Home / Services / Mobile
App Store Optimization
Get found. Get installed.
The store listing is how people find the app and decide to install. We test the words, the screenshots, and
The short version.
App store optimization is how the listing gets found and how more of those
- Choose the words buyers search.
- Test the title, subtitle, and screenshots.
- Keep the listing current as your app, competitors and search demand change.
The loop, start to finish.
Not a one-off launch task. A standing cycle, because rankings decay and
Step 01
Keyword and competitor map
We list the words people search, and where a competitor ranks
Step 02
Metadata rebuild
We rewrite the title, subtitle, keyword field, and description, then measure which word moved
Step 03
Creative testing loop
Icon, screenshots, and preview video are tested on real store visits. The
Step 04
Rank and conversion reporting
Each week you see which word moved, and which image changed how many
A stronger listing for every source of traffic.
Discovery beyond campaigns
Relevant keywords and current metadata help people find the app through store search. Rankings can change, so we monitor them
Support paid acquisition
A listing that converts more visits into installs can improve acquisition efficiency. We check the effect for the traffic reaching
Build on what the tests show
Keyword research and creative experiments create a record of what visitors respond to, giving the next test a better
How ASO-ready is your app?
Check everything that’s true. Your score
Done for you.
Keyword Strategy
The words buyers search, written into the title, subtitle, and
Creative & Screenshots
Icons, screenshots, and preview videos, tested on what
Conversion Optimization
Every store surface tested so more visits
Case studies
App Store Optimization, proven.
+127%Increase in download rateKleo:
+127% Downloads: Kleo's 30-Day App Store Optimization
+387.5%iOS downloadsMobile
How We Increased App Downloads with ASO and ASA by 387%
“Their ASO overhaul lifted our downloads over 900%.”
App Store Optimization, answered.
How long does ASO take to show results?
Word and listing changes usually move rank in 2 to 4 weeks. Screenshot tests often show in the first 30 days, and keep compounding over 3 to
Does ASO work for both the App Store and Google Play?
Yes. The App Store and Google Play rank apps differently, so we treat them as
Does ASO replace paid user acquisition?
No. A better listing turns more of the people who reach it into installs, including the ones you
What do you optimize first?
Usually the icon and the first screenshots, then the words. We keep the change that gets
What does App Store Optimization cost?
A 30-day listing sprint is $9,000 fixed. Ongoing work sits in the growth retainer at $10,000 to $18,000 a month, month to month after the first 3 months. Ad spend is separate. We manage from $25,000 a month
Related services.
User Acquisition
Ads on Apple, Google, and Meta for people who stay
User Retention
The first session, the screen where people pay, and the messages that bring
Data Analysis
Connect acquisition, product use and revenue, with clear definitions and an explanation of where
Growth consult
A free 30-minute conversation with a founder. Discuss the work you need and leave with the next