Canonical: https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/ Description: Paid campaigns, creative and CRM feedback for B2B SaaS. Monthly management has an agreed fee. Media spend is separate. For B2B SaaS teams building a sales pipeline # Reach buyers with a reason to book a demo. We plan and produce ads, manage campaigns and track sales progress. Monthly management has an agreed fee; media spend is separate. **Teegan Johnson**, Founder & Chief Growth Officer.30-minute call. No charge. [Book a 30-minute call](https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/#book) [ Fictional team software · Buyer question**Who owns this after my team finishes?** Ad: show the next ownerDemo: follow one taskSales: record fit and next step**Inspect the example ↓** ](https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/#saas-campaign-example) [What is included](https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/#scope)[Ask a question first](https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/#ask) Working with teams in Canada and the US Work through a buyer decision ## Give the demo a question worth answering. Choose a problem, then inspect the message, product evidence and sales context it needs. Fictional team software. Changes stay in this example. Set the sample buyer contextThe buyer's problemWhat is recorded so far? > Who owns this after my team finishes? Sample campaign message ### Show the next owner before work changes hands. What the product demo must show 1. Follow one sample task between two teams. 2. Inspect its owner, required context and next action. 3. Show what happens when the next owner is missing. **First question:** Which handoff leaves your team chasing an update? ### Keep the stages separate 1. Demo request 2. Held demo 3. Qualified opportunity This sample record supports Demo request Attendance, fit and a sales opportunity are still unverified. Record whether the conversation takes place. **Evidence to prepare:** A walkthrough of the actual ownership and handoff behavior. The product team confirms what the software can demonstrate. Sales records qualification; an ad click cannot establish it. Relevant work ## Appomate: a published B2B lead-quality case The Appomate case shows changes to ad messages, form questions and CRM feedback. These helped the team use lead quality to guide campaign decisions. [Read the Appomate case](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) Appomate sells app-development services. This past work was for a service business. It is not a SaaS benchmark or a pipeline forecast. ## B2B SaaS paid acquisition - Campaign structure and audience or query research around an agreed buyer use case. - Creative production and tests within an agreed asset plan. - Track leads and sales in your CRM where your systems support it. - Weekly campaign review and a written record of changes and next tests. Pricing ## Paid campaign management, with a monthly fee Your fee depends on the campaigns, ads and tracking we agree to include. The initial term is three months, then month to month. Media has its own agreed budget and is billed by the ad platforms directly. You keep your ad accounts. We quote extra development or automation work on its own. ### A product ready to market - You have a defined service or product and markets you want to grow. - Your team can check ad claims and record what happens after a lead or sale. - The paid-management program has an agreed media budget, billed separately by the ad platforms. ### Not included - Product development, sales execution and lifecycle rebuilds are separately scoped. - Media spend and work outside the written management scope are separate. - Demo volume and pipeline depend on buyer demand, the offer and your sales process. See the SaaS campaign outline Illustrative campaign brief ## A campaign brief built around the buyer problem Work Paid campaigns, creative and measurement Management Monthly management fee, confirmed before you commit Media Agreed media budget, billed separately ### The buyer Agree the buyer problem, offer and qualified opportunity definition. ### The message Test problem-led messages and useful product evidence. ### The outcome Read demo requests, held calls and qualified pipeline separately. Sample plan, not a client result. Scope and fee are agreed before work starts. ## Preparing your SaaS campaigns 1. ### Set the campaign brief Agree the buyer problem, offer and qualified opportunity definition. 2. ### Build and test the message Test problem-led messages and useful product evidence. 3. ### Learn from the business outcome Read demo requests, held calls and qualified pipeline separately. ## Discuss your acquisition plan Use a 30-minute conversation to review the buyer, the offer and where campaign work could help. We can discuss fit before requesting account access. ![Teegan Johnson](https://www.strataigize.com/team/opt/team-teegan-head-384.webp) **Teegan Johnson**Founder & Chief Growth Officer Call agenda and calendar details - Agree the buyer problem, offer and qualified opportunity definition. - Current acquisition, media range and what happens after the response. - The campaign, creative and measurement work to include in a written scope. 30 minutes with the Strataigize team, online. Times show in your timezone. Your calendar invitation confirms the organizer and time, and includes the meeting link. [Ask a question first](https://www.strataigize.com/lp/opportunities/b2b-saas-pipeline/a/#ask) Prefer email? [teegan@strataigize.com](mailto:teegan@strataigize.com) ### Book a 30-minute call Choose a time on our booking page. It opens in a new tab and shows the times in your timezone. [See available times](https://meetings.hubspot.com/strataigize/consultation?utm_source=chatgpt&utm_medium=paid&utm_campaign=chatgpt_opportunity_b2b_saas_pipeline&utm_content=mk03-a-v1) Ask about your SaaS ads Teegan Johnson, Founder & Chief Growth Officer, will follow up by email. Fields marked optional can be left blank. ## SaaS marketing questions Is media spend included in the monthly fee? No. Management has an agreed monthly fee. Media has its own agreed budget, billed separately by the platforms. Does this include creative and tracking? Yes, we plan the campaigns, creative and tracking together. We agree in writing on channels, how many assets to make, and which systems to connect. How soon will this bring business? Timing depends on demand, the offer, traffic and your buying cycle. We review delivery and inquiries early, then qualified outcomes as they mature. We do not promise a lead count or sales result. Does this include a new website or automated sales system? No. We quote extra development, conversion or automation work on its own. The first call helps show what else is needed.