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Free tool

See the revenue your funnel leaves on the table.

Enter four numbers. We compute your real CAC and ROAS, then show how much revenue a modest, realistic conversion lift would recover.

1.1%Median B2B site conversion rate
2×Top performers convert vs median
$0Free, no sign-up

The uncomfortable math

Every point of conversion makes your ads cheaper.

Most teams try to fix weak results by buying more traffic. But if your funnel converts below its potential, more spend just leaks out faster. Lifting conversion lowers your CAC on every visitor you already pay for, which is why it is almost always the highest-ROI place to start.

Questions

The calculator, explained.

How is the recoverable revenue calculated?
We take your current spend, traffic, conversion rate, and average customer value to compute your real CAC and ROAS today. Then we model a conservative conversion-rate lift (the kind focused CRO work typically produces) and show the extra customers, extra revenue, and lower CAC that follows. It is an illustrative estimate, not a guarantee, meant to size the opportunity.
What conversion lift are you assuming?
A 30% relative improvement to your current conversion rate by default, which is a realistic outcome from disciplined landing-page, offer, and funnel testing. You can see how it changes the math live as you adjust your inputs.
Do I need to pay?
No, and no sign-up. If you want us to find and close the gap on your real funnel, you can book a 30-minute growth audit.
What counts as a conversion?
Whatever your primary revenue action is: a purchase, a subscription, a booked call, or a signup that becomes paid. Use the average revenue or lifetime value of one of those customers for the customer-value field.

Want the full picture?

Book a 30-minute growth audit. We'll find your biggest bottleneck and the fix, no pitch until you see the value.

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