Find your biggest growth leak.

The questions change based on your business type, and each one maps to a real growth metric (like trial-to-paid rate, CAC payback, or repeat purchase rate). The score is a self-assessment of what you said. Next to the weakest stage we show the 2026 public figure for that metric, then a this-week plan that quotes your answers, including when two answers in the same stage disagree.

Four stages of the growth funnel: Acquisition (how you bring people in), Conversion (how well you turn attention into paying customers), Retention (whether they stick), and Economics (whether the unit economics and your data hold up). Growth breaks at the weakest of the four, so that is where we point you first.

Public 2026 figures, shown next to the weakest stage, not baked into the score. Healthy subscription apps convert roughly 40 to 60% of card-required trials to paid. SaaS free-to-paid sits around 8% at the median across models (ChartMogul, 200 B2B products); opt-in trials land near that median, credit-card-required around 30%, freemium around 5 to 6%. CAC payback under 12 months is the scale bar; the 2026 median is 16 months (Benchmarkit). Solid ecommerce still treats a repeat purchase rate around 31% as healthy. We say estimate when it is an estimate.

No. Strong funnel, Mixed, and Leaky funnel are our bands for reading your result. Strong funnel means every stage scored 75 or above, not a high average that hides a leak. A stage at 75 to 84 is still a named gap, so that result stays orange and the plan starts there. A second stage in that band is still a remaining gap, not a pass. Watch and the green ring need every stage at 85 or above. They are not industry-certified benchmarks and do not compare you to other companies, because we have no honest aggregate data to do that with. The question-level benchmarks (trial conversion rates, CAC payback, churn figures) are 2026 public figures cited by their sources.

Neither. The score, the leak, the self-serve plan, and the action plan all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask.