How much ad spend are you wasting?

It is a transparent estimate, not a live account pull. We compare your inputs against the working floors we use to read an account, not a measured industry average: at least five active creatives per campaign (a leak floor, not a Meta Advantage+ volume target), a visit-to-lead rate around three percent, and a freshness penalty that starts at six months and rises through 24. Where you fall short of a floor, we estimate the share of spend that gap typically costs and show the dollar amount per leak. Total waste is capped at 45%, so a broken strategy is not dressed up as an efficiency problem. High spend plus one tired creative is named as one contradiction, not three separate leaks. And a rate that clears the three percent floor but sits under four percent still shows as a remaining gap, not a pass.

No. It is a directional estimate to size the opportunity from the numbers you enter. Your real number depends on your account, offer, and market. Book an audit and we will check your actual data.

Use your best guess. Drag the CAC slider to roughly what a new customer costs you today, or click the number and type the exact figure, including amounts above the slider range. If you also know what a new customer is worth, add that optional field and we will show the ratio next to the waste.

Nothing, unless you type a number. We do not invent lifetime value. When you enter 90-day or first-year revenue per new customer, we show value-to-CAC and how much customer value the wasted spend represents. We do not annualize it, and the ratio uses revenue, not gross profit.

Neither. The full breakdown, every leak and the target CAC all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask.