See the bottleneck in your paid numbers.

We take your current spend, traffic, conversion rate, and customer value to compute CAC and LTV ROAS today. Then we model a conversion-rate lift you choose and show the extra customers and extra revenue that follows if spend stays flat. If that lift still misses 3:1, or every new customer already loses money, the headline says so. If the ratio already clears 3:1 but conversion is still under our 4% bar, the headline names that remaining gap the same way. It is an illustrative estimate, not a guarantee.

A 30% relative improvement to your current conversion rate by default. You can drag the lift from 10% to 80% and watch CAC, LTV ROAS, and the ratio update live. 100% lifts are not offered because they are not a planning number. The lift is a scenario you chose, not a typical CRO outcome.

Most paid-growth models want at least 3:1. Below that, buying more traffic usually loses money; conversion and retention pay back faster. When your ratio comes in thin, the calculator works out the exact conversion rate that would cross 3:1 at your current spend, traffic, and customer value, so you have a number to test against. Clears 3:1 is that ratio band; it does not mean the account is clear. If conversion is still under our 4% bar, the result keeps the Clears 3:1 band and names conversion as the remaining gap.

Payback follows the value type you pick. First order is cost per customer divided by that order, as if the cash arrives at conversion. 12-month value (the default) spreads the figure evenly over 12 months. Lifetime spreads it over 24 months, and that window is ours, not a measured tenure. If you leave the default on a single order, payback reads longer than reality, so switch the type. The ratio uses revenue unless you type a gross margin, in which case it uses contribution.

LTV ROAS is the customer value you typed, divided by ad spend. Meta and Google usually report first-purchase revenue over spend. If you entered a 12-month or lifetime figure, our LTV ROAS will read higher than the platform. That is expected. Use the ratio and CAC to decide, and treat platform ROAS as a different number.

Neither. Your CAC, LTV ROAS, ratio, the named bottleneck, and the steps you can run yourself all render on screen with no email address. There is an option at the end to have the printable report emailed to you, and that is the only reason we ask.

Whatever your primary revenue action is: a purchase, a subscription, a booked call, or a signup that becomes paid. Use the average revenue or lifetime value of one of those customers for the customer-value field, and mark whether that figure is a first order, a year of value, or lifetime.