Canonical: https://www.strataigize.com/glossary/entity-seo/
Description: Entity SEO is shaping how search and AI systems understand a brand: its name, category, location, offerings, and relationships, consistent across sources.

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SEO & Web

# Entity SEO.

Definition

## What it _means._

Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships, kept consistent across the site, structured data, and third-party profiles. Accurate, consistent information helps people and systems distinguish the business from others; its effect on visibility varies.

Worked example

## In _practice._

A firm lists different addresses on its site, its business profile, and a directory. The team checks which address is current, corrects the inaccurate listings, and uses Organization markup and sameAs links to describe the business and its profiles. It then checks how the information appears, without assuming an immediate ranking or citation gain.

Where this work happens: [Search Engine Optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)

Related terms

-   [Structured data (JSON-LD)](https://www.strataigize.com/glossary/structured-data/)
-   [Generative Engine Optimization (GEO)](https://www.strataigize.com/glossary/generative-engine-optimization/)
-   [Technical SEO](https://www.strataigize.com/glossary/technical-seo/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)