Website optimization

Get found. Convert more.

From technical SEO to AI-search visibility to conversion-rate optimization, we turn your site into a compounding acquisition channel.

Book a growth consult →Explore website optimization

+124%

Orders YoY, Backroad Mapbooks

+127%

Organic App Store downloads after ASO, Kleo

30+

Clients & partners trusted

Overview

Website Optimization, done as one system.

Website optimization is how you grow without paying for every visit. It has three jobs: rank where buyers search (SEO), show up where buyers now ask AI (AI SEO and GEO), and convert more of the traffic you already have (CRO). We work all three together so traffic and conversion rise at once.

Search is splitting in two. Half your buyers still type a query into Google; the other half now ask ChatGPT, Claude, Perplexity, or Google AI Mode for a recommendation. A site that only chases blue links is invisible to the second half, and a site that ranks but does not convert wastes the first. We build for both, then make sure the visit turns into a lead. When that lead then loses its source in the CRM, that is a HubSpot and CRM implementation problem, and it is the other half of this work.

What's inside

Explore the service.

AI SEO & Visibility Reporting

Weekly tracking across ChatGPT, Claude, Gemini, Google AI Overviews, and Google AI Mode, plus a monthly Perplexity share-of-voice panel, with reporting that proves the movement.

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Conversion Rate Optimization

Helping startups and small businesses convert more of the traffic they already have.

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Search Engine Optimization

Technical, on-page, and content SEO that compounds organic traffic over time.

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Technical SEO

Technical SEO that fixes the reasons pages never get crawled, rendered or indexed, checked against your live site rather than a crawler's guess.

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Ecommerce SEO

Ecommerce and Shopify SEO built around the collection and product pages that carry margin, with the technical debt that blocks them cleared first.

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Analytics & Tracking

GA4, server-side conversion tracking and attribution rebuilt so every channel is judged on one definition of a conversion instead of on its own reporting.

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What we do

Named work, not vague scope.

Every line item opens into the artifact you receive, the typical duration, and the role that delivers it.

Technical SEO

Full crawl audit
Artifact
Prioritized defect list from a rendered crawl: status codes, canonicals, orphans, redirects
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Core Web Vitals fixes
Artifact
Measured before/after on LCP, CLS and INP for template classes
Typical duration
2 to 4 weeks
Delivered by
Developer
Structured data layer
Artifact
Server-rendered schema coverage per template, validated in Search Console
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Internal linking pass
Artifact
Hub-and-spoke link map with orphan elimination
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Index hygiene
Artifact
Sitemap, canonical and robots reconciliation with coverage-report verification
Typical duration
1 week, monitored ongoing
Delivered by
SEO lead

Content and Rankings

Keyword cluster map
Artifact
Commercial-intent cluster map tied to pages that exist or get built
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Content briefs and production
Artifact
Answer-first articles written to the site content standard
Typical duration
Ongoing cadence
Delivered by
Content lead
Refresh program
Artifact
Data-triggered refresh queue with real updated dates and measured movement
Typical duration
Ongoing, monthly review
Delivered by
Content lead
Comparison and evaluation pages
Artifact
Bottom-funnel comparison pages built from real product research
Typical duration
2 to 3 weeks per set
Delivered by
Content lead
Earned mention acquisition
Artifact
Placements in roundups and trade coverage with a live link log
Typical duration
Ongoing, monthly reporting
Delivered by
Founder-led outreach

Conversion Rate Optimization

Research and replay review
Artifact
Findings deck from session replays, heatmaps and user paths
Typical duration
1 to 2 weeks
Delivered by
CRO lead
Test roadmap
Artifact
Prioritized experiment backlog with expected-effect math per test
Typical duration
1 week, refreshed monthly
Delivered by
CRO lead
Landing page builds
Artifact
Designed and built variants wired to analytics
Typical duration
1 to 2 weeks per page
Delivered by
Developer
Form and booking optimization
Artifact
Reduced-friction forms with measured completion lift
Typical duration
1 to 2 weeks
Delivered by
CRO lead
Experiment readouts
Artifact
Per-test verdicts that state what a test can and cannot say
Typical duration
Per test, 2 to 6 weeks
Delivered by
CRO lead

Speed and Infrastructure

Performance budget
Artifact
Written page-weight and script budget enforced in CI
Typical duration
1 week
Delivered by
Developer
Image and font pipeline
Artifact
Automated derivative generation and self-hosted font setup
Typical duration
1 to 2 weeks
Delivered by
Developer
Edge caching setup
Artifact
Cache rules with hit-rate before/after measurement
Typical duration
1 week
Delivered by
Developer
Uptime and regression monitoring
Artifact
Automated checks that fail loudly when a template regresses
Typical duration
1 week, runs ongoing
Delivered by
Developer

Case studies

Website Optimization, proven.

Strataigize Marketing

We Had No Organic Traffic, Then AI SEO Changed Everything

53.8% ChatGPT engagement (after)117 Semrush AI citations (2025-12-09)

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Kleo: Language Learning

+127% Downloads: Kleo's 30-Day App Store Optimization

+127% Increase in download rate+110% Increase in conversion rate

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“Our visibility and engagement have soared.”

Alexander Lamm, Developer · Entertainment App

Browse every case study →

FAQ

Website Optimization, answered.

Is GEO really different from SEO?

Yes. SEO optimizes for ranked links; GEO optimizes for being cited inside AI answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. They share fundamentals, clear, authoritative, well-structured content, but the measurement and tactics differ, so we run them as related but distinct programs.

How fast will I see results?

CRO wins can show within weeks; SEO and GEO compound over 3-6 months. We sequence the quick conversion wins first to fund the longer-horizon organic work.

What's included in website optimization?

Three connected programs: SEO to rank in traditional search, AI SEO and GEO to get cited inside AI answers, and conversion-rate optimization to turn more of your existing traffic into leads. Run together, traffic and conversion rise at once.

Do I need all three, or can I start with one?

You can start with one. CRO is the fastest payback because it works on traffic you already have, while SEO and AI SEO compound over time. We scope to your biggest opportunity first and expand from there.

Who can optimize my website to convert more visitors into leads?

We can, when the traffic is already there and the page is the leak. Website optimization is $4,000 to $10,000 a month and covers SEO, GEO, and conversion-rate work as one program. Backroad Mapbooks is the receipt: orders up 124% year over year on the traffic they already had. If the leak is a missing agent or a missing citation, those are different pages.

Teams we've helped grow

Clients include 3M, Jiffy Lube, Goodwill, Western University, Hino Motors, Lundin Mining, Extendicare, Calian, Wabtec, ARGO, and ZAPI GROUP.