Canonical: https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/
Description: Scalable user acquisition across Apple Search Ads, Google, and Meta, engineered around predicted lifetime value so spend scales only where the economics hold.

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User Acquisition

# The right users, at the right cost.

Scalable acquisition across Apple Search Ads, Google, and Meta, engineered for lifetime value, not installs.

[Book a growth consult →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/mobile-app-marketing/user-acquisition/#included)

$0.70

Cost per install, Podz best month

50,000+

Installs in a single month, Podz

8.54×

ROAS, AI fitness app

What it is

## The short version.

User acquisition is the science of bringing in users who pay and stay. We build campaigns around predicted LTV rather than cost-per-install, so spend scales only when the downstream economics hold, and creative is tested as fast as the algorithms reward.

What's included

## Done for you.

### Apple Search Ads

LTV-based bidding on the highest-intent surface in the App Store, tuned with first-party signals.

### Paid Social

Meta and TikTok acquisition with creative produced and tested in the same loop as the media buy.

### Creative Testing

A structured testing engine that finds winning hooks fast and kills fatigue before it bleeds budget.

Case studies

## User Acquisition, _proven._

[

![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp)

Podz: Family Organizer

### Podz: 52,873 App Installs in a Month at $0.70 Each

**$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month

Read the case study →

](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[

![](https://www.strataigize.com/blog/covers/case-studies-covers-4000-app-installs-pet-app-800.webp)

Pet Health App

### How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days

**4000+** Installs in one month**$1.10** Cost per install

Read the case study →

](https://www.strataigize.com/case-studies/4000-app-installs-pet-app/)

> “Better users at lower cost, higher LTV. Revenue felt it fast.”

Hugh Roberts, CRO · Locker: Live Fantasy Games

[Browse every case study →](https://www.strataigize.com/case-studies/)

FAQ

## User Acquisition, answered.

Do you bid on installs or revenue?

Revenue. We move campaigns to predicted-LTV bidding using first-party signals wherever the platform allows, because cost-per-install optimizes for the wrong outcome.

Which channels do you run UA on?

Apple Search Ads, Meta, Google, and TikTok where it fits, chosen by where your valuable users are, not by what is trendy.

How do you keep CAC down as we scale?

By bidding to predicted lifetime value and testing creative continuously, so spend scales only where the downstream economics hold instead of chasing the cheapest install.

How fast can you launch?

Usually within a couple of weeks, once measurement is in place. We do the tracking groundwork first so the platforms have real value signals to optimize toward.

How much does user acquisition cost?

Ongoing UA runs inside the mobile growth retainer: $10,000 to $18,000 per month, month to month after the first 3 months, covering user acquisition, ASO, and the creative loop as one program. A bounded 30-day sprint, an ASO overhaul or creative-testing rebuild, is $9,000 fixed. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media.

More in Mobile App Marketing

## Related _services._

[

### App Store Optimization

Most apps leave their biggest growth channel on the table. We tune your keywords, creative, and store conversion into one compounding organic engine.

Learn more →](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/)[

### User Retention

Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers.

Learn more →](https://www.strataigize.com/services/mobile-app-marketing/user-retention/)[

### Data Analysis

Clean attribution and clear dashboards that turn raw signals into next-step decisions.

Learn more →](https://www.strataigize.com/services/mobile-app-marketing/data-analysis/)

## Ready to grow?

Thirty minutes with a founder, and you leave knowing which lever to pull first.

[Book a growth consult →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize)