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Mobile app marketing agency

Turn your app into revenue.

Strataigize is a mobile app marketing agency that runs ASO, user acquisition, creative, retention and analytics as one engine, measured on revenue per user, not vanity installs.

8.54×
ROAS, AI fitness app, 6 months
50,000+
Monthly installs, Podz
$0.70
Cost per install, Podz best month

Overview

Mobile App Marketing, done as one system.

A mobile app marketing agency owns the whole path from store impression to paying user: app store optimization on the App Store and Google Play, paid user acquisition across Meta, TikTok, Google Ads and Apple Search Ads, performance creative, retention and lifecycle messaging, launch campaigns, and the attribution that ties every dollar back to revenue. We run all of it as one team, so each surface feeds the next instead of competing with it.

Most apps can buy installs. Far fewer turn those installs into revenue, because the work that does it lives in separate tools and separate hands. We put the whole funnel under one roof and one set of metrics, measured on revenue per user instead of vanity installs.

The receipts are public. Podz reached 52,873 installs in a month at $0.70 each, an AI fitness app's subscription funnel held 8.54x ROAS across six months, Kleo grew downloads 127% in a 30-day ASO sprint, and a puzzle RPG passed 100,000 pre-launch sign-ups. Each study states the scope of its number. If you are still comparing agencies, our comparison of the best mobile app marketing agencies in North America applies the same test to five firms, ours included.

What we do

Named work, not vague scope.

Every line item opens into the artifact you receive, the typical duration, and the role that delivers it.

App Store Optimization

  • Keyword and metadata overhaul
    Artifact
    Full keyword matrix plus rewritten title, subtitle and keyword field for each storefront
    Typical duration
    2 weeks
    Delivered by
    ASO lead
  • Screenshot and preview redesign
    Artifact
    New store screenshot set and preview video, sized per device class
    Typical duration
    2 to 3 weeks
    Delivered by
    Creative director
  • Store listing experiments
    Artifact
    Running PPO / store listing experiment program with a decision log per test
    Typical duration
    Ongoing, per-test 2 to 4 weeks
    Delivered by
    ASO lead
  • Custom product pages
    Artifact
    Custom product pages mapped to paid traffic themes, with per-page conversion readout
    Typical duration
    2 weeks initial set
    Delivered by
    ASO lead
  • Review velocity program
    Artifact
    In-app review prompt placement plan and monthly rating trend report
    Typical duration
    Ongoing
    Delivered by
    Growth lead
  • Storefront localization
    Artifact
    Localized metadata for priority storefronts with keyword research per locale
    Typical duration
    1 to 2 weeks per locale batch
    Delivered by
    ASO lead

Paid User Acquisition

  • Apple Search Ads program
    Artifact
    Campaign architecture bid to LTV with weekly search-term harvest
    Typical duration
    Ongoing, weekly cadence
    Delivered by
    Paid media lead
  • Meta app campaigns
    Artifact
    Account structure, AEM configuration and a weekly optimization log
    Typical duration
    Ongoing, weekly cadence
    Delivered by
    Paid media lead
  • Creative testing engine
    Artifact
    Hook matrix, live test queue and a kill/scale decision log per creative
    Typical duration
    Ongoing, new tests weekly
    Delivered by
    Creative director
  • SKAdNetwork and AAK setup
    Artifact
    Conversion value schema and postback verification report
    Typical duration
    1 to 2 weeks
    Delivered by
    Analytics lead
  • Budget scaling cadence
    Artifact
    Written scaling rules (step sizes, dampening, matured-data windows) applied weekly
    Typical duration
    Ongoing
    Delivered by
    Paid media lead
  • Launch and pre-launch campaigns
    Artifact
    Pre-registration or launch plan with day-by-day budget and creative schedule
    Typical duration
    4 to 8 weeks
    Delivered by
    Growth lead

Retention and LTV

  • Onboarding funnel audit
    Artifact
    Step-by-step drop-off map with prioritized fix list
    Typical duration
    1 to 2 weeks
    Delivered by
    Growth lead
  • Paywall experiments
    Artifact
    Paywall variant designs and a per-test revenue readout
    Typical duration
    Per test, 2 to 4 weeks
    Delivered by
    Growth lead
  • Subscription price testing
    Artifact
    Price and trial-length test plan with cohort revenue results
    Typical duration
    4 to 8 weeks per round
    Delivered by
    Growth lead
  • Lifecycle messaging
    Artifact
    Push and email lifecycle map with triggers, copy and measured lift
    Typical duration
    3 to 4 weeks initial build
    Delivered by
    Growth lead
  • Churn cohort analysis
    Artifact
    Cohort retention curves by acquisition source with named leak points
    Typical duration
    Monthly
    Delivered by
    Analytics lead

Measurement and Analytics

  • MMP implementation
    Artifact
    Configured attribution (Adjust or AppsFlyer): SDK verification, partner postbacks, cohort views
    Typical duration
    1 to 3 weeks
    Delivered by
    Analytics lead
  • Attribution windows doctrine
    Artifact
    Written window and maturity policy so no decision reads immature data
    Typical duration
    1 week, then enforced ongoing
    Delivered by
    Analytics lead
  • Revenue dashboard
    Artifact
    Live dashboard joining spend, installs, cohorts and revenue in one view
    Typical duration
    2 weeks
    Delivered by
    Analytics lead
  • Incrementality checks
    Artifact
    Holdout or geo test design with a measured lift verdict
    Typical duration
    4 to 6 weeks per test
    Delivered by
    Analytics lead
  • Weekly optimization loop
    Artifact
    Weekly written decisions log: what changed, why, and what it did
    Typical duration
    Ongoing
    Delivered by
    Growth lead

FAQ

Mobile App Marketing, answered.

What does a mobile app marketing agency do?

It owns the path from store impression to paying user. In practice that is app store optimization, paid user acquisition, performance creative, retention and lifecycle messaging, and the analytics that connect them. The test of a good one is what it measures. We measure revenue per user and payback, and every result we publish is a case study with the scope of the number stated in it.

Which mobile app marketing services are included?

App store optimization for the App Store and Google Play; paid user acquisition across Meta, TikTok, Google Ads and Apple Search Ads; performance creative, tested in volume and cut fast when it underperforms; retention and lifecycle (onboarding, push, in-app messaging, paywall); and data analysis with attribution. Launch campaigns, from pre-registration through day-one installs, are scoped as their own sprint.

Do I have to use every service?

No. Many clients start with one surface, usually ASO or acquisition, and expand once it proves out. The advantage of one team is that the surfaces share data and compound, but we scope to where you'll see the fastest return first.

How much does a mobile app marketing agency cost?

All figures here are in USD. The full mobile growth retainer (user acquisition, ASO, and the creative loop run as one program) is $6,000 to $15,000 per month, month to month after the first 3 months. A bounded 30-day sprint, either an ASO overhaul or a creative-testing rebuild, is $9,000 fixed. Ad spend is separate and billed by the platforms directly, so you keep your own ad accounts; we manage from $25,000 per month in media.

Do you market both iOS and Android apps?

Yes. ASO covers the App Store and Google Play as two different listings with their own keyword and creative rules, and paid acquisition runs wherever the users are, including Apple Search Ads on iOS. Subscription apps, family and productivity tools and games all appear in the published case studies.

What kinds of apps do you work with?

Primarily subscription and freemium apps on iOS and Google Play, fitness, language, social, and productivity. The common thread is a real monetization model where revenue per user matters more than raw installs.

How quickly will we see results?

It depends on the lever. Store-conversion and paywall wins can show within weeks; acquisition efficiency and retention compound over a quarter or two. We sequence the fastest wins first so early results help fund the longer-horizon work.

How do I choose an app marketing agency?

Ask who owns the payback. A channel vendor can change bids and creative. An agency that owns the loop can also fix the store listing, the onboarding, the paywall and the way conversions are counted. Then ask for published case studies with the scope of each number stated, a written line on what they measure, and a price you can see before the first call. Ours is on the pricing page, and our comparison of the best mobile app marketing agencies in North America applies that test to five firms, including us.

Teams we've helped grow

  • Podz logo
  • Crush Crush logo
  • Kleo logo
  • Backroad Mapbooks logo
  • GameGo logo
  • ZivTrack logo
  • Sad Panda Studios logo
  • Appomate logo
  • Locker Fantasy Games logo
  • StoryNest logo
  • Blush Blush logo
  • Stoic Forge logo
  • Swing Minder logo
  • Beyond Score logo
  • Vesperia Comics logo
  • MyPetHealth logo
  • TaskHive logo
  • Sincere Notes logo
  • Voices in my Head logo
  • Black Top Cabs logo
  • RiLo logo
  • That Pet App logo

Growth retainers from $6K USD per month, typical range $6K to $15K USD

Real ranges, published. Ad spend stays in your own accounts.

See the full pricing table →

Where this fits: see the Strataigize Growth System, the ladder every engagement runs on.

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