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Consumer Apps

Growth for apps people tell each other about.

Consumer apps win on loops: viral, content and retention loops that make paid spend the accelerant instead of the engine. We build the loops and the measurement that proves them.

Book a growth audit →See the solutions

Our solutions in consumer apps

The vocabulary is the proof.

If your current agency cannot explain each line below in one breath, that is your answer about them.

  • K-factor measurement with inviter-attributed events
  • Referral incentive design and testing
  • Invite flow conversion optimization
  • Onboarding personalization experiments
  • Day 1, 7 and 30 retention cohort programs
  • Push and email lifecycle from behavioral triggers
  • Re-engagement campaigns for lapsed cohorts
  • Deep link journeys that survive install
  • ASO across category and intent keywords
  • Custom product pages per audience
  • Store listing experiments run to resolution
  • Review prompt timing and rating velocity
  • Paid UA bid to retained-user value
  • Creative built on real user moments and UGC
  • Seasonal and cultural moment planning
  • Apple Search Ads brand defense
  • MMP cohorts as the acquisition truth
  • Attribution windows doctrine on every report
  • Feature adoption analytics wiring
  • Locale expansion with per-storefront metadata
  • Cost per retained user, not cost per install
  • Incrementality checks on always-on spend

Case studies

Consumer Apps, proven.

Podz: Family Organizer

Podz: 52,873 App Installs in a Month at $0.70 Each

$0.70 Cost per install, best month (from $2.38)52,873 Installs in a single month
Read the case study →

Pet Health App

How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days

4000+ Installs in one month$1.10 Cost per install
Read the case study →

Browse every case study →

Questions

Consumer Apps, answered.

When is paid acquisition right for a consumer app?
When a loop already works: retention that holds a cohort and some organic or viral pull worth amplifying. Paid spend on an app that leaks users buys a bigger leak. The audit reads your curves first and says which side of that line you are on.
How do you actually measure virality?
With inviter-attributed events, so an install caused by a user is credited to that mechanism rather than to whatever channel last touched the invitee. K-factor is then a measured number you can test against, not a pitch-deck word.
What does retention work look like in practice?
Cohort curves name where users fall out, onboarding and lifecycle experiments attack the named drop, and every test reports against the same curves. The compounding is real: a few points of day-30 retention change the economics of every channel at once.
Can you grow an app without a big ad budget?
The organic set is real work with real ceilings: ASO, referral mechanics, review velocity and store experiments. We will tell you honestly what that set can and cannot do for your category before anyone spends on media.
How do we start?
The free 30-minute audit call: a live review of your store presence, loops and measurement, ending in the ranked levers. No pitch until you see the value.

Teams that trust us with the number

  • Podz logo
  • Crush Crush logo
  • Kleo logo
  • Backroad Mapbooks logo
  • GameGo logo
  • ZivTrack logo
  • Sad Panda Studios logo
  • Appomate logo

Growth retainers from $6K per month, typical range $6K to $15K

Real ranges, published. Ad spend stays in your own accounts.

See the full pricing table →

Where this fits: see the Strataigize Growth System, the ladder every engagement runs on.

Talk to the consumer apps team

Tell us your app and we reply within 24 hours with the levers we would pull first. No pitch until you see the value.

Prefer to talk first? Book a 30-minute call instead.