Canonical: https://www.strataigize.com/services/paid-advertising/linkedin-ads/ Description: LinkedIn ads agency for B2B. Firmographic targeting with offline conversion imports, so budget follows qualified pipeline instead of raw form fills. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) / [Paid Advertising](https://www.strataigize.com/services/paid-advertising/) LinkedIn Ads # Reach the buyer, not the list. LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend, not form fills. [Book a growth audit →](https://www.strataigize.com/audit/)[What's included](https://www.strataigize.com/services/paid-advertising/linkedin-ads/#included) 228 Qualified leads in 30 days, Appomate on Meta $39.50 Cost per lead on that campaign 4 Server-side conversion APIs we built and run, LinkedIn included What it is ## The short version. LinkedIn is the most expensive click in performance marketing and the only one where you can buy an audience by job title, company size and industry with confidence. That combination punishes anyone optimizing on form fills. A $90 lead that never becomes an opportunity is worse than no lead, because the algorithm learns to find more like it. We wire LinkedIn to the outcome instead. Conversions go back through the LinkedIn Conversions API, which we built and run in-house, and qualified stages are imported from the CRM as offline events, so the platform optimizes toward the leads your sales team actually accepted. If your CRM is not carrying that signal yet, that is the first job: see [analytics and tracking](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/). The B2B proof we publish comes from paid social. For Appomate, a 30-day campaign produced 228 qualified leads at a $39.50 cost per lead, with the qualified share moving from almost none to 80%. That work ran on Meta, and the [case study says so](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/). The method transfers; the platform does not change the discipline. LinkedIn sits inside our [paid advertising](https://www.strataigize.com/services/paid-advertising/) line, so it is judged against [Google](https://www.strataigize.com/services/paid-advertising/google-ads/) and [Meta](https://www.strataigize.com/services/paid-advertising/meta-ads/) on the same definition of a qualified lead. How we run it ## The loop, _start to finish._ LinkedIn punishes anyone optimizing on form fills. The loop makes pipeline, not lead count, the number the platform learns from. STEP 01 ### Audience build Job function, seniority, company size and industry set with your sales team, then held tight enough that the click stays affordable. STEP 02 ### CRM wiring Click identifiers stored on the contact and qualified stages ready to export, before the first dollar of spend. Without this, step four cannot happen. STEP 03 ### Offer and message tests Sponsored content and document ads run against each other on a fixed read window, judged on qualified leads rather than downloads. STEP 04 ### Offline conversions Accepted and closed stages sent back to LinkedIn as conversions, so bidding moves toward the people your sales team actually wanted. STEP 05 ### Pipeline read Spend is reviewed against opportunities created and their value, on the same definition we use for Google and Meta. Why it compounds ## Expensive clicks, _cheap opportunities._ Precision ### You buy the buyer No other channel lets you pay only for the job titles that sign. That is worth the click price when the deal size supports it. Feedback ### Bad leads stop multiplying When qualified stages feed the platform, it stops finding more of the people who filled a form and never answered a call. Proof ### Spend defended in pipeline Every dollar is reported against opportunities, so the channel earns its budget in the language your finance team already uses. What's included ## Done for you. ### Firmographic targeting Audiences built on job function, seniority, company size and industry, then held tight enough to stay affordable. ### Offline conversions CRM stages imported back to LinkedIn, so bidding optimizes on accepted leads instead of form submissions. ### Message and offer testing Sponsored content and document ads tested against one another on a fixed read window, not on gut feel. Case studies ## Lead quality on paid social, _proven._ [ Appomate ### Appomate: From 5% Qualified Leads to 80% in 30 Days **5% to 80%** Qualified share of leads, in 30 days**285** Leads at $39.50 each Read the case study → ](https://www.strataigize.com/case-studies/53k-appomate-ad-breakthrough-30-days/) [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## LinkedIn Ads, answered. Is LinkedIn too expensive for us? It is expensive per click and can still be the cheapest per opportunity, but only if your deal size supports it and your CRM feeds back which leads were real. If neither is true yet, we would rather fix the measurement first than spend into a channel that cannot be judged. What is an offline conversion import and why does it matter? It is sending your CRM's qualified or closed stages back to LinkedIn as conversion events. Without it, LinkedIn optimizes toward whoever fills in a form, which on this platform is often the wrong person at the right company. Do you need access to our CRM? Read access at minimum, and write access if you want us to maintain the properties that carry the click identifiers. We do this on HubSpot regularly and can scope it to the objects involved. What does LinkedIn management cost? Paid advertising starts at $5K per month with a typical range of $5K to $12K, published on our pricing page. Ad spend is billed separately by the platform. More in Paid Advertising ## Related _services._ [ ### Google Ads Search, Performance Max, and YouTube campaigns built and optimized for revenue. Learn more →](https://www.strataigize.com/services/paid-advertising/google-ads/)[ ### Meta Ads Full-funnel Meta campaigns where data-driven creative and media buying run as one loop. Learn more →](https://www.strataigize.com/services/paid-advertising/meta-ads/)[ ### TikTok Ads TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm optimizes on revenue instead of clicks. Learn more →](https://www.strataigize.com/services/paid-advertising/tiktok-ads/)[ ### Apple Search Ads Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own. Learn more →](https://www.strataigize.com/services/paid-advertising/apple-search-ads/)[ ### ChatGPT Ads ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks. Learn more →](https://www.strataigize.com/services/paid-advertising/chatgpt-ads/) ## Ready to grow? We open a limited number of audit slots each week. Grab yours. [Book a growth audit →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize-marketing)