Canonical: https://www.strataigize.com/industries/mobile-apps/consumer-apps/ Description: Consumer app growth: K-factor and referral loops, ASO, paid UA with cohort truth, retention lifecycle and the measurement that makes it all honest. [Home](https://www.strataigize.com/) / [Industries](https://www.strataigize.com/industries/) / [Mobile Apps](https://www.strataigize.com/industries/mobile-apps/) / Consumer Apps Consumer Apps # Growth for apps people tell each other about. We work on discovery, onboarding, repeat use and referrals, then use paid acquisition where the app can keep the users it attracts. [Book a growth consult →](https://www.strataigize.com/audit/) [See the solutions](https://www.strataigize.com/industries/mobile-apps/consumer-apps/#solutions) 1. Discover 2. Return 3. Share Share, return and spend move as one system. Our solutions in consumer apps ## The work behind _app growth._ Start with the stage that needs work. These are the acquisition, product and measurement tasks we connect for this kind of app. - Find the app. The listing and the ratings win the install before you pay for it. - Buy users. Ads speed up people telling other people. - Keep them. The first days decide who comes back. - Know the number. You can see what a returning user cost. Case studies ## Consumer Apps, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-1280.webp)$0.70 Cost per install, best month (from $2.38) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **52,873** Installs in a single month **+976%** Monthly install growth Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-4000-app-installs-pet-app-1280.webp)4,000+ Installs in one month Pet Health App ### How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days **$1.10** Cost per install **30** Days to results Read the case study → ](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/) [Browse every case study →](https://www.strataigize.com/case-studies/) Questions ## Consumer Apps, answered. When is paid acquisition right for a consumer app? When a loop already works: retention that holds a cohort and some organic or viral pull worth amplifying. Paid spend on an app that leaks users buys a bigger leak. The audit reads your curves first and says which side of that line you are on. How do you measure virality? With inviter-attributed events, so an install caused by a user is credited to that mechanism rather than to whatever channel last touched the invitee. K-factor is then a measured number you can test against. What does retention work look like in practice? Cohort curves name where users fall out, onboarding and lifecycle experiments attack the named drop, and every test reports against the same curves. A few points of day-30 retention change the economics of every channel at once. Can you grow an app without a big ad budget? The organic set is real work with real ceilings: ASO, referral mechanics, review velocity and store experiments. We will tell you what that set can and cannot do for your category before anyone spends on media. How do we start? The free 30-minute consult: a live review of your store presence, loops and measurement, ending in the ranked levers. No pitch until you see the value. ### Talk to the consumer apps team Share your app URL. We reply within 24 hours with a suggested starting point and what we need to scope the work. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![3M logo](https://www.strataigize.com/logos/clients/3m.svg) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Jiffy Lube logo](https://www.strataigize.com/logos/clients/jiffy-lube.svg) - ![](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo** - ![Wabtec logo](https://www.strataigize.com/logos/clients/opt/wabtec.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![](https://www.strataigize.com/logos/clients/goodwill.svg)**Goodwill** - ![](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo** - ![Lundin Mining logo](https://www.strataigize.com/logos/clients/lundin-mining.svg) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![](https://www.strataigize.com/logos/clients/opt/hino.webp)**Hino Motors** - ![](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios** - ![Calian logo](https://www.strataigize.com/logos/clients/opt/calian.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Extendicare logo](https://www.strataigize.com/logos/clients/extendicare.svg) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![Western University logo](https://www.strataigize.com/logos/clients/western.svg) - ![](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest** - ![ARGO logo](https://www.strataigize.com/logos/clients/opt/argo.webp) - ![](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush** - ![ZAPI GROUP logo](https://www.strataigize.com/logos/clients/zapi.svg) - ![](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge** - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score** - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth** - ![](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive** - ![](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes** - ![](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head** - ![](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs** - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![T2U logo](https://www.strataigize.com/logos/clients/opt/t2u.webp) - ![Luxe Touch logo](https://www.strataigize.com/logos/clients/opt/luxe-touch.webp) - ![](https://www.strataigize.com/logos/clients/opt/benow-trader.webp)**BeNow Trader** - ![](https://www.strataigize.com/logos/clients/opt/crystalyze.webp)**Crystalyze** - ![](https://www.strataigize.com/logos/clients/opt/247-ai-health.webp)**24/7 AI Health** - ![JobsPit logo](https://www.strataigize.com/logos/clients/opt/jobspit.webp) - ![](https://www.strataigize.com/logos/clients/opt/aero-imagery.webp)**Aero Imagery** - ![Echoes logo](https://www.strataigize.com/logos/clients/echoes.svg) - ![](https://www.strataigize.com/logos/clients/opt/repairfind.webp)**RepairFind** - ![](https://www.strataigize.com/logos/clients/opt/prepr.webp)**Prepr** - ![Unveil Coffee Roasters logo](https://www.strataigize.com/logos/clients/opt/unveil.webp) - ![R3Bilt logo](https://www.strataigize.com/logos/clients/opt/r3bilt.webp) - ![](https://www.strataigize.com/logos/clients/opt/guiding-light.webp)**Guiding Light** - ![Level Up logo](https://www.strataigize.com/logos/clients/opt/level-up.webp) - ![](https://www.strataigize.com/logos/clients/opt/freestyle-dance-studio.webp)**Freestyle Dance Studio** - ![](https://www.strataigize.com/logos/clients/opt/first-step-mobility.webp)**First Step Mobility** - ![](https://www.strataigize.com/logos/clients/opt/noa-coach.webp)**Noa Coach** Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on.