Vesperia Comics brought something unique to Vancouver: curated comic books, manga, anime collectibles, and niche merchandise for dedicated fans.
But like many new brick-and-mortar retailers, Vesperia struggled with one core problem:
"People in the community didn’t know the shop existed." - Spence Campbell, Owner
Traditional print ads were too expensive, organic reach was slow, and competing for attention online felt overwhelming for a new business owner.
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Strataigize Marketing offered Vesperia a cost-effective, hands-on promotional package designed to build local awareness quickly.
We began by creating a simple, clear, and hyper-local plan focused on three pillars:
We conducted an on-site filming session with Spencer, capturing:
Our team wrote a friendly, conversational script that reflected the shop’s personality; knowledgeable, authentic, and deeply rooted in local fandom culture.
We produced multiple versions of short promotional videos and tested:
This allowed us to identify which creative style resonated most with local audiences.
We built a Greater Vancouver–focused interest stack including:
We layered this with radius-based targeting, ensuring only nearby residents were served ads.
We used our hyper-focused Meta Ad services to target the right audience.
Anyone who watched the videos, engaged with the content, or visited the shop’s social pages was retargeted with reminder ads encouraging them to stop by in person.
All of this ran with an ad spend of under $10/day, designed for new business owners who need maximum impact at minimal cost.
Within the first month of the campaign:
This level of brand lift, especially on a small budget, exceeded expectations and positioned Vesperia Comics as a rising name within the Vancouver manga fan community.
Our content strategy succeeded because it matched how local discovery works today:
Locals responded strongly to seeing the actual owner talking passionately about his shop.
The videos blended quick product showcases with Spencer’s personality, making them both engaging and informative.
People realized: “Oh, this shop is near me and I didn’t even know it existed.”
The campaign tapped into the existing Vancouver fandom community, a group known for sharing, tagging, and building word-of-mouth momentum.
Thanks to Strataigize Marketing’s efforts, we received positive feedback from customers and even convention attendees who recognized us from social media. The team was extremely hands-on, receptive to my input, and being local made communication easy. I’m really happy with the results.
This project demonstrates how strategic, authentic, and localized video marketing, paired with smart audience targeting, can create real foot traffic, even for newly established brick-and-mortar businesses with limited budgets.
If you’re a local business in Greater Vancouver looking to drive visibility and sales, Strataigize Marketing can help you turn awareness into measurable growth!