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Mobile app marketing agency

Turn your app into revenue.

App store optimization, paid acquisition, creative and retention, coordinated around how people find your app, use it and become customers.

Podz: Family Organizer52,873Installs in a single monthRead the case study →
8.54×
ROAS, AI fitness app, 6 months
50,000+
Monthly installs, Podz
$0.70
Cost per install, Podz best month

Overview

Mobile App Marketing, done as one system.

An install is one step in the customer journey. We work on the store listing, acquisition campaigns, creative, onboarding and retention, with measurement that follows what users do after they arrive.

The engagement starts with the part of that journey that needs attention. Your scope defines the work, the team responsible and how progress will be measured.

Each study states the scope of its number. The North America comparison and the Phiture and Yodel page use the same test.

What we do

Every piece of work, named.

Every line item opens into the artifact you receive, the typical duration, and the role that delivers it.

App Store Optimization

  • Keyword and metadata overhaul
    Artifact
    Full keyword matrix plus rewritten title, subtitle and keyword field for each storefront
    Typical duration
    2 weeks
    Delivered by
    ASO lead
  • Screenshot and preview redesign
    Artifact
    New store screenshot set and preview video, sized per device class
    Typical duration
    2 to 3 weeks
    Delivered by
    Creative director
  • Store listing experiments
    Artifact
    App Store product page optimization and Google Play listing experiments, with a decision log per test
    Typical duration
    Ongoing, per-test 2 to 4 weeks
    Delivered by
    ASO lead
  • Custom product pages
    Artifact
    Custom product pages mapped to paid traffic themes, with per-page conversion readout
    Typical duration
    2 weeks initial set
    Delivered by
    ASO lead
  • Review velocity program
    Artifact
    In-app review prompt placement plan and monthly rating trend report
    Typical duration
    Ongoing
    Delivered by
    Growth lead
  • Storefront localization
    Artifact
    Localized metadata for priority storefronts with keyword research per locale
    Typical duration
    1 to 2 weeks per locale batch
    Delivered by
    ASO lead

Paid User Acquisition

  • Apple Search Ads program
    Artifact
    Campaign structure, value-based bidding where supported, and a weekly search-term review
    Typical duration
    Ongoing, weekly cadence
    Delivered by
    Paid media lead
  • Meta app campaigns
    Artifact
    Account structure, AEM configuration and a weekly optimization log
    Typical duration
    Ongoing, weekly cadence
    Delivered by
    Paid media lead
  • Creative testing engine
    Artifact
    Creative concepts, live test queue and a performance review log per creative
    Typical duration
    Ongoing, new tests weekly
    Delivered by
    Creative director
  • SKAdNetwork and AAK setup
    Artifact
    Conversion value schema and postback verification report
    Typical duration
    1 to 2 weeks
    Delivered by
    Analytics lead
  • Budget scaling cadence
    Artifact
    Written budget review rules covering change size, pacing and data maturity
    Typical duration
    Ongoing
    Delivered by
    Paid media lead
  • Launch and pre-launch campaigns
    Artifact
    Pre-registration or launch plan with day-by-day budget and creative schedule
    Typical duration
    4 to 8 weeks
    Delivered by
    Growth lead

Retention and LTV

  • Onboarding funnel audit
    Artifact
    Step-by-step drop-off map with prioritized fix list
    Typical duration
    1 to 2 weeks
    Delivered by
    Growth lead
  • Paywall experiments
    Artifact
    Paywall variant designs and a per-test revenue readout
    Typical duration
    Per test, 2 to 4 weeks
    Delivered by
    Growth lead
  • Subscription price testing
    Artifact
    Price and trial-length test plan with cohort revenue results
    Typical duration
    4 to 8 weeks per round
    Delivered by
    Growth lead
  • Lifecycle messaging
    Artifact
    Push and email lifecycle map with triggers, copy and a performance readout
    Typical duration
    3 to 4 weeks initial build
    Delivered by
    Growth lead
  • Churn cohort analysis
    Artifact
    Cohort retention curves by acquisition source with named leak points
    Typical duration
    Monthly
    Delivered by
    Analytics lead

Measurement and Analytics

  • MMP implementation
    Artifact
    Configured attribution (Adjust or AppsFlyer): SDK verification, partner postbacks, cohort views
    Typical duration
    1 to 3 weeks
    Delivered by
    Analytics lead
  • Attribution window policy
    Artifact
    Written date-range, attribution-window and data-maturity rules for reporting
    Typical duration
    1 week, then enforced ongoing
    Delivered by
    Analytics lead
  • Revenue dashboard
    Artifact
    Live dashboard joining spend, installs, cohorts and revenue in one view
    Typical duration
    2 weeks
    Delivered by
    Analytics lead
  • Incrementality checks
    Artifact
    Holdout or geographic test plan and results, including uncertainty and measurement limits
    Typical duration
    4 to 6 weeks per test
    Delivered by
    Analytics lead
  • Weekly optimization loop
    Artifact
    Weekly written decisions log: what changed, why, and what it did
    Typical duration
    Ongoing
    Delivered by
    Growth lead

Before you choose a partner

Compare the proposals on evidence.

Use our free RFP template and scorecard to compare scope, measurement, creative, ownership and costs. Apply the same questions to Strataigize and every other provider.

Get the agency buying kit →

FAQ

Mobile App Marketing, answered.

What does a mobile app marketing agency do?

A mobile app marketing team helps people discover, install and keep using an app. Our work covers app store optimization, paid acquisition, creative, lifecycle messaging and analytics. We look at conversion, retention, revenue per user and payback together, so install volume is read in the context of the business.

Which mobile app marketing services are included?

The service range covers App Store and Google Play optimization; paid acquisition on Meta, TikTok, Google Ads and Apple Search Ads; creative production and testing; onboarding, push and in-app messaging, and paywall work; and attribution analysis. Your agreed scope determines what is included. Launch campaigns are scoped separately, from pre-registration through day-one installs.

Do I have to use every service?

No. You can start with one area, such as ASO or acquisition. We review the problem and available data before agreeing the scope. When services run together, the specialists share findings and coordinate the next tests.

How much does a mobile app marketing agency cost?

All figures here are in USD. The full mobile growth retainer (user acquisition, ASO, and the creative loop run as one program) is $10,000 to $18,000 per month, month to month after the first 3 months. A bounded 30-day sprint, either an ASO overhaul or a creative-testing rebuild, is $9,000 fixed. Ad spend is separate and billed by the platforms directly, so you keep your own ad accounts; we manage from $25,000 per month in media.

Do you market both iOS and Android apps?

Yes. ASO covers the App Store and Google Play as two different listings with their own keyword and creative rules, and paid acquisition runs wherever the users are, including Apple Search Ads on iOS. Subscription apps, family and productivity tools and games all appear in the published case studies.

What kinds of apps do you work with?

Primarily subscription and freemium apps on iOS and Google Play, fitness, language, social, and productivity. The common thread is a real monetization model where revenue per user matters more than raw installs.

How quickly will we see results?

Store-conversion and paywall tests can show movement within weeks. Acquisition and retention need longer observation, often a quarter or two. The useful timeline depends on traffic, the release schedule and how long users take to purchase or renew.

How do I choose an app marketing agency?

Look for experience with your app model, a clear scope and named responsibility. Ask how the agency connects acquisition to onboarding, retention and payment, what data it needs, and which results it can substantiate. Compare the period and population behind each case-study figure. Our pricing page and agency comparisons provide more detail for that evaluation.

What are the best Phiture alternatives for app growth?

Compare the work you need, the people assigned to it, reporting and commercial terms. Phiture offers ASO, performance marketing, retention, creative and data; our comparison records what was public on 16 September 2026. Strataigize's growth work is $10,000 to $18,000 a month. The Phiture and Yodel Mobile alternatives page sets out the scope and published information side by side.

What are good alternatives to Yodel Mobile?

The right alternative depends on whether you need store optimization, acquisition, creative, retention or a coordinated program. Yodel Mobile, Phiture, Moburst and Strataigize appear in our comparison. It records the pages reviewed on 16 September 2026, including where no public retainer was found. Use it to prepare scope and evidence questions for your shortlist.

Teams we've helped grow

  • Podz logo
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  • Kleo
  • Wabtec logo
  • Backroad Mapbooks logo
  • Goodwill
  • GameGo
  • Lundin Mining logo
  • ZivTrack logo
  • Hino Motors
  • Sad Panda Studios
  • Calian logo
  • Appomate logo
  • Extendicare logo
  • Locker Fantasy Games logo
  • Western University logo
  • StoryNest
  • ARGO logo
  • Blush Blush
  • ZAPI GROUP logo
  • Stoic Forge
  • Swing Minder logo
  • Beyond Score
  • Vesperia Comics logo
  • MyPetHealth
  • TaskHive
  • Sincere Notes
  • Voices in my Head
  • Black Top Cabs
  • RiLo logo
  • T2U logo
  • Luxe Touch logo
  • BeNow Trader
  • Crystalyze
  • 24/7 AI Health
  • JobsPit logo
  • Aero Imagery
  • Echoes logo
  • RepairFind
  • Prepr
  • Unveil Coffee Roasters logo
  • R3Bilt logo
  • Guiding Light
  • Level Up logo
  • Freestyle Dance Studio
  • First Step Mobility
  • Noa Coach

Growth retainers from $10K USD per month, typical range $10K to $18K USD

Real ranges, published. Ad spend stays in your own accounts.

See the full pricing table →

Where this fits: see the Strataigize Growth System, the ladder every engagement runs on.

Talk to the mobile app marketing team

Share your website or app URL. We reply within 24 hours with a suggested starting point and what we need to scope the work.

Teegan Johnson, Founder & Chief Growth Officer, will follow up by email about your request. Unsubscribe anytime. Privacy

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