The Strataigize
Marketing Blog

A structured, fundamentals-first guide to Google Ads PPC covering account organization, negative keywords, ad copy, conversion tracking, bidding/Quality Score, and a weekly optimization routine.

A manufacturing marketing agency helps manufacturers in British Columbia improve ROI by building trust with technical buyers, creating high-credibility content, and showing up in search when engineers are researching solutions. Instead of chasing vanity metrics, the focus is on measurable outcomes like qualified leads, RFQs, and revenue tied to SEO, paid search, and conversion-ready websites. The article explains what to look for in an agency, when to outsource vs. hire in-house, and how to track real marketing ROI across a long sales cycle.

data.ai (formerly App Annie), now acquired by Sensor Tower, is an app market intelligence platform used to analyze downloads, revenue, and engagement trends across categories and regions. Because pricing is quote-based, the total cost depends on what data modules you need, which countries you want to cover, and how many team members require access, while the free tier offers limited benchmarking if you connect your own app data. The post explains what drives data.ai pricing, when it’s worth paying for versus using free options, and how it compares to Sensor Tower for teams evaluating app intelligence tools.

App intelligence tools help you understand what’s really happening in the app market; downloads, revenue, rankings, engagement, and what competitors are doing, so you can replace guesswork with data-driven strategy. This guide breaks down how app intelligence data is modeled, why it matters for growth and ASO, and which leading platforms teams use to turn app marketing intelligence into smarter decisions.

This article surveys leading alternatives to RevenueCat for subscription management across mobile apps and SaaS, outlining when to seek options and the features that matter most. It highlights key evaluation criteria; customization, integrations, analytics/reporting, pricing flexibility, and global payments and profiles top contenders like Adapty, Qonversion, Appflow.ai, Chargebee, Stripe Billing, Recurly, Paddle, and Zoho Subscriptions. A feature comparison and selection guidance help you match a platform to your billing complexity, tech stack, and growth goals, so you can optimize monetization and customer experience.

This guide explains how Vancouver online marketing agencies help businesses build a strong online presence through local expertise and full-funnel services, including SEO, content, social media, and PPC. It outlines the local advantages of partnering with a Vancouver-based team, the core services offered, and the benefits of working with consultants who understand regional dynamics. You’ll find practical advice on choosing the right agency, examples of Vancouver success stories, and steps to get started. The focus is on tailored, data-driven strategies that boost visibility, engagement, and measurable growth.

While managing a client’s Shopify and Google Ads setup, I noticed something strange: some days the numbers matched perfectly, other days they didn’t, even using first-party data from Shopify. This article breaks down why that happens, what each platform is really measuring, and how understanding the difference led to better performance instead of wasted optimization.

This final chapter of our complete ASO guide brings together the key strategies, trends, and insights shaping modern App Store Optimization. From driving high-intent organic traffic and improving conversion rates to unlocking global growth through localization and in-app events, the article highlights why ASO is no longer optional—it’s foundational. We explore how ASO integrates with paid acquisition, product development, and lifecycle marketing, and what teams must do to stay competitive as app store algorithms evolve.

Traditional Boxing Day discounts are no longer enough to win modern shoppers. This guide explores five creative Boxing Day offer strategies that go beyond simple price cuts; focusing on bundles, experiences, flexibility, loyalty rewards, and personalization. Learn how brands can boost conversions, protect margins, and stand out during Boxing Day holiday sales with smarter, data-driven promotions.

Vancouver is one of Canada’s most competitive markets. If your leads are inconsistent, ads are underperforming, or your website is not converting, it may be time to hire a professional marketing firm. This guide explains the warning signs, benefits, and how to choose the right Vancouver marketing agency for long-term growth.

Learn how to check mobile friendliness of your website using Google’s mobile-friendly test and other tools. Discover common mobile issues, how to fix them, and improve mobile SEO, user experience, and conversions.

Google Ads remains the most powerful platform in digital advertising heading into 2026. This comprehensive guide breaks down the latest Google Ads statistics across the U.S., Canada, and global markets—covering ad spend, ROI, CPC benchmarks, conversion rates, mobile performance, and key trends in AI automation. Whether you're a small business owner or enterprise marketer, discover how to make the most of Google Ads this year.

Running ads to a site that fails on phones is a fast way to burn budget. This post explains why you must check your website on mobile before launching any campaign. You’ll learn how to check your website on mobile devices, use simple tools to test your site on mobile, and spot the design, speed, and UX issues that quietly destroy conversions. By the end, you’ll know how to check my site on mobile like a pro, protect your ad spend, and send visitors to landing pages that actually convert.

Toronto is Canada’s top advertising hub, offering world-class creative, media, and digital agencies. This guide breaks down the best advertising companies in Toronto by category, explains services and costs, provides comparison tables, and highlights key trends for 2025. It also shows how brands can combine Toronto’s creative strengths with national performance experts for stronger, scalable results.

This guide breaks down everything you need to know about Canadian advertising. You will learn how to advertise in Canada, navigate laws, use digital channels, understand Canadian consumers, and build high-performing bilingual campaigns. It also covers CDN advertising, media costs, strategy, and trends shaping the future. Use it as your complete roadmap to grow in the Canadian market.

Launching a digital product in Vancouver, Canada requires more than just a great idea, it demands careful planning, compliance with Canadian regulations, and smart marketing execution. This step-by-step guide walks you through the entire process, from ideation and legal setup to tax compliance, product development, and launch marketing. Learn how to navigate laws like PIPEDA and GST/HST rules, meet British Columbia’s business registration requirements, and build a go-to-market strategy that resonates with Canadian consumers. Whether you’re releasing a SaaS app, eBook, or mobile app, this guide ensures you launch with confidence and compliance.

Improving app retention isn’t just about push notifications, it’s about mastering the full lifecycle marketing strategy that keeps users engaged long after installation. In this guide, we break down proven retention frameworks used by top-performing apps: from personalized onboarding and behavioral triggers to automated re-engagement and predictive analytics. Learn how to increase user retention, reduce churn, and create lasting relationships through data-driven, human-centered marketing. Perfect for growth teams ready to elevate their mobile app marketing strategy and turn downloads into loyal users.

Behavioral triggers are the secret to sustained app engagement. This guide from Strataigize Marketing breaks down proven psychological principles, real-world examples, and implementation tactics used by top global apps. Learn how a data-driven mobile growth agency approach helps turn passive users into loyal advocates while respecting user trust and timing.

Explore the top 12 popup builders of 2025 to boost website conversions. Compare pricing, pros, and cons, and see why Poptin leads with powerful targeting, A/B testing, and unbeatable value. Ideal for marketers, eCommerce brands, and agencies looking to optimize performance.

Master the art of stopping the scroll. This guide shares 100+ powerful Instagram Reels hooks you can plug straight into your videos — plus expert insights on how to test, optimize, and match each hook to your audience. Whether you’re a creator or brand, learn how to craft videos that captivate, engage, and convert with data-driven strategy from Strataigize.

Stop wasting time on stock photos! The secret to stunning marketing visuals is the Gemini AI prompt. We've compiled 50+ unique prompts to help you generate cinematic product shots, abstract data art, and high-impact brand imagery instantly. Master the language of AI and transform your content strategy today.

Tracking the right KPIs can make or break your mobile app’s success. In this guide, Strataigize explores the 10 most critical metrics, including DAU/MAU, Retention Rate, ARPU, LTV, and more, so you can monitor user behavior, fix churn, and maximize profitability. Learn how to interpret these KPIs, benchmark your app performance, and apply data-driven mobile marketing strategies for sustainable growth. Discover actionable insights, real industry stats, and how our Mobile App Marketing Services help transform raw analytics into measurable ROI.

Vibe coding is the new frontier of AI-assisted software development where natural language prompts drive code generation, rapid prototyping, and creative exploration. Instead of writing every line by hand, developers describe intent, run, refine, and evolve applications with the help of large language models. This approach accelerates innovation but also raises questions about maintainability, compliance, and security. With the right guardrails, vibe coding can unlock unprecedented velocity while still keeping long-term risks in check.

Mastering iOS app search is the key to driving organic growth on the Apple App Store. This post explains how Apple’s search algorithm works, the role of App Store Lookup tools, and proven methods to optimize titles, subtitles, visuals, and ratings. With insights on how to search iOS App Store more effectively, plus stats and expert tips, you’ll learn how to improve discoverability and increase downloads. Whether you’re focused on app optimization, partnering with an ASO agency, or scaling with app store optimization services, this guide helps you dominate iOS visibility in 2025 and beyond.

App Store Optimization (ASO) is essential for standing out in today’s crowded marketplaces. This post breaks down app optimization strategies tailored to specific platforms, Apple App Store and Google Play, covering metadata, keyword targeting, visuals, reviews, and update frequency. With insights on ASO marketing, expert quotes, retention stats, and proven methods, you’ll learn how to increase visibility, downloads, and revenue. Whether you’re looking for Apple Store optimization, application store optimization, or end-to-end growth with an ASO agency, this guide equips you with actionable steps to master ASO app store optimisation across platforms.

Looking to streamline your marketing? This guide gives you a high-value social media strategy template, complete with a 52-week social media plan template, KPI tracking, and a sample social media plan you can adapt for any business. Whether you need a full social strategy template or just want practical steps to improve engagement, this article equips you with data-driven insights to execute smarter campaigns.

Google PPC advertising, also known as pay per click advertising, is one of the most effective ways to capture high-intent customers. From building evergreen PPC campaigns and writing compelling ad copy to optimizing Google paid search and landing pages, this guide breaks down everything you need to run profitable pay per click ads. Whether you’re exploring Google click advertising for the first time or looking to scale an advanced PPC campaign, you’ll learn proven strategies to maximize ROI with Google per click advertising.

Artificial intelligence is transforming search faster than ever. This blog breaks down 14 of the best AI SEO tools in 2025, showing how marketers can apply them for keyword research, content optimization, link analysis, and more. You’ll also learn practical frameworks on how marketers use AI and how to use AI for SEO to stay competitive in the era of generative search engines.

Google Ads (formerly AdWords) remains one of the most effective ways to reach customers, but understanding pricing is essential before you invest. In this guide, we break down Google advertising price, including cost per click (CPC), cost per acquisition (CPA), and typical monthly budgets for small businesses. We’ll also explore what drives costs higher — such as industry competition, keyword intent, and ad quality — and provide benchmarks so you can estimate how much Google advertising will cost for your business.

Hiring a Social Media Marketing Agency in Vancouver can transform your brand presence. This guide explains why professional social media management is essential, what services agencies provide, and how local expertise drives better engagement and ROI. Learn how agencies handle content creation, advertising, analytics, and community management, plus why Vancouver businesses gain a unique advantage by working with a local partner.

A well-structured Google advertising campaign can transform your business by driving targeted traffic and conversions. In this guide, we cover everything from how Google Ads work, the different types of ads on Google, and Google advertising examples, to step-by-step instructions on how to make advertisement on Google. Whether you’re launching a Google PPC campaign, exploring Google SEM campaigns, or running Google business advertising, this article gives you proven strategies to maximize your results and avoid common mistakes.

This post explores how OpenAI’s new Prompt Optimizer helps refine prompts for GPT-5, improving clarity, precision, and overall output quality. You’ll learn how the tool works, practical benefits for developers and creators, and tips for iterating prompts to achieve the most accurate, efficient results.

This article will serve as a comprehensive guide for business owners, marketing managers, and CMOs on how to evaluate, select, and partner with a high-performing Facebook ads agency. It will cover technical performance metrics, strategic capabilities, pricing structures, and case-driven evidence that differentiate elite agencies from average providers. By integrating real industry benchmarks, quotes from recognized Facebook Ads experts, and relevant statistics, it will establish Strataigize as an authority in Facebook ads management and paid social strategy.

Thinking about doing your own marketing or hiring a digital marketing agency near me? This guide breaks down the pros, cons, and ROI of both — with insider tips from Thrive Digital Vancouver and other top performance marketing agencies. Learn how performance marketing services, ASO optimization tools, and expert strategies from a digital agency Vancouver BC can boost your business or app (yes, even the Coin Master app) faster. Whether you need a thrive internet marketing agency, app growth agency, or app advertising agency, discover the smartest path to digital thriving in today’s competitive online space.

This post is your go-to stash of ready-to-use AI ChatGPT prompts for creating jaw-dropping visuals. From bold 3D logos and cinematic ads to dreamy gradient backgrounds and hyperrealistic product shots, you’ll find everything you need to spark ideas and make your designs pop. Just copy, paste, and watch ChatGPT (or your favorite AI image tool) bring them to life.

Canadian small businesses don’t need big budgets to make a big impact online. This guide reveals proven, affordable digital marketing tactics — from social media and SEO to email marketing, local search, and paid ads — designed to boost visibility, attract customers, and drive growth. Featuring expert insights from Ian McGavin, Founder of Strataigize Marketing, and real Canadian case studies, you’ll discover actionable steps for user acquisition, retention, and brand building. Whether you DIY or outsource, these strategies can deliver results within 90 days.

This section explains how partnering with the right app marketing agency can significantly improve your App Store Optimization (ASO) success. It covers the benefits of agencies, such as specialized expertise, access to premium tools, in-house creative teams, and industry benchmarking—and outlines the key factors to evaluate before choosing one.

This article highlights how Canadian app developers—from indie games to wellness and productivity tools—are achieving global growth through smart App Store Optimization (ASO). By localizing metadata, optimizing creatives, and running A/B tests, these teams boosted downloads organically without relying on big ad budgets. The case studies show that with the right strategy—and expert support from agencies like Strataigize—ASO delivers real, scalable results for apps at any stage.

Looking for stunning photoshoot spots in Vancouver without renting a studio? This guide covers 10 free outdoor locations, from Stanley Park to False Creek, that are perfect for business photoshoots, brand content, and creative campaigns. Plus, insider tips on timing and crowd levels to help you get the perfect shot.

95% of leads never turn into revenue. Appomate's Meta ads were no different, until they shifted focus from lead volume to lead quality. By partnering with Strataigize and applying the Precision Growth Framework, they turned wasted ad spend into $53K+ in real opportunities within 30 days. Learn how smarter creative, CRM-integrated feedback loops, and high-intent forms transformed their pipeline, and why the future of marketing is precision, not volume.

Looking to choose the right tools for mobile app marketing? This in-depth comparison explores the key differences between SensorTower and AppsFlyer—from features and pricing to user reviews and pros/cons—specifically through the lens of small-to-midsize agencies. Find out which platform fits your needs, where each excels, and how to combine them for maximum impact. Plus, learn how Strataigize Marketing can help you get the most out of both.

Launching or scaling a mobile app? We've rounded up the top choices for mobile app marketing agencies in Canada, from ASO experts to paid UA and influencer pros. Startups and enterprises alike turn to these agencies for real results. Bonus: why Strataigize is our pick for founders & early-stage growth.

This post reveals the critical role of user experience (UX) in driving lead generation. Contrary to common beliefs that more ads or traffic guarantee leads, it highlights how friction in website design kills conversions. Through real case studies and expert insights, it demonstrates how simplifying UI elements and reducing user friction can increase leads by 30% or more. Practical tips and a checklist help businesses evaluate and improve their site’s UX for better results.

SplitMetrics is ideal for teams looking for structured, pre-launch testing and ASO support, with transparent pricing and free trials. It's well-suited for those who prioritize precision testing before apps go live. StoreMaven is a strong choice for enterprises and larger teams focused on ongoing optimization, deep analytics, and AI-powered insights. While pricing is quote-based, its tailored approach and strong customer satisfaction ratings make it a leader in app store marketing. Both platforms deliver proven results, but your choice will depend on budget, testing needs, and how hands-on you want to be with your ASO strategy.

Looking for the best coffee shops in Vancouver for casual business meetings? Here’s a roundup of 10 great spots, mostly in downtown, with good coffee, reliable Wi-Fi, power outlets, and a vibe that works for both quick catch-ups and longer work sessions. Some even have private rooms if you need a little extra privacy.

The app marketing landscape in 2024–2025 is more competitive, more expensive, and more data-driven than ever. This post breaks down 20 of the most eye-opening, factual, and actionable insights shaping mobile marketing today, from skyrocketing ad spend and rising UA costs to retention challenges, monetization trends, and the privacy shifts transforming iOS and Android. If you're serious about user growth, retention, and ROI, this is the essential data you need right now.

From Apple's screenshot text indexing to AI-driven keyword tools, App Store Optimization is evolving fast. This guide breaks down the 7 key ASO trends shaping 2025—plus real-world examples from Canadian app marketers like App Guardians in Vancouver. Get practical tips to future-proof your app’s visibility in a competitive ecosystem.

Let’s be honest — getting your app noticed these days is tough. There are millions of apps out there, and standing out takes more than luck. You need the right tools. In this post, we’ll walk you through the best ASO tools for 2025. We’re talking keyword tracking, creative testing, review management — all the stuff that helps your app rank higher and get more downloads. Whether you’re building an app on your own or working with a full team, these tools can make your life a whole lot easier.

Canada Day is coming — is your app ready? Whether you’re running things solo or working with a marketing agency, here are easy promo ideas to help boost downloads, drive engagement, and show off some Canadian pride. Let’s make your app part of the celebration!

This step-by-step ASO guide walks you through the process of optimizing your app — from keyword research to metadata and creative assets.

In 2025, visual assets like screenshots, app icons, and feature graphics are more critical than ever in determining how your app performs in the marketplace. This guide outlines the latest image size requirements, supported formats, and best practices across all major app stores—including Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery, Samsung Galaxy Store, and Xiaomi GetApps.

Part 1 explains what ASO is, how it differs from SEO, and why it’s critical for mobile apps in Canada and globally to stay competitive in 2025 and beyond.

This 7-part ASO guide covers the latest strategies, tools, and trends to help mobile apps boost visibility and growth—locally in Canada and globally.

Vancouver’s digital marketing scene is thriving with innovative agencies delivering measurable results across SEO, PPC, social media, and more. This comprehensive guide profiles the top 20 agencies, including Strataigize Marketing, Major Tom, and Kipling Media, highlighting their specialties, success stories, and client feedback. Whether you’re a startup or an established brand, learn which agency can help you unlock scalable growth and maximize ROI in today’s competitive market.

B2B buyers have changed — and inbound marketing is now the proven way to attract, engage, and convert them. In this post, we break down the latest research, real case studies, and practical steps you can use to grow your business. Plus, grab our free Inbound Marketing Playbook packed with actionable strategies you can start using right away!

User-Generated Content (UGC) is the biggest untapped growth lever for Vancouver startups right now — and the data proves it. With 79% of consumers saying UGC directly influences their buying decisions, local founders who master UGC video, UGC creators, and Vancouver-based video marketing services are seeing skyrocketing conversions, lower ad costs, and hyper-engaged audiences. This article breaks down why Vancouver is uniquely positioned for UGC success, shows real-world UGC examples from Vessi, Article, and Herschel, and gives you a full UGC video marketing playbook for 2025. If you're serious about growing your Vancouver startup, this is the UGC guide you can't afford to skip.

Google unveiled its biggest AI leap yet with Gemini 2.5 Pro, capable of reasoning, integrating across Workspace, and powering new tools like AI Mode in Search and Gemini Live. Creators get Veo 3 for full video generation and Imagen 4 for stunning visuals. And yes — smart glasses are back with Android XR, blending AI into the real world. This year’s updates mark a new era: AI is now your default assistant, not a future fantasy.

Most Vancouver businesses pick their marketing agency based on location or price, and it’s costing them growth. In this guide, we reveal why 97% of companies overlook the one factor that actually drives ROI, and how to choose a local digital marketing agency in Vancouver that gets real results. Whether you're a startup, app developer, or eCommerce brand, this is your blueprint for smarter marketing in Vancouver.

Generative Engine Optimization (GEO) is an emerging strategy designed to help brands and creators increase their visibility in AI-driven search environments. As generative AI tools like ChatGPT and Google’s SGE reshape how users discover information, traditional SEO tactics are evolving. This post explores how GEO focuses on optimizing content for AI-generated answers, ensuring your brand remains relevant and authoritative in 2025’s rapidly changing digital landscape. Learn actionable steps to adapt your content, leverage structured data (schema markup), and stay ahead in the era of generative search.

From sky-high CPAs to record-breaking ROAS: Learn the exact CTA framework we're using to transform our clients' ad performance in 2025. Our two-touch strategy is cutting through AI noise and delivering real results.

Looking for the best mobile app marketing agency in North America? In this article, we cover the leading agencies for 2025, including their core services, standout features, and ideal clients. Whether you’re a startup or an enterprise, these agencies are experts in app visibility, user acquisition, and delivering results. The best mobile app marketing agencies in North America help you go far beyond downloads—focusing on app store optimization (ASO), customer retention strategies, and real visibility across platforms like the Apple Store and Google Play.

Learn how to launch effective mobile app install campaigns in 2025 by leveraging platforms like Meta's Facebook, Instagram, Threads, Google Ads, TikTok, Twitter, Snapchat, Pinterest, and LinkedIn. Uncover strategies to target specific demographics, boost downloads, and maximize your app's success in a competitive market.

Understand the costs involved in mobile app marketing campaigns in 2025. This guide covers budget planning for install campaigns, event-based promotions, and proven strategies to optimize your marketing spend while maximizing ROI.

Understand what App Store Optimization (ASO) is, why it matters, and how to implement it effectively in 2025. Learn actionable strategies to improve your app’s visibility, attract more downloads, and enhance user engagement in a competitive marketplace.

Enhance your mobile app marketing strategy by integrating Kochava with leading ad platforms such as Meta, Google, X (Twitter), and Apple Search Ads. This guide provides step-by-step instructions to help you set up integrations, optimize campaigns, and effectively measure performance for better ROI.

Boost your mobile app marketing by integrating AppsFlyer with leading platforms such as Meta, Google, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to set up, track performance, and optimize your campaigns for improved results and ROI.

Boost your mobile app marketing strategy by integrating Adjust with top ad platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This comprehensive guide provides step-by-step instructions for setup, optimization, and advanced tracking to achieve better campaign performance and ROI.

Explore how Adapty empowers app developers with advanced subscription management, real-time analytics, and no-code paywall creation. Learn how to optimize pricing, track performance, and scale your app’s revenue with ease using Adapty’s comprehensive tools.

Enhance your mobile app marketing strategy by integrating Branch with platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to help you set up, track, and optimize your campaigns for improved performance and results.

Explore how Singular's cutting-edge marketing analytics and mobile attribution tools can improve your app's performance and ROI. This guide highlights its key features, pricing options, and practical use cases to help you achieve marketing success.

Learn how Sensor Tower's advanced analytics and market intelligence tools can help your business thrive in the competitive mobile app industry. This guide covers its key features, pricing plans, and practical use cases to help you optimize your app's performance and drive growth effectively.

Discover how App Radar's advanced ASO tools and AI-driven insights can improve your app's performance. This guide covers key features, pricing, and use cases to help you maximize app store visibility and drive more downloads.

Learn how AppTweak’s cutting-edge ASO tools, including the Scale and Enterprise plans, can elevate your app’s visibility and optimize performance. This overview highlights key features, pricing, and how these solutions are tailored for ambitious teams and large enterprises aiming for growth.

Discover how Mobile Measurement Partners (MMPs) are transforming mobile app analytics by providing actionable insights into user behavior and campaign performance. This guide highlights leading MMPs like AppsFlyer, Adjust, Branch, Kochava, Tenjin, and CleverTap, and explains how they help optimize user acquisition, retention, and ROI.

User acquisition is essential for the success of your mobile app marketing efforts. Discover effective strategies and actionable tactics to attract, engage, and grow your user base, setting your app up for long-term success.