Definition
What it means.
Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships, kept consistent across the site, structured data, and third-party profiles. Accurate, consistent information helps people and systems distinguish the business from others; its effect on
Worked example
In practice.
A firm lists different addresses on its site, its business profile, and a directory. The team checks which address is current, corrects the inaccurate listings, and uses Organization markup and sameAs links to describe the business and its profiles. It then checks how the information appears, without assuming an immediate ranking or
Where this work happens: Search
Put it in context.
Bring your growth question to a free 30-minute consultation. We can work through what the numbers mean and which changes