Canonical: https://www.strataigize.com/glossary/attribution-window/
Description: An attribution window is the period after an ad interaction during which a conversion is credited to it, such as 7-day click or 28-day click.

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Mobile Growth

# Attribution window.

Definition

## What it _means._

An attribution window is the period after an ad interaction during which a conversion is credited to it, such as 7-day click or 28-day click. Windows define the meaning of every reported number, and recent cohorts under-report by design because conversions keep arriving until the window closes.

Worked example

## In _practice._

A campaign looks unprofitable on three-day-old data inside a 28-day window, gets cut, and the revenue that was still maturing lands after the funeral. The discipline is written windows per decision: state the window and the data age on every report, and never judge spend on numbers still filling in.

Where this work happens: [Data Analysis](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/)

Related terms

-   [Mobile Measurement Partner (MMP)](https://www.strataigize.com/glossary/mobile-measurement-partner/)
-   [Cohort analysis](https://www.strataigize.com/glossary/cohort-analysis/)
-   [D7 ROAS](https://www.strataigize.com/glossary/d7-roas/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)