Paid advertising

Ad spend that compounds.

High-quality traffic optimized for revenue, not clicks. We build, test, and scale paid campaigns across Google and Meta with creative and measurement running as one loop.

Book a growth audit →Explore paid advertising

8.54×

ROAS, AI fitness app, 6 months

71%

CPI reduction, Podz

$0.70

Cost per install, Podz best month

Overview

Paid Advertising, done as one system.

Paid advertising done right is a profit engine, not a cost center. We treat creative, targeting, and measurement as a single system, testing into the winners and cutting the waste, so every dollar is traced to the revenue it produced and scaled only when the unit economics hold.

The reason most ad accounts underperform is not the platform, it is the disconnect between the people making creative, the people buying media, and the people reading the numbers. We run all three as one loop: creative produced and tested at the pace the algorithms reward, bidding that moves toward lifetime value, and measurement clean enough to scale on with confidence, including reporting we pull through the Google Ads API. Before you scale spend, the ad-spend waste calculator and creative velocity audit show where the leaks are.

When the query lives inside ChatGPT instead of Google, that is ChatGPT Ads, a separate surface with its own audience rules and its own pixel and crawler checks.

What's inside

Explore the service.

Google Ads

Search, Performance Max, and YouTube campaigns built and optimized for revenue.

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Meta Ads

Full-funnel Meta campaigns where data-driven creative and media buying run as one loop.

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TikTok Ads

TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns on revenue.

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LinkedIn Ads

LinkedIn campaigns targeted on job function and firmographics, with offline conversion imports so pipeline decides the spend.

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Apple Search Ads

Apple Search Ads run against installs that pay back, with keyword, brand-defence and competitor campaigns separated so each one can be judged on its own.

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ChatGPT Ads

ChatGPT Ads sit under the response, labelled and separated. We run them against the people who can actually see ads (Free and Go), with the pixel and crawler wiring OpenAI's review checks.

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What we do

Named work, not vague scope.

Every line item opens into the artifact you receive, the typical duration, and the role that delivers it.

Google Ads

Account restructure
Artifact
Rebuilt campaign architecture with a migration plan that protects learning
Typical duration
2 to 3 weeks
Delivered by
Paid media lead
Search query mining
Artifact
Weekly negative and expansion lists with the spend each decision moved
Typical duration
Ongoing, weekly
Delivered by
Paid media lead
Performance Max hygiene
Artifact
Asset group audit, brand exclusions, and placement reporting setup
Typical duration
1 to 2 weeks
Delivered by
Paid media lead
Demand Gen campaigns
Artifact
Creative set and audience plan with per-format results
Typical duration
2 weeks to launch
Delivered by
Paid media lead
Offline conversion import
Artifact
CRM-to-Google conversion pipeline so bids optimize to revenue, not forms
Typical duration
1 to 2 weeks
Delivered by
Analytics lead

Meta Ads

Account structure and CAPI
Artifact
Consolidated structure plus server-side events with match quality report
Typical duration
1 to 2 weeks
Delivered by
Paid media lead
Creative testing framework
Artifact
Structured test queue with a written kill/scale rule set
Typical duration
Ongoing, new tests weekly
Delivered by
Creative director
Audience and exclusion hygiene
Artifact
Audience map with exclusions that stop paying for existing customers
Typical duration
1 week, reviewed monthly
Delivered by
Paid media lead
Budget scaling rules
Artifact
Written step-size and dampening rules applied on matured data only
Typical duration
Ongoing
Delivered by
Paid media lead
Promotion and launch bursts
Artifact
Time-boxed campaign plan with daily pacing and a post-mortem
Typical duration
Per burst, 1 to 4 weeks
Delivered by
Paid media lead

ChatGPT Ads

Offer and audience fit
Artifact
Written call on whether Free and Go can see the offer, before spend starts
Typical duration
3 days
Delivered by
Paid media lead
Pixel and OAI-AdsBot floor
Artifact
Verified OpenAI pixel events plus a robots group that Allows OAI-AdsBot on its own
Typical duration
3 to 5 days
Delivered by
Analytics lead
Ad-group test structure
Artifact
One creative per ad group for any test that has to be a real comparison
Typical duration
1 week to first live set
Delivered by
Paid media lead
Landing and UTM wiring
Artifact
Dedicated lander with UTMs and the OpenAI click reference captured into the CRM
Typical duration
1 week
Delivered by
Analytics lead
Weekly delivery read
Artifact
Decision log that waits for the 7-hour report lag and 24 to 48 hour conversion window
Typical duration
Ongoing, weekly
Delivered by
Paid media lead

Performance Creative

Hook matrix
Artifact
Angle-by-format test grid seeded from customer language research
Typical duration
1 week, refreshed monthly
Delivered by
Creative director
Static iteration sets
Artifact
Batches of statics iterating on proven winners
Typical duration
Weekly batches
Delivered by
Design lead
UGC and video production
Artifact
Briefs, sourced creators, and edited performance cuts
Typical duration
2 to 4 weeks per batch
Delivered by
Creative director
Format tests
Artifact
One-lever format experiments with a per-lever verdict
Typical duration
Per test, 1 to 2 weeks
Delivered by
Creative director
Fatigue watch
Artifact
Frequency and first-time-impression monitoring with refresh triggers
Typical duration
Ongoing
Delivered by
Paid media lead

Measurement

Pixel and server events
Artifact
Verified browser plus server event coverage across every conversion point
Typical duration
1 to 2 weeks
Delivered by
Analytics lead
Attribution windows doctrine
Artifact
Written window and maturity policy applied to every report and decision
Typical duration
1 week, then enforced ongoing
Delivered by
Analytics lead
Blended performance view
Artifact
Dashboard joining platform-reported and blended MER views
Typical duration
2 weeks
Delivered by
Analytics lead
Incrementality checks
Artifact
Holdout or geo test design with a measured lift verdict
Typical duration
4 to 6 weeks per test
Delivered by
Analytics lead
Weekly decision log
Artifact
Written record of every account change and what it did
Typical duration
Ongoing
Delivered by
Paid media lead

Case studies

Paid Advertising, proven.

Podz: Family Organizer

Podz: 52,873 App Installs in a Month at $0.70 Each

$0.70 Cost per install, best month (from $2.38)52,873 Installs in a single month

Read the case study →

Backroad Mapbooks

A High-Intent Google Ads Engine for Backroad Mapbooks

364% Return on ad spend+209.7% Purchases vs previous period

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“They took over Meta ads and made it our strongest growth channel.”

MJB Studios, Executive · Verified Clutch review

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FAQ

Paid Advertising, answered.

What's the minimum ad budget you work with?

We manage from $25,000 per month in media, the same floor our pricing page publishes. Ad spend is billed by the platforms directly, so you keep your own ad accounts, and that level is what it takes to test creative and audiences to a real read on more than one channel. Below it, we'll usually recommend starting with ASO or CRO so the traffic you already have converts harder, then scaling paid once the unit economics are proven.

Do you make the creative too?

Yes. Creative is the biggest lever in modern paid media, so we produce and test it in the same loop as the media buying (UGC, static, video) rather than handing you a list of recommendations.

Which platforms do you run?

Google, Meta, TikTok, LinkedIn, Apple Search Ads, and ChatGPT Ads, where they fit your audience. We pick channels by where your buyers convert, and run creative and measurement as one loop across all of them.

How do you measure success?

On revenue and ROAS. We trace every dollar to the outcome it produced and scale a channel only when the unit economics hold, so spend follows profit.

Teams we've helped grow