Definition
The canonical answer.
App Store Optimization (ASO) is improving an app’s visibility and conversion inside the App Store and Google Play: keyword-informed metadata, screenshots and previews that convert, ratings velocity, and store experiments. It compounds with paid acquisition, because every install channel ultimately lands on the
Worked example
In practice.
An app ranks for its brand but nothing else. An ASO pass rebuilds the title, subtitle, and keyword field from a real keyword matrix, redesigns the first three screenshots around the core value moment, and runs listing experiments. Organic impressions and the paid conversion rate move together, because they share
Where this work happens: App
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