January 28, 2026
882% More Installs at 64% Lower CPI with Meta Ads
Podz scaled installs while cutting CPI by 64%.
Podz Family Organizer App
Podz scaled installs while significantly improving efficiency. From March 2025 to January 2026, blended CPI dropped 64% (from $5.90 to $2.13) while installs increased 882% (from 1,181 to 11,596). This growth was driven by a repeatable system focused on structured testing, continuous creative iteration, and disciplined budget allocation—delivering sustained scale without relying on short-term performance spikes.
