The Strataigize
Marketing Blog

Thinking about doing your own marketing or hiring a digital marketing agency near me? This guide breaks down the pros, cons, and ROI of both — with insider tips from Thrive Digital Vancouver and other top performance marketing agencies. Learn how performance marketing services, ASO optimization tools, and expert strategies from a digital agency Vancouver BC can boost your business or app (yes, even the Coin Master app) faster. Whether you need a thrive internet marketing agency, app growth agency, or app advertising agency, discover the smartest path to digital thriving in today’s competitive online space.

This post is your go-to stash of ready-to-use AI ChatGPT prompts for creating jaw-dropping visuals. From bold 3D logos and cinematic ads to dreamy gradient backgrounds and hyperrealistic product shots, you’ll find everything you need to spark ideas and make your designs pop. Just copy, paste, and watch ChatGPT (or your favorite AI image tool) bring them to life.

Canadian small businesses don’t need big budgets to make a big impact online. This guide reveals proven, affordable digital marketing tactics — from social media and SEO to email marketing, local search, and paid ads — designed to boost visibility, attract customers, and drive growth. Featuring expert insights from Ian McGavin, Founder of Strataigize Marketing, and real Canadian case studies, you’ll discover actionable steps for user acquisition, retention, and brand building. Whether you DIY or outsource, these strategies can deliver results within 90 days.

This section explains how partnering with the right app marketing agency can significantly improve your App Store Optimization (ASO) success. It covers the benefits of agencies, such as specialized expertise, access to premium tools, in-house creative teams, and industry benchmarking—and outlines the key factors to evaluate before choosing one.

This article highlights how Canadian app developers—from indie games to wellness and productivity tools—are achieving global growth through smart App Store Optimization (ASO). By localizing metadata, optimizing creatives, and running A/B tests, these teams boosted downloads organically without relying on big ad budgets. The case studies show that with the right strategy—and expert support from agencies like Strataigize—ASO delivers real, scalable results for apps at any stage.

Looking for stunning photoshoot spots in Vancouver without renting a studio? This guide covers 10 free outdoor locations, from Stanley Park to False Creek, that are perfect for business photoshoots, brand content, and creative campaigns. Plus, insider tips on timing and crowd levels to help you get the perfect shot.

95% of leads never turn into revenue. Appomate's Meta ads were no different, until they shifted focus from lead volume to lead quality. By partnering with Strataigize and applying the Precision Growth Framework, they turned wasted ad spend into $53K+ in real opportunities within 30 days. Learn how smarter creative, CRM-integrated feedback loops, and high-intent forms transformed their pipeline, and why the future of marketing is precision, not volume.

Looking to choose the right tools for mobile app marketing? This in-depth comparison explores the key differences between SensorTower and AppsFlyer—from features and pricing to user reviews and pros/cons—specifically through the lens of small-to-midsize agencies. Find out which platform fits your needs, where each excels, and how to combine them for maximum impact. Plus, learn how Strataigize Marketing can help you get the most out of both.

Launching or scaling a mobile app? We've rounded up the top mobile app marketing agencies in Canada, from ASO experts to paid UA and influencer pros. Startups and enterprises alike turn to these agencies for real results. Bonus: why Strataigize is our pick for founders & early-stage growth.

This post reveals the critical role of user experience (UX) in driving lead generation. Contrary to common beliefs that more ads or traffic guarantee leads, it highlights how friction in website design kills conversions. Through real case studies and expert insights, it demonstrates how simplifying UI elements and reducing user friction can increase leads by 30% or more. Practical tips and a checklist help businesses evaluate and improve their site’s UX for better results.

SplitMetrics is ideal for teams looking for structured, pre-launch testing and ASO support, with transparent pricing and free trials. It's well-suited for those who prioritize precision testing before apps go live. StoreMaven is a strong choice for enterprises and larger teams focused on ongoing optimization, deep analytics, and AI-powered insights. While pricing is quote-based, its tailored approach and strong customer satisfaction ratings make it a leader in app store marketing. Both platforms deliver proven results, but your choice will depend on budget, testing needs, and how hands-on you want to be with your ASO strategy.

Looking for the best coffee shops in Vancouver for casual business meetings? Here’s a roundup of 10 great spots, mostly in downtown, with good coffee, reliable Wi-Fi, power outlets, and a vibe that works for both quick catch-ups and longer work sessions. Some even have private rooms if you need a little extra privacy.

The app marketing landscape in 2024–2025 is more competitive, more expensive, and more data-driven than ever. This post breaks down 20 of the most eye-opening, factual, and actionable insights shaping mobile marketing today, from skyrocketing ad spend and rising UA costs to retention challenges, monetization trends, and the privacy shifts transforming iOS and Android. If you're serious about user growth, retention, and ROI, this is the essential data you need right now.

From Apple's screenshot text indexing to AI-driven keyword tools, App Store Optimization is evolving fast. This guide breaks down the 7 key ASO trends shaping 2025—plus real-world examples from Canadian app marketers like App Guardians in Vancouver. Get practical tips to future-proof your app’s visibility in a competitive ecosystem.

Let’s be honest — getting your app noticed these days is tough. There are millions of apps out there, and standing out takes more than luck. You need the right tools. In this post, we’ll walk you through the best ASO tools for 2025. We’re talking keyword tracking, creative testing, review management — all the stuff that helps your app rank higher and get more downloads. Whether you’re building an app on your own or working with a full team, these tools can make your life a whole lot easier.

Canada Day is coming — is your app ready? Whether you’re running things solo or working with a marketing agency, here are easy promo ideas to help boost downloads, drive engagement, and show off some Canadian pride. Let’s make your app part of the celebration!

This step-by-step ASO guide walks you through the process of optimizing your app — from keyword research to metadata and creative assets.

In 2025, visual assets like screenshots, app icons, and feature graphics are more critical than ever in determining how your app performs in the marketplace. This guide outlines the latest image size requirements, supported formats, and best practices across all major app stores—including Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery, Samsung Galaxy Store, and Xiaomi GetApps.

Part 1 explains what ASO is, how it differs from SEO, and why it’s critical for mobile apps in Canada and globally to stay competitive in 2025 and beyond.

This 7-part ASO guide covers the latest strategies, tools, and trends to help mobile apps boost visibility and growth—locally in Canada and globally.

Vancouver’s digital marketing scene is thriving with innovative agencies delivering measurable results across SEO, PPC, social media, and more. This comprehensive guide profiles the top 20 agencies, including Strataigize Marketing, Major Tom, and Kipling Media, highlighting their specialties, success stories, and client feedback. Whether you’re a startup or an established brand, learn which agency can help you unlock scalable growth and maximize ROI in today’s competitive market.

B2B buyers have changed — and inbound marketing is now the proven way to attract, engage, and convert them. In this post, we break down the latest research, real case studies, and practical steps you can use to grow your business. Plus, grab our free Inbound Marketing Playbook packed with actionable strategies you can start using right away!

User-Generated Content (UGC) is the biggest untapped growth lever for Vancouver startups right now — and the data proves it. With 79% of consumers saying UGC directly influences their buying decisions, local founders who master UGC video, UGC creators, and Vancouver-based video marketing services are seeing skyrocketing conversions, lower ad costs, and hyper-engaged audiences. This article breaks down why Vancouver is uniquely positioned for UGC success, shows real-world UGC examples from Vessi, Article, and Herschel, and gives you a full UGC video marketing playbook for 2025. If you're serious about growing your Vancouver startup, this is the UGC guide you can't afford to skip.

Google unveiled its biggest AI leap yet with Gemini 2.5 Pro, capable of reasoning, integrating across Workspace, and powering new tools like AI Mode in Search and Gemini Live. Creators get Veo 3 for full video generation and Imagen 4 for stunning visuals. And yes — smart glasses are back with Android XR, blending AI into the real world. This year’s updates mark a new era: AI is now your default assistant, not a future fantasy.

Most Vancouver businesses pick their marketing agency based on location or price — and it’s costing them growth. In this guide, we reveal why 97% of companies overlook the one factor that actually drives ROI, and how to choose a digital marketing agency that gets real results. Whether you're a startup, app developer, or eCommerce brand, this is your blueprint for smarter marketing in Vancouver.

Generative Engine Optimization (GEO) is an emerging strategy designed to help brands and creators increase their visibility in AI-driven search environments. As generative AI tools like ChatGPT and Google’s SGE reshape how users discover information, traditional SEO tactics are evolving. This post explores how GEO focuses on optimizing content for AI-generated answers, ensuring your brand remains relevant and authoritative in 2025’s rapidly changing digital landscape. Learn actionable steps to adapt your content, leverage structured data (schema markup), and stay ahead in the era of generative search.

From sky-high CPAs to record-breaking ROAS: Learn the exact CTA framework we're using to transform our clients' ad performance in 2025. Our two-touch strategy is cutting through AI noise and delivering real results.

Looking for the best mobile app marketing agency in North America? In this article, we cover the leading agencies for 2025, including their core services, standout features, and ideal clients. Whether you’re a startup or an enterprise, these agencies are experts in app visibility, user acquisition, and delivering results. The best mobile app marketing agencies in North America help you go far beyond downloads—focusing on app store optimization (ASO), customer retention strategies, and real visibility across platforms like the Apple Store and Google Play.

Learn how to launch effective mobile app install campaigns in 2025 by leveraging platforms like Meta's Facebook, Instagram, Threads, Google Ads, TikTok, Twitter, Snapchat, Pinterest, and LinkedIn. Uncover strategies to target specific demographics, boost downloads, and maximize your app's success in a competitive market.

Understand the costs involved in mobile app marketing campaigns in 2025. This guide covers budget planning for install campaigns, event-based promotions, and proven strategies to optimize your marketing spend while maximizing ROI.

Understand what App Store Optimization (ASO) is, why it matters, and how to implement it effectively in 2025. Learn actionable strategies to improve your app’s visibility, attract more downloads, and enhance user engagement in a competitive marketplace.

Enhance your mobile app marketing strategy by integrating Kochava with leading ad platforms such as Meta, Google, X (Twitter), and Apple Search Ads. This guide provides step-by-step instructions to help you set up integrations, optimize campaigns, and effectively measure performance for better ROI.

Boost your mobile app marketing by integrating AppsFlyer with leading platforms such as Meta, Google, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to set up, track performance, and optimize your campaigns for improved results and ROI.

Boost your mobile app marketing strategy by integrating Adjust with top ad platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This comprehensive guide provides step-by-step instructions for setup, optimization, and advanced tracking to achieve better campaign performance and ROI.

Explore how Adapty empowers app developers with advanced subscription management, real-time analytics, and no-code paywall creation. Learn how to optimize pricing, track performance, and scale your app’s revenue with ease using Adapty’s comprehensive tools.

Enhance your mobile app marketing strategy by integrating Branch with platforms such as Meta, Google Ads, Apple Search Ads, and X Ads. This guide provides step-by-step instructions to help you set up, track, and optimize your campaigns for improved performance and results.

Explore how Singular's cutting-edge marketing analytics and mobile attribution tools can improve your app's performance and ROI. This guide highlights its key features, pricing options, and practical use cases to help you achieve marketing success.

Learn how Sensor Tower's advanced analytics and market intelligence tools can help your business thrive in the competitive mobile app industry. This guide covers its key features, pricing plans, and practical use cases to help you optimize your app's performance and drive growth effectively.

Discover how App Radar's advanced ASO tools and AI-driven insights can improve your app's performance. This guide covers key features, pricing, and use cases to help you maximize app store visibility and drive more downloads.

Learn how AppTweak’s cutting-edge ASO tools, including the Scale and Enterprise plans, can elevate your app’s visibility and optimize performance. This overview highlights key features, pricing, and how these solutions are tailored for ambitious teams and large enterprises aiming for growth.

Discover how Mobile Measurement Partners (MMPs) are transforming mobile app analytics by providing actionable insights into user behavior and campaign performance. This guide highlights leading MMPs like AppsFlyer, Adjust, Branch, Kochava, Tenjin, and CleverTap, and explains how they help optimize user acquisition, retention, and ROI.

User acquisition is essential for the success of your mobile app marketing efforts. Discover effective strategies and actionable tactics to attract, engage, and grow your user base, setting your app up for long-term success.