User-Generated Content (UGC) is the biggest untapped growth lever for Vancouver startups right now — and the data proves it. With 79% of consumers saying UGC directly influences their buying decisions, local founders who master UGC video, UGC creators, and Vancouver-based video marketing services are seeing skyrocketing conversions, lower ad costs, and hyper-engaged audiences. This article breaks down why Vancouver is uniquely positioned for UGC success, shows real-world UGC examples from Vessi, Article, and Herschel, and gives you a full UGC video marketing playbook for 2025. If you're serious about growing your Vancouver startup, this is the UGC guide you can't afford to skip.

Generative Engine Optimization (GEO) is an emerging strategy designed to help brands and creators increase their visibility in AI-driven search environments. As generative AI tools like ChatGPT and Google’s SGE reshape how users discover information, traditional SEO tactics are evolving. This post explores how GEO focuses on optimizing content for AI-generated answers, ensuring your brand remains relevant and authoritative in 2025’s rapidly changing digital landscape. Learn actionable steps to adapt your content, leverage structured data (schema markup), and stay ahead in the era of generative search.