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User Acquisition
The right users, at the right cost.
Ads on Apple, Google, and Meta for people who stay
The short version.
We plan and manage app campaigns around the users you need to acquire and what they do after installing. Creative tests, store conversion and cohort revenue help us assess acquisition cost
A low install cost is useful only in context. We review retention and purchase data before recommending how to expand
Done for you.
Apple Search Ads
Ads on the App Store, bought on what a user is
Paid Social
Meta and TikTok ads, with the creative tested in the same loop as
Creative Testing
New creative tested on a schedule, with results and recommended next
Case studies
User Acquisition, proven.
$0.70Cost per install, best month (from $2.38)Podz:
Podz: 52,873 App Installs in a Month at $0.70 Each
4000+Installs in one monthPet
How We Cut CPI to $1.10 and Drove 4K+ Installs in 30 Days
“Better users at lower cost, higher LTV. Revenue felt it fast.”
User Acquisition, answered.
Do you bid on installs or revenue?
We select the optimization event according to the app's business model and the reliable data available. Installs, trial starts and purchases play different roles. We assess cost alongside later retention and revenue rather than treating the cheapest install as the
Which channels do you run UA on?
Apple Search Ads, Meta, Google, and TikTok, chosen by where your paying
How do you keep CAC down as we scale?
Spend grows only where those users are worth more than they cost, and new ads are tested on
How fast can you launch?
Usually within a couple of weeks, once measurement is in place. We do the tracking groundwork first so the platforms have real value signals to
How much does user acquisition cost?
Ongoing work sits in the growth retainer at $10,000 to $18,000 a month, month to month after the first 3 months. A 30-day sprint is $9,000 fixed. Ad spend is separate. We manage from $25,000 a month
Related services.
App Store Optimization
The store listing is how people find the app and decide to install. We test the words, the screenshots, and
User Retention
The first session, the screen where people pay, and the messages that bring
Data Analysis
Connect acquisition, product use and revenue, with clear definitions and an explanation of where
Growth consult
A free 30-minute conversation with a founder. Discuss the work you need and leave with the next