November 25, 2025
How a Pet App Reduced Costs & Gained High-Intent Users
Pet app cut costs and gained better users by shifting to worldwide targeting and in-app optimization
Pet Health App
The client initially limited targeting to English-speaking countries, which generated installs but at a higher-than-ideal cost. After shifting the strategy to optimize for in-app registrations and expanding targeting to a worldwide audience, performance improved dramatically, driving 838 registrations at $1.47 each, reducing install costs, and increasing overall user quality. With refreshed creative assets and stronger optimization signals, the campaign now outperforms industry standards, supported by positive feedback from the client, who noted the immediate improvement in both cost efficiency and user value.