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User Retention
Keep the users you paid for.
Onboarding, paywall, and lifecycle optimization that turns installs into long-term subscribers.
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What it is
The short version.
What's included
Done for you.
Onboarding
First-session flows that get users to value fast, the single biggest driver of D1 and D7 retention.
Paywall Optimization
Pricing, packaging, and placement tests that lift trial-to-paid without raising acquisition spend.
Lifecycle Messaging
Push and email sequences timed to real behavior to drive activation, resurrection, and renewal.
Case studies
User Retention, proven.
AI Fitness App
How an AI Fitness App Achieved 8.54 ROAS with Strataigize
Pet Health App
How a Pet App Reduced Costs & Gained High-Intent Users
“Onboarding went from our weak spot to genuinely engaging.”
FAQ
User Retention, answered.
Where do retention gains come from first?
Usually onboarding and the paywall. Getting users to the 'aha' moment faster and matching the paywall to intent are the two highest-leverage moves, and they compound the value of everything acquisition brings in.
Do you work on the product or just messaging?
Both. We optimize lifecycle messaging and the in-product moments (onboarding, activation, paywall) that drive whether users stay.
How do you measure retention success?
By cohort retention, trial-to-paid, and lifetime value, not vanity engagement. The goal is users who stay and pay.
What does retention optimization cost?
Retention work is not a separate line item. Onboarding, paywall, and lifecycle optimization run inside the full mobile growth retainer (user acquisition, ASO, and the creative loop as one program) at $6,000 to $15,000 per month, month to month after the first 3 months. Ad spend is separate and billed by the platforms directly; we manage from $25,000 per month in media.
More in Mobile App Marketing
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Learn more →Ready to grow?
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