Canonical: https://www.strataigize.com/glossary/generative-engine-optimization/
Description: Generative Engine Optimization (GEO) is making a brand visible, accurately described, and cited in AI answers from ChatGPT, Claude, Perplexity, and Gemini.

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AI Search

# Generative Engine Optimization (GEO).

Definition

## What it _means._

Generative Engine Optimization (GEO) is the practice of making a brand visible, accurately described, and cited inside AI-generated answers from systems like ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. Where SEO optimizes for ranked links, GEO optimizes for being retrieved, trusted, and quoted by the models that now answer buyers directly.

Worked example

## In _practice._

A buyer asks an AI assistant which agencies to shortlist. A research pass checks which sources appear in answers to those questions, such as directories, roundups, reviews, and agency pages. GEO work addresses gaps in those sources and makes the firm’s own claims clear and verifiable. Source selection varies by engine and query; a clearer page does not guarantee inclusion.

Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/)

Related terms

-   [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/)
-   [AI citation](https://www.strataigize.com/glossary/ai-citation/)
-   [AI visibility](https://www.strataigize.com/glossary/ai-visibility/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

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