Singular: Features, Pricing, and Use Cases

What Is Singular?

Singular came at attribution from the analytics side, and it shows in what the product is good at. A mobile measurement partner (MMP) is the tool that tells you which ad drove which install, and Singular is one of the established ones, alongside AppsFlyer and Adjust. Where competitors started with attribution and added reporting later, Singular built around cost aggregation and unified ROI analytics from day one. As of 2026 the product lineup spans mobile, web, desktop and console, and connected TV (CTV) attribution, plus fraud prevention, marketing data pipelines (ETL), audience management, and a growing AI layer (Singular AI). If you are new to the category, start with our explainer on what an MMP is.

Key Features of Singular

Mobile Attribution

Key features include:

• Last-Touch and Assist Attribution: Tracks touchpoints across the customer journey, with assist reporting that shows which channels contribute beyond the last click.
• SKAdNetwork and AdAttributionKit Support: SKAdNetwork is Apple’s privacy-preserving ad measurement system, and AdAttributionKit is the framework replacing it. Singular runs both in parallel, which matters while Apple moves iOS attribution from one to the other.
• Cross-Device Attribution: Connects user actions across devices and platforms for a unified customer journey view (available on the Enterprise plan).

Together they show you which channel earned the install, and how much the channels before it contributed to the decision.

Marketing Analytics

Singular’s analytics suite pulls data from every marketing channel into one platform, so performance is compared in one place instead of five exports. Highlights include:

• Customizable Dashboards: Track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC) in a format tailored to your needs.
• Data Connectors: Pull spend and performance data from multiple ad networks and platforms into one reporting layer, without manual exports.
• Deep Analysis: Gain actionable insights into campaign performance with granular, real-time analytics.

With everything in one place, the argument in the weekly meeting moves from whose numbers are right to what to do about them.

Fraud Prevention

To safeguard marketing budgets, Singular offers a fraud prevention suite that:

• Detects and Blocks Fraud: Applies layered detection methods to identify and eliminate fraudulent activity before it impacts reports. Notably, fraud prevention is included in every plan, even the free tier.
• Protects Data Integrity: Ensures all metrics and reports are accurate by filtering out invalid interactions.

By minimizing fraudulent activity, marketers can maximize their budgets and focus on genuine, high-performing campaigns. See how we scaled Kleo app to 127% increase in download rate.

Creative Analytics

Singular’s creative analytics, productized as Creative IQ, provide detailed insights into the performance of ad creatives across campaigns. Benefits include:

• Performance Insights: Identify which creatives drive the most engagement, installs, and conversions.
• Optimization Opportunities: Refine ad content based on data-driven insights to improve results.

This feature is particularly valuable for marketers aiming to optimize their ad content and improve overall campaign performance.

Cost Aggregation and ROI Reporting

One of Singular’s standout features is its ability to combine attribution data with cost aggregation. Key capabilities include:

• Granular Insights: Analyze ROI at the source, campaign, creative, and keyword levels.
• Holistic Performance View: Gain a complete picture of marketing performance by unifying cost data with attribution metrics.
• Incremental Improvements: Make informed decisions to continuously improve marketing performance.

This integration empowers marketers to make smarter investments and drive incremental growth.

Pricing

Singular publishes its pricing model openly, which is still rare among MMPs. As of August 2026, the official pricing page lists three tiers:

• Free Plan: $0 for up to 15,000 paid conversions, no credit card required. It includes mobile attribution, SKAdNetwork attribution, cost aggregation, fraud prevention, deep linking, creative reporting, and reporting APIs, which is unusually generous for this category.
• Growth Plan: Starts at $0.05 per tracked conversion (as of 2026) and adds technical support and one-on-one solutions-engineer onboarding. Automated ETL data exports are available as an add-on.
• Enterprise Plan: Quote-based. Adds cross-device attribution, 365-day cohorts, audience management, single sign-on (SSO), an enterprise service level agreement (SLA), and a dedicated customer success manager.

You can pay by ad spend or by conversions, whichever fits your app’s economics. Exact enterprise numbers are quote-based, so confirm current terms on the vendor pricing page before budgeting.

Use Cases

Enterprise Marketing Teams

Use Singular’s cross-channel attribution and analytics to run large-scale campaigns against one ROI number that every team agrees on.

App Developers

Track user acquisition and engagement across platforms, ensuring accurate attribution and effective budget allocation for growth.

Performance Marketers

Use the fraud prevention tools and the granular cost reporting to find wasted spend early and cut it before the month closes.

Cross-Platform Game Studios

Measure desktop, console, and CTV campaigns alongside mobile user acquisition (UA) in one report, using the attribution products Singular added beyond its core mobile and web solutions.

FAQ

Does Singular have a free plan?

Yes. As of August 2026, the free tier covers up to 15,000 paid conversions and includes attribution, cost aggregation, fraud prevention, and SKAdNetwork support, with no credit card required. See Singular’s pricing page for current terms.

How much does Singular cost after the free tier?

The Growth plan starts at $0.05 per tracked conversion as of 2026, and Enterprise pricing is quote-based. Singular lets you pay by conversions or by ad spend, and it does not gate fraud prevention or reporting APIs behind add-ons.

Does Singular support Apple’s AdAttributionKit?

Yes. Singular supports AdAttributionKit alongside SKAdNetwork, so iOS campaigns keep reporting cleanly while Apple transitions between the two frameworks.

How does Singular compare to Adjust and AppsFlyer?

All three are established MMPs. Singular differentiates on cost aggregation and unified ROI analytics, while Adjust (owned by AppLovin) leans on automation and its Datascape analytics suite. For the other side of the comparison, see our guide to integrating Adjust for campaign optimization.

Start on the Free Plan, Then Decide

The cheapest way to judge Singular is to run it. The free tier carries 15,000 paid conversions with attribution, cost aggregation, fraud prevention, and reporting APIs included, which is enough volume to see whether the numbers it returns line up with what your ad accounts already tell you. If they do not reconcile, you have learned something worth knowing before you sign anything.

What you are buying at the paid tiers is the cost side: spend, attribution, and ROI in one report instead of three. That is worth real money to a team stitching those together by hand every Monday morning. It is worth less if you already have a warehouse and an analyst who enjoys the work. If you want a team that works in MMP data every day, our paid advertising services cover attribution setup, audits, and ongoing optimization. Reach out for a quote.