Tracking and a content system wired in so your team can run it. FAQ ## Website Development, answered. What do you build websites on? Modern, fast frameworks like Astro, with a clean design system, a CMS your team can use, and analytics and SEO wired in from day one. Will the site be fast and SEO-ready? Yes. Speed, accessibility, and crawlability are built in, because a slow or unmeasurable site taxes every marketing effort downstream. Can my team update it without a developer? Yes. We wire in a content system so your team can edit pages and read the data on their own. The build is an asset you own, not a dependency. How long does a build take? It depends on scope, but we sequence the highest-impact pages first so you can launch and start converting before every last page is finished. More in Development Services ## Related _services._ [ ### Software Development Attribution dashboards, tracking, and integrations that turn your data and workflows into a competitive advantage. Learn more →](https://www.strataigize.com/services/development-services/software-development/)[ ### Mobile App Development iOS and Android builds from a team that markets apps for a living, so store review, tracking and the growth model are designed in rather than bolted on. Learn more →](https://www.strataigize.com/services/development-services/mobile-app-development/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/hubspot-crm-implementation/ Description: HubSpot agency and CRM implementation. We wire forms, properties, attribution and reporting so every lead carries the click that created it. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / HubSpot & CRM HubSpot & CRM Implementation # A CRM that knows where the lead came from. Most CRMs record that a lead arrived and lose how. We wire the forms, properties, conversions and reporting so the source survives all the way to the closed deal. [Book an audit →](https://www.strataigize.com/audit/)[See the tracking work](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) 228 Qualified leads in 30 days once lead quality, not volume, became the number, Appomate 80% Qualified share of leads, up from 5%, Appomate 4 Ad platforms we feed CRM outcomes back to, server-side: Meta, TikTok, X, LinkedIn Overview ## The CRM is where attribution _usually dies._ A lead clicks an ad, lands on a page, fills a form and becomes a contact. Somewhere in those four steps the click identifier is dropped, the source is overwritten by the last touch, and the deal that closes three months later is credited to direct traffic. Every channel then argues about a number none of them can prove. We fix that at the wiring level. Forms carry the identifiers, the identifiers are stored as real queryable properties, conversions are sent server-side, and the qualified and closed stages are exported back to the ad platforms so bidding learns from outcomes instead of form fills. This is not theory for us. We run our own HubSpot portal on exactly this pattern, including a dedicated property carrying the one click identifier a Google Ads conversion import needs, because storing it only in the page URL made it unqueryable. The same reporting pipeline renders 17 client reports per cycle, with an automatic halt if any client would publish fewer measured facts than the cycle before. The scope: this is measurement-led CRM work. The data model, the wiring, the attribution and the reporting. It pairs directly with [analytics and server-side tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/), and it is what makes [LinkedIn](https://www.strataigize.com/services/paid-advertising/linkedin-ads/) and [Google Ads](https://www.strataigize.com/services/paid-advertising/google-ads/) optimizable against pipeline. If what you need is workflow automation on top of the CRM, that is our [AI workflow automation](https://www.strataigize.com/services/ai-automation-services/) line. How it works ## From guessed source to _traceable revenue._ 01 ### Audit What the CRM currently records, what it silently drops, and which reports are built on the gap. 02 ### Model Objects, lifecycle stages and properties agreed in writing before anything is created. 03 ### Wire Forms, click identifiers and server-side conversions connected so the source survives to the deal. 04 ### Report Attribution and pipeline reporting built on the agreed model. 05 ### Feed back Qualified and closed stages exported back to the ad platforms so bidding learns from real outcomes. Case studies ## Measurement work, _with the receipts._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-how-agency-uses-ai-agents-automate-busywork-800.webp) Strataigize Marketing ### How Our Marketing Agency Uses AI Agents to Automate Busywork **50+** Team hours saved weekly**40+** Client tasks queued monthly Read the case study → ](https://www.strataigize.com/case-studies/how-agency-uses-ai-agents-automate-busywork/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## HubSpot and CRM, _answered._ What does a HubSpot implementation involve? Agreeing the data model first: objects, lifecycle stages and the properties that must exist for your reports to be answerable. Then wiring the inputs, forms, click identifiers and server-side conversions, so the source of a lead survives all the way to the deal. Then building reporting on that model rather than on the default dashboard. Our CRM data is a mess. Where do you start? With what your reports need to answer, not with a cleanup project. Most messy portals have three or four questions leadership actually asks and a data model that cannot answer any of them. Fix the model and the wiring for those questions first; historical cleanup after, and only where it changes an answer. Why does the CRM need click identifiers? Because without them, paid channels are credited by guesswork. A click identifier stored on the contact is what lets you import a closed deal back into Google or LinkedIn as a conversion, so bidding optimizes toward revenue instead of form fills. We added exactly this property to our own portal so our conversion imports would carry it. Do you do sales enablement and CPQ too? No. This is measurement-led CRM work: the data model, the wiring, the attribution and the reporting. Quoting tools, sales playbooks and Salesforce migrations are not what we do, and we would rather say so than take the project. What does this cost? A CRM and attribution rebuild is usually scoped as a fixed project alongside a website optimization retainer, which starts at $4K per month with a typical range of $4K to $10K. Every published figure is on the pricing page. What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Data model - CRM audit Artifact What the portal records, what it silently drops, and which reports rest on the gap Typical duration 1 week Delivered by Analytics lead - Object and lifecycle design Artifact Written object, stage and property model, agreed before anything is created Typical duration 3 to 5 days Delivered by Analytics lead - Property build Artifact Custom properties created, including the click identifiers conversion imports require Typical duration 2 to 4 days Delivered by Marketing engineer - Deduplication and hygiene rules Artifact Merge rules and required-field enforcement, so the model stays true after handover Typical duration 2 to 3 days Delivered by Marketing engineer ### Wiring - Form and landing page integration Artifact Forms posting to the CRM with source, campaign and click identifiers attached Typical duration 3 to 5 days Delivered by Marketing engineer - Server-side conversion feeds Artifact Conversions API endpoints for the ad platforms, sending events the browser drops Typical duration 1 to 2 weeks Delivered by Marketing engineer - Offline conversion export Artifact Qualified and closed stages exported back to Google, Meta and LinkedIn as conversions Typical duration 1 week Delivered by Analytics lead - Consent and suppression handling Artifact Consent state carried on the record, with unsubscribes and bounces suppressed at source Typical duration 2 to 4 days Delivered by Marketing engineer ### Reporting - Attribution reporting Artifact Source-to-deal reporting built on the agreed model, not the default dashboard Typical duration 1 week Delivered by Analytics lead - Pipeline and velocity views Artifact Stage conversion and time-in-stage reporting, with the definition of each stage written down Typical duration 3 to 5 days Delivered by Analytics lead - Channel reconciliation Artifact A standing comparison of platform-reported and CRM-recorded conversions, with the gap explained Typical duration Monthly Delivered by Analytics lead - Handover documentation Artifact The data model, the wiring diagram and the report definitions, written for your team Typical duration 2 to 3 days Delivered by Analytics lead Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Website optimization from $4K per month, typical range $4K to $10K. Rebuilds can be scoped fixed Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the measurement team Tell us the reporting question your CRM cannot answer and we reply within 24 hours with what is missing from the data model and what it takes to fix it. ## Find out what your CRM _is not recording._ We will trace one real lead from ad click to closed deal and show you where the source is lost. [Book an audit →](https://www.strataigize.com/audit/) Measurement is the other half of this: see [analytics and server-side tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/). [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/mobile-app-marketing/ Description: Mobile app marketing agency: ASO, user acquisition, creative, retention and analytics as one engine, measured on revenue per user. Prices published. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Mobile app marketing agency # Turn your app into revenue. Strataigize is a mobile app marketing agency that runs ASO, user acquisition, creative, retention and analytics as one engine, measured on revenue per user, not vanity installs. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore mobile app marketing](https://www.strataigize.com/services/mobile-app-marketing/#explore) 8.54× ROAS, AI fitness app, 6 months 50,000+ Monthly installs, Podz $0.70 Cost per install, Podz best month Overview ## Mobile App Marketing, _done as one system._ A mobile app marketing agency owns the whole path from store impression to paying user: app store optimization on the App Store and Google Play, paid user acquisition across Meta, TikTok, Google Ads and Apple Search Ads, performance creative, retention and lifecycle messaging, launch campaigns, and the attribution that ties every dollar back to revenue. We run all of it as one team, so each surface feeds the next instead of competing with it. Most apps can buy installs. Far fewer turn those installs into revenue, because the work that does it lives in separate tools and separate hands. We put the whole funnel under one roof and one set of metrics, measured on revenue per user instead of vanity installs. The receipts are public. [Podz reached 52,873 installs in a month at $0.70 each](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/), an [AI fitness app's subscription funnel held 8.54x ROAS across six months](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/), [Kleo grew downloads 127% in a 30-day ASO sprint](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/), and [a puzzle RPG passed 100,000 pre-launch sign-ups](https://www.strataigize.com/case-studies/pre-launch-success-mobile-puzzle-rpg-surpasses-100k-sign-ups/). Each study states the scope of its number. If you are still comparing agencies, our [comparison of the best mobile app marketing agencies in North America](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/) applies the same test to five firms, ours included. What's inside ## Explore the service. [ ### App Store Optimization Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[ ### User Acquisition Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[ ### User Retention Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-retention/)[ ### Data Analysis Clean attribution and clear dashboards that turn raw signals into next-step decisions. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### App Store Optimization - Keyword and metadata overhaul Artifact Full keyword matrix plus rewritten title, subtitle and keyword field for each storefront Typical duration 2 weeks Delivered by ASO lead - Screenshot and preview redesign Artifact New store screenshot set and preview video, sized per device class Typical duration 2 to 3 weeks Delivered by Creative director - Store listing experiments Artifact Running PPO / store listing experiment program with a decision log per test Typical duration Ongoing, per-test 2 to 4 weeks Delivered by ASO lead - Custom product pages Artifact Custom product pages mapped to paid traffic themes, with per-page conversion readout Typical duration 2 weeks initial set Delivered by ASO lead - Review velocity program Artifact In-app review prompt placement plan and monthly rating trend report Typical duration Ongoing Delivered by Growth lead - Storefront localization Artifact Localized metadata for priority storefronts with keyword research per locale Typical duration 1 to 2 weeks per locale batch Delivered by ASO lead ### Paid User Acquisition - Apple Search Ads program Artifact Campaign architecture bid to LTV with weekly search-term harvest Typical duration Ongoing, weekly cadence Delivered by Paid media lead - Meta app campaigns Artifact Account structure, AEM configuration and a weekly optimization log Typical duration Ongoing, weekly cadence Delivered by Paid media lead - Creative testing engine Artifact Hook matrix, live test queue and a kill/scale decision log per creative Typical duration Ongoing, new tests weekly Delivered by Creative director - SKAdNetwork and AAK setup Artifact Conversion value schema and postback verification report Typical duration 1 to 2 weeks Delivered by Analytics lead - Budget scaling cadence Artifact Written scaling rules (step sizes, dampening, matured-data windows) applied weekly Typical duration Ongoing Delivered by Paid media lead - Launch and pre-launch campaigns Artifact Pre-registration or launch plan with day-by-day budget and creative schedule Typical duration 4 to 8 weeks Delivered by Growth lead ### Retention and LTV - Onboarding funnel audit Artifact Step-by-step drop-off map with prioritized fix list Typical duration 1 to 2 weeks Delivered by Growth lead - Paywall experiments Artifact Paywall variant designs and a per-test revenue readout Typical duration Per test, 2 to 4 weeks Delivered by Growth lead - Subscription price testing Artifact Price and trial-length test plan with cohort revenue results Typical duration 4 to 8 weeks per round Delivered by Growth lead - Lifecycle messaging Artifact Push and email lifecycle map with triggers, copy and measured lift Typical duration 3 to 4 weeks initial build Delivered by Growth lead - Churn cohort analysis Artifact Cohort retention curves by acquisition source with named leak points Typical duration Monthly Delivered by Analytics lead ### Measurement and Analytics - MMP implementation Artifact Configured attribution (Adjust or AppsFlyer): SDK verification, partner postbacks, cohort views Typical duration 1 to 3 weeks Delivered by Analytics lead - Attribution windows doctrine Artifact Written window and maturity policy so no decision reads immature data Typical duration 1 week, then enforced ongoing Delivered by Analytics lead - Revenue dashboard Artifact Live dashboard joining spend, installs, cohorts and revenue in one view Typical duration 2 weeks Delivered by Analytics lead - Incrementality checks Artifact Holdout or geo test design with a measured lift verdict Typical duration 4 to 6 weeks per test Delivered by Analytics lead - Weekly optimization loop Artifact Weekly written decisions log: what changed, why, and what it did Typical duration Ongoing Delivered by Growth lead Case studies ## Mobile App Marketing, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/) > “Growth climbs every month while our costs keep falling.” Charlie Vinal, Founder · Podz Family Organizer [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Mobile App Marketing, answered. What does a mobile app marketing agency do? It owns the path from store impression to paying user. In practice that is app store optimization, paid user acquisition, performance creative, retention and lifecycle messaging, and the analytics that connect them. The test of a good one is what it measures. We measure revenue per user and payback, and every result we publish is a case study with the scope of the number stated in it. Which mobile app marketing services are included? App store optimization for the App Store and Google Play; paid user acquisition across Meta, TikTok, Google Ads and Apple Search Ads; performance creative, tested in volume and cut fast when it underperforms; retention and lifecycle (onboarding, push, in-app messaging, paywall); and data analysis with attribution. Launch campaigns, from pre-registration through day-one installs, are scoped as their own sprint. Do I have to use every service? No. Many clients start with one surface, usually ASO or acquisition, and expand once it proves out. The advantage of one team is that the surfaces share data and compound, but we scope to where you'll see the fastest return first. How much does a mobile app marketing agency cost? All figures here are in USD. The full mobile growth retainer (user acquisition, ASO, and the creative loop run as one program) is $6,000 to $15,000 per month, month to month after the first 3 months. A bounded 30-day sprint, either an ASO overhaul or a creative-testing rebuild, is $9,000 fixed. Ad spend is separate and billed by the platforms directly, so you keep your own ad accounts; we manage from $25,000 per month in media. Do you market both iOS and Android apps? Yes. ASO covers the App Store and Google Play as two different listings with their own keyword and creative rules, and paid acquisition runs wherever the users are, including Apple Search Ads on iOS. Subscription apps, family and productivity tools and games all appear in the published case studies. What kinds of apps do you work with? Primarily subscription and freemium apps on iOS and Google Play, fitness, language, social, and productivity. The common thread is a real monetization model where revenue per user matters more than raw installs. How quickly will we see results? It depends on the lever. Store-conversion and paywall wins can show within weeks; acquisition efficiency and retention compound over a quarter or two. We sequence the fastest wins first so early results help fund the longer-horizon work. How do I choose an app marketing agency? Ask who owns the payback. A channel vendor can change bids and creative. An agency that owns the loop can also fix the store listing, the onboarding, the paywall and the way conversions are counted. Then ask for published case studies with the scope of each number stated, a written line on what they measure, and a price you can see before the first call. Ours is on the pricing page, and our comparison of the best mobile app marketing agencies in North America applies that test to five firms, including us. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) Growth retainers from $6K USD per month, typical range $6K to $15K USD Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the mobile app marketing team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/ Description: App Store Optimization that tunes your keywords, creative, and store conversion into one compounding organic engine, across the App Store and Google Play. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) App Store Optimization # Get found. Get installed. Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/#included) +900% Downloads after ASO, GameGo +127% Downloads in 30 days, Kleo +116% Installs in 2 months, Podz What it is ## The short version. App Store Optimization improves your app's visibility and conversion in the App Store and Google Play. It pairs keyword strategy, so you rank for the terms buyers search, with creative and metadata testing, so more of that traffic installs. The traffic is free and high-intent, which is why ASO usually returns more than any paid channel. It is also the only channel that makes paid cheaper: every point of store conversion you win applies to your paid installs too, so the same ad spend buys more users the day the listing improves. Most teams treat it as a launch task and never return to it. Rankings decay, competitors re-optimize, and the algorithms change twice a year. We run it as a standing loop instead: map, ship, test, measure, repeat. How we run it ## The loop, _start to finish._ Not a one-off launch task. A standing cycle, because rankings decay and competitors re-optimize. STEP 01 ### Keyword and competitor map We pull the terms your category converts on, size them by volume and difficulty, and find exactly where competitors outrank you and why. STEP 02 ### Metadata rebuild Title, subtitle, keyword field, and description rewritten against that map, then shipped and measured per term, so you know which word moved which rank. STEP 03 ### Creative testing loop Icon, screenshots, and preview video run as live variants against real store traffic. Conversion decisions come from your buyers, not from opinion in a review. STEP 04 ### Rank and conversion reporting Weekly movement per keyword, tap-to-install by variant, and organic install lift traced back to the specific change that caused it. Why it compounds ## Free traffic that gets _cheaper to win._ Compounding ### Rankings hold A term you win keeps delivering installs after the work stops. Paid stops the day the card does. Leverage ### It lifts paid too Store conversion applies to every install, so the same ad budget buys more users once the listing converts better. Defensible ### Hard to copy fast Competitors can outbid you tomorrow. Out-ranking you takes them a quarter of sustained work. ASO scorecard ## How ASO-ready is your app? Check everything that’s true. Your score updates live. What's included ## Done for you. ### Keyword Strategy A data-backed keyword map, title, subtitle, and metadata tuned to the terms your buyers search. ### Creative & Screenshots Scroll-stopping icons, screenshots, and preview videos, A/B tested to lift store conversion rate. ### Conversion Optimization Continuous testing of every store surface so more of your traffic turns into installs and subscribers. Case studies ## App Store Optimization, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-mobile-security-app-downloads-aso-asa-800.webp) Mobile Security App ### How We Increased App Downloads with ASO and ASA by 387% **+387.5%** iOS downloads**+75.8%** Google installs (30 days) Read the case study → ](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/) > “Their ASO overhaul lifted our downloads over 900%.” Brendan Lee, Owner · GameGo App [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## App Store Optimization, answered. How long does ASO take to show results? Keyword and metadata changes typically move rankings within 2-4 weeks; creative and conversion gains often show in the first 30 days, compounding over 3-6 months. Does ASO work for both the App Store and Google Play? Yes, the two stores rank apps differently, so we optimize each on its own ranking model rather than copying one approach across both. Does ASO replace paid user acquisition? No, it compounds it. ASO improves how everyone who reaches your listing converts, so every acquisition dollar works harder on top of the free installs it earns. What do you optimize first? Usually the icon and first screenshots, since they decide most installs, then keywords and metadata. We test against store conversion and scale only proven winners. What does App Store Optimization cost? A bounded 30-day ASO overhaul sprint is $9,000 fixed. Ongoing, ASO runs inside the full mobile growth retainer (user acquisition, ASO, and the creative loop as one program) at $6,000 to $15,000 per month, month to month after the first 3 months. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media. More in Mobile App Marketing ## Related _services._ [ ### User Acquisition Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[ ### User Retention Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-retention/)[ ### Data Analysis Clean attribution and clear dashboards that turn raw signals into next-step decisions. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/mobile-app-marketing/data-analysis/ Description: Clean first-party attribution and dashboards your team reads, turning raw signals into next-step decisions, not platform-reported vanity metrics. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) Data Analysis # Decisions backed by data. Clean attribution and clear dashboards that turn raw signals into next-step decisions. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/#included) 8.54× ROAS once measurement was clean 71% CPI reduction, Podz 30+ Clients & partners trusted What it is ## The short version. Most growth stalls because the data can't be trusted. We rebuild attribution on first-party signals, consolidate it into dashboards your team reads, and design experiments so every decision is grounded in what really drives revenue, not platform-reported vanity metrics. What's included ## Done for you. ### Attribution First-party measurement that survives privacy changes and ties spend to the cohorts it produced. ### Dashboards A single source of truth your team reads daily. ### Experiment Design Properly powered tests so you scale what works and stop what doesn't, with confidence. Case studies ## Data Analysis, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp) Mobile Security App ### How Google Ads Optimization Revived a Stagnant Security App **200** Trial starts in 10 days, up from 1-2 a day**0 to 13** Paid purchases after months at zero Read the case study → ](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Data Analysis, answered. Do you replace our analytics stack? Rarely. We usually make your existing stack trustworthy and legible, then layer attribution and experiment design on top. Why can’t I trust my current numbers? Because most stacks mix platform-reported, modeled, and first-party data without reconciling them. We rebuild measurement on first-party signals so the number you act on is the real one. What do you deliver? Clean attribution, a single dashboard your team reads daily, and properly powered experiments, so decisions are grounded in what drives revenue. How does this survive privacy changes? We lean on first-party and server-side measurement designed for a post-ATT, post-cookie world, so your attribution holds up as the platforms tighten. What does data analysis cost? Data analysis is not a separate line item. Attribution, dashboards, and experiment design run inside the full mobile growth retainer (user acquisition, ASO, and the creative loop as one program) at $6,000 to $15,000 per month, month to month after the first 3 months. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media. More in Mobile App Marketing ## Related _services._ [ ### App Store Optimization Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[ ### User Acquisition Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[ ### User Retention Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-retention/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/ Description: Scalable user acquisition across Apple Search Ads, Google, and Meta, engineered around predicted lifetime value so spend scales only where the economics hold. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) User Acquisition # The right users, at the right cost. Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/#included) $0.70 Cost per install, Podz best month 50,000+ Installs in a single month, Podz 8.54× ROAS, AI fitness app What it is ## The short version. User acquisition is the science of bringing in users who pay and stay. We build campaigns around predicted LTV rather than cost-per-install, so spend scales only when the downstream economics hold, and creative is tested as fast as the algorithms reward. What's included ## Done for you. ### Apple Search Ads LTV-based bidding on the highest-intent surface in the App Store, tuned with first-party signals. ### Paid Social Meta and TikTok acquisition with creative produced and tested in the same loop as the media buy. ### Creative Testing A structured testing engine that finds winning hooks fast and kills fatigue before it bleeds budget. Case studies ## User Acquisition, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-4000-app-installs-pet-app-800.webp) Pet Health App ### How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days **4000+** Installs in one month**$1.10** Cost per install Read the case study → ](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/) > “Better users at lower cost, higher LTV. Revenue felt it fast.” Hugh Roberts, CRO · Locker: Live Fantasy Games [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## User Acquisition, answered. Do you bid on installs or revenue? Revenue. We move campaigns to predicted-LTV bidding using first-party signals wherever the platform allows, because cost-per-install optimizes for the wrong outcome. Which channels do you run UA on? Apple Search Ads, Meta, Google, and TikTok where it fits, chosen by where your valuable users are, not by what is trendy. How do you keep CAC down as we scale? By bidding to predicted lifetime value and testing creative continuously, so spend scales only where the downstream economics hold instead of chasing the cheapest install. How fast can you launch? Usually within a couple of weeks, once measurement is in place. We do the tracking groundwork first so the platforms have real value signals to optimize toward. How much does user acquisition cost? Most clients run UA inside the mobile growth retainer: $6,000 to $15,000 per month, month to month after the first 3 months, covering user acquisition, ASO, and the creative loop as one program. A bounded 30-day sprint, an ASO overhaul or creative-testing rebuild, is $9,000 fixed. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media. More in Mobile App Marketing ## Related _services._ [ ### App Store Optimization Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[ ### User Retention Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-retention/)[ ### Data Analysis Clean attribution and clear dashboards that turn raw signals into next-step decisions. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/mobile-app-marketing/user-retention/ Description: User retention for mobile apps: onboarding, paywall, and lifecycle optimization that turns the installs you paid for into long-term subscribers. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Mobile App Marketing](https://www.strataigize.com/services/mobile-app-marketing/) User Retention # Keep the users you paid for. Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/mobile-app-marketing/user-retention/#included) +475% Subscription rate, AI fitness app +25% Subscriptions in 35 days, Backroad Mapbooks +300% Subscriber growth in 30 days, Kleo What it is ## The short version. Retention is where app profitability is won or lost. We optimize the first session, the paywall, and the lifecycle messaging that follows, so the users you paid to acquire convert, stay, and renew, lifting LTV across every channel at once. What's included ## Done for you. ### Onboarding First-session flows that get users to value fast, the single biggest driver of D1 and D7 retention. ### Paywall Optimization Pricing, packaging, and placement tests that lift trial-to-paid without raising acquisition spend. ### Lifecycle Messaging Push and email sequences timed to real behavior to drive activation, resurrection, and renewal. Case studies ## User Retention, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-pet-health-app-cut-costs-800.webp) Pet Health App ### How a Pet App Reduced Costs & Gained High-Intent Users **830+** In-app registrations**\-80%** Cost per result Read the case study → ](https://www.strataigize.com/case-studies/pet-health-app-cut-costs/) > “Onboarding went from our weak spot to genuinely engaging.” Taseyah Davies, UX · StoryNest: Audio Stories [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## User Retention, answered. Where do retention gains come from first? Usually onboarding and the paywall. Getting users to the 'aha' moment faster and matching the paywall to intent are the two highest-leverage moves, and they compound the value of everything acquisition brings in. Do you work on the product or just messaging? Both. We optimize lifecycle messaging and the in-product moments (onboarding, activation, paywall) that drive whether users stay. How do you measure retention success? By cohort retention, trial-to-paid, and lifetime value, not vanity engagement. The goal is users who stay and pay. What does retention optimization cost? Retention work is not a separate line item. Onboarding, paywall, and lifecycle optimization run inside the full mobile growth retainer (user acquisition, ASO, and the creative loop as one program) at $6,000 to $15,000 per month, month to month after the first 3 months. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media. More in Mobile App Marketing ## Related _services._ [ ### App Store Optimization Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[ ### User Acquisition Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/)[ ### Data Analysis Clean attribution and clear dashboards that turn raw signals into next-step decisions. Learn more →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/ Description: High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta, creative and measurement as one loop. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Paid advertising # Ad spend that compounds. High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta with creative and measurement running as one loop. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore paid advertising](https://www.strataigize.com/services/paid-advertising/#explore) 8.54× ROAS, AI fitness app, 6 months 71% CPI reduction, Podz $0.70 Cost per install, Podz best month Overview ## Paid Advertising, _done as one system._ Paid advertising done right is a profit engine, not a cost center. We treat creative, targeting, and measurement as a single system, testing into the winners and cutting the waste, so every dollar is traced to the revenue it produced and scaled only when the unit economics hold. The reason most ad accounts underperform is not the platform, it is the disconnect between the people making creative, the people buying media, and the people reading the numbers. We run all three as one loop: creative produced and tested at the pace the algorithms reward, bidding that moves toward lifetime value, and measurement clean enough to scale on with confidence, including reporting we pull through the [Google Ads API](https://www.strataigize.com/google-ads-api/). Before you scale spend, the [ad-spend waste calculator](https://www.strataigize.com/tools/ad-spend-calculator/) and [creative velocity audit](https://www.strataigize.com/tools/creative-velocity/) show where the leaks are. When the query lives inside ChatGPT instead of Google, that is [ChatGPT Ads](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/), a separate surface with its own audience rules and its own pixel and crawler checks. What's inside ## Explore the service. [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Google Ads - Account restructure Artifact Rebuilt campaign architecture with a migration plan that protects learning Typical duration 2 to 3 weeks Delivered by Paid media lead - Search query mining Artifact Weekly negative and expansion lists with the spend each decision moved Typical duration Ongoing, weekly Delivered by Paid media lead - Performance Max hygiene Artifact Asset group audit, brand exclusions, and placement reporting setup Typical duration 1 to 2 weeks Delivered by Paid media lead - Demand Gen campaigns Artifact Creative set and audience plan with per-format results Typical duration 2 weeks to launch Delivered by Paid media lead - Offline conversion import Artifact CRM-to-Google conversion pipeline so bids optimize to revenue, not forms Typical duration 1 to 2 weeks Delivered by Analytics lead ### Meta Ads - Account structure and CAPI Artifact Consolidated structure plus server-side events with match quality report Typical duration 1 to 2 weeks Delivered by Paid media lead - Creative testing framework Artifact Structured test queue with a written kill/scale rule set Typical duration Ongoing, new tests weekly Delivered by Creative director - Audience and exclusion hygiene Artifact Audience map with exclusions that stop paying for existing customers Typical duration 1 week, reviewed monthly Delivered by Paid media lead - Budget scaling rules Artifact Written step-size and dampening rules applied on matured data only Typical duration Ongoing Delivered by Paid media lead - Promotion and launch bursts Artifact Time-boxed campaign plan with daily pacing and a post-mortem Typical duration Per burst, 1 to 4 weeks Delivered by Paid media lead ### ChatGPT Ads - Offer and audience fit Artifact Written call on whether Free and Go can see the offer, before spend starts Typical duration 3 days Delivered by Paid media lead - Pixel and OAI-AdsBot floor Artifact Verified OpenAI pixel events plus a robots group that Allows OAI-AdsBot on its own Typical duration 3 to 5 days Delivered by Analytics lead - Ad-group test structure Artifact One creative per ad group for any test that has to be a real comparison Typical duration 1 week to first live set Delivered by Paid media lead - Landing and UTM wiring Artifact Dedicated lander with UTMs and the OpenAI click reference captured into the CRM Typical duration 1 week Delivered by Analytics lead - Weekly delivery read Artifact Decision log that waits for the 7-hour report lag and 24 to 48 hour conversion window Typical duration Ongoing, weekly Delivered by Paid media lead ### Performance Creative - Hook matrix Artifact Angle-by-format test grid seeded from customer language research Typical duration 1 week, refreshed monthly Delivered by Creative director - Static iteration sets Artifact Batches of statics iterating on proven winners Typical duration Weekly batches Delivered by Design lead - UGC and video production Artifact Briefs, sourced creators, and edited performance cuts Typical duration 2 to 4 weeks per batch Delivered by Creative director - Format tests Artifact One-lever format experiments with a per-lever verdict Typical duration Per test, 1 to 2 weeks Delivered by Creative director - Fatigue watch Artifact Frequency and first-time-impression monitoring with refresh triggers Typical duration Ongoing Delivered by Paid media lead ### Measurement - Pixel and server events Artifact Verified browser plus server event coverage across every conversion point Typical duration 1 to 2 weeks Delivered by Analytics lead - Attribution windows doctrine Artifact Written window and maturity policy applied to every report and decision Typical duration 1 week, then enforced ongoing Delivered by Analytics lead - Blended performance view Artifact Dashboard joining platform-reported and blended MER views Typical duration 2 weeks Delivered by Analytics lead - Incrementality checks Artifact Holdout or geo test design with a measured lift verdict Typical duration 4 to 6 weeks per test Delivered by Analytics lead - Weekly decision log Artifact Written record of every account change and what it did Typical duration Ongoing Delivered by Paid media lead Case studies ## Paid Advertising, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) > “They took over Meta ads and made it our strongest growth channel.” MJB Studios, Executive · Verified Clutch review [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Paid Advertising, answered. What's the minimum ad budget you work with? We manage from $25,000 per month in media, the same floor our pricing page publishes. Ad spend is billed by the platforms directly, so you keep your own ad accounts, and that level is what it takes to test creative and audiences to a real read on more than one channel. Below it, we'll usually recommend starting with ASO or CRO so the traffic you already have converts harder, then scaling paid once the unit economics are proven. Do you make the creative too? Yes. Creative is the biggest lever in modern paid media, so we produce and test it in the same loop as the media buying (UGC, static, video) rather than handing you a list of recommendations. Which platforms do you run? Google, Meta, TikTok, LinkedIn, Apple Search Ads, and ChatGPT Ads, where they fit your audience. We pick channels by where your buyers convert, and run creative and measurement as one loop across all of them. How do you measure success? On revenue and ROAS. We trace every dollar to the outcome it produced and scale a channel only when the unit economics hold, so spend follows profit. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $5K per month, typical range $5K to $12K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the paid advertising team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/apple-search-ads/ Description: Apple Search Ads agency for iOS apps. Brand defence, discovery and competitor campaigns run separately and judged on payback, not on install volume. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Apple Search Ads # Own the search on the App Store. Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/apple-search-ads/#included) 52,873 Installs in a month, Podz $0.70 Cost per install on that month 3 Months to category leadership, Podz What it is ## The short version. Apple Search Ads is the highest-intent surface an iOS app can buy. Someone typing your category into the App Store is one tap from installing, which is why the channel converts so well and why it is so easy to overpay for installs you would have won anyway. We split the account so that question can be answered: brand defence, category discovery and competitor conquesting run as separate campaigns with separate budgets and separate reads. Brand terms are cheap and defensive, discovery is where growth comes from, and competitor terms are the ones that need the hardest payback test. Apple Search Ads is one input to a store listing, not a substitute for one. Paid traffic converts against the same screenshots and metadata as organic, so we run it alongside [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/). Podz reached [52,873 installs in a month at $0.70 each](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/), and [category leadership inside three months](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/). The channel sits inside our [paid advertising](https://www.strataigize.com/services/paid-advertising/) line and reports into the same cohort model as every other install source, so a cheap install that never pays back does not get to look like a win. How we run it ## The loop, _start to finish._ The channel converts well and overpays easily. The loop exists to separate installs you bought from installs you already had. STEP 01 ### Campaign split Brand defence, category discovery and competitor terms set up as separate campaigns with their own budgets, so each answers its own payback question. STEP 02 ### Search-term mining Broad discovery surfaces the real queries. Winners move to exact match, and negatives keep the discovery campaign hunting for new demand. STEP 03 ### Listing alignment Screenshots and metadata reviewed against the keywords you are paying for, because paid traffic converts on the same store page as organic. STEP 04 ### Cohort payback Every campaign is read on what its installs did afterwards, next to your other sources, not on cost per install alone. Why it compounds ## Intent you can _afford to own._ Intent ### One tap from install A category search in the App Store is the highest-intent moment an app can buy. Nothing on social comes close. Clarity ### Brand stops flattering the average With brand terms in their own campaign, you see what growth costs and stop paying for users you already had. Leverage ### ASO makes every keyword cheaper A listing that converts better lowers cost per install on every term you buy, paid and organic together. What's included ## Done for you. ### Campaign separation Brand, discovery and competitor terms run as separate campaigns so each can be judged and funded on its own payback. ### Keyword and match discipline Search-term mining into exact-match structures, with negatives maintained so discovery keeps finding new demand. ### Listing alignment Paid traffic lands on screenshots and metadata built to convert it, coordinated with the ASO work rather than separate from it. Case studies ## Apple Search Ads, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-launching-podz-to-market-leadership-in-just-3-months-800.webp) Podz: Family Organizer ### Launching Podz to Market Leadership in Just 3 Months **2 to 82** Daily downloads, trough to peak, in 90 days**5 to 150+** Daily active users Read the case study → ](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-mobile-security-app-downloads-aso-asa-800.webp) Mobile Security App ### How We Increased App Downloads with ASO and ASA by 387% **+387.5%** iOS downloads**+75.8%** Google installs (30 days) Read the case study → ](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Apple Search Ads, answered. Should we bid on our own brand name? Usually yes, and it should be its own campaign so you can see exactly what it costs. Competitors can bid on your name, and a defended brand term is cheap. What you must not do is let brand installs sit in the same campaign as discovery, because they will flatter the average and hide what growth costs. How do you know a paid install was incremental? You cannot know it from Apple Search Ads reporting alone. We judge the channel on cohort payback next to your other install sources, and treat brand terms with more suspicion than discovery terms because they carry the highest chance of buying a user you already had. Does Apple Search Ads work without good ASO? It works, and it costs more than it should. Paid traffic converts against the same store listing as organic, so a weak listing raises your cost per install on every keyword you buy. We run the two together for that reason. What does Apple Search Ads management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by Apple. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/chatgpt-ads/ Description: ChatGPT Ads agency for Free and Go audiences. Offers shaped to who can see the ad, pixel and crawler wiring OpenAI's review checks, judged against Google. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) ChatGPT Ads # Ads next to the answer. ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/#included) 3,930 Pixel events OpenAI silently rejected on our own launch. Caught, fixed, and now gated in CI 0.68% Platform-wide click-through rate, Similarweb, May 2026 48h How long a conversion can take to attribute, so one day is never a decision What it is ## The short version. ChatGPT Ads sit under the end of a response, labelled and visually separated, never inside the answer. OpenAI says that in its own help centre. The click is often cheaper than Google. The problem is who can see the ad, and what happens after they land. Ads reach Free and Go only. Plus, Pro, Business, Enterprise and Edu are ad-free. An enterprise demo offer is buying the complement of its own buyer. We say that before anyone spends. The offers that fit this surface are low-friction: an audit, a quote, a comparison. In SE Ranking's 50,006-prompt sample, BestMoney, a lead-gen site, accounted for 13.56% of all ChatGPT ads observed. The other failure mode is silent. OpenAI requires `OAI-AdsBot` to be allowed in its own robots group, and the pixel drops events if the data object is missing. On this site we caught 3,930 rejected `page_viewed` events after launch because the measure call shipped without its data object. That gate is now in CI. We will not run a ChatGPT Ads account onto a site that fails the same checks. ChatGPT Ads sits inside [paid advertising](https://www.strataigize.com/services/paid-advertising/) and is judged against [Google Ads](https://www.strataigize.com/services/paid-advertising/google-ads/) on one conversion definition, not on OpenAI's own reporting. Reporting lags up to 7 hours and conversions attribute in 24 to 48 hours, so a single day is not a decision. How we run it ## The loop, _start to finish._ A new surface with old failure modes. The loop is built around who can see the ad and whether the pixel is telling the truth. STEP 01 ### Fit check We confirm your buyer is on Free or Go before anything is spent. If they live on Plus or Enterprise, we say so and stop. STEP 02 ### Wiring floor OAI-AdsBot allowed, pixel events carrying their data object, UTMs on every URL. All three verified before launch, because OpenAI's review fails silently without them. STEP 03 ### Ad group tests Each creative you want a real read on gets its own ad group, because delivery inside one group is greedy and there is no rotation control. STEP 04 ### Delayed read Reporting lags up to 7 hours and conversions attribute over 24 to 48 hours, so decisions wait for the window to close and are judged against Google on one definition. Why it compounds ## Cheap attention, _measured._ Position ### Ads beside the answer The ad sits under a response the reader asked for. Attention is already there; the job is offering something a Free user wants. Price ### Cheaper clicks, for now Auctions on a new surface are thin. That advantage closes as advertisers arrive, which is the case for testing early with a small budget. Discipline ### No borrowed proof We publish what we learn from running the channel on this site, and we will not relabel a Meta or Google result as a ChatGPT one. What's included ## Done for you. ### Audience the ads can reach Free and Go only. Offers shaped to that pool, not to a Plus or Enterprise buyer who never sees the ad. ### Ad group as the test unit There is no ad rotation control. A creative you want tested gets its own ad group, because delivery inside one group is greedy. ### Pixel, bot, and UTM floor OAI-AdsBot allowed, pixel events with the required data object, UTMs on every URL. OpenAI's review fails silently without the first two. FAQ ## ChatGPT Ads, answered. Who sees ChatGPT Ads? Free and Go accounts. Plus, Pro, Business, Enterprise and Edu are ad-free, and so are under-18 accounts, Temporary Chats, and the ChatGPT Atlas browser. If your buyer is on a paid plan, they will not see the ad. That is OpenAI's published rule, not our preference. Can you target keywords on ChatGPT Ads? No. There is no keyword targeting, no demographics, no interest audiences, and no dayparting. You get geo, platform, context hints, custom audience include and exclude, and bid multipliers. Context hints are relevance inputs, not exact-match targeting. OpenAI says so in the help centre. Do you have ChatGPT Ads case studies? Not client ones. We run the channel on this site, which is how we found the 3,930 rejected pixel events and why the CI gate exists. We will not borrow a Meta or Google result and relabel it as ChatGPT Ads. What does ChatGPT Ads management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by OpenAI. We manage from $25K per month in monthly media across the paid program. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/google-ads/ Description: Google Ads across Search, Performance Max, and YouTube, built around your most profitable conversions and fed clean data so spend scales where it pays back. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Google Ads # Capture demand that converts. Search, Performance Max, and YouTube campaigns built and optimized for revenue. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/google-ads/#included) 364% Google Ads ROAS, Backroad Mapbooks $0.32 Cost per install, Podz on Google Ads 200 Trial starts in 10 days, security app (from 1 to 2 a day) What it is ## The short version. Google Ads captures buyers at the moment of intent. We structure Search, Performance Max, and YouTube around your highest-value conversions, feed the algorithms clean first-party data, and test creative and copy continuously so spend scales only where it pays back. We connect to the accounts we manage through the [Google Ads API](https://www.strataigize.com/google-ads-api/). Offline conversions and the CRM properties that carry the click live under [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/). When the same buyer asks inside ChatGPT instead of Google, that work is [ChatGPT Ads](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/). What's included ## Done for you. ### Search High-intent keyword campaigns structured around your most profitable conversions. ### Performance Max Asset and signal strategy that steers PMax toward revenue instead of cheap clicks. ### Measurement Conversion tracking and value-based bidding so the algorithm optimizes for the right outcome. Case studies ## Google Ads, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp) Mobile Security App ### How Google Ads Optimization Revived a Stagnant Security App **200** Trial starts in 10 days, up from 1-2 a day**0 to 13** Paid purchases after months at zero Read the case study → ](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Google Ads, answered. Search or Performance Max? Usually both, but in sequence, Search to capture proven demand first, then PMax to expand once the conversion data is clean enough to steer it. What campaign types do you run? Search, Performance Max, and YouTube, structured around your most profitable conversions and fed clean first-party data so the algorithms optimize for revenue. How do you stop Performance Max wasting spend? With deliberate asset and signal strategy, exclusions, and value-based bidding, so PMax is steered toward real conversions and stops behaving like a black box. How do you measure Google Ads success? On ROAS and revenue per conversion, with proper conversion tracking and value-based bidding. More in Paid Advertising ## Related _services._ [ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/linkedin-ads/ Description: LinkedIn ads agency for B2B. Firmographic targeting with offline conversion imports, so budget follows qualified pipeline instead of raw form fills. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) LinkedIn Ads # Reach the buyer, not the list. LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/linkedin-ads/#included) 228 Qualified leads in 30 days, Appomate on Meta $39.50 Cost per lead on that campaign 4 Server-side conversion APIs we built and run, LinkedIn included What it is ## The short version. LinkedIn is the most expensive click in performance marketing and the only one where you can buy an audience by job title, company size and industry with confidence. That combination punishes anyone optimizing on form fills. A $90 lead that never becomes an opportunity is worse than no lead, because the algorithm learns to find more like it. We wire LinkedIn to the outcome instead. Conversions go back through the LinkedIn Conversions API, which we built and run in-house, and qualified stages are imported from the CRM as offline events, so the platform optimizes toward the leads your sales team accepted. If your CRM is not carrying that signal yet, that is the first job: see [analytics and tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/). The B2B proof we publish comes from paid social. For Appomate, a 30-day campaign produced 228 qualified leads at a $39.50 cost per lead, with the qualified share moving from almost none to 80%. That work ran on Meta, and the [case study says so](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/). The method transfers; the platform does not change the discipline. LinkedIn sits inside our [paid advertising](https://www.strataigize.com/services/paid-advertising/) line, so it is judged against [Google](https://www.strataigize.com/services/paid-advertising/google-ads/) and [Meta](https://www.strataigize.com/services/paid-advertising/meta-ads/) on the same definition of a qualified lead. How we run it ## The loop, _start to finish._ LinkedIn punishes anyone optimizing on form fills. The loop makes pipeline the number the platform learns from. STEP 01 ### Audience build Job function, seniority, company size and industry set with your sales team, then held tight enough that the click stays affordable. STEP 02 ### CRM wiring Click identifiers stored on the contact and qualified stages ready to export, before the first dollar of spend. Without this, step four cannot happen. STEP 03 ### Offer and message tests Sponsored content and document ads run against each other on a fixed read window, judged on qualified leads rather than downloads. STEP 04 ### Offline conversions Accepted and closed stages sent back to LinkedIn as conversions, so bidding moves toward the people your sales team wanted. STEP 05 ### Pipeline read Spend is reviewed against opportunities created and their value, on the same definition we use for Google and Meta. Why it compounds ## Expensive clicks, _cheap opportunities._ Precision ### You buy the buyer No other channel lets you pay only for the job titles that sign. That is worth the click price when the deal size supports it. Feedback ### Bad leads stop multiplying When qualified stages feed the platform, it stops finding more of the people who filled a form and never answered a call. Proof ### Spend defended in pipeline Every dollar is reported against opportunities, so the channel earns its budget in the language your finance team already uses. What's included ## Done for you. ### Firmographic targeting Audiences built on job function, seniority, company size and industry, then held tight enough to stay affordable. ### Offline conversions CRM stages imported back to LinkedIn, so bidding optimizes on accepted leads instead of form submissions. ### Message and offer testing Sponsored content and document ads tested against one another on a fixed read window. Case studies ## Lead quality on paid social, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## LinkedIn Ads, answered. Is LinkedIn too expensive for us? It is expensive per click and can still be the cheapest per opportunity, but only if your deal size supports it and your CRM feeds back which leads were real. If neither is true yet, we would rather fix the measurement first than spend into a channel that cannot be judged. What is an offline conversion import and why does it matter? It is sending your CRM's qualified or closed stages back to LinkedIn as conversion events. Without it, LinkedIn optimizes toward whoever fills in a form, which on this platform is often the wrong person at the right company. Do you need access to our CRM? Read access at minimum, and write access if you want us to maintain the properties that carry the click identifiers. We do this on HubSpot regularly and can scope it to the objects involved. What does LinkedIn management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by the platform. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/meta-ads/ Description: Full-funnel Meta ads where data-driven creative and media buying run as one loop, tested at the pace the algorithm rewards and tied back to revenue, not clicks. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Meta Ads # Creative that stops the scroll. Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/meta-ads/#included) +475% Subscription rate, AI fitness app 8.54× ROAS, 6 months 6.6% CTR, ZivTrack (5x typical) What it is ## The short version. On Meta, creative is the targeting. We produce and test UGC, static, and video at the pace the algorithm rewards, structure accounts for efficient scaling, and tie everything back to revenue, so you grow without watching CAC creep up. What's included ## Done for you. ### Creative A steady stream of UGC and motion creative, tested for the hooks that convert. ### Audience Account structure and signal strategy that let Meta find your buyers efficiently. ### Scaling Disciplined budget scaling that protects efficiency as spend grows. Case studies ## Meta Ads, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-more-installs-lower-cpi-meta-ads-800.webp) Podz Family Organizer App ### 882% More Installs at 64% Lower CPI with Meta Ads **+882%** App installs**+299** Installs per $1K spent Read the case study → ](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-creative-optimization-ad-results-107-800.webp) Podz Family Organizer App ### How Podz Ads Grew 107% with Creative Optimization **+1,243** New in-app registrations**+107%** Registration growth, month over month Read the case study → ](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Meta Ads, answered. How much creative do you need? More than most teams expect, winning Meta accounts test many concepts per week. We build the production system so creative volume never becomes the bottleneck. Why is creative so important on Meta? Because on Meta the creative is the targeting. The algorithm finds your buyers based on what your creative attracts, so creative volume and testing move cost and scale more than audience settings. How do you scale without CAC creeping up? With disciplined budget scaling and a steady flow of fresh winners, so we expand spend only as efficiency holds instead of forcing budget onto fatiguing ads. Do you handle both creative and media buying? Yes, in one loop. Producing and testing creative in the same place as the buying is what lets winning concepts get found and scaled fast. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/paid-advertising/tiktok-ads/ Description: TikTok ads agency running a continuous creative testing loop with server-side Events API tracking, so spend scales on measured revenue, not on clicks. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) TikTok Ads # Creative that earns the scroll. TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/tiktok-ads/#included) 107% Registration growth month over month from creative testing, Podz $3.68 Cost per result on that test, down from $8.28 4 Server-side conversion APIs we built and run, TikTok included What it is ## The short version. TikTok is a creative auction before it is a targeting auction. The account structure matters far less than how many real variants you can put into the feed each week and how quickly you can tell which one moved a conversion. We run TikTok as a testing loop: a weekly batch of hooks, a fixed read window, and a rule for what gets scaled and what gets retired. Most accounts get measurement wrong. TikTok's in-platform numbers are attribution-lagged and browser tracking loses a large share of events before they arrive. We send conversions server-side through the TikTok Events API, which we built and run in-house alongside the same endpoints for [Meta](https://www.strataigize.com/services/paid-advertising/meta-ads/), X and LinkedIn, so the signal the algorithm learns from is the signal your business cares about. Creative testing is the same discipline we use across paid social. On Podz, month-over-month registrations grew 107% off a structured creative test, with cost per result falling from $8.28 to $3.68. The [case study states the scope of that number](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/). TikTok sits inside our [paid advertising](https://www.strataigize.com/services/paid-advertising/) line and shares budget decisions with Google and Meta, so channels are compared on the same conversion definition rather than on each platform's own reporting. How we run it ## The loop, _start to finish._ TikTok fatigues creative in days, not quarters. The loop keeps new hooks arriving and retires the ones that stop paying. STEP 01 ### Hook batch A weekly set of new openings, each built to stop the scroll in the first second, briefed from what last week's winners had in common. STEP 02 ### Fixed read window Every variant gets the same spend and the same number of days before anyone judges it, so a lucky first afternoon cannot buy a bad ad another week. STEP 03 ### Scale or retire Winners get budget by a written rule. Losers are retired the same day. Nobody argues for a favourite. STEP 04 ### Server-side read Results come from the Events API feed and your revenue data, with TikTok's dashboard as a cross-check, so the winner is the ad that sold. Why it compounds ## Every week teaches _the next batch._ Learning ### Winners have a pattern After a month of reads you know which hooks, formats and offers work for your buyer. The next batch starts from that. Signal ### The algorithm learns on revenue Server-side events give TikTok the outcomes the browser drops, so its optimization pulls toward buyers instead of clickers. Cost ### Waste leaves fast A fixed window and a retire rule mean a dead creative costs one read, not a quarter of drift. What's included ## Done for you. ### Creative testing loop A weekly batch of hooks against a fixed read window, with a written rule for what scales and what retires. ### Server-side events Conversions sent through the TikTok Events API, so the algorithm learns from events the browser drops. ### Cross-channel calls TikTok judged against Google and Meta on one conversion definition. Case studies ## Paid social creative, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-creative-optimization-ad-results-107-800.webp) Podz Family Organizer App ### How Podz Ads Grew 107% with Creative Optimization **+1,243** New in-app registrations**+107%** Registration growth, month over month Read the case study → ](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-more-installs-lower-cpi-meta-ads-800.webp) Podz Family Organizer App ### 882% More Installs at 64% Lower CPI with Meta Ads **+882%** App installs**+299** Installs per $1K spent Read the case study → ](https://www.strataigize.com/case-studies/more-installs-lower-cpi-meta-ads/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## TikTok Ads, answered. How much creative does TikTok need? More than any other channel. TikTok fatigues creative faster than Meta or Google, so we plan for a weekly batch of variants rather than a quarterly shoot. The account structure is the cheap part; the creative pipeline is the work. Why does TikTok's reported ROAS disagree with my analytics? Two reasons, and both are fixable. TikTok attributes on its own window, and browser-side tracking loses events to blockers and iOS restrictions. We send conversions server-side through the Events API and compare channels on one shared conversion definition, so the disagreement becomes explainable. Do you make the creative or just run the media? Both are available. We can run media against creative you produce, or produce it with you. What we will not do is run a TikTok account with no creative supply, because that guarantees the account plateaus. What does TikTok management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by the platform. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/video-and-photography/ Description: Scroll-stopping video and photography, UGC, ads, and brand visuals engineered to drive installs and conversions, not just look good. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Video & photography # Creative that converts. Scroll-stopping video and photography, UGC, ads, and brand visuals engineered to drive installs and conversions, not just look good. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore video & photography](https://www.strataigize.com/services/video-and-photography/#explore) 6.6% CTR, ZivTrack (5x typical) 8.54× ROAS, AI fitness app 30+ Clients & partners trusted Overview ## Video & Photography, _done as one system._ Great creative is the single biggest lever in modern marketing. We produce and test video and photography as part of the growth loop, from UGC and motion ad creative to product and brand photography, so every asset is built to perform, then measured against real results. On every major platform, the creative is now the targeting. The algorithms reward whoever feeds them the most winning variations, which means creative volume and creative testing, not a single hero video, are what move cost and scale. We build the production system so a steady stream of concepts gets made, tested, and scaled without becoming the bottleneck. What's inside ## Explore the service. [ ### Video Marketing UGC, motion, and graphic video ads, strategically crafted and tested to stop the scroll and drive installs. Learn more →](https://www.strataigize.com/services/video-and-photography/video-marketing/)[ ### Photography Services Product, lifestyle, and brand photography that makes your app and brand impossible to scroll past. Learn more →](https://www.strataigize.com/services/video-and-photography/photography-services/) Case studies ## Video & Photography, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-vesperia-comics-video-marketing-800.webp) Vesperia Comics ### Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days **2x** In-store foot traffic**2x** Daily purchases Read the case study → ](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-creative-optimization-ad-results-107-800.webp) Podz Family Organizer App ### How Podz Ads Grew 107% with Creative Optimization **+1,243** New in-app registrations**+107%** Registration growth, month over month Read the case study → ](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/) > “Hands on, receptive, and everything landed well and on time.” Spencer Campbell, Owner · Vesperia Comics · Clutch review [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Video & Photography, answered. Do you handle both production and strategy? Yes, we script, shoot, and edit, but always tied to a creative strategy and tested against performance. Creative that isn't measured is just decoration. What formats do you produce? UGC and creator-style video, motion and graphic ad creative, and product, lifestyle, and brand photography, all built for the surfaces that matter: paid social, app stores, and your site. How do you know the creative will perform? Because we test it against real spend in the same loop as the media buying, not just a portfolio. Winning concepts get scaled and the rest get cut fast, so you only run creative that has earned it. How much creative do we need? More than most teams expect. The platforms reward whoever feeds them the most winning variations, so we build a production system that keeps a steady stream of concepts flowing without becoming the bottleneck. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/video-and-photography/photography-services/ Description: Product, lifestyle, and brand photography built for app stores, ads, and your site, so your visuals earn the click and lift conversion, not just look good. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Video & Photography](https://www.strataigize.com/services/video-and-photography/) Photography # Visuals that sell. Product, lifestyle, and brand photography that makes your app and brand impossible to scroll past. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/video-and-photography/photography-services/#included) +127% Downloads in 30 days, Kleo 10.2% App Store conversion, Locker 30+ Clients & partners trusted What it is ## The short version. Photography is the first impression that earns the click. We shoot product, lifestyle, and brand imagery designed for the surfaces that matter (app stores, ads, your site) so your visuals work as hard as your copy. What's included ## Done for you. ### Product Photography Crisp, on-brand product shots built for store listings and ads. ### Lifestyle & Brand Imagery that tells your brand story and builds trust. ### App Store Creative Screenshots and visuals engineered to lift store conversion. FAQ ## Photography Services, answered. What kind of photography do you shoot? Product, lifestyle, and brand photography built for the surfaces that sell: app-store listings, ads, and your website. Is the photography optimized for conversion? Yes. We shoot for the feed and the funnel, with framing and styling chosen to earn the click and lift conversion, not just for the portfolio. Can you match our brand? We work from your brand system, or help build one, so every shot is on-brand and consistent across channels. Do you handle app store screenshots? Yes. Store creative is one of your highest-leverage visuals, so we design and test screenshots to lift install conversion. More in Video & Photography ## Related _services._ [ ### Video Marketing UGC, motion, and graphic video ads, strategically crafted and tested to stop the scroll and drive installs. Learn more →](https://www.strataigize.com/services/video-and-photography/video-marketing/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/video-and-photography/video-marketing/ Description: UGC, motion, and graphic video ads produced and tested in the same loop as your media buying, so the concepts that stop the scroll and drive installs win. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Video & Photography](https://www.strataigize.com/services/video-and-photography/) Video Marketing # Video that drives action. UGC, motion, and graphic video ads, strategically crafted and tested to stop the scroll and drive installs. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/video-and-photography/video-marketing/#included) 6.6% CTR, ZivTrack (5x typical) +475% Subscription rate, AI fitness app 8.54× ROAS, 6 months What it is ## The short version. From captivating UGC and motion graphics to bold, scroll-stopping display ads, our video is built around your goals and tested like any other growth channel. We produce in the same loop as media buying, so winning concepts get found and scaled fast. What's included ## Done for you. ### UGC Video Authentic creator-style video that converts on paid social and app stores. ### Motion & Graphic Ads Bold, scroll-stopping motion creative built for performance. ### Creative Testing A steady stream of concepts tested for the hooks that drive installs. Case studies ## Video Marketing, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-vesperia-comics-video-marketing-800.webp) Vesperia Comics ### Vesperia Comics: Doubling Vancouver Foot Traffic in 30 Days **2x** In-store foot traffic**2x** Daily purchases Read the case study → ](https://www.strataigize.com/case-studies/vesperia-comics-video-marketing/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-creative-optimization-ad-results-107-800.webp) Podz Family Organizer App ### How Podz Ads Grew 107% with Creative Optimization **+1,243** New in-app registrations**+107%** Registration growth, month over month Read the case study → ](https://www.strataigize.com/case-studies/creative-optimization-ad-results-107/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Video Marketing, answered. What types of video do you make? UGC and creator-style video, motion graphics, and graphic ad creative, built for paid social and app-store surfaces, not just a brand reel. Do you script and edit, or just shoot? End to end: concept, script, shoot, and edit, all tied to a creative strategy and tested against real campaign performance. How do you decide what to make? We start from the hooks and angles most likely to convert your audience, then test variations against spend and double down on the winners. How many videos do I need? Winning paid accounts test many concepts a week. We build the production system so creative volume never becomes the bottleneck. More in Video & Photography ## Related _services._ [ ### Photography Services Product, lifestyle, and brand photography that makes your app and brand impossible to scroll past. Learn more →](https://www.strataigize.com/services/video-and-photography/photography-services/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/ Description: From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Website optimization # Get found. Convert more. From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore website optimization](https://www.strataigize.com/services/website-optimization/#explore) +124% Orders YoY, Backroad Mapbooks +127% Organic App Store downloads after ASO, Kleo 30+ Clients & partners trusted Overview ## Website Optimization, _done as one system._ Website optimization is how you grow without paying for every visit. It has three jobs: rank where buyers search (SEO), show up where buyers now ask AI (AI SEO and GEO), and convert more of the traffic you already have (CRO). We work all three together so traffic and conversion rise at once. Search is splitting in two. Half your buyers still type a query into Google; the other half now ask ChatGPT, Claude, Perplexity, or Google AI Mode for a recommendation. A site that only chases blue links is invisible to the second half, and a site that ranks but does not convert wastes the first. We build for both, then make sure the visit turns into a lead. When that lead then loses its source in the CRM, that is a [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) problem, and it is the other half of this work. What's inside ## Explore the service. [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Technical SEO - Full crawl audit Artifact Prioritized defect list from a rendered crawl: status codes, canonicals, orphans, redirects Typical duration 1 to 2 weeks Delivered by SEO lead - Core Web Vitals fixes Artifact Measured before/after on LCP, CLS and INP for template classes Typical duration 2 to 4 weeks Delivered by Developer - Structured data layer Artifact Server-rendered schema coverage per template, validated in Search Console Typical duration 1 to 2 weeks Delivered by SEO lead - Internal linking pass Artifact Hub-and-spoke link map with orphan elimination Typical duration 1 to 2 weeks Delivered by SEO lead - Index hygiene Artifact Sitemap, canonical and robots reconciliation with coverage-report verification Typical duration 1 week, monitored ongoing Delivered by SEO lead ### Content and Rankings - Keyword cluster map Artifact Commercial-intent cluster map tied to pages that exist or get built Typical duration 1 to 2 weeks Delivered by SEO lead - Content briefs and production Artifact Answer-first articles written to the site content standard Typical duration Ongoing cadence Delivered by Content lead - Refresh program Artifact Data-triggered refresh queue with real updated dates and measured movement Typical duration Ongoing, monthly review Delivered by Content lead - Comparison and evaluation pages Artifact Bottom-funnel comparison pages built from real product research Typical duration 2 to 3 weeks per set Delivered by Content lead - Earned mention acquisition Artifact Placements in roundups and trade coverage with a live link log Typical duration Ongoing, monthly reporting Delivered by Founder-led outreach ### Conversion Rate Optimization - Research and replay review Artifact Findings deck from session replays, heatmaps and user paths Typical duration 1 to 2 weeks Delivered by CRO lead - Test roadmap Artifact Prioritized experiment backlog with expected-effect math per test Typical duration 1 week, refreshed monthly Delivered by CRO lead - Landing page builds Artifact Designed and built variants wired to analytics Typical duration 1 to 2 weeks per page Delivered by Developer - Form and booking optimization Artifact Reduced-friction forms with measured completion lift Typical duration 1 to 2 weeks Delivered by CRO lead - Experiment readouts Artifact Per-test verdicts that state what a test can and cannot say Typical duration Per test, 2 to 6 weeks Delivered by CRO lead ### Speed and Infrastructure - Performance budget Artifact Written page-weight and script budget enforced in CI Typical duration 1 week Delivered by Developer - Image and font pipeline Artifact Automated derivative generation and self-hosted font setup Typical duration 1 to 2 weeks Delivered by Developer - Edge caching setup Artifact Cache rules with hit-rate before/after measurement Typical duration 1 week Delivered by Developer - Uptime and regression monitoring Artifact Automated checks that fail loudly when a template regresses Typical duration 1 week, runs ongoing Delivered by Developer Case studies ## Website Optimization, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) > “Our visibility and engagement have soared.” Alexander Lamm, Developer · Entertainment App [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Website Optimization, answered. Is GEO really different from SEO? Yes. SEO optimizes for ranked links; GEO optimizes for being cited inside AI answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. They share fundamentals, clear, authoritative, well-structured content, but the measurement and tactics differ, so we run them as related but distinct programs. How fast will I see results? CRO wins can show within weeks; SEO and GEO compound over 3-6 months. We sequence the quick conversion wins first to fund the longer-horizon organic work. What's included in website optimization? Three connected programs: SEO to rank in traditional search, AI SEO and GEO to get cited inside AI answers, and conversion-rate optimization to turn more of your existing traffic into leads. Run together, traffic and conversion rise at once. Do I need all three, or can I start with one? You can start with one. CRO is the fastest payback because it works on traffic you already have, while SEO and AI SEO compound over time. We scope to your biggest opportunity first and expand from there. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Kleo logo](https://www.strataigize.com/logos/clients/opt/kleo.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![GameGo logo](https://www.strataigize.com/logos/clients/opt/gamego.webp) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![Sad Panda Studios logo](https://www.strataigize.com/logos/clients/opt/sad-panda.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![StoryNest logo](https://www.strataigize.com/logos/clients/opt/storynest.webp) - ![Blush Blush logo](https://www.strataigize.com/logos/clients/opt/blush-blush.webp) - ![Stoic Forge logo](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp) - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![Beyond Score logo](https://www.strataigize.com/logos/clients/opt/beyond-score.webp) - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![MyPetHealth logo](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp) - ![TaskHive logo](https://www.strataigize.com/logos/clients/opt/taskhive.webp) - ![Sincere Notes logo](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp) - ![Voices in my Head logo](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp) - ![Black Top Cabs logo](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp) - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![That Pet App logo](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp) From $4K per month, typical range $4K to $10K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the website optimization team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/ Description: Weekly AI visibility tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode. Perplexity is a monthly panel. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) AI SEO & Visibility Reporting # See where you show up in AI. Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/#included) 5 Engines in the weekly watcher +127% Organic App Store downloads after ASO, Kleo 30+ Clients & partners trusted What it is ## The short version. AI search is the new front page, but most brands are flying blind. We monitor exactly how and where you're cited across the major AI engines, benchmark you against competitors, and report on share-of-answer over time, then act on the gaps so your visibility compounds. What's included ## Done for you. ### AI Visibility Tracking Weekly watcher on ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode. Perplexity is measured monthly on a separate share-of-voice panel. ### Competitor Benchmarking See your share of AI answers versus competitors, so you know exactly where you stand. ### Actionable Reporting Clear monthly reporting tied to next steps. Case studies ## AI SEO & Visibility Reporting, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## AI SEO & Visibility Reporting, answered. Can you measure AI visibility? Yes, we query the major engines on the prompts your buyers use and track whether and how you're cited over time, then work the gaps. It's the GEO equivalent of rank tracking. Which AI engines do you track? Weekly: ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode. Perplexity is a monthly share-of-voice panel, not in that watcher. How is this different from rank tracking? Rank tracking measures where you sit in a list of links. We measure whether and how AI engines cite you in their answers, your share of the answer, which is the new front page. What do I get each month? A clear report on your AI visibility versus competitors, tied to next steps. More in Website Optimization ## Related _services._ [ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/analytics-and-tracking/ Description: Analytics and server-side tracking services. GA4, conversions APIs and attribution rebuilt so every channel is judged on one shared conversion definition. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) Analytics and tracking # Measure what actually pays. GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/#included) 4 Ad platforms we send conversions to server-side: Meta, TikTok, X and LinkedIn 8.54x Long-term return on ad spend for an AI fitness app, measured on subscriber lifetime value 80% Qualified share of leads, up from 5%, once quality became the number, Appomate What it is ## The short version. Almost every reporting argument is really a measurement argument. Meta claims a conversion, Google claims the same one, GA4 shows neither, and the meeting turns into a debate about which dashboard to believe. That is a tracking problem, not a reporting problem, and it is fixable. We rebuild the measurement layer so there is one definition of a conversion and every channel is judged against it. That means server-side conversion tracking: we built and run the Conversions API endpoints for Meta, TikTok, X and LinkedIn on our own stack, plus offline event imports so CRM stages, not form fills, are what the algorithms learn from. We audit ourselves the same way. A tracking boundary audit on our own analytics found that 56% of recorded traffic was localhost from our own development machines, and that a cloned copy of a client site was firing our tags. Both were fixed by moving the tracking gate to an allowlist. It is exactly the class of defect that quietly invalidates a year of decisions. The same discipline runs deeper for apps. For one client we maintain a warehouse pipeline with eight marts producing cohort ROAS and payback curves, which is the level of measurement [app analytics](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/) requires. On the web side this work sits under [website optimization](https://www.strataigize.com/services/website-optimization/) and feeds [paid advertising](https://www.strataigize.com/services/paid-advertising/) decisions directly. How we run it ## The loop, _start to finish._ Measurement decays as platforms, browsers and consent rules change. The loop keeps one definition of a conversion true over time. STEP 01 ### Boundary audit What is being counted, what is being dropped, and what is being counted that should not be. Internal, staging and cloned traffic found and gated first. STEP 02 ### One definition A single conversion and value agreed in writing, then applied to every platform so channel comparisons stop depending on whose dashboard is open. STEP 03 ### Server-side wiring Conversions API endpoints for Meta, TikTok, X and LinkedIn, plus offline imports so CRM stages feed the bidding. STEP 04 ### GA4 and consent Event schema, consent handling and tag hygiene rebuilt so the numbers are both accurate and lawful to collect. STEP 05 ### Reconcile Platform reports compared against the shared definition every cycle, with gaps explained rather than argued about. Why it compounds ## One number _everyone can argue from._ Trust ### Meetings stop being about dashboards When every channel is judged on the same conversion, the discussion moves to what to do with the budget. Signal ### Algorithms learn on outcomes Server-side events and CRM imports give Meta, Google and LinkedIn the qualified and closed stages the browser never sees. Compounding ### Decisions improve over time Clean data builds a history you can trust. Every optimization after that is made on evidence instead of platform-flattered numbers. What's included ## Done for you. ### Server-side conversions Conversions API endpoints for the ad platforms, plus offline imports so CRM stages feed bidding. ### GA4 and tag hygiene Event schema, consent handling, and a tracking gate that keeps internal, staging and cloned traffic out of the data. ### One conversion definition A single agreed conversion and value, applied across platforms, so channel comparisons stop depending on whose dashboard you open. Case studies ## Measured on what pays, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-fitness-app-achieved-8-54-roas-800.webp) AI Fitness App ### How an AI Fitness App Achieved 8.54 ROAS with Strataigize **8.54** ROAS in 6 months**+475%** Subscription rate, 6 months Read the case study → ](https://www.strataigize.com/case-studies/ai-fitness-app-achieved-8-54-roas/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-53k-appomate-ad-breakthrough-30-days-800.webp) Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Analytics & Tracking, answered. Why do Meta, Google and GA4 all report different numbers? Because they use different attribution windows, different models and different data sources, and browser tracking loses events before any of them see it. The fix is not picking a favourite dashboard. It is agreeing one conversion definition, sending it server-side, and reconciling the platforms against it. What is a Conversions API and do we need one? It is a server-to-server way of sending conversions to an ad platform, so events survive ad blockers, iOS restrictions and cookie loss. If a meaningful share of your revenue comes from paid, you need one. We have built these for Meta, TikTok, X and LinkedIn. Can you fix tracking without touching our site? Partly, and the partial version is worse. Tag manager changes go a long way, but server-side events and clean click identifiers usually need a small amount of work in the site or the CRM. We scope that before starting. What does this cost? Website optimization starts at $4K per month with a typical range of $4K to $10K, published on our pricing page. A one-off measurement rebuild can also be scoped as a fixed project. More in Website Optimization ## Related _services._ [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/ Description: Conversion rate optimization that turns the traffic you already have into more customers, with prioritized A/B tests on the pages and flows that matter most. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) Conversion Rate Optimization # Convert more without spending more. Helping startups and small businesses convert more of the traffic they already have. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/#included) +124% Orders YoY, Backroad Mapbooks 10.2% App Store conversion, Locker +110% Conversion rate, Kleo What it is ## The short version. Conversion rate optimization is the cheapest growth you can buy: it lifts results from traffic you've already paid for. We audit the journey, find where intent leaks, and run prioritized A/B tests on the pages and flows that matter most, so more visitors become customers without a bigger ad budget. What's included ## Done for you. ### Conversion Audit A full-journey teardown that pinpoints exactly where intent leaks and what to fix first. ### A/B Testing Prioritized, properly powered tests on the pages and flows with the most upside. ### UX & Messaging Clearer hierarchy, copy, and CTAs that match what your visitors came to do. Case studies ## Conversion Rate Optimization, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-pet-health-app-cut-costs-800.webp) Pet Health App ### How a Pet App Reduced Costs & Gained High-Intent Users **830+** In-app registrations**\-80%** Cost per result Read the case study → ](https://www.strataigize.com/case-studies/pet-health-app-cut-costs/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Conversion Rate Optimization, answered. How much traffic do I need for CRO? Enough to reach significance in a reasonable window, often a few thousand conversions a month. With less, we lead with heuristic and qualitative improvements before formal testing. What does a CRO engagement include? A full-journey audit to find where intent leaks, then prioritized A/B tests on the highest-upside pages and flows, plus UX and messaging fixes that match what visitors came to do. How quickly does CRO pay back? Often the fastest payback in marketing, because it lifts results from traffic you already pay for. Early wins can show within weeks. Do I need a redesign first? Usually not. We improve what you have with targeted tests rather than a risky full redesign, so you keep what already works and fix only what does not. More in Website Optimization ## Related _services._ [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/ecommerce-seo/ Description: Ecommerce and Shopify SEO agency. Collection and product page architecture, faceted-URL control and schema, prioritised by margin instead of traffic. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) Ecommerce SEO # Rank the pages that carry margin. Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/ecommerce-seo/#included) +209.7% More purchases for an online map retailer, Backroad Mapbooks, on paid search we run 100% Of the indexable pages on this site are self-canonical, one URL each 0 Duplicate titles or meta descriptions across the site What it is ## The short version. Most ecommerce SEO advice optimises for sessions. Sessions are not the goal. A store has a handful of collections and products that carry real margin, and the job is to make those eligible, then make them win, before spending a month on a blog. The first problem on almost every catalog site is structural: faceted navigation generating thousands of near-duplicate URLs, thin variant pages competing with their own parent, pagination that hides depth from crawlers, and product schema that is either missing or contradicts what is on the page. That is [technical SEO](https://www.strataigize.com/services/website-optimization/technical-seo/) work, and it comes first because content on an uncrawlable architecture does nothing. On Shopify specifically, the platform's own URL conventions create predictable duplication between collection paths and product paths. Those are solvable with canonicals and internal linking, and we would rather solve them once than pay a subscription to paper over them. Then the commercial half: mapping search demand onto the pages that already convert, writing collection copy that answers the comparison a buyer is making, and running [conversion rate optimization](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/) against the same pages, so a ranking gain shows up in revenue rather than just in a rank tracker. Our published ecommerce receipt is a paid one: for [Backroad Mapbooks](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/), an online map retailer, intent-first keyword work and disciplined negatives took purchases up 209.7% against the previous period at a 364% return on ad spend. The SEO program applies the same rule to organic: fund the queries that end in an order, starve the ones that end in a session. How we run it ## The loop, _start to finish._ A catalog is a crawl-budget problem before it is a content problem. The loop clears the architecture first, then goes after margin. STEP 01 ### Margin map Collections and products ranked by contribution margin and conversion rate, then cross-referenced with search demand. That list decides where the work goes. STEP 02 ### Architecture clean-up Faceted URLs, variant pages, pagination and collection paths brought under canonical control so crawl budget reaches the pages that earn. STEP 03 ### Collection copy Category pages rewritten to answer the comparison a buyer is making, with product and offer schema that matches what the page says. STEP 04 ### Internal linking Navigation, breadcrumbs and cross-links built so authority flows to the money pages. STEP 05 ### Revenue read Rankings are tracked, but the report leads with organic revenue on the pages we touched, alongside conversion work on the same pages. Why it compounds ## Rankings that _show up in orders._ Focus ### The money pages first A handful of collections carry most of the margin. Making those eligible and then winning them beats a year of blog posts. Durability ### Fix the platform once Shopify's duplication is solved with canonicals and linking. Done once, it stays done. Proof ### Judged on revenue The scoreboard is organic revenue on the pages we worked, not sessions, so a ranking gain has to pay before it counts. What's included ## Done for you. ### Catalog architecture Collection and product hierarchy, faceted-URL control, pagination and internal linking built so crawl budget reaches what earns. ### Margin-first prioritisation Keyword mapping ranked by contribution margin and conversion rate ahead of search volume. ### Product and offer schema Structured data that matches what the page says about price, availability and reviews, validated in the build. Case studies ## Ecommerce buyers, _won and measured._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Ecommerce SEO, answered. Do you work on Shopify? Yes, and on other platforms. Shopify's URL conventions create predictable duplication between collection and product paths, which we solve with canonicals and internal linking rather than by adding another app to the subscription list. Should we start with collections or blog content? Collections, almost always. Commercial pages are closer to the money and usually have more technical debt holding them back. Blog content is a demand-generation play that pays back later, and it is the wrong first move if your category pages are not eligible to rank. How do you pick which products to work on? By margin contribution and conversion rate, cross-referenced with search demand. A high-volume keyword pointing at your worst-margin product is not an opportunity. What does this cost? Website optimization starts at $4K per month with a typical range of $4K to $10K, published on our pricing page. Scope and page count move it inside that band. More in Website Optimization ## Related _services._ [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/search-engine-optimization/ Description: Technical, on-page, and content SEO that fixes your foundation and builds authority around the terms buyers search, so organic traffic compounds over time. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) Search Engine Optimization # Rank where buyers search. Technical, on-page, and content SEO that compounds organic traffic over time. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/search-engine-optimization/#included) +127% Organic App Store downloads after ASO, Kleo +900% Downloads after optimization, GameGo 30+ Clients & partners trusted What it is ## The short version. SEO is the long game that keeps paying after the work is done. We fix the technical foundation, optimize the pages that matter, and build useful content and authority around the terms your buyers search, so your organic traffic compounds instead of plateauing. If you sell to companies rather than consumers, the pipeline-measured version of this program is on our [B2B SEO agency](https://www.strataigize.com/b2b-seo-agency/) page, and the AI-search layer on [generative engine optimization](https://www.strataigize.com/generative-engine-optimization/). What's included ## Done for you. ### Technical SEO Crawlability, speed, and structure fixed so search engines can rank you. ### Content Answer-first content built around real search intent and your expertise. ### Authority Internal linking and credible signals that build topical authority over time. Case studies ## Search Engine Optimization, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Search Engine Optimization, answered. Does schema markup get me more AI citations? Schema is hygiene, not a citation lever, it helps engines parse your page but isn't a magic ranking or citation switch. Clear, authoritative, well-structured content is what moves the needle. How long does SEO take to work? It compounds over three to six months. SEO is the long game that keeps paying after the work is done, which is why we sequence faster wins alongside it. What does your SEO cover? Technical health, on-page and content built around real search intent, and the internal linking and authority that build topical strength over time. Is SEO still worth it with AI search? Yes, and more than ever. Strong SEO feeds the entity and content that AI engines also cite, so good SEO and AI SEO reinforce each other. More in Website Optimization ## Related _services._ [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/services/website-optimization/technical-seo/ Description: Technical SEO agency: crawl, render and indexation fixes, schema, Core Web Vitals and log-level evidence, verified on the live site not in a report. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Website Optimization](https://www.strataigize.com/services/website-optimization/) Technical SEO # Crawlable, fast, and indexed. Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/website-optimization/technical-seo/#included) 100% Of the indexable pages on this site are self-canonical, one URL each 0 Duplicate titles or meta descriptions across the site 0 Pages here that need JavaScript to be read, crawled or cited What it is ## The short version. Technical SEO is the part of search that decides whether your content is eligible at all. A page that renders only in JavaScript, canonicalises to the wrong URL, sits behind a redirect chain or never appears in a sitemap is not competing badly. It is not competing. We work from the live site. That means checking what a bot receives, what Search Console reports, and what the rendered HTML contains, then fixing the causes in the codebase rather than filing them as recommendations. The clearest evidence we can offer is this site. Every indexable page it ships is self-canonical, with zero duplicate titles and zero duplicate meta descriptions, a real 404, static HTML that needs no JavaScript to read, and a sitemap that matches the indexable set exactly with no noindex pages leaking into it. All of that is checkable by anyone, right now, without taking our word for it. Technical work is the floor under [search engine optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/) and under [AI search visibility](https://www.strataigize.com/generative-engine-optimization/), because an AI crawler that cannot fetch or parse a page cannot cite it either. It pairs with [conversion rate optimization](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/), since the same speed work that helps crawling helps conversion. How we run it ## The loop, _start to finish._ Technical debt is found once and then it comes back. The loop keeps the site eligible after the first fix. STEP 01 ### Fetch what the bot fetches Rendered HTML, status codes, canonicals and sitemap pulled from the live site and compared with what Search Console says it indexed. STEP 02 ### Diagnose the cause Redirect chains, JavaScript-only content, parameter duplication and thin variants traced to the template or rule that creates them. STEP 03 ### Fix in the code Changes shipped as pull requests in your repository, or written precisely enough that your engineers ship them once. STEP 04 ### Verify in Search Console Indexed pages, coverage and Core Web Vitals re-read after each change so the fix is proven. STEP 05 ### Guard in the build Canonicals, schema and sitemap membership checked automatically on every deploy, so the same defect cannot come back quietly. Why it compounds ## Eligible pages _stay eligible._ Floor ### Content can finally compete Every page you publish is crawlable, indexable and readable without JavaScript, so the writing gets judged instead of ignored. AI search ### Citable, not just rankable AI crawlers give up on pages they cannot fetch or parse. Clean HTML and accurate schema keep you in the pool they draw from. Speed ### Fast pages convert too The same asset and layout work that helps crawling shortens load time for buyers, which shows up in conversion rate. What's included ## Done for you. ### Crawl and indexation Robots, sitemaps, canonicals, redirect chains and parameter handling fixed at the cause, with Search Console used as the check. ### Rendering and speed What a bot receives, plus Core Web Vitals work on the layout and asset pipeline. ### Structured data Schema that describes the entity and the page accurately, validated in the build so it cannot silently break. Case studies ## Technical SEO, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Technical SEO, answered. How is a technical SEO audit different from the free ones? Free audits crawl your site and list what a crawler dislikes. We check what search engines received and indexed, which is a different question, then fix the causes in the code. A list of 400 warnings is not a diagnosis. Will fixing technical issues make us rank? Not on its own, and anyone promising that is selling something. Technical work removes the reasons you cannot rank. Content and links decide whether you do. We say which of the three is your constraint before quoting for any of them. Do you work in our codebase or hand over a document? Either. We can ship the fixes as pull requests in your repository, or write the change set for your engineers with enough precision that it does not come back. The document-only route is slower. Does technical SEO affect whether AI assistants cite us? Yes, at the eligibility level. If an AI crawler cannot fetch or parse the page, it cannot cite it. Schema and clean HTML help the parse; neither guarantees a citation, and we do not claim otherwise. What does this cost? Website optimization starts at $4K per month with a typical range of $4K to $10K, published on our pricing page. Scope and page count move it inside that band. More in Website Optimization ## Related _services._ [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/sms/ Description: What text messages Strataigize sends, how to stop them, and how to reach us. Appointment confirmations and reminders only, never marketing. [Home](https://www.strataigize.com/) / SMS Messaging # SMS Messaging Every message we send links here, so our full contact details are always one tap away. **The short version:** we only text you about a consultation you booked with us. Reply STOP to any message to stop them, and we will. We never send marketing texts. ## Who we are Strat-Ai-Gize Marketing & Automation Ltd. (operating as Strataigize) [700 W Georgia St, Vancouver, BC V7Y 1B6, Canada](https://maps.google.com/?q=700+W+Georgia+St,+Vancouver,+BC+V7Y+1B6) [(604) 720-3967](tel:+16047203967) [ian@strataigize.com](mailto:ian@strataigize.com) ## What we send Appointment confirmations, reminders, and rescheduling for consultations you booked with us. That is the whole list. **We do not send marketing SMS.** No offers, no promotions, no newsletters, no sales outreach by text. If you ever receive a marketing text claiming to be from Strataigize, it did not come from us. Please tell us at the email address above. ## How to stop - **Reply STOP** to any message from us. That is the fastest way and it works from your phone with no reply from us needed. - Or email [ian@strataigize.com](mailto:ian@strataigize.com) and ask us to remove your number. Opt-outs take effect immediately. Canadian law gives us up to 10 business days to action an unsubscribe request; we do it on the spot. Reply **HELP** to any message if you need help or want to reach a human. ## How you ended up on the list You receive texts from us only if you ticked the SMS consent box while booking a consultation. That box is separate from any email consent, it is never pre-ticked, and booking a call without ticking it means we will not text you. ## Frequency and rates Message frequency varies with your booking activity, and in practice is a small number of messages around each consultation. Message and data rates may apply, depending on your mobile plan. We do not charge you anything to receive our texts. ## Privacy and terms How we handle your number and the rest of your personal information is covered in our [Privacy Policy](https://www.strataigize.com/policies/privacy-policy/), which includes a dedicated SMS and text messaging section. The terms governing our services are in our [Terms & Conditions](https://www.strataigize.com/policies/terms-conditions/). Every policy we publish, including the Cookie Policy, is collected on our [Policies](https://www.strataigize.com/policies/) page. We do not sell, rent, or share your mobile number with third parties for their own marketing. Contact details on this page stay valid for at least 60 days after any message we send, as required by Canada's Anti-Spam Legislation and the Electronic Commerce Protection Regulations (SOR/2012-36). --- Canonical: https://www.strataigize.com/testimonials/ Description: Every published Strataigize client testimonial in one place. Named founders, developers and executives on what changed, with the numbers beside them. In their words # What clients say. Every published testimonial we hold, in full. 15 named founders, developers and operators, three of them quoted verbatim from verified Clutch reviews. On the record ## The full _roll._ BL![Brendan Lee](https://www.strataigize.com/testimonials/brendan-lee.webp)Brendan LeeOwner, GameGo App > “Their ASO overhaul lifted our downloads over 900%.” ↑↑↑ 900% downloads MJ![Michael Jajou](https://www.strataigize.com/testimonials/michael-jajou.webp)Michael JajouDeveloper, Kleo: Language Learning > “300% subscriber growth, faster than any agency we've used.” ↑↑ 300% subscribers HR![Hugh Roberts](https://www.strataigize.com/testimonials/hugh-roberts.webp)Hugh RobertsCRO, Locker: Live Fantasy Games > “Better users at lower cost, higher LTV. Revenue felt it fast.” ↓ UA costs · ↑ LTV MSMJB StudiosExecutive, Verified Clutch review > “They took over Meta ads and made it our strongest growth channel.” ↑ +130% spend, positive ROAS CV![Charlie Vinal](https://www.strataigize.com/testimonials/charlie-vinal.webp)Charlie VinalFounder, Podz Family Organizer > “Growth climbs every month while our costs keep falling.” ↓ UA cost · ↑ growth EL![Emily Lauren](https://www.strataigize.com/testimonials/emily-lauren.webp)Emily LaurenFounder, Guiding Light Education > “They turned a messy growth problem into a plan we could run.” ↑ Scaled, no new hires DJDave JonesDirector, MobApp · Clutch review > “Easy team to work with. They follow through on what they say.” ↑ 10,000 installs · $25K in-app MB![Matt Beasley](https://www.strataigize.com/testimonials/matt-beasley.webp)Matt BeasleyFounder, Swing Minder App > “Lifetime value is way up, and we finally scale efficiently.” ↑ LTV · efficient scale SCSpencer CampbellOwner, Vesperia Comics · Clutch review > “Hands on, receptive, and everything landed well and on time.” ↑ Walk-ins citing the campaign SZ![Sam Zipp](https://www.strataigize.com/testimonials/sam-zipp.webp)Sam ZippProduct Manager, GEM: Gift & Book Influencers > “They pivoted our app into a new market and growth took off.” ↑ New market unlocked TD![Taseyah Davies](https://www.strataigize.com/testimonials/taseyah-davies.webp)Taseyah DaviesUX, StoryNest: Audio Stories > “Onboarding went from our weak spot to genuinely engaging.” ↑ Onboarding engagement AL![Alexander Lamm](https://www.strataigize.com/testimonials/alexander-lamm.webp)Alexander LammDeveloper, Entertainment App > “Our visibility and engagement have soared.” ↑↑ Visibility + engagement ZSZane Shinners > “Lead quality went from poor to excellent in under a month.” ↑ Lead quality, <1 month NB![Noah Bernstein](https://www.strataigize.com/testimonials/noah-bernstein.webp)Noah BernsteinFounder, Mobile App Game > “Strategic, proven, and invaluable to our team.” ↑ Proven results JDJoe Di Benedetto > “15 years in digital. No one has delivered results like this.” ★ 15-year benchmark The first 4 also lead the homepage. Quotes are each client’s own published words; the metric beside one is the outcome that client reported. Numbers behind the words ## The same clients, _measured._ $100,000+ Net player revenue in week one, Crush Crush (Sad Panda Studios) 17× Wall-map ROAS in 7 days, Backroad Mapbooks 8.54× Return on ad spend, AI fitness app 80% Qualified leads in 30 days, up from 5%, Appomate $2.53 Back per ad dollar in 90 days, Crush Crush 240,000+ Installs since May, Crush Crush +107% Paid revenue YoY, Backroad Mapbooks +300% Subscriber growth, Kleo 39,000+ App registrations at $2.85, Podz 22,000 Purchases at $1.09, ZivTrack +900% Downloads via ASO, GameGo 3,871 Conversions at $12.73 CAC, Locker Clients we work with ## Teams we’ve _grown._ ![Podz](https://www.strataigize.com/logos/clients/opt/podz.webp)T2U![Sad Panda Studios](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios**Luxe Touch![Backroad Mapbooks](https://www.strataigize.com/logos/clients/backroad.svg)PayG![Locker Fantasy Games](https://www.strataigize.com/logos/clients/locker.svg)CareCompass![Crush Crush](https://www.strataigize.com/logos/clients/opt/crush-crush.webp)Guiding LightBeNow Trader![StoryNest](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest**Crystalyze![Blush Blush](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush**24/7 AI Health![Stoic Forge](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge**Level Up![Swing Minder](https://www.strataigize.com/logos/clients/opt/swing-minder.webp)SeekersFreestyle Dance Studio![Appomate](https://www.strataigize.com/logos/clients/opt/appomate.webp)JobsPit![Beyond Score](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score**First Step Mobility![Vesperia Comics](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp)Aero Imagery![MyPetHealth](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth**MixurMediaEchoes![ZivTrack](https://www.strataigize.com/logos/clients/zivtrack.svg)RepairFind![TaskHive](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive**TRVL Marketing![Kleo](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo**PreprNoa Coach![That Pet App](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp)**That Pet App**![Black Top Cabs](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs**![RiLo](https://www.strataigize.com/logos/clients/opt/rilo.webp)MJB StudiosUnveil Coffee Roasters![GameGo](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo**SportScape![Sincere Notes](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes**R3Bilt![Voices in my Head](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head**Free Agent [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) Real clients, real numbers. [Explore the case studies →](https://www.strataigize.com/case-studies/) ## Start with _the audit._ A free 30-minute working session on your conversion chain. You leave with the levers ranked, whether you work with us or not. [Book a growth audit →](https://www.strataigize.com/audit/) --- Canonical: https://www.strataigize.com/tools/ Description: Free growth tools for founders: pinpoint wasted ad spend, test mobile-friendliness, score ASO and AI visibility, find your biggest funnel leak. No email. [Home](https://www.strataigize.com/) / Tools Growth toolkit # Find your next growth lever. Seven free diagnostics for founders and heads of growth. Each one gives you a specific number and a specific next action. No account, no credit card, no email to see the result. [Take the 90-second diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/) It names your weakest stage and points at the next tool. Free tools ## Pick the right tool, get your _numbers._ Score tools give you a number out of 100 and the fixes that move it. Calculators give you a dollar figure and the math behind it. The Diagnostic names your biggest funnel leak and what to fix first. Top bands are earned, not averaged: every area has to clear its own bar, and a remaining gap stays named on your result. Every result is on screen before you see an email field. 1. **Run it.** Two minutes, your numbers, no account. 2. **Keep the result.** Score, leaks, and a plan you can run Monday morning. 3. **Email the snapshot if you want a copy.** Same result you just saw, sent as a printable report. Nothing is held back if you skip it. [Paid & CreativeCalculator ### Ad-Spend Waste Calculator Monthly spend, conversion rate, active creative count, account age, optional customer value Dollar waste per month, named leaks, target CAC, and unit economics when you add customer value. Even a $0 result still flags visit-to-lead under 4% or an offer under 3:1 1 minFull result, no email Pairs with Paid AdvertisingEstimate my waste →](https://www.strataigize.com/tools/ad-spend-calculator/)[Paid & CreativeScore ### Creative Velocity Audit Active creative count, freshness, format mix, angles, refresh cadence, optional monthly spend Letter grade (A to F), your missing formats named, and a weekly cadence matched to the grade. Strong means 75 or above 1 minFull result, no email Pairs with Paid AdvertisingGrade my velocity →](https://www.strataigize.com/tools/creative-velocity/)[Growth StrategyDiagnosticStart here ### Growth Bottleneck Diagnostic Business model, acquisition source, conversion and retention rates, unit economics Your funnel self-scored across four stages, the weakest named with the 2026 benchmark beside it, and a this-week plan. Strong means every stage is 75 or above 90 secFull result, no email Pairs with Growth auditTake the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/)[Growth StrategyCalculator ### Growth & CAC Calculator Monthly spend, monthly traffic, conversion rate, customer value, optional value type and gross margin Your bottleneck named from the numbers, plus CAC, LTV ROAS, payback, and the conversion rate that clears 3:1 1 minFull result, no email Pairs with Paid AdvertisingRun the numbers →](https://www.strataigize.com/tools/growth-calculator/)[App & ASOScore ### ASO Audit Tool App Store or Google Play URL (or app name to search) Score out of 100 across five categories, your live title quoted back, and the indexed fields we could not read named. The emailed snapshot names the app 30 secFull result, no email Pairs with App Store OptimizationRun an audit →](https://www.strataigize.com/tools/aso-audit/)[AI & AutomationScore ### AI Marketing Readiness Scorecard 12 self-assessment statements across 6 marketing areas Self-assessment out of 100 across six areas, your ratings quoted back, and a this-week plan. AI-Native means every area is 71 or above 90 secFull result, no email Pairs with AI AutomationGet my score →](https://www.strataigize.com/tools/ai-readiness/)[Search & GEOScore ### GEO Visibility Checker 12 self-assessment statements across 6 GEO areas (brand name and category optional) Self-assessment out of 100 across six areas, plus five prompts to check the live answers yourself. AI-Visible means every area is 71 or above. The emailed snapshot names the brand and keeps the Ask ChatGPT, Ask Perplexity, and Ask Google AI links 90 secFull result, no email Pairs with AI Search / GEOCheck my visibility →](https://www.strataigize.com/tools/geo-visibility/)[Search & GEOScore ### Mobile-Friendly Test Any public page URL Score out of 100 from 13 source-level checks (viewport, fixed widths, tiny text, zoom lock, weight, scripts, unsized images, crawlability), each fix named, and one-click links for the two checks that need a browser 20 secFull result, no email Pairs with Technical SEOTest my page →](https://www.strataigize.com/tools/mobile-friendly-test/) Where a result hands off When your number points at work we sell, these are the matching pages. The result stands on its own either way. [Paid AdvertisingMedia, creative, and landing conversion run as one P&L, not three vendors.](https://www.strataigize.com/services/paid-advertising/)[Growth auditA free 30-minute consultation, reviewed live. No pitch.](https://www.strataigize.com/audit/)[App Store OptimizationKeywords, creative, and store conversion as one compounding organic engine.](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[Mobile AppsASO, paid UA, and retention for app companies, run as one number.](https://www.strataigize.com/industries/mobile-apps/)[AI AutomationWorkflows and agents that take the repetitive work off the growth team.](https://www.strataigize.com/services/ai-automation-services/)[AI Search / GEOGet cited by ChatGPT, Perplexity, and Google AI for the prompts that matter.](https://www.strataigize.com/generative-engine-optimization/)[Technical SEOCrawl, render and speed defects repaired on the live site and proven with a before-and-after read.](https://www.strataigize.com/services/website-optimization/technical-seo/) A native app is in development. Until it ships, every diagnostic runs in the browser. [See what is planned](https://www.strataigize.com/tools/mobile-app/). ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/ad-spend-calculator/ Description: Drag six sliders and see the dollars your ad account is likely wasting each month, leak by leak, with a target CAC and the fixes. Free, no email needed. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Ad-Spend Waste Free calculator · 1 min # How much ad spend are you wasting? Drag six sliders and watch the estimate move live. You get the monthly waste figure, the leak behind each dollar, a realistic target CAC, and the fixes in priority order. Full result on screen, no email. Rough numbers are fine. **Drag, or click a value to type**Live Example numbers, not a benchmark. See what a leaky account looks like before you type your own. Instant · No email needed to see the result · Estimate only Questions ## Calculator, _explained._ How is the wasted spend estimated? It is an estimate from your inputs; nothing is pulled from your account. We compare those inputs against the working floors we use to read an account (our floors, not an industry average): at least five active creatives per campaign as a leak floor, a visit-to-lead rate around three percent, and a freshness penalty that starts at six months and rises through 24. Where you fall short of a floor, we estimate the share of spend that gap typically costs and show the dollar amount per leak. Total waste is capped at 45%, so a broken strategy is not dressed up as an efficiency problem. High spend plus one tired creative is named as one contradiction, and a rate that clears the three percent floor but sits under four percent still shows as a remaining gap. Is this a guarantee? No. It is a directional estimate to size the opportunity from the numbers you enter. Your real number depends on your account, offer, and market. Book an audit and we will check your actual data. What if I do not know my CAC, or it is above the slider? Use your best guess. Drag the CAC slider to roughly what a new customer costs you today, or click the number and type the exact figure, including amounts above the slider range. If you also know what a new customer is worth, add that optional field and we will show the ratio next to the waste. What does the optional customer-value field do? Nothing, unless you type a number. We do not invent lifetime value. When you enter 90-day or first-year revenue per new customer, we show value-to-CAC and how much customer value the wasted spend represents. We do not annualize it, and the ratio uses revenue, not gross profit. Do I need to pay, or give an email? Neither. The full breakdown, every leak and the target CAC all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/ai-readiness/ Description: Rate your team on 12 statements across data, creative, automation, testing, AI tooling, and enablement. Score out of 100 plus a this-week plan. Free, no email. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / AI Readiness Free scorecard · 90 sec # How AI-ready is your marketing? Rate your team on 12 quick statements. You get a score out of 100, the exact ratings behind your lowest areas and any remaining gap quoted back, and what to fix this week. Full result on screen, no email. 1 · Rate2 · Your score ## Rate your team, 0 to 5 Two statements at a time. 0 means not at all, 5 means fully true. Press 0 to 5 on your keyboard to answer without reaching for the mouse. Arrow keys move the highlighted rating. 1 / 6 About 90 seconds · No sign-up, and your score is not held back for an email Why this matters ## Buying AI tools is not _AI readiness._ Most teams have the subscriptions. Fewer have the clean data, the written process, and the named owner that let those tools compound instead of adding noise. That gap is what this scorecard measures, area by area, and it is why the result points at your lowest area first. When the blocker turns out to be workflow, [our AI automation service](https://www.strataigize.com/services/ai-automation-services/) is how we take the repetitive half off your team. Questions ## Scorecard, _explained._ How does the scorecard work? You rate your team on 12 short statements across six areas of modern marketing. Each area is two statements worth 5 points each, so it scores out of 10 and is shown out of 100. Your overall score is the plain average of the six. The result quotes the two ratings in the lowest area, and in a remaining gap when the band is already Native. When those two are 3 or more points apart, we name the split; averaging it would produce a calm-looking 50 that hides the problem. It is a directional read on how your team works, and it stops short of an audit. What are the six areas? Data and attribution, creative velocity, automation and workflow, testing and experimentation, AI tooling and adoption, and team enablement. Growth tends to stall at the weakest of the six, which is why the result points you at your lowest area first. Do I have to give an email to see my score? No. Your score, all six area scores, the quoted ratings, the two fixes, and the plan you can run yourself all render on screen with no email address and no sign-up. There is an option at the end to have the printable report emailed to you, and that is the only thing we ask an email for. What do the tiers mean? Reactive means at least one area is still 0 to 40, so most of that week is firefighting. Emerging means no area is that weak, but the work is not yet even. AI-Native means every area is 71 or above; a high average that hides one weak score does not qualify. A named area still under 85 is a remaining gap. Those bands are ours for reading the result. They are not an industry benchmark, and we do not compare you to other companies because we have no data that would make that comparison fair. How accurate is a self-assessment? It is exactly as honest as the answers. It scores what your team says about itself; nobody inspects your stack, so a generous rating produces a generous score. When two statements in the same area disagree, that split is usually more informative than the average. The most useful way to run it is twice: once on your own, then again with the person on your team most likely to disagree with you. Why quote my answers back? So you can see the number was built from what you typed. A score that hides its inputs cannot be checked. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/aso-audit/ Description: Paste your App Store or Google Play URL. We read the live listing, quote your title, and score five categories in 30 seconds. Free, no email needed. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / ASO Audit Tool Free audit · 30 sec # Score your app listing in 30 seconds. Paste your App Store or Google Play URL. We read the live listing, quote the title back so you can see it is real, score five categories, and name the indexed fields the public page does not show. Full result on screen, no email. The same checklist we used when [Kleo's downloads rose 127% in 30 days](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/). 1 · Your app2 · Read the listing3 · Your score ## Run your ASO audit A store URL is best, because it lets us read the exact listing. A name works too if we can match it in the App Store catalog. Reads the live listing · No sign-up, and your score is not held back for an email **30**Title characters both stores allow **8 to 10**Screenshot slots the stores show **5**Categories scored from live listing fields Before paid ads ## Paid ads cannot fix a _leaking listing._ Your app can rank for hundreds of high-intent keywords and still lose the install, because the title, the screenshots, and the reviews are what the shopper actually judges. That is the cheapest thing to fix and the easiest to leave alone for a year. When we rebuilt the store presence for Kleo, a language learning app, [downloads rose 127% and store conversion rose 110% inside 30 days](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/). That was one app in one category, not an average, and your listing may have less room in it. This audit tells you where your room is. Questions ## ASO audit, _answered._ Do I need to give an email to see my score? No. Your score, all five category scores, the facts we read, the recommendations, and the plan you can run yourself all render on screen with no email address and no sign-up. There is an option at the end to have the printable report emailed to you, and that is the only thing we ask an email for. How does the audit work? Paste your App Store or Google Play URL (or the app name). We read the live listing: title, description, screenshots, last update, what is new note, rating, review volume, languages, and developer link. Each of the five categories is scored only from the fields we managed to read, and every recommendation names the actual gap. It is a listing-metadata audit, not a rank tracker and not a keyword-difficulty tool. What happens to a field you cannot read? It is dropped from the score instead of being counted as a zero. Your score is the share of the points we could read, scaled to 100, and the result says which fields went unread and which categories that affected. Google Play is read from its public page and blocks us more often than Apple does, so a Play listing is the most common place you will see an unread field. A confident wrong number would be worse than a smaller one we can stand behind. What is ASO and why does it matter? App Store Optimization is the work that decides whether your listing gets found and whether the person who finds it installs: the keyword fields, the screenshots, the reviews, and how recently the listing moved. It matters because store search is still where most people go looking for an app, and it is the one acquisition surface you do not rent from an ad platform. Does this work for iOS and Android? Yes. An App Store URL is read through Apple’s public lookup, which returns the whole record. A Play URL is read from the public listing page, where some fields are not published and end up labelled unread. Name-only searches use the App Store catalog and ask you to confirm the match when more than one app fits. What is a good ASO score? ASO Elite means 75 or above and a full read of all five categories. A high number on a partial read stays Solid base, because unread categories are not a pass. A named category still under 17 of 20 is a remaining gap. 50 to 74 is a solid base with clear opportunities. Below 50 means real gaps on the listing itself. Those bands are ours for reading the result. They are not an industry benchmark and we do not rank you against other apps, because a store listing does not expose the data that would make that comparison fair. Why might you not find my app? Private, region-locked, or brand-new listings sometimes do not appear in the public catalog, and Google Play occasionally blocks the read. When that happens we say so, show no score at all, and give you the same five-category checklist labelled unread instead of inventing a number from your app name. What title length do you score against? Both the App Store and Google Play give the title 30 characters. Unused characters are treated as wasted keyword weight. Play also indexes the 80-character short description, which we score only when we can read it off the listing. Apple does not index the App Store description, so we score it for conversion rather than ranking, and Apple does read the caption text inside screenshots, which makes the words on your first three frames ranking surface. Do you read the iOS subtitle and keyword field? No. Those two fields are indexed and they are most of the high-weight ranking space after the title, but the public catalog does not publish them. We quote the title we can read, name the subtitle and the 100-character keyword field as unread, and tell you to open App Store Connect and write both down. We do not invent a score for a field we cannot see. ## Ready to fix your _ASO gaps?_ Book a free 30-minute call. We review your listing live and you leave with the plan. [Get your in-depth ASO audit →](https://meetings.hubspot.com/strataigize/consultation?utm_source=website&utm_medium=scheduler&utm_campaign=aso_tool) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/creative-velocity/ Description: Grade your ad creative speed A to F against the floors that win on paid social: volume, freshness, formats, angles, cadence. Free, no email needed. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Creative Velocity Free audit · 1 min # Is your ad creative fast enough to win? Five inputs, one letter grade. You see which floors you clear, the formats you are missing, and the weekly cadence that fixes the gap. Full result on screen, no email. 1 of 2 · Your setup ## Your creative setup, in 5 answers Answer for a typical active campaign. Rough numbers are fine. Monthly spend is optional and never required to see the grade. Instant · No email needed to see the result Questions ## Audit, _explained._ What is creative velocity? How fast and how widely you produce and refresh ad creative. On paid social, the account that tests the most fresh angles and formats usually wins, because the algorithm needs variety to find what works. Low velocity is one of the most common reasons good budgets underperform. How is my grade calculated? We compare five inputs against working floors: at least 5 active creatives per campaign, a new creative at least weekly, a mix of static, video, and UGC, at least 3 distinct angles live, and a regular refresh cadence. Each maps to points out of 100. Letter grades: A 85+, B 70 to 84, C 50 to 69, D 40 to 49, F below 40. It is a directional read, not a formal audit. Cadence is what you said you do. Freshness is days since the last new creative. When those disagree, we show both. What do the states mean? Starving (0 to 49) means the algorithm is running out of variety to test. Healthy (50 to 74) is our mid band: a B in that range is keeping pace, a C has not cleared the working floors yet. Strong (75 to 100) means creative is a real engine. A factor at 75 to 84 is still a remaining gap, not a clear read, so that result stays orange and the plan starts there, even when the headline is already Grade A. Watch and the green ring need every factor at 85 or above. D and F are reserved for Starving accounts. Why 5 creatives if Meta Advantage+ talks about 10 to 15? Five is the working floor for a typical campaign across channels, not a dump-everything target and not an Advantage+ volume target. Keep 3 to 5 ads in each ad set so they can share the roughly 50 weekly optimization events Meta needs to leave learning. If you need more tests, split them across ad sets. A pile of 15 near-copies in one set starves most of them. We do not raise the floor to 10 or 15 here, because that figure is Advantage+-specific and would invent a gap for Google and mixed accounts. Are these scores industry benchmarks? No. The Strong / Healthy / Starving bands and the letter grades are ours for reading your inputs. They are not certified industry benchmarks and nobody else scores against them. The working floors (5+ creatives, weekly refresh, 3 formats, 3+ angles) reflect 2026 Meta paid-social practice from Meta documentation and practitioner sources, but your account may differ. What does the optional monthly spend field do? Nothing, unless you type a number. We do not invent a waste dollar from it. When you enter monthly ad spend, the plan tells you whether to hold that budget until velocity clears the floors. High spend plus a thin mix plus a stale last-ship is named as one contradiction, not three leaks. The Ad-Spend Waste Calculator is the tool that sizes the dollar leak. Do I need to pay, or give an email? Neither. The grade, gap, self-serve plan, and weekly cadence all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/geo-visibility/ Description: Will ChatGPT, Perplexity, and Google AI recommend your brand? Score your readiness in 90 seconds and get five prompts to test it live. Free, no email. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / GEO Visibility Free checker · 90 sec # Will AI recommend you? Rate your brand on 12 quick statements. You get a score out of 100, the exact ratings behind your lowest areas and any remaining gap quoted back, and five prompts to see the live answers for yourself. Full result on screen, no email. 1 · Rate2 · Your score ## Rate your brand, 0 to 5 Two statements at a time. 0 means not at all, 5 means fully true. Press 0 to 5 on your keyboard to answer without reaching for the mouse. Arrow keys move the highlighted rating. 1 / 6 About 90 seconds · No sign-up, and your score is not held back for an email Why this matters ## The new front page is an _AI answer._ When a buyer asks ChatGPT or Perplexity what to buy or who to hire, the engine names a few brands and everyone else is invisible. That answer is settled before your site ever gets the visit. This checker scores the six things that make an engine confident enough to name you. If the score comes back low, the fixes are real work on real pages, and [that work is our GEO service](https://www.strataigize.com/generative-engine-optimization/). Questions ## GEO checker, _explained._ What is GEO? GEO is Generative Engine Optimization: getting your brand cited inside AI answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. As buyers ask an engine instead of scrolling ten blue links, being the brand the engine names is the new front page. Do I have to give an email to see my score? No. Your score, all six area scores, the fixes, the prompt pack, and the plan you can run yourself all render on screen with no email address and no sign-up. There is an option at the end to have the printable report emailed to you, and that is the only thing we ask an email for. How does the checker work? You rate your brand on 12 short statements across the six things that decide whether an engine cites you: entity and schema, answer-first content, comparison content, third-party citations, freshness and depth, and your current presence in AI answers. Each area is two statements worth 5 points each, so it scores out of 10 and is shown out of 100. Your overall score is the plain average of the six. The result quotes the two ratings in the lowest area, and in a remaining gap when the band is already Visible. When those two are 3 or more points apart, we name the split instead of averaging it into a calm-looking 50. Does this check what AI says about me right now? No. Nothing here queries an engine. It scores how ready you are to be cited and where your gaps are. That is why the result hands you five specific prompts to run yourself, in ChatGPT, Perplexity, and Google AI Mode, so you can see the live answer with your own eyes and keep the screenshots as a baseline. A tracked read of which prompts cite you and which cite competitors instead is something we run for you. What do the tiers mean? AI-Invisible means at least one area is still 0 to 40, so little on your site tells an engine why it should name you. Emerging means no area is that weak, but you are not yet the default answer. AI-Visible means every area is 71 or above; a high average that hides one weak score does not qualify. A named area still under 85 is a remaining gap. Those bands are ours for reading the result. They are not an industry benchmark, and we do not rank you against other companies because we have no data that would make that comparison fair. Why ask for brand and category? Both are optional and neither changes the score, which comes only from the 12 ratings. They are used to write the five prompts in your result in your own words, so the self-check is worth running rather than generic. How accurate is a self-assessment? It is exactly as honest as the answers. The most useful way to run it is twice: once on your own, then again with whoever on your team is most likely to disagree with you. Then run the prompt pack, because the engines get the final say and they frequently disagree with both of you. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/growth-calculator/ Description: Enter four numbers. Get your CAC, LTV to CAC ratio, payback, the named bottleneck, and the conversion rate that clears 3:1. Free, no email needed. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Growth Calculator Free calculator · 1 min # See the bottleneck in your paid numbers. Enter four numbers. We name what is short, compute CAC and LTV ROAS, and show the conversion rate that would clear 3:1. Full result on screen, no email. **3:1**Usual paid-growth LTV to CAC bar **12 mo**Payback bar most operators use before they scale **$0**Free, no email needed to see it The math ## Every point of conversion makes your ads _cheaper._ Most teams try to fix weak results by buying more traffic. But if your funnel converts below its potential, more spend just leaks out faster. Lifting conversion lowers your CAC on every visitor you already pay for, which is why it is almost always the highest-ROI place to start, unless the numbers say the offer itself cannot pay back. Questions ## The calculator, _explained._ How is the recoverable revenue calculated? We take your current spend, traffic, conversion rate, and customer value to compute CAC and LTV ROAS today. Then we model a conversion-rate lift you choose and show the extra customers and extra revenue that follows if spend stays flat. If that lift still misses 3:1, or every new customer already loses money, the headline says so. If the ratio already clears 3:1 but conversion is still under our 4% bar, the headline names that remaining gap the same way. It is an illustrative estimate, not a guarantee. What conversion lift are you assuming? A 30% relative improvement to your current conversion rate by default. You can drag the lift from 10% to 80% and watch CAC, LTV ROAS, and the ratio update live. 100% lifts are not offered because they are not a planning number. The lift is a scenario you chose, not a typical CRO outcome. What is a healthy LTV to CAC? Most paid-growth models want at least 3:1. Below that, buying more traffic usually loses money; conversion and retention pay back faster. When your ratio comes in thin, the calculator works out the exact conversion rate that would cross 3:1 at your current spend, traffic, and customer value, so you have a number to test against. Clears 3:1 is that ratio band; it does not mean the account is clear. If conversion is still under our 4% bar, the result keeps the Clears 3:1 band and names conversion as the remaining gap. How is payback calculated, and what does it assume? Payback follows the value type you pick. First order is cost per customer divided by that order, as if the cash arrives at conversion. 12-month value (the default) spreads the figure evenly over 12 months. Lifetime spreads it over 24 months, and that window is ours, not a measured tenure. If you leave the default on a single order, payback reads longer than reality, so switch the type. The ratio uses revenue unless you type a gross margin, in which case it uses contribution. Why does LTV ROAS not match my ad account? LTV ROAS is the customer value you typed, divided by ad spend. Meta and Google usually report first-purchase revenue over spend. If you entered a 12-month or lifetime figure, our LTV ROAS will read higher than the platform. That is expected. Use the ratio and CAC to decide, and treat platform ROAS as a different number. Do I need to pay, or give an email? Neither. Your CAC, LTV ROAS, ratio, the named bottleneck, and the steps you can run yourself all render on screen with no email address. There is an option at the end to have the printable report emailed to you, and that is the only reason we ask. What counts as a conversion? Whatever your primary revenue action is: a purchase, a subscription, a booked call, or a signup that becomes paid. Use the average revenue or lifetime value of one of those customers for the customer-value field, and mark whether that figure is a first order, a year of value, or lifetime. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/growth-diagnostic/ Description: Six questions, 90 seconds. Score all four funnel stages, see the 2026 benchmark next to your weakest, and get a this-week plan. Free, no email needed. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Growth Diagnostic Free diagnostic · 90 sec # Find your biggest growth leak. Six questions tailored to how your business makes money. You get all four funnel stages scored, the 2026 benchmark next to your weakest one, and a plan you can run this week. Full result on screen, no email. Growth Bottleneck Diagnostic ## What kind of operator are you? Your questions and the 2026 figures next to the weakest stage are tailored to this. Press 1-4 to pick. About 90 seconds · No email needed to see the result **6**Tailored questions, about 90 seconds **4**Funnel stages scored, then compared **$0**Free, no email needed to see it Why it matters ## Growth breaks at the _weakest stage._ You can pour more spend into the top of the funnel, but if conversion, retention, or unit economics is the real leak, that spend just drains out faster. This diagnostic scores all four stages from your answers, then puts the 2026 public figure next to the weakest one, so you fix the stage that is holding you back, not the one that is easiest to see. Questions ## Diagnostic, _answered._ How is this different from a generic quiz? The questions change based on your business type, and each one maps to a real growth metric (like trial-to-paid rate, CAC payback, or repeat purchase rate). The score is a self-assessment of what you said. Next to the weakest stage we show the 2026 public figure for that metric, then a this-week plan that quotes your answers, including when two answers in the same stage disagree. What does it actually measure? Four stages of the growth funnel: Acquisition (how you bring people in), Conversion (how well you turn attention into paying customers), Retention (whether they stick), and Economics (whether the unit economics and your data hold up). Growth breaks at the weakest of the four, so that is where we point you first. What benchmarks do you use? Public 2026 figures, shown next to the weakest stage, not baked into the score. Healthy subscription apps convert roughly 40 to 60% of card-required trials to paid. SaaS free-to-paid sits around 8% at the median across models (ChartMogul, 200 B2B products); opt-in trials land near that median, credit-card-required around 30%, freemium around 5 to 6%. CAC payback under 12 months is the scale bar; the 2026 median is 16 months (Benchmarkit). Solid ecommerce still treats a repeat purchase rate around 31% as healthy. We say estimate when it is an estimate. Are the tier bands industry benchmarks? No. Strong funnel, Mixed, and Leaky funnel are our bands for reading your result. Strong funnel means every stage scored 75 or above; a high average that hides a leak does not qualify. A stage at 75 to 84 is still a named gap, so that result stays orange and the plan starts there. A second stage in that band is still a remaining gap. Watch and the green ring need every stage at 85 or above. They are not industry-certified benchmarks and do not compare you to other companies, because we have no aggregate data that would make that comparison fair. The question-level benchmarks (trial conversion rates, CAC payback, churn figures) are 2026 public figures cited by their sources. Do I need to pay, or give an email? Neither. The score, the leak, the self-serve plan, and the action plan all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/mobile-app/ Description: The Strataigize Growth Toolkit app is in development for iOS and Android. Until it ships, all seven diagnostics run free in the browser on any device. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Growth Toolkit App In development for iOS and Android # The growth toolkit, in your pocket. We are building a native app for the Growth Toolkit: offline-capable, with saved history and benchmark context. Until it ships, every diagnostic runs now in the browser and works on any device. What the app will include ## Four additions beyond the web tools. ### All seven web diagnostics, offline-capable Run ad-spend, growth diagnostic, ASO audit, AI readiness, GEO, and the others without a browser or a connection. Results save to the device. ### Saved reports and history Keep a record of every run. Compare results over time to see whether the numbers are moving after you make changes. ### Benchmark library Healthy ranges for CAC payback, trial conversion, retention, and unit economics by business model and stage, updated for 2026. ### Growth checklists Step-by-step guides for launch, creative testing, ASO, tracking setup, and retention, with saved progress between sessions. The native app is in development. There is no App Store or Play listing yet, and no launch date. The seven web diagnostics below run now. Until history lives on the device, use the printable report on each result: the link is the snapshot of that run, not a live re-score, and emailing it is how you keep a copy. If you typed a brand or app name, a cut link still keeps that name. Live on the web now ## Run them _now._ All seven tools work in the browser on any device. Every result is on screen before you see an email field. [Ad-Spend Waste CalculatorDollar waste per month, named leaks, target CAC, and unit economics when you add customer value. Even a $0 result still flags visit-to-lead under 4% or an offer under 3:1Estimate my waste →](https://www.strataigize.com/tools/ad-spend-calculator/)[Creative Velocity AuditLetter grade (A to F), your missing formats named, and a weekly cadence matched to the grade. Strong means 75 or aboveGrade my velocity →](https://www.strataigize.com/tools/creative-velocity/)[Growth Bottleneck DiagnosticYour funnel self-scored across four stages, the weakest named with the 2026 benchmark beside it, and a this-week plan. Strong means every stage is 75 or aboveTake the diagnostic →](https://www.strataigize.com/tools/growth-diagnostic/)[Growth & CAC CalculatorYour bottleneck named from the numbers, plus CAC, LTV ROAS, payback, and the conversion rate that clears 3:1Run the numbers →](https://www.strataigize.com/tools/growth-calculator/)[ASO Audit ToolScore out of 100 across five categories, your live title quoted back, and the indexed fields we could not read named. The emailed snapshot names the appRun an audit →](https://www.strataigize.com/tools/aso-audit/)[AI Marketing Readiness ScorecardSelf-assessment out of 100 across six areas, your ratings quoted back, and a this-week plan. AI-Native means every area is 71 or aboveGet my score →](https://www.strataigize.com/tools/ai-readiness/)[GEO Visibility CheckerSelf-assessment out of 100 across six areas, plus five prompts to check the live answers yourself. AI-Visible means every area is 71 or above. The emailed snapshot names the brand and keeps the Ask ChatGPT, Ask Perplexity, and Ask Google AI linksCheck my visibility →](https://www.strataigize.com/tools/geo-visibility/)[Mobile-Friendly TestScore out of 100 from 13 source-level checks (viewport, fixed widths, tiny text, zoom lock, weight, scripts, unsized images, crawlability), each fix named, and one-click links for the two checks that need a browserTest my page →](https://www.strataigize.com/tools/mobile-friendly-test/) ## Want it run on your real numbers? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/tools/mobile-friendly-test/ Description: Google retired its Mobile-Friendly Test. Run ours free: paste a URL, get 13 mobile checks scored (viewport, fixed widths, tiny text, weight, crawl). No email. [Home](https://www.strataigize.com/) / [Tools](https://www.strataigize.com/tools/) / Mobile-Friendly Test Free test · 20 sec # Free mobile-friendly test. Google retired its Mobile-Friendly Test in December 2023. Paste any URL and get the same source-level checks it made, plus weight and crawl checks it never did, scored out of 100 with the fix for each. Full result on screen, no email. 1 · Paste a URL2 · Your result ## Which page should we test? Any public page. We fetch it once as a phone would, read the HTML and your robots.txt, and score 13 checks. Pages behind a login or a bot wall cannot be read, and we say so rather than guess. About 20 seconds · No sign-up, and the result is not held back for an email Why this matters ## Most visits are on a _phone._ Google indexes the mobile version of your page, and most buyers read it on one. A missing viewport tag, a 900px table or 11px legal text shows up as a page people pinch, squint at and leave. This test finds those in one fetch. If the score comes back low, the fixes are real work on real pages, and [that work is our technical SEO service](https://www.strataigize.com/services/website-optimization/technical-seo/). For the full method, including the PageSpeed Insights API call and the Core Web Vitals thresholds, read [the mobile-friendly test guide](https://www.strataigize.com/insights/check-mobile-friendliness-website/). Questions ## Mobile-friendly test, _explained._ Is this the same as Google’s Mobile-Friendly Test? No. Google shut its tool and its API down on December 1, 2023 and pointed people at Lighthouse and PageSpeed Insights instead. This test covers the checks that tool made from the page source (viewport configuration, fixed-width content, tiny text, plugins) plus the crawl and weight checks Google’s never did, and it hands the two checks that need a rendered browser, tap-target spacing and real Core Web Vitals, to PageSpeed Insights with a one-click link for your URL. How does the test work? We fetch your page once with a mobile Chrome user agent from our edge, read the response headers and the HTML, and fetch your robots.txt. Thirteen checks are scored from what we could read, each weighted by how much it changes what a phone shows. A check we could not read is dropped from the maximum rather than counted as a failure, and the result says so. What does the score mean? Mobile-ready on the basics means 85 or above: every fetch-level check passes and what remains needs a browser. Fixable gaps is 60 to 84. Not mobile friendly is under 60, which almost always means the viewport tag is missing or pinned to a desktop width. These bands are ours for reading the result; they are not a Google score and we do not rank you against other sites. Why can it not measure tap targets or Core Web Vitals? Tap-target spacing depends on the rendered layout and the CSS your page loads, and Core Web Vitals depend on real visitors on real phones over 28 days. Neither exists in a single fetch. PageSpeed Insights reports both, free, so the result links straight to it for your URL instead of inventing a number. Does a pass here mean my page ranks on mobile? No. Mobile usability is a floor, not a ranking factor you can stack. A page that fails the viewport check renders badly and converts badly on phones; fixing it removes a penalty on the visitor. Rankings still come from relevance, authority and the quality of the page. Do you store the URL or the result? The page is fetched, read and discarded; the facts are returned to your browser and scored there. We keep an aggregate count of tests run and nothing that identifies the page or you. ## Want the full picture? Book a free 30-minute call. We review it live with you, and you leave with what to fix first. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/trust/ Description: How Strataigize handles security and client data: access controls, AI governance aligned to the NIST AI RMF, subprocessors, and a DPA available on request. [Home](https://www.strataigize.com/) / Trust & Security # Trust & Security Strataigize (Strat-Ai-Gize Marketing & Automation Ltd.) runs growth marketing and AI automation for clients who hand us access to systems that matter: ad accounts, CRMs, analytics, and internal workflows. This page states how we protect that access, how we handle data, and how our AI operation is governed. A data processing agreement is available on request, and we complete vendor security questionnaires on request. Questions to [ian@strataigize.com](mailto:ian@strataigize.com). Bringing this to a procurement team? A printable one-page summary lives at the [security summary](https://www.strataigize.com/trust/security-summary/), built to be attached to a vendor review. ## Security posture This website is a static site served through Cloudflare with TLS on every request. It has no customer accounts, no database of yours to breach, and takes no payments. The only data it accepts is what you submit through a lead form, protected against abuse by Cloudflare Turnstile and relayed directly to our CRM. Access to client systems follows least privilege. We work through platform-native, client-granted roles (Meta Business Manager, Google Ads account access, and equivalents), which means you can see exactly what we can touch and revoke it yourself at any time. We default to read-only analysis; changes to budgets, campaigns, or client-facing systems follow a propose-first discipline with a named human approving them. Credentials live in managed credential stores, never in code, never in version control, and business-critical accounts carry multi-factor authentication. ## Data handling Your campaign data stays in your own ad platforms; we access it under the roles you grant rather than copying it out. Website leads (your email and what you choose to tell us) go to HubSpot, our CRM. Analytics on this site run behind a Termly-managed consent layer. We do not sell data, we do not share client data with third parties beyond the subprocessors listed below, and when an engagement ends we return or delete client materials on request. The AI systems we build on are commercial model APIs used under terms that exclude training on your inputs and outputs. Client data is never used to train models, ours or anyone else's. ## AI governance, aligned to the NIST AI RMF We run our own company on AI agents, which is exactly why our governance is concrete rather than aspirational. Our practices align to the four functions of the NIST AI Risk Management Framework. Aligned means aligned: NIST offers no certification, and we do not claim one. **Govern.** Accountability is named and human. Anything that moves money, messages a client, or writes to a client system requires explicit approval from a named principal, not an agent. Automations carry written scopes with hard bounds. **Map.** Every agent workflow is documented before it runs: what it does, which systems it can reach, what data it can read, and what it must never do. Client data access is scoped per engagement. **Measure.** Automated work is verified, not trusted: runs are logged, outputs are checked against measured baselines, and changes are validated after every write. Data windows and attribution settings are confirmed before any performance judgment. **Manage.** Changes are incremental and reversible. Automations operate inside strict, pre-agreed bounds and escalate to a human on anything outside them. When something breaks, we fix the class of failure, not just the instance, and write the guard so it cannot recur silently. ## Subprocessors Core vendors that process data on our behalf: Cloudflare (hosting, security, anti-abuse), HubSpot (CRM and scheduling), Google (analytics and ads platforms), Meta (ads platform), PostHog (product analytics and session replay on this website), and Anthropic (AI processing). The current complete list ships with the DPA. ## Data processing agreement A DPA covering processing scope and instructions, confidentiality, security measures, subprocessors, data subject requests, breach notification, and return or deletion of data is available on request at [ian@strataigize.com](mailto:ian@strataigize.com). We are headquartered in Vancouver, Canada and operate under PIPEDA; the DPA covers GDPR-style processor obligations for clients who need them. ## Certifications and formal audits Third-party certifications are published in the list below the day they are verified, each with an evidence link, and never a day earlier. The same registry that renders this list also feeds our structured data, so a badge and its machine-readable claim can never disagree. Formal audits get triggered by client requirements, and the controls above operate regardless of certification status. - Strataigize (self-declaration): PIPEDA compliance statementverified 2026-08-30 · [evidence](https://www.strataigize.com/trust/) - Strataigize (self-declaration): GDPR processor obligations statementverified 2026-08-30 · [evidence](https://www.strataigize.com/trust/) - Clutch: Clutch, business verificationverified 2026-08-31 · [evidence](https://clutch.co/profile/strataigize-marketing) - Semrush: Semrush Agency Partnerverified 2026-08-31 · [evidence](https://agencies.semrush.com/strataigize-marketing/) - Semrush: Semrush for Digital Agencies Certificationverified 2026-09-08 · [evidence](https://static.semrush.com/academy/certificates/b17e7017e0/strataigize_1.pdf) ## Legal entity Strataigize operates as Strat-Ai-Gize Marketing & Automation Ltd., a British Columbia company founded in 2022 and headquartered at 25th Floor, 700 West Georgia Street, Vancouver, British Columbia, V7Y 1B6, Canada. Phone [(604) 720-3967](tel:+16047203967). Engagements are contracted under British Columbia law unless agreed otherwise in writing. ## Accessibility This site is built against WCAG 2.2 AA as the working target: semantic structure with one h1 per page, a skip link, keyboard-operable menus, visible focus states, meaningful alt text, and color contrast checked against tokens designed for it. Automated accessibility checks run in our build pipeline on every change, currently at zero first-party errors. Known exception: animations run for all visitors by a deliberate design decision, so the reduced-motion preference is not currently honored. Interactive motion pauses off-screen and no content is conveyed by motion alone. This is a self-declared statement, not a third-party conformance evaluation. If anything here is hard for you to use, email us at [ian@strataigize.com](mailto:ian@strataigize.com) and we will fix it or provide the content another way. ## Reporting a security issue Found a vulnerability on this site or in anything we operate? Email [ian@strataigize.com](mailto:ian@strataigize.com) with the details. We read every report, we will acknowledge yours, and we will not take legal action against good-faith research. ## Common questions Do you have a SOC 2 report? Not yet. We are a small, senior firm. We complete vendor security questionnaires on request, and this page describes the controls we actually operate today. A formal audit gets triggered by client requirements. Do AI models train on our data? No. We build on commercial model APIs under terms that exclude training on your inputs and outputs. Your campaign data stays in your own ad accounts, and we do not feed client data into any system that trains on it. Can we get a DPA? Yes. A data processing agreement covering processing scope, subprocessors, breach notification, and deletion is available on request at ian@strataigize.com. How do we revoke your access? Instantly, and in your own platform: remove our role in Meta Business Manager, Google Ads, or whichever system you granted. We work through platform-native permissions, so we never hold your logins. What data does your website collect? Only what you submit: lead forms collect your email plus the details you choose to share, protected by Cloudflare Turnstile and relayed to our CRM. Analytics run behind a consent manager. ## Want the specifics for your procurement team? Book a call and bring your security questionnaire. We answer it live. [LET'S TALK](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) --- Canonical: https://www.strataigize.com/trust/security-summary/ Description: One-page vendor security summary for Strataigize: entity, access model, data handling, AI governance, subprocessors, and contacts. Printable. [Home](https://www.strataigize.com/) / [Trust & Security](https://www.strataigize.com/trust/) / Security Summary # Security summary Strataigize, one page for your vendor review. Full detail at strataigize.com/trust/. Current as of the date printed below. Legal entity Strat-Ai-Gize Marketing & Automation Ltd., British Columbia, Canada. Founded 2022. 25th Floor, 700 West Georgia Street, Vancouver, BC V7Y 1B6. Phone (604) 720-3967. Service scope Growth marketing (paid media, ASO, SEO and AI search) and AI automation delivered through client-granted platform access. No payment processing, no customer accounts, no hosting of client production systems. Access model Least privilege through platform-native roles the client grants and can revoke instantly (Meta Business Manager, Google Ads, and equivalents). We never hold client logins. Business-critical accounts carry multi-factor authentication; credentials live in managed stores, never in code. Change discipline Read-only analysis by default. Changes to budgets, campaigns or client-facing systems follow a propose-first discipline with a named human approving them. Data handling Campaign data stays in the client’s own platforms. Website leads go to HubSpot. No sale of data, no sharing beyond listed subprocessors, return or deletion of client materials on request at engagement end. AI governance Aligned to the four functions of the NIST AI Risk Management Framework (no certification is claimed; NIST offers none). Commercial model APIs under terms that exclude training on client inputs and outputs. Anything that moves money, messages a client, or writes to a client system requires explicit approval from a named person. Subprocessors Cloudflare (hosting, security), HubSpot (CRM, scheduling), Google (analytics, ads), Meta (ads), PostHog (product analytics on our website), Anthropic (AI processing). Complete current list ships with the DPA. Certifications No third-party security certification is held today. We complete vendor security questionnaires on request; a formal audit is triggered by client requirements. Verified certifications are published at strataigize.com/trust/ the day they are real. Privacy regime Headquartered in Canada, operating under PIPEDA. A DPA covering processing scope, subprocessors, breach notification, data subject requests and deletion is available on request, including GDPR-style processor obligations. Vulnerability reports security contact: ian@strataigize.com. Good-faith research is acknowledged, never met with legal action. Prepared by Strataigize · strataigize.com · ian@strataigize.com · (604) 720-3967 · Printed