Canonical: https://www.strataigize.com/glossary/skadnetwork/
Description: SKAdNetwork (SKAN) is Apple’s privacy-preserving attribution framework for iOS.

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Mobile Growth

# SKAdNetwork (SKAN).

Definition

## What it _means._

SKAdNetwork (SKAN) is Apple’s privacy-preserving attribution framework for iOS. It uses delayed postbacks to report ad attribution without identifying individual users. A postback may include a fine or coarse conversion value, depending on the version, postback and privacy requirements. Campaign measurement must account for those delays and limits.

Worked example

## In _practice._

A UA team defines a conversion value schema that encodes early revenue signals into SKAN’s limited values. Postbacks arrive delayed and thresholded, so daily dashboards under-report by design. Decisions run on modeled and cohort views instead of raw same-day numbers.

Where this work happens: [Data Analysis](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/)

Related terms

-   [Aggregated Event Measurement (AEM)](https://www.strataigize.com/glossary/aggregated-event-measurement/)
-   [Mobile Measurement Partner (MMP)](https://www.strataigize.com/glossary/mobile-measurement-partner/)
-   [Attribution window](https://www.strataigize.com/glossary/attribution-window/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)