Definition
The canonical answer.
Entity SEO is optimizing how search and AI systems understand a brand as a distinct entity: its name, category, location, offerings, and relationships, kept consistent across the site, structured data, and third-party profiles. Engines answer from their model of the entity, so contradictions between sources degrade every surface at once.
Worked example
In practice.
A firm lists different addresses on its site, its business profile, and a directory. Engines resolving the entity see conflict and hedge. Entity work reconciles every surface to one identity, marks it up in Organization schema, and links profiles with sameAs so each source corroborates the others.
Where this work happens: Search Engine Optimization
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