Canonical: https://www.strataigize.com/glossary/zero-click-search/
Description: A zero-click search is a query that ends with no visit to an external website.

[Home](https://www.strataigize.com/) / [Glossary](https://www.strataigize.com/glossary/) / Zero-click search

AI Search

# Zero-click search.

Definition

## What it _means._

A zero-click search is a query that ends with no visit to an external website. The searcher may have found an answer on the results page, changed the query, or stopped searching. A no-click outcome alone does not reveal whether the person was satisfied or whether an AI answer caused it.

Worked example

## In _practice._

A brand sees impressions rise while clicks stay flat. That pattern alone does not prove AI answers caused it: query mix, rankings and search features can also change. Check the relevant reports, then measure useful visits, enquiries and assisted pipeline alongside visibility.

Where this work happens: [AI Search Optimization](https://www.strataigize.com/generative-engine-optimization/)

Related terms

-   [Answer Engine Optimization (AEO)](https://www.strataigize.com/glossary/answer-engine-optimization/)
-   [AI visibility](https://www.strataigize.com/glossary/ai-visibility/)

## Put it in _context._

Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes to consider.

[Book a growth consult →](https://www.strataigize.com/audit/)