Canonical: https://www.strataigize.com/glossary/structured-data/
Description: Structured data is machine-readable markup, commonly JSON-LD, that describes visible page content using schema.org terms such as Organization and Service.

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SEO & Web

# Structured data (JSON-LD).

Definition

## What it _means._

Structured data is machine-readable markup, commonly JSON-LD, that describes visible page content using schema.org terms such as Organization, Service and Article. Appropriate markup supports eligibility for some search features. It is not required for Google AI features and does not guarantee rankings or citations.

Worked example

## In _practice._

A pricing page that states its figures in Product and Offer markup gives engines an extractable price instead of prose to interpret. The practical rule is server-rendered markup that mirrors the visible content exactly: schema that claims what the page does not show is a liability.

Where this work happens: [Search Engine Optimization](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)

Related terms

-   [Entity SEO](https://www.strataigize.com/glossary/entity-seo/)
-   [Technical SEO](https://www.strataigize.com/glossary/technical-seo/)
-   [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)