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B2B SEO agency

B2B SEO, measured on pipeline.

Technical SEO, pages that help buyers compare suppliers, and AI search visibility. We connect the available search data to qualified enquiries and deals in your CRM.

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Why now

The buyer researches in two places.

AI Overviews now sit on roughly a quarter of Google queries (Conductor, Q1 2026). Where they appeared, organic click-through fell 61% across 3,119 queries (Seer Interactive, June 2024 to September 2025). Only 38% of their citations come from top-10 results (Ahrefs, 2026), so a B2B program that stops at rankings leaves part of the evaluation untouched. The buyer also asks an assistant who to shortlist, and the answer either names you or it does not.

How we do it

Six moves, one program.

Intent

Bottom of the funnel first

We identify the questions buyers ask when comparing suppliers, including alternatives, pricing and use cases. Those questions guide the page plan and the next step on each page.

Crawl

Technical SEO that includes AI crawlers

We review rendered pages, Core Web Vitals, indexing signals and crawler access, then prioritize technical fixes that affect discovery or the buyer experience.

Answer

Pages that answer, then convert

The buyer’s question answered in the first screen, the evidence linked, the price on the page. The same page has to win the visit and the next step.

Entity

Citations as well as rankings

One consistent identity across your site and profiles, original data other people quote, and earned mentions in the lists AI answers draw from when a buyer asks for a shortlist.

Refresh

Refresh when the facts change

A queue that re-verifies the pages carrying pipeline when the facts move, with real updated dates. Freshness is a claim your content has to be able to prove.

Measure

Measured on pipeline

We connect available source and page data to CRM records and add a self-reported discovery field. Reporting separates search activity, qualified enquiries and deals, with attribution gaps explained.

What we report

Three scoreboards, one CRM.

SEO

Position and clicks

Rankings, impressions and organic clicks on the queries a buyer uses to compare, from Search Console, by page.

GEO

Citation share

A fixed panel of buyer prompts re-run across the major engines on a schedule, so you can measure any movement.

Pipeline

Deals, with their source

Available source and page data connected to CRM records, supported by a self-reported discovery field. Missing or uncertain sources remain visible.

Questions

B2B SEO, answered.

What does a B2B SEO agency do?

It builds the search presence a business buyer meets while evaluating suppliers: the technical foundation, the commercial pages for comparison and pricing queries, the content that answers the questions a buying committee asks, and now the citations inside AI answers. The difference from consumer SEO is the unit of success. A B2B program is judged on qualified pipeline over a sales cycle, not on sessions this month.

How is B2B SEO different from B2C SEO?

B2B buying often involves several people and a longer sales cycle. We research their questions, build pages for evaluation and comparison, and follow enquiries through the CRM where the data allows. The priority is relevant buyer demand and sales progress.

How long until B2B SEO produces pipeline?

Commercial pages on an established domain may show movement within a quarter. New coverage and earned citations can take two to four quarters, with the sales cycle adding time before revenue is visible. We agree milestones for delivery and measurement; neither rankings nor pipeline are guaranteed.

Do we need GEO as well as SEO?

That depends on how your buyers research suppliers. SEO and GEO overlap in content, technical access and business evidence. We assess the relevant search and AI questions, agree the work included and report search visibility and AI citations separately.

Do you work with SaaS companies?

Yes, and we published a comparison of SaaS SEO agencies that includes us and seven others, judged on the same three tests: a visible price, results stated in pipeline terms, and a method for AI search. Read it before you take a call with anyone, including us.

What results can you show?

Our published search case study covers our own previous website in late 2025: ChatGPT-attributed sessions rose from 38 to 474, and clients reported discovering us through AI answers. Those observations are not a B2B client SEO result or a measure of incremental revenue. Read the study for the dates, sources and limits.

Go deeper

The playbook, published.

We write down what we do, including the comparison that puts us next to seven other agencies. Rodrigo Cortez Solano, Growth and AI Strategist, connects this search work with paid media and with what happens after the click. Start anywhere.

Best SaaS SEO agencies in 2026

Eight agencies checked on their own sites: published prices, receipts and fit, us included.

SaaS growth marketing

Activation, trial-to-paid and retention for subscription software, beside the search work.

AEO vs GEO vs SEO

What each term means, where they overlap, and which layer to fund first.

How to vet an AI SEO agency

The six workstreams that belong in scope, the vetting questions, and the red flags.

Search engine optimization

The SEO service line itself: technical, content and rankings, with the deliverables named.

Generative engine optimization

The citation side of the program: how we get a brand named inside AI answers.

Our own AI SEO case study

Late 2025, previous site: ChatGPT sessions 38 to 474 and 117 Semrush citations as of 2025-12-09.

What we do

Every piece of work, named.

Every line item opens into the artifact you receive, the typical duration, and the role that delivers it.

Technical SEO

Full crawl audit
Artifact
Prioritized defect list from a rendered crawl: status codes, canonicals, orphans, redirects
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Core Web Vitals fixes
Artifact
Measured before/after on LCP, CLS and INP for template classes
Typical duration
2 to 4 weeks
Delivered by
Developer
Structured data layer
Artifact
Server-rendered schema coverage per template, validated in Search Console
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Internal linking pass
Artifact
Hub-and-spoke link map with orphan elimination
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Index hygiene
Artifact
Sitemap, canonical and robots reconciliation with coverage-report verification
Typical duration
1 week, monitored ongoing
Delivered by
SEO lead

Content and Rankings

Keyword cluster map
Artifact
Commercial-intent cluster map tied to pages that exist or get built
Typical duration
1 to 2 weeks
Delivered by
SEO lead
Content briefs and production
Artifact
Answer-first articles written to the site content standard
Typical duration
Ongoing cadence
Delivered by
Content lead
Refresh program
Artifact
Data-triggered refresh queue with real updated dates and measured movement
Typical duration
Ongoing, monthly review
Delivered by
Content lead
Comparison and evaluation pages
Artifact
Bottom-funnel comparison pages built from real product research
Typical duration
2 to 3 weeks per set
Delivered by
Content lead
Earned mention acquisition
Artifact
Placements in roundups and trade coverage with a live link log
Typical duration
Ongoing, monthly reporting
Delivered by
Founder-led outreach

Conversion Rate Optimization

Research and replay review
Artifact
Findings deck from session replays, heatmaps and user paths
Typical duration
1 to 2 weeks
Delivered by
CRO lead
Test roadmap
Artifact
Prioritized experiment backlog with expected-effect math per test
Typical duration
1 week, refreshed monthly
Delivered by
CRO lead
Landing page builds
Artifact
Designed and built variants wired to analytics
Typical duration
1 to 2 weeks per page
Delivered by
Developer
Form and booking optimization
Artifact
Updated forms and booking flows with before-and-after completion reporting
Typical duration
1 to 2 weeks
Delivered by
CRO lead
Experiment readouts
Artifact
Per-test verdicts that state what a test can and cannot say
Typical duration
Per test, 2 to 6 weeks
Delivered by
CRO lead

Speed and Infrastructure

Performance budget
Artifact
Written page-weight and script budget enforced in CI
Typical duration
1 week
Delivered by
Developer
Image and font pipeline
Artifact
Automated derivative generation and self-hosted font setup
Typical duration
1 to 2 weeks
Delivered by
Developer
Edge caching setup
Artifact
Cache rules with hit-rate before/after measurement
Typical duration
1 week
Delivered by
Developer
Uptime and regression monitoring
Artifact
Automated checks that fail loudly when a template regresses
Typical duration
1 week, runs ongoing
Delivered by
Developer