Definition
The canonical answer.
AI visibility is the measurable presence of a brand inside AI-generated answers: whether the major engines mention it, how they describe it, and which competing brands appear in the answers where it should. It is tracked by running a fixed set of buyer-intent prompts across engines on a schedule and recording mentions and citations
Worked example
In practice.
A team repeats fifty buyer prompts across five engines, recording dates, settings, mentions and citations. It compares that sample with available Google AI impression and Bing citation reports, then tracks qualified enquiries separately. A changed answer is an observation, not proof that one edit caused
Where this work happens: AI
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