Your App Store Visual Asset Guide [Sizes, Formats, etc.]
To make implementation easier, we've compiled a free downloadable PDF of app visual specs that includes all the size specifications and templates.
This resource is ideal for developers, designers, and marketers looking to streamline their workflow across multiple platforms.
Apple App Store (iOS, iPadOS, watchOS, tvOS)
App Icon
- Size: 1024 × 1024 px
- Format: PNG (no transparency, sRGB)
Screenshots
- Formats: PNG or JPEG
- Minimum: 1 per device type, up to 10
- Device-specific sizes:
- iPhone 6.9″: 1290×2796 or 1320×2868 px
- iPhone 6.5″: 1284×2778 or 1242×2688 px
- iPad Pro 13″: 2048×2732 or 2064×2752 px
- Apple Watch Ultra: 410×502 px (1:1, consistent per app)
- Apple TV: 1920×1080 or 3840×2160 px
Videos
Up to 3 app previews per device type, 15-30s each (MOV/MP4, 1080p).
Localization Support
Fully supported per device and language.
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Google Play Store (Android, Tablets, TV, Wear OS)
App Icon
- Size: 512 × 512 px
- Format: 32-bit PNG (no alpha, max 1MB)
Screenshots
- Format: PNG (24-bit) or JPEG
- Minimum: 2 per device type, up to 8
- Size: 320 to 3840 px (either side)
- Aspect ratio: Max 2:1
- Recommended:
- Phone: 1080×1920 px (portrait)
- Tablet/Chromebook: 1920×1080 px or higher
- Wear OS: 384×384 px (1:1)
- Android TV: 1920×1080 px (landscape)
Feature Graphic
- Size: 1024 × 500 px
- Format: JPEG or PNG (no alpha)
TV Banner (TV apps only)
1280 × 720 px (landscape)
Localization Support
Fully supported for all visuals.
Amazon Appstore (Fire OS, Android, Fire TV)
App Icons
- Small: 114 × 114 px (PNG)
- Large: 512 × 512 px (PNG)
Screenshots
- Formats: PNG or JPEG
- Minimum: 3, up to 10
- Supported sizes:
- Portrait: 480×800 up to 1200×1920 px
- Landscape: 800×480 up to 2560×1600 px
Promotional Image
- Size: 1024 × 500 px
- Optional but recommended
Fire TV Assets
- App Icon: 1280 × 720 px (no alpha)
- Screenshots: 1920 × 1080 px (landscape)
- Background: 1920 × 1080 px
Huawei AppGallery
App Icon
- Size: 512 × 512 px
- Format: PNG, max 2MB
Screenshots
- Format: PNG or JPG
- Minimum: 3, max 8
- Size: Between 320 px and 3840 px (longest side)
- Recommended:
- Portrait: 480×800 px
- Landscape: 800×450 px
- File size: Max 5MB
Samsung Galaxy Store
App Icon
- Size: 512 × 512 px
- Format: PNG (no transparency)
Screenshots
- Format: PNG or JPEG
- Minimum: 3, up to 8
- Dimensions: 320 to 3840 px (side length)
- Recommended:
- Portrait: 450×800 px
- Landscape: 800×450 px
- Hero Image (Games): 1200 × 675 px (optional)
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Xiaomi GetApps
App Icon
- Size: 512 × 512 px
- Format: PNG (max 2MB)
Screenshots
- Format: PNG or JPG
- Minimum: 3, max 8
- Size: Max 2MB each
- Recommended:
- Portrait: 1080 × 2400 px or 1080 × 1920 px
- Landscape: 1920 × 1080 px
Final Tips for All Stores
- Consistency matters: Maintain visual consistency across platforms for brand identity.
- Avoid text clutter: Text inside screenshots should be minimal and legible.
- Localization: Use localized screenshots for your ASO where platforms support it.
- Status bar hygiene: Ensure clean status bars (full battery, no notifications).
- High-res > Low-res: Always prefer higher resolution images within size limits.
Keep your app’s visual assets polished and platform-appropriate, and you’ll significantly increase your chances of discoverability and download conversion.
Need expert help with visual strategy and mobile app marketing?
At Strategize Marketing, we specialize in all things apps. They're based in Vancouver, but their reach is global.
From visual asset creation and ASO to full-funnel app growth campaigns, we help you stand out on every app store.
Get in touch to level up your app’s performance with a results-driven mobile marketing partner.