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Plan the next ads for your app.

We turn user needs and past ads into ad ideas and a test plan.

Teegan Johnson, Founder & Chief Growth Officer.30-minute call. No charge.

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Original concept · Fictional appWho paid for dinner?
The brief

Show the shared expense both people confirm.

Inspect the concept and test question ↓

Podz family-organizer app, historical monthly comparison.. +107% registrations month over month

What is included↓Ask a question first↓
Working with teams in Canada and the US

Original concept bench for a fictional utility app

An ad idea is only useful if you can judge it.

Choose a user task. Follow one promise from the creative brief to the action you would need to measure.

What is the person trying to do?

The concept

Who paid for dinner?

Leave with one shared answer.
The user's task
Two people agree who owes what after a shared expense.
The promise being tested
The app makes the split visible to both people.
The objection to answer
Will everyone understand the same split?

What the brief asks you to show

  1. Show the unresolved receipt.
  2. Show both shares together.
  3. Show the confirmed expense.

Start with a receipt between two people. Show the split they both agree on. Use the real app and only features it supports.

Can this test answer the question?

Sample event to inspect: First shared expense confirmed.

When this action is recorded

Trace the promise into the app, then read the existing payment signals after they have had time to mature.

When this action is missing

Install counts cannot show whether this promise was kept. Name the measurement gap before judging the concept.

The sprint maps existing signals and gaps. New app tracking or development needs its own scope.

What belongs in the decision rule?

Name the event, the available traffic, the attribution settings and how long it takes to observe payment. Agree how to judge the test before it runs.

The concept

The task you keep remembering too late.

Give it a place in the week.
The user's task
A person puts a recurring household task into a routine.
The promise being tested
The app keeps that task visible when it is due.
The objection to answer
Will this become another reminder I ignore?

What the brief asks you to show

  1. Show the forgotten task.
  2. Set its next occurrence.
  3. Complete it when it is due.

Show the same task moving from a forgotten note into a recurring schedule. Use the real app and only features it supports.

Can this test answer the question?

Sample event to inspect: First recurring task completed.

When this action is recorded

Trace the promise into the app, then read the existing payment signals after they have had time to mature.

When this action is missing

Install counts cannot show whether this promise was kept. Name the measurement gap before judging the concept.

The sprint maps existing signals and gaps. New app tracking or development needs its own scope.

What belongs in the decision rule?

Name the event, the available traffic, the attribution settings and how long it takes to observe payment. Agree how to judge the test before it runs.

The concept

It was on my list.

Now it is on ours.
The user's task
Two people keep the same household list up to date.
The promise being tested
A change appears in the list they share.
The objection to answer
Will I still have to tell everyone what changed?

What the brief asks you to show

  1. Show the two different notes.
  2. Add one item to the shared list.
  3. Show the update for both people.

Open on two different notes. End on the same updated list. Use the real app and only features it supports.

Can this test answer the question?

Sample event to inspect: First shared list updated by two people.

When this action is recorded

Trace the promise into the app, then read the existing payment signals after they have had time to mature.

When this action is missing

Install counts cannot show whether this promise was kept. Name the measurement gap before judging the concept.

The sprint maps existing signals and gaps. New app tracking or development needs its own scope.

What belongs in the decision rule?

Name the event, the available traffic, the attribution settings and how long it takes to observe payment. Agree how to judge the test before it runs.

The sprint covers one app and one acquisition channel. Production quantities are agreed before kickoff; media spend and extra production are separate.

Relevant work

Creative testing we have published

+107% registrations month over month

For Podz, a family-organizer app, new static ad variants and a black-versus-white background test grew in-app registrations 107% month over month (August 9 to September 8, 2025 against September 9 to October 9, 2025), with cost per registration as low as $2.55.

Read the Podz creative case→

A different app, channel and month. Published figures from that account; they do not predict your results.

App creative-testing sprint

  • A creative-testing scope for one app and one acquisition channel.
  • A prioritized queue of concepts, briefs and reusable layouts, with production quantities agreed before kickoff.
  • A map of the actions and revenue signals you already track, with gaps clearly identified.
  • Decision rules and a working handover your team can use.

Pricing

US$9,000 for the published 30-day sprintA fixed-fee, 30-day creative sprint

One named creative-testing rebuild, with included work agreed before kickoff. Media and additional production are separate. Further work is optional.

One app and its existing evidence

  • You have an app or game and a clear action you want new users to take.
  • Someone on your team can run the agreed tests and provide product context.
  • Your existing traffic and budget support a useful measurement plan.

Media and additional production

  • Media spend and separately scoped production.
  • SDK migration, app development or a guaranteed performance result.
Two Podz ad creatives showing a shared family calendar and a before-and-after weekly planner.
Creative work for PodzHistorical examples. Your concepts and test plan are built around your app.
Creative test queue
Concept
Test
Read the result
Sample queue

A test queue with a reason behind every concept

Three sample use cases, each with the promise it tests, the signal it is judged on and a named owner.

  • Splitting a shared household billReady
    Concept
    Two people settle up in under a minute
    Judged on
    Trial started
    Owner
    Creative lead
  • Never missing a recurring taskBrief due
    Concept
    The week before and after the reminder
    Judged on
    First payment
    Owner
    Growth manager
  • Sharing one list with familyNext round
    Concept
    A common objection from app reviews, answered
    Judged on
    Renewal, read at day 30
    Owner
    Product marketer

Illustrative sample for a fictional utility app. No results are shown because none are claimed.

From concept to app test

  1. 01

    Find the next useful question

    Review the product, existing creative and the evidence you already have.

  2. 02

    Build the test queue

    Define distinct promises, the assets each needs and the signal that will inform a decision.

  3. 03

    Hand over a working process

    Agree review checkpoints, ownership and what the next observation can actually tell you.

Discuss your app

Use a 30-minute consultation to walk through what you have tested, what the data said and whether the sprint fits. No account access or customer export is needed to book.

Teegan Johnson
Teegan JohnsonFounder & Chief Growth Officer
Call agenda and calendar details
  • Which concepts you have already run and what the results showed.
  • Which user actions and revenue signals can inform the next test.
  • What the sprint would include for your app, and what it would not.

30 minutes with the Strataigize team, online. Times show in your timezone. Your calendar invitation confirms the organizer and time, and includes the meeting link.

Ask a question first↓

Prefer email? teegan@strataigize.com

Your consultation

Choose a time, then tell us what matters.

30 minutes with Teegan Johnson, Founder & Chief Growth Officer. Your calendar invitation will include the organizer and meeting link.

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1. Choose your time

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2. Your details

The amount you spend on ads, separate from management fees. This helps us prepare for the conversation.

For example, which concepts stopped working. Leave out confidential account data.

Optional updates

Strat-Ai-Gize Marketing & Automation LTD., 700 W Georgia St, Vancouver, BC V7Y 1B6. hello@strataigize.com. Privacy policy and SMS terms.

By confirming, you ask Strataigize to use these details to arrange your consultation and send its confirmation, reminders and scheduling updates by email. The optional text choice is separate. Privacy policy.

Check your calendar invitation before making another booking. If you need help, email hello@strataigize.com.

Book a 30-minute call

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Ask about your next app ad+

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A sentence or two is enough. Please leave out passwords, private customer details and confidential records.

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Text updates

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Creative sprint questions

Does this include running media?+

The sprint is a scoped creative-testing rebuild. Any ongoing media management or additional production is agreed separately.

Will 30 days prove a winner?+

That depends on traffic, budget and the time needed to observe the chosen action. We agree what can be learned and do not promise a conclusive result from a small sample.

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