Canonical: https://www.strataigize.com/services/paid-advertising/ Description: High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta, creative and measurement as one loop. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Paid advertising # Ad spend that compounds. High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta with creative and measurement running as one loop. [Book a growth audit →](https://www.strataigize.com/audit/)[Explore paid advertising](https://www.strataigize.com/services/paid-advertising/#explore) 8.54× ROAS, AI fitness app, 6 months 71% CPI reduction, Podz $0.70 Cost per install, Podz best month Overview ## Paid Advertising, _done as one system._ Paid advertising done right is a profit engine, not a cost center. We treat creative, targeting, and measurement as a single system, testing into the winners and cutting the waste, so every dollar is traced to the revenue it produced and scaled only when the unit economics hold. The reason most ad accounts underperform is not the platform, it is the disconnect between the people making creative, the people buying media, and the people reading the numbers. We run all three as one loop: creative produced and tested at the pace the algorithms reward, bidding that moves toward lifetime value, and measurement clean enough to scale on with confidence, including reporting we pull through the [Google Ads API](https://www.strataigize.com/google-ads-api/). Before you scale spend, the [ad-spend waste calculator](https://www.strataigize.com/tools/ad-spend-calculator/) and [creative velocity audit](https://www.strataigize.com/tools/creative-velocity/) show where the leaks are. When the query lives inside ChatGPT instead of Google, that is [ChatGPT Ads](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/), a separate surface with its own audience rules and its own pixel and crawler checks. What's inside ## Explore the service. [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Google Ads - Account restructure Artifact Rebuilt campaign architecture with a migration plan that protects learning Typical duration 2 to 3 weeks Delivered by Paid media lead - Search query mining Artifact Weekly negative and expansion lists with the spend each decision moved Typical duration Ongoing, weekly Delivered by Paid media lead - Performance Max hygiene Artifact Asset group audit, brand exclusions, and placement reporting setup Typical duration 1 to 2 weeks Delivered by Paid media lead - Demand Gen campaigns Artifact Creative set and audience plan with per-format results Typical duration 2 weeks to launch Delivered by Paid media lead - Offline conversion import Artifact CRM-to-Google conversion pipeline so bids optimize to revenue, not forms Typical duration 1 to 2 weeks Delivered by Analytics lead ### Meta Ads - Account structure and CAPI Artifact Consolidated structure plus server-side events with match quality report Typical duration 1 to 2 weeks Delivered by Paid media lead - Creative testing framework Artifact Structured test queue with a written kill/scale rule set Typical duration Ongoing, new tests weekly Delivered by Creative director - Audience and exclusion hygiene Artifact Audience map with exclusions that stop paying for existing customers Typical duration 1 week, reviewed monthly Delivered by Paid media lead - Budget scaling rules Artifact Written step-size and dampening rules applied on matured data only Typical duration Ongoing Delivered by Paid media lead - Promotion and launch bursts Artifact Time-boxed campaign plan with daily pacing and a post-mortem Typical duration Per burst, 1 to 4 weeks Delivered by Paid media lead ### ChatGPT Ads - Offer and audience fit Artifact Written call on whether Free and Go can see the offer, before spend starts Typical duration 3 days Delivered by Paid media lead - Pixel and OAI-AdsBot floor Artifact Verified OpenAI pixel events plus a robots group that Allows OAI-AdsBot on its own Typical duration 3 to 5 days Delivered by Analytics lead - Ad-group test structure Artifact One creative per ad group for any test that has to be a real comparison Typical duration 1 week to first live set Delivered by Paid media lead - Landing and UTM wiring Artifact Dedicated lander with UTMs and the OpenAI click reference captured into the CRM Typical duration 1 week Delivered by Analytics lead - Weekly delivery read Artifact Decision log that waits for the 7-hour report lag and 24 to 48 hour conversion window Typical duration Ongoing, weekly Delivered by Paid media lead ### Performance Creative - Hook matrix Artifact Angle-by-format test grid seeded from customer language research Typical duration 1 week, refreshed monthly Delivered by Creative director - Static iteration sets Artifact Batches of statics iterating on proven winners Typical duration Weekly batches Delivered by Design lead - UGC and video production Artifact Briefs, sourced creators, and edited performance cuts Typical duration 2 to 4 weeks per batch Delivered by Creative director - Format tests Artifact One-lever format experiments with a per-lever verdict Typical duration Per test, 1 to 2 weeks Delivered by Creative director - Fatigue watch Artifact Frequency and first-time-impression monitoring with refresh triggers Typical duration Ongoing Delivered by Paid media lead ### Measurement - Pixel and server events Artifact Verified browser plus server event coverage across every conversion point Typical duration 1 to 2 weeks Delivered by Analytics lead - Attribution windows doctrine Artifact Written window and maturity policy applied to every report and decision Typical duration 1 week, then enforced ongoing Delivered by Analytics lead - Blended performance view Artifact Dashboard joining platform-reported and blended MER views Typical duration 2 weeks Delivered by Analytics lead - Incrementality checks Artifact Holdout or geo test design with a measured lift verdict Typical duration 4 to 6 weeks per test Delivered by Analytics lead - Weekly decision log Artifact Written record of every account change and what it did Typical duration Ongoing Delivered by Paid media lead Case studies ## Paid Advertising, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-podz-52873-installs-in-a-month-at-70-cents-800.webp) Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp) Backroad Mapbooks ### A High-Intent Google Ads Engine for Backroad Mapbooks **364%** Return on ad spend**+209.7%** Purchases vs previous period Read the case study → ](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/) > “They took over Meta ads and made it our strongest growth channel.” MJB Studios, Executive · Verified Clutch review [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Paid Advertising, answered. What's the minimum ad budget you work with? We manage from $25,000 per month in media, the same floor our pricing page publishes. Ad spend is billed by the platforms directly, so you keep your own ad accounts, and that level is what it takes to test creative and audiences to a real read on more than one channel. Below it, we'll usually recommend starting with ASO or CRO so the traffic you already have converts harder, then scaling paid once the unit economics are proven. Do you make the creative too? Yes. Creative is the biggest lever in modern paid media, so we produce and test it in the same loop as the media buying (UGC, static, video) rather than handing you a list of recommendations. Which platforms do you run? Google, Meta, TikTok, LinkedIn, Apple Search Ads, and ChatGPT Ads, where they fit your audience. We pick channels by where your buyers convert, and run creative and measurement as one loop across all of them. How do you measure success? On revenue and ROAS. We trace every dollar to the outcome it produced and scale a channel only when the unit economics hold, so spend follows profit. Teams we've helped grow - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo** - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/opt/backroad-wall.webp) - ![](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo** - ![ZivTrack logo](https://www.strataigize.com/logos/clients/opt/zivtrack-wall.webp) - ![](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios** - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest** - ![](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush** - ![](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge** - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score** - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth** - ![](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive** - ![](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes** - ![](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head** - ![](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs** - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![](https://www.strataigize.com/logos/clients/opt/that-pet-app.webp)**That Pet App** - ![T2U logo](https://www.strataigize.com/logos/clients/opt/t2u.webp) - ![Luxe Touch logo](https://www.strataigize.com/logos/clients/opt/luxe-touch.webp) - ![](https://www.strataigize.com/logos/clients/opt/benow-trader.webp)**BeNow Trader** - ![](https://www.strataigize.com/logos/clients/opt/crystalyze.webp)**Crystalyze** - ![](https://www.strataigize.com/logos/clients/opt/247-ai-health.webp)**24/7 AI Health** - ![JobsPit logo](https://www.strataigize.com/logos/clients/opt/jobspit.webp) - ![](https://www.strataigize.com/logos/clients/opt/aero-imagery.webp)**Aero Imagery** - ![Echoes logo](https://www.strataigize.com/logos/clients/echoes.svg) - ![](https://www.strataigize.com/logos/clients/opt/repairfind.webp)**RepairFind** - ![](https://www.strataigize.com/logos/clients/opt/prepr.webp)**Prepr** - ![Unveil Coffee Roasters logo](https://www.strataigize.com/logos/clients/opt/unveil.webp) - ![R3Bilt logo](https://www.strataigize.com/logos/clients/opt/r3bilt.webp) From $5K per month, typical range $5K to $12K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the paid advertising team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing)