For mobile app teams losing new users
Help new app users finish their first useful task.
From US$10,000/month, we improve your app's first session, trial or purchase screens, and follow-up messages within ongoing app marketing.Within ongoing app marketing, we improve the first session, trial or purchase screens, and
Teegan Johnson, Founder & Chief Growth Officer.30-minute call.
Has this person already saved their
Walk through a
What did the person come here to do?
A useful first task gives the next screen and the follow-up a reason
Fictional packing-list app and messages. The controls change this example; no message
- Start a list
- Save a useful result
- Understand the paid step
Start with one thing to pack.
Name your trip, then add one item. You can fill in the
Screen's next actionCreate a
The follow-up fits the
Check that a list was not saved and the person can receive this message before
First list saved, then return use. An app open alone does not
Mobile growth focused on first use
- A review of the first session, trial or paywall, and follow-up messages using the app data available.
- An agreed set of onboarding, paywall and push or email changes tied to a useful user action.
- Paid user acquisition, store work and creative managed together as part of the full growth program.
- Weekly decisions and a monthly report on what changed, return use and revenue, with recent results marked as incomplete.
Pricing
Mobile growth from US$10,000/monthMobile growth, with an agreed monthly fee
The typical fee is US$10,000 to US$18,000 per month. The initial term is three months, then month to month. Onboarding, paywall and follow-up work sit inside the full growth retainer, alongside user acquisition, ASO and creative. Media is separate, billed by the platforms, and managed from US$25,000/month. We agree the app changes, messages, channels and measurement in writing.The monthly service fee is agreed before you commit. The initial term is three months, then month to month. Onboarding, paywall and follow-up work sit inside the full growth retainer, alongside user acquisition, ASO and creative. Media is separate, billed by the platforms, with an agreed media budget. We agree the app changes, messages, channels and measurement
First-session checklist
From first open to a reason to return
Growth: US$10K to US$18K/month. Initial three months. Media separate, managed from US$25K/month.Paid monthly growth. Initial three months. Media has its own agreed budget,
Open the app
Start with the task that made the user install. Show a clear way
to begin. Finish a useful task
Review the steps needed to get one useful result. Choose the action
to measure. Make the paid step clear
Review where the trial or paywall appears and how it explains the
paid value. Give them a reason to return
Use push or email that fits the action taken, then measure return use
and payment.
Illustrative app journey. The app changes, messages and measures are agreed
Following a new app user
Choose the first useful action
Name what a new user came to do. Review the steps and events between opening the app and
doing it. Make that step easier
Plan changes to the first session, trial or paywall. Follow up with messages tied to what the
user did. Read what happens next
Review who completes the action, returns and pays. Keep recent results separate from groups that have had time
to return.
Relevant work
See how we approach retention
Our published service covers the first session, the paywall and messages sent around real app use. It measures return use, trial-to-paid and value
Use the service outline to discuss the first part of your app experience to
Show us where new users stop.
Use a 30-minute conversation to explain your app, the first task and where people leave. Discuss what the growth program would cover. You do not need to send user records or account access
Call agenda and calendar details
- What a new user comes to do and where the first session loses them.
- The events, return use and payment signals your team can see today.
- The app changes, media and team roles to include in the growth program.
30 minutes with the Strataigize team, online. Times show in your timezone. Your calendar invitation confirms the organizer and time, and includes the
Prefer email? teegan@strataigize.com
Your consultation
Choose a time, then tell us what matters.
30 minutes with Teegan Johnson, Founder & Chief Growth Officer. Your calendar invitation will include the organizer and
Fields marked with *
Book a 30-minute call
Choose a time on our booking page. It opens in a new tab and shows the times in
Ask about your app's first session
Teegan Johnson, Founder & Chief Growth Officer, will follow up by email. Fields marked optional can be
First-use questions
Is this a one-off retention sprint?
Retention work is part of the full mobile growth retainer. The program brings acquisition, store work, creative and retention together. It starts with three months, then continues month
Do you work on the app or only the messages?
The service covers both the in-app moments and the messages around them. We agree which app changes your team will ship and what we will deliver before
Does the monthly fee include ad spend?
No. The fee is typically US$10,000 to US$18,000 per month. Media is billed by the platforms directly, with management from US$25,000/month in media.No. The service has an agreed monthly fee. Media is billed by the platforms directly, with an agreed
How will we know whether a change helps?
Choose the user action and comparison before the change. Read completed actions, return use and payments over a suitable period. If the available data cannot separate the effect of a change, the report