Find your biggest growth leak.

The questions change based on your business type, and each one maps to a real growth metric (like trial-to-paid rate, CAC payback, or repeat purchase rate). The score is a self-assessment of what you said. Next to the weakest stage we show the 2026 public figure for that metric, then a this-week plan that quotes your answers, including when two answers in the same stage disagree.

Four stages: how people arrive, how they become customers, whether they stay, and whether the numbers pay. We point at the weakest one.

Healthy subscription apps convert roughly 40 to 60% of card-required trials to paid. SaaS free-to-paid sits around 8% at the median (ChartMogul, 200 B2B products). Credit-card trials land around 30%, and freemium around 5 to 6%. Payback under 12 months is the scale bar. The 2026 median is 16 months (Benchmarkit). A repeat purchase rate around 31% is the ecommerce figure we show.

No. Strong funnel, Mixed, and Leaky funnel are our bands for reading your result. Strong funnel means every stage scored 75 or above; a high average that hides a leak does not qualify. A stage at 75 to 84 is still a named gap, so that result stays orange and the plan starts there. A second stage in that band is still a remaining gap. Watch and the green ring need every stage at 85 or above. They are not industry-certified benchmarks and do not compare you to other companies, because we have no aggregate data that would make that comparison fair. The question-level benchmarks (trial conversion rates, CAC payback, churn figures) are 2026 public figures cited by their sources.

Neither. The score, the leak, the self-serve plan, and the action plan all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask.