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Growth toolkit

Find your next growth lever.

8 free diagnostics for founders and heads of growth. Each one gives you a specific number and a specific next action. No account, no credit card, no email to see the result.

Take the 90-second diagnostic →

It names your weakest stage and points at the next tool.

Free tools

Pick the right tool, get your numbers.

Score tools give you a number out of 100 and the fixes that move it. Calculators give you a dollar figure and the math behind it. The Diagnostic names your biggest funnel leak and what to fix first. Top bands are earned, not averaged: every area has to clear its own bar, and a remaining gap stays named on your result. Every result is on screen before you see an email field.

  1. Run it. Two minutes, your numbers, no account.
  2. Keep the result. Score, leaks, and a plan you can run Monday morning.
  3. Email the snapshot if you want a copy. Same result you just saw, sent as a printable report. Nothing is held back if you skip it.
Paid & CreativeCalculator

Ad-Spend Waste Calculator

Monthly spend, conversion rate, active creative count, account age, optional customer value
Dollar waste per month, named leaks, target CAC, and unit economics when you add customer value. Even a $0 result still flags visit-to-lead under 4% or an offer under 3:1
1 minFull result, no email
Pairs with Paid AdvertisingEstimate my waste →Paid & CreativeScore

Creative Velocity Audit

Active creative count, freshness, format mix, angles, refresh cadence, optional monthly spend
Letter grade (A to F), your missing formats named, and a weekly cadence matched to the grade. Strong means 75 or above
1 minFull result, no email
Pairs with Paid AdvertisingGrade my velocity →Growth StrategyDiagnosticStart here

Growth Bottleneck Diagnostic

Business model, acquisition source, conversion and retention rates, unit economics
Your funnel self-scored across four stages, the weakest named with the 2026 benchmark beside it, and a this-week plan. Strong means every stage is 75 or above
90 secFull result, no email
Pairs with Growth consultTake the diagnostic →Growth StrategyCalculator

Growth & CAC Calculator

Monthly spend, monthly traffic, conversion rate, customer value, optional value type and gross margin
Your bottleneck named from the numbers, plus CAC, LTV ROAS, payback, and the conversion rate that clears 3:1
1 minFull result, no email
Pairs with Paid AdvertisingRun the numbers →App & ASOScore

ASO Audit Tool

App Store or Google Play URL (or app name to search)
Score out of 100 across five categories, your live title quoted back, and the indexed fields we could not read named. The emailed snapshot names the app
30 secFull result, no email
Pairs with App Store OptimizationRun an audit →AI & AutomationScore

AI Marketing Readiness Scorecard

12 self-assessment statements across 6 marketing areas
Self-assessment out of 100 across six areas, your ratings quoted back, and a this-week plan. AI-Native means every area is 71 or above
90 secFull result, no email
Pairs with AI AutomationGet my score →Search & GEOScore

GEO Visibility Checker

12 self-assessment statements across 6 GEO areas (brand name and category optional)
Self-assessment out of 100 across six areas, plus five prompts to check the live answers yourself. AI-Visible means every area is 71 or above. The emailed snapshot names the brand and keeps the Ask ChatGPT, Ask Perplexity, and Ask Google AI links
90 secFull result, no email
Pairs with AI Search / GEOCheck my visibility →Search & GEOScore

Mobile-Friendly Test

Any public page URL
Score out of 100 from 13 source-level checks (viewport, fixed widths, tiny text, zoom lock, weight, scripts, unsized images, crawlability), each fix named, and one-click links for the two checks that need a browser
20 secFull result, no email
Pairs with Technical SEOTest my page →

Where a result hands off

When your number points at work we sell, these are the matching pages. The result stands on its own either way.

Paid AdvertisingMedia, creative, and landing conversion run as one P&L, not three vendors.Growth consultA free 30-minute consultation, reviewed live. No pitch.App Store OptimizationKeywords, creative, and store conversion as one compounding organic engine.Mobile AppsASO, paid UA, and retention for app companies, run as one number.AI AutomationWorkflows and agents that take the repetitive work off the growth team.AI Search / GEOGet cited by ChatGPT, Perplexity, and Google AI for the prompts that matter.Technical SEOCrawl, render and speed defects repaired on the live site and proven with a before-and-after read.

Comparing app marketing proposals? Use the free agency RFP and evidence scorecard to give each provider the same brief.

A native app is in development. Until it ships, every diagnostic runs in the browser. See what is planned.

Want the full picture?

Book a free 30-minute call. We review it live with you, and you leave with what to fix first.

Book a growth consult → Rated 5.0 on Clutch