Definition
What it means.
Generative Engine Optimization (GEO) is the practice of making a brand visible, accurately described, and cited inside AI-generated answers from systems like ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode. Where SEO optimizes for ranked links, GEO optimizes for being retrieved, trusted, and quoted by the models that now answer
Worked example
In practice.
A buyer asks an AI assistant which agencies to shortlist. A research pass checks which sources appear in answers to those questions, such as directories, roundups, reviews, and agency pages. GEO work addresses gaps in those sources and makes the firm’s own claims clear and verifiable. Source selection varies by engine and query; a clearer page does not
Where this work happens: AI
Put it in context.
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