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Growth toolkit

Find your next growth lever.

Seven free diagnostics for founders and heads of growth. Each one gives you a specific number and a specific next action. No account, no credit card, no email to see the result.

Free tools

Pick the right tool, get your numbers.

Score tools give you a number out of 100 and the fixes that move it. Calculators give you a dollar figure and the math. The Diagnostic names the single biggest funnel leak and what to fix first. A top band (Strong, AI-Native, AI-Visible) means every area cleared, not a high average that hides a leak. ASO Elite needs 75 and a full five-category read. A category under 15 is still a leak, and a category at 15 or 16 is a remaining gap that does not paint as a pass. Calculators have a clean band too (At floors, Clears 3:1). A named leak on those still stays a leak, and At floors with visit-to-lead under 4% does not paint as a pass. Every result is on screen before you see an email field.

  1. Run it. Two minutes, your numbers, no account.
  2. Keep the result. Score, leaks, and a plan you can run Monday morning.
  3. Email the snapshot if you want a copy. We send the printable report of that run. It is not a live re-score. A cut link still names the tool, the number, and the brand or app when one was typed. The GEO snapshot includes the same Ask ChatGPT, Ask Perplexity, and Ask Google AI links as the live pack. Nothing is held back if you skip it.
Paid & CreativeCalculator

Ad-Spend Waste Calculator

Monthly spend, conversion rate, active creative count, account age, optional customer value
Dollar waste per month, named leaks, quoted inputs, target CAC, and unit economics if you enter customer value. $0 waste is not a prize when visit-to-lead is still under 4% or the offer is still under 3:1
1 minFull result, no email
Pairs with Paid AdvertisingEstimate my waste →Paid & CreativeScore

Creative Velocity Audit

Active creative count, freshness, format mix, angles, refresh cadence, optional monthly spend
Letter grade (A to F), quoted inputs, named missing formats, and a weekly cadence matched to the grade. Strong means 75 or above
1 minFull result, no email
Pairs with Paid AdvertisingGrade my velocity →Growth StrategyDiagnostic

Growth Bottleneck Diagnostic

Business model, acquisition source, conversion and retention rates, unit economics
Self-scored funnel, weakest stage named, quoted answers, the 2026 figure next to that stage, and a this-week plan. Strong funnel means every stage is 75 or above
90 secFull result, no email
Pairs with Growth auditTake the diagnostic →Growth StrategyCalculator

Growth & CAC Calculator

Monthly spend, monthly traffic, conversion rate, customer value, optional value type and gross margin
Named bottleneck, CAC, LTV ROAS, payback that matches the value type, and the conversion rate that clears 3:1. Extra revenue only when that lift still makes sense
1 minFull result, no email
Pairs with Paid AdvertisingRun the numbers →App & ASOScore

ASO Audit Tool

App Store or Google Play URL (or app name to search)
Score out of 100, five category breakdowns, the live title quoted, and indexed fields we could not read named. ASO Elite needs a full read. The emailed snapshot names the app
30 secFull result, no email
Pairs with App Store OptimizationRun an audit →AI & AutomationScore

AI Marketing Readiness Scorecard

12 self-assessment statements across 6 marketing areas
Self-assessment out of 100, six area scores, quoted ratings, and a this-week plan. AI-Native means every area is 71 or above
90 secFull result, no email
Pairs with AI AutomationGet my score →Search & GEOScore

GEO Visibility Checker

12 self-assessment statements across 6 GEO areas (brand name and category optional)
Self-assessment out of 100, six area scores, quoted ratings, and five prompts to check the live answer. The emailed snapshot names the brand you typed and includes the same Ask ChatGPT, Ask Perplexity, and Ask Google AI links. AI-Visible means every area is 71 or above
90 secFull result, no email
Pairs with AI Search / GEOCheck my visibility →

Where a result hands off

These are the matching pages when a number points at a real offer, not a pitch spliced into the math. The emailed report is the same snapshot you already saw, not a second score.

Paid AdvertisingMedia, creative, and landing conversion run as one P&L, not three vendors.Growth auditA free 30-minute call, then a screen-recorded walkthrough within 24 hours.App Store OptimizationKeywords, creative, and store conversion as one compounding organic engine.Mobile AppsASO, paid UA, and retention for app companies, run as one number.AI AutomationWorkflows and agents that take the repetitive work off the growth team.AI Search / GEOGet cited by ChatGPT, Perplexity, and Google AI for the prompts that matter.

A native app is in development. Until it ships, every diagnostic runs in the browser. See what is planned.

Want the full picture?

Book a free 30-minute call. You get a screen-recorded walkthrough within 24 hours, and the plan is yours to keep.

Book a growth audit → Rated 5.0 on Clutch