Home / Industries / Mobile Apps / Subscription Apps

Subscription Apps

Growth for apps that renew.

Subscription economics forgive nothing: every acquisition decision is a bet on retention curves. We run UA, paywall testing and lifecycle as one program measured on cohort LTV.

Book a growth audit →See the solutions

Our solutions in subscription apps

The vocabulary is the proof.

If your current agency cannot explain each line below in one breath, that is your answer about them.

  • Paywall placement and design experiments
  • Trial length and intro offer testing
  • Price point and localization testing
  • Annual versus monthly mix optimization
  • Free-to-paid conversion benchmarking
  • Onboarding activation event mapping
  • ATT pre-prompt design and opt-in lift
  • AEM priority tuned to trial and purchase events
  • SKAdNetwork values encoding trial starts
  • Cohort LTV curves by channel and geo
  • Payback window modeling per acquisition source
  • Renewal and churn cohort analysis
  • Win-back and lapsed-user campaigns
  • Lifecycle push and email mapped to triggers
  • Web-to-app funnels for higher-margin signups
  • ASO for problem and outcome keywords
  • Custom product pages per use case
  • Review velocity and rating recovery programs
  • Creative testing on written kill rules
  • Attribution windows doctrine on every report
  • MMP implementation verified event by event
  • Incrementality checks before scale decisions

Case studies

Subscription Apps, proven.

AI Fitness App

How an AI Fitness App Achieved 8.54 ROAS with Strataigize

2.58 ROAS in 3 months8.54 ROAS in 6 months
Read the case study →

Kleo: Language Learning

+127% Downloads: Kleo's 30-Day App Store Optimization

+127% Increase in download rate+110% Increase in conversion rate
Read the case study →

Browse every case study →

Questions

Subscription Apps, answered.

What moves subscription revenue fastest?
Usually the paywall, because every acquired user passes through it and a conversion lift compounds across all future cohorts. Second is pricing structure, third is acquisition signal quality. We test in that order unless your data says otherwise.
How do you handle trials in measurement?
Trial starts are encoded into the acquisition signal so bidding learns from them, but the business is judged on trial-to-paid and renewal cohorts. A channel that floods cheap trials which never convert gets caught by the cohort view, not celebrated by the dashboard.
Do you run web-to-app funnels?
Yes, where the economics support them: web signup flows keep more margin and enable payment structures the stores do not, and they change attribution design. Whether the extra friction pays depends on price point and audience, which is a measured question, not a fashion question.
Which subscription analytics stack do you work with?
The common ones, including RevenueCat and Adapty style subscription analytics alongside the MMP. The tool matters less than wiring it truthfully: one revenue source of truth, cohorts by acquisition source, and windows stated on every number.
What does a first engagement look like?
The free 30-minute audit call reads your funnel from install to renewal and names the constraint. From there, most subscription engagements start as a growth retainer or a bounded paywall-focused sprint.

Teams that trust us with the number

  • Podz logo
  • Crush Crush logo
  • Kleo logo
  • Backroad Mapbooks logo
  • GameGo logo
  • ZivTrack logo
  • Sad Panda Studios logo
  • Appomate logo

Growth retainers from $6K per month, typical range $6K to $15K

Real ranges, published. Ad spend stays in your own accounts.

See the full pricing table →

Where this fits: see the Strataigize Growth System, the ladder every engagement runs on.

Talk to the subscription apps team

Tell us your app and we reply within 24 hours with the levers we would pull first. No pitch until you see the value.

Prefer to talk first? Book a 30-minute call instead.