The 12 Best Popup Builders for Your Website (2025)
1) Poptin (Editor’s Pick — most complete value for SMBs & agencies)
Why it’s #1: Poptin blends an accessible editor with unusually deep triggers/targeting, built-in autoresponders, and generous plan tiers that scale cleanly from solo sites to agencies. Its pricing is refreshingly transparent, and every plan (even free) includes all popup types and A/B testing, so you’re optimizing from day one.
Standout features
- 40+ templates, all popup formats (lightbox, slide-ins, bars, fullscreen, teasers), plus gamified popups (e.g., spin-to-win).
- Rich trigger set: exit-intent, inactivity, time delay, scroll depth, page count, click/on-click, Shopify cart triggers, and more.
- Granular targeting: traffic source, geo-location, day/hour scheduling, cookie/JS targeting (on higher tiers), Shopify login/order history, and new vs. returning visitors.
- Built-in A/B testing and analytics; simple split tests right in the UI.
- Autoresponders (send immediate emails after form submits) — handy when you don’t want to wire up another tool.
- 70+ native integrations (Mailchimp, Klaviyo, HubSpot, etc.) + Zapier/Make, and plugins for WordPress/Shopify/Wix, and more.
Pricing (USD)
- Free: 1,000 visitors/mo, 1 domain, unlimited poptins (Poptin branding).
- Basic: $25/mo (or $20×12 billed annually), 10k visitors, unbranded.
- Pro: $59/mo ($47×12 billed annually), 50k visitors, 4 domains.
- Agency: $119/mo ($95×12 billed annually); higher-volume tiers available; unlimited domains; premium support. Prices are clearly listed on the current pricing page.
Pros
- Enterprise-style triggers/targeting at SMB pricing.
- A/B testing on all plans (rare at this price).
- Fast setup; broad integrations; works on most platforms.
Cons
- Advanced targeting and JS options are unlocked on higher tiers, giving growing businesses room to scale as their needs expand.
- The editor continues to evolve, and users appreciate ongoing improvements to ensure a smoother mobile and desktop design experience.
Best for
Startups, eCommerce brands, and agencies wanting a full funnel popup stack (capture → test → email follow-up) without stacking multiple tools.
2) OptiMonk
OptiMonk positions itself as an intuitive, AI-assisted popup builder with strong personalization and free-forever entry. Plan levels scale by pageviews and domains.
Highlights
- Popup, sticky bars, embedded forms, gamified templates; A/B testing and AI features on higher plans.
- Free plan includes most features for 10k pageviews on 1 domain — nice for new brands.
Pricing (monthly)
- Free (10k pageviews, 1 domain).
- “Essential” from $29/mo (billed annually shows equivalent lower per-month), scales with pageviews; Growth tiers step up to 100k–250k PV; custom Premium/Agency available.
Pros: very fair free plan; solid templates; good support reputation. Cons: best AI/personalization locked to higher tiers.
3) OptinMonster
A veteran in lead gen with massive template library, advanced targeting, and the famous Exit-Intent®. Recent reviews note no permanent free plan and that some crowd-pleasers (A/B testing, exit-intent) unlock only on higher tiers.
Pricing (billed annually)
- Basic: $9/mo; Plus: $19/mo; Pro: $29/mo (adds Exit-Intent); Growth: $49/mo with advanced targeting/branding options (all annualized).
Pros: battle-tested templates (700+), reliable triggers, strong analytics. Cons: meaningful features gated up the ladder; premium-only.
4) Wisepops
Wisepops bundles popups, embeds, web push, AI product recommendations, and even a discovery Feed channel into one CRO platform. Plans give you all features; you pay mainly by pageviews.
Pricing
- From €49/mo (Essential), with a 14-day free trial; enterprise/agency plans available.
Pros: “all features in every plan,” modern experimentation/analytics; proven at scale. Cons: price point is higher than minimalist tools for very small sites.
5) Getsitecontrol
A Swiss-army-knife that combines popups & inline forms with email broadcasts and automations under one roof (good if you want fewer vendors). Targeting includes product/cart conditions for Shopify.
Pricing
Public page emphasizes features and that pricing scales by site and widget views; you can run unlimited widgets and pay as you grow (email send volume is separate).
Pros: run onsite capture and email from one tool; deep ecommerce targeting. Cons: exact price depends on site count/views; email volume priced separately.
6) Privy (Email & SMS with popups baked in)
Privy leans eCommerce (especially Shopify) with email + SMS plus on-site displays for list growth and cart saves. If you want one vendor for capture and messaging, it’s compelling.
Pricing
- Starts at $30/mo and includes 250 SMS credits; tiers scale by mailable contacts.
Pros: all-in-one email/SMS + popups; unlimited sending; straightforward scaling. Cons: heavier tool than a simple popup plugin if you only need capture.
7) Popupsmart
A lightweight, code-free builder with clean templates, modern controls, and transparent plan limits (pageviews, sites). Good “just-popups” fit for marketers.
Pricing (monthly)
- Free (5k PV, 1 site, 1 popup).
- Basic around $32.50/mo (50k PV, 3 sites, unlimited popups).
- Advanced around $57.50/mo (100k PV), Pro/Expert up to 500k+ PV with team features. (Ranges based on vendor page and 3rd-party listings.)
Pros: fast to launch; fair free plan; unbranded on paid tiers; A/B testing on higher tiers. Cons: email quotas/team seats vary by plan; verify the exact cap you need.
8) Hello Bar
A long-standing popups/bars tool that’s simple, recognizable, and template-driven — great if you want to start with announcement bars and expand to modals later.
Pricing (billed annually)
- Free (5,000 lifetime views).
- Growth: $39/mo up to 50k views/mo.
- Premium: $69/mo up to 150k views/mo.
- Elite: $129/mo up to 500k views/mo. (All include unlimited popups and A/B tests except free.)
Pros: very easy; clean bars; unlimited popups on paid. Cons: view caps; free plan lacks A/B tests and is quite limited.
9) Picreel
Known for exit-intent overlays, coupons, and quick promotions; attractive for budget buyers given its low entry price.
Pricing
- Essentials: $9.99/mo (50k pageviews, unlimited campaigns/popups, 1 domain) with free plan/trial options highlighted by multiple sources.
Pros: inexpensive; A/B testing and analytics included; many offer templates. Cons: UI and integration breadth aren’t as expansive as higher-priced suites.
10) ConvertBox
A favorite among marketers because it’s sold (for now) as a lifetime deal — powerful targeting plus step-based forms without recurring fees.
Pricing
- Early-access lifetime: commonly reported $495 (Standard) with an optional $95 upgrade for Pro. (Vendor FAQ confirms one-time pricing; amounts frequently cited by reputable reviews.)
Pros: no ongoing cost; strong segmentation and multi-step logic. Cons: limited seats/invites vs. agency-focused tools; availability/terms may change — confirm before you buy.
11) Mailmunch
Mailmunch combines forms/popups, landing pages, email automation, and Shopify-friendly add-ons (spin wheels, cart emails). It’s a cost-effective “capture + email” alternative to bigger suites.
Pricing (monthly)
- Free tier for basic capture.
- Premium from $13.99–$19.99/mo for 1,000 contacts (annual vs. monthly billing), scaling by list size.
Pros: full stack for low cost; good for small stores/blogs. Cons: pricing grows with contacts; advanced email features are paid.
12) BDOW! (formerly Sumo)
The Sumo brand has evolved — now positioned as BDOW!, still focused on easy, on-brand popups and forms with a free-to-start offer. Good for simple list growth without complexity.
Pricing
- Free to get started; the site emphasizes easy setup and 30k+ active installs. (Check site for current paid tiers as the product transitions.)
Pros: very simple and beginner-friendly. Cons: fewer advanced CRO features than specialized suites.
Bonus (WordPress-specific): Elementor Popup Builder
If your site is WordPress and you’re already using Elementor, its Popup Builder can replace a separate popup plugin — with full visual control and display conditions. Pricing is tied to Elementor Pro site licenses, not popup impressions.
Pricing context
- Elementor Pro plans generally range from ~$59/year for 1 site up to multi-site tiers (reviews and roundups list $59–$199/yr; TechRadar’s 2025 review shows equivalent monthly breakdowns). Verify current plan mapping because Elementor has adjusted plan inclusions over time.
Pros: pixel-perfect design; unlimited popups; lives in your theme workflow. Cons: WordPress-only; feature availability can vary by plan changes.
Popups Comparison Table
Implementation notes that move the needle
- Target by source and intent. Show different offers to paid search visitors vs. organic, or to cart abandoners vs. first-time readers. (Poptin, OptiMonk, Wisepops and others support referrer/UTM and cart-based rules.)
- Run always-on A/B tests. Even small copy changes can yield a few percent more clicks — which compounds at scale.
- Cap frequency and exclude converters. Use “hide after conversion” and frequency rules so popups help rather than annoy. (Poptin exposes both.)
- Use multi-step forms to increase completion rates (email → name → preferences). ConvertBox/Poptin support easy multi-step flows.
- Pair popups with autoresponders/flows. Instant delivery of the promised incentive (coupon/lead magnet) sustains trust and lifts conversion. (Poptin’s built-in autoresponder is convenient if you’re not ready to wire an ESP.)
Our recommendation
If you’re choosing one popup builder to maximize conversions without overspending, Poptin is a standout.
It delivers the rich trigger/targeting matrix you’d expect in higher-priced suites, A/B testing on every plan, 70+ integrations, and built-in autoresponders — all on transparent tiers that scale from a true free plan to an agency-ready package. That combination of depth + affordability is why it’s our top pick for most teams.
Recommendation: Start with Poptin Pro if you’re serious about testing and expect 10k–50k monthly visitors; upgrade as volumes or client count grows.
You’ll get the fastest path from “idea” to “optimized, revenue-producing popup” — and you won’t outgrow it as your campaigns become more sophisticated.
Ready to turn more visitors into customers? Explore our Conversion Rate Optimization service to improve your site’s performance and drive measurable growth.