Canonical: https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/ Description: For technical outdoor catalogs where products look similar but fit different needs. Scope one category around the decisions your customers need to make. For technical outdoor Shopify catalogs # Help shoppers choose the right gear. We improve one Shopify category using product facts your merchandiser can verify. **Teegan Johnson**, Founder & Chief Growth Officer.30-minute call. No charge. [Book a 30-minute call](https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/#book) [ Fictional coast district **Pocket guide**180 g · Walking**Field atlas**420 g · Walking and cycling Same region. Different decisions. Try the filters ↓](https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/#product-choice-example) Outdoor ecommerce work we have published. 364% ROAS [What is included](https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/#scope)[Ask a question first](https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/#ask) Working with teams in Canada and the US Try a useful category filter ## The difference should be easy to find. Compare the same attributes in the same place. Show why a product fits the selection. Fictional outdoor catalog and sample product facts. These are not real products or compatibility recommendations. Narrow the sample categoryActivityCarried weight Coverage stays the same across this sample: the fictional coast district. ### Pocket walking guide Activity walking Weight 180 g Format Folded pocket guide Matches the selected attributes ### Cycle route book Activity cycling Weight 260 g Format Bound route book Matches the selected attributes ### District field atlas Activity walking and cycling Weight 420 g Format Large bound atlas Matches the selected attributes 3 of 3 sample products match. Compare the format and weight before choosing. On a real store, only merchant-verified facts become filter values. Missing data stays a merchandising question. ## Technical product-finding project - A decision map for one commercially important product category. - Useful attributes and filters based on merchant-verified product facts. - A buying guide and agreed product-page changes in your current theme. - Mobile and keyboard checks, measurement definitions and a merchandising handover. Pricing ## Website optimization from US$4,000 per month Our published website optimization work (search, conversion and speed) starts at US$4,000 per month, typically US$4,000 to US$10,000. A single-category product-finding project is quoted after we review the category, theme and product data. Catalog cleanup, custom functionality and additional categories are priced separately before work begins. ### One category your merchandiser knows - Your store has an existing category with meaningful visits and orders. - A merchandiser can confirm the product specifications and buying criteria. - Theme permissions and the cost of any catalog cleanup can be established. ### Extra categories and catalog cleanup - A whole-store rebuild or an unbounded catalog cleanup. - Unverified compatibility, safety or product claims. Product choice checklist Illustrative walkthrough ## One shopper, one technical category Open each step to see what the shopper needs and where the category helps or stalls. 1. Picks a regionFilter exists Region is a verified product attribute, so the category narrows to the products that cover it. 2. Picks an activityNo filter Activity is written into descriptions but never stored as an attribute, so the shopper opens products one by one. This is usually the first gap we close. 3. Checks format and fitMerchant check Only facts your merchandiser confirms become filter values. Unverified compatibility stays off the page. 4. Compares two productsClear Both product pages state the difference in plain words, in the same place. 5. Adds to cartDone A few clear choices replace a scroll through every listing. Illustrative example for a fictional outdoor catalog. Native Shopify filters come first; custom work only where they fall short. ## Making product facts useful 1. ### Understand the choice Identify the questions shoppers need answered before they can choose. 2. ### Use the data well Map verified attributes to useful filters and clear product comparisons. 3. ### Check the buying path Test the implementation, document limits and agree how its effect will be observed. Relevant work ## Outdoor ecommerce work we have published 364% ROAS For Backroad Mapbooks, an outdoor map and guide publisher, our Google Ads work returned a published 364% return on ad spend. [Read the Backroad Mapbooks case](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) A paid-acquisition result for an outdoor ecommerce business. It is not a result from the product-finding project described here. ## Discuss your category Use a 30-minute consultation to look at the category that loses shoppers, what they need to know to choose and whether a bounded project is worth doing. No store access is needed to book. ![Teegan Johnson](https://www.strataigize.com/team/opt/team-teegan-head-384.webp) **Teegan Johnson**Founder & Chief Growth Officer Call agenda and calendar details - Which category loses shoppers and what they need to know before choosing. - What product data your merchandiser can verify. - Whether a bounded category project is worth doing before buying more traffic. 30 minutes with the Strataigize team, online. Times show in your timezone. Your calendar invitation confirms the organizer and time, and includes the meeting link. [Ask a question first](https://www.strataigize.com/lp/opportunities/shopify-product-finding/a/#ask) Prefer email? [teegan@strataigize.com](mailto:teegan@strataigize.com) ### Book a 30-minute call Choose a time on our booking page. It opens in a new tab and shows the times in your timezone. [See available times](https://meetings.hubspot.com/strataigize/consultation?utm_source=chatgpt&utm_medium=paid&utm_campaign=chatgpt_opportunity_shopify_product_finding&utm_content=gr02-a-v1) Ask about your product category Teegan Johnson, Founder & Chief Growth Officer, will follow up by email. Fields marked optional can be left blank. ## Category questions Do we need a new theme? Usually the first step is to assess the current theme and native Shopify features. A rebuild is a separate decision. Can you guarantee more sales? No. We can define and test a better buying path, then observe results with traffic, seasonality and other changes made clear.