Canonical: https://www.strataigize.com/services/website-optimization/ Description: From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel. [Home](https://www.strataigize.com/) / [Services](https://www.strataigize.com/services/) Website optimization # Get found. Convert more. From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel. [Book a growth consult →](https://www.strataigize.com/audit/)[Explore website optimization](https://www.strataigize.com/services/website-optimization/#explore) +124% Orders YoY, Backroad Mapbooks +127% Organic App Store downloads after ASO, Kleo 30+ Clients & partners trusted Overview ## Website Optimization, _done as one system._ Website optimization is how you grow without paying for every visit. It has three jobs: rank where buyers search (SEO), show up where buyers now ask AI (AI SEO and GEO), and convert more of the traffic you already have (CRO). We work all three together so traffic and conversion rise at once. Search is splitting in two. Half your buyers still type a query into Google; the other half now ask ChatGPT, Claude, Perplexity, or Google AI Mode for a recommendation. A site that only chases blue links is invisible to the second half, and a site that ranks but does not convert wastes the first. We build for both, then make sure the visit turns into a lead. When that lead then loses its source in the CRM, that is a [HubSpot and CRM implementation](https://www.strataigize.com/services/hubspot-crm-implementation/) problem, and it is the other half of this work. What's inside ## Explore the service. [ ### AI SEO & Visibility Reporting Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement. Learn more →](https://www.strataigize.com/services/website-optimization/ai-seo-visibility-reporting/)[ ### Conversion Rate Optimization Helping startups and small businesses convert more of the traffic they already have. Learn more →](https://www.strataigize.com/services/website-optimization/conversion-rate-optimization/)[ ### Search Engine Optimization Technical, on-page, and content SEO that compounds organic traffic over time. Learn more →](https://www.strataigize.com/services/website-optimization/search-engine-optimization/)[ ### Technical SEO Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess. Learn more →](https://www.strataigize.com/services/website-optimization/technical-seo/)[ ### Ecommerce SEO Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first. Learn more →](https://www.strataigize.com/services/website-optimization/ecommerce-seo/)[ ### Analytics & Tracking GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting. Learn more →](https://www.strataigize.com/services/website-optimization/analytics-and-tracking/) What we do ## Named work, not _vague scope._ Every line item opens into the artifact you receive, the typical duration, and the role that delivers it. ### Technical SEO - Full crawl audit Artifact Prioritized defect list from a rendered crawl: status codes, canonicals, orphans, redirects Typical duration 1 to 2 weeks Delivered by SEO lead - Core Web Vitals fixes Artifact Measured before/after on LCP, CLS and INP for template classes Typical duration 2 to 4 weeks Delivered by Developer - Structured data layer Artifact Server-rendered schema coverage per template, validated in Search Console Typical duration 1 to 2 weeks Delivered by SEO lead - Internal linking pass Artifact Hub-and-spoke link map with orphan elimination Typical duration 1 to 2 weeks Delivered by SEO lead - Index hygiene Artifact Sitemap, canonical and robots reconciliation with coverage-report verification Typical duration 1 week, monitored ongoing Delivered by SEO lead ### Content and Rankings - Keyword cluster map Artifact Commercial-intent cluster map tied to pages that exist or get built Typical duration 1 to 2 weeks Delivered by SEO lead - Content briefs and production Artifact Answer-first articles written to the site content standard Typical duration Ongoing cadence Delivered by Content lead - Refresh program Artifact Data-triggered refresh queue with real updated dates and measured movement Typical duration Ongoing, monthly review Delivered by Content lead - Comparison and evaluation pages Artifact Bottom-funnel comparison pages built from real product research Typical duration 2 to 3 weeks per set Delivered by Content lead - Earned mention acquisition Artifact Placements in roundups and trade coverage with a live link log Typical duration Ongoing, monthly reporting Delivered by Founder-led outreach ### Conversion Rate Optimization - Research and replay review Artifact Findings deck from session replays, heatmaps and user paths Typical duration 1 to 2 weeks Delivered by CRO lead - Test roadmap Artifact Prioritized experiment backlog with expected-effect math per test Typical duration 1 week, refreshed monthly Delivered by CRO lead - Landing page builds Artifact Designed and built variants wired to analytics Typical duration 1 to 2 weeks per page Delivered by Developer - Form and booking optimization Artifact Reduced-friction forms with measured completion lift Typical duration 1 to 2 weeks Delivered by CRO lead - Experiment readouts Artifact Per-test verdicts that state what a test can and cannot say Typical duration Per test, 2 to 6 weeks Delivered by CRO lead ### Speed and Infrastructure - Performance budget Artifact Written page-weight and script budget enforced in CI Typical duration 1 week Delivered by Developer - Image and font pipeline Artifact Automated derivative generation and self-hosted font setup Typical duration 1 to 2 weeks Delivered by Developer - Edge caching setup Artifact Cache rules with hit-rate before/after measurement Typical duration 1 week Delivered by Developer - Uptime and regression monitoring Artifact Automated checks that fail loudly when a template regresses Typical duration 1 week, runs ongoing Delivered by Developer Case studies ## Website Optimization, _proven._ [ ![](https://www.strataigize.com/blog/covers/case-studies-covers-ai-seo-changed-everything-800.webp) Strataigize Marketing ### We Had No Organic Traffic, Then AI SEO Changed Everything **53.8%** ChatGPT engagement (after)**117** Semrush AI citations (2025-12-09) Read the case study → ](https://www.strataigize.com/case-studies/ai-seo-changed-everything/)[ ![](https://www.strataigize.com/blog/covers/case-studies-covers-127-increase-in-downloads-kleos-30-day-app-store-optimization-800.webp) Kleo: Language Learning ### +127% Downloads: Kleo's 30-Day App Store Optimization **+127%** Increase in download rate**+110%** Increase in conversion rate Read the case study → ](https://www.strataigize.com/case-studies/127-increase-in-downloads-kleos-30-day-app-store-optimization/) > “Our visibility and engagement have soared.” Alexander Lamm, Developer · Entertainment App [Browse every case study →](https://www.strataigize.com/case-studies/) FAQ ## Website Optimization, answered. Is GEO really different from SEO? Yes. SEO optimizes for ranked links; GEO optimizes for being cited inside AI answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. They share fundamentals, clear, authoritative, well-structured content, but the measurement and tactics differ, so we run them as related but distinct programs. How fast will I see results? CRO wins can show within weeks; SEO and GEO compound over 3-6 months. We sequence the quick conversion wins first to fund the longer-horizon organic work. What's included in website optimization? Three connected programs: SEO to rank in traditional search, AI SEO and GEO to get cited inside AI answers, and conversion-rate optimization to turn more of your existing traffic into leads. Run together, traffic and conversion rise at once. Do I need all three, or can I start with one? You can start with one. CRO is the fastest payback because it works on traffic you already have, while SEO and AI SEO compound over time. We scope to your biggest opportunity first and expand from there. Who can optimize my website to convert more visitors into leads? We can, when the traffic is already there and the page is the leak. Website optimization is $4,000 to $10,000 a month and covers SEO, GEO, and conversion-rate work as one program. Backroad Mapbooks is the receipt: orders up 124% year over year on the traffic they already had. If the leak is a missing agent or a missing citation, those are different pages. Teams we've helped grow Clients include 3M, Jiffy Lube, Goodwill, Western University, Hino Motors, Lundin Mining, Extendicare, Calian, Wabtec, ARGO, and ZAPI GROUP. - ![Podz logo](https://www.strataigize.com/logos/clients/opt/podz.webp) - ![3M logo](https://www.strataigize.com/logos/clients/3m.svg) - ![Crush Crush logo](https://www.strataigize.com/logos/clients/opt/crush-crush.webp) - ![Jiffy Lube logo](https://www.strataigize.com/logos/clients/jiffy-lube.svg) - ![](https://www.strataigize.com/logos/clients/opt/kleo.webp)**Kleo** - ![Wabtec logo](https://www.strataigize.com/logos/clients/opt/wabtec.webp) - ![Backroad Mapbooks logo](https://www.strataigize.com/logos/clients/backroad-wall.png) - ![](https://www.strataigize.com/logos/clients/goodwill.svg)**Goodwill** - ![](https://www.strataigize.com/logos/clients/opt/gamego.webp)**GameGo** - ![Lundin Mining logo](https://www.strataigize.com/logos/clients/lundin-mining.svg) - ![ZivTrack logo](https://www.strataigize.com/logos/clients/zivtrack-wall.png) - ![](https://www.strataigize.com/logos/clients/opt/hino.webp)**Hino Motors** - ![](https://www.strataigize.com/logos/clients/opt/sad-panda.webp)**Sad Panda Studios** - ![Calian logo](https://www.strataigize.com/logos/clients/opt/calian.webp) - ![Appomate logo](https://www.strataigize.com/logos/clients/opt/appomate.webp) - ![Extendicare logo](https://www.strataigize.com/logos/clients/extendicare.svg) - ![Locker Fantasy Games logo](https://www.strataigize.com/logos/clients/locker.svg) - ![Western University logo](https://www.strataigize.com/logos/clients/western.svg) - ![](https://www.strataigize.com/logos/clients/opt/storynest.webp)**StoryNest** - ![ARGO logo](https://www.strataigize.com/logos/clients/opt/argo.webp) - ![](https://www.strataigize.com/logos/clients/opt/blush-blush.webp)**Blush Blush** - ![ZAPI GROUP logo](https://www.strataigize.com/logos/clients/zapi.svg) - ![](https://www.strataigize.com/logos/clients/opt/stoic-forge.webp)**Stoic Forge** - ![Swing Minder logo](https://www.strataigize.com/logos/clients/opt/swing-minder.webp) - ![](https://www.strataigize.com/logos/clients/opt/beyond-score.webp)**Beyond Score** - ![Vesperia Comics logo](https://www.strataigize.com/logos/clients/opt/vesperia-comics.webp) - ![](https://www.strataigize.com/logos/clients/opt/my-pet-health.webp)**MyPetHealth** - ![](https://www.strataigize.com/logos/clients/opt/taskhive.webp)**TaskHive** - ![](https://www.strataigize.com/logos/clients/opt/sincere-notes.webp)**Sincere Notes** - ![](https://www.strataigize.com/logos/clients/opt/voices-in-my-head.webp)**Voices in my Head** - ![](https://www.strataigize.com/logos/clients/opt/black-top-cabs.webp)**Black Top Cabs** - ![RiLo logo](https://www.strataigize.com/logos/clients/opt/rilo.webp) - ![T2U logo](https://www.strataigize.com/logos/clients/opt/t2u.webp) - ![Luxe Touch logo](https://www.strataigize.com/logos/clients/opt/luxe-touch.webp) - ![](https://www.strataigize.com/logos/clients/opt/benow-trader.webp)**BeNow Trader** - ![](https://www.strataigize.com/logos/clients/opt/crystalyze.webp)**Crystalyze** - ![](https://www.strataigize.com/logos/clients/opt/247-ai-health.webp)**24/7 AI Health** - ![JobsPit logo](https://www.strataigize.com/logos/clients/opt/jobspit.webp) - ![](https://www.strataigize.com/logos/clients/opt/aero-imagery.webp)**Aero Imagery** - ![Echoes logo](https://www.strataigize.com/logos/clients/echoes.svg) - ![](https://www.strataigize.com/logos/clients/opt/repairfind.webp)**RepairFind** - ![](https://www.strataigize.com/logos/clients/opt/prepr.webp)**Prepr** - ![Unveil Coffee Roasters logo](https://www.strataigize.com/logos/clients/opt/unveil.webp) - ![R3Bilt logo](https://www.strataigize.com/logos/clients/opt/r3bilt.webp) - ![](https://www.strataigize.com/logos/clients/opt/guiding-light.webp)**Guiding Light** - ![Level Up logo](https://www.strataigize.com/logos/clients/opt/level-up.webp) - ![](https://www.strataigize.com/logos/clients/opt/freestyle-dance-studio.webp)**Freestyle Dance Studio** - ![](https://www.strataigize.com/logos/clients/opt/first-step-mobility.webp)**First Step Mobility** - ![](https://www.strataigize.com/logos/clients/opt/noa-coach.webp)**Noa Coach** From $4K per month, typical range $4K to $10K Real ranges, published. Ad spend stays in your own accounts. [See the full pricing table →](https://www.strataigize.com/pricing/) Where this fits: [see the Strataigize Growth System](https://www.strataigize.com/how-we-work/), the ladder every engagement runs on. ### Talk to the website optimization team Tell us where to look and we reply within 24 hours with where we would start. No pitch until you see the value. ## Ready to scale? Thirty minutes with a founder, and you leave knowing which lever to pull first. [Book a growth consult →](https://www.strataigize.com/audit/) [Rated **5.0** on Clutch](https://clutch.co/profile/strataigize)