Growth for apps that renew.

Subscription economics forgive nothing: every acquisition decision is a bet on retention curves. We run UA, paywall testing and lifecycle as one program measured on cohort LTV.

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Our solutions in subscription apps

The vocabulary is the proof.

If your current agency cannot explain each line below in one breath, that is your answer about them.

Paywall placement and design experiments
Trial length and intro offer testing
Price point and localization testing
Annual versus monthly mix optimization
Free-to-paid conversion benchmarking
Onboarding activation event mapping
ATT pre-prompt design and opt-in lift
AEM priority tuned to trial and purchase events
SKAdNetwork values encoding trial starts
Cohort LTV curves by channel and geo
Payback window modeling per acquisition source
Renewal and churn cohort analysis
Win-back and lapsed-user campaigns
Lifecycle push and email mapped to triggers
Web-to-app funnels for higher-margin signups
ASO for problem and outcome keywords
Custom product pages per use case
Review velocity and rating recovery programs
Creative testing on written kill rules
Attribution windows doctrine on every report
MMP implementation verified event by event
Incrementality checks before scale decisions

Case studies

Subscription Apps, proven.

AI Fitness App

How an AI Fitness App Achieved 8.54 ROAS with Strataigize

8.54 ROAS in 6 months+475% Subscription rate, 6 months

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Kleo: Language Learning

+127% Downloads: Kleo's 30-Day App Store Optimization

+127% Increase in download rate+110% Increase in conversion rate

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Browse every case study →

Questions

Subscription Apps, answered.

What moves subscription revenue fastest?

Usually the paywall, because every acquired user passes through it and a conversion lift compounds across all future cohorts. Second is pricing structure, third is acquisition signal quality. We test in that order unless your data says otherwise.

How do you handle trials in measurement?

Trial starts are encoded into the acquisition signal so bidding learns from them, but the business is judged on trial-to-paid and renewal cohorts. A channel that floods cheap trials which never convert gets caught by the cohort view, not celebrated by the dashboard.

Do you run web-to-app funnels?

Yes, where the economics support them: web signup flows keep more margin and enable payment structures the stores do not, and they change attribution design. Whether the extra friction pays depends on price point and audience, which is a measured question, not a fashion question.

Which subscription analytics stack do you work with?

The common ones, including RevenueCat and Adapty style subscription analytics alongside the MMP. The tool matters less than wiring it truthfully: one revenue source of truth, cohorts by acquisition source, and windows stated on every number.

What does a first engagement look like?

The free 30-minute consult reads your funnel from install to renewal and names the constraint. From there, most subscription engagements start as a growth retainer or a bounded paywall-focused sprint.

Teams we've helped grow

Clients include 3M, Jiffy Lube, Goodwill, Western University, Hino Motors, Lundin Mining, Extendicare, Calian, Wabtec, ARGO, and ZAPI GROUP.