Canonical: https://www.strataigize.com/insights/ Description: Growth marketing insights from the Strataigize team: the platform shifts, tools, and tactics that move the numbers, grounded in real campaigns. Blog # From the lab. The platform shifts, tools, and tactics that move the numbers. What works, what doesn't, and why, from the campaigns we run. Want these first in your own Google results? [Add Strataigize as a preferred source](https://www.strataigize.com/google/). [Mobile App Marketing 24](https://www.strataigize.com/insights/topics/mobile/)[Paid Advertising 4](https://www.strataigize.com/insights/topics/paid-ads/)[SEO & AI Search 10](https://www.strataigize.com/insights/topics/seo-geo/)[AI & Automation 17](https://www.strataigize.com/insights/topics/ai-automation/)[Website & CRO 1](https://www.strataigize.com/insights/topics/cro-lifecycle/)[Agency & Local 2](https://www.strataigize.com/insights/topics/agency-local/) [ ![](https://www.strataigize.com/blog/covers/blog-real-cover-karpathy-three-layer-ai-method-1280.webp) 10 min read · AI & Automation ## Karpathy's Three-Layer AI Method: What He Actually Said The spec, verifier and environment method credited to Andrej Karpathy, checked against his April 2026 talk, with what he said and what others added. Read article → ](https://www.strataigize.com/insights/karpathy-three-layer-ai-method/) [ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-a-b2b-seo-agency-should-own-800.webp) 10 min read · SEO & AI Search ### B2B SEO Retainer Pricing and What Scope Still Needs Pricing Optimist publishes advisory from $3,000 and full service from $4,000 a month. Compare published scopes, the gaps they leave and how to test growth claims. ](https://www.strataigize.com/insights/what-a-b2b-seo-agency-should-own/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-how-much-do-geo-services-cost-800.webp) 5 min read · SEO & AI Search ### How Much Do GEO Services Cost in 2026? Compare published GEO fees, contract terms and total commitments. See WebFX, Optimist and Strataigize pricing before budgeting an AI search engagement. ](https://www.strataigize.com/insights/how-much-do-geo-services-cost/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-phiture-and-yodel-mobile-alternatives-800.webp) 6 min read · Mobile App Marketing ### Phiture and Yodel Mobile Alternatives for App Growth Who belongs on a Phiture or Yodel Mobile shortlist in 2026, what each shop publishes, and when a smaller team that prints its prices is the better hire. ](https://www.strataigize.com/insights/phiture-and-yodel-mobile-alternatives/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-an-ai-agent-build-includes-800.webp) 4 min read · AI & Automation ### What an AI Agent Build Actually Includes What you get in a custom AI agent build: one workflow, shadow mode on your data, a written kill rule, and the $25,000 to $60,000 band we publish. ](https://www.strataigize.com/insights/what-an-ai-agent-build-includes/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-an-ai-evaluation-actually-measures-800.webp) 6 min read · AI & Automation ### What an AI Evaluation Actually Measures Benchmark scores are measurement instruments, and most have never been validated as instruments. What to check before you trust one, and what to build instead. ](https://www.strataigize.com/insights/what-an-ai-evaluation-actually-measures/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-when-a-smaller-ai-model-will-do-800.webp) 5 min read · AI & Automation ### When a Smaller AI Model Will Do Most agent work is one narrow task repeated. On that shape of work a small fine-tuned model often beats a frontier model, at a fraction of the cost. ](https://www.strataigize.com/insights/when-a-smaller-ai-model-will-do/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-agent-led-growth-v3-800.webp) 5 min read · AI & Automation ### Agent-led growth: get chosen before the first call Your buyer already asked an AI assistant who to hire. Put price, what you will not do, and one calendar on the site this week, or you lose the shortlist. ](https://www.strataigize.com/insights/agent-led-growth/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-can-an-ai-assistant-buy-from-you-v3-800.webp) 5 min read · AI & Automation ### Can an AI assistant buy from your business yet? An AI assistant can research you today. It cannot honestly check out a $25,000 pilot. Publish price, scope, and a calendar before you rebuild checkout. ](https://www.strataigize.com/insights/can-an-ai-assistant-buy-from-you/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-saas-seo-agencies-800.webp) 13 min read · SEO & AI Search ### Best SaaS SEO Agencies in 2026: Prices, Receipts and Fit Eight SaaS SEO agencies checked on their own sites in September 2026: published prices, AI search coverage, named results and fit. Three print a price. ](https://www.strataigize.com/insights/best-saas-seo-agencies/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-algorithm-is-the-targeting-800.webp) 7 min read · Paid Advertising ### When the algorithm picks the audience, what do we still buy? Targeting moved inside the auction. What a six-figure media plan still controls, and how to split budget between creative volume and lift tests. ](https://www.strataigize.com/insights/algorithm-is-the-targeting/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-should-your-business-be-agent-callable-v3-800.webp) 7 min read · AI & Automation ### Should your business be agent-callable, or is it a risk? A customer's AI assistant can change a record if you let it start that job. Write the no-list this week, before anyone connects anything. ](https://www.strataigize.com/insights/should-your-business-be-agent-callable/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-who-should-run-apple-search-ads-800.webp) 5 min read · Paid Advertising ### Apple Ads Basic or Advanced: Which One Should You Run? Apple caps Basic at $10,000 per app per month and bills per install. Advanced bills per tap. Pick the tier, then pick the bidding mode. ](https://www.strataigize.com/insights/who-should-run-apple-search-ads/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-adjust-vs-appsflyer-800.webp) 10 min read · Mobile App Marketing ### Adjust vs AppsFlyer 2026: Pricing and Which MMP Wins Adjust vs AppsFlyer in 2026: verified pricing, SKAdNetwork and Privacy Sandbox support, integrations, and a decision checklist for UA teams. ](https://www.strataigize.com/insights/adjust-vs-appsflyer/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-app-intelligence-tools-guide-800.webp) 8 min read · Mobile App Marketing ### App Intelligence Tools in 2026: The Post-Consolidation Guide Which app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them. ](https://www.strataigize.com/insights/app-intelligence-tools-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-does-google-penalize-ai-content-800.webp) 11 min read · SEO & AI Search ### Does Google Penalize AI Content? What the Sources Say Google permits useful AI-assisted content and prohibits spam. What its policies and research support, and where detection claims overreach. ](https://www.strataigize.com/insights/does-google-penalize-ai-content/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-aeo-vs-geo-vs-seo-800.webp) 11 min read · SEO & AI Search ### AEO vs GEO vs SEO: What Is the Difference in 2026? AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three. ](https://www.strataigize.com/insights/aeo-vs-geo-vs-seo/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-agent-pilot-that-survives-procurement-800.webp) 8 min read · AI & Automation ### The AI Agent Pilot That Survives Procurement How to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling. ](https://www.strataigize.com/insights/ai-agent-pilot-that-survives-procurement/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-seo-services-800.webp) 6 min read · SEO & AI Search ### AI SEO Services: Adding a Second Retainer Without Overlap Compare AI SEO services with your existing agency scope. Check deliverables, vendor evidence, USD pricing and contract terms before adding a second retainer. ](https://www.strataigize.com/insights/ai-seo-services/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ai-automation-agencies-canada-800.webp) 18 min read · AI & Automation ### AI Automation Agency Canada: Published Prices Compared Six AI automation provider websites compared for Canadian buyers on published prices, scope and ownership terms, plus questions to ask before you shortlist. ](https://www.strataigize.com/insights/best-ai-automation-agencies-canada/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ai-automation-agencies-vancouver-800.webp) 8 min read · AI & Automation ### Best AI Automation Agencies in Vancouver (2026) The 6 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast. ](https://www.strataigize.com/insights/best-ai-automation-agencies-vancouver/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-build-vs-buy-ai-agents-800.webp) 7 min read · AI & Automation ### Build vs Buy AI Agents: A 2026 Decision Rule Build vs buy AI agents in 2026: the decision rule, the real cost structure, and why external builds succeed twice as often as in-house ones. ](https://www.strataigize.com/insights/build-vs-buy-ai-agents/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-play-external-payments-fee-changes-2026-800.webp) 16 min read · Mobile App Marketing ### Google Play External Payments and Fee Changes (2026) Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October. ](https://www.strataigize.com/insights/google-play-external-payments-fee-changes-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-how-generative-engine-optimization-works-800.webp) 11 min read · SEO & AI Search ### How Generative Engine Optimization Actually Works The mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured. ](https://www.strataigize.com/insights/how-generative-engine-optimization-works/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-how-much-do-ai-agents-cost-800.webp) 8 min read · AI & Automation ### How Much Do AI Agents Cost in 2026? Real Price Bands AI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown. ](https://www.strataigize.com/insights/how-much-do-ai-agents-cost/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-questions-to-ask-an-ai-agent-vendor-800.webp) 9 min read · AI & Automation ### 24 Questions to Ask an AI Agent Vendor Before You Sign The 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria. ](https://www.strataigize.com/insights/questions-to-ask-an-ai-agent-vendor/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-generative-engine-optimization-agencies-800.webp) 7 min read · SEO & AI Search ### 7 Best GEO Agencies in 2026: Pricing and Evidence Compare seven GEO agencies by scope, pricing, contract terms and evidence. A disclosed Strataigize shortlist for buyers in Canada and the United States. ](https://www.strataigize.com/insights/best-generative-engine-optimization-agencies/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-build-an-ai-lead-gen-system-800.webp) 10 min read · AI & Automation ### How to Build an AI Lead-Gen System That Actually Works Most 'AI lead gen' is spam. A system that works pairs real buying signals with hyper-personalized, human-reviewed outreach. ](https://www.strataigize.com/insights/build-an-ai-lead-gen-system/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-why-we-test-emerging-channels-800.webp) 7 min read · Mobile App Marketing ### Why We Test Emerging Channels Before They're Obvious The early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does. ](https://www.strataigize.com/insights/why-we-test-emerging-channels/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-is-generative-engine-optimization-800.webp) 8 min read · SEO & AI Search ### What Is Generative Engine Optimization (GEO)? What GEO means, how AI search finds sources, and how to improve access and evidence while measuring citations, useful visits and enquiries separately. ](https://www.strataigize.com/insights/what-is-generative-engine-optimization/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-ai-automation-for-service-businesses-800.webp) 6 min read · AI & Automation ### AI Automation for Service Businesses: Where to Start Automate lead intake, follow-ups and reporting without replacing your tools. Learn how to choose a first workflow and measure its return. ](https://www.strataigize.com/insights/ai-automation-for-service-businesses/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-paywall-conversion-benchmarks-2026-800.webp) 11 min read · Mobile App Marketing ### Mobile App Paywall Conversion Benchmarks (2026) Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge. ](https://www.strataigize.com/insights/paywall-conversion-benchmarks-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-aso-creative-testing-playbook-800.webp) 10 min read · Mobile App Marketing ### The ASO Creative Testing Playbook Your app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game. ](https://www.strataigize.com/insights/aso-creative-testing-playbook/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-apple-search-ads-ltv-bidding-800.webp) 11 min read · Mobile App Marketing ### Apple Search Ads: Stop Bidding on Installs Cost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend. ](https://www.strataigize.com/insights/apple-search-ads-ltv-bidding/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ios-games-800.webp) 12 min read · Mobile App Marketing ### Best iOS Games in 2026: The Guide to Top Mobile Gaming Discover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store. ](https://www.strataigize.com/insights/best-ios-games/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-data-ai-app-annie-features-pricing-use-cases-800.webp) 7 min read · Mobile App Marketing ### data.ai (formerly App Annie): Now Part of Sensor Tower data.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026. ](https://www.strataigize.com/insights/data-ai-app-annie-features-pricing-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-revenuecat-alternatives-800.webp) 10 min read · Mobile App Marketing ### Top 7 RevenueCat Alternatives for SaaS & App Monetization Compare seven RevenueCat alternatives by mobile subscription support, paywall testing, web billing, and pricing, including store-sync and add-on limits. ](https://www.strataigize.com/insights/revenuecat-alternatives/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-check-mobile-friendliness-website-800.webp) 15 min read · Website & CRO ### Mobile-Friendly Test 2026: Free Tools and the PageSpeed API Google retired its Mobile-Friendly Test. The free mobile-friendly test tools that replaced it, a PageSpeed Insights API example, and the thresholds to pass. ](https://www.strataigize.com/insights/check-mobile-friendliness-website/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-ads-statistics-2026-800.webp) 9 min read · Paid Advertising ### Google Ads Statistics 2026: Costs, CTRs and Market Share Google Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced. ](https://www.strataigize.com/insights/google-ads-statistics-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-gemini-image-prompts-800.webp) 17 min read · AI & Automation ### Gemini Image Prompts: Photo Styles, Edits, and Ratios Photo-style Gemini image prompt examples plus aspect ratio, editing, and consistency techniques verified against Google's official docs. ](https://www.strataigize.com/insights/gemini-image-prompts/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-10-mobile-app-kpis-800.webp) 7 min read · Mobile App Marketing ### Which Mobile App KPIs Actually Decide Budget in 2026? The mobile app KPIs that decide spend in 2026, defined with primary sources, plus what ATT and Privacy Sandbox changed about measuring them. ](https://www.strataigize.com/insights/10-mobile-app-kpis/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-ai-seo-tools-800.webp) 14 min read · SEO & AI Search ### 14 Best AI SEO Tools in 2026 (and How to Use Them) Compare 14 AI SEO tools for content, research and AI visibility, including Surfer, Semrush, Profound and Otterly.AI, with pricing references and use cases. ](https://www.strataigize.com/insights/best-ai-seo-tools/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-google-advertising-cost-guide-800.webp) 8 min read · Paid Advertising ### Google Ads Pricing in 2026: CPC, Agency Fees and Budgets Google Ads pricing in 2026: average cost per click and cost per lead by industry, what a Google Ads agency charges to run the account, and how to set a budget. ](https://www.strataigize.com/insights/google-advertising-cost-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-chatgpt-prompts-for-stunning-visuals-800.webp) 11 min read · AI & Automation ### Copy and Paste These ChatGPT Prompts for Stunning Visuals Copy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026. ](https://www.strataigize.com/insights/chatgpt-prompts-for-stunning-visuals/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-sensortower-vs-appsflyer-800.webp) 9 min read · Mobile App Marketing ### SensorTower vs. AppsFlyer: A Complete Comparison Sensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both. ](https://www.strataigize.com/insights/sensortower-vs-appsflyer/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-mobile-app-marketing-agencies-canada-800.webp) 7 min read · Agency & Local ### App Marketing Agencies in Canada: Scope and Pricing Compare five app marketing agencies serving Canada by verified services, pricing evidence and project fit. Includes scope questions for your shortlist. ](https://www.strataigize.com/insights/best-mobile-app-marketing-agencies-canada/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-splitmetrics-vs-storemaven-800.webp) 5 min read · Mobile App Marketing ### SplitMetrics vs Storemaven: What Buyers Can Verify in 2026 Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks. ](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-20-mobile-app-marketing-statistics-2026-800.webp) 9 min read · Mobile App Marketing ### 20 Mobile App Marketing Statistics for 2026 20 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules. ](https://www.strataigize.com/insights/20-mobile-app-marketing-statistics-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-best-aso-tools-800.webp) 12 min read · Mobile App Marketing ### The Best ASO Tools to Grow Your App The right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork. ](https://www.strataigize.com/insights/best-aso-tools/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-the-best-mobile-app-marketing-agencies-in-north-america-for-2026-800.webp) 6 min read · Agency & Local ### App Marketing Agencies in North America: Scope and Fees Compare five app marketing options for Canada and the US, including paid acquisition, ASO, advisory support and the costs to clarify before hiring. ](https://www.strataigize.com/insights/the-best-mobile-app-marketing-agencies-in-north-america-for-2026/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-understanding-the-costs-of-mobile-app-install-and-event-based-campaigns-800.webp) 7 min read · Mobile App Marketing ### The Costs of Mobile App Install and Event-Based Campaigns What mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips. ](https://www.strataigize.com/insights/understanding-the-costs-of-mobile-app-install-and-event-based-campaigns/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-integrating-appsflyer-for-campaign-optimization-a-complete-guide-800.webp) 7 min read · Mobile App Marketing ### Integrating AppsFlyer for Campaign Optimization: The Guide Step-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips. ](https://www.strataigize.com/insights/integrating-appsflyer-for-campaign-optimization-a-complete-guide/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-integrating-adjust-for-campaign-optimization-800.webp) 8 min read · Mobile App Marketing ### Integrating Adjust for Campaign Optimization Step-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026. ](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-singular-comprehensive-review-of-features-pricing-and-use-cases-800.webp) 5 min read · Mobile App Marketing ### Singular: Features, Pricing, and Use Cases Our 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best. ](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-review-sensor-tower-features-pricing-use-cases-800.webp) 8 min read · Mobile App Marketing ### How Much Does Sensor Tower Cost, and Is It Accurate? Sensor Tower publishes no list price. What a 2026 quote covers, where its panel estimates hold, and which modules to cut before you renew. ](https://www.strataigize.com/insights/review-sensor-tower-features-pricing-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-comprehensive-guide-to-app-radar-features-pricing-and-use-cases-800.webp) 4 min read · Mobile App Marketing ### App Radar by SplitMetrics: Features, Pricing, Use Cases App Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases. ](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-apptweak-overview-features-pricing-and-plans-800.webp) 9 min read · Mobile App Marketing ### AppTweak Pricing and Plans in 2026: What Each Tier Costs Verified 2026 AppTweak pricing, plan limits, and API access, compared against Sensor Tower and App Radar with primary-source links. ](https://www.strataigize.com/insights/apptweak-overview-features-pricing-and-plans/)[ ![](https://www.strataigize.com/blog/covers/blog-real-cover-what-is-an-mmp-understanding-mobile-measurement-partners-800.webp) 8 min read · Mobile App Marketing ### What is an MMP? Understanding Mobile Measurement Partners Learn what a Mobile Measurement Partner (MMP) does, how attribution works after ATT and AdAttributionKit, and how to pick between the leading MMPs. ](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/) ## Reading about growth is not the same as _measuring it._ Book a free 30-minute growth consultation. We review your funnel live and name the three levers worth pulling first. No pitch until you see the value. [Book your growth consult →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize)