See the bottleneck in your paid numbers.

We multiply monthly customer counts by the full customer value you enter. The comparison shows the value of each monthly acquisition cohort. Where shown, added value covers 12 such cohorts. With 12-month or lifetime value, cash may arrive later. The modeled lift holds spend, traffic and value fixed, caps conversion at 100%, and is not a forecast.

The default is a requested 30% relative lift, adjustable from 10% to 80%. Modeled conversion is capped at 100%, so the actual change can be smaller, including no change when conversion already equals 100%. The table shows the resulting rate and economics. This is your chosen scenario, not a forecast or typical CRO result.

This calculator uses 3:1 as a planning target, not a universal break-even point. Profitability also depends on margins, other costs and when customers pay. The calculator works out the conversion rate that would cross 3:1 at your current spend, traffic and customer value, so you have a scenario to test. Clears 3:1 is that ratio band; it does not establish profitability. If conversion is still under our 4% bar, the result keeps the Clears 3:1 band and names conversion as the remaining gap.

Payback follows the selected value type. First order assumes cash arrives at conversion. The default 12-month value is spread evenly over 12 months; lifetime value is spread over 24 months. Those are model assumptions, not measured collection timing or tenure. Choose the matching value type. An entered gross margin converts value to contribution for the ratio and payback.

LTV ROAS divides the value of the monthly customer cohort by monthly ad spend. Ad-platform ROAS can differ because reporting windows, attribution settings and value definitions differ. A 12-month or lifetime input includes value that may arrive later. Compare matching definitions and periods before drawing a conclusion.

Neither. Your CAC, LTV ROAS, ratio, the named bottleneck, and the steps you can run yourself all render on screen with no email address. There is an option at the end to have the printable report emailed to you, and that is the only reason we ask.

Whatever your primary revenue action is: a purchase, a subscription, a booked call, or a signup that becomes paid. Use the average revenue or lifetime value of one of those customers for the customer-value field, and mark whether that figure is a first order, a year of value, or lifetime.