Pocket walking guide
- Activity
- walking
- Weight
- 180 g
- Format
- Folded pocket guide
Matches the
For technical outdoor Shopify catalogs
Help shoppers choose the right gear.
We improve one Shopify category using product facts your merchandiser
Teegan Johnson, Founder & Chief Growth Officer.30-minute call.
Fictional coast district
Same region. Different decisions. Try the filters ↓Pocket guide180 g · WalkingField atlas420 g · Walking and cycling
Outdoor ecommerce work we have published.
Try a useful
The difference should be easy to find.
Compare the same attributes in the same place. Show why a product fits
Fictional outdoor catalog and sample product facts. These are not real products or
Cycle route book
- Activity
- cycling
- Weight
- 260 g
- Format
- Bound route book
Matches the
District field atlas
- Activity
- walking and cycling
- Weight
- 420 g
- Format
- Large bound atlas
Matches the
3 of 3 sample products match. Compare the format and weight
On a real store, only merchant-verified facts become filter values. Missing data stays a
Technical product-finding project
- A decision map for one commercially important product category.
- Useful attributes and filters based on merchant-verified product facts.
- A buying guide and agreed product-page changes in your current theme.
- Mobile and keyboard checks, measurement definitions and a merchandising handover.
Pricing
Website optimization from US$4,000 per month
Our published website optimization work (search, conversion and speed) starts at US$4,000 per month, typically US$4,000 to US$10,000. A single-category product-finding project is quoted after we review the category, theme and product data. Catalog cleanup, custom functionality and additional categories are priced separately before
Product choice checklist
One shopper, one technical category
Open each step to see what the shopper needs and where the category helps
Picks a regionFilter exists
Region is a verified product attribute, so the category narrows to the products that
cover it. Picks an activityNo filter
Activity is written into descriptions but never stored as an attribute, so the shopper opens products one by one. This is usually the first gap
we close. Checks format and fitMerchant check
Only facts your merchandiser confirms become filter values. Unverified compatibility stays off
the page. Compares two productsClear
Both product pages state the difference in plain words, in the
same place. Adds to cartDone
A few clear choices replace a scroll through
every listing.
Illustrative example for a fictional outdoor catalog. Native Shopify filters come first; custom work only where they
Making product facts useful
Understand the choice
Identify the questions shoppers need answered before they
can choose. Use the data well
Map verified attributes to useful filters and clear
product comparisons. Check the buying path
Test the implementation, document limits and agree how its effect will
be observed.
Relevant work
Outdoor ecommerce work we have published
364% ROAS
For Backroad Mapbooks, an outdoor map and guide publisher, our Google Ads work returned a published 364% return on
A paid-acquisition result for an outdoor ecommerce business. It is not a result from the product-finding project
Discuss your category
Use a 30-minute consultation to look at the category that loses shoppers, what they need to know to choose and whether a bounded project is worth doing. No store access is needed
Teegan JohnsonFounder & Chief Growth Officer
Call agenda and calendar details
- Which category loses shoppers and what they need to know before choosing.
- What product data your merchandiser can verify.
- Whether a bounded category project is worth doing before buying more traffic.
30 minutes with the Strataigize team, online. Times show in your timezone. Your calendar invitation confirms the organizer and time, and includes the
Prefer email? teegan@strataigize.com
Your consultation
Choose a time, then tell us what matters.
30 minutes with Teegan Johnson, Founder & Chief Growth Officer. Your calendar invitation will include the organizer and
Fields marked with *
Book a 30-minute call
Choose a time on our booking page. It opens in a new tab and shows the times in
Ask about your product category
Teegan Johnson, Founder & Chief Growth Officer, will follow up by email. Fields marked optional can be
Category questions
Do we need a new theme?
Usually the first step is to assess the current theme and native Shopify features. A rebuild is a
Can you guarantee more sales?
No. We can define and test a better buying path, then observe results with traffic, seasonality and other changes