Canonical: https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/ Description: Our 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best. Published: 2024-04-15T00:00:00.000Z Modified: 2026-08-30T00:00:00.000Z [← Blog](https://www.strataigize.com/insights/) ![](https://www.strataigize.com/blog/real/cover-singular-comprehensive-review-of-features-pricing-and-use-cases.webp) # Singular: Features, Pricing, and Use Cases By [**Ian McGavin**](https://www.strataigize.com/about/team/ian/), Co-Founder & CMO · Published April 15, 2024 · Updated August 30, 2026 · 5 min read Singular is a mobile measurement partner (MMP) that combines attribution, cost aggregation, and marketing analytics in one platform. As of 2026 it offers a free plan covering up to 15,000 paid conversions, a Growth plan priced per conversion, and quote-based enterprise plans, which makes it a strong fit for teams that want unified ROI reporting without stitching data together themselves. In this article 1. [What Is Singular?](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#what-is-singular) 2. [Key Features of Singular](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#key-features-of-singular) 3. [Pricing](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#pricing) 4. [Use Cases](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#use-cases) 5. [FAQ](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#faq) 6. [Start on the Free Plan, Then Decide](https://www.strataigize.com/insights/singular-comprehensive-review-of-features-pricing-and-use-cases/#start-on-the-free-plan-then-decide) [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) One click. Google then shows more of our work in your Top Stories and AI Overviews. ## What Is Singular? Singular came at attribution from the analytics side, and it shows in what the product is good at. A mobile measurement partner (MMP) is the tool that tells you which ad drove which install, and Singular is one of the established ones, alongside AppsFlyer and Adjust. Where competitors started with attribution and added reporting later, Singular built around [cost aggregation and unified ROI analytics](https://www.singular.net/marketing-analytics/) from day one. As of 2026 the product lineup spans mobile, web, desktop and console, and connected TV (CTV) attribution, plus fraud prevention, marketing data pipelines (ETL), audience management, and a growing AI layer ([Singular AI](https://www.singular.net/ai-marketing-platform/)). If you are new to the category, start with our explainer on [what an MMP is](https://www.strataigize.com/insights/what-is-an-mmp-understanding-mobile-measurement-partners/). ## Key Features of Singular ### Mobile Attribution Key features include: - **Last-Touch and Assist Attribution:** Tracks touchpoints across the customer journey, with assist reporting that shows which channels contribute beyond the last click. - **SKAdNetwork and AdAttributionKit Support:** SKAdNetwork is Apple’s privacy-preserving ad measurement system, and AdAttributionKit is the framework replacing it. Singular runs [both in parallel](https://www.singular.net/blog/adattributionkit-the-new-skadnetwork/), which matters while Apple moves iOS attribution from one to the other. - **Cross-Device Attribution:** Connects user actions across devices and platforms for a unified customer journey view (available on the Enterprise plan). Together they show you which channel earned the install, and how much the channels before it contributed to the decision. ### Marketing Analytics Singular’s analytics suite pulls data from every marketing channel into one platform, so performance is compared in one place instead of five exports. Highlights include: - **Customizable Dashboards:** Track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC) in a format tailored to your needs. - **Data Connectors:** Pull spend and performance data from multiple ad networks and platforms into one reporting layer, without manual exports. - **Deep Analysis:** Gain actionable insights into campaign performance with granular, real-time analytics. With everything in one place, the argument in the weekly meeting moves from whose numbers are right to what to do about them. ### Fraud Prevention To safeguard marketing budgets, Singular offers a fraud prevention suite that: - **Detects and Blocks Fraud:** Applies layered detection methods to identify and eliminate fraudulent activity before it impacts reports. Notably, fraud prevention is included in every plan, even the free tier. - **Protects Data Integrity:** Ensures all metrics and reports are accurate by filtering out invalid interactions. By minimizing fraudulent activity, marketers can maximize their budgets and focus on genuine, high-performing campaigns. See how we scaled [Kleo app to 127% increase in download rate](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/). ### Creative Analytics Singular’s creative analytics, productized as [Creative IQ](https://www.singular.net/creative-iq/), provide detailed insights into the performance of ad creatives across campaigns. Benefits include: - **Performance Insights:** Identify which creatives drive the most engagement, installs, and conversions. - **Optimization Opportunities:** Refine ad content based on data-driven insights to improve results. This feature is particularly valuable for marketers aiming to optimize their ad content and improve overall campaign performance. ### Cost Aggregation and ROI Reporting One of Singular’s standout features is its ability to combine attribution data with cost aggregation. Key capabilities include: - **Granular Insights:** Analyze ROI at the source, campaign, creative, and keyword levels. - **Holistic Performance View:** Gain a complete picture of marketing performance by unifying cost data with attribution metrics. - **Incremental Improvements:** Make informed decisions to continuously improve marketing performance. This integration empowers marketers to make smarter investments and drive incremental growth. ## Pricing Singular publishes its pricing model openly, which is still rare among MMPs. As of August 2026, the [official pricing page](https://www.singular.net/pricing/) lists three tiers: - **Free Plan:** $0 for up to 15,000 paid conversions, no credit card required. It includes mobile attribution, SKAdNetwork attribution, cost aggregation, fraud prevention, deep linking, creative reporting, and reporting APIs, which is unusually generous for this category. - **Growth Plan:** Starts at $0.05 per tracked conversion (as of 2026) and adds technical support and one-on-one solutions-engineer onboarding. Automated ETL data exports are available as an add-on. - **Enterprise Plan:** Quote-based. Adds cross-device attribution, 365-day cohorts, audience management, single sign-on (SSO), an enterprise service level agreement (SLA), and a dedicated customer success manager. You can pay by ad spend or by conversions, whichever fits your app’s economics. Exact enterprise numbers are quote-based, so confirm current terms on the vendor pricing page before budgeting. ![Singular's pricing page](https://www.strataigize.com/blog/real/singular-pricing.webp) ## Use Cases ### Enterprise Marketing Teams Use Singular’s cross-channel attribution and analytics to run large-scale campaigns against one ROI number that every team agrees on. ### App Developers Track user acquisition and engagement across platforms, ensuring accurate attribution and effective budget allocation for growth. ### Performance Marketers Use the fraud prevention tools and the granular cost reporting to find wasted spend early and cut it before the month closes. ### Cross-Platform Game Studios Measure desktop, console, and CTV campaigns alongside mobile user acquisition (UA) in one report, using the attribution products Singular added beyond its core mobile and web solutions. ## FAQ ### Does Singular have a free plan? Yes. As of August 2026, the free tier covers up to 15,000 paid conversions and includes attribution, cost aggregation, fraud prevention, and SKAdNetwork support, with no credit card required. See [Singular’s pricing page](https://www.singular.net/pricing/) for current terms. ### How much does Singular cost after the free tier? The Growth plan starts at $0.05 per tracked conversion as of 2026, and Enterprise pricing is quote-based. Singular lets you pay by conversions or by ad spend, and it does not gate fraud prevention or reporting APIs behind add-ons. ### Does Singular support Apple’s AdAttributionKit? Yes. Singular supports AdAttributionKit alongside SKAdNetwork, so iOS campaigns keep reporting cleanly while Apple transitions between the two frameworks. ### How does Singular compare to Adjust and AppsFlyer? All three are established MMPs. Singular differentiates on cost aggregation and unified ROI analytics, while Adjust (owned by AppLovin) leans on automation and its Datascape analytics suite. For the other side of the comparison, see our guide to [integrating Adjust for campaign optimization](https://www.strataigize.com/insights/integrating-adjust-for-campaign-optimization/). ## Start on the Free Plan, Then Decide The cheapest way to judge Singular is to run it. The free tier carries 15,000 paid conversions with attribution, cost aggregation, fraud prevention, and reporting APIs included, which is enough volume to see whether the numbers it returns line up with what your ad accounts already tell you. If they do not reconcile, you have learned something worth knowing before you sign anything. What you are buying at the paid tiers is the cost side: spend, attribution, and ROI in one report instead of three. That is worth real money to a team stitching those together by hand every Monday morning. It is worth less if you already have a warehouse and an analyst who enjoys the work. If you want a team that works in MMP data every day, our [paid advertising services](https://www.strataigize.com/services/paid-advertising/) cover attribution setup, audits, and ongoing optimization. Reach out for a quote. Author **Ian McGavin**, Co-founded Strataigize in 2022. Mobile app growth, paywall/ASO optimization, and AI-search visibility. Next step How healthy is your store listing? Run the ASO audit and get graded in minutes. [Run the ASO audit →](https://www.strataigize.com/tools/aso-audit/) Talk to us ### Talk to the team that would run it Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. [Add us as a preferred source on Google](https://www.google.com/preferences/source?q=strataigize.com) One click. Google then shows more of our work in your AI Overviews and AI Mode. ## Related reading [All Mobile App Marketing articles →](https://www.strataigize.com/insights/topics/mobile/) [SplitMetrics vs Storemaven: What Buyers Can Verify in 2026Compare SplitMetrics Optimize, Storemaven's acquisition history and native store-testing alternatives, with current availability and pricing checks.](https://www.strataigize.com/insights/splitmetrics-vs-storemaven/)[Best iOS Games in 2026: The Guide to Top Mobile GamingDiscover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.](https://www.strataigize.com/insights/best-ios-games/)[App Radar by SplitMetrics: Features, Pricing, Use CasesApp Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases.](https://www.strataigize.com/insights/comprehensive-guide-to-app-radar-features-pricing-and-use-cases/) ## Growing an app? We do this all day. One client added 242,279 installs in 16 weeks. Another's ASO overhaul lifted downloads +900%. Store listing, paid UA, and retention, run as one loop. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing) [See mobile app marketing →](https://www.strataigize.com/services/mobile-app-marketing/)