What Does a Facebook Ads Agency Actually Do?
At its core, a Facebook ads agency is your pit crew for social media advertising. They handle the heavy lifting: campaign setup, creative design, targeting, bidding, testing, and optimization.
In other words, while you’re busy running the business, they’re busy making sure your ads reach the right people, at the right time, with the right message.
Think of them as translators: they take your business goals and translate them into campaigns that the Facebook algorithm understands (and rewards).
The best agencies also act as partners— not just “order-takers” but strategists who help refine your messaging and positioning.
The Metrics That Separate the Pros from the Amateurs
How do you know if you’ve found a good Facebook ads marketing agency?
Numbers tell the story.
- ROAS (Return on Ad Spend): In 2025, the average ROAS for Facebook ads hovers around 2x–4x, depending on industry. A strong agency should consistently aim to beat that benchmark, not just scrape by.
- CTR (Click-Through Rate): High-performing agencies understand benchmarks (Wordstream and Hootsuite publish them yearly) and tailor creative to stay above industry averages.
- CPL/CPA (Cost per Lead/Acquisition): Look for transparency here. If an agency dodges questions about cost efficiency, that’s a red flag the size of a Times Square billboard.
Pro tip: Ask for case studies. Real-world examples of previous campaigns are your best insurance policy against overpromising and underdelivering.
Pricing: How Much Do Agencies Charge for Facebook Ads?
Here’s where things often get foggy. Agencies typically charge in one of three ways:
1. Flat monthly retainer: Predictable, but make sure the scope of services matches the fee.
2. Percentage of ad spend: Common for scaling campaigns, but beware if ad spend balloons without a strategy.
3. Performance-based fees: Tied to results (great if you trust their chops, risky if you don’t). So, how much do agencies charge for Facebook ads management?
On average, you’ll see retainers starting around $1,000/month for smaller accounts and scaling to $10,000+ for enterprise-level management. Add ad spend on top of that, and you’ll see why it pays (literally)to choose wisely.
Local vs. Remote: Do I Need a “Facebook Ad Agency Near Me”?
Short answer: not necessarily. While there’s comfort in shaking hands across a conference table, Facebook ads management is a digital-first service.
A local agency may know your community better, but a remote social media advertising agency with specialized expertise might deliver better performance.
The best choice depends on whether you value proximity or proven technical depth.
What to Look For in a High-Performing Meta Partner
When you’re evaluating Facebook ad agencies, keep this checklist handy:
- Strategic depth: Do they understand your industry and audience, or are they just “boosting posts”?
- Transparency: Clear reporting on spend, conversions, and optimizations.
- Creative chops: Fresh ad creative that doesn’t feel recycled from 2017.
- Proactivity: Do they suggest new tests, or only move when you nudge them?
- Credentials: Partnerships, certifications, and recognized Facebook ads experts on staff.
In short: a Facebook ads expert doesn’t just manage campaigns; they manage outcomes.
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Why Partner with Strataigize?
At Strataigize, we’ve built our reputation on turning ad spend into growth, not guesswork. Our Facebook ads management agency approach combines data-driven testing, creative strategy, and deep knowledge of Facebook’s ever-changing platform.
Whether you’re exploring social media marketing packages or wondering if your current setup is underperforming, we’re here to translate complexity into clarity.Now that you know what separates a good agency from a great one, you’re ready to take the next step.
Check out our Meta Ads Agency page, explore our Paid Advertising Services, or contact us directly to see how we can help.
Because the right agency isn’t just a vendor, it’s your growth partner.