Rough numbers are fine. Drag, or click a value to typeLive
Example numbers, not a benchmark. See what a leaky account looks like before you type your own.
Instant · No email needed to see the result ·
Keep
Want this report emailed to you?
You already have the whole thing on this page, and it is yours whether or not you do this. If it is easier to forward than to screenshot, we will send the printable version over so the person who owns the budget can read the
We send the report and a short follow-up with what we would check first. Optional SMS if you opt in.
How this estimate works
Turn that waste into results.
Book a free 30-minute call. We review it live with you, and you leave with what to
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Questions
Calculator, explained.
How is the wasted spend estimated?
Nothing is pulled from your account. Our floors are ours, not an industry average. They are at least five active creatives, a visit-to-lead rate around three percent, and a freshness penalty from six months through 24. Where you fall short, the model assigns a share of spend using those assumptions. That is a scenario to investigate, not a measurement of lost money. Total waste is capped at 45%. A rate under four percent still shows as a remaining gap.
Is this a guarantee?
No. It is a directional estimate to size the opportunity from the numbers you enter. Your real number depends on your account, offer, and market. Book a consult and we will check your actual data.
What if I do not know my CAC, or it is above the slider?
Use your best guess. Drag the CAC slider to roughly what a new customer costs you today, or click the number and type the exact figure, including amounts above the slider range. If you also know what a new customer is worth, add that optional field and we will show the ratio next to the waste.
What does the optional customer-value field do?
Nothing, unless you type a number. We do not invent lifetime value. When you enter 90-day or first-year revenue per new customer, we show value-to-CAC and how much customer value the wasted spend represents. We do not annualize it, and the ratio uses revenue, not gross profit.
Do I need to pay, or give an email?
Neither. Every leak and the target cost per customer show on screen. Email is only for a copy of the report.
Want the full picture?
Book a free 30-minute call. We review it live with you, and you leave with what to