Canonical: https://www.strataigize.com/services/paid-advertising/apple-search-ads/ Description: Apple Search Ads agency for iOS apps. Brand defence, discovery and competitor campaigns run separately and judged on payback, not on install volume. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) Apple Search Ads # Own the search on the App Store. Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/apple-search-ads/#included) 52,873 Installs in a month, Podz $0.70 Cost per install on that month 3 Months to category leadership, Podz What it is ## The short version. Apple Search Ads is the highest-intent surface an iOS app can buy. Someone typing your category into the App Store is one tap from installing, which is why the channel converts so well and why it is so easy to overpay for installs you would have won anyway. We split the account so that question can actually be answered: brand defence, category discovery and competitor conquesting run as separate campaigns with separate budgets and separate reads. Brand terms are cheap and defensive, discovery is where growth comes from, and competitor terms are the ones that need the hardest payback test. Apple Search Ads is one input to a store listing, not a substitute for one. Paid traffic converts against the same screenshots and metadata as organic, so we run it alongside [app store optimization](https://www.strataigize.com/services/mobile-app-marketing/app-store-optimization/) rather than in isolation. Podz reached [52,873 installs in a month at $0.70 each](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/), and [category leadership inside three months](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/). The channel sits inside our [paid advertising](https://www.strataigize.com/services/paid-advertising/) line and reports into the same cohort model as every other install source, so a cheap install that never pays back does not get to look like a win. How we run it ## The loop, _start to finish._ The channel converts well and overpays easily. The loop exists to separate installs you bought from installs you already had. STEP 01 ### Campaign split Brand defence, category discovery and competitor terms set up as separate campaigns with their own budgets, so each answers its own payback question. STEP 02 ### Search-term mining Broad discovery surfaces the real queries. Winners move to exact match, and negatives keep the discovery campaign hunting for new demand. STEP 03 ### Listing alignment Screenshots and metadata reviewed against the keywords you are paying for, because paid traffic converts on the same store page as organic. STEP 04 ### Cohort payback Every campaign is read on what its installs did afterwards, next to your other sources, not on cost per install alone. Why it compounds ## Intent you can _afford to own._ Intent ### One tap from install A category search in the App Store is the highest-intent moment an app can buy. Nothing on social comes close. Clarity ### Brand stops flattering the average With brand terms in their own campaign, you see what growth actually costs and stop paying for users you already had. Leverage ### ASO makes every keyword cheaper A listing that converts better lowers cost per install on every term you buy, paid and organic together. What's included ## Done for you. ### Campaign separation Brand, discovery and competitor terms run as separate campaigns so each can be judged and funded on its own payback. ### Keyword and match discipline Search-term mining into exact-match structures, with negatives maintained so discovery keeps finding new demand. ### Listing alignment Paid traffic lands on screenshots and metadata built to convert it, coordinated with the ASO work rather than separate from it. Case studies ## Apple Search Ads, _proven._ [ Podz: Family Organizer ### Podz: 52,873 App Installs in a Month at $0.70 Each **$0.70** Cost per install, best month (from $2.38)**52,873** Installs in a single month Read the case study → ](https://www.strataigize.com/case-studies/podz-52873-installs-in-a-month-at-70-cents/)[ Podz: Family Organizer ### Launching Podz to Market Leadership in Just 3 Months **2 to 82** Daily downloads, trough to peak, in 90 days**5 to 150+** Daily active users Read the case study → ](https://www.strataigize.com/case-studies/launching-podz-to-market-leadership-in-just-3-months/)[ Mobile Security App ### How We Increased App Downloads with ASO and ASA by 387% **+387.5%** iOS downloads**+75.8%** Google installs (30 days) Read the case study → ](https://www.strataigize.com/case-studies/mobile-security-app-downloads-aso-asa/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Apple Search Ads, answered. Should we bid on our own brand name? Usually yes, and it should be its own campaign so you can see exactly what it costs. Competitors can bid on your name, and a defended brand term is cheap. What you must not do is let brand installs sit in the same campaign as discovery, because they will flatter the average and hide what growth actually costs. How do you know a paid install was incremental? You cannot know it from Apple Search Ads reporting alone. We judge the channel on cohort payback next to your other install sources, and treat brand terms with more suspicion than discovery terms because they carry the highest chance of buying a user you already had. Does Apple Search Ads work without good ASO? It works, and it costs more than it should. Paid traffic converts against the same store listing as organic, so a weak listing raises your cost per install on every keyword you buy. We run the two together for that reason. What does Apple Search Ads management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by Apple. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm optimizes on revenue instead of clicks. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### LinkedIn Ads LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend, not form fills. Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing)