Kelsey Sarasqueta-Allen

Kelsey specializes in the measurement behind informed marketing decisions. As a Data & Analytics Engineer, she combines technical depth with a precise understanding of what campaign data can and cannot tell a client.

Her expertise includes attribution, server-side tracking and data quality. She examines how a number is produced, what it represents and where its limits are. That discipline helps clients interpret performance and judge where further investment is warranted.

Her analytics work for Crush Crush brings this expertise into app marketing, where the relationship between an ad, an install and a paying customer demands careful analysis. Kelsey makes that complexity understandable without losing the detail that matters.

The measurement behind that is the analytics and tracking service, the app data analysis work, and the notes on mobile measurement partners.