Canonical: https://www.strataigize.com/glossary/custom-product-pages/
Description: Custom product pages are alternate versions of an App Store product page, each with its own screenshots, previews, promotional text, and unique URL.

[Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Custom product pages

Mobile Growth

# Custom product pages.

Definition

## What it _means._

Custom product pages are alternate versions of an App Store product page, each with its own screenshots, previews, and promotional text, reachable by unique URLs. They let paid traffic land on a page that matches the ad’s message instead of a one-size default listing, which is message match applied to the store.

Worked example

## In _practice._

A game runs ad creative around a seasonal event. Instead of sending that traffic to the default listing, it routes to a custom product page whose screenshots show the event. The team compares conversion for comparable audiences and periods to test whether the closer message match helps.

Where this work happens: [App Store Optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)

Related terms

-   [App Store Optimization (ASO)](https://www.strataigize.com/glossary/app-store-optimization/)
-   [Creative fatigue](https://www.strataigize.com/glossary/creative-fatigue/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)