SplitMetrics vs StoreMaven (2025 Comparison)

Choosing the right app store optimization (ASO) platform is crucial for driving more downloads and improving conversion rates.

In 2025, SplitMetrics and StoreMaven remain two of the most trusted solutions for A/B testing, ASO, and user behavior analytics for iOS and Android apps.

Both platforms help mobile marketers and app developers make smarter decisions about creatives, metadata, and store strategies, but which one fits your needs better?

This post breaks down their features, pricing, strengths, and user feedback to help you make an informed choice.

SplitMetrics vs StoreMaven (2025 Comparison)

Feature Comparison

Both SplitMetrics and StoreMaven are app store A/B testing and optimization platforms supporting iOS (App Store) and Android (Google Play) apps.

The table below highlights key features side-by-side:

Feature	SplitMetrics Optimize	StoreMaven
A/B Testing	Yes – out-of-store A/B testing for app listings (icons, screenshots, videos, etc.) with multivariate testing and pre-launch experiments.	Yes – comprehensive A/B testing on App Store & Google Play content with live-experiment support.
ASO Tools	Strong focus on App Store Optimization with keyword research, rank tracking, competitor monitoring, and review sentiment analysis.	Emphasizes organic growth with creative optimization, keyword optimization, and AI-led suggestions for ASO.
Analytics & Reporting	Robust analytics with conversion funnel, cohort analysis, heatmaps, session recordings, and custom reports.	In-depth analytics on downloads, conversion rates, engagement, and custom dashboards.
User Insights	User behavior tracking on test pages (heatmaps, scrolls), qualitative feedback through surveys.	User behavior insights through test results and competitor page previews, with user segmentation.
Automation & Scheduling	Automated test rules, alerts, pre-launch scheduling, and Slack/email integration for notifications.	Primarily manual setup; managed services for enterprise available for test setup and analysis.
Integration Capabilities	Integrates with Adjust, AppsFlyer, internal BI tools; supports exports and some API features.	Integration via data export and analysis; complements other ASO tools with App Store & Play Store data.
AI-Powered Features	AI-driven insights for creative suggestions, winning asset combinations, and optimization guidance.	AI-led analysis to suggest improvements for app store pages based on performance data.
Platform Support	iOS & Android supported; tests in isolated environments mimicking store pages for safety.	iOS & Android supported; localizes tests for global audiences on App Store and Google Play.

Pricing and Plans

SplitMetrics offers tiered annual subscriptions, while StoreMaven uses a custom quote-based model:

SplitMetrics: Three main plans (annual pricing)

Basic – Starting at $13,600/year: Designed for indie devs/small teams (includes 1 app on iOS or Android, 1 locale, up to 12 tests/year). Covers testing on product page, search page, category page with multivariate support. Comes with a Customer Success manager for onboarding (first test co-managed) and ongoing ASO support plus benchmarks.
Advanced – Starting at $26,500/year: Meant for mid-market and larger companies with heavier usage. Still 1 app/locale and 12 tests included, but adds more hands-on services: a dedicated enterprise success manager, co-managed services for each test, deeper granular benchmarks, app page audits, an A/B testing strategy plan, and more frequent review meetings.
Managed (Enterprise) – Starting at $33,100/year: For high-volume users and agencies. Includes everything in Advanced, plus fully managed experiment setup for each test (SplitMetrics team handles experiment execution). Also adds extras like a Facebook ads account audit and other custom support.

Note: Additional app slots or test packs can be purchased separately to expand any plan beyond the 1 app / 12 tests baseline.
A free trial is available (no credit card required) to try the platform.

StoreMaven: Pricing is not publicly published – you need to contact StoreMaven for a tailored quote.

They do offer a free trial of the platform. Plans are generally customized to the size and needs of the client (Startups, SMBs, and Enterprises are all served).

While specific prices aren’t listed, anecdotal data suggests a ballpark figure of around $100/month for basic usage in the past, though this may vary and larger organizations likely pay significantly more for full enterprise-level service.

In practice, StoreMaven is considered premium (“price on request”) software, and its value proposition is justified by the breadth of features (pre-launch testing, advanced listing optimization, expert consulting) for companies serious about maximizing downloads.

User Reviews & Satisfaction

Both platforms receive positive feedback from users on review sites. StoreMaven edges ahead in overall ratings, but each has distinct pros and cons:

SplitMetrics – 4.2/5 ⭐ (18 reviews)

Pros:

Praised for ease of setup for A/B tests and clear structure for ASO experimentation.
Considered user-friendly once learned, delivering fast feedback from real users during tests.
Support from the SplitMetrics team is frequently mentioned as responsive and helpful.
Allows app marketers to optimize store listings pre-launch without risking live app rankings, helping improve conversion before release.

Cons:

High price can be steep for small developers or startups.
Some reviewers found the dashboard UI confusing at first, with a learning curve.
Could improve on advanced segmentation or user identification features compared to competitors.

Summary:
A powerful tool if you have the budget, offering reliable results and improvements in app store performance.

StoreMaven – 4.4/5 ⭐ (50+ reviews)

Pros:

Regarded as a powerful ASO optimization tool, especially for creative testing (icons, screenshots, videos, etc.).
User-friendly interface; even beginners can understand results and reports.
Dashboard and reporting capabilities earn praise for depth and clarity.
Customer support quality is rated highly, offering a responsive and “partner-like” experience.
AI-driven suggestions for app store page improvement are considered forward-looking and valuable.

Cons:

Best results come with a solid understanding of ASO and data analysis; otherwise, the platform may feel complex.
Some wished for more features or easier access to certain functionalities.
Pricing is opaque and may be considered high-end, which could deter smaller businesses.

Summary:
StoreMaven’s higher satisfaction score reflects strong overall value for companies serious about optimization, with substantial gains reported in conversion after using the platform.

Bottom Line

Both SplitMetrics and StoreMaven support iOS and Android app marketing with robust A/B testing and ASO capabilities.

SplitMetrics Optimize is praised for its pre-launch testing framework and ease of use.
StoreMaven is commended for comprehensive analytics, AI insights, and strong customer support.

SplitMetrics offers clear packages with trials, while StoreMaven provides tailored solutions better suited for enterprises or larger teams. Your choice should depend on budget, need for managed services, and how deeply you plan to invest in ASO analytics.

Both tools are well-regarded and have helped publishers significantly improve app store conversion rates. Regardless of choice, users consistently report high satisfaction with the A/B testing, analytics, and support from both platforms.

Accelerate your growth with tailored ASO services built for top app store performance.

Need help with mobile app marketing?