Case Study
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Creative Optimization That Drove a 107% Surge in Podz Ad Results

+1,243

New in-app registrations

+55K%

Best single ad performance

−33.8%

Cost per Result

The Challenge

Podz’s existing ad set showed plateauing registration rates, despite stable click-through performance. Prior creatives were optimized for awareness and link clicks, not post-install actions. The challenge was to turn engagement into in-app registrations, the metric most closely tied to business growth.

The Precision Growth Framework

Our Solution

Podz executed a strategic refresh of its install campaigns, rolling out new static creatives.

The focus was to test new aspect ratios, visual hierarchies, and clearer calls to action designed to drive in-app registrations rather than generic installs.

What We Did

1. Creative Optimization

We introduced new static ad variants (e.g., Install-Static-4x5-v5 and Install-Static-1x1-v5) that focused on cleaner visuals, stronger CTAs, and simplified messaging.

  • Focused on direct value messaging within the creative, shorter copy, and clean visual framing.
  • Each format tested optimized aspect ratios (1x1 and 4x5) to improve mobile feed performance.‍
  • Result: These new creatives became the main growth driver, fueling a 107% total increase in in-app registrations compared to the previous period (Aug 9–Sep 8, 2025).

2. Conversion-Focused Optimization

  • Shifted campaign objectives toward app_custom_event.fb_mobile_complete_registration instead of general installs.
  • Applied a 7-day click attribution window for more reliable conversion tracking on actual user sign-ups.
  • Result: This focus turned high CTRs into meaningful conversions, cutting the average cost per registration to as low as $2.55.

3. Color and Format Testing

A/B testing between black and white background creatives revealed that white creatives outperformed others:

  • One ad saw a 1,716% improvement in results and +369% link clicks.
  • This shift showed users responded better to high-contrast, clean ad visuals.

4. Cost Efficiency Adjustments

We adjusted bid caps and shifted budgets toward the top-performing creatives early in the cycle, reducing wasted spend.

  • Cost per result dropped from $8.28 → $3.70 for “Install-Static-4x5-v5,” while maintaining volume.

5. A/B Testing and Iteration

  • Conducted ongoing comparisons against prior-month baselines.
  • Rapidly scaled top performers (like install-static-4x5-v5) within two weeks of launch.
  • Result: So overall, Podz saw a 107% month-over-month increase in total in-app registrations across all ads.
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Results

‍

Podz Ad Performance Table
Ad Name New Registrations % Growth Cost Per Result CTR
install-static-4x5-v5 1,121 +55,950% $3.68 1.17%
install-static-1x1-v8 250 +187% $2.55 0.70%
install-static-1x1-v5 35 +775% $4.44 1.36%

Total Ad Performance Comparison

Total Ad Performance Comparison
Period Total In-App Registrations Change % Growth
Before (Aug 9 – Sep 8, 2025) 1,158 — —
After (Sep 9 – Oct 9, 2025) 2,401 +1,243 +107.3%

Impact

  • In-app registrations skyrocketed, with install-static-4x5-v5 alone accounting for a 55,950% increase in completions month-over-month.
  • CTR improvements across static variants indicate stronger creative resonance and intent.
  • Cost efficiency improved, with top-performing ads achieving cost per registration between $2.55–$4.44, well below category benchmarks.
“Strataigize Marketing transformed our ad performance in just weeks. We saw massive growth, lower costs, and creative clarity that finally connected with our audience.”
Charlie Vinal
Podz Family Organizer App

Conclusion

Key Takeaways

  • Creative variation drives scale: Minor visual and format tweaks, when data-backed, can yield exponential ROI.
  • Optimize for intent, not reach: Aligning creative messaging with the final conversion goal (registrations) outperformed engagement-focused campaigns.
  • Iterate fast: Rapid creative testing cycles and data-led scaling amplified the winning ad sets quickly.

Through structured creative testing, targeted delivery, and budget agility, Podz turned modest-performing campaigns into exponential growth drivers, proving that optimization precision beats ad volume.

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