Canonical: https://www.strataigize.com/services/paid-advertising/google-ads/
Description: Google Ads across Search, Performance Max, and YouTube, built around your most profitable conversions and fed clean data so spend scales where it pays back.

[Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/)

Google Ads

# Capture demand that converts.

Search, Performance Max, and YouTube campaigns built and optimized for revenue.

[Book a growth consult →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/google-ads/#included)

364%

Google Ads ROAS, Backroad Mapbooks

$0.32

Cost per install, Podz on Google Ads

200

Trial starts in 10 days, security app (from 1 to 2 a day)

What it is

## The short version.

Google Ads captures buyers at the moment of intent. We structure Search, Performance Max, and YouTube around your highest-value conversions, feed the algorithms clean first-party data, and test creative and copy continuously so spend scales only where it pays back. We connect to the accounts we manage through the [Google Ads API](https://www.strataigize.com/google-ads-api/). Offline conversions and the CRM properties that carry the click live under [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/). When the same buyer asks inside ChatGPT instead of Google, that work is [ChatGPT Ads](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/).

What's included

## Done for you.

### Search

High-intent keyword campaigns structured around your most profitable conversions.

### Performance Max

Asset and signal strategy that steers PMax toward revenue instead of cheap clicks.

### Measurement

Conversion tracking and value-based bidding so the algorithm optimizes for the right outcome.

Case studies

## Google Ads, _proven._

[

![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-canada-adventure-map-800.webp)

Backroad Mapbooks

### A High-Intent Google Ads Engine for Backroad Mapbooks

**364%** Return on ad spend**+209.7%** Purchases vs previous period

Read the case study →

](https://www.strataigize.com/case-studies/google-ads-canada-adventure-map/)[

![](https://www.strataigize.com/blog/covers/case-studies-covers-google-ads-optimization-security-app-800.webp)

Mobile Security App

### How Google Ads Optimization Revived a Stagnant Security App

**200** Trial starts in 10 days, up from 1-2 a day**0 to 13** Paid purchases after months at zero

Read the case study →

](https://www.strataigize.com/case-studies/google-ads-optimization-security-app/)

[Browse every case study →](https://www.strataigize.com/case-studies/)

FAQ

## Google Ads, answered.

Search or Performance Max?

Usually both, but in sequence, Search to capture proven demand first, then PMax to expand once the conversion data is clean enough to steer it.

What campaign types do you run?

Search, Performance Max, and YouTube, structured around your most profitable conversions and fed clean first-party data so the algorithms optimize for revenue.

How do you stop Performance Max wasting spend?

With deliberate asset and signal strategy, exclusions, and value-based bidding, so PMax is steered toward real conversions and stops behaving like a black box.

How do you measure Google Ads success?

On ROAS and revenue per conversion, with proper conversion tracking and value-based bidding.

More in Paid Advertising

## Related _services._

[

### Meta Ads

Full-funnel Meta campaigns where data-driven creative and media buying run as one loop.

Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[

### TikTok Ads

TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue.

Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[

### LinkedIn Ads

LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend.

Learn more →](https://www.strataigize.com/services/paid-advertising/linkedin-ads/)[

### Apple Search Ads

Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own.

Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[

### ChatGPT Ads

ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks.

Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/)

## Ready to grow?

Thirty minutes with a founder, and you leave knowing which lever to pull first.

[Book a growth consult →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize)