The Challenge
When Appomate approachead us, they were running Meta ads that were generating leads — but nearly all of them were unqualified. Their pipeline was clogged with contacts who didn’t need the service or didn’t have the budget. The marketing was burning through budget with little to show for it.
The Before Picture:
- 95% of leads were unqualified.
- Conversion rates were low.
- Budget was being spent inefficiently.
- There was no clear data on what was working — or why.